Issuu

September/October 2026

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WELCOME

EDITOR’S COMMENT September/October 2026

ow. What a night it was at the Excellence in Housewares Awards 2026. It was incredible to be able to join with you all again and celebrate your successes over the past year. We are lucky enough to be part of a warm, supportive and welcoming industry, filled with people who celebrate each other’s successes and that’s always really clear to see at the awards. I’d like to extend an enormous thanks to those who support the event, enabling us to honour suppliers, retailers and individuals each year. Without you, it simply wouldn’t be possible. It’s a team effort, with backing from sponsors, judges, entrants and those who buy tickets and tables to attend every year – we appreciate each and every one of you. With an even higher number of entries this year, the judges were blown away by the quality of the products and retailers we were able to put in front of them. The entries were again testament to the innovation, determination and drive in our industry to continue creating wonderful products for the home and to present them to consumers in incredible shops up and down the country. This year, we added a new category – Rising Star – which celebrates individuals who are new to the industry and making a big impact. Huge congratulations to Harrods’ Kitty RoseWalker, our inaugural winner.

I must also make a special mention to our Outstanding Achievement Award winner this year. RKW founder, Rob Sutton was a popular choice and it was easy to see why. With an incredible back story in creating RKW and building it to what we see today, Rob also works hard to support various charities and good causes. If you were lucky enough to see him on stage, or know him personally, you’ll also know he’s the life and soul of any party – we hope there’s been lots more celebrating since. This issue includes a roll of honour of the winners in each of the categories, as well as their reactions to winning, not forgetting the annual party photos of the night’s less formal moments. I hope you enjoy reliving the evening’s events. And if you weren’t there, why not? Make sure you grab yourself a ticket to next year’s event. Also in this issue, we have a deep dive into both the knives sector and the cleaning, storage and utility category, along with a look at what housewares retailers are expecting for the all-important golden quarter. Of course, there’s all the usual news, views and insight in there too. Enjoy the issue.

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Kaie Robes-Mas Editor

@Prog_Housewares

MEETTHE TEAM

editor KATIE ROBERTS-MASON

group editor SAMANTHA LOVEDAY

editorial director JAKKI BROWN

publishing director ROB WILLIS

creative director MARK GRAYSON

commercial manager JO PILCHER

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29. 1. – 2. 2. 2027 FRANKFURT / MAIN

The future for business ambiente.messefrankfurt.com info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 84

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Trends turn into prospects. Encounters evolve into networks. At the world’s most important consumer goods event, the trade fair experience will produce your strongest-ever product range. Discover what’s to come at Dining, Living and Giving – inspired by pioneering special presentations and expert talks.

DU: 01.10.2026

THE NEXT MOVE IN LIFESTYLE

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CONTENTS

WHAT’S

INSIDE 7

News

24-57

The Excellence in Housewares Awards

16-17

Brand focus: Prestige

60-61

Food for thought: Festive forecasts

Product focus: Smeg

64-67 19

Bira news

BHETA news

Guest column: Anna Skeats, Rainy Day Trust

07 23

Market focus: Cleaning, storage and utility

19 PROGRESSIVE

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74-77

Market focus: Knives

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NEWS TOP STORY

DNC UK strengthens senior team DNC UK, the licensed housewares business behind the Polar Gear brand, has appointed Jacqueline Taylor-Foo as general manager. She takes up the role with immediate effect, joining the senior leadership team to lead the day-today running of the business as it accelerates its growth strategy. The appointment reflects a deliberate investment in operational leadership, enabling founder and managing director, Andrew O’Neill to focus on the company’s longer term strategic priorities. Andrew commented: “Jacqueline joins DNC

with significant senior leadership experience in the closely related toy sector, bringing particular strengths across commercial, licensing, operational and team leadership. We are delighted that she has joined and have her on board.” Jacqueline added: “The team at DNC UK have built something really strong and I’m honoured to join them at this pivotal time. My focus will be on building on their solid foundation. We will grow and expand the portfolio, focusing on the consumer and trends within the categories, with the same care and craft that got us here.”

Westwing partners with Victoria Beckham

Above: Jacqueline Taylor-Foo joins DNC UK as general manager.

OXO appoints Matthew Ryle as its new chef in residence

Westwing has unveiled an exclusive collaboration with Victoria Beckham, marking the designer’s homeware debut. Inspired by the idea of Serving Style, a modern interpretation of ‘fashion for the table’, the collection is rooted in Victoria Beckham’s appreciation for the art of hosting and the thoughtful details that shape a memorable time at the table. Bringing together Victoria Beckham’s creative vision and Westwing’s expertise in home products, the collection reimagines everyday gatherings as elevated experiences. “Home is where some of life’s most meaningful moments happen, and this collaboration felt like a natural way to explore that world through the same lens of design, craftsmanship and attention to detail that defines everything we do as a brand,” said Victoria Beckham. Inspired by the arts and crafts movement of 19th-century Britain, hammered finishes, a refined monochrome palette and organic silhouettes create a design language that feels timeless and modern. Signature details inspired by Victoria’s ready-to-wear and accessories collections, including chain motifs and jewellery-inspired accents, lend the pieces a sense of sophistication, while subtle shell elements introduce a touch of playfulness. Unified through a palette of whites, silver tones and hints of hunter green, the collection offers a refined and contemporary vision of hosting. Presented in bespoke co-branded packaging designed to reflect the aesthetic of both brands, every detail has been considered from product to presentation. “Partnering with Victoria Beckham is a defining moment for Westwing. Her unmistakable aesthetic has shaped contemporary fashion for years, and we are proud to bring that same vision into the world of Beautiful Living. This collection creates a natural dialogue between fashion and interiors, offering Design Lovers a new way to express their personal style at home,” said Andreas Hoerning, ceo of Westwing.

Inset: The collection translates Victoria Beckham’s distinctive design codes into the world of interiors.

PROGRESSIVE

Above: Matthew Ryle is the latest OXO chef in residence.

OXO has announced classically trained British chef and content creator, Matthew Ryle as its new chef in residence. The partnership marks the latest chapter in the brand’s ongoing programme of culinary collaborations. Launched in September and running for five months, the collaboration will see Matthew create a series of original recipes designed to showcase OXO’s kitchen solutions, while inspiring consumers with professional techniques and achievable

ideas for cooking at home. Known for his modern French cooking style, Matthew reached the final of MasterChef: The Professionals in 2018 and has built his career in some of London’s leading restaurants. The activity will place a spotlight on several of OXO’s key product categories, including cookware, mandolines, graters and storage. From preparing ingredients with speed and precision to achieving reliable cooking results and keeping kitchens organised, Matthew will demonstrate how OXO’s products can support every stage of the cooking process. Maria Spagnuolo, OXO EMEA associate marketing director, commented: “The chef in residence programme continues to bring together culinary expertise and digital influence, helping consumers discover new ways to use OXO products while building confidence in the kitchen. “Matthew’s classical training and ability to make professional techniques feel accessible make him a perfect fit for the programme.” The campaign will run across OXO UK’s social platforms, with Matthew sharing exclusive recipes, professional tips and inspiration to encourage consumers to explore the breadth of OXO’s product range. To discover Matthew’s chef in residence content and explore more recipes, visit Instagram at www.instagram.com/oxo.europe.

HOUSEWARES

NEW COOKWARE COLLECTION NEW COOKWARECOLLECTION COLLECTION NEW COOKWARE NEW COOKWARE COLLECTION

LUXEENAMEL ENAMEL LUXE LUXE

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NEWS TOP STORY

Prestige announces major rebrand Prestige, a trusted cookware brand since 1938, has unveiled a major rebrand transforming the heritage name into a modernised, design-led lifestyle brand with a new identity and new cookware and bakeware ranges. Becky Firth, head of product at Meyer Group, said: “The rebrand marks an exciting new chapter for Prestige as we reposition the brand across both cookware and bakeware, giving us the opportunity to meet the changing needs of today’s consumer, while building on quality and performance. “The new colourways bring a fresh,

modern look to the new ranges and reflect the importance of cookware and bakeware in kitchen aesthetics. Together, the rebrand

Below left: The new collection forms part of the new design-led lifestyle branding.

and new product launches bring a new direction to Prestige, combining style and substance to create products that look as good as they perform.” Prestige’s rebrand introduces a new modernised visual identity, including its trademarked logo, ‘I made that’ tagline and new product launches across cookware, bakeware and kitchen gadgets. Prestige has introduced new ranges with tonal colourways including French Navy, Urban Olive and Earth Rose (limited-edition). For more information on the new ranges, turn to page 16.

ReBorn celebrates three years in business

ZUCHEX hails 2026 show a success The 36th ZUCHEX International Home and Kitchenware Fair was successfully held at the Tüyap Fair and Congress Center in Istanbul from 9-12 September, 2026. ZUCHEX 2026 brought together 23,809 professional visitors from 119 countries and 1,500+ brands from 15 countries from the home and kitchenware industry in Istanbul. Over four days, the fair served as an important meeting point for international trade, where new business connections were established, a comprehensive range of products was showcased and industry developments were shared. The Hosted Buyer Programme provided exhibitors with opportunities to expand into global markets and establish high-quality business connections. A total of 350 senior professional buyers from 49 countries held one-to-one B2B meetings with exhibiting brands. ZuchXTalks brought industry professionals together with expert speakers, adding a knowledge and inspiration-driven dimension to the fair. Launched this year, the ZUCHEX Insight Lounge enriched the fair experience by creating spaces where industry professionals could share experiences, insights and perspectives on the sector. ZUCHEX Workshop offered visitors three days of creative, hands-on workshop experiences where they could explore a variety of techniques. In collaboration with Uşak University, Ankara Hacı Bayram Veli University, Terra Cappadocia Women’s Initiative Production and Business Cooperative and Istanbul Erguvan Women’s Cooperative, workshops included batik bag dyeing, overglaze porcelain painting and more. ZUCHEX Designathon brought together the creativity of young designers with the industry’s manufacturing capabilities. SUSTAINABILITY AT ZUCHEX integrated sustainability into the fair experience, supporting environmental awareness. ZUCHEX 2026 received extensive coverage across 212 print, digital and broadcast media with a total reach 15,060,683.

Above: The range has expanded from kitchenware to bathroom and recycling products.

Three years ago, ReBorn set out with an ambition: to prove waste could be transformed into beautifully designed products that people would choose for their homes. Three years and 53 tonnes of transformed waste later, the brand is celebrating a milestone that demonstrates what British design and manufacturing can look like. ReBorn has now made more than 100,000 products and grown from its initial kitchen range into recycling and bathroom products. Waste collected and processed in the UK is given a new purpose as homeware that is also manufactured in Britain. ReBorn takes recycled materials and turns them into contemporary homewares, designed and manufactured here in the UK. Brian Walmsley, founder and ceo of ReBorn, explained: “We never wanted this to look like a recycled product. We wanted people to choose it because it looks beautiful and works brilliantly and then be delighted to discover that it was made in Britain from British waste. 53 tonnes is a milestone we’re incredibly proud of, but we’re really only just getting started.” That philosophy has helped ReBorn turn 53 tonnes of waste into useful, good-looking products during its first three years. A lifecycle assessment by Brunel University found ReBorn products can have a 79% lower carbon footprint than comparable products made in the Far East from virgin plastic. Amy Hooper, group head of sustainability and innovation at Biffa commented: “ReBorn is a brilliant example of how circular economy principles can be put into practice. Plastic collected and processed by Biffa here in the UK is being transformed, helping to keep valuable materials in use for longer and retain their value beyond their original purpose. “As well as incorporating recycled content, the products are designed with future recycling in mind. We’re proud to be working with ReBorn and to have played a part in what they’ve achieved in their first three years.”

Below: The next edition of the event will take place from 15-18 September 2027.

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NEWS TOP STORY

The Inspired Home Show joins with AmericasMart Atlanta ANDMORE and the International Housewares Association (IHA) have announced a new, eight-year partnership that will bring The Inspired Home Show to AmericasMart Atlanta, co-located alongside Winter Atlanta Market, beginning in January 2028. The move brings The Inspired Home Show into a permanent, cross-category marketplace model for the first time, adding year-round showrooms to its presence and grows AmericasMart’s dedicated housewares and tabletop footprint tenfold. Shifting from a temporary-only trade show held every March in Chicago, the show will operate from dedicated neighbourhoods throughout AmericasMart’s campus, split evenly between showrooms and trade show space. “This is the next chapter for our show that has always been about connection, bringing the industry together to discover products, build partnerships and grow businesses,” said Derek Miller, president and ceo, International Housewares Association. “Atlanta gives us a platform to do that in a

whole new way, together creating the biggest sourcing marketplace for the industry. We’re proud to build this next chapter with a partner who shares our commitment to the people who make this community so special.” The Inspired Home Show will be presented alongside Winter Atlanta Market, AmericasMart’s premier gift and home

Above: With The Inspired Home Show’s national retailer base now part of the expanded market, buyers can build housewares and tabletop sourcing into their plans for the entire year.

show, giving buyers access to The Inspired Home Show’s exhibitors and the existing 6,000+ complementary gift and home brands in a single trip. The partnership follows the model ANDMORE established in 2023 when ICFA moved its 60+-year-old Casual Market to AmericasMart, a partnership that has grown steadily every year since. “We’re grateful for IHA’s trust in choosing ANDMORE and AmericasMart for The Inspired Home Show’s next chapter,” said Amory Wooden, evp and chief revenue officer, ANDMORE. “This partnership dramatically expands our housewares and tabletop offerings, giving buyers even more reason to source across categories in one trip. And it signals that the permanent, cross-category marketplace model has true staying power in our industry.” The timing is central to the partnership’s value. Winter Atlanta Market provides buyers with their first major sourcing trip of the calendar year and is where retailers set assortment and sourcing direction for the months ahead. The Inspired Home Show’s final Chicago show will take place 9-11 March, 2027, ahead of its Atlanta debut at Winter Atlanta Market, 11–16 January, 2028.

ProCook appoints new retail director ProCook has appointed Ben Osborn as retail director. Ben joins ProCook following 15 years at Dunelm where he held various senior roles across people and central operations. Most recently he was general manager for Dunelm Ireland. Ben previously led the UK people function and central operations, with responsibility for improving store formats and customer experience and simplifying store processes. In his new role, Ben will lead ProCook’s growing retail operation, working with the wider leadership team to develop the store network and continue to deliver a strong experience for customers and colleagues. Lee Tappenden, ProCook ceo, said: “We are delighted to welcome Ben as retail director. Ben brings a wealth of highly relevant experience building strong customer and colleague-centric experiences. His appointment comes as we continue to accelerate momentum, expand our store network and make progress towards our mission of becoming the UK’s number one kitchenware destination.” Ben added: “ProCook is a business I have always admired, with a clear focus on offering high-quality products at great value. I’m very much looking forward to working with Lee and the wider team to build on the strategic progress already made and continue to grow and develop ProCook’s retail offering.”

Above: The campaign raised funds for the Rainy Day Trust.

