The Licensing Awards 2026

S T S I L A N I F THE 26 s d r a w A g n i s #Licen 8 September 2026 The Great Room Grosvenor House Hotel ©SEGA

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WELCOME ALL It hardly seems 12 months since the industry was gathered together for the best Tuesday of the year, but we are so glad that it’s here again and that we get to spend it with over 1,200 licensing industry friends, colleagues and peers.

Tonight is all about celebrating, honouring and rewarding the people, products, retailers and properties that have shone brightly over the past year.

Over 5,000 products were entered across the 12 Product categories this year – the most ever – leading to a shortlist of finalists which reflects the success, trends, innovation, joy, passion and creativity of the UK licensing business.

In addition, the UK Rising Star category puts the spotlight on 12 special young professionals from the fields of retail, sustainability, marketing, licensing agents, licensees, licensors and sports brands – all of whom prove that the future of the sector is in very safe hands.

As ever, the culmination of the evening will see us honour an individual who has devoted many years to the industry, inspiring many along the way with their tenacity, forward thinking and business acumen.

The team has been aided with getting The Licensing Awards into shape by the help of our partners and sponsors, who continue to offer their unwavering support. A special thank you goes to our headline sponsor, Brand Licensing Europe, and our industry trade body, Licensing International.

To get to your seats, you will already have walked through our special ‘KPop tastic’ entranceway and enjoyed the Teenage Mutant Ninja Turtlesthemed drinks reception, and that’s just for starters.

Congratulations to you all and let the celebrations begin!

Jakki Brown, Ian Hyder, Samantha Loveday and Rob Willis The Licensing Awards Team

#licensingawards26

Inset: Last year’s host Cally Beaton (centre) with Max Publishing’s (left to right) Rob Willis, Jakki Brown, Ian Hyder and Samantha Loveday.

YOUR HOST FOR THE EVENING Our host for tonight is professional dancer, presenter, author and TV personality, Anton du Beke.

Anton follows in the footsteps of Tom Allen, Katherine Ryan, Cally Beaton and Suzi Ruffell among others who have hosted the Above: Anton du Beke will be dancing onto the stage glittering occasion. as host of tonight’s awards At the age of 14, Anton ceremony. gave up boxing and football and took up ballroom dancing. He won numerous amateur competitions before eventually turning pro with his long-term partner Erin Boag – then sweeping to fame on Strictly Come Dancing. The show has made Anton a household name, one of only two professionals to appear in every series of the show, and he’s now one of the judges.

Alongside Strictly duties, Anton is a frequent guest on other shows with credits from The Wright Stuff to Countdown to Hole In The Wall. He is also a regular contributor on Channel 4’s Steph’s Packed Lunch.

Anton has danced with Cherie Blair (to much mutual admiration), released a series of dancethemed books as well as novels, recorded an album, and claims often to be mistaken for the Welsh comedy actor, Rob Brydon.

The Licensing Awards are organised by The Licensing Source Book. The Licensing Publishers of Awards are owned by Max Publishing, an independent company that is owned by Jakki Brown, Ian Hyder, Warren Lomax and Rob Willis.

The company owns the Licensing Source Book, Progressive Preschool, Progressive Greetings, Progressive Gifts & Home, Progressive Housewares, Stationery Matters and Progressive Party magazines and produces the digital newsfeeds LicensingSource.net, PG Buzz.net, Preschoolnews.net, Housewaresnews.net, GiftsandHome.net, StationeryNews.net and PartyWorldwide.net. The company also owns and organises other awards events, namely the Brand & Lifestyle Licensing Awards, Progressive Preschool Awards, The Henries, The Excellence in Housewares Awards, The Greats and The Retas while Progressive Greetings Live exhibition and London Stationery Show are owned by affiliate company, Max Exhibitions.

Copyright 2026. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

www.thelicensingawards.co.uk THE LICENSING AWARDS 2026

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A Fabulous Charity Raffle in aid of The Light Fund

Tickets 6 for £20 3 for £10

Every single penny from tonight’s raffle will go to The Light Fund, our industry charity.

The Light Fund is the licensing industry’s registered charity.

The ‘Light’ part of the name is an acronym for ‘licensing industry giving help together’ and this is exactly what it does.

Since its inception, The Light Fund has now raised over £2.5 million and has funded well over 200 charity projects, helping men, women and children less fortunate than us, all over the world. www.thelightfund.org

Travel in style Kindly donated by Licensing International Licensing International is sending you on your next adventure with a fantastic £500 Eurostar voucher for a European holiday. From iconic cities to hidden gems, the choice is yours – where will you go? Enjoy the ease and comfort of Eurostar travel as you set off on a memorable getaway, whether it’s a weekend break or part of a longer journey. This is your chance to explore Europe in style and create unforgettable memories.

An experience of a lifetime

Let it snow

Kindly donated by Tottenham Hotspur

Kindly donated by Penguin Ventures

For the daredevils among you, this is your chance to take part in one of the amazing visitor attractions at Tottenham Hotspur’s stadium. The lucky winner can choose from either the F1 Drive Family Experience (two adults and two children aged 8+ and a minimum of 1.25m in height) and race bespoke F1-inspired karts, or the Dare Skywalk Family Experience (two adults and two children aged 8+ and a minimum of 1.2m in height), which sees you take to the skies above the pitch.

Get into the Christmas spirit, with the chance to win four tickets for you and your family to see the newest adaptation of The Snowman, the West End’s longest running seasonal stage show.

Fit check Kindly donated

by Summit Brands Get ready to train like a champion with one year of national access to Everlast Gyms, giving you entry to a network of 60+ locations across the UK. Whether you’re looking to build strength, improve your fitness or simply train with the iconic Everlast brand, this is your chance to make every workout count.

Game on Kindly donated by Sony PlayStation Upgrade your gaming experience with a PlayStation 5 console (complete with DualSense controller), plus a Hyperpop DualSense controller from the latest coloured collection which features glossy, two-tone colourways fading from ink black into vibrant neon shades.

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You can dance, you can jive Kindly donated by Pophouse

Ready to level up?

Kindly donated by CAA Brand Management

One lucky winner will receive two tickets to Abba Voyage, the globally acclaimed concert spectacular featuring ABBA as you’ve never seen them before. Combining ground breaking technology with timeless music, it’s an unforgettable night out at one of London’s most talked about live experiences.

Pitch perfect Kindly donated by The FA

Embark on epic new adventures the way they were meant to be experienced with the XBOX Series S console, complete with Minecraft merchandise. Whether you're building, exploring or battling, this is the ultimate gaming experience.

You could be heading to Wembley Stadium on Tuesday 6 October to see the men’s England team take on Czechia in the UEFA Nations League, while you can also take a part of the England experience home with a Sir Geoff Hurst signed England plaque.

Top shop Kindly donated by Blues Group

Bully Beer for a year

Update your wardrobe for the new season, pick up some musthave beauty products or treat your home to a refresh with £300 of Selfridges vouchers to spend on whatever takes your fancy.

Kindly donated by Bullseye and Bulldog Licensing Definitely one for the darts fan in your life, you could be winning ‘Bully’s special prize’ of 150 cans of Official Bullseye Lager.

Perfect for drinking while enjoying watching the new series of Bullseye or the World Darts Championships.

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The race is on Kindly donated by All3Media If you love Race Across the World, this is your chance to take on the interactive, reallife walking adventure inspired by the hit TV show, where teams race across a city using clues, a virtual budget and teamwork. The prize is for a team of up to 10 for Race Across the World: The Experience, with a location choice of London West End, City of London, Manchester, York, Edinburgh or Bristol.

Something Wicked this way comes Kindly donated

by Universal Products & Experiences Get ready to be popular if you win this prize, a family ticket to see Wicked the Musical at The Apollo Theatre, London, where you can witness the story of Glinda and Elphaba where it all began, on stage.

The sound of music Kindly donated by Tottenham Hotspur It’s not all about the football at Tottenham Hotspur Stadium – it also hosts concerts from big name stars, and this is your chance to win two tickets to any summer 2027 concert (subject to availability) at the North London venue.

Please look after this bear Kindly donated by STUDIOCANAL Kids & Family See Paddington as you’ve never seen him before, with a pair of tickets to Paddington the Musical at London’s Savoy Theatre. The Olivier Award winning new musical is based on A Bear Called Paddington written by Michael Bond and the film Paddington, and features music and lyrics by Tom Fletcher.

Described as a ‘joyful, spectacular adventure’, it won nine accolades at the WhatsOnStage Awards earlier this year and seven prizes at the Olivier Awards.

To find out more about The Light Fund go to www.thelightfund.org THE LICENSING AWARDS 2026

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Unlock the power of entertainment

GOOD LUCK TO THE ALL THE NOMINEES!

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Arriving At The Finalists

Take thousands of licensed products, a who’s who of elite retail buyers, a portfolio of property, marketing and Rising Star submissions, hundreds of retail nominations, a raft of panels of industry experts and a consumer viewpoint of what kids love and what do you get? 387 amazing finalists across 31 award categories at The Licensing Awards 2026!

Here we explain just how the finalists and the ultimate winners were arrived at.

THE JUDGING PROCESS The Licensing Awards – which are owned and organised by Max Publishing (owners of Licensing Source Book and LicensingSource.net) – recognise and reward excellence across the licensing spectrum.

This covers licensed merchandise, retail execution, licensed property management, marketing and promotions and live events. In addition, it honours special individuals in the business – the Licensing International UK Rising Star shines the spotlight on young Above: The Licensing Awards website contained all of the licensing professionals aged under 35, information needed to enter and nominate for all categories. while the Honorary Achievement recognises exceptional executives who have contributed greatly to the industry.

The What Kids Love award also returns for the sixth year – the only consumer award in The Licensing Awards, it was launched in collaboration with market research specialist, The Insights Family.

The judging process for each of the award categories is different, tailored to arrive at the credible finalists and ultimate winners.

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GOOD LUCK TO ALL OF THIS YEAR’S FINALISTS

Email: info@handa-uk.com

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Arriving At The Finalists

The Product Award categories Licensees and licensors were invited to enter licensed products that had been launched into UK retail – or significantly updated – in the year from 1 June 2025 to 31 May 2026. Over 5,000 products were entered across the 12 Product awards categories this year.

The entire responsibility of judging the entries to the Product categories lay in the collective hands of this year’s judging panel. The only exception to this was the Best Sustainable Licensed Product award, which was judged by a panel including environmental experts, headed

by Helena Mansell-Stopher, founder and ceo at Products of Change.

The judges spanned from right across the retail spectrum and from different buying disciplines.

The judges included buyers from retailers such as Asda, Calendar Club, Cardfactory, Character.com, FatFace, Iceland, John Lewis, Longleat, LPP, Lush, Matalan, Marks & Spencer, Moonpig, Next, Primark, Pull&Bear, Sainsbury’s, Selfridges, Skinnydip, Tesco, TruffleShuffle, Vanilla Underground, Voisins, Waterstones and The Works.

“The amount of entries we had for the Product categories this year was

staggering – it was the largest number of entries ever, in fact,” commented Ian Hyder, ceo at Max Publishing (which owns and organises The Licensing Awards). “The overwhelming amount of entries has led to a shortlist which reflects the success, trends, innovation, joy, passion and creativity of the UK licensing business.

“A huge thank you to all of our retail judges; we literally couldn’t have done this without you.

Congratulations to all of the nominees.”

The judging for the Product categories took place online over the course of a few weeks. Each judge logged on to consider each entry in every category, with the submissions including several images of the product, as well as key information such as RRPs. The judges considered the entries against the criteria of the excellence of design, innovation and originality, consumer targeting and quality of manufacture and packaging.

They then individually selected what they deemed were the six best entries in each category. Points were awarded accordingly – six points assigned to the entries each judge felt were the best in the category, down to one point for their sixth choices.

