Stationery Matters Autumn/Winter 2026 by Max Publishing: Print, Digital Media + Events (London)

Autumn/Winter 2026

The sticker boom Inside stationery’s fast-growing trend

Make your mark

The rise of paint pens and markers

Licensed to inspire The enduring appeal of art and heritage brands

125

years of Jespers of Harrogate Celebrating an independent retail icon

Industry news

All the latest news and views

WELCOME

Stuck on Stationery Editor’s StationeryFest in Wigan was a real highlight for me. It was a sell-out event with more exhibitors than ever before. I also went to the official opening of Cass Art’s new King’s Cross store, where Shachihata hosted an interactive stamping table and LEUCHTTURM1917 offered notebook personalisation. My first London Autumn Pen Show was a revelation. I felt like a kid in a sweet shop and came home with a new TWSBI pen and plenty of ink to experiment with. I was also lucky enough to head to Milan in October for Stabilo’s showcase, getting a first look at exciting new products and the chance to discuss the company’s new strategy with CEO Michele Molon. Event manager Chantelle White has been just as busy on the road, and many of you will have spotted her at PG Live, Harrogate Home & Gift, Autumn Fair, Top Drawer Autumn and the London Autumn Pen Show. She’s been making the most of every opportunity to catch up with exhibitors, discover the latest launches and build momentum for London International Stationery Show 2027. And there’s plenty to look forward to on that front. Preparations are gathering pace for the next show taking place at the Business Design Centre on 11 - 12 May. While it may seem some way off, exhibitor space is already being snapped up, so now is the time to get involved if you’ve been thinking about it. Contact Chantelle at chantellew@max-publishing.co.uk to find out more and reserve your space.

In this issue we have a very special retailer profile of Jespers Of Harrogate, which celebrated 125 years in business in September. We caught up with Lynn Cummings, the manager and explored how the business has evolved over the years to make sure it continues to grow. Read more on pages 14-15. Stickers have become one of stationery’s biggest success stories, with demand growing well beyond the children’s market. “The speed of the growth has genuinely surprised us,” commented Hayley Ripley, head of marketing at Stone Marketing, which distributes Korean brand Suatelier and Japanese names Midori and Greeting Life. “I think the industry still underestimates how much joy something so small can bring. Stickers are tactile, affordable and the perfect pick-me-up purchase, and for retailers they offer a strong margin too. They’re small, but mighty.” Read more on pages 17-19. Acrylic paint pens and markers are emerging as a dynamic and fast-growing category, attracting consumers who want to explore painting without the barriers of brushes, palettes and traditional paints. We find out what is driving the category’s popularity and explore the latest product developments and trends on pages 28-30.

Comment Autumn/Winter 2026

Make your mark

The sticker boom

The rise of paint pens and markers

Inside stationery’s fast-growing trend

Cover image: POSCA

The summer and autumn months once again brought plenty of activity to the stationery sector, with the back-to-school season alongside a packed calendar of trade shows, consumer events, store openings and product showcases. It’s been a great reminder of the energy and passion that drives our industry, and at Stationery Matters we’ve been out and about too.

Licensed to inspire The enduring appeal of art and heritage brands

125

years of Jespers of Harrogate

Industry news All the latest news and views

Celebrating an independent retail icon

Max Publishing Ltd United House, North Road, London, N9 9DP e hello@max-publishing.co.uk w www.max-publishing.co.uk Subscribe at www.max-publishing.co.uk

Plus there’s the usual round-up of industry news (pages 6-13), including a look at Stabilo’s new strategy and this month our last word (page 31) belongs to Mark Cass, CEO and founder of Cass Art who discusses the growing appeal of stationery and the brands capturing customers’ imaginations. Enjoy the read.

@StationeryMatters

Michelle Urquhart, editor

@StationeryMatters

TOP: Michelle at London Autumn Pen Show with co-owner Michael Owen.. MIDDLE: Chantelle took part in the Shachihata stamp rally at Dulwich Picture Gallery’s exhibition, Hokusai: Thirty-six Views of Mount Fuji.

@StationeryMatters @StationeryMatters @StationeryMatters

BOTTOM: tickers are having a resurgence.

editor Michelle Urquhart

michelleu@max-publishing.co.uk

features editor Tracey Bearton

traceyb@max-publishing.co.uk

group editor Samantha Loveday

editorial director Jakki Brown

saml@max-publishing.co.uk

jakkib@max-publishing.co.uk

event manager Chantelle White

chantellew@max-publishing.co.uk

director Rob Willis

robw@max-publishing.co.uk

Publishers Jakki Brown, Warren Lomax, Ian Hyder, Rob Willis. ISSN 3050-2144

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11TH NOVEMBER

2026

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CONTENTS

Contents 28

This Issue 6-13

News: Company, brand, retail and more – the latest in the stationery sector.

14-15

Retailer Focus: 125 years for Jespers Of Harrogate.

17-19

Trend Watch: Inside the sticker boom.

21-23

Show preview: London International Stationery Show.

24-25

Focus On: The growth in art and heritage licensed stationery.

31 24

Guest column: What if stationery and books were never meant to be separated?

28-30

In Depth: The rise of paint pens and markers.

Last Word: Mark Cass, CEO and founder of Cass Art. Copyright 2026 Max Publishing. While every effort has been made to ensure the information in this magazine was correct at the time of publication, the publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. Viewers or contributors do not necessarily reflect those of the publishers.

14 5

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NEWS

Stabilo showcase reveals evolution of brand

TOP STORY Below: Stabilo is expanding its portfolio with digital accessories.

More than 150 Stabilo customers from around the world gathered in Milan on 19–20 October as CEO Michele Molon and the Stabilo team unveiled the company’s new Forward 2030 strategy, setting out a shift from a product-first to a brand-first approach. Over the two-day showcase, customers and journalists got the chance to see firsthand what this evolution of Stabilo looks like. “It is important that we take our customers on the journey with us,” Michele told Stationery Matters. “This is not a revolution of Stabilo, but an evolution. We have always focused on the product itself. Our new strategy is to put the brand at the centre, re-positioning Stabilo as a lifestyle label associated with colour, creativity and confidence.” A key part of this new direction is the appointment of singer-songwriter Mika as guest creative director. “This is very exciting for us,” said Michele. “Appointing Mika is an important step in strengthening Stabilo’s relevance across different audiences, with Mika contributing to the development of dedicated projects and products.” The new strategy aims to shift the focus from the functionality of the products to the broader brand identity, capable of communicating with design, fashion, beauty and lifestyle. Among the projects presented at the showcase was a collection of lipstickhighlighters created together with Kiko Milano; the Stabilo Boss Jewel, a collaboration with Swarovski on a

Stabilo Boss Plush is one of the new products to embrace the brand-first philosophy.

limited luxury edition of the highlighter embellished with Swarovski Zirconia; and the Stabilo Boss Plush, giving the iconic product a plush tactile finish in gentle pastel colours. And there is more to come. Stabilo’s transformation will also be seen commercially, with the development of new distribution channels consistent with its lifestyle positioning. At the end of September at the TFWA World Exhibition in Cannes, Stabilo presented the concept for its entry into travel retail, opening discussions with international partners in the sector. As well as travel-themed creative kits, Stabilo also showed its new range of digital accessories. From a digital stylus for writing and drawing on tablets to USB charging cables and other practical essentials, the

range brings the comfort, function and colour Stabilo is known for into the digital world. “The travel expo went Michele Molon. exceptionally well,” said Michele. “We had great feedback and were visited by most of the major travel retailers. The creative kits got a lot of attention, but it was the digital tech that really captured everyone’s eye. We have taken three of our most iconic colours – bold pink, green and yellow – and applied them to a range of ergonomic, colourful tech accessories for everyday digital life.” Reflecting on the two-day showcase in Milan, Michele described the event as “very positive”, highlighting the encouraging feedback from retailers on the brand’s new strategy. “They can see the benefits of what we’re doing with the brand and how we want them to come on that journey with us. It’s a very exciting time ahead.”

UOE launches tech repair service UOE has unveiled its first Stamp Tech Hub at its store in Hertford, bringing together stationery and gift shopping, a Post Office, banking and a tech repair service. The newly refurbished store offers same-day device repairs, refurbished technology and expert support for smartphones, tablets and laptops. The launch forms part of UOE’s wider focus on keeping essential services accessible to local communities, combining

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established services with new technology support under one roof. The news comes as UOE announces that a brand-new Stamp Store, Post Office and Stamp Tech Hub will be opening in Brent Cross Town in November. “Our new store will bring together everything that makes Stamp unique: gifting, greetings cards, stationery, print and photo services, alongside everyday

The Stamp Tech Hub will be rolled at more Stamp stores over the next year.

essentials such as banking, travel money, parcel services and a full Post Office,” said Elliot Jacobs, CEO of UOE Stores on his Linkedin page. “We’re also excited to introduce our Stamp Tech Hub, offering expert device repairs, accessories and tech support.

