Mohammad Zahidi | Graphics Design Portfolio

GRAPHIC DESIGN//

Hi, THIS IS

MOHAMMAD ZAHIDI WELCOME!

ABOUT

ME

As an enthusiastic RIBA Part 1 Architecture graduate from Coventry University, my journey has been a vibrant exploration of design thinking, storytelling, and art.

Throughout my undergraduate studies, I not only mastered the fundamental principles of architecture but also cultivated a deep passion for creating narratives through design.

PORTFOLIO

My proficiency extends beyond traditional architectural skills to the realm of digital expression, where I’ve honed my craft in post-production and 3D modeling. My creative toolbox includes the mastery of Adobe Photoshop, InDesign, and Illustrator, allowing me to seamlessly blend artistic vision with technical precision.

EDUCATION Coventry University 2019 - 2023 BSc Architecture • First Class

EXPERIENCE ADOBE 2023 - 2023 Digital Edge Ambassador Coventry Architecture Society 2021 - 2023 Graphic Design Manager Birmingham Museum and Art Gallery 2018 - 2020 Front of House

SKILL SET

Adobe Certified Professional in Visual Design Using Adobe Photoshop

//2023

SINCE 2012

GRAPHIC DESIGN//

01

SAINT

C O F F E E PORTFOLIO

BRAND IDENTITY.

Welcome to Saint Coffee, Birmingham’s haven for an elevated coffee experience. The blend of celestial elegance and rustic warmth offers a sanctuary where sustainability and exceptional flavour converge.

Join in embracing the brew, where each cup is a celebration of flavour and community. Welcome to the divine world of Saint Coffee.

Discipline Year

Brand Identity 2023

6

1080X1080PX STCK A-01 FRONT

1080X1080PX

At Saint Coffee, we believe that coffee is more than just a beverage; it’s a moment of transcendence, a heavenly pause amidst the bustling rhythms of daily life.

A-03

1080X1080PX

The brand is a celebration of the divine art of coffee-making, where every cup is crafted with precision, passion, and a touch of magic.

-02

7

STCK

PACKAGING: A-01, A-02, A-03

//2023

01

BRAND IDENTITY.

A-01

STORE

1080X1080PX

GRAPHIC DESIGN//

Saint Coffee’s interior design would blend modern and rustic elements, creating a welcoming atmosphere. Wooden accents, comfortable seating, and soft lighting would contribute to a cosy yet stylish environment. Artistic murals and installations could showcase the coffee-making process, highlighting the journey from bean to cup.

B-01

PORTFOLIO

STCK

1080X1080PX

8

A-02

CARDS

TYPEFACE ABCDEFGHIJKL MNOPQRSTU VWXYZ 0123456789

1080X1080PX

R61 G37 B25 COLOUR CODE

R164 G127 B28 COLOUR CODE

3D2519

A47F1C

Saint Coffee’s palette, a blend of rich browns and golden hues, intertwines tradition with celestial elegance, creating a warm and sophisticated atmosphere. It’s an invitation to a premium and transcendent coffee experience.

BRAND LABEL: A-01, A-02 PACKAGING: B-01

9

//2023

GRAPHIC DESIGN//

AALIY PORTFOLIO

01

BRAND IDENTITY.

Welcome to AALIY, where culinary artistry meets the rich tapestry of Persian cuisine. Nestled in the heart of London, the restaurant is a vibrant celebration of the exquisite flavors, aromatic spices, and warm hospitality that define Persian culinary traditions.

Discipline Year

Brand Identity 2023

10

1080X1080PX PSTR A-01

A ALIY

(Persian) Adjective: sublime, exalted, excellent.

Persian Carpets

The ambiance mirrors the warmth of Iranian hospitality. Rich tapestries, intricate patterns, and ambient lighting create an inviting atmosphere that complements the sensory delights emerging from our kitchen. Whether you’re here for a casual meal, a special celebration, or a romantic evening, our restaurant provides the perfect setting.

Peacock - Motifs of different birds found in rugs usually symbolise happiness and love. But the peacock motif depicts nobility and grandeur. On a spiritual level, the tribes aspired to have an opulent mind, akin to the exterior beauty of the peacocks.

Logo

POSTER: A-01

11

//2023

01

BRAND IDENTITY.

