Mayor's Alliance for NYC's Animals: 2014 Progress Report

2014 Progress Report Mayor’s Alliance for NYC’s Animals 1

Mayor’s Alliance for NYC’s Animals Why We Were Created

To solve animal homelessness problem in NYC by: • Enabling the pooling of resources • Overcoming differences in priorities, and • Facilitating the collaboration of the four key groups: • NYC Government • NYC Public • Animal Care Centers of NYC* • Shelters & Rescue Groups

2 *Prior to 2015, known as Animal Care & Control of NYC

Mayor’s Alliance for NYC’s Animals Who We Are Now Coalition of: • 150 shelters and rescue groups, including ACC of NYC* • Private practice veterinarians • Other animal welfare professionals

Lead agency which: • Secured multi-year, multi-million-dollar Maddie’s Fund® grant • Liaison between Maddie’s Fund® and the rescue groups and shelters • Orchestrates community collaboration • Acts as a resource for rescue groups and shelters • Liaison with NYC government 33 *Prior to 2015, known as Animal Care & Control of NYC

Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart Memorandum of Understanding

Mayor’s Office NYC Department of Health

Mayor’s Alliance for NYC’s Animals, Inc

Operational Protocol

Animal Care Centers of NYC* Has contract to provide animal control services to NYC

Alliance Participating Organizations (APOs) NYC animal shelters & rescue groups

New Hope Department All New Hope Partners agree to abide by New Hope Agreement

*Prior to 2015, known as Animal Care & Control of NYC

All APOs agree to abide by Terms of Participation, Dispute Resolution, and Funding Allocation Procedures

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Ten-Year Strategic Plan Four Core Objectives

• Eliminate the killing of healthy and treatable cats and dogs at Animal Care Centers of NYC* through Four Core Objectives of our Ten-Year Strategic Plan: • Increase Adoptions • Decrease Animal Homelessness • Raise Awareness • Strengthen Resources 5 *Prior to 2015, known as Animal Care & Control of NYC

Ten-Year Strategic Plan Four Core Objectives Increase adoptions

Decrease homelessness

Raise awareness

• Increase venues • Convenient and innovative access • Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets • Public education about homeless animals • Role of animal shelters & rescue groups • Volunteer programs

Strengthen

• Fundraising • Shelter and rescue group operations

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6

ACHIEVEMENTS

Live Release/Intake at ACC

Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While intake increased by 4% due to increase in cat intake, live release increased by close to 4% since 2013. With euthanasia requests taken out of the formula, live release increases to over 80%.

55000

50000 Total Intake

46,187 44,826

45000

43,618

43,400

Total Live Release 42,500

42,248

41,712

40000 35,669

35000

32,325 28,921

30000

29,061

30,278

27,445

25000

22,202 19,017

20000

23,780

23,552

21,411

20,561

22,360

23,196

20,264

14,337

15000 11,947

10000 5000 0 2003 LR 26%

2004 LR 32%

2005 LR 44%

2006 LR 47%

2007 LR 52%

2008 LR 56%

2009 LR 66%

2010 LR 67%

2011 LR 66%

2012 LR 70%

2013 LR 77%

2014 LR 77%

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ACHIEVEMENTS -

Sustainability and Increase in cat adoptions

2014 ACC Euthanasia Reduction

Euthanasia at ACC has flattened as projected in the last 2 years.

- well over 275,000 dogs’ and cats’ lives have been saved at ACC since 2003.

- 20.5% of total euthanasia at ACC in 2014 were owner requested euthanasia.

- with euthanasia requests taken out of the formula, live release increases to over 80%.

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ACHIEVEMENTS Dog Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners. Increased by 3% as a percentage of total intake. Live release of dogs has remained flat since 2013. While live release increased by 2%, intake decreased by 1.5% since 2013.

25000

20000

Total Intake Dogs Total Live Release Dogs

19,567 18,634 16,830 15,573 14,420

15000

13,876

13,333 12,191

12,298

11,147 10000

8,368 6,364

8,111

8,097

8,279

8,771

8,513

8,459

11,116

8,289

10,946

8,388

8,552

6,472

5000

0 2003 LR 32% 2004 LR 35% 2005 LR 50% 2006 LR 52% 2007 LR 56% 2008 LR 60% 2009 LR 66% 2010 LR 69% 2011 LR 69% 2012 LR 74% 2013 LR 75% 2014 LR 78%

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ACHIEVEMENTS Cat Live Release/Intake at ACC

Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While cat intake increased by close to 8%, live release increased by close to 5%. Cat intake increased primarily due to warmer weather we had in winter months in 2014.

