CONNECT 2024 ~ Fall Edition

ENDING THE YEAR STRONG

In This Issue: Shining a Light on Mississauga’s Business Success

9 Useful Business Habits to Develop Until the End of 2024

License Your Trademark Properly or Risk Losing It!

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CONTENTS ARTICLES

VOLUME 19 ISSUE 4 | FALL 2024

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Driving Commercial Success in Mississauga’s Thriving Business Core

12

Business Immigration - Canada and U.S. What You Need to Know Right Now

15

9 Useful Business Habits > to Develop Until the End of 2024

22

The Strategic Importance of Cross-Border Expansion for Mississauga Businesses

25 License Your Trademark Properly > or Risk Losing It!

27

Raising Awareness

30

Live on Your Terms at Amica Erin Mills

< SHINING A LIGHT ON MISSISSAUGA’S BUSINESS SUCCESS PAGE 7

IN THIS

ISSUE

4

Chair’s Message

17

Events Re-Cap

7

President’s Message

21

Upcoming Events

8

Advocacy in Action

28

New Members

FROM OUR CHAIR

STEPPING INTO THE

Fall Season SAMEER SHARMA

2024 MBOT Chair President, Crown Group of Hotels

As we transition into fall, this is an opportune moment to reflect on the remarkable journey our city has undertaken and to celebrate its continued growth and prosperity. Mississauga, once a modest suburb, has evolved into a vibrant urban center brimming with opportunities, innovations, and a spirit of community that makes it truly unique. This year, we are particularly excited about the new leadership steering our city’s future—Mayor Carolyn Parrish, who won the municipal elections in June 2024.

Mississauga has continued its impressive trajectory with numerous improvements and developments that enhance both the business environment and the quality of life for our residents. The city’s skyline is ever-changing, thanks to ambitious construction projects that include the new downtown buildings and the expanding array of high-rise residential and commercial spaces. These developments are not only transforming the cityscape but also fostering a dynamic business ecosystem that attracts entrepreneurs and investors alike. Interest rates continue to decline as inflation gradually comes under control. This trend will help bring back affordability for residents and businesses in their daily lives.

Our local businesses continue to be a cornerstone of Mississauga’s economy. From innovative tech startups to established multinational corporations, the business community is thriving. The city’s strategic location and business-friendly policies make it an ideal place for companies to flourish and for new ideas to take root. The Mississauga 4

Board of Trade remains committed to supporting this vibrant ecosystem through advocacy, networking opportunities, and resources designed to help businesses succeed.

Beyond the impressive physical and economic growth, what truly makes Mississauga exceptional is its people and community spirit. Our diverse population, drawn from all corners of the globe, contributes to a rich tapestry of cultures, ideas, and traditions. This multicultural vibrancy is celebrated through numerous community events and festivals that bring residents together and fosters a sense of belonging.

As we look to the future, Mississauga is poised to continue its evolution as a leading city in the Greater Toronto Area.

Our strategic plans and community-driven initiatives are set to propel us toward new heights, ensuring that Mississauga remains a place of opportunity, innovation, and inclusivity.

The Mississauga Board of Trade is eager to collaborate with Mayor Parrish and her administration to support our business community and advocate for policies that benefit all residents.

In closing, I would like to express my gratitude to the residents, businesses, and community leaders who make Mississauga a great place to live and work. Together, we are shaping a bright future for our city, one that promises continued growth and prosperity for all. Here’s to the exciting journey ahead and the many successes yet to come. 

CONNECT | 2024 ISSUE 4

MEMBER TALKS

CONNECT | 2024 ISSUE 4

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FROM OUR CHAIR

2024

BOARD OF DIRECTORS

THE VOICE OF BUSINESS IN MISSISSAUGA Established in 1961, Mississauga Board of Trade proudly serves as a the Chamber of Commerce for the sixth largest city in Canada – the third largest city in Ontario. Mississauga Board of Trade represents all businesses in Mississauga. MBOT’s large, diverse and active membership has made us one of the most vibrant business associations in Canada. As the “Voice of Business” we advocate on policy issues that impact local business at all levels of government, and are influential in helping to shape policy decisions. MBOT also offers a wide variety of valuable business services and professional development programs, networking events and marketing opportunities, to help business grow, prosper, and get connected.

