Blue Meadows - Road Map

BLUE MEADOW | CAPE ELIZABETH STRATEGIC RELAUNCH ROADMAP

Blue Meadows Strategic Relaunch Target Start: March 1 Five-Week Planning + Brand Reset Target Relaunch: April 10–18

Our Objective Reset perception. Reintroduce the project with clarity, logic, and confidence.

We recommend a focused 4-6 week planning and branding phase, followed by a coordinated public relaunch event.

PHASE 1: Discovery + Positioning (Week 1)

PHASE 2: Brand + Visual Strategy (Weeks 2-3)

Full project audit (branding, MLS, pricing history, buyer behavior analysis) First-pass pricing draft Target buyer definition Messaging architecture (intentional living, efficiency, ease) Review lot-by-lot features and floor plan adjustments

Refined project identity (name, tone, visual direction) Rendering strategy (realistic lifestyle-forward visuals) Floor plan storytelling improvements Website structure outline aligned to buyer behavior

Outcome: Clear positioning statement + pricing direction

Outcome: Approved brand direction + pricing range alignment

Blue Meadows Strategic Relaunch

PHASE 3: Asset Creation (Weeks 3-5)

PHASE 4: Relaunch Preparation (Week 5)

New photography Updated renderings New photography + showroom documentation MLS rewrite Website redesign execution Broker-facing materials Customization expectation framework

Quiet reset of listings Direct broker outreach (targeted, relationshipbased connections) Lender communication coordination Relaunch event planning Social and direct mail rollout scheduling Pricing finalized

Outcome: Complete relaunch package ready for activation

Outcome: Controlled, confident relaunch into the spring cycle

RE-LAUNCH th

April 16 Broker Event, April 18-19 Public Opening Weekend.

Events to be sponsored by strategic partners

Pricing Engagement

Pricing will be approached strategically rather than reactively.

2026 Sales Projection (Preliminary Framework) Conservative Case: 6–8 units absorbed in 2026 following reset and spring momentum.

Optimized Case: 8–10 units absorbed if pricing aligns cleanly and early units create visible traction.

Unit

Sq/Ft Above

Sq/Ft Below

Total Sq/Ft

Single story on Slab*

1370

Slab

1370

3 beds / 2 bath

$1,400,000

Single story on Basement

1370

600

1970

3 beds / 2.5 bath

n/a

2 Story on Slab

1231

Slab

1231

3 beds / 2.5 bath

n/a

2 Story on Basement

1231

No Finish

1231

4 beds / 2.5 bath

n/a

2 Story Finished Base*

1231

828

2059

4 beds / 3.5 bath

$1,750,000

* Currently marketed properties

Bed/Bath

Current Price

Suggested Price

Projected Timeline PROJECTED TIMELINE March 1

March

April 6-10

April 16

Listing Paperwork

Branding + Market Prep

Final Preparation + Packaging

Launch Day

Complete and sign all listing documents.

Deep dive in to existing floor plans, finishes, pricing and branding. Refine strategy throughout. 4-5 weeks. Review HOA Docs and prep construction contract.

Ensure HOA documents are set and finalize construction contract.

Host sponsored broker event re-launching the project into the Cape market.

Summer

April - May

April 18-19

Market Build Packages

Reservations + Contracts

Public Launch

Continue buyer engagement via refined market presentation, open houses and local marketing efforts. 1-2 contracts/reservations per month being the goal for continued progress.

Following the launch our goal would be to have 2-4 contracts by the end of May.

Open House Weekend - Sat/Sun. Sponsored with at least one unit as finished as possible + showroom ready

July

End of 2026

Late 2027/Early 2028

First Occupancy

Successful Year 1

Sell Out

First closing to occur in late July or August.

By end of 2026 we hope to have closed on 6-8 units with more under reservation.

Project completion!

Disclaimer: This timeline was created by McFarlane Field Associates and is intended for informational purposes only. All dates and milestones are subject to change based on actual timing of approvals, road construction, and other project variables. While we strive to provide accurate and up-to-date information, adjustments may be necessary as the development progresses.

Investment Structure + Items Needed Investment Structure

Immediate Items Needed

As discussed:

To hit a March 1 start, we will need:

5% commission (base price only) Brand development fee: $4,000–$6,000 Marketing costs handled collaboratively and approved in advance Event sponsorship opportunities explored to offset cost We will outline specific creative production estimates once scope is finalized.

Full feature matrix per lot Confirmed pricing flexibility parameters Clarification on public offering statement requirements Budget approval for branding, renderings and photography Attorney coordination timeline for contract structure Delays in these areas will impact the April relaunch target.

What You Can Expect From McFarlane Field:

Clear leadership Pricing discipline Honest feedback Buyer-behavior expertise specific to Cape Narrative control Weekly/bi-weekly progress check-ins A fun and collaborative work environment

The Strategic Philosophy Our strategy isn’t about undoing what’s been done, but about building on it with greater clarity and precision.

We believe a thoughtful reset allows us to refine the comparison set, gently reframe buyer expectations, and reintroduce the project at a pricing entry point that rebuilds momentum. From there, demand can support future appreciation. Cape Elizabeth buyers respond best to logic, transparency, and confidence — and this approach aligns with how they make decisions.

AN ELEVATED LEVEL OF BROKERAGE.