JKH Listing Presentation

Your Journey Begins with McEnearney Associates

We have been guiding clients throughout the Washington metro region for over 40 years. Our Associates are passionate about their communities and know them better than anyone else. Their service excellence, combined with local expertise, powerful data insights, innovative technology, and cutting-edge marketing, are the best resources to help you make informed and educated decisions to ensure a smooth home listing experience.

As an independently owned real estate firm, we are here to lead you through every step of the journey. Let us help you write the next chapter in your story.

McEnearney.com

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

Jillian Keck Hogan Group

Jillian Keck Hogan With over a decade of experience in the industry, Jillian brings in-depth knowledge of both the vast real estate market and the expectations of clients in the DC area. Having lived around the metro area in both Virginia and the District, she has gained great insight into a range of communities available to her clients, as well as highlights to share with those touring her listings. Along with her passion for hard work and travel, she has lent her time to volunteering in the hematology/oncology department of Children’s National Hospital as a patient care volunteer. When volunteering has not been an option, she has assisted with setting up a local blood drive for Children's National and collecting toys for the holidays. Jillian is energetic, knowledgeable, and a strong negotiator. She uses both her valuable experiences as a top agent in the industry and relationships with fellow colleagues to help her clients achieve their goals. She will make herself available to you after a transaction is complete, because to her, your time goes beyond the sale. Jillian aims to provide a style of service that brings her clients confidence and comfort while making their greatest investments.

Licensed in VA, DC, & MD | Jillian@Jilliankeckhogan.com Jillian +1 703 951 7655 | www.JillianKeckHogan.com 109 S Pitt Street, Alexandria, VA 22314 C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

Jillian Keck Hogan Group Jamie Gallagher Licensed in VA, DC & MD | 703.405.6489 | jamie@jilliankeckhogan.com Before starting at McEnearney, Jamie was Captain in the United States Marine Corps and then started his own business. Jamie’s experience in entrepreneurship and the military helps him create stellar outcomes for his clients. He provides expertise and answers any questions that may come up, creating transparency and positive relationships between Jamie and his clients.

Jamie is a proud graduate of The Ohio State University and a huge fan of their football team. He and his wife live in Fairfax and their one-eyed German Shepherd, Willie. Jamie likes to exercise regularly, specifically CrossFit, read, and hang out with his wife.

Kayla Napper Licensed in VA & DC | 1 703 473 4503 | kayla@jilliankeckhogan.com Originally from Haymarket and currently residing in Alexandria, Virginia, Kayla is a lifelong Virginian. Kayla earned her degree in Public Relations and Business from West Virginia University. Kayla had previous experience working in property management in DC, which has prepared her for a career in real estate. Focusing on marketing strategies, communication, and fine details, Kayla successfully develops lifelong relationships with her clients and is her client’s best advocate. You can find Kayla walking along trails of Alexandria with her Alaskan Malamute, Tonka, trying the latest tapas restaurant, shopping with friends, or gardening in the sun with her cat Koko.

Chandler Carr Licensed in VA & DC | 1 703.865.4919 | chandler@jilliankeckhogan.com Chandler joined McEnearney from National Geographic, where she worked in corporate communications. With a strong background in brand marketing and public relations, Chandler decided to go into real estate. Her love for design, working with people, and figuring out her client’s needs are what drives Chandler to success. Originally from New Jersey, Chandler moved to Washington D.C. and obtained a B.S. in Marketing from the Catholic University of America. Chandler and her husband can be found in Old Town, Alexandria enjoying all types of restaurants, supporting local businesses or going for long walks with their two dogs, Penny and Louise.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

Jillian Keck Hogan Group Jenna Morgan Listing & Operations Manager | 571.422.8477 | jenna@jilliankeckhogan.com As the Listing Coordinator for the Jillian Keck Hogan Group, Jenna is one of the “masterminds behind the scenes”. She leads the process of preparing your home for the market by coordinating with contractors, photographers, stagers and anyone else we need to make your home look its best. Jenna also heads the marketing aspect of your listing process, both by mail and social media, in order to best broadcast and showcase your listing to the entire Jillian Keck Hogan Group sphere. She is always available to assist our sellers with whatever questions or needs they may have.

A native Virginian, Jenna grew up in the Alexandria area, playing along the Old Town Waterfront and visiting the Torpedo Factory (she was disappointed to find out that there were no actual torpedoes there.) Growing up alongside the McEnearney enterprise, Jenna is excited to be working within her community as the Listing Coordinator for the Jillian Keck Hogan Real Estate Group. Jenna’s prior experience working in the non-profit sector at Big Brothers Big Sisters has equipped her with the values of hard work and collaboration, both of which flow seamlessly into the mission of McEnearney.

Away from her desk, Jenna enjoys her new hobby of roller skating, exploring the outdoors, and hanging out with her 2 cats, Wilson and Mia. She volunteers on the weekends and plays in a club Ultimate Frisbee team based in Washington, DC.

Kelly Menichini Transaction Coordinator | kelly@jilliankeckhogan.com Kelly Menichini is the Transaction Manager for the Jillian Keck Hogan Group.

