Progressive Electrical 2019

May/June 2019

Let’s mix things up.

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Editor’s comment

Switched On! O

ne of the biggest retail success stories in recent years has been that of garden centres and the huge growth in that category as destination shopping centres.

Customers flocking to garden centres the length and breadth of the country want to be able to buy everything under one roof – and that now quite rightly includes SDAs. Major UK garden centre chain Dobbies – with 69 stores – is currently leading the charge in this market, having had a great response from customers since it introduced SDAs into the cookshop mix in seven concept stores at the start of 2019 and is now rolling the programme out across the business. As Dobbies’ leisure and homewares buyer, Claire Hutcheon, told PE: “We’re ahead of the trend when it comes to SDAs.” In a tough financial climate for SDAs, with consumers scrutinising spending and product quality more than ever, this ability to think one step ahead and ensure you stand out from the retail competition is now vital for survival on the high street. Savvy retailers are working closely with brands and suppliers on clever merchandising, bespoke shop fits and in-store demos and events – and you’ll find a wealth of inspiration for this at the fifth annual Exclusively Electricals show in June at London’s Business Design Centre.

From the latest trends to a wealth of exciting new product launches to new must-see exhibitors, including Soda Stream and Connect/Samsung, you won’t want to miss any of the action.

Another name making its show debut is the Smartwares group, including its hugely successful European brand, Princess, which is also celebrating its 25th anniversary in 2019. What better way to mark the occasion then by unveiling Princess’ broad product range at the show, including its selection of air fryers, which are bang on trend when it comes to fast, healthy cooking that is also better for the environment.

Other trends which are bound to be making show headlines include the continued popularity of barista coffee and machines that allows consumers to create expert quality 'perks' at home in their own kitchens – as well as saving them money in the long run and ensuring they do their little bit for the planet at the same. Retailers PE has spoken to, from multiples to independents, report that this is a major SDA trend currently driving sales.

Another trend is the focus on bringing colour into the kitchen, alongside vintage-inspired styling. The designs combine high-performance SDAs with tried and trusted brands and beautiful finishes – and the Russell Hobbs Eclipse range and award-winning Swan Retro range are testament to this.

Perhaps we shouldn't be surprised at this – after all, as Tom Carter from historical family business Potters of Hockley (who we’ve spoken to as part of this issue’s Retailer’s Views feature) quite rightly says: “If a customer is going to spend up to £20,000 on their kitchen, they also want to purchase beautiful products to use in it.”

Be sure to enjoy both this issue of PE and, of course, this year’s Exclusively Electricals show.

Sarah Welsh, contributing editor

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News From across the SDA and housewares sector.

Company focus Princess from Smartwares Group.

Gfk insights THelen Collins runs the numbers.

Retailer viewpoints Feedback from the front-line.

Company focus KitchenAid's centenary.

SDA experts From the suppliers point of view.

The Chicago report Sarah Seltzer reports from IH+HS 2019.

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Above: Bean there: PE's Jo Howard enjoying a coffee at last year's Exclusively shows, courtesy of Brewed by Hand, distributor of brands, including Wilfa Coffee Makers.

14 Cover Story Princess brand is 25 Princess is a Dutch consumer goods company, owned by the Smartwares Group. This year the Princess brand is celebrating its 25th birthday which is the perfect opportunity for it to launch in the UK. Princess’ exciting and affordable product range is designed to turn daily routines into meaningful moments.

Its product portfolio spans domestic appliances, climate and floorcare ranges as well as the unique Social Dining collection which will be debuted at Exclusively Electrical, stand EE45.

T: +44 (0)1527 557 700 W: princesshome.co.uk E: sales.uk@smartwaresgroup.com

The Progressive Electricals team: Jo Howard (editor), Sarah Welsh (contributing editor), John Barry (advertisement manager), Emma Cain (product page editor), Mark Grayson (creative director), Jakki Brown (editor in chief) and Rob Willis (publishing director). www.housewaresnews.net, ISSN: 25157493

03 PROGRESSIVE ELECTRICALS

CELEBRATING 100 YEARS OF MAKING Let KitchenAid’s 100 Year Limited Edition Queen of Hearts collection inspire you to make memories in the Kitchen.

Celebrate KitchenAid’s anniversary and join us as we look forward to another century of making.

Please contact your KitchenAid rep for more information.

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Progressive Electrical NEWS

Plugging in at Exclusively

‘Lady Remoska’ to attend Exclusively Lady Milena Grenfell-Baines, the most famous promoter of Remoska, the mini electric cooking and baking pan from Czech Republic, will be attending Exclusively Housewares (June 11-12 The Business Design Centre, London) with Remoska on June 11. Milena has also invited the wives of the Czech and Slovak ambassadors to visit the show to see the unveiling of brand new Remoska cooking pans, including the Remoska Prima. The Prima has a detachable cable on its lid with its heated element, and a modern design with pan that doubles as a serving bowl.

Lady Milena was born in Prague in 1929 and came to the UK in 1939 on the last Winton kinder transport train. Her career has included opening cookery schools in France.

On discovering Remoska, she introduced the pan to Lakeland, where it has been a stalwart favourite with UK consumers for numerous years. Milena notes that, “While Remoska was invited in the 1950s, it meets today’s demands for ‘green’ products due to its very low consumption of energy.”

She has written two recipes books to accompany the cooker.

Proud owners of Remoska cookers include Prince Charles’ household at Highgrove, after Lady Milena met the Prince in 2014.

Below left: Lady Milena Grenfell-Baines, who was keen to bring Remoska cooking pans to the UK on discovering their versatility.

Below right: The new Remoska Prima will be launched at Exclusively Housewares.

KitchenAid’s hearty celebration KitchenAid’s latest launch – introduced as part of the KitchenAid 100th anniversary celebrations – is the limited edition Queen of Hearts collection in passion red. Appliances range from a toaster and kettle through to a hand blender and high performance blender, all with unique commemorative features including a trim band with miniature red hearts and logo celebrating 100 years of KitchenAid. When KitchenAid launched the iconic Stand Mixer 100 years ago in 1919 it was only available in white. In 1955, sunny yellow, island green, petal pink and satin chrome were introduced.

Today the Mixer is offered in over fifteen colours.

Right: KitchenAid’s limited edition Queen of Hearts collection in passion red.

Tefal’s OptiGrill+ campaign Running for 6 weeks from May 1, Tefal will be deploying a multilevel digital media campaign for its OptiGrill+. The campaign will include Facebook, YouTube and Instagram. The digital media campaign will be underpinned with a comprehensive range of specially designed in-store POSM. OptiGrill+ promises restaurant quality steak at home so that consumers can ‘grill like a pro’ with no guess work involved.

With its automatic cooking programmes with dedicated cooking cycles the SDA is perfect for a range of different meats including burgers, chicken, bacon, sausage, meat, and fish. A manual cooking option is also included.

Caroline Ross, marketing manager for Groupe SEB said :“The Tefal OptiGrill range has enjoyed strong sales growth since its launch. The aim of this campaign is to educate our core consumer market on our premium benefits whilst also reaching out to new audiences.”

Right: The Tefal OptiGrill+ and the larger Tefal OptiGrill+ XL (pictured) both promise perfect steaks and more.

Some 30 exhibitors at the Exclusively Shows (Exclusively Electrical and Exclusively Housewares from June 11-12 at The Business Design Centre, London) will be showing small domestic appliances, with the bulk of these being in Exclusively Electrical.