The points from all the judges were then amalgamated to arrive at the winner and the finalists for each category.

Left: The trophies are being shined ready for the winners to proudly accept.

The Retail Award categories

Above: The 2026 Retail Validation Panel shared the collective responsibility for arriving at this year’s finalists and winners in the retail categories.

The finalists in the Retail categories were arrived at as a result of an exhaustive nomination/self-nomination process, with retailers which have excelled in retail delivery of licensed merchandise to the public in the year to 31 May 2026 coming to the fore.

The finalists in the five categories were reached by a dedicated Retail Validation Panel, made up of licensing industry executives from both licensors and licensees, and chaired by Richard Pink, md at Pink Key Licensing.

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Arriving At The Finalists

The Retail Validation Panel 2026 Mordy Benaiah, Pyramid International

Anne Ly, WildBrain CPLG

Emmanuelle Cadet, SEGA

Cat O’Brien, Hasbro

Helen Genia, Moonbug Nikki Gie, Jazwares Dean Greasley, TDP Textiles Eda Gumish, Somerbond Sissel Henno, STUDIOCANAL Kids & Family Matt Hitchcock, Warner Bros. Discovery Charlotte Hyson, Paramount Zoe Keene, Disney Becky Langston, Universal Products & Experiences

Steve Manners, Licensing International Elliott Matthews, Poetic Brands Hannah Miles, Fashion UK Charlotte Payne, Authentic Brands Group Daniel Prince, Danilo

The Property Award categories Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions via the awards’ dedicated website.

The submissions demonstrated how well the property has performed over the last year against a set of criteria.

A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were also invited to give their confidential votes for what they considered to have been the top licensed properties over the last year.

These votes were then validated by industry experts.

David Sprei, Penguin Ventures Sue Stanley, Bioworld Dave Tovey, CAA Judy Ward, Sony Tom Williams, The Insights Family

(Also present at the meeting, but not voting, were Max Publishing’s Jakki Brown, Ian Hyder, Samantha Loveday and Rob Willis.)

What Kids Love award For the sixth year running, a consumer award category is part of The Licensing Awards, in collaboration with kids’ market intelligence specialist, The Insights Family.

The only consumer accolade in The Licensing Awards, the methodology for What Kids Love is from 01/06/2025 – 31/5/2026 for UK kids aged 3-12, looking at brands with the highest purchase (or purchase intent) related to their favourite characters.

As part of the selection process, The Insights Family asked kids about their favourite video games, TV shows, movies and YouTubers, and whether they had bought or planned to buy anything related to them.

The product categories covered include toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards.

To qualify, brands also needed to have submitted at least one licensed product to The Licensing Awards 2026, confirming an active presence in the licensing market.

“What really sets this award apart is that kids decide it,” commented Tom Williams, ceo at The Insights Family. “When a brand reaches this shortlist, it’s because kids across the country have told us that it matters to them. That is a harder test to pass, and it is the one that tells you where a brand really stands with its audience.”

Inset: The judging panel for the Marketing and Promotions awards (left to right) Graham Saltmarsh; James Marsh (B3 Creative); Paul Godwin (consultant); chair Richard Pink (Pink Key Licensing); Alex Ward (Lime Communications); and Clare Piggott (Larkshead Licensing).

The Marketing, Promotions and Live Events awards Entries for the Best Licensed Retail Marketing Initiative, Best Licensed Promotions Campaign and Best Licensed Live Event were submitted via the dedicated Licensing Awards website.

They were then considered by members of a judging panel which comprised executives from the promotional, marketing, retail, licensing and advertising fields.

They considered entries against criteria including the objectives of the promotion, the creative use of licence and the campaign execution.

The Best Licensed Live Event award was open to theatrical shows and events, fairground rides or events within paid for experiences.

All entries were considered by a panel of industry experts to arrive at the finalists and winner.

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SPECIAL AWARD CATEGORY FINALISTS

Category sponsor

UK RISING STAR OPEN TO: This is a Licensing International UK award, designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.

Lucy Arguile, LICENSING EXECUTIVE, REEMSBORKO

Sam Billinghurst Brown, LICENSING AND PRODUCT DEVELOPMENT MANAGER, RETAIL MONSTER

Kathryn Brand,

Josephine Hodges,

EDITOR AND CONTENT MANAGER, PRODUCTS OF CHANGE

PRODUCT DEVELOPER SOFTLINES, SEGA

Lucy Lloyd,

Brittany MacPhail,

Alberto Massaro,

Mollie Moore,

RETAIL SALES AND MARKETING MANAGER, DISNEY

DESIGN MANAGER, BANIJAY RIGHTS

LICENSING EXECUTIVE, BORN LICENSING

SENIOR EXECUTIVE, MCLAREN

Russell Mountford,

Emma Ritchie,

Laura Jane Rock,

Byron Williamson,

SENIOR PRODUCT DESIGNER AND DEVELOPER, FANATTIK

EMEA SENIOR LICENSING EXECUTIVE, BBC STUDIOS

ASSISTANT BUYER, PRIMARK

LICENSE AND MARKETING MANAGER, SPIKE LEISUREWEAR

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PROUD TO SPONSOR

BEST RETAILER OF PRESCHOOL LICENSED PRODUCT (0-5) GOOD LUCK TO ALL OF THE NOMINEES!

©ABD/Hasbro.

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RETAIL CATEGORY FINALISTS

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS

Category sponsor

(AGE GROUP 0-5)

OPEN TO: Any UK-based retailer of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). This award is for retailing activity for the period 1 June 2025 to 31 May 2026.

ASDA

BOOTS

CHARACTER.COM

THE ENTERTAINER

MARKS & SPENCER

MORRISONS

NEXT

SAINSBURY’S

SMYTHS

TESCO

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RETAIL CATEGORY FINALISTS

BEST RETAILER OF KIDS’ LICENSED PRODUCTS

Category sponsor

(AGE GROUP 5-16)

OPEN TO: Any UK-based retailer of any discipline selling licensed products aimed at the kids’ market (children aged 5-16 years). This award is for retailing activity for the period 1 June 2025 to 31 May 2026.

ASDA

B&M

CHARACTER.COM

THE ENTERTAINER

HOME BARGAINS

MARKS & SPENCER

NEXT

PRIMARK

SAINSBURY’S

SMYTHS

TESCO

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C

M

Y

CM

MY

CY

MY

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© New Line Productions Inc. All rights reserved. THE LORD OF THE RINGS TRILOGY and all names of the characters, items, events, and places therein are ™ of Middle-earth Enterprises, LLC under license to New Line Productions, Inc. (s26)

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All characters and elements © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. Publishing Rights © JKR. (s26)

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RETAIL CATEGORY FINALISTS

BEST RETAILER OF ADULT LICENSED PRODUCTS

Category sponsor

OPEN TO: Any UK-based retailer of any discipline selling licensed products aimed at adults. This award is for retailing activity for the period 1 June 2025 to 31 May 2026.

ASDA

FORBIDDEN PLANET

HMV

HOME BARGAINS

LUSH

NEXT

PRIMARK

TESCO

TRUFFLESHUFFLE

VANILLA UNDERGROUND

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Here’s to big ideas, bold brands and brilliant partners.

GOOD LUCK, NOMINEES!

© WildBrain, ©2026 geobra, © Supercell Oy, © Shortcake, © 2026 Yale University. All Rights Reserved., © Van Gogh Museum, TM & © 2026 Columbia Pictures Industries INC. All Rights Reserved., © Peanuts Worldwide LLC, © & TM Spin Master Ltd. All Rights Reserved., TM & © 2026 Dr. Seuss Enterprises, L.P. All Rights Reserved., © 2026 Chupa Chups®.

All Rights Reserved., WEDNESDAY © 2022-2026 MGM. WEDNESDAY is a trademark of Tee & Charles Addams Foundation. © 2026 MGM. ARR.

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RETAIL CATEGORY FINALISTS

THE RADAR AWARD

Category sponsor

OPEN TO: This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities. This award is for retailing activity for the period 1 June 2025 to 31 May 2026.

BARGAINMAX (TRADING AS TRUE TOYS)

CARDZONE

DUNELM

GETTREND

MONSOON CHILDREN

MY 1ST YEARS

POP MART

THE RANGE

THE WORKS

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RETAIL CATEGORY FINALISTS

BEST OVERSEAS RETAILER

Category sponsor

OPEN TO: This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. This award is for retailing activity for the period 1 June 2025 to 31 May 2026.

ALDI

BERSHKA

H&M

LIDL

MINISO

POP MART

PULL&BEAR

SMIGGLE

UNIQLO

ZARA

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RETAIL CATEGORY FINALISTS

BEST LICENSED RETAIL MARKETING INITIATIVE

Category sponsor

OPEN TO: This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products/individual product. The campaign could cover any kind of marketing communication, including all forms of advertising and PR, or any in-store initiative or activation for any licensed brand or product/range of products being sold through a UK retailer (online or bricks and mortar). The campaign must have appeared in the UK market during the period 1 June 2025 to 31 May 2026. It could have been part of a broader European campaign, but it is the execution in the UK market that is judged.

Bluey Summer Campaign

Bridgerton Campaign

Cars Roadshow

WITH LIBERTY LONDON

WITH SMYTHS TOYS SUPERSTORES

NANA Collaboration

Pokémon Experience

WITH VIVIENNE WESTWOOD

WITH NATURAL HISTORY MUSEUM

Star Trek 60th Anniversary Campaign

Stranger Things: Season 5 Campaign

Superman Campaign

WITH JOHN LEWIS

WITH PRIMARK

WITH HMV

WITH SCIENCE MUSEUM

Wicked: For Good Campaign WITH ASDA

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SPECIAL AWARD CATEGORY FINALISTS

BEST LICENSED PROMOTIONS CAMPAIGN

Category sponsor

OPEN TO: This award is for the most creative and effective use of a licence in the promotion of another brand or service. The campaign could cover any kind of promotional communication, including TV advertising, poster campaign, on-pack promotion or sponsorship for any product or service related to a brand other than the licensed property itself. It could cover the promotion of a charity. To qualify, the licence involved had to be promoting the use of another product or service. The campaign must have appeared in the UK market during the period 1 June 2025 to 31 May 2026. It could have been part of a broader European campaign, but it is the execution in the UK market that is judged.

BFG The Unexpected Guest Campaign for Sainsbury’s

The Christmasaurus Trail at Cribbs Causeway

Cluedo at Slim Chickens’ Restaurants Campaign

FROM BORN LICENSING AND THE ROALD DAHL STORY COMPANY

FROM BAKEHOUSE FACTORY

FROM HASBRO

Crayola Play with Colour Campaign WITH CLINIQUE

Grinch Adult Meal Promotion

Love Actually It's Pixel, Actually Promotion

Mog's Christmas Trail at Victoria Centre

FROM MCDONALD’S

FROM BORN LICENSING

FROM BAKEHOUSE FACTORY

Paddington's Postcards Campaign

Trivial Pursuit Win a Wedge Promotion

WITH UNICEF

WITH MARSTON’S PUBS

Wallace & Gromit Cracking Christmas Campaign WITH BARBOUR

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H e a d to To e Fa s h i o n .

O n e G l o b a l Te a m

ANIME IS BACK! ONE PIECE IS TAKING NETFLIX

BY STORM!

CAPYFUN CUTENESS IT’S TIME FOR YOU TO GET ON THE TREND!

GET IN TOUCH

COMING 2027

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SPECIAL AWARD CATEGORY FINALISTS

BEST LICENSED LIVE EVENT

Category sponsor

OPEN TO: This award is for a licensed live event for which the public needs to pay to participate. This includes theatrical shows and events, fairground rides or events within paid for experiences (for example, a licensed area within a theme park). To qualify, it must be a new live event or an update to an existing live event which has launched/taken place between 1 June 2025 to 31 May 2026.