EXECUTIVE COMMITTEE: • • • • • • • •

Sameer Sharma, Crown Group of Hotels | Chair Jonathan Borrelli, KMB Law | Vice Chair Steve Rhone, Weston Forest | Immediate Past Chair Crystal Reedie, RBC | Treasurer Amanda Pautler, University of Toronto Mississauga Joanne Islip, Sheridan College John McKenna, McKenna Logistics Centres Trevor McPherson, MBOT President & CEO (Ex-officio)

PUBLISHER: Trevor McPherson President & CEO ceo@mbot.com

DIRECTORS: • • • • • • • • • • •

Adriano Mazzorato, Kaneff Group of Companies Anthony Petrucci, Palma Pasta Corporation Chris Rickett, Greater Toronto Airports Authority Gena Restivo, AstraZeneca Canada Janet Wardle, MHI Canada Aerospace Inc. Malaika Mendonsa, Grant Thornton LLP Paul Hainer, Insuranceland Inc. Paul Meo, NTN Bearing Corporation of Canada Ltd. Ryan O’Neil Knight, Detailing Knights Robyn Saccon, BD Canada Ross Thomas, TD Bank (Commercial Banking Division)

EDITOR: Katelin Mowder Digital Content Creator kmowder@mbot.com DESIGN & LAYOUT: Katika Integrated Communications Inc. www.katika.com PRINTING: Katika Integrated Communications Inc. www.katika.com DISTRIBUTION: Katika Integrated Communications Inc. www.katika.com

ADVERTISING INQUIRIES:

Solange Barcena - sbarcena@mbot.com

EDITORIAL INQUIRIES:

Katelin Mowder - kmowder@mbot.com

PHOTO CREDIT: John Goldstein and Jennifer Wood Gold Media www.goldmedia.ca Anthony Ferreria and Katelin Mowder MBOT

ADVERTISERS INDEX Amica Erin Mills Art Gallery of Mississauga Babel Immigration Law Canadian Western Bank Children’s Aid Foundation Ontario & Peel Children’s Aid Society Employment Ontario Peel Region Glenerin Inn & Spa HFG Hynek Financial Group 6

30 5 13 14 27 26 29 13

Insuranceland Inc. Leo Pixel Studios Morguard Niagara County Industrial Development Agency Pacific Paving Ltd. Pallett Valo LLP Sheridan

16 31 32 23 23 24 2

701-77 City Centre Drive Mississauga, ON L5B 1M5 T: (905) 273 6151 E: info@mbot.com W: www.mbot.com

mbotontario © 2024. All rights reserved. No part of this publication may be reproduced or copied in part or as a whole, without the prior written permission of the Mississauga Board of Trade (MBOT). Advertising content and the comments, views and opinions expressed CONNECT | 2024 ISSUE 4 herein are those of contributors and do not necessarily constitute endorsement by MBOT. Publication Agreement Number 40012444.

FROM OUR PRESIDENT

Shining a L ight ON MISSISSAUGA’S BUSINESS SUCCESS TREVOR McPHERSON President & CEO Mississauga Board of Trade

I hope all MBOT members and stakeholders are having a productive fall and that the summer offered a chance to recharge and prepare for continued success and growth. While the economy remains somewhat uncertain, there are plenty of reasons for optimism as we enter another season filled with opportunity.

As I reflect on the last several months of activity at the Mississauga Board of Trade (MBOT), it is clear that we have much to be proud of. This past April, MBOT was honoured to receive the Outstanding Advocacy Campaign Award from the Ontario Chamber of Commerce.

This award, which recognizes a chamber of commerce or board of trade for their efforts to effect change in public policy, celebrated MBOT’s success in advocating for the City of Mississauga to permit retail cannabis businesses. By joining the majority of Ontario communities in this regard, Mississauga has sent a strong message that it prioritizes the safe, legal distribution of cannabis, while encouraging economic growth in the sector and taking steps to combat the unregulated, illegal market.

In June, we welcomed a new chapter in our city’s leadership as Carolyn Parrish became Mississauga’s new Mayor.

Having served many years on Council, as well as a Member of Parliament and a School Board Trustee, Mayor Parrish brings a wealth of experience to her

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new role. MBOT was delighted to host Mayor Parrish at our “Rise & Shine” breakfast event this past August, where she shared her early priorities with an audience of 360 eager attendees.

She highlighted the need for increased housing and social services funding for the Region of Peel, and her authentic and candid approach was well-received by the business and community leaders in attendance. We look forward to working with Mayor Parrish to address the needs of our business community.