One of the longest established British brands, Swan returns to Exclusively Housewares to showcase its latest collection of appliances and homewares. Swan will be unveiling its new Symphony collection (including kettles and toasters) which takes Top: Eureka Swan floorcare. inspiration from minimalist yet Middle left: New brand: Tors+Olsson's AirPod from Benross will be launched at Exclusively Electrical. textured design. The brand will Above: The Tefal Cake Factory is a new SDA product category. also be exhibiting the new Eureka Swan floorcare range of innovative cordless, bagged and bagless vacuum cleaners designed in collaboration with North American vacuum cleaner manufacturer, Eureka. Swan is also celebrating its exclusive new ambassador partnership with leading influencer, cleaning guru and Queen of Clean, Lynsey Crombie. Lynsey will attend the show too showcase the new Eureka Swan floorcare range.

Swan’s Scandinavian-inspired Nordic and vintage themed, Retro collections will also be on display at the show.

Benross launches its new consumer electronics brand Tors+Olsson at Exclusively Electrical. The Scandi-Style, design-led brand focuses on cooling and air treatment, including the Air Pod bladeless fan, which has been selected for the Trend Showcase at Exclusively (curated by trend forecaster Scarlett Opus), and it will be on display in the Atrium.

Jon Brennan, Benross' commercial director recognises the rising demand for air cooling products in the home, particularly given the hot temperatures last summer.

Jon comments: "While most fans over the last 20 years have been very distress/commodity driven purchases, with this increase in focus more consumers are looking for products that not only have functional benefits, but also an emphasis on design. While Dyson owns the top end of the market and there is an abundance of commodity products to choose from, there is very little choice for the consumer in the mid-territory where design and style meet midmarket affordability. T+O offers something new to the market, as well deigned, high performance products that offer something different in their design and/or functionality but are still within the affordability of the mass market."

Meanwhile, Tefal will showcase the UK’s first precision cake maker: Tefal Cake Factory. The SDA has five automatic programmes that set the time and temperature for a perfect bake, enabling the easy creation of all sorts of sweet treats including lava cakes, meringues and cupcakes.

According to the brand, some 34% of UK households now bake at least once a week with cake being the nation’s favourite food to bake.

It also highlights a 4.6% sales increase in the home baking aisle in supermarkets during TV’s The Great British Bake Off. Tefal Cake Factory intelligently sets the temperature and cooking time, with the option to switch to manual mode. Its Smart Bake technology tracks the heat curve of the bake, and lowers automatically to give desserts like molten chocolate cake a gooey centre. The appliance comes with a recipe book and has an app with access to 200 bakes, including vegan, low-sugar and gluten-free options.

Caroline Ross, marketing manager at Groupe SEB comments: “Tefal is a brand synonymous with market changing products such as the ActiFry low-oil fryer. With the Tefal Cake Factory, we want to be the brand that fuels another new product category – home baking.”

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Progressive Electrical NEWS

The grill for all weathers Kalorik’s Weather Proof Electric BBQ was launched at Ambiente and Chicago’s International Home + Housewares Show, and became available to UK trade from the start of June – just in time for the great British summer!

Ideal for temperamental weather, the innovative BBQ enables consumers to embrace outdoor cooking even if there are clouds in the sky, as well as being compact to fit into small gardens, patio and balconies.

Kalorik’s James Rourke comments on the popularity of outdoor entertaining and the outdoor living space: “With open-plan living slowly becoming part of our everyday lives, staying in is the new going out. And if we’re staying in, we’re doing it in style. Interior walls are being torn down to create open plan entertainment zones, and to further maximise the space we inhibit we’re also seeing exterior brickwork being replaced with bifolding – or even quad-folding – partitions as we open up our ‘yardens’ and gardens to party al fresco.“ He continues: “All this new space creates a relatively huge playground for home entertaining, and the Weather Proof Barbeque from Kalorik is the perfect companion for such moments.

Buyers and consumers alike love this simple, elegant, fuss-free approach to home cooking, and as its weather proof to IPX4 standards, even a little rain can’t put a dampener on your day.”

Left: Kalorik’s fully electric BBQ means that consumers no longer need to worry about BBQ fuel.

Jura’s perfect serve Jura is launching its latest coffee making innovation with its premium ENA 8 at Exclusively Electrical (June 11-12 The Business Design Centre, London).

ENA 8 was developed in Switzerland by a team of 70 engineers and features a VC brewing unit, which ensures careful and controlled flow of coffee. It also presents Jura’s first round water tank, taking inspiration from luxury crystal glass decanters.

The new machine offers a choice of 10 expertly made specialities, which are freshly ground and extracted at the touch of a button.

“Just like Jura’s global ambassador Roger Federer, the ENA 8 embodies the idea of the perfect serve; thanks to its patented Pulse Extraction Process (PEP), the new model guarantees the perfect coffee every time,” states Jura’s Damion Templar, national sales manager, UK and Ireland. “To achieve this, water is precisely pulsed through finely ground coffee at short intervals allowing maximum flavour to be teased out.”

While the machine’s touchscreen enable consumers to choose and customise their coffee, it can also be operated wirelessly via the Jura Coffee App using a smartphone or tablet device.

Smart mugs are self-warming A new generation of ‘smart’ mugs are epitomised by two new launches – from Twinz Studio which recently launched the KOPI mug via Kickstarter, and Ember Technologies, which showcased the newest addition to its Ember mug range at the Smart Home Pavilion at the recent Chicago International Home + Housewares Show (March 2-5).

The Ember Mug keeps coffee and tea at the perfect temperature for approximately one hour, and allows users to set an ideal heat level via the Ember app. “You get a reminder when your drink is at the perfect drinking temperature and a light on the mug when it is ready,” explains Ember’s Jolene Abbott. The mug re-charges via its coaster.

Meanwhile the KOPI mug is ‘all-in-one selfwarming mug and brew system,’ which has reached well over its Kickstarter target in a short time from its recent launch.

Twinz Studio’s Peter Kao explains: “Designed in super durable ceramic, KOPI’s base is inlayed with metallic particles that respond to an electric current. When placed on its wireless (waterproof) charging pad, the particles embedded in KOPI react via electromagnetic energy and heat your beverage to the perfect sipping temp.”

Peter also highlights an added benefit: “KOPI uses wireless Qi technology, so it can juice up all your smart devices with wireless charging capabilities!”

KOPI comes with a jug, titanium stirrer, reusable coffee/tea filters and airtight canister.

Top: The self-warming, tea and coffee brewing KOPI mug and coaster, which also charges phones.

Below: Eric Waters and Jolene Abbott with Ember mugs at Chicago’s recent IH+HS.

Below: Several colour options for the Jura ENA 8.

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PRINCESS SMARTWARES GROUP ADVERTORIAL

Discover your home possibilities with Princess “Princess is all about bringing European kitchen and home trends to the UK, with a whole range of fabulous, beautifully designed and affordably priced products,” Sarah Large, UK marketing manager, Smartwares Group We all know that spending quality time with family and friends is hugely important – both in terms of happiness and ensuring that you can master that elusive work, life balance.

Princess is passionate about appliances, but its stylish products themselves also elevate the daily routine of cooking and cleaning into a series of memorable moments.

Finding kitchen and cleaning products that save you time and money enabling you to do just that is nothing short of essential in today’s hectic, modern world. But what if you could also combine this with items that are so beautifully designed that they add a touch of lifestyle elegance to your home – and have been created with innovation and clever features very much in mind?

Sarah Large, UK marketing manager for Smartwares Group – owners of the Princess brand - says: “A key focus for Smartwares moving into 2019 is to increase the company’s profile within the UK. This comes built on years of outstanding business success and experience in Europe, and also central to this plan is launching our Princess brand in Britain.

Well now you can, because hugely successful European home and kitchen brand Princess is about to take the UK by storm, bringing its reputation for imaginative design and affordability with it alongside a huge range of pieces that have a luxury feel as well as tapping into the latest technology.

Live Smart, Cook Smart, Clean Smart

Princess is one of seven distinct brands owned by the Smartwares Group, and all excel at producing tech-savvy, affordable products across safety, lighting and home.