Housewares industry spreads 1,651 smiles in September People across the home improvement and enhancement industry logged 1,651 moments of kindness as part of Rainy Day Trust’s Thousand Smiles September campaign. The original target was 1,000 smiles. Thousand Smiles September set out to bring people together in a positive and accessible way. Teams were encouraged to complete one random act of kindness each day and log their smiles on a live leaderboard. Alongside the challenge, participants could also take part in a series of short wellbeing videos and quizzes. The campaign also raised vital funds that will go back into supporting people within the industry. Anna Skeats, ceo of Rainy Day Trust, said: “This year has been tough for so many people in our industry and we know a lot of them are carrying more than they let on. Thousand Smiles September was our way of bringing everyone together around something simple: noticing each other. None of it is complicated, but every one of those 1,651 smiles was a moment where someone felt seen.” Rainy Day Trust’s Annual Challenge Series will return with Mad March Million in March 2027. Organisations interested in taking part or supporting the campaign can contact info@rainydaytrust.org.uk. PROGRESSIVE

Left: Ben Osborn joins ProCook from Dunelm.

HOUSEWARES

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NEWS TOP STORY

Dunelm reports solid FY26 performance Dunelm has announced its preliminary results for the 52 weeks to 27 June 2026. Sales for the year were £1,825m, up 3.1% on FY25; with digital participation up 2ppts to 42%. Gross margin increased 10bps to 52.5% and profit before tax was £211m, in line with the prior year. During the year, Dunelm opened two new stores; a smaller store in Wandsworth and a superstore in Kingston-upon-Thames. The Yeovil store was also reopened following its closure due to a serious fire. The Dunelm app was also launched, with beta AI-powered shopping assistant added in July. Looking ahead, Dunelm says it remains ‘very confident in our fundamental strengths and growth opportunity’. As a result of the extended period of unusually hot weather, however, the retailer saw significantly softer trading in first six weeks of FY27. Strong online conversion and increasing store footfall give confidence in the current proposition and the retailer

has seen better trading following cooler weather. Clo Moriarty, chief executive officer, commented: “We delivered a solid performance for the year, growing sales, maintaining profits and generating strong cash returns for shareholders. “Over the last year, we have taken a deep and honest look at our business and the opportunities Above: A new Winning Hearts & Homes campaign is launching to strengthen Dunelm’s market position. ahead to better serve our customers and drive the group’s “To capture our opportunity, we are performance. This work has given us launching ‘Winning Hearts & Homes’, a confidence that the opportunity in front of customer-led, self-funded plan to Dunelm is larger than we previously strengthen our market leadership position.” understood, but also that we need to evolve.

Next increases FY profit guidance by £12m

HAUS brings Charles Viancin back to the UK A familiar name to many within the UK housewares industry, Charles Viancin is returning to the market with HAUS. Founded in 2005, Charles Viancin has built an international reputation for combining natureinspired French design with clever, everyday functionality. Now, with the collection available to UK retailers through HAUS, the brand is entering its Above: For Charles Viancin, the partnership provides an next chapter in the opportunity to rebuild awareness in the UK. market. At the centre of the collection are the brand’s silicone lids. Designed to create an airtight seal on compatible smooth-rimmed surfaces, they can be used for food storage, reheating, steaming, serving and protecting against splashes and spills. Made from premium food-grade silicone, the lids are BPA, BPS, lead, latex, peroxide and phthalate free and are microwave, dishwasher and freezer safe, as well as suitable for use in ovens up to 220°C. “We know that the Charles Viancin brand holds a special place in our industry, as a pioneer within its category. We’re thrilled to be bringing these iconic pieces back to UK retailers and helping them to fill a (bright and colourful) gap in their stores,” said Marc Kinsey, sales manager, HAUS.

PROGRESSIVE

Next has published its H1 results, showing an increase of 7.7% in full price sales in the first six months. Group profit before tax for the period was up 10.5% to £569m. The retailer has, therefore, increased its profit guidance for the full year by £12m to £1,255m. The increase is the result of a small upgrade in sales expectations and some additional cost savings, mainly in warehousing. Next said the first half was ‘much better than we originally anticipated, both in the UK and overseas’. Online UK sales were up 7.4%, while retail store sales were down by 1.7%, with a total UK sales figure up by 3.6%, compared to original guidance of +1.3%. The Next brand in the UK fared less well, with sales down by £7m, while wholly-owned brands and licences were up £35m and third party brands were up £41m. Next had planned for its own brand sales to be down in the UK, following disruption at a major competitor and the dramatic growth of wholly owned and thirdparty brands. Below: H1 results showed an increase of 7.7% in full price sales.

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NEWS TOP STORY

RKW announces appointment and promotions Philippa Simons has joined RKW with nearly 30 years of retail buying and category experience, while Simon Oliver and Luke Taylor have been promoted. Above: (l – r) Simon Oliver, Philippa Simons and Luke Taylor Beginning her career on Asda’s graduate scheme in 1994, Philippa moved into housewares buying before joining Lakeland in 2005. During her 20-year tenure, she progressed from senior kitchenware buyer to head of buying, overseeing buying across all product categories and leading Lakeland’s design, quality and Far East sourcing functions. Most recently, Philippa held the position of category manager for cook & dine at Dunelm. Philippa said: “Having spent much of my career on the retail side of the industry, I’m excited to bring that perspective to RKW and work closely with both customers and brand partners. “There is a significant opportunity to build on the strength of the housewares portfolio, develop innovative product ranges and create solutions that meet the evolving needs of both retailers and consumers.” Luke Taylor has been promoted to sales director after seven years with RKW. Since joining the business, Luke has held several senior commercial positions, including senior national account manager, head of ecommerce and most recently ecommerce director. In his new role, Luke will lead the wider sales function, bringing a deep understanding of RKW’s customer base, brands and digital growth opportunities. As part of the leadership changes, Simon Oliver has been appointed group commercial director, expanding his responsibility across the wider RKW business. Since joining RKW more than eight years ago as sales director, Simon has played a key role in driving commercial growth and strengthening strategic customer relationships. Most recently serving as commercial director for home & outdoor, he brings more than two decades of experience across sales, retail and commercial leadership. Simon said: “Philippa’s appointment brings exceptional retail, product and category expertise to the business, together with a deep understanding of the challenges and opportunities facing today’s retail environment. “Luke’s promotion is thoroughly deserved and reflects the significant contribution he has made to RKW over the past seven years. His knowledge of our customers, brands and commercial operations will be instrumental as we continue to develop our sales strategy and accelerate growth.” These appointments form part of RKW’s ongoing investment in leadership, category development and customer relationships, positioning the business strongly for its next phase of growth.

Above: Rubbermaid Brilliance food storage products made with Tritan Renew entered the market in April 2026 and are available at major retailers.

US: Rubbermaid Brilliance portfolio expands with Tritan Renew Rubbermaid is expanding its Rubbermaid Brilliance portfolio to include products designed with Tritan Renew from Eastman. “Our continued collaboration with Eastman reflects a shared commitment to pushing what’s possible in food storage,” said Waylon Good, vice president of brand management for Rubbermaid food storage products. “By bringing Tritan Renew into Rubbermaid Brilliance products, we’re able to combine performance, clarity and durability with thoughtful material innovation, so we can keep delivering products that make everyday food storage easier, better and more inspiring for consumers.” By introducing Tritan Renew into select food storage and pantry containers, the Rubbermaid brand builds on its foundation with products made with recycled content, while also providing consumers with information about the recycled material. The offering includes Rubbermaid Brilliance food storage containers, as well as pantry containers designed to keep dry goods fresh and organised. Products made with Tritan Renew deliver the trusted Rubbermaid Brilliance performance consumers expect – including stain-, odour- and shatterresistance – along with the brand’s patented, leakproof and microwave-safe lid.

ESA rolls out in-store demos ESA Sales has introduced a structured programme of in-store demonstrations for its brand partners. The results of the demonstrations have been strong with participating stores achieving sales uplifts of up to 500%. Alongside the sales increases, ESA Sales designs the activity to achieve a range of objectives, including training staff, building confidence and deepening product understanding. Chris Hoyle, managing director, commented: “When retail teams feel knowledgeable and

empowered, they sell with conviction. They recommend with authenticity. They become advocates for the brand. “And then comes the halo effect, the most powerful driver of long-term growth. A consumer who buys a product during a demonstration goes home and tells friends and family about it. Word of mouth spreads, new customers arrive asking for the product by name and repeat business follows. The store becomes known locally for stocking ‘that great product PROGRESSIVE

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Above: The demonstrations have run at indies including Salamander, Dawson’s and Boundary Mill.

everyone is talking about’.” The demonstrations have run at independent retailers including Salamander, Dawson’s, Boundary Mill and more and will continue throughout the UK over the coming months.

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BRAND PROFILE: PRESTIGE Inset: The new proposition offers affordable premium for every kitchen. Below: The Stainless Steel Edition offers coloured exteriors and stainless steel interiors.

Prestige has been part of British kitchens for generations. But kitchens have changed. Consumers have changed. And the role cookware plays within the home has changed with them. That was the starting point for one of the biggest transformations in the brand’s history.

ather than simply refreshing its identity, the team set out to understand what a modern cookware brand should look and feel like and where an established name such as Prestige could bring something genuinely different to the category. The opportunity became clear. Cookware remained heavily weighted towards function, with black and grey dominating the fixture, while consumers were increasingly treating the kitchen as an extension of their personal style. Prestige research found that 70% of branded cookware ranges were black, while 61% of younger consumers wanted cookware that coordinated with their kitchen aesthetic. At the same time, the market had become increasingly polarised: functional but uninspiring products at one end and beautiful but often inaccessible premium brands at the other. Prestige saw an opportunity to occupy the space between. The result is a new proposition: Affordable Premium for Every Kitchen. Combining contemporary design, trusted performance and accessible price points.

PRESTIGE, REIMAGINED STYLE AND SUBSTANCE The transformation goes far beyond colour. Prestige has redesigned its cookware from the ground up, creating a distinctive new design language intended to feel as relevant within a contemporary kitchen as furniture, lighting or home accessories. At its heart is a new signature curved silhouette. Consumer testing showed an initial preference for the curved profile over traditional straight-sided cookware, with consumers associating it with modernity, aesthetics, premium quality and ease of use. The softer profile is paired with the uniquely designed, ergonomic ‘P’ handles, glass lids, tonal interiors and refined brass-effect detailing, creating a recognisable aesthetic across the collection.

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Colour has also become fundamental to the product proposition. Urban Olive with Soft Sage, French Navy with Glacier Mist and Earth Rose with Vanilla Blush create three considered colour stories inspired by interiors and contemporary home trends. Rather than applying colour as decoration, complementary exterior and interior tones create a coordinated product experience designed to work visibly within the home. This is cookware intentionally designed not to disappear into the cupboard and for consumers to feel proud to have on display. And behind the new aesthetic sits the performance consumers expect from Prestige. It is the idea that now defines the brand: Style and substance.

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BRAND PROFILE: PRESTIGE

MADE FOR MODERN LIVING The new Prestige is not built around a single hero pan. It has been developed as a complete kitchen ecosystem, giving consumers the opportunity to carry one coordinated aesthetic across cookware, bakeware, tools and gadgets, giving retailers opportunities to build stories across multiple categories and price points. The Ceramic Edition collection combines Prestige’s signature curved body with PFASfree ceramic nonstick coating designed to outperform leading ceramic nonstick cookware*, tonal interiors, glass lids with soft close silicone rims and the signature Prestige ergonomic handles. Alongside it sits a new Stainless Steel Edition collection, bringing professional-inspired performance together with coloured exterior finishes, uncoated sunray interiors, glass lids and brass-effect detailing. Coordinated ceramic-coated bakeware and colour-matched silicone tools complete the wider kitchen proposition. For retailers, the three colourways also create flexibility. Urban Olive and French Navy form the core palette, while Earth Rose provides a more expressive hero option. The specification remains consistent across colourways, allowing assortments to be built around different customers, interiors and merchandising environments.

MORE THAN A PRODUCT LAUNCH The commercial ambition behind the relaunch is equally important. Prestige believes the new proposition can help recruit younger, design-conscious consumers into the brand, encourage shoppers to trade up through the combination of aesthetics and performance, and bring greater lifestyle relevance to the cookware category. But the transformation also needed an emotional idea capable of connecting all of those elements. During consumer testing, one thought repeatedly stood out: ‘I made that’. Simple, human and proudly imperfect, it captures the feeling that comes after making something yourself. Whether that is a Tuesday-night dinner, cooking for someone you love or putting a dish in the middle of a table full of friends.

Inset: The range is designed for those ‘I made that’ moments. Below: The Ceramic Edition combines the signature curved body with ceramic nonstick tonal interiors.

It moves Prestige away from presenting cooking as an everyday task and towards pride, creativity and self-expression. That thought now sits at the heart of the new brand and its launch campaign. Inset: The new proposition is targeted at younger, designconscious consumers.

Prestige is supporting the relaunch with a multi-channel programme spanning PR, influencer partnerships, product seeding, digital content, social activation, OOH and experiential activity, alongside POS and merchandising support for retail partners. The October launch marks the beginning of the new brand story, with wider retail rollout following as Prestige builds the new brand into 2027. For a name with generations of recognition behind it, the ambition is not to leave that heritage behind. It is to make it relevant again. A new look. A new collection. A new point of view. Prestige, Reimagined. For those ‘I made that’ moments. *Better than leading competitor ceramic nonstick in foodrelease and metal-utensil performance tests conducted at 200°C, and in separate staining and easy-cleaning tests.

For more information, email sales.support@meyeruk.com PROGRESSIVE

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PRODUCT PROFILE: SMEG

Right: The new Dual Flavour Air Fryer offers two cooking modes providing the flexibility to achieve different results according to the recipe.

A new addition to SMEG’s (R)evolutionary cooking category, the SMEG Dual Flavour Air Fryer, combines two distinctive cooking modes, extra-large capacity and considered Italian design, to deliver food that is crispy outside and juicy inside.

NEXT GENERATION AIR FRYING W

ith demand for convenient countertop cooking continuing to grow, the SMEG Dual Flavour Air Fryer offers consumers more than traditional air frying. Its two dedicated cooking modes provide the flexibility to achieve different results according to the recipe. The crispy mode circulates heat to create crunchy, golden results using minimal oil, making it ideal for foods such as chips, vegetables and breaded options. For dishes that need to remain tender inside, the innovative crispy & juicy mode uses cold-water steam assist to retain moisture, while developing a crisp exterior. From succulent chicken and fish to beautifully cooked meat, it delivers on the product’s central promise: crispy outside, juicy inside. Its generous 7.3-litre capacity provides plenty of room for

family meals, batch cooking and entertaining, while seven automatic programmes make it simple to prepare chicken wings, meat, fish, prawns, fries, vegetables and whole chicken. A manual mode gives more confident cooks additional control and a delay timer of up to 24 hours adds further everyday convenience. Ease of use is integral to the design. A responsive touch-control display allows consumers to select their preferred programme and adjust the cooking settings, while the large see-through viewing window makes it possible to check progress without opening the appliance and interrupting the cooking process. Unlike conventional pull-out air fryer formats, the SMEG Dual Flavour Air Fryer features a space conscious, flip

Also joining the (R)evolutionary cooking category The SMEG MultiGrill launched on 15 October 2026, offering multiple cooking possibilities in one versatile appliance. It can be used in contact, oven or open BBQ mode, with dedicated programmes for panini, waffle and burger, independently controlled cooking plates and temperatures ranging from 60°C to 230°C, plus a 250°C sear function. Supplied with griddle, teppanyaki and waffle plates, the MultiGrill enables consumers to prepare everything from breakfasts and toasted sandwiches to grilled vegetables, meat and fish. Its removable ceramic-coated plates are dishwasher-safe, making it a practical and stylish addition to the (R)evolutionary cooking collection. Available in black or cream, The SMEG MultiGrill launches with an RRP of £299.95. PROGRESSIVE

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Left: The removable basket of the Dual Flavour Air Fryer is easy to lift out and can be placed in the dishwasher or washed by hand. Below left and below: The MultiGrill can be used in contact, oven or open BBQ mode, with programmes for panini, waffle and burger..

open design. The removable basket is easy to lift out and can be placed in the dishwasher, helping make cleaning as straightforward as cooking. Its ceramic nonstick coating is also made without PFAS. Designed to be left on display rather than stored away, the air fryer combines a refined, minimalist silhouette with a choice of premium matte finishes. Available in Matte Black, Matte White, Emerald Green and Storm Blue, it brings considered colour and SMEG’s distinctive Italian design language to the countertop cooking category. With an RRP of £199.95, the SMEG Dual Flavour Air Fryer launched on 14 September 2026, supported by an integrated campaign spanning press, influencers, social media, CRM and retail activity.

