The Vegas 2015 Licensing Source Book

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The Leader

Howdy partners

T

here is a good buzz about Licensing Expo this year from both sides of the Atlantic.

The bounce in the UK economy is giving confidence across the board and while not everything is rosy in the supermarket sector, even here licensing is being viewed more positively, evidenced by the increased engagement by the big grocers.

On the licensed property front, whether big screen, small screen and even smaller screen, things are looking good. The healthy slate of new film releases look set to get even stronger with the blockbusters earmarked for later this year while in the digital space, things are hotting up considerably.

All this and more is being reflected in the entries to our UK Licensing Awards. As LSB went to press our offices were being bombarded with packag and boxes of all shapes and sizes with entries to

this year’s Awards. Thank you to everyone for entering. If you haven’t booked your tickets (Tuesday September 15), get in quick as we are selling out fast.

Meanwhile, in Vegas, the winners of LIMA’s International Licensing Awards will be revealed the first evening of the show. We have been delighted to be involved with LIMA on these awards, contributing to the new branding, trophies, tribute book and production of the event. Looking forward to seeing you there on Tuesday night (June 9) if not before!

Jakki Brown, Ian Hyder, Rob Willis, Fiona Pavely The LSB team

Left: (left) Good on Anthony Temple (of Rainbow Designs and Dri) for organising The Light Fund Cycle Challenge which will see over 40 people from the licensing industry, including CPLG's Stephen Gould (right) and Warren Traeger (of Icon Live) to cycle over 300 miles between London and Utrecht at the end of June to raise money for charity.

With this issue

A World of Warriors Special Publication A Rugby World Cup 2015 Guide

The Licensing Source Book Vegas is published by Max Publishing, United House, North Road, London N7 9DP Ian Hyder - Joint MD Jakki Brown - Editorial Director & Joint MD Fiona Pavely - Editor Rob Willis - Business Development Manager Mark Grayson - Design Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: ianh@max-publishing.co.uk, robw@max-publishing.co.uk Web: www.thelicensingsourcebook.co.uk Copyright 2015. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

LICENSING SOURCE BOOK LAS VEGAS

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Ventures

Stories have always been at the heart of Penguin, but now we tell those stories in new and exciting ways. Penguin Ventures brings together our licensing, consumer products, TV production and live event strategies to ďŹ nd brilliant new ways to tell the world’s favourite stories.

For licensing and contact information regarding all properties contact: penguin.ventures@uk.penguingroup.com

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5 LSB LV Contents 2015_Art & Design LSB 21/05/2015 11:23 Page 5

What’s Inside?

8-13 State Of The Nation:

Contents

61 The Climbers In The Official Charts

The Buzz of Business

16-17 Vickie’s Vegas Vickie O’Malley shares her Vegas spa tips.

20-23 What Happens In Vegas…

Industry stalwarts reveal their Vegas show memories.

26-27 Insider Knowledge

42 32

What’s new in the ‘land in the sand’? Hotel concierges open up their ‘little black books’.

62-63 DHX A Year On 64-65 Thunderbirds Have Lift Off 66-67 The Nuts And Bolts Of Licensing Expo

68-73 Who’s There And Who’s Where?

Finding your way round Licensing Expo.

74-81 Licensing Expo Preview

28-29 Movers & Shakers

A taster of some of the licensing treats in store at the show.

The people moves in the industry.

84-85 State Of The Nation: Art & Design

32-33 Downes & Out Start Licensing’s Ian Downes’ take on the trade.

34-37 The Light Fund Action Having fun and raising funds for the industrywide charity.

40-41 Shopping In Vegas

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Retailers reveal their ‘shopping lists’ for the show.

42-43 Bearing All About Paddington 44-51 The Film Frenzy The blockbuster bonanza of movie licensing.

52-53 Chapter And Verse from David Riley 55 Power Rangers Are Fighting Fit 58-59 It’s All Happening In CBeebies Land

86-87 Awesome Stuff Life in the fast lane of AwesomenessTV.

88 Fact Not Fable Lionhead Studios’ launch of Fable Legends.

89 Buffer’s Guide To Gaming Paul Bufton’s view from his gaming chair.

88 16

90-91 What’s In Store At Nickelodeon As it opens its first UK store, Nickelodeon is also bolstering its preschool roster.

92-163 The Property Section And Licensee Showcase

90 LICENSING SOURCE BOOK LAS VEGAS

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STATE OF THE NATION: CORPORATE

The pace of life in the world of licensing is as busy as ever.

Here's a roundup of some of the latest goings-on.

The Buzz Of Bizz Doing It For The Girls DC Entertainment, Warner Bros.

Animation, Warner Bros. Consumer Products and Mattel are joining forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world, developed for girls aged 6-12.

DC Thomson has unveiled a raft of partnerships to bring iconic British teen magazine, Jackie, to a contemporary audience.

The slate of new deals spanning apparel, live events, music and homewares includes the first ever Jackie-inspired fashion line for women available exclusively from leading online fashion retailer, ASOS. Bringing new content to the live events category, a new production of Jackie the Musical is set to begin its nationwide tour of the UK later this year, while interiors company Surface View, will bring Jackie artwork to homes through a collection of classic 1970s murals, posters, canvas prints and window film. In addition, a collection of Jackie compilation albums have been released by Universal Music, featuring chart hits from the 70s.

Above: Proving that super heroes aren't just boys DC's Super Hero Girls.

Right: Surface is introducing a range of Jackie-inspired artwork.

Zeekay’s A YouTube Star Zodiak Kids has launched two multi-brand YouTube Channels, ZeeKay and ZeeKay Junior, geared towards the kids and preschool audiences respectively.

ZeeKay Junior, coming to the platform with already established base of 100,000 subscribers from existing Zodiak Kids content on YouTube, will feature new preschool content as well as key brands including Mister Maker, Waybuloo, Zack & Quack, and support new online pilots.

ZeeKay will champion popular owned kids brands, such as Totally Spies, Team Galaxy, Martin Mystery and LoliRock, while also serving as a hub for all newly commissioned (tween) content, such as CITV’s Scrambled!

Above: Zodiak Kids launches new YouTube channels including ZeeKay Junior.

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70’s Icon Returns

LICENSING SOURCE BOOK LAS VEGAS

Case Study: Truly Humbled Following two years of research and development led by TV presenter, author and farmer Kate Humble, Brands With Influence has signed a deal for BroadOak Toiletries to produce a range of bath and beauty products under the HUMBLE brand name.

With natural and biodegradable ingredients, as well as recycled and recyclable packaging, there are 11 products across two fragrances, with a complementary range of gifting and home fragrances to follow.

Below: Kate Humble (licensed by BWI) toiletries to launch.

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STATE OF THE NATION: CORPORATE

Anyone For Swapsies?

Above: Panini signs with FA.

The Football Association has penned a four-year deal with Panini, the world leader in the sticker collectable and trading card market, with the England team appearing in Panini collections for the first time since Euro ‘96.

The first collectable series, following the team on their quest to qualify for UEFA Euro 2016 in France, will be distributed globally.

Beanstalk Appointed Beanstalk has been appointed by Diageo to represent global brands Baileys and Guinness. Beanstalk’s remit is to manage and expand Diageo’s already extensive licensing programmes, comprising of over 40 licensees globally in the categories of food, gift and fashion/lifestyle. Among the talent brands Beanstalk is now representing is Genevieve Border, a celebrated US interior designer, with deals already on the table for bedding, lighting and furniture for adults and children.

Meanwhile Tinderbox, its digital arm, is kicking off global consumer products programmes for three of the titles it represents within the Microsoft Xbox portfolio: Fable, Forza and Killer Instinct. The agency is also working to pursue licensing opportunities for zombie survival game franchise, State of Decay.

Green Light For Rocket Rocket Licensing has been appointed as the panEuropean agent for Gas Monkey Garage, the preeminent brand in auto-tainment.

The Gas Monkey Garage concept is simple: Richard Rawlings and his crew of Monkeys turn rust to gold building the fastest, most badass cars around. In addition to traditional consumer products, the brand has been extended into restaurants, a music venue and has more expansion plans in the pipeline.

Right: Rocket signs Gas Monkey Garage.

Feline Globe Trotter Garfield continues to grow his global empire with new representation in Japan; direct-to-retail operations in Italy, France, Singapore, China, India, and Taiwan; and promotions in France, Spain, Belgium, Luxembourg, Indonesia, China and the USA. With licensing and newspaper syndication in 111 countries, television in 211 territories, and 17 million fans on Facebook, the cat has the planet covered, but there’s still room for expansion,s according to Garfield creator Jim Davis.

Roy Sees Pink Pink Key Consulting has been appointed by Egmont Publishing UK as the exclusive licensing agent for the publisher’s portfolio of classic comic materials, including Roy of the Rovers Battle (including Charlie’s War), Whizzer and Chips, Misty and Tammy.

Pink Key will be licensing an extensive archive of classic material and is seeking licensees to develop these classic brands into apparel, gifting and sportswear and equipment.

Above: Pink Key gets nostalgic with Roy of the Rovers.

Inset: Killer Instinct is one of the Microsoft brands that Tinderbox is representing.

Awarding Success Rewarding excellence in brand licensed merchandise, IP management and retail execution, Max Publishing (publishers of LSB and organisers of the Licensing Awards) is launching the Brand & Lifestyle Licensing Awards.

“The dynamism and innovation which is increasingly evident in brand licensing deserves to be celebrated and recognised with a prestigous awards programme,” explained Ian Hyder, joint md of Above: Brand & Lifestyle Max Publishing.

Licensing Awards launch.

The first award winners of the inaugural Brand & Lifestyle Licensing Awards will be announced at a stylish afternoon event taking place on Wednesday 20 April 2016 at The Dorchester in London, in front of an audience made up of retailers, licensees, brand owners and licensing representatives.

The awards have already the backing of licensing trade association LIMA, while Brand Licensing Europe will be the headline sponsor of the inaugural event. Total Brand Licensing is also on board as the official media partner.

Commenting on the launch of the first Brand & Lifestyle Licensing Awards, Ian Hyder and Jakki Brown, joint managing directors of Max Publishing, said: “We have been totally overwhelmed by the level of support and help we have already received in launching the Awards. We will do our utmost to ensure that they truly reflect and add further validity to this crucial and growing area of the licensing arena.”

Find out more about the Awards and how to enter at www.brandlicensingawards.co.uk. Entries open online on September 30.

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STATE OF THE NATION: CORPORATE

License This!

Brand Licensing Europe has announced a raft of new prizes, worth over £6,000, for the winner of this year’s License This! Competition.

Now in its sixth year, the competition offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new property with its roots in publishing, art and design, television or digital media. Entry forms and competition rules can be found at www.brandlicensing.eu and the deadline for entries is 4 September 2015. Brand Licensing Europe 2015 takes place from 13-15 October at London’s Olympia.

Twin Tweens Hoho Entertainment has joined forces with new digital platform TotallyTween for Mimi & Bibi, an original 26 x 2 minute animated show for 810 year olds. TotallyTween, a safe, secure online Above: Mimi & Bibi launches environment, was launched with TotallyTween. in the UK this spring as a ‘go to’ site for tweens to discover, discuss and create in an eclectic online world covering film, books, music, fashion, health, fitness, animals, cookery, craft and social issues.

In A Jam Start Licensing has announced a new deal for Burton’s Biscuit’s Jammie Dodgers in the form of a Jammie Dodgers Celebration Cake. The cake has been listed in Asda, Tesco and Sainsbury's, establishing itself in the celebration cake aisle.

A Facebook-led campaign has also been launched with licensee Streamline Foods to promote its range of Fruit Shoot Jam produced under license by Streamline. The campaign gives consumers the opportunity to create and upload their artwork using the squeezy Fruit Shoot Jam. Meanwhile, Trademark Products has been licensed to develop a range of apparel for Pot Noodle, tying in with the launch of a new Pot Noodle flavour, Sausage Casserole.

Left: A new range of apparel is to launch for Pot Noodle.

Brushing Shoulders With Royalty Battersea Dogs & Cats Home has announced a new licensee for its growing programme, with Summit Different launching a Battersea cycle jersey.

The Home’s brand licensing programme is set to grow during 2015 and to help guide the growing number of licensees, the Home has engaged Doodlebug Design to work with them on a new style guide to be launched later in the year.

Things have been very busy at the Home in recent months with the opening of the new kennels by HM The Queen in March.

Above: The Queen is dog-gone proud of Battersea.

Boys Vs Girls Zodiak Kids Studios’ The Secret Life of Boys has been commissioned by CBBC in the UK and ABC3 Australia.

The series centres on Ginger, an 11-year-old girl who has to spend her summer holidays with her English cousins, a family of four tween and teen boys. Ginger is an only child, unused to living with boys. Viewers can click around and uncover extra punchlines, character insights and the hidden secrets of Ginger and the boys.

Super Hero Record Breakers Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE) challenged fans to set a Guinness World Record for the largest gathering of people dressed as DC Comics Above: UK Super Hero fans did their Super Heroes recently. bit for the World Record Attempt.

In a 24-hour period, thousands of fans gathered around the globe to participate in the DC Comics Super Hero World Record Event by donning their favourite costumes inspired by DC Comics’ pantheon of Super Heroes, including Batman, Superman, Wonder Woman, The Flash, Green Lantern, Batgirl, Supergirl, Aquaman, Cyborg, Robin and Green Arrow.

Winx Fans Reunited The first ever worldwide reunion is being planned for fans of Winx Club – the global phenomenon loved by millions of young girls.

The magical reunion will be held in the town of Jesolo, near Venice, in September. During the magical four-day event the town will be painted pink and special Winx Club surprises will be waiting on every street corner.

Right: Winx will be painting the town of Jesola in Italy pink.

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STATE OF THE NATION: CORPORATE

Blame It On The Weather Nelly and Nora is a new animation series for preschoolers and the first ever to have its storytelling driven totally by the weather. The new series will screen on CBeebies in the UK, RTE in Ireland, and KiKa in Germany across the whole of 2015.

Brands with Influence (BWI) will manage the Nelly and Nora licensing programme across the world, with Walker Books licensing global rights for book publishing and Immediate Media licensing the brand for its CBeebies and Toybox magazines.

Above: There's a warm front approaching for Nelly and Nora.

Italian Lessons For Peppa The World of Peppa Pig (Il Mondo di Peppa Pig), a new themed attraction, opened its doors to the Italian public this spring. Set across 2,500mq just outside Milan, The World of Peppa Pig recreates some of the recognisable landmarks from the hit TV show including Peppa’s family home, Daddy Pig’s Above: Peppa Pig World car parked on the hill, Peppa and opens in Italy.

George’s playground.

Above: Industry members get on their bikes in the Miffy Cycle Ride for charity.

Miffy’s Pedal Power The Miffy & Friends Charity Cycle Ride Challenge will travel from 300 miles from London to Utrecht in four days, capturing all the excitement of the start of this year’s famous Tour de France Grand Depart opening weekend in Utrecht. Rainbow Designs’/Dri’s Anthony Temple has been leading the event, with 45 industry names participating, including CPLG’s Stephen Gould, Blues’ Patrick Bailey, Icon Live’s Warren Traeger and LSB’s publisher Ian Hyder.

Day 1 of this epic Cycle Route starts at the London O2 Millennium Dome before pushing along the Thames heading for Folkestone. Day 2 starts with a short ride to Dover, a ferry to Calais then back on two wheels with a steady 75 miles to Bruges. Day 3 will see another stamina challenging 72 miles to Hellevoetsluis, a seaside hotel on the Dutch coast and a refreshing dip in the North Sea. Day 4 involves a final 60 odd miles through the beautiful Dutch mountains and a hero’s welcome in Utrecht!

Strength In Numbers Making The Super List Superbrands’ top 20 rank has been announced, with British Airways taking the lead for the second year running, joined in the rankings by John Lewis, LEGO and Virgin Active.

Also making the list for 2015 are Heinz, Amazon, Marks & Spencer and Cadbury, with Google being the youngest brand on the list.

A group of licensees are pooling their ideas and feedback under the banner of The License Committee.

Currently consisting of Hallmark Cards, Ultimate Products, MV Sports, Smith & Brooks, Icon Live, Character and Fiddes Payne, the committee is looking to strengthen its numbers, with new members being sought from product categories not already represented.

The License Committee meets on a quarterly basis to discuss the world of licensing and share knowledge and experiences.

Nordic Qualities Copyright Promotions Licensing Group (CPLG) is extending its footprint in Europe, and is now open for business in Nordic and Central & Eastern Europe (CEE) with offices planned in Stockholm and Warsaw.

CPLG Nordic and CPLG CEE have been appointed by Mind Candy for its mobile game franchise, World of Warriors, and will also handle the licensing for DHX Brands properties including Teletubbies and Twirlywoos.

Princess Tales Corus Entertainment’s Nelvana Enterprises is partnering with actress and author Julie Andrews and her daughter Emma Walton Hamilton to develop a new animated girls’ preschool TV series based on their #1 New York Times bestselling book series, The Very Fairy Princess.

The book series includes eight titles, with a ninth book, The Very Fairy Princess: A Spooky, Sparkly Halloween, due out later this year. Slated to launch on air in 2016, the animated TV series will focus on Geraldine, for whom being a very fairy princess is less about appearances than it is about knowing what makes your heart sing, and having the courage to share that with others.

New Pets On The Block Get ready for the return of the world’s most beloved robotic pets – ZhuZhu Pets! with a new animated series based upon the property set for production.

The original ‘fab four’ hamster toys will be refreshed with an all-new look for autumn 2015. The series will also introduce an additional two new characters, pink and white Jilly and lavender coloured Tulip.

Above right: New series of ZhuZhu Pets set to air.

Award-winning Learning With Sooty Sooty’s latest foray into the world of preschool education – Fun To Learn Sooty’s Alphabet DVD has been awarded a prestigious Mum’s Love award from parenting magazine, Babyworld.

Above: Sooty scoops Mum's Love Award.

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– FORGANISERS ROM THE – OF

ORGANISERS OF LICENSING THTHE E LIC ENSING

AWARDS – AW ARDS – Breakingnew newground groundin in Breaking recognisingthe thedynamism dynamismand and recognising growthofofbrand brandlicensing... licensing... growth The Brand & Lifestyle Licensing Awards 2016 will break new ground in

The Brand & Lifestyle Licensing Awards 2016 will break new ground in recognising the dynamism and growth of brand licensing. These inaugural recognising the dynamism and growth of brand licensing. These inaugural awards will reward excellence in product innovation, brand licensing awards will reward excellenceasinwell product innovation, brand licensing management as retail execution. management well has as retail execution.

Launched by Max Publishing as (which a pedigree in both licensing and Launched

by Max Publishing hasAwards a pedigree both licensing and awards, exemplified

by The UK(which Licensing and in The Licensing Source awards,Book), exemplified

by The UK Licensing Awards and2016 Thehave Licensing Source The Brand & Lifestyle Licensing Awards already Book), Thewelcomed Brand & Lifestyle Licensing Awards 2016 have havehad already been by the industry, many of whom been welcomed by theinput industry, many of whom have had valuable into their creation. valuable inputat into creation.

The award winners will be unveiled an their official event held at The Dorchester, Park Lane, London Wednesday 2016, during The award winners willonbe unveiled at20 anApril official event heldaatlavish The afternoon Dorchester, event attended licensees, brand owners andarepresentatives.

Park Lane, Londonby onretailers, Wednesday 20 April 2016, during lavish afternoon awards are free to enter. The entering process be online eventThese attended by retailers, licensees, brand owners and will representatives. (accessed via the website) and will beentering active from September 2015.

These awards are free to enter.

The process will be30 online (accessed via the website) and will be active from September 30 2015.

For information on reserving tickets or tables to the event, please contact

Davis aton Createvents using or calling ForClare information reserving Ltd, tickets or clare@createvents.co.uk tables to the event, please contact 340085.

Clare Davis at Createvents+44 Ltd,(0)1183 using clare@createvents.co.uk or calling +44 (0)1183 340085.

For more information on entering The Brand and Lifestyle Awards or sponsorship please contact:

For more information on entering The Brand and Lifestyle Awards sponsorship please contact: IanorHyder: ianh@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk

Ian RobHyder: Willis:ianh@max-publishing.co.uk robw@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk Max Publishing, Unted House, North Road, London, N7 9DP. Rob Willis: robw@max-publishing.co.uk T: +44 (0)207 7006740 W: www.max-publishing.co.uk

Max Publishing, Unted House, North Road, London, N7 9DP. T: +44 (0)207 7006740 W: www.max-publishing.co.uk

HEADLINE SPONSOR HEADLINE SPONSOR

"We are delighted to be the headline sponsor of "We are delighted be the headline sponsor of these inaugural awards, to especially as they reflect these inaugural awards, especially as by they our commitment to this sector as testified thereflect our commitment to this sector by the growing Brands and Lifestyle sectionas oftestified our growing Brands andexhibition."

Lifestyle section of our Brand Licensing Europe Brand Licensing exhibition."

Darren Brechin, eventEurope director, BLE.

Darren Brechin, event director, BLE.

SUPPORTED BY

SUPPORTED BY

"Brands have really stepped up into the licensing limelight and The Brand & Lifestyle Licensing "Brands have really stepped up into the licensing Awards will duly recognise excellence in this field. limelight We are proud to build on & our existingLicensing and The Brand Lifestyle association with The Awards willMax dulyPublishing recogniseand excellence in this Licensing giving new field.Awards We areby proud to this build onawards our existing programme our wholehearted support." association with Max Publishing and The Kelvyn Gardner,Awards managing of LIMA UK. Licensing by director giving this new awards

programme our wholehearted support."

Kelvyn Gardner, managing director of LIMA UK.

MEDIA PARTNER

MEDIA PARTNER

“Total Brand Licensing is delighted to support The Brand & Lifestyle Licensing Awards 2016.

The 100 most valuable brands in 2013 were “Total Brand Licensing is delighted to support worth over $2.55 trillion, which would make them the 6thThe biggest country in theLicensing world by GDP, Brand & Lifestyle Awards 2016. ahead of Russia, Brazilvaluable and India.

- the sector The 100 most brands in 2013 were absolutely deserves its own dedicated awardsmake them worth over $2.55 trillion, which would that recognise extraordinary power of theby GDP, the 6th the biggest country in the world brand sector the licensing industry.” aheadwithin of Russia, Brazil and India. - the sector Francesca Ash, Publisher, Total Brand Licensing.awards absolutely deserves its own dedicated

that recognise the extraordinary power of the brand sector within the licensing industry.”

Francesca Ash, Publisher, Total Brand Licensing.

www.brandlicensingawards.co.uk

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STATE OF THE NATION: CORPORATE

Left: Georgia May Jagger gets a Minnie makeover.

Minnie The Fashionista Model Georgia May Jagger has been given a Minnie makeover by young British Designer Ashley Williams for Dazed Magazine, in a collaboration to celebrate Minnie Mouse’s enduring influence on the fashion world.

Let’s Hear It For The People London’s funky Sway Bar was the venue for the inaugural Licensing.biz People Awards in May, with 200 people turning out to see who would be the first worthy winners.

Above: Vicky Emily Aldridge of GB Eye was named Hill won Rising Rising Star - Licensee, with Vicky Hill of Star-Licensor Bulldog picking up the going for Rising Star - Licensor/Agent. Meanwhile, Start Licensing’s Ian Downes received the award for Outstanding Contribution to Licensing pipping LSB’s publisher, Ian Hyder, to the post!

The Licensing Deal of the Year award went to Nickelodeon and O’Keefe’s Bakery for its Teenage Mutant Ninja Turtles pizzas, while Marmite Easter Eggs from Kinnerton/Unilever scooped the Brand Extension & Beyond award.

Licensor Team of the Year was picked up by eOne for the ever-popular Peppa Pig, with Character World named as Licensee Team of the Year. Other awards went to Rainbow Productions in the Unsung Hero category, and The Entertainer for Retailer of the Year.

SpongeBob Experience A new SpongeBob SquarePants 4D interactive experience is set to open at Moody Gardens theme park in Texas.

Set in the Discovery Pyramid area of the park, The SpongeBob SubPants Adventure will take guests through all the stages of a submarine voyage with captain of the vessel, Patrick Star, before journeying to Bikini Bottom, with 4D elements including the smell of sunscreen and the popping of bubbles.

I Thought I Saw A Wussywat Aardman teamed up with Baby Cow Productions for its first preschool series, Wussywat, which launched on CBeebies this spring.

Wussywat follows the slapstick antics of a clever, curious cat who discovers new and interesting things through his innocent, uncoordinated clumsiness as he explores the seemingly infinite world of The Garden with his friends.

One Step At A Time Hit CBBC show The Next Step (Brands With Influence) is rapidly becoming a tween girl craze as Netflix bolsters the UK broadcast platform ahead of its second season.

Over 250,000 kids are watching each episode on iPlayer in addition to the first time viewing, taking the total viewing per episode up to 860,000. With a live tour following the series, and successful M&L campaigns in Canada, the show is now beginning to expand its Licensing programme in the UK.

NEWS IN BRIEF Carte Blanche Group has signed two new licensing •deals with Saban Brands, to produce a range of new

products around its iconic properties, Power Rangers and Paul Frank.

Hoho Rights has appointed Zippy as the new UK baby and toddler clothing licensee for Cloudbabies.

Zippy will be tasked with developing a range of baby and toddler apparel and accessories including nightwear, daywear, baby essentials and bibs.

