2021 TFEA Program

Dear Friends, On behalf of the board of directors, conference committee and our executive director, I am pleased to welcome everyone to San Antonio as the Texas Festivals and Events Association hosts the 27th Annual TFEA Conference, Texas Events Management Institute and Trade Show/Expo. The spirit of Innovation and creativity will once again be on full display as industry leaders throughout Texas discuss issues that impact our industry as we SHIFT into 2022 and Recharge, Reimagine and Restart.

We recognize the day to day challenges all of face as well as the roles you play in our industry. At the conference we promise outstanding networking opportunities, general and educational sessions, trade show expo and showcases that will introduce you to emerging themes on trends, risks, security, sponsorships, innovation, challenges and opportunities for our industry wide success.

As TFEA works to support our industry, I want to thank our board of directors, planning Committee and Executive director for organizing this terrific conference. Together, we work throughout the year and often behind the scenes to fulfill our mission to: Educate, Connect and Inspire our Festivals and Events community.

Sincerely, Joe Vera, CFEE, CECD TFEA Board Chair Assistant City Manager City of McAllen

MISSION TFEA’s mission is to educate, connect and inspire our Festivals and Events community VISION To be at the forefront of developing leaders and strengthening the Festival and Event industry

Texas Event Management Institute FastTrack (TEMI)

Separate Fee for the TEMI FastTrack on Wednesday and Thursday See Conference Registration on website: www.tfea.org

Wednesday, November 10, 2021 7:00 am – 5:00 pm Lobby

Registration Open

9:00 am – 10:30 am

TEMI Session #1: Food, Beverage and Other Vendor Programs.

Pavo Real

Speaker: Melanie Linnear, State Fair of Texas

10:30 am – 10:45 am

TEMI Break

10:45 am – 12:15 pm

TEMI Session #2: Event Risk Management & Contingency Planning. Speaker: Ira Rosen, CFEE, Temple University

Pavo Real 12:15 pm – 1:30 pm La Villita A 1:30 pm – 3:00 pm

TEMI Lunch

Pavo Real

TEMI Session #3: Operations from Vision to Reality Part 1. Speaker: Stephen King, CFEE, Des Moines Art Festival

3:00 pm – 3:15 pm

TEMI Break

3:15 pm – 4:45 pm

TEMI Session #4: Operations from Vision to Reality Part 2. Speaker: Stephen King, CFEE, Des Moines Art Festival

Pavo Real

Free Evening to Enjoy San Antonio

Thursday, November 11, 2021 8:30 am – 10:00 am Pavo Real

TEMI Session #5: Event Security/Emergency Management. Speaker: Rusty Fitzgerald, State Fair of Texas

10:00 am – 10:15 am

TEMI Break

10:15 am – 11:45 am

TEMI Session #6: Sponsorship Sales and Service Part 1. Speaker: Kevin Grothe. CFEE, Memphis in May

Pavo Real 11:45 am – 1:00 pm La Villita A 1:00 pm – 2:30 pm

TEMI Lunch

Pavo Real

TEMI Session #7: Sponsorship Sales and Service Part 2. Speaker: Kevin Grothe, CFEE, Memphis in May

2:30 pm – 2:45 pm

TEMI Break

2:45 pm – 4:15pm

TEMI Session #8: Arriving at the Bottom Line: Event Budgeting Management. Speaker: Yajaira Flores Delgado, City of McAllen, McAllen Convention Center

Pavo Real 5:00 pm – 6:00 pm The Pearl 6:30 pm – 8:30 pm Beethoven Männerchor 10:00 pm – 2:00 am

First Timers Session Welcoming Reception Party DFest® Hospitality Suite at Victoria’s House

Texas Event Management Institute FastTrack (TEMI)

Separate Fee for the TEMI FastTrack on Wednesday and Thursday See Conference Registration on website: www.tfea.org

Friday, November 12, 2021 7:30 am – 8:00 am La Villita A 8:00 am – 9:30 am

Breakfast

Pavo Real

TEMI Session #9: Successful Volunteer Programs. Speaker: Collen Murphy, Greater Des Moines Partnership

9:30 am – 9:45 am

TEMI Break

1:30 pm – 2:30 pm La Villita A & B

Keynote Address: Building Your Security Culture by Increasing Levels of Awareness and Empowering the Subconscious Mind to See Beyond One’s Normal Pre-Conditioned Expectation Mark Herrera, International Association of Venue Managers (IAVM), Director of Safety and Security

2:45 pm – 4:15 pm

TEMI Session #10: Event Administration and Legal Considerations.