Other brands include: Tristar, Smartwares, Topcom, Byron, Campart and HomeWizard, and all are based under one roof in Tilburg, The Netherlands.

For more information visit: www.smartwaresgroup.com

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“Princess is all about bringing European kitchen and home trends to the UK, with a whole range of fabulous, beautifully designed and affordably priced products across kitchenware, floor care and climate-based items.

“One vital point of difference about Princess is the brand’s unparalleled ABOVE: Princess launched expertise its robot vacuum to great with fun acclaim in 2018, and it comes with App or manual control. and social cooking products. This is a trend that is only growing in TOP: The Princess brand popularity and is all about elevating celebrates its 25th home dining, and this perfectly anniversary this year, and is encapsulates the mastery of the launching within the UK. Princess portfolio of items for the home. There’s a good reason why LEFT: Princess leads the European homewares field when it comes to we have a more than 30% market social cooking products, like the share in this category in Holland.”

Table Chef Pure.

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PRINCESS SMARTWARES GROUP ADVERTORIAL

Putting the fun into cooking WHILE DINNER PARTIES were the height of sophistication in decades gone by, inviting people over for dinner in fashionable homes is now all about the European and Far Eastern trend for ‘social cooking.’

It’s about elevating home dining with some culinary flair and kitchen theatre, and Princess are the continental experts with an envied reputation in this field.

Princess cornered the social cooking market way back when the company invented the baking plate, and now the brand is bringing its expertise to the UK. “With social or fun cooking, whatever you prefer to call it, the host only prepares the food before the guests arrive,” Sarah Large explains. “The host then cooks at the table – or the invited diners cook their own food.

“Princess’ amazing product portfolio in this homewares niche includes fondues, raclettes, cooking plates and table grills.”

With the Princess range of social cooking products, consumers can treat friends and family to cheese or chocolate fondue, an amazing table chef experience where everything is grilled in front of them or perhaps the ultimate multi cook meal – perfect for curries and chilli.

“As well as producing mouth-watering food, our products look beautiful on the centre of the dining table,” Sarah adds. “From the bamboo base to the sleek handles, Princess’ social cooking heritage is all about the ultimate dining experience.”

Another reason why this year is set to be so significant for Princess, is that 2019 marks the 25th anniversary of the brand.

Founded in Breda in the Netherlands back in 1994, Princess has since cornered the market in terms of home innovation and the ‘kitchen theatre’ of fun cooking. It offers a wide range of different household appliances across 20 categories and its items are sold across the globe, with households in a whopping 63 countries owning and loving them.

Princess take the latest home and kitchen trends and translate these into exciting products that not only capture the joy and imagination of family life, they also surprise and delight consumers with clever features and multi-purpose functions, plus affordable price points ensure that comfortable living is within everyone’s reach.

Quirky kitchen THE PRINCESS BRAND doesn’t only dream up desirable products that make life easier and your home look great, there’s almost always an ingenious design twist thrown into the winning mix as well.

Think sleek kitchen creations and cleaning marvels that solve lots of problems at the same time, and multi-functions that you soon wonder how you ever coped without.

Products that Princess will be bringing to the UK market, include its fantastic selection of blenders, juicers and mixers, ‘aerofryers’ that heat up much quicker than an oven and ensure healthy, time-saving cooking with no oil required, the brand’s incredible robot vacuum, a range of cordless vacuums and the new Smart Fan. The Smart Fan is truly an up-to-the-minute heating item. It’s premium design includes three variable speed settings, set timers and schedules, and the ability to control it via an App or virtual assistant – being compatible with Amazon’s Alexa and Google Assistant.

Princess’s robot vacuum was launched last year and comes with App or manual control, meaning you can set it off whizzing across the floor while you’re not at home, and intelligent mapping with smart sensor technology meaning you can use it in the most efficient way.

Building on the success of the robot vacuum, this year Princess is set to launch four new cordless vacuums. The clever cleaning designs feature an integrated brushless motor for enhanced power and durability, a light frame that moves effortlessly but is simple to empty, and also converts to a handheld cleaner for hard to reach parts of the home.

This year the Princess brand will be exhibiting for the first time at Exclusively Housewares, being held on 11 and 12 June, at London’s Business Design Centre.

Sarah says: “Without a doubt Exclusively Housewares is the leading trade show in the UK and it’s the perfect platform to introduce Princess at. We will not only be showcasing key products but also the sheer breadth of our ranges.

“We will also be demonstrating some of our more ‘niche’ pieces, including the air fryer and our amazing social cooking products. We can’t wait to meet with retailers and get their feedback on Princess’ fabulous range of products.”

For more information visit: www.princesshome.eu

LAUNCHING AT

STAND EE45

Stand EE45 ABOVE: The Princess brand boasts a range of social cooking items, including beautifully designed fondues.

LEFT: The Princess 221215 Hand Blender is the very essence of clever, multi-functional design.

your chosen fruit, and an innovative shaped cone suitable for any and all citrus fruits.

The very definition of imaginative design is the Princess 221215 Hand Blender, that is made from sleek stainless steel, and has a clever speed touch control integrated in the handle. You can adjust the speed easily by simply pressing and releasing the button, and read off the speed level thanks to blue indication lights.

Take an air fryer that perfects the unique combination of hot circulating action and optimum temperature to not only enable you to fry, but bake, grill and roast as well.

This multi-functional blender chops, mixes, whisks and purees, thanks to the included accessories, so whether you’re looking to scatter your culinary creation with herbs or effortlessly whip cream, this nifty gadget has all the answers.

Or what about a semi-professional juicer that has a cast aluminium lever arm ensuring you squeeze every single last drop of juice from

And its dishwasher proof, easy to clean and comes with a handy storage station. What’s not to love!

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Coffee pleasure –

freshly ground, not capsuled.

Roger Federer Greatest tennis champion of all time

The new ENA 8 is the supreme one-cup coffee machine. Small, stunning, simple and perfect for those who appreciate both good coffee and good design – like Roger Federer. With the modern TFT display, mounted on the front, it’s very easy to use. Ten dif ferent specialities can be selected at the touch of a button, all prepared with exquisite quality. A special feature of the elegant design is the cylindrical water tank, which resembles a crystal carafe. The new ENA 8 is available in three attractive colours and also in solid aluminium in the Signature Line.

Visit us on Stand No EE6 at Exclusively Electrical Show JURA Products Ltd, Vivary Mill, Vivary Way, Colne, Lancashire, BB12 9EY. Tel: 01282 868266, Fax: 01282 863411, sales@uk.jura.com and uk.jura.com

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GfK Insights

Helen COLLINS

Small kitchen appliances – a mixed bag Improvements in the value of SDA sales over the past year include growth for kettles and toasters as well as for bean to cup coffee makers. GfK’s Helen Collins provides a wealth of insights.

total value of the fun cooking sector.

The electrical cooking pot sector – which mainly includes slow cookers and multi-cookers – has seen a strong growth of 16%.

Slow cookers, which have an average price of just ÂŁ21, remain the larger of the two types, accounting for 55% of total value. However, sales have declined by 2% year-on-year.

Below: Kettles and toasters combined is the largest SKA market, contributing 36% of total value.

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espite continued economic uncertainty the small kitchen appliances market hasn’t faired too badly, with ďŹ gures showing that it is down just 1.7% for 2019.

The best performing product group in the last 12 months – with an impressive growth of 61% - is the 'Fun Cooking' sector. Fun cooking includes an eclectic mix of products, such as candy oss makers, chocolate fountains, popcorn makers, pancake makers and fondue makers. The market tends to spike over the Christmas period and the hero product range historically has been muffin makers. However, this year, there is no question that the must-have products are omelette makers, sales of which are up by 788% compared to last year, making up some 48% of the

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GfK Insights

Multi-cookers have a more premium average price of £68 and have performed well, gaining 10 percentage points in market share. They now account for 44% of the total market with a strong growth of 54%.