October is Small Business Month in Canada, a time to recognize and celebrate the vital role small businesses play in our economy. Did you know that small businesses make up 98% of all employer businesses in Canada and employ over 10 million Canadians? These numbers demonstrate just how crucial small businesses are to our nation’s economic health and the prosperity of our communities.

In recognition of Small Business Month, MBOT will host our Small Business Forum in partnership with the Business Development Bank of Canada (BDC) on October 25, 2024. This forum offers a great opportunity for small business owners and entrepreneurs to connect, learn, and grow. I encourage you to visit our website, www.mbot.com, to learn more about the event and to register your attendance.

For those small business owners who are not yet members of MBOT, I invite you to discover how we can be your partner in success. MBOT offers a range of programs and services to support your business growth, from professional

development for your team members to international trade and policy-related events. There truly is something for everyone, and we would be thrilled to welcome you into our network of businesses!

Looking ahead, MBOT is committed to continuously enhancing the value we deliver to our members. Our focus remains on supporting business growth across Mississauga and addressing our economy’s most pressing needs. Beyond housing development, it is essential to protect our limited employment lands for future growth. Mississauga is no longer just a suburban commuter hub but an economic powerhouse, excelling in sectors like advanced manufacturing, life sciences, food processing, and innovative technology. Let us continue building on this success together.

Lastly, I am excited to announce that Mississauga will host the 2025 Canadian Chamber of Commerce AGM & Convention. This prestigious event will bring over 300 business delegates from chambers of commerce across Canada to our city from October 7-9, 2025. Both MBOT and Visit Mississauga will be attending this year’s AGM in Halifax to promote our city and showcase what delegates can expect when they visit us next year.

As always, please keep an eye on MBOT’s events calendar for upcoming opportunities to engage with policymakers and fellow business leaders. And do not hesitate to let us know how we can continue to serve you better! 

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ADVOCACY IN ACTION

ADVOCACY

IN ACTION

Local & Regional PRESERVING EMPLOYMENT LANDS IN A HOUSING CRISIS Local Government How has Mississauga become one of Canada’s leading economic centres? After all, the city represents 5% of the province of Ontario’s population and 7% of Ontario’s economic output.

There are many successful sectors locally, including life sciences, aerospace and post-secondary education.

An additional successful sector is the transportation & logistics industry, which is closely connected with Pearson International Airport. Indeed, the airport is responsible for 6.3% of Ontario’s GDP and represents one of the largest employment zones in Canada – a major boost for Mississauga’s economy.

It is in this context that Canada – and especially the GTA – is in a housing crisis. There is enormous pressure to increase the supply of housing and to do so quickly.

With limited land on which to build, Mississauga generally needs to build “up;” that is, build more high rises and

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fewer single-family detached homes. How can we do this when our infrastructure has not kept pace with population growth? How can we build more housing when there are strict height limitations for buildings in the vicinity of the airport?

For Mississauga and the broader GTA to increase our economic growth, increasing the airport’s output is essential. To do so, businesses that are heavily integrated with the airport need to be close to the airport for ease of access. This is why the Mississauga Board of Trade is very supportive of preserving employment lands throughout the city.

MBOT is actively engaged with this issue at City Hall; indeed, we look forward to a spirited discussion and debate regarding the use (and preservation) of employment lands.

To learn more about MBOT’s work on this issue, please email bmcdermott@mbot.com.

PROVINCIAL PROVINCIAL PLANNING STATEMENT PRESERVES EMPLOYMENT LANDS Preserving employment lands is essential to Mississauga’s economic future. How can this be done while increasing the supply of housing?

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ADVOCACY IN ACTION

MBOT is very supportive of building more housing, but this must be done in the context of protecting employment lands – especially near Pearson Airport. For businesses that are integrated with the airport, proximity to the airport is essential. It is in this context that the Government of Ontario is proposing to require “municipalities to plan for and protect employment areas that would align with the Planning Act.” Details can be found in the government’s Provincial Policy Statement, the primary provincial land use planning policy document.

FEDERAL CN/CPKC RAIL STOPPAGE The Canadian Chamber of Commerce and MBOT were actively opposed to the CN/CPKC rail stoppage. In the lead up to the stoppage, we were very supportive of efforts to prevent the

stoppage; once the stoppage began, we advocated for its end.