Kelly is the one who will be handling your contracts and helping get your transactions to the closing table. She works as a liaison working with your agent, lender, title company, and buyer’s agent, to keep all members of the transaction on track. Kelly is the team member that works to ensure everything is moving smoothly at all stages and is here to guide you and provide updates every step of the way.

Originally from New Jersey, Kelly Menichini moved to Alexandria in 2018 and instantly fell in love with the beautiful landscapes of Virginia. Kelly loves working within the McEnearney community as the Transaction Manager for the Jillian Keck Hogan Group. With a job history in management, Kelly knows what it takes to bring people together in order to accomplish a unified goal. A passion of hers is bringing education to others about sustainability, advocating for animals, and spending time with her husband and her dog, Kona.

Her favorite quote is “Every individual matters. Every individual has a role to play. Every individual makes a difference.” -Jane Goodall

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“Working with Jillian is definitely one of the best decisions we've made in our real estate journey!”

Patrick & Julie K., Buyer Clients

Testimonials We Highly Recommend Jillian “Jillian and her crew did a fantastic job of helping me sell my condo after I had to move for work. She was really friendly, responsive, and helpful. I 100% recommended her to anyone looking for a great Realtor®."

- Gwen, Seller Client

Jillian Was Very Responsive “It's bittersweet leaving a home you have had for 21 years, but I could not be more satisfied or happier as how it turned out. This was the first house I've ever sold and the process went quickly and easily. Everyone was great and very responsive to more questions and needs. Thank you."

- Robert Pos, Seller Client

Multiple Offers with Jillian's Guidance “Where to start with the team at the Jillian Keck Hogan Group? Jillian was our Realtor® when we bought our first house back in 2018 and guided us, two deer in headlights, through a daunting process with calm, patience and ease. From answering every question, recommending vendors to use for various things and ensuring we put in a competitive offer, Jillian was there every step of the way. That’s what made the decision to list our house with Jillian so easy - we knew we would get the best level of attention, detail and service we would need. She again addressed every question and concern throughout the process with ease, and when it came time to list, gave us the comfort and confidence we needed to know that we were going to be in a great position. The result? Multiple offers, over asking with every little extra we could have desired falling into place just the way we wanted. We are SO thankful to Jillian and her entire team for everything they have done to make our first time buying and selling so flawless. If and when we return to Alexandria, we have no doubt who our Realtor® is going to be!"

- Harold Poole, Seller Client

Wonderful Experience with the Jillian Keck Hogan Group “Jillian Keck Hogan Group is so wonderful to work with on your real estate journey. The entire team is so on top of their game and provides great perspective for your specific goals. I was a first-time home seller, and they really helped me with the overall strategy to get my condo ready to hit the market. They were there along the way - even helping with some of the "to do" list as I prepped for some of the selling tasks. I was out of pocket for painting and appliance updates - their team did not miss a beat. They took that stress away from me, and they really helped the entire execution of the plan. They were super prompt in all communications and got me to sold within the time frame I hoped for. Thank you, team!"

- MB Torpey, Seller Client

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8318 ASHWOOD DRIVE Alexandria, VA 22308

Sold for $811,000

4 Beds | 3 Full Baths

Sold Listings

231 N HENRY ST Alexandria, VA 22314

$649,900 1835 HORSEBACK TRAIL Vienna, VA 22182

2 Bedrooms | 2 Full & 1 Half Baths | 800 SQFT

1929 1ST ST NW UNIT #203 Washington, DC 20001

719 S ROYAL STREET Alexandria, VA 22314

Alexandria, VA 22314

5 Bedrooms | 3 Full & 1 Half Baths | 2,444 SQFT

$499,000 4145 LENOX DRIVE Fairfax, VA 22032

2 Bedrooms | 2 Full Baths | 712 SQFT

$975,000 1509 KING STREET

$899,900 910 M STREET NW #117

2 Bedrooms | 2 Full & 1 Half Baths | 1,384 SQFT

Washington, DC 20001

Alexandria, VA 22304

$625,000

3 Bedrooms | 2 Full & 1 Half Baths | 2,016 SQFT

$650,000 422 EUILLE STREET

1 Bedroom | 1 Full & 1 Half Baths | 968 SQFT

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3 Bedrooms | 2 Full & 1 Half Baths | 1,656 SQFT

$724,000 415 ASHFORD LANE

4 Bedrooms | 2 Full & 1 Half Baths | 3,060 SQFT

$1,049,000

Alexandria, VA 22314

$1,199,000

3 Bedrooms | 3 Full & 1 Half Baths | 2,412 SQFT

REAL ESTATE CAREER

Jillian Keck Hogan Group

By The Numbers

7.3

my average days on market

102% my average sales price vs. original list price

151 number of transactions in my real estate career (excluding rentals)

BUYING AND SELLING A HOME DURING COVID-19

Buying and Selling a Home During COVID-19 McEnearney Associates represent the absolute in ethical, professional representation and we will take all measures to ensure a safe experience. We are here to support you and we thank you for your continued trust in McEnearney Associates.