NEWS

TOP Shachihata hosts stamp rally at STORY Dulwich Picture Gallery

Hokusai: Thirty-six Views of Mount Fuji at Dulwich Picture Gallery is an exhibition celebrating the work of one of Japan’s most influential artists, Katsushika Hokusai. Among the highlights for visitors is an interactive stamp rally hosted by Japanese stationery

The exhibition features the work of Katsushika Hokusai

brand Shachihata, inspired by Hokusai’s iconic woodblock print, ‘The Great Wave off Kanagawa’. Chantelle White, manager of London International Stationery Show and Shunyan Ho, UK and Ireland business development manager for Shachihata EU, were among the first to take part in the stamp rally as the exhibition welcomed its first visitors. “I’ve been working directly with the museum team on the project, so it is great to see it coming to life at the

exhibition,” Shunyan said. “The visitors on the opening night (Monday 19 October) really enjoyed the stamp rally experience and it is a wonderful keepsake for people to take home. It’s the first time we’ve hosted a stamp rally within a museum exhibition in the UK and hopefully there will be more to come.” For Shachihata, a Japanese brand, being part of a project celebrating Japan’s artistic heritage makes this collaboration particularly special.

Visitors to the exhibition taking part in the stamp rally.

HOKUSAI: Thirty-six Views of Mount Fuji is open at Dulwich Picture Gallery until 17 January 2027.

On the road with Staedtler in France

Good Tuesday launches Design Museum collection

New book celebrates the art of sending letters

The Staedtler roadshow started in Paris on 29 September and travelled to Bordeaux, Nantes and Rennes, returning to Paris on 9 October, bringing creativity, workshops and product demos to the streets of France. Staedtler met the creative communities in several French cities in its specially designed bus. The panels folded down to reveal a giant mural inside that visitors could colour in, testing out the new products from the Design Journey and Artist Series. Bruno Graffer, artist and partner of Atelier Staedtler was at the Paris event, running workshops and product demos. Visitors to the pop-up experience could also spin the wheel of luck to win prizes and surprises.

British stationery brand Good Tuesday has partnered with the Design Museum to launch a bold new collection of calendars, planners, notebooks and paper planning tools. The collection brings together Good Tuesday’s clear, functional approach to planning with the graphic work of British designer and printmaker Paul Farrell, originally created for the Design Museum’s visual identity. “As a small British brand, partnering with the Design Museum is both surreal and deeply meaningful,” says Michele Ferron, founder of Good Tuesday. “It’s a chance to show that beautiful, useful everyday design has a place in the wider cultural conversation, and that Good Tuesday belongs in it.”

The Staedtler bus brought creativity to the streets of France.

Good Tuesday’s new collection with the Design Museum.

Martina Calvi, author of The Art Of Snail Mail hosted a pop-up shop at London’s Choosing Keeping in October showcasing her signature stationery collection and celebrating the launch of her new book. Sydney-based Martina who is also the founder of Martina’s Tiny Store – which sells custom stickers, washi tapes, and pocket journals – hosted the pop-up at Choosing Keeping, her first one in the UK. “Choosing Keeping is truly a unique place, full of intentional detail, and therefore the perfect home for our very first Martina’s Tiny Store London pop-up,” she wrote on Instagram. The Art of Snail Mail aims to inspire a return to handwritten correspondence, combining letter writing with paper crafts and creative mail art. The book offers a guide to creating personalised post, from handmade envelopes and wax seals to more elaborate projects designed to make sending and receiving letters a creative Martina Calvi’s book features 20 projects experience.

that readers can do.

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London Autumn Pen Show smashes previous records Held over 10 – 11 October at London’s Novotel Hammersmith, the London Autumn Pen Show was a record breaker in terms of vendors and visitors. Hundreds of people queued prior to the opening on Saturday morning to get into the show which Michael Owen, who owns the show alongside Vince Coates described as “the busiest one yet. Size is not everything but we broke all records this year, with more vendors than any other UK Pen Show and more visitors than any other show. Thanks to you the visitors and vendors, it was an amazing friendly show.” There were more than 230 tables of writing instruments, stationery, accessories, inks, notebooks and much more at the show. The London Autumn Pen Show is the largest of the six UK Pen Shows, and is a beacon for fountain pen enthusiasts, collectors and general stationery lovers. It was a busy show for Manuscript Brands, with the Tom Hessin range. As well as the writing instruments, the company also had on show its new lifestyle range

featuring watches, caps and sunglasses. “The show was buzzing, certainly that first day where hundreds came to the venue,” said Charlie Stockbridge, managing director of Stationery Manuscript. “For us, it is Supplies’ Sarah Laker. a great opportunity to Charlie Stockbridge on the Manuscript stand. see and talk to the end boxes, which had sold out by lunchtime consumer. What is exciting is the Tom on Saturday. She also had the DIY Kaweco Hessin brand is growing in recognition pen press, which along with the rest of as a brand and repeat customers come the Kaweco range was extremely popular specifically to see us. This always inspires with visitors. myself and the team to keep making even Michael Want, chief operating officer more new product.” of London Graphic Centre visited on Stationery Supplies owner, Sarah the Sunday and told Stationery Matters: Laker echoed the comments of Charlie, “The show really highlighted the strength saying that the show was one of the of the community surrounding pens busiest she has been to. “We didn’t stop and stationery. The passion, knowledge on the Saturday,” she said. “It was go, and enthusiasm for the category is go, go right from opening until close. remarkable, and it’s encouraging to see Sunday was busy too, but not as intense as the Saturday!” Sarah brought 50 of the so many people engaging with specialist brands and products.” limited edition Legami Halloween blind

Huge support for Stationery Icons book Chris Leonard-Morgan’s Stationery Icons has launched to widespread acclaim from across the industry. The 304-page hardback explores 600 years of stationery history through 100 iconic brands, from the early days of papermaking and writing instruments to the brands behind the stationery products we use today. Developed with editorial participation from the featured companies and the Worshipful Company of Stationers and Newspaper Makers, the book draws on private archives, previously untold stories and photography rarely seen outside the businesses themselves – tracing how ordinary objects came to carry such outsized personal meaning. “The reaction to the book has been amazing, and everything I could

TOP STORY

Chris Leonard-Morgan and his new book.

have hoped for... and more,” Chris told Stationery Matters. He took a stand at the London Autumn Pen Show where “we sold a good number of copies, including to people from USA, Germany, Italy and Australia. It was lovely to hear the comments from visitors: No ordinary book… magnificent…remarkable…fantastic…a beautiful book…a visual feast. It was wonderful to watch the reaction of people just leafing through the book.”

West Design reveals Mr Men and Little Miss collection West Design’s new Mr Men and Little Miss collection brings the characters into the world of arts, crafts, and stationery. It includes paint-bynumbers, cross-stitch, embroidery, and needlefelting kits, alongside scrapbooks, notebooks, and sketchbooks. Jo Bray, West Design’s managing director of sales and marketing, sees the opportunity in the connection people already have with the characters. “Mr Men and Little Miss are the sort of characters people remember with real affection. They’re part of growing up, and then, years later, you find yourself sharing them with your own children. That’s a lovely starting point for a product offering because the connection is already there. Our job is to give people new ways The new Mr Men and Little Miss collection from West Design. to enjoy it.”

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REAL PEOPLE. REAL PRODUCTS. REAL IMPACT.