Beano Mischief at the Tower of London

Beatrix Potter Afternoon Tea

FROM HISTORIC ROYAL PALACES

AT JW MARRIOTT GROSVENOR HOUSE LONDON

Bluey The Ride: Here Come the Grannies! at CBeebies Land at Alton Towers Resort

Care Bears Spring Celebration

Grease: The Immersive Movie Musical

The Gruffalo at Lanterns of the Wild

Horrible Histories: Vile Victorian Halloween

Paddington: The Musical

FROM SECRET CINEMA AND TODAYTIX

WITH TWYCROSS ZOO

AT MILESTONES MUSEUM

FROM SONIA FRIEDMAN PRODUCTIONS/STUDIOCANAL/ ELIZA LUMLEY PRODUCTIONS

PAW Patrol at Chessington World of Adventures

Peppa Pig's Space Adventure at NEC Birmingham

Pokémon and JimmyPaul ROAM Fashion Show

The Traitors Live Experience

FROM MERLIN ENTERTAINMENTS

FROM THE PATH ENTERTAINMENT GROUP

BY DIFUZED

AT DRAYTON MANOR

FROM MERLIN ENTERTAINMENTS

FROM IMMERSIVE EVERYWHERE

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PRODUCT CATEGORY FINALISTS

BEST LICENSED TOYS OR GAMES RANGE

Category sponsor

OPEN TO: All licensed toys and games, interactive toys, games and computer games aimed at children or adults.

The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

FROM LEGO

Care Bears and Wicked Plush Range

FIFA World Cup 2026 Plush Toy Range

Gabby's Dollhouse Movie Range

FROM BASIC FUN!

FROM JAZWARES

FROM SPIN MASTER

Hot Wheels Formula 1 Range

How To Train Your Dragon Range

KPop Demon Hunters POP! Range

Minecraft Tabletop Arcade Games

FROM MATTEL

FROM SPIN MASTER

FROM FUNKO

BY MERCHANT AMBASSADOR

Mr. Men Little Miss Range

One Piece Live Action Range

Peppa Pig WhizzAround Range

Pikachu Puppetronic

by RealFX

FROM RAINBOW DESIGNS

FROM LEGO

FROM CHARACTER OPTIONS

FROM WOW! STUFF

Bluey Range

Stranger Things 5 Range FROM LEGO

Super Mario Galaxy Movie Master Toy Range FROM JAKKS PACIFIC

Taskmaster Games Range FROM GINGER FOX GAMES

THE LICENSING AWARDS 2026

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GOOD LUCK TO ALL FINALISTS FROM EVERYONE AT

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PRODUCT CATEGORY FINALISTS

BEST LICENSED HEALTH AND BEAUTY RANGE

Category sponsor

OPEN TO: All licensed health and beauty products or ranges aimed at children or adults (including fragrances, bath and body, cosmetics, personal care items and vitamins). The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

FROM CHILDS FARM

Bridgerton Bath & Body Collection

Care Bears Health and Beauty Range

Miffy and Cath Kidston Range

FROM DOVE

FROM INTERNATIONAL STOCK

FROM HEATHCOTE & IVORY

Miffy Personal Care Collection

Mr. Men Little Miss Haircare Range

Ozzy Osbourne Collection

PAW Patrol Oral Care Range

FROM WILD COSMETICS

FROM MATRIX

FROM JOLIE BEAUTY

FROM AQUAFRESH

Peppa Pig Pampers Premium Protection Pants

Pokémon Health and Beauty Range for Boots

SpongeBob SquarePants Cosmetics Range

Squishmallows Sonic Kids Electric & Battery Toothbrush Range

FROM PROCTER & GAMBLE

FROM H&A

FROM MADE BY MITCHELL

FROM ORDO

Bluey Suncare Range

Wicked: For Good Bath & Beauty Collection FROM LUSH

Wicked Health and Beauty Range for Sainsbury’s FROM H&A

Winnie the Pooh Festive Collection FROM MAD BEAUTY

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE

Category sponsor

(AGE GROUP 0-5)

OPEN TO: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children aged 0-5 years. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

FROM CONVERSE

Flower Fairies Collection

The Football Association Babywear Collection

Gabby's Dollhouse Movie Collection

FROM POSH PEANUT

FROM BLUES GROUP

FROM PRIMARK

The Gruffalo AW25 Range

Harry Potter Hedwig Collection

Hello Kitty and Friends Collection

Miffy Babywear Collection for M&S

FROM JOJO MAMAN BÉBÉ

FROM BLADE & ROSE

FROM DU PAREIL AU MÊME

FROM BLUES GROUP

Miffy Girls Footwear Collection for Next

PAW Patrol and NSPCC Range

Peter Rabbit Hosiery Range for Sainsbury's

FROM BRAND INTERNATIONAL GROUP

FROM MATALAN

FROM MISIRLI

Peter Rabbit Spring Collection for Vanilla Underground

Shaun the Sheep Footwear Collection

Teenage Mutant Ninja Turtles Babywear Range for Boots

Toy Story 5 Collection for Character.com

Toy Story Jessie Footwear Collection

FROM FASHION UK

FROM WILLIAM LAMB GROUP

Bluey Collection

FROM VIVOBAREFOOT

FROM POETIC BRANDS

FROM BLUES GROUP

THE LICENSING AWARDS 2026

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COCA-COLA X LABUBU

STUMBLE GUYS

A division of Creative Artists Agency, CAA Brand Management supports talent and brands through the expansion of product categories, experiences and territories.

MINECRAFT X ASSC

W W W.CA ABR ANDMANAGEMENT.COM

GUINNESS X PERCIVAL

F1 X MONOPOLY

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PRODUCT CATEGORY FINALISTS

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

Category sponsor

OPEN TO: Licensed nightwear, daywear, outerwear, underwear and footwear aimed at children aged 5 years and upwards. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

FROM SOMERBOND

Care Bears Colours of Caring Collection

KPop Demon Hunters Collection for Tesco

KPop Demon Hunters Collection

FROM UNITED COLORS OF BENETTON

FROM BRAND ALLIANCE

FROM PRIMARK

KPop Demon Hunters Collection

McLaren Racing Collection for M&S

Minecraft Collection for Next

My Little Pony Collection

FROM ZARA

FROM OUTERSTUFF

FROM FASHION UK

FROM MONSOON

PlayStation Accessories & Footwear Collection for Zara Kids

Pusheen Tropical Vacation Girls Apparel & Accessories Collection

Squishmallows Kidswear Collection for M&S

Stitch Nightwear Collection for Next

FROM FASHION UK

FROM RESERVED

FROM BIOWORLD INTERNATIONAL

Toy Story 5 Collection for George

Toy Story Rags & Rascals Collection for Next

Wallace and Gromit 50 Years of Aardman Collection for M&S

Wicked: For Good Collection for Character.com

FROM BRANDS IN

FROM AYKROYDS

FROM TDP TEXTILES

Blondie Apparel Range

FROM BLUES GROUP

FROM COONEEN BY DESIGN

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

Category sponsor

OPEN TO: Licensed nightwear, daywear, outerwear, underwear, footwear and fashion accessories aimed at adults.

The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Arsenal FC Collection FROM ABERCROMBIE & FITCH AND HOLLISTER

Barbie and Red Roses England Women's Rugby Union Team Collection

Bridgerton Collection

Chelsea FC Collection

FROM LIBERTY

FROM OCTOBER’S VERY OWN (OVO)

FROM CASTORE

FROM ANTISOCIALSOCIALCLUB

Moomin Womenswear Collection

NFL Underwear Collection

Oasis Apparel Collection

FROM CATH KIDSTON

FROM ODDBALLS APPAREL

FROM LEVI STRAUSS & CO

One Piece Men’s Collection

Paddington Classic Collection

Pingu Adults Apparel Collection

Stranger Things 5 Collection

FROM QUIKSILVER

FROM SKINNYDIP LONDON

FROM VANILLA UNDERGROUND

FROM PULL&BEAR

Stranger Things 5 Reclaimed Vintage Collection

Stranger Things Apparel and Accessories Collection for George

Wicked: For Good Collection

Winnie the Pooh 100th Anniversary Collection

FROM ASOS

FROM BRAND ALLIANCE

FROM CAMBRIDGE SATCHEL

FROM PRIMARK

Minecraft Collection

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED DRESS-UP OR PARTYWARE RANGE

Category sponsor

OPEN TO: All licensed dress-up, balloons, party favours, party tableware, banners and cake decoration ranges aimed at children or adults. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Bullseye Dress-up Range

The Gruffalo & Friends Dress-up Collection

KPop Demon Hunters Dress-up Collection

KPop Demon Hunters Party Collection

FROM BLUES GROUP

FROM BLUES GROUP

FROM RUBIES

FROM PROCOS

Minecraft Collection

Minecraft Party Collection

My Little Pony Collection

PAW Patrol Dress-up Collection

FROM PROCOS

FROM OPPOSUITS

FROM RUBIES

FROM OPPOSUITS

Peter Rabbit & Flopsy Collection for George

Rocky Horror Costume Collection

SmileyWorld Party Range

FROM BLUES GROUP

FROM SMIFFYS

FROM UK GREETINGS

Superman and Krypto Dog Costumes

Toy Story Jessie Dress-up

The Traitors Dress-up Collection

FROM RUBIES

FROM DISGUISE

FROM BLUES GROUP

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Category sponsor

OPEN TO: Licensed books, comics, partworks, audio and spoken word products, sticker and trading card collections, plus electronic teaching products aimed at children or adults. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Black Mirror Graphic Novels

Crayola Homework Helpers Range

FROM TPUB (TWISTED COMICS)

FROM CENTUM BOOKS

FIFA World Cup 2026 Official Sticker Collection

Fun with Spot Collection

Disney Mini Books FROM HACHETTE PARTWORKS

Disney Stitch Publishing Programme FROM BONNIER BOOKS UK

FROM PHIDAL

Harry Potter: Diagon Alley: A Book of Magical Surprises

Mr. Men Little Miss Agatha Christie Mysteries

Numberblocks Countdown to Bed: Symbolised Storybook

FROM FARSHORE, HARPERCOLLINS

FROM EVERY CHERRY PUBLISHING

Sonic the Hedgehog Publishing Range

Squishmallows Magazine

The Traitors Search and Find Book

Winnie the Pooh Publishing Programme

FROM FARSHORE, HARPERCOLLINS

FROM EGMONT

FROM WALKER BOOKS

FROM FARSHORE, HARPERCOLLINS

FROM PANINI UK

Moomin Publishing Range FROM MACMILLAN CHILDREN’S BOOKS

FROM INSIGHT EDITIONS

KPop Demon Hunters Publishing Range FROM PUFFIN

Peppa Pig Publishing Programme FROM LADYBIRD BOOKS

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Category sponsor

OPEN TO: Licensed greeting cards, stationery, calendars, posters and paper products aimed at children or adults.