Cartamundi is set to launch a new range of card games with packaging and design inspired by classic early Disney. The first three releases - Disney Mickey Mouse Retro Edition Happy Families, Disney Mickey Mouse Retro Edition Game Box and Mickey Mouse Retro Edition Game Box Compendium (Deluxe version) — will star the world’s favourite cartoon mouse as he appeared in his earliest years.

Nurture Rights has appointed IVS Group as the UK master plush partner for its preschool brand, Dinosaur Roar!

Join Toot and his sea-faring friends in Toot’s Harbour in a new app for preschool children, featuring all the characters from the popular TV series Toot the Tiny Tugboat. The new open-world game app is the first app based on the hit preschool TV series, Toot the Tiny Tugboat.

Copyright Promotions Licensing Group (CPLG) has been appointed by DreamWorks Animation to represent Felix the Cat and the publishing classic Where’s Wally? (Où est Charlie?) in France.

Children’s favourite Noddy is set to return to TV with a new series, Noddy, Toyland Detective, to debut in 2016 on France Télévisions’ France 5, bringing an allnew look to Noddy and the residents of Toyland for 52 new 11-minute episodes.

Penguin Ventures has signed the first tranche of licensees to the newly re-imagined Vintage Collection from Ladybird Books.

CBeebies favourite Mister Maker has been commissioned for a seventh series. The number one show for creative kids, produced by Zodiak Kids’ studio The Foundation, continues to be popular with Mini Makers across the globe.

Character World has scooped a prestigious award at The Walt Disney Company UK & Ireland 2014 Licensee Awards, after being named Business Partner of the Year.

Novel Entertainment is partnering with Fashion UK to provide a bespoke range of Horrid Henry branded apparel. A new collection of T-shirts, pyjamas, sweatshirts and socks featuring characters from the successful children’s entertainment property are now available at retail.

Hit CBeebies series Woolly and Tig has announced two new licensing deals. Immediate Media has confirmed a further two year inclusion of Woolly in its pre-school CBeebies magazine, while Redan will include Woolly in its Fun to Learn series.

HarperCollins Children's Books has renewed its publishing licence for the Hello Kitty brand.

Fashion retailer Zara has launched a statement collection from boy’s lifestyle brand Hot Wheels.

To celebrate 20 years of Guess How Much I Love You, Walker Books is partnering with children’s communication charity I Can, which works to ensure all children have the communication skills they need to fulfil their potential. I CAN and Guess How Much I Love You launched a Mother’s Day fundraising campaign linked to I CAN’s Adopt a Word initiative, with all proceeds going to I CAN.

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VICKIE’S VEGAS 2015

Spa-ring

Partners

Deal-making, client dinners, late nights and tequila take their toll.

Happily, Las Vegas boasts almost as many places to rejuvenate you as it does to ruin you in the first place. We know the licensing Industry loves a big night out and the after effects can be ugly. The good news is tha you need suffer no more; this year I’ve been looking into places wher you can be buffed, polished and, in one extreme case, IV-dripped, bac to your former fabulous self. Go on, treat yourself…you’re worth it.

T

here are a billon spas in Las Vegas.

Actually, 93 according to Trip Advisor.

Most will offer you th usual menu of facials, massages and manipedis. This being Las Vegas however, there are a number of less conventional treatments for the more adventurous or those with ‘wellbeing emergencies’ to address.

The “I never stray more than 500 yards from the Convention Centre” Treatment.

For those afflicted by the invisible force-fie surrounding the Mandalay Bay complex, fear not, you have Bathhouse at The Delano Above: Treats from The (formerly THE Hotel) which is Bathhouse at The Delano.

Right: Are you ready for reportedly one of the top spas in Las Pablo’s magic fingers?

Vegas. They certainly have many Below: A ‘go on, you’re worth it’ approach is delicious-sounding things to try, not needed to book yourself a Diamond Magnetic Life least the ‘Double The Pleasure’ a twotreatment at the Mandarin Oriental. masseurs-at-once-thrill. Crikey.

16

LICENSING SOURCE BOOK LAS VEGAS

Vickie O’Malley, founder of Rockpool Licensing and a women who knows her stuff on lots of subjects shares some of her top tips of how to make the most from a trip to Las Vegas.

The “If I spend enough money, it’s bound to work” Treatment.

At the Mandarin Oriental you can experience the Diamond Magnetic Life Body Treatment.

Apparently luminous mud containing diamond dust is applied and then you are massaged with ‘magnetic tools’ after which gems are placed at various points on the body. I’m afraid there is no further description of the ‘magnetic tools’ nor images to illuminate and so you shall just have to use your imagination. They claim this will balance your chakras, eliminate stress, fight aging and bring maximum well-being. Oh you cynical thing! Look, it’s a $285 massage, it has to work!

The “I do whatever Trip Advisor tells me to do” Treatment.

I am always more than ready to believe that recommendations for places ‘Off Strip’ are to b taken very seriously. If the review on Trip Advisor is anything to go by, Bella Vita on East Sunset, is Nirvana. They rate it #1 spa in Las Vegas and reviewers are especially enthusiastic about, Pablo, one of the spa’s owners. Irene M’s praise is typical: “Pablo is the man, he is caring and passionate in his work, he has magic fingers. OMG he knows all the trigger points! I would

16-17_Vegas_LSB_Art & Design LSB 18/05/2015 10:51 Page 17

VICKIE’S VEGAS 2015

love to steal him and stick him in the closet.” I promise you that I did not make that up and, the minute I stop laughing, I am making an appointment.

The “It is simply not possible to have hair that is too big” Treatment.

I wore out a very tiny, spindly-armed hairdresser in London once; getting her to “bouff it up a bi more”. This simply wouldn’t happen in Las Vegas, they really understand ‘massive hair’.

There are salons galore, but I am particularly enticed by Blowout Dollhouse (ah, interested again now aren’t you fellas?) which can be found Downtown. A blow dry starts at just $35.

If, however, the previous night left you so ruined you that you cannot leave your room for fear of frightening the locals, how about Dollheads, a mobile beauty services outfit that will come to your hotel room to do your hair and make up?

Packages start from $75 including travel. Oh, I wish that ‘travel’ meant to London W12.

The “Gentlemen’s” Treatment.

For the boys, I’m happy to say that The Art of Shaving can be found at several places across Las Vegas, including The Shoppes at Mandalay Bay. A traditional barber, its signature treatment is the Royal Shave. It’s the full hot towel, shaving foam and cut throat razor treatment, followed by an essential oil mask and moisturiser. It tickles me to think of members of our male contingent lying there, trying to relax but thinking “I hope no-one sees me with this face pack on”.

The “My face is past redemption but at least my extremities look nice” Treatment.

Left: No such thing as hair

Nail bars are of course that is too big in Vegas!

Below: Nothing is unsolvable two a penny in the US in Las Vegas, thanks to The and LV is no exception. I Hangover Bus. Bottom: Come on boys, you can have faces as soft as a love the sound of baby’s bottom during the AM/PM Salon on show thanks to the Art of Shaving!

Industrial. The packages for manicures and pedicures become more elaborate, rising from bronze, silver and gold through to The Ultimate Titanium. The UT can be applied to hands or feet and comprises eight processes from salt scrub to paraffin o polish. All this for just $35 for your hands, $55 for your feet or $85 for both.

The “Desperate Situations Call For Desperate Measures” Treatment.

You were led horribly astray and wake to find yourself incapable, close to death and in danger of losing your job/dignity/anything you might eat or drink in the next eight hours. Actual medical treatment is required and, this being Las Vegas, you can find it aboard the ultimate loser cruiser The Hangover Bus. Founded by Dr Jason Burke (real name) who is a board certified anaesthesiologist. The bus can be called to your hotel and thereupon you are hooked up to an IV Drip and ‘cured. The basic drip contains ‘IV Hydration’ (water?), vitamins, antioxidants and headache medication. The ritzy package ‘Rapture’ has extras including an amino acid cocktail, a shot of B12 in your bum and a 30 minute oxygen hit. The Rapture costs $259. If you are incapacitated to the point that you cannot make it to the bus or the Hangover Heaven clinic, for another $300, a physician will come to your room to administer the treatment.

That’s a $559 hangover cure. I suggest a pint of water, two Ibuprofen before bedtime. And eye drops ready for the ‘morning!

LICENSING SOURCE BOOK LAS VEGAS

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094-095_Vegas LSB 2015 12/05/2015 12:28 Page 94

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WHAT HAPPENS IN VEGAS...

Voices Of Experience For those descending on Vegas for the first time, don't be put off, but you're in for a craz ride. What you do during show hours is just one part of the equation - don't forget that there's plenty of 'après' work that takes place, so make sure you get plenty of rest before taking off - you're going to need it! LSB spoke to some 'voices of experience' from th industry to find out their top tips for surviving and making the most of the show.

Rachel Wyatt, marketing director, Kinnerton Confectionery: "Don't be surprised if you can't sleep, if this is your first visit to the Licensing Show in Las Vegas a number of things will work against you feeling fresh as a daisy..jet lag and oxygen being pumped into the hotels.

Most of the licensing world that travel in from Europe are awake late into the night (early hours) and a lot of networking takes place in the evening – be sure to make an effort – Eye Candy at The Mandalay Bay [now in what is being called The Delgano] is a hot spot of International networking.

Another tip: The Four Seasons, The Mandalay Bay and The Hotel are all connected to each other and to the exhibition so you can walk indoors in lovely air conditioning to the show – word of warning, it's a long walk from these hotels to the show, so build in some time to get to and fro and wear your walking shoes! Likewise, if you have any meetings off site back at any of the hotels, build i the travel/walking time between meetings.

Many of the Large American licensors start their big presentations on the Monday where the show formally starts on the Tuesday, be sure to badger your local contact for invites as they tend to invite the US licensees first and us Europeans need to fight our way onto the guest list Finally, if it’s your first time in Vegas, and while we are all there on business, you Jennifer Zolan, president, should try to do a bit of sight-seeing/taking The Zolan Company: in a show, eating in lovely restaurants with "For aperitivo or after dinner drinks, views of the strip or crazy restaurants in your the Rooftop Pool Bar of the Marriott spare time. Love by Circus de Soleil is Grand Chateau on E. Harmon Avenue amazing or you could go to SW at the Wynn is a wonderful place to relax and and sit outside, by a lake and watch a giant unwind with some of the greatest Las frog sing to you. The Mandarin Oriental is Vegas skyline views. It is especially beautiful late at night when the stars perfect for lovely drinks and views of the are out and the bright lights of Vegas strip too." are all aglow. I think it is one of the best skyline views in the city."

20 LICENSING SOURCE BOOK LAS VEGAS

Top: You can't beat the Vegas skyline.

Above left: Why not have a frog sing to you while eating your dinner at the SW at the Wynn.

Above right: You can't beat the Cirque du Soleil show in Vegas.

Left: Jennifer Zolan.

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WHAT HAPPENS IN VEGAS...

Henna Riaz, managing partner 360 Audit: “My top tip would be to get all your meetings booked in advance as people's diaries are jam packed in Vegas day and night.

Preparation is key. If you don't manage to achieve this and you really want to connect with people - the best place to head to after midnight is Eye Candy at The Hotel [which has recently changed its name to The Delgano] at the Mandalay Bay. At some point in the evening all the movers and shakers of the licensing industry find themselves there and I know a lot of new introductions and business opportunities have come about in this bar. It's the old fashioned way of doing business, but it still works.

One of my favourite memories from last year's show was throwing balls at the Lowe boys throughout. They were dressed up in suits with Velcro patches all over them, making them walking targets. These boys are not only fun, they are a highlight of every Vegas show. I can't wait to see what they have in store for us this year with their latest choice of attire.”

Left: Henna Riaz.

Below: The Lowe Boys at last year’s show. Since then, Richard Radford, (on the left) has joined Centum Books, but will no doubt they will all be up to jolly japes this year too.

Ian Downes, director, Start Licensing:

Left: The Sports

Book Room can be a "One recommendation I would make is to grab a seat little oasis of calm. in the Mandalay Bay's Sports Book room. It is like a Far left: Ian Downes' runner Australia large scale betting shop with a cinema-sized screen Day didn't quite win at Ascot, but he got showing a multitude of sports events simultaneously to enjoy the race in ranging from basketball to ice hockey through to style. boxing and baseball, including horse racing from small US tracks with charming names.

I enjoy it because it is an unexpected oasis of calm in the hurly burly of Vegas and I have found it a place I can sit for an hour or so collecting my thoughts. And hopefully some winnings!

They were also very accommodating to me when screening a race live from Royal Ascot that I had a runner in one morning US time. It was great to see my supersized horse on the big screen leading the field miles away in Ascot. I was the only one watching at 8am! Sadly Tim Kilby, brand director at Character World: Australia Day didn't stay in the lead that “I find that some of the most successful outcomes have come from unexpected meetings I wasn’t day, but it was a thrill to see him ‘Live in planning to have or during a beer at the bar Las Vegas’ and a nice touch by the afterwards. Leave plenty of Sports Book guys to find the race time to immerse yourself in and show it.” the show over the three

days and whatever you do, don’t forget the evenings are just as important for business, so no matter how tired/jetlagged you are always say yes to an evening invitation!”

Above:Tim Kilby.

Right: No matter how jetlagged you are always make sure you attend evening events.

Trudi Hayward, svp, head of global merchandising, ITV Studios Global Entertainment:

Left and below: Trudi Hayward loves a Mojito!

“My top tip for the Vegas would be to make sure you wear a comfy pair of shoes while at the show! It's a long walk from the Mandalay Bay hotel to the exhibition centre as I found out the hard way last year when wearing a pair of stiletto shoes. I ended up walking bare foot back from the show as I was in total agony by the end of the day!

One of my most memorable moments from last year’s show was the excitement surrounding our stand itself and with TB1 preparing for take-off th oughout the three days, our stand was by far the one of the loudest. I think we may have ended up driving surrounding exhibitors around us insane with the noise though!

My favourite tipple has to be a classic Mojito and Vegas is the perfect opportunity to enjoy plenty of them over the course of the very busy week!”

LICENSING SOURCE BOOK LAS VEGAS

21

022_Vegas LSB 2015 12/05/2015 15:43 Page 22

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20-21-23_v8_Art & Design LSB 18/05/2015 11:00 Page 23

WHAT HAPPENS IN VEGAS...

Geoffrey Reynolds, managing director, Centum Books: "My top tip for Vegas is stay away from Vickie O’Malley! On a serious note you cannot miss the dining experience at the Wynn’s SW Steakhouse against the backdrop of a somewhat surreal nightly show, on the Lake of Dreams or at the Prime Steakhouse at the Bellagio."

Inset: Matt Goss 'thanking' John Vasta (right) for his enthusiastic support!

John Vasta, owner, Black Mint Licensing: "One top tip I have for an inexpensive snack or meal is the tucked away Backstage Deli at The Luxor. It's a good place to grab a quick bite after a busy day at the fair or possibly later in the evening after a few drinks at Mix Lounge.

From an entertainment point of view (and I must caveat this by saying that I wasn't a major Bros fan growing up!) one evening in Vegas I found myself at Matt Goss' Show at Caesar's Palace. Of course I went in partially sceptical, but thoroughly enjoyed the show...so much so that Matt personally came over and thanked me and my group for the energetic support of the show!"

Ruth Leonard, director of marketing, Carte Blanche: "As you might tell from my photo – I am more an outdoor girl than a Vegas party girl, (don’t believe all the stories!) but that said my top tip for getting the best out of Vegas is to understand that the best meetings are often done away from the show floor. On my first visit several years ago I underestimated the power of networking in such an entertaining environment, so basically be prepared for no sleep for a few nights and you won’t go far wrong! I am possibly the only person who has been to Vegas and never gambled, not even $1 in a slot machine – boring maybe, but the more time you can create for networking and building a few hours in the schedule for the impromptu meetings arranged over drinks the night before has proved really valuable!"

Above: Ruth Leonard.

Right: Be prepared for no sleep stay awake!

Inset: Don't miss Wynn’s SW Steakhouse on the Lake of Dreams.

Ashley Holman, director, UK hardlines and business operations, Nickelodeon Consumer Products: "I’m a fan of Vegas following my introduction to the city two years ago, but it is surprisingly large and takes a relatively long time traveling from hotel to hotel so you do need to plan. My personal top tips include starting as you mean to carry on with a night out at Tryst nightclub at The Wynn. It’s small enough that you won’t get lost on the dancefloor, over the top with a waterfall overlooking the DJ booth and decadent with red velvet everywhere.

One issue with Vegas is that people can lose track of time and hours can pass in what feels like minutes. One funny memory includes having a meeting with someone who was wearing the exact same outfit as the night before. They will remain nameless but fresh they were not.

In terms of eating, I really enjoyed Sushi Samba at the Palazzo for some smart dining, but you have to try Margaritaville overlooking The Strip. You can sit outside under the cooling water mist and watch the hustle and bustle while enjoying the Volcano Nachos they are AMAZING! Most of all I enjoy catching up with industry friends from far and wide."

Above: Ashley Holman.

Right: Tryst nightclub is a great place to throw some shapes.

LICENSING SOURCE BOOK LAS VEGAS

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Concierges’ Insider Track

Eat, Drink

y r r e M e B

Las Vegas may be the city that never sleeps, but it is also a city that is constantly evolving and so it’s handy to know who’s in the know. LSB checked in with some of the leading concierges to discover the latest round of cosmetic transformations in this ‘land in the sand’.

The New Attractions

Top: The new Linq hotel has access to the 550 ft High Roller.

Above right: The new Omnia nightclub at Caesars Palace.

Above middle: A 14-foot structure made of 924 custom-cut Swarovski crystal spheres at Grand Bazaar Shops.

Right: The first phase of Resorts World opens in 2015.

26

Claiming to be one of the biggest in Vegas, at more than 75,000 sq ft, Caesars Palace has opened its new Omnia Nightclub, replacing the now defunct Pure nightclub. The multi-level venue encompasses a seductive ultralounge, a high-energy main room and mezzanine, as well as a breathtaking rooftop garden showcasing panoramic views of the Las Vegas Strip.

The Linq Hotel is now finished and open to the public (including those in the licensing industry!). Aimed at a younger

LICENSING SOURCE BOOK LAS VEGAS

clientele, guests have prime access to the new Linq Promenade and High Roller, which stands at 550 ft tall above the Strip.

The first phase of the highly anticipated Resorts World is due to open for business during 2015, but perhaps not quite in time for Licensing International Expo. The finished resort will include features such as a Great Wall replica, some of the highest observation decks in Las Vegas, a huge aquarium, and pandas on the property. The first phase opening this year will include a portion of the casino, villas, and shopping options.

Adjacent to Bally's on the city's busiest corner of Las Vegas Boulevard and Flamingo, Grand Bazaar Shops is said to ‘open this summer’ (so you may be in luck during the show), combining contemporary, interactive shopping with mustsee attractions and world-class dining. Providing a dazzling spectacle every evening will be the sparkly 14-foot structure made of 924 custom-

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Concierges’ Insider Track

Show Stoppers The iconic country duo of Kix Brooks and Ronnie Dunn are headlining at Caesars Palace from June. ‘Together in Vegas’ will comprise 24 shows a year, for two years, currently scheduled for June, July and December 2015. The pair will be co-headlining with their long-time pal and sometime duet partner, Reba McEntire.

Top headliners for 2015 on the Strip include Olivia Newton John, Britney Spears and Elton John. The Elton John Show in Las Vegas, is coming to the Colosseum at Caesars Palace, Olivia Newton John will grace the stage of the Flamingo Hotel throughout June, while Britney Spears comes to The Axis at Planet Hollywood this August (if you want to head back for it!). Other confirmed acts for the Strip in late 2015 include Santana and Rod Stewart.

Above: Stars including Bruno Mars and Ed Sheeran will be appearing in Rock City.

Left: Country legends Reba McEntire and Brooks & Dunn are headlining at Caesars Palace from June 2015.

Right: Neil Diamond is coming to Mandalay Bay.

cut Swarovski crystal spheres. Dining options within the shopping centre will include the first Las Vegas Wahlburgers, Katana-Ya, SkinnyFats, Nacho Daddy, Nazar Turkish Ice Cream and Jimmy’s Seaside Fries. Big name retailers will include Superdry, Roc Republic and Del Sol, with a range of health & beauty and speciality stores also in the line-up.

Tropicana Las Vegas on the South Strip is undergoing a major expansion, with a new 275,000 sq ft shopping mall along Las Vegas

Boulevard opening later this year so there is bound to be some construction underway to whet your appetite. With dozens of stores and restaurants covering three storeys, the mall is being built in front of the hotel but sadly isn’t due to open until after the show.

The front of New York-New York and Monte Carlo hotels are being revamped, with new strip facing bars, restaurant and retail units, with some due to open in time for Licensing International Expo.

Restaurants Just opened is Michelin-starred chef’s Julian Serrano’s restaurant, Lago. A new take on social dining, Lago's small plate menu will celebrate Chef Serrano's creativity and signature flavours, and deliver a dynamic new experience.

Offering diners great views of the Bellagio Fountains, the restaurant takes over the former Circo space.

Country singer Dierks Bently is bringing a branch of his down home Whiskey Row restaurant to, the pedestrianfriendly promenade in between New York-New York and Monte Carlo. Opening just in time for Licensing International Expo and to catch the summer tourists, the venue promises American gastropub fare, plenty of brews on tap, a specialty menu of whiskey shots and live music each night.

Gordon Ramsay is opening a fish and chip shop this summer, on the Linq Promenade, for a taste of something British, with fish being fried from this summer. But it won’t just be fish on the menu as Gordon will also be serving up dishes such as bangers and mash, chicken planks and sausages.

Family friendly restaurant the Rainbow Café has just completed its move from the MGM Grand to the Harmon Corner shops next to Planet Hollywood.

Celebrity chef Brian Malarkey is bringing his Searsucker restaurant to Vegas, just in time for Licensing International Expo. The former Top Chef contestant will offer his own take on classic American comfort food, including his signature eggs and bacon, which involves a poached egg and brown butter hollandaise sauce, beer- braised short ribs and a healthy 38-ounce Tomahawk rib eye.

Above: Gordon Ramsay is opening a fish and chip shop on the Linq Promenade.

Left: Chef Masaharu Morimoto is opening a new Japanese restaurant at The Mirage.

Below: Brian Malarkey is bringing American comfort food to Vegas.

LICENSING SOURCE BOOK LAS VEGAS

27

28-29 Movers & Shakers_v8_Art & Design LSB 18/05/2015 11:13 Page 28

PEOPLE MATTERS

Movers

Promotions, expansions, reorganisations and marathons - it's all been going on in the licensing industry.

& Shakers After 18 years with the company Bruno Schwobthaler has left Warner Bros. Consumer Products (WBCP) where he held the position of senior vice president marketing, sales & Bruno Schwobthaler business development EMEA. He leaves the company to pursue his own business development projects in licensing and brand management.

Meanwhile, Paul Bufton has rejoined Warner Bros.

Consumer Products, having left to work for Rovio Paul Bufton.

Entertainment for 10 months as vp EMEA, consumer products licensing. His new job title at Warner Bros.

Consumer Products is vp licensing and business development, WBCP EMEA. Leslie Ferraro has been appointed president of Disney Consumer Products. Leslie, who was previously executive vice president of the company’s Walt Disney Parks and Resorts Leslie Ferraro division, replaces Bob Chapak in the presidential post. Bob is now chairman of the Parks and Resorts division, having taken over from Thomas Staggs who is now chief operating offic of the Walt Disney Company.

28

LICENSING SOURCE BOOK LAS VEGAS

Bulldog Licensing has announced that Helena Mansell-Stopher has joined the company as retail licensing director.

Helena is an industry veteran having held Helena Mansell-Stopher senior positions at Hit, 4Kids, Marvel and most recently was UK Consumer Products Territory Lead at Mattel.

Sissel Henno has joined the regional EMEA team of the Walt Disney Company as director licensing sales, Lucas and Lego . This role comprises a pan-EMEA toy remit for Star Wars, as well as a cross-category focus on growing the Star Wars licensing programme across Sissel Henno the region. In addition to this, Sissel will be responsible for the Lego licence across the portfolio of Disney brands throughout EMEA. She was formerly head of brand licensing (Europe) of Sega Europe.

Jason Rice has joined Sega Europe as director of brand licensing with responsibility for heading up the company’s licensing Jason Rice business and the team for the EMEA region.

An industry veteran with 18 years experience Jason most recently worked at Cartoon Network where prior to leaving he was category head for toys.

28-29 Movers & Shakers_v8_Art & Design LSB 18/05/2015 11:13 Page 29

PEOPLE MATTERS

Amscan International has welcomed an additional member to its licensing team Liz Brown, to help manage its everexpanding portfolio of licences. Liz joins in the newly created role of licensing associate Liz Brown EMEA, and brings a wealth of commercial and retail marketing knowledge and experience across multiple sectors.

Entertainment One Licensing (eOne) has announced the appointment of Nina Leong as senior vice president, lifestyle, based in its California’s office.

Nina has served as a Nina Leong consultant for eOne’s Lifestyle division since October 2014.

Nina Leong replaces Cindy Bailey, founder of Art Impressions, which was acquired by eOne in 2013, who has transitioned out of the business. eOne has also announced that Jillianne Reinseth has been appointed vice president, creative affairs for eOne Family. Based in Toronto, she will lead creative affairs for eOne Family and oversee linear content acquisition, development and production. Prior to Jillianne Reinseth joining eOne she served as vp of creative affairs for Nerd Corps Entertainment.