"To me retail is about joyful purchases. I love that moment when I see a product that sparks joy in me, and then seeing that same spark of joy translate to the customer." Jason Billings-Cray, John Lewis & Partners, Partner & Buyer

R.S.V.P. to reserve your place

04_PP Halloween 2026.indd 1

12/10/2026 10:27

NEWS

TOP Retailers shortlisted for BOSS Awards STORY

The BOSS Awards recognise and celebrate excellence within the UK business supplies industry. Among the list of awards to be given out at the ceremony is the Independent Retailer of the Year, with five retailers on the shortlist: Stationery Supplies in Marple and Wilmslow, Meraki Colour in Oswestry, The Pen & Paper Stationery Co in Cardiff, Morgan’s Stationery in Kentish Town, London and Booghe Toys in Birmigham. Laurie Jones and Sam Thurston, owners of Meraki Colour said: “We were delighted to receive the news that we had been nominated for independent retailer, and over the moon to have made it to the shortlist. We’re both excited to attend the awards ceremony in Manchester next month, bringing along Becca, our new valued member of the team.” Sanjay Sakeria, director of Morgan’s Stationery commented: “We are incredibly proud to have been shortlisted for the BOSS Awards this year. We have been a part of the

Winter releases from Kaweco

local community for over 30 years and have built great relationships with local people, businesses, and schools. This is especially true of CFBL (Collège Français Bilingue de Londres), with whom we have cultivated a strong relationship, supplying the school with many items from ExaClair, while pupils also come into the shop to buy not only school supplies but also fun items such as Legami pens.” Alongside the Independent Retailer of the Year, there are numerous other categories, with ExaClair making the shortlist in two categories; the Brand Excellence Award for Excompta and the Outstanding Team of the Year. The Pilot Pen Co is also on the shortlist for Campaign of the Year for its Young City Poets Programme in collaboration with the National Literacy Trust. The winners will be announced in a ceremony at the Kimpton Clocktower Hotel in Manchester on 26 November.

Pilot Pen’s OOH advertising took young people’s work to a wider audience in its Young City Poets Programme.

Kaweco is expanding its Sport range for winter 2026 with two new Lunar Sport colourways and a new Bordeaux finish for its Piston Sport AL fountain pen. The new Lunar Sport editions are light purple and shadow purple, both featuring Kaweco’s iridescent pearl finish but offering contrasting takes on the colour. The second winter 2026 launch is the Piston Sport AL Bordeaux, which combines a deep red anodised aluminium body with gold detailing. The piston-filling pen features an integrated ink chamber and tinted ink window, allowing users to fill it directly from a bottle without the need for cartridges or a converter. Its compact piston mechanism holds approximately 1ml of ink.

New koala collection from Legami

Crayola’s adult colouring range lands at retail

Sleeping la Vida Loca is the latest collection from Legami, featuring a sleepy koala in a new erasable pen, silicone pencil case, key ring, plushies, socks and tech. Legami’s newest character is featured across a selection of products, including an erasable pen, retractable ballpoint pen, novelty animal-topped pen and a two-in-one silicone pencil case. The wider collection also includes a koala coin purse with key ring and soft plush accessories. Designed to combine everyday practicality with Legami’s signature character-led appeal, the range offers retailers a selection of giftable stationery and accessories for fans of cute designs.

Crayola is expanding beyond its traditional children’s market with the launch of All Grown Up, a new range designed specifically for adults seeking screen-free creative activities. Positioned around relaxation, mindfulness and self-expression, the collection includes dual-ended alcohol markers, colouring books and paint markers aimed at consumers looking to unwind, reconnect with creativity or enjoy craft-based social gatherings.

The new Lunar Sport colours for winter.

Sleeping la Vida Loca is Legami’s newest launch.

10:27

The BOSS Awards are announced at a glitzy award ceremony in November.

Tapping into the trend of cosy colouring, Crayola’s adult range is rolling out in the UK.

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THE BLOOM ROOM

CREATIVE PAPER & CRAFT SUPPLIES

FOLIA DI Y CORNER SHOP

VISIT US AT THE LONDON STATIONERY SHOW 11-12 MAY 2027

NEWS

Oneministore opens shop in Cheshire The online Japanese stationery and lifestyle retailer has opened a shop in the newly renovated Northwich Market in Northwich, Cheshire. Founded in 2023, oneministore began as a stationery and gift stall at weekend markets around Manchester and Cheshire west, and has grown steadily ever since. Its stationery collection brings together the best from Japan and east Asia, including stylish writing tools, unique planners, decorative stickers and character-themed pieces inspired by beloved names like Sanrio, Moomin, Studio Ghibli and Snoopy. Alongside that, it carries a range of home accessories with a touch of Japanese and Korean style. As well as online sales, the business participates in StationeryFest and London Pen Show. And on 18 September it opened its first permanent shop Northwich. “I still remember 17 September, three years ago. That was the day oneministore

ran its very first market stall in Sale, Manchester, and the day our story officially began,” said Kennis Lai, founder of oneministore. “Over these three years, at markets, StationeryFests and Pen Shows, so many of you became friends. That connection is what a physical shop gives you that an online store never quite can. “People often ask me, running a market stall is unpredictable, tiring, and full of limitations, so why not just focus on the online shop? For oneministore, letting people experience things in person has always been the whole point. The online shop came later, simply to make things easier so everyone can still shop with us whenever you need to. “I never dared dream of having my own shop, it always felt so far away. Then this opportunity came out of nowhere, and after a lot of back and forth, I remembered my own motto: live in the present. So why not take the leap?

StationeryFest x CreativityFest coming to Wigan This is another B2C event, from Bex Cross, founder of StationeryFest, PlannerFest and JournalFest. StationeryFest x CreativityFest is the ultimate sanctuary for makers, crafters, and analogue lovers, a welcoming home for anyone passionate about tactile, hands-on hobbies and offline creative expression. Taking place on Saturday 14 November at The Edge in Wigan, Greater Manchester, this oneday-only festival brings together the best of StationeryFest but also expands beyond paper and pens. It brings together a vibrant ecosystem of planners, journallers, scrapbookers, papercrafters, artists, handicrafters, makers, grannycore enthusiasts,

and creativity appreciators. With independent maker stalls, interactive creativity stations, and immersive workshops, the event provides an inspiring space to discover unique supplies, learn new handicrafts, and connect with a passionate community of fellow creators. Tickets are selling quickly, and if they are anything like the July StationeryFest tickets, will be sure to sell out completely.

TOP STORY

Oneministore is now open in Northwich.

Licensed characters are popular with customers.

Calendars with a Japanese aesthetic.

IN BRIEF... Caran d’Ache has introduced a new Prismalo Aquarelle portrait set. The new portrait set is a focused Prismalo Aquarelle portrait set from Caran d’Ache. palette designed specifically for portrait work, bringing together six carefully selected colours for exploring skin tones, contrasts and unique expressions. Stone Marketing has added Japanese stationery brand Anterique to its portfolio, bringing its range of slim, vintage-inspired pens to its offering. The addition strengthens Stone Marketing’s Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler’s Company and Yup. Australian stationery and gifting retailer Typo is exiting the UK after 10 years, with all stores and online operations expected to close by early 2027. It has cited persistently high rents, rising operating costs and disappointing sales as reasons for its decision to leave the British market.

Like StationeryFest, the new event will feature strongly hands-on activities for visitors to take part in.

Informa has announced plans to acquire global competitor Clarion Events, owners of exhibitions that include Top Drawer and Harrogate Home & Gift, among the most attended shows on the gift and home industry’s calendar.

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RETAILER FOCUS – JESPERS OF HARROGATE RIGHT: Jespers has been a mainstay of Harrogate’s high street for 125 years

INSET RIGHT: Lynn Cummings celebrated 30 years with Jespers in 2024.

125 years of reinvention

Few independent retailers can claim 125 years on the high street. For Jespers of Harrogate, reaching this remarkable milestone is testament to a business that has continually adapted to changing markets while remaining true to its core values of quality, specialist knowledge and personal service.

J BELOW: Local gifts from Emma Ball cater to a passing tourist trade.

espers of Harrogate started out as an engraving business in 1901, run by Foster Barrett Jesper from an attic workshop on Prospect Crescent. Through two world wars, the rise of the internet and a global pandemic, Jespers has continued to operate, repeatedly evolving to remain relevant. “There are many reasons why Jespers of Harrogate has kept going for all these years,” says manager

Lynn Cummings, who joined the business in April 1994. “The business has reinvented itself over the years, starting out as an engravers, then progressing to rubber stamps and duplicating. In the 1950s, fine writing, stationery and office supplies were introduced, with office furniture and artists’ materials following in the next couple of decades. Over the last few years we have been concentrating on our gift ranges and growing this department” This willingness to respond to changing customer needs has been central to the business’s success. Rather than clinging to its original products, Jespers has concentrated on areas where experience and specialist knowledge make a difference. “Jespers has combined tradition with innovation and adopted new technology along the way, from

machine engraving and expanding retail ranges to embracing online retail and social marketing,” Lynn explains. The business also benefits from its strong local roots, accessible town-centre location and longserving team, whose knowledge and customer relationships have helped preserve its reputation over generations. “Jespers has never been just about transactions,” says Lynn. “It’s about building lifelong relationships with customers. Some who have moved away from Harrogate still order from us, while others make a visit to the shop part of every trip to the town. We also have parents bringing in their children because their own parents brought them here.” Its ownership changed in 2019, when, after 118 years of Jesper family stewardship, the family retired and

CATERING TO THE TOURIST

Harrogate is a magnet for tourists and with its location right in the centre of town, Jespers sees a lot of tourists through the doors. “We have a display area right at the front of the shop which we stock with Yorkshire products like toffee, candles, cook books, keyrings, magnets and much more,” says Lynn. “We try to source local wherever we can. Not only does this attract the passing tourists, but many of our regulars will also come in looking for a local gift to send to friends and family.”

