The Training Source Book 2018

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TRAINING SOURCE BOOK The essential training resource for cookshops and housewares retailers

S P E C I A L P U B L I C AT I O N

PreP Cook Serve!

2019 The UK’s premier showcase of housewares, tabletop and small domestic appliance brands

Make the right connections at www.exclusivelyshows.co.uk @ExclusivelyShow

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Leader

Editor’s

welcome

W

elcome to the 2018 edition of the Training Source Book, featuring a selection of the most popular cookshop categories.

As ever, our aim is to provide an easy-to-read round-up of the main features and selling points of various categories. For those occasions when you just don’t have time to read the mass of product information available from suppliers, this book will act as a quick digest.

It offers handy ‘bite-sized’ chunks of information about the various product categories, including ideas for how to merchandise them and how to start a conversation about them with the customer. Even if you have only a minute to flick through the pages, you may well find a useful nugget or two of information that will assist you in offering great customer service.

Perhaps more than ever before, knowledgable and well-informed cookware retailers can gain the advantage over the high-volume, low-knowledge rivals. An uncertain economy, in which consumers are making fewer or more considered purchases, can ironically be helpful to the cookware industry.

When people cut back on luxuries like visits to restaurants, they tend to cook more and entertain more at home, which can of course translate into cookware purchases.

Meanwhile, consumers’ increasing dislike of waste and extravagance and a growing disenchantment with the ‘throwaway’ culture means that when people buy, they are more likely to buy with quality in mind. It’s true that buying cheap often means buying twice and people are

PROGRESSIVE HOUSEWARES

prepared to invest in products that not only look good but that look likely to last.

That's where the cookshop comes in, with its expert knowledge about quality, functional items that offer longevity and real utility, and its ability to offer personal service. If you offer online shopping facilities too, you are in a good position to capture both the practical, pushed-for-time shopper and the one who loves to linger in a pleasant and appealing bricks and mortar shopping environment where they can see, touch and compare products and get informed advice.

Whatever your style of retailing, we hope you will find the Training Source Book enjoyable, informative and useful.

Sue Fenton Editor This Training Source Book was published by Max Publishing and was brought to you with Progressive Housewares. Tel: 0207 700 6740.

Training Source Book Editor: Sue Fenton (www.fwords.co.uk) Publisher: Patrick Wade (mediap@aol.com), Joint Managing Directors: Warren Lomax (warren@max-publishing.co.uk) and Jacqueline Brown, Progressive Housewares Editor: Jo Howard (joh@max-publishing.co.uk) Creative Director: Mark Grayson ISSN: 25157493

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Contents

What’s inside?

24 15 39

33 25

29

Contents 8-13 14-19 20-25 26-31 32-37 38-43

36 40

27

Aluminium cookware Ceramic non-stick cookware Hard anodised cookware Mills

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Pressure cookers Waste storage PROGRESSIVE HOUSEWARES

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TRAINING SOURCE BOOK 2018

PreP Cook Serve!

2019 The UK’s premier showcase of housewares, tabletop and small domestic appliance brands

Make the right connections at www.exclusivelyshows.co.uk @ExclusivelyShow

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s

The International Home + Housewares Show is a great mix of big brands and smaller innovators. It allows us to see a broad scope of what is out there in a really well organised environment. This show has opened up new opportunities that other shows do not provide. I'll definitely be back.

Samm Swain Buying and Merchandising Director Lakeland

2 – 5 March Chicago, USA Show information and free online pre-registration: www.housewares.org

2019

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2019 march 2 - 5 • chicago, usa

high design and intelligent innovation • the best international products and brands, design and quality from around the world • the entire product lines of North America’s leading home & housewares manufacturers, product suppliers and designers • innovative new brands, products and product lines not available in Europe or Asia

world class ideas and partnerships • first-class learning and networking opportunities for both specialty retailers and corporate buyers • the finest U.S. home & housewares retailers to visit – Williams Sonoma, Crate and Barrel, Sur La Table, Container Store and more – featuring unique ideas and innovative merchandising techniques • expert information from the leading global authority on color and material trends for 2019/2020 at the Pantone Color Watch display and seminars

For travel arrangements, contact Expose Travel, Paul Vasdev, Tel: +44 1883 349576, Email: paul@exposetravel.uk

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Aluminium cookware

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Retailer insight “The John Lewis cookware assortment aims to offer customers the best choice of cookware in the market. Our range aims to be at the forefront of new technology and innovation, as well as delivering consumer trends. Partner training is at the heart of the John Lewis partnership values and we pride ourselves on having the best customer advising team in our shops. We work closely with our suppliers throughout the year to make sure our staff are fully trained and up-to-date on new innovation, such as new coating upgrades, our new, patented, hard oxidised process as well as metal utensil-safe products.

Our close collaborations with brands such as Tefal has remained one of the reasons why John Lewis remains a market-leading destination for cookware. Tefal are focused on innovation, as well as their brand partnership with Jamie Oliver, which resonates with our customers.

Providing the best omni-channel experience for customers remains John Lewis’s focus, and we are continually looking to make our shop-floor environment more inspiring, offering customers a chance to touch and feel products and experience them with demonstrations and events.”

Lisa Cherry, John Lewis cookshop buyer

This section is kindly sponsored by

Tefal is the world leader in non-stick cookware, offering a host of high-quality and enhanced products designed to simplify everyday tasks in the home.

Tefal is one of the industry benchmarks and sets the standard in non-stick coating technology. The brand is recognised for the variety and originality of its offer, such as the renowned Thermo-spot heat indicator. Tefal’s approach is one that evokes ingenuity and pleasure, aimed at people who enjoy the experience of cooking together.

Our new concepts and innovations are based upon your needs. Tefal’s design and production process is constantly evolving and adapting to everyday consumer needs.

In addition, Tefal’s market presence is vast with deep and enduring product placement and advertising.

Tefal has been supporting consumers for more than 60 years with ingenious products that have revolutionised the way we eat, cook and live. Add to this the excellent aftersales care, impactful and informative packaging and, with price points to suit all budgets, you see why Tefal is regarded as the shopper’s number one choice for branded cookware.

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Aluminium cookware

Inset: Consumers are increasingly looking for quality pans.

Clever innovations

Market overview

The total cookware market grew in value (+2%), but declined in volume (-4.4%) from 2016 to 2017, according to GfK. This was possibly a result of the economic uncertainty surrounding Brexit, with prices increased to offset the increased interest rates.

The Autumn budget of 2017 showed how families were suffering the biggest ďŹ nancial squeeze since the 1950s. With further interest rate rises predicted, consumers are likely to cook more and more at home, possibly selecting cookware that promises to have the longest-lasting non-stick, and this could be good news for cookshops, as pans saw value growth of 8.2%.

Online sales drive growth in both value and volume across all cookware categories, especially

pans (GfK says value is up 26% and volume is up 16%).

Online sales are most important during November; for the ďŹ rst time, more Black Friday deals were purchased online than offline in 2017, and shoppers often traded up when purchasing Black Friday deals on-line.

With the plethora of cooking programmes on TV and in the media, money-saving tips, and do-it-yourself programmes, consumers are looking for top-quality cookware that they can trust, that offers premium performance and longevity and that can be used for a variety of cooking methods. This is good news for the industry, particularly as consumers look for products that will consistently give superior results.

Inset: Collaboration with Jamie Oliver has helped Tefal to develop new products.

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Aluminium cookware

Inset: Sales of pans have benefited from recipe sharing and the desire to eat healthily.

Pictured is Tefal's Everest pan.

Innovations

Trends

l More sharing of recipes on social media Many recipes were once 'secret' in that they were passed down through families, and different types of cooking spread very slowly as populations migrated from one place to another. When printed cookbooks became common, recipes travelled more widely and recipe sharing has now gone global thanks to the explosive popularity of social media. Recipes can be shared around the world, via Facebook, Instagram and Pinterest, in seconds. Even people who never cook have been influenced by the rapid changes in modern recipes. l Healthy eating 2017 was the year of comfort food (Google’s most searched recipe was beef stroganoff). However, 2018 brings a different way of eating healthily. Gone are the days of calorie counting and avoiding fats; it’s now more about lifestyle and being informed about food. l Stone-effect cookware PTFE stone-effect cookware is increasingly popular, both online and offline. Consumers are attracted by the nonstick properties of such pans. l Online shopping As online shopping is at an all-time high, cookware is reaping the benefits (for example, frying pans grew by 26% in value and by 16% in volume). There is also an element of trade-up. Consumers are looking for quality and innovation and therefore seem to be researching more. If they are going to spend more, they want to find the best offer going.

Inset: The Veggie Pan's Thermo-spot changes colour to green when it's at the right temperature for cooking vegetables.

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Many of the innovations in the industry have stemmed from the original, single idea of the non-stick pan. It was a revolutionary idea in its day as it made cooking simpler and more attractive.

