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The B2B Publication For Preschool Products and Retailers






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Kind & Jugend

HERE WE COME! Book your appointment now to see all our latest and greatest products in toy, gear and more!

SEPTEMBER 19 - 22 Kind & Jugend | Cologne, Germany Hall 10.1, Stand C030/D039 | 01582 434250 | IFC_PPS_September October 2019.indd 1


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March/April 2013

this month SEPT/ OCT 2019



Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411

While traditionally the time for back-toschool shoe shopping and bank holiday drinking (parenting tip: don’t try and combine the two), late August is also a key time for getting all those Kind und Jugend meetings in the diary. Putting the B word to one side, this year’s show looks set to be a strong one for the nursery contingent, many of whom will be exhibiting within Above: Samantha Loveday, Rob Willis and Jacqui Parr, part of the Progressive the BPA’s UK Pavilion in order to maximise Preschool team. their exposure to international buyers. Outside of the UK Pavilion though, the sheer size of Kind und Jugend (19 – 22 September) means that there’s always something interesting going on and something new to see. The only tricky thing is navigating the halls successfully – so while making those appointments and being organised is essential for a good show, don’t forget to schedule in some valuable ‘wandering time’ as well. Easily overlooked, it’s also one of the most useful ways to get a general feel for what’s happening within the industry. Our K+J preview (pages 45 to 55 of this issue) is another great way to take a step back and assess the general health of the sector. It’s looking like a strong show, with plenty of new launches, fresh product and even one or two surprises. We’re particularly intrigued by the top secret new product from the Rockit team – they’ve already set the bar high so it will be interesting to see what they have come up with next. It’s always interesting to take an overview of the industry and we’ve been fortunate enough to be doing exactly that over the past few weeks during the judging for the Progressive Preschool Awards. Apart from the big day itself, being in a position to oversee the judging itself is a real privilege; we get to listen to buyers assessing products, suppliers debating the relative merits of key retailers and industry experts making sure we cover every possibility. It’s absolutely fascinating, and we’re extremely grateful to all our judges for taking part. We – quite literally – couldn’t do it without you. The complete list of product finalists is revealed on page 21 and it’s a real who’swho of some of the most exciting brands and innovations in the market today. This issue isn’t all shows and awards though; we’ve also included focuses on dolls, electronic toys, pushchairs and a special extended feature on preschool licensing ahead of the Brand Licensing Europe show (1 – 3 October), covering everything from Miffy to Moon and Me. If we don’t see you at Kind und Jugend, the chances are we’ll see you at BLE instead – and do stop us if you see us wandering the aisles, there’s nothing we love more than a good gossip!

The Progressive Preschool Team

ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax


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The UK’s only baby trade show

Ensure your products are trending in 2020 #harrogatenurseryfair #babytradeshow #nottobemissedevent #increasesales

29th - 31st March 2020

Harrogate Convention Centre


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Below: Last year's winners enjoy their moment in the spotlight.

Progressive Preschool Award 2019 finalists announced


he Progressive Preschool Awards product and retail award finalists have been revealed following this year's extensive nomination and judging process. The product judging took place on Tuesday 13 August in London, with entries judged by buyers from right across the retail spectrum. Thousands of products were entered, totally free of charge, to be assessed a panel formed of buyers from Tesco, Jo Jo Maman Bebe, Argos, Mothercare and many more, as well a number of specialist independent retailers. The retail judging took place on Wednesday 4 September, with a crosscategory panel of industry experts discussing the nominated retailers in

Independent Toy & Gift Show dated for 2020

The popular Independent Toy & Gift Show will be taking place on 21 – 22 April at Cranmore Park. The theme for 2020 will be wooden toys, celebrating classic play patterns and aspirational attributes of toys made from natural materials. Ravensburger will be sponsoring the café, showcasing its popular Brio range. Hosted by plaY-room – the toy division of buying group Associated Independent Stores – the show is open to all independent toy and children’s gift buyers and is renowned for its welcoming atmosphere and relaxed buying environment. Exhibitor bookings will open to plaY-room preferred suppliers in October.

Mumsnet readies licensing drive

The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’. The Point.1888 will create new branded products across categories such as home, beauty, fashion and grocery while also seeking collaborative partnership opportunities. “We’re excited to be partnering with The Point.1888 to create new products that truly make parents’ lives easier, and we look forward to seeing our partnership delivering great solutions for brands and consumers,” said Helen Rowley, head of commercial operations at Mumsnet. Above: Mumsnet has a community of ten million unique monthly users.

each category. Following an interesting morning of insights and debate, six deserving finalists from each category were shortlisted, along with the eventual winners. "This year's judging process has been particularly impressive," said Rob Willis, publishing director of Progressive Preschool magazine. "It's tough out there at the moment but our fantastic judges were presented with some particularly impressive entries this year. The finalist lists are testament to the tenacity and creativity seen throughout the preschool sector in 2019." The final shortlist of all retail and product category finalists can be seen on pages 19 to 23, while the shortlists for the

special awards (for marketing campaign and wholesaler) will be announced at a later date. The winners of the Progressive Preschool Awards will be revealed at an afternoon awards ceremony at The Grosvenor House Hotel in London on Tuesday 5 November 2019. The event includes a champagne reception, threecourse lunch, dazzling entertainment and fantastic networking opportunities. For more information and to book your tickets, visit

Fundamentally Children reports that 65% of preschoolers are not playing enough Recent research from Fundamentally Children has found that 65% of children under four are missing out on ‘essential play opportunities'. Fundamentally Children has partnered with The Entertainer to investigate whether children are getting a good balance of different play activities. The survey marks the beginning of the widereaching Balancing Play campaign in 2019, which encourages encourages a sensible balance of different activities during children's leisure time. “Play is hugely important to a child’s development and we’re committed to doing whatever we can to support families and encourage them to look at new ways of enjoying playtime together,” said Gary Grant, founder and executive chairman of The Entertainer. The Balancing Play campaign will aim to raise awareness of the value of play while showcasing ‘Good Toys’ to support a balanced approach, with festival appearances and a series of in-store events with The Entertainer.

Above: Lack of time was cited as one of the main reasons for missing out on active free play.

Birth rate in England and Wales at record low

The official birth rate in England and Wales reached a record low in 2018, according to the latest figures from the Office for National Statistics. In total, 657,076 babies were born in England and Wales in 2018, down by 3.2% on 2017 figures and nearly 10% on 2012.

Galt Toys and Jumbodiset Group confirm merger Leading games and puzzles company Jumbodiset Group is to merge with British toy company, James Galt & Co. The collaboration marries two of the toy industry's well-recognised and respected names. John McDonnell – currently md of Galt Toys – will head up the UK arm of the business, which will continue with well-known British brand names James Galt and Jumbo. Galt will combine its board games, creative play and toys portfolio with the UK’s leading puzzle brands such as Wasgij, Falcon de luxe and Puzzle Mates.

For the latest news visit PROGRES SIVE PRESCHOOL

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“In Nuremberg I get the needed momentum for the year ahead. The enormous offer gives inspiration for my product range and shows me where the market is going.� Cynthia Compton 4 Kids Books & Toys

w e n o t n i p a A le b u s ine ss i de a s The Spirit of Play trends and new products

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product range

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Right: Mothercare is in the process of switching its UK retail arm into an independent franchise.

Mothercare plans UK store franchise as sales continue to fall


he latest trading update from nursery and maternity products retailer Mothercare shows that sales are continuing to fall against a 'challenging' market. The retail group chose its Q1 trading statement and AGM to announce that it is already in the process of switching its UK retail arm into an independent franchise. Overall sales in the 15 weeks to 13 July were down by 23.2%. This was a result of the chain's extensive closure programmes

eOne inks new licensing deals for preschool duo

Joie and Liverpool FC Women's team have inked a multi-year partnership deal which sees Joie become the team's first official family partner and global baby gear partner. Already the official family partner of the men's team, Joie launched an exclusive range of Liverpool FC branded products last year, as well as working with the men's club to deliver a host of family-focused events. “At Joie we are all about families and we're delighted to expand our support of the Liverpool FC family to the LFC Women's team,” said David Welsh, senior md at Joie. “We look forward to continuing our partnership together, supporting families in need and inspiring the next generation of LFC fans.” Below: Joie launched an exclusive Liverpool FC range last year.

is to complete the transformation of the business with a near-term focus on evolving and optimising the ownership, structure and model for our UK retail operations as an independent franchise.” He continued: “Despite a difficult backdrop, we continue to improve our customer offer and have launched a number of new initiatives including specialist sales and service training to all our store colleagues.”

Micro Scooters launches obesity campaign

eOne has appointed a raft of new party, gift packaging and greeting cards partners for Peppa Pig and PJ Masks in the UK. Amscan has been appointed to produce a range of party products for both properties that will complement its existing balloon and dress-up lines; Danilo is on board to produce a range of greetings cards in addition to its existing range of calendars; and IG Design Group – which currently produces Peppa Pig stationery – will add gift wrap and gift bags for both licences.

Joie extends partnership with Liverpool FC

that saw Mothercare's store portfolio reduce by almost 30%. Like-for-like UK sales – which cancel out the impact of the store closures – were down 3.2%, while online sales were also down, by just over 12%. Mothercare stated that its profit margins remained under pressure as it had been forced to continue promotional activity in order to stimulate sales due to the 'uncertain and volatile' UK market. Chief executive Mark NewtonJones said: “Our immediate priority

Iconic preschool favourite Micro Scooters has launched a Play for Life campaign to help tackle the nation's childhood obesity crisis, following the news that 10% of boys and 9% of girls start primary school obese. As a result of this, the government set preschool children a physical exercise

New owner for Buggysnuggle in its 21st year

Nursery stalwart and distributor Lia Murrain has bought Buggysnuggle in the same year that the family brand celebrates its 21st year of business. First formed in 1998 by Sarah Wickins, the award-winning Buggysnuggle brand grew quickly and is now stocked in hundreds of independent and major retailers. New owner Lia has now taken over the next stage of the company development with immediate effect.

target of 180 minutes each day. “We know that many adults will be daunted by the prospect of 180 minutes physical exercise per day with a child under five,” says deputy managing director, Ben Parkhouse. “Our Play for Life campaign gives practical advice on how to get children moving.”

Little Tikes readies new preschool collectable Little Tikes is launching a new collectable especially for preschoolers. There are 12 Springlings Surprise characters to collect. “We are delighted to be kicking off the fall season with the launch of Springlings Surprise,” said Michelle Lilley, head of UK marketing. “This brand new and adorable collection of springy, plush animals combines a series of loved animals and mythical characters and we're expecting them to be tremendously popular.”

Alpha Group's Mark Slater-Hyndman passes away Alpha Group's UK general manager, Mark Slater-Hyndman has sadly passed away. A statement from Alpha Group president, Robert He, issued on Monday 2 September, read: “We have some very sad news to share with all of you. Mark passed away earlier this weekend. Alpha has lost a passionate and creative manager and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Mark have lost a dear friend and an inspiring colleague. Mark leaves behind a business that only he could have built, and his spirit will forever be the foundation of Alpha Group UK. No words can adequately express our sadness at Mark's death or our gratitude for the opportunity to work with him. He was an incredible and unforgettable ambassador for our industry and proud of his association with many charitable causes including the great work of the UK's licensing fundraising body, The Light Fund, and that of the toy industry's charity, The Fence Club, of which he was a dedicated and loyal member. We will honour his memory by dedicating ourselves to continuing the work he loved so much.” Right: Mark Slater-Hyndman was well-liked and respected throughout the industry.

For latest news visit PROGRES SIVE PRESCHOOL

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09/09/2019 18:54

1-3 OCTOBER 2019 ExCeL London

DISCOVER THE WIDEST RANGE OF BRANDS AVAILABLE FOR LICENSE IN EUROPE is a crucial place for us to “ BLE visit as it gives us an opportunity to meet licensors from across the world and see what is coming down the line for business.


- Retail Buyer, M&Co

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Dorel reports strong second quarter revenue Left: Key new product launches have driven Dorel's juvenile business.


orel’s overall growth has been bolstered by a strong performance from Dorel Juvenile, the baby and nursery arm of the business, which has seen organic revenue grow by 5.6% yearon-year. Dorel Juvenile saw Q2 revenue grow by 1.9%, to US$221.5 million, with organic revenue improving by 5.6%, with the most significant contribution from Europe. Research and development initiatives have resulted in the launch of several new products throughout the quarter in multiple categories.

Some important new product launches are also scheduled for the second half of the year, including some in the growing multi-age car seat category in Europe.

“We are encouraged that, without exception, all our businesses have produced top-line growth. U.S. tariffs imposed on China-sourced goods and its impact on retail price points have created uncertainty on customers’ buying decisions as well as on supply chain and inventory planning processes,” commented Dorel president and ceo Martin Schwartz. “Dorel Juvenile was ahead of last year and there has been progress in Europe, however work is continuing to drive down costs and return the segment to the proper level of profitability.”

Argos welcomes Publishing deals penned for The Baby Club Kindersley and Centum Publishing have been secured as new preschool Dorling the lead publishing partners for The Baby Club, in deals brokered by Rockpool Licensing. lines for AW19 Aimed at parents of six to 18-month-old babies, The Baby Argos has unveiled its autumn/ winter 2019 line-up, featuring a host of new preschool products. The retailer is offering 89,000 products for the season – from tech to toys, the autumn/winter collection sees introductions of new products right across the board. This autumn/winter sees the relaunch of Argos' exclusive Chad Valley Baby range with some new and on-trend pieces, as well as Kindi Kids, a new doll range aimed at preschoolers which initially launched through a YouTube series. In addition, the retailer also highlights a number of ride-on powered vehicles suitable for preschoolers, as well as new jewellery pieces for Disney’s Frozen 2 which are suitable for children as young as three.

Club launched in March this year and is already a regular feature in CBeebies top viewing chart. The dual audience for the show presents a unique opportunity in the publishing category with parenting titles speaking directly to adults as well as an infant-oriented range, which parents can enjoy with their babies. Dorling Kindersley will lead the parenting programme with the launch of its first title in February 2020. Meanwhile, Centum’s infant range will also launch in the first quarter of 2020 and will be led by story, sound and board books. Vickie O’Malley, md of Rockpool Licensing, said it was 'fabulous' to have signed two esteemed publishers for the brand. “Both DK and Centum are developing titles which reflect the goals and values of The Baby Club and are set to become treasured titles for families nationwide,” she said. Above: Presented by Giovanni Fletcher and Nigel Clarke, The Baby Club is Cbeebies' first programme for parents and children

Little Chick London donates gifts to neonatal care unit Baby products brand Little Chick London has donated some of its best-selling products to the Evelina London neonatal unit, part of Guy’s and St Thomas’ NHS Foundation Trust. The donation was made in recognition of the hospital’s outstanding care and to help make life a little easier for babies and their parents during their stay at the hospital.

Spielwarenmesse prepares for diverse nursery offering

Taking place from 29 January to 2 February 2020, Spielwarenmesse – the world’s biggest international toy fair – is already preparing for its diverse nursery offering. Based in Hall 2 and Hall 3, the Baby & Infant Articles sector will provide nursery and preschool buyers with an insight into the selection of products available across the category. The market for baby and infant product has seen significant growth in recent years, and is currently worth around EUR 7.2bn in Germany alone. “The special area for Baby and Infant Articles gives buyers and retailers new ideas for their product ranges,” says Ernst Kick, Spielwarenmesse ceo. “At the same time, the area is warmly welcomed by manufacturers as it gives them the chance to display their product highlights in a prominent second location.”

LICENSING LOWDOWN ▶ H  it preschooler audio system Tonies adds Disney's The Lion King and The Jungle Book to its audiobook collection. ▶ A  new 81-piece Harry Potter collection from Boden includes a range of newborn bodysuits in the various house colours as well as Hogwarts-themed prints, magical motifs and character-inspired designs. ▶ P reschool properties Numberblocks and Alphablocks have secured an agreement with Hasbro's Play-Doh for a promotional inititive. ▶ A  collaboration between The Very Hungry Caterpillar and the RHS was inspired by the brand’s 50th anniversary with themed events running throughout summer.. ▶ B  BC Studios is partnering with the Design Museum for a special exhibition, called Designing Hey Duggee, which will run during October half-term.