Serving our clients and communities for the past 40 years is at the core of everything we do at McEnearney Associates. We know we're all coping with the COVID-19 pandemic. To best protect our clients and our community, we suspended traditional public and broker opens well in advance of government requirements to do so. Our Associates are creating great virtual tours that are distributed digitally and are still currently showing properties to serious buyers by appointment only in those areas where that is still permissible. While our physical offices are currently closed to the public, we are fully open for business virtually and available to connect with you.

Maureen McEnearney Dunn President of McEnearney Associates

Virtual Property Marketing and Online Distribution We are still seeing great activity online with many interested buyers searching for homes. When you list with McEnearney Associates, your home instantly gets distributed to more than 50,000+ real estate websites in the regional market. In addition, McEnearney Associates has an incredibly robust property marketing campaign to get as many potential buyers interested in your home. All property marketing, including digital retargeting, advertising, direct mail, brochures, social media, and email campaigns will continue with slight adjustments.

BUYING AND SELLING A HOME DURING COVID-19

By Appointment Only & Virtual Tours Currently, we are observing that serious buyers would like to tour a home in-person. Depending on your comfort level, we will make recommendations on whether to proceed with by-appointment home tours. In some areas, in-person showings are not currently permitted by government policy, and that could change daily! McEnearney has implemented company-wide policies and procedures to create as safe an experience as possible when an agent enters your home with clients. Parties are asked to sign a COVID-19 disclosure document and to follow specific protocols.

It has become easier than ever to virtually tour a home without ever leaving the safety and comfort of your home. A virtual tour allows buyers to see a home in more depth beyond photography. Our associates are trained marketing experts that have developed custom virtual tours by leveraging innovative technology. Our Associates can create a real-time interactive video or professional video and strategically amplify the video through mass distribution - to effectively gain maximum exposure on your home.

Virtual Meetings Our associates are equipped to virtually meet with you and share/send documents electronically through applications integrated by our firm. They are equipped to strategically navigate you through the home buying and selling process. Although our associates are working from home, they are available and can help prepare you for your next move in these challenging times.

Seamless Virtual Transactions We have developed a comprehensive method to seamlessly execute your home transaction using an all-digital process. We use e-sign documents, virtual reviews, wired earnest money deposits with fraud protection, virtual inspection reviews, and digital document signing to get your transaction to the finish line.

Full-Time Support Staff Although our support staff are working temporarily remotely, we are fully committed to supporting your real estate needs. Because of innovative technology and firm-wide digital adoption, McEnearney Associates has seamlessly transitioned into a virtual workspace for communications, marketing, and transactional forms (such as e-signature). We have also certified a virtual notary to make all communications contact-free.

There is an important difference at McEnearney Associates: It’s not about us, it’s about you.

We start by listening, because we want to know what’s important to you. What are your goals? What do you need to accomplish and when? Only then are we able to deliver the personal experience you deserve.

The most meaningful measure of our success is our clients, who come back to us time and time again for the personal service and results they have come to expect from McEnearney Associates. Referrals from clients, friends, and colleagues make up more than 85% of our business: a strong indication of confidence in our service. Let us show you the way we do things - the McEnearney way.

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Residential Real Estate Property Management Commercial Relocation

10

Top 150 Real Estate Companies in Sales Volume Nationally

Residential Offices

40+

Years of Experience (Real Trends Big Broker Report, RISMedia Power Broker Report)

Largest Broker-to-Broker Network in the World

#1

Best Place to Work

Network of More Than

380 agents

(WBJ)

99.2%

Original List Price to Sale Price

Top 10 in Sales Volume Per Agent (Real Trends Big Broker Report, RISMedia Power Broker Report)

Luxury Portfolio Leading RE

250,000+ Transactions

Proven Results

Since John McEnearney opened the firm in 1980, our focus has always been on providing our clients with exemplary services.

“Our sales are a measure of our service to you, and we thank you for your trust in us.”

MAUREEN MCENEARNEY DUNN, PRESIDENT

Professionals Over the past 40 years, McEnearney Associates has built its reputation on unrivaled expertise and integrity.

We are among the most productive agents in the region, supported by an experienced staff and an exceptional management team.

Industry Leader McEnearney Associates is routinely recognized by local, regional, and national organizations as one of the leading real estate companies in the country. We pride ourselves on our role as an industry leader in every aspect of real estate service.

Global Network Through our affiliation with Leading Real Estate Companies of the World®, our reach goes beyond borders to every corner of the globe.

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I am Local. I am Global.

Our network produced $36 billion more sales volume than our closest competitor among the top 550 firms in the U.S. last year.

LEADING REAL ESTATE COMPANIES OF THE WORLD

$296B

KELLER WILLIAMS

$260B

COLDWELL BANKER

$207B

COMPASS

$152B

BERKSHIRE HATHAWAY HOMESERVICES

$110B

SOTHEBY’S

$97B

RE/MAX

$96B

REDFIN

$30B

CENTURY 21

$29B

BETTER HOMES AND GARDENS

$11B

ERA

$11B

We are local and we are global. There’s an old saying that real estate is local. Our commitment to, and knowledge of, our local market is second to none. When you pair that expertise with a global network, you have a powerful combination through Leading Real Estate Companies of the World®.

