Grab that Event Sponsor Spotlight!

How Event Sponsorship Can Make Your Business Shine

Getting involved in local events as a sponsor is a unique marketing and networking opportunity that’s definitely worth looking into! You can increase exposure of your business, and consequently, the chance to connect with new customers or clients. The Sarpy Chamber’s calendar is full of events attended by a large local and engaged audience, so there are plenty of opportunities out there!

Here are some important things to consider when deciding if event sponsorship would be an effective tool for your business.

Brand Visibility

The bigger the event, the more press and social media mentions you get before, during, and after the event day. Sponsorships typically have your logo included in promotional materials, event signs, as well as in-person recognition at the event. All of these touches boost brand recognition in the community. Major Sarpy Chamber events like the Annual Golf Tournament offer all these things plus the opportunity for hole sponsors to incorporate branded swag items and unique activities or games to represent your business.

Consumer Perception

Positive public perception can really make your business stand out. Customers form positive opinions when businesses are tied to local events, as it connects you with being reputable, reliable and interested in being an active member of the community. In fact, research from the Event Marketing Institute found that most consumers are more likely to buy products or services after exposure to a branded event marketing experience.

Conduct Targeted Marketing

The audience of an event can be one of the biggest determining factors of whether you decide to sponsor. An event hosted for a niche audience can be a great way to find qualified leads for your business, and the marketing spend becomes easier to justify. Sarpy Chamber events like the Ladies Day Out Golf Tournament or the Guys Event at Oak Creek Sporting Club deliver these kinds of specific audiences in a fun setting that may be a perfect fit for your brand.

Unwavering Advocate

We are your unwavering advocate. As business owners, neighbors and friends, we are Sarpy. Our whole hearts are into making a better future for all of us. As a connector of solutions and a helping hand to members, Sarpy Chamber provides knowledge and opportunities that empower local business. Local doesn’t just mean Sarpy County! We serve many members in Omaha and the

SAVE THESE dates:

MAY 16: MEMBERSHIP BREAKFAST

Learn about Sarpy Chamber membership

MAY 17: W.O.M.E.N. WELLNESS EVENT

Tips and tricks on staying healthy

MAY 18: STATE OF THE COUNTY

Get updates on various project around the county

MAY 24: WEBSITE 101 TRAINING

Learn about website resources for chamber members

MAY 25: BUSINESS AFTER HOURS

AT FAIRWAY MORTGAGE - WEST MORTGAGE GROUP

Get in some networking in the afternoon!

Efficient Lead Generation and Sales

Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Event holders typically provide data about attendees or attendance rates in advance. Do your research and plan a strategy to optimize your time. The Sarpy Chamber hosts over 200 events each year and can provide year-toyear attendance and demographic data for most. If you’re wanting to get started in event sponsorship or expand your event sponsorship, the Sarpy Chamber’s calendar is a great place to start! We mentioned some upcoming events like the Ladies Day Out Golf Event on June 6th, the Guys Event at Oak Creek Sporting Club on June 28th, and the Annual Golf Tournament on July 27th, and if you’re interested in getting involved as a sponsor or learn about more upcoming event sponsor opportunities you can call us at 402-339-3050.

surrounding area. Sarpy Chamber membership is for any business or organization wanting to build up their network.

Building relationships with your business peers as well as our staff is part of that empowerment. If you are interested in getting involved with the Sarpy Chamber just reach out to us about getting involved and opening doors to a wide range of networking events, professional groups, workshops, and other activities, all with the aim of connecting business owners, professionals and entrepreneurs.

JUNE 06: LADIES DAY OUT GOLF EVENT

Enjoy golf, wine, and prizes at this event!

JUNE 08: COFFEE & CONTACTS AT WILLOW LAKES GOLF COURSE

Start your day with some morning networking!

JUNE 20: B.U.Y.S. EVENT “WHAT AM I PAYING YOU FOR?”

Sales education event on building relationships

Event sponsorship is such a unique tool for businesses. You can share the broad message about how you’re a community member, while getting that direct, in-person connection.

-KAREN GIBLER, SARPY CHAMBER PRESIDENT

Address: 1243 Golden Gate Drive, Suite 1, Papillion, NE 68046

Contact Us: (402) 339-3050 | info@sarpychamber.org

Website: www.sarpychamber.org

Social Media: https://www.facebook.com/SarpyChamber area, in addition to its current locations in Nebraska, Iowa and Arizona. For more information, visit www.commonwealthelectric.com. Spread the word with the Midlands Business Journal. Make your company announcement stand out with MBJ’s new advertisingpremium space.

HAVE AN ANNOUNCEMENT?