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RETAILER FOCUS – JESPERS OF HARROGATE the Vickers family took over. The new owners have invested in developing the business for the future, building on its established reputation while introducing fresh ideas and product categories. When Lynn joined Jespers in 1994, it was a traditional stationery shop. Over the following decades, both the business and the wider stationery industry underwent considerable change. “Through the 1990s some of the older services, such as engraving and machine repairs, started to disappear,” she recalls. During the early 2000s, Jespers moved away from its commercial office supplies roots to become a specialist high-street retailer. New categories were introduced, including jewellery, luxury bath and beauty products, and gifts for all ages. Over the past seven years, the business has continued to build on these ranges, broadening its

appeal while retaining its fine writing and stationery heritage. “For a shop like Jespers, the reason for visiting has definitely shifted from going to purchase a particular product to now coming in for the experience. Customers like to come in to browse and have a chat,” says Lynn. Online shopping has transformed consumer behaviour, making research and price comparisons easier than ever. Against this backdrop, independent retailers must offer something beyond competitive pricing. For Jespers, that means creating an experience that combines knowledgeable advice with the opportunity to see, touch and try products before buying. “Customers are delighted when they visit the shop and can touch a product, test it and receive expert advice, which is something purely online retailers cannot replicate.” This is particularly relevant to fine writing, where customers may appreciate guidance when choosing a pen, as well as gift buying, when shoppers are often looking for something distinctive but may not have a specific product in mind. “Jespers can offer something that the multiples struggle to reproduce. We have an experienced team, specialist products and a trusted local reputation,” Lynn explains. Gift ranges have emerged as Jespers’ strongest growth area in 2026. The business has introduced an expanding selection of products, from

MY FAVOURITE MEMORY OF JESPERS

“There are so many memories that have taken place over the years but the highlight of my career was selling a £10,000 limited edition Montegrappa fountain pen to one of our valued pen collectors and the joy that this customer had when receiving the pen.”

MY FAVOURITE STATIONERY PRODUCTS

“Every day I use my Filofax A5 leather organiser at work and would be lost without this; it is such a valuable item to me. I also have a Lamy chrome ballpoint pen that I was gifted many years ago by David the Lamy rep, and it always goes everywhere with me.”

luxury bath and beauty items to socks, jewellery, velvet products and gifts for all ages. “The most popular ranges in the shop this year have most definitely been our gift ranges,” says Lynn. “These resonate with our customers as we source a variety of good-quality products that you cannot find in the multiples.” The expansion also demonstrates how an established stationery retailer can diversify without losing sight of its identity. Fine writing and specialist stationery remain part of the business’s foundations, while complementary gift categories create additional reasons for customers to visit and discover something new. Jespers’ approach is also informed by an ongoing focus on the business itself. Despite challenging conditions across retail, Lynn says the store’s performance continues to grow year on year. “Footfall in the town centre of Harrogate this year has been buoyant compared to the national trends. At Jespers we are pleased to say that our business is growing year upon year, and that is down to analysing data, listening to our customers, working closely with the Jespers team and sourcing new and exciting products for the shop.” With 125 years of trading behind it, Jespers is focused firmly on the future, with growth expected across both online and in-store sales, alongside the introduction of new gift categories. “We will continue to grow this wonderful business. We will be sourcing new products and expanding all our ranges, especially the gift ranges. I am definitely feeling optimistic for 2027 and looking forward to working with the team to enhance the shop and continue its growth,” Lynn sums up.

ABOVE LEFT: Fine writing instruments remain at the heart of the business. ABOVE: Giftware is a growing category, like these ceramic jugs from Belly Button Designs.

LEFT TOP: Who remembers these?! Office machines were big business back in the 1980s.. LEFT MIDDLE: The pen counter in the 1980s. LEFT BOTTOM: Jespers in the 1960s. BELOW: Jespers carries a full range of art supplies.

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29/09/2026 12:05

TREND WATCH: STICKERS

Stuck on you

Stickers are enjoying a resurgence in the market, and not just with children. Adults are rediscovering the joy of stickers and using them for journalling, scrapbooking and personalising everyday possessions.

tone Marketing has seen just how big the market for stickers has become. The distributor, whose portfolio includes Korean brand Suatelier and Japanese names Midori and Greeting Life, sold an impressive 240,000 Suatelier stickers in its first year working with the brand. “Stickers have become a really significant category for us,” says Hayley Ripley, head of marketing at Stone Marketing. “Journalling and junk journalling have really taken off, and stickers are at the heart of both. There’s also a growing love for Japanese and Korean stationery in the UK, which has brought a whole new level of design and quality to the category. Stickers are simply a fun, easy way for people to express themselves.”

The sticker customer is no longer defined by age. While children remain enthusiastic buyers, adults are increasingly embracing stickers as a creative outlet, a collectible hobby and a way to personalise their belongings. Ella Leadbetter, founder of online retailer The Terry Turtle Co., has seen particularly strong interest from adults in their 30s and 40s who enjoy journalling, scrapbooking and memory keeping. “There is a lovely sense of nostalgia surrounding stickers. For many of us, collecting stickers was something we enjoyed as children, and now we’re rediscovering that same joy as adults,” she says. At Oneministore, which trades at markets, online and now from a store in Northwich, Cheshire, founder Kennis Lai reports a similarly broad customer base, ranging from around 10 to 50 years and beyond. “Many of our customers share the same hobby: journalling. People find a real sense of calm when they’re absorbed in their journals, whether they’re writing or creating paper and photo collages. They use lots of stickers to decorate their notebooks and to capture what’s

12:05

happening around them, even the weather or how they’re feeling that day.” Amy Marson, founder of online retailer Suteki Stickers, has noticed a growing audience for individual vinyl stickers. Although sticker sheets remain popular with planners and journal enthusiasts, customers are increasingly buying several standalone designs in one purchase. “From what I’ve seen at events, there really doesn’t seem to be an age limit when it comes to loving stickers,” says Amy. “I see people of all ages and genders buying them, including lots of people who wouldn’t necessarily consider themselves stationery or planner fans.” She has also noticed more men buying stickers for their own journals, water bottles and other possessions, suggesting the category’s appeal is extending well beyond its traditional audience. Japanese, Korean and other east Asian stationery brands have played a significant role in the growth of stickers in the UK. At Stone Marketing, Hayley says shoppers are particularly drawn to cute, characterful designs and products that feel collectable. “There’s a real fascination with the culture too, and a lot of the designs feel collectible, so people come back again and again to add to what they’ve got.” The Terry Turtle Co. stocks Suatelier among its sticker offering with Ella saying: “Japanese and Korean stationery brands are having a significant influence on the growing popularity of stickers, particularly

LEFT: Oneministore recently opened a new shop in Northwich in Cheshire specialising in stickers from east Asia

BELOW LEFT: Stone Marketing notes that cat stickers – like these ones from Midori – are best sellers. BELOW: Single vinyl stickers are increasing in popularity according to Suteki Stickers.

www.stationerynews.net

TREND WATCH: STICKERS

KNOW YOUR STICKERS STICKER SHEET: A collection of stickers arranged on a single backing sheet, often grouped by a theme, colour palette or illustration style.

VINYL STICKERS: Individual stickers typically made from durable, flexible vinyl, available in a wide range of designs, from illustrations and slogans to characters and logos.

ABOVE: Suatelier is known for its aesthetic sticker sheets, which The Terry Turtle Co’s customers love.

within the journalling community. They offer such a wonderful variety of designs, from cute and playful illustrations to more delicate, minimalist aesthetics, and I think customers are really drawn to the creativity and attention to detail that goes into them.” Oneministore imports many of its brands directly from Asia including Mind Wave, World Craft, BGM and Furukawashiko from Japan, alongside Taiwanese names such as MU Lifestyle, Ours Studio and Deer Forest. Mind Wave is particularly successful at Oneministore, thanks to its frequent new releases and breadth of themes. “Japan and Taiwan both have very strong journalling styles, which can be quite different from what we see in the UK,” says Oneministore’s Kennis. “This influence is clearly driving demand. Customers are now buying Japanese stickers with fun, quirky designs. Thanks to all the sharing online, they’re also becoming aware of award-winning products, such as those recognised at the Japan Stationery Awards, and they come to us looking for them.” Away from east Asia, American brands Pipsticks and STICKII, and Canadian brand TheCoffeeMonsterzCo are popular with Suteki Stickers’ customers with Amy saying: “TheCoffeeMonsterzCo has a really enthusiastic customer base, but Pipsticks and STICKII are always popular too, along with the independent artists I stock. I find people often have their favourite brands or artists and will come back to see what new designs have been released.”