The amount of products – including many essentials – that are shipped annually by rail is too much to see disrupted.

When the rail stoppage started, Canadian Chamber CEO, Perrin Beatty, said the following, “The Government of Canada had the opportunity to prevent an unprecedented shutdown of our Canadian freight rail network and some commuter services in major cities. Unfortunately, it did not act.”

In recent years, consumers and businesses have seen how the supply chain can be disrupted. Whether it has been through bottlenecks in East Asia or the Panama Canal, or through war in hotspots around the world, continuing the supply chain is essential to our livelihoods. We hope that government officials, union leaders and management heed the lessons of recent years and work to avoid supply chain disruptions in the future. 

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MEMBER TALKS

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CONNECT | 2024 ISSUE 4

MEMBER TALKS

Driving Commercial Success

JOHN R. BORRELLI

IN MISSISSAUGA’S THRIVING BUSINESS CORE

Broker, Senior Director, Office & Industrial Leasing Morguard Investments Limited, Brokerage

Positioning at the Heart of Mississauga’s Business Hub

Focusing on Sustainability for a Better Mississauga

Mississauga has grown into a vibrant business hub, and Morguard’s properties are at the center of this dynamic city. Landmark sites like 33, 55, 77, and 201 City Centre Drive, serve as vital components of the local business landscape.

These prime locations provide access to transportation networks, making them ideal for companies looking to establish a presence in the area. Additionally, the sustainability efforts at these buildings were recently awarded the 2024 BOMA Certificate of Excellence. Morguard provides flexible office spaces with a wide range of floor plate sizes that accommodate the evolving needs of both emerging startups and established enterprises.

Morguard’s commitment to sustainability aligns with Mississauga’s vision for a greener future and resilient urban environment, meeting the current demands of office tenants while looking ahead. The company’s properties feature state-of-the-art energy management systems and sustainable building certifications. Key initiatives include reducing environmental footprints and incorporating green building practices. For businesses, these sustainability features translate into operational efficiencies and enhanced corporate responsibility, meeting the growing expectations of consumers, the local communities, and stakeholders.

Adapting to Mississauga’s Evolving Office Market Morguard has proactively enhanced its office properties, updating common areas and modernizing spaces to meet the needs of today’s tenants. These improvements ensure that Morguard’s offices are more than just places to work but environments that foster innovation, collaboration, and productivity, in harmony with Mississauga’s forward-looking business community.

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As Mississauga continues to grow and evolve, Morguard is eager to anticipate and meet the opportunities of tomorrow.

With $17.6 billion in assets under management (as of August 2024), Morguard oversees a diverse portfolio, including multisuite residential, retail, office, and industrial properties.

As a cornerstone of Mississauga’s commercial ecosystem, Morguard focuses on strategic growth and exceptional property management, providing an environment where businesses can thrive.

To learn more, visit www.morguard.com. 

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MEMBER TALKS

BUSINESS IMMIGRATION – CANADA AND U.S. WHAT YOU NEED TO KNOW RIGHT NOW

MELISSA BABEL

B.A. (Hons) LL.B, Barrister and Solicitor Babel Immigration Law

Finding the ‘Lost Canadians’ Who is a Canadian citizen? Is everyone born in Canada entitled to citizenship?

Is everyone born to a Canadian citizen parent a citizen? The answers are more complex than they may seem.

In 2009 the Citizenship Act was amended to limit eligibility for Canadian citizenship to the first generation born outside of Canada. This means that a Canadian who was born in Canada or naturalized (acquired citizenship as a Permanent Resident) can pass down citizenship to their child, but generally not to their grandchild. The second generation born outside of Canada (the grandchild of a Canadian citizen) is currently not eligible for citizenship by descent. The current Minister of Immigration, Refugees and Citizenship, has introduced Bill C-71 that seeks to extend citizenship by descent beyond the first generation in a way that is intended to be inclusive while still creating limits on access to Canadian citizenship.

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If the proposed legislation becomes law, many ‘lost Canadians’ may find that they are now eligible to apply for proof of their citizenship. We expect there to a ‘connection to Canada test’ which may include residence in Canada and showing ‘ties’ to the country in the new legislation. These requirements are not current part of the citizenship by descent application process.

Can International Students Work in Canada?