Within the multi-cooker sub-category the driving force is products with a pressure cooking function. This segment comes with a more premium price of £73 and sales have increased by 62% over the last 12 months, now accounting for 84% of total multi-cooker value.

Meanwhile, models without pressure cooker functionality (and a lower average price of £50) account for 26% of the value.

Kettles and toasters combined is the largest SKA market, contributing 36% of total value, yet performance wasn’t as positive as last year and is down 3%. The movement away from metal products seen over the last couple of years continues. Glass remains the smallest sector at just 4%, is the most premium at £34 and shows the greatest growth at +11%.

The strong growth from the plastic sector seen over the last few years remains, with sales in the category up 9%, but (unlike previous years, where more premium products gained) the growth is now coming from both low and premium price brackets. This has come about as manufacturers and retailers offer more desirable textured plastic ranges at sub-£15 price brackets as well as the £30+ price points they were first available at.

Metal still remains the largest sector, accounting for 56% of the category's total value, but that has declined by 11%.

Hot beverage makers were the hero market of previous years but slowed to 1% growth in the latest 12 months. Single-serve machines which use a pod, pad or capsule from one supplier have accounted for half the total market value in the latest 12 months, a far cry from the 69% share the segment held in 2015.

Value declined by 30% across this period, slowing to -8% in the last 12 months. There are many possible factors behind the decline; perhaps the boost in machine sales in 20102015 caused saturation in the market or perhaps consumers want to select different coffees from a wider range of ground or beans, which other espresso and filter machines use. The increased media coverage around single-use plastic could also well be a key factor for consumers having second thoughts when purchasing one of theses products.

Traditional espresso machines have seen the greatest uplift, with a 21% rise, and now account for 18.5% of total market value. The current average price tag of a product in this segment is £204, a huge increase from the £143 average price in 2015. This is due to the increased demand in models with an integrated coffee grinder, giving consumers the option to grind their own beans as an alternative to purchasing ready-ground coffee.

Full automatic machines is the most premium segment with an average price of £393. These machines can grind beans, froth milk and provide a

range of coffees from an espresso to a cappuccino at one press of the button without having to manually take the coffee out of the grinder. This market has grown overall by 7% in the last 12 months but has seen a heavy decline of 17% so far in 2019. This can partially be attributed to the 14% growth in Q4 2018, bringing many purchases forward to the Christmas peak when promotions

drove the average price down to £358.

Food preparation remains one of the lowest-performing markets in SKA, and is down by 8% year-onyear. Personal blenders continues to be the main contributor to the decline, down 20%. This was another market that peaked in 2015, when it was worth just shy of £93m and contributed 39% of total food preparation value. Since then the market has fallen by 60% and it now accounts for just 24.5% of total value.

The soup maker sector is the best performing, up 7% in the last 12 months. This market has shown consistent growth in both volume and value since they first appeared on our shelves back in 2010.

Hand blenders, which are up by 5%, have been another consistent performer over the last couple of years but with an average price of just £18 any growth here is a long way from offsetting the declines seen in kitchen machines and personal blenders.

SKA is a very diverse market with prices ranging from less than £10 to more than £500, from necessities to luxuries. Many of the best performing segments are those that have multi-functional capabilities. Often the more premium segments are seen to be performing well, but much of this is driven by the increased levels of promotional activity seen, especially over the Christmas period.

As economic uncertainty is expected to continue I think we can expect this mixed bag of performances to continue, consumers want to buy once and buy well, where it can be afforded.”

Source: GfK Point of Sales Tracking |Small kitchen Appliances | Sales Value GBP | April 2018 – March 2019

Above: Sales of omelette makers are up by 788% compared to last year.

Left: Sales of pressure cookers now account for 84% of total multicooker value.

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Experts Trends Retailers: Retailer Views

Right: Exterior shot of Lawsons Plymouth store

In a tough financial climate, how are retailers – both multiples and independents – finding sales of SDAs, and what merchandising tricks and tips have proved useful in boosting profits?

Progressive Electricals spoke to a range of industry experts to find out what’s been lighting up their stores…

Word on

the street

Cleaning up

Liz Lawson is managing director of Lawsons independent department stores, based in Devon, and with four shops in Plymouth, Tavistock, Totnes and Ivybridge (www.lawsonshop.co.uk): What would you pick out as the 'hero' SDA product for 2019, and why has it performed so well for Lawsons?

My hero product area has to be floor cleaning, which is surprising, but we have had strong sales of the cordless vacuums, such as the VAX Cordless Dynamo, and the carpet cleaning machines, such as the VAX Powermax carpet cleaner.

Below: Front shot of Barkers department store

What other brands have been selling well in store?

We’ve only had five months of 2019 so far so it’s not easy to say, however a couple of products have stood out.

Russell Hobbs Luna Quiet Kettle and matching Toaster on promotion at £34.99/ £29.99 respectively literally flew out on our Spring promotion and it’s been

a while since we had such a positive response to a kettle & toaster offer.

Normally Kitchen Aid artisan mixers would feature here but since they removed the 125 model and messed around with the pricing – initially going too high on the new 175 range then bringing it down they have been harder to sell. However, we did do reasonable numbers on the Candy Apple 156 model with the glass bowl in the January sale but not as strong as before. Much stronger this year has been the sales of food processors, especially Magimix

What consumer trend has been helping sales of SDAs for you?

We no longer have cords on our phones, our kettles or our vacuum cleaners so what else should lose its cord? My product for the future would be the cordless iron, and I think they will be as strong as the cordless kettle once they are fully recognised in the industry.

Currently they may be a little expensive, but the Morphy Richards version which has a base similar to a cordless kettle is £49.99. They will come down in price though and this will start to be the norm.

Brexit brewings Sharon Wake works as joint buyer/manager for the cookshop in Barkers department store in Northallerton, North Yorkshire, and previously worked for the family-owned business for a decade as buyer (www.barkers.co.uk): How has the SDA market been for you in the first part of this year?

Times are tough and there’s no doubt that people are being more selective about shopping for SDAs. Brexit is now affecting people’s spending habits on the home, but we’re holding our own in a really tricky market.

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Could you pick out a ‘hero’ SDA product or range, and why has it performed well for Barkers?

A growth area for us has been coffee makers. There’s

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GfK Insights Experts Experts Trends Retailers: Retailer Views

Left: Kenwood is just one brand doing big business for Barkers with expert coffee makers

always been a lot of high street competition but this year great prices combined with trusted brand names and in store promotions and demonstrations have done well for us.

At the end of 2018 Kenwood completed a bespoke shop fit for Barkers showcasing the Chef range and coffee makers. We’ve also seen a significant spike in sales with DeLonghi coffee makers. Two models have done particularly well, the Dinamica ECAM 350.35.W and silver model bean to cup machine, the Dinamica ECAM 350.75.S. Our store prices for both were significantly below RRP. What consumer trend has been helping sales of SDAs for you?

Barista coffee is a thriving trend. People want to create expert quality coffee at home, and also to be more eco-friendly. ‘Serious’ coffee machines are selling well as a result, and why wouldn’t they when you can set exact coffee preferences in terms of strength and heat for up to four people!

We’ve merchandised the trend cleverly with a whole coffee story. We have a coffee studio including a range from Royal Doulton packaged in paper packaging like a coffee bag, and insulated coffee glasses. People need a pick me up in these times.

Below: Russell Hobbs is a tried and trusted name for kettles and toasters, but the colourful Eclipse range, including copper sunset, has gone down especially well with style-savvy consumers

A Fresh direction Claire Hutcheon is the leisure and homewares buyer for Dobbies chain of garden centres, with 69 stores across the UK and homewares is a new and expanding focus area for the business in 2019 (www.dobbies.com): SDAs are an exciting new focus for Dobbies this year – can you tell us more?