FLAKE STICKERS: Packs of individual, pre-cut stickers. Popular in Japanese stationery, they are easy to mix and match, share or carry around without needing to cut designs from a sheet.

STICKERS ON A ROLL: Stickers supplied on a continuous roll. Often sold by the sticker or in small quantities, they are an affordable way to build a collection.

STICKER BOOKS: Books containing multiple pages of stickers, often organised around a theme, style or creative activity.

PUFFY STICKERS: Raised, padded stickers with a soft, three-dimensional feel. Big in Japan and becoming more popular in the UK.

TRANSFER STICKERS: Designs transferred onto a surface by rubbing the backing, leaving the image looking like it has been printed directly onto the material.

International influence, however, does not mean consumers are interested exclusively in overseas brands. Tessa Sowry-Osborne, founder of The Stationer – selling online and from a store in south east London – stocks Japanese and Korean names including Greeting Life, Midori and Suatelier, but also champions

independent British illustrators such as Hollie Fuller, Grumpy Nook and Victoria Catten. “I love being able to support and buy stickers from illustrators that I love and then share their work with my customers,” she says. Tessa reports strong sales across sheets, individual vinyl stickers and sticker books, but she mostly

TREND WATCH: STICKERS sells stickers on a roll, sold by the square, in the shop. “Kids love that their parents let them choose a few squares (without having to spend too much!) and adults love the nostalgia of it.” Tactile products are another opportunity. Hayley from Stone Marketing identifies puffy stickers as a growing area, describing them as eye-catching, tactile and highly giftable. She also points to cats and cute characters as reliable sellers. “People are crazy for cats! Anything with a cat on it flies off the shelves,” she says. Meanwhile, publisher Skittledog has demonstrated the potential of sticker books as a substantial product in their own right. Business manager Roly Allen reports that The Ransom Note Sticker Book has sold well over 100,000 copies. “Its success comes down to retro graphics inspired by newspapers and magazines, flexible uses ranging from journaling to birthday cards, and value for money; the book contains more than 2,000 stickers.” Roly says demand was originally driven by the junk journal phenomenon but it’s now going broader than that as more people get into putting stickers on everything (phones, water bottles etc) and retailers pick up on how delightful sticker books are.

LEFT TOP: The Stationer does really well with stickers on a roll. LEFT BOTTOM: Victoria Catten is a British artist stocked by The Stationer.

BELOW: The Ransom Note Sticker Book is a top seller for Skittledog.

“At this point we have a range of over 20 sticker books – something for everyone – with more coming out all the time,” says Roly. “We have some lovely concepts that jump onto contemporary trends, but you’ll have to wait and see what they are.” Across distribution, retail and publishing, stickers have moved beyond a children’s novelty to become

an accessible, highly personal creative product. “The speed of the growth has genuinely surprised us,” comments Stone Marketing’s Hayley. “I think the industry still underestimates how much joy something so small can bring. Stickers are tactile, affordable and the perfect pick-me-up purchase, and for retailers they offer a strong margin too. They’re small, but mighty.”

LEFT TOP: Puffy stickers from Greeting Life. LEFT BOTTOM: Stickers sheets on display at Oneministore.

RETAIL VIEWPOINT: EVA KIRILOF, MARKETING MANAGER, LONDON GRAPHIC CENTRE “Stickers are performing exceptionally well for us. Our customer base is quite diverse, ranging from journallers and sticker collectors to tourists looking for a little souvenir to take home. “With junk journaling being so popular these days, stickers have become more of a staple than a passing trend. Cute stickers, organisational stickers, themed designs, food and coffee motifs, travel-inspired stickers – there’s a market for all sorts, and in

our experience, the more niche and distinctive the designs, the better.”

ABOVE: One of the many sticker spinners at London Graphic Centre.

www.stationerynews.net

10-12 January Olympia, London

YOUR NEXT EDIT STARTS HERE Discover 500+ design-led brands at the home of curated sourcing for contemporary retailers.

Image credits: James Ellis and The Printed Peanut

LONDON INTERNATIONAL STATIONERY SHOW 2027

Get ready for the show! Returning to the Business Design Centre on 11–12 May 2027, London International Stationery Show brings together the latest products, trends and opportunities across the stationery, arts, crafts, paper and writing instruments sectors. It’s a must-visit for anyone in the industry.

t was another record-breaking year at London International Stationery Show this year with more visitors and more exhibitors than ever before. Right from the doors opening, the show was buzzing with activity, as buyers, retailers and wholesalers explored the stands, discovered new products and, importantly, got down to business. It was fantastic to see the industry coming together in such numbers, with the strong turnout from both visitors and exhibitors offering an encouraging sign of a buoyant and thriving stationery sector. Among the many retail buyers who were inspired by the 200-plus exhibitors were Card Zone, Cass Art, Cult Pens, Dobbies, Flying Tiger, Fortnum & Mason, Harrods, Jarrolds, John Lewis, London Graphic Centre, M&S, Morrisons, Hobbycraft, Liberty London, National Trust, Next, Papier,

Pen Heaven, Postmark, Ryman, Sainsbury’s, Science Museum, Scribbler, Selfridges, Tesco, TG Jones, The Works and Waterstones, as well as independent retailers from up and down the country. Plans are now well under way for the 2027 edition of the show, which attracts the biggest UK and international brands, through to exciting new designers and innovative start-ups, all under one roof giving visitors the chance to explore an exciting edit of new products and names alongside recognised bestsellers. “The 2027 show is already shaping up to be even bigger than last year,” enthused Chantelle White, event manager for London International Stationery Show. “We’re over 70% sold already, which is well ahead of where we were at this point last year. It’s really exciting to see so much enthusiasm for next year’s show, and we’re looking forward to bringing the industry together for another brilliant event. If you’re thinking about exhibiting, now is the time to book your space to avoid missing out.” Some of the leading brands already signed up for 2026 include: A-Journal, Alligator Product, Artline & Xstamper, Blueprint Collections, BlueSky Designs, Carousel Calendars,

Charfleet Book Bindery, Colart UK, Crayola, Cre8 Direct, DalerRowney, Designworks Inc, Edding, Exacompta Clairefontaine, Folia Paper, Hamelin Brands, Jacksons, Jakar International, JPT Europe, Kaweco, LEUCHTTURM1917, Main Paper SL, Manuscript & Manuscript Brands, Maped Helix, Mitsubishi Pencil Co UK, N Smith Box, Nu:notebooks, OLO Markers, Paper Projects, Paperblanks, Pebeo UK, Pentel, Premier Stationery, Puckator, Pukka Pads, Pyramid International, Royal & Langnickel, Royal Talens, Semikolon, Silvine/ Artgecko, Snopake, Stabilo, Staedtler, Stone Marketing, Tallon International, The Lucky Bag Co, The Pilot Pen Co, Turnaround, Ultratape, West Design Products, Wigston Global, William Lamb, Writech UK and Zebra Pen. Paperblanks, an imprint of Hachette UK will be back in 2027, debuting its spring 2027 releases, including its first collaboration with the MET Museum and its royal embroidery collection, as well as an iconic pop culture IP with the new Batman collection. “We always enjoy attending this event, as it offers a vital connection with our customers and an opportunity to discover the latest stationery trends,” says Rebecca Cobbold, sales director – non trade for Hachette UK.

ABOVE: The show is a great place to see and try all the latest new products from leading brands.