We have connections to more than 550 market-leading real estate firms. This allows us to connect to tens of thousands of buyers and sellers through our network each year.

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5 Advantages of Listing with McEnearney

Innovation

Reach

In addition to using traditional marketing channels, you can trust that our heavy investment in the newest technology, digital advertising, media partners, and distribution channels will help your home reach more potential buyers than our competitors.

McEnearney Associates has one of the largest online distribution networks in real estate, including exclusive media partners, ensuring your home maximum exposure—locally, regionally, nationally, and globally.

No company has wider exposure than we do.

Market

Creativity

We know what it takes to prepare your home for market, and we are tenacious in getting this work done. From major projects to finishing touches, we’ll connect you to people who will get the job done right. Then, we’ll create sophisticated marketing materials distributed through multiple mediums to most effectively showcase your home.

No two real estate transactions are ever the same and it takes creativity to master the nuances. Each house brings its own story; we have the confidence and strength to negotiate the best offer for your particular property. Together with my team at McEnearney Associates, we are responsive and have resources to help you reach your goals.

Expertise We are there for you every step of the way. We engage you in all facets of the selling process and communicate your options intelligently, clearly, and candidly. It takes more than knowledge and numbers to sell a home.

Keeping the details of a real estate transaction organized can be a daunting task, but our team is up to the challenge. We work closely together to ensure that your transaction is smooth and successful.

TRUSTED REAL ESTATE RESOURCE

What Does Full Market Exposure Mean?

Full market exposure means that every qualified buyer has full access to every home on the market for sale, because property listings are in BrightMLS™ — our region’s Multiple Listing Service.

With the MLS and our affiliation with Leading Real Estate Companies of the World®, your home instantly distributes to more than 50,000 websites regionally and around the world.

No matter the listing brokerage, your benefit is much greater if you publicly market your home.

At McEnearney Associates, our responsibility is to represent our clients with honesty, integrity, and professionalism. We took an oath with the National Association of Realtors® to uphold this promise. We strongly believe it is in the best interests of our clients to provide equal access to all homes to all qualified buyers — not only to protect equal housing opportunities, but to ensure that our clients maximize their investments in a time of recordlow inventory. We are proud to be the trusted real estate advisor for more than forty years by making our clients’ best interests our number one priority.

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MARKETPLACE FOR INSTANT OFFERS FROM ALL SELLING SOLUTIONS

The McEnearney Advantage There are more ways to sell than ever before — Sell Before You Buy Bridge, Instant Sale, etc. — and it’s clear that these new options are here to stay. We have partnered with zavvie, a complete selling solutions strategy that blends market-specific data and proprietary technology into one streamlined, easy-to-use platform. Simply put, you can enter in your home address and home value, and get instant estimates from Verified Buyers in our market; you can request offers by filling out a property survey; and these offers can be presented to you with an easy to read, side-by-side comparison report.

Sellers who chose an iBuyer currently make up a very small part of the market, representing just 1% of all U.S. home purchases. We encourage full market exposure by listing your home on BrightMLS™ — our region’s Multiple Listing Service, which gives every qualified buyer full access to every home on the market for sale. As new technology emerges, it is our responsibility to make sure that our clients are informed of all options available so that they can make the best decisions when listing with us.

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The Effects of Overpricing Buyers give the most serious consideration to properties priced at market value.

15%

% OVER M A R K E T VA L U E

20%

10%

% OF BUYERS AT T R A C T E D TO YOUR HOME

30%

5%

40%

95%

M A R K E T VA L U E

SOURCE:

N AT I O N A L A S S O C I AT I O N O F R E A LT O R S ®

This graphic shows the percentage of buyers that will see your home based on whether your home is priced at fair market value, below market value or over market value. As you can see, if you price your home at fair market value, 95% of qualified buyers will see it. However, if you price it just 10% over market

value, only 30% of the qualified buyers will see it. That means that 70% of the buyers who are qualified in terms of criteria and price range will not see your home. Overpricing also affects selling time and sales price. The longer the property stays on the market, the lower the price will be when it finally sells.

100% 98

% OF ORIGINAL LIST PRICE

96 94 92 90

1

2

3

4

5

6

7

WEEKS ON MARKET

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8

9

10

11

12

13

CREATING A STRATEGIC PLAN

Factors Influencing the Sale of Your Home Location Location is one of the most important factors affecting the saleability of your home. Different locations have different advantages and disadvantages. We are experts at presenting your home to the right target audience.

Market Conditions The number and quality of competing homes is important to monitor. Our expert knowledge of our local market enables us to provide you with the most up-to-date information on the many factors that will affect the sale of your property.

List Price You will determine the asking price. The market will determine the sales price. It is your final decision whether or not to sell for the market price. We will give you a complete analysis to help you determine the appropriate asking price for your home.