Former controller of CBeebies, Michael Carrington, is now heading up Zodiak's new Kids Studio. Meanwhile, Marathon Media's chief creative officer Eryk Casemiro has been appointed cco of Zodiak Kids Studios and Gwen Hughes has been named md Zodiak Kids Studios.

Mattel has announced Christoper A. Sinclair has been appointed as ceo having acted in the interim role since January. He will also continue as Mattel chairman. Mattel also announced the appointment of Michael J. Dolan as independent lead director.

Phil Carroll, former head of book buying for Sainsbury's supermarkets, is to join Pedigree Books initially as its interim head of sales.

Phil Carroll

Sesame Workshop has announced four new appointments to his executive team.

Steve Youngwood joins as wood chief operating officer (he Steve Young was formerly evp & general manager of digital media & entertainment products at Nickelodeon); Sherrie Westin (formerly evp and chief marketing officer of Sesame Workshop) takes on the new role of executive vice president of global impact and philanthropy; Brown Johnson joins as executive vice president and creative director; and Joseph Salvo joins as executive vice president and general counsel.

Children's TV production company The Fred Rogers Company is expanding its team with a new marketing director, Suzanne Masri.

She joins The Fred Rogers sri Suzanne Ma Company following her more than 20-year tenure at WETA Washington, D.C., one of the largest producing stations of new content for public television in the United States.

Epic Rights has promoted Lisa Streff to the position of evp of global licensing as it plans to grow the global licensing 'exponentially.' She will report to Dell Furano, ceo of Epic Rights.

Universal Pictures welcomes three new executives.

Santiago Capdepon joins as senior vice president of finance, strategy and operations having previously held numerous roles at The Walt Disney Company, most recently chief financial officer of Disney Stores globally. Stephanie Kraus joins as senior vice president of creative and brand assurance. Prior to joining Universal, Stephanie was chief creative officer at Strategic Partners. Marc Low joins Universal as senior vice president of consumer products, international. Before joining Universal, Marc worked for The Walt Disney Company.

LICENSING SOURCE BOOK LAS VEGAS

29

030-031_Vegas LSB 2015 14/05/2015 09:23 Page 30

2014

BAFTA WINNER Children’s International Award TM & © 2015 Cartoon Network.

A massive

46M viewers across EMEA in Q4’14!

Source: Techedge, Local Individuals Target, All Day, Q4 2014.

2014 BAFTA CHILDREN’S CHANNEL OF THE YEAR. Contact: graham.saltmarsh@turner.com

30

030-031_Vegas LSB 2015 14/05/2015 09:23 Page 31

POWERPUFF GIRLS

ARRIVING

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Downes & Out

Time For The

Digital Watch

After taking a sabbatical last year from Las Vegas Ian Downes, founder of Start Licensing is boarding the Vegas Express again this year. He explains why he feels the Las Vegas Show is a red letter one in the licensing calendar, and not just because of the casinos, magicians and 80s revival shows.

A

s a UK based agent who spends most of his time working in the UK market, a lot of people challenge me to 'justify' the trip and expense of attending the Licensing Expo in Las Vegas. My view is that the show provides me with a great opportunity to review developments in the market and to trend-spot.

The American market is often more innovative, creative and risk taking than our own. There are good insights to be gained from it. Plus the international aspect of the show is also important and it is great opportunity to meet with colleagues from other markets and exchange views.

Finally, I think the show, rather like BLE, is now a 'date' in the planning calendar for licensees and retailers. They use these shows as opportunities to take stock, evaluate and make decisions.

32

LICENSING SOURCE BOOK LAS VEGAS

Above: Brands like YouTube sensation Zoella represent opportunities for licensing.

Left: Dinosaur Roar will have a digital presence from the outset.

Bottom left: Ian Downes at IFE with The Gruffalo.

With trendspotting in mind it is noteworthy that a key feature of the Licensing University programme this year is a focus on Digital Media with the introduction of the Digital Media Licensing Summit. The summit features exhibitors from the digital space and is highlighting the potential for licensing in this sector using digital content. In the UK there has been great success with books written by prominent YouTube 'celebrities', such as Zoella, whose book Girl Online published by Penguin was reported to be 2014's fastest selling book.

Another example is the success of the Pointless book, written by vlogger AlďŹ e Deyes. Both these are examples of brands that are emerging from the digital sector that might well go onto be successful brands in the wider licensing sector.

However, a key challenge with these kind of opportunities is ensuring that the huge awareness they have among consumers is translated to licensees and retailers.

I remember a few years ago being in Central Park in New York in July. There was a queue of very excited teenage girls snaking around the

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Downes & Out

New Business Can Keep You Appy I recently attended the International Food Exhibition to seek new partners for our brands.

There were a few examples of licensing in evidence and one of the most interesting one was The Gruffalo licensee Appy Foods. Appy Foods has shown how licensed characters can be used to help a start-up business, but also that old conventions do not always need to restrict new product development.

Bobby Patel, the founder of Appy Foods explained that the company's approach has changed direction since it first started and subsequently there will be more changes on the horizon regarding how it selects license partners. "Ultimately our new position is much more in line with the most recent licences we have started to work with being The Gruffalo and Peppa Pig. We chose these characters as we wanted brands that enthuse the same positive family values that we want to encourage for our healthy eating products," he said.

"Licences always create great opportunities, mainly because people recognise the product without ever seeing it before, this works both for the consumer and the buyer of our product."

A key to the future success of digitally-driven brands will be their ability to create awareness among the licensing community and part of this will be education. Furthermore, there will need to be a commitment to design development, translating these opportunities into design formats that are useable across a range of products.

The rise in consumption of digital media is also a great opportunity for the licensing community in terms of consumer and business marketing for properties. We are currently acting as a consultant to Nurture Rights for its Dinosaur Roar! property. The plan is to develop the property through an exhibition, publishing, a theatre show and a television series, but a core part of the strategy is a commitment to creating content for YouTube, such as short form programmes featuring craft and activity ideas. We have also Easy Squeezy started using digital marketing We have been working digital to support our properties. We marketing agency Cogent Elliott to support the Fruit Shoot Jam recently launched a Start range from Streamline Foods.

Licensing YouTube channel as a Running from February 1, Jam Art platform for business-towas a three month contest giving Facebook users a chance to business films. create, then upload jammy works It is clear that licensing needs of art made using Fruit Shoot to be aware of what is Jam’s easy squeezy jam.

Ian Covey from Cogent Elliott explained: "To give the campaign happening in the hidden world of an initial boost we used a simple mechanic: a jam giveaway digital content. It is likely that we will offering a free bottle of Fruit Shoot Jam to each of our first 200 see more opportunities emerging fans, amplified through blogger outreach. After two weeks the community had grown from zero to 2,750." over the next year, but it is "As the community grew, to encourage fans to return to the important that while the 'new' is Page, we launched ‘Easy Squeezy Snap’ - a Facebook game embraced there is also some regard based on the family favourite game ‘pairs’ using Jam Art on to the disciplines of the 'old' - that the cards." there is good information available, The results of the campaign good design work developed and a have vastly exceeded expectations. Although it’s still vision for long-term development. live, in just 10 weeks, we’ve I am looking forward to the Las grown the community to over Vegas comeback tour. Watch out…I 4,300 Fans and reached 155,000 people with Fruit will be making a YouTube film for Shoot Jam branded content.

Start Licensing.TV!

park, apparently waiting to say “hello” to a rather unassuming young man who was posing for photos and signing postcards. I had no idea who he was - nor did anyone else over 25 it seemed, but on enquiring he was apparently the latest 'YouTube star from London, England'. The point being that an 'event' and an 'opportunity' had passed a lot of people by - we were literally oblivious to it. But those 'in the know' knew all about it and were motivated by it. Whereas in the past, when successes have emerged from TV, film, music and even gaming to a degree, there has been some awareness of them by commercial partners. In broad terms younger consumers are more likely to bypass 'old media’ to consume 'new media’, so it is increasingly likely that opportunities will emerge from platforms of which commercial partners are clueless.

Left: Digital marketing has been a boost for brands like Fruit Shoot.

Below: A Facebook campaign called for some sticky artwork to boost brand recognition.

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The Light Fund

Collective

Effort

Through the licensing industry’s generosity, The Light Fund, our industry’s own registered charity has raised over £800,000 since its inception a decade ago.

The recent Northern Quiz, Karaoke event, Golf Day and upcoming Cycling Challenge and Treasure Hunt, this year’s fundraising has got off to a great start Left: Roy Lowe’s Martin Lowe (far right) of the organizing committee presenting the clever folk from John Gateley with their winning trophy.

Right: Mike Coles (from Coneen) shows no ‘resistance’ to getting up close to Barbara Robinson (Mothercare).

Below: The licensing industry’s own ‘Renee’, ‘Michelle’ and ‘Helga’!

(Alias Rob Broadhurst Rebecca Broughton and Kelly Lowe, all from Roy Lowe)

“Allo Allo,” They Said Quizzically Forget Mastermind, University Challenge and Pointless, a true test to find the real brains of Britain took place in a bierkeller in Manchester – at The Light Fund Northern Quiz!

This year, to add to the fun (showing that the Northern Committee have a better sense of humour than their Southern brethren), the Quiz Night took on an Allo Allo theme. It was a great evening and raised around £12,000 for The Light Fund.

Below: Light Fund Committee stalwarts Rob and Cath Hughes were presented with a ‘retirement’ gift to thank them for all their efforts.

Above left: The ever understated Graham Saltmarsh (Cartoon Network).

Above: Keen to earn their ‘stripes’. (Left-right) Rob Willis (LSB), Paul Bufton (Warner Bros), Vickie O’Malley (Rockpool), Ursula Morgan (Nickelodeon), Katie Ball (Nickelodeon) and Libby Grant (Bloom).

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The Light Fund

A Marathon Effort Sam Loveday of Licensing.biz put her best feet forward for 26.2 miles and 4 hours and 21 minutes, for The Light Fund, completing her first London Marathon in an impressive time. Sam raised £2,400 for The Light Fund, with all the monies going to The Children’s Trust.

Commenting, Sam said: “Running the London Marathon was one of the best experiences ever - not to mention the hardest physical challenge I've ever undertaken. The support from the licensing and toy industries was amazing and I would love to thank everyone for being incredibly generous. Everyone at The Children's Trust was so supportive and helpful, and I'm so glad I could raise a lovely amount for them. Bring on next year!”

Left: Sam Loveday went the extra mile (or 26.2) for The Light Fund.

Tee-ing Off The second ever Light Fund Golf Day was a fantastic success as over 70 members of the licensing fraternity swung their irons, drove with their woods and pitched with their wedges, to raise around £3,000 for The Light Fund.

Blues’ Patrick Bailey, who organised the event together with Alicia Davenport (of DRi) said: “Our golf day is unique: the event was great and included some great competition. The beginners’ group is for me, what really ‘makes’ the day. The team at the golf club summed it up when they said that “we have never had a group who set out to enjoy themselves from the start

to the end of the day". We know something they do not 'we are the licensing industry' and nothing compares!” ● The Winning Team: (pictured below left) Rightleft: Damian Treece (Penguin Ventures), Ian Goodall (Aardvark Swift), Dan Grant (Hallmark), Martin Withers (Spearmark) and Patrick Bailey (Blues). ● Individual Winner: Anthony Duckworth (Dreamtex) ● Winner Longest Drive: Jonathan Barrow (Cohen & Wilks) ● Winner Par 3 Nearest the Pin: Sion Aykroyd (Aykroyd & Son) ● Winner Beat the Pro: Jonathan Barrow (Cohen & Wilks) ● Winner Par 4 Nearest the Pin: Jonathan Barrow (Cohen & Wilks)

The Beginners Event ● Best Beginner: Kirstie Brandon (V&S Entertainment) ● Winners of Par 3 Mini

Tournament:

Gurdev Mattu (Fashion UK), Ivy Elsby (Fashion UK), Mehmet Gonulanan (Fashion UK) and Laura Clowes (Fashion UK) The Par 3 charity hole event raised £390.00 while through some great donated prizes, the raffle a auction of Newcastle FC tickets raised another £1,100. And, as LSB went to press a further £700 was to be donated (by either Colin Lisle of Lisle Int or Joe Kissane from Character Options depending on the fate of Newcastle FC in the last game of the season.

Above far left: The Winning Team!

Above middle: Star of the day, Jonathan Barrow (Cohen & Wilks).

Above: The Fashion UK team won Par 3 Mini Tournament.

Inset: Ready for the off! (Right-left) Sainsbury’s John Carolan (far right), David Aykoyd, Donna Aykroyd and Sion Aykroyd (all of Aykroyd & Sons).

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036_Vegas LSB 2015 06/05/2015 12:25 Page 36

GB gary barlow

Specialists in working with clients across the globe, in the following sectors: Music / Brands / Sports Technology / Pharmaceutical

Services include: Royalty Audits Contract Reviews Settlement Negotiations Onsite Reviews Due Diligence

Contact 360 Audit: T +44 (0) 161 763 0380 M +44 (0) 7850 377 864 E henna@360royaltyaudit.com

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www.360royaltyaudit.com

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The Light Fund

The Sound Of Music The licensing industry had good cause to make a lot of noise recently, as the second ever Karaoke event had lots of people exercising their vocal chords all in the name of The Light Fund!

Organised wonderfully by Nickelodeon’s Ashley Holman and Ursula Morgan, the event, which took place in London’s The Finery was attended by over 300 people. The Entertainer was headline sponsor of the event, which raised over £2,000 for the charity.

Above: A pop band if ever there was one!

(Left-right) Geoff Reynolds (Centum Books), Vickie O’Malley (Rockpool), Rob Corney (Bulldog), Sam Ferguson and Darran Garnham (both of Mind Candy).

Far left: Organisers of The Light Fund Karaoke, Nickelodeon’s Ashley Holman and Ursula Morgan with some of the props for the event, including a pint of beer!

Left: Who better to sing ‘I’m a Barbie girl” than the Mattel team!

Below left: All smiles before one of the grueling training sessions. (Left-right) Stephen Gould (CPLG), Anthony Temple (Rainbow Designs and DRi), Alison Vellacott (Amaze Marketing), Warren Traeger and Therese Burke (both from Icon Live).

Below: Stephen Gould (of CPLG) putting his all into his training.

Upcoming Events A tenacious bunch of over 40 individuals from the licensing industry will be saddling up and galvanising all the pedal power they can muster to cycle over 300 miles at the end of this month cycling from London to Utrecht in Holland in the Miffy & Friends Charity Cycling Challenge

Where Your Money Goes The Light Fund’s 2014 beneficiaries were: The Brain Tumour Charity, Challenge Africa, Children's Brain Tumour Foundation, The Children's Trust, Children With Cancer UK, Great Ormond Street Hospital Children’s Charity, Hearing Dogs for Deaf People, MS-UK, New Life, Orchid Cancer Trust, Prostate Cancer UK, Rainbow Trust Children’s Charity, Royal Free Hospital, Spread a Smile, The Venture Force Foundation, Whizz-Kidz.

The Light Fund has committed to The Children’s Trust, Orchid Trust and New Life for 2015, all charities are invited to submit projects for consideration and the Committee then vote on all submissions when the fundraising efforts for the yea have been done.

Other dates for the diary are: The Light Fund Treasure Hunt - Thursday July 16 evening. This will be a late afternoon kick off, with course taking in Mayfair (several pubs of course) and ending up in Piccadilly. (Contact Ryan Beaird at LIMA on rbeaird@licensing.org to book your tickets) The London Quiz Night – Thursday 19 November. This year the Quiz will take place at Arsenal FC’s Emirates Stadium. (Contact LSB’s Ian Hyder on ianh@maxpublishing.co.uk to book your tickets) LICENSING SOURCE BOOK LAS VEGAS

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40-41 Vegas Retailer LSB VEGAS 2015_v8_Art & Design LSB 18/05/2015 11:31 Page 40

SHOPPING IN VEGAS Inset: Many retailers are expecting big things from the Minions movie, coming to cinemas in the UK end of June 2015.

Retailers As the UK licensing industry gets ready for its annual pilgrimage to Las Vegas for Licensing Expo, LSB caught up with a handful of key retailers who will be making the trip, to hear why it’s such an important show in their calendars, what they hope to see and what they predict will be big in licensing for them this year.

Right: John Carolan.

Midle right: Jurassic World is one of several big movies coming out this year.

Right: 2015 is going to be a big year for licensed brands at Sainsbury’s.

Right: Cinderella was the best cross-divisional seasonal aisle character launch for Sainsbury’s, and started from a conversation in Vegas last year.

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go west

John Carolan, head of buying and design, childrenswear and menswear, Tu Clothing @ Sainsbury’s: “Vegas is one of the biggest shows in the calendar as it is a week so well spent; there’s never been a Vegas where we haven’t come back with a new signing and lots of new ideas.

For us, it’s a chance to really focus and concentrate on the calendar for the following six, 12, 18 and up to 24 months ahead. Vegas often starts our thought process, and BLE confirms what we learnt.

Some of our great cross-divisional promotions have started from conversations at the show; for instance, our Cinderella promotion was over a year in planning, but

LICENSING SOURCE BOOK LAS VEGAS

started from what we saw and heard in Vegas. It was our best cross-divisional seasonal aisle character product launch ever.

It’s also a chance to look and see what’s new on the market. While we have a jampacked schedule of meetings and presentations, it’s still vital to have a chance to walk the show.

Last year we signed up a heritage sports trend brand, and that came about from a chance meeting at the show on walking the floor on the last day.

I think 2015 is actually going to be a huge year for licensing, one of the biggest I can remember. There are some huge movies coming out: Minions, Jurassic World and of course, Star Wars at the end of the year. That’s one of the biggest movies this year, and with Frozen continuing to see strong customer demand and with the upcoming Cinderella DVD, 2015 has many exciting moments ahead.”

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SHOPPING IN VEGAS

Stuart Grant, buying director, The Entertainer:

Left: Stuart Grant.

Below: The Las Vegas show

is more and more important “The Las Vegas show is becoming more and more important to us for The Entertainer. every year, which I suppose is representative of the growth of our business and the importance of licensed brands within the market.

There are three key reasons we attend: firstly, to understand the road map of a licence; is there a new TV series coming out, or a movie, is the brand ‘putting its money where its mouth is’? Secondly, what brands are being launched and how do we fit them into our plans?

And lastly, it’s a chance to build licensing programmes with licence owners, and to talk about how we execute their brands in our stores.

Paw Patrol is our largest new property so far this year, with rates of sales building weekly. Frozen is showing no sign of slowing down. So far for 2015, Frozen still makes up the same percentage of sales as it did in 2014 – we’ve never seen this before with the movie now out over 15 months ago!

We have a great line up of movies to carry us through 2015, Minions is our number one priority; there’s a huge hype coming into the release. We’re also expecting big things from Avengers, Home, Ant-Man, Jurassic World and SpongeBob. Star Wars will be huge, but I don’t think we’ll see the full impact of this until early 2016.”

Ruth Golightly, senior buying manager, childrenswear and licence manager of George Clothing, Asda: “The Las Vegas show is very exciting, as everyone from the licensing industry is there, not just the suppliers, licensees and licensors I work with, but all the other retailers. There is such a buzz and you get to see and Above: Ruth Golightly. hear about so many new Below: Buyers for Asda from toys, home, food and brands and properties. I clothing all attend the Las attend with other buying Vegas show. teams from my company as I work very closely with the toys, home and food teams at Asda.

Frozen has been huge for us at Asda and George, both boys and girls love it.

We backed this in every category over Christmas and it was still our bestselling licence at George in the lead-up to Easter across dress-up, nightwear, clothing and home. Other properties that our customers love include My Little Pony and Minions.

Obviously everyone is talking about Star Wars for the latter part of 2015. For us at Asda this is a licence that the whole family loves as it has a great heritage and the film in December will introduce Star Wars to a new generation of fans. I’m also hoping to see some new exciting baby and preschool licences at the show this year.”

Above: Frozen has been huge for Asda across all categories.

Barbara Robinson, head of licensing and character, Mothercare Group:

Above: It’s a big year for Marvel with the release of Avengers: Age of Ultron and Ant-Man. Left: Barbara Robinson.

“I’ve been coming to the show on and off sin e it moved from New York, which I also attended for three years. It’s all about the networking opportunities for me. Licensing, particularly in the UK, is a very sociable industry which can lead to interesting opportunities. You get out of it what you Above: Disney put in. It is important to be seen to be taking princess and Frozen licensing seriously as a retailer – attendance at shows character displays at Mothercare, Gateshead. like LIE is an important factor in this.

And with my newly created role as head of licensing and character for the Mothercare Group, the business is sending out a clear message that the licensed character sector is a key factor in in reclaiming dominance in the preschool market. I will be looking for properties that can help us achieve that on a global Below: Peppa Pig continues to perform scale and will keep an open mind! consistently well across all apparel Frozen, obviously, has been dominating the girls categories. sector, but we have also seen success with Minions, Star Wars and The Very Hungry Caterpillar. We continue to see consistently great performances from Peppa Pig, classic Disney properties, superheroes and Toy Story. I also anticipate great things from Twirlywoos, Paw Patrol and Thunderbirds. The Good Dinosaur from Disney may also be a good bet in the preschool market.”

Above: My Little Pony has been popular with customers.

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42-43 Paddington LSB VEGAS 2015_v8_Art & Design LSB 18/05/2015 11:39 Page 42

BEARING ALL

Please

Look After

This Bear P

Below right: Rainbow Designs has been producing plush Paddington toys for 25 years.

Below: Paddington is the face of Robertson’s marmalade.

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addington Bear has been delighting children with his tales of adventures and mishaps since Michael Bond’s first stories appeared in 1958. Paddington first came to the small screen in 1975, when animation company, FilmFair, adapted Michael’s stories for the BBC. At its peak, 10 million people tuned in to watch Paddington. It’s no wonder then that the British public holds Paddington in such high esteem.

Nicholas Durbridge, chairman and ceo of Copyrights, has been involved with licensing Paddington since the early 1970s and shares his views of the continued popularity of the property: “Paddington is simply a very loveable bear with a gentle nature. He is puzzled by the world around him and often ends up in funny situations because of his misunderstandings; something we can probably all identify with!

Paddington has a rich heritage told through stories and he stays relevant to audiences today because he lives in the real world; he can move with the times.”

After eight years in the making, the first full-length Paddington

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Inset: StudioCanal’s 2014 film, Paddington, has introduced Paddington to new audiences at home and abroad. (Image courtesy of: StudioCanal) Below: Nicholas Durbridge, CEO and chairman of Copyrights.

The phenomenal success of the recent Paddington film has reinvigorated the public’s love for this marmalade-eating bear from Peru.

Sales of licensed consumer products are at an all-time high, both in the UK and globally, with audiences in China, Russia, America and Europe embracing this loveable bear. Paddington has come a long way since he arrived on these shores from darkest Peru, and as LSB finds out, this bear has a lot more travelling ahead of him. film came out in November 2014 and it was a winner right from the start. It’s been the highest grossing film for production company, StudioCanal, with worldwide gross takings of over $250m, with an estimated $74+m from the US, making Paddington the highest grossing family title of all time released by a non-US studio. “The film has lifted Paddington to the highest sales levels ever achieved in over 30 years,” says Nicholas. “And it’s also exposed Paddington to new global markets.”

As with so many quintessentially British brands, Paddington is having huge success in China. “One of our clothing licensees sold out its first production run within two weeks. We’re looking very hard at China and what opportunities there are for publishing and consumer products over there,” says Nicholas. “Peru is also opening up, which is surprising, as although Paddington comes from Peru, as a brand, it has never been big there.”

America has welcomed Paddington with open arms, “We’ve got some great tie-ups with American partners, including Hewlett Packard for downloadables, a lovely range of apparel with Cutie Pie, room décor with TrendLab and plush from Yottoy,” says Nicholas.

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Inset: The Paddington Balloon in the 2014 Macy's Thanksgiving Day Parade. (photo credit: Barry Schwartz/Macy's, Inc)

BEARING ALL

Above: Six million Warbeartons branded loaves supported the film.

relationship with Rainbow Designs, who has held the licence for 25 years. Aykroyd/TDP, Somerbond and Fashion UK bring a wide range of apparel to the market. Trademark has a great range of bags and backpacks and Dreamtex has a fun range of bedding, fleece blankets and towels.

Paddington promos “FMCG is another area There was a huge hype around the release of the film in that performs very well 2014, with over 200 promotions around the world. One for us,” says Nicholas. high profile promotion was the Paddington Trail in London in November and December. More than 50 “Paddington appears Paddington Bear statues were placed around London. on eight million jars of Closer to home, More than 350,000 people did the trail and once it was Robertson’s there’s a buzz around over the bears were sold at auction, raising £940,000 for the NSPCC’s ChildLine Service. Across the Atlantic, marmalade, which is a the brand in European Paddington Bear appeared in the Macy’s Thanksgiving natural fit for the brand. markets too. Petit Jour Day Parade in November 2014. The Paddington balloon We have a partnership will be releasing a new was as high as a five storey building and took 90 people to carry it along the 2.5 mile route. with Warburtons, who range of products rebranded six million including melamine packs of bread ‘Warbeartons’ dinner sets for France and and carried out two separate Germany, TV Mania has a new marketing campaigns to apparel range for France and support the movie in 2014, LF Carlsteins in Scandinavia is Beauty is launching a range launching women’s of toiletries and UP Global will nightwear. be launching a new range in The biggest single market the household paper for Paddington is still the UK. category in 2015”.