The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Care Bears Stationery Collection

Flower Fairies Stationery Collection

FROM SMIGGLE

FROM PAPERBLANKS

Fourth Wing, Shadows of Navarre Range (Rebecca Yarros' Empyrean Collection) FROM PAPERBLANKS

KPop Demon Hunters Calendar, Card & Gift Wrap Range

KPop Demon Hunters Huntrix Stationery Range

FROM DANILO PROMOTIONS

FROM PYRAMID INTERNATIONAL

Moomin Father’s Day Range FROM THORTFUL

Moomin Stationery Collection for Waterstones

Peanuts Greeting Card Collection FROM HALLMARK CARDS

Fuggler Stationery Collection FROM HUNTER PRICE INTERNATIONAL

KPop Demon Hunters Stationery Range

Miffy Buttercup Stationery Range

FROM BLUE SKY STUDIOS

FROM BLUEPRINT COLLECTIONS

Mr Bean Greeting Card Collection

Original Stormtrooper Pop Art Stationery Range

FROM UK GREETINGS

FROM PUCKATOR

Peanuts Stamps & Gifting Collection

Stitch Christmas Activity Range

Toy Story Adult Greeting Card Range

FROM ROYAL MAIL

FROM IG DESIGN GROUP

FROM MOONPIG

FROM FLAME TREE PUBLISHING

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

Category sponsor

OPEN TO: Licensed giftware and home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art, as well as tableware and housewares ranges. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Bridgerton Home Collection for George

The Football Association Homeware Collection

Formula 1 Homeware Collection

Gilmore Girls Homeware Collection

FROM BRAND ALLIANCE

FROM DREAMTEX

FROM POTTERY BARN

FROM HOME BARGAINS

The Grinch Small Domestic Appliances Range

Hello Kitty and Friends Seasons Collection

Hello Kitty Home Collection

FROM DALIAN TALENT GROUP

FROM H&M

KPop Demon Hunters Home Collection for Amazon

Marilyn Monroe Collection for Next

Minecraft Lighting Range

FROM ROCKETT ST GEORGE

FROM PALADONE

Monopoly 90th Anniversary Coin Collection

Paddington Homeware and Accessories Range

Peanuts Lifestyle Range

FROM EUROSONIC GROUP

FROM HALF MOON BAY

FROM BIOWORLD INTERNATIONAL

FROM CHARACTER WORLD BRANDS

Oasis Collection FROM CASETIFY

FROM THE ROYAL MINT

Pembe the Pink Cat Collectable Range

Peter Rabbit Vegetable Thief Collection

FROM RAINBOW DESIGNS

FROM TOASTED CRUMPET

THE LICENSING AWARDS 2026

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PRODUCT CATEGORY FINALISTS

BEST LICENSED FOOD OR DRINK RANGE

Category sponsor

OPEN TO: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Bing Dairy Free Seasonal Confectionery Range

Bluey Multigrain Shapes Breakfast Cereal

Disney Classics Patisserie Range

Emily in Paris Limited Edition Range

FROM MOO FREE

FROM KELLOGG’S

FROM EL&N

FROM BOURSIN

The Gruffalo Snack Bar Range

Harry Potter Butterbeer Maryland Cookies

Minecraft Celebration Cake and Cupcakes

FROM ORGANIX

FROM FOX'S BURTONS BISCUIT COMPANY

The Mandalorian and Grogu Robinsons Drinks Range

Mr. Men Little Miss Mr. Ridiculously Good's Smooth Tomato Bolognese

Peppa Pig Apples for Tesco

Peter Rabbit Easter 2026 Collection

FROM LITTLE JOYA

FROM MONTEZUMA'S CHOCOLATES

Stranger Things 5 Chupa Chups Range

Toy Story Horseshoe Cereal

Wicked: For Good Poppets

Winnie the Pooh Collection

FROM PERFETTI VAN MELLE

FROM WEETABIX

FROM VALEO FOODS UK

FROM LOLA’S CAKES

FROM HEINZ

FROM BRITVIC

FROM FINSBURY FOODS

R.White’s Freeze Pops FROM ROSE MARKETING UK

THE LICENSING AWARDS 2026

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©SEGA

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PRODUCT CATEGORY FINALISTS

THE INNOVATION AWARD

Category sponsor

OPEN TO: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award may also have been entered into other categories. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

The Adventures of Paddington Create & Play+

Blippi and Natural History Museum Collaboration for Character.com

FROM CRAYOLA

FROM TDP TEXTILES

Jurassic World Primal Hatch T. Rex Specimen TR-1.0

KISS Culinary Collection

Minions Palm Puppetronics

FROM DALSTRONG

FROM WOW! STUFF

Peppa Pig Symbolised Stories Collection

Sonic the Hedgehog Limited Edition Poster

Star Wars Collection

FROM EVERY CHERRY PUBLISHING

FROM MCLAREN RACING

Teenage Mutant Ninja Turtles Sewer Oil Diffuser and Humidifier

Toy Story 3D Hat Backpacks for Character.com

Wallace & Gromit Cheese Making Kits

Wicked Sonic Lite Toothbrush Range

FROM RUBBER ROAD

FROM FASHION UK

FROM THE BIG CHEESE MAKING KIT

FROM ORDO

2000 AD Guitar Pedals FROM THORPYFX

Harry Potter Diagon Alley Advent Calendar FROM THE CARAT SHOP

Peppa Pig Hear The Fun Collection for Character.com FROM AYKROYD & SONS

FROM SPIN MASTER

Care Bears Digital Pets FROM YOU TEC

FROM TARGET DARTS

THE LICENSING AWARDS 2026

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ARE PROUD TO SPONSOR BEST SUSTAINABLE LICENSED PRODUCT WISHING ALL FINALISTS THE BEST OF LUCK

MY FRIEND MAISY © BBC Studios and Trustbridge Entertainment 2026. MY FRIEND MAISY™ Trustbridge Entertainment.

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PRODUCT CATEGORY FINALISTS

BEST SUSTAINABLE LICENSED PRODUCT

Category sponsor

OPEN TO: This special product award is for one licensed item or range of any discipline, recognising the credentials of a licensed product/range on a sustainability front. The products must have been launched into UK retail between 1 June 2025 and 31 May 2026.

Battersea Dogs & Cats Home Compostable Dog Poo Bags FROM ADIOS PLASTIC

Disney Christmas Range for Sainsbury’s FROM IG DESIGN GROUP

The Gruffalo Play-sets FROM PLAYPRESS TOYS

The Gruffalo and Zog Epic BOTL Collection FROM ONE GREEN BOTTLE

Haynes Apparel & Gifting

Marvel Eco Nature Range for Tesco

Miffy Fashion Collection

FROM SHIRTBOX.COM POWERED

BY TEEMILL

FROM IG DESIGN GROUP

FROM CHINTI & PARKER

Paddington Bath & Body Collection

Pokémon and Natural History Museum Collection

SmileyWorld Party Range

FROM LUSH

FROM A2V

FROM UK GREETINGS

THE LICENSING AWARDS 2026

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Congrats to all the Best preschool brand nominees !!

The Home & Lifestyle Solutions For Brands

Contact Us : info@characterworld.com 08003586471 Find Us @ characterworldbrands.com

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PROPERTY CATEGORY FINALISTS

BEST PRESCHOOL LICENSED PROPERTY

Category sponsor

(AGE GROUP 0-5)

OPEN TO: This award is for licensed properties aimed at 0-5 year olds. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation, plus management of the licensed property. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

THE ADVENTURES OF PADDINGTON

BING

BLIPPI

BLUEY

GABBY’S DOLLHOUSE

THE GRUFFALO

MR. MEN LITTLE MISS

NUMBERBLOCKS

PAW PATROL

PEPPA PIG

WINNIE THE POOH

PETER RABBIT

ZOG

THE LICENSING AWARDS 2026

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PROPERTY CATEGORY FINALISTS

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY

Category sponsor

(AGE GROUP 5-12)

OPEN TO: This award is for licensed properties aimed at the children’s or tween market (5-12 year olds). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation, plus management of the licensed property. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

BARBIE

BEANO

CARE BEARS

THE GRINCH

HARRY POTTER

HELLO KITTY

HOT WHEELS

LILO & STITCH

MR BEAN

MY LITTLE PONY

PADDINGTON

PUSHEEN

SPONGEBOB SQUAREPANTS

SQUISHMALLOWS

THE LICENSING AWARDS 2026

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WISHING ALL THE NOMINEES GOOD LUCK! INNOVATORS OF LICENSE TREND & FASHION DAYWEAR | NIGHTWEAR | ACCESSORIES FOOTWEAR | ESSENTIALS

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PROPERTY CATEGORY FINALISTS

BEST TEEN OR ADULT LICENSED PROPERTY

Category sponsor

OPEN TO: This award is for licensed properties aimed at the teen or adult market (aged 12 and above). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation, plus management of the licensed property. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

BRIDGERTON

CARE BEARS

FUGGLER

GILMORE GIRLS

THE GRINCH

HARRY POTTER

HELLO KITTY

LORD OF THE RINGS

ONE PIECE

PEANUTS

STAR TREK

STRANGER THINGS

THE TRAITORS

TRANSFORMERS

WEDNESDAY

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Congratulations to all the nominees of the Best Licensed Gaming Property Award

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PROPERTY CATEGORY FINALISTS

BEST GAMING LICENSED PROPERTY

Category sponsor

OPEN TO: This award is for a specific licensed property that has gaming as its origin. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

ANGRY BIRDS

ASTRO BOT

CALL OF DUTY

FORTNITE

LEAGUE OF LEGENDS

MINECRAFT

POKÉMON

ROBLOX

THE SIMS

SONIC THE HEDGEHOG

SUPER MARIO

STUMBLE GUYS

WARHAMMER

THE LICENSING AWARDS 2026

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PROPERTY CATEGORY FINALISTS

BEST FILM LICENSED PROPERTY

Category sponsor

OPEN TO: This award is for licensing activity based around a film property, aimed at any age group and released either at the cinema or via a streaming platform. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

THE DEVIL WEARS PRADA 2

GABBY’S DOLLHOUSE: THE MOVIE

KPOP DEMON HUNTERS

HOW TO TRAIN YOUR DRAGON

MASTERS OF THE UNIVERSE

JURASSIC WORLD REBIRTH

SUPERMAN (2025)

THE SUPER MARIO GALAXY MOVIE

STAR WARS: THE MANDALORIAN AND GROGU

WICKED: FOR GOOD

ZOOTOPIA 2

THE LICENSING AWARDS 2026

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c i s u M t s e B PROUD SPONSOR

OF

Y T I R B E L E C To a// the nominees!

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PROPERTY CATEGORY FINALISTS

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

Category sponsor

OPEN TO: This award is for licensing activity for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees could be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

THE BEATLES

GORILLAZ

GRATEFUL DEAD

IRON MAIDEN

KISS

OASIS

OZZY OSBOURNE

THE ROLLING STONES

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PROPERTY CATEGORY FINALISTS

BEST SPORTS LICENSED PROPERTY

Category sponsor

OPEN TO: This award is for licensed properties from any sports field (excluding sports celebrities). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation, plus management of the licensed property. The property (and licensed products) must have been active in the UK market between 1 June 2025 and 31 May 2026.

ARSENAL FOOTBALL CLUB

CHELSEA FOOTBALL CLUB

THE FOOTBALL ASSOCIATION

FORMULA 1

LIVERPOOL FOOTBALL CLUB

MANCHESTER CITY FOOTBALL CLUB

MCLAREN RACING

NEWCASTLE UNITED FOOTBALL CLUB

SCOTTISH FOOTBALL ASSOCIATION

TOTTENHAM HOTSPUR FOOTBALL CLUB

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PROPERTY CATEGORY FINALISTS

THE CLASSIC LICENSED PROPERTY AWARD

Category sponsor

OPEN TO: This award is for properties that have stood the test of time (with at least a decade of licensing activity).

The winner joins previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Harry Potter, Hello Kitty, Paddington, Peanuts, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars, Thomas & Friends and The Very Hungry Caterpillar.