The aim of making cooks' lives easier has persisted to this day and suppliers are constantly innovating. Tefal, for example, says its research and development team always keep an eye on the latest technologies and the latest consumer expectations. One of its innovations has been the Thermo-spot, a heat indicator whose outer pattern turns fully red once the pan has reached optimum temperature to start cooking: between 18O°c and 20O°c. Efficient temperature control helps ensure the best cooking results (if the pan is too cold, the food ends up overcooked and dry; if the pan is too hot, the outside of the food gets burned while the inside is undercooked).

The company works closely with master chefs such as Jamie Oliver to deliver top-quality cookware and appliances that anyone can master, and it aims to explore new fields beyond basic home appliances by researching in specific areas like cooking processes.

There has also been innovation around design, notably the Ingenio range of pans with detachable handles, which allow the pans to be easily transferred from the hob, to the oven, to the table and into the fridge for storage. This range offers space-saving benefits, as the pans easily stack into one another in the cupboard.

A new launch, which reflects the current trend of healthy eating, is Tefal's Veggie Pan, which has a somewhat different Thermo-spot: on this pan, the outer pattern changes colour to green once it has reached the optimum temperature, 140°c, for cooking vegetables to retain their nutritional goodness and flavour.

In addition, Tefal’s portfolio has been relaunched with its most durable ever new non-stick coatings. Titanium Excellence lasts three times longer than Titanium Force.

It has a premium multi-layer non-stick coating and has a patented hard base reinforced with titanium particles.

Tefal has also launched Titanium Mineralia + non-stick coating, which offers exceptional resistance and durability.

The mineral particles reinforcing the surface make this coating perfect for all types of cooking and utensils.

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Aluminium cookware

Glossary Aluminium: An extremely durable and corrosion-resistant metal that is nearly three times lighter than stainless steel, but has 13 times better thermal conductivity. Aluminium also has excellent heat diffusion properties, so offers even cooking results. To create an aluminium pan, a sheet of metal is heat pressed to the shape of the pan.

Cast aluminium: Casting is the process of pouring molten (liquid) aluminium into a mould to create the pan. Cast aluminium products are often thicker than sheet-pressed aluminium, but are are lighter than cast iron, so this is the material often seen as an alternative to the latter.

Hard anodised aluminium: The cookware is created through heat pressing, similar to standard aluminium pans, but the item then goes through a chemical bath which gives these pans the identifiable matte grey exterior finish that is extremely hard-wearing.

Above: The Titanium Excellence coating withstands up to 12 years' intensive use.

Below: A grill pan is a great choice for cooking meat or veg with very little oil.

Below: The Ingenio range features detachable handles, which enable the pans to be stacked.

Inset: Having some items unboxed adds to the tactile experience of buying a pan. Pictured is the Expertise range.

Merchandising tips

l Always display range pieces together and include ticketing that shows all items available in the range (especially important if some are available online only or are out of stock temporarily). This gives the consumer an overview of what is on offer and can lead them to trade up to a set or add specialist items such as a wok or a sauté pan to their basket. l Ensure key items are unboxed (if space is tight, just one per type; no need to unbox all sizes). Cookware purchases are a tactile process and the consumer may want to pick up the products and feel their weight and quality before making a decision. l Ensure boxed products are neatly displayed, as this increases the impact of the brand in-store and makes it easier for the shopper to select different items. l Maximise the use of point of sale material such as display units, brochures and show cards that help provide information on the range to the consumer. This makes selecting the right cookware easier. l Ask manufacturers if they have an in-store video; this will make your display even more effective. l Showcase items by brand, substrate or price point, making it easier for the consumer to navigate. l Ensure staff are clued up on the features and benefits of the different ranges so they can help the consumer choose the most appropriate range. l Don’t forget the importance of the consumer's online experience – make the most of range information and assets such as product shots, lifestyle images and videos, to replicate the range selection the consumer would see in store.

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Above: The Ingenio range features detachable handles, which enable the pans to be stacked.

Right: Stoneeffect pans are proving increasingly popular.

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Aluminium cookware Inset: Cookery programmes have helped generate interest in quality cookware.

Proactive selling questions

l Do you have an induction hob at home and are you looking for induction compatible cookware? (This will help you decide which ranges to present, and might be a chance to upsell an induction range as ‘future-proofing’). l What brand or range of cookware do you use at present; loose pieces or sets? Are there any problems or shortcomings with it? l How often do you cook? How many people do you cook for? This will help define what size of products, if you need a stew pot, sauté pan or if a set will be beneficial. l Are you looking to add to your existing cookware or buy a completely new set? (This will tell you if you should focus on specific items of a matching material, a replacement item, or perhaps a whole new range investment). Some shoppers may not be aware of the benefits and versatility of large frying pans, non-stick coatings, sauté and wok pans or of the potential savings when buying sets, so these are all good pointers to keep in mind). l Did you know that appropriately pre-heating your pan is the key to perfect cooking? Just like your oven needs pre-heating before baking, you need to pre-heat your pan to get the best cooking results.

Consumer FAQs Q. What are the practical benefits of aluminium cookware?

A. It is durable, hard-wearing, long-lasting and light in weight, which makes it easy to handle. Also, it distributes heat more evenly than stainless steel, so a solid aluminium pan is less likely to have hot spots.

Q. Is aluminium cookware easy to clean?

A. Yes. Most ranges have been treated to go in the dishwasher, but the non-stick interior and exterior make it easy to wash by hand too, with minimum effort.

Q. Will food stick to it?

A. This depends on the interior non-stick coating: food won't stick to a good quality pan, and little or no oil is needed.

Q. Can I use metal utensils?

A. Aluminium cookware is very strong and durable but again this depends on the interior non-stick coating. Some are metal safe, such as the Tefal Intensium and Titanium coatings.

Q. Can aluminium be used on all types of hobs?

A. Yes, with one possible exception: only pans with a magnetic stainless steel disk on the base are suitable for use on induction hobs.

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TSB Verdict As consumers tighten their belts and cook more at home, they are likely to look for quality cookware that gives the best cooking results, and this is reflected in growing sales of pans. Cookshops need to be ahead of this trend by stocking a good selection of pans that are not only good quality but that also feature the latest design innovations.

Thermo-spot is a registered trademark.

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OUR MOST DURABLE NON-STICK COOKWARE

METAL UTENSIL SAFE COATING

THERMO-SPOT GUARANTEES EXQUISITE COOKING

®

www.tefal.co.uk

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Ceramic non-stick cookware

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Retailer insight “Since ceramic non-stick was first launched on the market we have definitely seen growing consumer interest in it. Once the core messages of health, durability and versatility are flagged up to the consumer, they really get it and we have worked closely with GreenPan, which is a long-established part of our cookware offering, on getting these messages across to our customers. That work has included regular range refresh and extensions and strong point-of-sale materials.”

Rob Falconer, senior buyer, Steamer Trading

This section is kindly sponsored by

The Cookware Company is a global cookware manufacturer with worldwide brand presence. GreenPan is a Belgian brand with an international reputation and is now in its 11th year, being the first brand to launch PTFE-free non-stick cookware into the market.

GreenPan is the brainchild of two school friends: Jan Helskens and Wim De Veirman.

Upon discovering that traditional non-stick pans released toxins when overheated and used PFOA (PerFluoroOctanoic Acid) during the manufacturing of the coating, they set out to create a new alternative. They found the perfect material for their range: the trademarked ceramic coating Thermolon, which is heat-resistant up to high temperatures so if you accidentally overheat your pan, even up to 450°C, no potentially harmful fumes will be released and the coating will not blister or peel.

GreenPan continues to evolve ceramic non-stick, with the R&D team constantly coming up with new ideas and pushing the boundaries of healthy technologies. The coating is now in its fifth generation with Infinity Professional, which is a ceramic non-stick enhanced with diamonds for additional durability and performance.

This has taken ceramic non-stick to a whole new level!

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Ceramic non-stick cookware

A ceramic cert

Innovations

Market overview About 70% of the cookware sold in the UK is non-stick coated but since these coatings were first pioneered in the mid-1950s, no new coating was found until GreenPan launched the first ceramic-coated non-stick pan in 2007. It is onto its fifth generation coating and many people are now much more aware of the negative effects of PFASs (PerFluoroAlkyl Substances), which are used in the manufacture of traditional non-stick coatings.

Ceramic coatings have been revolutionary in the US, where 56.8% of consumers say they would choose a ceramic-coated non-stick product (source: HomeWorld, Consumer Forecast 2017). This is largely due to the peace of mind that comes with a ceramic non-stick coating, which has no association with toxins.

Whether it is health or the environment that drives the consumer’s purchase decision or just the convenience of having a superb coating, now it has become the norm for the majority of retailers to offer an alternative to a synthetic or plastics-based coating.

They are giving over increasing shelf space to a natural ceramic coating.

