Max Barna Resume 2025 by maxwelldbarna

Maxwell

D. Barna

4629 Baltimore Avenue Philadelphia, PA 19143

732.213.7397

Maxwell.Barna@gmail.com www.maxwelldbarna.com

Summary A former investigative journalist turned editorial director and growth marketer, I bring 15+ years of experience helping brands and publishers shape perceptions and connect meaningfully with real live people. Passionate about the intersections of content and consumer behavior, I specialize in creating winning omni-channel content strategies that drive engagement, as well as building and leading teams to create compelling narratives that inspire action.

Skills

Data-Driven Decision Making

Trend Forecasting and Keyword Strategizing

Audience Segmentation

Brand Storytelling SEO and Content Optimization

Cross-Functional Collaboration

Omni-Channel Strategy

Content Lifecycle Management Organic Growth Marketing

Creative and Art Direction Performance Marketing Analytics

Budget Allocation and Hiring

Experience Self / Content Innovation Strategist

JANUARY 2014 - PRESENT, PHILADELPHIA, PA

Craft and implement comprehensive content strategies for global brands and publishers in healthcare, lifestyle, travel, automotive, moto, technology, and luxury spaces.

● Created branded content strategies that helped global brands like Leica, BF Goodrich, Toyota, Harley-Davidson, Remy Martin, and Jameson Irish Whiskey expand their reach beyond traditional owned media and branded platforms.

● Wrote high-performing SEO-driven articles and blogs for B2C brands and publishers like GQ, Men's Journal, WebMD and Henry Meds, with dozens ranking in top Google search results for highly competitive keywords.

● Built and led a 10-person freelance content team to launch a "Food & Drink" vertical for Cool Material, increasing website trafﬁc by 150% within the ﬁrst six months

● Developed cross-platform editorial and marketing strategies for publishers like Cool Material and High Snobiety, driving substantial growth.

● Crafted high-impact campaign assets for iconic automotive and lifestyle brands like Volvo, Danner Boots, and Sailor Jerry, resulting in double-digit ROI increases for targeted campaigns

● Build and nurture long-term relationships with clients, delivering solutions that meet business objectives and enhance brand visibility

Notable Collaborations:

Publishers: VICE, NPR, GQ, Maxim, Thrillist, Playboy, Men's Journal, High Snobiety, Cool Material,

HypeBeast, Cool Hunting, Gear Patrol, Easyriders Magazine, Wrench Magazine, and others.

Brands: Henry Meds, Web MD, Leica Camera, Lexus, Volvo, Toyota, Remy Martin, Powers Irish Whiskey, Jameson Irish Whiskey, Slane Irish Whiskey, Milagro Tequila, Jose Cuervo Tequila, Buffalo Trace, Sailor Jerry Spiced Rum, Danner Boots, Harley-Davidson, Eagle Rider, BFGoodrich, Buck Knives, Booking.com, and others.

Choppers Magazine / Managing Editor

JULY 2021 - PRESENT, LOS ANGELES, CA

Managing Editor for Choppers Magazine, the iconic print publication celebrating the culture and craftsmanship of custom motorcycles

● Lead content strategy with EIC, driving a 27% subscription increase and launching a digital subscription model to diversify revenue.

● Oversee editorial calendar, manage freelance talent, and produce high-impact interviews and features.

● Standardized editorial guidelines across print and digital platforms, increasing publishing output from quarterly to bimonthly

● Collaborate on issue conceptualization and pagination to ensure cohesive storytelling

Leafwell, Inc. / Head of Content

JULY 2024 - OCTOBER 2024, MIAMI, FL

Head of Content for Leafwell, a brand on a mission to revolutionize access to cannabis and empower everyone’s wellness journey.

● Developed and executed a comprehensive content strategy, ensuring alignment with Leafwell’s brand vision and regulatory standards.

● Collaborated cross-functionally with Partnerships, Digital Marketing, Leadership, and Product teams to align content strategies with business objectives.

● Oversaw content creation and management, driving audience engagement and organic growth while maintaining brand consistency, particularly on the company’s blog.

● Monitored performance metrics using analytics tools, optimizing strategies based on data-driven insights to achieve KPIs.

Hims & Hers Health, Inc. / Sr Mgr, Marketing and Organic Growth Content

AUGUST 2017 - JULY 2024, SAN FRANCISCO, CA

Spearheaded the launch of Hims and Hers brands with high-impact full-funnel content, playing an integral role over seven years in shaping the strategy that transformed a scrappy health tech startup into a publicly traded industry titan

● Developed and executed end-to-end content strategies across branded and non-branded platforms, collaborating with Growth Marketing, SEO, Product, and other internal teams

● Deﬁned and maintained brand voice, tone, and style guidelines, creating editorial and medical review standards to ensure accuracy and alignment with company goals

● Led content creation and optimization, driving a 60% YoY trafﬁc increase and boosting blog conversion rates by 10%+.

● Scaled content production to 160+ posts per month, growing the library to over 3,000 blogs optimized for competitive telehealth SEO.

● Managed hiring and budgeting, overseeing a $800K+ annual budget and building a team of freelance and full-time blog writers, editors, and medical reviewers

● Maintained cross-functional editorial calendars to align blog initiatives across teams and maximize visibility and efﬁciency.

Education

Rutgers University / BA, Journalism and Media Studies

SEPTEMBER 2010 - MAY 2012, NEW BRUNSWICK, NJ

Summa Cum Laude, 3.98 GPA

Middlesex County College / AA, Liberal Arts English

SEPTEMBER 2008 - MAY 2010, EDISON, NJ

Summa Cum Laude, 3.975 GPA