Plush toys are the core item HarperCollins, the worldwide for Paddington and publishers for Paddington, Copyrights has a long launched a range of movie-tie in books Getting down with in 2014 with further titles and formats coming through for 2015 and beyond. the fans The launch of the DVD in March built Although Paddington has been around since 1958, he has on the buzz around the brand and 2015 embraced modern technology, is set to be a busy year. Rainbow with over 600,000 Facebook fans Productions, UK’s official l ensee and globally and 16,000 followers on Twitter. He hosted his first Q&A supplier of personal appearances by Twitter party in March on Paddington, has a packed diary and there #AskPaddington, where he are a number of original art exhibitions answered a broad array of questions from his wide fan base. planned around the UK. Paddington’s There are a number of different popularity shows no signs of waning, and Paddington apps with another film slated for the second and games available and partner Anuman Interactive half of 2016, this gentle bear from darkest are set to launch a new 3DS Peru looks like he’ll be around for a good game this summer. while yet.

Left: Some of the Paddington Bear statues that could be found around London in November and December 2014.

(Image courtesy of: StudioCanal)

Above: Paddington Bear is active on Facebook and Twitter.

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44-45_47_51 Film_V2_v8_Art & Design LSB 19/05/2015 17:55 Page 44

MOVES IN MOVIES

The Film Frenzy Colour Me Yellow

Much like the claim of many toilet roll brands, movie licensing is now ‘bigger, stronger and longer’. It is not just the incredibly strong 2015 film roster that is piquing interest from licensees, but how film franchises are extending their appeal beyond the short window of theatre releases into robust, long term brands. LSB delved deeper into the current film frenzy.

Not Letting It Go It’s of-f-f-f-f-icial: Frozen 2 is in development at Walt Disney Animation Studios, with directors Chris Buck and Jennifer Lee and producer Peter Del Vecho, the Oscar-winning filmmaking team behind Frozen. The news was announced at Disney’s Annual Meeting of Shareholders by Bob Iger, chairman and chief executive officer of The Walt Disney Company; John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios; and actor Josh Gad, who provides the voice of Olaf from Frozen. A release date and production details are ‘on ice’ for now.

The first Frozen film is set to make its TV debut across the US when it airs on Disney channels in 2016.

The film will begin to broadcast across TV holdings including ABC, ABC Family, Disney Channel, Disney XD and Disney Junior from February.

Below: Frozen 2 is in development.

In an industry first, global colour authority Pantone has announced the creation of an officia new PANTONE Colour, Minion Yellow, based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise, including the upcoming prequel Minions.

Pantone worked closely with the animation team at Illumination to review the existing colour range and to identify the most pure representation of the Minions’ iconic yellow colour. The resulting PANTONE Minion Yellow is a custom colour designed to represent the sweet and subversive characters.

The colour has already served as inspiration for a designer capsule collection based on the Minions, featuring limited edition apparel and accessories from UK based designers Rupert Sanderson, Giles Deacon, Piers Atkinson, Tatty Devine and Criminal Damage.

Right: Pantone launches Minion yellow.

Trip Down Memory Lane Boom! Studios, Dark Horse, and Space Goat are capitalising on the trend of nostalgia licensing by creating popular comic books based on well-known late 1980’s and early 1990’s film titles.

Current licences granted by CLC to Boom! Studios include Escape from New York, Bill and Ted’s Excellent Adventure, and the UK 1960’s TV classic series The Avengers. Licences granted to Dark Horse include The Terminator and Terminator Salvation, while Space Goat was granted Evil Dead 2.

Filip Sablik, the president of publishing and marketing at Boom! Studios explained: “Nostalgia plays a big part in the attractiveness of comic books because many of us discover them as kids. Older properties also create a foundation for us to continue a story.”

Spider-Man Gets Animated The LEGO Movie directors Phil Lord and Chris Miller are set to write and produce a new Spider-Man animated movie, scheduled to hit cinemas in summer 2018.

According to Sony Pictures’ chairman Tom Rothman, the new film will co-exist with the live-action SpiderMan universe.

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MOVES IN MOVIES

Left: Marvel is enjoying incredible success with blockbusters such as Avengers Age of Ultron.

Marvel-lous Line-up With the highly anticipated Marvel’s Avengers: Age of Ultron hitting cinemas, Disney Consumer Products (DCP) and Marvel have an exciting and innovative merchandise programme lined up.

Marvel’s Avengers: Age of Ultron captures the popularity of the overall Avengers team as well as distinguishing the core characters in fresh new ways.

Marvel is working closely with licensees and top brands – such as Hasbro, LEGO, Hot Wheels, Funko and more – to develop innovative products that expand the storytelling of the franchise and with key retailers to create unique retail programs tied to the film.

From interactive electronic action figures with voiceactivation and motorised 6V ride-on Super cars that drive 2.5 MPH, to articulated light-up repulsor FX gloves and a disk-launching shield, fans can power up like their favourite Avenger in more ways than one. The film is also supported by multiple comic titles published by Marvel and a publishing programme from Disney Publishing Worldwide (DPW) that features story books, junior novels, levelled readers, and e-books.

Spider-Man is leaping to new heights thanks to the animated success of Marvel’s Ultimate Spider-Man: Web-Warriors airing on Disney XD. Introducing a full team of spider-themed Super Hero personalities in the series including Agent Venom, Iron Spider, Spider-Girl and Spider-Man 2099, the franchise extension offers new opportunities for retail and licensees.

Giant Cast For Giant Movie As production gets underway in Vancouver, The Walt Disney Studios announced it will co-produce and cofinance Steven Spielberg’s The BFG, marking the three-time Academy Award winner’s first time directing a Disney-branded movie.

Previously announced cast include three-time Tony Award winner Mark Rylance who will play the titular Big Friendly Giant and newcomer Ruby Barnhill as Sophie. They are now joined by Bill Hader, Jemaine Clement, Michael David Adamthwaite, Daniel Bacon, Chris Gibbs, Adam Godley, Jonathan Holmes, Paul Moniz de Sa and Olafur Olaffson, all ca t as giants.

Buckingham Palace has also found its residents in the film with Penelope Wilton being cast as The Queen and Rebecca Hall as Mary, Above: The BFG is set to be Stephen the Queen’s maid.

Spielberg's first "In more than 40 years of making Disney movie. movies, I have been on the producing end of a number of films for The Walt Disney Company, but never as a director," said Steven Spielberg. "It is a special joy to be in the director's chair as we start The BFG."

The astronomical success of the first Marvel’s Guardians of the Galaxy film is just the beginning for this popular franchise. Following the film’s success, Marvel is building a long-term strategy, starting with the new animated TV series set to debut on Disney XD later this year.

The predominate characters of the Marvel Universe also headline some of Marvel’s premier comic books including The Avengers, All-New Captain America, Superior Iron Man, Thor, Guardians of the Galaxy, and brand new critically-acclaimed hits like Hawkeye, Ms. Marvel, Ant-Man, and many more. 2015 is also on track to be record setting for Marvel, with the highly anticipated mega-event, Secret Wars, the largest publishing event in Marvel’s history, which is receiving cross company support including a consumer products programme targeting teen and adult collectors.

This year will also see the debut of Marvel’s Daredevil, the first of several series slated for production on Netflix; the company recently announced Marvel’s A.K.A. Jessica Jones and Luke Cage are also in development. Each of the series will be supported by an encompassing Marvel Knights merchandise programme that will open new opportunities for product lines in a more sophisticated and edgy fashion style, as well as new collector-focused opportunities, aimed at teen and adult fans.

The culmination of Marvel’s blockbuster year will be an expanded, national multi-platform celebration – ‘Marvel Super Hero Spectacular’, introducing an enhanced marketing and retail strategy with more partners and merchandise offerings to entice fans to celebrate their love for all things Marvel.

If The Shoe Fits Celebrating the European premiere of Disney’s highly anticipated live action film Cinderella at the Berlin Film Festival, Disney and 11 luxury designer shoe brands revealed for the first time, an enchanting collection of shoes that re-imagine Cinderella’s iconic glass slipper. The captivating collection was on display at the Cinderella Exhibit presented by Swarovski.

Disney has collaborated with the most renowned shoe designers across the globe on the project. The designers in Top: Jimmy Choo alphabetical order are: Paul Andrew, Cinderella shoes.

Alexandre Birman, Manolo Blahnik, Rene Above: Cinderella Caovilla, Jimmy Choo, Salvatore inspired shoes Ferragamo, Nicholas Kirkwood,

by Stuart Christian Louboutin, Charlotte Olympia, Weitzman.

Jerome C. Rousseau, and Stuart Weitzman.

David Lee, director, footwear, The Walt Disney Company EMEA, commented: “It has been truly inspiring working with such passionate designers and the shoes they are presenting are exquisite. They have skilfully captured Cinderella’s elegance and style in their interpretations of her iconic glass slipper. The end result is a great example of how we at Disney can work with fashion brands to create one-of-a-kind imaginative products.”

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MOVES IN MOVIES

Blockbuster Merchandising Pyramid International has reported some impressive sales results on films in the past year, with Frozen remaining strong, and things are looking hopeful for this year too, with the Minions Movie, Marvel’s Age of Ultron, Terminator Genysis all hitting cinemas.

"In the coming year Star Wars is likely to dominate," predicts Above: Pyramid Posters' licensing director Mordy Mordy Benaiah is seeing Benaiah. "Products will appeal encouraging sales from film properties. to a wide audience with both children and super fans buying into the story telling. Newer movies like Pixar’s Inside Out and The Good Dinosaur will provide retail with something new and exciting, while 2016 will see the return of Nemo in Finding Dory, while carrying on the superhero theme will see the release of Batman Vs Superman next summer and DC Comics’ movie roster is set to explode into 2017 seeing the release of several connected films."

He continues: “We are literally getting spoilt this year with the high level of movies coming through. A year with Minions, Star Wars, two Marvel movies, James Bond, Jurassic Park, Terminator will make 2015 a year NOT to forget and will give retail the ammunition to gain sales at a record level. Next year the momentum carries on with DC Comics Batman Vs Superman and Marvel’s Captain America Civil War movies which are A+ blockbusters.”

Moments in Film Time Brian Merriman, president of Visual Icon shares with us his views on how film has the power to influence brands.

“To steal a line from Red Hot Chili Peppers, Hollywood is blood, sugar, sex and magic – all rolled up into one. It sells, appealing to consumers with unparalleled impact.

Brands know that consumers engage more when the product is integrated into TV, feature films and activations. In fact, over 50% of consumers purchase a product when endorsed by a celebrity or when placed in filmed entertainment. Over 80% report they are favorable to this marketing. However, the frequency that brands integrate iconic film moments into their own product campaigns is far below where it should be. This has presented a huge opportunity for brands to utilise clips, characters and even recreation of well known scenes to emphasise their brand message.

Among the most fresh campaigns utilising this concept is Direct Line Insurance. The company licensed the character rights of Winston Wolf from Pulp for 10 commercials to serve as their fixer. As brands become

Inset: Direct Line used the iconic Winston Wolf character from Pulp to boost its brand message.

Big Screen For Bing Independent studio Acamar Films is taking its awardwinning TV star Bing to the big screen in a key partnership signed with independent cinema operator Picturehouse Cinemas.

Much-loved Bing will make his theatrical debut this summer, with Picturehouse showing five Bing episodes, once every six weeks until November, during its Toddler Time morning session in its cinemas across the UK. The screening will be a feature-compilation of favourite episodes including Hide and Seek, Ducks, Smoothie and Voo-Voo. Mikael Shields, ceo of Acamar Films, and Bing’s producer and series voice director said: “For many young children this might be their first visit to the movies so we are all thrilled that Picturehouse Cinemas are going to be screening Bings.”

Produced by independent studio Acamar Films and Dublin-based partners Brown Bag Films, Bing has seen extraordinary success since it was launched last year.

Adding to its already bumper year, a range of Bing products debut at retail this summer and the show is set to launch to new audiences across the globe with 30 new broadcast territories now under negotiation through Acamar’s global distribution partnership with Aardman.

Left: Bing Bunny is to hit the big screen.

more savvy they will look to companies like Visual Icon that are transforming the way Hollywood content is utilised by removing the red tape and will continue to take advantage of this growing trend.

No longer is mere association of those recognisable moments enough. Consumers need a very clever and entertaining execution and brands do not realise this is possible.

Finally, there is a model that provides access to Hollywood’s most iconic moments and dispels the licensing myths. We believe in providing creative ideation, content rights, and talent approvals all in one marketplace. Imagine having complete approval and pricing of the entire iconic licensing package prior to pitching client. Brands will save £thousands on clearance and prep and get the creative freedom they need to do what they want with the properties that consumers connect most with.

So do we just licence clips? No. We want agencies/brands to use an iconic character as their brand’s voice, re-shoot an amazing film scene that reimagines the moment with the brand’s product as centerpiece, or even change the content itself in fresh and creative integrations that add meaning to the brand when executed successfully.

We always say that creative comes first. We work hard to understand the titles, characters, and moments of each of our studio partner’s libraries and interpret the intangibles of film content – and those of the medium of film itself – is just one of many facets that sets us apart.”

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Š 2015 Mattel Inc. All Rights Reserved.

048-049_Vegas LSB 2015 08/05/2015 15:16 Page 49

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LA 2015 A5 Ticket Advert_v8_Layout 1 19/05/2015 17:29 Page 50

www.thelicensingawards.co.uk Tuesday September 15th 2015

Venue - The Great Room, Grosvenor House Hotel, Park Lane, London, W1K 7TN

BOOK NOW! TO AVOID DISAPPOINTMENT IMPORTANT: PAYMENT MUST BE MADE ON BOOKING TO ENSURE YOUR POSITION. I would like _________ tables of 12 @ £2640 + VAT I would like _________ tables of 10 @ £2200 + VAT I would like _________ individual tickets @ £220 + VAT The price includes cocktail reception, gourmet dinner, dancing and smoozing till very, very late!

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44-45_47_51 Film_V2_v8_Art & Design LSB 19/05/2015 17:57 Page 51

MOVES IN MOVIES

What’s At the Flicks?

It’s all happening at flicks! LSB gives a run down of just some of action set to hit the big screen.

Peanuts Movie

20th Century Fox

Star Wars VII Disney The Force Awakens

November 2015

Finding Dory

Disney

July 2016

Dec 2015

King Arthur

Warner Bros

July 2016

Power Rangers

Lionsgate

July 2016

Pete's Dragon

Disney

August 2016

Kung Fu Panda 3

DreamWorks

Dec 2015

Bond 24

Sony

October 2015

Hunger Games Mockingjay Part 2 Lionsgate

Monster High

Universal

October 2016

November 2015

Trolls

20th Century Fox

October 2016

Warner Bros

Nov 2016

Krampus

Universal

November 2015

The Martian

20th Century Fox

November 2015

Fantastic Beasts and Where to Find Them

November 2015

Star Wars Rogue 1 Disney

Dec 2016

The Greatest Snowman on Earth 20th Century Fox

Jan 2017

The Good Dinosaur Disney Phineas & Ferb

Disney

Dec 2015

The Nut Job 2

Warner Bros

Jan 2016

Alvin and the Chipmunks 4 Batman v Superman The Jungle Book 3D

20th Century Fox Warner Bros Disney

50 Shades Darker

Universal

Feb 2017

Moana

Disney

Feb 2017

March 2016

Smurfs 3

Sony

March 2017

April 2016

Guardians of the Galaxy 2

Disney

April 2017

Lego Movie 2

Warner Bros

May 2017

Star Wars VIII

Disney

May 2017

Fantastic Four 2

20th Century Fox

June 2017

Despicable Me 3

Universal

June 2017

Toy Story 4

Disney

July 2017

Doctor Who Deep Breath

Picturehouse Entertainment

August 2017

Feb 2016

Captain America Civil War

Disney

April 2016

Angry Birds

Sony Pictures

May 2016

Alice Through the Looking Glass

Disney

May 2016

Teenage Mutant Ninja Turtles

Paramount

June 2016

X-Men Apocalypse

20th Century Fox

May 2016

Croods 2

20th Century Fox

Dec 2017

Star Trek 3

Paramount

July 2016

Thor - Ragnarok

Disney

2017

Ghostbusters 3

Sony

July 2016

Power Rangers

Lionsgate

2017

Ice Age 5

20th Century Fox

July 2016

BFG

EOne

July 2016

How To Train Your Dragon 3

20th Century Fox

Aug 2018

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52-53_v8_Art & Design LSB 18/05/2015 11:53 Page 52

BOOK KEEPING

Riley’s

e s r e V & r e t Chap

Experienced publishing and licensing expert David Riley turns the pages on the recent developments in the licensed children’s book sector.

L

Spring is in the air, Game of Thrones is back on the telly and the London Book Fair had all the buzz of a beehive in full production mode. It’s all great news… or is it? What are the signs in Q1 for the licensed character book market? How is 2015 shaping up? Last year was a great year for the industry (the best on record) and there was great confidence in the future… but was the confidence justified?

icensed character publishing is an increasingly important part of the children’s book market – typically around a quarter of the market overall. Four big players have traditionally waged a constant battle to gain pre-eminent market share – Egmont (Thomas, Minecraft and Mr. Men), Penguin (Lego, Peter Rabbit, Peppa Pig and Doctor Who), HarperCollins (Dr Zeuss, Paddington and Hello Kitty) and Parragon (Disney). Another handful of players also have a significant presence in this market, among them Simon & Schuster, Macmillan, Hachette and (more recently) Centum.

The book market is heavily back-end loaded, so the position in Spring can

bear no connection to the full year picture.

There are stand-out success stories: Minecraft and Frozen continue to dominate sales, bringing in huge revenues for Egmont and Parragon.

Elsewhere the picture is a little more mixed.

Peppa Pig, One Direction, Lego and The Gruffal are still powerful publishing brands – but overall there’s a distinct stickiness in the market compared to the same period in 2014 and 2013. At the start of the year licensed publishing, according to Nielsen, was actually down by nearly 10%.

However, it feels as if many culturally entrenched characters are performing strongly.

Looking at Nielsen data, Mr. Men and Thomas, The Very Hungry Caterpillar and Where’s Wally? have all had a great start to the year. Another highlight is My Little Pony, brought to the market by Hachette Children’s Books.

Top: After a wobble caused by recession and the impact of new technologies the children’s publishing industry is fit and well, with licensed books having their place at the table.

Above left: David Riley.

Far left: One of the Doctor Who titles from Penguin Random House.

Middle left: Disney’s Frozen has melted hearts and resulted in scorching sales for Parragon.

Left: Eric Carle’s The Very Hungry Caterpillar is still munching through sales for Puffin.

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BOOK KEEPING

After a number of huge gaming properties have dominated the landscape it’s clear that TV and movies are now back and likely to be the biggest driver of licensed publishing sales.

There’s also generally a far more sophisticated approach to marketing.

Gone are the days when you could just put a product out there in the marketplace and hope that it found traction. If digital brands have taught the book market one thing it is the importance of using social media to target specific communities with key messages. Those licensors who understand this, who support it, and who work collaboratively with licensees and retailers can still drive significant sales in a difficult and owded marketplace.

The last few years have seen some pretty eyewatering acquisitions and mergers in the licensor landscape. This has been matched in publishing by the merger of Random House and Penguin in 2013. If there was a concern among licensors that this was going to take one potential client out of the licensee mix, the last year or so has thrown up some exciting opportunities: there’s now a very healthy mix of publishing licensees.

First there’s Centum.

Centum is agile, flexible, innovative and responsive to both IP owners and retailers. Then there’s Bonnier. Its acquisition of Igloo creates a major new mass-market player in licensed publishing with superb relationships in the supermarkets. DC Thomson goes from strength to strength with Parragon. They’ve broadened their licensed portfolio both in terms of franchises, formats and territories, and the recent acquisition of Wild & Wolf gives the group access into the speciality stationery market. At the other extreme there’s Macmillan. With a strong heritage, outstanding creative ability and a unique international footprint across the UK, USA and Germany, Macmillan is both acquisition-focused and well-funded. And finally there’s Hachette, one of the biggest publishing

groups in the world. It has historically played a limited role in licensed publishing. All this changed with the acquisition of the Blyton estate in 2012, and the decision last year to coordinate and consolidate its children’s book imprints into one division. Now Asterix, Enid Blyton, Deadly 60, Belle & Boo, My Little Pony and many other well-loved brands sit together in one business. Who knows what properties will join them over the coming months and years.

In summary, the market is still challenging, but children’s books remain strong. After a wobble caused by recession and the impact of new technologies, it’s clear that the children’s publishing industry is fit and well, and that licensed books have earned their place at the table. Competition is fierce, driven by strong and well-funded media groups spanning all forms of printed media – books (and ebooks), magazines and stationery. The next year or so will see a battle of the giants – giant publishing Top left: One of the My Little Pony titles from Hachette.

Top right: Mind Candy’s World of Warriors is set to battle strongly on the bookshelves form Penguin.

Above left: Centum is proving that its agility is serving it well in the licensing arena.

Left: Hey Duggee, from BBC is one of the new licensed properties that is breaking through.

groups, each backing their own choice of giant brands. Who will come out on top? I don’t know, but I’m looking forward to watching the struggle. ● David Riley is an independent publishing and licensing consultant. David is the former MD of Egmont Publishing Group, the UK’s largest dedicated publisher of licensed books and magazines. Contact him at Davidianriley16@gmail.com for independent advice.

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The Officia The Officiall Charts Charts is the UK’s UK’s only o l officia o l & trust truste ed d weekl weeklyy barom baromet eter er of what’s what’s popular in music rright ight no now. w.

A Ass hear heard d on BBC R Radio adio 1, Top To op Of Of The The Pops P ops and M MTV, T V, the Officia Officiall Singles Char Chartt has been chr chron oniclin icling g the nation nation’’ss musical tast tastes es for fo or over over 60 years. years.

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54

For information for o mation about our licensing For more more inf licensing program program please contact: contact: UK:: Giles Jones | E: commercial@officialcharts.com UK commercial@officialcharts.com | www.officialcharts.com www.officialcharts.com Art Ask Agency Kristi@artaskagency.com EEurope: urope: Kirsty Kirsty Satchel Satchel | A rt A sk A gency | E: K risti@artaskagency.com

55_v8_Art & Design LSB 18/05/2015 11:57 Page 55

POWER RANGING

Fighting

Fit

Fit For Sport is a charity that's on a mission to get the UK’s children active. For the second year, it is partnering with Saban’s Power Rangers to inspire kids to get moving in school and outside.

F

it For Sport is a leading provider of children’s activity camps and activity leadership training. Its qualified team have been providing school, family and community programmes for over 20 years, supporting and delivering in-school services, after school clubs and holiday camp activities for children. aban's Power Rangers became involved with Fit For Sport last year by taking part in its activity camps where the Red Ranger took children through activities. "We became involved with the charity through a licensee," says Gustavo Antonioni, managing director of consumer products EMEA for Saban Brands. "We felt that Fit for Sport’s mission perfectly complemented the Power Rangers emPOWER programme. Fit For Sport is all about encouraging kids to become active without needing to know the technicalities of any particular sport. The Power Rangers always need to be physically and mentally fit, and they encourage kids to do the same."

This year the relationship with the charity has expanded as Saban Brands has just finished filming a video for schools called ‘Wake Up,

S

Movie Power Of course the big Power Rangers news is the much-anticipated launch of the big-budget Lionsgate theatrical movie in 2016. The 2016 film will mark the third theatrical release for the franchise. The original feature in 1995, Mighty Morphin Power Rangers: The Movie capitalised on the property’s initial success. It was followed

by Turbo: A Power Rangers Movie in 1997.

Above and left: The red and pink Ranger take kids through their paces in the new Wake Up, Power Up video for schools.

Power Up’. The video shows the Red and Pink Rangers taking a class of kids through activities all relating to the new season, Power Rangers Dino Charge. "It's based on simple exercises and stretches which the kids do at the beginning of the school day to prepare them for learning," adds Tim Juckes, UK commercial director for Saban Brands. "They get their blood pumping by running on the spot, star jumps and making wings like a pterodactyl.

This involvement puts Power Rangers in a unique position of being one of a handful of brands that are present in UK schools today.

"It's fantastic marketing for the brand, but we firmly believe that if you want to have a brand in the children's arena then you need to be promoting healthy living and strong values," adds Tim. Gustavo also intimates that the company is exploring potential expansion into martial arts classes and products.

With a big-budget movie slated for release in 2016, there's little doubt that this huge injection of interest in the brand will re-boot the franchise and, will bring in that much coveted and elusive audience to the brand - the father and son viewer.

Added to this the preschool demographic is also being courted for the first time with a range of My First Superhero playsets, vehicles and collectables from Fisher Price's Imaginext range launching in autumn.

With films, fitness, and preschool fun in the pipeline, it’s certainly Go Go Go for the Power Rangers.

