
6 minute read
Meet our Sustainable Partners 10 Our Goals for 2025
The C from Collaborate
Accelerating Sustainability Through Collaboration
At MCC we recognize that sustainability is a journey, not a destination. To embark on this voyage, we engage multiple stakeholder partners throughout the value chain who are aiming for a sustainable future. Through open and constructive collaboration, we solve the issues faced in the home care and laundry market.
Our determination to raise the bar in sustainability is increasingly fueled by a strong network. Through our dedicated partners and regionally focused recycling coalitions, you will discover how we collaborate with our value chain.
Ellen MacArthur Foundation
The Ellen MacArthur Foundation (EMF) partners with businesses, governments and academics to build a framework for an economy that is both restorative and regenerative by design.
MCC was the first label company that signed their Global Commitment. As a full member of EMF, we take part in activities and initiatives which strive for a sustainable future.
New Plastics Economy Global Commitment
At the end of 2018, the New Plastics Economy Global Commitment was launched. This unified more than 400 companies to a common vision and set out an ambitious set of targets to address plastic waste. Signatories commit to 3 actions to realize this vision: 1. Eliminate all problematic and unnecessary plastic items. 2. Innovate to ensure that the plastics we do need are reusable, recyclable or compostable. 3. Circulate all the plastic items we use to keep them in the economy and out of the environment.
For more information on our progress towards this commitment, please visit our website www.mcclabel.com
Recycling Coalitions
In order to ensure that we can provide the most optimal solution for our customer, we need to be aware of the end-of-life options of the final product. When it comes to recycling, especially for plastics, the regional differences need to be considered as well. Luckily, regional focused recycling coalitions exist that help us understand the current industry standards for recycling. Because of this, we can develop the label solutions that meet the existing infrastructure.

Association of Plastic Recyclers
(APR) is the national trade association representing companies who acquire, reprocess and sell the output of more than 90% of the post-consumer plastic processing capacity in North America. MCC has been an active member for over 10 years, and we are part of the Technical Committee for Olefins and PET.
Plastic Recyclers Europe (PRE)
is an organization representing the voice of the European Plastics Recyclers. These are important facilitators of the circularity of plastics and the transition towards a circular economy. MCC participates in their RecyClass initiative, which aims at helping the plastics value chain find the correct way to approach and evaluate the design for recycling of packaging products. The goal is to improve their recyclability. As a platinum member, MCC is actively contributing to different committees.
The Australian Packaging Covenant Organization (APCO)
is the organization leading the development of a circular economy for packaging in Australia. They work closely with the government and the industry to ensure that packaging materials, including labels, are redesigned to reduce their impact on the Australian environment.
Project HolyGrail 2.0
MCC has joined forces together with over 100+ companies and organizations from the complete packaging value chain to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates. The goal is to drive a truly circular economy. This initiative is facilitated by AIM, the European Brands Association.
One of the most pressing challenges in achieving a circular economy for packaging is to better sort post consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling. Digital watermarks may have the potential to revolutionize the way packaging is sorted in the waste management system, as it opens new possibilities that are currently not feasible with existing technologies. The pioneering project, HolyGrail was facilitated by the Ellen MacArthur Foundation and concluded on May 23rd, 2020. This project has proven that the digital watermark technology can be the next step in how industries approaches sorting. The branded goods industry has now stepped in to facilitate the next phase as a crossvalue chain initiative under the name “HolyGrail 2.0”. HolyGrail 2.0 will launch an industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling, as well as the business case at large scale. MCC is a proud member of the HolyGrail 2.0 Leadership team.


The A from Act
We act ourselves to optimize our supply chain and production process. We do this by maintaining a continuous improvement approach in each facility globally and by clear and transparent reporting about our goals and the progress we make. In support of our commitment to continually strive for sustainable development, we have set clear and ambitious goals for 2025. We are working both on a global and local level every day to create a better future for all.
Our 2025 Goal (From 2019 Baseline):
Our commitment towards continuously striving for sustainable development to help build a brighter future for all is supported by clear goals (both on a company and site level) that are communicated openly.
Why a 2019 baseline?
The MCC family grew through mergers and acquisitions, and we want to ensure that we include all our new facilities.
Why new goals?
We want to be more ambitious with our sustainability approach. Our team is focused on following the Science Based Target initiative which will limit global warming to well below 2°C. Finally, we are dedicated to extending our goals beyond environmental ones.
-20%
Greenhouse gas emission
0
Environmental violations
-20%
Water usage
-20%
Waste to landfill
0
Recordable incidents
We are proud to share our first steps towards a better tomorrow. Despite the challenging times in a pandemic year, we are pleased to say that two out of the three goals we made had favorable results in 2020.
6% Reduction in Our Greenhouse Gas Emissions
For our scope 1 and 2 greenhouse gas emissions, we were able to reduce this by as much as 6%! The bulk of this improvement can be found in our improved efficiency, more specifically where we consolidated some operations. 2020 was also the year where we are making our first steps into calculating our scope 3 emissions, which is a focus area for the years to come.
8% Reduction in Our Water Usage
Water is essential for our planet, our people and our business. For MCC, water is critical for the manufacturing of our products (in the form of cooling our printing presses) but that doesn’t hold us back to actively work on reducing the use of water in all our processes. With this clear focus in mind, we are very proud of the 8% improvement achieved during 2020.
No Improvement in Our Waste to Landfill Goal for 2020
Unfortunately, no progress has been achieved in our waste management yet. This remains one of our main objectives. Therefore, we are committed to making additional efforts here. Several dedicated projects have been set up to ensure that we can make up for this in the coming years. The first results in 2021 already show that we are moving the needle to where we would like to be.
MCC is openly sharing a sustainability report and our external accreditations. This enables us to be transparent about the risks and opportunities we, as a company, are facing. Here is an overview of the external accreditations we are employing today:
2019
2020
2025 goal CO2 emissions
66 MT/Month/MSM
62 MT/Month/MSM
52 MT/Month/MSM
2019
2020
2025 goal Water
145 Cubic meters/Month/MSM
133 Cubic meters/Month/MSM
116 Cubic meters/Month/MSM
2019
2020
2025 goal Landfill
12 MT/Month/MSM
12 MT/Month/MSM
9,6 MT/Month/MSM
MT = metric tons. MSM = Million Square Meter