MIDLANDS LEADERS Q&A:
Business Journal
ABRAHAM VIDAURRE,
EXECUTIVE CHEF, CATTLE CALL
Page 22
CELEBRATING 50 YEARS
YOUR BUSINESS AUTHORITY ACROSS NEBRASKA & BEYOND
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VOLUME 52, No. 36
$2.00
AUGUST 28, 2026
Homegrown Leadership JASMYN GOODWIN’S TOURISM VOICE BY DAISY HUTZELL-RODMAN
A CLOSER LOOK
SAME ROOTS, OWN ROUTE BOULAY BECOMES PRESIDENT, BUILDS ON FATHER’S LEGACY BY DAISY HUTZELL-RODMAN Vince Boulay didn’t plan to run Pella Windows & Doors of Omaha and Lincoln. In some ways, he spent years actively going the other direction. He followed his father, Greg, into accounting, then to accounting firm Lutz, then eventually into the family business, on a path that bent more than it ran straight. After his father left Lutz to buy the Pella branch in 2005, Vince took the
Jasmyn Goodwin has spent nearly two decades explaining Omaha to everyone else. Now she gets to decide what gets said. Goodwin was named executive director of Visit Omaha in August 2025, capping a 19-year climb that started in 2007 when she answered phones and made coffee runs as a PR and marketing assistant for the city’s tourism authority. She built the organization’s social media presence from scratch, helped engineer one of the most unlikely viral moments in Omaha’s history, and rose through content, marketing and communications roles before stepping into the top job vacated by longtime director Deborah Ward’s retirement. She now sits on Mayor John Ewing Jr.’s cabinet, overseeing an organization whose funding mechanism runs through 2033 and whose mission is stitched directly into the city’s economic growth strategy. Goodwin sat down with Midlands Business Journal to talk about the night a tweet made her famous inside her own industry, the piece of a predecessor she’ll never let go of, and what changes when the person who used to promote the city’s message becomes the person who writes it. GOODWIN ON PAGE 06
BOULAY ON PAGE 18
FEATURE: TOURISM Starts on page 08 • DESTINATION: OMAHA-COUNCIL BLUFFS METRO • 2026 OMAHA METROPOLITAN AREA AWARDS