Royal velvet brand book (low)

Brand Book New at May’s Zona Libre, S.A.

life should be MORE ROYAL For over 50 years, Royal Velvet has been celebrating home fashions, offering sophisticated designs that foster creativity and welcome you home.

Royal Velvet is a premium home brand that inspires self expression and delivers quality and comfort that people know, trust and love.

Royal Velvet is the authority on color, providing a variety of choices for personal expression in individual spaces. With Royal Velvet, every home receives the royal treatment.

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brand OVERVIEW BRAND POSITIONING • Women ages 25-55 • Modern, stylish, luxurious, affordable, detailed and colorful • Amazing quality, amazing style

PRODUCT CATEGORIES • Basic Bedding

• Window Treatments

• Fashion Bedding

• Furniture

• Bath Towels

• Tabletop

• Bath Accessories

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brand HISTORY 1954

Towel

1998

Basic Bedding

1968

Rug

1999

Table Linens

1982

1984

1985

1991

Kitchen

Sheet

Top of Bed

2008

2009

2010

2011

Robe Slippers Shower Kitchen

Baby Sheet Duvet Top of Bed

JCPenney aligns for Royal Velvet home brand program

Duet Towel Duet Rug Basic Bedding Blankets

Blanket

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advertising CAMPAIGN Royal Velvet has enjoyed a long term relationship with iconic beauty, Brooke Shields, and her family. A national marketing campaign captured her family’s “Life, more colorful” with Royal Velvet.

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advertising CAMPAIGN

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retail Royal Velvet’s towels, bedding, robes and bath accessories reached millions of homes when featured in Bed Bath & Beyond’s weekly circulars.

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in-Store OVERVIEW

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in-Store OVERVIEW

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life should be MORE ROYAL