LEFT: Visitors can get hands on and try out new products.

www.stationerynews.net

11-12 MAY 2027 BUSINESS DESIGN CENTRE ISLINGTON, LONDON

The ultimate destination for stationery products

Save The Date! www.stationeryshowlondon.co.uk Last stands remaining, please contact Chantelle White: chantellew@max-publishing.co.uk

Max Publishing, United House, North Road, London, N7 9DP

LONDON INTERNATIONAL STATIONERY SHOW 2027

A regular for many years, Manuscript Brands will be showing all its latest developments. “It’s definitely one of our favourite events of the year, and is always a joy to catch up with our customers and showcase what’s new across our brands,” says Alexandra Beaman, head of brand. “On the back of Tom Hessin’s recent success, the team has been preparing for the year ahead with lots of new development underway. Cross, Sheaffer, LEGO and Diplomat newness will also all be on display on our usual stand.” Another regular is Staedtler and Rachel Owen, head of marketing commented: “We’re really looking

forward to exhibiting at the show. It’s always a fantastic opportunity to connect with key customers, strengthen relationships and showcase what’s new from Staedtler. Next year, we’re particularly excited to unveil our new licensed product ranges for 2027, alongside our plans for our 2027 back to school campaign. “With so many customer meetings now taking place online, the value of meeting face-to-face is greater than ever. The show provides a brilliant opportunity to have meaningful conversations, share ideas and explore new opportunities together. We’re looking forward to another successful show.” One of the highlights for many visitors is the show’s Boutique Collection; a carefully curated section centred around innovation with quirky, independent suppliers presenting their product offerings. This year the section expanded to include even more suppliers, and it looks like there’ll be even more exhibitors in the 2027 edition. Among those exhibiting next year are A-Journal, Amy Britton, Andhand, Apple & Clover, Ashridge Arts & Crafts, Batik Ying, Brainbox Candy, Coffeenotes, De Kempen, Dodolulu , Emily May, Esterbrook, Ferris Wheel Press, Gilded Words, Good Tuesday, Hainenko, Half Moon Bay, House of Tula, If, Impact Stationery Inc, Kenro, Les Pensionnaires, Littlehmakes, NOLTY & PAGEM, Pop-Up Frames, Raspberry Blossom, RebelJones, Roomytown, Rosy Ruiz, Satirev, Search Press, Sunshine Lane and Tom’s Studio. In addition to the exhibitors on the show floor, the finalists of the Stationery Awards will be showcased, with the winners announced at a freeto-attend event at the end of the first day. There will also be an extensive talks and workshops programme,

LEFT TOP: Doodling on the Staedtler stand.

SHOW ESSENTIALS WHEN: Tuesday and Wednesday, 11-12 May 2027

OPENING HOURS: 9.30am-5pm Tuesday, 9.30am-4pm Wednesday WEBSITE: stationeryshowlondon.co.uk ENTRY: Free for stationery buyers, retailers, wholesalers, licensors and licensees. EXHIBIT: Contact Chantelle White, chantellew@max-publishing. co.uk or +44 (0)7795 951244 for more on exhibiting and sponsorship. as well as many exhibitors demo’ing products on their stands. Details are still being confirmed, keep an eye on StationeryNews.net for all the latest information about the show.

We’re particularly looking forward to meeting industry partners, discovering new opportunities, and celebrating the creativity that makes the stationery sector so unique. Folia is a German hobby and craft supplier and will be exhibiting at the show for the first time. “At the show, we are delighted to present ‘Handmade with Love’ – a world of inspiration for creative minds,” says Sonja Neubauer, area sales manager. “As Europe’s leading hobby and craft supplier, Folia offers a wide range

LEFT BOTTOM: The Stationery Awards are held at the end of the first day, recognising the best in the industry.

WHERE: Business Design Centre, 52 Upper Street, London, N1 0QH

NEW EXHIBITORS FOR 2027

As well as the regulars, there are plenty of new exhibitors to see as well. Hamelin Brands has had a break for a few years, but is back this year with its Oxford and Pelikan ranges across notebooks, filing, general stationery, fine writing and office products. Gemma Little, sales manager said: “We’re delighted to be returning to London International Stationery Show after a number of years away. It’s a fantastic opportunity to reconnect with customers, showcase products across our Hamelin brands, and share our plans for the future.

LEFT MIDDLE: The workshops programme shows visitors how to use new products.

BELOW: Hamelin Brands will bring its Oxford range to the show next year.

of products, including colourful papers, essential craft materials, tools, paints, jewellerymaking supplies, yarn, embroidery products and imaginative kits for children and adults. We look forward to unveiling our latest creations, reconnecting with valued customers, sharing ideas and exploring new opportunities with future partners.”

www.stationerynews.net

FOCUS ON: LICENSING

The art of licensing Heritage designs, iconic artwork and nostalgic characters are creating fresh opportunities across stationery, arts and crafts. Meet the licensees who are developing collections that appeal to consumers’ interests in creativity, nostalgia and self-expression.

s stationery continues to overlap with gifting, lifestyle and creative activities, licensing offers manufacturers a way to bring established identities into new contexts. The opportunity lies in developing collections that balance brand recognition with considered design, practical value and a clear understanding of how consumers want to use and enjoy stationery.

LUCY LEDGER, HEAD OF CREATIVE, THE GREAT BRITISH CARD COMPANY (GBCC)

MARTIN REES-DAVIES, LICENSING AND BUSINESS DEVELOPMENT DIRECTOR, CAROUSEL WORLDWIDE

“We’re fortunate to work with a mix of brands that are well-known within the art and heritage licensing category, including Morris & Co., Sophie Allport, Cath Kidston and Stephanie Dyment. Over the past 12–18 months, we’ve seen a real appreciation for heritage brands and their timeless appeal. Stationery trends often reflect what’s happening in interiors, with consumers wanting beautiful designs not just around their homes, but on their desks too. In an increasingly digital world, particularly with the rise of AI, there’s a growing appreciation for authenticity, craftsmanship and traditional hand-drawn designs. We’re also seeing people rediscover the simple pleasure of putting pen to paper, whether that’s connecting with others or taking a moment for themselves. Stationery as a category continues to perform incredibly well for us, but Morris & Co. remains a particular standout, going from strength to strength. At the same time, we’ve seen fantastic early results from Sophie Allport, whose fresh designs and distinctly British charm have really resonated with customers. Looking ahead, we’re excited to be launching a huge collection of new stationery and gifting products at the NEC during Spring Fair, with products already available to pre-order with December delivery so shops can refresh their displays in the New Year with new products. Following the success of our Sophie Allport animal designs, we’re introducing a beautiful new floral collection for spring 2027. We’re also delighted to be working with Paper Salad, whose bright colours and playful illustrations bring something completely different to our offering.”

“In recent years, we have seen a huge growth and demand particularly for heritage, art and charity stationery products. This has led to the expansion of our notebook offering with a stunning range that includes the likes of Emma Bridgewater, The National Trust, RSPB, Laura Ashley, Bree Merryn, Edith Holden, and an Impressionist and Art Nouveau offering. This new offering has been hugely successful and helped to grow the customer base both domestically but internationally. New licences such as Laura Ashley, Santoro’s Gorjuss and Jesuso Ortiz have particularly helped international sales in Europe, Korea and Japan. It also means that Carousel Worldwide is able to offer retailers wider ranges throughout the year. As with all products produced by Carousel Worldwide, the notebooks adhere to the company’s sustainability commitments, using FSC paper and removing plastic as far as possible.”

ABOVE: The Sophie Allport range has been selling well.

ABOVE: New notebooks from Carousel.

ABOVE: Morris & Co. continues to go from strength to strength.

FOCUS ON: LICENSING

CHARLIE CZUL, DIRECTOR, PORTICO DESIGNS

JO BRAY, MANAGING DIRECTOR, MARKETING AND SALES, WEST DESIGN

“We work with a carefully selected portfolio of licences where we feel there is a natural fit with stationery and gifting. Rather than simply applying artwork to existing products, we look at the individual identity of each brand and develop collections that feel authentic to it. For SS27, we are particularly excited to be working with William Morris at Home. The richness of the archive and the enduring appeal of William Morris design gives us a huge amount of scope across notebooks, journals, and gifting. Our focus is on interpreting the artwork in a way that feels contemporary and relevant while retaining the craftsmanship and heritage that makes the brand so recognisable. There has been a definite move towards stationery with a more premium, tactile quality – interesting papers, embroidery, textured finishes, foiling and considered packaging. Journalling, notebooks and products connected with analogue creativity are also performing strongly as consumers look for experiences away from screens. Nostalgia and heritage are particularly important. Consumers are responding to brands and imagery that have a story, emotional connection or sense of authenticity behind them. We see the boundary between stationery, gifting and lifestyle continuing to disappear. The strongest future collections will probably not be viewed simply as ‘licensed stationery’, but as cohesive lifestyle collections where stationery forms part of a much ABOVE: Portico’s Arthouse Unlimited collection is popular at retail. wider design story.”