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The whole category of ceramic-coated non-stick cookware is in itself an innovation. It was developed by Belgians Jan Helskens and Wim De Veirman, who were looking for an alternative to traditional non-stick pans, which released toxins when overheated and at the time used PFOA (PerFluoroOctanoic Acid) during the manufacturing process.

Ceramic is heat-resistant to 450°C on the hob, so various cooking techniques, such as searing and stirfrying, can now be performed safely in a non-stick pan without worrying about accidentally overheating the pan.

Ceramic heats up extremely quickly, which means there's no need to pre-heat the pan before adding in the food, and if you’re frying the result is perfectly crispy food.

Ceramic has proven non-stick properties – exceptional hardness, durability and food release – and one brand’s fifth generation of coating is enhanced with diamonds; these are among the hardest known materials and their use results in the most durable ever ceramic non-stick coating, which is metal-utensil safe.

The trend towards induction hobs has also been responded to and there has been a new electro-chemical surface treatment for stainless steel cookware featuring ceramic non-stick, which keeps the exterior looking as good as new for years. This is now on two ceramic non-stick ranges.

2018 sees the launch of ceramic non-stick on yet another different substrate, this time cast aluminium. Styling, too, has been given a boost with the launch of a range that brings colour and traditional looks into the sector while retaining all the modern conveniences of ceramic non-stick and an energy-saving induction base.

Inset & top left: GreenPan, the original brand of ceramic non-stick, is now in its 11th year and is launching three new ranges this year.

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Ceramic non-stick cookware

Trends There has been significant growth in recent years in the number of consumers keen to cook at home – encouraged by TV and the media, and increasingly by what they see on social media. New superfood bloggers and chefs are encouraging more of the younger generation to cook from scratch and eliminate processed foods in their diet. This in turn drives growth for brands that share many of the same messages.

Consumers are also looking for quality and innovation – and in some instances, a strong ‘green’ story. So products that provide energy-saving features or that are produced in an environmentally friendly way are also finding favour.

Below: EverShine, a new electrochemical surface treatment for stainless steel cookware, keeps the exterior looking as good as new for years.

Now available on GreenPan Barcelona.

Inset: Ceramic conducts heat much more efficiently than traditional coatings, so the same cooking results are obtained using a lower heat setting. Pictured is Mayflower, a new GreenPan range for 2018.

Consumer FAQs Q. What is ceramic non-stick?

A. Ceramic non-stick is made from natural materials (it is derived from sand) and does not contain any PFAS, or PFOA, lead, cadmium or plastic-based PTFE. It has been transformed into a sprayable solution and then cured onto the pan.

Q. Can I use my ceramic cookware on induction hobs?

A. If it is stainless steel or induction-compatible aluminium, yes. Check the packaging or the base of the pan for the induction symbol.

Q. Can I use metal utensils?

A. For most ceramic non-stick cookware it is recommended not to use metal utensils but silicone, wooden, nylon or bamboo. There is a metal utensil-safe coating launched last year, though.

Q. Can I use my ceramic cookware in the oven?

A. Yes, but check what material the handle and body are made from as that determines whether it is oven safe. Details will be on the packaging or leaflets.

Proactive selling questions

l Have you heard of ceramic-coated non-stick cookware? l Can I show you how it’s different from traditional non-stick? (This allows the customer to see and feel the differences between ceramic and PTFE coatings.) l Have you read the press reports about possible health risks associated with accidentally overheating traditional PTFE-based non-stick coatings? l Are you aware there are two types of non-stick coatings: synthetic or plastics-based and natural ceramic?

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Ceramic non-stick cookware

Merchandising tips

l Present a range so the consumer can see the whole story. l Make the most of supplier training, point-of-sale materials and leaflets.

These really help in explaining to consumers why ceramic non-stick is a strong alternative to the more traditional coatings. l Use in-store videos from suppliers to explain the benefits in an eyecatching, visual way. l Introduce a buying guide for your consumers on types of coating: uncoated, enamel, synthetic and natural.

Inset: Cookware made of tri-ply stainless steel like the new Barcelona with Evershine can be used on an induction hob.

Left: The benefits of ceramic nonstick are available in all shapes and sizes of cookware, and increasingly different substrates, like Elements stainless steel and GreenPan’s first cast aluminium range, which launches this year.

Care and use Use a low heat. Maybe the most important thing to remember about ceramic non-stick cookware is that it conducts heat much more efficiently than traditional coatings, thanks to the ceramic non-stick layer. This gives the same crispy frying results with a lower heat setting – and no need to pre-heat, either.

There is no need to 'season' the pan; just use a little oil or butter when frying, but avoid extra virgin olive oil and sprays as these 'carbonise' – in other words, burn – very quickly when the pan is heated.

Avoid using metal utensils or cutting food in your pan; this could create small cuts in the coating where food and oils can stick and carbonise. Instead, use wooden, silicone or nylon tools, or choose a pan with a metal utensil-safe coating like GreenPan’s Infinity Professional.

Allow cookware to cool completely before washing to avoid thermal shock. Clean with warm soapy water and a soft sponge to make sure the interior is spotless then, when storing, place a protective sheet in between the pan and other kitchen items to minimise wear and tear.

Left: Ceramic-coated cookware can be used for all kinds of food.

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Ceramic non-stick cookware Inset: Magneto features lockedin ferromagnetic particles reinforced with copper for superior heat transfer.

Inset: Ceramic has proved to be a revolutionary coating and GreenPan continues to innovate, for example with the new Mayflower range, which combines traditional looks with modern convenience.

Who buys ceramic-coated cookware?

Ceramic non-stick cookware appeals to a wide consumer audience but in particular to those who are health- and eco-conscious. The fact that ceramic non-stick eliminates the risk of any toxic fumes being released scores highly with those keen to buy what's best for their families, while the 'green' nature of its manufacture appeals to those interested in the environment.

Right: The pans come in a variety of shapes and sizes.

TSB Verdict Consumers' growing interest in healthy eating – fired by the media’s ongoing interest – is provoking more consumer concern about traditional PTFE non-stick cookware and awareness of ceramic-coated cookware as an alternative. This makes it increasingly a category in its own right. Its share of the total cookware market is currently small but growing; specialist cookshops and department stores nationwide have seen ceramic-coated non-stick coatings become an integral part of their cookware proposition. It appeals to cooks who are interested in healthy cooking as well as the environment, and to those who are attracted by new concepts – and the technology continues to evolve.

Inset: Some ceramic cookware can be used in the oven as well as on the hob.

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GreenPan, Magneto and Thermolon are all registered trademarks

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Retailer insight “Pots and pans don’t sell by themselves and customers can be bemused by the variety

Hard anodised cookware

available. To help them understand the differences and make an informed choice, we spend a lot of time explaining the unique features of different types of pan.

Using pans as part of window displays can help attract attention and encourage the customer to come in and have a chat.

Customers are very different; some just go by the look of a product but others are more focused on how it performs. Weight is another issue and we encourage people to pick products up to find out how they feel in the hand. We like to test out products ourselves at home so we can give an opinion about how they perform, based on personal experience.

Having a good range of types and brands is important. We have a whole wall of pots and pans, featuring a massive range of Meyer, including some hard anodised. Being seen to have the latest thing is really important, because people see new products on television and in magazines and if you don’t have those items you lose out.

We offer everything from basic sets that appeal to students about to go to university, to top-of-the-range sets that attract the sort of person who has just spent £60,000 on a new kitchen.”

Alison Hobbs, visual merchandiser, Potters Cookshop, Hockley, Essex (and Retail Employee of the Year in the 2017 Excellence in Housewares Awards)

This section is kindly sponsored by

Meyer is a world leader in culinary innovation, a name synonymous with premium-quality cookware that has been welcomed into kitchens around the world for more than four decades.

Producing more than 40million pieces of cookware every year, we are pioneers in our industry: we were the first to put non-stick on hard anodised cookware, and the first to introduce Hi-Low grooves to non-stick coatings. Our reputation as market leader has been built on strong design and manufacturing expertise across a broad portfolio of brands trusted by chefs across the globe, which include Ruffoni, Anolon, Circulon, Meyer and Prestige.

2018 sees the introduction of an exciting new partnership with health and fitness guru Joe Wicks. Together with Joe, Meyer has developed a wide range of unique products for the kitchen environment, including a hard anodised range.

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Hard anodised cookware

Tough

decisions

Inset: The demand for smart, stylish and innovative products is greatly led by the techniques, skills and cookware that consumers see on TV.

Market overview According to Conlumino, the cooking and baking market is worth £1,129 million and is forecast to grow by 8.4% in the next five years. The cookware market represents just under half of this value.

Replacement overwhelmingly drives purchases, with 78.9% of consumers citing this as the main reason. The vote for Brexit will have far-reaching consequences for retail; there is no doubt that cooking and baking volume growth will be impacted as shoppers reduce their frequency of spend. Furthermore, a slowdown in property transactions will limit the growth of categories linked to moving house, including cookware, basic ovenware and some accessories.

Inset: Suregrip handles are designed for comfort and a safe secure grip.