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Bira responds to budget consultation By Andrew Goodacre, ceo of BIRA

Andrew talks about what independent retailers need from the autumn budget and why now is the time to make your voice heard.

igh streets are back in the national spotlight. The Prime Minister has been touring towns and cities to hear about the challenges facing local communities and that renewed focus is welcome. But attention is not the same as action. The autumn budget, to be delivered by chancellor John Healey, is the opportunity for that interest in our high streets to turn into something that makes a real difference to independent businesses. Bira has now submitted its response to the treasury's annual budget consultation on behalf of the sector, ahead of the budget, which is set to take place on 28 October. Business rates sit at the top of our list. We are calling for a return to the 75% business rates discount that retailers previously enjoyed, worth up to £110,000 and we want a commitment that no independent retailer faces a higher rates bill next year. Beyond that, the system itself needs meaningful long-term reform. Retailers deserve a tax they can plan around with confidence. Employment costs are the second major concern. We have proposed that the employers' National Insurance allowance rises to £15,000, to help offset the impact of the previous increases in contributions. For a small shop with a handful of staff, that difference matters, particularly heading into the busiest trading weeks of the year. Then there is the question of fairness between the high street and overseas online sellers. We are asking the government to bring forward plans to close the low-value imports loophole. Changes are currently scheduled for 2028 and we would like to see them in place by 2027. We are also urging ministers to tackle VAT fraud by overseas online sellers by April 2027. Independent retailers play by the rules and they should not be undercut by sellers who do not. Two further priorities are closer to the daily experience of running a shop. Retail crime remains a serious concern

Above: Chancellor John Healey will deliver the autumn budget on 28 October.

and we are calling for continued investment in community and neighbourhood policing to tackle theft and anti-social behaviour in town centres. We have also proposed a national approach to reducing the cost of town centre parking, because affordable parking can play an important role in encouraging shoppers back to their local high streets. If we want people to choose the high street over the click of a button, getting there needs to be as easy as possible. None of us will know what the budget contains until the chancellor stands up and I won't pretend to predict it. What I can say is that the priorities for independent retailers are clear and Bira will keep making that case as strongly as we can. Our submission is in, but the work does not stop there. We will be sharing our key recommendations with members and I would encourage you to speak to your local MP as well. Explain in your own words what these measures would mean for your shop. A message from a business owner in their own constituency carries real weight and the more voices they hear from the high street, the harder it is to ignore. Above left: Bira is requesting that no independent retailer faces a higher rates bill next year. Left: Andrew Goodacre, ceo, Bira.

Right: BIRA’s ceo, Andrew Goodacre. PROGRESSIVE HOUSEWARES

INTRODUCING

A green so timeless it feels inherited

For trade enquiries, please contact Le Creuset customer service at +44 (0) 1264343909 or customerservices.uk@lecreuset.com.

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BHETA works with Home Office on knife retail guidance BHETA is working with the Home Office and is to consult members as government finalises ‘Ronan's Law’ and ‘Bulk Purchase’ guidance ahead of 2027 implementation. This follows a Home Office briefing, chaired by BHETA general manager, Stephen Richardson, covering the two central pillars of the new law: stronger age verification and new Above: The Home Office will share bulk sales reporting requirements. outline guidance this month. Stephen thanked the Home Office for engaging with the sector and reaffirmed the industry's support for the legislation's goals. "Nobody in our sector wants to see knives sold irresponsibly or to under-18s," he said. "And we're grateful to the Home Office for giving BHETA members the opportunity to review and feedback and to attempt to ensure proportionality within the confines of the primary legislation." The Home Office confirmed it will share outline guidance with members this month (October), across two rounds of feedback, before formal publication and implementation in 2027. This builds on a track record of BHETA campaigning on behalf of knife suppliers, including its on-going work to secure proportionate knife legislation and to exempt cutlery knives from age-verification requirements. "This is exactly what trade association membership should deliver," said Stephen. "Our members get early sight of guidance, a structured route to feed back on it, and a Home Office that is listening." The Home Office will share outline guidance in October before implementation in 2027.

Meaco joins BHETA Meaco has joined BHETA, bringing more than 30 years of air treatment expertise to the association's SEA community. The company is best known for its award-winning dehumidifiers and has built a reputation for quality, energy efficiency and customer care, both in the UK and around the world. Meaco's British-designed Above: Meaco is known for its dehumidifiers. range also includes air purifiers, fans and air conditioning. The company has now sold over one million dehumidifiers and exports to more than 20 countries. Meaco has also helped lead the industry towards lower energy consumption, a focus that has earned recognition from Which?, Good Housekeeping and Quiet Mark. Claire Smith, BHETA's sector manager for Housewares & SEA, said: "I'm really pleased to have Meaco on board. A lot of people will know them for their dehumidifiers, but what stands out to me is how much they've pushed the whole category to be more energy efficient. That matters to shoppers right now and it's great to have a British brand like that in our SEA community."

T&G Woodware joins BHETA BHETA lobbies on inheritance tax BHETA is asking chancellor John Healey to reverse controversial changes to Business Property Relief (BPR), warning that the measures risk damaging investment and employment. Family businesses account for around 93% of UK private-sector firms and employ 15.8 million people. FBUK estimates that they generate £985 billion in Gross Value Added and contribute £422 billion in taxes each year. BHETA general manager, Stephen Richardson has signed an open letter to the chancellor coordinated by Family Business UK (FBUK) ahead of the autumn budget. He explained: “Family-owned companies are an important part of the industries BHETA represents. Following discussions with members affected, BHETA is concerned that the inheritance tax reforms risk diverting investment from jobs, product development and growth.” The FBUK campaign brings together business organisations representing over 200,000 companies and calls for the restoration of 100% BPR for qualifying family businesses. The reforms, which came into effect in April 2026, limit full BPR to the first £2.5m of qualifying assets. Above the threshold, qualifying assets receive 50% relief, creating an effective inheritance tax rate of 20%. Stephen continued: “For family-owned suppliers, this issue has a direct impact on commercial investment because much of the value of a company may be held within the operating business, rather than as readily available cash. These businesses often reinvest over generations in brands, product development, stock, people and their communities. If succession suddenly requires significant sums to be extracted from the business, that capital must still come from somewhere, which could therefore mean less for new products, recruitment, exporting or investment. Or equally, additional borrowing and, in some cases, pressure to sell part or all of the company.”

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T&G Woodware has joined BHETA, bringing more than 50 years of experience in kitchenware, tableware and catering products. Now part of JIG UK, T&G Woodware continues to trade under its own brand. The business was founded in Inset: Woodware remains at the heart 1975 and by 1979 offered the largest of the company’s offering. range of domestic woodware in the UK. Woodware remains at the heart of the range, but over the years, T&G has also become known for mills. A dedicated catering range of serving boards, buffet displays and table caddies supplies the hospitality sector. Claire Smith said: "It's great to welcome T&G Woodware to BHETA. After more than five decades in the industry, it’s a brand name many of us will recognise from our own kitchens and we're looking forward to supporting their continued growth."

For more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, visit the website at www.bheta.co.uk

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GUEST COLUMNIST Anna Skeats

Right: Anna Skeats, Rainy Day Trust ceo.

ONE YEAR ON... AND STILL HERE WHEN YOU NEED US A

year ago, almost to the day, I walked into the Excellence in Housewares Awards for my very first official engagement as ceo of the Rainy Day Trust. I remember the nerves. I also remember the warmth. People I had never met came over to tell me what the Rainy Day Trust had meant to them, a colleague or a family member. Earlier this month I went back to the Royal Lancaster, once again as your nominated charity and that same warmth was still there. It reminded me just why we do what we do. The Rainy Day Trust has supported people in our industry since 1843. That is a remarkable legacy and one I feel lucky to carry forward from my predecessor, Bryan Clover. But the world our people work in has changed and so have the pressures on them. Rising costs, money worries, stress, isolation... too often, by the time someone reaches out to us, they are already in crisis. We will always be there in those moments. That will never change. What we want to change is how early we can reach people. AT EVERY STEP The heart of our new five-year strategy is, ‘Here when you need us... At every step’. It is built on a simple idea: Prevention first. Alongside the grants and crisis support we have always offered, we are investing in the things that help people stay well before life gets on top of them. Much of that is already happening.

Below: The charity’s rebrand and new website are designed to make it easier to find and easier to talk to.

A year on from her first official engagement at the Excellence in Housewares Awards 2025, Rainy Day Trust ceo, Anna Skeats, reflects on a year of change, a fresh new look and why reaching people sooner matters more than ever. Our ambassador programme trains colleagues inside businesses to notice when someone is struggling and point them towards help, with ambassadors now in workplaces across the UK. Our Habits for Health app, developed by Wellbeing People

and OMNIA DIGITAL, gives people simple, practical tools for their physical and mental wellbeing. And Thousand Smiles September, which has just wrapped up, showed what happens when a whole sector decides to be a little kinder. A NEW LOOK FOR A NEW CHAPTER You may have noticed we look a little different. Our rebrand and new website are designed to make us easier to find and easier to talk to. In my first few months I kept hearing the PROGRESSIVE

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same two things: ‘I didn't know you existed’ and ‘I didn't think it was for someone like me’. That is the barrier we most want to break down. If you work in this industry, on the shop floor, in the warehouse or at head office, the Rainy Day Trust is for you. BETTER TOGETHER None of this works without the businesses behind it. Our new corporate membership programme gives companies a way to look after their people and strengthen the wider sector at the same time, with tiers to suit all organisations. It has been a joy to welcome new members this year and to keep working alongside valued partners. This community welcomed me with open arms a year ago and has kept me going ever since. A massive thank you to everyone who has become a member, bought a raffle ticket, been part of our campaigns, shared our story, or simply checked in on a colleague. My ask from here is a gentle one. Talk to your teams about us. Make sure your people know we are here for them too before things get hard, not just after. And if you would like to explore how your business could get involved, my door is always open, I’d love to hear from you.

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EXCELLENCE IN HOUSEWARES AWARDS 2026 PARTY PAGES

PARTY TIME The housewares industry turned up in style at the Royal Lancaster London on Wednesday 30 September, 2026, to celebrate the annual Excellence in Housewares Awards.

Left: The Horwood Homewares team enjoy the welcome drinks. Below: Salamander’s David and Ione Crossley. Below left: The team from Meyer. Below right: Special guest, ‘Gordon Ramsey’ chats to UP’s Duncan Singleton.

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Above: The winners of the Excellence in Housewares Awards 2026 with host Bella Hull and the Progressive Housewares team. Below: Millie Barrett, Victoria Curran and Ben Grunwerg from Grunwerg. Bottom left: Luke Gurney, Mepal, with Heidi Thomas, DK Household Brands. Bottom: The Minky team arrived in style.

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EXCELLENCE IN HOUSEWARES AWARDS 2026 PARTY PAGES

Inset: The John Lewis team with their incredible four awards. Above right: Ultimate Products’ Tracy Carroll and Katie Maxwell present raffle winner, Mepal’s Luke Gurney with his £1,000 prize.

Above: Stephen Richardson and Natalia Ciecierska from BHETA. Below: Minky’s Christian Fuchs (left) and Steve Foley (right) with Eddingtons’ Richard Walker and Gary Lane, inventor of the aerolatte.

Above: AIS presents higher or lower winner, Lifetime Brands’ Jayne O’Donnell, with her prize.

Right: David McAuley, Emily Miller and Claire Williams from Next with Nivtar’s Raven Sprague and Nishant Gupta.

Above: Outstanding Achievement award winner, RKW’s Rob Sutton. Left: Mark Chapman from PR Direct with Rinkit’s Isabelle Jones, Ian Humm and Curtis Poole.

Far left: PR Direct’s Sarah Selzer and Selbrae House’s Laura Thomas and Elidh Hynie, with Rainy Day Trust’s Anna Skeats. Bottom left: The Robert Welch team celebrate their Cutting Edge award. Below: David Foulstone (left) and Matthew Nicholls from Morphy Richards with Everforwards Partnership’s Richard Watts (centre).

See the full Excellence in Housewares Awards photo gallery online, as well as share and download photos by going to here: https://maxpublishing.shootproof.com/gallery/HousewaresAwards26 PROGRESSIVE

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SPONSORED BY

BEST SUPERMARKET RETAILER CRITERIA: This award recognises a supermarket’s efforts for its house and home offer in-store and/or online.

Left: Shar Grother, senior buyer – cook and dine and Katie Horton, senior merchandiser – cook and dine, collected the award on behalf of Sainsbury’s.

WINNER Sainsbury’s

Below right: Chief commercial officer at Ultimate Products, Duncan Singleton opened the ﬁrst golden envelope of the evening.

SPONSORED BY

BEST GARDEN CENTRE RETAILER – NATIONAL CRITERIA: This award recognises national garden centre retailers which have paid particular attention to the house and home sector.

Initial Reaction: “Winning the Best Garden Centre Retailer of Housewares Award is a fantastic recognition of the hard work and passion invested in our houseware category. It reinforces that the collective effort of an amazing team is creating an offer that resonates with customers and stands out within the industry.” Clare Jenner, kitchen category manager, Blue Diamond Left: Rob Jones, md of Horwood Homewares announced the winner.

WINNER Blue Diamond PROGRESSIVE

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Above: Clare Jenner, kitchen category manager at Blue Diamond collected the award.

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BEST GARDEN CENTRE RETAILER – INDEPENDENT

SPONSORED BY

CRITERIA: This award recognises independent garden centre retailers which have paid particular attention to the house and home sector. Left: Mel Sykes, buying manager, Bents joined Sophie and Bella on stage to receive the award. Right: Revealing the winner was Sophie Bylina, relationship manager, Museums & Galleries.