“We look at licensing not simply as putting a character on a product, but as a way of creating a stronger creative proposition – combining the appeal of the licence with products that encourage customers to colour, create, personalise, and experiment. There is also a move towards more creative and useful stationery; products that can be used for journalling, drawing, colouring, decorating and personalisation, rather than simply traditional stationery. For retailers, this creates an opportunity to make licensed stationery feel like a destination within the store. Strong visual merchandising, coordinated ranges and small add-on products can also encourage customers to buy across the collection rather than just picking up one item. Recognisable characters and established strong brands resonate with consumers. Our partnership with Battersea Dogs and Cats Home continues to have strong market desire. The brand has an instant connection with a wide ABOVE: RHS Paint by Numbers audience and can work particularly was highly commended in well across stationery, art, craft and Gift of the Year 2026. creative products. There’s also a real interest in nostalgic licences like our new Mr Men and Little Miss range. Our RHS collection has excelled and gone from and strength to strength, picking up several awards along the way, including highly commended in the ABOVE: Battersea Dogs and Cats Home embroidery kits. Gift of the Year 2026 for our RHS Paint by Numbers. What works so well with RHS is that a natural synergy and connection is already established with a creative audience. We often find gardeners like crafting and crafters like gardening.”

Our Feathers McGraw 3D pen has performed particularly well. We YASMIN SNOWDON, MARKETING AND CONTENT CREATOR, believe its success comes from the character’s instant recognisability HALF MOON BAY, and loyal fan base, combined with the fun and unexpected way an “Consumers are increasingly looking for stationery that is expressive, good quality and genuinely useful. Licensed products meet this demand particularly well by combining practical formats with characters and stories people already feel connected to. Giftable, accessible products are performing particularly well, particularly novelty pens and stickers. Products that work as an easy impulse purchase or small gift are especially attractive to both consumers and retailers. Coordinated collections also allow retailers to merchandise several complementary products together, creating a stronger and more engaging story in-store. We are also seeing stationery move beyond the purely functional. Journalling, scrapbooking and other creative, screen-free activities have helped position it as a form of self-expression and an accessible personal treat.

everyday stationery item has been reimagined. We have recently launched our newest licence, Peter Rabbit, with a stationery collection featuring artwork and designs created to appeal to adults who grew up with the original stories.”

ABOVE: Half Moon Bay’s new Peter Rabbit collection.

ABOVE: The Feathers McGraw 3D pen has been a winner at retail.

www.stationerynews.net

“A visual feast” PEN WORLD

For stationery and book lovers everywhere LIMITED FIRST EDITION Hardback - 304 pages – 290 x 260 mm – £80

Available from stationeryicons.com Stationery Icons A4 advert:flier4 Sept2026.indd 1

narrativebooks.net

2026/09/23 08:25

GUEST COLUMN WITH CHRISTOPHER LEONARD-MORGAN

What if books and stationery were never meant to be separated?

tationery Icons’ author and stationery champion Christopher Leonard-Morgan argues that the growing overlap between bookshops and stationery shops is not convergence, but two trades finding their way back to each other. Walk into a good bookshop today and notice how much stationery is there: notebooks, pens, pencils, journals and paper goods, carefully chosen and proudly displayed. Walk into a progressive stationery shop and you may well find books on design, typography, paper, writing or illustration. I find this encouraging. Digital technology has not made the physical object irrelevant. It has made it more valuable. A generation that reads on screens by default has, if anything, grown more particular about the objects it chooses to hold: the weight of a notebook, the nib of a pen, the texture and even the scent of a good page. Modern retail likes categories: books here, stationery there. Customers are less obedient. Someone who enjoys choosing a beautiful notebook is unlikely to stop caring

about paper, typography and design simply because they have crossed into another aisle. The instinct that draws someone to a well-made book is the same instinct that draws them to a well-made pen. There is history here too. The Stationers’ Company traces its origins to 1403, when the trades around St Paul’s included booksellers, manuscript decorators, bookbinders and suppliers of writing materials. For centuries, a stationer simply dealt in the whole world of paper and print, the object and the words on it were not yet seen as separate trades. The split we take for granted today, books on one side of the shop, stationery on the other, is a comparatively recent invention, not an original state of affairs. So perhaps what we are seeing now is not convergence at all. For 20 years, through the London Stationery Show, National Stationery Week and World Stationery Day, I have tried to get people #TalkingStationery, and to show that stationery is about more than function. Working on Stationery Icons, across six centuries of stationery history and one hundred brands, the boundaries between stationery, books, design and culture became increasingly difficult to maintain. Perhaps that is exactly the point. Almost every brand we researched, whatever its age, turned out to have a story that belonged as much to design history and material culture as to retail. Their products sat naturally alongside books, because in most cases they always had. There is a lesson here for retailers too. The shops doing this well are not treating stationery and books as complementary categories to be merchandised near one another. They are recognising that the same customer, with the same curiosity

ABOVE: Stationery and books go hand in hand at Liberty in London. LEFT: Fun stationery like Legami has a place too.

IT IS A REUNION

Moleskine retail unit fits seamlessly into Waterstones.

08:25

LEFT: Greeting cards fit in nicely with stationery and books.

about design, materials and craft, is walking through both. That is a more interesting proposition than cross-selling. Next time you are in a bookshop, look for the stationery. And in a stationery shop, look for the bookshelf. I think we are watching two old friends get reacquainted.

www.stationerynews.net

FOCUS ON: PAINT PENS AND MARKERS

Make your mark Paint pens and markers are opening up creative possibilities for consumers of all abilities, and can be used to decorate surfaces beyond paper, including wood, glass, ceramics, metal, stone and textiles. Stationery Matters explores the trends, innovations and retail opportunities driving the category’s growth.

Liquitex markers’ range of nib sizes give creators total flexibility with design.

BELOW: Edding paint markers are perfect for seasonal projects

he global marker pen market was valued at around US$327 million in 2022 and is forecast to reach approximately US$492 million by 2030, representing annual growth of around 5.2%, according to Research and Markets’ Marker Pens, Global Strategic Business Report, published in 2024. Paint markers are an important part of this sector, attracting consumers looking for accessible, versatile ways to express their creativity. Social media, wellbeing and the desire to spend time away from screens are also helping fuel demand. Research from Mintel identifies painting, drawing and colouring among the most popular craft activities, with relaxation an important motivation. As Jo Bray, managing director, marketing and sales at West Design Products (distributor of Copic Acrea markers and Faber-Castell Multimark acrylic markers), explains, consumers increasingly want products that deliver immediate results, without requiring extensive equipment or experience. “Paint markers have become one of the most exciting and versatile tools in the creative market, bridging the gap between traditional painting, illustration, lettering and DIY,” says Jo. “Easy to use, highly portable and capable of delivering bold, opaque colour across a huge

range of surfaces, they are opening up creative possibilities for everyone from beginners and hobbyists to experienced artists.” This convenience is a major selling point, according to Jihane Nefli, trade marketing manager B2C at edding UK. “You pick up a pen and you’re ready to go,” she says. “That makes them far less intimidating for people who wouldn’t consider themselves artistic. The precision of a pen nib also gives users more control, which is especially appealing for lettering, detail work and projects on smaller or unusual surfaces.” For Sanda Whitfield, export sales manager at Pébéo, the combination of paint and pen offers something for beginners and experienced artists alike. “Paint pens require very little preparation and allow users to work directly on their chosen surface, without setting up brushes and palettes,” she says. “This makes them particularly approachable for beginners and convenient for quick creative sessions. For more experienced artists, their precision is equally valuable. Markers complement traditional painting materials by adding outlines, lettering and finishing details to an artwork.” A newcomer to the category is Austrian company, Kores. Although the company has been producing stationery and creative products for kids, pupils, offices and crafters for 139 years, its new Kreative Acrylic Marker range taps into this expanding market.

“Acrylic markers have expanded beyond their traditional use in art to become a popular choice for DIY and crafts,” says global sales director, Ernesto Dreyer. “When we asked people who had bought acrylic markers how they use them, the answers were varied: 44% used them for DIY projects and personalising items, 34% for handwriting and sketching, and 27% for art. In other words, acrylic markers are not just for artists.” Perhaps the biggest driver of demand is the ability to decorate surfaces beyond paper. Wood, glass, ceramics, metal, stone and textiles all offer opportunities for personalisation, home décor, gifting and upcycling, although suitability depends on the individual marker formulation. “Customisation is the standout trend,” says Hannah Hurling, head of marketing, Mitsubishi Pen Co, owner of the POSCA brand. “Trainers, denim jackets, tote bags, phone cases and skateboards are huge, and people Kreative Acrylic Marker Duo-Tip range is new from Kores.