International students have been in the news a lot in 2024. Immigration, Refugees and Citizenship Canada have been making changes to the program, including adding requirements for post-secondary institutions to confirm acceptance into their programs, the amount of funds required by an individual to apply for a study permit, whether or not a spouse can apply for an open work permit and accompany the student to Canada, and, very significantly, the number of hours a foreign student in Canada can work while studying.

During COVID many of the long-standing restrictions on foreign students were lifted to help the students deal with travel restrictions from their home countries, and to help the local labour market by adding students to the pool of talent able to work in Canada. Many of these COVID-era relaxations have now come to an end, including the allowance to work more than 20 hours/ week during the school year. Currently foreign students who are actively pursuing their academic studies on

a full-time basis with a Designated Learning Institution (“DLI”) are allowed to work 20 hours/week during the school year, and 40 hours/week during scheduled breaks. Starting in the fall 2024, this will change to a 24 hour/week maximum during the school year (up from 20). This change has not yet been implemented, and it remains to be seen how it will impact Canadian employers or the local labour markets that include a number of foreign students.

US Immigration EB-1 Immigrant Visa Category – Cap Reached for 2024 The EB-1 category of employment-based immigrant visas for the U.S. is among the most popular categories for high skilled foreign nationals to apply for a Green Card. It allows individuals with extraordinary ability (including artists, business people and athletes who have garnered national or international acclaim, outstanding professors and researchers, and multinational managers and executives) to apply for Green Cards (Permanent Residence) in the United States. Due to high demand for this category in 2024, the annual limit for visas under this category was met in August, one month before the end of the Fiscal Year (September 30). This means that until the new Fiscal Year begins in October 2024, visas may not be issued in this category. This update also impacts employers of foreign workers in the United States with plans to file an adjustment of status from temporary to permanent residence from within the country. 

CONNECT | 2024 ISSUE 4

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MEMBER TALKS

9 useful business habits TO DEVELOP UNTIL THE END OF 2024

CANADIAN WESTERN BANK

Here’s a set of solid practices a business owner like you should develop – or reinforce – until the end of 2024.

moment a problem is identified – whether that’s your banker, insurance company, accountant, or lawyer. You’ll likely find that they’ll have helpful advice or direction.

1. Keep track of your renewal or refinancing deadlines

6. Improve your recruitment and retention efforts with an employee group savings program

Loan or mortgage coming due this year? Save some stress by reviewing your lending agreements. Plus, make sure smaller renewal dates, like utilities, don’t catch you by surprise.

2. Brush up on your understanding of how to use your business funds Lines of credit that are margined by inventory and/ or receivables are not intended to be used for capital expenditures – they’re for day-to-day operations. Term debt – or accumulated cash on hand – is what you should be using for your capital expenditures.

3. Get into planning mode Any time is a good time to revisit, refresh, or write your business and financial plans for the rest of the year. And don’t wait until January to think about what you want your 2025 to look like – start now.

4. Keep current with investment opportunities – and think longer term when it comes to locking in your business-related funds Take advantage of strong GIC rates to help grow your business’ cash. If you can, maximize your returns by investing some of those funds for a longer term because these rates won’t last forever.

5. Don’t sit on your issues and challenges Be proactive and get in the practice of talking to your external partners the

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Helping employees reduce their money worries isn’t just a great way to show you’re a caring employer – it can also go a long way in attracting team members to your company and encouraging them to stay.

7. Review your business credit score Check your business credit score at least every quarter. This will help to identify any surprises or challenges with making current loan payments. It will also provide a sense of the business’ financial health and the chances of getting another loan approved.

8. Reduce your risk of cyber fraud Set a calendar reminder to frequently change your passwords. When someone emails or texts you a website link and you’re unsure if it’s valid, call the source directly to verify it’s safe. Consider coaching your staff on how to spot and avoid cyber security threats and what it means to practice good security habits.

9. Leverage your social media accounts to better understand your customer Use social media to research and engage with your customer base, gather important feedback on your services or products, and keep a pulse on customer needs.

