2 minute read
RFID Labels Helps Fight Crime
Counterfeiting attempts by criminals around the world are at an all-time high. Brands are frequently searching for ways to improve their product security. One way they can do this is by embedding an RFID tag in a label. Let’s focus on why your brand would want to do this and the benefits!
Checking outlet prices
One reason a brand might want to implement an RFID is because there are concerns that their product is being sold in some outlets where they shouldn’t be. For a short-term fix, that brand could purchase the product online to see if it went through proper distribution. Adding an RFID is the long-term solution. It can help track their product through the supply chain after it leaves their warehouse.
Introducing the RFID tag
MCC can apply an RFID tag buried underneath your pressure sensitive or shrink sleeve label so the graphics are not affected. This enables companies to scan every single product using an RFID scanner leaving their warehouse without having to unpack the shipping boxes. In addition to adding it to your packaging, MCC will educate your team about RFID’s. Our label experts will explain everything related to RFID’s and teach them about the technical aspects. MCC is committed to sharing knowledge with our customers to ensure a successful project.
Uncovering stolen merchandise
Now that you have an RFID added to your label, you can now search for your product online to check if sellers are charging the right prices or if they are in the right market. If there was a listing that was suspicious, they could buy the product, and scan it again when it arrived. This would reveal if it went through the proper channel and allow them to warn proper resellers of their agreed pricing.
RFID’s enable you to uncover issues like your product was supposed to be in an entirely different channel and was stolen. This is happening more and more today with organized crime. Criminals are ‘smashing and grabbing’ retail stores for typically high dollar volume items that they can resell online for double or triple their retail value. This gives your brand evidence to contact these online sites and, in some cases, prosecute these people for selling stolen merchandise.
After adding an RFID tag, your company is now able to efficiently monitor your outlets and shut down any illegal operations they find.
Kevin Woods, Home Care & Laundry Sales Director at MCC
3 Reasons to Get In Touch With Our Security Experts Around the Globe
1Protect your brand image. 2 Control your supply chain and defend your revenues. 3 Ensure trust and safety for your end consumers.
