2 minute read
East Coast Insurance Company Invests in Omaha
INSURANCE
JENNIFER HELMS, EXECUTIVE VICE PRESIDENT, BOSTON MUTUAL LIFE INSURANCE CO.
Boston Mutual Here To Stay
EAST COAST INSURANCE COMPANY INVESTS IN OMAHA
Unless you were a policyholder, you might not have known Boston Mutual Life Insurance Co. was even operating in the Omaha market. But thanks to a new 5,000-square-foot office at 18135 Burke St. currently staffing up, company officials are confident lack of name recognition is likely to change in a big way over the coming years.
“The Omaha office is a second home office location for Boston Mutual,” said Omaha native Jennifer Helms, executive vice president – customer experience, innovation, projects & technology. “Omaha already had a clear connection to our employees but also to the industry we’re a part of.
“There are a lot of financial services, insurance and technology companies that have a home in Omaha and in the surrounding communities. I think it was an easy connection because those values of family, hard work, taking care of your neighbor that we live here in the Omaha area fit really well with our organizational culture at Boston Mutual.”
Old Company, Modern Outlook
Founded in 1891, Boston Mutual Life Insurance Co. is a national carrier that provides insurance solutions for individuals as well as enrollment and billing options at the workplace.
The new office, which has been operating since April, is known as an innovation lab and strategic project management office. The primary function of the location is to oversee various elements of company IT and technology related to the client experience.
“This is a physical space that is dedicated to collaboration, sharing of ideas, communication and to pull together the voice of the customer with our investments in technology, whether it’s internal for employee use or external for our producers and policyholders to do business with us,” Helms said. “We’re really focused here on the multi-channel approach to our business and customers.
“Part of what the customer experience, innovation and project technology team are responsible for here are tying together that voice of the customer with the investment in our process of technology.”
Insurance and financial services were traditionally slow to change with technology, in part because of the consumer demands for face-to-face contact. No longer, said Helms, as changing consumer habits and the lessons of the pandemic have turned the marketplace on its head.
“We need all of it; we need to be able to pick up the phone, meet face-toface and we have a customer base that is desiring that interaction as well as the interaction online with technology,” she said. “We’re looking to invest