BULLSEYE

CARE BEARS

THE GRINCH

THE GRUFFALO

JURASSIC WORLD

ME TO YOU

MOOMIN

MR BEAN

MR. MEN LITTLE MISS

SESAME STREET

SONIC THE HEDGEHOG

SPONGEBOB SQUAREPANTS

THE POLAR EXPRESS

WALLACE & GROMIT

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SPECIAL AWARD CATEGORY FINALISTS

WHAT KIDS LOVE AWARD

Category sponsor

OPEN TO: The only consumer accolade in The Licensing Awards, the methodology for What Kids Love is from 1 June 2025 to 31 May 2026 for UK kids aged 3-12. The Insights Family asked kids about their favourite video games, TV shows, movies and YouTubers, and whether they had bought or planned to buy anything related to them. The product categories covered include toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards. To qualify, brands also needed to have submitted at least one licensed product to The Licensing Awards 2026, confirming an active presence in the market.

BATMAN

BLUEY

COCOMELON

HARRY POTTER

MINECRAFT

MR BEAN

PAW PATROL

PEPPA PIG

POKÉMON

SPIDER-MAN

SPONGEBOB SQUAREPANTS

SUPERMAN

SUPER MARIO

WICKED

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carebears-ble2026-maxpublishing-advert.ai-R2.pdf

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12:30 PM

CELEBRATE 45 YEARS of caring, sharing, and colorful celebrations!

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For 45 years, Care Bears have helped generations discover the power of caring.

In 2027, Care Bears enter their next chapter, expanding beyond Care-A-Lot, bringing bigger adventures, deeper friendships, and more ways to share care than ever before.

Care Bears™ and related trademarks: TM & © 2026 ABG-Care Bears LLC

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SPECIAL AWARD CATEGORY FINALISTS

HONORARY ACHIEVEMENT AWARD

Category sponsor

OPEN TO: There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.

Who will this year’s winner be?

2025

2022

2021

2020

2019

2018

2017

2016

2015

Stephen Gould

Keith Chapman

2014

2024

Caroline Mickler

Richard Hollis

Angela Hall

John McInnerny

Anthony Temple

Ian Downes

2011

David Scott

John Sinfield

2013

(awarded posthumously)

Kelvyn Gardner

2012 Pauline Lonsdale and David Aykroyd

2010 Andrew Lane

2009

2023 Danny Schweiger and Mark Schweiger

Patrick Bailey

Laurence Prince

2008 Mike Redfern

2007 Nicholas Durbridge and Linda Pooley

2006 Richard Culley

Trevor Jones

THE LICENSING AWARDS 2026

75

All great products deserve trusted data Verified product data records for the licensing and retail ecosystem.

Brand protection

Product data

Marketplace

authentication

Compliance Digital product passports, regulatory readiness

IP rights

Transparency

Approvals

Partner visibility in one place

Good luck to all the 2026 finalists!

CONTACT US TO FIND OUT MORE

info@fabacus.com

76_The Licensing Awards 2026.indd 1

fabacus.com

LinkedIn: @fabacusuk

SEE US AT BLE 2026

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SO WHO’S SITTING WHERE? Name

Company

Table

Name

Company

Adam Aarons

Brand Alliance

Matt Abdy

47

Natalie Antley

Vanilla Underground

93

Character World Brands

37

Ricardo Antúnez Rolle

Pull&Bear

4

Natalie Ackerman

Marks & Spencer

38

Dan Appleby

Character World Brands

37

Jesscia Acus

Fashion UK

102

Lucy Arguile

Reemsborko

8/63

Laura Adnitt

Egmont

100

Mike Armson

Fanatics

59

Maki Aguilar

Hasbro

36

Richard Ashdown

Archie Ahern

SIE

56

Kasim Aslam

SEGA Europe

87

Ife Ajayi

The Pokémon

Mark Austin

Toyworld Magazine

108

Rachel Auty

SEGA Europe

86

Company International October Alderson

Table

49

81

The Pokémon Company International

81

Anna Avedisyan

Moonbug Entertainment

35

Fredu Alena

Get Trend

46

Ffion Aykroyd

Aykroyd & Sons

20

Laura Allan

Aykroyd & Sons

57

Sion Aykroyd

Aykroyd & Sons

57

Cassie Allen

NBC Universal

66

Millie Bagdziute

HMV

114

Jack Allen

Warner Bros. Discovery

83

Kiran Bagga

Paramount

96

Christianne Amodio

Mind Candy

21

Avnish Bahl

WildBrain CPLG

65

Angela Anderson

Danilo

54

Gabriella Bailey

International Stock

31

Cassius Anderson

Brand Licensing Europe

51

Mark Bailey

International Stock

31

Julia Anderson

Lush

92

Charlotte Baker

Blues Group

69/85

Lara Anderson

The Walt Disney Company

50

Jonathan Baker

Fabacus

96

Ben Andrews

Khadou

60

Kelly Baker

Lush

92

Tremaine Angell

Tesco

109

Victoria Baker

Chelsea FC

63

Rosie Anness

The Pokémon

Ellie Baldwin

Formula 1

27

Company International

80

THE LICENSING AWARDS 2026

77

©2026 Pokémon. ©1995–2026 Nintendo / Creatures Inc. / GAME FREAK inc. TM, ®, and character names are trademarks of Nintendo.

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Name

Company

Table

Emily Barber

Blues Group

85

Emma Barker-Davies

Warner Bros. Discovery

83

Andy Barnes

Global Music

9

Hedley Barnes

Spin Master

52

Simone Barnes

NBCU

96

Wendy Barnes

Global Music

9

Sebastian Barnett

RDP Creative

Ollie Bartlett

Name

Company

Gala Bertolin

The Pokémon

Table

Company International

80

Claire Bevan

Natural History Museum

72

Nils Beyer

Amazon EU S.A.R.L

113

Mark Bezodis

The Sunflowers Licensing

5

Biernat-Heikkinen

The Sunflowers Licensing

5

105

Sam Billinghurst Brown

Retail Monster

8

NBC Universal

66

Tania Bines

Blues Group

85

Grace Barton

Warner Bros. Discovery

82

Evie Binns

Tonic Health

39

Scott Baxter

Poetic Brands

64

Meghan Bird

Disguise

76

Beth Baylis

Moonbug Entertainment

35

Hollie Bladen

Magic Light Pictures

28

Tom Beattie

Tiger Aspect Kids & Family

10

Sam Blaison

F&F Stores/Get Trend

88

Chris Beck

The FA

59

Nicola Blake

Character World Brands

37

Amelia Bedford

Disney

61

Sam Bloomfield

The Walt Disney Company

50

Kiall Bedward

The Pokémon

Sophie Bloomfield

Sophie Bloomfield Design

8

Lucinda Bloor

Aykroyd & Sons

57

Megan Boast

NBC Universal

42

Peter Boder

United Labels AG

15

Frances Bodiam

Flametree

90

Hannah Bolan

Primark

24

Sophie Bollard

Barbour

41

Susan Bolsover

Aardman

41

Anna Bond

Bonnier UK

112

Simon Bond

Blues Group

59

Julie Bonino

RDP Creative

105

Katie Booth

JoJo Maman Bébé

28

Frazer Bostrom

SIE

56

Claire Boulton

Tesco F&F

47

Magdalena

Company International

80

Mel Beer

Solent Group

5

Laura Belltall-Ramos

Big Picture Licensing

2

Mordy Benaiah

Pyramid International

55

Ayana Benedict

Marks & Spencer

38

Corey Bennett

Niche Productions

9

Harvey Bennett

36

Rob Bentley

NBC Universal

67

Sarah Benton

Bonnier UK

112

Susanta Bera

Get Trend

88

Diana Berdimbetova

Amazon EU S.A.R.L

113

Jonny Berens

Hunter Price International

77

Natalie Berling-Noé

Mattel

48

Alice Bernardi

SIE

56

THE LICENSING AWARDS 2026

79

©2026 Hasbro.

BRAND

HASBRO ARE PROUD TO SPONSOR THE MONOPOLY CASINO

THE LICENSING AWARDS 2026

PRIZES AVAILABLE: 6 TICKETS TO MONOPOLY LIFESIZED! 3 SETS OF HASBRO GAME BUNDLES!

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Name

Company

Table

David Bowyer

Poetic Brands

64

Natasha Branch-Davis

Paramount Products & Experiences

68

Kathryn Brand

Products of Change

8

Danielle Brazier

Pocket Realm

21

Name

Company

Table

Sally Carnota

Hasbro

24

Pablo Carranza Jimenez

Amazon

37

Aaron Carrivick

Lush

92

Malcolm Carter

Laura Brennan

Hasbro Rubies Masquerade UK

16

Elle Brenton-Rounding

Rights & Brands

90

Lush Digital Plus

42

Daisy Bristowe

Authentic Brands Group

75

Rob Broadhurst

Fashion UK

102

Amazon Hasbro

25

Jakki Brown

Max Publishing

6

Victoria Brown

WOW! Stuff

40

Misirli UK Licensed Ltd

55

Jen Burbage

Marks & Spencer

78

Abbie Burrows

Authentic Brands Group

75

Netflix

Tania Carvalho

F&F Stores/Get Trend

88

Jolie Cashmore

Jolie Beauty

45

Saul Cashmore

Jolie Beauty

45

Holly Casling

H&A

3

Jo Cassidy

Progressive Preschool

1

Madison Castle

Formula 1

33

Robert Caulfield

Teemill Tech

3

Jess Cerasale

Lush

92

Hazel Chan

PS International

88

Manpreet Chana

Sainsbury’s

16

Michelle Chandler

UK Greetings

10

Samantha Chaplin

ASOS

64

Keith Chapman

Keith Chapman Productions

5

Bruce Cheltenham

Authentic Brands Group

74

Anya Cherdak

Magic Light Pictures

43

Amber Cheung

Born Licensing

31

Greg Childs

Children's Media Conference

6

109

Paul Bufton

Samuel Byard

54

37

Carter Brown

Michelle Buckby

Danilo

92

David Brisk

Maxime Brosse

Corrina Cartlidge 25

Keely Brenner

Kalem Brinkworth

24

70

Emmanuelle Cadet

SEGA Europe

86

Esra Cafer

Hasbro

24

Emma Cairns-Smith

HarperCollins

61

Holly Calvert

Hasbro

24

Amy Cameron

Smiggle

Emily Campan

Michael Chisholm

The Scottish Football Association

60

Phoebe Chu

PS International

88

4

Shailee Chudasama

Fashion UK

103

HarperCollins

61

Leanne Churcher

Misirli UK

109

Filippo Canali

Amazon

37

Dulma Clark

Vivo Barefoot

41

Ambre Cardinaud

Disney Consumer Products

55

Anna Clarke

Brand Licensing Europe

51

THE LICENSING AWARDS 2026

81

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Name

Company

Dwayne Clarke

Netflix

Hannah Clarke

Name

Company

40

Rosanna Cousins

Netflix

70

Banijay Kids & Family

10

Robyn Cowling

Aykroyd & Sons

41

Rachel Clarke

STUDIOCANAL Kids & Family

99

Abi Cox

William Lamb

97

Emma Cleaves

Mattel

39

Hannah Coyne

Monsoon

36

Ella Cleghorn

Next

109

Simon Craske

RDP Creative

105

Ollie Cloake

Crane Authentication

62

Rose Crisp

KidsKnowBest

2

Livy Coare

H&A

3

Tom Crompton

Rights & Brands

90

Christina Cockill

Blues Group

28

Peitr Cutler

PMC Sales Consultancy

31

Mike Coles

Blues Group

85

Naomi Cutmore

Brand Licensing Europe

51

Steve Collier

Brand Alliance

47

Paula Czekalla

Warner Music Group

106

Yasmin Collier

Brand Alliance

46

Caroline Daget

Mattel

48

Emily Conetta

Hasbro

36

Masa Dakic

UNICEF

18

Sam Conner

RDP Creative

105

Gemma Daniels

SEGA Europe

87

Neil Connolly

Immersive Everywhere

9

Jack Darby

RDP Creative

105

Matt Constain

Secret Cinema

52

Aimee Darke

UNICEF

18

Jack Constantine

Lush

2

Jordan Davids

Brand Alliance

47

Josh Constantine

Lush

92

James Davis

Mattel

52

James Constantine

Global Icons

63

Alys Dawson

Rainbow Designs

99

Graham Conway

Paperblanks

60

Georgia Dawson

Rebellion / 2000 AD

12

Kirsty Cooper

Paramount Products

Charlie Day

The Sharpe Company

99

Estevan De Beer

Warner Music Group

106

Tanya Dervish

Thumbs Up!

