Packaging and Packaging Waste Regulation (PPWR)

Packaging and Packaging Waste Regulation (PPWR)

PUBLISHED 23 JANUARY 2025

Key pillars shaping the Packaging 2027

LABEL IMPACT

• Deadline for the publication of Design for Recycling guidelines (3 years to become binding) • Eco-Modulation Extended Producer Responsibility system will be eco-modulated and based on weight and material type, recycling score (A-C) and Post Consumer Recycled (PCR) content (plastic packaging)

• Label = Integrated component of packaging • Can have a significant effect on recyclability • Dependent on the container material + use (single use vs reuse)

2030* (1 JANUARY 2030)

• All packaging must be designed for recycling (DfR) • Must have an adequate recyclability score A-C • All packaging 70% recycled

Recyclability

2035

• Packaging must be collected, sorted and recycled at scale

2038

• Score A-B = can be placed on the EU market * Primary pharmaceutical packaging, medical devices, diagnostic devices, infant formula, and dangerous goods are excluded

Packaging waste reduction targets (2018 BASELINE) Packaging Waste

2030

2035

2040

-5%

-10%

-15%

Minimisation of packaging Avoid unnecessary packaging

KG

By January 2030, packaging weight & volume reduced to absolute minimum

Packaging waste reduction

Targets for Reuse

2030

2040

>10%

>40%

Beverages

(excludes wine, sparkling wine, spirits, milk and other highly perishable beverages)

Mandatory Deposit Return Scheme (DRS)

LABEL IMPACT

By 2029, it will be mandatory to install a DRS to reach reusability targets with the

DRS Harmonisation logo and serialisation necessary to identify the reuse cycle

separate collection >80% in 2026 and have a plan for >90% in 2028 for single-use plastic bottles and cans. Also, in 2029, will need to show that an effort is being made to introduce DRS for beverage glass and beverage cartons.

and Packaging Waste Regulation Calculation of the post consumer recycled content (PCR content) will be done as an average % of packaging type and format, per manufacturing plant, and per year.

Composite packaging: Exemptions from recycled content for packaging containing less than 5% plastic and compostable plastic

2030 Contact-sensitive

PET as major component

30%

2040 50%

Contact-sensitive All other than PET

10%

25%

PCR content will affect the eco-modulated EPR fee PCR content can only come from EU or certified by a third party to comply with EU requirements (31/12/2026)

Recycled content in plastic packaging

Non-contact-sensitive All plastics

Single-use plastic beverage bottles

35%

30%

65%

65%

SUPD

LABEL IMPACT ot mandatory in the label, N but contribute in the unit average

Harmonised labelling Mid 2028 Harmonised label based on packaging material to facilitate consumer sorting: with harmonised pictograms Digital label/QR code on packaging reusability use and composition EPR Obligation to distinguish clearly reusable from SUP

Harmonised label for DRS packaging Harmonised criteria for voluntary label on shared of recycled content

* Dates are based on our understanding of the regulation and are subject to change

LABEL IMPACT Need for data accessible to customers (supply chain information and disposal/reuse guide) Use of digital readability (serialisation, watermarks, QR, Data Matrix)

Timeline & Milestones Adoption for all Member States

DfR & eco-modulation guidelines

2027

2025

Meet recycling at scale targets

2035

Nov 2022

Nov 2023

Nov 2025

Nov 2030

2038

Publication of PPWR proposal shared with Member States

First voting

Country recycling targets:

All packaging must be DfR Recycling score A-C

Recycling score A-B

All packaging: 65% Glass: 70% Paper and cardboard: 75%

Packaging reduce to the absolute minimum PCR content target Country recycling targets: All packaging: 70%

Dates are based on our understanding of

Glass: 75%

the current proposal and are subject to change dependent on the publication dates of the delegated

Paper and cardboard: 85%

acts.

For more information or additional guidance, please contact sustainability@mcclabel.com

Packaging and Packaging Waste Regulation is a publication from MCC. D ISCLAIMER: This presentation is based on our understanding of the regulation. It may change be subject to change.