Market Position To best showcase your home, it’s important to choose the right strategy. We will create a comprehensive plan to introduce your home into the marketplace, ensuring maximum exposure to qualified prospective buyers.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

MAXIMIZING YOUR HOME VALUE

Pricing Strategy, Visual & Comprehensive Market Analysis Determining the list price is the most important decision you will make when selling your home. It directly affects buyers’ interest, the amount of time your home is on the market, and ultimately, the selling price.

One of our primary goals is to help you maximize the value of your home. Pricing strategy is a critical component of achieving that goal.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

THE ART OF LISTING

The Home Listing Process Every McEnearney listing goes through a comprehensive process led by your agent and support staff. Behind the scenes, your experienced agent orchestrates your campaign from market launch to open houses to contract reviews to closing.

Our reputation is unparalleled. We’ve been doing this for 40 years, and we have perfected the art of listing and selling homes.

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Seller Prepares Property We will provide you with a plan to prepare your home for market.

01.

McEnearney Associates Using analytical data, we develop a strong market position for your home.

02.

Pre-Launch Review Meeting Introduce Property to Market

Showings of the property to Prospective Buyers

McEnearney Associates Provides Timely Feedback to Seller Home Listing Cycle

Market Position Review & Analysis: Maintain or Reposition

Seller Maintains Ideal Property Condition & Showing Availability

Offer Received, Reviewed, Negotiated & Ratified

03.

Contingencies Addressed Transaction Management Repairs, Finance, Walkthrough Seller Moves Closing and Recording Documents Executed & Occupancy Given Distribution of Funds

GUIDING YOU THROUGH EVERY STEP

From Contract to Closing Receiving an Offer Once we receive an offer or multiple offers, we take a comprehensive review and analysis. We work together to help you make the best decision on acceptance, rejection, or counter-offers.

Negotiations With our background in contract negotiations, we will apply proven strategies and tactics to ensure the best possible outcome for the transaction.

Contingencies We will also manage the process until all contingencies for the transaction have been removed (home inspection, financing, and potential others).

Contract Management As McEnearney Associates, we promise the following: (1) keep you informed every step of the way; (2) track the progress of the contract with the buyer’s agent and other affiliations such as the lender, title company, radon inspection, appraiser, and HOA/condominium association; (3) monitor the mortgage process (credit and approval); (4) ensure all contingencies are removed prior to closing; (5) oversee final walkthrough; (6) represent you at settlement.

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Creating a First Impression The art to creating a first and lasting impression starts with positioning your property in its finest light to showcase its true market value. In today’s competitive market, properties need to present beautifully through digital and print marketing, and it all begins with a strong preparation strategy.

First impressions are the most lasting. The majority of new home owners would tell you they had a positive feeling about the property they eventually purchased on their first visit.

Impressions are formed on both the outside and inside of a home. After a careful analysis of your home, we will provide you with a preparation strategy to get your home ready for the market. A small investment of time and money can yield big results and give your home an edge over other listings in your price range.This includes recommendations for the exterior (landscaping, front entryway, patio, and backyard) and interior (painting, windows, kitchen, bedrooms, bathrooms, basement, garage) of your home. We work with vetted vendors that can help you with these recommendations.

Pre-styling & Staging Creating a spacious look encourages prospective buyers to imagine themselves living in your home and it helps your property shine in a competitive market. We will help you prestyle your home by making recommendations, such as removing furniture, clearing halls and stairs, and tidying up kitchens - we want to create a spacious look. We also recommend staging if needed, which according to NAR increases the sales price by up to 5% and “greatly decreases” number of days on market.

PROFESSIONAL PHOTOGRAPHY

Exceptional Photography A beautiful photo online could be the single reason why someone would want to see your home. Photography plays a key role in successfully listing your home.

McEnearney Associates work with industry leading professional photographers that can visually present your home in the best way possible with the use of high-tech equipment, lenses, and software.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

Marketing & Technology Where Buyers Find Their Home McEnearney.com Online Syndication Individual Property Page Targeted Digital Advertising Email Marketing Local & Global Advertising Partnerships Social Media MarketWatch, StatPak & Market Reports

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

SEARCH ONLINE

97% SEARCH ONLINE

DID NOT SEARCH ONLINE

According to a 2020 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 97 percent.

STRATEGIC RESEARCH

Where Buyers Search for Homes With easy access to property websites, most buyers find homes they are interested in seeing online, followed closely by consulting a real estate agent. The Internet has had a tremendous impact on a buyer’s ability to research properties, which is why it is so critical to best present your home with professional photography.

According to a 2018 study by the National Association of Realtors®, the share of home buyers who used the internet to search for a home was 95 percent. Of the 95 percent, 50 percent found the home they purchased not only online, but also through other sources (real estate agent; yard sign; open house; friend; relative or neighbor; home builder; directly from sellers; and print advertising).

Finding a buyer for your home is a fully integrated process.

