The B2B Media for Nursery and Preschool Product and Retail
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LEADER
MAY/JUNE 2025
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PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and portal willLoveday Above: The Progressive Preschool team -e-newsflash from left, Jo Cassidy, Rob Willis, Samantha and Tessa Clayton - will be travelling to both Toymaster and Licensing Expo in May. provide the very latest news, views, and analysis acrossMay theShow preschool product The toy and nursery industries he Toymaster are blessed with a strong quotient of is undoubtedly one of the and retail sector.
WELCOME
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independent retailers – all of which highlights of the event are passionate advocates of their calendar – and not just localities,email the communities they serve for the independent retailers whounrivalled Launching with an and the products they sell them – be head to Harrogate in their droves. subscriber base of 12,087thatreaders, toys, gifts, a apparel, travel systems, The event – which this year takes essentials, accessories and more. placetwice from 20-22 May – holds a weekly newsflash will land This always comes to the fore in special place for many suppliers, too. directly inthethe inboxes everyone amount of nominees we get in This is evident by responses PPS ofthe the independent retailer categories received when we asked key executives in this fast-paced industry. for the Progressive Preschool why they return to the show year after A modern, easy to navigate Awards. The sheer joy from the year. Responses such as “an effective, website provide finalists and the winners at having fun and welcomingwill event”, “a must a central their businesses and the work they in the calendar”, “a uniquely friendly resource for the trade too, offering do recognised is a delight to see. and informal atmosphere” and “an news, in-depth articles, an And industry it’s as a community that the invaluable platform” were joined by preschool willof face what will wholesome praise for the independent jobs board, retail analysis, digitalindustry issues be one of the biggest talking points retail sector and acknowledgments of Progressive Preschool, how vital it is to the toy industry overall. and much much more. Phil Cassidy, md at Casdon – itself a third generation magazine familyThe business – perhaps hit and awards do a great job in the nail on head saying that between toy, nursery, gift, joining bythe dots Toymaster’s success lies in apparel, publishing, and of course licensing its community. “Independent retailers are this the heart of and digital offering will further enhance the show, they’re incredibly our position as a trade media partner that passionate, knowledgeable and they truly care about the response to advertising offers a tangible products they stock and the investment. families they serve,” he told us.
Max Publishing Ltd, United House, PreschoolNews.net is the new online resource Road, for the preschool product and retail North London N7 9DP sector. From the publishers of Progressive Preschool Magazine and the organisers of T: 020 7700 6740 F: 020 7607 6411 the Progressive Preschool Awards, this new website and e-newsflash portal will www.max-publishing.co.uk provide the very latest news, views, and analysis across the preschool product and retail sector.
Copyright 2025. Whilst every effort has been made Launching with an unrivalled email to ensure theofinformation in this magazine was subscriber base 12,087 readers, a twice weekly newsflash will land correct at the time of going to press, the publishers directly in the inboxes of everyone in this fast-paced cannot acceptindustry. legal liability for any errors or A modern, easy to navigate omissions, nor can they accept responsibility for website will provide a central for the trade too, offering the resource standing of advertisers nor any organisation news, in-depth articles, an industry jobs board, retail digital issues of of contributors do not mentioned in analysis, the text. Views Progressive Preschool, and much much more. All advertising on the website is necessarily reflect those of the publishers. duplicated to each and every The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.
ISSN 2515-8570
newsflash, giving advertisers huge visibility and direct impact to retail buyers. PreschoolNews.net is published by preschool sector experts, for preschool trade experts.
at the Toymaster May Show – and at Licensing Expo which runs over published preschool sector experts… thePreschoolnews.net same dateis line in by the US, that of the tariffs imposed by the US government and the impact they could, and will, have on the industry. Rising costs and prices, lack of innovation, manufacturers taking less risks, lower margins for everyone, pauses and cancellations on goods from China, plus the impact of the tariffs on pending licensing deals and the interference with prospective deals are just some of the concerns which have been raised in numerous conversations since the tariffs were announced. Ultimately – as with Covid – this is a situation where collaboration Allandadvertising the website is working togetheron is vital. But this is something the toy, duplicated to each and every nursery and preschool industry newsflash, giving is exceptionally good at. advertisers On a lighter note, the Progressive huge visibility and direct impact Preschool team is looking forward to tocatching retail up buyers. with as many of you as possible in both Harrogate and Las Vegas. We hope you enjoy the issue. ADVERTISING AND COMMERCIAL:
EDITORIAL AND CONTENT:
Jo Pilcher jop@max-publishing.co.uk
Jacqui Parr jacquip@max-publishing.co.uk
Rob Willis robw@max-publishing.co.uk
Sam Loveday saml@max-publishing.co.uk
PreschoolNews.net is published Progressivesector Preschool Team for byThe preschool experts, Samantha Loveday, Rob Willis, preschool trade experts. Jo Cassidy and Tessa Clayton.
For the latest news visit PreschoolNews.net
03 ADVERTISING AND COMMERCIAL:
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EDITORIAL AND CONTENT: 08/05/2025 09:37
The UK’s ONLY nursery trade show! Make it easy - do it the Harrogate way
Book your stand today and join the numerous major brands already confirmed!
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WHAT'S INSIDE
CONTENTS
Meet The Team
Rob Willis robw@max-publishing.co.uk
18
Samantha Loveday saml@max-publishing.co.uk
53 06 News The latest updates from across
39
the baby, preschool and toy industry.
NielsenIQ GfK 13 An update on the Baby
Care market and the latest Consumer Confidence updates for GB.
Guest Columnist 15 Brea Brand, ceo and co-
founder of CONNETIX, gives her insight into the evolving landscape of educational toys.
18 Six industry executives on why Industry Roundtable
the Toymaster May Show is such an important date in the calendar, plus what they will be showing and discussing.
Heights 25 Majestic PPS takes a look at what
visitors to the Toymaster May Show can expect from a number of exhibitors with preschool product.
Jo Cassidy joc@max-publishing.co.uk
Conversation With: 35 In Le Toy Van
PPS catches up with Steven Le Van as the company celebrates its 30th anniversary.
Focus: 39 Sector Creative Play Conversation With: 49 In Craft Buddy
Co-director Gary Wadhwani tells all on the company’s new preschool range, Crystal Art Junior.
Tessa Clayton tessac@max-publishing.co.uk
Focus: 53 Sector Travel & Holiday Preschool 64 Progressive Awards 2025 Retailer in Numbers 71 123ABC in the spotlight.
Gary Freeman garyf@thisismethod.co.uk
For the latest news visit PreschoolNews.net
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NEWS TOP STORY
Suppliers ready for ‘invaluable’ Toymaster May Show
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ith the Toymaster May Show returning to Harrogate from 20-22 May, a host of suppliers with preschool toys and games have been sharing their views with Progressive Preschool as to why the showcase is a vital part of their event calendar. The 2025 show officially sold out of all stand space back in December 2024, with well over 100 suppliers heading to the Majestic Hotel in Harrogate. One such supplier will be Jumbo
Group, with the company’s general manager for UK and Ireland, Jacqueline Taylor-Foo telling PPS: “It’s the best time to reconnect with our valued independent customers, to understand any changes to their needs, plus it’s held at a great time of year. Toymaster has been a big supporter of the GALT brand for many years; it is a stable brand in many of the retailers’ portfolios and we also want to share new innovations. As the company has grown through joining the Jumbo Group, annually we have
more and more exciting things to share - this is a perfect way to meet our customers face to face offering a balance of professionalism and fun, in a truly friendly environment.” Commotion will be one of the first time exhibitors at the event this year. Julie Carter, business development manager, commented: “The Toymaster May Show has a reputation for being an effective, fun and welcoming event that provides genuine opportunities for buyers and sellers alike. This show is crucial for us to showcase our brand,
My 1st Years awarded a coveted B&LLA A collaboration between the Natural History Museum and My 1st Years for a range of personalised preschool childrenswear has triumphed in the Best Brand Licensed Children’s Product or Range category at this year’s Brand & Lifestyle Licensing Awards (B&LLAs). The winners of the hotly contested B&LLAs 2025 were announced on Thursday 24 April at a glittering awards event, held at the Royal Lancaster London. Hosted by fashion legend Jeff Banks, the brand licensing community’s annual get-together was attended by some 450 retailers, licensees and brand owners who shared in the joy as the worthy
winners made their way to the stage to collect their trophies. Elicia Hicks, My 1st Years softlines buyer, and NHM licensing manager Louisa Skevington were presented with their award by Ian Downes, md at Start Licensing, which sponsored the Below: Elicia Hicks from My 1st Years (left) collected the award with Natural History Museum’s Louisa Skevington.
Best Brand Licensed Children’s Product or Range category. “Winning Best Brand or Licensed Children’s Product or Range at this year’s B&LLAs for our collection with Natural History Museum honestly feels amazing,” said Elicia. “This project has been such a special one for us and to see it recognised in this way means the world. It’s a real testament to the hard work, creativity, and heart that went into every piece, and we couldn’t be prouder of what we’ve created together.” The winning My 1st Years x Natural History Museum collection features personalised dinosaurthemed items ranging from raincoats and backpacks made using recycled polyester, to FSC certified wellies.
For the latest news visit PreschoolNews.net
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KEEPING YOU UP TO DATE WITH THE LATEST STORIES
share our vision and strengthen relationships within the toy sector.” Phil Cassidy, md at Casdon, says that what makes Toymaster special is the “sense of community” that it fosters. He commented: “Over the years, we’ve built genuine, longstanding relationships with many of our independent accounts, some of whom fondly remember working with our father and grandfather, which makes those conversations often feel more like catching up with old friends
Above: (L-R) Jumbo Group’s Jacqueline Taylor-Foo, Commotion’s Julie Carter and Casdon’s Phil Cassidy.
than traditional business meetings, and that’s something we treasure.” You can read more from Jacqueline, Julie and Phil – along with executives from Rainbow Designs, Ravensburger and Orchard Toys on pages 18-21, plus more about the products on show in the dedicated Toymaster What’s New section on pages 27-33.
Favourite brands return to Harrogate
Above: Little Dutch is among the raft of companies returning to Harrogate International Nursery Fair in October.
Harrogate International Nursery Fair has confirmed the return of two favourite names: premium nursery brand Silver Cross and award-winning sleep expert Sweet Dreamers, creator of Ewan the Dream Sheep. The Fair, which takes place at the Harrogate Convention Centre from 12–14 October 2025, has also confirmed a number of new exhibitors. These including Nora Baby (car seats), Membantu (sleep-time products), and Edinburgh-based
Petit Wagon, known for its signature Beetle stroller wagon. Buyers will also be able to enjoy catching up with what’s new from the A to Z of Harrogate exhibitors, from Allison Baby to Zoo Family. The latter is being showcased for the first time by Haus Distribution, which is returning to the show with five other design-led brands: Little Dutch, Wildride, Mr Maria, Bon Ton Toys and Miniland. “It is great to have so many new and returning brands already signed up for the October show,” said show organiser Adrian Sneyd. “Nursery retailers attend from all over the UK as well as further afield, seeking the latest baby products, so it is great to know that they are guaranteed to find a selection of fresh inspirations alongside their core purchases.” There is still space available for companies wishing to present products to nursery buyers and boost sales for 2026. Visit www.nurseryfair.com for more information.
Above: Blade & Rose is marking 15 years in May.
Blade & Rose celebrates 15 years Blade & Rose, the much-loved baby and children’s brand created by entrepreneur and mum of two Amanda Peffer, is celebrating its 15th birthday in May. The company was founded by Amanda in 2010 during her maternity leave, when she couldn’t find the fun, functional clothing she wanted for her little one. Amanda was inspired by her then three month old daughter, who always had the bottom of her leggings on show, to create a range of trendsetting leggings featuring stylish and quirky designs on the bottom. A major component of the development was to ensure that the fabric used was durable, functional and would wash well, and – most importantly – that it was soft and kind to children’s delicate skin.
BIBS expands UK presence Parents can now purchase BIBS Denmark products at Boots, both instore and online. The new retail partnership is a significant step for BIBS in making its products more accessible to parents across the UK. Sustainability and innovation remain at the forefront of BIBS’ offering. The brand’s signature pacifiers, which have been a global favourite for decades, are available along with a curated online selection of bottles and accessories designed with both baby and parent in mind. The Boots launch is part of BIBS’ broader growth strategy, reinforcing its position as a go-to baby brand in the UK and beyond.
For the latest news visit PreschoolNews.net
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THE GLOBAL B2B TRADE SHOW OF CARD AND CALENDAR PUBLISHERS, GIFT PACKAGING COMPANIES AND LOTS MORE…
Tuesday 3 June and Wednesday 4 June 2025
London’s Business Design Centre
Where and When When:
Tuesday 3 – Wednesday 4 June
Where: Business Design Centre, London Times:
9.30am - 6pm on 3 June (1st night party ‘til 8pm) 9.30am - 4.30pm on 4 June
PG Live 2025 is a licensing fest with so many exhibitors recognising the potential that licensing can bring to their business while many more are keen to licence out their worldleading designs for other products. Over 200 fabulous exhibitors, including licensees... Museums & Galleries, Cath Tate Cards, Danilo, Ohh Deer, Carousel Woldwide, UK Greetings, The Art File, Hype, Cardology, Woodmansterne, Mint, ArtPress, Carte Blanche Greetings, Ling Design, Great British Card Company, Origamo, Hallmark, Glick, Abacus Cards, Penny Kennedy and Deva Designs.
An upbeat vibe, newness galore – and free refreshments, lunch and opening night party, PG Live 2025 is not to be missed!
HER S, HER ING OF PUB LIS ETIN G CAR D GAT ORS AN D SUP PLI ERS THE GLO BAL GRE BUT TRI DIS AS RSE RET AIL ERS , OVE
SHOW PREVIEW
Tuesday 3 June and 2025 Wednesday 4 June Centre Design London’s Business
Lots o fabulo f newn us ess
Don’t Miss Out… Book Your Free Tickets Registration is now live at: www.progressivegreetingslive.com Register now and be a part of it! Call us on: (0) 7734 111633 or email: jimb@max-publishing.co.uk Follow us @PGLiveLondon #pglive2025
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THE GRE ATE ST COL
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FREE SHOW PREVIEW! 08/05/2025 11:19
NEWS
KEEPING YOU UP TO DATE WITH THE LATEST STORIES
TOP STORY
Kind + Jugend 2025 on track for success
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reparations for Kind + Jugend 2025 - taking place from 9 to 11 September - are showing excellent progress with over 70% of the exhibition space already booked. Companies from more than 40 countries including Germany, numerous European markets, the US, Australia and the UK, have confirmed their participation. Several exhibitors which last participated in 2019 are also returning. As a key trade fair for the industry, Kind + Jugend says that it provides the perfect platform for building international business connections, engaging in personal exchange and experiencing first-hand presentations of trends and innovations.
Above: Over 70% of the exhibition space is already booked at this year’s K&J.
A key feature of the trade fair is the Kind + Jugend Innovation Award, which has already begun accepting entries. Exhibitors can submit their innovations through the trade fair’s official website (www. kindundjugend.com) until 21 June. The award is presented in eight categories, including Moving & Travelling, Furniture & Facility, Home Textiles & Decoration, Maternity & Kids Fashion, Toys & Education, Safety & Monitoring, Mom & Kids Care and Sustainability & Nature. As part of its ongoing improvements, Kind + Jugend has also expanded its stand construction services to address the different requirements of exhibitors. New to the portfolio is the From M&O to K&J Design Package tailored to exhibitors coming from Maison et Objet who want a seamless set-up experience in Cologne.
Joie’s updated Signature collection showcased at catwalk event Joie’s refreshed and elevated 2025 luxury Signature collection was spotlighted at a recent exclusive fashion show, held at London venue 8 Northumberland Avenue. Guests were treated to a drinks and canapé reception, while models took to the runway to unveil the collection in a dynamic display. Brought to life by the Joie fashion team, the new and improved collection is crafted for parents who value aesthetics, subtle details and high-quality craftsmanship, and are willing to invest in baby gear that complements their personal style. At the heart of the fashion-
Above: The Signature collection features fabrics which have been hand selected in earthy, neutral tones.
forward collection are little details that set the Signature range apart. Inspired by the latest interior design
trends, a sleek vertical stitching motif is featured throughout the collection to create refined texture and subtle focal points. The fabrics have all been hand selected in earthy, neutral tones, for a refined and timeless overall style. To finish off the look, vegan leather touches have been applied on Joie Signature logos, badges, touchpoints and zippers. Featured models included in the premium fashion assortment are favourites finiti, ramble XL, i-Harbour E, i-Traver, i-Spin XL, i-Plenti, calmi R129 and i-Prodigi, as well as newcomers i-Level Pro, parcel LX, estrella, versiti and sprint.
For the latest news visit PreschoolNews.net
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2025 THE HOME OF GLOBAL BRANDS Thousands of exciting meetings happening under one roof, the countdown is on!
7-9 October ExCeL London
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NEWS
KEEPING YOU UP TO DATE WITH THE LATEST STORIES
TOP STORY
KIDLY joins the MORI family
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ward-winning baby and children’s clothing brand, MORI has acquired KIDLY, a respected name in the UK children’s retail space. The strategic acquisition brings together two trailblazers in the baby and kids D2C space and marks a significant milestone in MORI’s vision to become one of the best-loved baby and children’s clothing brands globally. Akin Onal, founder and ceo of MORI, said: “KIDLY built something special with its brand and customer community. Their commitment to beautifully designed, functional products and their strong connection with parents of preschoolers makes them a natural fit for MORI’s next chapter. We’re proud to protect that legacy and fold it into MORI’s long-
term mission to support families through quality, sustainable products.” Founded as a curated marketplace for modern families, KIDLY has become known for its ownlabel range, KIDLY Label, and its bestselling jelly shoes, which have sold over 250,000 units in the UK. The acquisition comes at a moment of exciting momentum for MORI, which celebrates its 10th birthday this year. As part of the transition, KIDLY’s former managing director, Janette Delaney, will be joining the MORI team to support integration efforts
Above: The acquisition comes at a moment of exciting momentum for MORI, which celebrates its 10th birthday this year.
and help grow the KIDLY brand within the MORI family. MORI currently operates across D2C, retail and wholesale, with a flagship store in Battersea and further stores in Notting Hill and Westfield London. A fourth location will be launching shortly, with additional UK store openings planned in 2025.
Thule opens flagship stores in Covent Garden and Kingston Swedish outdoor lifestyle brand Thule has opened its first standalone locations in the UK, designed as immersive destinations for families, outdoor enthusiasts, cyclists and pet lovers. The store openings – in Covent Garden, London, and Kingston – mark a significant step in Thule’s global expansion and a deeper investment in the UK market. Strategically located in two high-footfall areas, the new stores aim to strengthen Thule’s connection with the local
community while showcasing the brand’s commitment to supporting active lifestyles. “We’re so excited to bring Thule’s world of exploration to these buzzing London neighbourhoods,” said Johan Lindell, head of Thule Stores. “The response from
Right: The Covent Garden and Kingston stores mark a significant step in Thule’s global expansion.
our UK customers has already been incredible. These stores are built with them in mind – places to explore, get advice and find the gear they need for unforgettable adventures.” More than just retail spaces, Thule’s new stores are designed as hands-on experiences where visitors can interact with the full range of Thule products, from strollers and award-winning car seats, to roof racks and carriers, bike and outdoor equipment and pet products. Visitors can also expect expert in-store guidance, product demonstrations and personalised recommendations from Thule’s team.
For the latest news visit PreschoolNews.net
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Join the Baby Products Industry Association’s UK Pavilion at Kind+Jugend, Cologne and start exploring new international markets! 9th to 11th September 2025, Koelnmesse, Cologne, Germany •
Prominent location
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Bespoke UK branding Pavilion design that can’t be missed
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Meeting area with free coffee & tea, and free networking opportunities
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Full support and assistance of the Baby Products Industry Association before and during the show
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Free marketing and publicity in the months up to the event
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Stand sizes available from 4m2 minimum size - both shell scheme and space only
Visit the website at www.b-p-a.org to download an information pack or email info@b-p-a.org BOOKING DEADLINE: 1st July 2025 BPIA Advert for PPS - May 2025 - draft.indd 1 12_PPS_May June 2025.indd 1
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RESEARCH NielsenIQ’s Emma Wade and Neil Bellamy share the latest on the Baby Care market and the latest Consumer Confidence updates for GB.
INCREASING COSTS AND TARIFFS HIT CONSUMER CONFIDENCE
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n Q1 2025, we see the value for the total Baby Care market has decreased 3.3% on the same quarter last year. This was driven by declines in Safety & Transport product groups. Declines for both the total Baby Care market and Safety & Transport products happened in all three months, with January being the month with the biggest YoY decline. Volume in Q1 is also in decline versus the same period last year (-0.6%). Similar to value, this is being caused by large declines within Safety & Transport product groups. Average price in Q1 2025 was also in decline (-2.8%) compared to the same period last year. Average price dropped from £33.44 to £32.52. Baby Monitors saw the largest decline YoY dropping -9.2% from £78.35 to £71.11. Whereas the product group that saw the largest increase in average price was Strollers up 9.9% from £317.70 to £349.10.
The Baby Care market is highly influenced by the birth rate, which has been steadily declining YoY in England and Wales, reflecting the slow decline we are seeing in sales. However consumer confidence can help to indicate whether market conditions might be about to get more difficult for retailers and manufacturers. With the latest Consumer Confidence in GB also seeing a decline, further declines in the Baby Care market may be coming. PRICE HIKES? After April’s cost increases, and with Trump’s tariffs threatening, are we on the verge of a new round of high inflation? Neil Bellamy, consumer insights director at GfK, an NIQ company, says: “Headline confidence is down four points in April, led by two sharp drops in our economic measures. There’s an eight-point fall from -29 to -37 in how people see the wider economy in the coming year, and
a five-point dip for the past year’s economic performance. The future indicator on personal finances has also slipped badly, dropping four points to -3. There are good reasons for this downturn. Consumers have not only been grappling with multiple April cost increases in the form of utilities, council tax, stamp duty and road tax, but they are also hearing dire warnings of renewed high inflation on the back of the Trump Tariffs. The inflation rate eased in March, but are we now on the verge of another round of rapidly increasing prices? If so, consumer confidence is likely to collapse and the broad gains seen since the disastrous September 2022 minibudget, when confidence hit a record low of -49, could quickly be eroded.” The Major Purchase Index is down two points at -19; this is six points better than April last year. The Savings Index has recovered five points to reach +30 in April; this is four points better than this time last year. LOOKING FORWARD The decline that we have seen in confidence in April could only be the start and could continue to get worse over the next few months. This is a view supported by Neil as he also notes, “what is quite interesting is that the major purchase index is only down slightly, while many consumers think prices will rise sharply over the next 12 months, so it seems like many people are buying now before the impact of any price rises hits.” With the major purchase index starting to fall this could start impacting more premium products such as Baby Monitors and Strollers, as consumers may start trading down rather than up as they attempt to save more money. What might also start to have an impact is more promotions and price cuts from premium brands, to attract consumers who are now less willing to trade up to the higher end.
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13-14 MAY 2025 BUSINESS DESIGN CENTRE ISLINGTON, LONDON
An increasing sub-sector of London Stationery Show is products aimed at children. The market offers a wide variety of products for toy retailers to capitalise on, including craft kits, colouring materials, stationery and notebooks and more. Exhibitors this year include Blue Sky Designs, Blueprint Collections, Craft Buddy, Crayola, Cre8 Direct, DKB Toys, Maped Helix, Puckator, Pukka Pads, Pyramid International, Stabilo, Stone Marketing, Trixie, West Designs.
Register Today!
www.stationeryshowlondon.co.uk Last stands remaining, please contact Chantelle White: chantellew@max-publishing.co.uk
Max Exhibitions, United House, North Road, London, N7 9DP
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GUEST COLUMNIST Brea Brand, ceo and co-founder of CONNETIX, gives insight into the evolving landscape of educational toys, and why parents are choosing toys that promote learning through play. As a masters qualified educator and esteemed business owner, Brea shares what drives the globally loved construction brand and the exciting opportunities ahead for CONNETIX. Right: Brea Brand.
THE RISE OF EDUCATIONAL TOYS
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he toy industry as we know it is a rapidly changing and innovative space, which makes staying ahead of the game as important as ever. While the benefits of play have been widely recognised for many years, more recently we’ve seen a big push towards educational play and toys that are designed to build essential skills for children. With more and more parents, educators and allied health professionals across the globe searching for quality, hands-on resources that engage young learners, we’re seeing exciting growth and innovations in the educational toy market. Undoubtedly, one of the fastest growing categories in the industry is construction. Providing so much more than entertainment value, construction toys like CONNETIX can help provide the essential building blocks for all areas of learning and development. From problem-solving to fine motor skills, boosting imagination, creativity, focus and resilience, plus a wide range of STEAM learning concepts and more. It’s therefore not surprising that construction toys are becoming a leading choice for parents with long-lasting educational and play value for children of all ages and abilities. When my business partner, Dave Alexander, and I founded CONNETIX in 2019, we could never have envisioned the incredible growth and support our brand
would receive from the community. From the beginning, our mission has always been to champion learning through play by producing highquality products and achieving this by nurturing strong partnerships. Which brings us to today, where we have a dynamic and experienced team of educators, allied health professionals, play specialists and industry experts who continue to drive our mission and inspire play for families around the world. Education is truly at the heart of everything we do. By sharing our passion and experience we can authentically engage with our amazing play community of over 822k followers across the globe through our social media channels. These platforms provide a unique social listening tool for us to connect with parents and customers to better understand the ways they’re seeking to play with CONNETIX. We know families are looking for toys that will engage children in meaningful ways and provide endless play
Above: The next 12 months will be huge for the Connetix brand, says Brea.
possibilities to be enjoyed again and again. Particularly for the preschool sector, customers love the wide range of hands-on learning and sensory benefits of CONNETIX play in helping children with everyday life skills such as spatial awareness, hand-eye coordination, perseverance, self-regulation, communication and more. Another standout for our customers is seeking quality toys that grow with children as they learn and develop, and ultimately, toys that bring families of all ages together through play. By continuing to connect and listen to our customers we can ensure that we’re delivering products that meet their needs and lead industry innovations. To make this possible, we’ve learned to be agile and expand our teams and resources to meet the growing global demand. Although business expansion brings a new set of challenges, we’ve embraced each opportunity which has allowed us to achieve many incredible milestones. The next 12 months will be huge for our brand, with the most product releases and our biggest innovations yet. Alongside many developments in the pipeline, our ultimate goal is to see CONNETIX available to, and in the hands of kids everywhere. So, we will continue to spread the word and share the joy of open-ended play in fun and innovative ways. Stay tuned, the next chapter for CONNETIX is set to be truly exciting.
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@misirliukltd @misirliuk @misirliuklimited “Delivering innovation, quality and value on time...every time.”
www.misirli.co.uk
New
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INDUSTRY ROUNDTABLE Inset: This will be the first Toymaster show for Commotion.
MASTER PLAN
Six leading executives – Jacqueline Taylor-Foo, general manager UK and Ireland, Jumbo Group; Julie Carter, business development manager, Commotion; Simon Prest, sales director, Orchard Toys; Gary Hughes, head of UK sales, Rainbow Designs; Katy Fletcher, head of marketing and product development, Ravensburger; and Phil Cassidy, md, Casdon – tell PPS why the Toymaster May Show is such an important date in the calendar for them, what they will be showing this year and the key issues they will be discussing.
Jacqueline Taylor-Foo
Julie Carter
Simon Prest
Gary Hughes
HOW HAS 2025 BEEN FOR YOUR BUSINESS SO FAR? Jacqueline: “We are really pleased to be up again YOY. There is no doubt the market is tough and volatile though; hopefully the weather will help those with outdoor and importantly retailers to drive some revenue and if not, it makes us all feel a bit better.” Julie: “2025 has been strong for us so far. We're experiencing significant growth, especially in Europe helped by our new organisation and additional new product lines. Our ambition to expand our global distribution is paying off and the response has been overwhelmingly positive.” Simon: “There’s been huge interest in all our new lines, and especially the three Bluey games and our baby and toddler range.” Katy: “Our year always starts well with puzzle month in January when we can launch our new images and artists. There have been some sectors performing really well, such
Katy Fletcher
Phil Cassidy
as garden centres and bookstores and our hobby channel continues to expand. The last few months have seen buyers becoming a bit more cautious as they watch the tariff situation, but they are still ordering our core winners such as BRIO and 3D puzzle balls as they know they will sell through.” Inset: Casdon’s new Heinz collection will feature six skus.
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INDUSTRY ROUNDTABLE Phil: “We have started the year on a strong note, with successful showings at both London and Nuremberg toy fairs. These events give us a great platform to showcase our core ranges, preview upcoming launches and connect with key partners across the industry. The excitement around our new Build-A-Bear and Heinz ranges has been especially encouraging, and we’re now in full swing preparing for their official launch this summer.” WHAT CAN WE EXPECT TO SEE FROM YOU AT THIS YEAR’S TOYMASTER MAY SHOW?
games, Play+ and BRIO offerings along with presenting new merchandising opportunities such as the new Mini Memory counter display unit - providing a great in-store solution for this timeless classic.” Phil: “We’ll be showcasing our bestsellers, including Dyson, Henry & Hetty, De’Longhi and Ooni lines, as well as previewing our Toymaster catalogue selections, which continue to be a huge hit with the indie retailer community. We’re also very excited to be showcasing our two newest licences, Build-A-Bear and Heinz. The Build-a-Bear Stuffing Station will be supported by additional toys such as a Shop & Checkout Set, Furtastic Bear & Outfit packs and Pawfect Adventure Bear Carrier. Heinz will also feature a collection of six SKUs, bringing a playful twist to food roleplay food toys.”
Gary: “We will have all our bestselling and new toy ranges on display at the Toymaster show this year. In particular, the ever-popular Adventures of Paddington, Harry Potter Wizarding World, Disney Winnie the Pooh and Lion King, plus Peter Rabbit TV and nursery ranges, as well as the THE MAY SHOW IS CONSISTENTLY SOLD OUT BY exciting new Bing, Mr. Men Little Miss, Birdies and Tikiri JANUARY EACH YEAR - WHAT IS THE SECRET TO collections, that are all very well suited to the needs of THE SHOW’S SUCCESS IN YOUR OPINION? Toymaster retailers.” Jacqueline: “Lots. We have our stable GALT range Jacqueline: “It’s the best time to reconnect with our including arts and crafts, the lower priced Natural History valued independent customers, to understand any changes Museum collection, Water Magic and our science kits. Our to their needs, plus it’s held at a great time of year, when the Wasgij and Falcon puzzles all have new year before is well behind us and we are all New brands such as modernised packaging, there are additions to Below: hopeful again for a strong Christmas.” Tikiri will be among those our new Goula Wooden range, some exciting showcased by Rainbow Designs. Julie: “It has a reputation for being an developments with Funlockets and our music effective, fun and welcoming event that party game, Hitster, along with a new Guilty provides genuine opportunities for buyers Pleasures version for Q4.” and sellers alike.” Julie: “We'll be showcasing our signature Simon: “Toymaster always feels a little in-house tickit range of educational toys in less formal and more intimate, and buyers our new retail packaging, along with our seem relaxed. Perhaps it’s the anticipation of new retail catalogue and tickit-branded looking forward to how they can make the merchandising unit.” upcoming autumn/winter a success.” Simon: “We’ll be showcasing the three new Katy: “I’m sure our fellow suppliers Bluey games to independent retailers and would agree that the show is a must our new baby and toddler range. We think in the calendar each year. It offers a they’re both a huge sales opportunity, so we’re second-to-none opportunity to engage excited to hear what independent retailers with highly-engaged buyers and the think. We’ll also be highlighting launches organisation of the event is always of an in our core Orchard Toys range and Peter incredible standard.” Phil: “The heart of Toymaster’s success Rabbit lines.” lies in its community. Independent retailers are the heart Katy: “Our independent retailers have a varied and loyal customer base, and our presentation at Toymaster will of the show, they’re incredibly passionate, knowledgeable and they truly care about the products they stock and the reflect this. We’re showing key items from across our puzzles, families they serve. There is also a uniquely friendly and Inset: GALT will have informal atmosphere at Toymaster that sets it apart. The new developments with mix of established brands and exciting newness, coupled lines including Funlockets with valued face-to-face time with decision-makers, makes among others. it a show that delivers real value.” WHY DOES YOUR COMPANY EXHIBIT? WHY IS THE SHOW SO IMPORTANT TO YOU?
Julie: “It’s an invaluable platform for connecting with independent retailers and fellow industry innovators. This show is crucial for us to showcase our brand, share our vision and strengthen relationships within the toy sector. This will be our first Toymaster show so we are really excited to see what the event will bring.”
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Elliott@poeticbrands.com // +44(0)1923 932 230 www. poeticbrands.com
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INDUSTRY ROUNDTABLE when he walked in the dining room and saw us all looking back at him is unforgettable.” Gary: “There are several, but the one that really stands out is from last year. We had our Paddington Bench as a photo opportunity, and it created a real talking point among visitors. Those retailers who supported the brand went on to have great success off the back of the Paddington in Peru movie, which we're still very much experiencing.” AS WE HEAD INTO SUMMER, WHAT ARE SOME OF THE KEY TALKING POINTS FOR THE PRESCHOOL TOY BUSINESS IN THE UK?
Left: Orchard Toys will be showcasing its new baby and toddler range at the show.
Simon: “Independent toy stores are a huge sector for us; they’re an opportunity to present and sell a much broader range of our games, jigsaws and books. Toymaster is a fantastic show to meet the indie owners and managers; they’re our eyes and ears on the high street and incredibly valued customers.” Gary: “The show provides a great opportunity to meet with existing customers and potential new retailers face to face. It allows us to spend quality time with them and the opportunity to understand their business, as well as learning about their needs, wants and struggles, so we can plan with these elements in mind. It's also a great platform for us to demonstrate how we currently support our heartland retailers and to showcase all the new brands and products we've been working on since we last saw them.” Katy: “Our independent retailer base is a high priority for our business. The event offers an outstanding opportunity for one-to-one catch ups - and a chance to find out how business is going for our independent retail partners. In so doing, giving us an opportunity to explore first hand ways that we can develop partnerships and support their businesses further.” Phil: “Casdon is a third-generation family business, and independent retailers have been a huge support to us since the company was founded in 1946, their continued loyalty is something we truly value. Exhibiting at Toymaster gives us the chance to meet with them in one place, hear feedback direct from the shop floor, and understand what is happening in their world, from high street trends to consumer behaviours. That insight is invaluable and helps us stay aligned with their needs.”
Jacqueline: “Licences are becoming increasingly important, and innovation remains key; cutting through to the consumer is getting harder and we are all having to be more creative with our marketing plans.” Simon: “Licensed product seems to be a key talking point and is certainly having a really positive impact on consumer spend at the moment.” Below: Ravensburger’s Toymaster line-up brings together the best from its broad portfolio.
DO YOU HAVE A STANDOUT MEMORY FROM THE SHOW OVER THE YEARS? Phil: “What makes Toymaster special is the sense of community it fosters. Over the years, we’ve built genuine, long standing relationships with many of our independent accounts, some of whom fondly remember working with our father and grandfather, which makes those conversations often feel more like catching up with old friends than traditional business meetings, and that’s something we treasure.” Simon: “Helping Yogi celebrate his birthday one year. We provided Yogi face masks for everyone, and his reaction
WHAT IMPACT COULD THE NEW TARIFFS IMPOSED BY THE US HAVE ON THE INDUSTRY?
Jacqueline: “Rising costs and prices, lack of innovation, manufacturers taking less risks, more store closures, more US stock hitting our shores… and the factories pushing directly into countries with lower/no tariffs in a much bigger way.” Julie: “While the new tariffs will create significant challenges, we are focused on adapting and exploring alternative markets. Our ambition to grow in Europe and beyond means we’re always looking for innovative solutions to navigate any obstacles.” Simon: “The new tariffs have created a lot of uncertainty around supply, pricing and shipping and until we know if trade agreements will be reached and the terms and timings of those agreements, it’s difficult to predict the longer term impact on the industry.” Katy: “This is a continually changing situation and is presenting challenges for most businesses. At Ravensburger, we’re monitoring the effects of the situation on an ongoing basis. With the majority of our manufacturing carried out in Europe we hope to limit the impact. However we are, of course, keeping in mind factors such as raw materials.”
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From playtime to dreamtime – experts in every line Specialist divisions designing & manufacturing Kids & Adult Nightwear, Babywear, Fashion Sportswear & Outdoorwear
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Experts in all our fields. One creative team.
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TOYMASTER MAY SHOW 2025
The Toymaster May Show returns to the Majestic Hotel in Harrogate from 20-22 May and, along with it, over 100 suppliers which will be showcasing upcoming new lines, many of them targeting the preschool sector. PPS takes a look at just some of what’s coming up over the three days.
HARROGATE HEROES
S
uch is the popularity of the Toymaster May Show, the email from the buying group usually arrives like clockwork in December, announcing that the show for the upcoming year has already officially sold out of all stand space – a good six months before the event itself takes place. The 2025 show – which takes place from 20-22 May at The Majestic Hotel in Harrogate – was no exception, with the statement from Toymaster thanking suppliers for their continued support. This year, over 100 companies – including 15 first timers – will be exhibiting throughout the Reading Right: Plus-Plus is just one of the companies exhibiting with an interest in the preschool sector. Below: The Upper and Lower Marquees provide a good space for not only the exhibition stands, but also networking opportunities.
Top: Toymaster returns to The Majestic
Room, Carriage Suite, in Harrogate from 20-22 May. Drawing Room, Upper Above: The evening entertainment and Lower Marquee, is just as important as the business done during the day. Billiard Room, Regency Suite and Harrogate Suite (find the full exhibitor list on page 33). Among them, a number which have significant investment within the 0-5 arena. These include Baby Republic, Bigjigs, BTL Diffusion, Casdon, Character Options, Commotion, CONNETIX, Craft Buddy, Galt, Golden Bear, Halilit, Hasbro, Hippychick, Kayes of Cardiff, Learning Resources, LEGO, Mattel, MV Sports, Orchard Toys, Plus-Plus, Posh Paws, The Puppet Company, Toys2market, Rainbow Designs, Ravensburger, Spin Master, TOMY and VTech among others. All independent bricks and mortar toy, gaming and model/hobby retailers are welcome to attend the show – regardless of whether they are a Toymaster member. Among the major draws for attending indies include a number of special show offers, while the evening entertainment is always on point. Over the next few pages, PPS highlights new preschool products from just some of the exhibiting companies at the Toymaster May Show.
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Harrogate, Majestic Hotel 20th - 22nd May 2025
Visit us at:
Stand: Upper Marquee
Step into the colourful world of COMING SOON!
Mr Men Little Miss Keychains
New highly collectible keychains
Mr Men Little Miss Small Plush collection
Our most iconic characters in giftable plush sizes
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00 or visit www.rainbowde
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65 NEW PRODUCTS
CONNETIX Connetix, the globally loved award-winning construction brand, is driving STEAM learning and creativity with the exciting release of its new Roads Range. Featuring sleek black tiles and dynamic shapes, including quarter circles, intersections, turn pieces and ramps, it is designed to immerse children in a world of storytelling and imaginative play. With strong magnets and multiple connection points, this range inspires limitless builds from roads to bridges, cityscapes, rollercoasters, numbers and so much more, providing the ultimate open-ended play and educational fun for families. wholesale@connetixtiles.com www.connetixtiles.com
VIVID
TOYS2MARKET These beautiful, interchangeable wooden train engines, letters and train cars from small foot can be used to assemble customised names, initials or words. They are ideal for personalised new baby gifts and make for lovely eyecatchers in the nursery as decorations for a bookcase or shelf. Available in a new Arctic colour wave for 2025, and with rounded edges that give the letters a pleasant feel, the Polar-inspired trains and letters also come with a display case to assist with in-store merchandising. sabrina@toys2market.com www.toys2market.com
CASDON Awarded a Hero Toy by the BTHA, the Build-A-Bear Stuffing Station by Casdon is a top toy pick for kids aged 3+. Encouraging coordination and fine motor skills, it lets children bring two cuddly bears to life using a fun push-pump handle, complete with lights, stuffing, outfits, hearts and birth certificates. The range includes add-on sets like a Shop & Checkout, Adventure Carrier, and more – offering hours of creative, role-play fun as kids build and care for their own furry friends. toys@casdon.com www.casdon.com
Introducing Colourwhirls – a highenergy, social spinning activity that transforms colouring into friendly competition! Just load a Crayola marker into the spinner, pull the cord, and let it rip. Kids compete to see whose spinner spins the longest and creates the most vibrant designs. It’s creative, active fun that keeps kids engaged and laughing together. Colourwhirls bring art and action together for an unforgettable, colourful play experience. www.vividtoysandgames.co.uk
PLUS-PLUS The Puzzle by Number Activity Pads offer a fantastic all-in-one concept with 12 engaging activities in a portable travel pad. Each page lets kids create the same object in both 2D and 3D using Plus-Plus pieces, all safely stored in a compact box. With 125 pieces included – and room for more – the Pads are perfect for travel or at-home play. Available in four exciting themes: Space, Ocean, Fairytale, and Transportation, these pads inspire creativity, problem-solving and hands-on learning wherever kids go. 03330 500114 www.plus-plus.com
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Home of educational play
Toys designed to engage the imagination & encourage learning through play NEW!
Whizz
NEW!
SiliSoft®
Sensory Reflective
Interested in what you see? Visit us in the Lower Marquee. Imaginative Play
Picture Blocks NEW!
Translucent Colour Play
Light Panels
Easy Hold
New Toymaster Supplier www.commotion.co.uk
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65 NEW PRODUCTS
COMMOTION Enhance water play with exciting new items from tickit! The range now includes colourful Stacking Cups with holes for pouring, chunky Pouring Bowls, and flexible, bendy FlexiTubes. Perfect for sand and water exploration, these tools encourage open-ended play and scientific thinking. Children can build water walls, experiment with flow, and explore cause and effect – mix and match for endless fun. These pieces are trending across Instagram and TikTok for their playful learning potential and interactive design. info@commnotion.co.uk www.commotion.co.uk
EPOCH MAKING TOYS
MV SPORTS Say hello to Pets 2 Go! Launching summer 2025, this charming new range is already shaping up to be a best-seller. The collection features a lovable line-up of favourites available domestically: chose from Kitten, Pony and Puppy. Each cuddly pet pal comes with a matching bag for on-the-go storage. With sturdy steel frames, puncture-proof EVA tyres and adjustable handlebars, these scooters are built for both fun and function. Bursting with personality, they’re perfect for little adventurers and sure to fly off the shelves. info@mvsports.com www.mvsports.com
HIPPYCHICK Building on the success of Crocodile Creek’s popular playballs, Hippychick is thrilled to unveil four vibrant new designs: Pretty Ponies, Dinosaur Dig, Butterfly Rainbow and City Vehicles – available now in two sizes. The brand’s playful collection continues to grow with the addition of classic early-learning games, including beautifully illustrated Bingo and Dominoes designed with a modern twist, to inspire imaginative play and support cognitive development in young children. sales@hippychick.com www.hippychick.com
Epoch Making Toys presents new Sylvanian Families sets, including the Skytop Fairy Castle launching this autumn. Part of the Flower Fairy area in the Amusement Park range, this sparkling utopia features interactive rides with lots of play value. It includes two baby figures, one being a flower fairy rabbit with iridescent wings –smaller than even the cradled babies! Designed for imaginative storytelling and endless fun, the set connects easily with others in the collection to expand the magical world. 0208 049 1377 www.epochmakingtoys.com
BIGJIGS Little adventurers can learn to ride with Bigjigs Toys’ Balance Bikes. Designed for children aged three and up, these sturdy bikes help toddlers transition from trike to bike with ease. Each bike includes a charming wicker basket for tiny treasures and a sticker sheet for customisation. Available in Green, Cream and Pink, they help children build balance, coordination and confidence. As little ones steer and control speed, they develop strength and spatial awareness, making the move to pedal bikes smoother and more fun. sales@bigjigstoys.com www.bigjigstoys.co.uk
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New B2B Website Now Live - https://www.btl-diffusion.com +44 (0) 161 706 1337
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contact@btl-diffusion.co.uk
btl-diffusion.com
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65 NEW PRODUCTS
BRAINSTORM Halftoys are a beautiful addition to Brainstorm’s preschool toy range, designed to spark curiosity through open-ended, multisensory play. The debut collection features dinosaurs, forest, savannah and ocean creatures. Each toy has a soft-coloured, tactile exterior with safe embedded magnets that reveal the skeleton inside. Kids can collect, fidget, role-play, and display them. Alongside individual figures, there are diorama kits, Halftoys World Sets, and picture books – each including a Halftoy animal to enhance storytelling and learning. sales@brainstormltd.co.uk www.brainstormltd.co.uk
RAVENSBURGER
BOLDCUBE Unfold the magic with the Teeny Fold Fairyland Scooter by BOLDCUBE, where play meets purpose. Designed as the perfect first scooter for preschoolers, this lightweight, foldable 3-wheeler features a vibrant fairy-themed deck showcasing fairies of different skin tones and even a big-hearted dragon, celebrating individuality and inclusivity. With rainbow light-up wheels and a height-adjustable handlebar, it’s built for confidence and joy. At BOLDCUBE, we believe every child deserves to feel seen, feel bold and empowered to play. info@boldcube.co.uk www.boldcube.co.uk
CHARACTER GROUP Discover the world of Peppa Pig Whizz Around. This colourful range brings together the world of Peppa Pig in an exciting trackbased collection, featuring brightly coloured motorised vehicles, easy to assemble tracks and fun accessories, as well as buildings with movementactivated sound effects! Children will love building their own worlds, and watching the vehicles as they whizz around the tracks, activating music, sounds and phrases as they pass by the iconic Peppa Pig locations. customer.service@ charactergroup.plc.uk www.character-online.com
Ravensburger’s Mini Memory is a preschool favourite, offering classic gameplay and beloved characters in a simple, family-friendly format. Each set includes 48 picture cards (24 matching pairs) and offers flexible gameplay to suit different skill levels. Recent additions include Disney Stitch, with Spidey & His Amazing Friends and Hello Kitty Super Style launching later this year. Easy to learn and fun to play, Mini Memory continues to delight young learners while supporting memory skills, concentration and turn-taking. sales@ravensburger.com www.ravensburger.com
VTECH Let’s play pretend with Bluey! Use the 9 accessories to transform her into familiar characters from the show. Who will Bluey be today? Includes 3 fun modes: Dress up mode, Music mode and Fun Game mode. Bluey will ask you to press her nose, arms or stand her up and sit her down. See how quickly you can follow and watch Bluey’s eyes move and tummy light up as fun rewards! Store the accessories in Bluey’s wagon. trade.sales@vtecheu.com www.vtech.co.uk
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65 NEW PRODUCTS
HALILIT
BTL DIFFUSION
Halilit is thrilled to announce new eye-catching CDUs for its popular Glo Pals sensory and bathtime range. With either a lenticular or video screen this fuss-free set-up allows retailers to display all 6 colours of the water activated cubes and has been shown to increase sales by up to five times! Whether it’s creating a glowing bathtime experience or for sensory play, these captivating cubes give around 16 hours of playtime each, making a great gift for ages 3+. sales@halilit.co.uk www.halilit.co.uk
BTL Diffusion is also thrilled to showcase the award-winning bath toy brand Yookidoo at the Toymaster Show. Alongside returning best-sellers, Yookidoo is introducing a newly redesigned Starter Set of the #1 bestselling Elephant Baby Shower – now available as a delightful gift pack, perfect for any baby. This refreshed gift pack makes it an ideal present for little ones. Visit the BTL Diffusion stand to explore the full Yookidoo range and see why the brand continues to win hearts worldwide. contact@btl-diffusion.co.uk www.btl-diffusion.com
COMMOTION Discover new additions to the tickit Translucent Colour range! Now featuring charming counters in the shapes of Cars, Homes, and Spinning Tops – perfect for sorting, counting and imaginative play. Also available is the Pyramid Builder, ideal for hands-on, creative construction fun. These engaging resources promote fine-motor skills, colour recognition and early maths exploration. Designed for light panels or natural sunlight, each piece brings vibrant play to life while supporting educational development through sensory-rich activities. info@commotion.co.uk www.commotion.co.uk
BTL DIFFUSION BTL Diffusion is excited to return to the Toymaster Show with a range of exciting new launches. Discover the expanded Speedy Monkey Wooden Toy range, featuring the brand-new Wild & Wood Collection. From educational puzzles and pull-alongs to musical toys, there’s something for every child. Visit the BTL stand to explore quality, affordable toys designed to inspire creativity and learning through play. This year, the company is introducing multiple products at key price points under £20, £15 and £10. contact@btl-diffusion.co.uk www.btl-diffusion.com
SMIFFYS Smiffys introduces The Grinch costumes for kids and toddlers, part of the new Dr. Seuss collection. Made from soft green printed velvet, the jumpsuit captures the mischievous charm of this festive favourite. A highquality moulded Grinch mask adds instant recognition and standout appeal. Designed for comfort and durability, it’s perfect for parties, school plays and Christmas celebrations. The Grinch remains a fun, family-friendly classic, and this charming new costume range is set to be a festive season best-seller. sales@smiffys.com www.smiffystrade.co.uk
ORCHARD TOYS Get ready for three exciting new Bluey games from Orchard Toys, in partnership with Moose Games, inspired by hit episodes of the toprated TV show! Featuring the hilarious Bluey Grannies Game, the bestselling Shopping List Game with a Bluey twist, and the Fancy Restaurant Game, kids aged 3+ can enjoy fun and educational play with Bluey and her family. Showcased at Toymaster 2025, these games combine Orchard Toys’ trusted quality with the charm of Bluey, making them must-haves for independent retailers this year. sales@orchardtoys.com www.orchardtoys.com
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TOYMASTER MAY SHOW 2025: EXHIBITORS
EXHIBITORS 2025
HALILIT Lower Marquee
MOOKIE Carriage Suite
SLIME PARTY UK Reading Room
HASBRO Carriage Suite
MOOSE TOYS Carriage Suite
SMART TOYS Upper Marquee
MV SPORTS & LEISURE Upper Marquee
SMIFFYS Upper Marquee
A.B.GEE Carriage Suite
CLICK Upper Marquee
HIPPYCHICK Carriage Suite
ALPHA TOYS Reading Room
COBI Lower Marquee
HOBBY COMPANY Lower Marquee
ASMODEE Drawing Room
COILEDSPRING GAMES Drawing Room
HORNBY HOBBIES Lower Marquee
AURORA WORLD Carriage Suite BABY REPUBLIC Carriage Suite BANAGHAN Reading Room BANDAI Carriage Suite BASIC FUN Carriage Suite BIG SKY GAMES Upper Marquee BIGJIGS Lower Marquee BLISS DISTRIBUTION Lower Marquee
COMMOTION Lower Marquee CONNETIX TILES Regency Suite CRAFT BUDDY Lower Marquee CREATIV COMPANY Upper Marquee CURIOUS UNIVERSE Lower Marquee DEPESCHE Lower Marquee DKB TOYS Lower Marquee
JAKKS PACIFIC Upper Marquee JAZWARES Carriage Suite JOHN ADAMS Carriage Suite JUST PLAY Drawing Room KANDY TOYS Upper Marquee KAYES OF CARDIFF Drawing Room KEYCRAFT Lower Marquee
EPOCH Billiard Room
LEARNING RESOURCES Upper Marquee
BOLDCUBE Carriage Suite
FLAIR Carriage Suite
LEFTFIELD TOYS Lower Marquee
BRAINSTORM Billiard Room
FUNKO Carriage Suite
LEGO Billiard Room
BTL DIFFUSION Lower Marquee
FUNTIME GIFTS Upper Marquee
MAGIC BOX Upper Marquee
BUDDY & BARNEY Upper Marquee
GALT Drawing Room
MARVINS MAGIC Regency Suite
CANAL TOYS Upper Marquee
GIBSONS Upper Marquee
MATTEL Harrogate Suite
CASDON Upper Marquee
GIFT SCHOLARS Carriage Suite
CHARACTER OPTIONS Reading Room
GOLDEN BEAR Lower Marquee
MCC STOCK SOLUTIONS Regency Suite
CHEATWELL GAMES Upper Marquee CLEMENTONI Upper Marquee
GREAT GIZMOS Upper Marquee HACHETTE GAMES Upper Marquee
MGA ENTERTAINMENT Lower Marquee MIGHTY JAXX Lower Marquee MOJO FUN LTD Upper Marquee
ONE FOR FUN Carriage Suite ORCHARD Drawing Room PADGETT Lower Marquee PALADONE PRODUCTS Upper Marquee PAPER PROJECTS Reading Room PEERS HARDY Upper Marquee PLAYMOBIL Upper Marquee PLUS PLUS Drawing Room POSH PAWS Upper Marquee PUPPET COMPANY Lower Marquee RAINBOW DESIGNS Upper Marquee RAVENSBURGER Upper Marquee REYDON SPORTS Lower Marquee RMS Regency Suite ROYAL BRUSH Upper Marquee RUBBER ROAD Carriage Suite SCHLEICH Upper Marquee SIMBA SMOBY Upper Marquee
SPIN MASTER Lower Marquee STONE MARKETING Lower Marquee THAMES & KOSMOS Upper Marquee TOMY Billiard Room TONIES Upper Marquee TOYNAMICS Lower Marquee TOYS 2 MARKET Upper Marquee TY Regency Suite UNIVERSITY GAMES Upper Marquee USBORNE BOOKS Upper Marquee VIVID Upper Marquee VR DISTRIBUTION Drawing Room VTECH Upper Marquee WARMIES Lower Marquee WIND DESIGNS Carriage Suite WINNING MOVES Upper Marquee YUME Upper Marquee ZIMPLI KIDS Upper Marquee
SKILLMATICS Reading Room
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IN CONVERSATION WITH: LE TOY VAN
30 AND THRIVING
Known for creating innovative, safe and imaginative wooden toys that inspire children to explore, create and learn through play, Le Toy Van is celebrating its 30th anniversary in 2025. Steven Le Van tells PPS how the company has evolved – and where it’s headed next.
S
ince Georges Le Van created Le Toy Van’s first product, a wooden doll’s house, in 1995, the company has grown into an internationally recognised name in the toy industry, with products sold in over 100 countries worldwide. However, the journey from set-up to success has had its share of ups and downs, says Georges’ son Steven Le Van, who helms Le Toy Van along with his wife Marie. “Over three decades markets have changed, the retail landscape has altered, as have our lives, and those of our staff… But the top line is that for a family company making traditional toys, with no gimmicks, we’re profitable, we’ve brought part of our manufacturing back to the UK, and we’re looking at expanding our ranges. Our business story, which is also our family story, is a positive one.” One benefit of being a longstanding business is the level of trust that Le Toy Van has built up with its retailers and consumers. “It means that if we come up with a bit of a wacky idea, we can go for it. Our longevity gives us the leverage to try new things,” Steven states. And new things keep coming… From wooden hair straighteners to ‘disposable’ coffee cups decorated in on-trend colours, Le Toy Van’s FSC-certified wooden toys allow young children to emulate modern life as they see it unfolding, while new products are regularly
Above: The product range is updated regularly to reflect lifestyle trends.
added to the line-up to reflect wider cultural changes; an upcoming Barista Café set, for instance, nods to the public pivot away from less-than-eco-friendly coffee pod machines back to bean-to-cup models. “Everything is devised and designed in-house,” Steven says. “We’re a small team of just 10 people, but we’re a really productive unit. As a company making wooden toys we’re definitely benefiting from the current sustainability and Scandi design trends, and we’re also tapping into the miniature trend.” Le Toy Van’s 30th anniversary party will be very much a family affair, with Steven and Marie opening up their home (also their company HQ) to Le Toy Van’s business partners in May. “We’re also celebrating with a special Anniversary Collection – a curated selection of some of our most iconic designs from the 3,000 or so that we’ve produced over the past three decades,” says Steven. “We’d love some of our customers who have tried us over those 30 years to revisit us, and see how far we’ve come from doll’s houses. We have a core range of 150 or so bestselling products spanning vehicles to animals and role-play sets. And this year, with the cost of living crisis in mind, we even put our prices down. Our aim is to be accessible, but still aspirational.” Below left: Husband and wife team Steven and Marie are the driving force behind Le Toy Van. Below: All Le Toy Van’s products are devised and designed in-house.
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SPECIALISTS IN ADULT & KIDS LICENSED APPAREL
OUR KEY LICENSES
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NIGHTWEAR. DAYWEAR. OUTERWEAR. SWIMWEAR. UNDERWEAR.
SPRING/SUMMER 2025
Contact Robyn Cowling - Head of Licensing - Robyn.Cowling@aykroyds.co.uk @aykroydandsons
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@Aykroyds
www.aykroyds.co.uk
@Aykroyd & Sons Ltd
07/05/2025 21:39
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SECTOR FOCUS: CREATIVE PLAY Inset: The Puppet Company’s range is soon to be expanded with new MicroMonster finger puppets.
CREATIVE THINKING
As well as providing a welcome distraction from screens, creative play, role play and arts and crafts products offer value-added play experiences for preschoolers, stimulating their imagination, building their confidence and helping to develop their fine motor skills. Some of the leading suppliers in the sector tell PPS about their bestselling products and latest launches.
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hen it comes to getting creative, it’s never too early to start. “Experts in early childhood education say that age-appropriate, easy-to-handle and safe tools should be given to children from the age of one so they can fully develop their creativity through colouring,” says Maped Helix’s head of marketing Lianne Fletcher. “Colouring offers even very young children immense freedom and an incentive to experiment. What’s more, regular use of pencils or felt pens from an early age helps in developing the fine motor skills that enable children
to eventually learn to write.” Maped’s new Jungle Fever range, for children of 12 months and up, is designed to be easy for toddlers to grasp and meets the highest regulatory safety requirements for young users, says Lianne. “The felt pens come with washable ink and are fitted with safety tips that are locked to prevent them from being pulled out or swallowed. The Jungle Fever scissors feature round-
tipped stainless-steel blades and ergonomic handles designed for small hands, whilst the graphite pencils come with finger guides for developing a triangular grip.” Janod’s offering also includes arts and crafts products for the tiniest of hands. “Janod’s new Large Stickers are suitable for children as young as 18 Below: Puppet sets featuring much-loved story and film characters are a hit for Bigjigs.
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Wilberry Eco Minis Soft, safe, totally adorable
WWW.THEPUPPETCOMPANY.COM | INFO@THEPUPPETCOMPANY.COM
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SECTOR FOCUS: CREATIVE PLAY months and come in shapes and sizes that are easy to handle,” says Neil Montgomery, commercial director and UK country manager for Janod brand owner Juratoys. “They are definitely going to be a hit, as they’re so helpful at keeping little ones busy on the go. “Creative play is so important for preschoolers. Janod’s products are designed to engage little ones and build their imagination, but also expand their key motor skills, so there is an educational element involved, too.” Another company extending its core product ranges to engage younger children is Craft Buddy. In response to customer feedback, it has reimagined its popular Crystal Art kits for preschoolers, introducing larger 10–12mm gems and an ergonomic pick-up pen to help little crafters aged four and up get started with confidence. “Crystal Art Junior brings the same sparkling creativity that fans love, but makes crafting more accessible than ever,” says head of marketing OraRuth Rother. “The debut collection features a magical line-up of beloved characters, from Peter Rabbit and Stitch to Simba, and vibrant designs that little ones can proudly display once complete.” Mess-free craft is high on parents’ wish lists when shopping for preschool products, and Crayola caters to this need with its bestselling Color Wonder line of pens and colouring books. Thanks to its unique formula, the ink shows only on the Color Wonder pages, not on clothes, carpets or walls. “We keep the range up to date and relevant for preschoolers by working with their favourite preschool characters, including Peppa, PAW Patrol and Bluey; we have the hotly anticipated Lilo & Stitch coming soon to shelves,” says Jade Childs,
Left: The Gruffalo & Friends is one of Smiffys’ bestselling lines. Below: Their mess-free formula makes Crayola’s Color Wonder products popular with parents.
marketing controller at Vivid Goliath Group. “Color Wonder is a perfect travel companion for busy preschoolers on days out, at the restaurant or on
holidays, so we see a great spike in sales over the holiday period.” Later this year, Crayola will be partnering with Paramount to launch PAW Patrol Washimals. “The addition of six of the PAW Patrol pups sold across various pocket money price points, along with the Fire Hydrant Playset, allows PAW Patrol fans the creativity to colour their favourite characters time and time again,” says Jade. Licensed characters have a strong appeal for preschoolers,
agrees Alice Smith, marketing manager at Smiffys. “Costumes of familiar characters from stories or films excite children and encourage them to bring their favourite stories to life through play. Our Gruffalo & Friends range, which includes The Gruffalo, Zog, Stick Man, Room on the Broom and more, remains consistently popular, and is perfect for role play and themed parties. We’re excited to bring new licences on board this year, including Peter Rabbit and The Very Hungry Caterpillar.” Dressing up is about more than putting on a costume, Alice asserts. “Role play helps with social development and communication skills, as well as helping children to understand more about the world around them. Using costumes during play can fuel original thinking and build confidence.” Commotion’s in-house brand tickit is home to award-winning wooden playsets, vehicles and figures designed for storytelling fun, as well as wooden tools for budding builders, chefs and hairdressers. Product development is driven by customers, who frequently request new products or ranges focused on a specific area of children’s development, says Commotion’s ceo James Shepherd.
“Our team works on bringing those products to life, and every item then undergoes rigorous testing by children in nursery and school settings,” he says. “Creative play is essential for children’s development; it encourages imagination, problemsolving and social skills. Our Above: Maped’s Jungle Fever range is for children aged 12 months and up. Left: Craft Buddy’s Crystal Art Junior sets feature favourite preschool characters.
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SECTOR FOCUS: CREATIVE PLAY at The Puppet Company. “Our Finger Puppets are consistent best sellers. They’re accessible, versatile and affordable – their miniature size means they can join you for adventures wherever you go.” The Puppet Company’s new Micro-Monsters will be launching shortly. “They are quirky, palmsized miniature monster finger puppets, suitable from 12 months, each with their own character and personality. Also available is our
Image © small foot
commitment to this area drives our product innovation for the tickit brand, and ensures we effectively meet the evolving needs of children.” Creative toys can be used to impart important early learning messages, explains Clarissa Patel, marketing manager at Toynamics, a subsidiary of the Hape Group. “Hape’s Green Planet Explorers collection features animal-based playsets designed to teach children all the important sustainability topics. Our products break down big concepts into more understandable play activities for children, helping them create their own narratives.” Music, of course, also falls under the creative-play umbrella. A major new product launch for Hape for 2025 has been the Pixel Piano. “This product has won awards across the world, and we are delighted to be bringing it to the UK market,” says Clarissa. “With sensory play, guided melodies and colour recognition, this is a great piece to elevate fine motor skills and hand eye co-ordination.” From kits for budding doctors and firefighters to vets and builders, German brand small foot offers a variety of role-play products through its distributor toys2market. “Watching where a child goes in their little imaginative world whilst playing with small foot toys is a joy,” says Vicki Marler-Hausen, marketing consultant at toys2market. “The company’s goal is to create timeless play experiences that are both fun and educational, and many of their toys are designed with multiple play functions to grow with the child and provide long-lasting engagement. “We’ll be unveiling small foot’s new dinosaur-themed preschool toys at the Toymaster Show in Harrogate, so we’re looking forward to seeing the response to these and showing visiting independent retailers just how well made these wooden toys are.” Creative play toys can come at very pocket-friendly prices, argues Sam Lockey, sales director
Left: Soon to launch in the UK, Hape’s Pixel Piano has won awards across the world. Above: German brand small foot’s role-play products are distributed in the UK by toys2market.
new Micro-Monster Display Box set for added impact and to showcase the offering as we continue introducing new POS solutions,” says Sam. Bigjigs Toys’ offering also includes puppets, following its recent acquisition of Fiesta Crafts. “Fiesta Crafts’ stand-out toys include hand and finger puppet sets based on much-loved tales, such as Cinderella and The Wizard of Oz, which are ideal for introducing younger children to creative play through the art of storytelling,” says Liz Ireland, Bigjigs Toys’ founder and md. Creative play is vital for children’s development, argues Liz, and its importance is
reflected throughout Bigjigs Toys’ offering, which extends from dress-up that fosters little ones’ curiosity to crafting tools such as the Junior Art Easel and French Knitting Doll that help develop manual dexterity. “When children engage in creative activities such as role-play and storytelling, they develop their language and communication skills through these interactions,” says Liz. “Simultaneously, arts and crafts can be a great way for preschoolers to express their feelings and learn to think for themselves. Painting, for example, can help them to problem solve as they can decide what colours to use and learn what to do if things don’t go to plan.” Below left: tickit’s Woodland Trail Set recently won top prize in the Eco Toys category at the 2025 Dadsnet Awards. Below: Their chunky size makes Janod’s Large Stickers ideal for tiny hands.
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65 NEW PRODUCTS
CREATIVE PLAY CRAYOLA Crayola’s A/W line-up features exciting new launches, including a PAW Patrol-themed Washimals set. Beloved PAW Patrol pups are reimagined with soft, velvety fur that kids can colour, wash and recolour for endless creativity. The fun continues with a brand-new playset featuring a working fire hydrant water pump, adding a playful, interactive twist to bath time or creative play. Perfect for inspiring imaginative adventures, this set combines favourite characters with hands-on fun for hours of washable, repeatable entertainment. www.vividtoysandgames.co.uk
TOYS2MARKET
TRENDS
This comprehensive Ice Cream Holder playset from small foot includes three ice cream cones, three ice cream scoops, decorative toppings and four kinds of ice lollies for fun creative play on a hot summer’s day. The magnetic ice cream scoop makes for realistic role play while training fine motor skills and the magnetic scoops of ice cream can be stacked into a tasty mix. Children can also write the prices and yummy offers on the chalkboard sign as they play shop. sabrina@toys2market.com www.toys2market.com
Get ready to unleash your creativity with the latest from Paint Pop! Try the Fruity-Scents Gel Pens 24 Pack, packed with glitter, metallic and classic colours. For bold designs on glass, blackboards and more, the Erasable Chalk Markers 10 Pack is a must. And don’t miss the ultimate Activity Set – bursting with pens, stickers and fun books for hours of colourful play. It’s time to make every day a Paint Pop art day! info@trendsuk.co.uk www.trendsuk.co.uk
WILBERRY TOYS Presenting the cutest new additions to Wilberry Toys’ Minis collection – pocket-sized companions that are big on charm and adventure. From adorable forest creatures to mystical unicorns, children can collect their favourites, mix and match different characters, and create whole worlds of their own. With new arrivals including a Puffin, Snowy Owl and Kingfisher, there are also over 40 animals to choose from. There really is a Wilberry Mini for everyone! info@thepuppetcompany.com www.thepuppetcompany.com
LITTLECONCEPTS
LittleCONCEPTS has just received its first delivery from new Danish wooden creative play brand Crateit. Crateit don’t just make toys – they create memories, foster togetherness and inspire hours of imaginative play. Their innovative approach transforms traditional toys into creative outlets that spark your child’s imagination and creativity. The toys are all designed and produced in Denmark using FSC-certified wood. Suggested retail pricing for Crateit’s toys starts at £4.99, ensuring these creative toys are accessible to as many children as possible. store@littleconcepts.co.uk www.littleconcepts.co.uk
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65 NEW PRODUCTS
CREATIVE PLAY LITTLECONCEPTS New from PlanToys, these five fresh produce wooden toy sets are sure to encourage imaginative play as children simulate cooking and are inspired to adopt healthy habits. Children can arrange the produce, engage in pretend cooking, and practise sharing and communication with others. Each set includes six fruits or vegetables, some of which can be chopped for added playability. All PlanToys items are produced sustainably from rubberwood in the brand’s own factory in Thailand. store@littleconcepts.co.uk www.littleconcepts.co.uk
CASDON
SMIFFYS
Casdon is launching a new Heinzbranded range of six role-play food toys this summer for children aged 2+. Highlights include an American Diner set, Fish & Chips takeaway set, flip-n-dip sauce pots, and a Heinz Tomato Ketchup bottle with surprise sauce. True to Casdon’s style, the toys mimic real-life food, promoting imaginative play and introducing meal preparation basics. Designed to encourage creativity and social interaction, this collection adds authenticity to any play kitchen, inspiring learning through fun, hands-on role-play. toys@casdon.com www.casdon.com
Smiffys’ new Toddler Bat Costume is the perfect addition for Halloween, combining adorable design with comfort and ease of wear. This costume features a soft velvet tabard with a printed bat face and attached wings, making it ideal for little ones who want to join in the spooky fun without fuss. The look is completed with a matching hat featuring cute bat ears, adding an extra touch of character appeal. Designed with busy parents in mind, the simple pull-on style ensures quick changes and all-day comfort. A guaranteed hit for Halloween events, nursery parties and photo opportunities. sales@smiffys.com www.smiffystrade.co.uk
LITTLECONCEPTS LittleCONCEPTS has just launched 10 new Candylab wooden toy vehicles to add to your collection. They include the new officially licensed VW line – groovy, dude! These pocket-sized super-cute VW van toys are made from wood and pure nostalgia. The patented wooden diecast construction is all solid beech, painted with waterbased paints, and is fully endorsed by VW. LittleCONCEPTS also has a delightfully cuddly Teddy Bear Toy Van and new space vehicles from the Candylab MARGE line. store@littleconcepts.co.uk www.littleconcepts.co.uk
MAPED HELIX The Maped Creativ Jungle Fever Creativity Case includes 50+ pieces specially designed for little ones aged 2+. With its wide variety of colourful contents, children will be able to learn all there is to know about arts and crafts. In addition to a variety of jumbo colouring and drawing tools, the case contains everything needed for a wide choice of creative activities, from modelling clay to finger painting, gluing stickers to stamps and activity sheets. With this fantastic set, there’s always something new and exciting to enjoy! customerservices@mapedhelix.co.uk www.mapedhelix.co.uk
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5TH NOVEMBER 2025
THE ROYAL GEOGRAPHICAL SOCIETY LONDON
Join us in driving sustainable innovation. In-Person & Digital Tickets Available Now 2024 SPEAKERS INCLUDED:
...PLUS MANY MORE INDUSTRY EXPERTS!
One day Conference | POC member awards | Networking drinks
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CREATIVE PLAY JANOD Introducing Colo from Janod, a new collection of innovative craft products tailored for children 12 months and older. The collection includes ageappropriate tools such as wax crayons, finger paints, gel and coloured pencils, watercolours, markers, chalks, and glitter glue. With safe, washable materials and ergonomic formats, Colo encourages motor skill growth, emotional expression and imagination. Whether at home or in school, Colo provides high-quality, reliable tools for meaningful and creative learning experiences. Unleash creativity and watch as little hands create unforgettable masterpieces! michelle@love-sales.co.uk www.janod.com
ZIGGLE
CRAFT BUDDY
Keep little ones clean during messy play with Ziggle’s award-winning long sleeve bibs. Perfect for paint, glue, and water fun, they cover front, back, and arms with elasticated cuffs for extra protection. Designed for ages 6–24 months, they feature side neck poppers, a back tie, and a deep pocket to catch spills. Made from soft, breathable, waterproof fabric, they’re comfy, stain-resistant, and machine washable. Stylish and compact, they’re ideal for outings and keep your baby looking adorable while staying clean. customercare@ziggle.co.uk www.ziggle.co.uk
Discover Crystal Art Wildlife Buddies – a dazzling new collection from Craft Buddy! These 11cm wooden animal kits combine creativity, fun learning and collectable excitement. With 20 sparkling animals across five wildlife themes, each kit includes an Edu-card with fascinating facts and a QR code for interactive content. Priced at just £4.99, they’re perfect for gifts, travel or pocket-money treats. Made from responsibly sourced wood, Wildlife Buddies offer eco-friendly, mindful fun for kids and curious collectors alike. trade@craftbuddyltd.co.uk www.craftbuddyltd.co.uk
PRETEND TO BEE The premium officially licensed range of princess costumes from Pretend to Bee is based on the original fairy tale book characters. Designed to inspire imagination, the collection includes Snow White, Rapunzel, Sleeping Beauty, the Little Mermaid and Cinderella. Each princess dress features high-quality detailing and is designed to be comfortable for children to wear, with easy fastenings. As with all Pretend to Bee costumes, these fabulous handmade costumes can be passed down through generations. 0115 921 5690 www.pretendtobee.co.uk
ORCHARD TOYS Orchard Toys’ Baby and Toddler range is delighting the market with four beautifully designed products for little ones aged 9 months and up. With soft pastel colours and engaging play value, the range stands out on shelves while supporting early development. Highlights include Under the Sea nesting puzzles, Match and Feel textured animal pieces, See and Sound giant flashcards with activity guide, and the charming Woodland Puzzle. All deliver the trusted Orchard Toys quality in fun, multi-sensory formats perfect for toddlers. sales@orchardtoys.com www.orchardtoys.com
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CRAFTING FOR PRESCHOOLERS
LARGE SPARKLES FOR SMALL HANDS Craft Buddy, the UK-based craft brand known for its bestselling Crystal Art kits, is bringing a touch of sparkle to the youngest of crafters with the launch of its new Crystal Art Junior range, a collection specially designed for preschool children.
T
he inspiration behind Crystal Art Junior came from a very personal place, explains Gary Wadhwani, co-director at Craft Buddy: “The idea came from my codirector Dino, who’s also my brother. We both have preschool-age children who could see the Crystal Art products in both our homes and wanted to craft, but with little fingers and hands found it hard to get to grips with the small parts. So a bit like LEGO did with DUPLO, we have created a version for little fingers.” And so, Crystal Art Junior was born. “We decided to spend time investing in research and tooling that could make Crystal Art work for preschoolers,” says Gary. “We wanted to create a product that would keep their attention span for a limited amount of time, offer immediate gratification and support hand-eye coordination, but was also relevant to characters and entertainment they engaged with on a daily basis.” The product range has been created by observing the way young children react and play with crafting. “We wanted to get the perspective of the children and through our research we made every decision based upon their play patterns and techniques to ensure the product we delivered gives them a great early year’s crafting experience.” explains Gary. Designed with children in mind, the kits feature larger 10-12mm crystals, a bigger pick-up pen and a larger holding tray that makes separating and organising gems easier. “If children don’t want to use the pick-up pen, the gems are large enough for them to use their fingers and position as required,” says Sergio Anna, head of product. “It’s all about supporting their attention span, ensuring ease of use and resulting in a picture that can be created simply, while maximising enjoyment, in the company of a supervising adult.” It is launching with five high
profile characters, including Disney’s Stitch which is currently riding high with fans of all ages, as well as the evergreen children’s favourites Peter Rabbit, Groot from Despicable Me, Grogu from The Mandalorian and Simba, everyone’s favourite lion cub. “They make up the perfect group of characters for a younger crafting audience, who can be crafted individually, or make a wonderful display of five pieces of Crystal Art creativity,” says Gary. “We will also potentially look to add some of our own original designs subject to further research.” In terms of retail, the Crystal Art Junior kits suit classic crafting stores, as well as those which are focused on children’s toys or home décor. “Crystal Art Junior makes for excellent sparkling bedroom and play space décor but could equally be enjoyed in preschools and childcare environments where daily creative play is key,” comments Gary. The range is also available directly from www.craftbuddyshop.com and Amazon. As for what’s next, Craft Buddy is already planning further innovations in the preschool crafting space. “Crafting is an excellent alternative to screen time and provides early adoption of creative play through colour, self-satisfaction and happiness at creating an individual piece of art,” says Sergio. “We can’t say too much right now, except to say watch this space!”
Above: The new range has launched with five fan-favourite characters.
Left: Designed with children in mind, the kits feature larger 10–12mm crystals, a bigger pick-up pen and a larger holding tray.
For orders get in touch with trade@craftbuddyltd.co.uk
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PLAY, IMAGINE...
@difuzed
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sales@difuzed.com
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...WEAR THE FUN.
m
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LIBELLE
SMALL FOLD GENIUS CYBEX-ONLINE.COM
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SECTOR FOCUS: TRAVEL & HOLIDAY
Inset: Designed for stylish parents on the go, the new iCandy Pip compact-fold stroller weighs just 7kg.
GOING PLACES
Summer means holidays, day trips and outdoor adventures, but being on the move with little ones isn’t always a breeze. PPS talks to the companies whose innovative products aim to simplify parents’ lives and take the hassle out of travelling, freeing up families to have fun.
A
s any parent knows, when it comes to getting out and about with kids, a lightweight portable stroller is worth its weight in gold. “Our Libelle and Orfeo strollers both fold down to hand luggage compatible size, which is great for planes and for when you’re fitting multiple things in the car,” says CYBEX’s Luke Burns, general manager for the UK and Ireland. “The Orfeo also lies fully flat, which is ideal for naps on the go.” Product longevity is key in buying decisions, Luke points out: “Parents don’t want to be buying multiple products for the same purpose over the years, so the Orfeo is suitable from birth up to 4 years old.” Convenience and portability are also important to parents seeking travel solutions, says Marc Kelly, md of CuddleCo, distributor of Doona and Inglesina. “Parents want something that’s easy to carry, simple to store and quick to transition from one use to another. Safety is just as important
Right: Maxi-Cosi’s Calao Light travel cot can be set up in seconds. Below: The airplanefriendly Orfeo stroller from CYBEX folds down to handluggage size.
– products must provide peace of mind for parents, with features that protect their little ones. “The Doona Car Seat & Stroller ticks every one of these boxes,” Marc continues. “It’s a rear-facing car seat that transforms into a stroller at the touch of a button. Its compact design makes it perfect for tight spaces, plus, it’s certified for air travel.” iCandy’s latest launch, the compactfold Pip stroller, is another great choice for jet-setting families. IATA cabin-approved and hassle-free to use, weighing in at just 7kg and featuring a smooth one-hand fold mechanism, Pip is suitable from birth and designed with a spacious seat unit (up to 25kg),
large wheels, advanced suspension and a UPF50+ canopy. “It’s perfect for families travelling abroad,” says iCandy head of sales Cath Needham, “but its youthful and bold design also caters to urban dwellers and grandparents looking for a practical pushchair purchase.” Maxi-Cosi’s extensive product range includes a wealth of travel-friendly options. Nicola Coletti, Dorel trade marketing manager UKI, highlights the new Maxi-Cosi Nomad XL Plus car seat: “It’s the ideal travel companion, weighing just 6kg with a slim 44cm width. It’s designed specifically for travel and families that regularly transfer between vehicles. The Maxi-Cosi Calao Light is another standout. It’s an ultra-lightweight travel cot that folds down compactly
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SECTOR FOCUS: TRAVEL & HOLIDAY
Above: The Doona Car Seat & Stroller converts between functions at the touch of a button. Above right: Mepal’s leak-free products are perfect for picnics and day trips. Right: The Hipseat from Hippychick means parents can leave the buggy at home.
and sets up in seconds, making it ideal for holidays or overnight stays with family and friends.” For families heading to the beach, festivals or on camping trips, WonderFold Stroller Wagons make transporting kids – and associated gear – child’s play. “The W-series offers spacious seating for up to four children, with 5-point harnesses for safety, and a high canopy to protect little ones from the sun,” says WonderFold UK sales director Phil Bosher. “The storage space makes it easy to haul coolers, tents and supplies. Furthermore, it can be used as a travel cot or playpen when wheels are removed or the brake applied, to save packing an extra travel cot for younger infants.” Sometimes, of course, parents are looking for hands-free solutions for carrying their little ones – and that’s where Hippychick’s Hipseat comes in. “It’s a brilliantly priced travel essential that not only supports the parent’s back and posture but also folds away neatly. It’s great for going where buggies can’t,” says marketing manager Annaliese Deakin. Hippychick’s other travel essentials include the Tron Disposable Travel Potty and the Dooky range of sunshades, safety wristbands and other on-the-go essentials; a particular favourite with festival goers is
Dooky’s adjustable 2-in-1 Baby/ Toddler Ear Protection. In the lead-up to the travel season, Hippychick curates a dedicated ‘Summer Collection’ of its best products for retailers. “Our goal is to make it as easy as possible for our retail partners to maximise sales by offering high-quality, practical products that meet the needs of families during the summer months,” says Annaliese. Mepal takes a similarly proactive approach to marketing during the summer months. “We invest in influencer collaborations that bring the Mepal story to Right: BIBS’ Pacifier Box doubles as a handy sterilising unit. Below: WonderFold’s W-series offers spacious seating for up to four children.
life,§demonstrating how our products fit into everyday summer adventures, and creative social media campaigns that focus on snack hacks, packing tips and family travel inspiration,” says UK country manager Joe Stadler. Mepal’s leakproof drinks bottles and snack containers are easy to clean for parents’ peace of mind and help avoid mess on the go, Joe points out. “A standout is our insulated flip-up bottle, which keeps drinks cold for up to 12 hours. Our large Bento-style lunchbox features multiple compartments to keep different foods separate and fresh, while our fruit box comes with a child-friendly fork and a leakproof seal, so parents can confidently toss it in a beach bag without spills.” BIBS products also make feeding on the go effortless, points out regional marketing manager EMEA Peggy Juche. “The BIBS Baby Bottle is lightweight, durable and easy to clean. Its ergonomic shape fits easily into travel bags, and the thoughtfully designed teat supports natural feeding, even when routines are disrupted.” The BIBS Pacifier Box is another must-have for travelling families. “It keeps pacifiers clean and accessible, whether clipped to a changing bag or packed in a suitcase. It even doubles as a sterilising box, offering extra convenience for parents while away from home,” Peggy says. BIBS’ sustainable pacifiers and feeding products are a hit with ecoconscious parents, as are products from Swimovations, the UK company known for its Konfidence swim jacket and reusable AquaNappy. “One of the reasons our one-size AquaNappy is so popular is because it can replace huge volumes of planet-killing disposables. If luggage space is at a premium, then two AquaNappies will save a suitcase worth of space,” says Swimovations’ owner and ceo Andrew Regan. “We’ll also soon be launching a new range of e-Flex sun protection swimwear, which uses recycled plastics in place of oil-based neoprene.”
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go on an adventure rixie animal friends T h t i w
contact scott@trixie-baby.com to stock your Trixie products
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65 NEW PRODUCTS
TRAVEL & HOLIDAY MEPAL Today’s parents want practical, healthy and engaging lunch solutions – and this extra-large lunchbox delivers. Inspired by the bento box trend, it features two compartments, a removable bowl and a fork to support variety. Perfect for everything from fresh fruit to stacked sandwiches, it adapts to every appetite. The bento tray lifts out for larger items, and everything is dishwasher safe. Durable, fun and smartly designed, it’s the ideal lunch companion for busy families on the go. export@mepal.com www.mepal.com
BIBS
BEBECAR
Spring is here, and so are four adorable new prints from BIBS’ fan-favourite Studio Collection! This season celebrates nature’s tiniest wonders – bumblebees and ladybugs – with playful, minimalist designs in garden-inspired tones. Available on the iconic Colour dummy design, trusted for over 45 years. Sizes 1–3 in natural rubber latex. uktrade@bibsworld.com www.bibsworld.com
The Minipop is a must-have for families looking for a compact, easy-to-use stroller that doesn’t compromise on comfort or quality. Ideal for travel or everyday use, it’s both lightweight and ultracompact. It folds down easily to fit into smaller boots and storage spaces, which is helpful for families with limited space or those always on the go. Its 54cm width offers superior manoeuvrability, while the adjustable File seat, with multiple recline positions, ensures children are comfortable and secure from newborn to toddler. Phil.Bosher@babycentral.co.uk www.bebecar.com
MEPAL Also joining the Mepal collection are the brand’s newly redesigned 360° trainer cups – perfect for toddlers learning to drink independently. A spill-proof valve and 360° rim allow little ones to sip from any side without leaks or drips. Available in two sizes (200ml and 300ml), the cups are made from sturdy, dishwasher-safe materials and come in four vibrant designs, including three charming prints from Little Dutch. These cups combine toddler-friendly function with standout shelf appeal. export@mepal.com www.mepal.com
BEBECAR The travel-ready Bib is super adaptable and a strong performer in the ultra-compact category. Suitable from birth, it’s designed for parents who want a versatile stroller that offers convenience and longevity. Featuring a fully adjustable seating unit with multiple recline positions, it provides tailored comfort as children grow. The narrow 54cm frame makes it ideal for taking on holidays, shopping trips and public transport, while its compact fold ensures easy storage and travel. Phil.Bosher@babycentral.co.uk www.bebecar.com
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Your Family, Your Bottle No two families are the same, so why should their bottles be?
Medical Grade Silicone
Baby Bottle
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Natural Rubber Latex
Glass Baby Bottle
Bottle Handle
Boheme Cap
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NEW PRODUCTS
TRAVEL & HOLIDAY TRIXIE Meet four new friends in the Trixie family: Mr. Triceratops, Mr. Bear, Mrs. Butterfly and Mr. Dragon, part of the charming Colourful Companions collection. Each character brings unique energy – dinosaurs, forests, fluttering wings, and castles to guard! With their signature soft colours and cheerful Trixie style, they fit right in. Available as large and small drinking bottles and backpacks, these playful pals are perfect for adventures big and small, making every outing both fun and practical for little explorers. Scott.garnerbundy-higgs@trixie-baby.com www.trixie-baby.com
ZIGGLE
DREAMGENII
Keep little ones safe in the sun with this perfect summer gift from Ziggle! Ideal for beach, pool and garden, it’s the perfect finishing touch to any summer outfit. Crafted from 100% high-quality cotton with a breathable linen lining to keep baby’s head cool, the sun hat features a surrounding brim for extra face shielding, ensuring more fun in the sun. An adjustable drawstring provides a secure and comfortable fit. Lightweight and foldable for easy carrying, it’s the perfect blend of practicality, safety, comfort and style. customercare@ziggle.co.uk www.ziggle.co.uk
The SnuggleRoo Baby Carrier by dreamgenii is the ideal travel companion for parents on the go. Made from 100% cotton, it offers soft, ergonomic support for both baby and wearer – perfect for airports, sightseeing and day trips. Lightweight and easy to use, it mimics the comforting embrace of the womb to keep baby calm. When not in use, it folds into a compact storage bag for effortless portability, making it a must-have for travelsavvy, adventure-ready families. phil.bosher@babycentral.co.uk www.babycentral.co.uk
CYBEX The new CYBEX COŸA Carrier Bouclé blends luxury and function with its ultra-soft bouclé fabric, stylish quilted design and refined stitching in Cream White or Stone Black. Designed to grow with your child from newborn to toddler, it offers multiple hip-healthy carrying positions for ergonomic comfort. When not in use, it transforms into a chic crossbody bag. Pair it with the bold Belt Bag Bouclé, featuring sleek hardware, spacious compartments and versatile styling for an effortlessly fashionable look. emea-ukcontact@columbustp.com www.cybex-online.com
KONFIDENCE The award-winning Original Konfidence Swim Jacket is now available in these sweet Rose and Mint Gelato prints. This new-version Konfidence Swim Jacket offers a world’s first optional and fully adjustable support strap. With its 8 simple-to-remove floats it’s specifically designed to provide the confidence your child needs, whether at the beach or pool. Made from high-grade 3mm thick neoprene, providing 100% UV protection on covered areas, it allows your child to have fun swimming in cold water or enjoying time in the sun. sales@konfidence.com www.konfidence.com
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Explore the world together
Travel essentials for modern families
TRAVEL N CARE
RUNNER 2
SLEEP N PLAY CENTER
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65 NEW PRODUCTS
TRAVEL & HOLIDAY SLUMBERPOD The SlumberPod Blackout Portable Privacy Pod is a travel essential for parents seeking restful sleep for their little ones. This innovative, breathable tent blocks over 95% of light, creating a cosy, dark environment ideal for babies and toddlers. Compatible with most play pens, mini cribs and toddler air mattresses, it ensures comfort and privacy in any setting. Lightweight and compact, the SlumberPod is perfect for room-sharing, travel, or maintaining sleep routines on the go. Loved by over 300,000 families worldwide. customerservice@kooltrade.co.uk www.slumberpod.co.uk
LÄSSIG
JOIE
To ensure that little adventurers can splash around carefree, LÄSSIG is expanding its popular Splash & Fun swimwear collection with stylish Sun Hats. With a high UV protection factor of 80, they offer reliable sun protection and make the perfect companion for sunny days out this summer. Lassig-uksales@nsauk.com www.laessig-fashion.com
Anywhere, anytime, and any mood – the parcel LX is always travel ready with an easily activated compact fold. The new and improved parcel LX now has larger wheels than the previous model, making it even easier to use on those tougher terrains. Foam-filled for durability, your wheels will never be the reason for missing out on adventures. With multiple recline options, you can let snoozy toddlers rest after a busy day on their feet. uksales@joiebaby.com www.joiebaby.com
JOIE An ergonomic baby carrier that won’t break your back or the bank, Joie’s savvy lite air makes baby wearing all about hugging not lugging, with 3 modes of use in a super-breathable mesh fabric. Perfect for developing spines, savvy light air keeps little ones cradled in their natural C shape, hugging them in their favourite foetal position, as well as protecting their hips in an ergonomic M position. uksales@joiebaby.com www.joiebaby.com
BLADE & ROSE Get ready to explore, picnic and play with your favourite stories now in wearable form thanks to Blade & Rose. The much-loved kids’ fashion brand has added to its bright, fun-filled collections, designed to spark adventure in every little one’s day. Key collections include Moomin Free to Explore, Peter Rabbit Love Summer, Gruffalo Ready to Play, Paddington Let’s Have a Picnic, and Miffy In the Sunshine. The collections feature a range of pieces from shorts and dresses to summer hats. wholesale@bladeandrose.co.uk www.bladeandrose.co.uk
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From First Sips to School Trips Designed to grow with your little one – every step of the way.
Baby’s First Sips & Bites
Ready for Big Adventures
•
Leakproof sippy cups & training sets
•
Bright, fun lunch sets for little explorers
•
Non-slip bases, easy-grip handles
•
Easy to use – designed for small hands
•
Perfect for gifting & weaning stages
•
Back-to-school must-haves
•
BPA-free, dishwasher-safe
•
Leakproof, BPA-free & dishwasher-safe
Trusted by Parents. Loved by Kids. Designed by Mepal. Explore the full Mepal Kids Collection – available now for retailers mepal.com/uk Follow us: facebook.com/mepalofficial instagram.com/mepalofficial
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65 NEW PRODUCTS
TRAVEL & HOLIDAY ICANDY Meet the iCandy Pip, the compact fold pushchair built for modern family life. Weighing just 7kg and IATA cabin approved, it’s ideal for travel, city living and daily adventures. With a lie-flat seat, advanced suspension, tall ergonomic handlebar and UPF50+ canopy, Pip delivers smooth rides and everyday comfort. This stylish design comes in five chic colours, combining fashion and function. Ready out of the box, Pip is perfect from birth to 25kg – your go-to stroller for style, ease and versatility. iCandy.sales@icandyuk.com www.icandyworld.com
HAUCK
MAXI-COSI
From city strolls to countryside escapes, the Travel N Care Leo by hauck is the perfect pushchair for modern families on the move. Lightweight, agile and compact, it folds one-handed and stands for easy travel. With a comfy reclining seat, UPF50+ canopy and smooth suspension, your child enjoys comfort and safety – on any type of journey. info@hauckuk.com www.hauck.de/en
The Maxi-Cosi Nomad Plus is the ultimate travel car seat for modern families on the go. Weighing just 4.26kg, it’s ultra-compact, installs in under 30 seconds with any car’s seatbelt and is perfect for taxis, rental cars or holidays. Designed for children from approx. 15 months to 4 years, it features reinforced Side Impact Protection and a 5-point harness. It folds down small with an integrated handle and travel bag, while Eco Care fabrics and plush padding keep kids comfortable anywhere. uk-sales@doreleurope.com www.maxi-cosi.co.uk
MAXI-COSI The Lara² is the ultimate travel-ready stroller, designed for adventure from birth to 4 years. Super lightweight at just 6.4kg, it folds in a flash with one hand and stores compactly, even fitting in some overhead cabin spaces. Compatible with Maxi-Cosi car seats, it makes every journey seamless. Dual accessible baskets offer maximum storage, while breathable fabrics, a padded seat with lie-flat recline and an extendable UPF50+ canopy ensure your little one’s comfort in any weather. With shock-absorbing suspension and a lie-flat recline, the Lara² ensures a smooth, comfortable ride across all terrains, making it perfect for families on the move. uk-sales@doreleurope.com www.maxi-cosi.co.uk
SLUMBERPOD SlumberTot is the next step in comfort for toddlers graduating from their travel cot. This thoughtfully designed air mattress fits perfectly inside the SlumberPod or works brilliantly on its own. Whether travelling, hosting a movie night or visiting grandparents, SlumberTot offers a cosy, convenient sleep space that grows with the child. Its compact, portable design makes it easy to bring comfort anywhere, helping toddlers sleep soundly wherever adventure takes them. customerservice@kooltrade.co.uk www.slumberpod.co.uk
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64-65_PPS Awards 2025.qxp_Layout 1 08/05/2025 09:20 Page 1
The Progressive Preschool Awards take place on Tuesday 11 November 2025 at The Royal Lancaster, London Now in its 13th year, the PPS Awards is a hugely popular ceremony that sees all sectors within the preschool product and retail sector come together to network and celebrate the past year’s achievements. It is attended by over 450 guests each year and is considered to be an unmissable date in the calendar for suppliers and retailers across toy, nursery, gift, apparel, publishing, licensing and beyond. The PPS Awards recognise retail and product excellence in addition to marketing prowess and people power. The nomination and voting process is done online and utilises the experience and knowledge of experts in the sector. This ensures that the upmost integrity is maintained.
Categories now open for entry Product Awards – judged by major, online and independent retail buyers Marketing Awards – judged by PR / marketing experts Retail Awards – judged by suppliers
Watch out for announcements via PreschoolNews.net
The Retail Award Categories • Best Supermarket Retailer of Preschool Products • Best Multiple Retailer of Preschool Products • Best Mixed Retailer of Preschool Products • Best Department Store Retailer of Preschool Products • Best Online Retailer of Preschool Products • Best Independent Nursery Retailer • Best Independent Apparel Retailer • Best Independent Toy Retailer • Best Independent Giftware Retailer • Best Retail Newcomer Book tickets or tables now to avoid disappointment Please contact Clare Davies, Createvents Ltd: T: 0118 3340085 E: clare@createvents.co.uk W: createvents.co.uk
www.ppsawards.co.uk
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The Product Award Categories • Best Preschool Apparel or Accessories Range • Best Preschool Non-Licensed Toy Range (12m+) • Best Preschool Licensed Toy Range (12m+) • Best Preschool STEM/Educational Range • Best Preschool Publishing Range • Best Preschool Home or Furniture Range • Best Preschool Gift Range • Best Wheeled Goods Range • Best Car Seat Range • Best Preschool Essentials Range • Best Infant Development Range
The Special Awards • The Eco Award • The Marketing Award • Best Preschool Retailer Initiative • Outstanding Achievement Award “Asda was delighted to receive a highly coveted PPS Awards win in reflection of our commitment to offering consumers the best possible experience – especially for the infant and children’s in-store ranges which are vital to our customers.” Venetia Hammonds, assistant buyer, Asda “We were delighted to hear that John Lewis had won Best Online Retailer at the PPS Awards. We are so glad that the nursery, baby and preschool ranges that we carefully curate for our customers, as well as our service proposition, is being recognised.” Roseanne Winthrop, partner and buying manager, John Lewis & Partners
2025 Sponsors include...
“Wow, we were so shocked and pleased to win the award for the Best Licensed Toy Range with Shake it Bluey. There were some amazing products in the category, so just to be shortlisted was a great achievement. I’m not sure I could believe it when our name was called but we are so thankful to have won.” Mike Lynch, senior brand manager, Vtech “I was absolutely thrilled to see our amazing Anoris T2 car seat win the Progressive Preschool Award in the Best Car Seat Range category. The Anoris T2 is our most exciting and innovative product to date, and to be see that being recognised within the industry is truly an honour.” Luke Burns, general manager, Cybex
5
profile photo canopy extended seat reclined profile just stroller
folded stroller
versiti™ single-to-double pram | birth to 22 kg
Sophisticated yet oh-so-versatile, this single-to-double pram can stroll up to 20+ modes*, with extra storage so you can tailor it to every stage and adventure. *sibling seat sold separately For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com
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65 NEW PRODUCTS
NURSERY VENICCI Venicci’s Upline 2, already loved by parents, is getting a luxurious update with two stunning new colours: Brownie, and special edition Burgundy. Brownie brings a rich, warm tone with timeless elegance, while Burgundy offers a bold, sophisticated statement. Key features like the ventilated carrycot base and mattress, upgraded fabrics and detailed finishes remain. A stylish backpack adds extra practicality. With built-in height adjusters and premium updates, the Upline 2 continues to redefine luxury travel systems. Available to pre-order now! sales@venicci.co.uk www.venicci.co.uk
BLADE & ROSE
KYTE BABY
Meet Teddy the Dragon, a magical design new design in Blade & Rose’s July launch. These adorable signature Blade & Rose leggings feature a mischievous Teddy the Dragon on the bottom and a magical castle scene along the legs. Complete the look with matching socks, top, and an adorable hoodie – complete with dragon spikes for extra roar-some style! Perfect for little adventurers, this set combines comfort, fun and imagination. wholesale@bladeandrose.co.uk www.bladeandrose.co.uk
Kyte Baby, the beloved brand known for its ultra-soft bamboo sleepwear, is proud to unveil its newest capsule collection: Bows & Teddy bears. This dreamy new drop features a full range of cosy essentials for babies, kids and even grown-ups, including rompers, sleepsuits, sleeping bags and matching pyjamas in sizes from newborn to adult. Set against a clean white background, each piece is adorned with hand-painted pink bows and teddy bear motifs, bringing a soft, storybook aesthetic to life. wholesale@kytebaby.co.uk www.kytebaby.co.uk
BABYSTYLE The award-winning Oyster Wiggle Crib – Co-Sleeper offers a stylish, practical sleep solution for newborns. Designed for modern parenting, it features a gentle wiggle motion to soothe babies and a convenient co-sleeping function for easy nighttime access. Its height-adjustable frame fits most adult beds, while breathable mesh sides ensure maximum airflow and visibility. Lightweight and portable, the Oyster Wiggle is perfect for both home and away. Available in popular Oyster colourways Carbonite, Mink and Stone for RRP £229. info@babystyle.co.uk www.babystyle.co.uk
AXKID The Axkid Up is the UK’s first forward-facing car seat designed for children between 100–150cm and tested up to 50kg. It includes patented HeightControl technology for optimal seatbelt positioning and improved safety. The reinforced ProtecBase frame, foldable QuickFold design and ErgoSupport provide enhanced protection and comfort. Detachable SnapGuard wings and flexible installation options contribute to a design focused on innovation, safety and adaptability across different stages of child development. salesuk@axkid.com www.axkid.com/uk
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65 NEW PRODUCTS
NURSERY INGLESINA Bonding from birth is vital for healthy development. That’s why Inglesina’s Open Up Carrycot has been designed – in collaboration with neonatal paediatricians – with features that support early connection. Five mesh windows offer enhanced airflow and increased eye contact between parent and baby. The adjustable recline and incline options keep the baby more visible and engaged. Plus, the included Welcome Pad creates a safe space for baby, supporting both bonding and healthy growth from day one. sales@cuddleco.co.uk www.cuddleco.co.uk
CUDDLECO
VTECH
CuddleCo’s newest furniture range is designed to complement contemporary, neutral nurseries. The stunning Remi 3-Piece Set blends clean lines with warm natural textures. It includes a cot bed, dresser changer and wardrobe – everything you need to create a stylish and functional nursery. Available in two serene shades –Cashmere and Green – each piece is finished with elegant brushed brass-effect handles and subtle linear detailing for a touch of sophistication. The Remi collection brings gentle, modern charm to any home. sales@cuddleco.co.uk www.cuddleco.co.uk
The V-Hush Go Portable Sleep Soother from VTech provides onthe-go or at-home serenity. Hook its stretchable monkey tail to a stroller, doorknob or car seat, and with its five calming melodies and five ambient sounds – including white noise and a trickling stream – it helps lull baby to sleep. The soft-glow night light in the monkey’s cheeks gently soothes in the dark, and is adjustable with a tummy button. Rechargeable batteries make it perfect for travel without the hassle of constant battery replacements. joel.lucy@vtecheurope.com www.vtechbabycare.com
CHICCO Stylish, practical and packed with thoughtful details, the Next2Me Armonia is inspired by calm Scandinavian interiors. Perfect for use from birth to 6 months, this crib attaches securely to the parent’s bed, making nighttime feeds, soothing and those sleepy early cuddles so much easier. Plus, with its gentle motion sensor night light, 11 adjustable height positions and breathable mesh sides, it combines everything you need for safe, restful sleep – all in one beautifully designed product. sales@rkwltd.com www.chicco.co.uk
SILVER CROSS Silver Cross has secured two prestigious Red Dot design awards for its new car seats, which launch this May. Glide Plus 360, a lieflat infant carrier, and Approach Plus 360, a birth-to-toddler car seat with a market-leading recline, launch a new generation of car seats for the nursery brand. The two best-in-class reclining car seats offer unrivalled safety and comfort for stress-free travel. Both car seats are compatible with the new Silver Cross Base Plus 360, featuring a 360° spin. customerservice@silvercrossbaby.com www.silvercrossbaby.com
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65 NEW PRODUCTS
NURSERY JOIE The Joie i-Level Pro is a premium infant car seat certified for air travel by TUV, offering parents peace of mind on every journey. With an ergonomic 157° recline, it ensures maximum comfort and safety from birth to 13kg. It meets the highest R129 safety standards and features a Tri-Protect headrest with Intelli-Fit foam. Its easy belt-path installation, 10-position headrest and pushchair compatibility make it a versatile choice for families on the go. Compatible with i-Base Encore and i-Base LX 2. uksales@joiebaby.com www.joiebaby.com
WIDDOP & CO
BABYBJORN
Introducing Softies by Widdop & Co – a delightful new range of plush toys designed to meet growing demand with warmth, quality and reliability. From teddies to turtles and bunnies to foxes, each Softie has a unique personality inspired by the Widdop team and their families. With low minimum orders, UK-based stock and fast delivery, Softies offers retailers a dependable, scalable solution. Created by brothers Dan and Stephen Illingworth, Softies brings family values to life in a playful, heartfelt way. sales@widdop.co.uk www.widdop.co.uk
The BabyBjörn Baby Carrier Harmony, now available in a new Grey Beige 3D Mesh, is loved by families worldwide. Designed for comfort and style, it’s soft, ergonomic and breathable. The gender-neutral carrier features wide padded straps for added comfort and supports babies from newborn to around 3 years. Its intuitive design makes it easy to use, helping parents stay close to their baby while moving through the day with ease. TerriLouise.Hersby@babybjorn.com www.babybjorn.com
ERGOPOUCH The ergoPouch Spring/Summer sleepwear collection offers TOGrated sleeping bags, pouches and pyjamas for children from newborn to age six. Made from breathable GOTScertified organic cotton and bamboo, each item is non-toxic, skin-friendly and sustainably produced to promote safe and restful sleep. Designed with double-stitched durability to support use across multiple children, the collection enables season-appropriate sleepwear choices aligned with comfort and quality standards. cs@ergopouch.co.uk www.ergopouch.co.uk
MAXI-COSI The Maxi-Cosi Calao Light is the perfect go-anywhere travel cot, offering home-like comfort on every trip. Lightweight and ultracompact, it folds in seconds and features two sleep levels with a premium CloudCore mattress for comfort from newborn to toddler (up to approx. 3 years). Ideal for holidays, weekends away or family visits, it includes breathable mesh sides, an extendable mattress and a side window for toddler independence. Stylish, sustainable and practical, it’s a must-have for modern family travel. uk-sales@doreleurope.com www.maxi-cosi.co.uk
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RETAILER IN NUMBERS
BEST SELLERS
“Wheeled goods and nursery furniture are our bedrock, but we’ve seen a sharp rise in car seat sales, as we have an in-store fitter who receives regular training from the suppliers.”
123ABC IN NUMBERS
123ABC is a family run business stocking a comprehensive range of nursery goods from top names such as Venicci, Silver Cross, Bugaboo and Egg3. Having opened its first store in March 2012 in Cumnock, 123ABC opened its second store, in Ayr, two years later, and a third – its largest yet at 6,000 sq ft – in Irvine in 2024. Owner and md Andrew Hammond gives PPS the lowdown.
Above: Venicci was the first-ever brand to be taken on by 123ABC.
TRADE SECRETS
Above: Nursery furniture is a cornerstone of 123ABC’s business.
“Trade over the last year has been very positive. Opening our new f lagship store in April last year [trading under the name Ayrshire Baby Centre] has definitely elevated our business.”
LOCAL SUPPORT
“If you have the right products and can offer a great service and be price competitive, we’ve found customers are more than happy to stay local.”
ONLINE/ OFFLINE
BRAND NEWS
“We stock most brands – Venicci was our first, 13 years ago, and it is still a major part of our business. Our most recent addition is Bébécar, which we took on last year as we felt the brand had a product that was unique.”
BEING SOCIAL
“My wife Jennifer and daughter Rebecca look after our social media and they assure me that it has huge business advantages. It’s a young person’s game so I leave it to them!”
Above: Flagship store Ayrshire Baby Centre opened in April 2024.
“We’re a 100% instore retailer and we have no aspirations to move online. We do, however, have a website which we use to drive customers into our stores.”
TREND WATCH
“There’s been a shift in colour trends, with traditional blacks and greys making way for softer tones of cream, beige, mulberry and brown.”
IN BRIEF
Above: Silver Cross is among the leading brands stocked by the retailer.
• “ O ur last delivery was of 35 cartons of BabyStyle products.” • “ B etween our three stores, we have 12,000 sq ft of re t ail space.” • “ We refresh our window displays four times a year.”
Above: Customers are increasingly opting for softer shades of brown and beige, says Andrew.
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Black
Latte
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Limestone
Sage
Sunset
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