WINNER Bents

Initial Reaction: “We’re absolutely delighted to see Bents recognised with this award. It was a fantastic moment on the night and something the whole team can be incredibly proud of. For us, it’s recognition of the passion and hard work that goes into Bents every day, from continually developing our ranges and displays to creating the best possible experience for our customers. To be recognised by the industry makes all that hard work even more rewarding. Thank you to everyone at Bents, as well as our suppliers and partners who continue to support us. And a huge thank you to Max Publishing for such a brilliant evening and helping us celebrate this fantastic achievement.” Mel Sykes, buying manager, Bents

EXCELLENCE IN ONLINE RETAILING

SPONSORED BY

CRITERIA: Nominees had to be retailers of housewares who use the internet as a highly signiﬁcant route to consumers.

WINNER John Lewis Below: Lueder Stercken, head of sales for blades at Victorinox presented the award.

Far right: Lucy Wilson, head of buying, gifts, cook, dine and seasonal at John Lewis collected the award.

Initial Reaction: “We are delighted to be recognised for Excellence in Online Retailing. Nearly 25 years since our ﬁrst online order, we remain focused on delivering the quality, trust and value of John Lewis online. This award is a great nod to our teams who make shopping for the home online genuinely exciting and a seamless process.” Lucy Steer, head of category, home PROGRESSIVE

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SPONSORED BY

BEST ONLINE MARKETPLACE OR COMMERCE PLATFORM CRITERIA: This award recognises online marketplaces and commerce platforms including TV and social media, which connect multiple third-party sellers with consumers.

Initial Reaction: “We are proud to accept this award which highlights how our platform gives housewares brands of all sizes the opportunity to be discovered by millions, reach new customers and build loyal communities. It was inspiring to see so much innovation across the industry in one room on the night. Thank you to the judges and the Progressive Housewares team for a fantastic evening and congratulations to all winners." Marco Spaducci, head of home & living at TikTok Shop

SPONSORED BY

WINNER TikTok Shop

Far left: Marco Spaducci, head of home & living at TikTok Shop picked up the inaugural Best Marketplace or Commerce Platform trophy. Above centre: Revealing the winner was Minky’s managing director, Steve Foley.

EXCELLENCE IN RETAIL TRAINING CRITERIA: This award is for a retailer’s approach to training for its team. This can be an ongoing training programme or speciﬁc training initiative that has been instigated (or been particularly signiﬁcant) in the last year.

WINNER Art of Living Below left: Simon Oliver, RKW’s commercial director took to the stage to reveal the winner. Right: Jeanne Bluett-Duncan from Art of Living picked up the award.

Initial Reaction: “If there’s one thing we’ve taken seriously at Art of Living, it’s training, ever since we achieved the Investors in People standard back in 2001. So, this one means rather more to me than the average piece of silverware. Apparently, the judges were unanimous, which is rather gratifying. A very deserved 'well done' to all four of our Art of Living teams who made it happen.” Jeanne Bluett-Duncan, Art of Living

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EXCELLENCE IN RETAIL DISPLAY – INDEPENDENT

SPONSORED BY

CRITERIA: Nominees had to be independent retailers for their window and/or instore displays which are either speciﬁc to one product range or of a more generic nature, which demonstrate originality and maximise visual impact.

WINNER Potters Cookshop Below right: Bev Bailey, head of sales, Bira Direct, handed out the award. Left: Potters Cookshop’s director, Tom Carter and visual merchandiser, Alison Hobbs joined Bev and Bella on stage.

Initial Reaction: “Wow what an absolute surprise and honour to win retail display. We have been so lucky to win this award a few times over the years but each one is incredibly special to us, particularly for Alison Hobbs. “We cannot thank the staff and everyone in the industry supporting us enough, it genuinely means a lot to us.” Tom Carter, director, Potters Cookshop

EXCELLENCE IN RETAIL DISPLAY – MULTIPLE OR DEPARTMENT STORE

SPONSORED BY

CRITERIA: Nominees had to be multiple retailers, department store chains or branches, or independent department stores for their window and/or in-store displays, which are either speciﬁc to one product range or of a more generic nature, which demonstrate originality and maximise visual impact.

WINNER John Lewis

Far left: Meyer Group’s sales director, Laura Starkie, presented the award.

Initial Reaction: “Visual storytelling is at the heart of how we inspire our customers, so winning Excellence in Retail Display means a great deal to us. Our visual merchandisers work tirelessly to create engaging displays that stop customers in their tracks. This award is a brilliant tribute to their creativity.” Lucy Steer, head of category, home PROGRESSIVE

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Above: Stepping onto stage to collect the award was Lucy Wilson, head of buying, gifts, cook, dine and seasonal and Khaledeh Al-Wakeel, merchandise manager cookshop.

A warm gift for cold days. Insulated products for on the go. To discover more about Mepal contact Luke Gurney l.gurney@mepal.com or call +44 7883 603391

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EXCELLENCE IN RETAILER INITIATIVE

SPONSORED BY

CRITERIA: This award is for a single recent initiative to promote the sale of housewares products and/or raise the proﬁle of the retailer and foster customer loyalty (from any housewares retailers, whether independent or multiple).

WINNER John Lewis for its ReBorn x Biffa activation Right: Katie Cryer, head of sales UK for Robert Welch Designs revealed the winner of this category. Left: Lucy Wilson, head of buying, gifts, cook, dine and seasonal stepped back onto stage with Sarah Moughtin, buying manager cookshop, to collect the award.

Initial Reaction: “Taking home the Retailer Initiative award is fantastic recognition of our drive for purpose-led innovation. It is a proud moment for our teams as we continue ﬁnding fresh ways to combine quality, sustainability and design.” Lucy Steer, head of category, home

BEST DEPARTMENT STORE – INDEPENDENT CRITERIA: Nominees had to be individual independent department stores or branches of a small group of up to three stores, showing excellence across the retail spectrum including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

WINNER Warden Brothers

Right: Luke Gurney, territory manager, UK at Mepal presented the award to Wardens’ Jonathan Sloan, cookware department manager.

Initial Reaction: “It was a really special evening and to be named winner was very exciting. I was delighted to accept the award on behalf of our brilliant team and it’s now proudly on display in our window.” Jonathan Sloan, cookware department manager, Wardens of Newtownards

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SPONSORED BY

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SPONSORED BY

BEST DEPARTMENT STORE – MULTIPLE CRITERIA: Nominees had to be a speciﬁc branch of a department store chain or a group of above three stores, showing excellence across the retail spectrum including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

Left: Lucy Wilson, head of buying, gifts, cook, dine and seasonal joined the stage for the fourth time with Lucy Steer, head of category, home. Below right: Joseph Joseph’s ceo Richard Joseph opened the golden envelope.

WINNER John Lewis

Initial Reaction: “Winning Best Department Store is a wonderful moment for everyone at John Lewis. Our shops are where our brand truly comes to life, and this award is a direct reﬂection of the expertise and service our Partners offer every day. Thank you to our store teams and to the customers who make each shop unique.” Lucy Steer, head of category, home

SPONSORED BY

INDEPENDENT COOKSHOP OF THE YEAR CRITERIA: Nominees had to be independent bricks and mortar retailers with up to three stores, whose main business is that of a cookware shop, showing excellence in areas across the retail spectrum.

Initial Reaction: “We were delighted to receive the award of Independent Cookshop of the Year 2026. It’s a great reward for Jade and the other members of our team that put so much effort into running our store year after year. “It was a fantastic evening and really well organised.” Andy Johnston, md, The Kitchen Range Cookshop Left: Announcing the winner was Le Creuset’s national sales manager, UK and Ireland, George Mann.

WINNER The Kitchen Range, Market Harborough PROGRESSIVE

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Above: Md of The Kitchen Range Cookshop, Andy Johnston received the award.

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MULTIPLE OR SMALL GROUP RETAILER OF THE YEAR

SPONSORED BY

CRITERIA: Nominees had to be specialist or non-specialist retailers of housewares with four stores or more (excluding department stores, garden centres and supermarkets), showing excellence in areas across the retail spectrum.

WINNER Borough Kitchen Left: Collecting the award were Borough Kitchen’s David Caldana, Kasha Tarasiuk and Justin Kowbel. Right: Md of DK Household Brands, Tom Hamer revealed the ﬁnal retail winner of the evening.

Initial Reaction: “Winning Multiple or Small Group Retailer of the Year is an incredible recognition of the whole Borough Kitchen team. As we’ve grown, we’ve worked hard to make sure the experience we offer remains distinctly Borough Kitchen, whether that’s in one of our ﬁve stores, online, or through our cook school – while also reﬂecting the shifting trends in food and homewares. At the heart of everything we do is a genuine love of cooking, great products and sharing our knowledge with our customers, so we’re incredibly proud to see that recognised by the industry.” Justin Kowbel, founder, Borough Kitchen

THE 2026-2027 GIA UNITED KINGDOM AWARD CRITERIA: gia candidates must be a ﬁnancially stable home and housewares retailer being in business for at least two years. All national winners and global honorees are extensively honoured during The Inspired Home Show, including at the gia awards dinner and at a special gia display.

WINNER Fortnum & Mason

The 2026-2027 gia United King K dom Award has been presented to

FORTNUM & MA ASON Derek Miller, President International Housewares Association

Rob Willis, Chief Operating Officer & Joint Owner Max Publishing

Left: Mark Chapman, The Inspired Home Show’s UK office representative, presented the award. Right: Emma Hawkins, Fortnum & Mason buyer, accepted the certiﬁcate. PROGRESSIVE

HOUSEWARES

SPONSORED BY

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SPONSORED BY

EXCELLENCE IN COOKWARE CRITERIA: All cookware and bakeware products in any material, which were launched at UK retail or modified between June 2025 and June 2026.

WINNER Stellar Zero Above: Rob Jones and Hannah England of Horwood Housewares joined the stage to collect the trophy.

FROM HORWOOD HOMEWARES

Left: Alison Farrell presented the award on behalf of sponsor, Zuchex.

Initial Reaction: “We're obviously delighted to pick up the Excellence in Cookware award. Bringing Stellar Zero to the market has been a true team effort from everyone at Horwood and it's great to get the recognition of our peers for a product that we believe is a real step change in performance and technology for the category. We're already working on the plans to try and win again next year - see you in 2027.” Richard Sharp, marketing director, Horwood Homewares

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TOP TOOL OR GADGET

SPONSORED BY

CRITERIA: Any gadget, tool, utensil or range (includes mills) of the same – whether practical or fun– which were launched at UK retail or modified between June 2025 and June 2026.

WINNER

Initial Reaction: “We're incredibly proud to receive the Top Tool or Gadget Award for our Precision Handheld Mandoline. This award validates our focus on creating best in class kitchen tools that deliver precision, safety and outstanding results for home cooks. “Congratulations to all the nominees and winners. It was a fantastic evening.” Rachel Browne, senior sales manager, OXO

Precision Handheld Mandoline FROM OXO

Above: Rachel Browne and Jean Francois Marlaire from OXO collected the trophy. Right: Sarah Selzer from PR Direct announced the winner.

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EXCELLENCE IN HOME ORGANISATION

SPONSORED BY

CRITERIA: Product or range that helps clean and organise the home. Includes floorcare, laundry and cleaning products and tools including electrical and home storage across all domestic areas and organisational ranges such as dish racks, non-food containers and waste bins. To have been launched at retail between June 2025 and June 2026.

WINNER

UltraClean Microfibre Floor Mop Cleaning System FROM JOSEPH JOSEPH

Above: Richard Joseph, ceo of Joseph Joseph received the award.

Initial Reaction: “We’re thrilled to have won a prestigious award at this year’s Excellence in Housewares event. After extensive research and development, our UltraClean hard-floor cleaning system utilises SprayClean technology, removing dirty water into a separate chamber and cleaning the mop pad as you go. The result? You only ever mop with clean water. In market since spring, we are delighted to have won the Excellence in Home Organisation award so soon after launch. Most importantly, we’d like to congratulate all other participants and winners this year and thank the judges, as always, for their kind commendations.” Marie Kenyon, senior trade marketing manager, Joseph Joseph

Left: Founder and director of Home, Life & You and the Clean and Tidy Home Show, Penny Moyses revealed this year’s winner.

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SPONSORED BY

PLUGGED IN AWARD CRITERIA: All products which have an electrical plug and whose use is concerned with the processing of food/drink or the carrying out of household tasks and were launched or modified between June 2025 and June 2026.

Initial Reaction: "KitchenAid is delighted to win the Excellence in Housewares Plugged In Award for the KF4 Fully Automatic Espresso Machine with Iced Coffee. We're very excited to introduce this new range to further strengthen our ever-growing espresso line-up and are extremely proud to receive this industry accolade so soon after its launch." Mark Ridealgh, market leader UK & Ireland, KitchenAid small appliances

WINNER

KF4 Fully Automatic Espresso Machine with Iced Coffee FROM KITCHENAID

Above: Sue Bowes, national account manager at KitchenAid collected the trophy. Left: Announcing the winner was BHETA sector manager for housewares and SDA and director of sales for the Exclusively Show, Claire Smith.

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Celebrating with

EXCELLENCE IN HOUSEWARES AWARDS

The International Housewares Association (IHA) is once again delighted to sponsor the Excellence in Housewares Awards. We applaud the way these awards bring the industry together to recognize the individuals and companies setting the standard for professionalism, product design and innovation. You will see those same qualities at The Inspired Home Show 2027, both across the exhibit floor and through IHA’s gia Global Innovation Awards – and we look forward to welcoming all UK home + housewares professionals to Chicago next March 9-11! DEREK MILLER President & CEO International Housewares Association

TheInspiredHomeShow.com

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CUTTING EDGE AWARD CRITERIA: All knives, scissors, cutting equipment, allied storage items, chopping boards and sharpeners, which were launched at UK retail or modified between June 2025 and June 2026.

Initial Reaction: “Winning the 2026 Excellence in Housewares Cutting Edge Award is a tremendous honour for us. The nomination itself was a wonderful endorsement of the work that went into the design and development of the Book Knife block and Professional Knives and to go on to win amongst such respected names in our industry was a very proud moment for everyone at Robert Welch.” Paul deBretton Gordon, design director, Robert Welch

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WINNER Professional Book Oak Knife Block Set FROM ROBERT WELCH DESIGNS

HOUSEWARES

Above: Robert Welch’s Paul deBretton Gordon, design director and Katie Cryer, head of sales UK (trade) stepped onto stage to receive the award. Below left: Presenting the award was Fay Tranter, Spring Fair director, Hyve Group.

A li le luxury, made to enjoy everyday

From rich hot chocolates to café-style frothy coffees, the Salter Chocolatier collection is made to bring indulgence to every moment. Available in two sizes, with a larger capacity made for sharing.

NEW Shades. Two sizes.

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EXCELLENCE IN HOMEWARES

SPONSORED BY

CRITERIA: Kitchenware products not covered in other categories that assist in the preparation of food and drink, such as storage containers, scales and measuring equipment which were launched at UK retail or modified between June 2025 and June 2026.

WINNER

Salter British Bakes Waterproof Kitchen Scale FROM ULTIMATE PRODUCTS Above: The Ultimate Products team arrived en masse to collect the award. Right: The IHA and The Inspired Home Show’s UK office representative, Mark Chapman revealed the winner.