LICENSING SOURCE BOOK LAS VEGAS

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GERMANY

CH

FRANCE

UK

USA

INTELLECTUAL PROPERTY ATTORNEYS

TRADE MARKS DESIGNS PATENTS COPYRIGHTS LICENSING CONTRACTS ANTI-COUNTERFEITING IP ENFORCEMENT PERSONALITY RIGHTS

For all your legal needs in licensing ... ... registration, litigation, contracts

VISIT US AT BOOTH C 37 WWW.24IP.COM info@24ip.com

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056-057_Vegas LSB 2015 01/05/2015 11:38 Page 57

GERMANY

UK

USA - FERDINAND IP LLC

Herzogspitalstraße 10a 80331 München Tel +49 (0)89 232 30 0

20 Broadwick Street W1F 8HT London Tel +44 (0)870 366 52 94

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FRANCE

USA - 24IP LAW GROUP USA PLLC

48 rue Saint-Honoré 75001 Paris Tel +33 (0)1 44 88 98 20

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WWW.24IP.COM info@24ip.com

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VISITING CBEEBIES LAND

A Tower-ing

h t g n e r St Live events and experiential side of things have become an increasingly dynamic part of the licensing industry, but having a theme park dedicated to key properties takes this onto another level altogether.

Having launched last year, CBeebies Land, located within Alton Towers Resort is now home to a recently expanded range of uniquely themed rides, attractions and live entertainment. For the first time ever, CBeebies viewers can step right into the world from Postman Pat, In The Night Garden and Tree Fu Tom; all in the one place. LSB joined in the fun.

C

Beebies has long been the number one TV channel for preschool children and their families, but in an ever-competitive market for preschool brands, it’s no longer enough to be just on TV. Parents and children want to have days out with their favourite characters in the real world as well and CBeebies Land gives families another new way to experience the brand.

In May 2014, Alton Towers opened CBeebies Land in association with BBC Worldwide and it went down a storm. Not surprisingly it has been incredibly popular reflected in a significant increase in the number of young families (with children under six years old) visiting Alton Towers; a previously under-represented demographic at the theme park. There’s also

Right: Live shows in The Big Fun Show Time pavilion change regularly so visitors will always see something different.

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LICENSING SOURCE BOOK LAS VEGAS

Top: The new Octonauts Rollercoaster Adventure is proving a big hit with visitors to CBeebies Land.

Above: The In The Night Garden boat ride is one of the most popular rides.

been an increase in leisure room nights booked at the on-site hotels.

“We’ve had so much positive feedback about CBeebies Land, it’s really hitting the mark for young families, delivering fantastic memorable experiences,” says Wayne Burton, head of product excellence. “We wanted the programme and character choices to be the right ones for the children, so we spoke to hundreds of young families to get their input and ideas. Through focus groups and surveys we made the decisions on what were the right characters and shows for each attraction.”

For young CBeebies fans, a day out at CBeebies Land is quite an experience. It is a separate area to the rest of the park, covering around five acres. There are a number of rides suitable for even the youngest guests, bringing to life some of the most-loved characters from CBeebies, including the In the Night Garden Magical Boat Ride, Postman Pat's Parcel Post, Get Set Go Treetop Adventure, Something Special Sensory Garden, Nina's Science Lab, Numtums Number Go-Around, Charlie & Lola's Moonsquirters and Greendrops, Justin's House Pie-O-Matic Factory, Mr Bloom's Allotment and

58-59_v8_Art & Design LSB 18/05/2015 12:05 Page 59

VISITING CBEEBIES LAND

Our Day Out Emma, Lara (5), Holly (2) Blogger, Emma Button (mellowmummy.co.uk) visited CBeebies Land last summer and had this to say about the experience: “My mum treated us to a day out at CBeebies, and once the girls found out, it was all they talked about until the day we went! CBeebies Land is very close to the park entrance so you don't have to worry about little ones trekking all over the park; in fact, I think the girls would have been quite happy to spend the entire day in just CBeebies Land even though there is a small number of other appropriate rides in other parts of the theme park.

Holly most enjoyed riding on the Numtums Number Go-Around and she was still talking about it several weeks later. Lara loved having had her photo taken pretending to be with Mr. Tumble! I think it is fab that you can buy a digital download of the images you create. There was so much to do at CBeebies Land that we didn't even get a chance to ride the Get Set Go Treetop Adventure or explore Mr Tumble's Sensory Garden. There are also loads of live shows throughout the day if you need a sit down os5r a sing song.”

Above: Emma and the kids on Postman Pat’s Parcel Post. =olly’s favourite ride was the Numtums Number Go-Around.

Tree Fu Tom Training Camp.

New in March 2015 was the Octonauts Rollercoaster Adventure, giving little visitors their very own first rollercoaster experience. “All of the rides and entertainment score very well, particular favourites include the In The Night Garden Magical Boat Ride, Postman Pat’s Parcel Post and our brand new Octonauts Rollercoaster Adventure,” says Wayne.

CBeebies Land also features The Big Fun Show Time pavilion which hosts live experiences and entertainment including shows from Mike the Knight, The ZingZillas and Nina and the Neurons.

An important part of the CBeebies Land experience is the Little Explorer’s Toy Shop,

Stay And Play A night in the Alton Towers Hotel is an experience in itself. The hotel is themed to the eccentric fictional character Sir Algenon Alton and his travels. The rooms are decorated in a quirky English style with pictures of Sir Algenon's inventions. There are a number of themed rooms available including Tree Fu Tom, Mike the Knight, Postman Pat, Peter Rabbit, as well as pirate rooms and an ice age room.

Below: Kids will love sleeping in the Tree Fu Tom themed room.

Left: Some of the exclusive lines in the toy shop include tee shirts and mugs.

Below: Iggle Piggle’s Floaty Boat playset is one of the toy shop’s best sellers.

which stocks one of the biggest ranges of CBeebies-related consumer products in the UK. Andrew Lakin, retail director confirms it has “a total of 37 of our own bespoke lines, which we liaise closely with the BBC on.”

The best-selling brand is the park’s own CBeebies bug range (based on the little yellow idents that are synonymous with the CBeebies channel) and one of the bestselling lines is the large CBeebies plush. “Iggle Piggle’s boat set, Postman Pat’s train, the talking Mr Tumble and Tree Fu Tom’s magic belt are also among the top sellers,” says Andrew. “And the Octonauts range has also started to sell well with the introduction of the new ride.”

The shop also stocks ranges from CBeebies shows not featured in the park, including Waybuloo, Chuggington, Rastamouse and Timmy Time. CBeebies Land is a memorable day out for so many young children and with continued investment in the brand by BBC Worldwide and Alton Towers, is likely to be for many years yet.

LICENSING SOURCE BOOK LAS VEGAS

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Inside Track

Charting

Success

F

rom The Beatles to Beyoncé, Rolling Stones to Rihanna, Kylie to Miley, and Spice Girls to Little Mix, the Official Chart has crowned artist succe week in, week out, across seven glittering decades. Up until 2011 the Official Char was really a B2B business, but in 2011 the brand was transformed and a consumer facing website was launched. Dipping a toe in the licensing world the company then did a few projects, mainly in book publishing working with Omnibus, Virgin Books and Guinness World Records and produced compilation albums with NOW Music.

"Following this success we decided to enter the world of licensing," explains Michele Kuprewicz, business development executive. In 2014 it kicked off by producing its ow merchandise brand guide with design agency Blue Kangaroo. “We didn’t start pushing out our licensing programme until May 2014 with our first licensee Urban Species coming on board in July 2014 - they will be producing a line of apparel and accessories for summer 2015,” reveals Michele. The company is also working with licensing agency Art Ask Agency for Europe whose signings include Top: The up and down arrow logo has become synonymous with the Official Charts.

Above: A mock-up of an 'influencers' t-shirt.

Right: Depicting a chart 'battle' is this keyring mock-up.

A Big-Mover

l The UK’s only trusted official music and vide charts, as seen at OfficialCharts.com, on BB Radio 1, MTV, Music Week, The Sun, Daily Star and many more. l OfficialCharts.com is the new destination sit of the UK’s Official Charts, delivering exclusiv breaking chart news, video interviews with the week’s Official Number 1 Artist. Home to 2. million chart fans monthly

Some of us may recall avidly listening to the Official Charts the radio and even recording the show, trying desperately to press pause before the DJ interjected! In fact the Official Charts, as hea on MTV and BBC Radio 1 and Top of the Pops, has been around even before the advent of the twin tape deck and has been chronicling the nation's musical tastes for over 60 years. Now it is a 'climber' in its own right in the world of licensing.

stationery licensee Fokus who is launching product summer 2015.

Michele explains that the design guide was intended to bring the brand to life, through vibrant designs and concepts for any music loving, pop enthusiast, primarily targeting 16-30 year olds. "The focus of this initiative is not just about focusing on one artist," adds Michele, “but an array of acts across various genres which define certain eras in popular music history - placing the history and heritage of the official charts at the heart of these concepts.

The artwork has been designed so that everything relates back to the charts, spanning four main themes: Official Number 1 Icon Official Number 1 Influences, Official Numb Classics, and Official Number 1 Battles. "With the artwork we have displayed the charts in some form or another, so for Official Number Icons, we have incorporated the Number 1 singles of the artists in the background of the artwork," said Michele.

While apparel and stationery are already in the offing, Europe agency Art Ask Agency has been tasked looking for further partners in stationery and gifting for the UK and Europe market. Says Michele: "Obviously our main focus at the moment is to launch the apparel and grow our licensing business organically with a focus on the UK market followed

by Europe," she concludes.

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A YEAR ON

Time For Teletubbies

Below: Peter Byrne.

One year on from the creation of its dedicated brand management and consumer products arm, DHX Brands and the preschool offer from the company is virtually unparalleled with a trio of extremely strong brands in the market. But evp Peter Byrne insists that this is just the start after what he calls an "adrenaline rush" 12 months - watch out for new demographics and new content.

O

Right: The newlook Teletubbies will still retain the feel of the original series and characters.

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ne of the first key focuses for the newly formed DHX Brands was its preschool gem property, In The Night Garden. "I knew we had an evergreen on our hands, but it had been lacking in attention and activity had stalled," Peter recalls.

Under DHX Brands' custodianship In the Night Garden has been boosted through new branding, a new website, a year-long integrated social media and marketing plan, high profile events and brand new style guide. This focused attention not only made it the fastest selling preschool toy licence of 2014, but it ended the year as the fifth largest preschool brand in the UK for 2014 (NPD Full Year 2014).

"Our master toy licensee Golden Bear has created a new range of toys and we have expanded into new areas such as apparel and party goods. Really it's been a refresh from the top down and retailers are responding very positively," he says. "In fact commitment at retail for spring/summer 2016 and into

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autumn is doubling."Testimony to In The Night Garden's continual appeal is the fact that the property boasts the only stage show to run a live tour for five consecutive years and while there are no plans afoot to create new TV content, Peter feels that in territories like the UK where there is a TV presence it is a "great 360 degree property".

While many companies describe themselves as fast-paced and nimble many fall somewhat short of that claim. However, with DHX Brands it's not just hyperbole as the dexterous approach and speed with which it brought preschool stalwart, Teletubbies, back to the market attests.

"Everything happened in a very short space of time," says Peter. "DHX acquired the property back in September 2013 and by January of the following year we went to the market with our plan for new content and within 12 months phase one was in place. We're now in phase two with a major US and a number of key European broadcasters on board and a master toy licensee signed for the US with product launching in the States in autumn 2016."

The original Teletubbies is one of the most successful children’s brands of all time, and was voted one of the Best Children’s TV Programmes of the last

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A YEAR ON

50 years by international kids’ television experts at the 2014 Prix Jeunesse International, so the weight of responsibility to match that success is keenly felt by the team. The original episodes aired in over 120 territories and still receive over 40 million YouTube views per month.

The much-anticipated new version, set to air late 2015 on CBeebies, features the characters with a refreshed, contemporary look and will be supported by heavyweight national PR and advertising campaigns. "The new episodes feature pioneering technologies, not unlike that in Lord of the Rings, so it will be a very rich production. I think we've succeeded in maintaining the essence of the show but bringing it up to date.

Licensing activity continues to ramp up on the property with a Teletubbies ELA UK deal recently announced with leading manufacturer VTech. This follows earlier core deals with Character Options as

master toy partner, and Egmont for master publishing.

Over 20 new licensees have signed including Worlds Apart (furniture & accessories), Aykroyds (nightwear and underwear), Character World (bedding), Amscan (partyware), Above left: Make it Bon Bon Buddies (confectionary), Pop is "one to watch" according to Posh Paws (bags) GB Eye (posters) Peter Byrne. Above: Jane Horrocks joins and Zak UK (melamine tableware). the star voice cast of Products will roll out at retail from the new Teletubbies. spring 2016 in the UK, closely followed by major European territories and the US. You would think then that with a duo of heavyweight preschool properties already in the marketplace that this sector was well catered for

by DHX, but nonetheless there is a third arm to the company's preschool triumvirate. "Yes it's difficu to conceive how we could replicate the buzz with yet another preschool property," admits Peter, "but there is a common denominator - its creator Anne Wood. Twirlywoos is a natural evolvement of her creative talent and it is a fantastic property."

With input from early-years expert Professor Cathy Nutbrown the series began airing on CBeebies in February this year and, according to Peter, response has been incredibly strong. "The look and feel of it is glorious - it's bright and engaging," he says.

On the licensing side Golden Bear has stepped up again coming on board as master toy partner for the brand, and will launch toys from July

Twirlywoos©Ragdoll/DHX

including Talking Twirlywoos Plush, which won Best New Toy at London Toy Fair. The launch will be supported by online and social media campaigns and print and TV advertising. Twirlywoos is also being snapped up by licensees across key categories including nightwear, greeting cards, posters and apparel.

Despite a rapid 12 months of taking licences to market there is another property that Peter is flagging as "one to watch" - this time outside the preschool arena. Make it Pop premiered on Nickelodeon US in April with an international rollout from July. The

Above: Twirlywoos is a new preschool phenomenon from the creative brain of Anne Wood.

Stellar Voice Cast for Teletubbies The voice talent for the new Teletubbies series is a stellar cast including Fearne Cotton, Jim Broadbent and Jane Horrocks.

The new series will feature the same muchloved characters and styling but will be visually enhanced, bringing a refreshed and contemporary look and feel. The new series will feature a number of brand new elements, one of which is the Tubby Phone voiced by family favourite actress Jane Horrocks.

Bringing the fun factor to the new series is up-andcoming actor and comedian Daniel Rigby, who will narrate the show. Completing the line-up are television and radio presenter Fearne Cotton and Academy Award and BAFTA award-winning actor Jim Broadbent who will both voice the much-loved Voice Trumpets.

series is a live action, high school musical comedy that centres on three charismatic lead characters. It has high energy flair and humour that is appealing for girls 6-12 years. Says Peter: "The ratings in the US are superb and there has been huge interest from partners."

There is still plenty on the horizon for the company. "We will be looking at lots of different sectors and DHX is expanding, creating new content opportunities," explains Peter. However he is swift to point out that it's not about throwing every piece of content at the market. "It just doesn't work like that. We need to be very considered about which properties can work for consumer products," he insists.

Left: A pull along Ninky Nonk from Vivid.

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A FAB Liftoff

No Strings

d e h c a t t A

Thunderbirds made their much-anticipated return recently in the wake of a flurry of media interest. The re-imagining of this 60s classic had one obvious omission - the unapologetic strings of the marionette predecessors. It seems though that these weren't missed and the new CGI incarnation has marked a countdown to a licensing frenzy.

I

TV GE has been working on Thunderbirds Are Go since 2012 and first announced the series in 2013. Trudi Hayward, svp, head of global licensing admits that it’s been a steady build up since then with so much of the production kept carefully under wraps until very close to the launch. And there was certainly plenty of excitement to unveil, not least the fact that ITV Studios was to work with Richard Taylor and his hugely talented team at Pukeko Pictures and Weta Workshop in New Top: A second series of Thunderbirds Are Go is already in production.

Above right: Uppermost for Trudi Hayward is the unique and wonderful fact that Thunderbirds is centred around the best kind of team - a family.

Right: The character reveals of Parker, Lady Penelope and Brains caused a real media stir.

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Zealand on the production.

"During the production process we took a very careful and considered approach as we wanted to make a show that was going to be really special while paying tribute to the original," says Trudi.

The response from broadcasters, licensees and retailers couldn't have been better, according to Trudi. The first two episodes aired back to back on ITV and attracted a consolidated audience of nearly 3 million viewers. Since then, the show has consistently performed well as it simultaneously airs on both children’s channel CITV and ITV. Of course every show, particularly one that holds such a nostalgic place in so many viewers’ hearts, will be subject to whims of the media critics, but above all else the reaction of the viewing public themselves who now have an immediate channel to voice their opinions on social media. "We’ve had a huge amount of press

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A FAB Liftoff

The Licensee Lift Off Alongside Vivid’s toy line, which will star the all new and iconic Tracy Island play set, the company has recently announced additions to all key categories, signing some 30 licensees in the UK alone. Global Solutions has come on board for clothing with a range of dress up costume inspired by the Tracy brothers; Fashion Lab is developing a line of boys outwear; Xccessories MC has signed for range of children’s apparel accessories and Aykroyd & Sons will launch a line of boys’ nightwear and underwear. "We’ve also got Misirli for a collection of children’s socks and Alfred Franks & Bartlett are launching boys’ sunglasses," adds Trudi.

Trudi believes the brand also has really strong commercial potential beyond toys and apparel, and as such has signed some partners to build the stationery, gifting and homewares Right: You can't replicate this one with toilet rolls and sticky back plastic! The categories. GB Eye is launching a range of posters, prints, gift new Tracy Island play set from Vivid. sets and badges and Star Cutouts will soon unveil a selection of boys’ cardboard face masks and cardboard standees. Paper Projects has signed for a range of sticker formats and reward charts and UP Global Sourcing for a line of tissue products while DNC UK will be launching lunchware and snack boxes and Worlds Apart will produce novelty lighting.

"Another really exciting addition is Thunderbirds Are Go production partner, Weta Workshop. They are going to be launching a line of great t-shirts, art prints, display models and The Art of Thunderbirds Are Go book globally," Trudi reveals.

interest," affirms rudi. "The media can be sceptical about remakes, but we were delighted with the positive reception. There was careful preparation to tease assets to the public gradually and keep the suspense alive. Every sneak peak or image we released to the press had an amazing pick up and really got people excited."

The character image reveals, in particular, attracted a great deal of attention. The new Lady Penelope was dubbed by The Guardian as a “crime fighting Taylor Swift” and the 'original Lady Penelope' was interviewed on numerous TV news programmes. "I think fans were really interested to see how we had updated them for a modern audience while retaining elements of the original series," Trudi adds. "We're also really pleased with the interest in our new female character Kayo, Tracy Island's head of security. It's so important that shows have strong female role models."

Another stunt that had the media reaching for their cameras and column inches was

a 15ft replica of the iconic Thunderbird 4 vehicle which was sent down the Thames in London a few days before the show's launch. "This stunt really got people talking; it was widely shared on social media and received global press coverage. It was the perfect way to mark such an exciting occasion," she says.

In preparation for the launch Trudi and her team certainly put in the legwork to build a consumer products programme to support the show and toy company Vivid was so convinced that it signed as the master toy partner back in 2012. "Our ambition is for Thunderbirds Are Go and its consumer products to be just as successful as the original," says Trudi simply.

Vivid's toy line will launch in the UK in July of this year with many more products available in time for Christmas gifting. Says Trudi: "We’re keen to continue building the licensing programme for the show and we’re now looking to add FMCG, promotions and live events categories."

And with Thunderbirds’ 50th anniversary this year, ITV GE intends to capitalise on the incredible momentum that Thunderbirds Are Go has achieved to date. Series two of is already in development and with products launching in 2015, 2016 and beyond and the show making its broadcast debut in key international territories, it’s looking promising that Thunderbirds Are Go is FAB. Above left: A 15ft replica of Thunderbirds 4 was sent down the Thames to gain attention for the show's launch.

Left: MV Sports' light up scooter.

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g n i p p o t s w o h S LICENSING EXPO NUTS AND BOLTS

Stuff

With so much to see and time of the essence at Licensing Expo 2015, LSB touched base with show organiser UBM Advanstar to bring you a ‘don’tarrive-in-Vegas-without-it’ guide to what’s really not to be missed during those busy three days at the June show (let alone before and after it!).

Going Digital Right: Bethany Mota will be giving a keynote address at the show.

Below: Prepare to be amazed by Nitro Circus.

Now in its 35th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension, which last year attracted 15,700 retailers, licensees, manufacturers, distributors and licensing agents from more than 90 countries.

With more than 5,000 exhibitors showing their wares at this year’s show, there’s certainly a lot to see, so it helps that the show floor is merchandised into five zones: Character and Entertainment; Art and Design; Brands and Agents; Sourcing and Production.

The Worldy, Sporty And Crazy With a third of attendees travelling to Licensing Expo from outside the US, this year’s show will have more of a global focus, with International Pavilions and increased representation from countries including Mexico, India, China, Japan and the UK. With the Expo increasing in prominence as a place for top athletic brands to connect with the world’s most influential licensing professionals, this year’s show will feature an expanded Sports Area. Exhibitors here include Major League Baseball Players Association, National Football League Players Association, Tottenham Hotspurand IMG. Not to be missed will be a jaw dropping performance from Nitro Circus, who will be performing live stunts at the Nitro Circus Live Performance Feature.

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A significant new element for the show this year is the Digital Summit. This aims to bridge the gap between manufacturers, retailers and licensees and the world’s most successful and popular digital media companies and stars. Free for registered attendees, the inaugural Summit features exhibitors from the digital content world. Monday, June 8 will see a full day of programming, including: • A number of keynotes and panels focusing on new business opportunities that leverage the tectonic shift in young consumers’ media habits towards digital platforms and stars.

• Discussions with high-level stars and executives will explore the future of licensing in categories, including fashion & beauty, games & electronics, kids, the home and more.

• In conjunction with the Summit, fashion designer and influencer Bethany Mota will deliver ‘The Big Interview’ keynote address on Tuesday, June 9 at 2.30pm.

In just five years, YouTube sensation Bethany Mota has become one of the most recognisable names in the world. Her YouTube channel has over 8 million subscribers, and she also has over 2 million followers on Twitter, and over 4 million on Instagram.

In 2013, Bethany designed and launched the first of many collections for apparel brand Aeropostale, targeted at teens. The success of Bethany’s design work led her to being the number one searched fashion designer on Google in 2014.

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LICENSING EXPO NUTS AND BOLTS

UK To US View Jessica Blue, now well known both sides of the Atlantic, having been the show director of BLE before making the move Stateside to head up Licensing Expo, sums up the plans for this year’s exhibition: “It’s been two and a half years since I said goodbye to my family and friends in the UK to move to Santa Monica and manage Licensing Expo. After seven happy years leading Brand Licensing Europe and watching it bloom and grow, it was time for a new adventure and a new show. Luckily, it wasn’t so new to me as I’ve attended almost every Licensing Expo since 2005. This was the ‘big show,’ the largest licensing show in the world and the one we, as ‘trade show people’ look up to. The first thing that we did as a team was to ask the licensing industry for their feedback, just as we had on BLE, and we listened. All of the changes that we made were inspired by our exhibitors and attendees – zones to help people find what they are looking for, more help on the show floor, a new booth numbering system, an all-industry opening night party, a celebrity keynote and a low all-access pass pricing for Licensing University. Some of the successful initiatives that had worked so well for BLE also translated to Licensing Expo, such as our Retail Relations Program and the Retailer Lounge.

This year we have even more new initiatives designed to inspire and support our attendees and exhibitors. Personally, I’m really looking forward to the Digital Media Licensing Summit.

This is a significant new development for the show as the way in which consumers interact with digital content is changing and developing. The Nitro Circus Live performances are a notto-be-missed addition, as are both keynotes (‘The Future of Retail’ and ‘The Big Interview’ with Bethany Mota). We are thrilled to have more than 150 new companies joining the show this year including YouTube, Amazon Studios, Nintendo of America Inc., Mondo TV, Maxim, Inc., Fatburger North America Inc., the British Heritage Pavilion and Promexico, presenting a Pavilion of brands from Mexico.

Licensing Expo continues to be the meeting place for the global licensing industry, and I am so proud to work on it with a phenomenal team. Thank you for your continued support, and I look forward to seeing you in Las Vegas.”

Right: Jessica Blue.

The Show Biz

Opening times: Tuesday June 9 9am to 5.30pm Wednesday June 10 9am to 5.30pm Thursday June 11 9.30am to 3.30pm

Life’s A Beach Ditch your brogues and courts for flip flops and linens and head down to the beach at the Mandalay Bay Beach Club for the Opening Night Party of Licensing Expo on the evening of June 9.

This year the party is being sponsored by LIMA, Endemol and is being co-hosted by Sony Music.

Fifth Harmony (which are signed to Sony) will be

performing at the party adding their own high notes to this mega industry gathering. Fifth Harmony rose to fame since appearing on the second season of The X Factor.

Tickets and Expo registration are available at www.licensingexpo.com

Inset: Hot Topic’s Lisa Harper is on the keynote panel.

Looking To The Future Of Retail Faced with an ever-evolving consumer marketplace and retail landscape, licensing executives can gain insights from a panel of top merchants and brand experts during the Executive Keynote Panel, kicking off the sh w on Tuesday 9 June, from 8am to 9am.

Discussing the topic of ‘Where is retail headed and how will we get there?’ will be: • Richard Barry, executive vice president, chief merchandising officer, Toys ’R’ Us – A 30-year veteran of the toy chain.

