2 minute read
Rapid Prototyping plays a strategic role
Reinforcing Indian roots with Rapid Prototyping
Peak Spirits | MCC Adelaide, Australia
Ansh Khanna, Founder, Peak Spirits
Jin JiJi is a Dry Gin by Peak Spirits, designed and manufactured in India. In order to highlight the authenticity of Indian botanicals and reinforce Indian roots and culture in the foreign market, it was necessary to design a label that would convey it. It was achieved by illustrating each of the tasty and traditional botanical ingredients that compose it with a distinct Indian style, as well as with a Devanagari/Latin script on the logo.
The design of the label was just the beginning. It became clear that they needed to envision how the label would look in live color, with all the materials and finishes that the concept demanded. To do this, Peak Spirits approached MCC Australia to use their Rapid Prototyping service. This allowed them to visualize the finished label with all the ideas they had in mind before making an industrial production. For the development of the prototype, Peak Spirits and MCC worked closely together to establish the correct embellishments and finishes. Subsequently, paper stock samples and foil swatches were sent to the client in India for confirmation. During the process, MCC’s Technical Team sought to surprise the client by adding some embellishments to further enhance the design. Once the prototype labels were completed, they were also provided to the client for their review and feedback regarding the chosen stock, foil colors and embellishments.
“We used the Rapid Prototyping process to value add and hence provide the client with a superior outcome to the original artwork.” Peter White, International Sales Director at MCC Australia
In addition to choosing the foil and stock that was proposed, the client also ended up choosing the ‘surprise’ embellishments that the MCC Team suggested. The result gave rise to a beautiful label that truly represents India and embodied the Jin JiJi Brand.