35000

Total Intake Cats

30000 27,827 26,620

28,080

28,372

Total Live Release Cats

28,379

26,788 26,192

25000

23,371

20,134

20000

19,332

18,674

15,273

15000

17,774

17,945

15,267

14,644

14,105

13,972 12,952

12,450

11,975

10,649

10000 7,865 5,583

5000

0 2003 LR 21%

2004 LR 30%

2005 LR 40%

2006 LR 45%

2007 LR 50%

2008 LR 53%

2009 LR 66%

2010 LR 65%

2011 LR 64%

2012 LR 67%

2013 LR 78%

2014 LR 76%

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ACHIEVEMENTS 2014 ACC Euthanasia Reduction Breakdown Dogs / Cats

Euthanasia at ACC was reduced by over 78% since 2003. Cat euthanasia increased slightly due to an increase in intake of 8% (1,387) as a result of a very warm spring through fall. Of the 2,397 dogs euthanized, 35% were ownerrequested.

25,000

Dogs 20,000

19,487

15,036

15,000

13,646 12,632

12,214

11,725

10,000

9,097 7,931

7,847 6,751

6,663 5,558

5,000

0

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Cats

2003 Baseline Year

2005 Year 1

2006 Year 2

2007 Year 3

4,981

2008 Year 4

5,414 4,523

2009 Year 5

3,755

2010 Year 6

3,525

2011 Year 7

2,838

2012 Year 8

4,450 3,523 2,601 2,397

2013 Year 9

2014 Year 10

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ACHIEVEMENTS 2014 ACC Intake

In 2014, ACC intake increased as projected (due to an increase in cat intake) to over 30,000 for the first time since 2011.

-  Cat intake is higher than in 2013 due to continued longer warmer seasons.

-  Dog intake has consistently declined at a steady pace since 2003.

Dogs 50,000

Cats

46,187

44,826

43,618

43,400

42,500

42,248

Total 41,712

40,000

35,669 32,325

30,000

26,620

26,788

26,192

28,372

28,080

27,827

30,278

29,061

28,921

28,379 23,371

20,000 19,567

20,134

18,634 15,573

14,420

13,876

13,333

12,298

12,191

19,332

17,945

17,774

16,830

11,147

10,946

11,116

10,000

20

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ACHIEVEMENTS 2014 Transfers from ACC to rescue and/or shelters Transfers from ACC to all shelters and rescue groups (includes MPPs and other rescues) increased by over 176%, from 5,519 in 2003 to over 15,000 in 2014. Close to 70% of transfers were done by Alliance Wheels of Hope.

- Transfers to shelters/rescue represent over 50% of intake at ACC, compared to 12% in 2003.

- Total lives saved as a percentage of total community intake in 2014 increased to over 87%, compared to 33% in 2003.

- Close to 8 of every 10 lives were saved in 2014, compared to 1 in 3 in 2003, by the NYC rescue community

13 3

Achievements By Objective Objective #1 - Increase Adoptions ! Animal Care Centers of NYC Transfer Initiative Grant ! Strengthen Communication: ACC and Alliance Participating Organizations ! Wheels of Hope Transport Program ! Pets to the People - Mobile Adoptions ! Mega Adoption Events ! Mayor’s Alliance Medical Fund ! NBC’s New York Live TV Weekly Adoption Segment ! Consistent Adoption Locations

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Increase Adoptions: Creation of ACC New Hope Department

15 15

Strengthen Communication: ACC to APOs First Alerts - Dogs

16 16

Strengthen Communication: ACC to APOs First Alerts - Cats

17 17

Strengthen Communication: ACC to APOs New Hope Special Pleas - Dogs

18 18

Strengthen Communication: ACC to APOs New Hope Special Pleas - Cats

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Strengthen Communication: ACC to APOs At Risk Alerts & Website

20 20

Increase Adoptions: Wheels of Hope Transport Program • Our most effective program for reducing and sustaining low euthanasia rates • Wheels of Hope transports thousands of animals each year from ACC to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals

21 21

Increase Adoptions: Wheels of Hope Transport Program (cont.)

Helps ACC by: • Moving animals out of shelters more quickly • Opening up cage space for additional animals • Reducing the number of animals euthanized for lack of space

22 22

Increase Adoptions:

Wheels of Hope Transport Program (cont.)

• More than 2.9 million miles traveled since 2005, saving the lives of the animals aboard • Nearly 14,000 transports completed in 2014 alone • More than 85,000 animals transported since the program began in 2005

23 23

Increase Adoptions:

Pets to the People – Mobile Adoptions

24 24

Increase Adoptions:
 Special Adoption Events

25

Increase Adoptions:

Mayor’s Alliance Medical Fund

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Increase Adoptions:

NBC’s New York Live Segment • Weekly adoption segment – New York Live’s Pet Project • Each week promotes a different shelter or rescue group and their adoptable dogs • Segment adoption rate is 88% – nearly 1,200 dogs have appeared on the show

27

27

Increase Adoptions:

Consistent Adoption Locations • Leverage Petco and PetSmart locations • Consistent locations and times for adoption centers