It is important to note that those buyers consulted with a real estate agent when they were ready to buy. So while technology plays a great role in the home search, buyers recognize that finding the home is only a small part of the process and have come to depend on the personal role of their agent to verify information and work on their behalf.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

ROBUST EXCLUSIVE PLATFORM

McEnearney.com McEnearney.com is the best address for your address. When you decide to list your home with us, you can rest assured that it will be prominently featured on one of the most advanced and highlyvisited brokerage sites in the area.

In addition, using tools such as email marketing, search engine optimization, content marketing, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure in the market.

McEnearney Associates has also created robust profiles of area communities with detailed market statistics and original photography driving traffic to our site. Our site is inviting for buyers to search and learn on their own terms to find the specific property and community information they are looking for.

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C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

IMMEDIATE EXPOSURE

Online Syndication When you choose McEnearney Associates, your home is instantly syndicated to more than 50,000 websites in the region and around the world.

We maximize the exposure of our listings to qualified buyers by syndicating to the largest and most active real estate websites in the world. We use the latest technologies to assess how your property is viewed and constantly adapt and refine our methods as the market changes.

Your Home Reaches 50,000+ Websites in the Region and Around the World

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

WWW.MCENEARNEY.COM

Individual Property Page Your individual property page will be completely optimized for Android and Apple devices—offering a truly mobile solution for delivering the information that prospective buyers of your home need, when and where they want it. In addition, using tools such as email marketing, search engine optimization, link building, and social media outlets, we drive potential buyers to our sites to give your property maximum exposure.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

233 Main Street, Washington, DC McEnearney.com

$1,259,000

233 Main Street, Washington, DC $1,259,000 McEnearney.com

INCREDIBLE DIGITAL EXPOSURE

Targeted Digital Advertising McEnearney Associates has an exclusive program using the latest online advertising technology available for digitally advertising your home. When you list with McEnearney Associates, your listing Ad will automatically reach more than 7,000 impressions targeting individuals who are actively searching for residential real estate within a 3-mile radius of your home. Your Ad will be seen on websites such as CNN.com, Forbes. com, ABCNews.com, Amazon.com, Weather.com, Facebook.com, and many more high visibility websites.

C O N F I D E N T I A L - M C E N E A R N E Y A S S O C I AT E S

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EXCLUSIVE MAILING LISTS

Email Marketing When you list with McEnearney Associates, we will share news about your listing with an e-blast directly to our internal network of 360 McEnearney Associates, as well as to an exclusive list of 20,000+ residential agents throughout the DC metropolitan market.

McEnearney Associates has a robust corporate email marketing campaign that includes a weekly open house guide, custom blog content that incorporates active listings, and a newsletter. These are all opportunities to get more listing exposure of your home to an exclusive database of potential buyers.

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INTEGRATED CAMPAIGNS

Marketing Collateral Our marketing strategy is about making impressions about your home in the marketplace, and it starts with creating sophisticated marketing materials. Working with a dedicated marketing team, we will create beautiful and unique pieces to highlight your home such as print brochures, direct mailers, flyers, advertisements, and social media posts using professional photography.

Using an integrated marketing communications approach, we aim to get your listing in front of as many people as possible, and this includes getting exposure through our media partners, special events, and exclusive McEnearney products, such as our bi-annual market report.

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UNPARALLELED PARTNERSHIPS

Local & Global Advertising Partnerships Our firm has cultivated regional and global media partnerships for 40 years.

To maximize exposure, we have strategically partnered with regional and global media companies to have premium print and digital placement to get your home in front of the right buyers. We engage with our media partners beyond print advertising through crosspromotional events, campaigns, and editorials. Although global reach is important, according to National Association of Realtors®, the majority of buyers are regional; therefore having a robust regional campaign is an important part of your marketing launch. McEnearney Associates leads the industry with the most comprehensive media plan in the region.

Known as “the magazine Washington lives by,” Washingtonian is the region’s top source on information for dining, shopping, entertainment, and personalities. It has been Washington, DC’s trusted guide for living, working, and playing for more than four decades. With more than 450,000 monthly readers, Washingtonian Magazine is guaranteed to provide visually stimulating content for your audience.

LoudounNow reaches more mailboxes than any other publication in Loudoun County. Over 43,000 copies are mailed to single family homes and businesses, racks, boxes and high-traffic areas every week. It averages over 92,000 readers per issue. LoudounNow also averages over 64,000 monthly online users.

The Washington Post is the indispensable guide to Washington. In the capital and beyond, The Washington Post reaches 1.9 million readers per week and has 89 million unique visitors per month. The newspaper delivers news and content about current events internationally, nationally, and locally with special advertising opportunities.

Bethesda Magazine is the magazine for people who live in Bethesda and the surrounding towns. They cover the lives and lifestyles of affluent and engaged Montgomery County residents. For advertisers, Bethesda Magazine provides an effective and efficient way to reach their target consumers, offering display ads and Realtor Profiles.

Modern Luxury is the preeminent luxury lifestyle publication that reaches the most affluent audience with compelling editorial, photography and smart strategy. Modern Luxury offers advertisers local knowledge and regional character within the DC area. Unrivaled local knowledge, interactive branding and high-touch events allow them to reach affluent metropolitan consumers efficiently.