Pavo Real

Speaker: Ira Rosen, CFEE, Temple University

4:30 pm – 6:30 pm La Villita C

Reception and Tradeshow Free Evening to Enjoy San Antonio

10:00 pm – 2:00 am

DFest® Hospitality Suite at Victoria’s House

Saturday, November 13, 2021 7:30 am – 8:30 am La Villita A 8:00 am – 9:30 am Pavo Real 9:45 am – 11:15 am La Villita C 11:30 am – 1:00 pm La Villita A & B 1:15 pm – 2:45 pm

Breakfast & Round Tables TEMI Session #11: How’d You Do? Surveys, Evaluations, and Economic Impact Studies.

Speaker: Penny McBride, CFEE Trade Show Kaliff Marketing Award Presentations

Pavo Real

TEMI Session #12: Understanding Insurance and Liability Exposure. Speaker: David Olivares, Kaliff Insurance

2:45 pm – 3:00 pm

TEMI Break

3:00 pm – 4:30 pm

TEMI Session #13: New World of Ticketing.

Pavo Real

Speaker: Jessica Bybee-Dziedzic, Saffire

6:00 pm – 7:00 pm La Villita A & B 7:00 pm – 10:00 pm La Villita A & B 10:00 pm – 2:00 am

Directors Reception Dinner, Auction, and Showcase DFest® Hospitality Suite at Victoria’s House

TFEA Annual Conference Schedule

Thursday, November 11, 2021 7:00 am – 5:00 pm Lobby 5:00 pm – 6:00 pm The Pearl 6:30 pm – 8:30 pm Beethoven Männerchor 10:00 pm – 2:00 am

Registration Open First Timers Session Welcoming Reception Party DFest® Hospitality Suite at Victoria’s House

Friday, November 12, 2021 7:30 am – 8:30 am La Villita A & B

Breakfast and Round Tables Concurrent Sessions at the Conference Center 1.

8:30 am – 9:30 am

9:30 am – 9:45 am 10:00 am – 10:15 am La Villita A & B 10:15 am – 11:15 am La Villita A & B 11:45 am – 1:15 pm La Villita A & B

1:30 pm – 2:30 pm La Villita A & B

2.

3.

Work Smarter and Not Harder. Speaker: Megan Tramonte, ArtFest Fort Myers, Florida “Sponsorship Real Talk”. Speaker: Kevin Grothe, CFEE, Memphis in May Texas Laws: Guns, Grounds, and Golf Carts. Speakers: Steve Poynor, Artisan Art Walk and Bruce Smiley, Kaliff Insurance

Break Opening Ceremonies Keynote Addresses: Exceeding Expectations in a High Expectations World Tom Bisignano, CFEE, Freelance Producer, SVP, Special Events at 2022 Special Olympics USA Games Lunch and Professional Awards Keynote Address: Building Your Security Culture by Increasing Levels of Awareness and Empowering the Subconscious Mind to See Beyond One’s Normal Pre-Conditioned Expectation Mark Herrera, International Association of Venue Managers (IAVM), Director of Safety and Security Concurrent Sessions at the Conference Center 1.

2:45 pm – 3:45 pm

2.

3.

Returning to the Peoples Business – Where do We Go From Here? Speaker: Stephen King, CFEE, Des Moines Art Festival What to Expect When You are expecting a Band – The Entertainment World Today?

