Wine & Spirits LabelTalk 2 - English

EN

LabelTalk The wine & spirits label magazine - Issue 2

Dear reader, We are pleased to share the next release of our LabelTalk magazine with you. Though countless dynamics have changed over the course of the last year or two, we feel fortunate that many things have also stayed the same, or even grown. The global wine and spirits market has proven itself to be agile, creative in the face of change, and above all, resilient.

The goal of this annual publication is to bring you ideas, inspiration, and knowledge to life and to help ensure your label projects are a success. In this issue, we sat down with several experts from around the globe to learn more about MCC’s different services, and how they can help you navigate projects more seamlessly. We are also honored to showcase a conversation with designers from different regions, learning more about their process and approach to label design. Finally, we take a deep dive into the different solutions that MCC offers, with the hopes of sparking your packaging design creativity.

As always, we extend a heartfelt thank you to the customers whose success stories you find in these pages. It is their creativity and continual push for innovation that keeps us inspired. Happy reading!

Cheers!

The MCC Wine & Spirits Team P.S. Want to get in touch with us?

Find all contact details at the back of the magazine.

In this issue 10-15

Why Label Design Matters

4-9

From Concept to Commercialization

16-22

Print Solution Overview: How to Maximize Your Branding

23-27

Spotlight on Sustainability

28-82

Global Success Stories

Visit our website www.mcclabel.com to discover more on how our premium label solutions can meet your needs.

LabelTalk magazine is a yearly MCC publication, focused on a specific market segment. It is a compilation of what we accomplish for and together with our customers on a daily basis. It covers international success stories as well as the latest and greatest news about innovative label solutions, market trends and unique services we offer.

We love to share our knowledge and experiences to help meeting our customers’ needs and supporting their business growth! Share yours? Mail marketing@mcclabel.com Copyright © by MCC. All rights reserved. The content of this document, including all copy, images, and attachment(s) are property of MCC and should be treated as confidential. It cannot be shared with or forwarded to third parties and cannot be published without MCC’s prior permission. If you have any questions regarding the use of this document, please email marketing@mcclabel.com.

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From concept to commercialization

Labeling from A to Z Launching a wine or spirits brand or product is exciting, but can also be a challenge. A well-designed label and product packaging can be a key to success in the market.

MCC has built teams of experts in strategic areas to help guide our customers through each step of the process. There are many considerations necessary to properly produce and position a product and a label. We have found that getting involved early, asking the right questions, and presenting the best options ensures your project executes successfully, on time, and exceeds your expectations.

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We sat down with a few MCC experts to discuss the wine and spirits market today, and how MCC’s services helped take their projects from idea to completion.

What label trends do you see most right now in the wine & spirits space? Has this changed over time?

HB: The technical printing methods and finishes are increasing (sculptured embossing, varnish combinations, etc.). Also, we see large, striking elements being used more and more. The goal is for maximum appeal at point of sale (POS). We also see a recent shift in sustainability concerns with customers.

LM: In Mexico, in relation to spirits such as Tequila and Mezcal, there has been a radical change, today we see cleaner labels in terms of design and embellishment, materials with an organic or natural look, and interest in sustainable materials is beginning to emerge.

NB: Trends we’ve seen recently with wine and spirits have been the Luis R. Marquez need to be creative with entry-level Digital Business Unit Leader, MCC Guadalajara, Mexico substrates. Through innovation, we have partnered with designers and customers to convert low-value substrates into high value and premium tier products.

These examples include converting cost-effective coated papers to appear uncoated, paper-like textured and in some cases to completely transform into an entirely different substrate. We have also seen this expand into creating textures on papers including leather, rugby ball effect, crosshatch woven and reptile scale effects.

AM: Now the trend is towards a “natural” and “sustainable” aesthetic result. Natural papers that are often recycled or made with processing waste (grapes, citrus fruits, sugar cane, etc.) are therefore very successful. All this combined with precious decorations (foils, reliefs, deboss…). Compared to a few years ago, when very shiny and bright materials were trendy, I would say that a lot has changed.

How relevant is shelf differentiation for a brand?

What support and resources can we offer to help guide customers with this?

AO: Differentiation on the shelf is extremely important to many of our clients. There is so much competition in the retail space, and brand managers are continually looking at opportunities to innovate, stand out and engage with consumers. We love supporting our client’s visions by utilizing our R&D team to explore innovation and bring designs to reality.

HB: There is high importance for shelf impact in an already saturated market. Innovative and new products such as resin become more important. Additional

embellishments and short turnaround times may also support customers in distinguishing themselves from other products.

LM: In a market where there are more and more options, it is essential to create a differentiation from the label, and as experts, it is our responsibility to advise our customers looking for the best option in materials and decorations to achieve it.

What are some of the biggest challenges that producers face today (with regards to labeling their products)? What tools have you come across that help with this?

LM: We face an accelerated growth in demand for Wine & Spirits – the challenge is to deliver labels in the best possible time, create a difference at the point of sale and connect with the end customer immediately.

We seek a balance between service, price, quality, and sustainability.

We work on innovating from the development stage, optimizing production lines and developing new suppliers that can join this dynamic.

NB: Some of the biggest challenges producers face is being able to clearly visualize a pilot release product and how the final label will look. Having optimal shelf presence is key along with accomplishing the brand message. Through the concept stage we work in partnership to take the guess work out of the finished product and build the trust with our clients. Using tools such as our physical sample library, HP and Epson color proofing, Rapid Prototyping for the highend embellished prototypes, we can showcase the concept from Nicholas Breslauer multiple angles to ensure we go to Business Development Manager, MCC Adelaide, Australia press with confidence.

Want to learn more?

Discover how Rapid Prototyping might help with your next label project. Request our Rapid Prototyping whitepaper now.

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“

We play the role of a teammate, we must ensure the functionality of the label and we do this by working together with our customers to understand their needs, and with the support of our suppliers.”

Luis R. Marquez, Digital Business Unit Leader, MCC Guadalajara, Mexico

AM: I believe the biggest challenge for brands today is consistency. The storytelling of the company is now fundamental and everything, from the product itself to the packaging to communication, must be consistent and aligned with company values. MCC has a great global experience, from big brands to small artisan producers and this vision can be of great support.

Helping customers achieve their design intent, and truly be happy with the final product is what drives us at MCC. How do you ensure that design intent is captured, understood, and then executed upon?

HB: The goal is always to be involved at an early stage of new product development, ideally as early as the design phase with the customer or designer/agency.

This enables early project intervention and solutionfinding. At MCC, our sales reps are also consultants and our project managers. This is truly a partnership with the customer to ensure success.

Andrea Murello Account Manager, MCC Lucca, Italy

AM: Listening is, as always, the most important aspect. The briefs with the client and the graphic agencies he has commissioned are fundamental for this purpose.

Then in the design phase we have some very interesting tools: from the latest generation 3D simulation software to the creation of extremely accurate and faithful prototypes. Getting to the industrial printing stage with clear ideas is essential.

Having a good-looking label is great, but it also needs to apply correctly. What role does MCC play in application support and guidance?

LM: We play the role of a teammate, we must ensure the functionality of the label and we do this by working

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together with our customers to understand their needs, and with the support of our suppliers.

NB: MCC has built strong relationships with contract bottlers and applicators, which allows us to work in collaboration with contract bottlers and applicators in all regions. Our technical experts can help bottling lines with troubleshooting. We also support the NPD process, as we review all labels prior to print, raising any concerns that may lead to quality or application issues, so these can be addressed ahead of print.

Saving our clients time and potentially money.

AM: Labeling is a delicate phase! To get to this stage with reasonable peace of mind, you need to have designed the label accurately, considering the many variables involved: type of bottles, speed, presence of humidity and condensation, resistance of the label to impacts and rubbing, etc. In this, the MCC technical team is an ideal partner. We support the customer throughout the entire process.

Maintaining a premium look and feel for the best value is always top of mind for producers. Do you see opportunities for value engineering labels in the wine & spirits space? How? LM: Innovation, the best appearance, and adequate performance are not at odds with price. In the specific case of the Wine & Spirits market, as suppliers we demand the maximum in our ability to obtain a high value and high-quality label, but always taking care that it is a profitable option for our customers.

PR: While we love a premium material, not every design is destined for this product tier. We take the customer’s direction as to Phoebe Rudge where the product fits within the Account Manager, MCC Auckland, market and their portfolio, then New Zealand recommend materials accordingly.

It’s also important to consider whether the wine/spirit will be in the chiller. A material with excellent moisture resistance is a great choice for a white wine but may be overboard for a range featuring only red wines.

Taking all aspects of a project into account at the beginning always increases the chances of success.

How do you approach this with customers to improve the process? What is helpful to know from a customer early to ensure a successful outcome?

HB: Involvement in product development at an early phase together with marketing/product managers and design agency. The objective is to perfectly accommodate customer ideas and requests and

technical feasibility, and to provide guidance in all stages of planning. This influences differentiation from our competitors.

AM: The spirit of partnership is the key to success.

Customer and supplier in the brief phase lay the foundations for winning projects. MCC has the necessary experience to play “in advance” by asking the right questions to avoid the most common problems.

The wine and spirits market is highly competitive and continues to grow. What tips do you have to help producers stand out on the shelf?

NB: I’d recommend adding uniqueness to your package. Solutions such as Resin labels and individualization can help make your package stand out from others on the shelf. Involving MCC in the concept stage of product design will open up a world of possibilities to label print, and will in turn, increase consumer engagement. Sometimes it’s also the story behind the brand that helps the product standout on the shelf. A great package will have a great story and brand message, which then creates a strong platform for a great design and print concept.

HB: Our goal is to enable the customer to become a trend-setter rather than a trend-follower, in order to gain a competitive edge. This happens through the joint development and refinement of products.

Customers help us to push innovations, new visual or tactile effects, or use new forms of decoration, or a combination of both.

Wine and spirits brands are very creative when it comes to their packaging – we’re seeing shrink sleeves, cartons and boxes, neck labels and toppers, etc. What challenges come along with this? How can MCC help?

AO: The main challenges we are seeing are creating the correct sized cartons and neck labels to fit the different spirits bottle shapes in the market. At MCC Victoria, we have a dedicated CAD designer who can create a CAD drawing to fit the bottle perfectly. This is across cartons, bottle, and neck labels. We can Alana O’Brien Account Manager, MCC Victoria, also provide recommendations on Australia embellishments for cartons from foils, embossing/debossing that give the premium look and feel that customers need to help their product stand out in the marketplace.

HB: The entire decoration or packaging (primary and secondary) must always be made available at the

same time with the same quality. As a supplier, it is of advantage to the customer to receive all necessary products, from start to finish, from one single source (labels, resins, folding cartons, outer cartons, etc.). This ensures quality and consistency.

Ensuring the final label meets the customers’ expectations is critical. What role do press checks play in the process and how can you ensure this time is optimized?

HB: To ensure consistent quality of the label, continuous and regular checks in the production process are not just important, but crucial.

In addition to manual control, automation can also help to ensure quality standards are met (eyeC inspection system inline). This also Hans Broennecke reduces the time factor.

Sales Manager, MCC Bingen, Germany

NB: We invite the key decision maker to attend the MCC site and witness the first print on press. Generally, through special care and planning press checks should run smoothly however, this is the opportunity to fine tune minor elements of the label to make it perfect!

AM: Quality controls in MCC are present throughout the production process, from pre-press to final packaging.

It is part of our culture and is one of the founding reasons for our success.

“

The spirit of partnership is the key to success. Customer and supplier in the brief phase lay the foundations for winning projects.”

Andrea Murello, Account Manager, MCC Lucca, Italy

Interested to learn more about the services discussed here?

Reach out to us at marketing@mcclabel.com to talk to an expert in your region.

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Rapid Prototyping

SUCCESS STORY

Rapid Prototying Results in Surprising Label Château d’Arche | MCC Libourne, France Château d’Arche is located in the heart of Sauternes, the first of the five regions where this exceptional wine can be produced. Its exceptional location, combined with the diversity of its soils, allows Château d’Arche to produce wines of great richness and specific taste quality.

MCC Libourne was consulted for its technical expertise and its ability to enhance the design thought out by the Curious D agency. Didier Galhaud, deputy general manager of Château d’Arche, with whom MCC have collaborated on many other projects, once again trusted the team to bring our knowledge of printing trends and differentiated rendering.

When the creation of this new range of Bordeaux wines (red, white and rosé) was nearing completion, it was time to test the embellishments on the label to make sure they would add value. MCC Libourne proposed their unique prototyping service, which uses the same raw materials that are used in the industrial production, as well as the know-how and expertise to manage the technology to closely match the final production results.