We launched a new range of homewares in seven concept stores in January and will be rolling this out across stores in the second half of 2019. For us more traditional cookshop categories have evolved to also include cleaning, laundry and electrical food prep. It’s about what consumers are using on a daily basis.

What’s fuelled this expanded direction is the growth of garden centres as destination shopping centres.

Customers want the convenience of everything under one roof, and a great day out, and we’re ahead of the trend with SDAs. Dobbies wants to always be the market leader in this sector.

We’ve targeted housewares and SDAs across the age and price brackets, because all generations shop with us.

Some people want to invest in lifestyle products while others are looking for functional kettles and toasters – and our stock range suits everyone.

Could you pick out a ‘hero’ SDA product or range, and why has it performed well for Dobbies?

Kettles have been huge for us, and have accounted for five of our top 10 lines within the SDA category. Russell Hobbs,

Morphy Richards and Salter sell really well, and stand-out pieces have been the colour changing kettles from Salter and the Eclipse range from Russell Hobbs. There’s a noticeable focus on colour in the kitchen at the moment and the Russell Hobbs shades of copper sunset and midnight blue have done well with sales.

Below: Salter’s range of colour changing kettles have sold well for Dobbies

What proactive initiatives in store have helped the sale of SDAs for you?

As homewares and SDAs are a new area for us we have been seeing how certain products and ranges are ‘bedding in’, and I’m also really looking forward to going to the Exclusively Electricals show to check out various brands.

In store demos are certainly an area that we are encouraging across the business, and we’ll be working with in-store chefs.

Our Edinburgh store has been doing demos with the Lavazza coffee machines and had a great response.

Left: Dobbies Edinburgh Melville store is one where SDAs have been rolled out this year

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Dining revitalised.

Social Dining collection launching at

Stand EE45

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Experts Experts Trends Retailers: Retailer Views

Left: Potters colourful SDA displays are effectively enticing for customers

Colour and Coffe Tom Carter is a director of Potters of Hockley, an independent, family-owned cookshop based in Essex, and has worked for the business for 16 years (www.potterscookshop.co.uk): How important are SDAs for you as a business and what proactive initiatives in store have helped sales?

SDAs account for about 15% of the business, often high price items. We’ve got a big KitchenAid stand coming in, a Sage stand and a new bespoke built DeLonghi stand as well. We’re going to have a whole gondola area for big SDA brands, and this will also include a big Kenwood stand.

We work closely with suppliers on sales initiatives and in-store events – we had Raymond Blanc in store last year and Ken Hom came in recently. We also do VIP ticketed evening events, and KitchenAid is coming in later this spring and in October for a ‘queen of hearts’ window we’re doing to mark the brand’s 100th anniversary. Brilliant suppliers we work with all the time are EPE International and Beam.

How has the SDA market in general treated you this year?

It’s an extremely tough market as you’re having to compete with the internet. SDAs is certainly the category that gives me the most sleepless nights! It’s a complex one, because there can be high turnover but that can still translate to very little profit. We buy a lot of bread and butter lines like kettles and toasters.

I think people buy more electricals at certain times.

Now barista coffee makers are selling well, but when Bake Off was still fresh we sold loads of KitchenAid mixers.

What consumer trend has been helping sales of SDAs for you?

Coffee is still very strong, whereas food processors have suddenly become popular again. Mixers seem to have declined.

What is very strong at the moment is the retro influence and iconic look of the 1950s and 1960s, and associated pastel shades. Smeg’s pastel green kettles and toasters are doing well for us.

What would you pick out as the 'hero' SDA product for 2019, and why has it performed so well for Potters?

Sage coffee makers are still very strong for us – the Sage Barista Express in black or stainless steel, and Smeg’s two and four slice toasters and kettles are selling well. After all, if a customer is going to spend up to £20,000 on their kitchen, they also want to purchase beautiful products to use in it – and that’s where Smeg can really brighten up the room!

Left: Exterior shot of Potters

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Kitchen Aid’s Centenary

As stalwart kitchen brand KitchenAid crosses a centenary of holding central place in the kitchen, the company celebrates with celebratory new ranges, events and experiences.

Countless memories made,

countless more to come KitchenAid has long been a highly coveted brand when it comes to beautifully made cook's tools that are built to last. In fact, if you see one of the company's iconic mixers on a kitchen countertop you know you're in the home of someone who sees baking as serious business. And that's where the company's celebratory strap isn't just marketing jargon – ‘countless memories made, countless more to come' really comes from the heart of the iconic Right: The iconix giant red mixer makes a tremendous with a version currently sitting in the window of the KitchenAid Experience Store in London - regularly attracting quite an audience.

100 years of hands-on

manufacturer.

The 100th is birthday more than aYears simple KitchenAid running is ‘One Hundred of Great Baking with–Baking Greats' – a to series consumer celebration it's a thank you theof bakers and cooks cookery classes hosted by celebrity chef Rosemary who have inspired the company since 1919. The brand Shrager, Master Pâtissier Eric Lanlard, Master Baker isRichard excitedBertinet, to take TV a look back Juliet at how it transformed presenter Sear and the epicentre of the home welcomed MasterChef contestants Billyand andwarmly Jack. They will take place in the Experience in London. everyone to KitchenAid celebrate the spirit ofStore making that will

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undoubtedly inspire the brand for another century.

The centenary marks a hundred years since Ohiobased engineer Herbert Johnston first created a culinary sensation with the release of his debut commercial mixer. The ‘H-5', as it was then known, was the first home-use stand mixer and took years to perfect. Herbert was driven to create a product that would make life easier in the kitchen and the same is certainly true today – although these days KitchenAid is also the watchword for everything from cutlery and beautiful cutting boards to some of the best small domestic appliances on the market. The combination of the revolutionary planetary action and the iconic design (now available in over fifteen colours in the UK) transformed the market and has made the mixer one of the most coveted appliances in the world.

KitchenAid is celebrating its milestone anniversary with an exciting array of product launches over the coming months and has started things rolling with the release of its limited edition Misty Blue Artisan 4.8L Stand Mixer.

The ingeniously designed mixer is the perfect celebration of a hundred years of baking history, as KitchenAid has cleverly combined the latest technology with heritage-inspired touches that hark back to the 1950s.

Misty Blue's 4.8L bowl is made from Titaniumreinforced ceramic and is chip, crack, crazing and stain resistant, as well as being microwave, oven, freezer and dishwasher safe. It also comes with a selection of stylish attachments, while a further 15 optional accessories are also available for purchase.

Additionally, the company further celebrates its 100 years with the introduction of the Queen of Hearts Collection in new Passion Red, sporting a trim band

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Kitchen Aid’s Centenary

Left and Below: KitchenAid’s exclusive centenary celebration in London’s Canary Wharf.

KitchenAid in years – and products…

1919 Model H-5 is Born Called 'the best kitchen aid' by an executive's wife, the KitchenAid stand mixer is born. The Model H-5 offers attachments that do everything from slicing to straining, branding KitchenAid stand mixers as versatile 'food preparation tools'.

1937 with hundreds of miniature red hearts and commemorative 100 years of KitchenAid hub cover.

Unique commemorative features include a passion-inspired trim band with hundreds of miniature red hearts and logo. The complete collection features the legendary stand-mixer, high performance blender, food processor, hand-mixer, hand-blender, kettle and toaster.

For retailers, KitchenAid has created a comprehensive support pack across all communication channels comprising a wide range of materials, incentives and POS to maximise exposure in-store and to boost sales.