Get more insights: cwbank.com/blog 

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Top rated customer service team CONNECT | 2024 ISSUE 3

EVENTS RE-CAP

EVENTS

Re-Cap

Professional Development Series AI: STARTING YOUR JOURNEY TO IMPROVED PRODUCTIVITY AND PROFITABILITY JUNE 4, 2024

SERIES SPONSORS

MBOT EVENT IN CONVERSATION WITH HON. CHARMAINE A. WILLIAMS, ASSOCIATE MINISTER OF WOMEN’S SOCIAL AND ECONOMIC OPPORTUNITY JUNE 11, 2024 SPONSOR SEAN STEPHENS CEO, TREEFROG DIGITAL AGENCY

ROBERT ADRAGNA FOUNDER, ENLIGHTEN AI

ALAN SEGAL FOUNDER, SEGAL GROUP

MBOT Webinar LEADING WITH INCLUSION: EMPOWERING SUCCESS THROUGH DIVERSITY AND INCLUSION JUNE 6, 2024

Good Morning Mississauga (GMM) JUNE 12, 2024 VENUE SPONSOR

SPONSOR

SERIES SPONSORS

MICHAEL SIMONS MED

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Series Sponsors:

DR. RICHARD WILLIAMSON

MONTHLY

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EVENTS RE-CAP

An Evening with the Commissioners SHAPING THE NEXT 50 STARTS NOW

MBOT EVENT JUNE 17, 2024

Presenting Sponsor: TITLE PARTNER

MBOT Webinar US TAX CONSIDERATIONS FOR CANADIAN BUSINESS OWNERS JUNE 19, 2024

JASON O’HALLORAN, CPA, CA, TEP, CPA US TAX SPECIALISTS, S+C PARTNERS LLP SPONSOR

Sponsors: RECEPTION SPONSOR

MBOT EVENT IN CONVERSATION WITH THE U.S. CONSUL-GENERAL an engaging BAXTER HUNT

Join us for conversation withJUNE 20, the 2024 Hon. Victor Fedeli, Ontario’s Minister of Economic Development, Job Creation and Trade, where he TITLE SPONSORS will discuss how the government is building a strong Ontario for PRIYANKA RASTOGI, CPA, CA, CPA US TAX SPECIALISTS, people businesses today S+C PARTNERS LLP and and for future generations.

Good Morning Mississauga (GMM)

SATION WITH JULY 10, 2024

VICTOR FEDELI Series Sponsors: SERIES SPONSORS

VENUE SPONSOR

f Economic Development, Job Creation and Trade 18

MONTHLY

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EVENTS RE-CAP

MBOT EVENT MBOT’S ANNUAL GOLF CLASSIC AND NETWORKING DINNER JULY 8, 2024

TITLE SPONSOR

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DINNER SPONSOR

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EVENTS RE-CAP

MBOT EVENT RISE AND SHINE WITH MAYOR CAROLYN PARRISH AUGUST 13, 2024

PRESENTING SPONSOR

GOLD SPONSOR

SILVER SPONSORS

Good Morning Mississauga (GMM) AUGUST 14, 2024

MBOT Webinar DOING BUSINESS IN THE UNITED STATES AUGUST 20, 2024

VENUE SPONSOR

PARVINDER SINGH SANDHU SR. DIRECTOR WWICS CANADA INC. SPONSOR

SERIES SPONSORS

ries nsors:

MONTHLY 20

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EVENTS RE-CAP

MBOT Summer PATIO PARTY & AFTER HOURS NETWORKING EVENT AUGUST 20, 2024 SPONSORS

UPCOMING Events

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MEMBER TALKS

THE

STRATEGIC IMPORTANCE OF CROSS-BORDER EXPANSION FOR MISSISSAUGA BUSINESSES

ANDREA KLYCZEK

Executive Director Niagara County Industrial Development Agency Andrea.Klyczek@niagaracounty.com 716-278-8761

As the global economy evolves, Canadian businesses are increasingly eyeing expansion beyond national borders. For Mississauga companies, with their proximity to the U.S., cross-border growth presents a significant opportunity.

Within a 500-mile radius of the Greater Toronto Area (GTA) lies nearly 40% of the population of both the United States and Canada. This strategic location offers Mississauga businesses access to a vast market, enhancing their ability to reach new customers and scale operations efficiently.

However, expanding into the U.S. market comes with challenges, from navigating different regulatory environments to establishing a local presence. Regions near the U.S.-Canada border, like Niagara County, are particularly attuned to these challenges and provide the incentives and programs businesses need to succeed.

Niagara County, with its three major border crossings that include the first point of entry from the GTA to the U.S., offers logistical advantages critical for smooth crossborder operations. Additionally, Niagara County has created a business-friendly environment with workforce training

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programs, site selection assistance, and other essential resources.