Curious D’s designers provided MCC’s proofing department with the vector file for the label. Upon

receipt, the technician worked closely with the customer on the technical analysis and development of the proof to determine which raw materials and finishes they wanted to incorporate into their proof. During the process, MCC’s technical team tried to surprise the customer by adding a few embellishments to the design. Once the prototypes were ready, they were sent to the customer for review and feedback on paper, color, gilding and embellishment choices.

In the end, the client chose the “surprising” embellishments proposed by the MCC team. These include the LUCE substrate and its heat transfer, which makes the paper transparent under heat and pressure, and the double gilding on the red model. The transparency is further enhanced by an internal cutout.

The result is an elegant label, just like the wines of the château.

“

Château d’Arche, a Grand Cru classified in 1855 in Sauternes, produced in one year a rosé, a white and a red. Following this, we decided to collaborate with MCC for the label creation.

They provided us with advice and we could count on their service. MCC was responsive and able to make proposals, together with our design agency. Thanks to them for their great professionalism.”

Didier Galhaud, Deputy General Manager of Château d’Arche

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Herradura Legend Is Launched with an Ultra-Premium Design

Design Intent

SUCCESS STORY

Brown-Forman | MCC Guadalajara, Mexico Herradura Legend is an añejo tequila with 14 months of maturation in first-use barrels. These barrels are scraped on the inside, with the intention of having a greater surface in contact with the tequila, resulting in a more intense flavor and a color incredibly rich and deep. To complement this product, it is packaged and packed in a bottle with a premium case.

Brown-Forman was looking to position this product successfully in the $100-120 price range. To do so, each piece of the packaging had to reflect the premium nature of the product. In addition, they sought to have as local of a supplier as possible for the materials that their labels required. This helped managed costs, and in turn, the final price to the consumer.

Since the bottle for Herradura Legend was completely new, developing the packaging and label provided a challenge. The process involved executing new processes and materials that had not been used before.

The team at MCC Guadalajara worked with the client from the beginning, helping to advise on the selection of materials that would provide the ultra-premium look they were going for. The technical team also helped ensure that all aspects of the label would work with their application processes. With many embellishment elements incorporated into the label, several trials were done to successfully capture the desired result. The final label boasts a luxurious look achieved by a special black textured material, with silk screen for barcode, deboss and matte stamping on the same plate. The bold and classic look embodied the premium price point and design the customer had envisioned.

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“MCC’s greatest support was its guidance from start to finish in developing this new project. The key was in the service they gave us, and above all, in their patience throughout the process. It was not easy and yet they were very professional in all aspects”, comments Belinda Mendoza, Senior Buyer at Brown-Forman.

Since the launch of Herradura Legend in select markets in the United States, it is enjoying great success with ultra-premium tequila consumers. The value of a good packaging design and premium, selected materials has enabled the brand to reach those luxury consumers that it previously had not been able to target.

This label is one of the highest quality in our portfolio – not just Herradura tequila, but all of Brown-Forman. The textures, the varnishes, the materials, everything is impeccable, and this allows us to communicate the great quality of our product. This is helping us reach the consumers and the price segments that we targeted from the beginning. We are being successful.”

Arturo Gajón, Sr. Global Brand Manager Tequilas at Brown-Forman

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Why Label Design Matters You only get one chance to impress with your brand. Your packaging and label is that chance – seize it. A graphic designer can be a central figure and give graphical form to who you are and what your brand stands for. Ensuring your brand’s story is well-executed and stands out on the shelf is what label design is all about. We spoke with two designers from different corners of the world to get their take on what makes a successful label project.

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Boldrini & Ficcardi I Mendoza, Argentina If Argentine Malbec had to choose a quality label designer, B&F would probably be the first choice. They founded their design studio 30 years ago in the heart of the Mendoza wine region. Since then, they have been instrumental in the growth of the Argentine wine landscape with innovative, elegant and sophisticated designs, influencing the next generation of wine and spirits designers around the world.

For this project, Victor Boldrini and Leonardo Ficcardi worked in collaboration with MCC Mendoza to develop a stunning label for the Make a Mark wine catalog, for the Delacasa label of Terroir Wine winery.

What was your inspiration for the design of this label?

The inspiration for the creation of this packaging was born from the idea of transmitting a good message through a bottle of wine – an explicit need to say something different, good and positive, beyond the quality of the product and its origin. We wanted to explore the possibilities of wine communication, outside the usual limits of the wine industry, to do something experimental.

We searched our emotional memory, remembering when we were students in the 80’s, the parties at friends’ houses and the music (national rock) that accompanied us everywhere. They were very intense times due to the beginning of democracy in our country, and with our teenage vision we were beginning to become aware of design and its potential.

At what point in the design process do you start thinking about label printing?

We started to think about the printing and production of elements from minute zero. It is our way of working, we have been doing it for many years and have learned that imagination and production should not be separated. As times change, technologies are advancing and it is easier and easier to get good results.

What was the process of creating the design of this label?

We found a great message listening to a playlist of records from those years. One phrase from a Charlie García song caught us immediately – “cuando el mundo tira para abajo, es mejor no estar atado a nada”, which translates to “when the world is going down, it’s better not to be tied to anything”. This sparked an idea, and we had the courage to make many labels, and not “attach” ourselves to a single design. We went to cutting out parts of images from our everyday landscape and gluing them by hand one by one until the bottle is almost completely wrapped with street posters, calligraphy, vintage alphabets, and colors of a vibrant and restless palette. In that way, each small paper with its own style began to speak for itself, intertwining and dialoguing with the rest.

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Why Label Design Matters

“

A good brand must establish a pleasant and fluid dialogue with its consumers, it must not disappoint them...if the brand is good, those moments are enhanced and remembered forever.”

Victor Boldrini & Leonardo Ficcardi, Co-Owners, Boldrini & Ficcardi

How are the materials used for this label selected?

The materials were selected by analyzing the different images and typographies that we were developing, and contemplating the desired colors and textures.

We had two fundamental aspects that we wanted to transmit – that the label was an enriching experience from the tactile aspect...and in addition, with an almost 360 degrees wraparound label, the visual sensation changes depending on where you look at the bottle.

What do you think a good brand should do?

A good brand must establish a pleasant and fluid dialogue with its consumers, it must not disappoint them. They are the ones who follow its steps and who will mark the defects or mistakes. It must know them and always offer them the highest possible quality, in whatever field it is developed. Our studio specializes in brands for wines and alcoholic beverages, we could say that almost always our packagings accompany a moment of entertainment, gourmet gastronomy, or at

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the family table. If the brand is good, those moments are enhanced and remembered forever.

In the design phase of a label, do you take into account various inks, materials and printing technologies? How has the MCC helped you in this respect?

We used various printing and finishing resources to achieve the desired project. In this case, two sheets of foil, one transparent and the other shiny gold, various reliefs and bas-reliefs, and nine different embossed micro-textures. This was four-color process plus special inks and a challenging die for any printing. This was all done on the wonderful Cotton White paper with the purity and softness of cotton, giving the design impact and tactile value in the hand.

This was an experimental and challenging project, and we encountered several productive obstacles along the way. Thanks to the predisposition and good judgement of MCC, these were solved, and we reached the exact vision we had imagined from the beginning.

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Agency:

Boldrini & Ficcardi

Why Label Design Matters

Chad Michael Studio I Dallas, Texas, United States Chad Michael Studio was founded in 2014 and quickly grew into an international, awardwinning packaging design and branding studio dedicated to spirits and specialty goods.

Drawing on their work for Warfield Distillery, Chad tells us how each design goes through an extensive, internal process to ensure that every aspect of the work is engaging, artisanal and most importantly - tells a story.

What inspired you with this label design?

After initial exploratory discussions with the client, we framed the character of Warfield Distillery as the mountainous, supreme master of all that is feral. A brand that if dropped in the center of the wilderness would not only survive but thrive. The goal was to develop an iconic range of spirits that represented this character. The designs are masculine, laced with colors and textures that exude wilderness and inspired by the objects we use to explore the wilderness.

their brand identity, vision and their story. If it’s a top shelf product with a high retail price, we explore materials and printing methods early in the design phase. This is because materials can play a crucial role in packaging design. The willingness to explore substrates and materials outside of a paper label is much higher. When working with a limited budget, as is often the case for most start-up distilleries, we start thinking about printing techniques while developing the label design.

What was your design creation process for this label?

All aspects of packaging were inspired by items, materials, and textures connected to the great outdoors. The labels feature a large “badge”, much like a park ranger would proudly wear. Tiny details throughout the foiling give nods to fishhooks and paddles. The lower strip is printed with a blind embossed, custom MCC pattern that is reminiscent of canvas. Every aspect, from the texture of the paper stock to which elements are selected for print embellishing, must have a conceptual purpose.

How did you select the materials used for this label?

For the Warfield Distillery project, we selected stocks that had a heavy weight and subtle texture. This allowed to maximize the impact of our embossing and ensure the foil laid down without issue.

At which point in the design process do you start to think about the printing of the label?

After discovering who the brand is and what they stand for, we dive into the strategy of how best to express

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What do you think a good label should do?

A good label should be smart. A great label should be intuitive. We want the consumer to feel like they are part of the concept. When they pick the bottle from the store shelf and analyze the details, we strive for them to experience an eureka moment. If you are the first to do something, people will notice. From closure, to glass, to label, we also always ask ourselves: “How can we tell different aspects of the brand’s story in each piece?”.

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The final design is a reflection of the studio so it must be sensational or we’ve failed. We feel we are only as good as our last design so we are constantly pushing on all fronts.”

Chad Makerson Michael, Owner and designer at Chad Michael Studio

What are the trends/innovations in label design?

What are brand owners asking for?

Trends in the wine and spirits category come in waves and are often subtle. The trick is to recognize those trends and avoid them, or even better, go the extra mile. A recent subtle trend in printing technique is the use of an intricate blind embossing across the entire label. This is a stunning technique that, when used for conceptual reasons, can really elevate the design of a package. Although I wouldn’t quite describe this as being a “trend” because the possibilities for implementation are endless.

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Print Solution Overview: How to Maximize Your Branding Standing out from the crowd is a key factor toward achieving successful brand awareness and positioning your product in the market. An eye-catching label and package can help provide the shelf appeal needed to succeed.

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When talking about labels, it is not only necessary to think about design, but also the functionality of the label. There are a wide range of label solutions to consider for your brand’s packaging. In this article, we provide an overview of these solutions to help you decide which might be best to achieve your brand vision.

Incorporating multiple solutions into one product is a great way to increase branding visibility. Consider including a carton or box with a special release bottle to make it truly memorable. Or get creative with alternative packaging and a shrink sleeve solution. Whatever vision you have, MCC is able to execute upon it with all these solutions under one roof.

Pressure Sensitive Labels Overview: Pressure Sensitive Label (PSL) is the perfect balance of cost efficiency and premium brand appeal that produces sharp, bright colors in a wide variety of applications. It can be used on almost any type of material and can be custom-made to fit any shape and size. They require pressure to form a bond between the adhesive and the product. The self-adhesive characteristics of these labels mean that no water, solvent or heat is required for the label to adhere to the product.

Key Features: • Offer a high-efficiency, glue-free labeling option • Available in transparent, white or metallized film and in a variety of paper substrates • Suitable for PET, glass and aluminum containers.

• High speed label application provides greater efficiency • Excellent print quality in up to 11 colors • Unidirectional and returnable material options

Cut & Stack Labels Overview: Cut & Stack labels are also known as wet glue labels.

It is printed on large sheets or rolls. Afterwards, the labels are cut into the correct shape and stack. These labels are highly recommended for high-volume products: low material costs and total applied costs provide an effective solution.

Cut & stack is designed for efficient application during the packaging process, as the adhesive is only applied at the dispensing process with the customer.

The minimal waste makes this an eco-friendly label.

In addition, we also offer a sustainable variant: the paper label. It’s possible to print your design on a wide variety of substrates, including paper (metallized and holographic), film (metallized and opaque), and eco grades. To enhance the label design, there’s a comprehensive range of embellishments including foil stamping, embossing, striking metallics, stunning varnish effects, and intricate shapes.

Key Features: • Cost effective on high-volume products • Efficient application • Substrates: paper, film and eco-grade

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Print solution overview

Shrink Sleeve

Folding Carton

Overview: Shrink sleeve labels (SSL) are the fastest growing label technology for many different reasons. This solution allows you to have a 360-degree display of your beautiful graphics and text. This in turn gives your products maximum marketing exposure and aesthetic impact.

Once the film comes in contact with heat, the label shrinks and tightly conforms to the shape of the container. Shrink sleeve labels can accommodate extreme container contour. This flexibility is applicable to virtually any shape or size container on a variety of films.

Both UV flexography and rotogravure printing can be utilized, providing photo quality images.

Many different eye-catching label innovations can be implemented with shrink sleeves to gain stopping power at shelf. Shrink sleeves are not only beautiful, but also provide functional benefits such as: excellent scuff resistance, easy detection of tamper evidence, and consumer-convenient multi-pack presentation.