Retailers are also encouraged to get customers engaged via a digital campaign asking if they think they have the oldest stand mixer in the UK and urging them to post a snap. If there is room for it, retailers may also have access to the giant (7ft high) Artisan Stand Mixer.

What's clear is the pride that every member of the team takes in of KitchenAid's heritage and the opportunity to showcase the legacy, timeless appeal and popularity of the brand.

From stand mixer to drinks mixer KitchenAid sees cooking and preparing food as so much more than just fuel. It is passionate about creating new ways for consumers to enjoy time in the kitchen and so continued to mark its centenary with a sensorial party in London's Canary Wharf on Tuesday 7 May, with an event which aimed to bring that spirit of enjoyment to life.

Attended by press, retail buyers and distribution partners, the event celebrated the ‘spirit of making' that has inspired the brand for a century.

Commenting on the celebrations, Helen Simpson, marketing manager UK & Ireland told Progressive Housewares: “We recently celebrated 100 years of KitchenAid with an exclusive event at the East Wintergarden in Canary Wharf. The immersive exhibition told the story behind the creation of the original Stand Mixer in 1919 and brought food, sight, touch, sound and scent together in an adventure designed to engage all of the senses. The evening was also the perfect opportunity to say thank you to our trade partners who we value greatly.”

The thoughtfully curated displays offered guests a chance to take a journey through their senses and how they aligned with KitchenAid's iconic memory-making products, encapsulating sight, sound, touch, scent and taste.

Wowed guests included specialist independent retailer Simon Dawson, director of Dawsons Department Store. He commented: “KitchenAid is our number one SDA brand, both in terms of volume and value. We love to be at events like this, because as an independent cookshop you have to be at the forefront of new releases and aware of how the brand is operating.

We want to get new product as quickly as possible and so our brand working relationships are vital.”

The sensory exhibition will continue to Above: Dawsons' Simon tour multiple locations including Hamburg, Paris and Milan. Retailers or other contacts and Sarah Dawson wishing to find out more are encouraged to enjoy the event in get in touch.

Canary Wharf.

A First: Electric Coffee Mill While the brand's reputation grows as both an innovator and a staple in the American home, KitchenAid launches the first electric coffee mill, leading with the tagline 'Grind It As You Make It'.

A Milestone: The Model K At the middle-mark of the Great Depression, the Model 'K' launches, becoming the first of its kind to use a bowl that secured to the base with an interlocking motion. It is the first appearance of the now iconic shape which would later get its own trademark, and the world would know as KitchenAid.

1949 KitchenAid In-Home Dishwasher KitchenAid launches its first home dishwasher. Unlike other residential dishwashers that simply splashed water on dishes, the new dishwasher distributed water through a pressurised system. The dishwashers launched in pink and white.

1955 Introducing Stand Mixer Colours A chance to add some culinary colour to the kitchen. With the introduction of the new stand mixer colours, the brand's reputation as strong, reliable, versatile and stylish is reinforced.

1969 A special 50th Anniversary Celebration Amidst a cultural revolution, the first man on the moon and the introduction of the brand's most popular mixer to date — the Model K-45 — KitchenAid celebrates a 50th birthday.

1970 New: Colours of The Era Harvest Wheat and Avocado join the KitchenAid color selections — including a Golden Harvest Dishwasher featuring a portable version that did not require any installation.

1986 A Suite Complete: Our First Refrigerator After acquiring Chambers Corporation of Oxford, MS to enable the introduction of a line of ovens and stovetops, KitchenAid adds its first refrigerators – leading to the brand's first full line of major home appliances.

1993 More Appliances to Push Boundaries KitchenAid further expands its arsenal with blenders, hand mixers and food processors – allowing home chefs and ambitious culinary creators more opportunity to experiment and challenge themselves.

2008 Induction Cooktops Empower Cooks Following up on previous professional cooking technologies brought to the home kitchen, KitchenAid adds induction cooktops to its appliance suite – offering cooks with limited counter space an extra burner to cook and create.

2019 Making History – Celebrating 100 Years Celebrate 100 years of making history with the Passion Red Collection.

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Experts Trends

Sparkling

Headlines!

In the competitive world of home electricals certain new products create a buzz at the same time as setting a trend.

Progressive Electricals spoke to several market leaders to find out what’s currently lighting up the industry.

Wellness cooked in Sachin Bagga, managing director at Sabichi, says the company’s collaboration with famed chef Lorraine Pascale has had some brilliantly healthy results.

Cordless, convenient cleaning Above: Beldray’s cordless Airgility Max boasts unbeatable, stress-free cleaning, whether you’re sorting a spill or having a deep clean.

Right: Chef Lorraine Pascale and Haden have collaborated on a range of wellnessinspired, healthy cooking products, including the Kitchen Angel.

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Duncan Singleton, Ultimate Products’ trading director tells us why the company’s Beldray brand is changing the face of home cleaning.

Long gone is the era of washing on Monday, ironing on Tuesday and dusting on Wednesday.

The modern home keeps on top of cleaning by approaching the job in the form of small, achievable tasks. It’s about achieving more in less time and that’s where the cordless convenience of Beldray products come in.

Beldray is a heritage brand rightly proud of its history, but one with a truly innovative approach to product design and a portfolio of powerful, convenient and nifty cleaning gadgets, such as the cordless Airgility Max. “Developments have enabled some real advancements in cleaning design, bringing previous high-spec technology into the everyday home,” says Duncan.

“A clean and tidy home has always been ontrend, but the actual task of cleaning hasn’t.

Thanks to social media, hacks and tips are now widely available, meaning audiences are more savvy with their cleaning routine.”

He continued: “They want maximum result for minimum effort and this is where our Beldray range of affordable electricals can help. By combining the convenience of cordless cleaning with the power of corded at a pricepoint that every home can afford, we are meeting a really visible consumer demand.”

“The Airgility Max is versatile and flexible – lightweight enough to whizz easily from room to room, the multiple attachments keep everything free from dust and dirt.

So, whether you’re having a quick spruce-up before guests arrive or a deeper clean, it is powerful and convenient enough to clean your entire home.”

In today’s hectic world everyone is trying to invest a little more time in ‘self-care’ and wellness, and this trend is now also extending to the kitchen.

As one of the UK’s leading producers of SDAs, Sabichi’s Haden brand is leading the way in products with a holistic approach to design. This is a central theme of the collaboration with former supermodel, chef and nutrition expert, Lorraine Pascale.

Sabichi’s Sachin Bagga says: “We’re definitely seeing a trend towards a more balanced and holistic approach to health and wellness, which is being reflected in the rise of general wellbeing in cooking, creating dishes which are wholesome but nutritional. The key is to produce products that help to create these sometimes complex dishes, easily and time efficiently.”

Lorraine adds: “With increasingly hectic lifestyles it’s not always possible to make healthy, nutritionally balanced and delicious dishes. My collaboration with Haden has created cooking products that help people to maintain a healthier lifestyle and allow them to be creative in the kitchen.”

One product in Lorraine’s Haden range is instant pressure cooker, the Kitchen Angel. It allows you to press cook, slow cook and sauté your favourite meals, while at the same time locking in more vitamins and minerals. It also has a multi-function 15 pre-set menu.

The range also includes a 1.2 litre soup maker and a Health Blender, featuring one-touch push operation, six sharp blades and accessories and four different sized cups with two screw tight lids.

Perfect for smoothies!

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Experts GfK Insights Trends

Colourful kitchen David Foulstone, general manager at Swan Products, reports that consumers are currently crazy for kitchen products that bring some personality to the home.

Brightly hued and retro-inspired products are a simple but effective way to brighten the home and savvy SDA suppliers are buying into this trend bigtime, with beautiful and thoughtful design.