For the latest news visit PROGRES SIVE PRESCHOOL

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The Baby Show launches app for Olympia show


he UK’s leading pregnancy and parenting event, The Baby Show, has launched an app for the London Olympia show, taking place from 18 - 20 October, 2019. The first official app, created by digital fashion and lifestyle mall LetsBab, will help visitors get the most out of their day, giving them access to exclusive show experiences, live updates and unmissable discounts and competitions. The app is already available to download, with features going live from Monday 14 October.

This autumn’s show promises one of its best line-ups yet with The Live Stage hosting informative expert talks from the UK’s best baby experts as well as exclusive chats with celebrity parents such as Stacey Solomon, Giovanna Fletcher and Mario Falcone. Leading brands showcasing at Olympia include iCandy, Bugaboo, Lindex, Silvercross, Mamas & Papas, Mothercare, Tommee Tippee, Milton and Stokke, among others. “We are hugely excited to partner with LetsBab and support the official launch of its kids section at The Baby Show,” said show director Zoe Bonser. “The app is a must-have for savvy shoppers looking for inspiration.” For more information about the show, visit Left: Complete with fantastic show offers and over 200 exhibitors The Baby Show is essential for all new and expectant parents.

JMDA granted Queen’s Award for Enterprise 2019

Specialist car seat design company JMDA Design has been presented with the prestigious Queen’s Award for Enterprise 2019 for International Trade. The award was presented to the team on Wednesday 17 July at the head office in Worcestershire. JMDA is one of only 201 organisations nationally to be recognised for excellence with a Queen’s Award for Enterprise this year.

NeeNoo is UK’s first US toy business price comparison site applauds tariff delay The US toy community has applauded for baby products the decision by President Donald Trump’s An ex-Ocado babycare buyer has launched NeeNoo, the UK’s first price comparison site for baby products. The website – – offers a one-stop destination for new parents, where they can search products, compare pricing and read real parent reviews. Designed and created by ex-Ocado babycare buyer Amisha Mody, NeeNoo will highlight regular offers and promotions.

administration to delay tariffs on toys. On Wednesday 14 August the United States Trade Representative (USTR) put forth the next steps in the process of imposing tariffs on approximately $300 billion of Chinese imports, revealing that most toys imported from China will not be subject to tariffs until 15 December 2019. The Toy Association – the not-forprofit US trade association – called the decision ‘a welcome reprieve’ going into the holiday season.

Fisher-Price unveils new Linkimals toy range Fisher-Price has kicked off a PR campaign with celebrity mum and founder of The Mummy Tribe parent and baby retreats, Binky Felstead, to launch its new Linkimals toy line. “We are delighted to be working with Binky and her daughter to launch the new Linkimals range,” said Kelly Philp,

UK marketing lead at Mattel. “Learning through play is so important to FisherPrice, as we continue to invite parents back into the world of childhood.” The partnership is part of a wider marketing campaign to support the new range including digital and social activations and TV advertising.

Licensees hop to it for Peter Rabbit movie sequel Penguin Ventures and Sony Pictures Consumer Products have confirmed the lead UK licensing partners for Peter Rabbit 2. Rainbow Designs is confirmed as plush licensing partner, while Above: The first Peter Whitehouse movie grossed over Leisure will be Rabbit £268 million at the global producing a box office in 2018. range of leisure plush. Lead publishing partner Puffin (part of PRH Children’s) will launch a range of tie-in book formats, Phidal will be renewing its licence for the popular Busy Book format and Redan will be producing a one shot magazine. For apparel, Aykroyds & Sons and TDP Textiles will be producing nightwear, TV Mania will be launching daywear, Smiffys will be creating a series of dress-up options and Dinoski will be launching a ski suit and thermal wear. Finally, DNC will produce a range of homewares.

NEWS IN BRIEF ▶ Playmobil continued with its retail-focused 2019 advertising campaign by sponsoring three large banners on Crumtons Toy Shop, in Bangor, Northern Ireland. ▶ Baby feeding brand Vital Baby ran a new #bosombunch campaign during the first week of August 2019 to tie in with World Breastfeeding Week. ▶ Nursery stalwart Paul Sirett has launched a new business – Selling Solutions – which has been specially designed to offer quality, flexible sales resources to the nursery industry. ▶ N  ew Devon-based business Good Things is doing its bit to help battle plastic waste from toys and make it easier for people to make an ethical choice when shopping for gifts. ▶ Toymaster is continuing to welcome British Garden Centre branches into its fold, adding a further four locations; Hemel Hempstead, Louth, Tarporley and Bournville.

For the latest news visit PROGRES SIVE PRESCHOOL

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Toy Fair Greenhouse Area sold out for 2020


oy Fair’s commitment to supporting new toy companies in the Greenhouse Area goes from strength to strength for 2020, having already sold out the space for next year’s show which is taking place in London’s Olympia from January 21-23, 2020. The Greenhouse Area – which is dedicated to smaller, start-up companies – has proved to be a launchpad for previous exhibitors such as Eduk8

Worldwide, Insect Lore and Bigjigs, which are all now firmly established on the main floor of the show. The community feel of the Greenhouse – which welcomes both firsttime and returning exhibitors – is favoured by many who choose to return to the area each year. Exhibitors in the Greenhouse Area for 2020 include WOW Toys, Green Bean Collection, Risk & Rewards Board Games, Jumini, Rainbow Eco Products and Paper Engine. Elsewhere on the show floor, Toy Fair has a small number of stands remaining which are selling fast. Please contact the Toy Fair team on 020 7701 7127 or email for all exhibiting and sponsorship enquiries. Left: The Greenhouse Area boasts 47% new exhibitors and 53% returning exhibitors.

Tiny Love premieres its first television advert

GSC acquires Active Learning

Developmental toy brand Tiny Love has launched its first ever television campaign promoting its unique black and white collection. The Magical Tales advert premiered on Sky television, focusing on the range’s hero product – the Black & White Gymini. It was created to target expectant parents and those with babies aged 0-3 months across the UK. “This is a breakthrough for Tiny Love and a huge milestone for the UK brand,” said marketing manager of Tiny Love UK and Ireland, Debbie Wakefield. “We’ve worked hard to create an engaging and impactful television ad that will resonate with our audience and we’re excited to be launching a targeted marketing campaign for Magical Tales.”

Children’s costume design company Global Solutions for Clothing (GSC) has acquired Nottingham-based Active Learning, a specialist in soft play equipment for the nursery and preschool education sector. GSC is a third-generation family-run company with a 25 year heritage creating character children’s costumes, notably The Walt Disney Corporation's retail operations. Active Learning will become a part of the GSC portfolio immediately, creating a natural synergy with the company’s products that come under its Pretend to Bee children’s costume brand. “Active Learning shares our core values and culture,” states GSC managing director Harrison Palmer. “We are really excited to diversify our product range via the acquisition as we seek to grow and strengthen our business working with the Active Learning team.”

Hippychick launches Wheelybug Clinic recycling scheme

Nursery distributor Hippychick has launched a Wheelybug Clinic recycling scheme which allows consumers to bring in well-loved Wheelybug’s in need of repair. It will form part of Hippychick’s commitment to after-sales service, while also playing its part in protecting the environment. “From our point of view, it’s a positive environmental step,” says Julia Minchin, Hippychick’s founder and managing director. “Instead of throwing away a toy that is fundamentally sound but might have lost one of its wheels or has a rip in its skin, customers can now take advantage of a professional repair service that has it looking as good as new.”

Miffy to celebrate 65 years in 2020

Next year will mark the 65th anniversary of Dick Bruna’s classic white bunny, Miffy, with plans to celebrate the occasion with product launches, events and press throughout 2020. Paving the way for the landmark Above: Dick Bruna's anniversary, 2019 is character Miffy already delivering great celebrates 65 years in 2020. success for Miffy, with babywear continuing to flourish from George at Asda, which is releasing a range of baby styles. Following the success of its 2018 collection, children’s fashion company Tobias and the Bear has also released a new Miffy collection in black, white and taupe. Miffy childrenswear is performing well, with two colourful pyjamas launching in Marks and Spencer and gaining widespread coverage across social media. “Miffy is loved and adored across the generations,” explained Alicia Davenport, licensing director at DRi. “2020 promises to be a very exciting year for this much loved character, as 65 years of Miffy is celebrated around the world.”

PEOPLE NEWS ▶ Ex-Mothercare ceo David Wood has joined Stratford-based Green Sheep Group (home of Snüz and The Little Green Sheep) as chairman. ▶ Darren Pumfrett, stood down as managing director of nursery and baby product company Obaby on Friday 30 August 2019 to seek new opportunities in his career. ▶ Dorel Juvenile has taken on a new territory sales manager, promoting Leanne Trunkwald to the position. ▶ Marbel has welcomed David Allan to the team as new managing director, having spent the past 12 years as director of DKL Marketing. ▶ Tracey Devine-Tyley has joined the Fundamentally Children team as head of sales and marketing to build successful events and experiential marketing programme. ▶ Baby carrier company Baby K’tan has announced three new appointments: Nicole Eckert as marketing manager, Sandra Manouchehri as vp of product development and design and Jennifer Galeano as customer service and marketing coordinator.

For the latest news visit PROGRES SIVE PRESCHOOL

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Once upon a time...

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • • website Jura Toys.indd 1

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The Progressive Preschool Awards take place on Tuesday 5 November 2019 at the Grosvenor House Hotel, Mayfair, London The Product Award Categories • Best Preschool Apparel Range • Best Preschool Toy Range (12m+) • Best Preschool STEM/Educational Range • Best Preschool Publishing Range • Best Preschool Home or Furniture Range • Best Preschool Gift Range • Best Wheeled Goods/ Car Seats Range • Best Preschool Essentials Range • Best Preschool Kids Lifestyle Range • Best Infant Development Range

The Retail Award Categories • • • • • • •

Best Supermarket Retailer Best Multiple Retailer Best Mixed Retailer Best Department Store Retailer Best Online Retailer Best Preschool Retail Initiative Best Independent Nursery Retailer • Best Independent Apparel Retailer • Best Independent Toy Retailer • Best Independent Gift Retailer

The Special Awards • Best Preschool Marketing and Communication Campaign • The Outstanding Achievement Award • Best Wholesaler/Distributor of Preschool Product Book tickets or tables now to avoid disappointment

Please contact Clare Davies, Createvents Ltd: T: 01733 294524 E: W: Or visit our digital box office PROGRES SIVE P R E S C H O O L

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New Range fo r

1.8m Books Sold


Since Launch in Spring 2018


Disney Enterprises, Enterprises, Inc. Inc. All All rights rights reserved. © 2019 Disney Disney/Pixar. All © 2019 Disney/Pixar. All rights rights reserved. reserved. MARVEL. All © 2019 MARVEL. All rights rights reserved. reserved. Animation LLC. LLC. All All Rights Rights Reserved. Reserved. © 2019 DreamWorks Animation International Inc. Inc. All All Rights Rights Reserved. Reserved. © 2019 Viacom International Nickelodeon, and all related titles, logos and characters are International Inc. Inc. trademarks of Viacom International

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20 Devon Square, Newton Abbot, Abbot, Devon, TQ12 2HR, UK. Office: +44 +44 (0)1626 337736 Offi (0)1626 337736 (0)1626 334580 Fax: +44 +44 (0)1626 334580

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The Progressive Preschool Awards take place on Tuesday 5 November 2019 at the Grosvenor House Hotel, Mayfair, London. To book tickets or tables contact Createvents on 01733 294524 @Prog_Preschool #PPSA19


• Secret Scholar range from BigJig Toys

• Billie by Billie Faiers baby clothing range from George at Asda

• Solar system range from Personalised Memento Company

• Brave and Brilliant collection from Frugi

• World of Eric Carle collection from Insect Lore

• Flower Fairies collection by Childrensalon from • Peppa Pig range for Mothercare from Dennicci


• Peter Rabbit TV range for George from Aykroyds

• Felt Flaps collection from Nosy Crow • Find Out About: Feelings from Hachette Children’s Books

• The Very Hungry Caterpillar range from JoJo Maman Bébé

• Horace & Co collection from Signature Books

BEST PRESCHOOL TOY RANGE (12M+) • Go2 and Buzzy BSX from Berg Toys

• Spot board books from Penguin Random House Children’s

• Magic touch piano from Baby Einstein and Hape

• That’s Not My… 20th anniversary collection from Usborne Publishing

• Paw Patrol Ultimate Rescue Vehicles from Spin Master

• We’re Going On A Bear Hunt Let’s Discover series from Walker Books

• Thomas & Friends Big Loader from Tomy and Mattel • Tiny Paws Pet Hotel from Playmobil


• Wooden activity walker from Le Toy Van

• 2-in-1 night light projector from Infantino • Eton expandable cot bed from Boori • Kubbie sleep travel cot from Joie


• Nebraska Sleigh Cot2bed from East Coast Nursery

• Kids First Coding & Robotics science experiment kit from Thames & Kosmos

• Next2me Magic side-sleeping crib from Chicco

• Explore & Discover range from GALT

• Space range storage boxes from Potwells


21_23_Finalists Previews.indd 21

09/09/2019 18:26

Green Board Games presents...

G G I ER B A range for 2019

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The Progressive Preschool Awards take place on Tuesday 5 November 2019 at the Grosvenor House Hotel, Mayfair, London. To book tickets or tables contact Createvents on 01733 294524 @Prog_Preschool #PPSA19


• My Carry Potty range from My Carry Potty

• Animal Fairies wooden toy range from Orange Tree Toys

• Plenti+ nursing pillow and toy bar from Ingenuity

• Christopher Robin collection from Posh Paws

• Potette Plus convertible travel potty from Potette

• Ewan The Dream Sheep deluxe from Sweet Dreamers • Peter Rabbit gift range for Mothercare from Widdop & Co and Dennicci • Peter Rabbit nursery collection from Rainbow Designs

BEST PRESCHOOL KIDS LIFESTYLE RANGE • Babiators Blue Series collection from Natural Baby Shower • Children’s unicorn suitcase from LittleLife

• The Snowman Tonie from Boxine

• Dinosaur and Swan Lake keepsake boxes from Personalised Memento Company


• Peter Rabbit baby collection from Enesco

• Flexa stroller from Diono

• Prehistoric Land bamboo tableware range from Rex London

• Fold & Go i-Size car seat from Chicco

• SkipHop Zoo collection from SkipHop

• i-Spin 360 car seat from Joie


• Joolz Day 3 stroller from Joolz • Maxi-Cosi 3wayFamily range from Dorel • Smartfold fast fold pro fold from Micralite

BEST PRESCHOOL ESSENTIALS RANGE • Bliss Superhero collection from Close • Hanging toiletry pouch with accessories from Beaba

• 4-in-1 Grow-With-Me Playland from Infantino • 4-in-1 Superseat from Summer Infant • Kaloo activity collection from Juratoy • TAF Toys Koala Daydream collection from Halilit • Taggies Molasses Sloth from Mary Meyer

• Moby bathtime essentials from SkipHop

• Tiny Love Magical Tales collection from Dorel

For ticket information Please contact Clare Davies, Createvents Ltd: T: 01733 294524 E: Or visit our digital box office PROGRES SIVE P R E S C H O O L

21_23_Finalists Previews.indd 23

09/09/2019 18:26

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09/09/2019 16:52



In her latest column for Progressive Preschool, Anna takes a look at how independent retailers can advise parents looking for the latest electronic toys and learning devices in the preschool sector.

coordination and gross motor skills (the muscles in their arms and legs). It’s even great for youngsters who aren’t yet crawling, as they enjoy simply watching and following the lights, improving their visual tracking skills.”

Inset: SkipHop Farmstand RockA-Mole Guitar

Lamaze Cosimo Concerto (6 - 24 months): A wonderful plush toy with easy-play colourful musical stripes.