Initial Reaction: “We are delighted at Salter to have won the Excellence in Homewares award for our British Bakes Waterproof Kitchen Scale. It truly is a testament to our product development and marketing teams of their creativity and collaboration in bringing this launch to life. The British Bakes scale combines innovation with great design and fantastic storytelling. We are incredibly proud of this achievement and a huge thank you for the recognition.” Katie Maxwell, chief product officer, Ultimate Products PROGRESSIVE

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Exclusively distributed by

+44 (0) 1386 421 622 info@captivatebrands.co.uk www.captivatebrands.com

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TOP OF THE TABLE AWARD

SPONSORED BY

CRITERIA: All tableware, glassware, tabletop accessories, serveware and tabletop textile products, which were launched at UK retail or modified between June 2025 and June 2026.

Initial Reaction: “Winning the Top of the Table Award for our Yvonne Ellen range is a true honour. This recognition is a testament to the hard work and commitment of the entire Captivate Brands team. We continue to work closely with Yvonne, developing exciting new products each season. Keeping all our brands fresh and alive is key to the success of our business, alongside our valued customers who continue to support us by stocking our fantastic brands. “A huge thank you to everyone who voted for us and to the whole team at Max Publishing for hosting such an amazing evening.” Kevin McKay, managing director, Captivate Brands

WINNER

Yvonne Ellen Collection FROM CAPTIVATE BRANDS

Above: Captivate Brands’ Andy Wild, Jake Doney and Kevin Mckay accepted the award. Left: Account manager for Ambiente, Ben Broadhead opened the golden envelope.

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Brand new coordinating collections for the home

E: sales@mgml.co.uk PG Housewares Oct26_V&A_FP_297x210_V2_PRINT.indd 1 48_HW October 2026.indd 1

museumsgalleries.co.uk

Tel: 01373 462165 05/10/2026 09:31 13/10/2026 11:44

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THE LICENSING AWARD

SPONSORED BY

CRITERIA: A specific product or range that is either officially licensed or celebrity endorsed which was launched at UK retail or modified between June 2025 and June 2026.

WINNER Matthew Williamson Ikat Range FROM MUSEUMS & GALLERIES

Above: Sophie Bylina-Williams, customer relationship manager and Andy Harrold, national account manager at Museums & Galleries. Below: Group editor of Max Publishing (owner and publisher of The Licensing Source Book), Samantha Loveday announced the winner.

Initial Reaction: “We were absolutely delighted and genuinely surprised when we heard our name announced as the winner. M&G is relatively new to the housewares sector and we were up against some very strong and established brands, so to win is a truly fantastic achievement for us and for Matthew Williamson, who is a long-standing licensing partner of ours.” Sophie Bylina-Williams, customer relationship manager, Museums & Galleries

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11TH NOVEMB

ER 2026

THE ROYAL GEO GRAPHICAL SO CIETY LONDON

Join us in driving sustainable innovation. One-day Conference POC Member Awards Networking drinks

Book tickets now

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THE ECO AWARD

SPONSORED BY

CRITERIA: Products that cut down consumers’ use of single-use plastic/waste and/or whose main features promote sustainable living which were launched at UK retail or modified between June 2025 and June 2026.

Initial Reaction: “Winning the Eco Award is a brilliant endorsement of what ReBorn set out to prove: that waste can be transformed into beautifully designed, desirable homewares, made here in the UK. It’s fantastic recognition for our team and the partners helping us make circular manufacturing a reality.” Brian Walmsley, founder and ceo, ReBorn

Below: Kathryn Brand, editor and content manager, Products of Change revealed the winner.

WINNER Mini Biffa Bin FROM REBORN

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Above: Elaine Hooper, business development manager and Will Davis, design director, ReBorn took the trophy home.

EW N

A new Sharple? You know Y. Sharple Y is a vegetable peeler that automatically sharpens itself every time its cover is opened or closed.

Exclusively distributed in the UK by Burton McCall Mohamed Hajat | Director of Sales sales@burton-mccall.com | 0116 234 4611

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THE INNOVATION AWARD CRITERIA: A new innovative product or any innovation that demonstrates improved functionality to an existing product. Entries for this award can be entered in another product category as well, but separate entries need to be made. To have been launched at retail between June 2025 and June 2026.

Right: Mohamed Hajat, director of sales, Burton McCall joined Nishant to accept the award. Below: Revealing the winner was Nishant Gupta, ceo and founder, Nivtar Distribution.

Initial Reaction: “We’re absolutely thrilled and delighted that the Dreamfarm Oileroo won the Innovation Award at the Excellence in Housewares Awards. “Innovation is at the heart of everything Dreamfarm does, and Oileroo is a brilliant example of turning a simple everyday problem into a clever, practical and genuinely different solution, as is the case with all Dreamfarm products. “We’re incredibly proud to represent Dreamfarm in the UK and to see Oileroo along with many other Dreamfarm products recognised by the industry.” Mohamed Hajat, director of sales, Burton McCall

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WINNER Dreamfarm Oileroo FROM BURTON MCCALL

HOUSEWARES

SPONSORED BY

Washing up bowl with plug

As proud British manufacturers for over 85 years, winning this award is a fantastic recognition of our heritage, innovation and commitment to quality. Thank you to everyone who has supported us.

MADE IN BRITAIN

WINNERS

Available in 6 great colours

For trade enquiries please contact our team support@minkyhomecare.co.uk

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MADE IN BRITAIN AWARD CRITERIA: Any housewares product or range wholly produced, manufactured, or assembled within the UK. Products/ranges can be entered into this award as well as in another category. To have been launched at retail between June 2025 and June 2026.

WINNER Washing Up Bowl with Plug FROM MINKY Above: The team from Minky were thrilled to accept the award. Right: Anna Skeats, ceo, Rainy Day Trust returned to the stage to announce the winner.

Initial Reaction: “We’re absolutely delighted that the Minky Washing Up Bowl with Plug has won the Made in Britain Award at the Excellence in Housewares Awards 2026. “As a proud British manufacturer for over 85 years, this award means a great deal to the whole Minky team. We’re passionate about designing and manufacturing innovative products here in the UK that make everyday household tasks that little bit easier. “Winning the Made in Britain Award is particularly special to us and a fantastic recognition of our continued commitment to British manufacturing, innovation and quality. “A huge thank you to the judges and the Excellence in Housewares team and of course, to everyone at Minky whose hard work, passion and commitment made this achievement possible.” Christian Fuchs, business development executive, Minky

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SPONSORED BY

BRING SOMETHING ICONIC TO THE TABLE Meet the award-winning Falcon Pie Dish

DISCOVER THE NEW COLLECTION www.nimbusproducts.co.uk Sales@nimbusproducts.co.uk

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THE ICON AWARD

SPONSORED BY

CRITERIA: Classic housewares products that have withstood the test of time. Products can only win this award once, after which they join the Icon Gallery. The previous winners are Dualit Toaster, Ceramic Pestle & Mortar, Traditional Cafetiere, Pyrex Jug, KitchenAid Stand Mixer, TG Green Cornish Blue Dreadnought Jug, Le Creuset Cocotte, Kenwood Chef, Mason Cash Mixing Bowl, Krisk Bean Slicer, Emma Bridgewater Half Pint Mug, Magimix Food Processor, Tala Cooks Measure, Chichester Carving Tray, Bialetti Moka Espresso Stovetop, Kilner Jars, Fiskars’ Orange Handled Scissors, Rushbrookes Striped Butcher's Apron, Thermos Flasks, WÜSTHOF Classic Knives, Global Knives, OXO Good Grips Peelers, Peugeot Paris Salt & Pepper Mills and Le Creuset Cast Iron Shallow Casserole.

Right: Joining the stage to collect the award was Nick Squire, director of Nimbus Products. Below right: Janet Perez, senior category manager for the INDX Home show revealed the winning product.

WINNER Falcon Enamel Classic Pie Dish FROM NIMBUS PRODUCTS

Initial Reaction: “We were delighted just to be shortlisted, but to win the Icon award for such a simple and humble product was magnificent. We acquired Nimbus fairly recently, it was this very product that made us want the business, so it was a great endorsement from the judges and a wonderful landmark in our first year. Our sincere thanks.” Nick Squire, director, Nimbus Products

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In your kitchen... there’s nothing you can’t handle

Find out why retailers are switching to KitchenAid lifetimebrandseurope.com | saleseu@lifetimebrands.com | 0121 604 1111

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THE SUPPLIER AWARDS

SPONSORED BY

CRITERIA: To arrive at the ﬁnalists (and winners) for these three awards, PH conducted a comprehensive poll of housewares retailers asking them to state which housewares suppliers they feel deserve recognition when it comes to marketing, product development and service.

EXCELLENCE IN PRODUCT DEVELOPMENT Criteria: A supplier that has achieved excellence in innovation and product development over the past year.

Initial Reaction: “We're absolutely thrilled to have received the Excellence in Product Development Award. As a business, innovation is at the heart of everything we do, so to be recognised by leading housewares retailers makes this achievement especially rewarding. This award reﬂects the passion, creativity and collaboration of our product development, sales and marketing teams, who work tirelessly to bring meaningful innovation to market. We're incredibly proud of what we've achieved together and grateful to our customers, retail partners and Progressive Housewares for their continued support and recognition. It was a fantastic evening and a wonderful celebration of our industry.” Heidi Thomas, head of marketing, DK Household Brands

WINNER

Left: The team from DK Household Brands joined BHETA general manager, Stephen Richardson on stage.

EXCELLENCE IN MARKETING Criteria: A supplier that has demonstrated excellence in marketing over the past year, resulting in increased sales and/or brand awareness. This can be for a speciﬁc campaign or for on-going strategies over the last year, and can include advertising in all its forms, public relations activities, point of sale and in-store promotional material.

WINNER

Initial Reaction: “We’re absolutely delighted to have picked up this coveted Excellence in Marketing award. It’s fantastic recognition of the creativity, passion and hard work of the entire marketing team, and a real testament to the impact we continue to make for Smeg UK. I couldn’t be prouder of what the team has achieved.” John Davies, head of marketing, Smeg UK

Left: Smeg’s Matt Balm, sales director and Dan Hadley, managing director, collected the award.

EXCELLENCE IN SERVICE Criteria: A supplier that has excelled itself in providing a great service to the housewares retailer over the past year.

Initial Reaction: “I was thrilled to accept the Excellence in Service award on behalf of the Meyer team. Everyone at Meyer HQ, across product, marketing, sales, operations, customer and trade services and ﬁnance, works incredibly hard to give our valued retailers the very best support, so this recognition means a great deal to us all. We're excited to keep building on it as we support our retailers through peak 2026, into 2027 and beyond.” Laura Starkie, sales director, Meyer UK

WINNER Left: Becky Firth, head of product marketing and Laura Starkie, sales director from Meyer Group accepted the award.

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SPONSORED BY

THE RISING STAR AWARD CRITERIA: This award recognises excellence among emerging industry professionals in the United Kingdom, who have been in the housewares industry for up to ﬁve years. Nominees can be from suppliers, retailers and other associated businesses within the housewares sector.

Initial Reaction: “Winning the Rising Star Award was such a special and unexpected moment and I am absolutely delighted. I still can't quite believe it, but it was a very proud moment of recognition for a role I genuinely love doing. It's a fantastic and exciting industry to be a part of, working with so many exceptional brands and teams to deliver exclusive products, exciting launches and unique activations. I am very grateful to work with such an incredible team at Harrods who support me every day. “It's amazing to be recognised by the Excellence in Housewares Awards and I am very excited for what's still to come.” Kitty Rose-Walker, assistant buyer kitchen and household, Harrods

WINNER Kitty Rose-Walker ASSISTANT BUYER – KITCHEN AND HOUSEHOLD, HARRODS Above: Kitty Rose-Walker, assistant buyer, kitchen and household, Harrods was the 2026 Rising Star. Left: Matt Balm, sales director, Smeg, announced the ﬁrst ever winner of the Rising Star Award.

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OUTSTANDING ACHIEVEMENT AWARD

SPONSORED BY

CRITERIA: This very special award is presented to an individual who has contributed greatly to the UK housewares industry. Nominations are invited from across the industry.

WINNER Rob Sutton Right: The Outstanding Achievement Award was presented to RKW’s Rob Sutton by Emma Lewis-Jones, Lifetime Brands. Below: Rob Sutton, founder and ceo, RKW, the winner of the Excellence in Housewares Awards 2026 Outstanding Achievement Award.

Initial Reaction: “Looking back on the Excellence in Housewares Awards evening, it still feels quite surreal to have received such a special honour. When my wife and I started RKW nearly 40 years ago, I could never have imagined how far the business would come. “It's been an incredible journey and one that wouldn't have been possible without the remarkable people we've had around us. I'm incredibly fortunate to have such a passionate and dedicated team, whose hard work, honesty and integrity have always been at the heart of our business. “I've been privileged to be part of this fantastic industry for almost four decades, and I'm grateful to everyone who has supported us along the way. A huge thank you to Progressive Housewares, everyone who nominated me and all those who have been part of RKW's journey. It's an honour that means a great deal to me and an evening I'll never forget.”

The award presentation followed this speech by Progressive Housewares publishing director, Rob Willis “Our Outstanding Achievement Award recognises someone who has made an exceptional contribution to the housewares industry. Tonight’s recipient has done that through a combination of instinct, determination and hard work. “Their entrepreneurial streak appeared early. From a modest upbringing, they developed an eye for an opportunity and an observation that would serve them throughout their career; people buy from people. “When the opportunity arose to get out and sell, theirs was the first hand up. Soon, they were building relationships and at 19, they generated their first £1 million of sales in a year. “Around 1990, with a very small amount of cash, they set out to build a business, alongside their partner. One would buy and sell, the other would deliver and both would spend nights loading orders. Communication was handled through calls from phone boxes, with parents passing messages between them. “As the business grew, so did the ambition. Our recipient travelled to China, invested in warehouse space and recognised the potential of online selling. They also understood the value of owning and developing brands, making the transition from distributing other people’s products to taking responsibility for their own. “That willingness to commit was tested again during the pandemic. Faced with uncertainty, they increased orders and backed the business to meet future demand. When supply chains became congested and households began spending more on their homes, the stock was there “But those who know our winner best will tell you that the scale of the business is only part of the story. They describe someone who works exceptionally hard, whose mind rarely switches off and who still finds time to help someone else get an idea off the ground. “He has also remained close to his roots, supporting his local community and charities. Much of that generosity happens quietly. That’s not to say he is too reserved, though, as he absolutely has his wild side. “I’ve had the pleasure of his company in various places around the world and at no time has that been dull. There is a remarkable story here, a business built from modest beginnings, opportunities created for hundreds of people and a truly lasting contribution to the industry. From zero to this day, he still knows the first name of every customer and wants to have a say in absolutely everything – much to the enjoyment of his team… who, I should add, have championed this accolade heading in his direction for many years now.”

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FOOD FOR THOUGHT

As the festive shopping season nears again, retailers on the front line tell Progressive Housewares what they believe consumers will be shopping for, the trends for the season and how they are hoping to boost footfall.

