CILEK company profile

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A ÇİLEK STORY

We know that every child dreams to have a unique room.

A room reflecting their own interests and personality is a common aspiration for all of them. In an effort to meet their expectations, Çilek today designs products exclusively for infants, children and teens targeting to cater their age groups and divergent interests. Çilek, the first brand worldwide in its industry catering only to the specific needs of the designated age group, was established in 1995, in Bursa-İnegöl, following 25 years of experience. Çilek, thanks to its specialization and expertise, is a leading worldwide brand that has 444 sales points in 66 countries, including U.S.A., Switzerland, Russia, China, Japan, Germany, Iran and UAE. Today, with demand from all around the world, the leading Çilek products decorate more than 3 million rooms all around the world.

3,000,000 Children

All over the world more than 3 million children enjoy Çilek rooms.

First Çilek is 33 years old

Around the world in 10 days

Trucks carrying Çilek products make a mileage enough to travel around the world only in 10 days

Side-by-Side

3 6 9 1 2 15 1 8 2 1 2 4 2 7 3 0 3 3

First ever owners of Çilek rooms are now 33 years old

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All Çilek products placed side-by-side, they would travel around the equator

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B V

BRAND VALUES

Experience over 25 years Specialization in baby, kids and teens categories Advanced children safety principles Powerful, dynamic and joyful brand perception

ays

Imagination developing themed designs Advanced technology and lean production concept

ts avel days

Worldwide sales network availability

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Sensitivity towards environment and society Value-adding and profitable approach for business partners

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STORES AROUND THE WORLD

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139 3

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Number of Çilek Stores in the World

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America

Europe

Africa

Asia

Australia

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163

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110

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37

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DESIGN

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Çilek Products are designed by Çilek Design Studio, which consists of designers and young architects, with contributions from consultant pedagogues. Çilek’s young designer team takes the families’ expectations as their starting point and designs all kinds of furniture and accessories appropriate for a very wide range of lifestyles, room sizes and personalities, in a manner that will enrich the imagination of children and youth and make them feel at home. Çilek knows well about the needs of its customers and the fine details in production for safety, health and durability thanks to its many years of expertise and focus on babies, kids and teenagers products.

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Ç o B

G b in w a

ch ns es all de er ke ts th on

Çilek, is the proud owner of the Geprüfte Sicherheit (GS) Certificate of Quality, which is rewarded by the German Landesgewerbeanstalt Bayern (LGA) for greater reliability and high quality in products.

Geprüfte Sicherheit (GS), the most desirable certification that a brand could have, provides that; Çilek products are manufactured in accordance with advanced children safety standards, comply with European Union standards by usage of anticarcinogenic and antibacterial materials and state of the art technology.

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QUALITY

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Pr se la be

PRODUCTION

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Fu ad ta

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Production at Çilek, in Bursa-Inegöl takes place at our facilities set upon a 33.000 m2, and run with the latest technologies. With a labour force of approximately 500, Çilek puts out around 150.0000 bedroom set furnishings annually.

Furthermore, Çilek is currently in the process of creating an additional 45.000 m2 facility in order to establish another factory, targeted for completion within a year.

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PRODUCTS & ACCESSORIES

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Çilek, the one and unrivalled brand in its field, produces Çilek Room Products with anticarcinogenic, antiallergic and antibacterial materials that comply with European Union criteria, designed according to advanced child safety standards and are produced with advanced technology, that are always convenient, high quality, distinctive, unique and extremely durable.

All series and modules sold under the Çilek brand name are unique designs of Çilek.

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ek tiia, are nt,

are

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ÇİLEK ROOMS

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A Çilek Room, defines a specially designed and furnished room ambiance, which is put together for the 0-24 age range, to satisfy all the requirements from bed to quilt, carpet to curtain, lamp to nightstand, wardrobe to cushion that may be needed for comfort. Çilek Rooms provide long-term, prestigious and high return investment and business partnership opportunities to its entrepreneurs and sales points.

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m fy o t.

n s

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10 EASY STEPS TO OPEN A ‘ÇİLEKROOM’ ÇilekRoom Çilek continues to open new retailing locations all around the World. In different parts of your city, region, or country, the everlasting, profitable, growing and prestigious Çilek retailing system continues to play an important part in its sector.

Requirements for opening a Çilekroom are a space of minimum 150 m2 in a commercial retailing location and an investment capital ranging between 100.000 - 250.000 Euro.

Specifications of Çilek Rooms • Universal and standard decoration • Minimum 12 m façade, 150 -350 m2 space • Locations with heavy pedestrian and vehicle traffic, high shopping potential, and prestigious stores around • Dynamic and enjoyable work environment.

ÇilekRoom Privileges and Advantages

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• Architectural project preparation and implementation • Continuous training and transfer of accumulated knowledge

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• Location and Region selection • Area Protection • 5 years Warranty

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• After Sales Service • Marketing, Advertising, and Promotional Support.

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Dete

Preparing

Knowing Çilek

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Grand Opening & Start of Sales

Preparations Before the Opening

Implementation of the Project

Designing the Architectural Project

Submission of Building Survey for Project

Signing the Agreement

Confirmation of Store Location and Business Plan

Determining the Right Location

Preparing a Business Plan

wing Çilek

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For more information franchising@cilek.com

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cilek.com

cilekworld

@cilekworld

cilekworld

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