Expanding Into the U.S.: TURNING UNCERTAINTY INTO OPPORTUNITY

JEREMY GEARTZ | Director of Business Development and Retention, NCIDA

jeremy.geartz@niagaracounty.gov

716-278-8755

At a time when global trade headlines are dominated by tariffs, shifting policies, and uncertainty, it’s understandable that Canadian businesses might hesitate before expanding abroad. But one thing remains certain: a strong presence in the United States can help take your business to the next level. And we are here to help you make that transition.

The U.S. is not only Canada’s closest trading partner but also its most natural partner for growth. We share a long border, a common language, and deep cultural and economic ties.

For Canadian businesses, expansion into the U.S. offers something invaluable: stability and scale.

With more than 330 million consumers, a diverse economy, and unmatched infrastructure, the U.S. provides opportunities that can’t be replicated elsewhere. Whether it’s accessing new customers, expanding production capacity, or building partnerships with American suppliers, entering the U.S. market allows Canadian firms to grow beyond what domestic demand alone can offer.

Just minutes from the border, regions like Niagara County, for example, are especially well-positioned for Canadian expansion. We have over three hundred businesses in approximately 500 square land miles that are a part of a large advanced manufacturing sector and access to 40% of the North America’s population in a day’s drive time. It’s also worth pointing out that Western New York’s housing market continues to be ranked #1 by many national leaders in real estate, which can benefit those seeking to relocate workforce talent to the area.

Local governments and economic development organizations are eager to work with Canadian companies, offering incentives, site selection support, and connections to key networks that ease the process of setting up shop here.

Of course, uncertainty around trade and tariffs can feel daunting. But Canadian companies should view expansion not as a risk but as a strategy to build up. By establishing a U.S. presence, firms diversify their markets, reduce reliance on a single economy, and strengthen their ability to withstand global fluctuations.

We understand the challenges that come with international growth, and our mission is to guide businesses through the process, step by step. From navigating regulations to finding the right location and workforce, we are committed to ensuring Canadian companies succeed here.

In uncertain times, opportunity belongs to those willing to act. By expanding into the United States, Canadian businesses can find not just security but a pathway to greater growth, innovation, and long-term success.