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. WHAT GIVES AN ELECTRONIC TOY GOOD PLAY VALUE? “Electronic toys are a great addition to any preschool toy box. A good electronic toy encourages exciting new play patterns, but can also be enjoyed without the electronic element – in other words, when the batteries run out! Here are a few examples from the Good Toy Guide, all of which have been independently tested with children and reviewed by experts.” Galt Follow Me Ball (0 - 24 months): A colour-changing motorised ball that rolls around the room, encouraging crawling.

“Little ones will be captivated by the lights and love following the motorised ball around the room – we had lots of laughter and giggling from our toy testers! By encouraging babies to move around in this way, the Follow Me Ball improves Above: Galt Follow Me Ball their

“The Cosimo Concerto features the familiar Lamaze high contrast patterns that are great for stimulating a young baby’s vision. The bright, soft stripes make it easy for babies to play different musical notes at just the right volume for little ears. Pressing the stripes to play the tunes also helps children learn cause and effect, developing logical thinking skills. Learning which colour produces which note after repeated plays improves their memory skills too.”

Leapfrog Shapes & Sharing Picnic Basket (6 months - 4 years): A shape sorter that supports shape and colour vocabulary. “An excellent educational toy, the Shapes & Sharing Picnic Basket encourages children to sort shapes and praises them as they go. The friendly basket also says the names of food, the shape or the colour, to build children’s vocabulary at the same time. This is also a great set for imaginative play, including enough food pieces, cups, plates and cutlery for two children to enjoy together.” Right: Leapfrog Shapes & Sharing Picnic Basket

Above: Lamaze Cosimo Concerto

SkipHop Farmstand Rock-A-Mole Guitar (6 months - 2 years): An adorable avocado themed musical guitar for ‘guac ‘n’ roll’ fun. “The chunky light-up buttons and the avocado’s ‘pit’ make the RockA-Mole Guitar easy to play for little hands, while developing their fine motor skills. The music was met with absolute delight by our toy testers, who enjoyed smiling and waving their hands to the music. This new take on a classic musical toy is also great for imaginative play, with older children putting on a show, dancing and clapping along.”

Benefits of electronic toys T Electronic toys allow for a personalised play experience as children are able to access different levels of difficulty as they learn. T Cause and effect toys develop logical thinking and memory, for example, with buttons that activate different lights, sounds and actions. T Electronic toys can also encourage reluctant learners to engage with educational games by keeping them interested and focused on ‘play’.


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alue growth in the strollers market has stalled over the last 12 months, putting it in line with the in-store retail pressures and falling average prices that we are seeing across much of the retail sector at the moment. The total babycare sector continues to struggle against a background of falling consumer confidence and high street footfall. It is down by 4% in volume and 6% in value, based on the twelve months to July 2019. The previously healthy stroller market has been a key contributor to this decline following on from 3% growth in the year to July 2018. Overall value sales have now fallen by -11% (to £237m), with volume sales only slightly more positive at -5%. Matching wider market trends there was a large discrepancy between online and in-store performance here. Online value sales as a whole across the strollers category continued their long term success, rising 13% against a sharp decline of -23% in-store, showing again the impact of a changing retailer landscape and consumer shopping habits. The difference between the volume and value decline rates also highlights the impact of price trends and marks a clear change from previous years. While from 2015-2018 value growth widely outperformed volume, over the last year we have seen the lower-end price ranges faring better, with the total market average selling price (ASP) dropping over 6% from £238 to £222. In part this can be linked to trends at a sub-category level. Of the six main stroller types (see breakout box) just two saw an increase in ASP and it was the lower-priced categories that performed better on average. Although

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Above: The last year has seen lower-priced strollers performing better on average

value in buggies (which has an ASP of £85 for the year) fell 4%, the travel system compatible (£314 ASP), 2-in-1 (£482 ASP) and 3-in-1 (£380 ASP) categories all saw far steeper value declines of -10%, -14% and -28% respectively. Combining all three of these high-value areas together, they now account for just under 75% of total stroller market value, down from 77% last year. At the same time competition between brands has shown a marked increase. Whereas last year 35 brands accounted for 90% of value in these categories, this year that number has increased to 41. There are also various examples here of lower-priced brands, with ASPs indexing far below the market average, yet accounting for an increasing share of market value. Clearly strollers remains a category that can demand a premium price

Below: GfK’s figures break down the market trends across the stroller market.


As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, client insight manager Marco Salerno takes takes a look at the current state of the stroller market.

BREAK IT DOWN In order to better understand how GfK approach the stroller market, it’s important to understand how each type is categorised. For the purpose of its work, GfK breaks the market into six main stroller types. These are: newborn basic (defined as suitable for babies up to sixmonths in the lie-flat position only), travel system compatible (lie-flat and upright positions without an additional attachment included at time of purchase), travel system 2-in-1 (one additional attachment included), travel system 3-in-1 (two additional attachments included), buggies (sixmonths+ in the upright position only) and double/multiple. and the popularity of high-end brands remains very strong. Yet in the face of the significant and seemingly unabating economic uncertainty it appears that UK consumers are not now always as prepared to spend big as they have been in recent years. ”


09/09/2019 18:29









All covers subject to change and approval.

Little Brother Books are proud to partner with leading brands and major retailers to deliver best-in-class ranges, widest retail distribution and high brand visibility. Little Brother Books Ltd, Ground Floor, 23 Southernhay East, Exeter, Devon EX1 1QL +44 (0)1392 982082

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LBB ADVERT 2019_Prog Preschool_Max Publishing.indd 1 28_PPS_September October 2019.indd 1

05/09/2019 14:45 09/09/2019 16:54




While the most popular preschool licensed characters are pretty uniform across Europe, the type of consumer products children prefer varies according to the different countries. Kids Insights takes a closer look.


ver the last 12 months, Kids Insights have surveyed more than 80,000 kids, tweens and teens across the US, UK, France, Germany, Italy and Spain. When we look to our Kids Insights data for young children aged three to four, some new and old favourite characters change their ranking within the kid’s ecosystem. From interactive shows to sing-along and musical TV shows, children’s preferences are constantly changing and this also affects which merchandise does well. Peppa Pig gained leading positions in our data with young children aged three to four in UK, France, Germany and Spain. When we look at our new data on TV show-related purchases, we can see that children who like Peppa Pig the best are most likely to purchase toys, clothes and magazines related to their favourite cartoon. Looking a little deeper, however, shows that UK kids are the most likely to have toys related to this famous little pig (65.6%), compared with German

Above: Masha and the Bear is a top pick for children in Italy.

children, who tend to be bought clothes (52.9%). With preschool children in the UK, Hey Duggee and Vampirina have become more popular recently, moving closer to the top favourites – PAW Patrol, Peppa Pig and PJ Masks. When it comes to their licensed products, Hey Duggee’s and Vampirina’s fans are most likely to opt for DVDs. Using some of our latest data collected over the last six months in Europe, we can explore some of the key areas and merchandise sectors that are different with children across the continent. Toys are the number one licensed product which are bought



FRANCE 46.5%


Inset: TV related

purchases, 3-4 year olds, March-August 2019.












for children as a result of their favourite TV show in both the UK and France. However, the second most popular product related to their favourite TV show is different, with UK kids choosing magazines (37.5%) and French kids choosing films (15.6%). German and Spanish children are showing similar purchasing behaviour for TV-related products, choosing branded clothes and toys as their most wanted. SpongeBob Squarepants and Pokémon are the favourite properties of three- to four-year-old Spanish kids who have chosen TV show-related clothes. Italian preschool children are less likely to own as much branded merchandise, with 34.5% not willing to buy any TV show-related products. Those children in Italy who have purchased branded clothing (20%) have chosen PJ Masks and Masha and The Bear. This is a brief snapshot of our capabilities, but it’s clear the attitudes, behaviours and consumption of children varies significantly by regions across the European continent. We’re offering brands an immersive planning meeting to illustrate how data and insights can help your advertising, content, licensing, product and marketing planning for 2020. To book a session, visit progressivepreschool or call +44 (0) 330 159 6631.

Inset: Vampirina

is a growing favourite with children in the UK.

ABOUT KIDS INSIGHTS We specialise in research and insights on kids and their ecosystems. We survey 400 kids, tweens and teens every single week and our real-time portal is continually updated to allow our clients to spot the latest trends before their competitors. Our insight-led reports are produced by some of the top kids’ researchers in the UK and have seen us shortlisted for a number of start-up and innovation awards.


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“Delivering innovation, “Delivering innovation, qualityquality and value on time....every and value on time....every time.” time.”







For license enquires contact: Faye Rashad Email: T: +44(0) 116 2645 860 30-31_PPS_September October 2019.indd 1

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misirliukltd @MisirliUKLtd 30-31_PPS_September October 2019.indd 2

10/09/2019 12:24

KindI Kids iS tHe nEw pRescHooL bRand fRom MoosE, dIstrIbutEd bY MoosE Uk BranD aTtriButeS iNcluDe fUn, iMagiNatiOn, dIscoVery aNd fRienDshiP The cUte dOlls aRe 10” tAll wIth bObblE hEads aNd cOme wIth iNterActiVe aCcesSoriEs aS wEll aS rEmovEablE sHoes aNd cLothEs TargEtinG 3-5 yEar oLds ArgoS tOp tOy fOr ChriStmaS DediCateD YouTube cHannEl wIth oVer 30 mIlliOn vIews The KindI Kids wOrld eXpanDs iN 2020 wIth nEw tOys, cOnteNt aNd lIcenSing

©2019 Moose. All rights reserved.

32_PPS_September October 2019.indd 1

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With The Brand


he preschool category is a major contributor within the overall licensing market – from evergreen favourites and stars of TV through to publishing classics and newcomers from the digital space. And, despite ups and downs in certain areas, its performance overall remains healthy. “I think the licensing sector is in a good place at the moment,” says Julie Kekwick, senior licensing manager at BBC Studios. “There seems to be a lot of positivity and long-term successes, with plenty of room opening up for emerging new channels following on from the gap left by Toys R Us. It’s also positive to see retailers such as The Entertainer and Smyths continuing to thrive, and to see brands capitalising on Sainsbury’s acquisition of Argos.” BBC Studios has been enjoying continuing success with Hey Duggee, which marks its fifth birthday on CBeebies in December. Several partnerships are coming up including a new range of educational toys with Trends UK, new hero lines from Golden Bear and a wider range of plush and plastic toys. In addition, Australian hit series Bluey will be arriving at BLE for the first time, ahead of its global launch on Disney+ and Disney Junior. Julie continues: “It’s an exciting

Above: Now in its sixth year, PAW Patrol remains the number one licensed preschool property. Right: Thomas & Friends will be celebrating its 75th anniversary next year.

time for the brand, with several new deals including an expansion of our partnership with master toy, Moose Toys, into a new lifestyle range. “In addition, partners can look forward to seeing our new 8th Wonder wooden toy ranges for Hey Duggee, Something Special, Sarah & Duck and Go Jetters and our new plush ranges for Sarah & Duck and Go Jetters.” Mattel heads to BLE as it gears up for two huge anniversaries in 2020, where it will be working closely with its master toy partner, Character Options, across its portfolio. The Thomas & Friends 75th anniversary will see a number of licensing partnerships launching across the year, introducing a relationship with model railroad manufacturer, Bachmann. Helen Genia, head of licensing UK and hardlines EMEA consumer products, explains: “Traditional electric trains will encompass the adventure and discovery of the Thomas & Friends brand and provide fans of the brand,

Above: Sophie la Girafe will be looking for licensing agents at BLE. Left: Australian hit series Bluey will be making its BLE debut on the BBC Studios’ stand. PROGRES SIVE P R E S C H O O L

33_35_37_39_Licensing.indd 33

With the year’s major event in the licensing industry calendar – Brand Licensing Europe – opening its doors at the new venue of ExCeL London from 1-3 October, PPS chats to some of the key property owners in the preschool space to find out how the category is thriving.

railway enthusiasts and collectors with a realistic re-creation of the adventures on the Island of Sodor. We will also be working with Europe’s number one publisher of licensed calendars, greeting cards, giftwrap and diaries, Danilo, and London department store, Harrods. Meanwhile, for Fireman Sam, an emerging regional partnership with C&A will see a bold apparel collection for children.” In addition, Fisher-Price – which is approaching its 90th anniversary – will see partnerships spanning a variety of price points and categories to appeal to a mass audience. These will include lines with Sambro (arts and crafts), B-Gifts (puzzles), Bildo (bath range) and Team Tex (car seats). Helen adds: “I think there is consistently a demand for innovation in the preschool space. Those early years are some of the most important for children as they learn and develop and really explore the world around them, so trends do provide presence in other categories which enables us to 

09/09/2019 18:32

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reach new audiences. It’s exciting to emerge into new territories, from brand and retail partnerships, dress-up, puzzles, games and more.” WildBrain/DHX Brands will be showcasing a trio of preschool properties at BLE including Teletubbies, In the Night Garden and Twirlywoos. On top of this, it will also be highlighting Rev & Roll, a new animated series which celebrates adventure and friendship. The show is due to launch on YouTube and linear channels this autumn, with the brand’s co-owner Alpha Group lining up toys for spring 2020. “The [preschool] sector certainly is undergoing an evolution as new models of brand building emerge, especially in terms of traditional retail,” Rachel Taylor, commercial director at WildBrain, tells PPS. “Over the last year in the preschool space we’ve noticed a trend for diversifying retail partnerships to cover a wider range of channels. From our side, we’ve been focused on direct to retail partnerships, such as with TJ Morris for In the Night Garden while working closely with agents and partners to expand distribution channels.” She adds: “As part of this, we’ve been collaborating with our toy partners to identify early product exclusive opportunities. We’re also seeing Aldi and Amazon becoming growing priority retailers for brands.” Rachel also explains that WildBrain has a unique opportunity to utilise its branded YouTube network, which currently features more than 225,000 videos for over 650 kids’ brands in over 20 languages, when it comes to breaking new brands.


“The preschool sector is essential to BLE as it is represented in every zone at the show – character and entertainment, brands and lifestyle and art, design and image licensing – plus our publishing and, to some degree, gaming activations, our conference programme and the License This final,” says Anna Knight, event director of Brand Licensing Europe, which runs from 1-3 October at ExCeL, London. Just some of the highlights on the showfloor include returning exhibitors such as Sophie la Girafe, eOne (Peppa Pig),


Above: Rev & Rolls is a new animated series from the WildBrain stable. Above right: Olobob Top has been a hit on CBeebies. Right: Miffy is a classic brand which has stood the test of time.

She says: “Through using our vast WildBrain network, we’re able to offer a more integrated direct to consumer strategy which utilises digital platforms, to support and launch new IPs as they attempt to cut through the crowded market.” Magic Light Pictures is another brand owner which has enjoyed a strong 2019 so far, with The Gruffalo licensing programme going from strength-to-strength. There are now over 40 licensees in the UK and over 70 globally, as well as a significantly growing market in Germany, its second biggest market. There has also been success with the Gruffalo Spotter App in Australia and some strong activity in the US. In addition, as well as showing The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway Ray, Zog and – this year’s BBC1 Christmas animation – The Snail and the Whale, Magic Light will also be introducing its latest project, Pip and Posy, which is based on the book series by Axel Scheffler. “The preschool licensed sector remains healthy, but faces the same

Nickelodeon (PAW Patrol), Magic Light Pictures (The Gruffalo), Penguin, Walker Books, Gallimard Jeunesse, DRi Licensing, Rocket Licensing (The Very Hungry Caterpillar) and Mattel. In addition to this, new exhibitors will include License This winners Oddcats and Sarah Burman Designs, plus Sutikki (Moon and Me) and Lumo Stars. The Beyond the Book activation will also include Walker Books with Guess How Much I Love You, Metrostar with Elmer and Acamar with Bing. Away from the showfloor, there

challenges faced by many industries in the current environment,” says Alex Sanson, marketing executive at Magic Light Pictures. “Currency fluctuations, uncertainty over Brexit and trying to balance commercial imperatives with environmental responsibilities are all issues we have to deal with on a daily basis. There is so much noise in the preschool space, to rise to the top the brand has to really resonate with both children and parents. It has to offer something ‘more’, be cost-sensitive and able to adapt to ways that people are consuming both media and products.” Acamar Films has doubled the size of its stand at this year’s BLE from 2018 as it wants the space to communicate to stakeholders and potential licensees how exciting a period it is for Bing. The brand is launching a new series, a new 

are also further opportunities, as Anna continues: “Preschool retailers should definitely take advantage of our extended retail programme, which includes the new Daily Breakfast Briefings at 8am every morning in The Bridge restaurant in ExCeL, as well as the five retailer-exclusive sessions in the Retail Trends Lounge. And, of course, the conference sessions as mentioned above, the License This! final on Thursday afternoon and Beyond the Book and The Arcade (our publishing and gaming and eSports activations).”