Innovations Truly innovative cookware products provide superior performance over an extended period of time and establish themselves as kitchen essentials. Inspired by eating trends, consumer habits and modern technologies they balance aesthetic appeal and functionality, offer solutions to common cooking issues, and appeal to both aspiring and accomplished cooks.

Innovation in the sector has been happening for many years: notably, in 1986 Meyer was the first to apply a non-stick coating to hard anodised cookware, establishing a new benchmark by which all non-stick cookware would be measured in future.

Subsequently, various technologies have been developed to further improve cookware performance and durability.

For example, one of Meyer's latest additions, Anolon Advanced + Umber is made from heavy-duty, hard anodised construction providing excellent heat conductivity and distribution, designed to deliver outstanding cooking performance.

The non-stick exterior is made from a stylish umber colour giving a contemporary look in any kitchen and features a reinforced non-stick interior to provide maximum food release and easy cleaning convenience.

In addition all Circulon ranges feature the TOTAL Hi-Low food release system, which uses raised circles that reduce abrasion and increase the non-stick durability without trapping food. The products carry a lifetime guarantee and the brand promise that the supplier will change the product free of charge if the customer is not satisfied with the non-stick performance.

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Consumer FAQs

Inset: The non-stick exterior is made from a stylish umber colour for a contemporary look in any kitchen and features a reinforced non-stick interior to provide maximum food release.

Trends Conlumino figures for 2016 show an unabating consumer appetite for cooking. In a six-month period, 78.3% of us prepared a family meal, while more than half watched TV cookery shows, baked at home, or looked up recipes online. An impressive 18% cooked for a dinner party, while 11.2% bought a cook book and 3% took cooking or baking lessons.

This is good news for the industry, particularly as consumers look for products that will consistently give superior performance. As recessions end, consumers tend to look for better-quality products and trusted brands, so quality cookware is ideally positioned to take advantage of the emerging trends.

Keen cooks of all ages are using social media sites like never before. They take pride in showcasing their culinary creations online, and use popular platforms like Facebook, Twitter and Pinterest to seek advice, to gain inspiration and to share recipe ideas or product recommendations.

Manufacturers and retailers can capitalise on this trend through creating branded social media channels to allow a new level of connection with consumers.

Meanwhile, TV cookery shows remain very influential on consumers’ interest in food and cooking. The demand for smart, stylish and innovative products is greatly led by the techniques, skills – and cookware – that consumers see on TV. Those who like to cook and be creative in the kitchen naturally want the best available tools, and will often choose the equipment they see on these programmes. Leading brands can also be found extensively in restaurant kitchens and cookery schools, which also helps to create consumer demand and develop brand awareness. Anolon has teamed up with the Teflon Diamond standard awards to become the headline sponsor of their 2018 annual cookery competition. These awards encourage passionate cooks to reach the next level. Non-professional cooks are given the opportunity to gain recognition for their cooking ability at home while those attending school and catering college get the chance to showcase what they have learnt.

PROGRESSIVE HOUSEWARES

Q. What is hard anodising?

A. Pre-formed aluminium is immersed into a diluted chemical formula at specific temperatures and charged with an electrical current. This changes the molecular surface of the pan, making it less porous and much harder (twice as hard as stainless steel).

The process requires significant investment in manufacturing equipment and automation, and close control of all the elements (time, temperature and the chemical solution).

Q. Why should I consider hard anodised cookware?

A. It's twice as strong as stainless steel with superb heat conduction – hard anodised pans heat up quickly with no hotspots. Cookware with a thicker gauge helps the heat spread evenly over the whole surface, not just the base.

Q. Is it worth paying more, honestly?

A. Yes, if you want great performance over an extended period you will be extremely satisfied with your choice. Hard anodised cookware is typically positioned at the moderate to high end of the price range; there are cheaper options but buying cheaper cookware is often a false economy.

Q. Which pans do I need?

A. With an overwhelming array of sizes and types available, choosing the right ones for you really depends on your lifestyle and expectations in terms of performance and price.

Think about how many people you cook for, what sort of hob you have, and whether you're starting from scratch or adding to a set. Various speciality cookware pieces and seasonal items are available that may be worth considering.

Q. Will non-stick hurt me if digested?

A. Non-stick materials are non-toxic and pose no health risks. Even if ingested accidentally there's no danger. Most brands' non-stick coatings are also PFOA free, for added peace of mind.

Top: Circulon Momentum has a heavy-duty hard anodised construction with its three layer non-stick technology.

Inset: Anolon Nouvelle Copper delivers durability and performance due to its heavy gauge construction.

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Hard anodised cookware

Inset: This range features a double full cap base that features a layer of aluminium encapsulated with copper, followed by another layer of aluminium and finishing off with an impact bonded stainless steel cap.

Right: Circulon Momentum hard anodised cookware is twice as hard as stainless steel so delivers outstanding durability.

Merchandising tips To merchandise a hard anodised cookware range properly you need to communicate and emphasise the features and benefits of the products effectively.

The benefits of hard anodised cookware are its fast, even, heat distribution and the fact that it is twice as strong as stainless steel. You could mention that it was originally developed for the demanding restaurant trade – a fact customers may not be aware of.

Price is another consideration you have to communicate effectively so that customers can appreciate the product features and benefits, including the convenience of non-stick.

One important point is that cheaper products are often a false economy. Pans are an essential ingredient in the cooking process, their choice will affect the quality of food they prepare and inevitably cheaper products of inferior quality will need replacing sooner. l Point of sale material can really bring the hard anodised section to life. For example, Meyer's integrated POS system includes innovative and space maximising ideas supported by consumer advertising and other promotional material, and the company offers a comprehensive in-store fixture programme to help merchandise products and make the experience more interactive for consumers. l Live demonstrations in store are a great way to showcase quality products at their best. Be approachable, knowledgeable and encourage customers to plan their purchases over time to build brand loyalty. l Packaging is key when it comes to communicating features and benefits. So look for products that are stylishly packaged with easy-to-navigate features and benefits, together with cooker suitability symbols and comprehensive details of guarantees. l Most cookware is purchased in store, with customers looking for a 'touch friendly' approach. So where possible, product displays should provide easy access for customers and encourage them to touch and feel. Most people are right-handed, so make sure all handles are to the right, and encourage your customers to pick up and feel the quality of each piece. l Stocking a comprehensive range from one of the world’s largest manufacturers gives your customers the confidence that they can buy one or two items now, then add to their collection over time. This builds all-important brand loyalty. l Be mindful that customers often choose specific retailers because they stock a wide choice of innovative and interesting products across a good selection of brands. If you run out of stock, they will simply look elsewhere. Check that your supplier has a distribution system that ensures good stock levels, giving customers consistent opportunities to see and try out products, increasing your chances of sales. l Encourage add-on sales and collectability with speciality pieces and accessories like knives, utensils and gadgets. l Educate and inspire your staff with training so they can help consumers make a purchase. Leading manufacturers, such as Meyer, offer training sessions to help educate sales associates on the benefits of the different substrates available. l For customers purchasing online, buying guides are invaluable, as are recipe ideas that demonstrate how different products can be used to produce a finished result.

Inset: The non-stick coating of Circulon requires little or no oil for cooking.

Inset: The hi-low circular grooves significantly reduce abrasion and so create an exceptional nonstick surface.

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Inset: Leading brands such as Anolon can be found extensively in restaurant kitchens and cookery schools, which increases brand awareness.

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Hard anodised cookware

Proactive selling questions

Who buys hard anodised cookware?

Target customers are many and varied: accomplished and aspiring cooks, people who enjoy cooking and creating in the kitchen, housewives/mothers, men and women who want to share their love of food with friends and family whether hosting formal dinners, casual entertaining or merely satisfying their family.

The trend for people to spend more social time in the kitchen and the preference for home cooking over eating out has broadened the cookware buying population. For many people cooking is a hobby and they want the best they can afford to make the hobby more enjoyable and satisfying.

Some, of course, are buying because their current pans are in poor condition and need replacing. They’re often looking for better quality pans that will stand the test of time.

Many have previously used stainless steel or aluminium pans and are looking for something different; they perceive hard anodised pans to be an interesting and good-quality alternative.

l Did you know this type of cookware is twice as strong as stainless steel? l Would you like professional-quality cookware for use at home? l Is it important to you that your cookware is safe to use with metal utensils? l What assurances do you need about the pan's durability and non-stick durability and non-stick guarantee?

Inset: All Circulon cookware ranges are suitable for all hob types, including induction.

Inset: Anolon Professional hard anodised pans heat up quickly and offer impressive heat conduction.

TSB Verdict

Inset: Hard anodised cookware has an attractive contemporary appearance as well as being highly functional.

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Hard anodised cookware is a category whose durability and strength appeals to both experienced cooks and to those who simply appreciate the value for money inherent in buying cookware that's built to last. With effective communication of the features and beneďŹ ts, this is a category well worth stocking as part of a comprehensive cookware selection.