But Swan’s David Foulstone also reports that hand-in-hand with this is a consumer demand for robust products that also look stunning in situ. “As the trend for colour in the kitchen increases, we’re seeing a demand for SDAs with a long shelf life and lasting aesthetic appeal.”

David says that Swan's award-winning Retro range of small appliances ticks both these boxes. “It includes everything for the kitchen, including stylish coffee machines and food preparation products which can be proudly displayed or neatly stored away, ideal for a wide range of kitchen designs.”

“The colourful Retro collection has proved to be one of our most popular product lines with consumers and it continues to grow year-on-year.”

Swan’s Retro collection includes everything from dishwashers and stylish fridge freezers to food prep products. Its set of three Retro saucepans come in a striking shade of pink, with ribbed design and contrasting ivory interior.

The new vintage-inspired Retro Pump Espresso Coffee Machine could have been transported to your home from the set of TV’s Mad Men, but also ensures the smoothest of pours, whether you’re making barista-style espressos, lattes or a flat white.

Juicy Technology Nick Ledger, owner/director of British family-run specialist company UK Juicers, says that consumers are getting increasingly tech-inspired with product purchases.

Juicing as a health-conscious consumer trend may not be new, but customers who care about what they eat and drink are now applying science when it comes to their product purchases.

Nick Ledger famously founded York-based UK Juicers after his own battle with ulcerative colitis, which he overcame after adopting a natural and nutritional approach to recovery.

“Today’s juice enthusiast needs no educating about the benefits of juicing, rather they research machines that are manufactured to a high quality and produce nutritious juice to ensure they achieve optimum nutritional levels and health,” he says.

“This has driven product design, and today we see a rise in cold-press juicing machines producing incredibly highquality yields and less waste. Juicing at a slow speed of

60rpm keeps the juice cool, retaining high levels of nutrients and minerals. Plus, because the slow chewing action prevents oxygen entering the juice, it stays fresh for longer.

These machines carry a higher price tag, but this hasn’t prevented a spike in sales because this consumer will invest in health.”

“Time and convenience are two other factors that drive product design,” he adds. “The latest Kuvings EVO 820 slow juicer has become our bestselling cold press juicer as it features a large feed chute which takes whole fruit and vegetables, dramatically reducing preparation time. Its slow juicing method means juice can stay fresh for up to 48 hours, making it possible to juice and store large batches.”

Top left: Swan’s new Retro collection includes the vintage-inspired Retro Pump Espresso Coffee Machine.

Left: Cold press juicer the Kuvings EVO 820 slow juicer is now a best seller.

Below: The Princess range of air fryers enable easy, quick and healthy cooking of everything from roast dinners to cakes.

A breath of fresh air Sarah Large, UK marketing manager for Smartwares’ Princess brand, says healthy cooking air fryers are the new ‘must have’ pot for the kitchen.

You might think that the concept of ‘air frying’ is one more suited to the Masterchef kitchen than most everyday homes, but guess again. Air fryers are predicted to be one of the year’s most popular kitchen gadgets with consumers, with top tech and lifestyle website Mashable describing them as the ‘instant pot for 2019.’

Air fryers enable you to grill, roast and bake your favourite foods with high speed convention oven technology and sensitive temperature control, enabling consumers to pack in the flavour and texture they love in meals – but with fewer calories.

Smartwares’ Princess brand is currently celebrating its 25th anniversary and is also leading this current food trend in the UK market, with a selection of air fryers that are fast, environmentally friendly and a great way to produce tasty, family-sized meals.

Sarah says: “We are seeing an increase in sales of our air fryers and UK consumers are certainly starting to understand the myriad benefits of these products.”

“They are ideal for healthier, quicker and more convenient cooking and great if you’re preparing a roast dinner and are short on oven space. There are so many possibilities of what you can make with an air fryer, from meat and fish to cakes.”

“Ultimately an air fryer makes cooking easier and more fun and at Princess we are very busy preparing delicious new recipes aimed at families that are quick and easy and use readily-available ‘no fuss’ ingredients.”

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The Excellence in Housewares Awards are produced for the industry, with the collective support of the industry, in association with bira.

The Royal Lancaster London is the glamorous venue for the ‘must attend’ event for the housewares sector awards - the best networking opportunity of the year!

Save the date! Wednesday 2 October 2019, The Royal Lancaster London - #HousewaresAwards19

WEDNESDAY 2 OCTOBER 2019 #HOUSEWARESAWARDS19

• Best Department Store – Multiple Branch or

Categories

Group Member

• Retail Employee of the Year • Most Promising Newcomer • Excellence in Direct Retailing • Excellence in Retail Training • Excellence in Retail Display – Independent • Excellence in Retail Display – Multiple or Department Store

• Excellence in Retailer Initiative • Excellence in Non Specialist Multiple Retailing • Excellence in Specialist Retailing – Multiple and Large Independents

•

Best Department Store – Independent

• Bira cookshop & housewares Retailer of the Year

• • • • • • • • • • •

Excellence in Cookware Top Tool of Gadget Award Plugged In Cutting Edge Excellence in Homewares Top of the Table Award Innovation in Product Award The Eco Award (New for 2019!)

The Icon Award The Supplier Awards Honorary Achievement

For ticket enquiries and bookings, please contact The Excellence in Housewares Awards ticket office: Telephone: 01733 294524 Email: clare@keystonecomms.co.uk ENTER NOW! Head to www.excellenceinhousewaresawards.co.uk to download entry forms and find out more. Entry is completely free of charge, with all categories judged using a third-party, totally independent panel process. If you need any help or guidance, please call one of the team on 0207 700 6740.

Stay up to date with awards news and information - subscribe to HousewaresNews.net

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The GfK Chicago Insights Report

A platform for

electrical innovation

This year’s IH+HS in Chicago, renamed for next year as The Inspired Home Show, continues to build on its reputation for innovation in electricals and smart home, including focused product showcases and ‘SmartTalks’ seminars.

I

brands are dual sited and can be f you’re looking for innovation in found in the main hall too) and electrical products then the products in the must-see Inventors International Home & Housewares Corner, an invaluable platform for Show, owned and run by the IHA entrepreneurs and start-ups, though (International Housewares always including a few products Association) held each March in that would definitely not be ’got’ by Chicago, ticks plenty of boxes. an audience this side of the Atlantic.

Among its 2,200 exhibitors from 50 Smart Home remains the countries is a whole hall dedicated to buzzword and its influence can be electrical goods – Wired & Well in seen across product areas – from Lakeside – including many brands cooking and serving products to air that you won’t find at European or treatment and laundry, as well as Asian shows and who (potential the subject of many of the twenty voltage issues notwithstanding) are Sarah Seltzer of PR Direct – seven SmartTalks across the show happy to deal with the UK. housewares specialist marketing and a schedule of presentations in You can also find electrical and agency reports back from the Innovation Theatre. Subjects like electronic products on stands in the Chicago’s IH+HS 2019 Show.

“Alexa, how do I promote my two other halls North and South housewares brand online” and “A smarter tomorrow: among the tableware, designing a connected home with meaning”. cookware, laundry Wired & Well in Lakeside is a mix of smaller and storage. Not to producers and big brands, some active in the UK mention the Smart such as KitchenAid and Jura, others such as Keurig Home Pavilion in and Frigidaire, who are not. Home-grown brands also the area outside of looking at export including Swan and Ewbank, and the Lakeside hall continental European brands including Steamery (some of those

Left: Inductive Intel’s heating device.

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PROGRESSIVE ELECTRICALS

CHEF TITANIUM KITCHEN MACHINE

2018

Not all MIXERS are the same The Kenwood CHEF Titanium with in-bowl illumination provides you infinite precision and control. The power and versatility means creating endless possibilities has never been easier.

High performance bowl accessories come as standard with every Chef, supporting you with every task.

K – Beater For making cakes, biscuits, pastry, icing, fillings, éclairs and mashed potato.