33_35_37_39_Licensing.indd 35

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The Home of Licensed Character Dres The Specialists in Preschool Accessories and Dress Up ACCESSORIES


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10/09/2019 14:49


toy range, an app launch, e-commerce site launch, new theatrical content and fresh international agents on board – all within a few months of each other. Sandra Vauthier-Cellier, chief commercial officer at Acamar, says: “Bing continues its growth trajectory with broadcast and licensing expanding to more territories and an investment in digital transformation. We’ve had great success to date – for example, Bing is the only preschool show in BBC iPlayer’s top 10 requests of 2018, with our ‘Show’ episode getting more iPlayer requests than the England v Sweden World Cup semi-final… but this is really only the beginning for us.” Some recent licensing highlights for Bing include expansion beyond the traditional grocery channel when it comes to apparel, with Fashion UK getting the property into fashion multiples. Retail listings have increased in 2019 after the Bing clothing sold out in both George at Asda and TU at Sainsbury’s. New product lines for this year include boys’ and girls’ daywear, wellies, slippers, bags and dress-up, while the new Bing toy range from Golden Bear has enjoyed a successful launch. “We’ve had fantastic licensee renewals, but we’re very interested in continuing to expand our programme,” Sandra continues. “We’d like to get more partners on board, to join us on our upward journey.”

Right: Guess How Much I Love You has global book sales of over 43 million. Below: Acamar will be showing what an exciting time it is for Bing during its time at BLE. Below right: Larkshead Media is building up the licensing programme around Numberblocks.

Success also continues apace for PAW Patrol – now in its sixth year it remains the number one preschool licensed property. “The pups have truly cemented themselves as an evergreen franchise,” enthuses Marianne James, vp of Viacom Nickelodeon Consumer Products UK, Northern & Eastern Europe. “We continue to partner with Spin Master to introduce fresh new content themes and product ranges to fans. For spring 2020, a feature-length special episode – PAW Patrol: Ready, Race, Rescue – will be released in cinemas nationwide to bring further product opportunities. Partners including Sambro, Crayola, Aykroyds, Fashion UK and Bioworld will create new

ELMER HITS NEW HEIGHTS Anniversaries are always major events, but 2019 has seen Elmer the Patchwork Elephant hit one milestone after another for owner, Andersen Press and licensing agent, Metrostar. “Whether it’s his biggest ever sales of books in a week or the record number of retailers stocking licensed products or the production of his 300,000th item of clothing, Elmer has steadily grown into a major contender among book properties and his 30th birthday year has been one to remember,” says Metrostar md, Claire Potter. Sainsbury’s, JoJo Maman Bébé, John Lewis, Waterstones, Tesco, Asda, Amazon, Boots,

Uniqlo and Mothercare are all current Elmer stockists and in most cases stock multiple product lines. Three more retail groups are in development on Elmer product ranges for 2020 and Elmer licensees Rainbow Designs, Flametree, Amscan, Peter’s, Paul Dennicci and Petit Jour are creating new lines. Elmer UK licensed product sales are up over 25% year-on-year. In addition to the products, a partnership with anti-bullying charity Kidscape will see it launch a reception and Key Stage 1 resource later this year, while the Elmer stage production has toured 54 theatres around the UK. PROGRES SIVE P R E S C H O O L

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products reflective of the theme.” Meanwhile, products – led by toys – for Nickelodeon’s newest preschool property, Top Wing, launched this year through master toy partner, Hasbro. This was swiftly followed by publishing in April and apparel in September. Top Wing also flew into VUE cinemas with special screenings of episodes across 89 UK sites. Series two launches on Nick Jr. in September with the cadets getting fresh new character outfits and vehicles. Nickelodeon has also confirmed a partnership with for preschool series, Ryan’s Mystery Playdate (launching on Nick Jr. in the UK in September with series two due in autumn 2020), while it will also manage licensing in select international markets across all product categories for both Ryan’s Mystery Playdate and Ryan’s World. Classic brand Miffy spans both nursery and preschool years (as well as aging up into adult apparel and gifting). Next year marks the 65th anniversary of Dick Bruna’s brand and agency DRi Licensing has a raft of plans to celebrate the occasion including product launches, events and collaborations scheduled throughout the year. “Miffy is loved and adored across the generations and continues to flourish in the nursery sector, her DNA of minimal style and gender-neutral colour palette making her a natural choice for both nursery décor and baby fashion,” says DRi’s licensing director, Alicia Davenport. “Children’s fashion is an area where the brand really resonates, with Tobias and the Bear an ongoing partner with stylish unisex babywear collections and new lines in 

09/09/2019 18:32




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development with other licensees for launch across the high street next spring.” She continues: “Another sweetspot for the brand is nursery plush and our long-standing licensee, Rainbow Designs will launch a new navy and white stripe range for spring followed by extensions to their beautiful premium all-white collection later on in the year.” As well as Miffy, DRi will also be highlighting Roald Dahl, The Enormous Crocodile at BLE, with the preschool programme continuing to perform well across plush, games, greeting cards and clothing. The publishing programme will also see new board books, touch and feel and an Enormous Crocodile finger puppet book launching next year. “Both Miffy and Roald Dahl have stood the test of time and proved


Millimages’ preschool animation Pirata & Capitano launched on Milkshake in the UK last summer, becoming the number two most watched show on the channel. Nick Jr. will also be premiering in late 2019, while the show has enjoyed strong take up globally with new broadcast partners including Discovery (US), CJ Tooniverse (Korea), Azteca (LatAm) and CCTV (China). A wide range of licensing opportunities are available through UK agent Licensing Link Europe, notably in toys, back to school, apparel and publishing. Meanwhile, after eight years of managing its licensing programme in-house, nursery

Above left: Pip and Posy is based on the book series by Axel Scheffler. Above: Millimages’ Pirata & Capitano has been captivating Milkshake audiences in the UK. Left: Elmer the Patchwork Elephant has been marking 30 years with product in a raft of retailers including JoJo Maman Bébé.

that they are classic properties with longevity in their appeal,” Alicia continues. “I would like to think that BLE will open the door to opportunities with new partners and some interesting and relevant product areas for these two great brands.” Staying with classic brands, and Walker Books will be bringing Guess How Much I Love You, We’re Going on a Bear Hunt and Maisy Mouse to the show. The tale of Little Nutbrown Hare and Big Nutbrown Hare trying to express how much they love each other has been a storytime staple since its publication in 1994. When it comes to licensing, the brand

brand Sophie la girafe is opening up to agents across the globe and will be discussing potential collaborations at BLE. The well-known brand – which was established in 1961 in Paris – is looking to find the ‘best specialists’ to help it create products that ‘respect common values and commitments’. DeLiSo (Development Licensing Sophie) is in charge of the rights for the Sophie la girafe worldwide licence. It was created in 2011 following consumer demand to find Sophie la girafe on specific product categories, ranging from baby clothing through to publishing. PROGRES SIVE P R E S C H O O L

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inspires toys, plush, apparel, party supplies, bedware, prints, storage boxes, personalised gifting, stationery and jewellery among other products. With global book sales of over 43 million in 57 different languages (over 25 years), Walker is planning to build on this awareness and develop further categories globally. We’re Going on a Bear Hunt, meanwhile, has inspired a hit stage play and TV adaptation, as well as selling close to ten million copies in its 30 years in print. With anniversary celebrations in full swing, the licensee list already includes plush, games, apparel, stationery, babywear, wall stickers, greeting cards and DVDs, while a number of family-friendly promotions are also planned or underway. Clare Piggott, director at Larkshead Media, believes that one of the major trends for preschool is the steady growth in the focus on early childhood education and the increased assessment of young learners. The company is in the process of building up the licensing programmes around Numberblocks and Alphablocks, and Clare comments: “To have two brands that speak directly to parents and look to support parents and educators in a fun and joyful way is incredibly important to Larkshead and we will continue to build engagement over the next 12 months with an expanded licensing programme for these two amazing brands.” In addition, Larkshead will be working with CBeebies on Biggleton – described by Clare as “an inclusive and aspirational role-play show” – as well as with Tiny Giants on Swampies which “totally embraces this need to ensure that even the youngest of learners are recycling and thinking about the part they play in ensuring a future for their planet”. Another popular show on CBeebies is Olobob Top, and Those Licensing People has established a unique agreement between the brand and The Craft Council of Great Britain – this will encourage crafting and arts in early years, promoting fine motor skills and creative thinking, says TLP md, Russell Dever. In addition, TLP will also be launching a new initiative with The Little Prince. “At consumer level there is a huge amount of goodwill toward independent brands, so our challenge has been to find unique ways to reach them,” says Russell.

09/09/2019 18:33


Fun-packedactivity activity pages pages with with your your favourite Fun-packed favourite

characters characters

Tel: +44 (0)1743 364433 | Email: Tel: +44 (0)1743 364433©2019| Spin Email: Master PAW Productions Inc. All Rights Reserved.

©2019 Viacom International Inc. All Rights Reserved. ©2019 Viacom International Inc. All Rights Reserved.

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©2019 Spin Master PAW Productions Inc. All Rights Reserved.

09/09/2019 18:04

Mo o n Landings


Over the past 20 years, Andrew Davenport has become synonymous with CBeebies hit brands. First there was Teletubbies, then In The Night Garden and now Moon and Me looks set to follow in the footsteps of his previous successes. PPS chatted to producer Sutikki, CBeebies and a number of key licensees to find out more.


n February, CBeebies changed its legendary bedtime hour to begin 15 minutes earlier and incorporate new show, Moon and Me. The series was nothing new to the preschool licensing industry, however, as many had been introduced to it as early as 2016 and had been eagerly awaiting the first episodes ever since. Series creator Andrew Davenport appears to have the Midas touch when it comes to under-fives programming, but when you look at the effort that goes into his creations, it becomes clear his success is well-earned. While developing Moon and Me, his production company, Foundling, worked with the University of Sheffield to attach cameras throughout a toy house to observe how children played. “Andy’s commitment to research and testing is key to the success of the series,” says Irene Weibel, co-founder of Sutikki and executive producer of the series. “The ability to observe children engaging in actual toy house play truly informed the pace and style of storytelling that Moon and Me has quickly become known for.” Not happy to settle with run of the mill production either, Andrew

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Above: Moon and Me is inspired by well-loved tales of toys that come to life when nobody is looking.

Above: Scholastic launched two picture books in August, while Redan added the brand to its Fun to Learn Friends. Below: Cooneen will roll out retail specific nightwear and apparel in September/October.

utilised a unique method for Moon and Me, using a combination of CGI, puppetry and stop-motion. It’s perhaps a combinaton of all these things which gives Moon and Me its winning qualities. Michael Towner, senior commissioning editor at CBeebies,


explains why he feels the series has had such success: “The characters, their make-believe world, and their interactions are instantly relatable. “The whole look and sound of the series is so unique and gentle with beautiful live action puppetry and superbly-integrated CGI animation. Add to that the gorgeously warm narration and voice characterisation by Nina Sosanya, and the whole package is irresistible.” Andrew Kerr, co-founder and executive producer at Sutikki, furthers: “All of Andy’s hallmarks are there to be found within the series – delightful and empathetic characters, clear and compelling storytelling 

09/09/2019 18:34 @cooneengroup Cooneen Group Cooneen Group Cooneen Group

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@cooneengroup @cooneengroup

09/09/2019 16:51



TIDDLE TODDLE TO THE SHOPS Sutikki is reporting strong retail support for consumer products across grocery, specialist, high street, department stores, catalogue and online. There is a wide range of retail activity planned across these outlets. Stephen says: “The retail reaction to date has been extremely positive and has largely been driven by the Hasbro toy lead with 100% retail distribution. As with any new IP there is a cautious embrace, however, with excellent early sell-through on the toy range the much sought after peace of mind benchmark seems to have been achieved for greater product bandwidth on-shelf.”

geared to the audience, music

that complements and adds to the storytelling, and a wholly original world that manages to feel both fresh and familiar all at once.” Elizabeth Scroggins, publisher, non-fiction and licensing at Scholastic Children’s Books, which acquired the Moon and Me brand after Maya Maraj scouted it, adds: “To us, it feels like a magical combination of an element of nostalgia mixed with incredible creative and technically advanced approach to story-making with incredible attention to detail – but what comes across to viewers is the sheer joy of the characters and the world that Andy has created.” Julie Jones, md at Redan Publishing, also gives credit to the tangible feel: “The cute character line-up coupled with the tactility of the production style works brilliantly. The intricacy and

Right: Orange Tree Toys’ initial range will consist of seven to eight lines including traditional wooden toys.

movement of the puppetry and the way it almost feels like viewers can leap in and pick up the characters, and truly immerse themselves into the enchanted world of the toy house must be contributing to the success of the show.” The production and story in Moon and Me creates a feeling of something new. Steven Russell, marketing manager at Jumbo Games, explains: “The fact that the content is so unique and different to anything else currently on children’s TV, makes it so appealing and engaging for preschoolers. Children’s licensing has become extremely repetitive, but Moon and Me is something completely different and is inspiring.” This newness coupled with an undoubtedly nostalgic feel has worked well for consumer products allowing a huge diversity in licensees – the toy partners, for example, include wooden toy manufacturer, Orange Tree Toys and electronic giant, VTech, alongside master toy Hasbro. Mike Hartshorn, head of sales at Orange Tree Toys, explains how the brand translates: “The characters are great and applying them to our traditional wooden toys have been a lot of fun. I think our design team has done a wonderful job of representing them. The imagery is great and works exceptionally well on our items.” Andrew Barrett, director of

European product development and licensing at VTech Electronics Europe, agrees: “They are rich characters for us to work with, standing out graphically with unique personalities which lend themselves to our types of products, talking, with music and sound effects.” Overall the licensing programme is incredibly healthy. Stephen Gould, Sutikki’s head of territory, UK/EMEA, tells us: “Day and date with broadcast we had three compilation magazines in the market with Fun to Learn Favourites and Fun to Learn Friends from Redan and CBeebies magazine from Immediate Media. “With the Hasbro launch of its introductory toy range in the UK & Eire, we are in the enviable position of having an additional 42 licensees in place for this territory including a worldwide publishing exclusive with Scholastic. We will have a second-tier licensing programme to market in the autumn with the main tier three phase launching in spring of next year.” That Davenport magic, coupled with the unique qualities of Moon and Me and the golden bedtime hour, helped deals to come through thick and fast. Many licensees signed up as soon as they saw it. Sarah Salmon, licensing manager for Cooneen, explains: “When we saw Moon and Me it was in the very early stages of development, but we could already see that this brand has some great content, great story lines and an amazing team. Other brands Andrew Davenport has worked on have been amazing which gave us the confidence to sign this so early on.” With half of the 50 x 22’ episodes having already aired in the UK and regularly featuring in the top ten programmes for CBeebies, the rest will hit screens in early autumn. And Michael Towner reveals: “We are actively in conversation with Foundling Bird and Sutikki about the possibilities of extending that further.”

Left: The toy house includes over 500 hand made and hand painted props. PROGRES SIVE P R E S C H O O L

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WELCOME HOME Introducing the all new Maxi-Cosi Home range Designed with our expertise in comfort and safety, discover the first three products in the new range: the Kori rocker, Iora bedside sleeper and Minla highchair. Trusted quality and premium design, perfect for your home.