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Mills

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Retailer insight “Mills are a really important category for us. Some customers like acrylic, some wood and some stainless steel, for example, so we offer three brands to give them a choice.

Purchases tend to be planned rather than impulse; they are often bought as gifts, especially for weddings, or to co-ordinate with new kitchens.

Mills are a good addition to any themed display. At the moment the weather is very good and we have a display table with a summery Spanish theme. The T&G wooden mills work really well as part of this theme, alongside items like brown ceramic tapas dishes and oil and vinegar bottles.

In fact, mills fit well with all sorts of other products. For example, T&G mills were part of the displays for ‘eco’ and ‘natural’ themes, alongside products like cast iron pots and pans.

And the big vintage green mill in particular works very well with the current trend for Nordic green and duck egg blue in kitchenware.”

Nikolett Bota, assistant manager, Creative Cookware, Edinburgh

This section is kindly sponsored by

Established in 1975, T&G is one of Europe’s leading brands of everyday kitchen essentials and is very much a family-run business. Whatever you buy, you can trust that it represents value in every sense. This means thoughtfully designed, responsibly produced, exceptional quality products made to withstand the demands of real life.

T&G’s core business is to design and produce inspiring kitchenware and gift products for the home, export, retail and catering markets. T&G has become market leader with its award-winning CrushGrind mills and its wide choice of mills in the Classic range. All T&G Classic mechanisms are ceramic, which means no metal grinders to corrode and no plastic salt grinders to wear out. T&G has built its reputation on quality: quality of product, quality of service and value for money. By and large you get what you pay for and this is absolutely the case with T&G; the very best in design, function and quality. All T&G mills have lifetime mechanism guarantee. For further information on T&G’s full range visit www.tg-woodware.com

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Mills

Spice

of life

Inset: Mal Harradine says CrushGrind mills are “fabulous” for extracting natural oils and flavours from dried herbs and spices.

Market overview With the popularity of home baking and 'dining-in' still being driven by popular TV shows and YouTube channels, the demand for exciting, functional kitchen products continues to grow.

Products need to do more than just save time in the kitchen: they need to create a new experience that fits in with consumers' cooking tastes and lifestyles. Consumers are demanding such items to help them create their own masterpieces, and that has led to a dramatic increase in the demand for salt and pepper mills and spice mills.

Design, fashion and style are more important than Inset: It is more important than ever ever; consumers are keen to demonstrate their culinary for retailers to stock stylish, functional skills and men in particular are happy to show off their mills in a range of latest gadgets. New gadgets aren’t hidden away, they good designs. become a talking-point or centrepiece. For salt and pepper mills this is perfect, as these items are used in the kitchen but also take pride of place on the dining table. Style and colour is therefore important for mills, but even more important is good quality and function.

The trend for food from around the world has also inspired consumers to be more adventurous in using freshly ground herbs and spices in everyday cooking.

Value for money still remains a key driver; consumers are smart and say they want products that have longevity. This makes lifetime mechanism guarantees an important selling point for mills.

Inset: A salt, pepper and spice funnel is a good fit in store with mills.

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Mills Inset: Good designs in a mix of materials are very popular.

Innovations

Mills come in many shapes and sizes, designs and colours. There are mills that contain spindles and those that don't; 'easy fill' mills; combination mills containing salt and pepper; electronic mills; and of course novelty and upside-down mills.

The biggest innovation for salt and pepper mills has been the mechanism technology.

Most kitchens probably contain a mill that no-one uses any more because the grinding mechanism doesn't work properly. It's for this reason that ceramic grinders have become so popular; they are harder and longer-lasting than the traditional steel mechanisms.

For example, T&G's CrushGrind ceramic mechanism, launched in 1998, set new standards in mill technology and design by allowing the user to effortlessly grind not only salt and pepper but also, using the same grinder, whole dried herbs and spices.

The CrushGrind mechanism achieves a finer grind than conventional metal mechanisms and has more than 12 settings from coarse to fine.

Furthermore, because this type of ceramic is an extremely hard material it guarantees excellent ongoing performance for many years.

Simplicity is important; ease of use and ease of cleaning are key to the consumer.

The ceramic mechanism is noncorrosive and non-porous and, unlike metal, it will not oxidise food but will enhance its flavour.

Inset: One of the on trend designs that are capturing consumers’ imagination.

Right: A good mill display will deliver one of the highest sales per square foot in the housewares industry.

Trends Consumers desire practical products at the right price. The enjoyment of food and entertaining has increased as a result of economic uncertainty – consumers are loving the simple pleasures in life!

Therefore they have been looking for cheaper and more interesting ways to enjoy food. It has been estimated that more than half of consumers are open to eating foods from all over the world; these cooks are curious and are open to new ideas.

The trend for locally produced, healthier, artisan products and a transparent approach to food preparation mean that consumers are keen to mix their own herb and spice blends and try them out on friends – just look at the way chefs have opened up their kitchens for customers to watch them prepare food and at the popularity of food-related TV programmes.

As a result, consumers are increasingly aware of what they eat and want something authentic and seasonal, so preparing fresh, healthy food is increasingly important.

A case in point is spice mills, particularly those with ceramic mechanisms; TV chef Mal Harradine says CrushGrind ceramic mills are “fabulous not only for grinding salt and pepper but also for grinding dried herbs and spices, extracting the natural oils and flavours".

Food presentation is now very important and seasoning that finished dish is essential; the plate is not considered to be finished until it has been seasoned.

Websites and TV shows offer consumers thousands of recipes to try at home. Experimental cooking at home is on the rise, and cooking has evolved from chore to passion, but traditional tastes still remain popular.

A further trend is concern about the environmental impact of one's purchasing habits, and this has led to growing interest in products that reduce impact in some way, such as mills made from Inset: T&G has a wood certified by the Forestry Stewardship Council. selection of mills that are FSC certified.

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Mills

Merchandising tips Mills are not generally a planned purchase so they should be merchandised creatively to attract the impulse purchasers who are so important in this category. New and on-trend designs should be displayed in key areas of the shop.

But it's surprising how many mill displays are uninspiring and cluttered. Many shops also miss the valuable opportunity to cross-sell other items that arises by displaying mills close to other related products.

The best displays recognise that consumers are interested in mills because they're interested in food and cooking in the broader sense; clever retailers build on this interest and make it easy for the consumer to try, buy and navigate their way to other product categories.

Here are some ideas worth trying: l Display mills alongside other kitchen and home products, to create a lifestyle scene; l When carrying out cookery demos, create interaction by asking customers to try the mills and play with them; l Have trial/display models (alongside boxed product), so customers can try out the product. This creates a lovely aroma in store and makes the purchase more interactive; l Locate the category alongside cooking utensils and giftable food items; l Introduce food products, cookery books and recipe cards to the fixture; l Use different types of salt and pepper and herbs in the display mills to add colour, aroma and texture to a display; l Use point-of-sale material to explain the features of the mill. l Choose a brand with attractive packaging that gives the mills appeal as gift items.

The 'giftability' of mills can also be communicated by showing them in displays as part of a seasonal theme; l Place directly related items, such as salt and pepper refills, dried herbs, spice racks, spice jars, spice mills, pestles and mortars and mill rests, near the mills to create a 'story'.

Inset: A mill rest/crate prevents the fine grounds from making the kitchen worktop dusty.

Far right: Design, function and quality are all important aspects of consumers' purchasing decisions.

Who buys mills?

Everyone, is the short answer! There can't be many kitchens that don't contain at least one mill. Naturally, the most ardent users are those people who like cooking from scratch and enjoy the fresh, aromatic flavours that freshly ground salt and pepper exudes.

Getting the most out of mills The adjustable spring-loaded mechanisms in quality mills mean that the cook can choose pepper grounds that are fine or coarse, as required for a particular dish.

Delicate savoury dishes suit a fine grind while more robust dishes like steaks or pasta deserve a full and intense flavour, with the mechanism slicing through the corns to release the flavour and warmth of the pepper.

The mill should be turned upside down and shaken after use, or after adjusting the mechanism.

This removes the previous grounds and ensures the pepper or salt is always fresh.

Store salt and pepper in a cool dry place and avoid using the mill over steam.

Different types of salt and pepper can be mixed together in a mill to create unusual new flavours.

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Mills

Consumer FAQs Q. Can I adjust the grind of my salt and pepper mill?

A. Yes; it's easy to adjust the coarseness of salt and pepper. Let me show you how it's done with this particular model.

Q. Can I use any salt in my mill?

A. No, use only dried coarse sea salt in your mill. Wet, unrefined salts can clog up your mechanism.

Q. Why does salt and pepper come out of the bottom of my mills after grinding?

A. Fine particles of salt or pepper are produced during the grinding process. These fall to the bottom of the mill and come out as a fine 'dust'. Shaking your mills after grinding will remove excess grounds. Mills can Inset: Attractive be stored on a mill rest, a handy packaging helps encourage purchases accessory that catches all the dust. of mills as gifts.