Overview: Folding Cartons help your brand stand out to consumers on the crowded retail shelf space.

Maximize your brand’s success with visually appealing, functional packaging that brings your product positioning to life.

Folding Cartons serve as an effective point-ofpurchase display that enable your brand to shine during the consumer’s first moment of truth. According to retail industry sources, about 70 percent of purchase decisions are made at the shelf. Special effects like registered hot stamping, embossing and debossing are just a few features that can be added to your folding cartons to enhance shelf appeal.

Effective Folding Cartons increase sales and repeat purchases through cost-effective branding. Differentiate your packaging on the shelf, while maintaining print consistency across multiple packaging and decoration formats to unify your brand presence and motivate shopper behavior.

Key Features: • 360-degree graphics • Tamper evidence • Multi-packs • Scuff resistance • Great solution for unique shaped containers

Key Features: • Drive the dramatic visual impact of your packaging.

• Special effects & finishing capabilities • Digital print options for prototyping and short-run commercial launches for test marketing • Speed-to-market strategies that allow cost-effective SKU development • Integrate on-/in-pack security and promotional labels, coupons and premiums for consumer engagement.

Tube Wraps Overview: We have traditionally provided sheet-fed tube wraps for the wines & spirits market for many years.

The traditional tube wraps have generally been manufactured through our Lithography process with off-line foil blocking and adding embossing embellishments to enhance the brand.

We are excited to reveal that we have now taken these traditions onto our digital platform, extending and enhancing these embellishment capabilities further with: • Hi Build Screen Varnishes • Multi-Layer Flat-Bed Embossing • Adding Personalisation • Unique Numbering • Multi Image / Edit Changes Digital wraps allow brand owners the opportunity to introduce smaller volume products to the marketplace in a more economical way versus sheet-fed’s additional processes i.e. higher tooling and production costs.

Ideal low volume digital projects include: • Single Cask Editions • Bespoke Promotions • Pilot Tests

Key Features • Traditional and digital tube wraps • Possible with all kind of embellishments to enhance your brand • Elevate the value of the packaging

Resin Overview: A very sophisticated wax seal, which can be produced in different sizes, colors and formats.

Resin labels add an undeniable look of luxury to your packaging. The heightened embossed elements make the label look and feel like a pressed wax seal.

In addition to driving value perception and providing heightened shelf presence, it is important to note that these labels are also water resistant and durable.

Key Features: • Premiumization, high-end label • Stands out on the shelf • Unique product, unique quality • Available in all formats and colors

Contact us at marketing@mcclabel.com to speak to a print solutions expert and find the most suitable product for your needs.

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Multi-solution

SUCCESS STORY

The First Pisco Sour Premium in Can Version Cooperativa Capel, Estrella del Elqui | MCC Santiago, Chile Cooperativa Capel is committed to a new format to add to its existing product offering. It is “Estrella del Elqui”, a 14º GL sour, made with natural subtle lemon juice and pisco from the Atacama and Coquimbo Valleys, which is ready to drink and now in a 250ml can format.

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“ This was born by the trend of personal consumption that is occurring around the world, accompanied by the possibility of having a product that is easy to take anywhere and at all times.

To satisfy the needs of consumers, this had to be a very express launch. The brand needed a supplier with a quick response, that offered them speed in the processes and that was also an expert in the subject of printing shrink sleeves for cans in Chile. MCC Mendoza, Chile was selected based on these requirements to meet the customer’s expectations.

The main goal for this label was to appear subtle, as if the can itself was decorated, instead of being a shrink sleeve. In addition to that challenge, they also

The greatest support was being at the press check and having approval on the machine. Since we were right there, we were able to change the color to arrive at a result that is identical to the current image of the product in the bottle.”

Consuelo Rojas, Brand Manager, Cooperativa Capel

needed to achieve a color that mimicked the existing bottle of the product. Besides the main characteristics of the design, the label was cold stamped with thermochromic inks to indicate the optimal temperature for the product to be enjoyed. This technology is spectacular, generates very good acceptance in all consumers, and makes the product stand out against the competition.

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Multi-solution

SUCCESS STORY

Premium Digital Printed Label and Gift Box for a Luxurious Sparkling Rosé Levantine Hill | MCC Victoria, Australia Levantine Hill required a luxurious sparkling wine label and individual gift box, to encase what was a limited quantity of ultra-premium vintage Sparkling Rosé. The packaging for this limited edition 2015 Sparkling Rosé had to reflect the premium and bespoke nature of the product.

Levantine Hill is a magnificent family-owned estate, situated in the heart of Victoria’s beautiful Yarra Valley, Australia. Handcrafted without compromise by renowned Australian winemaker Paul Bridgeman, Levantine Hill has quickly gained a reputation as one of Australia’s leading producers of world-class wines having already won major international awards and the acclaim of leading wine experts.

Due to the limited quantity, we needed to be capable to produce on a smaller scale. Our digital press was the perfect solution, as it still allows premiumization. We used a digital press for the label as well as carton for the gift box, whilst also embellishing with more traditional methods including rose gold foil, spot UV, and debossing a beautiful texture.

Only 300 cases of the 2015 Sparkling Rosé were available for sale. Each bottle comes in a beautiful gift box and retails at $150, reflecting the rarity of the

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Our account manager worked for months to perfect the production values and embellishments. Each stage of the print process was meticulously quality controlled

by MCC, who also color matched the label and box to our existing 2014 vintage. The end result is a highly unique label and gift box befitting this ultra-luxurious Sparkling Rosé.”

Melissa Jreissati, Brand Manager, Levantine Hill

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wine and its extended time on lees. The special art on the label features the iconic wine barrels designed by renowned architects Fender Katsalidis. These barrel forms are iconic at Levantine Hill’s award-winning restaurant venue, which overlooks the magnificent views of the lush vineyards.

At MCC, We CARE About a Better Tomorrow, Today

All of our daily processes to provide our customers with premium label solutions include an integration of environmental, social, and governance (ESG) factors. At the heart of every MCC employee is the continued commitment to develop sustainable label products that meet the needs of our customers and partners within the value chain. Based on our corporate values of integrity, passion, creativity, perseverance and achievement, we describe here how we work towards this every single day.

Our Sustainability Vision CARE – Collaborate, Act, Resolve, Engage. This simple statement embodies what we do every day at MCC, we continuously strive for sustainable development that provides shared value and helps build a brighter future for all. Based on our core values of integrity, passion, creativity, perseverance and achievement, our CARE vision describes how we work towards this every single day.

To learn more about MCC’s global sustainability commitment, visit us online.

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Sustainability

Glass Packaging Checks all the Boxes The benefits of glass packaging are clear: it’s 100% recyclable, reusable, refillable and, according to the Glass Packaging Institute (GPI), the top choice for environmentally conscious consumers. MCC’s Director of Sustainability Stijn Billiet chatted with Scott DeFife, President of the Glass Packaging Institute, to discover more about the trends and sustainable benefits of glass packaging in the wine & spirits packaging industry.

Stijn: Many customers are using glass as their preferred packaging solution. Could you tell us a bit about the glass packaging market today?

Scott: Generally, we see that there’s an evolution towards, and a strong desire for, more Dr. Stijn Billiet recycled content. In the USA, Global Director Sustainability, MCC nearly 98% of the market for glass packaging is food or beverage (including alcoholic and non-alcoholic beverages). Beer continues to have the largest share, but now is just shy of 50%, which has decreased over the past decade. This is due to changing tastes, younger generations shifting to spirits but also the trend of craft brewers who start with glass but as they begin to expand its market reach, they often diversify to the use of cans. In the wine & spirits market we can speak of a small and subtle growth. The food, non-alcoholic beverage and pharma/cosmetics segments are fastest growing by percent.

GPI’s EcoFocus WorldWide Survey held in 2020, showed that glass is the preferred packaging material for both beer and wine. 88% of grocery shoppers over the age of 21 prefer to buy wine in a glass bottles.

Stijn: Has the Covid-19 pandemic had an impact on the glass packaging market?

Scott: The impact of the pandemic on the glass market has been quite limited: consumption has increased unexpectedly, and we continue to see good results.

Globally glass production is increasing. The North American glass production is rather shifting and

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leveling off due to the decline of glass in the beer market which is depressing the overall number. We’re starting to see a rebound happening at this moment.

Stijn: What are the key differentiators of glass as a sustainable product? Why should our customers opt for glass?

Scott: In our worldwide Eco Focus survey, results have shown that consumers believe glass is clean, sustainable, natural, high quality and best for health. It is considered the most eco-friendly material for nearly any category because it is 100% recyclable and is made from all natural raw materials.

Stijn: What is the main sustainability trend you see emerging in the glass industry?

Scott: We see refillables getting a lot of attention in certain parts of the world. Refillable glass containers are the most sustainable packaging option. They last the longest, they can be refilled until they break, and then they can be recycled endlessly without loss of quality or purity. Many of the studies that are emerging about refills, especially for food, wine & spirits, and beverage, are showing that the key differentiator for glass is that it is completely inert. You can use it for any food or beverage product without concern for food safety, as there is no chemical interaction between the glass and the product. Metal containers and cans – they need liners or plastic needs to be tested for interaction.

A basic rule of recycling is to keep it simple, don’t mix materials. Glass is simply one material – making recycling much more efficient.

Stijn: Is there a difference that you see in weight for refillables?

Scott: All refillables, regardless of material, need to be more resilient than single use. They are a little thicker in order be more robust and withstand the washing and transport process. However, with refillables, the filling and washing all stays local during this cycle – minicircular economies.

I think many brands are trying to figure out whether returnables and refillables are possible at a large scale. There are significant brands studying this for North American markets, and if they make that move,

“

Glass is the simplest, cleanest, safest and most natural packaging option for wine and spirits.”

Scott DeFife, President of the Glass Packaging Institute

others will follow.

Stijn: We see the same trend indeed. On refillable packaging, we see an increasing amount of interest for the adhesive to cleanly wash off. Is there anything on a label that would negatively affect the recycling process?

Scott: Some have raised a concern about metallics in the label. However, I would bet that the next thing that the label industry would need to worry about are Microplastics in the water supply. You do not want the labels to be breaking up and entering the water supply.

Our solution is to have a label that cleanly comes off as one piece and nothing gets absorbed into the water supply. The regulatory challenges that are under review will analyze materials that wash into the water supply and it is preferable for the labels not to dissolve.

The only other issue I see is a label or decorations with high metal content. In the recycling system, the glass is broken and so for example, if there is any little residue piece it will come off in the furnace and evaporate. Metal is a problem in the glass furnace.

Stijn: Do you see any differences between the North American and European market?

Scott: I think, for the consumer, the perception is similar. From a packaging recycling point of view, we are running a bit behind on Europe. We want to double the amount of recycled content that we use in making the typical North American bottle to get to where Europe is now. We’re at around 30-35% recycling rate so we want to increase that to around 70%. We’re close to 30% recycled content so we aim to get that to the 50%+ range. The same CPG company trends we see in Europe are migrating over here. The 3rd biggest trend is the move to introduce Extended Producer Responsibility schemes in the US like they

have in Europe. Currently, deposit systems are the most sophisticated we have in the US. Our studies have shown that the EPR will dramatically improve the recycling process.

Stijn: Glass has a very strong Scott DeFife position in the beer and wine President of the Glass Packaging market. Do you see a threat to Institute that if recycled content doesn’t increase as companies search more and more for sustainable containers.

Scott: I think every material has a problem. For aluminum, it is smelting and energy intensity. For paper, it’s deforestation and chemicals. For plastic, its extraction and mismanaged waste, and for glass it’s the weight. The industry is working to reduce its carbon footprint, and to study the scope of our supply chain transportation reach so that we can improve our sustainability.

We are not trying to become the preferred packaging for all consumer goods, but food, wine & spirits and beverages belong in glass.

Nearly 90% of wine drinkers prefer glass, almost 66% of beer drinkers prefer glass, and in spirits it’s all glass.

Stijn: Would you like to share a message to our customers as to why they should choose glass and what they should be looking out for?

Scott: The original is the best! If you go back thousands of years our ancestors were packaging wine, spirits, beer and non-alcoholic drinks already in glass and it still makes sense today. It is the simplest, cleanest, safest and most natural packaging option for wine and spirits. Choose glass!

Glass Packaging Institute (GPI) Founded in 1919 as the Glass Container Association of America, GPI is the trade association representing the North American glass container industry.

On behalf of glass container manufacturers, GPI promotes glass as the optimal packaging choice, advances environmental and recycling policies, advocates industry solutions for policy challenges, and educate professionals. MCC became a member of the GPI, to ensure that the solutions we provide combine high quality and full recyclability for the glass industry.

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Sustainability Efforts Around the Globe At MCC, we care about a better tomorrow, today. We want to be a sustainable partner for our customers, with a major focus on the development of sustainable label solutions. We engage with multiple stakeholder partners who are aiming for a sustainable future.