Cost is another key consideration. Real estate prices, tax incentives, and energy costs can significantly impact a company’s bottom line. Niagara County, with its affordable real estate options and access to low-cost power, presents a compelling case for businesses looking to minimize expenses while maximizing growth potential.

For energy-intensive industries, proximity to affordable energy sources can be a game-changer. Niagara County’s low-cost power is just one example of how strategic location choices can enhance operational efficiency and profitability.

As Mississauga’s business community continues to thrive, cross-border expansion into the United States remains a strategic option for unlocking new growth opportunities. By selecting regions that align with their objectives and support business growth through tailored programs, companies can navigate the complexities of international expansion while capitalizing on the advantages of a larger North American market. 

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MEMBER TALKS

LICENSE YOUR TRADEMARK PROPERLY

OR RISK LOSING IT! Benefits & Risks of Licensing Trademarks The purpose of a trademark is to distinguish the goods and services of one company from those of others in the marketplace. The essence of a trademark is distinctiveness.

Proper licensing of trademarks is frequently overlooked, to the peril of the trademark owner.

Licensing a trademark to third parties allows the trademark owner to extend the goodwill in the trademark and to further capitalize on the goodwill.

However, the risk of doing so is that, absent control exerted by the owner, a licensee modifies the trademark in a way that diminishes its distinctive nature. This puts at jeopardy the validity of the trademark which may result in the trademark itself being invalidated or cancelled within Canada.

Control over Licensed Trademark – Section 50 of the Trademark Act Section 50 of the Trademarks Act allows a trademark owner to reconcile the requirement of maintaining distinctiveness of the trademark, with the ability for non-trademark owners to make sanctioned use of a trademark.

Under section 50, the use of a trademark by a licensee is deemed to be use of the trademark by the trademark owner, provided the owner maintains and exercises, direct or indirect, control over the character or quality of the goods/ services associated with the licensed trademark.

This level of control applies even to related companies such as between a parent company and its subsidiary.

Key ways for the trademark owner to maintain and exercise such control include: •

setting quality standards for the goods/services associated with licensed trademark that the licensee must comply with;

•

requiring the licensee to provide samples of the goods and allowing the owner to inspect such samples (or inspect the services, if applicable) associated with the licensed trademark; and

•

allowing inspection of the licensee’s facilities.

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Best Practices Here are some best practices for trademark licensing: 1.

Written Licence: Have a written trademark licence, even between related companies. A written license is not mandatory, but it supports the existence and the terms of a licence.

2.

Control: The trademark owner must exercise control over: (i) the standards on how the licensed trademark is to be used by the licensee, and (ii) the character and quality of the goods/services associated with the licensed trademark. These terms of control should be reflected in a written trademark licence; and

3.

Public Notice: Require the licensee to provide public notice that indicates (i) use of the trademark is licensed and (ii) the name of the trademark owner. By doing so, a rebuttable presumption is created that the trademark owner has the requisite control under section 50 of the Trademarks Act. However, public notice is not a substitute for proper licensing.

Contact Ahmed Bulbulia, Partner at Pallett Valo LLP for assistance in trademark licensing. Ahmed can be reached at 905.247.4894 or abulbulia@pallettvalo.com.

Article contributions by Harry Scannell, Summer Student at Pallett Valo LLP. 

AHMED BULBULIA Partner Pallett Valo LLP

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MEMBER TALKS

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MEMBER TALKS

Raising Awareness Every October Children’s Aid Societies across Ontario raise awareness about the important role that individuals and communities play in supporting the equity-deserving children, youth, and families we work alongside through the provincial Dress Purple Day campaign.

Too often, children in our communities face significant barriers due to poverty, hunger, lack of safe housing, mental health or addiction, under or unemployment or intimate partner violence. Dress Purple Day takes place on October 25 where we embrace the outpouring of love and joy we receive from local municipalities, on-air personalities, businesses, as well as first responders – all wearing purple in support of the vulnerable children, youth, and families we support.

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CHILDREN’S AID FOUNDATION ONTARIO & PEEL CHILDREN’S AID SOCIETY

This year companies like Brar’s Foods, Eva’s Chimney Cakes and others will participate by donating a portion of proceeds from their sales on October 25 to the Children’s Aid Foundation Ontario. Donations support a wide variety of Peel Children’s Aid Society services that are not funded by the government and stay in the community in which they are raised. Are you a caring company willing to participate in Dress Purple Day? We’d love to chat about your ideas.