FOCUS ON: PAINT PENS AND MARKERS

love making something nobody else has. Pebble and rock painting is still very popular, especially with families. Seasonal crafts are big too: baubles, pumpkins, Easter eggs, glassware and personalised gifts all peak around key occasions. “We also see plenty of uses we’d never have predicted, such as customising gaming controllers and tabletop miniatures, labelling and decorating stationery and journals, personalising mugs and plant pots, even refreshing furniture and home décor. Our community constantly surprises us.” It’s this multi-surface use that is one of the strongest drivers of the category, according to Corina Satore, trade marketing manager at Colart, which owns the Liquitex brand. “Consumers increasingly want flexible tools that work across art, fashion, interiors, gifting and everyday objects, rather than products tied to one traditional technique. We are also seeing strong demand for vivid colour, metallic effects and different nib sizes.

The Liquitex range includes 58 colours with a precise 2mm nib, plus 16 colours in broader 8mm and 15mm formats and 10 curated sets. This allows creators to move from detailed linework to broad coverage and large-scale expression within one connected range.” For retailers, the challenge is to communicate what the products can achieve, rather than simply presenting a wall of pens. Finished examples, demonstrations and project-led displays can help customers understand which products suit their needs and give them the confidence to experiment. Pébéo recommends finished examples displayed beside the products which “can communicate their versatility more effectively than packaging alone,” says Sandra. “A small demonstration area, with sample surfaces and clear instructions on shaking and priming the marker, can help customers try the product confidently. Showing different nibs side by side also makes it easier to choose the right tool.” Edding’s Jihane Nefli points to cross-merchandising. “This can work particularly well – placing markers alongside suitable surfaces such as canvases, wooden craft items, ceramics or seasonal décor helps consumers

RETAIL VIEWPOINT: CULT PENS Gabriella Atkins, senior buyer at Cult Pens has seen a marked increase in sales of paint markers. “We sold more than 20,000 paint markers last year, and the number of orders containing them continues to grow. What’s really encouraging is that growth isn’t coming from one place. POSCA remains the nation’s favourite, but brands like Pilot, edding and Pentel are growing fast. That tells us more people are discovering paint markers and then exploring what else is out there. “Fine tips are growing steadily as people get into more detailed work, and the POSCA brush tip has been a real standout this year. Fine and brush tips are popular with illustrators, journallers and people customising trainers, denim jackets, mugs and phone cases. Broader tips are a favourite for rock painting, signage and bold artwork. “Paint markers have become one of the most versatile creative tools you can buy, and people keep finding new uses for them.”

immediately understand what they can create and can encourage additional purchases.” For POSCA, the key is to “sell the outcome, not just the pen”, says Hannah Hurling, who highlights testers, swatch boards, seasonal displays and workshops as ways to turn interest into purchases. Ernesto from Kores says: “Community events such as sip and paint evenings are another great idea. People get to try the product in a reallife setting while meeting new people and feeling part of a bigger creative community.” Retailer education is equally important. “Handson staff training, sampling, project inspiration and artistled demonstrations can help convert initial curiosity into confident recommendations, trial and repeat purchase. Demonstration tables and workshops, such as those we run at Cass Art Student Days, have proved particularly effective,” says Colart’s Corina Satore. “Ultimately, the key is to make the first purchase feel easy and achievable,” says West Design’s Jo Bray. “If a customer can see what they can create, understand which product they need and have everything required in one place, it makes trial much more likely.” As creative hobbies continue to evolve, paint markers are benefiting from a combination of convenience, self-expression and seemingly endless applications. For retailers, the opportunity lies in making those possibilities visible, inspiring consumers to try something new and giving them reasons to return for their next creative project.

LEFT TOP: Liquitex runs instore workshops with retailers to show the versatility of its markers. LEFT MIDDLE: Pébéo’s acrylic markers can be used on surfaces including paper, cardboard, canvas, wood, metal and terracotta. LEFT BOTTOM: Using POSCA pens to customise a pair of trainers.

ABOVE: New packaging from FaberCastell Multimark has a bold, trendy look that feels highly relevant to today’s creative consumer. BELOW: The Copic Acrea range includes an appealing palette of pastels, vibrant shades, monochromes, and metallics. metal and terracotta.

WHAT’S NEW – PAINT PENS AND MARKERS

What’s new in paint pens and markers? Faber-Castell

POSCA

Multimark Acrylic Brush Marker

POSCA Brush

The Multimark Acrylic Brush Marker introduces a flexible brush tip capable of creating dynamic line widths from 1.0mm to 6.0mm. Designed for almost all surfaces, it combines high opacity with an even, consistent ink flow, making it incredibly easy to create everything from expressive brush lettering and fine details to bold, sweeping strokes. Available in 48 colours.

The PC-5BR is the first brush tip in the POSCA range. It features a semi-flexible, medium brush tip that combines control and fluidity, creating everything from fine lines to broad, expressive strokes with the POSCA paint people already know and love.

Kores

Launching in March 2027, Fine Art by Numbers features the Multimark Acrylic Brush Markers. Combining the accessibility and relaxation of paint-by-numbers with the convenience and control of a marker, the concept is designed to make achieving impressive results easier than ever.

Faber-Castell Fine Art by Numbers

Duo-Tip The Duo-Tip combines a soft cone tip for detailed work with a brush tip for broader strokes. Its filter system delivers consistent ink flow without the need to shake, making it intuitive to use, especially for crafting sessions with children.

Kores Liquid Ink Liquid Ink Shake & Paint uses a shake system to activate highly pigmented acrylic ink. It is designed for stronger coverage and performs well on darker or textured surfaces. The brush tip supports fluid strokes, making it suitable for lettering, illustration, and more expressive work.

Liquitex What Would You Create – mixed media set The mixed media set was made for creatives who don’t like staying in one lane. Metallic paints, vibrant markers, mediums and black paper come together for maximum experimentation potential.

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THE LAST WORD WITH MARK CASS

The art of stationery

ark Cass, CEO and founder of Cass Art, discusses the growing appeal of stationery, the brands capturing customers’ imaginations and the retailer’s plans for the category. What changes have you seen over the past few years in the creative arts and stationery categories? We’ve seen that our customers are increasingly looking for ways to disconnect from screens and reconnect with something more tangible and calming. Initially, it was Covid that encouraged a lot of people to start up creative hobbies, and at the time some of the most easily accessible tools were markers and pens. We saw huge jumps in brands such as POSCA markers, which give people lots of creative scope with their versatility and durability as a product. They have continued to be the go-to for a lot of customers, both new and existing.

Which brands and product categories are generating the most interest at the moment? More recently, we’ve seen a growing demand for elevated stationery ranges such as Tom’s Studio and Kaweco, and traditional stationery brands such as Caran d’Ache. People are also seeking elevated surfaces, and we’ve responded with extended offerings from brands such as LEUCHTTURM1917 and Moleskine to meet this demand. Caran d’Ache installation at the new Kings Cross store.

We’ve also seen a huge surge of interest in Japanese stationery. Brands such as Midori, MT, Hightide and Penco are our favourite brands currently. Aside from the attention to detail, design and craftsmanship, the tools also have a real sense of joy and are really popular with our customers.

What is it about Japanese stationery that makes it so appealing? The Japanese have a word for it – Monozukuri, the art of making things. I think that people find the process of creating and writing more enjoyable when the tools themselves are inspiring. The tools are also fun. We love the Haco sticker boxes and Shachihata stamps.

ABOVE: Mark Cass LEFT: Tom’s Studio in Cass Art.

How has Cass Art responded to the growing interest in stationery? Stationery is an area we’ve focused on more heavily in the past couple of years, dedicating a full category on our website with an extensive range and increasing the dedicated shelf space in our stores. We recently opened a store in King’s Cross, which stocks some of our most popular stationery ranges, with a specialist Tom’s Studio display, Kaweco cabinets, multiple standalone paper and notebook units, as well as a full Caran d’Ache in-store installation.

LEFT: An extended range of LEUCHTTURM1917 in store.

How important is merchandising in showcasing stationery brands in-store? In terms of merchandising, we find separating out the brands with their own units really helps make them focus points within our stores and gives the brands an opportunity to catch the eye of the customer. And the Legami erasable pens collection is particularly great for impulse purchases at our tills.

LEFT: A prominent display of POSCA.

BELOW: The Kings Cross store has a large stationery range.

What are your plans for the stationery category at Cass Art? It’s an area we are planning to continue our focus on and look forward to growing in the future.

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