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Meet our Sustainable Partners 10 Our Goals for 2025
Sustainable Partnerships The C from Collaborate
The Power That Comes From Engagement With Stakeholders Across the Value Chain
At MCC, we recognize that sustainability is a journey, not a destination. To embark on this voyage, we engage multiple stakeholder partners throughout the value chain who are aiming for a sustainable future. Through open and constructive collaboration, we solve the issues faced in the beverage market.
Our determination to raise the bar in sustainability is unceasingly fueled by a strong partner network. In this article you will learn about some of our dedicated partners and discover how they help MCC create shared value, and move towards a circular economy.
Ellen MacArthur Foundation
The Ellen MacArthur Foundation (EMF) partners with businesses, governments and academics to build a framework for an economy that is both restorative and regenerative by design.
MCC was the first label company that signed their Global Commitment. As a full member of EMF, we take part in activities and initiatives which strive for a sustainable future.
New Plastics Economy Global Commitment
At the end of 2018, the New Plastics Economy Global Commitment was launched. This unified more than 400 companies to a common vision and set out an ambitious set of targets to address plastic waste. Signatories commit to 3 actions to realize this vision: 1. Eliminate all problematic and unnecessary plastic items. 2. Innovate to ensure that the plastics we do need are reusable, recyclable or compostable. 3. Circulate all the plastic items we use to keep them in the economy and out of the environment.
Eager to learn more about our sustainable partnerships? Please contact us at marketing@mcclabel.com or find more information on our website: www.mcclabel.com
Trade associations
In order to ensure that we can provide the optimal solution for our customer, we need to understand the value chain of the containers that use our products. In the beverage market the focus is divided between glass and PET.
For plastics, in this case PET, regional differences in the collection, sorting and recycling infrastructure need to be considered. Therefore, we partner at a local level with organizations that focus on these materials and provide us with the necessary tools and information to allow us to deliver the best label solutions.
Glass Packaging Institute (GPI) is the trade association, representing the North American glass container industry, we recently partnered up with. On behalf of glass container manufacturers, GPI promotes glass as the optimal packaging choice, advances environmental and recycling policies, advocates industry standards, and educates packaging professionals. MCC became a member to ensure that the solutions we provide combine high quality and full recyclability for the glass industry.
The Association of Plastic Recyclers (APR) is the national trade association representing companies who acquire, reprocess and sell the output of more than 90% of the post-consumer plastic processing capacity in North America. MCC has been an active member for over 10 years, and we are part of the Technical Committee for PET. Petcore Europe is the association representing the complete PET value chain in Europe, from PET manufacture to conversion into packaging and recycling, and other related activities. MCC is a member of the technical committee that has the aim to collaborate with all stakeholders to ensure the sustainable growth of PET as a packaging material of choice, while also further increasing post-consumer PET collection and recycling. Specifically, we want to share our knowledge about label solutions and ensure that these will not hinder the recyclability of the final package.
Project HolyGrail 2.0
MCC has joined forces together with over 100 companies and organizations from the complete packaging value chain to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates. The goal is to drive a truly circular economy. This initiative is facilitated by AIM, the European Brands Association.
One of the most pressing challenges in achieving a circular economy for packaging is to better sort post-consumer waste by accurately identifying packaging, resulting in more efficient and higherquality recycling. Digital watermarks may have the potential to revolutionize the way packaging is sorted in the waste management system, as it opens new possibilities that are currently not feasible with existing technologies. The pioneering project, HolyGrail was facilitated by the Ellen MacArthur Foundation and concluded on May 23rd, 2020. This project has proven that the digital watermark technology can be the next step in how industries approach sorting. The branded goods industry has now stepped in to facilitate the next phase as a cross value chain initiative under the name “HolyGrail 2.0”. HolyGrail 2.0 will launch an industrial pilot in order to prove the viability of digital watermarks technologies for more accurate sorting of packaging and higher-quality recycling, as well as the business case at large scale. MCC is a proud member of the HolyGrail 2.0. Leadership team.
The A from Act
We act ourselves to optimize our supply chain and production process. We do this by continually striving for improvement worldwide in all our facilities in order to achieve our common goal. In support of our commitment to continually strive for sustainable development, we have set clear and ambitious goals for 2025. We are working both on a global and local level every day to create a better future for all.
Our 2025 Goal (From 2019 Baseline):
Our commitment towards continuously striving for sustainable development to help build a brighter future for all, is supported by clear goals (both on a company and site level) that are communicated openly.
Why a 2019 baseline?
The MCC family grew through mergers & acquisitions, and we want to ensure that we include all our new facilities.
Why new goals?
We want to be more ambitious with our sustainability approach. Our team is focused on following the Science Based Target initiative which will limit global warming to well below 2°C. Finally, we are dedicated to extending our goals beyond environmental ones.
-20%
Greenhouse gas emission
0
Environmental violations
-20%
Water usage
-20%
Waste to landfill
0
Recordable incidents
We are proud to share our first steps towards a better tomorrow. Despite the challenging times in a pandemic year, we are pleased to say that two out of the three goals we made had favorable results in 2020.
6% Reduction in Our Greenhouse Gas Emissions
For our scope 1 and 2 greenhouse gas emissions, we were able to reduce this by as much as 6%! The bulk of this improvement can be found in our improved efficiency, more specifically where we consolidated some operations. 2020 was also the year where we are taking our first steps in calculating our scope 3 emissions, which is a focus area for the years to come.
8% Reduction in Our Water Usage
Water is essential for our planet, our people and our business. For MCC, water is critical for the manufacturing of our products (in the form of cooling our printing presses) but that doesn’t hold us back to actively work on reducing the use of water in all our processes. With this clear focus in mind, we are very proud of the 8% improvement achieved during 2020.
No Improvement in Our Waste to Landfill Goal for 2020
Unfortunately, no progress has been achieved in our waste management yet. This remains one of our main objectives. Therefore, we are committed to making additional efforts here. Several dedicated projects have been set up to ensure that we can make up for this in the coming years. The first results in 2021 already show that we are moving the needle to where we would like to be.
MCC is openly sharing a sustainability report and our external accreditations. This enables us to be transparent about the risks and opportunities we, as a company, are facing. Here is an overview of the external accreditations we are employing today:
2019 CO2 emissions
66 MT/Month/MSM
2020
2025 goal
62 MT/Month/MSM
52 MT/Month/MSM
2019 Water
145 Cubic meters/Month/MSM
2020
133 Cubic meters/Month/MSM
2025 goal
116 Cubic meters/Month/MSM
2019 Landfill
12 MT/Month/MSM
2020
12 MT/Month/MSM
2025 goal
9,6 MT/Month/MSM
MT = metric tons. MSM = Million Square Meter
