FAIYAN 01.

REBRANDING PROJECT freelance

work

Brief:

Faiyan is a Chinese restaurant, known for its authentic and flavorful cuisine. With a focus on providing a memorable dining experience, Faiyan offers a diverse menu featuring traditional Chinese dishes prepared with fresh ingredients and skilled culinary techniques.

Concept:

Elegant fusion of modern and traditional design, creating a sophisticated ambiance for authentic Chinese dining.

Demographic: locals, tourists, and food enthusiasts who crave authentic Chinese cuisine.

Key Words:

Traditional

Sophisticated

Inviting

Deliverables:

Logo Design

Stationary

Packaging Menu

Posters

Instragram Assets

Logo

The logo for “Fayian”, features vibrant red clouds. In Chinese culture, red clouds symbolize auspiciousness and luck. The choice of red clouds as our logo reflects our desire to create a fortunate and prosperous dining experience for our customers, steeped in traditional Chinese values.

Color Scheme

Red, the primary color, Symbolizes luck, happiness, and prosperity, it embodies the vibrant energy and warmth that the brand aims to deliver. Red evokes passion and excitement, drawing attention and creating an inviting atmosphere for our guests. Blue, white, grey, and black accents add sophistication, versatility, and a sense of balance to our brand.

Typography

Takoyaki font exudes playfulness, while Caveat Brush font adds authenticity. They create a captivating identity, fusing traditional Chinese cuisine with a contemporary twist for the brand.