With a varied landscape of local priorities, we celebrate the sustainability efforts that many of our plants around the world have taken. Below we highlight some of the regional programs that MCC sites have embarked on, ensuring they’re doing their part in our journey toward a more sustainable future.

Australia – RafCycle Liner Recycling Solution Recycling the liner from labels is an ongoing challenge for many producers. MCC Australia has partnered with UPM Raflatac to sustainably upcycle glassine label waste.

Label liner transported to UPM recycled paper mill

Recycled pulp used for new label products or magazine paper, keeping it in the loop, recyclable multiple times

Eco design and resource efficiency further reduces raw material for new labelstock, hence lowers lifecycle impacts

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North America – Green Series MCC is committed to being a sustainable partner for our customers, with a major focus on the development of sustainable label solutions. The North America Wine & Spirits team have developed a Green Series portfolio of material choices geared toward helping customers reduce their environmental footprint and achieving their sustainability goals.

The Green Series offers stocks made with post-consumer waste material that contains recycled content, as well as FSC® -certified materials. FSC® (Forest Stewardship Council) is an organization that promotes sustainable forestry.

Recycling liner reduces the need to fell virgin fibre.

Hence fibre is available fo the other products supporting sustainable forest management.

For more information on these programs, please contact us at marketing@mcclabel.com.

SUCCESS STORY

All the Purity of Nature Joseph- Perrier | MCC Lucca, Italy Joseph-Perrier is an authentic, unique, high-end and independent family-run champagne house located in Châlons-en-Champagne. The endeavor was to create an extra pure, sugar-free and highly expressive champagne and they succeeded. For the launch of its new “Cuvée Royale Extra-Brut Organic”, Champagne Joseph-Perrier wanted to create a label in line with the product.

© Champagne Joseph Perrier – Xavier Lavictoire

As this is an organic cuvée, the choice of an environmental paper was essential. The Fasson rCrush Grappe Plus FSC reference, a paper partly made from grape residues and recycled fibres, was chosen. Only inks embellish the label, no other finishing was added. The aim is to remain as natural as possible, without adding any artifice. In the same spirit as this new Champagne cuvée.

The collaboration between Joseph-Perrier, Labarthe Design and MCC made it possible to keep this product promise.

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Customer Success Stories

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Explore some of our most unique and inspiring customer cases from around the world.

30-31 Consumer Engagement Consumers love interacting with promotional pieces. They’ll scratch, peel, rip, tear, collect or compare – all for the instant gratification of having fun and possibly winning. MCC constructs, prints, and packages many variations of tactile pieces to engage consumers and make your brand the hero. Explore success stories to learn how these two wine brands elevated their consumer experience.

32-49 Digital Print MCC’s digital print platform can provide you with quick turn solutions, enabling your brand to go to production quickly, and also easily pivot when needed. Digital technology allows for the utmost in individualization, including unlimited design options in a single print run.

Browse several success stories to learn more about the varied and dynamic capabilities of digital print.

50-69 Embellishments Standing out in a crowded marketplace is an ongoing challenge for all producers today. Our wide range of innovative embellishment options is poised to give your brand the look it deserves. Embellishments can provide luxurious and interesting options to differentiate your brand. These success stories highlight the wide range of embellishments options available to help your brand stand out.

70-77 Innovations

78-82 Materials

At MCC, we are proud to offer the most unique and innovative label solutions. Our cutting-edge R&D brings the latest to the market to ensure your project stands out on the shelf. These success stories showcase unlimited brand creativity and the many ways innovations can be incorporated to elevate your brand.

Gone are the days when labels were printed solely on paper. Today’s options include many unique, alternative stocks that are ready to leave a lasting impression on your customer. The tactile experience that comes from touching a label can be just as valuable as its appearance.

Explore these success stories to discover outside-the-box inspiration.

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Consumer Engagement

Specialty Ink Captures Brand’s Personality Field Recordings | MCC Napa, CA, United States Field Recordings is winemaker Andrew Jones’ personal catalog of the people and places he values most. He has a keen eye for diamonds in the rough: sites that are unknown or underappreciated but hold enormous untapped potential. He strives for unique wines loaded with personality and a one-of-a-kind experience.

To ensure the packaging matched the uniqueness of the wine inside, Field Recordings approached MCC with a creative concept. Their wine “Freddo” is a light-bodied red wine, meant to be served slightly chilled. With a bold, clean label design, the MCC team decided to utilize thermochromic ink to add an interactive element, with the name of the wine changing color when cold. The temperature for color change was set at 50 degrees Fahrenheit, signalling to the consumer that the wine is ready to consume.

Freddo even comes with its own mantra – “pop this one in the fridge, and when the label turns blue, you know what to do.”

The label was finished with emboss and screen gloss, capturing Andrew Jones’ design intent perfectly.

“

Thanks to MCC’s guidance and know-how, we were able to produce the most creative and unique temperaturesensitive label in the game. We’re very happy with the result!”

Andrew Jones, Winemaker, Field Recordings

Before

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After

Creative Collaboration Leads to New Range of Wines, Walking with Giants Swift + Moore Beverages | MCC Victoria, Australia Swift + Moore Beverages, along with Aldi Supermarkets Australia, have collaborated to create an exciting new range of wines known as Walking with Giants. Created in the Yea (pronounced ‘Yay’) Valley, Walking with Giants showcases one of the undiscovered gems of the upper Goulburn Valley, sometimes referred to as the Gateway to Victoria’s high country.

In order to bring this story to life and to introduce consumers to Walking with Giants and the unique and relatively undiscovered Yea Valley, Aldi and Swift + Moore collaborated with Laava ID to create a scannable interactive label with the ability to ‘Unlock the secrets of Yea’. Simply by visiting Aldi.com.au/scan on a mobile device and scanning the distinctive code on the back label the user is rewarded with content

“

including detailed tasting notes, information and images of the region, recipes for pairing the wine and a competition with a chance to win a case of Walking with Giants.

The story behind the wine and the region it comes from was so compelling, Swift + Moore really wanted to find a way to share it with the customer. Helping the consumer discover the backstory to the wine, while giving them options to enhance their enjoyment and the ability to share that with others was the goal.

Partnering with Laava ID was able to bring that to life.

The labels were printed digitally on the HP Indigo Digital Offset and finished with several embellishments.

Gold foil accents the ‘walker’, and gloss screen high-build was used to highlight the brand name and region, providing an extra tactile impression to this interactive label.

I’ve been working alongside MCC for many years now.

Their attention to detail is what impresses me. Always making positive suggestions to ensure that the artwork for a label translates to the printing process. Most importantly, is that MCC people are easy to work with and that makes things a bit easier.”

Renos Ross, Owner, i-Wine Global

For more information on smart packaging, contact us at marketing@mcclabel.com.

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Digital Print

The Lakes Distillery Spirits Range The Lakes Distillery | MCC Clydebank, Scotland The Lake District has long been a crucible for creativity, a place in which the imagination can flourish, and it’s no different for The Lakes Distillery.

The business has taken inspiration from the UNESCO World Heritage Site where its state-of-the-art distillery was built meticulously within a 160-year-old farmstead on the banks of the River Derwent.

Established in 2011, the distillery’s ambition is to create one of the world’s leading single malt whiskies and they have adopted the quatrefoil – an ancient Victorian symbol that has always been at the heart of The Lakes Distillery – as an integral part of the brand to represent their core beliefs: faith, hope, luck and love. A fundamental new bottle design was developed featuring an intricate emboss effect with the quatrefoil shape as the basis to the design. The bottle labels were developed in tandem with the bottle to reflect the culture, beliefs and aspirations of the business.

MCC was challenged to execute the vision of the highly embellished design. Printed digitally on an uncoated stock, a detailed copper foil was selected to reflect the handmade copper stills used at the distillery to create the range of whiskies, gins and vodka. An overlapping quatrefoil pattern was used to create an intricate ‘spirograph’ effect with a multi-tiered emboss, matt and tactile screen gloss varnish and foiling, in keeping with the bottle design.

“

We have been relentless in pursuit of our ambition; pushing boundaries of print and design through multiple trials and printing methods. MCC Scotland’s support and expertise has been critical to the success of the launch of The Lakes Single Malt Whiskymaker’s Reserve, alongside the rest of our spirit portfolio.”

Kirsty Taylor, Marketing Director at The Lakes Distillery

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Digital Print

Rich Family Tradition Results in Breakout Branding Casa Vinicola Canella | MCC Piedmont, Italy Inspired by the famous LIDO of Venice, this project represents a turning point between the second and the third generation of Casa Vinicola Canella. Lido Prosecco Rosé is just the beginning of a project that builds, day after day.

This wine is characterized by its rosé color and a fine and persistent perlage. On the nose stand out the fruity hints of cherry and wild berries, which accompany the delicate floral notes. On the palate it is fresh, lively and pleasantly dry with good aftertaste persistence.

Lido Prosecco Rosè is made even more special thanks to its label, whose peculiarity is given by the perfection of the register of overlapping colors, thanks to the 8-color digital printing. The label has been then completed with a glossy lamination finish and braille varnish.

“

For the birth of our Prosecco Rosè, Lido, we have opted for a breakout label that stood out. To do this, there has been a lot of research on our part in the details and materials that we would have liked to use. And in making the label, MCC proved itself an excellent partner in the most delicate phase of realization of the label: physically transforming an idea that is born in the head. And even once the label was made, the commitment by MCC to help us in analyzing the work done together up to that moment, to arrive at a result that fully satisfied our ideas, was truly remarkable and appreciable.”

Tommaso Canella, Owner of Casa Vinicola Canella

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Tara Atacama Uses Variable Data to Stand Out Ventisquero Vineyard | MCC Santiago, Chile

The label on a wine bottle holds an important role – it is the first impression and presentation to the consumer. Through the label, they can learn about the characteristics of the wine they are about to purchase, as well as many other details. Some data on the label is mandatory for regulatory purposes, and some is purely informative, the mouthpiece of the producer.

In this article we focus on the inclusion of the bottle number, a piece of information that is sometimes mandatory. In Chile, home to Ventisquero Vineyard, the regulatory council of the corresponding denomination of origin issues the labels based on the number of bottles allowed for each winery. This is all calculated based on the number of hectares of vineyard that each winery owns.

Correlative number (Variable data) In the case of Tara Atacama wine from Viña Ventisquero, its origin and vinification make it unique, thus the winery needed to number these exclusive productions.

They chose to do this simply and delicately, with a label that wraps the bottle horizontally and highlights the geography of the winery. The choice of a vibrant textured substrate called Moai Gofrado, captures the essence of the desert from which the winery hails.

Tara Atacama labels are produced on HP Indigo 6800 presses with correlative printing of absolute variable data. Because of this need for sequential numbering, no single label can be lost or compromised. For this, the terminations and revision are carefully worked with a special decrease in the printing that considers the die-cutting, foil, relief and varnish process, which is performed on ABG Digicon machines, in a single pass.

Its origin Tara Atacama has its origin in the driest desert in the world, the immense Atacama, where only 20 mm of rain falls each year. The extreme climate and unique soil composition were the inspiration for this Viña Ventisquero project, which took Chilean winemaking further north than ever.

Tara’s three wines come from a single 4.5ha vineyard located 22 km from the Pacific near the city of Huasco at the southern tip of the Atacama Desert. Doing everything possible to allow the character of this extraordinary place to be reflected in the glass, the winemaking is kept as simple and unobtrusive as possible at each stage: manual harvesting, whole bunches, native yeast fermentations, no sulfur dioxide additions until bottling, and stainless-steel barrel or neutral oak.

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Digital Print

Kick-off for the “PIRI`S”!

Weingut U. Pieroth-Weinheimer Hof GbR MCC Bingen, Germany Christine & Philipp Pieroth, having joined the family winery in 2018, launched their very own wine range in July 2020: “PIRI Wein”. The young generation at Weinheimer Hof in Rümmelsheim have a very clear vision of both wine-style and marketing presentation.

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© eskju | Bretz & Jung

Working closely with their agency and despite the small production volume required, no compromises were to be made, neither in the Design Artwork nor in “look and feel”.

Based on good groundwork and the continuing exchange of knowledge and ideas between the winegrowers, their designer Daniel Bretz from Zweischneider GmbH & Co. KG and the MCC team, the result of a purely illustration-based label series surpassed all expectations.

Less is more The intricate detail of the Label-designs` Artwork reflects the impressions both young winemakers, Christine and Philipp Pieroth, experience during their daily work in their vineyards. Their cellar work is kept to a minimum. They refrain from technical intervention focusing rather on Terroir and their Crafts. This philosophy: “less is more” was to be reflected in the labels.