Speakers: Dianna Lawrence, CFEE, City of Richardson and Jeff Krebs, Epicenter Productions, LLC Increasing the Value of Sponsorship. Speaker: Shanelle Channell, Sienna Associations

TFEA Annual Conference Schedule

4:30 pm – 6:30 pm La Villita C

Reception and Trade Show

6:30 pm – 10:00 pm

Free Evening to Enjoy San Antonio

10:00 pm – 2:00 am

DFest® Hospitality Suite at Victoria’s House

Saturday, November 13, 2021 7:30 am to 8:00 am La Villita A

Breakfast and Round Tables Concurrent Sessions at the Conference Center

8:30 am – 9:30 am

9:45 am – 11:15 am La Villita C 11:30 am – 1:00 pm La Villita A & B

1.

The Arts Panel. Panel: Cindy Lerick, CFEE, ArtFest Fort Meyers, Florida, Elizabeth Grigsby, Lubbock Arts Alliance, Inc., and Jenny Wright, CFEE, The Woodlands Arts Council

2.

Kids Programming. Speakers: City of McAllen Parks & Recreation & McAllen Public Library

3.

The Fundamentals of Growing Sponsorships. Speakers: Carina Jimenez, CFEE, City of McAllen and Joe Vera, CFEE, City of McAllen

Trade Show Kaliff Marketing Presentations Concurrent Sessions at the Conference Center

1:15 pm – 2:15pm

2:15 pm – 2:30 pm

1.

The New Audio and Production Digital Frontier. Speaker: Jeff Krebs, Epicenter Productions, LLC

2.

When Mother Nature Strikes. Speaker: Rusty Fitzgerald, State Fair of Texas

3.

Influencers/What, it means for Your Brand. Speaker: Adan Garcia, Pollux Castor Creative Advertising & Productions

Break Concurrent Sessions at the Conference Center 1.

2:30 pm – 3:30 pm

2.

3.

Alternative Funding – Beyond Sponsorship! Speaker: Elizabeth Grigsby, Lubbock Arts Alliance, Inc. Social Media 2022 – A New Landscape for Events Organizations.

Speaker: S. David Ramirez, TINT Parade Planning Panel. Moderator: J.J. Herrera, City of McAllen, Amanda Kowalski, Pickle Parade, Fiesta Flambeau

Concurrent Sessions at the Conference Center 3:45 pm – 4:45 pm

1.

2.

Preparing for the Comeback. Speakers: Young Professionals Panel Keeping Your Events Fresh with New Formats. Speakers: Denny Meline, City of McAllen and Jeff Krebs, Epicenter Productions, LLC

TFEA Annual Conference Schedule

3:45 pm – 4:45 pm

3.

Understanding Cyber Security for Festivals and Events. Speakers: Rick Mendoza, City of McAllen and Gilbert Ortiz, City of McAllen

6:00 pm – 7:00 pm La Villita A & B 7:00 pm – 10:00 pm La Villita A & B 10:00 pm – 2:00 am

Directors Reception Dinner, Auction, and Showcase DFest® Hospitality Suite at Victoria’s House

Sunday, November 14, 2021 8:30 am – 9:15 am La Villita A & B 9:15 am – 9:30 am La Villita A & B 9:30 am – 10:30am La Villita A & B

Breakfast TFEA Annual Business Meeting Closing Program Keynote Address: Bigger in the Inside Rudi Harst, Spiritual Director at Celebration Circle

Board of Directors

Chair-Elect David Olivares, CFEE Kaliff Insurance Secretary / Treasurer Jessica Bybee-Dziedzic Saffire Immediate Past Chair Mike Baxter, CFEE City of Tomball Elected Past Chair Committee Pete Van de Putte, CFEE Dfest® Executive Director Kay Wolf, CFEE

Board of Directors Celina Alvarado Washington’s Birthday Celebration Association Syeira Budd, CFEE Freelance Kristi Collier Welcome Home RGV Jonathan Cook City of Waco Elizabeth Grigsby Lubbock Arts Alliance Bruce Hicks San Antonio Zulu Association

Jessica Jackson Plano Balloon Fest Jeff Krebs Epicenter Productions, LLC Dianna Lawrence, CFEE City of Richardson Penny McBride, CFEE Fredericksburg Chamber of Commerce Joyce Miller Artisan Art Walk Jenny Carattini-Wright, CFEE JCW Events & Consulting, LLC

Roger Westmoreland Concessions,

A Clean Portoco