• Dow Famulak, president, Global Brands Group Holding – Dow is president and an executive director of Global Brands Group (GBG).

• Mike Fitzsimmons, founder and ceo, Delivery Agent – A recognised expert on commerce and convergence, • Lisa Harper, ceo, Hot Topic – Lisa leads the company’s 950 stores across the US and Canada.

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EXPO EXHIBITORS

Who's There?

Who's Where?

Got your comfy shoes?…check. Notepad and pen?...check. Business cards?…check. Water?…check. Now all you need is to plan your route to make the most of the show and your energy levels. And voila! Here's a handy listing of all the exhibitors to help you to plan your visit.

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EXPO EXHIBITORS

(Correct at time of LSB going to press)

Exhibitor

Booth

24IP Law Group C37 3292 Brands LLC B77 3DplusMe, Inc U183 41 Entertainment LLC H187 4K Media Inc. S181 A&E Networks W203 Aardman Animations N194 ABRAL F165 Accu-Track by Credit & Financial Services Inc. C30 Activision R171 ADEX E155/E165 AG Properties N157 Alchemy Licensing D22 Alchemy Media Group Inc./ Corday Photography H24 All Art Licensing a Division of J’net Smith Inc. C13 All-American Licensing & Management Group F37 ALMART Fine Art E21 Amazon Studios J121 American Cancer Society A39 American Mensa F34 American Posterity E14 American Rebel E29 Animal Jam V184 Animation Magazine W200 Anne Was Here E13 Appu Series Q205 ARB Worldwide Corp. Sdn. Bhd. J33 Art 2 License D21 Art Ask Agency B63 Art in Effect G19 Art Makers International, Inc.- AMI! G24 Artestar F46 ArtMoose B21 ARTPQ J143 Asociación Mexicana de Promoción y Licensiamiento de Marcas, A.C. D165 Authentic Brands Group S208 Automobili Lamborghini S.p.A. C59 AwesomenessTV R187 B.B. McBee M193 BANDAI NAMCO Entertainment Inc. E155 Bandmerch LLC W182 BBC Worldwide O145 Beanstalk/Blueprint/Tinderbox G89 Beijing Heliview International Exhibition J23, J25, J27, K24, K26, K28, K23, K25, K27 Bentley Licensing Group D19 Benton Arts H38 Big Tent Entertainment H155 Bigshot Toyworks W194 Billboard & The Hollywood Reporter G37 Blaylock Originals Inc. G25 Blizzard Entertainment J177 Bloomers Edutainment LLC H30

Exhibitor

Booth

Boy Scouts of America F59 Brainpaths LLC M197 Brand Central LLC H59 Brand Liaison, The H29 Brand Licensing Team Brandgenuity, LLC A89 Bravado International Group P197 Brazilian Brands F165 Brother International Corporation A77 Bulldog Licensing Ltd H177 Butterfly stroke inc.

E165 C3 Entertainment, Inc D177 CAPCOM X199 CardConnect W190 Carlin West Agency/Live Animation Products K197 Carte Blanche Group Y204 Cartoon Network Enterprises D121 Caterpillar J43b CBS Consumer Products R155 Cherokee Global Brands J81 China Toy & Juvenile Product Association A31 Chronicle Books G30 ChuChuTV Studios Q205 Cisco Sales Corp.

G29 CMG Worldwide G59 Coca-Cola E89 Cogent Partners K39 CopCorp Licensing F69 Copyright Promotions Licensing Group Ltd D155 Corpirate F13 Counter Culture H12 CPLG North America D155 Crayola W199 Creative Licensing Corporation C140 Creighton Enterprises C24 Crocs B30 Crown Creative Co., LTD. E155 Crown Jewel Girls T193 Crown Thorn Publishing F14 CTI Solutions, Inc W179 Curtis Licensing L165 D&J Collectibles LLC V192 D. Parks and Associates LLC / Art-Licensing.com C25 Daewon Media Co., Ltd. J143 Danken Enterprise Co., Ltd. J37 Dark Horse Comics C140 Debra Valencia H22 DeLiso, Sophie la girafe L181 Dentsu Music and Entertainment Inc. U189 Dependable Solutions, Inc. M187 Design Plus X203 DHX Brands D155 Dimensional Branding F43 DINAH F21

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EXPO EXHIBITORS

Exhibitor

Booth

Discovery Consumer Products S187 Disney Consumer Products Meeting Room Distroller C139 Dominie Luxury A53 Dorna Sports D77 DQ Entertainment Q205 Dr. Krinkles K193 Dr. Seuss Enterprises, L.P. A165 Dracco U193 Dreamworks Animation S155 drizzle studios!

G13 DuPont J43d Eaglet Travels with Friends H15 Electrolux Home Products, Inc. J43a Electronic Arts O187 Emily Elizabeth’s Designs F16 emoji® licensed by Bavaria Sonor Licensing A23 Endemol Shine North America O197 Enitsua Fine Art Korea/ Enitsua Foundation for the Arts F33 Entertainment One H139 Epic Rights B121 Evolution F155 Fatburger North America Inc H37 Feld Entertainment K187 FICO F165 FIEC International Exhibition & Commerce Co., Ltd. L177 Firefly Brand Management F177 Foamation Inc. - Cheesehead Brand B39 Frederator Q205 FremantleMedia S197 Frida Kahlo M194 From Frank C49 Frombie U190 Fulanitos A147 Fuller Brush Co. E30 FUTABA CO., LTD E165 Futbolitos D165 Fuzhou Hunter Product Imp. & Exp. Co., Ltd T181 Gabsol, S.A. de C.V. D165 Gallina Pintadita Q187 Garfield/Paws, Inc. E181 Garner Holt Productions V180 Geeh the Band U197 GENCO, INC. E165 Genius Brands International C49 Get Down Art D16 Get Down Art D11 Giordano Studios, LLC D26 Global Icons G69 Global Trademark Licensing Ltd J49 Glory Innovations, Inc. G187 GorillaSquid Visual Labs, LLC U192 Grani & Partners Spa E171

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Exhibitor

Booth

Green Kids Club A33 Grumpy Cat Limited A159 Guide to the Licensing World E33 Gumby - Prema Toy Co. K195 Haley Art & Design E19 Halfbrick Q205 Hallmark Cards, Inc. J43c Hasbro Global Licensing & Publishing F121 HCA D20 Heroes of the City - Ruta Ett Q205 HEXBUG C50 High Times F31 Hong Kong Trade Development Council C44 HoriPro Inc. E155 Hot Pickle G43 Howard Robinson & Associates H26 Huevocartoon L193 Hye Park & Lune C42 I.M.P.S s.a M165 ICONIX Co., Ltd J143 Iconix Entertainment L143 IMG Worldwide Inc G49 Imperial War Museums C54a Ingram Co. Ltd./San-X Co. Ltd/ Green Camel Co. Ltd Q155 Ink Brands A136 Interasia & Associates USA Inc F49 International Brand Management and Licensing B69 Intime Knits Pvt., Ltd. K32 Inventor Process, Inc B42 IPM. INDUSTRIAS PLASTICAS MARTIN SA DE CV L198 iQ License F53 iStory Animation Studios LLC B171 it-neX Software GmbH K31 ITV Studios Global Entertainment A121 J. Pierce B17 JAST Company Limited B139 Jazwares X181 JB Bug Creations H14 JENNY FOSTER D28 Jewel Branding & Licensing, Inc. J24 Jill McDonald Design C19 Jim Henson Company, The D147 Joan Marie - Art that CELEBRATES! F22 Joester Loria Group, The C89 John Wayne Enterprises G178 JPatton J178 Judith Lynn Art H16 K Laser Technology K40 Kasmanas F165 Kathy Davis Studios G34 kathy ireland Worldwide J57 Kaxan Media Group D165 Kayomi Harai D24 Kenekt, LLC A55

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EXPO EXHIBITORS

Exhibitor

Booth

KidRobot P181 Kidsfit B56 King C155 King Features D89 Knockout Licensing F69 KOCCA (Korea Creative Content Agency) J143, J157 Kokonuzz Limited V198 Kratt Brothers Company J129 KREASHUN H17 Laura Seeley Studio G20 Lewis Roca Rothgerber LLP C32 Licensing Group Ltd, The B46 Licensing Letter, The E43 Licensing Liaison C26 Licensing Management Intl E37 Licensing Works!

C147 LIMA C63 LIMA Japan E155 LIMA Japan E165 LIMA Members Lounge A22 Lionsgate Entertainment O205 Lisa Frank Inc. W183 Lisa Marks Associates, Inc. (LMA) H43 Little Marcel D44 Live Nation Merchandise K165 LMCA D81 LoCoco Licensing L149 LoveThisLife A45 Major League Baseball Players Association A63 Make Peace Movement F29 Manu D41 Mars Retail Group X209 Masha and the Bear LTD. P187 Mattel, Inc. Q133 Maui and Sons A37 Mauricio De Sousa Producoes Ltda F165a Maxim, Inc. D69 Members Only D37 Mercis bv E147 Meredith Brand Licensing C53 MerryMakers, Inc. F181 Metacube Tecnoligía y Entretenimiento, S.A. de C.V. D165 México Comparte, S.A. de C.V. D165 MGA Entertainment Q165 MGL Licensing F24 MHS Licensing C20 Mila Wholesale B44 Mind Yard E23 Mondo TV D38 Monster City Studios, Inc W198 Morphmallow F50 Moxie & Company D49 mrpuppy.com B26 Mugen Studios V194

Exhibitor

Booth

Mundo Seedys, SAPI de C.V. MyMediabox, a division of Jonas Software USA, LLC Nanaritos National Museum of the Royal Navy National Wildlife Federation Natural History Museum NECA Nelvana Enterprises Inc. NFL Players Inc. Nickelodeon Nintendo of America Inc. Nitro Circus Live Octane5 Old Guys Rule One Animation One Entertainment OpSec Security Inc Out of the Blue Outfit7 Limited PAN AM Paramount Pictures Patterson International PBS KIDS Peanuts Worldwide Penguin Group (USA) Pink Light Studio Pixels.com Pokémon Company Int’l, The Polaris Industries Pop Picture Pop the Balloon PPI Worldwide Precious Moments, Inc. Princess Plie & Friends Promexico Purple Giraffe/Random Ass Quadrant Licensing Management Consulting Co. Ltd. Quan Inc. Rachael Hale Radiant Enterprises Radio Days Rainbow Rebel Girl Red Nose Redibra Redrover relentlessGENERATOR River Plate Roberta di Camerino SA RockLove Jewelry ROI VISUAL Rosenthal Represents Rovio Entertainment Ltd

D165 A81 V185 C54b B155 C54c P181 J166 A69 O133 M177 A58 C69 D43 Q205 E69 K181 J129 B147 E38 S141 E25 J121 H147 Y200 C43 A82 R197 A72 F42 A139 E53 U194 D165 B40 N187 E165 H23 G32 C165 R181 E41 F165 F165 J143 U201 B52 E44 B37 J157 F25 C121

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by The UK Licensing Awards and2016 Thehave Licensing Source The Brand & Lifestyle Licensing Awards already Book), Thewelcomed Brand & Lifestyle Licensing Awards 2016 have havehad already been by the industry, many of whom been welcomed by theinput industry, many of whom have had valuable into their creation. valuable inputat into creation.

The award winners will be unveiled an their official event held at The Dorchester, Park Lane, London Wednesday 2016, during The award winners willonbe unveiled at20 anApril official event heldaatlavish The afternoon Dorchester, event attended licensees, brand owners andarepresentatives.

Park Lane, Londonby onretailers, Wednesday 20 April 2016, during lavish afternoon awards are free to enter. The entering process be online eventThese attended by retailers, licensees, brand owners and will representatives. (accessed via the website) and will beentering active from September 2015.

These awards are free to enter.

The process will be30 online (accessed via the website) and will be active from September 30 2015.

For information on reserving tickets or tables to the event, please contact

Davis aton Createvents using or calling ForClare information reserving Ltd, tickets or clare@createvents.co.uk tables to the event, please contact 340085.

Clare Davis at Createvents+44 Ltd,(0)1183 using clare@createvents.co.uk or calling +44 (0)1183 340085.

For more information on entering The Brand and Lifestyle Awards or sponsorship please contact:

For more information on entering The Brand and Lifestyle Awards sponsorship please contact: IanorHyder: ianh@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk

Ian RobHyder: Willis:ianh@max-publishing.co.uk robw@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk Max Publishing, Unted House, North Road, London, N7 9DP. Rob Willis: robw@max-publishing.co.uk T: +44 (0)207 7006740 W: www.max-publishing.co.uk

Max Publishing, Unted House, North Road, London, N7 9DP. T: +44 (0)207 7006740 W: www.max-publishing.co.uk

HEADLINE SPONSOR HEADLINE SPONSOR

"We are delighted to be the headline sponsor of "We are delighted be the headline sponsor of these inaugural awards, to especially as they reflect these inaugural awards, especially as by they our commitment to this sector as testified thereflect our commitment to this sector by the growing Brands and Lifestyle sectionas oftestified our growing Brands andexhibition."

Lifestyle section of our Brand Licensing Europe Brand Licensing exhibition."

Darren Brechin, eventEurope director, BLE.

Darren Brechin, event director, BLE.

SUPPORTED BY

SUPPORTED BY

"Brands have really stepped up into the licensing limelight and The Brand & Lifestyle Licensing "Brands have really stepped up into the licensing Awards will duly recognise excellence in this field. limelight We are proud to build on & our existingLicensing and The Brand Lifestyle association with The Awards willMax dulyPublishing recogniseand excellence in this Licensing giving new field.Awards We areby proud to this build onawards our existing programme our wholehearted support." association with Max Publishing and The Kelvyn Gardner,Awards managing of LIMA UK. Licensing by director giving this new awards

programme our wholehearted support."

Kelvyn Gardner, managing director of LIMA UK.

MEDIA PARTNER

MEDIA PARTNER “Total Brand Licensing is delighted to support The Brand & Lifestyle Licensing Awards 2016.

The 100 most valuable brands in 2013 were “Total Brand Licensing is delighted to support worth over $2.55 trillion, which would make them the 6thThe biggest country in theLicensing world by GDP, Brand & Lifestyle Awards 2016. ahead of Russia, Brazilvaluable and India.

- the sector The 100 most brands in 2013 were absolutely deserves its own dedicated awardsmake them worth over $2.55 trillion, which would that recognise extraordinary power of theby GDP, the 6th the biggest country in the world brand sector the licensing industry.” aheadwithin of Russia, Brazil and India. - the sector Francesca Ash, Publisher, Total Brand Licensing.awards absolutely deserves its own dedicated

that recognise the extraordinary power of the brand sector within the licensing industry.”

Francesca Ash, Publisher, Total Brand Licensing.

www.brandlicensingawards.co.uk

www.brandlicensingawards.co.uk

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EXPO EXHIBITORS

Exhibitor

Booth

RoyaltyZone C38 RPM Designs, Inc. D29 RSG Media Systems L187 Saban Brands A98 Sagebrush Fine Art F19 Sanrio W209(200), V209(400), V211(800) SANTA MANIA V189 Sara Berrenson D15 SC Pakistan / Four Seasons Apparel Imports Inc. J35 Scholastic Media M157 Sean Danconia V200 SeaWorld Parks & Entertainment A148 SEGA of America F147 Seltzer Licensing Group G44 Sentai Filmworks LLC W202 Sequential Brands J71 Sesame Workshop Q181 Session Savers Sunscreen C40 Shanghai Huayou Capital Co. Ltd. A156 SHOPKINS H177 Sinking Ship J129 Skechers USA Inc. F89 (1000), F77 (800) SkyMall G31 Slingshot L195 Smiley E77 SNOTES H13 Sockeye Media Q205 Sony Computer Entertainment America Q197 Sony Pictures Consumer Products O165 Source3 B45 SPLICE Lounge J43 SPORTS AFIELD C34 Striker Entertainment C159 Studio Keystone J143 Sun Bum H188 Super Simple Learning Q205 Surge Licensing, Inc. Q205 Suzanne Cruise Creative Services, Inc. G22 Suzy’s Zoo D31 Swan Princess Partners V190 Synchronicity F38 Tails of Whimsy G21 Team Image M195 Televisa Consumer Products F139 Tezuka Productions E155 The Baltimore & Ohio Railroad Museum A29 The Brands Club J39 The Elf on the Shelf L169 The Fred Rogers Company J129 The Licensing Company (TLC) G77 The Licensing Shop H177 The Magic Poof F15 The Royal Ballet C54d The Shakespeare Birthplace Trust C54e The Sharpe Co / Sharper Inc. E32

Exhibitor

Booth

This is a Good Sign E41 Thomas Kinkade Company, The D59 Tipsy Artist E12 TIRALBA, Inc U181 Toei Animation Co Ltd A155 Toon Studio of Beverly Hills, The D139 Toonz Media Group V201 Toonz Media Group Q205 Topps Company, Inc., The L194 Tottenham Hotspur Football Club A51 ToysTalk F165 TSBA Group B89 TUBA n Co., Ltd H165 Tundra & Associates Inc. N198 TV Pinguim F165 Twentieth Century Fox Consumer Products O153, Q144 Ty Inc. P205 Tycoon 360 F165 Tycoon Enterprises, S.A. de C.V. D165 Ubisoft Entertainment P165 UDC Licensing Agency B33 Uglydoll/Pretty Ugly LLC L157 Ultimate Source Limited E59 United States Postal Service Y180 Universal Partnerships & Licensing N165 Usp studios Q205 Versalicensing, S.A. de C.V. D165 Vidorra Group B49 Virtual Images H34 Vistex, Inc M149 Visual Icon V197 VIZ Media K177 VOOZCLUB J143 Warner Bros. Consumer Products N139a Warner Bros. Consumer Products N139 Westend Software Inc. T189 Wild Apple Licensing E20 Wild Wings Licensing D23 Wildflower Group LLC C77 Withit Licensing Ltd D53 WizKids Games P181 Women In Toys W192 WWE J165 Xavier Games V193 XPELLI B38 Yoboho New Media PVt Ltd Q205 YouTube Q205 Zag America Inc. A126 Zeptolab UK Ltd G182 Zodiak Kids W186 Zolan Company, LLC E26 Zoonicorn E31

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On Show At Expo

What’s On Show At Licensing Expo Inset: The Walking Dead is a TV property from Striker.

Below: The Natural History Museum is hoping to attract an international audience.

The halls of Licensing Expo (June 9-11) will be positively brimming with new properties for the licensing industry to salivate over. And while some exhibitors are keeping their powder dry on new looks and launches until the show doors open, here's a taster of just some of what will be in store in Vegas.

Lucky Strike Striker Entertainment will be featuring several new properties at this year’s Licensing Expo including The BFG, the upcoming Steven Spielberg directed live action feature film adaptation of Roald Dahl’s beloved classic children’s novel, slated for July 1, 2016.

Striker’s television roster includes AMC's The Walking Dead, Orphan Black from Temple Street Productions, Powers from Sony Television, House of Cards, the Netflix series from MRC and several other upcoming shows to be announced at the Expo.

Additional theatrical properties that Striker is handling include Ted 2, the Seth MacFarlane helmed sequel distributed by Universal Pictures; Terminator: Genisys, from SkyDance and Paramount Pictures, and Chappie, from Neill Blomkamp distributed by SONY. Booth C159

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Best Of British In a first for the show, five iconic British institutions will be exhibiting together at this year’s Expo. Exhibiting under the collective name of British Heritage, licensees can see assets from The Royal Ballet, Imperial War Museums, National Museum of the Royal Navy, Natural History Museum and Shakespeare Birthplace Trust.

Booth C54

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Play Time Leveraging brands including Transformers, My Little Pony, Monopoly, Littlest Pet Shop, Nerf, Play-Doh, Magic: The Gathering and Jem and the Holograms, to create popular play experiences, Hasbro continues to tell brand stories across multiple mediums including entertainment, digital, publishing, and branded experiences. Hasbro’s brands will also showcase a broad range of consumer products including fashion, home goods, sporting goods, toys and games and party goods.

Booth F121

No Strings Attached

Animal Antics

Established by award-winning artist Suzy Spafford in 1968 as a line of greeting cards, Suzy’s Zoo has grown to feature over 200 named animal characters on a wide range of social expression products.

Deriving from Suzy’s many happy childhood memories, it evokes the spirit of a simpler, safer world.

In 2005, Little Suzy’s Zoo was introduced into Plaza Style stores in Japan where the variety of merchandise is vast, with items including phone covers, plush toys, apparel, dinnerware, puzzles and games and books.

As part of the continued worldwide expansion, Suzy’s Zoo has concluded deals with licensing agents to represent the brand including Metrostar Media for UK and Eire.

Recently concluded deals will bring many new items to stores including baby apparel and accessories, premium and promotional gifts, maternity accessories, digital stickers, emoticons worldwide, limited edition artwork, books, colouring books, balloons, board books, and more.

Booth D31 Above: Suzy’s Zoo is branching out.

Thunderbirds Are Go, the amazing new boys’ action adventure series, will not surprisingly spearhead this year’s presentation slate from ITV Studios Global Entertainment (ITVS GE). The stand will also feature Classic Thunderbirds, the ‘inspired by Playmobil’ kids’ TV series Super 4, digital game Cut the Rope, boys’ and 1970s iconic music brand Village People.

Paying tribute to the original show, Thunderbirds Are Go is produced using a unique cutting-edge blend of CG animation and live-action miniatures. The series debuted on TV screens in the UK in April and has international broadcast partners secured in Australia, New Zealand, Israel and Middle East.

Booth A121 Above: Thunderbirds is F.A.B for launch.

Firm Favourites

Above: Minions is a key focus for UP&L.

Universal Partnerships & Licensing (UP&L) will focus on its blockbuster film franchises, Minions and Jurassic World at this year's show. The company will also introduce several new properties from Universal Pictures and Illumination Entertainment including The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day, which will release in February 2016; and Despicable Me 3, which will continue the adventures of Gru, Lucy, their adorable girls and the Minions.

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On the television side of the business, UP&L will continue expanding the successful The Biggest Loser franchise while introducing new opportunities from kids network Sprout, and from the NBC and Esquire Network summer ratings powerhouse American Ninja Warrior; the highly-anticipated mini-series Heroes Reborn, based on the 2006 breakout series Heroes; and fan favourites including The Tonight Show Starring Jimmy Fallon, Brooklyn NineNine, Battlestar Galactica, and The Office.

Booth N165

It’s A Knockout

Knockout Licensing/CopCorp is showcasing world class properties Above: Knockout Licensing including bestselling to represent Little House on book series turned the Prairie. popular television drama Outlander (Sony Pictures Television); acclaimed British television drama Downton Abbey (NBCUniversal International Television Production); publishing sensation Fifty Shades of Grey; social media canine celebrity Boo, The World’s Cutest Dog; and beloved classic family franchise Little House on the Prairie.

Booth F69

Looking Anything But Sheepish Following a strong box office performance Shaun the Sheep continues to expand its portfolio of live events and attractions, with the Shaun in the City charity arts trail being a summer highlight in the UK, and similar art exhibitions planned for China and Japan later in 2015 and early 2016. The TV show, now in production on its fifth series, is enjoyed on kids’ channels in 170 territories. With a new half hour special in production set to premiere to a family audience at Christmas, Shaun’s flourishing global fan-base is about to get even bigger. As the movie opens across the world and with the much anticipated US release imminent, Aardman continues to develop an international licensing programme for the property across a host of core categories and will present new product opportunities and style themes for 20152016. The studio will also be looking forward to celebrating its 40th anniversary next year and is planning a host of special events, exhibitions and commemorative merchandise ranges to mark the occasion.

Booth N194 Above: Shaun brushes shoulders with royalty.

Smiles All Round

With 97% brand recognition globally, Smiley delivers exciting and emotive campaigns in partnership with thousands of retail stores around the world, generating turnover in excess of £100 million per annum and selling a million products a year. Smiley remains a TOP150 global licensing business trademarked in over 100 countries across more than 12 product categories, covering a broad range of consumer products including apparel, home decor, cosmetics, toys, gift, back to school, stationery, publishing and promotions.

Smiley continues its expansion into the US market in 2015, with partnerships already in place with Macy’s, Nordstrom, H&M, Zara, Urban Outfitters, Anya Hindmarch, Moschino, Hot Topic and Target. The brand also continues to expand its cross category licensing partnerships with a host of exciting new deals that includes kids apparel, (Evy of California), adult apparel, (Hybrid), Kids sleepwear (Komar), Accessories and backpacks, (Cudlie and ATM), Scrubs for medical professionals, (Strategic Partners), Craft fabric (Fabric Traditions), and a new high end specialty licensee for novelty knit apparel (Body Rags).

Booth E77 Left: Smiley is raising grins all round the globe.

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On Show At Expo

Left: Peppa Pig expands into new territories.

Giant Offerings

Rapidly gaining momentum in international territories, preschool properties Peppa Pig and Ben and Holly’s Little Kingdom lead the charge for Entertainment One Licensing (eOne). Lifestyle design brands SO SO Happy and Skelanimals, plus new film property The BFG round off th licensor’s strong portfolio. eOne continues to accelerate the international expansion of preschool fave, Peppa Pig, reporting significant growth in Australia, Latin America and CEE. Merchandise has now launched in new European markets, France and Germany in addition to Russia, and South East Asia, where the TV show is attracting strong ratings. In the US, the property is poised for the mass market roll out of Peppa merchandise at retailers including Walmart and Target for the first time, as well as new product categories from a host of new licensees.