28 28

Achievements by Objective Objective #2 - Decrease Homelessness • • • • • •

NYC Feral Cat Initiative Spay/Neuter in NYC Free and Low-Cost Microchipping Clinics Lost and Found Dog Licensing Helping Pets and People in Crisis Program

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Overburdening of the animal shelter system: • Increased cat and kitten intake and cat euthanasia • Increased costs associated with feral cat intake • Less available space and resources for adoptable cats • Complaint calls to animal control • Increased stress to shelter workers • Takes resources from other animal control programs

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Decrease Homelessness:
 NYC Feral Cat Initiative

31 31

• A program of the Mayor’s Alliance • Supports the efforts of organizations and individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC • Goal is to humanely reduce the population of community cats in NYC

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• Offers free TNR workshops in the five boroughs and online • Offers specialty workshops such as bottle-feeding, taming kittens, and neighbor relations • Provides loans and rentals of traps, dividers, and cages • Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans • Provides advice, outreach, public education, and resources via phone and email helpdesks and on its website: NYCFeralCat.org • Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers • Administers spay/neuter grants for community cats • Facilitates relationships among the NYC TNR community

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HATE CATS?

LOVE CATS?

Illustrator: Chris Pallace

For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033

Illustrator: Chris Pallace

For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033

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35

Decrease Homelessness:
 Free & Low-Cost Spay/Neuter

Network of Feral Friendly Veterinarians

36

Decrease Homelessness:
 Lost and Found

37

Decrease Homelessness:


Free and Low-Cost Microchipping Clinics

38 38

Decrease Homelessness:
 Dog Licensing

39




Decrease Homelessness:

Helping People and Pets in Crisis Program

40 40

Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing ! ! ! !

New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Social Media Newsletters

PSA / Advertising ! ! ! ! ! ! !

Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance Vacancy Adoption Campaign Mayor’s Alliance We Did It Spay/Neuter Campaign Mayor’s Alliance Spay/Neuter & Adoption TV PSAs ACC Billboard Advertising & Best Friend Forever Campaign ACC New York’s Kindest Campaign ACC Victims of Circumstance Campaign 4141

Raise Awareness:


New York Stock Exchange Closing Bell

42 42

Raise Awareness:

Public Relations/Marketing/Special Events

43 43

Raise Awareness:

Public Relations/Marketing/Architects for Animals

44 44

RAISE AWARENESS:


Public Relations/Marketing/Adopt-Me Vests

45 45

Raise Awareness:


Public Relations/Marketing/Social Media Facebook

Twitter

YouTube

46 46

Raise Awareness:


Public Relations/Marketing/Newsletters

47 47

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

http://theshelterpetproject.org/who-we-are/our-campaign#_ 48

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

49

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor

50

Raise Awareness:

PSAs – Mayor’s Alliance Vacancy Campaign Is there room in your life for a homeless pet?

Is there room in your life for a homeless pet?

Is there room in your life for a homeless pet?

Mayor’s Alliance for NYC’s Animals

®

AnimalAllianceNYC.org

Is there room in your life for a homeless pet?

Mayor’s Alliance for NYC’s Animals

®

AnimalAllianceNYC.org

Mayor’s Alliance for NYC’s Animals

®

AnimalAllianceNYC.org Mayor’s Alliance for NYC’s Animals

®

AnimalAllianceNYC.org

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Raise Awareness:

PSAs – Mayor’s Alliance We Did It Spay/Neuter Campaign

We Did It We Did It

in QUEENS!

in the BRONX!

in BROOKLYN!

Thousands of New Yorkers spay and neuter their pets every year!

Thousands of New Yorkers spay and neuter their pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

We Did It

Thousands of New Yorkers spay and neuter their pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

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Raise Awareness:

Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSATrip

http://bit.ly/PSANapE

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Raise Awareness:

Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSANapS

http://bit.ly/PSAClass

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Raise Awareness:

Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSAPittie

http://bit.ly/PSAScottie

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Raise Awareness:

Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSASiamese

56

Raise Awareness:


PSAs - ACC Billboard & Best Friend Forever Campaigns

57

Raise Awareness:

PSAs – ACC New York’s Kindest Campaign

58 58

Raise Awareness:

PSAs - ACC “Victims of Circumstances” Campaign Created by

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Achievements By Objective Objective #4 - Strengthen Resources • • • • • •

Capacity Building Grants Strength Training & TNR Certification Workshops Strengthen Communication: ACC to APOs ACC Transfer Initiative Wheels of Hope Transport Program Mayor’s Alliance Medical Fund

60

Strengthen Resources:


Capacity Building Grant - Storefront Adoption Center

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Strengthen Resources:

Capacity Building Grant - Create Isolation Unit

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Strengthen Resources:


Strength Training & TNR Certification Workshops

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Relationship with Mayor’s Office

64

Relationship with City Agencies

Mayor’s Alliance for NYC’s Animals

Department of Health Dog Licensing

NYC Emergency Management

65

Relationship with ACC & ASPCA

66