60

Rikesh Desai

Netflix

70

Diane De-Veer

Tesco

76

Jag Dhami

Global Merchandising Services

45

Hannah Dicicco

The Walt Disney Company

50

Richard Dickson

Spin Master

52

Nick Dierickx

Erve Group

104

& Experiences

Table

68

Matthew Cooper

Khadou

60

Trish Cooper

Funko

98

Amy Copestake

RDP Creative

105

Rob Corney

Bulldog Licensing

49

Dean Cornish

Bonnier UK

112

Ellie Corpe

Tesco

109

Flavio Cortes Tori Cotton

Moonbug Entertainment Sweet Cherry Publishing

Table

35 12/25

THE LICENSING AWARDS 2026

83

Congratulations to all the nominees!

TM

© 2016-2026 Dav Pilkey. All Rights Reserved. Based on the DOG MAN® series by Dav Pilkey, published by Graphix/Scholastic Inc. DOG MAN and related designs are registered trademarks or trademarks of Dav Pilkey in the U.S. and other countries. Licensed by arrangement with Monster Island, LLC

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Name

Company

Thomas Dimech

Crayola

Gaby Dior

Table

Name

Company

Table

95

Teddy Edwards

WOW! Stuff

40

BBC Studios

19

Melanie Edwards

BBC Studios

19

Lottie Dixon

Tesco

109

Jamie Elby

Paramount Products

Leanne Dodd

Brand Alliance

46

Ozgur Dokurlar

Somerbond

89

Michael Dolan

Shamrock

62

Leisa Dornan

Spiralcute

100

Ian Downes

Start Licensing

41

Karl Doyle

Asda

85

Lily Drennan

Brand Licensing Europe

51

Jens Drinkwater

Global Merchandising Services

45

Corinne Duckworth

Dreamtex

59

Rachel Duffy

Formula 1

33

Vicki Dufour-Tasker

Erve Group

104

Alice Duggan

Tesco F&F

Ashley Duggin

& Experiences

52

Maja Elliot

Hasbro

36

Holly Ellis

Formula 1

33

Tianna Ellis

Hamleys

76

Lauren Elsley

Warner Bros. Discovery

83

David Empson

Elephants Child

93

Samantha England

TDP Textiles

57

Gareth Evans

Pyramid International

55

Polly Evans

Tonies

19

James Eveson

The Pokémon Company International

81

Henna Fakira

NBC Universal

67

47

Marvin Farrell

The FA

59

Warner Music Group

106

Chrissy Farrugia

Sainsbury’s TU

76/78

Delphine Dumont

Banijay Kids & Family

10

Emily Farrugia WildBrain

CPLG

65

Craig Dunkerly

Twycross Zoo

28

Nabila Fatima

F&F Stores/Gettrend

88

Jamie Dunkley

The Walt Disney Company

50

Emma Fearn

The Natural History Museum

31

Craig Dunlap

NBC Universal

67

Sophie Felgate

Erve Group

104

Gemma Dunn

TMS, McDonald’s

74

Kate Fensom

Banijay Kids & Family

10

Jacob Dunn

The Roald Dahl Story Company

70

Ethan Fenwick

EXG

56

Helen Duong

Somerbond

89

Jade Ferguson

Magic Light Pictures

3

Charlotte Dyer

Next

93

Sam Ferguson

Jazwares

100

Eve Eaton

H&A

3

Rocio Fernandez

Bulldog Licensing

49

Connie Eccles

SkinnyDip London

18

Kay Ferneyhough

SEGA Europe

87

James Edge

SEGA Europe

86

Yannick Ferrero

Hasbro

24

Alex Edmiston

Formula 1

33

Sam Fetherston

Formula 1

33

THE LICENSING AWARDS 2026

85

Bully’s

Win 2 TICKETS to the WORLD DARTS CHAMPIONSHIP at Ally Pally!

S pe c i a l Prize!

SCORE 101 OR MORE FOR A CHANCE TO WIN!

©2026. Bullseye Group Ltd.

Richard Ashdown as scorer! ©2026. Bullseye Group Ltd.

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Name

Company

Alexandra Filletti

Paramount Products & Experiences

Table

HMV

114

Adam Flatt

Universal

16

Gemma Fleming

Warner Bros. Discovery

83

Dependable Solutions Get Trend

46

Rosie Flynn

Tesco

108

Warner Music Group Studio Canal

99

Amanda Forsythe

Authentic Brands Group

75

Magdalena Foulkes

Rainbow Productions

5

Rainbow Productions Phidal Publishing

4/69

Katie Frame

Hasbro

25

Cathy Frazer

Blue Sky Studios

108

Brand Licensing Europe

NBC Universal

66

Ewan Gibb

WOW! Stuff

17

Sinead Gibbons

Tonic Health

39

Bridie Gibbs

Magic Light Pictures

28

Ella Gibbs

Winning Moves

101

Matthew Gibson

Oddballs Apparel

49

Steph Gibson

NBC Universal

67

Nikki Gie

Jazwares

100

Leanne Gill

Penguin Random House

25

Annie Gillman

Thortful

90

Laura Ginn

Rubies Masquerade UK

16

Louise Glazebrook

Misirli UK

109

Declan Gleeson

ID Unlimited UK

59

Ruth Golightly

Matalan

15

Jason Goonery

SEGA Europe

87

Ralf Gordebeke

Rubies International

16

Andy Gosling

Hasbro

36

Dan Grant

Danilo

62

5

James Fox

Laura Freedman-Dagg

Phil Garvey

106

Jade Fontaine

Simon Foulkes

51

Gary Freeman

This is Method

1

Lucy Freeth

Netflix

70

Zack Freshwater

Tesco F&F

47

Dan Frugtniet

Big Picture Licensing

2

Matthew Gabbot

Blue Sky Studios

108

Mathieu Galante

The Pokémon

Libby Grant

Company International

Table

63

Alex Florea

Russell Fogden

Company

68

Blaze Finch

Rhys Fleming

Name

Paramount Products & Experiences

52

Louise Grant

Libertas Brands

2

Stuart Grant

Libertas Brands

2

Mark Grayson

Max Publishing

1

Dean Greasley

TDP Textiles

20

Charlotte Green

Cardfactory

54

Sam Green

Netflix

70

Clive Green

Generation Media

21

James Greenham

Brand Alliance

63

Lucy Griffin

Mattel

39

72

Jenny Gallagher

Warner Bros. Discovery

108

Cristina Gallego

Warner Bros. Discovery

82

Jo Galpin

Moonbug Entertainment

35

Siobhan Galvin

Egmont

100

Sophie Gamble

Jakks Pacific

52

THE LICENSING AWARDS 2026

87

A S S O C I AT E S P O N S O R O F T H E L I C E N S I N G AWA R D S 2 0 26

For nearly 50 years, musical theatre has been at the core of who we are. As LW Entertainment, we are expanding into music, film, television, publishing, audio, animation and consumer products to pioneer extraordinary entertainment for everyone, everywhere, inspired by Andrew Lloyd Webber’s iconic works.

W W W. L W E N T E R TA I N M E N T. C O M | L I C E N S I N G E N Q U I R I E S : I N F O @ M E R C H A N T W I S E . C O M | V I S I T U S AT B L E B O O T H B 241

88_The Licensing Awards 2026.indd 1

( C ) 20 26 L W E N T. L T D .

CONGRATULATIONS TO ALL NOMINEES

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Name

Company

Table

Name

Company

Daisy Griffiths

BBC Studios

Ellie Griffiths

Table

19

Jane Hastings

Toys Toys Toys

17

Cooneen

100

Ben Hatton

Cuffe and Taylor

9

Sam Griffiths

Cuffe and Taylor

9

Joe Havenhand-Beal

Hasbro

24

Tracy Griffiths

WOW! Stuff

17

Oliva Hawkey

Warner Bros. Discovery

82

Kasia Gruszka-Mierzwa

Mattel

48

Nicky Hawley

The Works

112

Eda Gumush

Somerbond

89

Ella Haynes

Brand Licensing Europe

51

Jude Gunning

Primark

85

Ruth Henriquez

Paramount Products

Kelly Gunstone

Winning Moves

101

Elliot Haag

Hasbro

25

Dani Hadzic

Amazon EU S.A.R.L

113

Fran Hales

Rubies Masquerade UK

16

Eva Haliassou

Warner Bros. Discovery

40

Ollie Hall

HMV

114

San Hamerton

Hunter Price International

Rym Hamidou

& Experiences

52

Tom Herne

Formula 1

27

Mike Heron

Bonnier UK

112

Katie Hibbs

BBC Studios

20

Felicity Hill

Paramount Products & Experiences

68

Simon Hills

Brand Alliance

46

77

Tom Hinc

Authentic Brands Group

74

Amazon EU S.A.R.L

113

Louise Hinds

Aykroyd & Sons

57

Venetia Hammonds

Asda

102

James Hinton

STUDIOCANAL Kids & Family

18

Oliver Hancock

Fanattik

4

Matt Hitchcock

Warner Bros. Discovery

83

Kirk Hannaford

Brand Alliance

47

Ross Hockley

Formula 1

27

Glenda Hansford

Asda

85

Josephine Hodges

SEGA Europe

86

Dan Harding

Formula 1

27

Sophie Hogg

WOW! Stuff

17

Elliot Hargreaves

Immersive Everywhere

9

Gavin Holden

Blue Sky Studios

108

David Harrison

Pyramid International

55

Alex Hollis

BBC Studios

19

Helen Harrison

Character World Brands

37

Ashley Holman

ToyTopic

49

Ian Hart

License Global

51

Allana Holmes

Hunter Price International

95

Tom Hartley

Hasbro

24

Rick Holmes

Pyramid International

55

Hayley Hartwell

Asda

85/97

Sally Holmes

Disguise

76

Basak Harwood

Cardfactory

54

Fran Holt

NBC Universal

66

Rachel Hassall

Banijay Entertainment

10

Mark Hooper

HMV

114

THE LICENSING AWARDS 2026

89

11TH NOVEMB

ER 2026

THE ROYAL GEO GRAPHICAL SO CIETY LONDON

Join us in driving sustainable innovation.