Balloon Whisk For eggs, cream, batters, fatless sponges, meringues, cheesecakes, mousses, and soufflés.

Dough Tool To mix bread dough, pizza dough, pasta dough or brioche.

kenwood.com/uk

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The GfK Chicago Insights Report

garment care from The Netherlands ($130 steam generators in soft pastels including baby pink, stocked in stores like Conran and Selfridges) and Berkel vintage electric slicers from Italy.

One of the biggest stands in Wired & Well is Storebound which includes the brands Dash, PancakeBot and Maytag. One of the latest brands – and reflecting a growing trend of businesses of any size looking to crowdfunding platforms like Indiegogo and Kickstarter for funding –

is Sobro, furniture with integrated tech. The initial product was the Smart Coffee Table which hit 1.6m in pre-sales when it launched on Indiegogo in March 2017.

After that, it started retailing in October 2017, the team started working on the next product and the Smart Side Table, with wireless charging capabilities, and raised 2.1m in pre-sales and began shipping this Spring. The inspiration behind this latest product, according to Storebound president Glen De Stefano, was to add more features into a smaller footprint. “We listened to our crowdfunding backers and saw the opportunity to innovate further,” he said.

“We are thrilled by the launch through Indiegogo.”

Storebound founder and CEO Evan Dash said 2018 had been a real year of growth for the company and crowdfunding had been extremely successful. “We continue to leverage Indiegogo crowdfunding campaigns to stay grounded in consumer sentiment and create goodwill around our new products,” he said. “For every new product we launch, we are learning, growing and improving.”

Goat Story (Discover Design, North Hall) is the intriguing brand name for a Slovenian start-up which crowdfunded the launch of a coffee mug in 2016 followed by the Gina Smart Coffee Instrument. This is an uber stylish coffee brewer (for pour-over, immersion and cold drip), comes with an app to let you create your own ‘brew print’ recipe and has a

micro USB charger. The team also has a range of minimalist design hydration bottles called My Equa some of them are on direct sale in UK retail currently.

The Smart Home Pavilion had twenty three featured exhibitors – again some well-known names like Thermomix, Heston Cue, LauraStar and Ecovacs – but also some start-ups like EyeTemp, a Wi-Fi device designed to monitor temperature and time on any appliance and remind you when they are left on, and the Smart Diet Scale which through patented technology allows consumers to track nutritional info of the entire meal. Inventor and ceo Nick Batsikouros said the scale was available in the UK through specialist scales distributor Marsdens.

“Since the show we’ve had a large interest in distributing in Europe too,” he added.

Inductive Intel was one of the brands in Inventors Corner and Greg Clark, co-founder and ceo, was on hand to talk through his system which harnesses wireless and emerging sensor technology to carry out a task – or solve a problem, in this case heating up food and drinks on the go. On show was the system in a base which you can use to heat up, for example, a temperature-controlled coffee mug.

Greg commented: “While we’re showing the mug here, we also enable in package heating of foods and beverages like ready to drink coffee and single serve soup using our wireless phone charging base. We are moving toward a launch in Japan and Korea late this year or early next and we're launching internationally first and will be doing a soft launch on a couple of university campuses and in retail in the US in early 2020 as well. We are also working toward a launch of a wax melt system outside the US.”

Top left: he new exhibitor preview area was popular with visitors.

Left: The Smart Diet Scale from inventor Nick Batsikouros.

Below: The Gina Smart Coffee Instrument from Goat Story.

The Inspired Home Show 2020 runs from March 14-17, McCormick Place, Chicago www.TheInspiredHomeShow.com. Details on 2019 exhibitors, audios and (selected videos) of the seminars www.housewares.org/education

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PROGRESSIVE ELECTRICALS

HousewaresNews.net is the online resource for the entire housewares sector. From the publishers of Progressive Housewares, and the organisers of The Excellence in Housewares Awards, this e-newsflash portal and website delivers and is the hub of the very latest news, views and analysis from across the housewares sector – covering both supplier and retailer aspects of the trade.

With an expertly qualified email subscriber base of 3547 (and rising) readers, the twice-weekly newsflash lands directly in the inboxes of everyone in this fastpaced sector. A modern, easy to navigate website provides a central resource for the trade too, offering pithy news, indepth articles, an industry jobs board, retail analysis, digital issues of Progressive Housewares, and much, much more.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and a direct connection with retail buyers for a whole calendar month.

HousewaresNews.net is published by housewares sector experts, for housewares trade experts.

To sign up for the HousewaresNews.net newsletter please visit www.HousewaresNews.net

Advertising and commercial opportunities: John Barry advertisement manager johnb@max-publishing.co.uk Rob Willis publishing director robw@max-publishing.co.uk Editorial and content opportunities: Jo Howard editor joh@max-publishing.co.uk Housewares.net_single.indd 1

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Exclusively Electrical

Stylish and ecologically brilliant, Vektra kettles are the world’s first thermal insulated electric kettles featuring 18/8 grade stainless steel vacuum walls that keep boiled water hot for up to four hours! This means you won’t need to boil it repeatedly. The efficient and robust double wall stainless steel vacuumware technology keeps the water hot whilst the outer body of the kettle remains cool to the touch.

What’s more, it features a non-drip spout, lever controlled anti-spill stopper and an ergonomic and secure handle for safe and easy use.

Grunwerg E-mail: sales@grunwerg.co.uk Web: www.pioneerflasks.co.uk Stand EH136

SMART Worldwide, winner of Innovation of the Year 2018 and the Scarlet Opus ‘On Trend’ Award and recognition recommends the stylish SMART Samosa Maker as one of the 65 skus for your 2019 range. It make 24 deep fill samosas quickly and efficiently. Simply add your favourite filling (sweet or savoury - even apple and cinnamon), without oil, to have healthy Samosas in a few minutes. The non-stick plate makes cleaning an easy task. The healthy, non-fried best tasting samosa ever! Simply, The SMART Choice.

SMART Wortldwide Tel: 08444 069 098 Web: www.smartworldwidefun.com Stand EE44

The Heritage Range by Haden (pictured) has a beautiful vintage design inspired by Haden’s pioneering kettles launched in the 1950s. Fusing classic styling with contemporary living, this range harks back to an era of simplicity with features which celebrate modern engineering. The kettle features a 1.7ltr capacity, ergonomic grip handle, water level gauge, a light indicator during boiling and it includes a spare filter. A matching four-slice toaster features convenient cancel/defrost/reheat settings, economy mode, self-centering function and a removable crumb tray – as well as a beautiful hue that’s sure to brighten up your day. The range is available in glossy turquoise and white colours.

Haden Appliances Tel: 01909544570 E-mail: info@hadenappliances.com Web: www.hadenappliances.com Stand EH214

Lorraine Pascale’s Kitchen Angel by Haden is an instant pressure cooker, and it really is an angel in the kitchen! It allows you to pressure cook, slow cook and sauté your favourite meals. The pressurised steam locks in more vitamins and minerals for a much healthier meal. It speeds up cooking time and help to produce nutritious healthy food effortlessly. It also has a removable non-stick inner pot and accessories which are dishwasher safe. It has a multi-function 15 pre-set menu with a large LED display for even easier cooking.

Haden Appliances Tel: 01909544570 E-mail: info@hadenappliances.com Web: www.hadenappliances.com Stand EH214

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PROGRESSIVE ELECTRICALS

Fusing classic styling with contemporary living, our Heritage range is inspired by our pioneering cordless kettle design launched in the 1950’s. The range harks back to an era of simplicity with features which celebrate modern engineering, the perfect way to celebrate 60 years of kettle making. www.hadenappliances.com

OBC_Exclusively Electricals.indd 1

info@hadenappliances.com

01909 544 570

28/05/2019 12:28