BORIS
ORIGINS
2003
US INVADES IRAQ
THE BIRTH OF A BRAND
OUR VISION CREATE AN OFFBEAT BRAND THAT STAND OUT TOWARDS OUR TARGET GROUP, THE 18 TO 24 YEARS OLD
BORIS PILSNER 5,5% - 250mL • THE ONE THAT STARTED IT ALL •
BORIS PILSNER 5,5% - 500mL • A STYLISH CAN DESIGN •
BORIS BOLD 8,6% - 500mL • REACHING THE STRONG BEER CATEGORY •
BORIS SLAM 10,5% - 500mL • REACHING THE STRONG BEER CATEGORY •
BORIS PISLNER 5,5% - 5L • FOLLOWING TRENDS WITH STYLE •
OUR GOAL IS TO CREATE A …
L♥VE BRAND
Be different.