Mayor's Alliance for NYC's Animals: 2010 Progress Report

MAYOR’S ALLIANCE FOR NYC’S ANIMALS Progress Report 2010

1

What

is the Mayor’s Alliance?

A coalition of animal shelters and rescue groups, with a common voice, working with NYC government and Animal Care & Control of NYC

What

does the Mayor’s Alliance do?

Functions as a liaison between the NYC government, Animal Care & Control of NYC and local animal shelters and rescue groups

Acts as a liaison between Maddie’s Fund and the groups

Acts as a resource for local animal shelters and rescue groups

2

Goal Powered by Maddie’s Fund with the support of the ASPCA, to establish New York City as a no-kill community by 2015.

Mission

Work with the City of New York toward the day when no New York City dog or cat of reasonable health and temperament is killed merely because they do not have a home.

3

Eliminate

the killing of healthy and treatable cats and dogs at Animal Control & Care of NYC. Achieve through Four Core Objectives of Ten-Year Strategic Plan: Increase Adoptions Decrease Animal Homelessness Raise Awareness Strengthen Resources 4

TEN-YEAR STRATEGIC PLAN: Four Core Objectives Increase adoptions

• Increase number/type of adoption venues • Offer convenient and innovative access to homeless animals

Decrease homelessness

• Increase the number of spay/neutered owned cats & dogs and free-roaming cats • Strengthen pet retention in homes via information and education p g lost pets p • Improve the likelihood of reuniting

Raise awareness

• Educate consumers on issues of homeless animals • Expand awareness of animal shelters & g p rescue groups

Strengthen resources

• Strengthen efficiency and effectiveness of shelter and rescue group operations

5

ACHIEVEMENTS IN 2010, REDUCED EUTHANASIA AT AC&C BY 63% SINCE 2003 (20,099 FEWER DEATHS). REDUCED EUTHANASIA BY 15% SINCE 2009 TO 32.5% OF INTAKE COMPARED TO 68% IN 2003. TOTAL LIVES SAVED AT AC&C FROM 2003 TO 2010 = 136,587 DOGS AND CATS.

6

ACHIEVEMENTS EUTHANASIA SEGMENTED BY DOGS AND CATS.

7

ACHIEVEMENTS IN 2010 AC&C INTAKE DECLINED TO BELOW 41,000 FOR THE FIRST TIME IN HISTORY INTAKE REDUCED BY 14.5% SINCE 2009, LARGEST REDUCTION WAS CATS AT 17.6%

8

ACHIEVEMENTS TOTAL INTAKE FOR AC&C AND RESCUE GROUPS PARTICIPATING IN MADDIE’S® PET RESCUE PROJECT FELL BELOW 50,000 FOR THE FIRST TIME IN HISTORY. WHILE INTAKE REMAINED RELATIVELY CONSISTENT IN THE FIRST FIVE YEARS AC&C & MADDIE’S PET PARTNERS INTAKES DECREASED SIGNIFICANTLY IN 2010, BY 5,897 COMPARED TO 2009.

9

ACHIEVEMENTS BY OBJECTIVE Objective #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant Strengthen Communication: AC&C of NYC and Alliance Participating Organizations Wheels of Hope Transport Program Pets to the People - Mobile Adoptions Special Adoption Events LXNY TV Weekly Adoption Segment Initiative Consistent Adoption Locations Foster Care Network Picasso Veterinary Fund Holding, Boarding, Medical 10

ACHIEVEMENTS 196,860* DOGS AND CATS LIVES WERE SAVED SINCE 2005 BETWEEN AC&C AND MADDIE’S® PET PARTNERS. ADOPTIONS REACHED A PEAK IN 2009 AND DECLINED IN 2010 BY 2,198 AS A RESULT OF INTAKE DECLINE OF 5,938 IN 2010.

11 Lives saved = adoptions, transfers to organizations (not MPPs), and return to owners to insure no duplications

ACHIEVEMENTS TRANSFERS FROM AC&C TO SHELTERS AND RESCUE GROUPS HAVE ALMOST TRIPLED FROM 5,519 IN 2003 TO 15,493 IN 2010. TRANSFERS DECLINED IN 2010 BY 2,148, WHILE INTAKE DECLINED BY 6,043 SINCE 2009.

TOTAL LIVE RELEASE* OF COMMUNITY PROJECT (AC&C AND MADDIE’S® PET PARTNERS) REACHED OVER 73% COMPARED TO 68% IN 2009 AND 33% IN 2003. CLOSE TO 3 OUT OF 4 LIVES WERE SAVED COMPARED TO 1 OUT OF 3 IN 2003 .