A-01

LBL

1080X1080PX

GRAPHIC DESIGN//

B-01

MENU

PORTFOLIO

1080X1080PX

12

B-02

MENU

1080X1080PX

Indulge your senses in a symphony of flavors, from the smoky allure of kababs to the delicate balance of saffron-infused rice. Our menu features a fusion of traditional Persian dishes and modern interpretations, ensuring a culinary journey that caters to both the connoisseur and the adventurous palate.

A-02

SIGN

1080X1080PX

BRAND LABEL: A-01, A-02 MENU: B-01, B-02

13

//2023

GRAPHIC DESIGN//

PORTFOLIO

01

BRAND IDENTITY.

14

B-01

BRAND LABEL: A-01, A02, A03 PACKAGING: B-01

15

A-02

STCK

CARD

1080X1080PX

1080X1080PX

A-03

PSTR

A-01

//2023

1080X1080PX

1080X1080PX

GRAPHIC DESIGN//

02

POSTERS.

PSTR

A-01

Quick poster designs demonstrating composition, hierarchy, colour scheme, balance, typography, and visual creativity.

A collection of various event posters - each a unique blend of style and substance. An art of visual storytelling enhances the anticipation of what lies ahead. Welcome to a world where event posters transcend their utilitarian purpose, becoming gateways to experiences that linger long after the event has concluded.

Discipline Year

Promotion 2023

POSTER: A-01, A-02

16

A-02

PORTFOLIO

Poster design for Soccer Aid 2024.

17

//2023

1080X1080PX

GRAPHIC DESIGN//

03

A-02

WN A

R ABBIT HOLE

To Dwell Is Human PORTFOLIO

Discipline Year

Final Design Project • BSc Architecture 2023

VISUAL: A-01, A-02, B-01, B-02

18

B-02

DO

Discover Digbeth’s hidden wonderland—a refuge from the capitalistic rush and digital chaos. This project unearths the obscured creativity within, transforming the industrial narrative into a vibrant celebration of diversity. Join the exploration, uncovering timeless interactions and serendipitous moments that redefine the bricks of Digbeth.

Where will curiosity guide us in this revitalized haven of nuance.

VSL

1080X1080PX

B-01

VSL

A-01

ARCHITECTURE.

19

//2023

GRAPHIC DESIGN//

03

ARCHITECTURE.

A-01

00 •

01 •

02 •

03 •

!!!!!!!!!%

25%

45%

FUN VOLUME

FUN VOLUME

FUN VOLUME

Initial Grid Design Linear 2-Dimensional Movement

Stronger Connections Diagonal 3-Dimensional Movement

Tetrahedral Design Spontaneous Movement

04 •

05 •

100% FUN VOLUME

Extracted Honey-Comb Spontaneity + Modularity

‘So, Curiosity Can Take Over Like A Parasite’ ‘BUT WHY MODULARITY YOU SAY???’

DIAGRAMS: A-01 MODELS: B-01

PORTFOLIO

20

The

Mad

Hatter:

‘Have I gone mad?’

A l i c e :

‘I’m afraid so.

You’re entirely bonkers.

But I’ll tell you a secret.

All the best people are’.

B-01

21

//2023

ARCHITECTURE.

1080X1080PX

03

A-01

FLRPLN

GRAPHIC DESIGN//

A-02

ELVTN

1080X1080PX

FLOOR PLAN: A-01 ELEVATION: A-02 ISOMETRIC: B-01, B-02, B-03

PORTFOLIO

22

1080X1080PX ISO B-01 1080X1080PX ISO

• PREFABRICATION •

• DELIVERY •

• ASSEMBLY •

• USE •

• DISASSEMBLY •

B-03

ISO

1080X1080PX

B-02

• EXTRACTION •

23

//2023

GRAPHIC DESIGN//

04

SOCIAL MEDIA.

A-01

Promotional material for software enhancement workshops that was run by me.

The Coventry University Architecture Society.

As a team, our main objective was to create a community where students can find support, inspiration and motivation along with exploring Architecture through non-formal mediums. During these years we achieved our goals by organizing a series of on-line and onsite sessions, tutorials, workshops, competitions, socials and many other activities.

Role

CUA

PORTFOLIO

Graphics Design Manager

Discipline

Promotion

Year

2021 - 2023

POSTER: A-01

24

25

//2023

LETS SEE THIS THROUGH! Thank you for reading!

This was Mohammad Zahidi For further discussion you can contact me below. mazahidi98@gmail.com +44 07517705245