Find out more at

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06/09/2019 15:19




he nursery and preschool industry will be taking over the streets of Cologne from 19 – 22 September, as Kind und Jugend brings thousands of suppliers, buyers, inventors and industry experts together in one place. PPE takes a closer look at some of the highlights at the industry’s largest annual showcase. As the leading international trade fair for baby and children’s product, the Kind und Jugend offers the ideal platform for global business. Almost 25,000 trade visitors visit the show each year, exploring

the latest products from more than 1,240 exhibitors, who have themselves travelled from almost 50 countries. One of the first stops for many will be the BPA-organised UK Pavilion, which will once again feature many of the UK’s finest nursery brands as well as a number of exciting newcomers. Located in Hall 4.1, the popular networking drinks reception will be taking place straight after the show on Thursday 19 September – and everyone is welcome! Elsewhere, The Innovation Award and Design Park are key locations for anyone looking for international inspiration, while a full seminar programme (held at the Trend Forum) will be looking at design, commercial and international trends throughout the babycare market. Exhibitors from across the UK have been making their final preparations in recent weeks – so here’s what visitors can expect to see...


head of marketing, iCandy HALL 10.2, STAND C008 und Jugend remains a “keyKind event in the iCandy calendar

as it offers us the chance to showcase our award-winning innovative pushchairs to a global audience. Our focus for this year is on revealing newness which we believe will have a major impact to both iCandy and the industry as a whole. With our Designer Collection Peach Cerium being so successful this year, it’s clear that the appetite for our British-designed, luxury pushchairs has never been stronger. As well as presenting new products, Cologne is also a great opportunity for us to develop and maintain relationships with our valued network of retailers and distributors who have been so instrumental in the success of our brand.”


managing director, East Coast Nursery HALL 4.1, STAND B43

Kind und Jugend gives us the opportunity to introduce our products to international buyers and distributors, as well as being a chance to connect with many of our UK customers. We are seeking global distributors to expand our East Coast and Silvercloud range worldwide. Furniture always forms the centrepiece of our stand, and this year we will be showcasing some new pieces from our Nebraska Sleigh collection.” Below: East Coast Nursery’s Nebraska Sleigh cot bed will be on show.

HESTER MACANARA director of business development, Close HALL 11.2, STAND G048

Kind und Jugend is a hugely important event in our calendar, giving us the opportunity to showcase our newest products in development as well as reaching new audiences and opening up to new markets around the world. This year we will be launching a new range of specialist fourth trimester products utilising innovative fabric technology and materials. Over the past 12 years Close has become a trusted authority within the global newborn carrying market so our newest additions seem like a very natural extension for the brand.” Below: Hester shows off the Close Caboo Lite.

Above: iCandy’s Designer Collection Peach Cerium has been well-received this year.


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ceo, Rockit HALL 4.1, STAND B047A

The Rockit team is excited to be returning to Kind +Jugend this year with a brand new product to launch! It’s top secret at the moment, but all will be revealed on the first day of the show. Our award-winning Rockit baby rocker will also be there of course. Kind + Jugend is always a really important event for us as we build our international footprint. The show is a fantastic opportunity to meet our existing distributors and forge new partnerships in additional markets. We can’t wait to see everyone there!” Right: The award-winning Rockit will be joined by a brand new product.

NIVI BHIDE director of marketing Europe, Infantino HALL 11.2, STAND H041 At Infantino, we are “expanding globally which

makes it key for us to attend Kind und Jugend to strengthen our relationship with current trade partners and build new relationships with potential partners of the future. There are many innovative products in our portfolio that we look forward to showcasing this year. These include the new In Season Carrier, the Adventure Playland and a cuteness overload with characterised Ducks and Squeeze & Squeak eggs.”

managing director, Ickle Bubba HALL 11.3, STAND G041

We’re really excited to be exhibiting at Kind und Jugend and look forward to demonstrating our range to both new and existing customers. A key focus for us this year is Aston Rose, a new luxury sub-brand that we want to position at the higher end of the pushchair category and provide retailers with excellent margins.” Below: The new Aston Rose is a key focus for Ickle Bubba.

SOPHIE HUARD associate director, Love Radius HALL 4.1, STAND A068

Kind und Jugend will give us the opportunity to develop Love Radius around the world for the 8th consecutive year. We believe it is a really important show as it allows us to meet with our most important accounts and to develop new markets around the world. If physiological baby position, security, usability, comfort and design reflect the ethics of the buyers that we meet, they will love our Love Radius baby carriers. With Love Radius, we make sure parents are more than just parents!” Below: Kind und Jugend is important to Love Radius as the company looks to develop new markets.

Below: The Adventure Playland is a multi-function activity centre.

DANIEL KIDD national account manager, SUMR Brands HALL 11.2, STAND H011

SUMR Brands will be arriving at Kind und Jugend with high hopes and excitement as we once again embrace the energy, variety and partnerships we’ve forged with our customers. This is our key platform to not only refresh and remind our customers of the categories we perform in, but to offer even more in the way of new and innovative products for 2020. We do so with the view of gaining invaluable feedback, striking new global partnerships with buyers and distributors alike and implementing the key building blocks for a successful year ahead at SUMR Brands.” Below: SUMR Brands will be making its mark on the industry at this year’s show.


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Kind + Jugend 2019 Explore the next generation of boosters and beyond... Diono - Hall 11.3 Stands: C008 D008


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monterey DXT

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UK GM, Cybex HALL 11.3, STAND A010 B049

marketing manager, Ergobaby UK Hall 10.2 Stand A040

Here at Cybex, product innovation is part of our DNA and Kind und Jugend provides the perfect platform to launch our brand-new products for 2020. It’s a major opportunity for us to reach out to international distributors and showcase our market offering, while also strengthening relationships with existing customers from around the world. We have a few surprises at this year’s show, so we’d recommend that customers book an appointment to visit our stand – it’s definitely not one to miss!” Above: The Cybex ePriam is the ultimate in innovative stroller luxury.

GUY SCHANSCHIEFF founder, Bambino Mio HALL 4.1, STAND A040

At this year’s Kind + Jugend, Bambino Mio will be showcasing two new collections and revealing new product innovations as it continues with its mission to make reusable nappies mainstream. Now, more than ever before, is the time for our products to truly shine as the demand for eco-friendly baby products is rapidly increasing on a daily basis and more consumers and retailers look for single-use product alternatives.”

FIONA BROWN director, Bibetta HALL 4.1, STAND C040

“thisAtyearKindweundwillJugend be

launching a completely new weaning range, Wipeezee. We have listened to our customers, researched trends and changes in weaning and created a new collection of easy-care, wipe-clean, quality products that provide practical solutions for everyone throughout the weaning journey. We are hoping with this range and our award-winning existing products to increase our network of global distributors and retailers at the show.”

Ergobaby will be unveiling a number of exciting new additions at Kind und Jugend this September. We’re expecting it to be a busy show, so we are advising everyone to make appointments with their account manager so they don’t miss out. The Ergobaby Embrace helps make the transition from pregnancy to family life feel as gentle and safe as possible. Parents can focus on bonding with their new arrival, giving them the safety and security that is so important during this early phase of development. The Ergobaby Metro Compact City Stroller, the brand’s first stroller launch in Europe, will also be on show, bringing ergonomic comfort to an ultra-compact stroller.” Below: The Ergobaby Embrace is the latest addition to the babycarrying brand.

Below: The new weaning range from Bibetta is expected to be popular at the show.

Below: The Bug’s Life collection will be making its trade show debut at Kind und Jugend.


director, Vital Baby HALL 11.2, STAND G040

where we get the change to showcase our products to the right people. I’m sure Kind und Jugend 2019 will

Kind und Jugend has been ‘The “Annual Event’ for the nursery industry for many years now. The show brings in retail buyers and international distributors from all over the world,

be no different and it brings huge excitement to Vital Baby where we will be unveiling new branding, innovations and entire product ranges. As a family brand, we hope that the introduction of our new products will enable us to help make family life as effortless, relaxing and fun as possible from pregnancy through to toddlerhood and beyond. See you there!” Left: A line of new product from Vital Baby will be on show.


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Come and see us at:

Hall 11.2 Stand D038

FOR 2019

Meet the purple brand at Kind + Jugend! 2019 marks 35 years since our founder Rasheda Hagen started Lansinoh and began our wonderful journey of helping mothers breastfeed for longer. It all started with our famous purple HPAÂŽ Lanolin Nipple Cream recommended by mums and healthcare professionals alike. With over 65 million containers sold worldwide, our HPAÂŽ Lanolin is market leader in many of the 90+ countries where it is available. Today, Lansinoh offers a full range of breastfeeding solutions including our new 2019 additions: the environmentally friendly Washable Nursing Pads, the hands-free Breastmilk Collector and the portable Breastfeeding Pillow.


P u mp


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founder, Babyhub HALL 4.1, STAND C043

We at BabyHub are very excited to be exhibiting at Kind und Jugend this year. As well as showing off our award-winning and improved SleepSpace travel cot, now established in leading retailers, we will be showing for the first time our beautiful white wooden bedside crib. This comes with a unique mattress and patented fold-down side, so there is literally no other product like it! We hope to be taking orders for this brand new product, which has already won an international design award.”

marketing manager UK and Ireland, Dorel Juvenile HALL 4.1, STAND A020

So far, 2019 has been an incredible year for Dorel Juvenile. We have seen a number of launches for Maxi-Cosi and our hero products for Kind und Jugend this year include Mica, our new i-Size rotative and Marble, our first lie-flat infant carrier. For Quinny, we will be launching our brand new NXTGEN collection, while Tiny Love’s main focus for this year’s show will be the new Tummy Time Mobile Entertainer. We also have some hugely exciting revolutionary product launching so you won’t want to miss visiting the stand!” Above: Quinny’s VNC is ideal for roaming the city and beyond.


managing director, WHL Europe HALL 11.3, STAND B040

Right: Babyhub’s wooden bedside crib will be making its debut at Kind und Jugend.



senior export manager, Lansinoh Laboratories HALL 11.2, STAND D038

We have been exhibiting at Kind und Jugend over the past few years and it has proven to be a fantastic platform to regularly meet our global partners and build new contacts. This year marks our 35th anniversary and we are excited to present our new products at Kind und Jugend this year, including the environmentally-friendly washable nursing pads and the hands-free breastmilk collector. We look forward to discussing these with distributors and retailers at the show.” Right: Lansinoh’s new line of environmentallyfriendly washable nursing pads will be at the show.

head of Europe, Prince Lionheart HALL 11.2, STAND G018

The business has made some significant changes to the European operation this year to support the development of the region. I was appointed back in March to grow the reach and reputation of our brand across Europe and the show represents a great opportunity to connect with our existing network and meet new contacts to come on the next leg of our journey with us. As well as our existing range of products, we are excited to be showcasing the latest version of our nappy bin, the My Twist’r, which has an innovative patented Twist Technology that completely seals in odours.”

WHL Europe is home to three of the industry’s most trusted and respected brands; Purflo, Koo-di and Pink Lining. The focus of the past year has been on innovation and investment in both product and branding. Purflo is due to launch a number of exciting new concepts, including a category changing infant sleep solution and a new design direction. We look forward to showcasing our developments at Kind und Jugend, which is a key platform for promoting our brands and connecting with current and potential stockists.” Below: The Purflo bassinet will be showing at this year’s Kind und Jugend.

Above: Prince Lionheart’s My Twist’r offers Twist Technology to seal in odours.


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The Right Toy at the Right Time


Colours Soft Book Clip & Go Flannery Fox

Grab & Hide Ball

Freddie's Activity Bus C



For details of the full range of new Lamaze lines and all sales enquiries, please contact TOMY on 01392 281 927 or email










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founder, Pacapod HALL 4.1, STAND B041

managing director, SweetDreamers HALL 4.1, STAND A043

PacaPod is excited to be returning to Kind und Jugend for our ninth consecutive year! The show is always one of our highlights and is a chance for us to re-connect face-to-face with our brilliant existing international partners and retailers. And we always love making new friends and acquaintances! This year we’ve got some really desirable new unisex, utilitarian backpacks, alongside our contemporary vegan and leather ranges. The brains inside PacaPod, our unique pod system, also has some contemporary and exciting new design twists too – all as part of our award-winning PacaPod 3-in-1 family.” Right: New designs and fabrics extend the Pacapod offering for 2019.

Kind und Jugend is a key trade show for us as it provides us with an excellent opportunity to connect with both our existing and new buyers. It’s also a worldwide platform for us to showcase our current and ever expanding flock; this year we’re focused on launching an exciting brand new multifunctional teammate for ewan, so watch this space!” Below: The ever-popular ewan the dream sheep deluxe in grey.

FRÉDÉRIC GUILLAUME director EMEA, BabyBjörn HALL 11.2, STAND G020 have been coming “to We the Kind und Jugend

trade fair since the early days of BabyBjörn in the 1960s and for us it is the perfect place and opportunity to strengthen our relationships with our partners, customers, journalists and influencers. This year we are showcasing the latest addition to our baby carrier family, the BabyBjörn Baby Carrier Move, which is designed for parents with an active, social lifestyle who want to take their baby with them from day one. It has built-in back support and a waist belt that distributes weight away from the shoulders, as young babies grow heavier surprisingly quickly. We are looking forward to meeting old and new acquaintances and showing them our new style baby carrier and other news!” Above: The BabyBjörn Baby Carrier Move is a stylish addition to the carrier family.


managing director, Toddle HALL 4.1, STAND C045A


general manager, Bobux Europe HALL 11.3, STAND B018

We are very excited about bringing our awardwinning range of children’s’ shoes to Kind und Jugend 2019. Our new sneaker ‘Play Knit’ has also been selected as a finalist for the annual Kind und Jugend Innovation Award, which makes the fair even more thrilling! We look forward to talking to existing clients but also meeting with potential new international buyers.” Below: Bobux baby and toddler shoes allow small feet to move naturally.

Toddle is heading to Kind und Jugend this year after it was recommended to us by every baby business we have come into contact with! We’re excited to show case our brand new products in our launch month, and start our exporting journey. We’re here to show case our vegan adventure skincare and can’t wait to show people what Toddle can offer! Right: Toddle offers 100% natural children’s skincare products designed for active families.


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marketing manager, Skip Hop HALL 10.1, STAND C030

ceo, Diono and We Made Me HALL 11.3, STAND C008

As a key date on the nursery calendar, Kind und Jugend is an integral part of our marketing activity and provides a fantastic way of reaching our international audiences. We’ve got lots of exciting, innovative product launches planned for 2020, including showcasing our new range of ‘must-have’ products in the weaning category. We are looking forward to introducing these to the industry at this year’s show, together with developing our existing relationships and forging new international relations at what is a really pivotal time for the business.”

KEVIN GOLDING commercial director, Bebecar UK HALL 10.2, STAND E008

is the venue where “ Cologne the following year’s fabrics and

chassis are previewed, so it’s an exciting show for Bebecar, seeing the reactions from our customers, which help to finalise the range and forecast orders for the coming year. Last year at Kind und Jugend, a video taken on the Bebecar stand went viral, attracting over three million views on Facebook for one of our retailers. While we can’t promise that reaction again, we can assure you that there will be something special to see on the stand this year!”

This year Diono travels to Kind und Jugend with innovation in every category. We will showcase new car seats, wheeled goods and accessories. Koln 2019 is just the beginning. We know there is so much more to come from Diono and welcome our international audience to join us on the start of our journey to inspire safety and smiles across the globe.” Above: New weaning products will be taking centre stage for Skip Hop.

Below: Diono’s Flexa offers a compact storage solution which is perfect for city living.

LIA MURRAIN director, 2012 HALL 4.1, STAND B046

We are excited to be returning to Kind und Jugend this year. Award-winning Baby K’tan carriers are extremely popular in the UK and the USA, and we are looking forward to expanding into new European markets at Kind und Jugend via distributors and agents. We have many new prints to showcase as well as some new products and we look forward to seeing our existing customers and meeting new ones.” Below: New prints will be on show from carrier company Baby K’tan.

Below: New launches at Bebecar’s stand are expected to attract plenty of attention.


MLLE salesman and communication leader HALL 11.2, STAND H49 re not just simply launching our “newWe’brand at Kind und Jugend this year, but a new subscription concept that allows customers to shop freely and flexibly without limitations. We’ve had great feedback from parents who’ve been trialling the system so far, but Kind und Jugend really gives us the opportunity to show the concept to a wider audience and gain invaluable trade feedback. We’re also on the hunt for retail partners both UK and further afield to act as flagship stores where customers can interact with the range, and Kind und Jugend really allows us to meet and talk to lots of potential future members of the MLLE family.”