Alternatively choose an upside down mill, which has its mechanism at the top.

Q. Why don’t salt mills have a steel grinding mechanism?

A. Simply because the salt will corrode the metal and turn it rusty. Only pepper grinders can be made of steel.

Q. Are ceramic mechanisms corrosive?

A. No; unlike metal, ceramic does not rust or corrode, which makes it easy to clean.

Q. Can I wash my mill?

A. The mechanism can be removed from some quality mills, making it easy to clean. But never immerse any mill in water or put in a dishwasher. If the body of the mill needs cleaning, wipe with a damp cloth and polish dry.

Q. Does my mill have a guarantee?

A. It depends on the brand and manufacturer. Some actually offer a lifetime mechanism guarantee so it's well worth investing in those.

Q. What maintenance is required on salt and pepper mills?

A. By occasionally putting a small amount of cooking oil between your finger and thumb and rubbing it around the threaded part of the mill shaft, you will prevent any corrosion caused by salt between the shaft and the screw knob, which can 'weld' the two parts together.

PROGRESSIVE HOUSEWARES

Proactive selling questions

l Do you prefer a contemporary or more traditional style? l Can I show you the difference between steel and ceramic mechanisms? l Would you like to try out this mill? l Have you heard of white alumina ceramic? It’s one of the hardest materials known so is great for making long-lasting grinders. l Did you know why salt is so useful? (Adding salt to water raises the temperature at which it boils. Salt helps to reduce bitterness and acidity, and brings out other flavours in the food. Boiling eggs in salted water makes them easier to peel. And adding a little salt balances the flavour of sweet items like biscuits and cakes.) l Did you know you could adjust the mechanism to make grounds coarse or fine for different dishes?

Q. Can I use red pepper in my mill?

A. Only if it’s mixed with white, green and black peppercorns. Otherwise, its moistness (red pepper is not real pepper but actually a seed) can clog up the grinder.

Q. Can I grind herbs in my mill?

A. Yes, some ceramic grinders are great for grinding dried herbs and spices.

These tend to quickly lose aroma and flavour once they are ground, because the essential oils evaporate. Buying coarsely ground dried seasonings and milling them when required releases the essential oils, making the seasonings smell and taste as good as freshpicked ones.

Q. Where should I store my mills?

A. Always store mills in a dry atmosphere; never let the mills or the contents come into contact with water or steam.

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TSB Verdict Self-purchase impulse buy, affordable gift item... mills come into both these categories so are well worth stocking in some depth. Mills tend to be bought on impulse so a range of on-trend designs and colours will help grab the consumer's passing eye, while a selection of attractively packaged products will give the shopper ideas for gifts.

Mills have particular appeal to consumers who want to entertain at home or cook from scratch, so they fit well with the trends for healthy eating and keeping costs down.

There's loads you can do with merchandising to create gorgeous displays, not just with the mills themselves but also with associated add-on items like pepper refills, spice jars and mill rests.

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Pressure cookers

Retailer insight “The use of pressure cookers in many cookery programmes has re-introduced them to the consumer and sales of them continue to be strong – both in store and online. There has traditionally been a ‘fear factor’ surrounding pressure cookers but celebrity chefs have done a lot to dispel that concern and made consumers realise that modern pressure cookers are safe and extremely easy to use.

Because of the pressure cooker’s speed – you can make a chicken casserole in 15 minutes, for example – it appeals very much to consumers’ desire for convenience and healthy cooking methods.

Pressure cookers are an ideal choice for me in my constant search for products that inspire and enthuse the consumer. They are perfect for in-store demonstrations as they create the 'theatre' that modern retailers aspire to. With their nutritional, time-saving and money-saving benefits, and their ease of use, they are an easy sell.”

Jayne Stewart, senior buyer, Ulster Stores, Northern Ireland, St Helier and Llandudno

This section is kindly sponsored by

Meyer is a world leader in culinary innovation, a name synonymous with premium-quality cookware that has been welcomed into kitchens around the world for more than four decades. Our reputation as market leader has been built on strong design and manufacturing expertise across a portfolio of brands, which include Ruffoni, Anolon, Circulon, Meyer and Prestige.

We are committed to helping our customers save time and energy in the kitchen. As market leaders and experts in pressure cooking technology, our range of pressure cookers has helped to revolutionise cooking in the home. Speed isn’t the only advantage of our products: they also preserve nutrients and vitamins, as well as being a more economical way to cook.

We are constantly striving to deliver the latest innovations in pressure cooking and our extensive Prestige range of models reflects this. Our microwave pressure cookers bring the best of both worlds to any kitchen; the speed of the microwave combined with the healthy cooking of a pressure cooker mean traditional ready meals will be a thing of the past.

Our commitment to delivering the latest pressure cooking technology is reflected in the products we design and manufacture. Our products are available in a range of sizes and some are also induction compatible.

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Pressure cookers

Steaming

hot Market overview

The speed and convenience of pressure cooking has been known for decades and this has kept sales ticking over nicely despite competition from other cookware types. In more recent years, this category has had a boost from consumers' interest in healthy eating and from the need for speed that comes from today’s busy lifestyles. Nutritious family meals can be cooked in minutes.

A pressure cooker is unlike a conventional saucepan as food is not boiled but is cooked in the steam that builds up and pressurises within the airtight lid. Heat is forced into the food, drastically reducing cooking times and preventing the loss of flavours and nutrients. A variety of cooking methods are possible including steaming, braising, boiling, poaching and baking.

All models can be used on gas, radiant ring, solid plate, halogen and ceramic hob, while some are also suitable for use on induction hobs.

Pressure cookers have several key benefits: cooking takes just one third of conventional cooking time – which minimises energy costs; full meals can be cooked in one pan; and essential nutrients and vitamins are retained, making food more nutritious - and arguably tastier - than many foods cooked in other ways. It is like a slow cooker but much faster!

PROGRESSIVE HOUSEWARES

Inset: Pressure cookers are great for quick one-pot cooking.

Trends Pressure cookers are perhaps not intrinsically 'trendy' products – the fundamental concept has been around for decades. However, leading manufacturers have made great strides with new safety features (see Safety Features section) and in terms of design.

Rather like the motor car, the modern pressure cooker looks much sleeker and more contemporary than its forerunners, and as such holds great appeal for the aesthetically-minded cook as well as the health- and time-conscious one.

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Pressure Cookers Right: Pressure cookers take just one third of conventional cooking time, saving both time and money.

Safety features Most pressure cookers have at least three safety devices, usually on the lids, which prevent the pressure building to excessive levels.

Pressure regulator: Smartplus pressure cookers are equipped with a three-stage pressure regulator. This operates at two pressure settings and has a quick steam release. As the pressure builds up inside the cooker, after an initial brief emission of steam, the visual pressure indicator will rise up, indicating the pressure build-up.

When the cooker reaches the pressure set by the user, the pressure regulator will release the steam with a hiss safely in one direction, away from the user. The pressure regulator acts as both an excess pressure releasing device and a pressure controlling device.

Gasket release system: If the pressure cooker fails to function due to overload or blockage, causing excessive pressure, a portion of the gasket is pushed out and the hole on the lid is exposed, gently and quietly diffusing the steam upwards, making it absolutely safe.

Fusible safety plug: In the unlikely event of the gasket release system failing to function, this backup safety device will melt and let off steam safely. This could happen only when the temperature/pressure rises beyond the normal level due to the cooker having insufficient water or food particles blocking/clogging the vent tube.

Visual pressure indicator: When the pressure starts building inside the cooker, the visual pressure indicator is pushed up and rises above the surface of the lid handle, indicating that the cooker is under pressure. The user should wait for a change in the sound. Similarly, after cooking, when the cooker is taken off the heat source, the visual pressure indicator will drop below the surface of the lid handle when the pressure inside the cooker drops to “zero”, giving a visible indication that the cooker can be safely opened.

Auto-lock (on Prestige Smartplus only): The auto-lock mechanism keeps the lid locked when the cooker is fully closed and lid handle aligned with the body handle.

Quick steam release: When the pointer of the pressure regulator is aligned to the steam release position, the steam is released quickly and safely.

Gasket offset device: Ensures that the cooker will not come to pressure if the lid is incorrectly fitted.

Inset: A wide variety of foods can be cooked in a pressure cooker, from soups and casseroles to pasta, pulses, fish and even fruit.

Innovations The development of plastic pressure cookers for use in the microwave oven has been a technological step change that has created a whole new generation of cookware. These handy little kitchen gadgets from Prestige, which hold 2.2L, cook in half the time of stove-top cooking and are a simple way to make nutritious one-pot meals. They are ideal for households who desire the speed of a microwave and the nutrient-retaining efficiency of a pressure cooker. They are made of robust BPA-free plastic, can be cleaned safely in the dishwasher and can be used as steamers.

Generally, much of the innovation in this category has involved continual attention to ensuring the safety of pressure cookers (see Safety Features section).