“

The PIRI wine range distinguishes between estate, terroir and single - site wines. The visual images on the label focus too on Terroir, the vines themselves and the elements, including those man-made. The wines` quality is depicted through the precision and positioning of these images on the label.

Detailed artwork and great high-quality embellishments Printing was carried out cost-effectively on an HP Indigo machine. In accordance to the young vintners` philosophy, “man-made effects” were kept to a minimum using foil embossing, instead of a tactile varnish. The higher the wines` quality, the finer the labels` design and hence, more elaborate the print finish.

Simple flat hot-foil stamping was applied for the estate wines. For the village wine, name lettering was foiled and embossed using just one tool. The labels for the single-site wines, the highest of quality, focus on just one single hand-drawn element, highlighted with hotstamping and multilevel embossing in one single process.

The recipe for success of this wonderful range, was certainly the profound experience of both agency and printer, together with the high level of communication and understanding by all concerned.”

Christine Pieroth, Owner Weingut U. Pieroth-Weinheimer Hof GbR

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Digital Print

Breakthrough Process Achieves Stunning Results with 4-Color Print over Foil CedarCreek Estate Winery | MCC Napa, CA, United States The story of CedarCreek began with the vision of Senator Ross Fitzpatrick, who purchased his first winery and vineyard site in the Okanagan Valley in 1986. At the time, there was little belief in the idea of wine being produced in the area, let alone wine that could stand among the best in the world. He became a pioneer in producing premium quality wine in the area.

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The CedarCreek Platinum line of wines showcases some of the winery’s best fruit and needed a label to match. Being loyal and longtime customers, they approached MCC Napa to execute a challenging redesign of their flagship line. The customer’s vision called for variable real-life vineyard images printed over foil, with an elegant and understated uncoated section below.

Printing over foil is somewhat of a tricky art under the best of circumstances. Historically, overprinting could be done with only two or three colors. The team at MCC was able to utilize a difficult method of reinserting printed material into the Indigo, enabling 4-color overprint over the foil. This advanced method allows for detailed and crisp reproduction of intricate images over foil. In the case of CedarCreek, the process brought their vision to life.

Senator Fitzpatrick approached the von Mandl family directly to take on the winery for the next generation, so it would remain in privately owned hands. The winery was transferred from the Fitzpatrick family into the von Mandl family in 2014 and continues to produce world-class wines.

“

MCC is constantly an outstanding partner for all our labeling needs, no matter how challenging the print requirements are. On this occasion, the CedarCreek Platinum labels are a resoundingly lovely example of that dedication. The results are tremendous, and it really gives a level of quality and a unique finish that elevates the labels completely.”

Alison Sloga, Creative Director, Mark Anthony Wines

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Digital Print

A Great Wasem Brothers Production Wasem GmbH & Co. KG | MCC Bingen, Germany In the heart of Germany’s largest wine-growing region of Rheinhessen, situated behind ancient monastery walls, lies the award-winning, 3000year old Wasem Family Winery. A list of Accolades for architecture, concept and philosophy already decorate their belt and now they are on their way to an Oscar. The winners of the German Wine Institute award, “Highlight of German Wine Culture” are producing even more “star quality” and talent with their new brand.

Today, two generations run the traditional family wine business. Philipp, one of the three sons and a creative spirit and self-proclaimed “film freak”, suddenly finds himself in quite a different role. The Set Director of two new and already released “Productions”: “It Came Out of The Cellar” and “The Incredible Mr. White”.

With a Star line-up including Marie Merlot and Sophie Spätburgunder, the perfect personification of his wines` character and style originally replace an otherwise conventional wine description.

Working closely with the young, ingenious design agency “Fuenfwerken”, the “film script” for this original new branding was written in just under 9 months. The decision to entrust the label to MCC Bingen was based on a long-standing and already established successful relationship. Philipp visited the MCC Bingen plant several times to decide on printing techniques and design. It had to be a small print run, but the design had to be versatile enough to be printed for different bottle sizes. The result: a digital, eye-catching, claw-like and brightly colored tactile label, perfectly finished with transparent hot-foil embossing.

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A mysterious bubbling sound escapes the dark cellar, terrifying claws dripping with crushed bloody-red pulp reach out to get you, rich and fruity tannins devour you and suddenly you realise too late; you have been hooked….”

© schiebezimmer GmbH Mainz

Philipp Wasem, “Film Producer” & Winemaker/Vintner at Wasem GmbH & Co.KG

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A Label Reflecting the Female Dimension of Innovation Pasqua Vigneti e Cantine | MCC Prato, Italy

Pasqua Vigneti e Cantine is an historic winery that produces high-quality Veneto and Italian wines. It is also one of the main players in the Italian and international wine market. Everything here revolves around a family passion; a wine love story that’s been going on for three generations and aims to bring the best of Italy to tables around the world.

Pasqua Vini, together with Wired, the CondeNast magazine that reports on changes in technology, science, and lifestyles, has developed a project to celebrate the universe of female innovation. They express this through the stories of 33 talents who embody the contemporary vision of women. Promoting the empowerment of women and spreading the knowledge of talent is the purpose of this publication.

The magazine reproduced 12 of these profiles in a Limited Edition of one of the winery’s iconic wines, Valpolicella Mizzole Cecilia Beretta. A journey into the female dimension of innovation, told through the passionate eyes of researchers, entrepreneurs, artists, start-ups and many other professionals. All through the life stories of those who - with their work and their intuition - have done extraordinary things, in Italy or elsewhere in the world.

The team at MCC used digital printing for this project, to incorporate the 12 different subjects.

Each label was able to have its own color and look, successfully capturing the image for each profile on the bottle. The result was highly appreciated by the customer.

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Digital Print

When Social Responsibility & Premiumization Go Hand in Hand Les Vignerons de Buzet | MCC Port Sainte Foy, France The wine cooperative “Les Vignerons de Buzet” has been committed to the agro-ecological transition since 2005. Their wines are produced by a group of pioneering producers who are committed to innovative viticulture and offer ever-improving vintages. Cohesion is the key to the massive transformation of areas into resilient, living, preserved and fertile soils.

The commercial challenge Vignerons de Buzet faced was to meet the consumers’ demand for a new high-end and premium wine marketed in large-scale distribution. The label had to reflect not only the ultra-premium positioning of this wine, but also the producer’s commitment to sustainable viticulture and strong connection with nature.

The Cuvée Odalis is the flagship wine of Vignerons de Buzet, the result of the most thorough plot selection in the vineyard. The vines from which it is made have a “natural” yield, having no human intervention.

Desiring an equally stunning package, Vignerons de Buzet called on the services of the agency La Suite Atelier and designer Patrick Amblevert. MCC was consulted for its technical expertise and was able to recommend solutions to take this wine to an even higher level. It was decided to use digital printing for this label, in order to achieve the most intense color possible. The label was elegantly finished with a black and gold effect, making a high-end rendering worthy of this exceptional product.

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Our long-term partnership with MCC, beyond this creation, and our commitment to social responsibility, also applies to the relationship we maintain in a loyal way with our partners.”

Mathilde Claret, Product Manager, Les Vignerons de Buzet

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Wild Feline Inspiration for “Diamonds & Pearls” Weingut Wildner | MCC Bingen, Germany For more than 100 years, the Wildner family has been passionately committed to viticulture in Nack, Rheinhessen. With the upcoming generational change, young winemaker Stefan Wildner is giving the winery a new face: distinctive, modern and with a certain fun factor. Stefan Wildners` wines are as headstrong and quirky as are the winery`s cats, the inspiration for this unique series of wine labels.

An eye-catching wine label design created in cooperation with Anne Stilper from design studio DACDesign. During the initial brainstorming process, Anne and her team enjoyed many a visit to Stefan`s home at the winery, where they were accompanied by the Wildner Winery cats. And so “The Wine with the Cat” was born.

With this unconventional label series, young vintner Stefan Wildner makes a bold statement that is neither boring nor conforming, just like his cats. Following a recommendation, MCC Bingen was chosen to be the

experienced printing expert for label production. Not only for “Diamonds & Pearls” but for the entire label series which includes a total of eight wines.

“Diamonds & Pearls” was digitally printed and beautifully finished using gold and silver hot foil fitting the imagery to precision. Final touches, in the form of tactile varnish “pearls”, completed the look and feel perfectly. The unmistakable wildcat eyes on both label and bottle capsule, now a Wildner trademark, round off this very successful branding, and one which stands out from the crowd.

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Digital Print

Tradition Meets State-of-the-Art Innovation The Hardenberg Distillery | MCC Bingen, Germany The Gräflich von Hardenberg’sche Distillery was built by Earl Karl-Dietrich von Hardenberg at the foot of the Hardenberg Castle in Lower Saxony, around 1700.

In 1998 this traditional grain distillery was renamed; the Hardenberg-Wilthen AG, following and including also a takeover of the Saxon Wilthen distillery in 1992.

The Hardenberg family Coat of Arms bears the picture of a wild-boar - once the lifesaving “family member” during a historical night siege attempt and now an integral part of the Hardenberg trademark.

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A contemporary interpretation of traditional methods The Hardenberg Distillery successfully combines centuries-old know-how with an innovative art of distilling. Their Hardenberg Kümmel is a real pleasure with its` mild grainy sweetness, bringing a breath of fresh air to any occasion and Hardenberg Korn, itself a well-known and popular classic, is distilled using regional wheat. Combined with fresh ingredients, Korn has exactly what it takes to become a cult favorite.

Attention to detail and top quality are key factors in the development and creation of the company’s handcrafted spirits. Their centuries old, unique recipes and distilling secrets are strictly guarded by the master distillers and passed down from generation to generation. On top of all of this, all ingredients are home-grown.

An innovative drive, together with 300 years of experience in producing high-quality spirits, is as tasteable as visible in the latest product launch. The digitally-printed labels were enhanced using a hot-foil finish in combination with matte and relief varnish. The perfect companion.

“

Although not quite 300 years old, the long-standing partnership with MCC has been great so far.

We are particularly proud of the fact that Hardenberg-Wilthen has profited from not just one, but multiple MCC plants. We now supply the distillery with highquality labels from our plant in Scotland, and also from the MCC plant in Bingen, Germany. We are happy about the cooperation so far and look forward to the future!”

Holger Wenzel, Area Sales Manager, MultiColor Bingen Germany GmbH

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Digital Print

Floral Wealth for Award-Winning Cape Fynbos Gin

Cape Fynbos Gin Distillery | MCC Paarl, South Africa Botanists divide our planet into six floral kingdoms. The smallest and most diverse of the six floral kingdoms is situated in the Western Cape province of South Africa - a stretch of mountain and coastal territory home to more than 7000 species of flowering plants, most of which are found nowhere else on earth. It is difficult to explain to the uninitiated how real and utterly magical fynbos is, and it is precisely this magic that Cape Fynbos Gin Distillery wants to express through the creation of a gin by means of the taste, smell, packaging and label.

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It has taken the distiller over 100 test distillations with various combinations of fynbos ingredients to come to the first official bottle of Cape Fynbos Gin. Cape Fynbos gin turned out to be a unique blend of 33 handharvested South African Fynbos botanicals macerated in a quadruple distilled white grape spirit. Deep and complex herbal aromas with hints of orange essence, cloves and white pepper, honey and wild Fynbos all overlaying a perfectly smooth palate make this into a gin to treasure.

Paarl-based brand-owner, The Grape Grinder, and designer, Tertia Du Toit, entrusted MCC Paarl with this stunning label design. And whether that resulted in something great? MCC won a FINAT Label award with this label. The Cape Fynbos Gin label is described from FINAT as being an extremely well printed label that appears to be a set of stamps at first sight, but in fact the “perforations” are created using a gloss tactile varnish. The content of the label depicts a biome of plants found in South Africa and are characterized by a diverse richness of endemic plant species. Each plant is named for identification. This label is printed digitally in four colors with a high gloss spot varnish on the plants and the main title.

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Yet again, MCC has surpassed all our expectations! Challenged with a complicated design and vision for our Cape Fynbos Gin label they, as always, went the extra mile in presenting us with multiple innovative solutions resulting in a “Wow”! Label. MCC has once again shown that consistent work and team ethic, as well as dedication to detail, pays off. We’re especially grateful for their commitment to a professional and problem-solving relationship, despite the many global obstacles in the past two years.”

Tertia du Toit, Designer at Studio Tertia

For more information on the capabilities and innovations possible with Digital print, request our Digital Print 101 Whitepaper.

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Digital Print

Together in Spirit Creating a new rum brand in the midst of a pandemic

Harpalion Spirits MCC Glasgow, Scotland Harpalion Spirits was founded during 2020 with the purpose of creating high-quality premium spirits that meet consumer demands. Less than a year later, they’ve created a new rum brand Cabal, and the first expression Cabal No.1513 which was launched to market in May 2021.

