Brand Book New at May’s Zona Libre, S.A.
HOME AS REAL LIFE Fieldcrest has been the choice for quality bedding and bath since the late 19th Century. A brand rich in heritage, Fieldcrest provides consumers with soft luxurious, elegant linens, at a great price. A name that consumers can depend on for their home textile needs. Welcome yourself home with Fieldcrest.
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HISTORY Founded in 1893 by the Marshal Field Familyl
DATE ACQUIRED October 2007
BRAND POSITIONING Women ages 25-55. Affordable modern luxury.
CORE U.S. RETAIL PARTNER Exclusively at Target (1,800 stores)
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CORE PRODUCT CATEGORIES • Bedding (Sheets & Comforters) • White goods/Basic Bedding • Towels • Shower curtains • Rugs • Bath Accessories • Window Treatments • Kitchen and Table Linens • Bath • Furniture • Area Rugs • Dinnerware
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INTERNATIONAL PRESENCE • Canada • Greece
• New Zealand
• Malaysia
• Indonesia
• Singapore • Middle East • Korea
• Thailand • Chile • Uruguay • Argentina
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TARGET RETAIL
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IN-STORE OVERVIEW
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IN-STORE OVERVIEW
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exclusive & new at
sábanas • comforters • toallas • sobrecamas • frazadas • alfombras de baño
Tel: (507) 433-9900
www.mayszl.com
email: info@mayszl.com
HOME as REAL LIFE
© 2012 FIELDCREST