Right: This sixlitre stainless steel Prestige pressure cooker is easy to use as the lid can be opened and closed with only one hand.

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Care and maintenance Pressure cookers are typically made of polished stainless steel, hard anodised aluminium or polished aluminium. Care and use instructions can vary slightly but generally, avoid leaving foodstuff in the pan overnight, and wash the pan after use with hot soapy water then rinse and dry thoroughly. l Keep all vents clear and free from food debris. l Empty pressure cookers should not be heated as this would cause discolouration and damage. l Salt, minerals or hard water deposits in food or water can create 'blueing', pitting, spotting or a rainbow effect on the cooker base or body. Such stains don't affect the efficiency of the product but if trying to remove them, avoid the use of metal scourers or steel wool, as these will scratch the surface. And never use bleach or a caustic solution.

Natural options include a solution of water with lemon juice or vinegar (for stainless steel) and cream of tartar or apple peelings (for aluminium). A specialist pan cleaner will remove the markings on the stainless steel model. l If the cooker has been boiled dry, soak the pan overnight in hot soapy water. l Tighten retaining screws on handles every 12 months.

Inset: Food is cooked in the steam that builds up and pressurises within the airtight lid.

Merchandising tips

l Make sure that staff are clued up on the safety aspects of pressure cooking, as customers are likely to ask questions on this subject. l Include a pressure cooker as part of any display related to healthy eating or speedy cooking. Include the trivet, separator and dividers in the display, if available. l Have at least one cooker out of the box so customers can examine it and see the various safety features. l Ensure packaging is on display as Meyer’s packaging has all been updated and clearly outlines all features and benefits and also identifies how a Pressure cooker works. It even gives a delicious recipe to try on the side of each box. l In-store cookery demos are a great way to show customers how to use pressure cookers, and to emphasise the speed at which they cook.

Above: Pressure cooking retains more nutrients than normal cooking, making meals much healthier than most convenience foods.

Inset: Jam is just one of the many things that can be made in a pressure cooker.

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Proactive selling questions

l Have you ever used a pressure cooker? l Do you enjoy cooking one-pot meals? l Did you know that pressure cooking takes just a third of conventional cooking time? l Can I show you the safety features on this model?

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Pressure Cookers

Left: The speed and convenience of pressure cooking fits in perfectly with today’s busy lifestyles.

Below: most cookers contain a divider like this, enabling vegetables to be steamed above pulses, for example, at the same time.

Who buys pressure cookers?

Consumer FAQs Q. I am nervous about using a pressure cooker. Is it safe to use?

A. With all the safety features that are incorporated in modern pressure cookers, we guarantee they are safe and easy to use, even for people who have never used one before. Just make sure you follow the instructions carefully and always make sure you use a timer, even when you're an experienced user. If it is your first time or you are using a different pressure cooker, get familiar with the cooker by bringing two pints of water to pressure and trying the different settings.

Q. How much water should I put in the pan?

A. Cooking without a lid means losing a lot of liquid through evaporation. That's obviously not an issue with the pressure cooker, so you'll probably need to use about 10-20% less water than you would in a saucepan. The amount will depend partly on the cooker capacity so check the use and care instructions and never use more than the recommended maximum.

Q. How much faster is it to use a pressure cooker?

A. Depending on the model of pressure cooker and the hob used, it can cook up to 70% faster, which will save energy and retain vitamins and nutrients.

Q. Why does my cooker not come to pressure?

A. This could be because too much steam is coming out, possibly because the lid is not closed properly. Or the gasket could need replacing. If you've ruled out both those things, contact the manufacturer's customer services people.

Q. Why do I need to change the gasket on my pressure cooker every 12 months?

PROGRESSIVE HOUSEWARES

Research by Prestige suggests that the average buyer is female, aged 25-60. About 45% of those questioned use their pressure cooker several times a week, with nearly a fifth of owners using their cooker every day. Typically, pressure cooker users are catering for two to five people.

A. The gasket is a very important part of the pressure safety system and it must be replaced regularly to ensure it continues to work correctly. Even if the cooker is used only a few times a year the gasket should still be replaced every 12 months because being made of rubber it deteriorates over time and becomes smaller and less flexible, which reduces its safety performance. In the meantime it should be lightly oiled to minimise the risk of it perishing.

Q. I don’t always remember to check if the vent tube and regulator weight are clean.

Does it really matter?

A. It is critical to check before each use and it only takes seconds. These components must be kept clean internally to avoid excess pressure building up.

Q. Why do the instructions say I shouldn’t overfill the cooker? It still comes to pressure when I fill it to the brim.

A. Exceeding the maximum fill levels significantly increases the risk of blocking the vent tube, which can be dangerous.

Q. Where can I get replaceable safety plugs and gaskets?

A. From the manufacturer's customer services department.

TSB Verdict Pressure cookers transcend trends, remaining steady sellers thanks to consumers' enduring interest in healthy eating and speed of cooking. Advances in safety features and novel ideas like the microwavable pressure cooker can only enhance confidence and interest in this category, making it well worthwhile incorporating into the cookshop range.

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Waste storage

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Retailer insight “High-quality bins look great in store, especially the eye-catching stainless steel ones. It’s important that customers can test out the larger, more expensive models in store so they understand the benefits that accompany a slightly higher price tag. That makes having a display model important; it is what I call a ‘silent salesman’, helping customers to get to know a product in person, and ‘try before they buy’.

One of the things we pride ourselves on is stocking high quality homeware products.

Customers want products like these, and have come to expect them, so brands like simplehuman, which we stock in all eight stores, reflect well on us. Not only do they generate higher-value initial purchases than cheaper brands, but customers are more likely to return and make more frequent future purchases when they are truly happy with the original item.

Bins that have a variety of high-spec features – like a handy liner storage area, slow-close lid or sensor-activated opening – create a persuasive case to buy, especially when combined with well trained staff and the reassurance of a no-fuss warranty.”

Richard Poulson, group housewares buyer, Morleys Stores Group, Greater London

This section is kindly sponsored by

Day-to-day life has room for improvement. That's been the basic thinking behind simplehuman since it was founded in 2000 in Los Angeles. Many activities in our daily routine are so basic that we take them for granted. Washing our hands, cleaning up after a meal, grooming and prepping our appearance. Through innovation and new technologies, we find ways to streamline these simple tasks. We call our products tools for efficient living.

Our products are always simple, functional, and built to last and we only build products we love to use ourselves. In fact, we can be a bit obsessive. To make our pedal bins easier to use, we experimented with pedal angles and heights until we found just the right balance and feel.

Our sensor pump has a clog-proof tubing pump that ensures a precise and consistent flow and our patented tru-lux lighting system on our mirrors mimics natural sunlight for the most colour correct view.

We test religiously to make sure our products work correctly for years of steady use and we’re very proud of what we do. We delight in that “This is clever!” moment people have when they use one of our products for the first time, and we love that people can get as excited as we are over tools for efficient living.

Find out more at www.simplehuman.com/uk

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Store

Waste storage

& more

Market overview The hub of the home: The kitchen is arguably the one room in the home where all five senses reside. It’s a magnet for physical and emotional nourishment. Homeowners are knocking down the walls that separate living rooms from kitchens, merging the traditionally separate areas for food prep and socialising and inviting the kitchen to take on both roles. This is why consumers need an attractive bin and kitchen accessories that complement their kitchen décor – the kitchen has to look its best when friends pop over.

Room for improvement: Studies consistently report that kitchen upgrades give homeowners a significant return on their investment — more than 40% in some cases. In an uncertain property market, the option to improve rather than move is very appealing. Kitchens also provide an arena in which to showcase individual taste and style because they are so customisable; personalised design can be united with functionality and practicality.

Super storage: How best to utilise the (often limited) space in the kitchen is a common concern. Solutions are constantly emerging, with many appliances, products and kitchens being built with space in mind. From refrigerated drawers, to hidden cupboards, integrated bin liner pockets, and multi-use appliances, fumbling through cluttered cupboards is a thing of the past.

A well-established answer to waste storage requirements is a receptacle that can store rubbish and recyclables in one

PROGRESSIVE HOUSEWARES

Inset: The kitchen has become the foremost social space in the home.

space-efficient place – why have two bins if one can do the job of both? Rectangular-shaped bins with dual inner buckets offer the best use of space as no corner is wasted internally or externally.

Longevity: Investing in products that last for years is becoming increasingly popular, as the backlash against the throwaway society gathers pace. The desire for premium quality, long lasting household items has overtaken the notion of buying cheap, disposable products. When it comes to rubbish and recycling, the aspirational homeowner is looking for a waste storage solution that acts as a permanent feature of their kitchen - much like a fitted appliance – one that is of superior quality, highly functional and a design statement in its own right.

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Inset: Rubbish and recyclables can be stored in one spaceefficient place.

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Waste storage Inset: Metallic finishes continue to be popular.