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Cabal No.1513 is created using a combination of pot and column distillation techniques with rums from prominent distilleries in Guatemala, Guyana, Trinidad, Panama and the Caribbean, tropically aged at origin. The liquid is finished in Pedro Ximénez casks in Speyside, creating a distinctive, complex, yet smooth taste profile.

No challenge too great Harpalion Spirits faced many challenges in bringing the brand to market during such a challenging time.

Using the power of Zoom, Teams and household to household taste testing, the company sampled, trialed and tested a range of liquids with different combinations of tropically sourced, high-quality liquids each with a different finish. The resounding favorite was sample No.1513, upon which the team then built a superb supply chain, including MCC, to help bring the brand and product to market in May 2021.

A label worthy of the brand A breakout product like Cabal No.1513. also required a strong and impactful label. During the process, a number of production challenges were faced. MCC Glasgow was up to the task and worked closely with the team at Cabal to achieve the desired result.

The initial request from the customer was to use a material with a strong structure. Since they opted for

digital printing, MCC’s expertise guided the designer towards using a material with less structure.

In addition, it was important that the background color matched with a specific Islay Malt Scotch Whiskey brand. Although this Whisky brand was printed flexo, MCC was able to convert this into CMYK values, initially for the mock-up print which was then transferred as the color standard for production.

The primary idea was to have the brand “Cabal 1513” as heavily embossed as possible. MCC suggested that the brand would stand out more with a hi-build tactile varnish against an uncoated/matte varnished background.

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We were fortunate to be able to put all of these ideas into print by utilizing our mock-up capability. The customer was delighted with the outcome. For volume production using HP digital technology, we were able to improve the print definition even further.”

David Crombie, Sales Account Manager, MCC

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Resin

Multi-Plant Collaboration Executes High-End Wine Vision Beyond Wines | MCC Daventry, United Kingdom

Founded in 2020 by two seasoned wine industry veterans, Beyond Wines was created with a unique selling proposition. Armed with a keen understanding of consumer preferences, the company forms partnerships with key producers around the world to offer wines that are relevant to customers across all channels. One of their first projects was the launch of a brand called Liquid Diamond, targeted toward the social media savvy 18–35-year-old market, and sparing no expense to provide a stunning package.

“We know that most shoppers buy first with their eyes… our extensive market research told us that consumers are happy to spend a premium but in return want to be ‘wowed’ by the packaging,” commented co-founder Alex Green.

A challenging vision The vision for the label was the utmost in luxury and elegance, boasting a resin diamond moulded to the bottle. Technically, this would be one of the biggest challenges that the MCC team has undertaken. Not only did the shape and material of the label provide potential for application issues, but the wine was also being bottled by contract packers in two different countries – the UK and Italy. It was crucial to have

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understanding and support from the packers to assure the label would be applied properly. In addition, any trials performed in Italy, also had to be suitable to work, when trialled in the UK. All of these factors combined to make it a rigorous and challenging puzzle for the MCC teams.

Technical expertise In preparation for the launch, MCC Daventry and MCC Italy created multiple stage mock-ups, ensuring the final look was exactly what the customer envisioned.

The mock-ups were crucial in the development of the diamond, and the team ended up working with the designers to re-create the illustration to help with the final graphic.

“ Once the design was finalized, it was time for the MCC team to address the application considerations.

Humidity and temperature are important factors that need to be considered, because of the effect on the label’s flexibility and tack. The first trial was run in Italy during the middle of winter and was unsuccessful.

The cold stiffened the labels and they were unable to be applied without issues. The team in Italy then had the idea to add a metallic border to the diamond, providing additional adhesive space beyond the resin. Not only was the idea technically sound and solved the application issues, but the effect was visually stronger, and the customer preferred it. The time and effort that went into trials and alterations early on paid off. The labels passed without issue when trialled by the customer in the UK, ensuring the bottlers could run at full speed and not delay the product getting to market.

We have worked with MCC very closely over the last 6-8 months while designing Liquid Diamond. Their help and expertise have been invaluable. They had the time and skills to really make this something special and were on our side from day one. For me, a brand has to look great as well as taste great, for a consumer to buy into it. MCC really helped deliver that for our customers.”

Alex Green, Co-founder, Beyond Wines

Want to see more examples of resin labels? Request our resin magazine.

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Resin

The Origin of a Denomination Teófilo Reyes | MCC Haro, Spain When MCC joined the Teófilo Reyes project in 2017, it was very clear that the excellence of the wines had to be accompanied by an exquisite presentation of each product.

From harvest to harvest, the packaging of the wines has become evident – first with the optimal choice of bottles and later with a refresh of the labels. With the support of the MCC design team, a complete redesign was initiated.

The restyling needed to represent the winery and the value of the limited edition bottling, culminating in a beautiful final package.

The label was designed integrating the winery`s essential elements: its location (Peñafiel and its historic castle), the founder of the winery (the pioneer winemaker of the DO Ribera del Duero, Teófilo Reyes) and the reflection of its minimalistic and traditional family. To highlight the points that were considered most valuable, the design team incorporated a resin stamp for the logo, giving it impact combined with a premium look.

The white Avery Watermark paper accentuates the background, enhanced by a gold resin stamp for the logo beautifully matching the gold topped capsule. The resulting elegant and classical look reflects the baroque but austere riverside spirit the winery is known for.

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The MCC team`s advice has been crucial right from the beginning.

From the choice of fibrous paper to withstand critical processes during printing, the printing technique itself, through to the exquisite work on the resin stamp finish. The resulting label through excellent teamwork has exceeded all our expectations and reflects exactly what we were looking for, elevating our product to an even higher level.”

Prudencio Zuazo, Manager of Bodegas Teófilo Reyes

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Foil stamping

Altaluvia, a Tribute to the Gualtallary Region Bodega Doña Paula | MCC Mendoza, Argentina

Altaluvia is a new wine brand from Bodega Doña Paula. These wines are a faithful expression of the Uco Valley and highlight the true potential of Gualtallary region.

The name contains two words: “Alta” refering to the altitude of the vineyards, planted at 1,350 meters above sea level and “Aluvia” which reflects the terroir. Alluvial soils, limestone, sand and stones.

The launch of this new brand was also an opportunity to develop a new label concept.

Bodega Doña Paula’s vision was a label embodying the meaning in the wine’s name and this proved a challenge. Having worked with MCC in the past and knowing our capabilities, the customer approached us with confidence.

The result of this cooperation was a breathtaking design. The name Altaluvia was placed centrally on the label and the altitude of the Gualtallary vineyard, highlighted with gold stamping. Below this, terroir images beautifully made the winery’s vision complete.

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This was a design with many details and our commitment was enormous.

Having placed their trust in us for their most complex designs, we were proud to receive not only market recognition but also customer satisfaction.”

Lucas Pandolfi, Sales Manager at MCC Argentina

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Soft Touch

A Renewed Label for the Château Camus’ Collection Gamme Château Camus by Joris Larriaut | MCC Porte Sainte Foy, France After taking over the property in 2018, Joris Larriaut wanted to revamp the label of the château, which he found too classic and loaded. Our in-house designers were consulted to re-label the Château Camus range, a Graves appellation, the jewel of the Larriaut Vineyards. The client wanted a chic, elegant and distinctive label.

A label you want to touch The customer had some main objectives he wanted to achieve: to highlight the original brand block, to energize the visual by a pertinent choice of colors, to work on the embellishments and to choose a differentiating paper rendering. Summarized all in one sentence, Joris wanted “a label that you want to touch”.

MCC chose a Soft Touch lamination for a silky touch and feel. In addition, a curved diamond-tip gilding and relief screen printing varnish was added to enhance the brand. The legal requirements have been relegated to the back label to lighten the visuals.

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“

We put the name of the Château in front with just a small diamond to symbolize the jewel of the Graves and then the signature. We wanted a very clean label, with a nice technical work and easily identifiable colors. The wager was taken! The label hit the export market in China and North America, and sales were also boosted in the hypermarkets where the range is referenced. You don’t just have to be good and well-priced, you also have to be beautiful!”

Joris Larriaut, Wine Producer, Château Mousseyron

Embossing

How Relief Can Tell More than a Thousand Words Les Vignerons d’Aghione | MCC de Porte Sainte Foy, France Since 1975, in the heart of the Mediterranean Sea, the Vignerons d’Aghione have been working the vines with passion to offer the best of the terroir of the eastern plain in Corsica. The winery has embarked on the adventure of making a wine without added sulfites.

The Eye of Saint Lucia This cuvée features the legendary little Mediterranean lucky shell: the Eye of Saint Lucia. The customer wanted to bring this story to the label.

Les Vignerons d’Aghione works in close collaboration with MCC on many projects. This sustainable relationship helps to facilitate easy understanding between the customer and in-house designers at MCC France. The design team was able to tell the customer’s story with a beautiful relief. The design is based on the play of transparency provided

by Luce WS Barrier paper, and on a curved pearlescent gilding that confers great refinement to the packaging on which the precious shell is enthroned like a jewel.

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We wanted to focus on the Eye of Saint Lucia on this label. We couldn’t have asked for anything better.

The pearly gilding works perfectly: the illusion is there.”

Anaïs Bonnet, Marketing Manager, Vignerons d’Aghione

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Foil & emboss

Teamwork Helps Capture Intricate Design Phenomenal Spirits | MCC Napa, CA, United States

Phenomenal Spirits has a singular goal – to handcraft exceptionally high-quality spirits that “knock customer’s socks off”. The founders have travelled the world in search of the best ingredients – sugarcane, grain, and the best terroir to develop the most authentic brown spirits in the market. They take pride in the smallest of details to ensure that their craftsmanship can be tasted in every sip. Ron Izalco Rum packaging went on to win a silver medal in the Brand Design Contest at the San Francisco World Spirits Competition.

With a mentality like that, it’s no wonder they approached MCC to capture the vision for their labels.

Their focused portfolio offers a multi-award-winning Ron Izalco 10yr and 15yr Rum, as well as a 95 points rated Ry3 Whiskey Finished in Rum Cask. The label design on all three have intricate foil detail, evoking the quality and namesake of the brand. They were having some trouble executing on the design intent with the Ron Izalco 15yr Cask Strength Rum. The foil was too dark and design elements weren’t popping in the way they hoped.

The technical team at MCC met with the customer to understand their vision. To achieve the level of detail and clarity the Phenomenal Spirits founder was after, the decision was made to execute the job on an offset press, lighten the foil color, and add a subtle background color. The result was stunning. The Phenomenal Spirits team was extremely happy with the refreshed label and proud that it could live up to expectations.

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“

Working with a customer as passionate as Phenomenal Spirits was fun for us, and also a testament of MCC’s ability to service our customers with a wide array of solutions to suit their needs and expectations.

The finished product looks amazing!”

Jerri Judd, Sales Executive, MCC Napa

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Multi embellishment

Camille de Labrie Rosé Chateau Croix de Labrie | MCC Port Sainte Foy, France

Chateau Croix de Labrie is a 5.78 hectare estate located in the heart of the AOC Saint-Emilion Grand Cru. Highly praised by critics, Château Croix de Labrie, classified as a Grand Cru, is perhaps the largest of the most prestigious small estates.

The Saint-Émilions of Château Croix de Labrie are exceptional. It is with passion, talent and precision that Axelle & Pierre Courdurié, winemakers and owners, express through their wines the depth and richness of the terroirs.

Axelle, a talented winemaker, has a great eye for detail and expresses her feminine sensibility in her wines. Pierre, Globe Wine Trotter, has been traveling the world for over 20 years and carries the torch of Croix de Labrie to the four corners of the globe.

The client’s wish was to add a rosé reference to the existing “Camille de Labrie” range, which consists of a red and a white wine. The series, which bears the name of the owners’ daughter, derives its visual originality from the drawing that characterizes it - a drawing made by Camille when she was 7 years old!

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The original creative brief called for a glass label, but this idea was abandoned during the creation process in favor of a label solution that plays with transparency, thanks to the use of Luce WS Barrier paper and a cut-out on the inside, which subtly reveals the light pink color of the wine.

The vegetal motif in flat hot stamping illustrates the floral notes of the wine with finesse and elegance. The design is accentuated by a cut-out on the inside that incorporates the cross, a basic element of the visual identity of Château Croix de Labrie. Through the wines of the domain, Axelle and Pierre want to share the conviviality and philosophy of their work.

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The result is superb and as usual reflects pure happiness!

Partnerships are made to last.”

Pierre Courdurié, Owner Chateau Croix de Labrie

Le domaine Montemagni | MCC Saint-Emilion, France The Montemagni estate is located in Corsica, in a valley stretching from Oletta to Patrimonio. The vineyard produces AOP Patrimonio, Muscat du Cap Corse and Pays de l’Ile de Beauté wines. In 1850, the Montemagni family’s viticultural adventure began in the area of the appellation Patrimonio, a small enclave of limestone, synonymous with elegant, deep and intense wines. Louis Montemagni continued the restructuring of the vineyard and enabled the estate to take-off successfully.