UNWRAPPING OPPORTUNITY The questions • What are consumers looking for this Christmas and what are the key trends in housewares for the season? • What are your expectations for the festive season on the high street? • Are you planning any activity in-store to help drive footfall during the festive season? REBECCA GILLIGAN, BUYER, ELPHICKS “I think customers are being more considered with their spending, but they still want to buy something that feels special. We’re seeing a real demand for gifts that are useful but also have personality. “For housewares, entertaining will be a big focus. Customers are looking at how they can make their homes feel special when family and friends come over, so we’re seeing lots of interest in tableware, glassware, serving pieces and linens. “Colour and pattern are also important. There’s a move away from neutral, with customers becoming more confident about adding personality. We will have bold patterns and colours on linens. “I’m feeling positive about Christmas. Customers are still

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watching what they spend, but Christmas is one time when people do want to treat others. “Farnham has a great independent retail offer and I think that’s a big part of what brings people into town. Customers want to browse, discover something different and see products. For Elphicks, it’s about having a good mix of products and prices and making sure there is always something new. “Christmas is an exciting time at Elphicks and we’ll be putting a lot of focus into making the store feel festive and inspiring. We’ll have strong Christmas merchandising, lots of gifting ideas and inspiration for entertaining at home. We’ll also be doing events and activity with some of our brands, along with loyalty days. “We want customers to come in, have a look around, find something they weren’t expecting and enjoy the experience. Hopefully, that’s what keeps people coming back to Elphicks year after year.”

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FOOD FOR THOUGHT

GILL GRADWELL, SHOP OWNER/DIRECTOR/OVERALL COOKSHOP MAESTRO, COOKING KNEADS “Our customers are looking for gifts that are useful, good quality but also that little bit special - something that will be used and enjoyed, rather than adding to the clutter. “Kitchen gifts remain incredibly popular, from smaller stocking fillers and gadgets, through to cookware, bakeware and knives. We’re seeing continued interest in products with a strong sense of personality, whether that’s colourful designs, quirky pieces or products from British and independent makers. “We’re always hopeful for a busy Christmas, but we know that customers are still conscious of how much they’re spending. “For independent shops, Christmas is a particularly important time and we’re lucky to be part of a strong community of independent businesses. There’s a lovely atmosphere in Shrewsbury at Christmas and we hope people will continue to support local shops and enjoy coming into town (and Cooking Kneads) to do their shopping. “Christmas is a busy time at Cooking Kneads, so our focus is making the shop as welcoming and inspiring as possible and giving customers plenty of reasons to come and browse. “We always love to dress our window for Christmas, which helps tempt people into the shop. There will also be lots of new and seasonal products, creating gift ideas at different price points. Gift inspiration and new arrivals will be shared across social media. “Shrewsbury has a late night shopping evening during the festive season so we support that, providing mince pies and mulled wine. We also have a tub of chocolates on hand during December to give our shoppers a sugar boost.”

NICK VAUGHAN-ROBERTS, DIRECTOR, PEPPERCORN “We find people are looking for something a little different - something a little special that also has a bit of style. Netherton Foundry cookware is a great example, as well as olive wood and cork - more natural products that contain no plastics. Food gifts are also an increasing category for us. “We find offering something different from the larger retailers/supermarkets, higher end products, something that lasts and can only be found in small independents, works well. The fact our town has no large retailers and is a boutique shopping town, means it’s expected from us. “Customers value expert advice and honest information. With so much fraud and copycats on the

internet, people are unsure what they are buying, what the quality will be like and then there’s the after sales and actually talking to a person. “There’s a huge movement away from plastics. Stainless steel frying pans sell over nonstick (PFAS) and that will surely continue. Colour is still a big thing, both pastels and brights. “We believe the in-store experience will be particularly important this year. Customers are looking for inspiration and recommendations and that is where smaller specialist shops win, the honest enthusiasm and passion and carefully selected products. “We are hoping to see

customers supporting local businesses and choosing to buy Christmas gifts from independent retailers. We see Christmas as an opportunity to make the shop feel particularly welcoming and inspiring. Full of Christmas decorations to buy, gifts, box sets, tasteful and regularly updated displays and, of course, the Christmas windows. “Where possible, we like to create a sense of occasion around the store and town during the Christmas period, through demonstrations, tasters, book signings and communicating with other businesses within the town forum to organise events and collaborations. “As an independent retailer, our relationship with customers is hugely important. We want people to enjoy coming into the shop, leave amazed and inspired, but not feel pressurised to buy. Return trade is just as important.”

TINA BARKWAY, TRADING DIRECTOR, ALDISS "Consumers continue to look for products that offer style and value. While there is still caution around spending, customers are prepared to invest in quality items and statement pieces that enhance the home, particularly when entertaining over Christmas. “Cosy home trends are set to take centre stage, with shoppers leaning into warm, inviting spaces. Rich earth colours - deep terracottas, plums, warm ochres and forest greens - are becoming the go-to shades for seasonal decorating and gifting. In housewares, we're seeing interest in multifunctional kitchen gadgets, products that make everyday tasks easier, practical storage solutions, tapas-style entertaining and practical, giftable items. "We expect customers to get a head start on Christmas shopping to spread the cost, with a shift toward practical, useful gifts that offer everyday value. “Buyers will be a bit more deliberate with spending, hunting down solid quality and great service. This gives independent retailers a fantastic chance to shine by offering expert advice, handpicked products and that personal touch. Provided retailers get their product mix right and maintain strong stock availability, we anticipate a positive festive season. "Creating an enjoyable shopping experience is a key focus for us during the festive period. We will be showcasing seasonal displays, inspirational gifting and entertaining ideas to help customers discover products and make shopping easier. “We will also be highlighting gift ideas across key categories, including kitchenware. Our aim is to create a welcoming environment that encourages customers to browse and enjoy the experience, while ensuring our team is on hand to provide the service and knowledge that customers value."

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Meet Beldray's new indoor drying range, designed to make things easier, quicker and sma er when tackling the neverending laundry pile… As indoor drying struggles become an everyday reality throughout the colder months, consumers are looking for sma er ways to manage laundry without sacrificing valuable space at home. Beldray’s new indoor drying collection introduces three airers designed to help households dry quicker, dry sma and dry larger loads . Combining quick set-up and flexible drying zones, the range offers practical solutions for different spaces and routines. Finished in a sleek, ma e black design to complement the modern home, each airer features wide, flat bars which improve ailow to help clothes dry evenly and efficiently.

Dry More DryMax Airer With 16 metres of drying space, extra hanging hooks and a foldaway design, the DryMax airer gives plenty of additional space for busy households looking for more room to tackle larger loads.

Dry Quicker DryEase Airer The clever pull-up design makes se ing up for laundry day quick and simple, the DryEase airer has 15 metres of drying space and a clever compact foldaway design for when the washing is complete.

Dry Smarter DryZone Airer A handy triple-zone design gives towels, garments and delicates their own dedicated drying space to dry laundry be er, helping households organise each load and make be er use of their drying space.

Beldray’s vast array of laundry and garment care solutions give consumers the choice and flexibility to complete the laundry routine, however suits them. To find out more, email sales@upplc.com to book an appointment to visit the Beldray showroom.

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MARKET FOCUS: CLEANING, STORAGE & UTILITY

RISE AND SHINE

Inset: Products from Full Circle, available from Eddingtons, adopt the functional minimalism principle, offering products that seamlessly combine maximum utility with high-end aesthetic appeal. Below: Bluestem Group is seeing a strong demand for smart and automated solutions.

The popularity of the cleaning, storage and utility sector continues unabated as consumers focus on creating clean and tidy homes and follow multiple influencers in the weekly reset. Suppliers explore the latest trends and products and evaluate how the sector is faring.

ddressing an everyday need, as well as a drive to create insta-worthy homes, the cleaning, storage and utility sector is robust in the housewares industry. Louise Garvey, product category manager, Minky, outlines: “It continues to be a resilient and exciting sector. Cleaning, storage and utility are everyday necessities, but there is also significant scope for innovation, which helps keep the category fresh and gives consumers new reasons to purchase. “Consumers are undoubtedly more considered in their spending, so products need to demonstrate genuine value. However, this can also create opportunities for brands that deliver quality, durability and tangible benefits.”

Inset: The Black+Decker pedal-operated spin system from Benross allows quick, hands-free wringing, helping remove excess water with minimal effort.

While sturdy, the category is competitive. Adam Freeman, senior brand manager, Benross Group, continues: “The sector remains strong, particularly as these are essential categories that form part of consumers’ everyday routines. However, it is also becoming an increasingly crowded marketplace, with a growing number of similar, run-of-the-mill products competing heavily on price. “We believe there is still strong demand for durable, well-designed products that offer a genuine point of difference. Consumers want to see a clear reason to choose one product Lisa Couser, senior product developer, over another, whether that is better Beldray, continues: “Consumers are more functionality, multifunctional design, considered in how they spend due to the improved performance, easier economic climate, but they storage or simply a more are willing to invest in robust construction.” products that solve a Melanie Kemper, marketing common household specialist, Keeeper, agrees: problem. There is an “Expectations are changing. appetite for innovation, Consumers are looking more especially when it makes a closely at what a product offers regular task quicker and beyond its basic function: Does more efficient.” Inset: Composty creates plasticit save space? Is it easy to What consumers are free sponges and cloths from plant-based materials. handle? Does it look good in prioritising in cleaning, the home? This creates storage and utility purchases is opportunities for products clear. Lisa continues: “Consumers are looking that offer thoughtful for products that offer genuine value while additional benefits and delivering everyday benefits that make life make everyday tasks easier. Performance is key, while durability simpler.” and ease of use remain important. PROGRESSIVE

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MARKET FOCUS: CLEANING, STORAGE & UTILITY “An emerging trend consumers are increasingly demanding are compact, multifunctional products which fit into either their home seamlessly or their routines. Ultimately shoppers want a product that is going to make their cleaning routine simpler, quicker and reduce clutter.” Sylwia Jacob, head of marketing, Scrub Daddy UK & Europe, agrees: “Consumers increasingly want cleaning products that make everyday tasks quicker, easier and ideally, a little more enjoyable. Performance remains essential, but shoppers also value versatility, durability and products that offer a clear point of difference. “They want to understand immediately what a product does, why it works and how it will fit into their routine. Distinctive design and personality are increasingly important too. Cleaning products no longer have to be purely functional or hidden away – consumers are embracing products that look good, feel intuitive to use and bring some fun to an everyday chore.” Melanie agrees: “Consumers increasingly expect everyday household products to combine functionality with good design. Storage and utility products are no longer simply hidden away – they are becoming part of the home and therefore need to fit modern interiors, as well as everyday routines.” Monika Wasowska, product manager, home and outdoor, RKW, adds: “Aesthetics are becoming a genuine sales driver. On-trend finishes such as Tower’s Anthracite and Teal colourway are helping cleaning products move away from looking purely utilitarian and towards something consumers are happier to have on display. That gives the category more relevance and gives retailers more scope to create stronger, more aspirational merchandising stories.” Sustainability is a driving factor. Matt Guest, co-founder, Composty, outlines: “Consumers are increasingly looking for more sustainable solutions, but they’re

also attracted to products that are new, innovative and offer something different from what is already available. “Of course, the product still needs to work well and offer good value for money. Sustainability on its own isn’t enough if the product doesn’t perform, but there is an appetite for alternatives that can improve routines while reducing reliance on traditional plastic products.” Faye Smeeth, product development manager, Eddingtons, adds: “We see a definitive move away from shiny plastic solutions to sustainable earthy materials like bamboo, cellulose, agave, even walnut shell and coconut fibre.” Within this, more natural cleaning is also growing. Nicole Durham, marketing manager, Bluestem Group, comments: “Another growing trend is the shift towards chemical free cleaning. Users are becoming increasingly conscious of the most effective way to clean while doing their part to help the environment. This more natural way of cleaning is a safer alternative for households with children and pets too.” In storage, consumers are prioritising other factors. Rachel Browne, senior sales manager UK and Ireland, OXO, outlines: “Consumers are looking for products that make everyday upkeep feel more manageable and bring a genuine benefit to the

Inset: Minky is seeing demand for products that save time and space, like this Waterproof Laundry Basket. Below: Imagery showing how containers fit into a cupboard or fridge, like this one of the OXO Pop Containers, helps consumers with buying decisions.

home. Within storage that means solutions that help people see what they have, make better use of cupboard and fridge space and keep everyday essentials easy to find.” Information is important. Craig Sammells, country manager UK and Ireland, Orthex Group, adds: “Consumers need to be given the right information on what a storage product is best suited to, so waterproof boxes for garage and loft, transparent lidded for fridge storage, airtight for dry ingredients, etc. This will avoid disappointment – and retailer returns.” In utility, high-end products are popular. Monika outlines: “There is a growing expectation that practical products should feel more premium. Swan’s Stealth collapsible airers are a good example, combining generous drying capacity with a matt black finish that feels far more considered than traditional utility products.”

Inset: Toy Story 5 Scrub Mommy blind box with five collectable character sponges.

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MARKET FOCUS: CLEANING, STORAGE & UTILITY In floorcare, multifunctional designs are key. Matt Eckersley, sales and marketing director, Beam Group, offers: “Multifunction appliances that vacuum and mop at the same time are gaining ground because they save both time and cupboard space, a real selling point in smaller UK homes. Advancements in robotic cleaners are shifting the category from novelty to genuine time saving solutions without any compromise to the cleaning performance.” Meanwhile in general cleaning, specific products are gaining traction. Laurence Smith, director, Vitality House, tells PH: “At Greener Cleaner we have seen a rise in products which clean a specific item or where there is a specific task required. Our Grout Brush, Bottle Brush and 3 Specialist Cleaning Brushes have been doing particularly well addressing consumer needs.” Driving many of the trends is social media. Matt continues: “Social media and TikTok in particular, has become a key discovery and demonstration channel for a full range of cleaning products. However shoppers are increasingly sceptical of paid endorsements, so look to confirm their choice through accreditations and verified reviews before buying. We also find that consumers are reassured by seeing the products in trusted retailers, thereby significantly increasing adoption.” Louise agrees: “Products in this sector are particularly well-suited to social media, because they can be incredibly demonstrable. Before and after content, cleaning transformations, organisation ideas, product hacks and simple demonstrations can communicate a benefit within seconds.” Nicole adds: “Influencers play a key role in driving awareness and sales, as brands partner through paid collaborations to showcase products to their audiences.” Faye continues: “Platforms like Instagram and TikTok have transformed mundane household tasks into highly aesthetic lifestyle content, making the once mundane a desirable product or activity.” When it works, influencer recommendation is strong. Matt tells PH: “We recently had a large influencer use our products. She didn’t even mention Composty by name, but it resulted in our best sales day ever on our website at that time. We’ve actually beaten it since, but it showed us just how powerful that kind of exposure can be.”

Inset: Keeeper’s new morten & marlon laundry range focuses on creating products that work together while offering a contemporary design and coordinated colour palette. Below: Beldray’s MultiClean Sets are large multi-functional cleaning sets that are versatile for all routines.

There are lessons to be learned from influencers. Rachel says: “There’s an opportunity for retailers to apply that same thinking beyond social media. Product pages, in-store displays and online imagery can all help demonstrate how a product works and make its value much easier to understand.” Creating a strong impact in-store is also important. Craig explains: “If space in-store allows, having an impactful display highlighting USPs of brand and product – like nesting, stackability, recycled content, etc – as well as some ideas for how the products can be used to their best advantage, works really well.” Laurence continues: “Smart retailers offer a full wide range online and are listing ontrend products such as eco-cleaning products like Greener Cleaner where they can also improve category value and margins while offering a USP.” Coordinating ranges help merchandising: “Coordinated products can create a much stronger proposition than individual items in isolation, particularly where colours, materials, functionality and branding work together,” explains Adam. “Equally merchandising alongside complementary product categories can help create a broader lifestyle story and allow consumers to visualise how those products fit into their own homes and everyday routines.” Inset: Tower’s Whiziwand XL offers interchangeable heads and a telescopic handle with several clear use cases that can be demonstrated quickly and visually by retailers.