A new addition to its licensed portfolio, eOne will showcase pan-European licensing opportunities for the upcoming DreamWorks Studios film, The BFG, at Licensing Expo. Adapted from Roald Dahl’s classic children’s book and directed by Steven Spielberg, set for release in summer 2016 and distributed in the UK by eOne. Booth H139

Fun In The Sun

Among the licensing activity for Goodyear (represented by IMG Worldwide) is the launch of a new line of eyewear fromIcon Eyewear which ties in to the brand’s longestablished presence on the racing circuit.

The line includes sunglasses with lens engineered to increase contrast, absorb glare and boost vibrancy by minimising colour distortion. “Developed especially with driving in mind, we are combining the Goodyear heritage and Racing experience together with strong technology and unique features,” comments Fabrice Faurie, vice-president of the division at IMG Worldwide.

Booth G49 Below: The Goodyear brand is certainly not in the shade with these sunglasses.

Right: The new Frosties range is Grrreat!

Make A Meal Of It Number one breakfast brand Kellogg's (represented by Joester Loria Group) kicked off 2015 with new products designed to deliver on its pledge that breakfast is much more than just a meal. The US Kellogg’s Kitchen Collection delivers on that promise, with innovative morning and meal time solutions. New product ranges include ceramic and glass tabletop collections from R Squared Sales & Logistics and kitchen textiles from Dophes. Also new this year is an expanded range of on-the-go food storage from Evriholder. New partners for small kitchen appliances, bakeware, kitchen tools & accessories will be announced later in 2015.

Licensees in apparel and accessories include Junk Food, Fifth Sun, MSA Apparel, Flophouse and Odd Sox will launch new vintage graphic designs of iconic Kellogg’s characters in specialty and mass accounts later this year.

Booth C89 LICENSING SOURCE BOOK LAS VEGAS

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Comic Heroes

The world-renowned DC Comics universe leads the charge for Warner Bros.

Consumer Products (WBCP) in 2015, with support for the highly anticipated Batman v Superman: Dawn of Justice, set for release in March 2016. All-new animated content entitled Batman Unlimited, inspired by Mattel’s new Batman toy line, will see support from master toy partner Mattel, Rubies and more.

DC Super Hero Girl’s, the new girl-targeted Super Hero universe is set to take the girls space by storm when it launches this autumn. Starring the female Super Heroes and Super-Villains of DC Comics, the initiative will include digital content and TV specials, while made-for-videos, publishing, toys, apparel and other products will begin to rollout in 2016.

Other news from WBCP includes support for J.K. Rowling’s Fantastic Beasts and Where to Find Them, the first in a new film series, plus top-tier licensees for WBCP’s classic animation slate: Wabbit—A Looney Tunes Production, Be Cool Scooby-Doo! and The Tom and Jerry Show.

Above: Batman v Superman: Dawn Booth N139

of Justice is a key property for WBCP.

Silence Is Golden It’s 25 years since he first appeared on TV, but Mr Bean’s unique humour continues to captivate audiences, as the ratings from both the recent airing of the Live Action series on ITV2 and the second, new series of animation on Citv and Super RTL in Germany, have shown.

A further 70 territories are poised to broadcast the new animated series on Turner’s Boomerang, POGO and Boing channels.

Mr Bean’s silent humour crosses all language and cultural barriers and is the reason it has made him an international star in over 186 countries. He is a global phenomenon with two feature films, two animated series, the original Live Action series and a global Facebook following of over 61 million. He has also recently starred in a high profile television advertising campaign for Snickers in the UK and China.

Endemol Shine Group is now looking to replicate the successful licensing programmes developed in the UK, US, Benelux and Asia to new markets including the Middle East, Brazil and Mexico where Mr Bean has a strong following.

Booth O197 Below: Mr Bean may be a man of few words, but his influence is spreading.

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Oldies But Goodies

Licensing agency Creative Licensing Corporation (CLC) represents classic and contemporary films and will feature iconic motion pictures at this year’s Licensing Expo including The Terminator, The Terminator 2: Judgement Day, Rambo First Blood, Rambo First Blood Part II, Rambo III, Bill and Ted’s Excellent Adventure, The Graduate, Evil Dead 2, Basic Instinct and Escape from New York.

Booth C140

Climbing The Beanstalk

Honda’s luxury auto brand Acura is set to release the highly anticipated Acura NSX, with Beanstalk looking for licensing partners in categories including consumer, electronics, mobile accessories, eyewear, jewellery, luxury apparel and home décor. It’s a busy time too for consumer products brand HGTV Home, which achieved more than £140 million in retail sales last year.

Above: INA has a new line Meanwhile, Stanley’s licensing launched of safety footwear. programme is targeting 60 million pros, experts, and DIY’ers, with three new partners recently announced: INA International in the work and safety footwear category; Who-Rea in the automotive accessories category including automotive mats made of rubber, PVC, carpet and vinyl, car seat covers, car steering wheel covers, car sunshades and car covers for US and Canada; and Lifan Power USA in the gas-powered water pumps category for US and Canada.

Booth G89

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Old And New Combine

DreamWorks Animation arrives at Licensing Expo with a bulging portfolio of new and classic properties for film, television and online across multiple categories. The company is poised to make a splash at retail in 2015 and beyond, with highlighted properties including The Trolls and DinoTrux, as well as DreamWorks Dragons, Kung Fu Panda and Voltron. DreamWorks Classics will continue to engage fans with initiatives around Felix, Noddy, Lassie, and Waldo.

Franchise favourites Shrek and Madagascar, along with the recent smash hit HOME also join in the fun, while this year sees the debut of AwesomenessTV as a standalone presence on the show floor.

Booth S155

Quite A Discovery Discovery Consumer Products' brands include Discovery Channel, Discovery Expedition, Animal Planet, Discovery Kids and TLC. Discovery Channel continues to grow its merchandising programmes worldwide.

Debuting at Licensing Expo, Discovery Kids’ new point of view seeks to create a more cohesive and recognisable licensing programme for kids. The Discovery Kids brand capitalises on the strong co-viewing habits of families across Discovery Channel on-air, creating products enjoyable for kids and trusted by parents.

Also for kids, the Animal Planet toy lines continue to see global success, with a new line of miniature collectable figurines, as well as new products representing the mystical genre such as dragons and dinosaurs being introduced for 2015.

Meanwhile, Discovery Channel’s on-air programming continues to drive new licensing initiatives for hit shows including Moonshiners, Gold Rush, MythBusters and the popular annual

Inset: DreamWorks Classics such as Noddy will be a strong focus at the show.

Below: Rebecca Bonbon has been on her worldwide travels.

Travels Of A Bulldog

Rebecca Bonbon is the canine creation of YUKO Shimizu, the original creator of Hello Kitty.

The sassy and cute French bulldog is traveling around the world for a decade.

From Japan to Europe, North America, South America, Middle East and Asia through merchandising. The key licensing categories are beauty products, back to school, apparel and accessories. Rebecca Bonbon will celebrate its 10th year anniversary in November, with a new look featuring an artistic and trendy collection in keeping with the fashion-influenced lifestyle brand.

Booth E155 TV event Shark Week.

Booth S187

Something For All Ages Nickelodeon Viacom Consumer Products will spotlight plans to reach multiple demographics with evergreen properties including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Dora the Explorer. It will also announce new initiatives for established hits and new preschool series including PAW Patrol, Dora and Friends, Blaze and the Monster Machines and the yet-topremiere series Shimmer and Shine, as well continuing to expand its core adult brand offering with the MTV retro line, South Park and Usavitch.

Booth I133

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Powerful Line-up

Above right: Sonic Boom is expanding.

Right: Power Rangers Dino Charge by Saban.

Saban Brands Lifestyle Group (SBLG) has been celebrating the success of the newest season of the iconic Power Rangers series. Power Rangers Dino Charge, which premiered on Nickelodeon in the US in February, became the number one rated show in its timeslot across all key demos.

With the show now being rolled out globally, with toy licensee Bandai American launching an all-new dinosaur-themed product line, in addition to new themed merchandise from hundreds of other Power Rangers licensing partners.

Fellow SBLG brand Paul Frank is celebrating its 20th anniversary throughout 2015, with plans to grow its presence in the beauty and fragrance sector in Europe, while the loveable Popples characters from the popular 1980’s toy line and television series has been re-imagined with the show as a Netflix Original Series for Kids.

Saban Brands and Cirque du Soleil Média has also announced Luna Petunia as the title for its upcoming original preschool property, inspired by the fantastical worlds of the Cirque du Soleil brand, while the first strategic licensing agreements for Macbeth have been announced with The Mercer House and North Hill.

Booth A98

Llamas Booked

Sonic Goes Boom SEGA Europe is looking to build on its successful start to the licensing programme for Sonic Boom – the new branch of the Sonic The Hedgehog universe.

The Sonic Boom television series has already successfully debuted on Cartoon Network in the US and on Canal J and Gulli in France last November, and will be racing on to screens across EMEA this summer.

The new Sonic Boom master toy line from Tomy has had a strong launch in France and the US and will roll out from this summer across the rest of EMEA. Demonstrating the essence of Sonic: speed, action and comedic characteristics, the range features plush, action figures, role play, pocket money toys, vehicles and more, including a 12-inch talking plush and a Sonic Boom Launcher. Sonic The Hedgehog fans will be also able to get their hands on the Sonic Boom Top Trumps and Monopoly games, from Winning Moves.

Booth F147

Genius Brands International (GBI) recently announced the partnership with Penguin Young Readers and author and illustrator Anna Dewdney to lead the worldwide expansion of multiple award-winning children’s book franchise, Llama Llama. With 9.4 million units in print, Dewdney’s Llama Llama books - known for its emotive content, signature characters, family relationships, and addressing the everyday issues of young children - have all been New York Times’ bestsellers, with several titles claiming the number one spot.

Above: Llama Llama book franchise is to get the licensing treatment.

The company is developing a global licensing and merchandising programme for Llama Llama across a multitude of categories, including toys, games, apparel, accessories, bedding, and healthy snacks and meals, anticipated to launch at retail in the US in 2016. GBI is also creating animated content based on the Llama Llama books for multiplatform distribution.

Booth C49

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Secret Agent

FremantleMedia Kids & Family Entertainment will present key properties including Danger Mouse, Kate & Mim-Mim, Tree Fu Tom and Ella the Elephant at this year's show.

International super-spy Danger Mouse and best friend Penfold are back. Their crazy, all-new action-packed missions, combining surreal comedy and brilliant visuals, are set to excite today’s tech-savvy, humour-hungry 6 to 11 year olds.

Following the series premiere on CBBC later this year, Danger Mouse will air in multiple territories on Netflix in 2016. From June the original iconic 80s series airs on Netflix in key territories. The Licensing team is Above: Danger Mouse, Power capitalising on this by extending its nostalgia-based licensing ranges.

House is back!

Other key properties presented by FremantleMedia Kids & Family Entertainment include Kate & Mim-Mim, Tree Fu Tom and Ella the Elephant.

Booth S197 Left: Rovio takes Angry Birds movie under its wing.

In A Twirl

DHX Brands heads to Licensing Expo with an exciting, diverse slate of properties headlined by new additions Make It Pop and Slugterra, alongside preschool phenomena Teletubbies and Twirlywoos.

Twirlywoos is inspiring entertainment with slapstick humour, encouraging young audiences to gain confidence in their perceptions of the world through laughter.

Currently airing on CBeebies with strong ratings, the property is going from strength to strength in the licensing arena. Golden Bear has come on board as master toy partner for the brand and will launch toys from July, while Twirlywoos is also being snapped up by licensees across key categories, including nightwear, greeting cards and partyware, puzzles and games, posters, outerwear, character costumes, bedding, melamine, magazines and bags.

Recently debuted on Nickelodeon US, Make It Pop is fast becoming a tween sensation.

It’s a comedic, music-infused show about three unique girls who come together to start their own K pop-inspired band. Randomly selected to room together at boarding school, three freshman girls – bookish Corki, fashion forward Jodi, and social media maven Sun Hi– meet and bond over music.

Booth D155 Above: Twirlywoos is a new preschool property from DHX Brands.

Movie Joins The Flock

Rovio Entertainment returns to Licensing Expo with the hugely anticipated Angry Birds’ movie under its wings. Set to hit the big screen in May 2016, Angry Birds is being produced in association with Sony Pictures Entertainment.

A raft of top tier licensing partners have already signed up to the Angry Birds movie-licensing programme for the UK across all key categories including Aykroyds/TDP, Fashion UK, VMC Accessories, Spearmark, Character World, Roy Lowe & Sons and Grosvenor.

With over 2.8 billion downloads, Angry Birds continues to celebrate its position as the most downloaded game of all time. Just five years old, the brand boasts 90% global brand awareness and sits in the same range as LEGO and Disney, companies with a deep-rooted heritage that spans many decades.

Through its commitment to continually engaging with its fans through physical, digital, physical-digi products and interesting partnerships, Rovio also boasts one of entertainment industry’s most engaged audiences with 170 million active monthly users across all key platforms. The content pipeline is strong with the recent release of new game genres including puzzle match 3: Jolly Jam and Stella Pop. Rovio has also partnered with leading global companies including NASA, Nat Geo, Unicef as well as Apple, Google and Sony.

Booth C121 LICENSING SOURCE BOOK LAS VEGAS

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JOIN US AT BOOTH B69 June 9-11, 2015 Mandalay Bay Convention Centre

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State Of The Nation: Art & Design

Art Of Conversation

With a revamped art and design section making its debut at Licensing Expo, LSB caught up with what's happening on and off th show canvas.

Below left: BWI is looking for licensees for Little Punk.

Below: Thelwell's ponies to appear on NAF animal feeds.

Feed The Ponies

Who You Calling Punk?

NAF (Natural Animal Feeds), a trading name of Greencoat, has formed a partnership with the celebrated equestrian cartoonist Norman Thelwell (in a deal brokered by Karen Addison Associates). Recognised globally for his memorable drawings of furry little ponies causing mayhem and mischief, the Thelwell images are the perfect complement to NAF’s wide range of supplements and applications.

With Little Punk going from strength to strength, Brands With Influence Worldwide is looking for licensees to satisfy the consumer demand for the brand.

The Little Punk ‘posse’ includes Little Punk, Paddy Punk, Skelly and Woody, targeted at six to nine-year-old boys and girls with attitude and harks back to the punk era of breaking the mould.

Gallery Newcomers Two new licensees have joined The National Gallery programme. Scoop Designs will supply unique food and beverage gifts; the images used on the packaging will include works by Vincent van Gogh, Claude Monet and Ambrosius Bosschaert the Elder, among others.

Meanwhile, SEB UK is producing a range of linentextured flat-packed box prints of some of the National Gallery’s best-known paintings, from artists including Georges Seurat, Leonardo da Vinci and Claude Monet.

Dog-Gone Success

Chic To chic Debra Valencia, a visionary artist, surface and product designer, has branded a California look uniquely her own. Her colourful chic products appeal to women who love style, fashion and femininity. Expansion of the Debra Valencia lifestyle brand products will include home décor collections as well as women’s apparel and fashion accessories.

Booth H22

Left: Masterpieces like Van Gogh’s Sunflowers will be given a new lease of life with new licensees.

Right: Loose Leashes signs JELC in the UK.

Loose Leashes by Ron Schmidt is running wild, with increased distribution channels and new images. Two new distribution avenues for the company include Hallmark’s Sunrise Greetings, which partnered with the US Post Office’s to sell greeting cards, as well as its two boo published by Random House, Loose Leashes.

In 2014 Loose Leashes signed on with JELC, for representation outside of North America.

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84-85_v8_Art & Design LSB 18/05/2015 12:45 Page 85

State Of The Nation: Art & Design

Fantasy, Fashion = Fun Fashioniks is a new preschool girls property by famed character designer Geri Livingstone. Encapsulating girls with the fashion bug, the property focuses on fantasy, fashion, and fun. Each girl is born from a special flower in a secret garden on the mysterious island of Flutaria. The Floral Flying school and secret Fashion Bugs offer a wealth of intrigue for preschool aged girls, offering fantastic licensing opportunity for partners in all product and retail areas.

Left: Fashioniks from the island of Flutaria.

Popular All The Time tokidoki, the pop culture brand meaning “sometimes” in Japanese, has built a worldwide following with its larger-than-life characters and designs and is now making strides in the UK, with a number of licensing deals brokered by Bloom Licensing. There will be stationery from Blueprint, greeting cards and wrap from Gemma International, fashion apparel from NJ Screenprints, cosmetics from SLG and fashion accessories from VMC Accessories, all of which will hit UK high streets this year.

Feel Good Factor

The Zolan Company’s Classic American Heritage Brand of 38 years comes to life in the new virtual Zolan.com experience.

Designed to showcase Zolan’s 300 legendary paintings Above: Timeless nostalgia is encapsulated in of children in a museum the Zolan collection. setting, the brand’s timeless and nostalgic appeal has a natural and unmistakable ‘feel good energy’.

Future initiatives include developing new social projects to enrich the lives of all children, organising international exhibitions of the original paintings and expanding the licensing programmes internationally.

Booth E26

Feline Appeal

Joan Marie Art has signed a licensing agreement with Air Waves to license eight of Joan Marie’s cat portraits, which feature fine art felines with high energy abstract backgrounds. Joan Marie is relaunching a series of new designs at Licensing Expo.

Reinvented with a style that unites the explosive energy of Above: Joan Marie Art is launching new feline portraits at Licensing Expo. her abstract art with the passionate detail of her classically trained paintings, Joan is finding renewed interest in her electric style.

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Where’s Anne?

Anne Bollman is debuting her fun and energetic brand, Anne Was Here, which offers art and illustration for products and publications, designed with humour and style that is meant to make you smile. Anne is especially known for her widely popular peeking dog series, which went viral shortly after their publication in 2014.

60s Go Pop!

Above: Synchronicity launches S p Pop at Licensing Expo.

Disney artist Sean Danconia is launching his newest property, SūpāPop at Licensing Expo. The SūpāPop universe is the latest from Danconia's hyper-inventive imagination: a Time-Capsule-Toy city, created and sealed in Sixties San Francisco, set to pop open in 2016.

Other highlights from Synchonicity include Holly Ross Art, the Walter Erhard Retro Design Portfolio, the ever popular Tootsie Roll candy brands and exciting developments with the Wham-O Toy Brands, Frisbee, Hacky Sack, Slip 'N Slide, Hula Hoop, and SuperBall.

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Booth E13

Left: Boston Terrier Peeking is from the Anne Was Here collection.

Rolled over

ThinkTank Emporium has teamed with All Art Licensing to identify licensing and media opportunities based on the popular book series, Dorothy’s Derby Chronicles.

Created by real-life roller derby skater, Meghan Dougherty and Alece Birnbach, Dorothy’s Derby Chronicles is a new publishing property for tween-aged girls that has positive messages of body confidence, anti-bullying, teamwork and diversity, all through the fun and action-packed lens of the sport of roller derby.

Booth C13 Right: Dorothy Derby Chronicles is aimed squarely at tween girls.

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86-87 Super Awesomeness_Art & Design LSB 20/05/2015 08:39 Page 86

e m o s e w A DIGITAL VIEWING

Below (left to right): YouTuber talent Sawyer Hartman, Ingrid Nilsen and Josh Leyva.

Stuff

Below: Life’s So Rad is aimed squarley at the fashion conscious teen.

We've heard talk in the licensing industry for many years about the fragmentation of traditional media, but AwesomenessTV might just have taken this process into warp speed.

LSB spoke to global head of consumer products and retail Jim Fielding just 12 months into his tenure to find out what life's like in the fast lane.

S

o what is AwesomenessTV? You could be forgiven for not having it on your radar if you aren't a teenager, but it is official described as a multiplatform media company owned by DreamWorks Animation and Hearst Corporation, which has a 25% interest. It was founded by Brian Jim Fielding Robbins and Joe Davola and now comprises AwesomenessTV, the leading YouTube channel serving the global teen audience; the ATV Network, a community based MCN with over 7.5 billion views; DreamWorksTV; Awestruck; Big Frame Management; as well as consumer products, music, publishing, and branded entertainment divisions.

AwesomenessTV also produces television series and films, such as Expelled; the AwesomenessTV series and Terry The Tomboy movie on Nickelodeon; and Richie Rich on Netflix.

Yes that's a lot to take in, but put in simpler terms it is the "disrupter" of the digital space according to Jim Fielding. Jim, who joined AwesomenessTV back in April 2014 had watched the network's meteoric rise from his position as ceo of tween and teen retail chain Claire's. "I was in that space so I was very

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familiar with it and when I was brought in and listened to the vision of the company I thought there was really something incredible going on." he comments. "I felt I'd rather be the 'disrupter' than the disrupted!"

Jim, who has spent his entire career in retail and brands (having previously 12 years at Walt Disney, the last four of which as president of Disney Stores Worldwide), qualifies that statement by adding: "I saw AwesomenessTV as a disruptive force in how teens consume digital media and I wanted to be part of that incredible digital equity. They aren't consuming analogue and linear forms of media anymore and we have seen enormous growth in this generation consuming content on mobile devices. The migration has been huge and kids as young as 8 now own mobile devices. This generation's version of watching TV is on a tablet.”

To give an idea of the scale of AwesomenessTV, there are around 20-30 pieces of unique content being uploaded every week. This might be reality shows, talk shows, or entertainment shows like the Daily Report. "It is really high quality content for the teen, millennial consumer," says Jim. "Of course we can schedule when we launch the content, but it is the consumer that's in control."

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DIGITAL VIEWING

What's Your Story?

Story, New York’s ever-changing retail concept, tied up with AwesomenessTV recently for Your STORY, a pop-up event.

In collaboration with AwesomenessTV, Your STORY highlighted the stories of influential YouTube personalities through its signature mix of editorialised merchandise and events. STORY curated products that express the talents’ unique personalities and perspectives. Highlights include Ingrid Nilsen’s selection of her favorite styles from some of BaubleBar's best-sellers as well as DIY kits from Brit + Co; and Meg DeAngelis’ sweetest selections from Dylan's Candy Bar.

behind them like AwesomenessTV then a deal would The most popular content on the network arguably be rubber stamped then and there, but for surrounds inner and outer beauty with programmes Jim the process has been much more about such as IMO and Make Me Over and also education. He explains: "Because we don't anything to do with music, according have rating figures at least the first one or to Jim. two meetings I have with a new potential So the content is very firmly in partner I spend around 95% of the place, the audience figures are meeting educating them on the digital multiplying daily, how do you space and the opportunity.” He monetise this appeal? That is continues: "It's new to all of us and according to Jim "unchartered we want to be the solution providing waters". For some series and films partner. Because I have a like Expelled, consumer products background in retail I'm able to will be created, and understand their concerns. It's about AwesomenessTV is also a brand finding the right mix of brands for in its own right warranting what the retailer." he terms "fan-based products" Equally AwesomenessTV has had such as apparel, hats and mugs. to look for licensee partners that "We are also looking at understand that the speed and creating product for our dynamism with which they need to Beauty Channel called Polished operate in this sector is very different with a cosmetic line with the from traditional brands. "Because of licensee soon to be unveiled," Inset: Scripted the nature and speed of the space we Jim reveals.

TV shows like Royal Crush are have had to look at the process and Beyond that Jim and his team very popular. choose licensee and retail partners who also have deals with a number of can be very nimble," Jim affirm the YouTuber talents who have In this first year ATV has been very signed for their brand to be focused on its home US market, securing some big represented by AwesomenessTV, including retail coups with a pop-up store in LA and New York personalities such as Tyler Oakley, Lauren Elizabeth, and with a fashion Jimmy Tatro, Alli Simpson presence with retail chain and Ingrid Nilson. "Each of Inset: Fashion lines are a logical extension for Kohl’s, but Jim feels there these brands has a the brands. is huge potential for separate strategy, separate growth into other English style guide and retail plan," speaking territories. "All explains Jim. He this has been about highlighted a deal testing the market and brokered for Ingrid Nilson learning because we are to launch a home decor trailblazers in this space," line with global licensee he says.

Jay Franco because it is a Next year Jim intends to natural extension to her put this learning and digital brand as a education process into practical applications. "It's lifestyle guru. been a warp speed year, but I believe in lifelong Going back to the commercial angle, the very learning and education and I've certainly learned "newness" of AwesomenessTV creates its own set of plenty in this last 12 months and I've no doubt that challenges. If any TV-based property were to walk will continue!" into a meeting with a licensee or retailer with figures LICENSING SOURCE BOOK LAS VEGAS

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88_v8_Art & Design LSB 18/05/2015 13:04 Page 88

Digital Focus

Truth Not

Fable

When Fable Legends launches on Xbox One and Windows 10 later in 2015, it will be free to play; a radical innovation for a AAA console-based game. This title will have the broadest audience reach of any Fable game, and this, coupled with a long-term content plan, is opening up the world of consumer products.

F

Above right: Fable Legends introduces multiplayer, with four heroes playing at a time.

Below: Winter can shoot hailstorms from her hands, freezing her enemies to the spot.

88

able is a successful AAA gaming franchise from British videogame developer, Lionhead Studios, and published by Microsoft Studios. The first game in the Fable series was released in 2004 and when Fable Legends is released later in 2015 it will be the latest instalment. Set in the fantastical world of Albion, Fable has a loyal and faithful fan-base, with over 20 million unique users; with its biggest markets being the US/Canada and UK, followed by France, Germany, Russia and Australia.