It is in the midst of this enchanting setting that the E Donne by Montemagni vintage, a subtle white wine with citrus and lime aromas, is aged. This cuvée is a vibrant tribute to the women who have worked on the estate. The packaging and bottle, “Malice Drapée” from the Chantal Thomas collection at Verallia, are a nod to this.

The designer, Yannick Mazoyer, was able to meet Nadine Montemagni’s expectations and the

Multi embellishment

A Tribute to the Women of Montemagni MCC technical team provided advice in terms of embellishments to enhance the project. The result is a round label that is delicate and transparent, perfectly matching the precious bottle.

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Through this Cuvée “e Donne”, we wanted to pay tribute to all the women who have worked on the Domaine de Montemagni. The designer, Yannick Mazoyer, and the MCC team have been the perfect partners in bringing our idea to life.”

Nadine Montemagni, Owner of Domaine Montemagni

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High-Build

Wine, Woman and Song Cecilia Wines | MCC Paarl, South-Africa Cecilia Wines is the outcome of a desire to combine a love for music and wine into something that has the potential to give joy and to inspire. The most recent addition is Cecilia Wine’s sister range of wines, Wind Band. Each wine under the Cecilia label has a unique story to tell and comes from an individual vineyard, whereas Wind Band wines are made from a selection of vineyards focusing on excellent drinkability at a competitive price point.

Winemaker Cerina was about to pursue a career in music, but had the wild idea of working in agriculture, mainly because of the many fond memories of the vacations she spent as a child with her grandmother, Cecilia on a Karoo farm in South Africa. Her involvement with a project for street children gave her the idea of making a wine to fund music education for previously less privileged children in South Africa.

It was decided to name the wine Cecilia after her grandmother and, coincidentally, the patron saint

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of musicians, St Cecilia. Cecilia Pinotage is vinified from a vineyard in Citrusdal mountain winegrowing area, a district in the west of Olifants River Valley, 100 miles north of Cape Town. Since the launch of the first vintage, small music projects were sponsored from the sale of the wine.

The opportunity arose to add a sister wine to Cecilia, which she decided to call Wind Band, referring to the wind instrument theme. In contrast to the classic look and feel of Cecilia, the aim was to give the Wind

“ Band label a more contemporary look and thus to appeal to all types of music- and wine lovers.

The designer, Sonja Nieuwoudt of Big Eye Deer Design, came up with a modern portrayal of sound waves. MCC brought the design to life by using highbuild on the lines to create a lush texture, all while keeping in mind the project’s budget. In addition to Wind Band, a Syrah and old vine Chenin were added to the Pinotage in the Cecilia range. Here MCC used high-build to give depth and prominence to the piano notes, creating a label that makes a strong statement.

It has been a tough but very rewarding journey. Working with a company like MCC has made it more exciting.

The quality of their service and craft is indispensable.”

Cerina van Niekerk, Owner and winemaker at Cecilia Wines, Citrusdal, Western Cape

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Print over foil

Storied Winemaker Creates Stunning Namesake Brand John Duval Wines | MCC Adelaide, Australia

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For approaching 100 years, the Duval family had supplied grapes to South Australia’s best winemakers. Knowledge of the vineyard has been handed down through five generations, combined with over three decades of experience winemaking at iconic brand Penfolds, provides the foundation for John Duval Wines. Each wine is made from fruit sourced exclusively from exceptional old Barossa vineyards, with a distinctive style defined by elegance and structure.

Concilio is the newest wine in the John Duval range.

The development and naming of this wine is in many ways symbolic of the evolution of John Duval Wines, with Tim Duval joining his father John ahead of the 2016 vintage. Targeted toward on-premise accounts, the label needed to evoke a high-end, modern elegance.

Designed by KS Design Studio, the label pays respect to the existing brand palette of black and white but added a pop of color to reflect Concilio’s more modern styling. Printed on Estate 8 stock, the team incorporated silver foil with red overprint, and a high build screen to capture the vision.

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It was a pleasure working with MCC in the creation of the new label for our Concilio Grenache. The ability to work well with our label designer, a focus on quality, and attention to detail have produced a striking label we are very happy with.”

Tim Duval, Owner, John Duval Wines

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Design intent

Wilderer Rose Water Gin Wilderer Distilleries (PTY) Ltd. | MCC Paarl, South Africa Wilderer Distillery was founded in January 1995 by Master Distiller, Helmut Wilderer, making it South Africa’s first private distillery. To this day, Wilderer remains South Africa’s most awarded craft distillery with over 100 international awards including many gold and double gold medals. In 2018, Wilderer Distilleries was approached by one of South Africa’s leading retailers, Checkers, to produce a bespoke product exclusively for them. The product in question was a rose gin.

The best things take time. Careful consideration went into the process of crafting Wilderer’s Rose Water Gin, the second addition to their gin stable. As crisp and floral as a breath of spring air, fresh rose petals are

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An intricate design such as this one requires artistry to put forward in print. Not any company would be up for the task. MCC provides personal service that might be expected from small and focused family business but with corporate professionalism you would find from a firm with age old heritage. The MCC team works tirelessly to meet and exceed expectations. With their in-house design team, they offer focused advice and work directly with the designers to deliver the best possible print.”

Johan Mönnig, Artisanal craft gin maker, Wilderer Distillery

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carefully infused by the distiller, along with juniper, cinnamon, cardamom and a few secret botanicals, to naturally recreate the aroma of Turkish Delight. Expect a well-balanced and subtle rose flavour with a complex background of juniper and spice. Once the contract was completed, the product was immensely popular and was rebranded and made available to other markets as well.

For this rebrand, they wanted the rose gin to appeal to both a male and female audience. They therefore approached Navy Creative to create a “pink punk” design pattern to maintain a feminine floral and rose look, but with a “rustic” masculine edge. For the printing, they trusted on MCC for their top-quality label solutions and technical expertise.

Multi embellishment

Painting Contemporary Mexico Batra Spirits | MCC Guadalajara, Mexico

EL PINTOR Blanco Tequila was born with the intention of exhibiting contemporary Mexico, adapting it to a more accessible and youthful market. The distinctive feature of this product is its grinding made with Tahona Stone, and its fermentation made with fibers; an artisan production process that gives it a high profile of cooked agave.

The design of the label refers to its name ‘EL PINTOR’, meaning ‘the painter’. It captures the deconstructed map of Mexico in a painting, showing the colors as if they were brushstrokes. The idea for the brushstrokes was to apply a multi-level emboss, which was quite challenging. MCC Guadalajara was chosen to meet this challenge due to its experience producing ultrapremium products. Guillermo Barroso, CEO of Batra Spirits, knew the importance of this reputation and thus chose MCC. The goal for the label was twofold – both beautiful to look at, and at the same time, elegant and premium with materials the consumer would want to touch. The choice of paper was crucial to the performance of every detail on this label. It represented a challenge, because

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in some papers the effect of the brush strokes were seen, and in others, not. Also, when having the bottle in the refrigerator, the paper would wrinkle due to the moisture.

With these challenges in mind, the final choice was a cotton-based substrate that absorbed enough moisture to avoid wrinkling, and on which the brushstrokes were visible. It was finished by adding matte varnish and a tactile spot varnish on the map of Mexico.

At the end of the day, a good product is easier to sell. The creators had a vision, ‘if from the computer to real life it does not look the same, then selling it will cost a price’. The product was launched in May 2021 and has seen successful results.

MCC’s greatest support was working with us to find solutions to the different problems that arose.”

Guillermo Barroso, CEO at Batra Spirits

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Foil & emboss

Lightning on a Bottle: El Rayo’s Label Offers a Fresh Take on a Legendary Past El Rayo | MCC Guadalajara, Mexico

When the creators behind El Rayo Tequila set out to design their packaging, they started with a story, one that extends back generations. As the legend goes, a lightning bolt — or el rayo — struck a blue agave plant, and when a local farmer discovered the charred nectar flowing forth, tequila was born.

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This story was conceptualized and brought to life in a distinctive Art Deco and pop art inspired design by the studio Toro Pinto. The design represents the new, “modern Mexico” that El Rayo’s founders, Jack Vereker and Tom Bishop, fell in love with on their first visits to Guadalajara. MCC helped them translate that design into a premium label that reflects their mission to elevate tequila into a drink you sip, not slam. Textured paper and a matte varnish finish lend the bottle an artisanal feel while embossed lettering and foiled lines add a bit of flash that captures the contemporary spirit of the brand.

The challenge — color accuracy and foil spacing El Rayo’s unique label design presented its own set of production challenges. MCC was up to the task, collaborating closely with EL Rayo’s team until everyone was satisfied.

In the beginning, a textured paper with yellow tones was chosen, but the tone of the material caused details of the image to be lost, in particular of the farmer. To correct this, MCC added white to the paper color and increased the yellow tones of the rest of the elements to mimic the appearance of the starting material without affecting the image. The striking foiled rays also took some trial and error to get right. The rays must pass under the name of the tequila flavor at the top of the label, which proved tricky given the thin font. To ensure that the rays didn’t obscure the letters, MCC split the foil into sections and created a hyper-thin border of foil around the design elements to achieve an organic look. Very small foil areas were also added within the letters where needed.

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The whole process was seamless.

We managed to get samples within about three days of ordering them, and MCC was really quick to make changes. The people there are very responsive and great at solving problems.”

Jack Vereker, El Rayo’s founder

The results — a bottle that speaks for itself In the end, the payoff from this process has been big for EL Rayo. Jack and Tom say that their label is one of their biggest assets.

“The quality of the label, from the foiling to the effects, is just insane. We’ve had unbelievable feedback from our customers — people keep their bottle well after they’ve finished their tequila and use it as a vase or water jug. We’ve also had some amazing retailers stock us in the UK, sold to lots of customers, and have been highlighted in many magazines and newspapers. The bottle is absolutely everything for us, and we love it.”

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Embossing

The Authentic Juniper Liqueur Antiche Distillerie Riunite | MCC Lucca, Italy

Since 1924, Kranebet has been the authentic juniper liqueur. Inspired by and produced based on the ancient recipe of 1924, Kranebet is obtained from the distillation of juniper berries and other selected botanicals. It is a delicious liqueur to enjoy at the end of a meal, and excellent for the preparation of cocktails such as KranebeTonic.

Kranebet Botanic Juniper Liqueur is produced by the Rossi d’Asiago 1868 distillery, which still uses a copper distiller with a bain-marie system. This system allows to extract from the botanicals the most characteristic aromatic notes of the product.

Antiche Disillerie Riunite approached MCC because they were having challenges with their

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current supplier. Their current labels were having registration issues between the material of the upper part of the label and the plastic material of the lower part of the label. MCC proposed a solution to run the material in one pass, thus eliminating all registration problems.

MCC also made suggestions to help improve some of the design aesthetics of the label. This ranging from the emboss, the shades, the color of the logo, and especially the design of the juniper berry, This main design element was completely redesigned to emphasize the details of the image. The customer was extremely satisfied with MCC’s technical solutions and graphic proposals and with the final result of the printing.

Foil stamping

Generations of Dedication and Love Azienda Agricola Citari | MCC Lucca, Italy Azienda Agricola Citari was founded in 1975 by Francesco Gettuli. The winery has grown over time, thanks to the love and passion of its founder. He passed on his dedication to his daughter Giovanna, who now runs the winery together with her children, Maria Giovanna and Francesco. It is the story of a passion and a love for the estate that has been handed down for generations: a family business at its best!

Located in Desenzano del Garda in a place rich in history - the hill of San Martino della Battaglia - Citari produces prestigious DOC wines of Lake Garda: Lugana, San Martino della Battaglia, Riviera del Garda Classico Chiaretto and Garda Classico Rosso. The quality of the wine is recognized by trade magazines, awarded internationally in various competitions, and appreciated by customers in Europe, USA and Japan.

With offset and hot foil printing on pearl paper, MCC was able to ensure that all customer expectations were met. With the help of MCC’s technical consultancy, a graphic solution was found that allows consumers to immediately identify the type of wine through the color of the edge of the label itself. This solution helps both the final consumer, and the winery, in the management of the labels and bottles produced.

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I was very satisfied with the print quality achieved.”

Francesco Mascini, Owner at Azienda Agricola Citari

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Double-sided

A Transformation Made With Love Mezcal Amarás | MCC Guadalajara, Mexico Mezcal Amarás represents life and passion. They pride themselves on being more than a company, but rather a philosophy, built through love - love for the sun, for the earth and the people who work it and, above all, love for Mexico and its sacred plant, the agave.