Above: New brand MLLE will be launching at Kind und Jugend this year. PROGRES SIVE P R E S C H O O L

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Join us at Kind + Jugend, Hall 11.3, Stand B040-048 where we will reveal the next generation of safer sleep solutions. Part of the WHL Europe family alongside Pink Lining and Koo-di

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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September CHICCO


With a fresh new look for 2020, the Baby Hug Air is the 4-in-1 24-hour indoor solution that builds on the popularity of the award winning original Baby Hug 4-in-1. Offering four configurations from one unit, the Baby Hug Air is a convenient and unique smart solution to manage every moment in the home. Featuring transpirant mesh panelling on the sides, the new design promotes airflow to ensure little ones are kept cool and comfortable throughout the day, as well as providing improved visibility for parents.

This year Close will be launching a new range of specialist fourth trimester products utilising innovative fabric technology and materials. The range includes Caboo Fly, its first evolution carrier, Caboo hygge, its all new skin to skin t-shirt range and Caboo Flexi M, its new nurse and pump bra.

Tel: +44 1992 554045 Hall 11.2 Stand G48

Tel: +44 208 9536627 Hall 10.2 Stands A010 B019

JE PORTE MON BÉBÉ Love Radius from Je Porte Mon Bébé gives parents the best choices to carry their baby in comfort. Well known for the colour combinations from subtle to intense, Love Radius offers five different baby carriers: The Original JPMBB, The Basic, The Little Wrap Without a Knot, the PhysioCarrier and the last of the family: The HoodieCarrier; all acknowledged by the Hip Dysplasia institute.

Tel: +33 141 631494 Hall 4.1 Stand A068

KIND & JUGEND 18th - 22nd of September

Hall 11.2/ Aisle H No: 041

Smartly designed products for happy parenting™ To visit, please email Jerome Lomer on PROGRES SIV E P R E S C H O O L

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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September SWEET DREAMERS

CHEEKY CHOMPERS Award-winning British brand Cheeky Chompers is having an exciting 2019 as it has recently secured almost £500k investment through equity crowdfunding site Crowdcube, to scale up the company. It will be showcasing on-trend new designs for its current collection, alongside launching two new products at K+J, to further expand its global presence. Tel: +44 131 4408370 Hall 4.1 Stand B045

This year at K+J the team behind the iconic ewan the dream sheep has some exciting news to share as its newest member of the flock is a finalist in the PPS Awards for Best Preschool Gift Range. The all new ewan Deluxe has an additional sound, making five sleep inducing sounds to lull little ones to sleep. Inspired by paediatric sleep research, the new calming SHUSH sound of a real human voice combined with heartbeat can soothe even the fussiest of babies. Tel: +44 2392 262332 Hall 4.1 Stand A043

ITSY Itsy is the baby brand that makes healthy feeding as simple on the go as it is at home and is the proud home of the Itsy Blitz portable baby food blender and Itsy Guzzler 3-in-1 drinking adapter. Its products are designed to perform wherever parents need them to as it makes healthy feeding simple and it has even more products ready to launch too at K+J. Tel: +44 161 4646502 Hall 4.1 Stand C043b



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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September SKIP HOP

NIBBLING Launching this September is Nibbling’s latest collection - the Superfood range. A beautiful range of wooden teethers with a textured silicone covering on the lower ring and a chewable Superfood silicone shape on the upper ring, these are completely unique to anything else on the market. Available in Pomegranate, Blueberry, Kale, Lemon and Strawberry. Made from wood and BPA free silicone.

Skip Hop’s new travel bowl and spoon set is the perfect pack-and-go feeding companion. Its long, narrow design makes it easy for parents to hold when out and about and allows for quick, one-motion scooping. With its spoon safely packed into the spill-proof lid, it’s super handy when weaning on the go. Discover its entire Infant Feeding Collection of time-saving tools for smart prep and feeding at Kind + Jugend.

Tel: +44 1582 434250 Hall 10.1 Stand C030 D039

BABYHUB Visit BabyHub’s stand to see the new Bridging the Gap bedside crib. The patented padded side folds down on the parent’s bed to create a firm, but comfortable bridge. It features Rainforest Alliance pine wood, with a water-based white finish and comes with a Coir luxury thick mattress with an antibacterial cover. It’s fully adjustable and can also be used as a child’s bench seat.

Tel: +44 7797 719542 Hall 4.1 Stand C043

Tel: +44 7792 342543 Hall 10.1 Stand E073


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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September BAMBINO MIO

TAF TOYS The All Around Me Gym from Taf Toys is perfect for practising a variety of body positions from day one. The enticing lights and calming music provide a charming experience while the child plays with the many multisensory hanging toys. Furthermore, the double-sided, crinkling sensi-centre offers high contrast images for babies aged 0-3 months on one side and a colourful side on the reverse, whilst having the versatility of attachments in various places for developing different skills and strengths. Tel: +44 1254 872454 Hall 10.1 Stand B59

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Bambini Mio caters for the evergrowing demand for reusable, trend-led change-time products for baby. The reusable nappy experts will be showcasing two new collections at this year’s K+J, one of which is top secret until the show, as well as revealing brand new product innovations. Tel: + 44 1604 883777 Hall 4.1 Stand A040

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DODDL Experts recognise self-feeding as a critical skill to aid a baby’s ability to regulate how much they eat, allowing them to learn the signs that prevent overeating. Doddl baby cutlery spoon and fork set is designed specifically for babies from six months old as their first introduction to cutlery and encourages independent eating. Tel: +44 7730 570735 Hall 11.1 Stand A019

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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September WHL EUROPE

VITAL BABY Award-winning family brand vital baby is incredibly excited to be unveiling its new branding and collection of products at K+J this year. The new ranges Nurture , Nourish, and Hydrate offer an extensive and innovative collection of newborn and toddler feeding, changing, teething, drinking,healthcare and safety items. Tel: +44 1797 262200 Hall 11.2 Stand G040

WHL Europe is delighted to be showcasing a new range of innovative and exciting new concepts from purflo. Purflo has become the consumer go-to brand for breathable, hypoallergenic sleep solutions for baby and is best known for its multi-award winning Keep Me Close Breathable bedside crib and Breathable Bassinet. Discover purflo’s category changing, infant sleep solutions as well as key parenting and child essentials from Koo-di and Pink Lining Tel: +44 1384 298531 Hall 11.3 Stand B4048

ECO RASCALS New to K+J for 2019, eco rascals is the answer to eco-friendly, stylish and mess-free mealtimes with its range of organic bamboo feeding products. It will be showing beautifully crafted bamboo tableware with stylish and practical designs suitable from six months to five years, which have a detachable silicone super suction base or feeder and are available in five colours. Tel: + 971 50 844 3211 Hall 4.1 Stand B048c


BIBETTA Multi award-winning Bibetta will be launching its new Wipeezee range at the K+J show. The collection of easily wiped-clean bibs and mats will be available in a new, fun, contemporary fruit pattern. With three different bib designs, including a new XL coverall and a large floor mat, the new range offers weaning and feeding solutions to parents for every stage and age. Bibetta will also unveil exciting designs and colourways for its awardwinning neoprene UltraBib range. Tel: +44 1223 840236 Hall 4.1 Stand C040

Retailer’s can be every parent’s hero by being the source of information and products for teething and toothcare, by offering Brush-Baby’s unique range of gum and dental care products for 0-6 year olds. Gums, one tooth or a whole set of teeth, Brush-Baby has the range of wipes, teethers, manual/electric toothbrushes and toothpastes designed to care for any tooth or gum dilemma. Tel: +44 1962 733829 Hall 11.2 Stand B024

PACAPOD As the leader in 3in1 organised baby changing bags, Pacapod will be introducing its new urban style backpacks by showing new versions of some true classics that have become bestsellers for over seven years, the Picos and the Hastings . Both of these now feature a brand new sleek and technical waterproof fabric, with waterproof zips in vital areas, and fully functional padded backpack straps for comfort in new contemporary silhouettes. Tel: +44 1271 322834 Hall 4.1 Stand B041


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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September KONFIDENCE

MY CARRY POTTY Created by UK’s Toilet training expert, Amanda Jenner, the My Potty Training Pack is new for retailers. It contains everything parents need to successfully toilet train in one box. Alongside the award winning products, this pack was developed and has since been proven to encourage little ones out of nappies and give parents the confidence on their toilet training journey. Tel: +44 7973 295861 Hall 11.2 Stand H040

Visitors to Konfidence’s stand at K+J will have an exclusive preview of the British brand’s innovative new range of eco-friendly baby and children’s swimwear. The new Ecoflex collection includes new swim nappy designs and pool and beach warming wetsuits for children aged from three months to seven years. Its recently launched Sea Friends baby swimwear range will also be on display . Tel: +44 1566 777877 Hall 4.1 Stand C044

DUMFORTER Dumforter is the first ever fully characterised 3-in-1 soother, teether and comforter. The range launching at K+J is called In The Wild and includes Zsa Zsa Zebra, Ellie Elephant, Gerry Giraffe, Pepper Panda and Terry Tiger which are expected to make their very first appearance in October 2019. Tel: +44 7855 778191 Hall 4.1 Stand CO45b


shush! sound inspired by paediatric research


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WHAT’S NEW KIND + JUGEND 2019 Showcasing at this year’s K+J show. 19–22 September

NANAS MANNERS Two years after first exhibiting at K+J, Nana’s Manners will return once again this year with brand new products. Aimed at taking the feeding journey back to the beginning, these new products will mean the brand will soon be offering a complete product range from 6 months right through to school age. It will also have its original multi-award winning cutlery set at the show. Tel: +44 203 1792350 Hall 4.1 Stand C045c

BABYBJÖRN The new autumn collection from BabyBjörn, Soft Sprinkles, is delicately dusted with delightful dots. The collection features a playful print and soft colours that have been carefully selected to appeal to style-conscious parents and blend effortlessly into modern homes. The Soft Sprinkles collection consists of Baby Carrier One and Bouncer Bliss. Tel: +46 854496800 Hall 11.2 G020

ALBERO BAMBINO Albero Bambino will be launching its modern, contemporary furniture range at K+J 2019 and is looking for new retailers to stock its products. The innovative and unique furniture range includes a cot, the design for which removes the need for a traditional bumper and is 100% recyclable. Tel: +44 1268 267 056 Hall 11.1 Stand C039

INGLESINA K+J is a key show for Inglesina, providing an opportunity to showcase the brand to new and existing buyers. It will be presenting its latest product innovations for 2020, including its latest travel system, the Aptica. Tel: +44 1268 267 056 Hall 10.2 Stand F040

JACKSON REECE Jackson Reece offer the world’s most natural and environmentally friendly products, not just for children today, but for the planet’s future tomorrow. Lovingly developed for sensitive and eczema prone skin that not only cares for children, but also the environment with its 100% biodegradable cloth that is 100% plastic free – hence why the range is called Kinder by Nature.   Tel:  +44 28 3888 1275 Hall 11.2 Stand F041 PROGRES SIV E P R E S C H O O L

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Inset: This year’s Quinny NXTGEN collection focuses on fashion-driven detailing, right down to the zips.

Dorel Juvenile’s new MaxiCosi Jade car cot has been the brand’s standout product for 2019. The lie-flat car cot is R129-certified and allows baby to travel laterally in the car. Because Jade is lie-flat, parents don’t need to worry about their newborn being in the car during longer journeys.

Doing it

Below: Debbie Wakefield is Dorel Juvenile’s marketing manager. Above: The MaxiCosi Jade car cot is R129-certified and allows baby to travel laterally in the car.


As the parent company to a number of wellknown parenting and nursery brands, Dorel Juvenile offers products which excel in safety, design and usability, allowing parents to relax and focus on enjoying time with their children. Marketing manager Debbie Wakefield shares the latest from the nursery giant.


ith products available in more than 100 countries across the world it’s easy to understand why Dorel Juvenile describes itself as ‘the world’s leading juvenile products company’. The employee mission – to Care for Precious Life – has been designed to help families lives be as easy as possible by providing them with nursery and baby products that match their every need. So how has the past year been for the company, which will be celebrating its 60th year in 2022?

AUTO INSPIRATION Part of Dorel’s 2020 Maxi-Cosi car seat collection will feature a number of car interior design elements, mirroring the trend for car interiors to

“We all know that these are tough times for retail and of course there is a massive air of uncertainty in the UK around Brexit, so consumers are naturally spending less and worrying a little more about the price of everything,” says Debbie. “Because of this, 2019 has not been as we had expected, but we are looking foraward and see 2020 as an incredible opportunity.” Dorel’s immense product portfolio spans across five brands in the UK – Maxi-Cosi, Quinny, Tiny Love, Safety 1st and Bébé Confort, catering for every family’s needs and lifestyle. Each

be just as incredible as the exteriors. The detailing can already been seen on the new Kore Pro i-Size seat and will be incorporated into all Maxi-Cosi’s premium ranges for next year. PROGRES SI V E P R E S C H O O L

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will be introducing a whole range of new product throughout the last few months of 2019 and into early 2020. “2020 is going to be a crazy year,” Debbie continues. “We have so many new launches to show off, many of which will be on display on the stand at Kind und Jugend.” For car seat brand MaxiCosi this includes Mica, a new i-Size rotative complete with extended rear-facing travel and Marble, Maxi-Cosi’s first lie-flat infant carrier with reclining mechanism. On the pushchair front, Quinny will be promoting a full relaunch with its brand new travel-themed NXTGEN collection, which consists of the ultra-compact Quinny LDN, the comfortable Quinny VNC and the fashionable Quinny PAR. “The new Quinny lines are travelthemed,” explained Debbie, “with the pushchair names referring to London, Paris and Vancouver – cities that are as lively, modern and versatile as today’s new parents.” As the expert in home and car safety, Safety 1st will be maximising its collection with a whole new range of affordable pushchairs and car seats, while the show highlight for Tiny Love will be the new Tummy Time Mobile Entertainer, an engaging, interactive toy which extends babies’ essential tummytime development. With so much newness launching now and in the coming months, Dorel Juvenile has every angle covered as it continues in its quest to help make families lives as easy as possible at every stage.

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multi-mode pram that goes further

versatrax™ There’s so much adventure ahead, so make the most of comfort and delightful durability. Made to go and go with an easier than ever fold and setup, higher than most usage at 22kg, all access storage, durable and puncture proof foam filled rubber tyres and everything you need to travel far, experience more and enjoy most.

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The pushchair market is one of the fundamental cornerstones of the nursery industry, with product available across all pricepoints, from a lightweight £20 stroller to a luxury top-of-the-range brand costing £1,000s. PPE spoke to some of the key names in the industry to find out what's in store for this crucial industry sector.


n terms of being an essential vehicle, pushchairs come in second only to the family car and in some cases above even that. In a world where design and style is as important as comfort and cost, pushchair brands often find themselves competing for customer's loyalty, as once a parent has chosen 'their' buggy, they will very often return to that same brand for all subsequent purchases. As head of marketing at iconic pushchair brand iCandy, Thomas Bateman points out that while

2019 has been a turbulent year for retail overall, the pushchair market faced additional challenges thanks to growing competition between brands, as well as consumers choosing to purchase through the second-hand market. “At iCandy we have propelled through the threat of troubling times by continually pushing the boundaries across design, style and innovation while maintaining the quality, safety and functionality at the core of every product,” he says.

“The pushchair market has been a mixed bag this year. At the top end sales have been stable, while at the bottom end discounting has been rife, as consumers either want a top-end product or something as small, cheap and compact as possible. Mima is a fantastic top-end pushchair and continues to deliver good margin for retailers and exclusivity for the consumer, making it a winning combination for us.

The mima Xari Sport offers a bigger seat than the classic model and has a fabric construction that copes perfectly with the rough and tumble of a toddler. We will also soon be launching a compact fold double buggy from Familidoo which has already excited the interest of a number of retailers.” Simon Russell, managing director, Cheeky Rascals


Inset: The bestselling iCandy product for 2019 has been the Designer Collection Cerium, featuring a unique textured finish and glossy black frame.