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Unique lines create excitement at retail, too. “Products with an immediate sense of discovery and collectability can create additional excitement and encourage repeat purchases,” concludes Sylwia. “One recent example is our blind-box Scrub Mommy Disney Pixar Toy Story collection, which combined cleaning performance with collectability and delivered a strong rate of sale.”

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Recycling? Sorted! Home re-imagined

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New

Products Cleaning, Storage & Utility 4

3 5 1: Beldray SpotBuster with Steam The Beldray SpotBuster Steam Cleaner offers a powerful and versatile solution for tackling everyday spills, stains and pet messes across carpets, rugs and upholstery. Combining 1700W power with a strong suction, it allows users to spray, steam, scrub and vacuum with both hot and cold water and multiple steam modes to suit different cleaning tasks. Its removable dualtank system keeps clean and dirty water separate, while the flexible hose and integrated antibacterial-treated scrub brush make light work of stairs, corners and other awkward areas. Beldray E: sales@upplc.com W: www.beldray.com

2: Beldray MultiClean Cleaning Set The Beldray Anti Bac Multi Clean Cleaning Set brings five cleaning tools together in one clever click-and-connect system. Using a single extendable handle, simply switch between the dual-use flat mop, 360° window cleaner, flexible microfibre duster, broom and scrubbing head to clean from floors and windows to radiators and ceilings. Antibacterial-treated components help protect the set from stains and odours, while the multipurpose storage rack keeps every attachment organised and ready for a more seamless top-to-bottom clean. Beldray E: sales@upplc.com W: www.beldray.com

3: Functional Storage Keep bathroom essentials neatly organised with this three tier storage rack. Designed to make the most of vertical space, offering plenty of room for toiletries, towels and everyday accessories, keeping everything close at hand. Open shelving makes items easy to see and access, while the side rails provide a convenient place to hang sponges and brushes. Finished in a soft almond, it brings simple, functional organisation to bathrooms of all sizes with many matching bathroom products available. Blue Canyon T: 0131 5640300 E: info@bluecanyon.co.uk W: www.bluecanyonshop.co.uk

6: Charles Viancin Silicone Lids

4: Boston Bins with Textured Surface Bring practical style to the kitchen with the Boston Bin Range, available in soft Almond and Sage finishes. Designed with a slim profile and subtle textured surface, each pedal bin combines everyday functionality with a clean, contemporary look. Easy to position and simple to use, the Boston range is ideal for modern kitchens where practical storage and considered design go hand in hand. Casa & Casa T: 0131 5640400 E: info@casaandcasa.com W: www.casaandcasa.com PROGRESSIVE

5: OXO POP Containers OXO’s POP Containers combine intuitive design with versatility. Available in a range of modular shapes and sizes, they store everything from coffee and cereal to flour, pasta and spices. A press of the lid’s button creates an airtight seal and simply press again for easy opening. A fill line helps prevent overfilling, while curved corners make pouring easier. This versatile range can bring practical organisation to other areas of the home too. OXO E: oxo_support@helenoftroy.eu W: www.oxouk.com

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From covering leftovers to reheating, steaming and serving, Charles Viancin’s signature silicone lids offer a simple, reusable way to keep food fresh and kitchens mess-free. Made from premium foodgrade silicone, the lids create an airtight seal on compatible smooth-rimmed surfaces and are microwave, dishwasher and freezer safe, as well as oven safe up to 220°C. Reusable and versatile, they replace the need for single-use wrap and foil while bringing Charles Viancin’s distinctive natureinspired design to everyday food storage. HAUS T: 01782 572910 E: info@inthehaus.co.uk W: www.hauswares.co.uk

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New

Products

Cleaning, Storage & Utility

4 1. Beldray Collapsible Laundry Basket with Legs

Take the strain out of wash day with the Beldray Collapsible Laundry Basket with Legs, designed to bring laundry up to a more comfortable working height. It’s foldable legs help reduce bending while loading and unloading, while the generous 40 litre capacity offers plenty of room for everyday washing. Lightweight with sturdy handles, it moves easily between rooms and collapses flat for neat, space-saving storage once the laundry is done. Beldray E: sales@upplc.com W: www.beldray.com

2. Toledo Storage Combining practical storage with a soft woven finish, the Toledo Storage units offer a stylish way to keep everyday essentials neatly tucked away. Available in three and four-drawer options, the slimline design makes excellent use of smaller spaces, while integrated handles allow easy access. Ideal for bathrooms, bedrooms or utility areas, they bring useful organisation and a warm, natural look to the home. Blue Canyon T: 0131 5640300 E: info@bluecanyon.co.uk W: www.bluecanyonshop.co.uk

3. Brabantia Bo Bin Collection Bring style to every room with Brabantia’s Bo Bin Collection. Designed to look as good as it performs, its sleek design and perfected details make waste sorting feel effortless. Plus, with multiple styles and sizes available, Bo can be the perfect kitchen waste separator, or a lovely addition to the corner of an office. A smart, stylish choice for any home. Brabantia T: 01275 819119 E: info.uk@brabantia.com W: www.brabantia.com

4. Brabantia HangOn Tower Drying Rack Make light work of laundry days with Brabantia’s HangOn Tower Drying Rack. Its clever vertical design maximises drying space without taking over the room, making it ideal for compact homes. With plenty of hanging capacity and a practical, foldable design, it offers a convenient alternative to traditional airers. A versatile, space-saving solution for drying everything from everyday essentials to larger garments. Brabantia T: 01275 819119 E: info.uk@brabantia.com W: www.brabantia.com

5 5. SmartStore Comfort One of the latest ranges from Orthex Group is the post-consumer recycled plastic SmartStore Comfort range. Available in three sizes and three modern matte earthy tones (Moss, Aquaverde and Dark Teal), this SmartStore range perfectly fills the gap for affordable yet stylish everyday storage. Made of durable PCR plastic, SmartStore Comfort is lightweight and easy to fit in drawers or on shelves, while its soft rounded design blends naturally into home interiors and is simple to clean. Orthex Group T: 07920 236548 (Craig), 07539 780144 (Claire) E: craig.sammells@orthexgroup.com E: claire.eldridge@orthexgroup.com W: www.orthexgroup.com PROGRESSIVE

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6. SmartStore Compact Access Joining the Compact line-up of modular, easy clean and high quality food-safe plastic storage from Orthex Group is SmartStore Compact Access. This stackable small storage tower is available in Transparent or White, like the original series and features an open front to allow easy access to the contents when the boxes are stacked. The transparent version is perfect for food storage, especially in the fridge, where visibility of the contents helps reduce food waste. SmartStore Compact Access comes with a 10-year guarantee. Orthex Group T: 07920 236548 (Craig), 07539 780144 (Claire) E: craig.sammells@orthexgroup.com E: claire.eldridge@orthexgroup.com W: www.orthexgroup.com

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MARKET FOCUS: KNIVES

A knife is often seen as the most important tool in the kitchen and a good knife will make preparation easier, quicker and more enjoyable. PH finds out more about what consumers are looking for in the sector, what retailers need to take into consideration and the latest products on the market. Inset: The Classic Colour range from WÜSTHOF continues to expand with new colours like Fresh Rosemary, launched last year.

A CUT ABOVE T

he knives category is a very personal one when it comes to consumer purchasing factors. Knives need to feel comfortable and perform the right tasks for the individual, to work in a kitchen. Lueder Stercken, head of sales for blades, Victorinox, begins: “Consumers should begin with how they cook and the tasks they perform most often. Many people rely on one knife for almost everything, making versatility, sharpness, comfort and control especially important.

Inset: Fissler worked with 2-star chef, Alexander Herrmann to create the PrimeCut Collection, offering finely ground blades, polished by hand, with tightly fitted wooden handles.

“A good everyday knife should handle common preparation tasks confidently, while more specialised knives can make jobs such as slicing bread, preparing vegetables or peeling smaller ingredients easier and more precise. Quality materials, edge retention, ease of maintenance and a trusted warranty provide the long-term reliability consumers should expect from a well-chosen kitchen tool.” That reliability factor has taken centre stage with a more budget conscious consumer. Oli Notley, sales manager, UK and Ireland, WÜSTHOF, outlines: “Consumers are increasingly value-conscious, but value isn’t necessarily about choosing the lowest price. We’re seeing greater consideration around what makes a product worth investing in – from quality and performance to durability and longevity. When it comes to knives, consumers want to understand what they are paying for and the difference a well-made knife can make in the kitchen. “This lends itself to the buy once, buy better mindset. A good knife is something that can be used every day and when properly cared for and sharpened, can last many years.” Feeding into this is a desire for accessories. Heidi Thomas, head of marketing at DK Household Brands, explains: “Consumers are increasingly interested in knife care and storage, PROGRESSIVE

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Below: Recent launches from Zyliss include the new Classic knife range.

making accessories an important part of the purchase journey. Zyliss knife blocks and sharpeners help keep blades organised, protected and razor sharp, ensuring knives continue to perform at their best for years.” Debbie Wann, marketing executive, Aydya, agrees: “There is an increasing focus on products that offer longevity and help consumers get more form the products they already own. A good sharpener can extend the useful life of a quality knife, making it a practical addition to any kitchen.”

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MARKET FOCUS: KNIVES Samuel Stenhem, ceo, Tormek, adds: “Sharpening is an often-overlooked part of the purchase decision. Even the best quality knife will lose its edge through regular use, so consumers should consider how they intend to maintain it before making an investment. A sharp knife not only performs better and makes food preparation easier but can also provide greater control and safety in the kitchen.” The brand is also important. Katie Cryer, head of sales UK (trade), Robert Welch expands: “Consumers want to buy from a brand they know and trust. They want a quality, long-lasting knife that’s been expertly designed from the best materials and to be reassured by a weighty guarantee. It needs to feel well-balanced and comfortable in the hand, be exceptionally sharp and easy to keep sharp. They want the right knife for the right task and a range they can build on as their culinary skills grow and their repertoire and kitchen expands.” Design is increasingly taken into consideration. Suzanne Muller, marketing, sales and service USA/export, Richardson Sheffield, comments: “Design remains a key purchase driver. Today’s consumers want tools that not only perform exceptionally well, but also complement their kitchen aesthetics. Richardson Sheffield therefore continues to focus on combining cutting performance, ergonomic design and contemporary styling to meet evolving consumer expectations.” Oli adds: “Classic Colour is a great example of how innovation can also come through design. We took our bestselling Classic series and introduced colour to a category traditionally dominated by blackhandled knives, giving consumers the opportunity to choose a knife that not only performs, but also reflects their personal style and kitchen.” Within that, materials are also key. David Kidd, creative director, Taylor’s Eye Witness, says: “Materials are becoming an increasingly important part of the decision. We are seeing growing interest in knives with stainless steel construction and traditional wooden handles, as consumers look for products with fewer

Inset: The Refinest range from Richardson Sheffield has expanded to include kitchen gadgets.

Below: New colours have been added to the AnySharp Classic, Pro and Evo sharpeners.

Right: HAUS’s latest launch from Lion Sabatier is the Hercules collection, offering razor sharp edge, balance and comfortable grip at an entry-level price point.

plastics and a more natural, durable feel. Wooden handles can also give a knife a distinctive character, with the natural grain and patina developing over time. “At the same time, there is still a role for highperformance handle materials where they provide a genuine functional benefit. Consumers are becoming more discerning about plastics and polymers, so it is important that

Inset: New launches from the Japanese Knife Company include a series of hard steel core 69 layer Damascus knives with masur birch handles.

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manufacturers can clearly demonstrate why a particular material has been chosen and what benefit it delivers.” Choosing the right knife can be an individual preference. Jayesh Patel, founder and ceo, Japanese Knife Company, expands: “Depending on the size of the user’s hand, a thicker handle may be more comfortable than a slimmer one for a bigger hand and vice versa. The point at which the user grips the knife dictates how balanced the knife feels. For example, if your normal hold is on the handle, a lighter blade with a heavier tang/handle will feel more balanced, while a heavier blade and lighter tang/handle will be more balanced when gripped on the body of the knife.” Being a restricted category, merchandising knives can be challenging for retailers. Marc Kinsey, sales manager, HAUS, comments: “Kitchen knives are, of course, an age-restricted category – as such, it is imperative that retailers follow all government guidelines

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MARKET FOCUS: KNIVES for the sales of these items. We support our partners with display cabinets to prevent access without a member of the shopfloor team being present and have also implemented changes in packaging to limit access to contents before the consumer returns home. “While this can sometimes be seen as frustrating or counterproductive to sales, we actually find that being fully compliant encourages consumers to actively prefer instore advice when making their selection and it cements this category as a primarily instore choice, driving consumer footfall to stores as a result.” Lueder furthers: “Responsible retailing and strong category presentation must work together. Retailers need robust age verification, trained employees, secure displays and clear procedures. At the same time, restrictions should not prevent customers from receiving useful guidance. Product cards, digital content and knowledgeable staff can explain each knife’s legitimate culinary purpose without requiring unrestricted product access.” There are also ways to work with the restrictions. Katie explains: “Because our knives are so well balanced in the hand and the handles so tactile, we’d like retailers to offer customers the chance to hold them.

Inset: Following the success of its GRIPZ scissors, Taylor’s Eye Witness has extended the concept into a new range of knives, featuring silicone handles for a comfortable and long-lasting grip.

As that isn’t always an option, we also offer ‘holdme’ knives as a solution. “A moulded acrylic cover surrounding a blunted blade allows the customer to understand how the handle feels, experience the weight of the knife and the way the blade would chop and which of our ranges – Signature or Professional – suits their hands best.” A broad range is also helpful. “Retailers should offer a well-balanced assortment that caters to different consumer needs, from entry-level everyday kitchens to premium enthusiasts,” says Suzanne. “Important factors in driving purchase decisions are clear communication of the USPs. This can be done via merchandising or packaging.” Incremental sales are also possible. “Retailers should merchandise knives and accessories together, encouraging shoppers to build a complete preparation solution rather than making a single-product purchase. We work closely with retail partners by providing compelling product stories, educational content and merchandising support that highlights the performance, safety and longevity benefits of Zyliss knives and accessories.” Samuel agrees: “Through staff training, in-store demos and engaging displays, shoppers can see for themselves how easy and important it is to keep knives razor-sharp. The premium quality of the Tormek T-1 creates strong opportunities for upselling, brand differentiation and customer loyalty. When customers know they can properly maintain their knives with a Tormek T-1, they’re confident in investing in better-quality knives.” David concludes: “Presentation and education are particularly important in this category. Knives can be a considered purchase and consumers often benefit from being able to understand the differences in blade materials, construction, handle design and intended use.”

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Inset: The Tormek T-1 Kitchen Knife Sharpener delivers precision sharpening results in the home. Below: Recent updates to the Victorinox Swiss Classic collection have included a refreshed colour palette, bringing a modern look to a range that remains rooted in quality, functionality and Swiss craftsmanship.