Innovations

When consumers invest in a great bin they want to keep it looking great – and the same goes for high-end retailers looking to have attractive stock on display. A fingerprint-resistant finish is a sought-after addition to bins made from brushed stainless steel. This coating effectively fills the microscopic gaps in the surface of stainless steel, so smudges and stains don’t get caught in the grain and any dirt that does rest on the bin is easy to wipe off. A recent innovation is a nano-silver clear coat. This antimicrobial layer is infused into the fingerprint-proof coating on a bin to protect stainless steel from fingerprints and germs.

Look out for sensor bins with voice and motion control. In recent years, high-end waste storage products have begun to incorporate infrared sensors, so they open and close automatically. Good-quality technology means that the lid will open and close Above and below: simplehuman's quietly and smoothly, as well as react and adapt to lid shox technology uses air the user's behaviour, so it won't open unexpectedly or suspension shocks to control the lid for a slow, silent close. close before the task is finished.

This year simplehuman has introduced a bin with voice control, that is opened by simply saying “open can”. This pioneering technology Kitchens in 2018 are all about modern design. Each year, makes throwing away rubbish quick, function and aesthetics are equal players at the start of efficient, and hassle-free, even when the design process. This means that art, collections, and the user is not next to the bin, or if the visual aesthetic each play an important role alongside their hands are full. Both voice and the appliances and layout used. motion control features are touch-free Black is back, as both a leading and supporting player – operations, which means that no the latter, much more common for 2018. While entirely germs are passed on, and no smudges are left behind. black walls and furniture could be overbearing, Liner pockets mean that bin liners are stored exactly where countertops and appliances in jet, taupe and charcoal add they are needed: on the bin itself. Exclusively available from a sophisticated edge. The new simplehuman black simplehuman, liner pockets are an ode to the age of stainless range provides just the right on-trend accent. convenience in which we live. Integrated spaces in the back Gold, rose gold, and warm-toned finishes on taps, of the bin keep liners easily accessible for a faster liner cabinet doors and other design elements are not going change. Just slip a liner refill pack into the liner pocket to away anytime soon. They look great with all the moody dispense fresh liners one at a time — no clumsy perforations greys and provide a strong visual accent in the kitchen. or unravelling.

Luckily for consumers in 2018, they can find appliances A slow, silent close can be achieved through innovative lid from kettles, to toasters, to bins, to match the theme. shox technology, which uses air suspension shocks to control Overall, mixed metal finishes continue to be popular. the motion of the bin. When the lid is opened, air is forced Today’s kitchen is a smart space. Interior designers have out of the cylinder and the piston goes up. As the lid starts to predicted a hi-tech makeover, with more kitchens close, air slowly enters the chamber, equalising the pressure featuring designated spots for smart devices – think so the piston returns at a slow, steady rate. integrated charging stations to store phones and tablets Conceal messy bag overhang. Most simplehuman bins have so that they are always operable, at hand and charged. an innovative liner rim that flips up for a quick and easy liner More than ever, consumers are looking for synergy with change, then closes over the liner to hold it tightly in place the spaces they occupy, and the technology they use. and keep it hidden from sight.

State-of-the-art appliances, from steam ovens to inbuilt coffee machines and wine coolers will be fused seamlessly within the kitchen design itself. This trend carries over into waste disposal: The latest sought-after bin models come with integrated bin liner pockets. These specially designed spaces are set within the bin itself, enabling customers to store refill packs of the liner required, and dispense them one by one, effortlessly, as needed. This means no more fumbling for a roll in the cupboard under the sink, they’re right there — and there are no perforations or unravelling.

There’s a call for items to be multifunctional. The products that are flying off the shelves are those that can offer a little bit of extra time, space, or convenience to the user.

Inset: Pioneering voice control technology In 2018, consumers are looking for products that interact makes throwing away with their space. Design and technology must collaborate rubbish quick, efficient, to create a kitchen that has a few tricks up its sleeve. and hassle-free.

Trends

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Waste storage

Inset: Stainless steel really stands out in a store display.

Far left: This graphic highlights to consumers a key feature of a bin.

customer guide: how to choose the right bin

h (lid open)

h

Merchandising tips

When evaluating potential bins, don’t forget to measure the height of the bin with the lid open!

l The more help you can give in store to communicate the features of higher-margin items, the stronger the case to buy. Highlight special additions like a fingerprint-resistant coating, liner pockets, or a lid lock. l Draw attention to the security of a 10-year warranty, so that consumers are encouraged to “trade up” from the more basic models. Get to know the products and demonstrate the ergonomic designs such as the lid shox slow-close mechanism on a simplehuman bin. This draws attention to the superior engineering, so the customer can truly appreciate the attention to detail in the design. l Ask suppliers if they will provide training for staff, POS materials or merchandising assistance – most are only too happy to help. l Merchandise by brand or create themed displays such as Tomorrow’s Technology, Spring Cleaning, Recycling and Home Organisation. l Bins aren’t usually an impulse buy, so it’s important to offer a wide range. If you have to limit the number of products on display, prioritise the most popular shape (rectangular) and sizes (30-40 litres). l Stainless steel stands out – take at least one bin out of the box and place it in a prominent position to attract interest. l If you are selling sensor products, keep your demo model clean and appropriately powered (either with a power adapter or good quality alkaline batteries).

Test it yourself at least once a week and report any problems to your supplier. l Make use of eye-catching and informative packaging – it will help sell the product for you. l Ensure that bins are kept clean, particularly those at ground level. Keep a microfibre mitt on hand to polish up stainless steel. l Display accessories like liners and sensor bin power adapters nearby. Consider having a display near till points for relatively low-cost add-on purchases like microfibre mitts and magnetic labels.

See the diagrams below for suggested shapes: d

w

narrow:

rectangular:

in-cabinet:

a slim bin with a split lid is great under low worktops

or kitchen island

ideal for smaller kitchens or more minimalist décor

semi-round:

round:

slim:

just about anywhere

makes the most of tight spaces

Proactive selling questions

l Where will the bin be used?

Use a guide, like the one below, to help the customer choose the right bin for their space. l What size bin do you need?

Bin capacity is usually measured in litres, with a variety of sizes available for different uses: 3-10 litre – bathroom/bedroom/office 12-25 litre – small household 30-35 litre – medium household 38-80 litre – large household

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Consumer FAQs Q. How long should a stainless steel bin last?

A. Good quality, stainless steel bins should last for a long time and the best ones come with a 10-year warranty. Before buying, check whether the manufacturer has a commitment to high-quality materials and construction. Some demonstrate this through rigorous testing that goes beyond the warranty period. For example, the pedal may be tested for up to 150,000 steps, the equivalent of 20 steps a day for 20 years.

Q. How should I clean my stainless steel bin?

A. Stainless steel should clean easily with warm water and a soft cloth. Microfibre mitts are particularly effective for cleaning stainless steel without leaving streak marks. Never use bleach or wire wool.

Q. Which are the best bin liners to buy?

A. There are two things to look for: size and strength.

Always check the bin’s liner code to see which size of liner will fit it best. If in doubt, check on the manufacturer’s website - many manufacturers now sell online the correct liners to fit their bins. Better quality bags that won’t leave the user covered in last week’s dinner are worth the investment.

Look for bags that promise strong seams with no tears.

Identifying a good bin There are three key indicators of quality in a bin: Pedal: The first thing to deteriorate on a bin can be the pedal. To ensure durability, this should be tested to around 150,000 steps, which equates to more than 20 steps a day for 20 years. It should also be designed for optimum leverage. If the pedal is mounted lower to the ground, the user does not have to press as hard. A lower pedal is also easier to access and more comfortable to step on, whether the user is wearing fluffy slippers or stilettos.

Hinge: The hinge on a bin is very important. A premium quality bin will have a hinge that opens wide to accommodate bulky items without the lid hitting the wall behind. A space efficient slim profile hinge allows the bin to be placed closer to the wall than traditional hinge designs. Some bins even have an internal hinge so that they can fit flush against a wall or kitchen island.

Ease of care and maintenance: The third consideration is whether the bin is easy to care for; no consumer wants a high-maintenance bin. Fingerprint-resistant coatings keep stainless steel shiny. Some bins feature a liner rim that prevents messy bag overhang, or a liner pocket to store refill liners – taking the hassle out of emptying the bin. Anything that makes life easier for the user is a selling point.

Below, bottom, right and far right: Liner pockets put bin liners exactly where they are needed. Integrated spaces in the back of the bin keep the liners readily accessible.

TSB Verdict No longer just a cheap, functional item, to be hidden from view, today's bins have aesthetic appeal in their own right and can be an attractive feature of the home. The same applies in store, of course, so having a good selection of modern waste storage solutions is a good way to attract both impulse and planned purchases.

Retailers can capitalise in this by explaining the various features that set more upmarket bins apart from their predecessors – such as fingerprint-resistant finishes and voice-controlled opening.

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just say ‘open can’

voice sensor

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