12 * Live Release is total Lives saved as a percentage of total intake

INCREASE ADOPTIONS: AC&C Transfer Initiative Grant

13

INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Dogs

14

INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Cats

15

INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs Breed Alerts – Dogs/Cats

16

INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Dogs

17

INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Cats

18

INCREASE ADOPTIONS: Wheels of Hope Transport Program Effective

program in reducing and sustaining low euthanasia rates Van fleet has traveled over 1.3M miles saving thousands of lives Transported over 8,300 animals in 2010

19

INCREASE ADOPTIONS: Pets to the People - Mobile Adoptions

20

INCREASE ADOPTIONS: Special Adoption Events

21

INCREASE ADOPTIONS: New York Live TV Initiative Weekly

adoption segment – “New York Live Pet Project” Weekly adoption segment to promote different shelters/rescue groups and their adoptable dogs

g

22

INCREASE ADOPTIONS: Consistent Adoption Locations Leverage

Petco and Petsmart locations Consistent locations and times for adoption centers

23

INCREASE ADOPTIONS: Foster Care Network

F

24

INCREASE ADOPTIONS: Picasso Veterinary Fund

25

INCREASE ADOPTIONS: Holding, Boarding, Medical

26

ACHIEVEMENTS BY OBJECTVE Objective

#2 - Decrease Homelessness

Maddie’s Spay/Neuter Project in NYC Mayor’s Alliance Spay/Neuter Clinics with ASPCA and AC&C Free and Low-Cost Microchipping Clinics Dog Licensing Foster Care Network Helping Pets and People in Crisis Program NYC Feral Cat Initiative

27

DECREASE HOMELESSNESS: Free & Low-Cost Spay/Neuter

28

DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics

29

DECREASE HOMELESSNESS: Dog Licensing

30

DECREASE HOMELESSNESS: Helping Pets and People in Crisis Program

31

DECREASE HOMELESSNESS: NYC Feral Cat Initiative

32

ACHIEVEMENTS BY OBJECTIVE Objective

Public Relations/Marketing

#3 - Raise Awareness

New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Online Marketing and Social Media Mayor’s Alliance Newsletter

PSA / Advertising

Maddie’s Fund/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance Vacancy Ad Campaign Mayor’s Alliance Spay/Neuter & Adoption PSAs AC&C Best Friend Forever Ad Campaign AC&C Billboard Advertising AC&C Victims of Circumstance Ad Campaign 33

RAISE AWARENESS: New York Stock Exchange Closing Bell

34

RAISE AWARENESS: Public Relations/Marketing Special Events

35

RAISE AWARENESS: Public Relations/Marketing Mets with Mayor’s Alliance and Humane Society of New York

36

RAISE AWARENESS: Public Relations/Marketing Adopt-Me Vests

37

RAISE AWARENESS: Public Relations/Marketing Online Adoptions

38

RAISE AWARENESS: Public Relations/Marketing Social Media

YouTube

Facebook

Twitter

39

RAISE AWARENESS: Public Relations/Marketing Mayor’s Alliance Newsletter

40

RAISE AWARENESS: PSA/Advertising Maddie’s Fund/HSUS/Ad Council Shelter Pet Project

41

RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Vacancy Ad Campaign

42

RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Pet Adoption PSAs

http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA 43

RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Pet Adoption PSAs

http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY 44

RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs

http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI 45

RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs

http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck

46

RAISE AWARENESS: PSA/Advertising AC&C Best Friend Forever Ad Campaign

47

RAISE AWARENESS: PSA/Advertising AC&C Billboard Advertising

48

RAISE AWARENESS: PSA/Advertising AC&C Victims of Circumstances Campaign Created by

49

ACHIEVEMENTS BY OBJECTIVE Objective

#4 - Strengthen Resources

Capacity Building Grants Alliance Participating Organizations Strength Training Sessions Strengthen Communication: AC&C to APOs AC&C Transfer Initiative Holding, Boarding, Medical Wheels of Hope Transport Program Picasso Veterinary Fund

50

STRENGTHEN RESOURCES: Capacity Building Grant Develop Storefront Adoption Center

51

STRENGTHEN RESOURCES: Capacity Building Grant Create Isolation Unit

52

STRENGTHEN RESOURCES: APO Strength Training Sessions

53

STRENGTHEN RESOURCES: APO Strength Training Sessions

54

RELATIONSHIP WITH MAYOR’S OFFICE

55

RELATIONSHIP WITH AC&C and ASPCA

56

57