Pimlico Road Design District

Pimlico

Pimlico Road

Best in Class Craft and Design in Belgravia

A community of world-class craftspeople, artisans, curators and makers, the Pimlico Road Design District is the apex of inspiring design and best-inclass interiors. From sculptors to woodworkers, embroidery to antiques, textiles to crystals, Pimlico Road is a melting pot and meeting place for craft and design. Pimlico Road is unique in that not only will you find the names of world-renowned designers on the street, but the designers themselves, resulting in a creative neighbourhood where every shop window tells a different story of style, intrigue and authentic craft, from classic to contemporary.

Located in historic Belgravia, Pimlico Road has long been an area for brands who cater for the refined shopper, interior designer and collector. Newson’s

Yard, featuring five world-leading brands and a restaurant, adds events and socializing space for this discerning community. The district maintains a uniquely village feel while being a short walk from Chelsea, Sloane Square and Victoria.

As well as a focus on craft and design, Pimlico Road is a true local neighborhood and community. Converging around Orange Square with its popular weekly farmer’s market, the neighborhood is a hub for a variety of dining experiences; from casual cafés like Daylesford and Hagen, to the fine dining found at Hunan and Enoteca Turi, and local institutions such as The Orange and La Poule au Pot –there is much to discover for any gastronomic wanderer.

An area frequented by designers and artisans as well as people who enjoy fine craftsmanship and are looking for inspiration, Pimlico Road is an unmissable shopping destination for those seeking interiors and gifts.

Daylesford Organic

Carl Hansen & Søn

The Odd Chair Company

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Chelsea textiles

John Fowler, Howe & Jamb

Rose Uniacke

76 Pimlico Road, SW1W 8PL

Rose Uniacke is an interior designer, a designer of furniture and lighting –for individual clients as well as for her shop - and a dealer in both antiques and pieces by other designers. These three activities complement each other perfectly, not least because Rose believes strongly in combining the old and the new. The Sunday Times has called Rose “The Queen of Serene”. What Rose’s interiors have in common is warmth, weightlessness, character and an extraordinary serenity. Both the Rose Uniacke Flagship and Fabric shops are located on Pimlico Road.

Bonadea

20 Pimlico Road, SW1W 8LJ

Bonadea is the UK’s foremost luxury brand for tableware, glassware and rare, exquisite objet d’art. Founded in 2016 by Creative Director Gemma Martinez de Ana, Bonadea is an emporium of established luxury brands, exceptional artisans and creative studios from across the world. With an ethos rooted in sourcing and working with brands that represent true luxury and handcraftsmanship, Bonadea’s collection is varied and rich in unique finds. Bonadea also creates and designs its own range of tableware, each designed by Gemma, and produced in collaboration with the finest ateliers and craftspeople.

Daylesford Organic

44B Pimlico Road, SW1W 8LP

Daylesford Organic is the globally renowned farm shop and café, which keeps its values close to its heart. Their organic farms in the Cotswolds and Staffordshire are beacons of sustainability and responsibility and the team holds itself accountable for its ethical and environmental standards.

A meeting place for locals and visitors alike, serving breakfast, brunch and lunch, all dishes are freshly made by hand and showcase the very best of seasonal produce from their sustainable organic farms, Market Garden, Bakery and Creamery

HOWE London

93 Pimlico Road, SW1W 8PH

Christopher Howe has been sourcing antiques from around the world for more than 30 years and in that time has developed a deep understanding and appreciation for design and craftsmanship. His experience inspired him to create a diverse and acclaimed collection - Made by HOWE - incorporating furniture and lighting. Each new design is handcrafted in Britain, working alongside highly skilled and experienced craftspeople. Giving customers the opportunity to commission pieces that suit their lifestyle and interior, the beauty is in the name – each piece is made to order, which means they can adorn anywhere from a one-bedroom apartment to a stately home.

Chelsea Textiles

40 - 42 Pimlico Road, SW1W 8LP

Chelsea Textiles was formed in 1990 to faithfully recreate antique textiles by hand, the originals of which are becoming vanishingly scarce. Over the past thirty years, Chelsea Textiles have not simply stayed rooted in their original mission, but have broadened their scope to include bedcovers, cushions, wallpaper and furniture.

The company prides itself on using only authentic materials, hand-worked by master craftsmen into unique pieces which will stand the test of time, to become the antiques for future generations. .

“We love being a part of the Pimlico Road Community, brilliantly curated by Grosvenor, making it simply the best area of London for interiors. Exciting times lie ahead with Newson’s Yard opening, undoubtedly bringing more interest to the area and more reasons to visit.”

Jamie Shawcross Director at Fermoie

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Nicola & Chris Cox Founders of Cox London

“Pimlico Road has a legacy as the epicentre of interior design and antiquities in London, due in part to Grosvenor’s ability to curate amazing places to visit in London. Throughout our time here and during our recent flagship upsizing, Grosvenor have been a supportive, responsive and visionary partner, from their asset management and marketing to their sustainability goals.”

GrahamTerrace

OrmondePlace

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BunhousePlace

CarlHansen

CoxLondon

Christopher Howe

EburyStreet

Grosvenor: Your partnerof choice

Grosvenor: partner choice

Grosvenor is your long term partner of choice. When you succeed, we succeed.

We’ve built up a wealth of experience over the last 340 years. We are the people behind the highly successful consumer destinations brands: Mayfair and Belgravia.

Since launching our new branding in 2021, we have seen Mayfair website visitor numbers grow by over 360%*.

Our values help to build loyalty and success across our communities, connecting people and services.

Flexibility, passion and collaboration are in our DNA. Whatever you need help with, we work with you to achieve mutually cost-effective business, sustainability and community goals.

Using our historic experience and future thinking, we help you to solve your practical and operational issues, allowing you to focus on what you do best – nurturing and growing your business.

Our promise:

We have a dedicated team to make sure the process, from start to finish, is smooth and efficient.

Our sustainable goals:

We care deeply about sustainability and are moving to become an environmental leader in the sector. We provide a sustainability advisory service to help you meet our shared goals to reduce your unit running costs.

Straight forward:

We provide you with a seamless leasing process and have developed a new Trading Lease, which requires minimal legal input, allowing us to agree a lease within 24 hours.

The basics:

We set up your utilities before you arrive and will manage your waste collection.

Added extras:

We are also happy to set up your Wi-Fi using our Prime Fibre connection. In addition, we can help with shop front and signage applications as well as outside seating requirements and if required, can deliver your fit -out for you.

Optional extras:

We work with partners who make sure your business is working at optimum levels. Whether its additional merchandising support, finding new staff or helping you to expand your customer and logistic potential, we can connect you with the right people.

Data and Insight:

We know how important data insight is for every business decision but we also know that independent brands don’t always have that resource. We offer best-in-class data and insight analysis for every retailer.

Communicating your brand:

We will also help you thrive as you become an integral part of the Grosvenor community, providing marketing and PR support and offering ongoing learning events through our “In Conversation” series.

Our aim is to make opening and trading as easy and straightforward as possible. So, we’ve reduced the barriers to entry in order to support you at every stage of the process: