Progressive Party Europe January February 2016

Jan/Feb 2016

CELEBRATING THE LAUNCH OF BBS UK WITH CEO TIM PETERS Visit us at SPRING FAIR

27 Jan-1 Feb 2016 Nuremberg, Germany – Hall 9, Stand A83 7-11 Feb 2016 Birmingham, UK – Hall 3, Stand 3A16-C15

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Š 2016 MARVEL

+44 (0) 8453 070707 www.rubiesuk.com

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CONTENTS The home of market leading trade magazines

The home of market leading trade magazines max-publishing.co.uk The Thehome homeofofmarket marketleading leadingtrade trademagazines magazines March/April 2013

The home of Exhibitions The home of Exhibitions The Thehome homeofofExhibitions Exhibitions

The home of market leading trade awards The home of market leading trade awards The Thehome homeofofmarket marketleading leadingtrade tradeawards awards 10-11May See you next year!

Busi nes s Design Centre, London The International G reeting Ca rd S how

Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

Welcome to the Party Happy New Year to you all. No, you’re quite right, it’s basically February now and we’re already starting to think about Halloween. Time and tide wait for no man, but that said, the start of the year is always a particularly fun time to be in the party trade. It’s a small lull in operation, giving us time to take stock - quite literally - and look at how the seasons fall for the year ahead. With party, it’s an easy one to call.

We get plenty of notice when the Royal Family are planning a gig, and we know that Halloween will probably be with us sometime towards the end of October.

We’re faring very well, though, as the results Inset: Progressive Party Europe’s Rob Willis and Jacqui Parr. of the 2015 Retail Barometer testify (take a look for yourself, on page 17 onwards). This is an industry-wide survey, which we commission each year in order to look at the growth and decline within the market, and to provide a detailed statistical analysis of trends forming. It really is compelling, essential reading. For retailers, it’s a chance to see how to get money in the till, and for suppliers it’s an opportunity to ensure 2016 product ranges fall in line with consumer demand.

We thank each and every one of you who took part - we appreciate it takes time, but hope you’ll agree that this sort of data is imperative - especially with this year’s results showing a real positive party. One of the key performance indicators is that the supermarkets are now classed as a known threat, with the majority of respondents saying they are ‘used to them’ and have adapted their own business accordingly. We truly are a niche market-place that has a healthy independent retail trade value. You must believe that - after all, you can’t sell something you don’t believe in.

As we move through the gears (and other motivational sayings), we must now turn our attention to the exhibitions that brighten up our diaries throughout January and February. The most notable for UK party retailers is Spring Fair, taking place at the NEC in February. While it’s not quite a total reflection of the party supply market, it’s the most comprehensive trade show we have and there are still a good number of exhibitors to visit. It’s certainly worth spending an hour or two in the car for. It’s a behemoth of a show, but it’s actually a pretty easy one to get to, park up, and get in. Further afield, Toy Fair in Nuremberg (Spielwarenmesse if you will) will host the world’s largest toy exhibition - which, fortunately, includes an entire hall (Hall 9, if you’re making the trip) dedicated to party and carnival product. While not quite as easy to drive to, and definitely requiring an extra layer or two, the once purely European show now hosts party trade exhibitors from across the continent - including a good number of UK brands.

While on route to either, we hope you enjoy the contents of this issue. In addition to the survey and show previews, we have two great sector focuses on both book week and the mini-seasons which brighten up the first few months of the year.

An in-depth interview from PPE’s trip to Belbal’s headquarters in Poland reveals all about the balloon experts’ European takeover. There’s plenty of new product as well, with pages dedicated to new lines from licensing, generic and European markets - plus our best sellers feature ensures you keep a tab on how well green wigs are faring.

There’s a lot to get involved with. Our very best wishes for a profitable and prosperous 2016.

@Prog_Party_Eu

Jacqui Parr – Editor Rob Willis – Publisher, Progressive Party Europe

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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CONTENTS

What’s inside: JAN/FEB 2016

29

36

49

45

55 NEWS

The latest happenings from the world of party, costume, balloon and retail.

A POSITIVE PARTY

The results of PPE’s 2015 Retail Barometer.

THE JESTER

Progressive Party Europe’s columnist tells it like it is.

TIME FOR A EURO PARTY

What’s in store in the party hall at Spielwarenmesse.

BELGIUM’S BIG BALLOON TAKEOVER

PPE hops on a plane to pay balloon experts Belbal a visit.

LICENSED TO PARTY

Progressive Party rounds up the latest licensed releases.

NEW PRODUCTS

New products don’t come much better than this.

07 17 27 29 36 39 41

43 45 49 55 65

A WORLD OF IMAGINATION

69

ANY EXCUSE FOR A PARTY

72

BEST SELLERS

EURO NEW PRODUCTS

The newest party lines from across Europe.

GOING FOR GOLD

Creative Party introduces its new milestone birthday collection.

Letting the kids go wild for Book Week.

FAIRGROUND ATTRACTION

Your handy guide to The Party Show at Spring Fair.

THAT WAS THE YEAR THAT WAS

Retailers share their 2015 highlights and look forward to 2016.

Making the most of the allimportant mini-season.

Retailers share what’s been keeping their tills ringing.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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OPPOSUITS IS LOOKING FORWARD TO SEEING YOU AT ANY OF THE FOLLOWING SHOWS:

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NEWS PAGE

NEWS UPDATE The Retail Report

The new year is traditionally a time to look back and take stock over the last 12 months; to see what was a success, what could be improved upon and what it might be better to try and forget. With that in mind, Progressive Party Europe can now reveal results of the annual Party Retail Barometer, an exclusive end-ofyear report, commissioned by PPE for the last six years.

Retail was undoubtedly tough throughout 2015, so it's reassuring to see that most independent party retailers (88%) reported that their sales had either grown or remained the same over the last year.

It also seems that independent retailers are finally beginning to benefit from the development

Lovely Bubbly!

Congratulations to Gary Wakefield of Lili Bizarre in Liverpool, who won a bottle of fine champagne delivered courtesy of Progressive Party Europe.

A winner was drawn at random from the hundreds of retailers who took the time to complete our annual party industry survey. PPE would like to thank everyone who took part for your help – we (really!) couldn't do it without you.

A Man Of Many Faces Following the sad news that musician, actor, artists and allround legend David Bowie (69) passed away on January 10, party retailers should prepare themselves for party-goers looking to celebrate and pay tribute to a modern-day hero.

With characters as diverse as Ziggy Stardust and Aladdin Sane, there's a wide range of looks available to choose from – but a good range of face paint is likely to prove essential.

Below: Tributes to Bowie's genius are likely to be on the rise throughout 2016.

which has been taking place across many of Britain's high streets – local area growth was named as the factor to have the most positive effect on trade in the past year. It's clear that wellmaintained, attractive high streets and business parks will drive trade – and once customers are through the door, there's no going back!

Following on from the trend reflected in the previous year’s report, accessories once again outperformed costumes in terms of retailers best-selling product areas. Somewhat surprisingly, milestone birthdays are the most popular reason for balloon purchases, with the more traditional balloon occasions Valentine's Day and Mother's Day coming third and fifth, respectively.

Thankfully, Halloween and Book Week provided two very welcome breaks, with a dramatic boost to business across the board. Most retailers – an incredible 81% – said Halloween had grown for them, with 70% seeing an increase in kids' literary outfits. Valentine's Day and the festival market were

Above: It's business as usual at The Party Show.

centre of Hall 3, The Stage plays host to regular seminars and catwalk shows, giving party retailers a lowdon of the latest trends, tricks and techniques.

Visit www.springfair.com to find out more.

Tough Trading For Christmas 2015 The unseasonally mild weather has been blamed for a tough Christmas 2015, as retail sales growth fell short of high expectations, with high street retailers including Next and M&S reporting disappointing sales as consumers left their shopping to the last minute, with many choosing to cut back on purchases overall.

According to the CBI’s monthly Distributive Trades Survey, which covers the crucial run-up to Christmas, the volume of retail sales remained below retailers’ expectations despite picking up in December and finishing slightly above the average for the time of year.

Barry Williams, CBI distributive trades chairman, said: “It’s no surprise sales recovered as we headed into the final shopping days

the only two categories to see no reports of growth at all.

It's been an interesting year, with consumers willing to spend and retailers looking for ever more creative ways to help them do just that! Turn to page 17 for the full and complete results and analysis of Progressive Party Europe's 2015 Retail Barometer.

It's A Cracker!

The Party Show @ Spring Fair Next month's Spring Fair is an unmissable event for many party retailers, as the four-day event offers the perfect opportunity to see what's new within the fancy dress and party market.

Taking place from 7 – 11 February, The Party Show in Hall 3 is dedicated to party and costume exhibitors, with everything from balloons to banners and fireworks to fancy dress.

One of the highlights is the The Stage, which is returning for the fifth year after its successful launch in 2012. Based in the

Halloween led the charge in 2015.

of the Christmas season. It would be ideal if the industry could keep that momentum into the New Year but retailers know 2015 was tough, and they’re expecting 2016 to start in much the same vein.”

Party retailer Peeks expected to sell almost 3 million crackers over the 2015 festive season, following the acquisition of a rival business.

Full details of the acquisition have not yet been revealed, but the company says the purchase makes it one of the market leaders. Last year, the Dorset party supply company sold just over 700,000 crackers.

“The new deal almost trebles our cracker trade,” explained md Nick Peek.

“Already we have several container loads ready for the Christmas orders that are coming in thick and fast.

Below: Nick Peek, third generation md of Peeks.

High Streets Lose Out The festive break saw Britain’s high streets continue to lose out during the Christmas period, as footfall during the Christmas week fell by 3% year-on-year. By contrast, retail parks enjoyed a 3.6% rise and shopping centres experienced a 1.8% increase during the same period. The figures, released by retail data firm Springboard, are partly attributed to the wet weather.

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PARTY NEWS

BBS Opens UK Division Widening the choice in partyware and children’s melamine, BBS UK Distribution has launched in the UK, and will be headed up by ex-Unique president Tim Peters.

In June 2015 the Aleph Group acquired BBS S.p.A – leading Italian supplier of children’s licensed melamine and partyware – from the Sangiorgi family. Plans are now in place to expand the BBS business significantly, focusing primarily on Europe.

The company's initial target territory is the UK and Ireland.

With careful investment and some strategic adjustments, the UK-based company BBS UK Distribution has been created, and will be headed up by Tim Peters (previously president of Unique UK and Europe).

“We are delighted to have Tim on board,” said a spokesperson from the Aleph Group. “He was instrumental in

Online Shopping Costume, accessory and prop supplier Palmer Agencies has just published its latest minicatalogue, with a fantastic offering of products all aimed at the main Spring Events for 2016; Valentine’s Day, St Patrick’s Day and Easter.

The eight-page catalogue is available online at http://issuu. com/palmeragencies/docs/ st_patrick_brochure_2016

Premier Pride The team at Premier Decorations is celebrating after once again being voted The Greatest Christmas Supplier of 2015 by Garden Trade News in its annual Greatest Christmas Awards.

“We are delighted to have been voted as best supplier again,” said Pravin Patel, director at Premier Decorations. “This category is voted by retailers, so we are very pleased that our customers feel that we are getting things right and look forward to delivering the same excellent level of service in 2016.”

The Greatest Christmas Awards were announced at a party in the Majestic Hotel, Harrogate on Sunday 10 January 2016.

Left: BBS UK Distribution will have stock ready from March 2016

helping Unique establish itself as one of the leading party goods suppliers in the UK and Europe, and having worked in the party industry for over 25 years, he brings a wealth of knowledge, experience and business acumen.”

Tim will be leading the development and growth of

BBS UK Distribution and is looking forward to meeting with many old established contacts as well as potential new customers. Andrea Giona will also be joining the team as international sales director, based in Modena and Lugano Previously of both Amscan Europe and

World Balloon Convention 2016 The World Balloon Convention, created by Qualatex, is the world premier event for the balloon and party industry.

Taking place in New Orleans, from 6 – 10 April 2016, it is the place to be for anyone with a passion for the business of balloons.

Since the first WBC in 2010,

the company has shared the excitement, optimism, and passion for the future of the balloon industry. Now it is preparing to celebrate the fourth WBC as well as the 100-year anniversary of Pioneer Balloon Company.

The WBC is designed for business-minded balloon decorators, twisters/ entertainers and party store retailers, as well as ambitious newcomers wanting to explore a rewarding and profitable career in the balloon industry.

Retailers looking to attend in order to build up skills and grow profit should visit www. worldballoonconvention.com to find out more.

Unique Party Gets Texting Unique Party were proud to support Text Santa 2015 to support three great charities; Save the Children, Macmillan and Make a wish foundation.

To help raise funds 40 employees wore festive Christmas jumpers in December and donated via the Text Santa messaging service. Unique Party would like to thank all of its employees for taking part and Above: Text Santa saw Unique Party employees donning Christmas jumpers. for donating so generously.

Giochi Preziosi Group, Andrea also has many years of knowledge and experience within the party industry.

The company has already committed to stock being held in the UK and this will be available for shipping from the UK warehouse from early March. Brand new concept stands will be at both Speilwarenmesse and Spring Fair for 2016 as the team works closely to create and establish a strong European network of customers and sales.

BBS UK Distribution is based at: 12 Hayhill, Mayfair, London, W1J 8NR Tel: +44 (0)20 3695 0020 Fax: +44 (0)20 3002 7264 Email: Tim.Peters@bbsdistribution.com Email: Andrea.Giona@bbsdistribution.com

It's Balloonacy!

A social media prankster discovered the joke was on him after he was charged with criminal damage for popping a balloon arch.

'Hilarious' Shayan Shayegani, who has more than 90,0000 Facebook fans, was arrested after he posted a video of himself bursting the archway balloons at his university graduation party.

The film - entitled 'When you fail uni and you're not welcomed to the graduation party' - shows the 22-year-old, also known as Speedo Shy, popping a £160 balloon arch placed around the entrance of the University of Huddersfield, West Yorks.

Shayegani told police he had 'popped balloons' and was a 'balloon murderer'.

The drama student at Huddersfield University pleaded guilty to criminal damage at Kirklees Magistrates Court. Shayegani was ordered to pay £160 compensation to the university and £150 court charges.

Below: Prankster Shayan Shayegani was found guilty of criminal damage.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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PARTY NEWS

Palmers Brings Treat To UK

New lines include licensed product, such as Game of Thrones Drogon.

Palmer Agencies has been named UK and Ireland distributor for US-based Trick or Treat Studios.

Costume, accessory and prop expert Palmer Agencies offers its customers a great selection of top merchandise from around the globe, with special attention to quality, design, exclusivity and value.

Cartoon Capers Pop singer Pixie Lott celebrated her 25th birthday on 12 January with a cartoon-themed fancy dress night out on the town.

Pixie channelled Wacky Races' leading lady Penelope Pitstop, while her friends plumped for outfits including Spongebob Squarepants and Cinderella.

Left: Pixie Lott as Penelope Pitstop.

Location, Location, Location A new year means a new start for Steve and Carol Wilson of industry favourites Party Plus. Previously based in London, the distributor has moved its wholesale warehouse and corporate HQ to Hampshire.

The move went smoothly and the team have been up and running since the first week of January. The high-quality stock and top-notch service will remain the same, but crucially, the number of shipments has increased and will now be taking place five days a week.

Steve and the team can be contacted at +44 (0) 20 8994 1674.

Trick or Treat Studios is the latest quality addition to its range for the UK and Ireland.

Incorporated in 2009, Trick or Treat Studios is dedicated to bringing back the retro and nostalgic look and feel from the 'Golden Age' of costume making, an era when highquality and classic designs ruled the industry. All products

are 100% hand-made, which includes sculpting, molding, casting, cutting, painting. Each product is a unique piece of art.

The high-quality Halloween masks, costumes, props, weapons, make-up, appliances and accessories are ideal for party and costume retailers, collectors and haunt attraction organisers. With original characters, monsters and major licences from comics, gaming and film, Trick or Treat Studios is wellrenowned for being the go-to company for the very best in the costuming industry.

Palmer Agencies will initially offer products from Trick or Treat Studios from its licences on Walking Dead (AMC), Game of Thrones (HBO), Big Friendly Giant (Disney) and some other much sought-after licences.

Palmer Agencies will be showing these new ranges at both Spielwarenmesse (Stand 9F89) and Spring Fair (Stand 3D22).

Ballooning Sales A Fleet-based balloon business is 'soaring' after featuring in a television documentary about the mega-wealthy. The owners of Bubblegum Balloons – Sally Hodge, her sister Laura Slater and best friend Megan Robertson – say they have seen a surge in sales, which are up by 120%.

Bubblegum Balloons starred in the BBC2 documentary The Millionaire’s Gift Guide in the first week of January this year. In the one-hour programme Bubblegum Balloons was called in by high-end event planners to decorate an extravagant children’s Christmas party. The team created snow-topped feather-filled bubble balloons, giant floating balloons with tassels and twinkling lights in the tails, and a ceiling canopy of white and gold balloons using more than 1,000 balloons.

“As one of the UK’s leading balloon and party Above: Laura Slater, Sally Hodge and pieces suppliers we’re used Megan Robertson of Bubblegum Balloons. to extravagant requests, but there’s no denying that this year we’ve seen a noticeable surge in sales, up by 120%, as people go all out to impress at parties and events,” said Sally. “With figures like this, it just goes to show that balloons have been 2015’s must-have party accessory.”

Reach Nirvana At Paradise Organised by Facade Academy of Face and Body Art is The Paradise Jam, a face and bodypainting festival which will be held on Monday 15th February 2016, 10am – 4pm, at Paradise Wildlife Park in Broxbourne, Hertfordshire.

In addition to the painting, there will be demonstrations taking place throughout the day, as well as a few retailers so visitors can stock up on painting goodies. There will also be some informal competitions, designed especially to encourage newcomers. The categories (all Nirvana-themed!), are Novice, Junior, Open Hand and Glitter.

“The jam will very relaxed and is open to everyone from newbies to award-winning pros,” said organiser Juliet Eve. “For those who have never attended before it can be quite daunting, but we are offering a buddy system, where a regular face painter can introduce new faces to the lovely folk within the painty world.”

Taking part in the jam costs just £8 for adults and £5 for children – and each painter has a maximum of three guests. With more than half of the 100 available spaces already snapped up, interested parties should register their interest on the Facebook page as soon as possible.

One For The Kids With a new year comes a new Smiffys Kids’ catalogue, including a new range of costumes guaranteed to entice customers and enhance displays.

The catalogue provides an easy way of searching the latest products and is the ideal resource for placing World Book Day orders. There’s also a free children’s costumes display unit available to all retailers who order a minimum of 24 children’s costumes.

Below: The recently OppoSuits opened office in the Amsterdam HQ.

#BehindTheSeams Amsterdam-based costume company OppoSuits is constantly growing and the company now has distribution centers in the US, Canada, UK and the Netherlands with another opening in Australia in early 2016. The team at OppoSuits HQ in Amsterdam is also expanding rapidly and so the company has recently taken over another office floor within the building. The recently-opened office floor houses part of the HQ team, who have given us a sneak peek behind the scenes of the nation's favourite fancy suits.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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PARTY NEWS

BAPIA Visits GOSH For the third successive year the Balloon and Party Industry Alliance (BAPIA) organised the Christmas party décor for the Christmas parties of children spending the festive season at Great Ormond Street Hospital.

Some 25 BAPIA members were selected (a draw process The BAPIA team with the had to be put in place as so many people applied to be part GOSH Christmas party décor, 2016. of this amazing initiative!) and they worked with the of the industry’s leading instructors to enjoy themselves – along to create wonderful Christmas with a host of celebrities, décor for the four parties who always turn out to taking place over two days. support the children.

The parties saw around Christopher Horne, Sue 2,000 children, parents and Bowler and Bob Armstrong carers taking some time out were the three instructors who from their treatment schedules

A Christmas Baby It's been the season of joy for Pam's, as the costume and party company has welcomed a new addition to its extended

family. Kay – a valued member of the Pam's sales team – has given birth to a baby boy, Ross, who was born on December 20. Everyone at Pam's wishes them both well.

Costume Class A Russian university professor was forced to eat his own words after challenging his students to dress up in fancy dress costumes to gain extra points on an exam.

Engineering students at one of the universities in Ufa, southcentral Russia's Republic of Bashkortostan, turned up dressed in everything from sexy Santa outfits to Bugs Bunny costumes.

The professor had said that students would get bonus points for turning up to the Mechanics of Materials exam in carnival costumes.

What made the costume caper particularly baffling was that the professor is apparently well-known for having no sense of humour.

Carnival Time!

Smiffy's is excited to continue its ambitious growth plans throughout Europe through its continued sponsorship of the annual prominent Danish carnival, Aalborg Karneval.

After sponsoring the carnival for the previous two years and seeing how incredibly lively and fun it was the fancy dress experts couldn’t wait to do it for a third time, to help make it bigger and

better than ever before!

This move is part of Smiffys’ on-going growth plan in which the company aims to strengthen its reputation across all countries, removing language boundaries and embracing cultures with something everyone can relate to – a good party!

As well as traversing the globe, Smiffy's is also continuing to strengthen its UK market with promotional materials new product throughout the year.

Inset: Dress up is key at Aalborg Karneval

led the event, while the products were very generously sponsored

by Amscan International, Qualatex and BOC. The support for this event is incredible, with so many BAPIA members wanting to

take part that it could have easily been filled three times over, and the generosity from the manufacturers is similarly amazing.

John Bowler, BAPIA's chief executive said: “I am always amazed at the level of support from all areas of our industry, I truly love organising and being part of this day.

It is so inspiring to see our industry working together for such a great cause!”

“The friendships and networking forged at this event are also fantastic,” he continued, “and we aim to continue to do this for many years to come. Thank you to everybody who took part.”

The Force Is Strong Oscar-nominated movie Star Wars: The Force Awakens has been smashing box-office records and attracting attention on an almost daily basis since it's launch at the end of last year, on 17 December.

With officially licensed costumes available from Rubie's and partyware, balloons and décor available from Amscan, could 2016 be the year in which Elsa dresses are rejected in favour of Rey's tunic?

Right: Rey dress-up from Rubie's.

Training Day Ask any retailer the best way to grow their business and they'll all agree that for improving techniques and expanding their offering, training courses can't be beaten. However, according to the respondents to our 2015 PPE retail barometer (page 17) more than three-quarters of retailers (76%) have no intention of attending a course at all this year. Want to make sure you are one step ahead of the crowd? You know what to do.

Whether for learning specific new skills – such as facepainting or twisting – or for improving on management style, training courses are an invaluable way of increasing knowledge. Here are a selection of some of the training programmes available for 2016.

■ QUALATEX In 2016 Qualatex will offer brand new courses Quick Links A to Z and Wedding Series 3, as well as its popular Fundamentals, Retail Essentials, Magical Party Designs and Twisting Made Easy, among others. Courses take place at a selection of venues across the UK. See www.thequalatexevent.com for costs, dates and latest information.

■ FACADE ACADEMY The face painting and body painting classes take place in Hertfordshire, although many people and organisations choose to arrange face painting instruction at their own venue – Facade and its instructors are always willing to travel! See www. facadeacademy.co.uk for costs, dates and latest information.

■ AMSCAN Whatever level of balloon decorating is relevant, Amscan Decorator has an exciting course to suit your preference and develop your skills. Perfect for the professional event decorator and party retailer. See www.amscandecorator.com for costs, dates and latest information.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Retail Barometer 2015

A Positive Party

The findings of the just published Progressive Party Retail Barometer (which tracks the health and wealth of party retailers over 2015) set a scene of busy retail stores, innovative new product, and enough film and TV character trends to keep us going for a long while yet. Don’t mention it out loud, but business seems to be pretty good in party world…

O

ur sincere thanks to the busy retailers who took the time out of their day to share how they fared in 2015 with the wider market. By collecting and collating these thoughts and numbers, we can, as a sector, take a wide-lens view on how it is performing, where the trends lie, and how as a collective we can perform to our best ability in terms of product and retail.

One thing’s for certain, those television programmes and characters which ring through the ears of tired parents, and the cult movie franchises that seem to be marketed to the hilt – they’re our new best friends. Sure, we can rely on quality product and the comforting fact that every year sees Christmas, and that we all have a birthday (whether we want one or not!) but without character merchandise and newer ‘commercial’ events, such as Book Week, we’d be specialists, but specialists with too many final demands stashed under the till.

Star Wars, Minions, Frozen; these key drivers have maintained a healthy flow of adult and children’s party themes, the results of this survey testify to that. (And, you’d have to be pretty ‘indoorsy’ to have missed these phenomenons). Suppliers have invested tens of £millions into these franchises, giving even the tiniest of independent retailers a real opportunity to cash in while being a part of a Disney success.

But our form has improved in other areas too, it’s not always sunny on TV. Retailers have reported a strong upturn in the quality and quantity of traditional party product too. From balloons to bunting and paper to props, more sturdy trading results have given suppliers the funds to invest in design and material, giving retailers more opportunity to maintain their key position as party specialists.

Between these two key drivers, and the independent retail sector becoming more marketing savvy (that’s Twitter and Facebook for those who haven’t – and it’s totally free), it is pleasurable to see that the 2015 Retail Barometer bares good news in almost every area. Sitting comfortably? Then we’ll begin…

Turning Over The Books How as business been for you, 2015 vs 2014?

Steady as she goes – that’s the word from this year’s respondents. With a majority reporting either slight or significant growth in their trading, the party product sector and quality independent retailing appears to fall into the safe zone. In three years, we’ve seen this marker move from decline or stagnant, to slight growth, to significant growth.

27%

3%

43%

9%

18%

■ Significant growth

27%

■ Slight growth

43%

■ Remained the same

18%

■ Slight decline

9%

■ Significant decline

3%

How have you seen the average spend per customer change?

Testifying to consumer confidence, the average spend per customer shows an increase of nearly 40%. Some argue that the licensed product trend comes with higher price points, either way it’s a statistic of good comfort.

Increased

38%

Remained the same

47%

Decreased

15%

What promotional activities have you used to generate custom?

Almost identical in trend to 2014, retailers are now trend-savvy marketeers, making the most use of social media and location-based advertising.

Seasonal promotions

67%

Local advertising

56%

Enhanced window displays

51%

Staff training

13%

Local events

27%

Footfall may just be increasing in towns and shopping centres, as consumer confidence is evident.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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16/01/2016 12:37

Seasonal Decoration at its best 29. 1 – 2. 2. 2016

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Keep a step ahead of the competition. Discover the latest trends and top exhibitors for your future business on an international stage. Start a successful year at the world’s leading trade fair for seasonal and festive decorations – with the best the industry has to offer.

Order your tickets now: www.christmasworld.messefrankfurt.com info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 83

18_PP_January February 2016.indd 1

18/01/2016 12:31

Retail Barometer 2015

How have supermarkets and discount stores affected your trade this year?

When writing the questions to this survey, PPE added the opportunity to answer with ‘We’re used to it now’. That’s what retailers tell us, and it looks as though the massmarket agrees with the notion that supermarkets are a threat, but a quantifiable threat.

29%

0%

31% 40%

■ Significant effect

■ Parking Issues

27%

■ Rent and Rates

22%

■ Increase in Minimum Wage

13%

29%

■ Slight effect 0% ■ No real effect

31%

■ We’re used to them now

40%

Above: Small internet traders using mass-market websites are worrying news for independent retail.

Product Picks Taking categories as a whole, what have been your best-selling product areas throughout 2015?

Accessories have, for the second year running, taken the number one spot from costumes, as an overall growth area in 2015 (compared to the year previous). Plenty of feedback suggests that it’s a growing area that we can expect to see new product from in 2016, with a growth in consumers ‘working up’ a costume from basic supplies.

Above: The grocers are a threat, but something we’ve got used to.

1

Accessories

Which three main factors had a positive effect on your business this year?

2

Costumes

3

Balloons

Local area growth was reported as the top positive effect on trading in 2015. Increased house purchasing rates potentially endorse this in the suburbs, with more infrastructure and business development in major towns and cities potentially helping footfall. Coupling potential consumers with local advertising is clearly a win-win situation.

4

Décor

5

Partyware

6

Greetings and Gifts

7

Craft

Local Area Growth

1st

Promotional Activity

2nd

Using The Web/Social Media

3rd

Staff Training

4th

Local Marketing

5th

House Party Popularity

6th

Product Diversification

7th

Which of these main factors had a detrimental effect on your business in 2015?

51 42 34 28 27 22 13 % % % % % % %

There was a time that we rejoiced in the wonder of Ebay. You could merrily spend your Sunday night purchasing that £300 project car which would eventually lead to matrimonial separation. Things have changed, though, with these outlets now presenting opportunity for ‘bedroom traders’ to sell in the massmarket, without rent and rates to keep them awake.

■ Ebay/Amazon Traders

51%

■ Expansion of Discount Stores

42%

■ UK Retail Economy

34%

■ Large Website Traders

28%

The practise of accessorising up is still a notable trend.

Sensational Sensations Which party seasons/events have generally increased or decreased over the past year?

Do believe all you see in black and white; Book Week continues extraordinary growth with a huge 70% increase in 2015.

Halloween Increased Remained the same Decreased

81% 19% 0%

Festivals Increased Remained the same Decreased

0% 78% 22%

Christmas Increased Remained the same Decreased

18% 55% 27%

Valentines Day Increased Remained the same Decreased

0% 62% 38%

New Year Increased Remained the same Decreased

27% 37% 36%

Book Week Increased Remained the same Decreased

70% 30% 0%

Birthdays Increased Remained the same Decreased

11% 56% 33% JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Retail Barometer 2015

Picking Products?

May The Force Be With You

How have the following categories performed for your retail business?

The character business is a partner to us, and we must love it and absorb it.

Lending itself particularly well to party product, it allows huge opportunity to offer consumers the up-to-date product, and to be seen as a go-to retailer for current popular culture product. Once again, in almost all party product areas, licensed product sees a majority share of sales at the till. More than one retailer reported costumes being 100% of their sales.

Falling in line with the seasonal trends, character merchandising opportunity, and lifestyle choices, the results for most corners are positive. Almost every line shows opportunity to trade well, with very few party and costume products not in demand in some way, shape or form.

Kids Costumes: Increased: Remained the same: Decreased:

44% 43% 13%

Comedy Costumes: Increased: Remained the same: Decreased:

Adult Costumes: Increased: Remained the same: Decreased:

33% 56% 11%

Licensed Costumes: Increased: Remained the same: Decreased:

Sexy Costumes: Increased: Remained the same: Decreased:

9% 54% 37%

Costumes overall trading report: Adult: 64% Vs. Children: Sale: 88% Vs. Hire: Dress-up Accessories Increased: Remained the same: Decreased:

87% 13% 0%

Wigs and Face-paint Increased: Remained the same: Decreased:

66% 27% 7%

67% 33% 0%

36% 12%

52%

14% 71% 15%

Foil and Premium Balloons Increased: 71% Remained the same: 28% Decreased: 1%

Jokes and Novelties Increased: Remained the same: Decreased:

0% 58% 42%

Commission Balloon Décor Increased: 25% Remained the same: 52% Decreased: 23%

Latex Balloons Increased: Remained the same: Decreased:

57% 42% 0%

Gas Hire Increased: Remained the same: Decreased:

Balloons overall trading report: Foil: 53% Vs. Latex: Gas Hire: 56% Vs. Décor:

Licensed product is still the superhero of the trade.

What percentage of your retail sales do licensed products account for:

Partyware and Disposables Increased: 33% Remained the same: 49% Decreased: 18%

Partyware and Décor overall trading report: Adult: 48% Vs. Children: Props and Décor Increased: Remained the same: Decreased:

36% 55% 9%

0% 100% 0%

47% 44%

Balloons Licensed Dress-Up Licensed Partyware and Décor Licensed

66%

Vs. Generic

33%

72%

Vs. Generic

28%

37%

Vs.

63%

Generic

Suppliers have massively improved the information flow on the licensing front in the last year. Respondents to this year’s survey scored suppliers 6.8 out of 10 for information on licensed properties.

When asked the same question for the 2014 Barometer retailers gave suppliers a rating of just 4.4 out of 10.

Divide And Conquer Clear division in how the numbers fall for costumes versus balloons. With Halloween previously noted as the almost overall clear winner, the balloon business Milestone birthdays; no-one wants has shown that more personal occasions are key for its business, something PPE magazine learned one, but they’re big business. was changing from one major balloon supplier this year. The spooky day still reigns as king for the costume crowd, with a notable lack in substantial results for hen and stag weekends.

Which of these celebratory occasions are key for your BALLOON business?

Milestone Birthdays

1st

Christmas

2nd

Valentine’s Day

3rd

Halloween

4th

Mother’s Day

5th

Which of these celebratory occasions are key for your FANCY DRESS business?

Halloween

1st

Book Week

2nd

New Year

3rd

Christmas

4th

Hen & Stag

5th

Which of these celebratory occasions are key for your PARTYWARE AND DÉCOR business?

Birthdays

1st

Anniversaries

2nd

New Year

3rd

Halloween

2nd

Christmas

3rd JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Retail Barometer 2015

3rd

UK Economy

4th

Counterfeit Product

What has been 2015’s Hero product?

5th

Price Increases

A great spread of top-selling product here, with obvious winners such as Star Wars costumes, but also recognition for design with ranges from Creative Party and Boland. Amscan’s Air Walkers remain a hit, owning thanks to their great window display offering, as well as being an impressive party pro.

What do you see as being the major opportunities for growth and expansion over the next 12 months?

Balloons Tatty Teddy from Qualatex Dress Up Star Wars Dress Up from Rubie’s Partyware

Block Party from Creative Party Décor Air Walkers from Amscan Accessories Tie: Halloween props from Palmer Agencies, Flower Power from Boland.

I Need A Hero

1st

Expanding foil and latex balloon ranges.

2nd

Film Franchises

3rd

Building relationships with local venues

4th

Customer relationships

5th

Balloon Décor

How much product do you source from overseas, versus the UK: 26%

Overseas

Vs. UK

74%

Media Savvy Online presence in the current age doesn’t equate to spending your life-savings on a website. Twitter, Facebook, local town online groups – they all represent a chance to highlight a retail store on a daily, hourly, even minute-by-minute basis. And what a change we’ve seen.

Four short years ago, this section of the retail barometer was almost opposite to current day. PPE Magazine likes this!

As an independent retailer, do you have your own website?

92% No

Yes

8%

If you haven’t, are you considering developing one?

100% No

Yes

0%

As a retailer with a website, does the site help bring customers to your shop?

100% No

Yes

0%

What are your percentage split in sales between your website and your shop?

Website

11% Shop

91%

How has the rise in e-commerce affected your business overall?

Increased 37% Remained the same 43% Decreased 20%

The Year Ahead With only 12 months left to go this year, where will our growth come from? Book Week’s huge growth is our new friend, while major film franchises have a full slate for the year ahead. Meanwhile traditional seasons still offer gold, with one respondent saying: “Halloween, the enormity of it. We knew it’d be good, but this was incredible.” There’s opportunity there, but you’ll need to get to that trade show, read this magazine, and be ready for it.

What has been your most surprising success – either product or season – over the past year?

1st Halloween 2nd

Continuing growth in balloons

3rd

Book Week

What do you see as the major threats to the party industry in the next year?

1st

Online Traders

2nd

Discount Stores

The Supporting Cast Service levels from suppliers continue to be a trusted source of information and guidance – and this trade has no shortage of hugely experienced reps. Trade shows are still visited by a reasonable number, coupled with trusted trade magazine Progressive Party Magazine (sigh of relief). There’s more ways than ever to ensure you are up to date, stocked, and ready to retail.

In the last year, how would you say that service levels from suppliers have been?

Improved

51%

Remained the Same

42% 7%

Decreased How do you maintain your links with the trade and make purchasing decisions?

Supplier advice

65%

Reps and Agents

63%

Progressive Party

62%

Spring Fair

53%

Internet

47%

Trade associations

34%

Other Trade Shows

19%

Trade Magazines

16%

Autumn Fair

14%

Association Events

14%

Have you attended any training course in the last 12 months?

Yes

28%

No

72%

Do you intend to?

24%

Yes

76%

No If yes, in which subject areas?

53%

Balloon Décor Marketing

47%

Left: The trusted sales agents are still much-loved in the party sector

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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26_PP_January February 2016.indd 1

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The Jester Says

Writing freely, from behind a magical cloak of confidentiality, The Jester draws on an entire lifetime of party experience to bring us controversial opinions, interesting viewpoints and all the latest industry gossip, fresh from the grapevine...

NO REST FOR THE

WICKED

“A

friend once said to me, “I bet it’s a nice time in January, if you own a party shop; you can put your feet up!” Well they couldn’t have been more wrong – I always think it’s one of the busiest times of year!

I need time to review all the product ranges, price up my leading lines, revamp my website, trade shows – and in my spare time review my business plan for the following 12 months.

The hardest task is reviewing the product ranges. While certain products never change, like solid colour balloons, plain paperware and Snazaroo tubs, I still have to decide who I should use to supply me with these products. I am a great believer in these two simple rules. One: Never keep your eggs in one basket, and Two: Reward loyalty!

Rule one means that I always make sure that I spread my orders around, and at the last count we had over 50 different suppliers. This ensures not only a great variety of products for our customers, but also means that if any suppliers cease to trade or are unable to deliver a standard product I have other suppliers to fall back on.

The second rule is simple; price is not everything! Stock availability, delivery and customer service is far more important. It is sometimes flattering for a supplier to offer you a discount and better payment terms – but this is only really useful if they can deliver the stock you require.

This reminds me of when a customer comes in and asks the price of a product and I say £2 each. The customer points out that its only £1.50 down the road. I ask the customer

comes to the latest trends in licensed products it is always well worth keeping an eye on the latest film releases. It is obvious that 2016 is going to be overrun by Star Wars, but we must still be careful – don’t forget that the Phantom Menace was not all it was hyped up to be.

For paperware or licenced mylar balloons we can easily drop an old licence to be replaced with a new licence. What we have to be careful with is residue stock; we have always had a dump bin for clearance items that have been left – that last pack of napkins that don’t match anything. You have to remember that this cash is tied up and needs to be released for new stock.

Above: Party retailers will be hoping that Star Wars keeps the tills ringing in the new year. Right: The Jester’s NEC survival kit – comfy shoes, water, rucksack (for catalogues), tablet for notes and lots of stamina!

politely why they did not buy it down the road, only to be told that they are out of stock. I say that’s funny, ours is only £1.50 when we are out of stock as well.

The next big job for January is deciding on my product range. This is where trade shows come in handy, with all major suppliers displaying their latest lines under one roof.

The problem that all retailers have in common – no matter how big or small our premises are – is that if we are going to take on new lines, we have to decide which lines we will drop to create the space required.

Some things are easier to decide than others. For example, when it

When it comes to costumes and accessories things get can a bit more complicated. While our EPOS system tells us we sold 20 of a certain costume, it cannot tell us if this was because of the film just being released or a student’s party that ran a theme party.

This is where as buyers we have to be careful. EPOS will tell us all that we all did well with Jurassic Park, Minions and Frozen but it cannot predict when the trend will end and the next one begin.

Now I shall go to a quiet darkened room to prepare my survival kit for the NEC. See you on the other side.

“

THE JESTER SAYS

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Spielwarenmesse 2016

A r o F e m Ti

! y t r a P o r u E

This year marks the 67th Nuremburg toy fair, with its dedicated festival, carnival and fireworks offering setting up home in Hall 9. The six-day show takes place between 27 January and 1 February, and is ideal for retailers looking to be ahead of the game when it comes to themes and brands for 2016.

Inset: Party and carnival items can be found in Hall 9 at Speilwarenmesse.

N

uremburg toy fair – or Spielwarenmesse as it is more officially known – is billed as the place where ‘international toy markets come together’. A truly international event, exhibitors will be attending from over 60 countries this year. Around 30% of them don’t attend any other fairs, so it really is the place to be if you are looking to bag the cuttingedge, must-have product that will set you apart from the competition.

Retailers can browse from nearly 3,000 exhibitors and take a wander around the TrendGallery, which features presentations, events and talks all designed to help visitors find out industry trends and themes for 2016. Retailers and buyers who take advantage of this will be able to reap the benefits when planning what to stock in the coming months.

On top of all this, the city of Nuremburg has a Right: The Space Boy costume from Fun Shack is out of this world. Below: Licensed lines play an important part in Spielwarenmesse’s offering.

wide range of bars, restaurants and shops on offer, so it doesn’t have to be all business! Post-show networking is essential and gives retailers a chance to make new contacts from all over Europe.

NUREMBERG EXHIBITION CENTER, NUREMBERG, GERMANY 27 January – 1 February 2016 9:00 am – 6:00 pm daily (5:00 pm on last day) www.spielwarenmesse.de

Be A Repeat Attender According to Boland Party’s Mark Brett it is worth attending Nuremburg toy fair at least every three years, as there are numerous opportunities to meet suppliers showing unique products you may not find elsewhere.

Many of the party companies attending will be launching their brand new products and collections for the first time.

OppoSuits co-founder and owner, Jelle van der Zwet, believes that international trading has become much easier over the last few years, in some part due to the Nuremburg toy fair. He points out that: “Spielwarenmesse has grown into the ‘must-attend fair’ for a range of associated fun products and costumes. If you haven’t been to Nuremberg toy fair it’s worth a visit. And if you are planning to attend, come and see OppoSuits on Stand 9E05, it’s also worth a visit!”

Talking specifically about the OppoSuits stand, Jelle said: “A key feature will be our brand new, officially licensed Pac-Man suit, but we will also be displaying some of our new summer designs as well as new Halloween and Christmas styles.”

Anna Hickman, marketing communications manager for Pioneer Europe, says: “Speilwarenmesse will be the first opportunity of the year for us to showcase our brand new product ranges.

It is also the first opportunity to pick up a copy of Qualatex 2016 catalogue, with

over 240 new balloon designs, 48 new party items and a new latex colour.”

Pioneer will be displaying its ‘funky milestone numbers’ range on Stand 9D76.

This year the stand will be decorated by two very talented balloon artists – Alberto Falcone CBA and Luc Bertrand CBA. Below left: Bristol Novelty bring Cleopatra back to life at Spielwarenmesse. Right: OppoSuits is showing a number of new summer lines.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Spielwarenmesse 2016

Also attending, and exhibiting on Stand 9C31 is facial hair afficionado, Mustaches.

With over 600 varieties of premium fake moustaches, beards and eyebrows, Mustaches have something for everyone to try, and Tomas Siuipys, ceo, likes the idea that people can ‘sample the goods’ at an exhibition. He said: “For everyone who prefers to see, touch and feel over looking at photos, we’ll have lots of ‘live’ products on hand so retailers can try on our hairy accessories for themselves. The highquality materials and perfect adhesive – means they stay in place and keep their shape no matter how hard you celebrate!”

Showing on Stand 9D07 is Delights Direct, a first-time exhibitor. “The

Above: Creepy characters from Maskworld’s 2015 stand. Left: Princess partyware range from Delights Direct.

Right: Rubie’s Superman boys costume from Batman V Superman: Dawn Of Justice.

European market is growing across all categories, with ranges like wedding, baby occasions and fancy dress doing particularly well,” said account manager, Stuart Wheeler, who is excited to be attending.

“There is a healthy growth in new party and carnival businesses in Europe which is exciting and we find that having a wide selection is a real plus for the Below: Alice in Wonderland at the 2015 Leg Avenue stand.

overseas buyer.”

Delights Direct will be showing customers how to access its collection of over 20,000 products including the new range of princess partyware with over twenty components.

Palmer Agencies will be exhibiting again at Spielwarenmesse on Stand 9F89. With an ever-increasing customer base right across the continent, Palmer Agencies specialises in distinctive Carnival and Halloween merchandise for European independent retailers, making Nuremburg toy fair the perfect platform for them.

Animated figures, masks, costumes for adults and children, accessories – anything Carnival, party and Halloween related can be found within Palmer Agencies’ catalogue, and many of those products will be on display at Nuremburg.

Exhibiting at Nuremburg toy fair for the first time, Robyn Crowley is looking forward to introducing Bristol Novelty and Forum to European retailers. “We will be sharing Stand 9D57 – 9E58 with Rubies Germany,” she explained, “and will be displaying a limited range.”

The UK division of Rubie’s Masquerade will also be at the fair, showcasing its extensive portfolio of children’s licensed costumes, masks and accessories. Trade marketing and digital manager, Struan Robertson, believes that new film

releases for 2016 will be a guiding ‘force’ when it comes to themes this year.

He points out that Rubie’s already hugely popular Star Wars: The Force Awakens licensed range for kids will be on display for the first time, following the movie’s record-breaking release in December. Struan elaborates: “2016 is set to be big for super heroes with Marvel and DC Comics both releasing major blockbusters in the first half of the year.”

Taking its position on Stand 12I29, Rubie’s will be unveiling new looks for the biggest heroes out there: Batman, Superman, Wonder Woman, Iron Man and Captain America, who will all have fresh new styles.

Struan continues: “Rubie’s Disney

Inset: Mustaches invites retailers to try their products first-hand at Nuremburg 2016.

Make Friends “We look forward to seeing our old friends and making new ones at the show. It is always a great opportunity to catch up with our European customers and discuss business plans for the future.”

Michelle Comerford, head of sales and marketing, Pioneer Europe

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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HA V E A W I L D TI M E WI TH W I D M A N N !

WIDMANN S.r.l.

M I LANO

Party Fashion

Viale dell’Industria, 3/C 20020 Busto Garolfo (Milano) - Italy Tel. (+39) 0331 560001 - Fax (+39) 0331 537565 E-mail: info@widmannsrl.com

www.widmannsrl.com

32_PP_January February 2016.indd 1

National UK Wholesaler/Distributor Tel. 01702 447676 - Fax 01702 447677 E-mail: sales@sanctointernational.co.uk

www.sanctointernational.co.uk

14/01/2016 18:58

Spielwarenmesse 2016

Above: The Modus Vivendi tableware from BBS comes in a range of 11 different colours.

Princess range remains highly popular for girls, spurred on by the enduring success of Frozen, while other new ranges from the Disney stable including The Disney Channel’s popular TV show, Descendants, will be on display for the first time, as well as new costume ranges from The Good Dinosaur and the upcoming Finding Dory movie.”

Other licensed ranges from Rubie’s include My Little Pony, Teenage Mutant Ninja Turtles, Power Rangers Dino Charge, Paw Patrol, Minions and much more.

Another first-time exhibitor, Fun Shack is delighted with the prospect of showing its ranges to an entirely new market. Jeffrey Fearnley, Fun Shack’s director, recognises the importance of the show for the company’s future plans for building on its reputation for quality and value.

“Our design team, now bigger than ever, has been working hard all year Right: Boland Party will be launching 100’s of new lines.

One Million Products!

There will be an astounding one million products on display at Nuremburg 2016, 75,000 of which are brand new to the market. It is the perfect opportunity to snap up the latest new and innovative lines before your competitors.

creating a range of products which will have much wider European and worldwide appeal,” he explained.

Fun Shack will be showing its ranges of adult and children’s costumes, together with wigs and accessories, including lots of new and exciting designs, on Stand 9B33.

“We strongly believe that the Nuremburg show is very important for distributors who want to reach out to the world’s markets,” Jeffrey continued, “as well as the retailers who travel from all over the world to see the latest designs.”

Mark Brett, director at Boland Party, agrees that Nuremberg is becoming increasingly important to the party market. “Once a toy fair with a Christmas hall, there is now a party section which grows year-on-year,” he said. “It is a truly

Above: Creative new designs from Northstar Balloons.

international event and acts as the main hub for Europe, with a huge amount of exhibitors from beyond.”

Boland Party will be taking the opportunity to launch more than 500 new products for 2016, with new products spread across the three main categories of party, dress-up and accessories. All will be revealed on Stand 9E57.

BBS is launching a host of new collections for 2016 at Spielwarenmesse.

The main display will feature the Modus Vivendi tableware, which is durable, reusable, microwavable, dishwasher-proof and comes in a range of eleven vibrant colours.

“We will be also showcasing our licensed melamine, tableware, PP tableware, balloons, straws, candles and bubbles,” said the head of BBS’ new UK division, Tim Peters. “These licensed ranges cover anything from Peppa Pig to Spongebob Squarepants, and just about everything in between!”

Northstar Balloons is also extremely excited to be launching so many new lines for 2016. “Where better to introduce them than Nuremburg toy fair?” said UK sales manager Nikki Thompson. “We cannot believe how quickly the fair has come around again, but we are really looking forward to seeing all our customers

Inset: Funky Milestone Numbers from Pioneer will add a few figures to your profits.

there – it’s the ideal venue for catching up.

New releases for 2016 will be on show on Stand 9B15, and include sprinkle number balloons – an addition to the successful numbers and letters range – because what’s a party without sprinkles? You can also be the first to see the new pretzel balloon at Nuremburg – perfect for everything from a food stand to a pretzel party!

Metamorph GmbH (maskworld.com) supplies customers all over the world, and is attending Spielwarenmesse as a wholesaler this year, at Stand 9C51.

According to marketing manager Andreas Bernhardt, Maskworld’s ‘fine sense of the newest trends’ will see the company presenting a plethora of new products, from masks and wigs to their special effects products – latex prosthetics, fake teeth, effect contact lenses and make-up.

“We will also be showing fantasy leather products and original Venetian masks for the masquerade market,” he said.

With exhibitors like these – not to mention other highlights such as Leg Avenue, Widmann, Belbal, Folat, Henbrandt, Neviti and Party Deco – Hall 9 at Speilwarenmesse is shaping up to be spectacular. So grab your passport and pack your snow boots; PPE will see you there!

Left:A new licensed Scream mask from Palmer Agencies.

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Face-To-Face: Belbal

Right: Belbal’s passion for balloons is clear.

s ’ m u i g l e B

Big Balloon r e v o e k a T

During October 2015, news broke that Belbal – one of the longest serving latex balloon manufacturers – was under new stewardship following acquisition by Bart Van Nuffel and Jerome Leclef, together with capital investment firm Dovesco. PPE hopped on a plane to Gdasnk, Poland, to find out more.

I

t came as some surprise to hear, towards the end of 2015, that premium latex balloon manufacturer Belbal was to be taken over by two private investors and a funding group.

The popular balloon company first started in 1984, which puts its age well above many in the party trade. A company which has given such longstanding service to the industry – and has made such a significant global footprint on the market – is not normally top of the list when it comes to guessing the next acquisition in the sector.

Above right: Michel Van Even, director of sales, marketing and product development. Below: Bart Van Nuffel – director of finance and legal and Jerome Leclef – director of business development.

36 PROGRESSIVE PARTY EUROPE

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Belbal’s Belgian roots began to shoot within it’s first year, with significant orders being exported to the United States, following the successful introduction of metallic latex to the range. More local distributors got on board over the proceeding few years, with distribution soon spanning right across Eastern Europe.

The next big step, though, came with the launch of the company’s manufacturing headquarters in Gdasnk, Poland. From there, the scale of the operation would unfold on a dramatic level, bringing the current firm to where it is now – a global operation with more than 300 employees, and an astonishing repuation for quality.

That reputation for quality has gained Belbal the rights and pleasure to manufacture for some of the best known suppliers worldwide. PPE’s tour of the factory explained a lot about why; it’s a science lab rather than a manufacturing facility, and it is truly mind-blowing.

PPE met with Mirek Ciapalski, director of balloon production, and Anna Sitko, research and quality assurance manager, who make up

Belbal In Numbers

■ 6 00 million balloons produced each year.

50 million balloons printed ■ 2 each year.

00 employees.

■ 3 ■ 6 0 countries exported to. some of the key manufacturing and quality control team. Walking the aisles of the factory floor, there isn’t one process-stage, one bolt, one square centimetre of equipment that they haven’t built themselves from scratch, or know the intricacies of how it works.

“There are dozens of stages of testing on a daily basis,” Anna explained. “Our in-house laboratory will run controlled analysis on everything from colour pigmentation to artificial aging, so that we know exactly how the balloon will perform from the second it leaves here in packaging, to the three days after it has been inflated and is in use.”

Mirek concurs; “We fully optimised the Just-In-Time production

Our in-house laboratory will “ run controlled analysis on

everything from colour pigmentation to artificial aging.

Anna Sitko research and quality assurance manager

”

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Face-To-Face: Belbal

PPE Recommends...

Belbal welcomes suppliers and retailers to visit the factory for a full tour. It’s an extremely interesting process, and if the opportunity should arise we’d urge you to see for yourself. Enjoy the home-made goulash, avoid the warm beetroot juice. Oh, and following a ‘small’ diversion which saw PPE stranded at 1am a three-hour train journey away from Belbal, don’t fly with Wizzair. operation to serve the print market.

We know everything about where our raw material comes from.”

When asked if – with such exacting, scientific standard – there were ever product returns, Merrick was happy to say ‘almost never.’

After several hours of looking at the finite production process, the tour took PPE over to the offices which house an extremely friendly team, who are enjoying getting to know their new owners.

One of those new owners, Jerome Leclef, comes from a background in packaging. When quizzed on why he made the move to balloons, he explained: “Really we were looking for a product manufacturing company.

We wanted something in a niche market and definitely something with a global expansion opportunity.”

“The beauty is that we have found a seriously successful company, which doesn’t have any structural problems whatsoever,” Jerome continued. “Bart and I will bring a fresh vision, and an outside looking in perspective, but will not be making any significant changes to either staff, management, or process.”

Jerome will largely sit on the commercial and communications side of the business, while Bart will take the reigns on technical and production. But with a solid management team already Below and right: The new Party Balloons range is aimed at the cost-effective end of the retail market, offering retailers a quality option.

in place, long-standing staff will only benefit from fresh backing and energy.

Michel Van Even, director of sales, marketing and product development is comfortable with the new regime. “We are most happy to welcome our new leaders to the company,” he said. “We will see some changes, but only for the better. For example, we have always maintained a low-profile presence, whereas now we will start to open ourselves up to a more public appearance, while we start to roll out new initiatives.”

Above: Belbal has a strong reputation with balloon retailing, with its trademark packaging on direct-selling retail lines.

One of these new initiatives is a more mainstream product offering, the Party Balloons line. Offered at hugely costeffective price points, the company will position these as an alternative to far-east imported product. It’s good news for retailers, as they can have Belbal quality balloons – with all the same research and development, safety and quality – for similar pricing to arguably less reliable quality purchases.

Other, more significant developments are in the pipeline too, with the

We fully optimised the Just“ In-Time production operation to serve the print market. We know everything about where our raw material comes from.

Mirek Ciapalski director of balloon production

”

introduction of a demonstration centre to be unveiled very soon. The door is very much open at Belbal now, and the opportunities are not just limited to retail buyers.

Belbal manufactures balloons for some of the world’s largest, and bestknown suppliers. PPE’s lips will remain sealed, but it’s fair to say that it would surprise many people to know just how many significant party suppliers trust their entire balloon stock to Belbal.

It’s clear that the company will continue with its strategic divisions overall though: private label, retail solutions and party market. That covers just about everything from a mass retailer wanting promotional balloons, right down to independent retailers wanting a reliable range to sell for a few pounds.

It’s comforting to know that even small retailers can benefit from working

Don’t Miss!

Belbal will be exhibiting at Spielwarenmesse in Nuremberg, January 27 to February 1. It’s a good opportunity to meet Michel and the new owners in Hall 9, stand B45. with this huge company, which is turning over tens of £millions. “The entire industry can rely on Belbal, we make sure of it,” confirmed Michel.

“We can turn around private label offerings within six weeks, with even very small minimum order quantities.

Similarly we are here to support supply chain solutions – with Belbal you can be assured of a partner. We will be part of your balloon business, not just a great manufacturer.”

PPE has enjoyed visiting suppliers and retailers across Europe since expanding over the last year, and this Polish trip was particularly heart-warming. The passion of the team is evident from the new chief executives, right down to the kind colleague who collected us from a train station. It’s rare to see a significant company with such a long, happy marriage between product success and company-wide integrity.

It really isn’t just hot air…

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■ Fire And Ice As the UK and Europe distributors for Trick or Treat Studios, Palmer Agencies is now offering a number of licensed lines, such as these latex overhead masks featuring a White Walker and the terrifying Night King from the HBO hit series Game Of Thrones.

The much-anticipated season six will be airing worldwide this April.

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■ Monster Machines Racing into Amscan’s licensed party range are Blaze and his monster truck friends! With over thirty items in the range including tableware, decorations, favours, balloons (SuperShape and standard foils) and accessories; this super-charged ensemble is sure to be a winner with fans of the new preschool TV show.

■ Super Style New from Rubie’s is a wide range of new and updated licensed costumes for 2016.

The year is set to be big for super heroes with Marvel and DC Comics both releasing major blockbusters in the first half of the year. New looks for the biggest heroes will see Batman, Superman, Wonder Woman, Iron Man and Captain America with fresh new styles.

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Progressive Party rounds up the latest licensed releases.

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■ The Droid Awakens With the incredible success of the latest Star Wars film The Force Awakens (which has broken box office records globally), this new line from Star CutOuts – which includes this great BB-8 – is expected to be a big hit. All new 2016 designs will be on show at Spring Fair, where this particular droid is sure to be a firm favourite.

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■ Retro Gaming

■ ROARsome!

Pac-Man is one of the world’s most recognised and loved video games and OppoSuits has brought the 80s classic back to life with this fabulous suit.

The old school cool black design will be ready to ship from early February and OppoSuits is looking forward to presenting it at Spring Fair.

From the urban jungle of New York, through the jungles of Madagascar, to the plains of Africa and on! Keep the adventure going in-store with Smiffy’s officially licensed Madagascar line, featuring Alex, Marty and everyone’s favourite characters. This collection will have customers ‘going wild’.

JANUARY/FEBRUARY DECEMBER/JANUARY 2016 PROGRESSIVE 2010/11 PROGRESSIVE PARTY EUROPE PARTY

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From 1st birthdays to fashion catwalks —

Discover Why Every Occasion Deserves Qualatex

®

Come visit us and see why your customers deserve The Very Best™ balloons.

©Rachel Ellen Designs Ltd.

• See our new range of Party Products.

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• Obtain exclusive show offers.

© Disney

Balloon dress by: Nandor Schreiter, cba, in Budapest, Hungary Photo by: Laszlo Muhari Model: Bianka Volgyi

7 – 11 Feb 2016

27 Jan – 1 Feb 2016

Hall 9, Stand D76

Pioneer Europe Ltd

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14/01/2016 19:01

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Fancy Feathers

Thanks to a new supplier of fancy dress and costume accessories, Pam’s is now stocking a fantastic range of new lines at amazingly low prices. The huge range of accessories starts from as little as 50p and includes fake moustaches, new fancy dress specs and ever-popular ostrich and indian feathers.

What’s New?

New products don’t come much better than this...

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Getting Personal

Amscan has added hundreds of new products across its party, balloon and dress-up offering for 2016. This fantastic new personalisable birthday décor set and accessories is just one of the new lines on offer. New licensed party ranges, partyware, balloons and new costume designs and wearable accessories are also available.

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Balloon DIY

A brand new range of ‘do it yourself’ balloon arch kits from I.T.I. (UK) will be bringing balloon décor to the masses. A number of different designs include two Baby Shower products, a Happy Birthday, a Christmas and even a Halloween.

This innovative new collection will allow consumers and decorators to create arches at a great price.

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A New Dimension

Always pushing the design envelope that little bit further, Betallic has entered a whole new dimension in 2016, with a collection of brand new multi-sided balloons called Dimensionals. Perfect for a variety of occasions, the new designs – which create a showstopping impact from any angle – they really are out of this world!

■ ■

Pink Sells

Pink sells and Pioneer Europe has a brand new Milestone range to compliment its top-selling Pink Birthday Sparkle design. Available with a Happy Birthday message in ages 18, 21, 30, 40 and 60.

[winky face]

Brand new from Northstar Balloons is this fun new range of emoji balloons.

With so many emotions to share, consumers will be spoilt for choice!

Perfect for a birthday party, Valentine¹s Day, or everyday, the expressions are contagious and sure to bring a smile to anyone’s face.

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What’s New?

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The styish designs and quality materials mean that Leg Avenue’s costumes already have the wow-factor, but the Deluxe collection goes one step further.

This Deluxe Mad Hatter costume incudes includes high/low velvet and satin coat dress with houndstooth pickups and brocade panel detail, lace ruffle neck piece, and mini clock top hat

Looking for something a bit different? Then it’s time for an international shopping spree!

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Animal Magic

Widmann simplifies dressing up with this new line of animal hoodies, hooded winged capes and costumes in high quality soft plush, perfect for infants and small children as well as for adults. There are 35 different animals from all walks of life, from penguins to pandas and dalmations to dragons.

ilestone M Birthdays

Creative Party is leading the way in 2016 with a new range of French language bunting, napkins, and latex balloons to accompany their new black and gold milestone birthday range. They have also launched an ‘age 20’ range as this is a celebrated milestone age for many European markets.

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When in Rome...

Boland Party have two new products to share. For the ladies, you won’t be ‘triumphed over’ in their new Cleopatra wig with gold coloured headband. And for the boys, did you know latex was ‘a thing’ in Roman times? Their Roman Centurion latex helmet says it was!

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■

Best Balloons

The new Party Balloons offering from Belbal will see the supplier offering a more mainstream product. Available at a competitive price point, and in a huge range of different colours, the new collection for 2016 will allow retailers to offer party-goers premium quality across a direct-selling retail line.

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■

The Flaming Guy

Flaming brilliant! OppoSuits new design for 2016, the Flaming Guy, might just set the world on fire!

Perfect for festivals, summer parties and, in particular, BBQs!

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www.partyplus.co.uk PARTY WHOLESALERS

to Recent additions e the ranges are th ake Happy birthday c nda, shaped Plate, Pa Rugby Ball and Roaring Dinosaur.

Party Plus now based in Winchester, Hampshire Shipping to the UK, Europe and the Rest of the World.

We are manufacturers of our own shaped plate ranges, along-side being distributors for BBS, Amscan, Creative Party, Unique, Talking Tables, Gemma and many more.

www.partyplus.co.uk FOR MORE INFORMATION PLEASE CONTACT:STEVE@PARTYPLUS.CO.UK PARTY PLUS LTD TEL +44(0)7931196370 WWW.PARTYPLUS.CO.UK Party Plus 2016_V2.indd 1

18/01/2016 15:51

Creative Party: Face-To-Face

Celebrating a significant birthday – whether it’s an 18th or an 80th – is always an emotional occasion, with family and friends gathering to celebrate their loved one. Progressive Party Europe recently met with the team at Creative Party to talk about how its new Milestone Birthday range can help set the scene.

Left: The new milestone range consists of balloons, streamers, table runners, coordinating tableware, candles, centrepieces, balloon weights, banners and more.

Going For

GOLD M arking a significant anniversary in a person’s life is an important occasion, and it’s only right that the products used to help create the right party atmosphere are of the best quality possible.

While there are a number of balloon and partyware ranges already available for these milestone events, Creative Party – a partyware company wellknown for its clever designs, exciting add-ons and high-quality products – has introduced a new collection which is set to shake up the market.

Speaking to Creative Party’s Mike and Holly Forder (chairman and marketing manager respectively), it’s clear that the pair are passionate about creating new designs and making sure they are able to offer exactly what the consumer is looking for.

Right: The strength of the new offering has been secured with innovative designs and attention to detail.

Added Extras Co-ordinating accessories make it easier for party organisers and offer great up-selling opportunities for retailers. “We have also created gold table runners, double-sided holographic streamers, cake candles, balloon weights – there are lots of opportunities to increase those sales!” said Holly.

“We are passionate about customer service,” said Mike, “and to us that means everything from ensuring we have product in stock to making sure we are able to offer exciting new ranges to keep the our offering fresh and original.”

As one of the UK’s leading manufacturers and distributors of partyware, balloons and cake decorations, Creative Party prides itself on offering a growing range of products which cover all key themes and occasions imaginable. So why is now the time for a new Milestone Birthday range?

“Customer feedback indicated that the market was tired of the proliferation of pink and blue ranges offered by almost every supplier,” explained Mike. “We could see that consumers wanted something different.”

“We chose black and gold as the colour scheme because it hasn’t been done before so the design is innovative and fresh,” Holly interjected. “Gold is a very on-trend colour right now, so using it made sense.

We tried to design something sophisticated and stylish rather than cheap and tacky.”

The strong colours and bold graphics come together to create a very definitely unisex range which is neither feminine nor masculine and as such appeals to a wider demographic, as Mike pointed out.

“Every retailer is short of space and nobody wants to tie money up in too much

stock,” he said. “Many of the bricks-andmortar customers we have visited recently have huge amounts of valuable selling space dedicated to milestone birthday ranges in blue, black and pink. Retailers who choose to stock our black and gold range instead of the blue and pink offerings will be freeing up valuable retailing space.”

Not that Mike has anything against pink of course, as Creative Party’s Perfectly Pink milestone range is still a strong seller for the company – in fact, it’s been the number one top selling range for the last three years running! “We’re not saying ditch the pink, far from it – but we do think there is room to move this sector of the market on with the addition of this unisex collection. We believe black and gold will eventually replace the black and silver ranges that a number of us offer.”

Product innnovation is as important to the new range as a fashionable palette, with gold glitter table decorations leading

Birthday Balloons!

The visually stunning latex balloons are of decorator quality and will be offered in bags of 50 (as well as the usual retail packs), ensuring it is profitable for balloon decorators to use them in bouquets and other designs. the charge. “These are totally innovative for the birthday market,” explained Holly, “and reflect the trend for this type of product elsewhere in the consumer market, particularly at Christmas. We are excited to see what consumers make of them, but the preliminary market research we have undertaken indicates there will be a huge demand for this product.”

The partyware holy grail is to create an on-trend milestone birthday range which appeals to all ages and all genders – could this be the collection with the Midas touch?

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Book Week

A World Of Reading books and enjoying stories are an important part of growing up. The escapism and opportunity for creativity that they provide can be matched by little else – except, perhaps, dressing up. Progressive Party turns the page on the latest chapter in the dressingup extravaganza that is Book Week.

P

rimary schools across the country quickly caught on to the fact that encouraging children to embrace their favourite character by getting into costume works well, and there can barely be a school left in the country that doesn’t have a dress-up day – or two – at some point during the year.

Whether schools choose to celebrate the children’s literary favourites in March (World Book Day), April (International Children’s Book Day), May (Children’s Book Week) or even September (Roald Dahl Day) – these occasions – and of course curriculum-based fancy-dress events – continue to be a huge success year after year for UK party retailers.

Schools and nurseries get involved in

1

these literary events in a variety of ways, but the most popular allows children to come to school dressed up as their favourite character. As the practise has become more popular (and competitive!) parents have become increasingly inclined to pop to their local party shop instead of cutting up a t-shirt and getting creative with a pillowcase.

Children’s dress up designer and manufacturer Pretend to Bee has a wide range of costumes which cater for almost every Book Week need imaginable with generic lines which allow children to be inspired by their favourite fictional characters.

“Book Week is always an extremely busy time for us at Pretend to Bee,” said

2

3

Right: Robin Hood and Maid Marian by Pretend To Bee.

director, Harrison Palmer. “We pride ourselves on creating high-quality costumes that can be used again and again, not just during Book Week. Our dedicated Book Week range can be attributed to all sorts of fictional characters and so the scope for parents and retailers is endless.”

The Pretend to Bee collection includes superhero capes, an owl and fox cape, an authentic looking Robin Hood and Maid Marian as well as the classic fairy, dinosaur, mermaid and dragon.

Book week as a business period grew significantly for Delights Direct in 2015.

“Some say this has changed from its original brief of dressing as a ‘book’ character,” explained account manager Stuart Wheeler.

“Now we see some children going to school as a Ninja Turtle or Superman! You could argue that this is losing sight of the main focus of the day, but you can’t argue that 1 Rey and Finn from Star Wars: The Force Awakens, by Rubie’s.

2 The new Prince of Thieves costume by Amscan.

3 The ever-popular Matilda outfit from Delights Direct.

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Book Week

it opens up a much wider range of costumes that sell at this time – which can only be a good thing! Still, on the traditional side we expect Roald Dahl themes to be strong again.”

While many of the book week initiatives suggest certain books to use as a starting point, there are key themes which children are likely to return to again and again.

Amscan offers many of these, from classic fairytale and historical characters right through to licensed options.

“Book Week is becoming an increasingly important dress-up occasion in the calendar and so we have expanded our range to include some exciting new options for 2016,” explained marketing executive Charlotte Cox. “Popular choices include a delightful Pink Fairy costume set or a pretty Lil’ Red Riding outfit – a new Native American Spirit costume is also perfect for those who enjoy western tales!”

Action-packed stories are always popular and so its no surprise that pirates, ninjas and vikings feature highly on the list as well, with Amscan’s new Prince of Thieves costume really standing out.

Now one of the biggest events in the early part of the year, Book Week really helps make up for the lull after Halloween and Christmas, and so it is important that retailers get stocked up early with the most popular costumes. Pam’s has produced a dedicated Book Week flyer jam-packed with dress-up ideas. “Each page is full of the latest characters from children’s books as well as the old faithfuls,” explained sales director Carl Taylor.

“Last year we found a few new costumes that were popular, such as The Hungry Caterpillar, Mog the Left: This Victorian boy accessory set by Palmer Agencies includes cap and waistcoat.

Literary Lines “Book Week is one of, if not the, most popular time for children’s costumes, with only Halloween coming close in terms of sales and orders. Interest and demand for book-themed costumes increases every year, and as such so does our range of stock for babies, children and even teenagers.

Curriculum-driven fancy dress is continuing to grow, and we get hundreds of requests from parents with specific book characters in mind, but current characters are also really popular.

We’re expecting Star Wars to be big following the film release. That being said, the classics show up again and again during Book Week – one of last year’s surprise hits was the Mad Hatter.”

Emma Angel, director, Angels Fancy Dress

2

1

Cat and The Tiger Who Came to Tea and we have been searching for more new ones to keep the range fresh and exciting.”

New lines at Pam’s for 2016 include characters from traditional nursery books such as Peter Rabbit and The Tiger Who Came to Tea as well as Harry Potter and Willy Wonka for the older children.

Costume company Bristol Novelty also produces a Book Week catalogue, and this year’s version will include many new lines selected for this popular event. “We have an unparalleled range of children’s costumes which have been specifically chosen for Book Week,” said sales manager Robyn Crowley. “Our catalogue will be available by the end of January, but the majority of costumes are now in stock and early ordering is advised to ensure you don’t miss out!”

“Book week continues to be a major focus in Rubie’s dress-up calendar,” said trade marketing and digital manager Struan Robertson, “and we have bought out fresh new ranges in the 2016 catalogue to cater for the event, which seems to evolve each year.”

He continued: “Disney Princesses and Harry Potter have always been popular for Book Week with their relation to popular books and classic fairy tales, but we’ve seen that direct correlations to World Book Day’s £1 books also prove to be successful, as illustrated by The Diary Of Dennis The Menace last year which spurred on sales of our licensed Dennis costumes for both kids and adults.”

A Star Wars-based fantasy by Cavan Scott features in the World Book Day 2016 £1 book list (where children can swop tokens for free books). As such, an increase in Star Wars-related dress-up is likely, especially following the huge success of Star Wars: The Force Awakens.

But it’s not all about the movie of the moment. “We’re also seeing year-onyear increases across a broader range of costumes from super heroes to generic

1 N ew animal costumes by Fun Shack – such as Mr Fox and Mr Frog – are ideal for book week.

2 H igh-quality, fun costumes by InCharacter include this Mysterious Mermaid.

3 S miffy’s licensed children’s range includes new Dr Seuss, Roald Dahl and Horrible Histories.

4 R asta Imposta’s impressive selection of children’s animal costumes are always popular.

uniforms and dress-up with an historical angle,” indicated Struan.

According to Palmer Agencies’ marketing director Sergio Battaner, Book Week sales are not just limited to costumes, with many parents reluctant to shell out for a complete outfit which may only be worn once.

“This is a very price-sensitive part of the market,” he explained.

“Although most of the sales are costume-related, accessories feature more and more as, with a bit of creativity, parents can create the same character for a more economical price.”

As Book Week celebrations have become more popular, it’s no surprise that costume and character choices have become more creative and outlandish.

Now, any number of sartorial solutions is likely to be seen sashaying in at the school gate – the only limit is your imagination!

Above: Everyone’s favourite big cat – The Tiger Who Came To Tea, from Pam’s. Below: Kids can go back in time with this pair of Roman costumes by Bristol Novelty.

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Spring Fair 2016

Inset: The Qualatex stand (2015) is always impressive.

Below: The catwalk shows and seminars are a highlight.

Fairground Attraction With perhaps the widest product reach of any of the major buying events, Spring Fair really does offer party retailers the perfect opportunity to see what’s new to the market. Anyone who’s anyone will be making their presence known, as the four-day show sees almost the whole retail industry come together to do business from across Europe and beyond.

Exhibiting under The Party Show banner creates a strong feeling of identity between the costume makers, balloon specialists and partyware suppliers. Over 100 party suppliers and distributors will be grouped together, ensuring a fun, vibrant experience for the retailers and buyers walking the halls.

Based in Hall 3, a new show floor layout will see The Party Show – which is taking up more floor space than ever before – exhibiting alongside the greetings sector. This gives retailers the ideal opportunity to visit exhibitors outside their ususal remit, encouraging that all-important diversification.

So whether you’re looking to expand your offering or focusing on a core area of your business, The Party Show is the perfect place to be inspired by the wealth of new products available in this exciting sector. Party on!

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■ Creative Party

■ InCharacter

Creative Party will be exhibiting its Back to Basics range of flag banners, latex balloons, streamers and cake candles, as well as its latest blockbuster the black and gold milestone birthday range, which will be on display for the first time. The Back to Basics ranges are all fast turnover lines, and are ideally suited to the more discerning retailer who wishes to distance themselves from competition and improve margins by offering a more sophisticated upmarket image in their product offerings.

InCharacter Costumes will be showcasing an exceptional selection of outfits for babies, children, teens and adults. The unique designs include some adorable additions for 2016.

Baby costumes are vailable in a variety of sizes from six to 24 months with easily-accessible snap fastenings for nappy changing and skid-resistant feet.

A fantastic range of quirky costumes for teens and tweens will appeal to a younger audience, while high-quality adult costumes for both men and women are available in a range of sizes.

The UK’s only dedicated show for the party sector, The Party Show is returning to Spring Fair for the fifth year running. Taking place at Birmingham’s NEC between 7 and 11 February 2016, a new location will see party exhibitors offering everything from dress-up to décor and props to paper plates. PPE takes a look at what exhibitors at The Party Show will be presenting to retailers in 2016.

The Stage The Party Show Stage, sponsored

by Rubie’s, is one of the most popular features of Spring Fair.

It features daily catwalk shows from fancy-dress manufacturers, drawing large crowds with its colourful, energetic format. The Stage also plays host to regular seminars, giving party retailers a lowdon of the latest trends, tricks and techniques.

■ Bristol Novelty Following last year’s move to a significantly larger warehouse, Bristol Novelty is excited to exhibit over 400 new items at the Spring Fair. The fancy dress and costume company greatly expanded its accessory range with products from Forum and will be displaying its usual host of new adult and children’s costumes, Halloween props and accessories, wigs, hats and jokes for 2016. The show is a great opportunity for retailers to plan their Book Week and Halloween orders and get ahead for new items for the upcoming year.

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Spring Fair 2016

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■ Boland Party Boland Party will be taking the opportunity to launch more than 500 new products for 2016, with new lines spread across the three main categories of party, dress-up and accessories. As the party market undergoes a shift in consumer behaviour, Spring Fair allows retailers to find out what is happening within the marketplace, new product, new suppliers, talking to competitors and just to update on present trends. It also offers a unique opportunity to look for other ideas which might benefit the party market; BBS will have news of further planned developments for the future.

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■ BBS UK Dedicated teams from both Italy and the UK will be showcasing the 2016 collections.

New product lines include Modus Vivendi tableware (durable, reusable, microwavable, dishwasher proof and available in 11 vibrant colours) as well as a vast range of matching cutlery. Licensed melamine, partyware and balloon ranges feature Mickey Mouse, Minnie Mouse, Jake and the Pirates, The Good Dinosaur, Cars, Peppa Pig, Hello Kitty, Marvel Avengers, Ultimate Spiderman, Paw Patrol, Winx, Minions, SpongeBob Squarepants and Ninja Turtles.

■ Amscan With over 10,000 products available across the party, balloon and costume categories, retailers can see some delightful new children’s party ranges, featuring popular themes such as pirates, dinosaurs, princesses and ninjas. New pink and gold milestone birthday ensembles feature alongside new birthday accessories and other essentials, while innovations include SuperShape Write-on balloons and InflateA-Fun balloons that can be coloured in.

Costumes and licensed product will also be on show, featuring a selection from the extensive portfolio of over 70 licensed properties such as Disney, Nickelodeon, Hasbro and Mattel.

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I.T.I. (UK) is delighted to launch a whole host of new product at Spring Fair 2016, including a range of ‘do it yourself’ balloon arch kits, with two baby shower products, Happy Birthday, Christmas, Halloween and Party. Also new is a completely unique range of ‘bi’ colour balloons, each with two colours. There is a variety of duo colours available, which are completely different to anything else in the marketplace.

New counter display of packets of 100 neon water bombs and 30” metallic and pearlized latex balloons will be available on I.T.I.’s largest ever exhibition stand.

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■ Premier Halloween Visitors looking for ‘must-have’ products will be spoilt for choice on Premier Halloween’s stand, as the company has pulled out all the stops for 2016. It is literally ‘howling’ with delight over its new 2016 range which has now expanded into top quality themed home and gift products, perfect for gift and craft retailers. This includes everything from home decorations, hanging plaques and wreaths to lanterns. Alongside Premier’s everyday ranges the company now caters for the entire market.

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■ Mustaches

■ Palmer Agencies

Wholesalers and retailers can check out 600+ varieties of premium fake moustaches, beards and eyebrows at Mustaches debut Spring Fair. Customers will be able to place St. Patrick’s orders online right at the stand and the high-class hairy goods will be delivered in the twinkle of a leprechaun’s eye, getting home before you! And for everyone who prefers seetouch-and-feel over looking at photos, lots of ‘live’ products will be on hand. After all, when did you last try on a handlebar or big sideburns or a patriotic beard? Mustaches are happy to help!

Palmer Agencies will be showing a great and surprising selection of props, costumes, make up items and masks – to name but a few! Palmer Agencies continues to provide the European party trade with quality-led and design-driven merchandise. FunWorld, Cinema Secrets and Trick or Treat Studios are some of the big names that are now included in Palmer Agencies’ range. With 50 years experience, Palmer Agencies offers a quality customer experience and unique and exclusive merchandise that allows independent retailers to stay ahead of the competitors.

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Spring Fair 2016

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■ Oaktree UK This year will see Oaktree’s UK-made giant numbers manufactured using a new film technology that is set to change expectations in the foil number business. Using the latest balloon film the range will now last two to three times longer than conventional helium-filled numbers, giving consumers an unrivalled product experience. The new film is far stronger and more flexible making it less likely to burst. A new Oaktree UK partyware range with high quality plates, cups, napkins, table covers and invitations is also launching.

■ Davies Products The 2016 launch of Davies Products’ exciting new ranges will see the company showcasing hundreds of new products.

The 2016 Scream Machine range has a terrifyingly good selection of decorations, props, make-up, accessories and more, making it the complete one stop shop for Halloween. This year also sees Davies Products’ most extensive Christmas range ever, with brand new accessories and decoration themes. Other great additions also cater for Easter, St Patricks and Party, while an extensive everyday range meets all other party needs.

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Customers will now find Pam’s on Stand C40, where the team is waiting with friendly smiles and a cup of coffee. Customers are invited to pop along and have a chat, and meet their account managers as well as other important members of the team. The laid-back, comfortable stand will be a welcome relief to all the hustle and bustle of a busy show, where you can relax with the Pam’s team, learning all about the new products and plans for the coming year. The team is also waiting to hear any feedback and comments to help make everyone’s 2016 successful.

These Hollywood film-quality 3D FX transfers are in stock now. With terrifying designs including Bone Fracture, Glass Shards and many more, these gruesome effects are sure to add horror to any Halloween costume. All transfers are applied with water, with no need for latex or glue – making them an excellent and easy-to-use choice for beginners and make-up experts alike. Just add fake blood for an even more horrifying effect!

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■ Northstar Balloons

■ OppoSuits

Northstar Balloons has added some exciting new ranges to its portfolio this year, which should bring customers over to its stand. Northstar enjoys the show, as it is great to see both existing and new customers getting hands-on with new product lines available and on display.

Northstar Balloons is extremely excited for the launch of its new Script Word Kits.

These elegant, fun, fabulous balloons are perfect for everything from a bridal shower to a first birthday party. One balloon, one word, one big statement!

OppoSuits is very much looking forward to Spring Fair 2016 and will be displaying a variety of new products. A key feature will be the brand new officially licensed PacMan suit, but it will also be displaying new summer designs as well as new Halloween and Christmas styles. Since OppoSuits invented the Christmas suit it has really given the ugly Christmas jumper some competition, and Perez Hilton wearing an OppoSuits design as a judge at the Miss Universe 2015 is perfect proof that the suits are both stylish and fun.

■ Rasta

Imposta

This year, Rasta Imposta has some exciting new ranges bursting on to the scene, all of which will be revealed at Spring Fair. Alongside the new ranges, existing lines will also be on show, including bestsellers such as Light Weight Lobster and Beer Bottle, as well as Sweet Eats Cupcake and Get Real Loaded Hot Dog. Equally, the licensed Crayola Crayon costumes are sure to remain enormously popular.

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Spring Fair 2016

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■ Simon Elvin For over 25 years, Simon Elvin has been producing Britain’s favourite greeting cards.

The company has expanded its range over time, and now manufactures a wide selection of fantastic products that are both high quality and great value for money – social stationery, gift wrap and gift bags, keepsakes, tissue paper and ribbons and partyware. A number of new party lines will be on show, covering all the key seasons and occasions; from New Year to Christmas and births to weddings.

■ Pretend To Bee ■ Star CutOuts New ranges from the cardboard cutout experts include Star Wars: The Force Awakens, John Wayne, Peppa Pig, Thunderbirds and more. Retailers will have the chance to see these amazing products in person and to purchase products at a discounted price. Star Wars: The Force Awakens has broken box office records globall and. BB-8 is sure to be a firm favourite at the show, with a life-sized cutout as jovial as the character itself. Seeing the cutouts up close and personal allows buyers to see our attention to detail and understand why or products are so collectable.

Pretend to Bee will be showcasing its fantastic costume collection at Spring Fair. The company has plans to increase its licensed costume ranges throughout 2016, as well as adding to its high-quality generic dress-up lines.

A Thunderbirds are Go range delights fans young and old, with its sound chip which recreates sounds from these iconic characters. Other licensed lines include plush onesies based on CBeebies’ preschool favourites Cloudbabies and a range of dinosaur onesies courtesy of The Natural History Museum.

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■ Pioneer Europe Spring Fair 2016 will see the official launch of the Qualatex 2016 Everyday Catalogue with fabulous new products including exciting new licenses and the brand new additions to the Qualatex party range. Some 32 pages bigger, with over 240 new balloon designs and over 48 new party items, this year’s catalogue brings together the perfect selection of products. Highlights include a new milestone latex collection, an extended party range, a new baby collection and Quick Link Sprays – the ‘next generation’ of Quick Link balloons featuring colourful swirls.

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■ Neviti

The leading designer and distributor of wedding and party supplies will be launching some exciting new collections at this year’s Spring Fair. New ranges include Carnival (vibrant mix-and-match party essentials) and two new children’s ranges; Scooter Girls and Wild West Cowboys. For weddings Neviti has a new To Have And To Hold collection featuring the on-trend colour scheme of blue and gold with a stunning heart and love bird design. The new Showered With Love range is sure to be a popular new addition for baby showers.

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■ Rubie’s Masquerade

■ Unique Party

New licensed ranges from the Rubie’s 2016 catalogue will include characters from Disney’s box office hit Star Wars: The Force Awakens. This year will be a big year for super heroes, with the hotly-anticipated Batman v Superman: Dawn of Justice and Captain America: Civil War movies due for release this spring. Rubie’s will be revealing extensive new kids and adult ranges for both movies. An exciting new range of Katniss costumes and accessories from The Hunger Games will also be on show, as will other ranges such as Book Week and Halloween.

For 2015 Pam’s Spring Fair offering will be The Unique Party stand will be showcasing new licenses for 2016 including Thunderbirds, Star Wars VII, Finding Dory, Captain America Civil War and many more.

In addition to brand new ensemble ranges, the new giant 34” Glitz Numeral foil balloons will be available in blue, pink and silver and in numbers 0 – 9. Come down to both stands to see these balloons along with all other Glitz items. Retailers and buyers visiting the stand can also walk down the red carpet and take a selfie on Unique Party’s ‘selfie’ wall, with a famous face of your choice!

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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This machine can print latex balloons one color two sides or two colors two sides simultaneously with a very good print log. It can print from 10” to 14” and hearts. With special accessories it can print also punchballs and 5”. Production speed 1200-1500 pcs per hour.

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Looking Ahead To 2016

FEEDBACK Less chocolate, more gym visits; these are the promises which start off a typical new year. But personal resolutions aside, PPE was curious as to the hopes and wishes for the party trade as we move into 2016. A selection of retailers shared their hopes for the coming months, while also looking back at the highlights - and lowlights - of 2015.

That Was The Year That Was Cathi Cowan Hijinks & Aha Ha Jokes & Novelties, Edinburgh “2015 was about equal to 2014 but considering 2014 was a great year for us, that’s not bad news!

Cathi Cowan We had a few highlights of the year.

The obvious ones were Halloween and NYE. This Halloween, Day of the Dead (DOTD) became much bigger. I’m American so have been dressing the shop with DOTD decorations for years anyway, but this year we finally got the costumes too, though I certainly didn’t order in enough black veils!

NYE is always mental in Edinburgh. Superheroes seemed to be the big theme this year. That, and masquerade masks! It’s always such a great atmosphere at that time of year.

Another highight, this time specific to Edinburgh, is the festival. It seems like the busiest town in the UK for the whole of August. We have people flying in from all over the world, plus hundreds of performers, many of whom want to buy something from us, whether it’s a wig or a silly hat or a full costume. It’s a good time of year for us!

However, something that did affect our trade was pop-up shops, sadly ‘popping up’ more and more often. They tend to sell rip-offs and copies, which makes me worry about the standards in safety. I think the incident in 2014 with the cheap costume that set on fire has made some people think more about what they’re buying though.

And of course, supermarkets - they’re just so convenienct for people. It’s a lot easier to pick something up in your local Asda than go searching for that must-have costume.

Looking to 2016, I have great confidence in the creativity of my staff. They all have a great sense of humour and pay attention to what goes on in other shops. I really rely on my younger staff to notice what’s cool! We often brainstorm to work out the upcoming trends, whether that’s the latest big film or something in the news that inspires people.

Sadly, I think there will be a lot of Bowie-inspired purchases this year - memorial make-up, spiky orange wigs, crooked teeth and especially his outfits. When someone who is a hero to so many dies it really sticks in peoples minds, and I think he will become the theme for many fancy dress parties this year.”

Keith & Sharon Morton Castle Caperes, Shropshire “Thanks to a reduction in fuel prices giving people a little cash bonus, 2015 ended more optimistcally than it began!

There weren’t any particular highlights for us throughout the year - everything did as Keith & Sharon Morton expceted really. The best thing about 2015 was the continued growth of our helium balloon business. We’re known locally as ‘the balloon shop’ rather than ‘the fancy dress shop’ and we like that, For one thing, balloons are more or less internet proof!

The two big events of the year weren’t that great for us - kids costumes for Halloween were slightly up but still a disaster, and NYE was at best static, at worst in decline.

The biggest event of the year for us nowadays is Book Week. It overrides all other events. We’ve already put in our forward order for this year.

In 2016 we’ll be focusing on balloon sales. Our balloon wall is already 10 x 25ft, but something will just have to give if we need to make it any bigger! I think licensed foil balloons are going to be our biggest seller this year.

My biggest disappointment for 2016 is that we won’t be celebrating the Queen’s 90th birthday as a nation. Her Jubilee in 2012 was a big boost to the industry with street parties and celebrations up and down the country. It’s a shame we won’t be seeing that again this year.

Another disappointment was that Star Wars costumes just didn’t happen! Independent retailers were unfortunately priced out of the game by manufacturers mass-selling to supermarkets. In 2016 I’d like to see more manufacturers taking the attitude that this devalues their brand and giving more support to smaller retailers.

Taking action against online sellers that undermine our industry by adding just 50p to the cost price would be another good move. One manufacturer has started doing this already, going so far as to take legal action against some of these sellers. More of that please!

As far as promoting our company goes, we still won’t be getting a website! We receive a lot of enquiries through our Facebook page. That together with word of mouth, business cards, and our sponsorship of a local radio station seems to work well for us. Our customer base is essentially in a 10-15 mile radius, so we don’t see the need to do anything further-reaching.”

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Looking Ahead To 2016

Peter Denton In Disguise, Northumberland “2015 was just an average year for us. Even Christmas and New Year were a bit flat - even Santa wasn’t as popular this year! We’re certainly hoping for bigger and better in 2016!

Peter Denton “Halloween was the highlight of 2015, even better than previous years. We think the fact that it fell on a Saturday really helped. That said, we still had competition, and not just from supermarkets and pound shops. Even garden centres and charity shops are getting in on the action these days!

“But you get what you pay for. Our niche is in quality hire, and word of mouth is our best form of advertising.

We are seeing a turnaround but our plan for 2016 is to convince even more people that travelling that little bit further for decent, quality products will be worth their while. We have free parking after all!“

Gary Wakefield Lili Bizarre, Liverpool “2015 was an excellent year! We moved premises at the end of 2014 from out of town to the city centre.

It’s the best move we ever made.

Gary Wakefield Last year, Book Week and Halloween were the biggest events for us, along with Christmas and New Year. Our sales have grown steadily week-on-week since the move and these occasions were huge indicators of our newfound success!

We already have big plans for 2016. We’ll be increasing our product range, stocking high-end Charles H Fox Kryolan make-up and really pushing our balloon sales. That means cold calling, advertising, raising awareness on Twitter. You name it, we’ll be doing it! We have a 16ft balloon wall in the shop and I am a certified balloon artist, so promoting balloon décor seems a good way to boost sales even further.

When it comes to costumes, we’re always looking for new products, but it’s impossible to stock absolutely everything. We aim to have one basic, one middle range and one high-end version of all our costumes. That way, we cater to everyone, no matter what they can afford.”

a photo of a barcode in our shop, then going home and trying to find the product cheaper elsewhere!

But that said, I think people are beginning to feel disillusioned by the internet. I hope that carries on in 2016!

My plans this year are really to carry on with the good work we already do, but I’m also hoping to branch out into quality and classy XXL sized costumes. They’re aren’t many places that specialise in these. Once I’ve build up a good range, I’ll take them online. I may even model a few myself!

Kirstie Dunworth Krazy Kapers, Swansea “We are opening a new shop and unit this year - Kirstie’s Vintage Emporium - so 2015 was manic with planning and buying and orgainsing! We still have Krazy Kapers fancy dress shop in Briton Ferry, Swansea and the emporium is opening in the Pontarddulais area of Swansea in the next few months.

In 2015 we did a few magazine articles that talked about our window displays. They’re a good way of showing what we do. We also held a few joint events with photographers, make-up artists and the like. We provided the costumes, they provided us with photos and publicity. We’ll do more of those in 2016 as they give us a great network.

The big events of last year were great for us. I’m also a costumier, so I get a lot of requests for original or bespoke costumes. People come in with their own ideas and they can be quite fantastic! Day of the Dead was a big theme in 2015, not just for Halloween, but also New Year’s Eve. There was a big gothic party in our area and I supplied lots of costumes for that.

The focus for the emporium is on props and costumes from all eras and styles, both hire and sales. We already do themed events, providing costumes for anything from the decades to eclectic, punk to modern. This will just give us a much bigger shop front for our 7,000 costumes.

We’ve also bought another shop in Gorseinon. It doesn’t have a name yet, but along with Krazy Kapers and the emporium, we are hoping for a very good 2016!”

Kate Moore Jolly Jesters, Swanwick, Derbyshire “2015 was better than 2014 in terms of customers and sales, but obviously we’re hoping for an even better 2016!

Our busiest period was NYE - it Kate Moore was the best we’ve had recently after a few years of decline.

We did notice there were no particular trends in themes as there have been in previous years.

I think what has been hard for us is that we’re situated just out of town, so people have to make an effort to come to the shop. It’s not as convenient as popping into your local Peacocks or pound shop, all of whom are selling costumes now.

On top of that, I’ve noticed that people don’t want to spend as much lately - if they can find it cheaper on the internet, even a counterfeit version of a licensed product, then they’ll take it. We’ve even noticed people taking

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Any Excuse FOR A PARTY The last few months of any year are undoubtedly the busiest for most party retailers, with the Halloween madness closely followed by Christmas and New Year festivities. The season is a tough act to follow – but that’s no excuse for putting your proverbial feet up. PPE takes a look at how to make the most of those all-important miniseasons taking place in the first few months of the year

A

longside the more traditional and well-established dates such as St. Patrick’s Day and Easter, where themed parties are already popular, an increasing number of events have been popping up in the first few months of the year, from Chinese New Year in central London to ski-

themed Carnivals on the Swiss slopes.

These smaller events can provide a steady stream of business for the fancy dress and party retailer, willing to make the most of the opportunities as they present themselves and in doing so, get the year off on the right foot. After all – why not start as you mean to go on!

Carnival and Mardi Gras

Spring Events 2016

PARTY DATES T L ate Jan – Mid Feb: Carnival celebrations T 8 February: Chinese New Year T 9 February: Mardi Gras T 14 February: Valentine’s Day T 6 March: Mother’s Day T 17 March: St Patrick’s Day T 27 March: Easter Sunday T 23 April: St George’s Day

Valentine’s Day and Mother’s Day Whether it’s to show appreciation or affection, Mother’s Day and Valentine’s Day are both popular categories for foil balloons as they make the perfect accompaniment to cards and flowers.

Mardi Gras and carnival is associated with the religious requirement for confession before Lent begins and it can often last for a period of weeks. Celebrations include wearing masks and costumes, dancing, parades and debauchery!

Amscan has added 11 new designs to its Mother’s Day collection from standard foils to this impressive Watercolour Heart UltraShape.

Delights Direct is well stocked up for Carnival with a huge range of costumes and accessories – this Brave Crusader is expected to be popular this year.

These colourful Mardi Gras balloons from Betallic – an 18” square holographic balloon and a 34” feather mask design – will help set the scene .

These Happy Mother’s Day balloons (a 33” holographic shape and a 29” Mighty Bright Shape) from Betallic will make mums melt.

Carnival is an important season for OppoSuits, given its presence throughout mainland Europe and the Harleking is perfect for parades!

One of Pam’s bestselling hballoons for Valentine’s Day 2015 was this red heart foil balloon, and it has a huge delivery booked in, so get your back orders in now before they all go!

Colourful new lines from Unique Party include this Mardi Gras partyware and décor range.

Chinese New Year

Amscan’s Chinese New Year party collection features a traditional design across tableware, decorations, a Chinese Dragon SuperShape foil balloon, hats, fans and party favours.

The festivities kick off on 8 February, when the Chinese calendar marks the start of the New Year.

The year of the monkey, 2016 will see families gather together and exchange gifts, while people also wear red clothes, decorate with poems on red paper, and give children lucky money in red envelopes.

These good luck lanterns are just one of a range of Chinese New Year items from Pam’s.

Ten new balloon designs from Qualtex include this 18” microfoil and 11” printed latex, perfect for bouquets.

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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Spring Events 2016

St Patrick’s Day

Taking place on 17 March, St Patrick’s Day celebrates the patron saint of Ireland. What began as a religious feast day has become an international festival celebrating Irish culture with parades, dancing, and a whole lot of green. Typically a boozy affair, celebrations can get quite raucous.

This traditional Irish Leprechaun sign sells well for Star CutOuts, with space to personalise it with a message for family and friends.

This ‘piggy back leprechaun’ is new from Bristol Novelty for 2016 and will certainly stand out in that sea of green!

Amscan has everything to create the perfect Irish setting with co-ordinating shamrock-inspired partyware and balloons, as well as fun wearables such as these glitter fun glasses.

There’s a very good reason this shamrockcovered, green OppoSuit is dubbed ‘The Patrick’...

Rasta Imposta’s Shamrock Sweetheart is perfect for enter into the spirit of things, while fun accessories include a Green Beer Mug Hat and this Kiss Me I’m Irish Fedora.

St George’s Day Palmer Agencies offers extraordinary quality merchandise like this Leprechaun costume, which includes all accessories. A true classic!

This 18” square balloon from Betallic features a classic Shimmering Shamrocks design.

Unique Party offers a whole host of items to celebrate St Patrick’s day from fun partyware to dress-up accessories.

The 23 April is the feast day of St George, the patron saint of England. There is currently an on-going campaign to make the day a national holiday to encourage people to celebrate it more.

InCharacter’s adorable Lil Dragon is perfect for both babies and toddlers.

These all-in-one costumes include easily accessible snap fastenings and skidresistant feet, as well as detachable wings.

One of the oldest Christian celebrations, Easter is a popular holiday across the UK. Easter gifts often focus on eggs, and Easter egg hunts and painting are popular activities for children. The Easter Bunny story originated from Germany and is a relatively new addition to the holiday.

Easter

Pretty pastels and egg themes are strong in these new Easter designs from Betallic, with a 39” foil shape taking centre stage.

Close your eyes and think of England! Patriotism and national pride are reflected in Star Cutout’s Great Britain range.

Qualatex are offering two new Easter designs – a cute Baby Chick and an 18” Happy Easter microfoil are the perfect complement to existing Easter designs.

This loveable Wee Wabbit costume from InCharacter includes easily-accessible snap fastenings and skid-resistant feet.

Amscan’s Easter collection includes some gorgeous new decorations featuring pretty pastel designs which coordinate with the new ‘Lovely Easter’ tableware ensemble.

It wouldn’t be spring time without the pitter patter of rabbit’s feet. Disney’s Thumper, from Star Cutouts, is a very happy bunny.

Perfect ensembles and accessories from Unique Party this year come with everything your customer will need to celebrate on St George’s Day.

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Best sellers

The 2015 festive season is now over, but how did our retailers fare during the busiest time of the year? Did Santa have any tricks up his sleeve this Christmas?

Swinnertons Balloon & Party Emporium COMMENT

Adult Costumes

Smiffy’s

1920s was big. We ordered in lots of flapper dresses and only had one left after a busy Christmas and New Year.

Accessories

Bristol Novelty and Smiffy’s

Headbands and cigarette holders were popular, to go with the flapper dresses.

1920S is always a popular theme for NYE. Men seemed to be dressing up outfits they already had rather than buying the whole costume. Swords, guns and face masks all sold well though.

Kids Costumes

Smiffy’s

The Little Santa for toddlers was very difficult to buy elsewhere. People reported ordering on the internet but not receiving it, so we did well out of that! Also a good price at just £5.

Masks

Henbrandt

No other local stockists have these masqerade masks but we offer a wide selection.

Anything Else?

Mesmereyez

We hold a range of designs but there wasn’t one that outsold the others this year. They were all popular.

“

CAT E G O R Y

Shirley Phillipson/ Leeds

M A N UFACTURE RS / RANGES

Family-run independent business in a the Headingley suburb of Leeds. Established 16 years.

COMMENT

Adult Costumes

Rubie’s and Smiffy’s

Kids Costumes

Smiffy’s

Nativity costumes sold well, mainly for school plays. We had a good selection and the costumes were good quality.

Accessories

Smiffy’s

The 1920s was the big theme for NYE and accessories are an essential for all the outfits.

Tommy guns, gangster hats, cigarette holders, gloves, feather handbands, etc.

Masks

72

Henbrandt

After a pretty good festive season we’re excited about 2016. At the moment we have our shops and we offer wholesale to trade and retail, but we’re taking the business online in January 2016. Everything, from costumes and accessories to balloons and masks, will be available. We’re looking forward to a good year!

Fancy Dress Experience

“

Smiffy’s

Fun Shack

Licensed Star Wars costumes were very popular, with storm troopers and Princess Leia doing well. Novelty lines like Christmas pudding and elves are good fun costumes for all ages as well. Flapper dresses for the ladies and gangster costumes for men always sell really well for NYE.

Rubie’s

Fun Shack

We stocked a big range of masquerade masks this year – they are fabulous! We sold about 95% of our stock. Best year ever for masks.

Chrismas wasn’t our best this year. There are so many cheap costumes available from supermarkets that it can be a struggle. New Year was better – TV and film or 1920s were the popular themes. Things seem to be on the up. We’re lucky in that we have a lot of students and families in our area. We’re looking forward to 2016!

“

M A N UFACTURE RS / RANGES

Small business which has recently taken over Lavish Legs Fancy Dress & Dancewear in Tamworth.

“

CAT E G O R Y

Jaz Jassall / Walsall

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Best sellers

continued

Flingers Party Shop CAT E G O R Y

Samanthe Kuhe/ Bristol

M A N UFACTURE RS / RANGES

Family-run business which has been going for 25 years, based on the outskirts of Bristol.

COMMENT

Adult Costumes

Smiffy’s

Novelty costumes like turkeys, crackers, Christmas pudding – all sold out completely!

Kids Costumes

Smiffy’s

Nativity costumes did well for school plays and parties. The classic star, three kings, Mary and Joseph have been joined by lamb, camel, donkey onesies.

Amscan Smiffy’s

Anything and everything sold well – flashing nose, hats, reindeer antlers, funny specs, head boppers. Some were chosen to go with costumes, others just to wear as accessories at work or out on the town!

Balloons

Amscan

We loved the Geometric Orbz balloon, but all helium balloons did well over the festive season.

Anything else?

“

Smiffy’s

Smiffy’s

Seasonal costumes did really well. Both the deluxe and budget Santa suits sold, as did Santa onesies! Chistmas tree, snow woman and budget elf also sold well.

The decoration side of things was better than ever this year. It wasn’t as good for tableware – people seem to be going online. Our helium balloons were a hit.

New Year’s Eve was manic for us. We sold out of everything! Costumes, accessories, even party poppers – we sold out across the board!

Bournemouth Balloon Company, CAT E G O R Y

Sarah Read/ Bournemouth

M A N UFACTURE RS / RANGES

“

Accessories

Offering a balloon decoration service for over 20 years with a store carrying product for all party needs.

COMMENT

Latex Balloons

Qualatex

People were using the Christmas Bubble balloons as decorations over Xmas. They are big and so tend to be bought singularly but we still managed to sell a lot!

Tableware

Creative Party

These had nothing to do with Xmas but the dinosaur range sold well in the last month for some reason!

Qualatex Qualatex

We use vinyl to decorate the balloons with personalised messages – anything from ‘Happy Xmas from Santa’ to kids names.

Licensed Balloons

Amscan

The Star Wars licence was definitely the big craze for this year – it was a huge hit.

Anything Else?

Oaktree

Helium cyclinders were sold as an accessory so people could inflate their own balloons when they were ready.

“

Creative Party

This Christmas and New Year were busier than last year. Masquerade was the big theme for us – we sold more masks than ever! Star Wars was also a huge hit. We have big plans for 2016, including more themed partyware and a focus on baby showers and gender reveal parties – the new trend!

“

Foil balloons

JANUARY/FEBRUARY 2016 PROGRESSIVE PARTY EUROPE

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