Please call contact Chris Kannampuzha, Manager Communications & Events, Children’s Aid Foundation Ontario, CKannampuzha@peelcas.org.

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NEW MEMBERS LISTING

Welcome

NEW MEMBERS OF MBOT

Adian Professional Corporation

March of Dimes Canada

Ayan Homes

Mathew Smith Insurance and Financial Services Incorporated

Coface Canada Crawford, Chondon & Partners LLP, Barristers & Solicitors

Medtech Canada Nordic Shipping Canada Ltd.

Data Solutions Consulting Inc.

Nothing bundt Cakes

DBNC - Dixie Bloor Neighbourhood Centre

One Health Clubs

Excel Machine & Tool

Osborne Recruitment Limited

Gyptech

PB Staffing Solution

Henry Nguyen, Mortgage Agent

Port of Montreal

Holiday Inn Express & Suites Mississauga -Toronto Southwest

SafeSea Shipping Group Ltd.

HP Canada Co. Hyatt Place/House Airport Corporate Centre Mississauga Infinite Success Partners Intelligent Health Group iTechSkills Academy

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Styleworthy Tabreed Thermal Control TD Business Insurance The Compass Foodbank and Outreach Centre WOW! mobile boutique Wwics Canada Inc.

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MEMBER TALKS

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L I V E O N YO U R T E R M S at Amica Erin Mills MEMBER TALKS

YO U R DAY, YO U R WAY

You’ve always lived life on your own terms, spending each day exactly as you please. That won’t change once you move to Amica Erin Mills. “Our residents are continuing to live the same amazing lives they lived at home,” says Harmeet Singh, Director of Wellness.

“But now they get to do it with an amazing community of likeminded seniors, and a wonderful team that’s here to support their every need.”

T H E O N LY S C H E D U L E YO U ’ L L F O L L O W I S YO U R S

Whether it’s joining in on activities such as movie nights, creative workshops, social events and outings, or relaxing with a good book by our cozy fireplace, at Amica Erin Mills, you set your own schedule every day.

You’ll find our elegant residence nestled in a tranquil suburb of Mississauga within an up-andcoming area. Seniors will find all the amenities and services that come with a well-appointed senior living residence including a concierge, indoor pool, fitness centre, hair salon and spa, home theatre, pub, greenhouse and more.

Unlike many other seniors residences, Amica’s flexible dining means you choose where and when to enjoy your meals: in our dining room, in our self-serve bistro, or in the comfort of your suite. You can even host A30M I C A E R I N M I L L S

your family for dinner in our beautiful private dining room.

We’re here to support you as you continue to thrive. Come and go as you please, connect with friends and family, and foster new relationships with other residents. At Amica Erin Mills, every day is yours.

P E AC E O F M I N D , F O R YO U A N D YO U R L OV E D O N E S

At Amica, we value your overall health, including physical, mental and emotional wellness. Here, you can keep up with your favourite activities that work your body and mind, like daily walks, painting or games of bridge.

A variety of fitness classes such as strength training and Zumba are accessible to all mobility levels. If you’re looking to keep your brain active there are also mindful activities, like yoga and meditation.

You may not require care today, but if you need some support with daily living, from cleaning and cooking to assistance with dressing or getting groceries, our team will always accommodate. “We’re here to alleviate the stress of daily living,” says Singh. “Our goal is to offer support while promoting the independence of our residents, so they can just focus on doing what they love.”

personalized support you need in the privacy of your suite, as well 24/7 emergency support from our Licenced Practical Nurse.

We’d love to show you what your life could be like at Amica Erin Mills.

Experience the Amica difference for yourself today.

WINTER WITH US!

Are you or a loved one concerned about spending the colder months alone at home? Consider a winter stay to experience the warmth and connection of life at Amica Erin Mills.

SEVERAL SUITE LAYOUTS ARE AVAILABLE TO FIT YOUR BUDGET

To book a tour, please call Sonia Ojha at 905-816-9163.

And if, down the road, you do require care, know that you’ll always have access to the professional, 4620 K I M BER MOU N T AV E

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MEMBER TALKS

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PRIME LEASING OPPORTUNITIES IN MISSISSAUGA CITY CENTRE At Morguard, we are committed to matching the right space and right location with your business needs. Backed by over 45 years of real estate experience and a prominent owned and managed portfolio in Mississauga, our team will help you to realize your leasing potential.

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