The Alexandria Gazette Packet and The Mt. Vernon Gazette are part of the Connection Newspapers syndicate. Our advertising appears in print and digital editions. The Connection Newspapers uses database marketing similar to that used by sophisticated national political campaigns and corporations which segment their marketing outreach.

District Home is the leading resource for modern design, architecture, luxury living, and exclusive real estate listings. Distinctive for the savvy, stylish and discerning Washington, DC homeowner, District Home Magazine understands the powerful and sophisticated consumers in Washington. With up to 10,000 copies distributed nine times a year, DHM is an excellent partner to gain exposure for your listing.

Alexandria Living is mailed to affluent residents throughout Alexandria City, Kingstowne, Fort Hunt, Belle Haven and Mount Vernon. They are also available at newsstands, grocery stores, restaurants, hotels, retail outlets and more, expanding the audience.

Although Alexandria Living is a new publication, the readership has quickly grown to more than 20,000 - making it the go-to lifestyle resource for Alexandria residents.

The SunGazette offers direct mail distribution to a well-educated, employed and extremely affluent audience throughout Arlington, McLean, Great Falls, Vienna, and Oakton. The SunGazette features targeted and effective exposure in a place more people turn to and trust for local news and advertising.

Arlington Magazine’s advertising puts the brand and message in front of the most educated, affluent residents of Arlington, McLean and Falls Church. Arlington Magazine’s stories are lively, relevant and thought-provoking. Some of the exciting editorials include: Best of Arlington and professional profiles, including Realtors and Doctors.

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The Falls Church News Press, located in the affluent inner suburbs of Washington, DC attracts readers from DC, Falls Church and the rest of Northern Virginia. Through the power of a community newspaper, Falls Church News Press engages a highly educated and employed audience.

Boasting a highly-engaged audience of about a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets. A 2018 Arlington County survey shows that ARLnow is the No. 1 source of local information for Arlington residents, above the Washington Post and the county government’s own website.

The Loudoun Times-Mirror is steeped in two centuries of local journalism in one of the fastest-growing counties in America. The Loudoun Times-Mirror prides itself for its longstanding community roots and keeping the audience engaged with current events.

The Loudoun Times Mirror is an award-winning news source that examines all things Loudoun.

Launched in September 2018 and already attracting more than 50,000 monthly unique visitors, Tysons Reporter is the first full-time, independent news outlet dedicated to covering local happenings in the dynamic and developing Tysons community. The site chronicles daily happenings in Tysons as well as surrounding neighborhoods like McLean, Vienna and Falls Church.

Middleburg Life chronicles the people, the places and the events that define our community’s unique lifestyle. Locally owned and operated, Middleburg Life presents the best of hunt country living minutes from our nation’s capitol. The magazine is distributed both locally in businesses and across Northern Virginia in key high-traffic luxury locations and in upper income neighborhoods near the DC.

The Washington Blade celebrates its 50th anniversary as America’s LGBT News Source. Readers locally and globally rely on the Blade’s unmatched coverage, earning the paper the moniker “Newspaper of Record for the LGBT Community.” The Washington Blade reaches over 700,000 people a month and was selected to join the White House Press Corp as the first LGBT publication to participate.

The Scout Guide (TSG) is a publication dedicated to living beautifully, living well, and living like an insider—wherever you are. The annual publication features hand-selected independently owned businesses and business owners that both locals and travelers should know about in more than 60 cities including three guides in the Washington metro region.

With a bi-annual distribution of 200,000 in 70+ countries including exclusive distribution to all Leading RE members, Luxury Portfolio International® Magazine features incredibly rich content, notable homes, remarkable design trends from around the globe, unique properties, and much more.

InsideNoVa and Rappahannock Media serve one of the wealthiest, highest-educated and most diverse communities in the country the suburbs of our nation’s capital, Washington, D.C. Five weekly community newspapers, reach over 60,000 households. Four Lifestyle magazines, reach over 45,000 high-income households.

Luxury Home Magazine is a quarterly publication that features the largest network of market-specific magazines featuring luxury homes. Over 150,000,000 pages and 2,500,000 copies printed annually. Luxury Home Magazine is also distributed through direct mail, online, digital, social media, and mobile.

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Boasting a highly-engaged audience of more than 100,000 monthly users, Reston Now is produced locally for those who live and work in Reston and Herndon. There is an unparalleled local reach with 300,000+ pageviews each month and 105,000+ website visitors.

The typical Reston Now reader is an affluent professional between 25 and 54.

Boasting a highly-engaged audience of more than 70,000 monthly users, ALXnow is produced locally for those who live and work in the port city. There is an unparalleled local reach with 190,000+ pageviews each month and 70,000+ website visitors. The typical ALXnow reader is a young professional between the age of 25 and 44.

Northern Virginia Magazine celebrates a region rich in arts and culture, business and personalities. Northern Virginia Magazine covers the people, places and events that make this vast, DCadjacent region tick. From where to eat, shop, and play to deep dives into NoVa’s most compelling stories, the monthly magazine is a must-read for anyone living or working in Northern Virginia.