Inset: As well as 33 individual kitchen knives, Robert Welch also offers knife sets and knife block sets.

The Tormek T-1 Kitchen Knife Sharpener is the first real knife sharpener for home chefs. It combines professional precision with effortless usability, making it the ultimate kitchen companion. It is a must-have for every ambitious home chef. Get in touch by emailing sales@tormek.se

Sharp kitch - in a min en knives ute

www.tormek.com

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New

Products Cutting Edge

4 2

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3: Crushgrind Zurich Chopping Boards 1: Opinel Bon Appetit Table Knives Bring French craftsmanship to the table with Opinel Bon Appétit knives. Featuring durable stainless-steel blades and comfortable wooden handles in a range of attractive colours, they combine effortless cutting with timeless style. Designed in France and made for everyday dining, these beautifully simple table knives offer the quality, practicality and heritage that have defined Opinel for generations. Whitby & Co T: 01539 721032 E: sales@whitbydistribution.com W: www.whitbydistribution.com

2: Opinel Juste Duo Kitchen Knife Set The latest addition to Opinel’s kitchen knife range, Juste provides ‘Just what you need!’ Each set includes a paring knife and Santoku knife, with ergonomic handles made from recycled plastic, reinforced with 30% fibreglass and durable stainless-steel blades. Made in France and available in three colours - Rosemary, Paprika and Poppy. Whitby & Co T: 01539 721032 E: sales@whitbydistribution.com W: www.whitbydistribution.com

Designed in Denmark, these eye-catching boards combine bold geometric shapes with everyday practicality, making them perfect for chopping, slicing, serving and presenting food. Crafted from durable, dishwasher-safe polypropylene, they are built to withstand busy kitchens while remaining easy to clean. Available in a range of vibrant colours and sizes, Zurich boards can be mixed and matched to suit any kitchen décor. Burton McCall T: 0116 234 4600 E: sales@burton-mcccall.com W: www.burton-mccall.co.uk

4: Microplane V-Slicer PureCut Featuring an ultra-sharp stainless-steel V-blade, the Microplane V-Slicer PureCut effortlessly slices fruits and vegetables with precision, creating everything from wafer-thin garnishes to 8mm cuts. An easy-to-use adjustment dial allows quick thickness changes, while the ergonomic soft-touch handle and non-slip feet ensure comfort and stability during use. Ideal for salads, gratins, stir-fries, cocktails and desserts, the PureCut delivers uniform slices without crushing delicate ingredients. Burton McCall T: 0116 234 4600 E: sales@burton-mcccall.com W: www.burton-mccall.co.uk PROGRESSIVE

HOUSEWARES

5: Salter ProtecTip Knives The Salter ProtecTip Knife Set is a versatile fivepiece set designed to meet every food preparation need. Featuring chef’s, bread, carving, utility and paring knives, the set combines durable non-stick coated blades with innovative rounded tips for safer, precise cutting. Their soft-touch ergonomic handles provide comfort and control, while the sleek black finish adds contemporary appeal. Drawing on Salter’s heritage of quality and innovation, this long lasting set delivers dependable performance and everyday practicality for any kitchen. Salter E: sales@upplc.com W: www.salter.com

6: Zyliss Eight-Piece Knife Block Introducing the new Zyliss Eight-Piece Knife Block, a complete kitchen preparation solution that combines precision, organisation and sustainability. Featuring six essential knives, household scissors and a stylish angled storage block, the set is equipped with premium Japanese stainless steel blades for exceptional cutting performance. Ergonomic wheat straw handles reduce plastic use by up to 30%, while the compact block keeps countertops tidy and tools within easy reach. Backed by a five-year guarantee. DK Household Brands E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk

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Opinel’s new Juste duo pairs a 9cm paring knife with a 16cm Santoku, covering 95% of everyday kitchen tasks. Ideal for beginners and experienced cooks, both feature stainless steel blades and ergonomic handles made from recycled polypropylene reinforced with glass fibre. Made in France, the duo comes in Rosemary, Paprika and Poppy Seed, with each set packaged in a fully cardboard presentation case. Available from November 2026.

Distributed in the UK by Whitby & Co (UK) Ltd  

+44 (0)1539 721032 sales@whitbydistribution.com

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1: TeakHaus Herringbone Collection With its striking herringbone pattern and professional-grade teak construction, the TeakHaus Herringbone Collection brings considered design to everyday chopping, carving and serving. Made from sustainably sourced FSC certified teak wood, this medium-thickness board is naturally resistant to moisture and gentle on knife edges. Reversible and finished with practical hand grips, a juice groove and tablet slot, it combines beautiful craftsmanship with thoughtful functionality. HAUS T: 01782 572910 E: info@inthehaus.co.uk W: www.hauswares.co.uk

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2: AnySharp Evo The Evo knife sharpener combines a sleek matte finish in classic colours, now including two new shades: grey and stone, with exceptional performance. High-quality tungsten carbide tools sharpen the entire blade to the handle, while a covered receptacle collects filings. With 30% more suction power and a concealed handle for tidy storage, it’s stylish, reliable and easy to use. Individually boxed and backed by a two-year guarantee, the Evo is the ultimate sharpening solution. AnySharp T: 01382 800683 W: www.anysharp.com

1: AnySharp Pro The AnySharp Pro makes knife sharpening quick, safe and effortless. Its tungsten carbide sharpening tools restore almost any knife, including hardened steel and serrated blades, while the PowerGrip suction base keeps it securely in place. With a pre-set 20-degree sharpening angle, it delivers professional results without specialist skills. Compact and durable, it comes with a 10-year performance guarantee, with replacement sharpening tools available to extend its lifespan. AnySharp T: 01382 800683 W: www.anysharp.com

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3 1: Beldray Window Vac Duo Head The Beldray Window Vac Duo Head brings greater versatility to every clean, with two interchangeable suction heads designed to deliver sparkling results across more surfaces. The smaller head offers precision for car windows, narrow panes and tricky corners, while the wider head quickly cleans larger windows, mirrors and showers. Lightweight and cordless with up to 30 minutes of runtime, it effortlessly removes water and condensation for a drip and streak-free finish every time. Beldray E: sales@upplc.com W: www.beldray.com

2: Beldray DuoSteam Digital Bring the power of an iron and the flexibility of a garment steamer together with the compact design of the Beldray Duo Steam Digital. Its 90° rotating head effortlessly switches between ironing and steaming clothes or upholstery. A clear digital display offers low and high-steam modes, giving greater control across different fabrics and tasks. Ready in just 30 seconds, the ceramic soleplate glides smoothly over fabrics, while the included accessories and storage bag keep crease care simple at home or away. Beldray E: sales@upplc.com W: www.beldray.com

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3: Axton Kitchen Range Bring practical organisation to the kitchen with the Axton range, designed to keep everyday essentials neat and close at hand. Featuring a spacious dish rack and coordinating cutlery holder, each piece combines elegant metalwork with warm wooden handle details. Available in antique gold and satin gold finishes, the collection brings together stylish design, useful storage and everyday functionality for a beautifully coordinated kitchen. Casa & Casa T: 0131 5640400 E: info@casaandcasa.com W: www.casaandcasa.com

4: Cole & Mason Shadwell Spice Storage Collection

5: Zyliss Press & Pull Ice Cube Tray

Introducing the new Cole & Mason Shadwell Spice Storage Collection, a stylish and versatile range designed to bring organisation, freshness and convenience to every kitchen. Inspired by London’s historic spice docks, the collection features premium glass jars with airtight silicone seals and adjustable lids, plus three storage solutions: Drawer-Fit, Countertop and Slim-Mount. Customisable labels, space-saving designs and enhanced freshness make Shadwell the smart new standard in spice storage. DK Household Brands E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com

Introducing the new Zyliss Press & Pull Ice Cube Tray, a clever innovation designed to make ice preparation and serving effortless. Featuring a unique press-and-pull mechanism, it releases cubes directly into a glass without twisting, bending or handling ice. The watertight, leakproof design fills like a water bottle, protects ice from freezer odours and stacks neatly to save space. Producing 18 cubes per tray, it delivers convenience, freshness and mess-free performance for modern homes DK Household Brands E: sales.orders@dkhouseholdbrands.com W: zyliss.co.uk PROGRESSIVE

HOUSEWARES

6: Victorinox Utensils Extension Victorinox is proud to unveil the utensils extension, a carefully curated addition that meets the needs of the hotel, restaurant and catering industry, passionate home chefs and private households. The new line merges precision functionality with a refined, contemporary aesthetic. Comprising of 16 specialised tools, the extension introduces professional-grade essentials such as coarse, fine, and ribbon graters; offset spatula and grill turners; precision tweezers; a multi-purpose opener; a zester, various slicers and a decorating knife. Victorinox T: 0207 0764868 W: www.victorinox.com

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5: Lodge Enamel 1: OXO Silicone Reusable Bags Designed to replace single use plastic bags without compromising on convenience, OXO’s Silicone Reusable Bags offer a durable, versatile solution for everyday food storage that works hard, lasts longer and fits easily into everyday routines, both at home and on the go. The range is available in six sizes (flat and stand up) and suited to everything from packed lunches and snacks to leftovers, meal prep and fridge or freezer storage. OXO E: oxo_support@helenoftroy.eu W: www.oxouk.com

2: Falcon Enamelware Collection With its classic pie dish now recognised by the Icon award, the expanded Falcon enamelware collection pairs enduring favourites with new colours and contemporary illustrations. The range offers retailers fresh opportunities alongside established bestsellers, combining the quality and versatility trusted for generations. Crafted from enamel fused to steel, each piece is lightweight, durable and oven safe to 250°C. From comforting home cooking to relaxed entertaining, Falcon’s ovento-table appeal makes it a versatile addition to any kitchenware offering Nimbus Homewares E: Sales@nimbusproducts.co.uk W: www.nimbusproducts.co.uk

3: Emile Henry Accessories Collection From keeping salt dry and oils close to hand, to keeping utensils beautifully organised, the Emile Henry Accessories collection brings thoughtful functionality to the kitchen worktop.Handmade in Burgundy, France from Emile Henry’s renowned high resistance ceramic, each piece combines strong, hardwearing construction with timeless French design. Made from 100% natural ceramic and backed by a 10-year warranty against manufacturing defects, these are everyday essentials designed to last. HAUS T: 01782 572910 E: info@inthehaus.co.uk W: www.hauswares.co.uk

4: John Deere Licensed Range Lodge has introduced its bestselling skillets and griddle to the John Deere essential cast iron collection. Pre-seasoned in the Lodge foundry in Tennessee and made of just iron and oil for a naturally nonstick finish. The collection includes a 10.25 inch skillet, a 10.25 inch griddle and a family sized 12 inch skillet. They offer unparalleled heat retention and even heating and are made in the USA. Eddingtons T: 01488 686572 E: sales@eddingtons.co.uk W: www.eddingtons.co.uk PROGRESSIVE

HOUSEWARES

Luxe Enamel combines powerful cast iron heatretention with a non-reactive enamelled porcelain finish for decades of creative cooking. The Dutch Oven, Skillet and Sauté Pan combine powerful cast iron heat-retention with a non-reactive enamelled porcelain finish for decades of creative cooking. They can be used to roast, braise, bake, stew and so much more, and they can easily be moved from stovetop to oven to fridge. Available in three colourways – Smoke Grey, Pesto Green and Marine Blue. Eddingtons T: 01488 686572 E: sales@eddingtons.co.uk W: www.eddingtons.co.uk

6: Zyliss Professional Cheese Grater Set Introducing the new Zyliss Professional Cheese Grater Set, designed to deliver effortless, restaurant-quality results at home. Featuring an acid-etched stainless steel drum, enlarged grating chamber and ergonomic crank handle, it quickly grates hard cheese, chocolate and nuts with minimal effort. The detachable collection container captures ingredients for mess-free serving and storage, while the ambidextrous design suits both left and right handed users. Crafted with durable materials and reduced-plastic wheat straw components, it combines performance, convenience and sustainability. DK Household Brands E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk

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Product Directory

From the ﬁrst drink, to the last bite

PROGRESSIVE

HOUSEWARES

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Product Directory

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1: William Morris At Home William Morris At Home is one of the latest licences from Captivate Brands. Inspired by Morris’s timeless prints and his belief in bringing artistry intro everyday spaces, this collection blends heritage pattern with contemporary practicality. Each accessory or piece of tableware showcases intricate motifs, rich colour and crafted detail, reimagined for today’s homes. Thoughtful materials, elegant finishes and a sense of quiet luxury make the range feel both classic and fresh. Captivate Brands T: 01386 421622 E: info@captivatebrands.co.uk W: www.captivatebrands.com

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2: Yvonne Ellen Collection Founded in 2013, the Yvonne Ellen brand partnership with Captivate Brands continues to result in tabletop and giftware with a twist of nostalgia and most recently earned the Top of the Table Award at the Excellence in Housewares Awards 2026. Carefully illustrated animals with on-trend colours and subtle hints of gold give an elegant aesthetic that’s great for gifts or just buying for a personal treat. Pictured are Zodiac mugs, new for autumn/winter 2026. Captivate Brands T: 01386 421622 E: info@captivatebrands.co.uk W: www.captivatebrands.com

3: Beldray Complete Clean Spray Mop

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Bring every cleaning essential together in one versatile set with the Beldray Complete Clean Spray Mop. Two interchangeable cleaning heads, three multipurpose mop pads and three targeted corner heads make it easy to move from dusting and polishing hard floors to scrubbing tiles, baths, shower screens and difficult corners. With an integrated spray function and XL 600ml water tank supporting continuous cleaning, every attachment makes tackling everyday dirt, hair and stubborn grime feel effortlessly manageable. Beldray E: sales@upplc.com W: www.beldray.com

4: Cole & Mason Brixton Electric Mills Available in four on-trend colours, the Cole & Mason Brixton Electric Mills are USB-C rechargeable and deliver one-handed operation, making cooking and serving easier than ever. Featuring a durable anti-corrosion ceramic grinding mechanism and adjustable settings from fine to coarse, the Brixton Collection offers precise seasoning every time. With a sleek silhouette, clear refill window and gift-ready packaging, Brixton brings style, convenience and performance to modern kitchens. DK Household Brands E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com

5: Ellipse Coffee To Go Mug Enjoy coffee more sustainably with this 300ml reusable mug, crafted from 90% recycled stainless steel. The double-walled design keeps drinks hot for up to 30 minutes, while the handy lid makes it spillproof after use. Easy to clean and practical for everyday routines. Sized to fit most coffee machines and car cup holders. Durable, eco-friendly and convenient – a simple way to cut waste. Mepal E: l.gurney@mepal.com W: www.mepal.com PROGRESSIVE

HOUSEWARES

6: Ellipse Insulated Tea Mug Made to be an everyday companion, the leakproof design prevents spills, while its vacuum insulation keeps drinks hot for up to four to six hours, or cool for up to 12 hours. With a 500ml capacity, it fits most car cup holders. Crafted from 90% recycled stainless steel and easy to clean. The integrated infuser works with loose leaf tea, tea bags or fresh herbs and the carry handle makes it easy to take along. Mepal E: l.gurney@mepal.com W: www.mepal.com

11TH NOVEMB

ER 2026

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