25th June 2014 | The Brewery | London
Media Pack
www.broadcastdigitalawards.co.uk
The only awards to fully represent the ever changing digital market, content and delivery across all platforms in the UK
The ultimate industry accolade The Broadcast Digital Awards is the only ceremony that recognises the very best of multichannel television and the cutting edge advancements in the multiplatform space. It rewards the shows and channels that give British TV its vibrancy and diversity, as well as celebrating the great work being done at the point where the TV and online worlds collide. The awards provide entrants the chance to prove they are a cut above the rest, providing an invaluable platform through which to showcase the most successful and innovative projects from over the past year. Launched in 2005, and following on from the success of the Broadcast Awards, the 2014 Broadcast Digital Awards will take place on the 25th June at London’s Brewery.
The Broadcast Digital Awards highlight the world’s best digital channels and content. WRN Broadcast is delighted to be offering its support to such a fantastic celebration of digital innovation” David Treadway Managing Director, WRN Broadcast
two
For more information please contact: Patricia Arescy | 020 3638 5063 | patricia.arescy@broadcastnow.co.uk
Why sponsor a category? Being a sponsor of the Broadcast Digital Awards represents true value by offering a whole host of branding, networking and data capture opportunities in print, online and face-to-face at the event. Not only do the Broadcast Digital Awards allow you to align your brand with excellence in our industry, they offer an unparalleled chance to network and entertain clients within a high profile, fun and rewarding business environment. Raise your brand profile Long-term brand affiliation with the Broadcast Digital Awards will generate strong brand recognition, ensuring leading professionals recognise your company. Your presence at the awards evening, where you present an award in person and host a central table, further ensures that existing and potential customers witness your industry standing and your importance in traditional TV in the digital world. Launch new products The exclusive surroundings of the awards venue, the Lancaster London Hotel, Lancaster Gate, London, and an invited audience of primary multichannel execs produce the ideal occasion to promote your latest product or service innovation. In addition, the attention afforded to these benchmark awards, and the seniority of the Broadcast readership, provides the widest possible audience engagement for a related launch PR campaign.
Establish yourself as a thought leader In order to stand out and be successful, you must be seen to lead. Where better than before the most influential audience of key industry decision-makers? Broadcast Digital Awards sponsorship positions you at the forefront of the Digital multichannel industry, whilst establishing you as the brand of repute in the minds of genuine business influencers. Effective business development With more than 500 leading multichannel execs in the room, this premiere event is a unique opportunity for you and your team to network amongst the industry’s key decision makers. Use the event as a chance to host and thank your key clients, encourage fresh business and empower your sales teams to generate effective new leads. 1
ABC figures: 01 Jul ‘10 – 30 Jun ‘11
Total reach across the awards campaign of 4,416,936 views
It was a great idea to sponsor a category at the digital awards. Besides having a wonderful evening we’ve created some new and exciting relationships. We have also had a huge amount of interest in our new facility in Glasgow” Mark Sangster Editor, Editworks
For more information please contact: Patricia Arescy | 020 3638 5063 | patricia.arescy@broadcastnow.co.uk
three
Who’s in the room? 2014 Awards attendees Aardman Animations A+E Networks All 3 Media Arganon Avalon BBC Programme Acquisitions Channel 4 Channel 4-E4 Channel 5 Chellozone Clerkenwell Films Comedy Central Dave Channel Uktv Discovery Communications Europe Ltd Discovery Networks Uk Disney Channels E4 Endemol Uk Plc Espn International Food Network Uk Fox International Channels Uk Fremantle Guardian Films Hat Trick Itn Productions IMG
Itv Digital Channels Left Bank Pictures Leopard Films Lime Pictures Lion Television Maverick Television Microsoft More4 North One TV Playboy Tv/Benelux Ltd Sky Vision Talkback Thames The Disney Store The Line Pictures The Waltdisney Company Ltd Turner Broadcasting Twenty Twenty Time Warner Two Four Broadcast Uktv Universal Pictures International White Tiger Communications Wise Buddah Yahoo! Viacom Zig Zag Productions and many more…
Broadcast Digital Awards 2014 audience breakdown ■ Broadcaster ■ Production company ■ Broadcaster/production distribution ■ Post Production ■ Digital Media/Communications ■ Digital media company ■ Media planning agency ■ Other
63% 23% 4% 3% 3% 1% 1% 1%
(number of accounts reached in 2012 – first time @BroadcastDigi trended)
four
For more information please contact: Patricia Arescy | 020 3638 5063 | patricia.arescy@broadcastnow.co.uk
Awards Sponsorship Package Pre-Event Your logo to appear on all promo for the awards, including on all print adverts in Broadcast magazine from campaign launch until the awards (total 19 adverts) Your logo and a hyperlink to your website featured on www. broadcastdigitalawards.co.uk Your logo to appear on all relevant website pages including 10 Categories and How to Enter emails and the online entry form; 1 Shortlist email; 8 table sales emails; 1 winners email (total 20 emails)
On the night Extensive branding on the night, including your logo displayed onscreen before and during your awards presentation Branded area for you and your customers at the Welcome Drinks A table for 10 at the awards A representative from your company to present the award on stage Tweets from Broadcast team Post-Event A full-page in the Book of the Night
Branded email calling for entries to your sponsored category
A photo spread including your VIP presenting the awards and your logo
Joint editorial letter inviting your clients to enter your award
Photos on the Broadcast website, including your logo
Tweets from Broadcast team
Total Reach of the Package – 4,416,936 (this is the amount of times your branding will be seen)
■ Twitter 2,441,136* ■ Broadcastnow.co.uk: 720,000 ■ Magazine: 855,000 ■ E-shots: 400,000 ■ On the night: 800 *number of accounts reached in 2012 – first time @BroadcastDigi trended
Total Value of Package £28,340 Sponsorship packages start from £7,950 For more information please contact: Patricia Arescy | 020 3638 5063 | patricia.arescy@broadcastnow.co.uk
five
Full Category List Best app or website (programme) Best Entertainment Programme Best Content Partnership Best Digital Children’s Content Best Factual Channel Best Game Best Live Event Coverage (inc Sports) Best original web channel Best social media & digital marketing campaign Best Platform Innovation Best Specialist Channel Best app or website (channel, strand or genre) Best Entertainment Channel Best Multiplatform Project Best Popular Factual Programme Best Programme Acquisition Best Scripted Programme Channel of the Year
six
For more information please contact: Patricia Arescy | 020 3638 5063 | patricia.arescy@broadcastnow.co.uk