The team at Lionhead Studios in Surrey is pretty excited about the launch of Fable Legends for a number of reasons as Louise Murray, production director explains: “First and foremost, Fable Legends is a fantastic game.

It continues the Fable adventure in the most beautiful Albion yet and is an online multiplayer game. But perhaps the most radical aspect of Fable Legends is that it will be free to play. Anyone with an Xbox One or Windows 10compatible PC will be able to play through the whole game without having to pay anthing.

This is a big departure from the norm for AAA console-based games, which traditionally focus on a huge marketing push prior to and around launch, as this is when these titles bring in the most revenue. “This is not a traditional ‘in and out’ retail

LICENSING SOURCE BOOK LAS VEGAS

Inset: Shroud is one of the new heroes in Fable Legends.

Above: Louise Murray, production director of Lionhead Studios.

release,” says Louise. “The game is an everevolving games service with a pipeline of new content and features which will be added over time, including new heroes, creatures and quests,” she adds.

It is the depth of characters and the world of Albion that lends itself to licensing, something Lionhead Studios is taking seriously with the employment of Melisa Bunce (ex franchise director for DreamWorks) as franchise business manager and the appointment of Tinderbox, the digital division of Beanstalk. “We have dabbled in licensing previously, with apparel and publishing, but our focus has always been on the game,” says Louise.

Fable Legends will be one of the hero titles of Windows 10 when it launches, which should expose the game to a new audience. “Fable Legends will have the broadest reach for any of the Fable titles,” says Tinderbox’s Dan Amos, head of new media. Tinderbox and Lionhead Studios are currently working on licensing opportunities in collectables, publishing, apparel, accessories and gifting.

89 Buffers Guide_v8_Art & Design LSB 18/05/2015 13:10 Page 89

A BUFFER’S GUIDE TO GAMING

Mario Calling!

Paul Bufton, a dedicated gamer (as well as licensing stalwart, having rejoined Warner Bros as vp licensing and business development EMEA), shares his view from his gaming chair.

There’s no denying it’s been an eventful start to 2015 on the gaming front. Consolidation, diversification, monetisation - are still the buzzwords of the business. The games industry is set to continue its relentless climb in revenues, revenues achieving achievingan anestimated estimatedUS$115 US$115billion billionin in revenues in 2015. Compare this to the forecast of US$93 US$93 billion billion from from filmed filmed entertainment entertainment and, well, you get the picture…

I

n addition to all the other activity on the gaming front, earlier this year we’ve also witnessed breakthrough media campaigns from mobile gaming players. In a category more familiar with spreading the word virally via social media, Supercell raised the bar by paying a reported $9 million for its Clash of Clans TV spot during the Super Bowl in February. Featuring Liam Neeson, the ad was watched by an estimated audience of 114 million people and was voted as the favourite among viewers. It's also worth noting that Supercell is on track to hit the $1 billion mark in revenues - a remarkable success story in the mobile gaming world.

Speaking of which, other big news in the mobile games world comes from an unlikely source - Nintendo. Longstanding console gaming legend and fiercely resistant to porting their characters and games to mobile Nintendo has finally relented (to some degree) and signed a partnership with Japanese developer DeNA. In an announcement from both partners, Nintendo was keen to stress that this wouldn't spell the beginning of its classic games on mobile. Instead we could expect to see familiar characters - Mario,

Donkey Kong, and Link featuring in all-new games made specifically for mobile audiences. With mobile revenues continuing to grow, and the console development model becoming more and more focused on triple-A titles, it’s good to see this partnership embrace the potential of mobile and increase the awareness of their characters among a broader casual audience.

Lastly, and still ‘warm off th press’, Lego recently went public on its plans for a physical digital (toy and device) platform with the announcement of Lego Dimensions. Due for release at the end of September this year, the concept is a familiar play pattern of creating physical characters and models in the real world and transporting them into a digital realm. What’s differen about Lego Dimensions is the partnership with Warner Bros and TT Games (a division of WB and creator of the hugely successful Lego video games). The combined power of Lego and WB’s characters from the DC, Middle Earth, and Wizard of Oz universes, is destined to be a force to be reckoned with!

Above: Mario on the go!

Left: Paul Bufton.

Left: Liam Neeson in the Clash of Clans advert.

Below left: Lego Dimensions is another building block between the gaming and the physical world.

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NICKELODEON'S PRESCHOOL PUSH

Inset: Produced by Spin Master Entertainment, Paw Patrol has been a huge success for Nick Jr. Below: Marianne James, vice president of consumer products UK and Ireland.

Infant

t n e m n i a Entert Below: Paw Patrol plush from master toy licensee Spin Master.

The last year has been a busy one at Nickelodeon & Viacom Consumer Products (NVCP). The Channel 5 acquisition in autumn 2014 saw Milkshake! become part of the family and open up significant business opportunities for the preschool slate, while the UK's first ever Nickelodeon store is opening later this month. LSB spoke to Marianne James, vice president of consumer products UK and Ireland to find out more.

A

s a children's entertainment brand Nickelodeon has a long history in the preschool arena.

Dora the Explorer has been a key flagship brand in its preschool portfolio for the last ten years, with more recent additions, such as Dinosaur Train and Paw Patrol helping to ensure that preschool remains a key component within the business.

“That investment in our preschool slate will continue to grow,” said Marianne, as she outlined the impressive plans. Things first started to change last year, when Viacom, the company behind Nickelodeon, acquired Channel 5. This meant Nickelodeon was presented with a whole slate of new

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programming opportunities, many of them linking into Channel 5's much-loved preschool segment, Milkshake!.

“This has allowed us to look at how we can work with the international content that we have coming down the pipeline,” explained Marianne, “as well as how we can best position UKgenerated local content.”

The international content Marianne is referring to is Dora and Friends, a new preschool show building on the global success of Dora the Explorer, while UK-generated content includes new brands like Lily's Driftwood Bay, where Nickelodeon is representing the consumer products business. The animated preschool show started airing in May 2014 on Nick Jr., before launching on free-to-air channel

50-51 Nickelodeon_v8_Art & Design LSB 18/05/2015 13:17 Page 91

Milkshake! at the end of April 2015. “It's a beautiful programme,” said Marianne, “and we're really excited about representing it.”

The Channel 5 acquisition has been significant for Nickelodeon's business in more ways than one.

“There are two elements to this for us. The first is obvious; it enabled us to get our key content on a free-to-air platform – as has been the case with Paw Patrol and Dora and Friends. We have also created windows of opportunity to maximise brands which support consumer product.”

Broadcasting these shows on a free-to-air platform has had an immediate impact on Nickelodeon's audience reach, with licensees and retailers all benefiting from the increased equity across the individual properties.

The priority preschool brands already mentioned – Dora, Paw Patrol and Lily's Driftwood Bay – will be joined by a slate of new content for 2016. The new preschool programmes include Nella the Knight – which was announced at BLE last October, and Digby Dragon – which is scheduled to launch towards the end of 2015. The level of investment in these animations highlights the importance of the preschool market to NVCP. “The Nick Jr. portfolio is incredibly important to us,” Marianne explained. “The properties allow us to grow our overall representation so we're able to appeal to different demographics. This ensures that we've got a robust offering to take to retailers and licensees.”

Giving some physical weight to that offering is Nickelodeon's latest project – a dedicated Nickelodeon store, which will be opening at the end of May in London's Leicester Square. The sixth store to open so far, it will be the first of its kind to open in Europe and will be a flagship retailer for the company.

“We've been working on this for a very, very long time,” laughed Marianne. “It's a huge project which has needed an incredible amount of planning.” The team has worked very closely with Entertainment

Dora and Friends A new iteration of Dora shows the preschool favourite in a slightly older guise. Seen with her friends in the city, last November's debut saw the biggest audience ever recorded for a Nick Jr. UK launch. The new show aired on Milkshake! in February this year and consumer products will be launching in-store this July.

NICKELODEON'S PRESCHOOL PUSH

New Faces The two newest preschool shows to come out of Nickelodeon's stable are Digby Dragon and Nella the Knight.

Digby is a little dragon-in-training who is always trying to get better at being a dragon, and is due to launch later this year.

Due to follow in 2016 is Nella the Knight, the first Nick Jr. show to have been commissioned with Milkshake! since the Channel 5 acquisition.

Retailer Limited (a division of Entertainment Retail Enterprises), which also owns and operates the current Nickelodeon stores, but opening a flagship store in London presents its own challenges.

“London is such a high equity city globally, that we've had to be extremely precise about how we bring our properties to life here,” explained Marianne. “There will be no mistaking that the customer is walking into a Nickelodeon space – it will be a fully immersive experience.”

The retail space itself is split up into different 'zones', with an inclusive Preschool Zone taking centre stage. “We have made sure that customer engagement is absolutely key,” Marianne continued.

“This isn't just about buying merchandise, although having said that, we anticipate that around 80% of the product offering will be store exclusives.”

With a flagship store about to open and a slate of new shows in the pipeline, it's fair to say that the next year is going to be very important to Nick Jr.'s portfolio, as Marianne explained. “For a long time we've been investing in preschool content from an on-air perspective – and now it's starting to take shape and come into fruition from a consumer products point of view as well.”

The next 12 to 18 months will see Nickelodeon's preschool offering swell significantly, a mix of the international and the UK-generated content.

Consumer engagement is key and Nickelodeon ensures that its brands are present wherever its fans are – whether that's on-screen, on-stage, or in-store.

Left: Mario on the go!

Left: Liam Neeson in the Clash of Clans advert.

Below left: Lego Dimensions is another building block between the gaming and the physical world.

LICENSING SOURCE BOOK LAS VEGAS

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With an estimated global fan base of 100 million, over 200,000 paid UK members, including 30,000 Junior Gunners (under 16’s), over 1 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and an expanding network of Arsenal stores, Arsenal are one of the biggest football clubs in the world.

Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation. Be part of our future.

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For licensing opportunities with Arsenal, please contact: Matthew Gilmore Global Licensing Manager mgilmore@arsenal.co.uk Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU

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GLOBAL PREMIERE A/W ‘15 INTERNATIONAL LAUNCH ON NETFLIX FROM S/S ‘16 PLUS ADDITIONAL FTA PARTNERS BEING SIGNED MASTER TOY & PUBLISHING PARTNERS SIGNED TOYS LAUNCHING S/S ‘16 DANGEROUSLY DYNAMIC MARKETING & PUBLICITY SUPPORT IN DEVELOPMENT!

Tracy Griffiths VP, Licensing & Consumer Products, EMEA & Australia T: +44 207 691 6777 E: tracy.griffiths@fremantlemedia.com

©2014 FremantleMedia Limited.

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is the ďŹ rst of her kind, a sentient robot – who looks just like a real girl. is a sci-ďŹ action drama series about a robot adopted into a human family. Eve must live in secret, hiding from powerful forces that would stop at nothing to possess the most valuable object in existence – for Eve has the power to save or destroy humanity. But ďŹ rst Eve must survive life as a teenager! explores the sheer incongruity, the poignancy and the mayhem of a robot living under the cover of a teenage girl and under the roof of an ordinary family. is the top performing CBBC show for 7-9s and 8-12s.

Series One: 13 x 30’ broadcast on CBBC early 2015.

Series Two: 13 x 30’ for CBBC to be broadcast early 2016.

International broadcasters signed including ABC Australia, HBO Latin America, NRK Norway, Telemunchen Germany.

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THE BEST-SELLING AND REVIEWED FOOTBALL MANAGEMENT SIMULATION GAME IN THE WORLD. More than 10 million sales worldwide.

Core audience 16-34; with a very high male weighting.

A highly engaged fan-base who play FM for an average of 220 hours per year.

Multi-award winning series, with accolades coming from all around the world.

A respected voice in the football world and a part of football culture.

Biggest markets include; UK, Nordics, France, Italy, Turkey and North America.

Š Sports Interactive Limited. Published by SEGA Publishing Europe Limited. Developed by Sports Interactive Limited. SEGA and the SEGA logo are either registered trade marks or trade marks of SEGA Holdings Co., Ltd. or its afďŹ liates. Football Manager, the Football Manager logo, Sports Interactive and the Sports Interactive logo are either registered trade marks or trade marks of Sports Interactive Limited. All rights reserved.

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For merchandise licensing queries, please contact Jason Rice Email: jason.rice@sega.com | Tel: +44 (0) 208 996 4568

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Thoroughly modern and more adorable than ever!

Celebrating 60 years of excellence in the fields of publishing, merchandising and entertainment.

Miffy’s Adventures Big and Small

52 brand new HD CGI animation television episodes launching fall 2015

info@mercis.nl www.miffy.com

Illustrations Dick Bruna © copyright Mercis bv, 1953-2015

Special anniversary celebration www.miffyartparade.com

© Mercis bv

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GLOBAL PRESCHOOL PHENOMENON #1 Presch ool Licensed Proper t y in UK

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OfficialPeppaPig

PeppaPigUK

officialpeppauk

theofficialpeppa

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Property Licensor

Peppa Pig Entertainment One Contact

: UK Sales - Hannah Mungo International Sales - Ami Dieckman North America Sales - Joan Grasso Email : hmungo@entonegroup.com adieckman@entonegroup.com Jgrasso@entonegroup.com Website : www.eonelicensing.com

No. 1 License for Preschoolers in UK, Australia, Brazil, Mexico, Italy, Chile, Spain

Launching in China 2015

Smash hit in the US!

www.peppapig.com Peppa Pig Š Astley Baker Davies Ltd / Entertainment One UK Ltd 2003. All Rights Reserved.

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Visit the Entertaining World of Pokémon!

We choose you to become part of a great team at Booth R197 at Licensing Expo in Las Vegas.

Licensing enquiries for Europe: In France and Germany: Mathieu Galante m.galante@pokemon.com

In Italy and Spain: Romina Ialongo r.ialongo@pokemon.com

In the UK: Samantha Mortimore s.mortimore@pokemon.com

®

© 2015 Pokémon. © 1995–2015 Nintendo/Creatures Inc./GAME FREAK inc. TM, , and character names are trademarks of Nintendo.

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The Pokémon Company International is responsible for brand management, licensing, and marketing for the Pokémon Trading Card Game, video games, animated TV series, movies, home entertainment, and the official Pokémon website.

Pokémon launched in Japan in 1996 and today is one of the most popular global children’s entertainment brands.

The Pokémon universe includes more than 700 Pokémon that players can catch, trade, and battle against their opponents in the quest to become the best Pokémon Trainer.

In 2016, the Pokémon brand will be celebrating a significant milestone in the history of the brand as it reaches 20 years since it was first launched. The Pokémon Company International is excited by the business opportunities that this special year presents to potential licensees and promotional partners in Europe, so please get in touch.

www.pokemon.com 111

For U oppor K tun Visit u ities sa stand t H177

Š2013 Moose. All rights reserved.

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19/05/2015 17:02

Property Licensing Agent

Shopkins Bulldog Licensing Limited 7TH FLOOR SOUTH TOWER, 26 ELMFIELD ROAD, BROMLEY, KENT, BR1 1WA Tel: +44 (0) 20 8325 5455 Email: info@bulldog-licensing.com www.bulldog-licensing.com

.

• Shopkin charact s are the super ers that cute, fun , live in a BIG shop small ping wor • Distrib ut ld! collectib ed by Flair, the y are th le in the e #1 girl UK s' • 80 mill ion Channel + views on the S and ove r 400 mil hopkins YouTub videos e lion view s of fan • Winner o Toy Fair f Girls Toy of th e and BTH A's Colle Year at New Yo Year in t ctable T r he UK oy of th k e • Over 7 0m and a cr illion Shopkins os sold wo r launchin s-category lic ensing p ldwide g now. rogram me

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© SEGA / OuiDo ! Productions.

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SONIC STARS IN HIS FIRST EVER CG-ANIMATED TV SERIES, ADDING TO THE UNIVERSE OF VIDEOGAMES, TOYS AND MERCHANDISE. THE NEW TV SHOW FEATURES COMEDY, FRIENDSHIP, ROBOT BATTLES, AND SAVING THE WORLD AT THE SPEED OF SOUND.

Over 200 million Sonic video games sold or downloaded worldwide Sonic has appeared in more than 70 games to date More than 4.8 million Facebook fans New CG TV series to roll out with major broadcasters across EMEA throughout 2015

FOR LICENSING QUERIES, PLEASE CONTACT: US, CANADA & LATIN AMERICA: René Flores Email: rene.flores@sega.com Tel: +1 415 701 3935 www.sonicthehedgehog.com

EUROPE, MIDDLE EAST & AFRICA: Jason Rice Email: jason.rice@sega.com Tel: +44 (0) 208 996 4568 @sonic_hedgehog

REST OF WORLD: Yukari Takeuchi Email: yukari.takeuchi@sega.com Tel: +81 3 6871 7122 /sonic

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animated ated serie series

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TM

velopment Brand new shows in de

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Property - Woolly and Tig Licensing Agent - Brands ZLWK ,QÁXence

Parkside, Basingstoke Road, HecNÀeld, Hampshire, RG27 0LN Tel: +44 (0)1189 326121 Email: info@brandswithinÁXence.com www.brandswithinÁXence.com

Now you can access your favourite Woolly and Tig stories on TV and radio or visit CBeebies online to watch brand new episodes of Woolly and Tig with Floot. t Now over 0 million iPlayer plays since launch March 2012 t t Established licensed merchandise programme including toys, book and magazine publishing, puzzles, wheeled vehicles, bags, DVDs, nightwear, underwear, socks, music CD, bedroom furnishings, accessories, bags and Apps. t Comprehensive national retail support across grocery multiples, toy specialists, department stores, independents and specialist channels. t International programme transmission in key markets t Ongoing BBC commitment to broadcast the programmes on all platforms.

www.woollyandtig.com www.woollyandtig.co m

Woolly W oolly and Tig © T Tattiemoon attiemoon

for more inform ation on the brand an d information and act licensing opportunities please cont contact

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World of Warriors ™ & © 2015 Mind Candy Limited.

THE STORY CON TINUES...

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Apparel

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Apparel

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Playing Cards

CARDS 132

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Bedding Home © 2015 DWA L.L.C.

© 2015 Ma

rvel

The latest movie releases ...

©Disney/Pixar

®

www.characterworld.com

...coming soon to a bedroom near you! +44 (0) 845 004 9217

info@characterworld.com

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Bedding

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Bedding

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Back to School

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Back to School

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Dress-Up

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Dress-Up

7OVUL! c -VY SPJLUZPUN X\LYPLZ JVU[HJ[ /HUUHO 3LLZ! OHUUHOSLLZ'ZTPMM`Z JVT

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Fashion Accessories

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Fashion Accessories

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Food and Drink

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General Giftware

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Home Textiles

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Home Textiles

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Nightwear

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Nightwear

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– FORGANISERS ROM THE – OF

ORGANISERS OF LICENSING THTHE E LIC ENSING

AWARDS – AW ARDS – Breakingnew newground groundin in Breaking recognisingthe thedynamism dynamismand and recognising growthofofbrand brandlicensing... licensing... growth The Brand & Lifestyle Licensing Awards 2016 will break new ground in

The Brand & Lifestyle Licensing Awards 2016 will break new ground in recognising the dynamism and growth of brand licensing. These inaugural recognising the dynamism and growth of brand licensing. These inaugural awards will reward excellence in product innovation, brand licensing awards will reward excellenceasinwell product innovation, brand licensing management as retail execution. management well has as retail execution.

Launched by Max Publishing as (which a pedigree in both licensing and Launched

by Max Publishing hasAwards a pedigree both licensing and awards, exemplified

by The UK(which Licensing and in The Licensing Source awards,Book), exemplified

by The UK Licensing Awards and2016 Thehave Licensing Source The Brand & Lifestyle Licensing Awards already Book), Thewelcomed Brand & Lifestyle Licensing Awards 2016 have havehad already been by the industry, many of whom been welcomed by theinput industry, many of whom have had valuable into their creation. valuable inputat into creation.

The award winners will be unveiled an their official event held at The Dorchester, Park Lane, London Wednesday 2016, during The award winners willonbe unveiled at20 anApril official event heldaatlavish The afternoon Dorchester, event attended licensees, brand owners andarepresentatives.

Park Lane, Londonby onretailers, Wednesday 20 April 2016, during lavish afternoon awards are free to enter. The entering process be online eventThese attended by retailers, licensees, brand owners and will representatives. (accessed via the website) and will beentering active from September 2015.

These awards are free to enter.

The process will be30 online (accessed via the website) and will be active from September 30 2015.

For information on reserving tickets or tables to the event, please contact

Davis aton Createvents using or calling ForClare information reserving Ltd, tickets or clare@createvents.co.uk tables to the event, please contact 340085.

Clare Davis at Createvents+44 Ltd,(0)1183 using clare@createvents.co.uk or calling +44 (0)1183 340085.

For more information on entering The Brand and Lifestyle Awards or sponsorship please contact:

For more information on entering The Brand and Lifestyle Awards sponsorship please contact: IanorHyder: ianh@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk

Ian RobHyder: Willis:ianh@max-publishing.co.uk robw@max-publishing.co.uk Jakki Brown: jw@max-publishing.co.uk Max Publishing, Unted House, North Road, London, N7 9DP. Rob Willis: robw@max-publishing.co.uk T: +44 (0)207 7006740 W: www.max-publishing.co.uk

Max Publishing, Unted House, North Road, London, N7 9DP. T: +44 (0)207 7006740 W: www.max-publishing.co.uk

HEADLINE SPONSOR HEADLINE SPONSOR

"We are delighted to be the headline sponsor of "We are delighted be the headline sponsor of these inaugural awards, to especially as they reflect these inaugural awards, especially as by they our commitment to this sector as testified thereflect our commitment to this sector by the growing Brands and Lifestyle sectionas oftestified our growing Brands andexhibition."

Lifestyle section of our Brand Licensing Europe Brand Licensing exhibition."

Darren Brechin, eventEurope director, BLE.

Darren Brechin, event director, BLE.

SUPPORTED BY

SUPPORTED BY

"Brands have really stepped up into the licensing limelight and The Brand & Lifestyle Licensing "Brands have really stepped up into the licensing Awards will duly recognise excellence in this field. limelight We are proud to build on & our existingLicensing and The Brand Lifestyle association with The Awards willMax dulyPublishing recogniseand excellence in this Licensing giving new field.Awards We areby proud to this build onawards our existing programme our wholehearted support." association with Max Publishing and The Kelvyn Gardner,Awards managing of LIMA UK. Licensing by director giving this new awards

programme our wholehearted support."

Kelvyn Gardner, managing director of LIMA UK.

MEDIA PARTNER

MEDIA PARTNER “Total Brand Licensing is delighted to support The Brand & Lifestyle Licensing Awards 2016.

The 100 most valuable brands in 2013 were “Total Brand Licensing is delighted to support worth over $2.55 trillion, which would make them the 6thThe biggest country in theLicensing world by GDP, Brand & Lifestyle Awards 2016. ahead of Russia, Brazilvaluable and India.

- the sector The 100 most brands in 2013 were absolutely deserves its own dedicated awardsmake them worth over $2.55 trillion, which would that recognise extraordinary power of theby GDP, the 6th the biggest country in the world brand sector the licensing industry.” aheadwithin of Russia, Brazil and India. - the sector Francesca Ash, Publisher, Total Brand Licensing.awards absolutely deserves its own dedicated

that recognise the extraordinary power of the brand sector within the licensing industry.”

Francesca Ash, Publisher, Total Brand Licensing.

www.brandlicensingawards.co.uk

www.brandlicensingawards.co.uk

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Nightwear

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Nightwear

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Nightwear

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Nightwear

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WHERE BRANDS COME TO LIFE Are you looking for new partnerships that could transform your business? BLE 2015 is the only event in Europe where you can meet hundreds of leading brand owners and discover thousands of the hottest brands, characters and images available for license.

Whether you are a retailer, licensee or sales promotion professional a visit to BLE 2015 will open up a world of new opportunities and partnerships. Don’t miss this chance to spot the next big thing for your business.

See brands come to life at BLE 2015. Register for FREE today, visit www.brandlicensing.eu Organised by

Organisers of

Official Publication

Provider of

Sponsored by

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Nightwear/Underwear/General Apparel

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Nightwear/Underwear/General Apparel

www.misirli.co.uk twitter.com/MisirliUKLtd

It’s a

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Party Products

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Party Products

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Party Products

HOW TO TTRAIN YOUR DRAGON 2

F FREE DELIVERY ON O ORDERS OVER £250 OVER 700 CUT-OUTS CUT OUTS & M MASKS TO ORDER ONLINE PPACKAGING ACK A KAGING & DISPLAY DISPLAY SSOLUTIONS AVAILABLE

0161 344 5839 ORDERS@STARCUTOUTS.COM ORDERS@ STARCUTOUTS A COM

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Party Products

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Posters

PPOSTERS. OSTERS. MERCHA M MERCHANDISE. NDISE. Wall Wa l l art. a rt.

230 of the bigge biggest st mu music, sic, film, TV, TVV, sport & gaming license licenses!s!

To see our full range of licensed produc products ts across across all form formats, ats, plea please se visit: www.gbeye. beeye.com

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For further info please please contact: conttact: tel: +44 (0) 114 276 7454 e-mail: e-mail: enquirie enquiries@gbeye. enquiries@gbey s@gbeye.com

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Posters /Calendars / Stationery

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US Team Sports

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US Team Sports

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