BEST RETAILER INITIATIVE

CRITERIA: This category is open to all retailers who have undertaken a specific development or initiative over the past year that was instrumental in increasing retail growth of gift products, e.g. through promotions, website activity, a staff training programme or a customer loyalty programme.

2023 Finalists

The Herbary, Troon For its Calling All Sock Testers promotion

Highworth Emporium, Highworth For its Shop Like A Royal At Highworth Emporium promotion

Lovely Libby’s, Rayleigh For its Christmas Gift Guide themed ‘Lives’

Maybugs, Bexhill-on-Sea, Eastbourne and Hailsham

For its Supporting Independents This Christmas campaign

Category sponsored by

Perrywood Garden Centre, Tiptree

For its Step Back in Time initiative

Serendipity House, Kirkham

For Its ‘Live Live’ event page