One-day Conference POC Member Awards Networking drinks

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productsofchange.com 90_The Licensing Awards 2026.indd 1

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Name

Company

Natalie Hopkins

The Pokémon Company International

Table

Tesco

76

Ben Hosford

Secret Cinema

52

Jess Houston

Penguin Ventures

69

Bulldog Licensing

Company

Table

Nick Jarvis

Blue Sky Studios

108

Hannah JC

Lush

92

Ewelina Jedut

Funko

98

Lee Jepson

Global Merchandising Services

45

Jas Johnson

Cardfactory

54

Seonaid Johnston

The Pokémon

81

Sameera Hosany

Laury Howat

Name

49

Jake Howells

Hy-Pro

93

Gary Hughes

Rainbow Designs

99

Bella Hunt

Shepard Trust

Matthew Hunt

Company International

81

Kris Jones

Formula 1

27

61

Matthew Jones

Funko

98

Royal Ballet and Opera

39

Nicola Jones

Vanilla Underground

93

Aly Hutcherson

Immersive Everywhere

9

Susan Journeaux

Funko

98

Jen Hutchinson

Asda

85

Tim Juckes

NBC Universal

67

India Hyatt

Tesco

102

Victoria Justice

Rebellion / 2000 AD

12

Ian Hyder

Max Publishing

6

Celso Justo

SEGA Europe

87

Zara Hynes

Rainbow Designs

99

Winn Kan

Magic Light Pictures

3

Charlotte Hyson

Paramount

42

Apostolis Karampatzakis

Mattel

48

Sam Ingram

Tesco

77

Sarah Kay

WildBrain CPLG

65

Emma-Jane Irwin-Smith

Fashion UK

103

Johanna Keane

The Works

112

Aga Iwaszko

Pyramid International

55

Jess Keegan

NBC Universal

67

Richard Jackson

Marks & Spencer

78

Zoe Keene

The Walt Disney Company

50

Sarah Jackson

Primark

4

Julie Kekwick

BBC Studios

19

Kayleigh Jackson-Taylor

TG Jones

55

Nicolette Kelleher

HMV

114

Emily Jacobs

LEGO

19

Jade Kellman

The Pokémon

Leah James

Hachette Children's Group

10

Louise James

UK Greetings

10/12

Marianne James

Hasbro

24

Rakhee James

NBC Universal

66

Marija Jankovic

RDP Creative

105

Sam Jarman

SEGA Europe

86

Company International

72

Tilly Kellwick Dodd

HMV

114

Danielle Kelly

Somerbond

89

Jessica M Kelly

Mattel

48

Eddie Kemp

Netflix

70

Millie Kiel

HarperCollins

61

THE LICENSING AWARDS 2026

91

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Name

Company

Table

Name

Company

Table

Tim Kilby

Character World Brands

37/69

Harvey Leong

Get Trend

88

Mark Kingston

Libertas Brands

2

Ming Leong

PS International

88

Terry Kinnersley

Poetic Brands

64

Isabel Lewin

The Entertainer

42

Aaron Kirby

SEGA Europe

86

Meghan Lewis

SkinnyDip London

18

Hannah Kirtley

The Walt Disney Company

50

Paul Lewis

Vanilla Underground

93

Robert Kleon

The Pokémon

Roberta Lewis

Tesco

108

Simon Lewis

Toy World

17

Tony Lewis

Blues Group

49

Wendy Lewis

International Stock

31

Stuart Lewis

Smiggle

4

Noam Lhote

The Pokémon

Jon Kluger Tamsyn Knight

Company International

81

NBC Universal

66

Hasbro

Jason Knights

Blue Kangaroo

Nicholas Koh

The Pokémon Company International

36 42

80

Christian Kråkström

Rights & Brands

90

Neesha Krishna

WHP Global

104

Krayg Kulik

Primark

85

Anastasiia Kutsenko

Erve Group Mattel

38

Alice Lane

NBC Universal

66

Bobby Langley

Global Merchandising Services

45

NBC Universal

80

Ed Lilley

RDP Creative

105

Simon Lilley

Newcastle United

62

Monica Limbachia

Hasbro

25

Marina Lindström

Moomin Characters

90

Maxine Lister

Natural History Museum

72

Sarah Littler

Blues Group

85

Lucy Lloyd

The Walt Disney Company

50

Laura Loftus

Warner Bros. Discovery

82

104

Elizaveta Lalayan

Becky Langston

Company International

67

Arno Laurent-Dieteren

Erve Group

104

Dawn Lavalette

WOW! Stuff

17

Liz Layte

CharacterWorld

102

Maribel Le Gelebart

SEGA Europe

Allie Le Hoang

Tu Minh Loisel

The Pokémon Company International

80

Jackie Lomax

PG Live

1

87

Warren Lomax

Max Publishing

1

Get Trend

88

Kate Longbottom

HMV

114

Charlie Le Rougetel

Big Top PR

51

Hannah Lord-Massey

Sonia Friedman Productions

18

Adam Leaver

PS International

88

Sophia Louka

The FA

59

Alicia Leckie

Paramount Products

Samantha Loveday

Max Publishing

6

Ben Lowe

Roy Lowe

57

& Experiences Ben Lee

Tesco F&F

68 47

THE LICENSING AWARDS 2026

93

ARE PROUD TO SPONSOR

THE 2026 LICENSING AWARDS CLOAK ROOM

PRIZES AVAILABLE, HOW MANY TRAITORS WILL BE CLOAKED TONIGHT ...

94_The Licensing Awards 2026.indd 1

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Name

Company

Table

Name

Company

Hannah Lowe

Roy Lowe

Megan Lowe

Table

57

Alberto Massaro

Born Licensing

31

Winning Moves

101

Zoe Masters

HarperCollins

61

Rick Lowe

Brands In

15

Wendy Mather

RDP Creative

105

Mimi Lu

Hasbro

36

Samantha Matthew-Bond

SIE

56

Anne Ly

WildBrain CPLG

65

Elliott Matthews

Poetic Brands

64

Jade Macaloon

Tesco

108

Gabi Mattinson

Authentic Brands Group

74

Laura Macintosh

Mattel

38

Gurdev Mattu

Fashion UK

78

Emily Maclennan

Moose Toys

19

Mickey Mattu

Fashion UK

102

Ross MacLeod

Mind Candy

21

Pally Mattu

Fashion UK

103

Brittany MacPhail

Banijay Rights

8

Emerald May

Netflix

70

Scott Macrae

Brands In

15

Helen McAleer

Children's Media Conference

6

Macayla Madden-Forde

NBC Universal

66

Kenny McAndrew

WOW! Stuff

40

Hayley Maguire

Character World Brands

37

Anna McArdle

WildBrain CPLG

65

Lolly Maher

Brand Alliance

46

Alexander McCarthy

Paramount Products

Paul Mailes

Tesco

102

Anita Majhu

BBC Studios

20

Olessia Makarenia

Paperblanks

69

Kimberly Makina

SIE

56

Emma Maloney

Paramount

42

Reece Manlow

Formula 1

27

Steve Manners

Licensing International

8

Helena Mansell-Stopher

Products of Change

6

Maria Maranesi

Viz Media

89

Zoe Marczak

Organix

28

Holly Marler

Cath Kidston / Next

90

Leanne Marlow

Funko

98

Imogen Marshall

Next

104

Zoe Marty

STUDIOCANAL Kids & Family

18

& Experiences

68

Lauren McClure

SEGA Europe

87

Stephen McConkley

Warner Bros. Discovery

83

Greg McDonald

Brand Licensing Europe

51

Katy McEvoy

PZ Cussons

20

Hannah McFarlane

Aardman

41

Shelley Mcghie

Hunter Price International

77

Justin McGiffin

SEGA Europe

86

Shannon McGregor

Misirli

69

Stephen McKinnon

95

Nicola McQuillan

H&A

3

Trisha Melendez

Funko

98

Lizzie Mellor

Royal Ballet and Opera

39

Thomas Merrington

Penguin Ventures

69

Rianna Mezzullo

Penguin Random House

113

THE LICENSING AWARDS 2026

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Name

Company

Lauren Michel

Hasbro

Hannah Miles

Name

Company

96

Samantha Murray

Kilogrammedia

4

Fashion UK

78

Ritika Nair

Mattel

38

Holly Miller

Moonbug Entertainment

35

Rebecca Naish

Spin Master

42

Vicky Miller

Bulldog Licensing

49

Chloe Nall-Smith

Formula 1

27

Georgia Millward

HMV

114

Charis Nash

Hunter Price International

77

Stephanie Milton

Bonnier UK

112

Resh Nation

Netflix

70

Alex Mitchell

Warner Music Group

106

Lucy Naverrete

Mattel

42

Lauren Mitchell

BBC Studios

19

Shona Ndoro

P&G

25

Surina Modha

NBC Universal

40

Rosy Neel

NBC Universal

67

Tish Montgomerie

Formula 1

33

Hannah Netherway

Fluid World

55

Mollie Moore

McLaren Racing

8

Philippa Neville

Penguin Random House

113

André Moreira

Mattel

48

Jen Newby

Poetic Brands

64

Ella Jane Morel

Authentic Brands Group

75

Bradley Newcombe

Poetic Brands

64

Adele Morgan

Character.com

35

Kirsty Newman

Poetic Brands

64

Adele Morgan

CharacterWorld

102

Andy Nicholls

NBC Universal

67

Christina Morley

Octane5 BrandComply

12

Kim Nicholls

Jakks Pacific

76

Hannah Morley

Warner Bros. Discovery

82

Heather Nicholson

Botl

28

Taylor Morono

Authentic Brands Group

75

Kerry Nicholson

Blue Kangaroo

42

Lolly Morris

SIE

56

Jessica Nioncel

Mattel

38

Victoria Morris

Brand Alliance

47

Grace Nixon-Brown

Fashion UK

103

Niamh Morrisroe

Next

109

Anita Nolan

Fashion UK

78

Charlotte Mörsch

Tonies

35

Sam Norman

Blue Sky Studios

108

Danielle Mounsey

SEGA Europe

86

Sophie Norman

NBC Universal

67

Russell Mountford

Fanattik

8

Jasmine North

TDP Textiles

57

Nathalie Mucha

ASOS

64

Richard North

WOW! Stuff

17

Mark Murmanov

Rubies Masquerade UK

16

Freya Nurcombe

Jazwares

100

24

Ben Nyman

Somerbond

89 68

Andrew Murphy

Table

Table

Fraser Murray

Kilogrammedia

4

Emily Oakden

NSPCC

Kris Murray

Paramount

16

Alice O'Brien

The Roald Dahl Story Company 70

THE LICENSING AWARDS 2026

97

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Name

Company

Cat O'Brien

Hasbro

Pindy O'Brien

Table

Name

Company

36

Matt Peters

Sidemen Clothing Co

95

Lupus Films

6

Alex Phelps

Lush

92

Brian O'Connor

TDP Textiles

57

Mickey Phillips

Score Draw

59

Vaughan O'Grady

Kilogrammedia

4

Clare Piggott

Larkshead Licensing

5

Michael Ogunseitan

Fashion UK

78

Charlie Pilcher

NBC Universal

40

Claire Olewnik

The Entertainer

42

Max Pilcher

Mattel

38

Marc Ollington

Magic Light Pictures

28

Chris Pilkington

Vanilla Underground

93

Chris Onyekweli

Warner Music Group

106

Amelia Pincott

Formula 1

27

Kira O'Sullivan

Warner Bros. Discovery

82

Laura Pinnell

Newcastle United

62

Sarah Ottewill

Science Museum

68

Georgina Povey

Formula 1

33

Georgina Ottley

Mattel

38

Katie Price

Penguin Ventures

25

Malcolm Ottley

Funko

98

Daniel Prince

Danilo

54

Amanda Ould

Warner Bros. Discovery

83

Laurence Prince

Danilo

54

Rachael Outen

Misirli UK

109

Lucky Prior

Lush

92

John Packard

HarperCollins

61

Chris Proud

True Toys

77

Ramona Palumbo

Disney

112

Ailsa Proverbs

Big Cheese Co

41

Minesh Parmar

Primark

64

Ollie Pryor

The Walt Disney Company

50

Caleb Paullus

Libertas Brands

2

Conor Pullen

Hasbro

36

Charlotte Payne

Authentic Brands Group

74

Chloë Pursey

Macmillian Publishing

90

Matthew Payne

This is Method

1

Rebecca Quantick

Crayola

95

Rachael Peacock

Aardman

41

Luke Rabbitts

Jakks Pacific

52

Megan Pearce

Cardfactory

54

Vicky Radford

George Asda

47

Amy Pearson

Aardman

41

Paddy Radley

RFU

39

Mark Pearson

Newcastle United

62

Rod Ramage

Kellanova

20

Dominique Peckett

Rubies Masquerade UK

16

Lucy Ranaweere

Jakks Pacific

76

Shaleen Rao

Warner Bros. Discovery

82

Vanessa Penaranda Saavedra

Table

The Pokémon Company International

80

Faye Rashad

Brand Alliance

46

Denise Penn

Octane5 BrandComply

12

Caroline Raudnitz

The Walt Disney Company

61

Emma Peters

Newcastle United

62

Asma Razak

Fashion UK

102

THE LICENSING AWARDS 2026

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Name

Company

Debbie Redhead

Warner Bros. Discovery

Hannah Redler

Name

Company

55

Victoria Ruddick

Lush

92

Retail Monster

87

Rory Russell

HMV

114

Matt Redway

SIE

56

Tiana Russell

Magic Light Pictures

43

Liz Reeve

The Pokémon

Henri Salameh

Thumbs Up!