SPREAD the word ANNOUNCEMENT? After acquiring the Little King franchise operation in 2021, Lockwood Development is announcing that the firm’s first Omaha Little King store opened to the public on November 1, with a Grand Opening featuring the Creighton Volleyball team scheduled for Saturday, November 5. The store, located at 8602 West Dodge Road, represents a step forward for both the brand and its footprint in the Omaha area. “Our new store is very close to where the very first Little King store was located when it opened in 1969,” said Chip James, president and CEO of Lockwood Development. “That’s no coincidence. We’re truly inspired by the roots of this historic franchise, and we look forward to carrying that spirit forward to loyal Little King customers, as well as a new generation of Omaha residents.” The 1500-square-foot store combines modern design and an inviting dining area with classic Little King branding and artwork. Customers can expect to order from Little King’s beloved menu featuring subs and sandwiches made with bread baked in store and fresh-sliced meat, as well as soups and desserts, while taking advantage of a variety of conveniences, including a drive-thru. Day to day operations at the 86th and Dodge location, as well as the operation of Lockwood Development’s subsequent stores, wil be overseen by Mark Edwards, an Omaha native who grew up in the fast-food business. “It’s an honor to merge the industry I’m passionate about with a brand that means a great deal to me and so many families in Omaha,” said Edwards. “Little King has more than 50 years of rich history in our area, and now we get the opportunity to move it forward, modernize it, and highlight the very best of what it has to offer.” The new store is the first in a series of new locations James, Edwards, and the team at Lockwood Development plan to open in Omaha and Lincoln. About Little King Founded in Omaha in 1969 by Sid Wertheim, Little King Deli & Subs is known for its deli-style sub sandwiches, made with bread baked fresh on site and meat sliced to order. In 2001, Wertheim’s son Bob took over the company before its sale to Lockwood Development in 2021. Today, there are six independently operated Little King stores serving Omaha, Nebraska, including the new location at 8602 West Dodge Road, which is the first owned by Lockwood Development.

SPREAD the word Lockwood Development’s New Little King Location Opens in Omaha HTTPS://LITTLEKINGSUBS.COM EMAIL: LIBBY@LOCKWOODDEV.COM (402) 345-5959 SPREAD the word HAVE AN ANNOUNCEMENT?

FUSION APPOINTS VICE PRESIDENTS FOR SALES AND FUSION MARKETPLACE, BRINGING

MORE EXPERTISE TO THE COMPANY

Fusion is thrilled to announce the addition of two vice presidents to its leadership team. Dan DeVeney, vice president of Fusion Marketplace, and Brian McCulloch, vice president of sales, bring decades of expertise to help Fusion scale for sustained growth and carry out the objectives of the company’s three brands – Fusion Medical Staffing, Fusion Marketplace, and Fusion Workforce Solutions – as they work to ensure everyone they touch has a better life. Dan DeVeney joins the company as Vice President of Fusion Marketplace, a job platform that empowers healthcare professionals with information needed to make the best choices in their careers. DeVeney leads the execution of Fusion Marketplace’s vision to deliver the industry leading traveling healthcare professional experience.

He has a wide range of leadership experience in development, product, UX, SEO, data, and operational leadership. Prior to joining Fusion, Dan was a key strategic marketing and technology leader at several companies including Spreetail, Oriental Trading Company, and Hayneedle. Brian McCulloch joins Fusion as Vice President of Sales. In this role, McCulloch is responsible for leading Fusion’s three sales divisions (nursing, allied, and long term care) and the sales onboarding and training team, while creating a culture of performance, positivity, and accountability. He was previously the Vice President of Business Performance at Home Instead/ Honor Technology and has experience in mortgage lending and banking.

Fusion provides career opportunities for healthcare professionals by helping medical facilities fill their staffing needs. The company works to improve the clinician experience at every angle, always keeping quality patient care as the main goal.

FUSION MEDICAL STAFFING

PHONE: 402-575-5625

EMAIL: LEAH.KEMPLE@FUSIONMEDSTAFF.COM

WEBSITE: HTTPS://FUSIONMEDSTAFF.COM

Cheryl Clifford

BAILEY LAUERMAN EXPANDS MEDIA PRACTICE, INVESTS IN NEW ANALYTICS HIRE

To support rapid client and capabilities growth in its media practice, Omaha-based Bailey Lauerman has welcomed a senior analytics staff member from Yahoo. The hire reflects the ever-increasing role of data and technology in proving marketing effectiveness in the modern media landscape.

Cheryl Clifford joins Bailey Lauerman as Associate Director of Analytics. She is an accomplished marketing professional with over 12 years of industry experience. Cheryl has a proven track record of success managing large-scale campaigns, analyzing and optimizing large data segments and providing insightful recommendations to clients.

At Yahoo, Cheryl was a subject-matter expert for the retail and quick-service restaurant verticals, working across various brands including Casper Mattress, Purple, J.Crew, Ashley Furniture, Jersey Mike’s and Bass Pro Shops/Cabela’s.

Cheryl is highly skilled in various digital channels, including SEM, display, native, video, connected TV and digital out-of-home. She is certified in Google, Bing, Yahoo and Amazon demand-side platforms and is proficient in working with different measurement and third-party vendors including Salesforce, Looker Studio and Google Analytics.

“Cheryl possesses a unique blend of media-channel expertise, tactical knowledge and exceptional data-analytics skills,” Bailey Lauerman Head of Media Megan Storm said. “Cheryl’s experience at Yahoo has equipped her with a keen understanding of the significance of insights, trends and business results. Her ability to translate complex data into actionable strategies will be a valuable asset for our clients.”

BAILEY LAUERMAN

PHONE: 402-514-9400

EMAIL: INFO@BAILEYLAUERMAN.COM

WEBSITE: HTTPS://WWW.BAILEYLAUERMAN.COM/

Stacy Gutschenritter

UNION BANK & TRUST PROMOTES GUTSCHENRITTER

Union Bank & Trust (UBT) has promoted Stacy Gutschenritter to Vice President – Business Development and Relationship Manager. Gutschenritter joined the bank in 1993 and has served in various roles including Trust Officer, Education Manager, and Relationship Manager. She will continue to develop relationships with plan sponsors as well as prospect and develop new business.

UNION BANK & TRUST

PHONE: 402-323-1150

EMAIL: HANNAH.DAVIS@UBT.COM

WEBSITE: UBT.COM