Setting the Vision
Hassan Rmaile, President & CEO, MCC
CONSUMER
BRAND
Emotional Drivers
Belonging Achievement Security Control Personal Growth Personalization Trust Urgency Joy Frustration
2011-2016
Source: AWA Annual Review (2023)
Recovery Advancements in Technology
Awareness Globalization & Supply Chain Complexity eCommerce Boom
Environmental
2017-2019 Source: AWA Annual Review (2023)
Digital Transformation
Regulatory Changes
Sustainability Initiatives
Trade Tensions & Tariffs
2020-2023
Source: AWA Annual Review (2023)
Focus
Intensified
COVID-19 Impact
Change & Compliance
Supply Chain Disruptions Digitalization Regulatory
on Health & Safety
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