60

Alexandra Salisbury

Paramount Products

Company International Geoffery Reynolds

Centum Books

Karina Rhoden

The Pokémon Company International

Table

72 95

360 Audit

2

Sarah Richards

Blues Group

85

Ben Richardson

Vanilla Underground

93

Somerbond BBC Studios

20

Emma Ritchie

BBC Studios

19

Elodie Rivero-Stevenet

Paramount Products & Experiences

68

Harrison Roberts

Warner Bros. Discovery

82

Megan Roberts

SEGA Europe

87

Hasbro

52

Sarah Salmon

Blues Group

49

Mariana San Martin

Fashion UK

103

Cheryl Sandbach

Cardfactory

54

Anoushka Sandry

Winning Moves

101

Juliette Savage

Winning Moves

101

Simta Sawhney

Pophouse

6

Eleonora Schiavoni

Mattel

48

Helena Schmidt

The Pokémon

89

Louise Rigby

Sam Robinson

& Experiences

81

Henna Riaz

Gary Richardson

Company International

80

Alex Schwab

Pyramid International

55

Danny Schweiger

Brand Alliance

46

Stacy Scimia

WildBrain CPLG

65

Andrew Scott

Finsbury Foods

56

61

Adam Robson

Aykroyd & Sons

57

Laura Jane Rock

Primark

8

Charlotte Rodgers

Just Play

35

David Scott

Steven Romeo

Jamie Roncal Jordan Ronchetti

Table

5

Molly Seabury

BBC

Macarena Secades

Paramount Products

The Scottish Football Association

60

RDP Creative

105

16

& Experiences

52

Sabrina Segalov

Fashion UK

102

Helen Self

Mattel

38

The Pokémon Company International

81

Anita Serradimigni

Warner Bros. Discovery

83

Andy Ronnie

Source Lab

62

Beni Serrano

Next

103

Luca Rossi

Formula 1

33

Atul Shah

Hy-Pro

59

Margherita Rosson

Disney

112

Daniel Shalom

SEGA Europe

87

Kimberly Royle

TU

46

THE LICENSING AWARDS 2026

101

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TF27 Licensing Awards Sept26 A4 AW.indd 1 102_The Licensing Awards 2026.indd 1

toyfair.co.uk @ToyFairUK 10/07/2026 11:58 05/08/2026 09:52

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Name

Company

Curtis Sharkey

The Pokémon Company International

Emily Sharman

Formula 1

James Sharpley

The Pokémon

Table

Name

Company

Table

Jon Spalding

Pophouse

6

Lisa Spencer-Hayes

Formula 1

27

Rob Spindley

Crayola

18/95

72 33

Company International

72

Caroline Spooner

Hasbro

24

Ray Sheenan

Guinness

62

David Sprei

Penguin Ventures

69

Geoff Sheffield

The Entertainer

95

Nivetha Srikaran

NBC Universal

42

Steve Sheffield

Lush

92

Mike Stainfield

Formula 1

27

Julie Shelton

Danilo

54

Oliver Stanton

Global Merchandising Services

45

Vicki Short

Hunter Price International

77

Kate Statham

Bakehouse Factory

69

Catherine Sibley

Next

93

Ute Stauss

Authentic Brands Group

75

Carl Sigona

TDP Textiles

57

Adam Steel

IMG Licensing

17

Jo Silk

The Walt Disney Company

50

Emma Steel

Sweet Cherry Publishing

12/25

Joel Silverman

KidsKnowBest

2

Jamie Steel

Vanilla Underground

93

Leigh Simpson

Newcastle United

62

Jennifer Stephenson

TJMorris

74

Rich Skelton

Mattel

48

Lydia Stone

Agatha Christie

61

Louisa Skevington

National History Museum

35

Andrew Storey

Pyramid International

55

Leon Slawson

Bonnier UK

112

Alisa Strömberg

Summit Brands Group

104

Ben Smith

TU

46

Eleanor Stubbs

True Toys

77

Harriet Smith

SEGA Europe

86

Henry Stupp

Authentic Brands Group

75

Jeffrey Smith

TruffleShuffle

31

Tom Sugg

RDP Creative

105

Phil Smith

TDP Textiles

57

Tehreem Tahir

Penguin Random House

113

Tom Smith

The FA

59

Kerry Tai

BBC Studios

20

Zoe Smith

Penguin Ventures

69

Manuela Tanem

Primark

64

Rebecca Snape

The Walt Disney Company

40

Jason Tang

The Pokémon

Sten Snickars

Moomin Characters

90

Aby Sollitt-Davis

TruffleShuffle

31

Jo South

NBC Universal

66

Cindy Souza

Dependable Solutions

63

Company International

81

Isidora Tasopoulou

Mattel

48

Alison Taylor

Aardman

41

John Taylor

Rebel Rebel

100

Liam Taylor

Rubber Road

68

THE LICENSING AWARDS 2026

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Name

Company

72

Ionela Tuica

F&F Stores/Get Trend

88

Magic Light Pictures

28

Liliana Tuica

Get Trend

88

Alex Taylor-Smith

Generation Media

21

Dylan Tuley

Magic Light Pictures

43

Roubina Tchoboian

Banijay Kids & Family

10

Jamie Turner

SEGA Europe

86

Gary Teasdale

Lush

92

Jamie Turner

Twycross Zoo

28

Grace Tedstone

Skinnydip

41

Macy Turner

Matalan

68

Anthony Temple

Rainbow Designs

99

Juliet Tzabar

Brighton Zoo

21

Talia Tester

Moonbug Entertainment

35

Hannah Underwood-Morrell

Ben Thompson

Winning Moves

101

Chloe Thompson

WildBrain CPLG

65

Katie Thompson

The Pokémon

Name

Company

Table

Valerie Taylor

Valerie Taylor

Aidan Taylor-Gooby

Table

Warner Bros. Discovery

82

Sarah Unes

CAA

78

Michelle Urquhart

Licensing Source Book

1

Company International

72

Krishna Vadher-Patel

NBCU

96

Sophie Thompson

Rights & Brands

90

Larissa Valiante

Paperblanks

60

Bianca Thompson-Phillips

Hasbro

36

Sandra Vanstan

William Lamb

97

Adrian Thorpe

ThorpyFX

12

Anne Varsanyi

JoJo Maman Bébé

28

Georgia Thorpe

ThorpyFX

12

Kayleigh Vaughn

HMV

114

Emily Thrupp

RDP Creative

105

Melanie Veerasingam

NBC Universal

67

Jonathan Tillery

William Lamb

97

Seetal Venga

Warner Bros. Discovery

83

Debbie Timbo

Primark

64

Mara Verze

Mattel

39

Kristin Tjulander

Rights & Brands

90

Ashleigh Veysi

Somerbond

89

Hannah Togwell

NBC Universal

67

Isobel Vickers

Next

97

Simran Tomer

Hamleys

76

Oliver Vilcans-Moody

Primark

65

Katy Tong

The Pokémon

Jasmin Virdee

Brand Alliance

47

Amelia Voice

STUDIOCANAL Kids & Family

18

Company International Genny Toure

80

The Pokémon Company International

81

Adriana Volpe

Mattel

38

Ben Townsend

Aardman

41

Betty Vongnarath

Global Merchandising Services

45

Katy Traill

Asda

37

Jayne Wadsworth

Erve Group

104

Lily Tregenza

NBC Universal

66

Jamie Wagman

Quest

95

Krista Tuchscherer

Sonia Friedman Productions

18

Rachel Wakley

Warner Bros. Discovery

83

THE LICENSING AWARDS 2026

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Name

Company

Table

Name

Company

Holly Walker

Jazwares

100

Rob Willis

Max Publishing

6

James Walker

Character World Brands

37

Alex Wilson

UK Greetings

12

David Walling

The Walt Disney Company

40

Chris Wilson

Reg & Partners

21

Joanna Walters

Character.com

35

Frances Wilson

Asda

37

Judy Ward

SIE

56

Ross Wilson

Grant Thornton

63

Pete Warton

Rubies International

20

Ingrid Wojcik

Fashion UK

78

Mat Way

Immersive Everywhere

9

Alex Wolfstein

True Toys

77

Nicola Webster

NJ Webster Consulting

1

Mandi Wong

Haleon

68

Carey Weeks

RFU

39

Ella Wood

WOW! Stuff

17

Sara Westby

Spin Master

42

Laura Wood

Bullseye

49

Gemma Westcott

The Walt Disney Company

103

Robyn Woods

Just Play

35

Alexi Wheeler

Wheel in Motion

21

Paul Wortley

Misirli UK

109

Lucy Whitamore

Jazwares

100

Matthew Wright

Play Press

28

Carla White

Funko

98

Sophie Wright

Next

104

Chantelle White

London Stationery Show

1

Ryan Wrightson

Magic Light Pictures

43

Jordan White

Tesco

95

Stephanie Wu

Formula 1

33

Sara White

Immersive Everywhere

9

Rachel Wyatt

Brands In

15

Ben Whittington

UK Greetings

12

Lucy Wynn-Jones

WOW! Stuff

40

Amarilis Whitty

Mattel

48

Andrew Xeni

Fabacus

96

Jesscia Wicks

BBC Studios

20

Christine Xin

Brand Licensing Europe

51

Shekinnah Wilberforce

Warner Bros. Discovery

82

Deniz Yarnell

Vanilla Underground

93

36

Jason Yarnell

Vanilla Underground

93

Emma Wilkins

Table

Katie Wilkinson

Authentic Brands Group

74

Sophie Yates

Bulldog Licensing

49

Amy Williams

P&G

25

Salvatore Zingrillo

Netflix

70

Mellieha Williams

Mattel

39

Nicole Williams

Netflix

70

Beth Williams-Jones

Tesco F&F

47

Byron Williamson

Spike Leisurewear

8

THE LICENSING AWARDS 2026

107

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www.lightfund-events.org/tickets 108_The Licensing Awards 2026.indd 1

27/08/2026 16:53

STILL AN OSTRICH? Last year we said don't be one.

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GOOD LUCK TO ALL OF TONIGHT'S FINALISTS.

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109_The Licensing Awards 2026.indd 1

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LICENSING FLIES HIGH WITH CHILDREN’S CONTENT JOIN THE TRANSMEDIA HALL AT THE BOLOGNA CHILDREN’S BOOK FAIR, WHERE LICENSING, GAMING, AUDIOVISUAL AND TOY MEET. 13-16 APRIL 2027 BOLOGNA, ITALY THE ONLY LICENSING EVENT DEVOTED TO CONTENT FOR CHILDREN, TEENS AND YA

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110_The Licensing Awards 2026.indd 1

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STAGE

THE LICENSING AWARDS • 2026

The Great Room

TO HELP YOU TO FIND WHO YOU’RE LOOKING FOR!

LA 2025 Table Plan.qxp_Layout 1 24/08/2026 15:25 Page 1

C

M

Y

M

Y

Y

MY

K

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