“Whatever we do, we try to innovate and create products which have the utmost in functionality for both child and parent. We want to keep creating pushchairs that are the best in their class and will be unveiling more innovation and style than ever before, with world-first product launches that are sure to make an impression.” Thomas also points out that parents do much more research into their choices now as there are now so many great pushchairs on the market, all fulfilling different needs. “Parents are savvier than ever,” he continues, “but they still want the best comfort and safety for their baby. Personal recommendations from friends and family are also still as important as ever.” While the market as a whole might be slower than is ideal, Rob Sykes, territory manager for Diono, states that both retailers and consumers are still reacting positively to new releases, particularly the airplane-friendly Traverze stroller and the city-friendly Flexa. “It’s inevitable that customer’s demands have changed,” he states. “Increasingly, we’re living in urban environments, so people are looking for products that are lightweight and offer features such 

Left: The mima Xari looks as fresh and elegant as the day it was launched, scores high on consumer satisfaction and has a proven track record for excellent quality.


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The Winnie the Pooh Dreams and Wishes nursery furniture set is perfect for families with Winnie the Pooh in mind, and features adorable illustrations of Winnie and friends, co-ordinated delightfully throughout all items in the set.

Beautifully designed and built to last, the furniture set includes a cot bed, under drawer, closed changing unit and spacious double wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

nspirational thinking

The Disney Inspire cot bed & mini cot bed thoughtfully combines clean and contemporary design with the delightful addition of Winnie the Pooh, Minnie Mouse, Dalmations or Dumbo illustrations.

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Choose from our standard 140 x 70cm cot bed or the mini 120 x 60cm cot bed. As your child grows the mattress base can be lowered with three base heights available, providing extra security and reassurance. They effortlessly convert from a cot into a cosy and stylish junior bed.

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A BRIGHTER FUTURE “Ultimately parents have always and will always want the best for their baby and we have noticed a significant change in consumers’ attitudes towards being more environmentally conscious. Sustainability and the environment has always been at the heart of the Joolz philosophy, from our reusable packaging and Joolz Birth Forest, where we plant a tree for every Joolz pushchair sold, to our new rPET fabrics

as a compact fold or other clever

ways to reduce the pushchair's footprint in confined spaces.” “Research tells us that families who travel want products that makes their lives easier,” Rob continues. “From the daily commute, taking the kids to friends or boarding a plane. Our products are all designed to help families arrive at their destination with ease.” Also reporting a good year so far is Kevin Golding, commercial director for Bebecar UK, who says the company has seen 'good, steady sales' so far this year. “Looking at the breakdown in sales by fabric colour is always interesting,” he states. “Our leatherette fabrics have all been really popular in the first half of the year, which is really encouraging as we have more planned for 2020.”

(made from recycled plastic bottles) and lifetime warranty. We call this Positive Design and it encompasses everything from ergonomic features, to design solutions for a more sustainable and conscious future. Joolz has always thought about design for the next generation and is focusing on moving one step at a time towards a brighter future.” Lindsay May, country manager, Joolz While trends and fashions are important to Bebecar (a new fabric collection is released each year and several brand new travel system 'packs' – carrycot, pushchair seat and infant car seat – are being introduced for next year), Kevin is also keen to focus on the end-user. “We keep spreading the message that the most important thing for anyone to consider about a pushchair is the baby who will be using it,” he explains. “Their comfort and safety should be everyone’s priority. We do see more of these kinds of messages being shared now, but unfortunately many parents still place more importance on the appearance or price of the pushchair. I think it’s important to talk about the experience of the child, as well as their wellbeing and development.”

Left: Diono's Flexa is perfect for city living, offering practical performance with a compact storage solution. Below left: Ickle Bubba's Aston Rose is a new luxury sub-brand that sits at the higher end of the pushchair category and provides retailers with excellent margins. Below: Bebecar's Stylo Class has changed very little over the years – the traditional sprung chassis is the brand's most recognisable model and continues to be popular every year.


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Below: The Classic Blue Hub from Joolz features sustainable fabrics made from recycled plastic bottles, with fibres created to increase breathability and provide a more comfortable feel.

Over at Joie, the pushchair category is continuing to grow in line with budget expectations with a recent spike in sales being attributed to the strong intial performance of the new Versatrix model. “That growth looks set to continue,” says trade marketing manager Simon Hingley. “Consumers are really responding to the new design. Parents are always looking for improvement and innovation on existing products, although it is true that certain features are must-haves. With these, it’s all about making tweaks that ensure they are even more desirable than before.” The Versatrax shopping basket is the perfect example of this; an impressively large basket, it's easily accessible from all sides and has a discrete zipped pocket as well. “Most new features we see these days revolve around convenience,” continues Simon. “Regardless of how much parents spend on a pushchair, they need to be visually appealing while also making their lives easier.” By focusing on meeting the core demands of parents looking for a new pushchair, Joie ensures that all its products are created with high-quality materials and thoroughly tested above the necessary safety requirements. But being able to comfortably deal with day-to-day usage doesn’t mean sacrificing style and comfort. “Parents want their pushchair to make an impression on people, just as it does to them,” adds Simon. “After all a pushchair is used for years, so appearance is pivotal in that regard as nobody wants to be stuck with a product that isn't aesthetically pleasing!” Also pleased with the way the pushchair market is performing so far this year is Luke Burns, UK general manager at Cybex. 

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Lila CP Take comfort in versatility.

Versatility and comfort come together in the Lila CP. A highly manoeuvrable pushchair, perfect for comfortable walks through the park, in the city and beyond, featuring an easy-in harness and reversible thermo-regulated mattress.

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“The current pushchair market has demonstrated that convenience is key, with parents seeking both fashion and functionality,” he reveals. “Along with our existing pushchair collections we have been able to expand our pushchair offering through our new selection of Priam and Mios frames, which have already performed exceptionally well in the UK.” This year also saw the launch of the e.Priam, Cybex's first electric pushchair, which offers parents convenience, luxurious design and revolutionary smart technology in one. “Parents have always looked for a comfortable and convenient pushchair that makes being mobile with a baby easier,” says Luke. “But as we have moved into 2019 – and with smart phones and homes becoming a staple of people's lives – parents are also beginning to look for the next piece of technology or feature and that includes smart pushchairs. The e.Priam really is a game changer for the mobility market.” While Cybex aims to meet the ever-changing technological needs of modern parents, it recognises that design and style also play a big part in a consumer's brand decision. The metallic trend, specifically rose gold, has been a big player in the fashion industry over the last year and is a key colour theme across both the Cybex Priam and Mios pushchair ranges. Despite the current difficulties being faced by retail at large, the past 12 months have been Ickle Bubba's strongest to date and Fran Vaughan, managing director, is really excited to see this trend continue for the year ahead. “I think consumers are looking for greater value than a few years ago and perhaps this has been sensationalised by wider economic fears around Brexit and another recession,” he says. “Parents are also more switched on to key promotional dates such as Black


“We have found an increased demand for simple buggies in the past year. The Red Kite brand is synonymous with value and this appears to be even more relevant in the current uncertain market – in fact, the demand for our popular Push Me 2U buggies increased by over 120% year-on-year. Our mid-range strollers – including the new compact fold


Above: BabaBing! and the Raffi brand are quickly becoming more established thanks to the enthusiastic retail feedback and positive consumer reviews. Above right: Cybex's biggest launch this year has been the e.Priam, which features Smart sensors and a motor that makes uphill climbs and rough ground easier. Right: The Joie Versatrax is a compact, flexible 4-in-1 pushchair which combines a forward/ rearward facing seat unit, matching carrycot and infant carrier capabilities.

Friday and are tending to hold back at the risk of losing out on a saving.” Style and value remain at the core of Ickle Bubba's offering and Fran believes that customers appreciate being able to relate to this. “We're seeing an increasing amount of post-natal repeat purchasers that are coming back for more, having previously bought one of our travel systems,” he points out. The introduction of a new i-Size option for this year will allow Ickle Bubba to offer a solution for parents looking for a complete infant to toddler solution without compromising on safety or style. The pushchair market might be a particularly competitive one, but new brand to the sector Bababing has had a brilliant 2019 so far. “The Raffi is our first foray into the pushchair sector,” said sales director Jamie Robinson. “It's been designed

design – are also growing in popularity as parents appreciate their simple function and ease of use and we have been struggling to keep up with demand for the stylish new Push Me Savanna new travel system as it ticks all the boxes.” Jon Tucker, marketing, Red Kite Baby

by us and has been a real labour of love. So far we have over 40 retailers in the UK and we are consistently building our presence globally.” Jaime is also mindful of the current retail climate, pointing out that parents are looking for value for money. “With so much uncertainty around the economy, big purchases need to be considered, but we know parents are looking for a pushchair like the Raffi, that ticks all the boxes in terms of functionality and growing with baby.” From a design perspective, Bababing's focus is on utilising on-trend and innovative fabrics such as neoprene as well as unique features that make the Raffi stand out – such as the three-position bassinet to help babies with reflux. Ultimately, parents are looking for a pushchair that meets the needs of their family at that time – and with each family as unique as the next, it's important that the market continues to offer a wide variety of options. From clever folding to cute fabrics and even groundbreaking intelligent technology, retailers can rest assured that there's a pushchair out there to meet every possible need. Left: The Push Me Savanna travel system from Red Kite Baby comes in a funky black with zebra print inserts at a fantastic price point and value.


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NEW for summer 2019 Woodland and Sealife designs. Available in both muslin squares and the all NEW hooded bathrobe. Made from 100% cotton Muslin fabric.

For general enquiries: For ordering and sales: Tel: 01295 810008

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WHAT’S NEW MOBILITY DIONO At only 8kg, Flexa is perfect for big city living. It’s suitable from birth to 22kg and was born from the need for practical performance married with a compact storage solution. The result is a stroller with a clever, vertical fold and a minimal storage footprint, perfect for any hallway. The clever supporting feet also make Flexa free-standing when folded, so parents can wave goodbye to wheel scuffed walls. Tel: 01827 310557



The Pacific 3 Shop’N Drive Set from Hauck has a faux leather handle and bumper bar making the stylish stroller combo a perfect all-rounder. The seat unit converts into a carrycot which has a soft insert and when combined with the carrycot’s cover creates a 2 in 1 footmuff. The chassis and 0+ car seat together make a perfect Shop N Drive system. Tel: 01978 664362

Leading UK distributor Cheeky Rascals is delighted to announce that the lightweight, super-compact Familidoo Air Stroller is now available in two new colours - dark grey denim and blue panda. The Familidoo Air is the must-have travel companion for busy families. The compact buggy is super lightweight, weighing just 5.2KG, perfect for popping in and out of the car during family adventures. The handy pushchair also conveniently folds to a compact size, with a simple onehanded action. Tel: 01730 895761

SILVER CROSS Park of Silver Cross’ first car seat collection designed to make car safety simple for parents, the Dream car seat is an i-Size Group 0+ car seat, with a height range of 40-85cm, ranging from birth upto 13kg. Compatible with the Dream i-Size base and Silver Cross prams and pushchairs, Dream has five head rest positions, four-layer side impact protection, a five-point safety harness and a ventilated hood. Tel: 0345 8726900

JOOLZ Joolz’ iZi Go Modular car seat by BeSafe is safe, elegant and the perfect solution, featuring a UV canopy with UPF 50+ to protect baby from the sun. This growth spurt proof car seat has a fivepoint harness with an ergonomic leatherette carrying handle and the unique magnetic shoulder pads ensure the baby’s head and shoulders are always perfectly supported. Tel: 0203 6958255


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WHAT’S NEW MOBILITY LASCAL Cheeky Rascals is thrilled to announce its iconic Lascal BuggyBoard collection is expanding once again, as it unveils two special edition BuggyBoard Maxi designs, available exclusively to major retailers, Smyths and John Lewis. Explore the globe this summer with the latest World Map BuggyBoard Maxi, available exclusively at Smyths and the City Life BuggyBoard Maxi, a playful illustration which is exclusive to John Lewis. Tel: 01730 895761



MLLE is a new pushchair brand with a great family of four complimentary pushchairs, but what sets it apart from the rest of the marketplace is the fact that it isn’t selling any of them. Its offering parents the opportunity to borrow and use pushchairs on a flexible subscription service that allows them to easily switch between systems as baby grows or as circumstances change.

Each element of the Chicco Trio Best Friend has been specifically designed to simplify parenthood and accompany little ones’ first three years with comfort and style. As part of the system, the stylish stroller offers a smooth drive and is easily convertible from forward facing to rearward facing. The folding mechanism can be operated with one hand and stands alone once folded. The frame measures only 69cm when folded, or with the forward or backward facing seat measures 78cm – making it one of the most compact solutions available on the market. Tel: 0208 9536627

PEG PEREGO Peg Perego’s new Primo Viaggio i-Size is its new generation of infant car seat. It allows the child to travel rear facing, from birth up to 83cm in length or 13kg (approx 15 months). Parent and child will love the large seat, extreme comfort, maximum protection and ease of use. The Primo Viaggio i-Size car seat is approved to the new ECE R 129 i-Size regulation and comes complete with the i-Size base. Tel: 01484 910015

CHICCO Seat 4 Fix is the new all-in-one car seat from Chicco for 2020. Designed from baby’s very first day up until ten years, the Group 0+/1/2/3 car seat is its most versatile solution yet. In the Group 0+ position, the 360º swivel system allows parents to rotate the car seat 90º so that it is facing them, making getting baby in and out of the car easier than ever. The rearward facing position can be used for newborns up until baby is 18kg or 4 years. Thanks to the adjustable headrest and comfortable reclining system, parents can find the perfect position for their little one. Tel: 0208 9536627


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10/09/2019 13:40

Count with Peppa

Flip and Learn Phone Thomas Smart Tablet Peppa’s Sing & Learn Microphone

Peppa’s Laugh & Learn AlphaphonicsTM

Mr Tumble Learning Pad

Expect so much more! Trends Prog preschool 245x165 Sept 2019.indd 1 82_PPS_September October 2019.indd 1

Trends UK (National Accounts)

Wind Designs (Independents)

For media enquiries:

Tel: +44 (0)1295 768078 Tel: +44 (0)1353 724140 Ane Olesen: Email: Email: ©2019 Gullane (Thomas) Limited. ©2019 HIT Entertainment Limited. Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. BBC logoTM and © BBC 1996. Something Special logoTM & © BBC 2004. Mr TumbleTM & © BBC 2015. Licensed by BBC Studios.


09/09/2019 16:16 10/09/2019 12:27


Electric youth


Inset: The Coding Critters range from Learning Resources is aimed at 4+.