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Item No. : 36-33241 Proyecto No. : 36-5578 Cliente : Mezcal De Amor SAPI de CV - 350885 Marca : Mezcal De Amor SAPI de CV

UADALAJARA

Descripción : AMARAS REPOSADO NAC 750ML

: (33) 3001 5000 enio Cuzin No. 1085 que Industrial Belénes Norte, C.P. 45150 opan, Jalisco, México

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Código de cliente : Sustrato : PAPEL BLANCO

With this new solution we achieve greater inventory coverage and better quality on the label. It exceeded our expectations, and that is why we want to continue growing with MCC.” Alejandra Gutiérrez, Senior Project Manager, Master Planner at Mezcal Amarás

149.001 mm

73 mm Celebrating their 10th anniversary in 2021 and changing its name from Mezcal Amores to Mezcal Amarás, the company decided to also refresh its label.

They chose to work with MCC Guadalajara, thanks to its innovation and production capacity.

The new design aimed to have better finished than the previous one. After several revisions, tests, and some adjustments, the desired finishes were achieved.

The label boasts gold hot stamping in certain contours of the texts to add depth, accompanied by a tactile varnish to add texture. This makes the product not only an experience to taste, but also to touch. The design also called for an innovative use of double-sided printing, including the company’s motto printed on the adhesive - “De la semilla a la copa” - that can be seen through the bottle and the mezcal.

The MCC team worked closely with the customer to successfully achieve the golden tones that they use on their different labels, Espadin, Reposado y Cupreata.

Matching the colors to those of the arts authorized by the customer represented a challenge, but it was achieved through a flexo ink that simulates being metallized with pearlescent finishes.

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Blind embossing

Label Helps New Brand Enter Market with a Splash Almada Spirits | MCC Guadalajara, Mexico Almada Spirits is a new Mexican distillery dedicated to making artisan spirits using only Mexican ingredients. Its vision is to have a portfolio that includes different spirits, such as mezcal, vodka, rum and gin.

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The one chosen to enter the market first is Ometeo, an artisan extra dry gin. Ometeo seeks to promote the diversity of Mexico through the ten Mexican botanicals with which it is made, its central ingredient being the sweet lime from Jalisco.

A new product must make an impact with consumers, and its image is an important ally in defining its success, particularly in the crowded spirits market, where it is essential to stand out on the shelf.

This was clear to the brand, and their vision presented a creative design proposal for the packaging.

To give the product distinctiveness, the label included a bold blind emboss, showcasing the brand’s motto, “on earth we lack nothing”. The bright colors and uniqueness of the label create a memorable package and help project the quality of the gin inside.

Color management was also key to the successful development of this project. Being a new brand, the color standard was unknown. MCC Guadalajara supported the client with various color tests to determine the desired tones, ensuring color match with the original design was achieved.

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We chose MCC for the creation of our first labels, because we liked how they worked. As it is a global company, it has all the prestige and knowledge.

The label has had a very good response among the people who are dedicated to distillates, the blind embossing attracts attention, it makes it look very artistic.”

José María Almada, Owner and Partner, Almada Spirits

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Cut Outs

Creative Use of Cut Outs Captures Brand Concept Precept Wine | MCC Napa, CA, United States

Based in Seattle, Precept Wine is one of the leading wine producers in the Northwest US. Family-owned with deep roots in the wine industry, Precept boasts a unique portfolio of cutting-edge brands. Having worked successfully with MCC for countless projects, they approached them with the concept for a new private label line of wines called KLEAN. The concept of KLEAN played off of the “healthy” trend happening in wine and spirits today, leveraging a doubleentendre with the name of this 85-calories per serving wine. Precept’s design vision was a cut out of the brand name “Klean”. In consultation with MCC’s technical team, it was advised that the font in the initial design would result in a floating triangle from the upper case “A”, and could cause potential application issues. With this guidance, Precept instead selected a font with an “A” in one piece, resulting in executing the design as envisioned and successful application.

The critical component for this design was the interior die cut, also known as cut outs. The finished labels were printed on Killer White stock, ideal for refrigeration and ice bucket performance. The labels were finished with a grain texture emboss to replicate Estate 4, foil stamp, and emboss. This value-priced wine had a tight budget to convey the aesthetic, but with some creativity and innovation, the look was achieved.

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Interior die cutting can be challenging for both production and applicationit’s critical to review the cut out for size, placement and shape before production to ensure success. Thankfully, our innovations team here at MCC has the experience and technical know-how to ensure the best outcome, while still maintaining the integrity of the design as envisioned. The collaborative approach always yields outstanding results!”

Lori Stewart, Sales Manager, MCC Napa

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Château Grand Boise | MCC Montagny, France Château Grand Boise produces red, white and rosé wines under the appellations Côtes de Provence Sainte Victoire and Côtes de Provence. The estate overlooks the Arc Valley and has a unique and unobstructed view on the Sainte-Victoire mountain.

The vineyards, which lie between 300 and 640 metres above sea level, are surrounded by olive groves and forests in a truly balanced ecosystem. The estate boasts 90 plots of vines, cultivated through organic farming, on the side of the mountain where vines have been grown for centuries.

Château Grand Boise was founded in 1610 and has a long history. Today, the winery is run by Ana Sofia and Jean Simonet. The estate not only has a history, but also a soul.

Screen/relief varnish

Auro 2020, a Picturesque Label With a Soul Auro (meaning wind in Provençal) is a fruity, sulfur-free red wine made from Grenache, Cinsault and Syrah. It is the result and blend of three young parcels at the top of the estate.

The team at MCC Montagny was consulted to design this label, a task that required the full attention of the team. The printing of the visual was provided by the client and included an original work painted

by Ana Sofia Simonet, the estate’s Events Manager.

The team made numerous adjustments and tests to obtain an exact reproduction of the painting’s colors, particularly in terms of the green of the AURO brand. MCC Montagny therefore carried out a prestretching before the final validation by the client and recommended a screen-printed relief varnish to give brightness and relief to this label.

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Print over foil

Family Collaboration Results in Lifelike Label

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King Estate Winery |OPERATOR: MCC JASON Napa, CA,DATE: United States SEP 01, 2018, TIME: 18:16

21 EXECUTIVE WAY • NAPA CA 94558 P: 707.603.2500 F: 707.603.2525

SIZE: 3.750IIND X 2.7888INW

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OFFSET

Business at Oregon’s King Estate Winery is truly a family affair. 1AfterREWIND years on the MAXOD 14.5 CORE 3' STOCK: 80# ESTATE 8 SIO0RB I.2PET sales side of the business, third-generation family member, Justin King, wanted to DESCRIPTION: 7 ROWS PINOT NOIR 750ML US FT I !jj leave his mark on the winemaking side as well. Taking grapes from just seven of the oldest rows on the property, the 7 Rows project was born.

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From start to finish, Justin lovingly handcrafts the wine each year. He tends the vines, and even harvest the grapes himself with his family. When it came time to put the first vintage into the bottle, Justin knew the label needed to reflect the treasure inside. For this, he turned to his brother, Taylor King, graphic designer for the family’s brand.

EMB /DEB Justin’s idea for the label was elegant in its simplicity – he wanted the label to be a replication of the row tag, the marker in the vineyard that denoted 70.8mm these cherished seven vines.

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DEBOSS

Taylor’s design captured the concept perfectly, creating a realistic replication of the tag. The challenge was then presented to the MCC team to execute the vision.

The final label was printed on a Killer White stock and a background texture was added to mimic the texture of an actual row tag. The screw was cleverly designed by using silver foil and overprinting inks in order to capture a realistic, slightly rusty appearance.

A stepped emboss was then added around the screw to add realistic dimension. Finally, the tag number was debossed to seamlessly evoking the sense of place and quality this wine deserves.

In the end, the Kings couldn’t be happier, and the public seems to agree. 7 Rows Pinot was rated 95 points by Wine Enthusiast, and also captured Best in Show honors in the 2020 Pack Design Awards, one of North America’s top packaging design competitions.

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E E

MCC really helped us nail this design. What we were most concerned with was the screw and getting it to look realistic.

Their team was so knowledgeable… it was good instantly. We didn’t even have to do any edits to it.”

Ryan Johnson, Director of Marketing, King Estate Winery

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PROOF#: 2

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Materials

Simplified Success: Killer White Material Leads to Successful Brand Refresh Stoller Wine Group | MCC Napa, CA, United States For Bill Stoller, purchasing his family’s property in 1993 brought his connection to the estate full circle. Having grown up on the property that had been in his family since 1943, Bill understood that Stoller’s terrain would be ideally suited for a world-class vineyard. Today, Stoller is one of the most prominent wineries in Oregon’s Willamette Valley.

Producing wines under a wide range of tiers, Stoller was printing labels on multiple different stocks, which led to application challenges on the bottling line. Being familiar with MCC’s reputation, they approached us to convert their entire range of wines, confident they would get premium labels that would run well on the bottling line, without sacrificing quality.

Stoller’s team gave MCC the challenge of converting their many labels to just one stock, Killer White™, that would be suitable for all applications.

Killer White’s waterproof material can withstand the most extreme moisture and temperature conditions, so provided a good option to accommodate for the needs of both red and white wines, as well as their sparkling wines. To make this switch, MCC had to mimic several different paper appearances and textures.

With creativity and some technical know-how, the MCC team was able to recreate all label designs using Killer White stock.

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Most notable was Stoller’s Legacy line, a brand favorite, a tier close to Bill Stoller’s heart. The Stoller team wanted to take them up a notch, richen their tones, and ensure that these labels continued to express the premium stance of the wines. MCC used the Killer White stock as an opportunity to make the sculpted emboss of the logo smoother, giving it a classier, brighter appearance. This created crisper lines and more “pop” to an already elegant label. The jewel tones capable with the stock were also richer, providing the simple facelift the customer was looking for.

Another challenge was presented with Stoller’s iconic Reserve line, which used a uniquely patterned paper. MCC needed to retain its recognizable look and design. The MCC team was able to refresh it with the improved paper, while mimicking the tone and texture of the original design, which was a good thing, as the paper was discontinued shortly after the new labels launched.

Working with MCC has been wonderful. They are always completely professional and unbelievably helpful. Moving us to the Killer White stock and finding ways to recreate the unique textures that we had used before on a discontinued paper, really helped us achieve the aesthetic we were going for. Our labels are better than ever!”

Jenna LaCroix, Marketing Director, Stoller Wine Group

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Materials

Honest Spirits Six Spiced Botanical Rum Get Honest | MCC Auckland, New Zealand This is a story of two childhood friends, a world in lockdown, and a curiosity for experimental rum. We are Honest, a New Zealand-made rum company based in Auckland, was born out of a passion for experimental spirits and a concern for the planet. The founders were in search of a rum that was just a little bit different something a bit unconventional that challenged the stereotype of traditional rum.

We are Honest was born and the rest is history.

The brand is wholeheartedly driven by three core values: informative, experimental and honest. They created a rum that is a little intriguing, very tasty, and above all, kind to our planet.

Their vision for the label was to create something that reflected their core values and captured the brand identity. Working closely with a designer, they ensured each of these was included in the label. They we’re looking for a material that supported their value of being honest and mindful to the planet. MCC Auckland was able to provide this by using EnviroLABEL, as sustainable solution, allowing them to be certified plastic free.

MCC New Zealand worked closely with the founders to provide the necessary technical information needed to achieve a 100% plastic free certification.

This included providing technical information about HP Indigo inks and the chosen material of 100% postconsumer waste.

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Our lives were made extremely easy by the MCC team. We were blown away by the level of detail and service provided, honestly!”

David Lincoln, Co-Founder, Get Honest

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Materials

Makeover for Supertuscan Summus Banfi Wines | MCC Lucca, Italy Banfi was founded in 1978 by two Italian-American brothers, John and Harry Mariani. From the start, they had one big goal in mind: to create a state-ofthe-art winery combined with the most advanced science in the vineyards for the production of top wines. And here we are.

Banfi’s wines are born from a passion and love for unique terroirs, from constant research, from the intimate knowledge of different areas, and the ability to combine tried and respected techniques with innovative solutions in both the vineyard and the winery. The beautiful vineyards of Montalcino and Chianti, of Piedmont and the Tuscan coast, are the ideal cradle for wines of great character and outstanding quality.

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The final result achieved by MCC, the result of an intense collaboration between all parties involved, is amazing!

It fully met our expectations.

We consider the bottle, as a whole, a masterpiece!”

Marketing Team, Banfi Wines, Montalcino

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Makeover done right With the 2017 harvest, Summus, Montalcino’s first Super Tuscan, received a makeover. The collaboration between Azienda Vitivinicola Banfi and studio Spazio Di Paolo gave birth to this ambitious project that the customer wanted to entrust to MCC’s experience. The result is a bold, sumptuous, and sophisticated label, worthy of the exceptional positioning of this wine. The label consists of three overlapping layers: a natural paper base marked with gold foil; a second even more noble paper, of a “black” nature, also embellished with gold foil, and finally, a medal forged in metal alloy that significantly enriches the entire package.

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