The Washington Business Journal is committed to delivering the most comprehensive need-to-know local business news daily online and weekly in print while engaging the most powerful members of thes business community at events throughout the year. The WBJ has a readership of 110,000, 800,000 page views, and 65,000 digital newsletter subscribers.

Wall Street Journal’s Mansion Global is the premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, their multilingual platform is localized to address the interests of an international audience.

Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.

The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million.

Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more.

Juwai.com is China’s #1 international property platform reaching the affluent Chinese buyer. Juwai.com provides innovative ways for you to reach new audiences and develop new opportunities. The portal helps you to overcome the barriers of language, distance and culture—providing you instant access to an exclusive audience of high-net-worth Chinese buyers.

This distinctive magazine has captivated ultraaffluent readers, delivering authoritative coverage of the luxury market. Robb Report Singapore showcases prestige brands that matter most to a sophisticated readership and shines as an indispensable resource for their featured products, fashion, real estate, travel, private aviation, money and more.

interiors + design.

Luxe Interiors + Design is a regional publication built around the goal to inspire and engage with affluent design enthusiasts, architects, interior designers and more. The magazine reaches 1.3 million readers with a distribution of 515,000 copies published six times a year.

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening. This internationally-focused and globally distributed section is read by high-earning consumers looking to buy and upgrade their homes.

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ROBUST CAMPAIGNS

Social Media Social media channels are among the most relevant forms of communication for gaining exposure for your home. Facebook alone has more than 2.2 billion active users around the world who spend an average of 35 minutes on Facebook each day.

Our social media channels are extremely robust with some posts receiving tens of thousands of views. In addition, they serve as great traffic sources for our website, which makes it easy for our loyal followers to stay connected to our newest listings.

Our social media content mix gets incredible engagement on our listings, which are featured in “Home of the Week” campaigns, “Most Viewed” listings carousels, and Open House guides.

The McEnearney marketing team also has the ability to micro-target potential purchasers based on demographics such as location, occupation, and specific interests.

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MARKET ANALYSIS

MarketWatch, StatPak & Market Reports McEnearney Associates sends out a comprehensive analysis of neighborhood statistics to more than 150,000 residents in the Washington metro region. We distribute the MarketWatch and Market Reports through a multi-channel approach, including direct mail, digital advertising, social media, and email marketing. We drive this campaign to gain exposure for homes listed with McEnearney, but also to direct traffic to McEnearney.com, which in turn gets more eyes on you home for sale.

We conduct up-to-date analytics and research from broad to granular levels and produce a weekly report on the temperature of our market. Nothing is more critical to our firm and to our agents than taking a closer analysis of market trends and data to give our clients the most informed and educated recommendations.

180k+ 90k+ 100k+ digital distribution of market report

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direct mail distribution of marketwatch

digital distribution of statpak

COMMUNITY PARTNERS

Giving Back to the Community We invest in human capital.

When McEnearney Associates was formed, John McEnearney knew that he wanted to create a firm that went above and beyond selling and buying homes for clients... He wanted to give back to the communities that helped grow the firm to more than 360 Associates today. Every McEnearney Associate stands behind this dedication, and a brand that believes in making an investment in the communities where we live and work in. We are proud to partner with over 100 organizations and non-profits for the past 40 years.

Partial list of 100+ organizations that McEnearney Associates partners with in the community.

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LOCAL & GLOBAL EXPERTS

We Represent DC/MD/VA For 40 years, we have represented sellers and buyers in our nine residential offices throughout the DC metropolitan region.

ALEXANDRIA OFFICE

ARLINGTON OFFICE

CLARENDON OFFICE

KENSINGTON OFFICE

109 S. Pitt Street, Alexandria, VA 22314

4720 Lee Highway, Arlington, VA 22207

3033 Wilson Blvd, Arlington, VA 22201

3804 Howard Ave, Kensington, MD 20895

703-549-9292 | 800-549-9299

703-525-1900 | 800-826-1612

703-525-1900 | 800-826-1612

301-979-7270 I 866-762-8975

McLEAN OFFICE

MIDDLEBURG OFFICE

LEESBURG OFFICE

107 N. King Street, Leesburg, VA 20176 703-738-8282 | 800-548-9080

VIENNA OFFICE

1320 Old Chain Bridge Rd., McLean, VA 22101 11 W. Washington Street, Middleburg, VA 20118 703-790-9090 | 800-548-9080 540-687-5490 | 800-548-9080

14TH STREET OFFICE

COMMERCIAL

SPRING VALLEY OFFICE

4910 Mass Ave, Suite 119, Washington, DC 20016 202-552-5600 | 866-762-8975

PROPERTY MANAGEMENT

374 Maple Ave. E. #202, Vienna, VA 22180

1803 14th Street, NW, Washington, DC 20009

510 King Street, #505, Alexandria, VA 22314

1320 Old Chain Bridge Rd., McLean, VA 22101

703-839-8200 | 800-548-9080

202-903-2200 | 866-762-8975

703-683-2700 I 877-624-9322

703-537-3340 | 800-548-9080

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