INSPIRED INNOVATION BRAND LICENSED PRODUCT OR RANGE AWARD

OPEN TO: This award recognises truly inspired product creation involving a brand licence. Entries could be for a single product, range (of any type) or experiential in nature. It could involve collaborations, but a brand licence (non-entertainment) has to be part of this. The entry has to have been on sale or visible in the UK between 1 January 2022 and 31 December 2022 though it could have had a presence elsewhere in the world too. All entries were judged on their inspirational innovation. Products/ranges could be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.