From traditional toys with technological enhancements which encourage youngsters to interact with sounds, colours and lights through to early coding and electronic learning aids, the category has never been so varied. PPS takes a closer look.


reating that perfect combination of fun and learning is the holy grail for suppliers in the electronic toys category. Get the mix right and there are some major rewards, with the technology category offering huge potential. Learning Resources has been experiencing strong sales growth over the past 12 months, as well as a positive response to its coding products, resulting in it expanding the range significantly in order to grow the category. “The tech category offers huge potential for us as we are a company built around hands on, exploratory and educational play,” Simon Tomlinson, head of marketing, tells PPS. “STEM and coding have become increasingly important and can play a fundamental part in a child’s development.” Aimed at children aged four and upwards, Code & Go Robot Mouse was the company’s first coding product and remains a top seller,

while Botley the Coding Robot scooped a Toy Hero Award at Toy Fair in 2018. The key launch for this season is the Coding Critters range, which offers pups, dinosaurs and cats as coding characters. “Coding Critters offers a blend of coding with imaginative play,” continues Simon. “While each

Top right: Infantino’s Grow with Me toy collection has been designed to be enjoyed from birth up to toddlerhood. Left: The Sort & Spin Yeti from Skip Hop is an interactive character shape sorter. PROGRES SIVE P R E S C H O O L

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set focuses on task-oriented outcomes, they also contain a fun, visually appealing storybook and accessories so children are inspired to simply play and have fun.” Meanwhile, to support its key electronic musical product range launches earlier this year, Chicco implemented a strategy that focused on digital activity to meet the changing demands of today’s consumers. Christmas 2019 will see the company build on some of its most popular collections including the Fit ‘N Fun range. The Goal League Pro builds on the popularity of the original, featuring an interactive dribbling mode that moves the net side to side. In addition, Chicco will also expand its Happy Music range with the launch of Flashy the Xylophone. “When it comes to electronic toys, enhancements such as lights and music will help hold the attention of a child as well as excite their imagination,” says Holly John, head of UK and Ireland marketing for Chicco and Recaro. “Toys that offer audible feedback are also a great way to encourage children to work together to reach the goal. For parents, it’s important that any electronic toys are easy for their little one to understand and use, and any toy that can help develop little one’s language, numeracy or cognitive skills is a great feature to have.” Well known for its wooden toys, Hape has been gradually integrating technological enhancements into

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FANTASTIC FIRSTS “Interactive toys are becoming a key component in development due to technological advances and the Little Tikes Fantastic Firsts range offers a variety of toys to encourage learning from a young age with a mix of traditional and educational options,” says Michelle Lilley, UK head of marketing at Little Tikes. New for autumn is the 3-in-1 Switcharoo Table which engages children with over 75 songs, sounds and phrases, plus three play modes (sit and play, take-along activity toy and stand and explore). Meanwhile, the 3-in-1 Activity Walker encourages those first steps with light projections on the floor. Also in the range is My Buddy which has over 200 songs, sounds and phrases to encourage children to engage as the explore, discover and learn. There is also a Spinning RC, plus the YouDrive Rescue Copter which puts budding aviators in control of the sky with its real working steering controller, auto hover technology and working headlights.

its line-up. “The most recent Hape

X Baby Einstein collaboration has certainly proved extremely popular these past few months,” says sales manager, Joe Rushworth. The Magic Touch Piano – which has been selected as a finalist in this year’s Progressive Preschool Awards – lets children create thousands of different songs. With two modes of play and three sheets of music, it provides children with the opportunity to practice colour coordination by matching the colourcoded notes on the sheets to the keys on the piano. Meanwhile, the Innovation Station is a science and discovery cube with gadgets and activities on every side for children to grab, spin, twirl and activate. Skip Hop has also been enjoying success with electronic toys loaded with colours, textures and sounds for babies to explore and learn. The company is excited about the launch of the Sort & Spin Yeti which will be joining the Explore & More range. It features over 50 songs, sounds and phrases to help teach little ones their shapes and colours,

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Below: Little Tikes’ 3-in-1 Activity Walker encourages those first steps with light projections on the floor.

while as baby learns and grows, it can be switched to game mode, with lights, music, phrases and giggles. “At Skip Hop we re-think, reenergise and re-engineer products to make parents lives easier,” says marketing manager, Katey Sawyer. “Endlessly curious, we’re constantly questioning functionality, form and design. This is also applied to electronic toys. We know that a good toy needs to stimulate, excite and educate. Through light and sound interaction toddlers can learn valuable skills such as cause and effect. For older children gaming can stimulate learning through education, plus help social skills such as communication, sharing and turn-taking.” Infantino’s director of marketing for Europe, Nivi Bhide, concurs that a good electronic toy “should offer hours of fun and engaging entertainment, which also encourages development”.


The company has launched the 4-in-1 Grow with Me Activity Playland, a multi-function activity centre which comes with a variety of features. There are six different grow-with-me games, all of which are good for developing hand-eye coordination and action reaction. “Toys where kids can learn at their own pace are key, so Infantino’s Grow with Me toy collection has been especially designed to be enjoyed from birth right up to toddlerhood,” says Nivi. “This longevity makes the range a fantastic investment for families.” Nivi also mentions that Infantino has seen a trend developing of connecting toys to get more of system play. Trends UK, meanwhile, has seen consistently strong sales for its Peppa Pig, Thomas & Friends and Mr Tumble ELA ranges. “We try hard to communicate that not all ELAs are doing exactly the same thing, so offering good price points and varied educational learning features means there is a product to suit different needs,” says marketing director, Lindsay Hardy. “Last year we introduced the new Count With Peppa, that and the classic lines are doing really well. “Trends UK’s ELAs are designed to take children through various steps encouraging them to listen, observe and interact,” she adds. “There’s lots of fun, giggles and snorts as they develop early learning skills by playing with the toys. Most of our items come in Try-Me packaging which is ideal for in-store interaction.”

Left: Chicco is building on the popularity of the original with the Goal League Pro. Below left: Count with Peppa has been a great success for Trends UK. Below: The Hape x Baby Einstein Magic Touch Piano gets toddlers to match the colour-coded notes on the sheets to the piano keys.


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WHAT’S NEW ELECTRONIC LEARNING AIDS LITTLE TIKES Brand new for autumn 2019 is the 3-in-1 Switcharoo Table. With over 75 songs, sounds and phrases, children will be encouraged to learn about colours and music through hands on activities that keep early standers engaged. This engaging toy has three different play modes, switching from a school to a zoo with one simple twist. Modes include, sit and play, take-along activity toy, and stand and explore. Tel: 0800 521558

CHICCO In 2019, Chicco has expanded the Happy Music range even further with the launch of Flashy the Xylophone. The colourful new electronic toy features flashing lights and different melodies, which children can play along to, or create their own tune. In Follow the Lights mode little ones have to match the pattern of the flashing lights to replicate the melody. Tel: 0208 9536627

CHICCO Inspire any young musician with Piano DJ Mixi, the cute console DJ toy that allows little ones to create and remix music. Part of Chicco’s new Happy Music range, Piano DJ Mixi features two different settings, fun mode and play mode, keeping little ones entertained for hours. With four musical styles and eight melodies, children can add in animated sounds including realistic scratch sound effects and musical notes to create their own song. Tel: 0208 9536627

LEARNING RESOURCES New Coding Critters from Learning Resources are a fun, screen-free way to introduce children aged four and up to coding. The range offers three cute critter characters: Ranger and Zip the pups, dinos Rumble and Bumble, and cats Scamper and Sneaker. Children can programme their coding pals to fetch a ball, chase down a friend or find a treat, while learning problem-solving, STEM and critical thinking skills through hands-on play. Tel: 01553 762276


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Following the huge success of Bambino Mio’s Bug’s Life collection that launched in January, the brand is delighted to announce that it is expanding the collection. Featuring an array of new, bright and summer-inspired designs, the collection has been extended across a range of existing and new products. For the first time ever, its much-loved nappy boosters will be available in Bug’s Life designs to cater for the ever-growing demand for trend-led, reusable change-time products for baby. Tel: 01604 883777



The team at Cheeky Rascals are thrilled to unveil two limited edition Izmi baby carrier designs, exclusive to the recently relaunched, Izmi baby website. The unique designs have been created in the UK in collaboration with babywearing designers Jacq and Rose, offering a Scandinavian inspired Tringle Print, alongside an intricate Kaleidoscope design. Tel: 01730 895761

Smiffys’ officially licensed Peter Rabbit collection embodies the nostalgia of the Tale of Peter Rabbit and friends, created by Beatrix Potter. With designs celebrating classic, TV and movie versions of the Peter Rabbit brand, the deluxe designs feature detailed prints, complete with 3D floppy ears to bring the rabbits to life. Tel: 01427 616831

ORANGE TREE TOYS Orange Tree Toys is releasing an exciting new range for autumn 2019 based on the much loved Moon and Me characters. The collection includes development toys, push alongs and puzzles with more to be added later on in the year and throughout 2020. Painted in bright colours this collection is perfect for ages 12 months and up. Tel: 01242 244500

KALOO Kaloo defines itself as the Creator of Softness and it has chosen to respond to this natural need for tenderness, love and comfort. The new Kaloo Rocking Polar Bear Falcon has soft to touch luxurious fur and a padded seat. It would make a perfect Christmas gift and would be a great addition to any nursery. Tel: 0208 8782133


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10/09/2019 13:25

Visit to view the full Animal Fairies Collection email call +44 (0)1242 244500

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10/09/2019 12:28

FOCUS ON: DOLLS & PLAY-SETS Inset: Lanka Kade’s range of multicultural rag dolls have proved popular for the company.

A Doll Revolution


he preschool doll category has evolved over recent years – traditional dolls continue to sell strongly, with children following natural role-play patterns. However, the sector has broadened, with complementary play-sets opening up further opportunities for both suppliers and retailers. Lanka Kade has been enjoying success with its multi-cultural rag dolls, as the company’s Millie Sibley

explains. “Popular due to their traditional style, range of ethnicities and vibrant fabrics, our unique range of multi-cultural rag dolls have fast become our most sought-after product of the year,” she tells PPS. “We created this range over 20 years ago and it is fantastic to see our dolls’ popularity increase year on year.” The dolls are available in five ethnicities and four hair colours,


It’s an evergreen category in the toy space and, for preschoolers, the nurturing and imaginative role-play patterns of dolls – plus the complementary play-sets and those all important accessories such as prams and pushchairs – is key in helping them grow and develop. PPS chats to some suppliers in the sector to find out more. with each doll crafted from cotton fabrics and hand-spun by weavers based in Sri Lanka. Suitable from birth, Millie says that the dolls are popular with children and parents alike due to their ‘vibrant colours and friendly faces’. There’s expansion on the cards for the range, too. Millie continues: “We are currently redesigning our multi-ethnic rag dolls to incorporate more ethnicities and introduce more flexibility into the

Right: Bebecar UK has recently launched its first collection of dolls’ prams


Bebecar has just launched its first collection of dolls’ prams, modelled on its bestselling Stylo Class chassis. The carrycot and wheels are removable, while the chassis can be folded and each pram comes with a matching bag with a raincover also available. There are five fabrics to choose from, including three quilted leatherettes and two of the brand’s Privé fabrics with sparkly metallic accents.

“It’s so important to make sure that this type of product is reliable and longlasting,” said Louise Goulding, marketing coordinator at Bebecar UK. “There’s nothing more frustrating than having something that doesn’t stand up to what the child wants to do with it. The reaction from our retailers has been overwhelmingly positive. The dolls’ prams were previewed at Harrogate to gauge interest and we weren’t quite prepared for how

positive and enthusiastic the feedback would be. Shops were placing orders before the range was even finalised, which is the dream scenario for the launch of any new product.” Louise adds that in future, the brand could potentially look at bringing in some of the bestselling fabrics from the ‘grown-up’ pram range, such as the Duck Egg which has been popular this year.


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10/09/2019 11:55

Here at Le Toy Van, we believe wood is good. For every tree that we re-purpose into a toy at least one replacement is planted, not only supporting the local economy through rubber production but also ensuring that the precious eco-system is maintained. | | 0208 979 3036


We’re Ready for Adventures!

Tel: 020 8804 0563 Fiesta Crafts Ltd - 121 Brooker Road, Waltham Abbey. EN9 1JH

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BRAND NEW! Hand Puppets with moving mouths!

10/09/2019 14:54



Left: Sylvanian Families has seen impressive year on year growth.

design to increase play value. The

new styles and designs should launch at Spring Fair 2020.” Meanwhile, Orange Tree Toys launched its range of soft dolls and animals – called Orange Tree Kids – at the end of 2018 and has seen it steadily gain momentum with retailers. “While this is a hugely competitive area, our unique Orange Tree Toys style character designs offer something a little different, especially with the dolls as surprisingly there are not as many options available in this particular style of plush for dolls as opposed to animals,” explains Mike Hartshorn, head of sales at Orange Tree Toys. “Our characters are very tactile, using a good mix of various luxurious fabrics for the outfits and calico for the dolls themselves to give them a very premium look and feel which appeals to consumers.” The company’s large sized Olivia and Sofia dolls are stand outs, says Mike, with 2020 set to bring an extension to the offering. Mike admits that the sector is a competitive one and for Orange Tree Toys – a company which is best known for its wooden toys – the challenge lies in making sure retailers and consumers know about the breadth of the range. “This is a very competitive area with a great many really good companies already established and so that – added to the current

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state of the high street and market place in general – does make for a challenging end to 2019 for everyone,” he says. “To combat this and to help our customers we have put together some really compelling promotions on our Orange Tree Kids range including our dolls for Q4, so it should help continue to build our profile in this sector through the all-important run up to Christmas.” Moving on, and Sylvanian Families has seen ‘impressive’ year-on-year growth in a challenging market, says Yuki Otsuka, head of marketing at EPOCH making toys. “Our most popular family set is still the iconic Chocolate Rabbit Family,” Yuki comments. “The main entry point to the core range is the newly updated Red Roof Cosy Cottage – we are

Below: Orange Tree Toys is looking to further build the profile of its dolls in the lead up to Christmas. for wider appeal and diversity.

anticipating this will continue to be one of our top selling skus. We have also freshened up Beechwood Hall - this is now called the Red Roof Country Home, and again we expect strong sales of this in Q4.” The new Baby Collectables series has also proved popular, tapping into the trend for surprise bags, while the Sylvanian Families Town range has also been expanded. “For the preschool group, a good play-set is one that offers strong play value, with various elements and a range of play capabilities,” Yuki concludes. “Toys also need to embrace and encourage imaginative play, as this is a crucial stage in a child’s growth and development.”


While the dolls and play-sets category is solid business for retailers, there are still ways they can further engage with parents in-store to grow sales. “Our dolls are very tactile so it is really important to make sure that customers can experience this as it will help them make their buying decision,” says Orange Tree Toys’ Mike. “They look very luxurious but they have to be accessible as well as visible so the customer can experience the whole product and that it can be really appreciated. “I think it is also important to offer choice in terms of character and price points, so it is worth selecting three or four characters as a minimum starting point, although I appreciate this will always be governed by the space available.” EPOCH making toys’ Yuki believes that giving parents some extra guidance on the merits of different toys is really useful. She says: “The category has become so popular it can be quite overwhelming and hard for a customer to decide which toy in particular would be best for their child. “Highlighting which toys have a good play pattern and values of encouraging imaginative play would also help parents to know how they’d be beneficial for their child.”


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For more information please contact: Peter Shaw:




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Inset: There is real synergy between Hunter and Peppa Pig, says Rebecca Harvey.



aunching back in July, the partnership between eOne’s Peppa Pig and Hunter is one which makes perfect sense. We all know how much the preschool character loves jumping in muddy puddles, while the creative director of Hunter – Alasdhair Willis – has said that: “at the core of a great Hunter experience is fun, adventure and preferably a muddy puddle”. “There is real synergy between Hunter and Peppa Pig,” Rebecca Harvey, evp global marketing, eOne Family & Brands, tells PPS. “The Britishness of both brands is something that was really appealing for both of us. Hunter also shares the commitment to quality and product solutions that add value to everyday life of children, families and parents.” Rebecca continues: “One of the great things about the partnership for me is the fact the brand,

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marketing, licensing and partnership teams at eOne came together to make it happen. It was a massive team effort.” The four pieces in the collection – the Original Kids and First Classic Pull On boots, kids’ backpack and Bubble Umbrella – feature Peppa Pig and her little brother George in a distinctive muddy puddle camo pattern in three colourways. Ranging from £30 to £45, the collection is aimed at children aged two – six years old and is available in the UK,

Left: Peppa herself was on hand to help celebrate the launch. Below: Branding included eyecatching window takeovers.



Inspired by both brands’ shared love of jumping in muddy puddles and thirst for adventure, eOne’s collaboration with Hunter has been just one of the highlights of Peppa Pig’s 15th anniversary in the UK and Australia. PPS finds out more about the partnership. US, Japan, Germany, Switzerland, Austria, Scandinavia, France and Italy. Hunter celebrated the launch of the limited edition collection with a series of special in-store events held across its key flagship sites in London’s Regent Street and Yorkdale Mall in Toronto, in addition to Saks Fifth Avenue in New York. A day festival and Peppa Pig-themed entertainment for families included costumer character appearances, photo opportunities, face painting and balloon modellers. Anchoring the launch in-store, Hunter x Peppa Pig branding included window takeovers, backdrops and prominent product displays (which remained throughout the summer). Online and social media support backed the launch of the range, while it also generated several national news stories. Moving forward, Rebecca explains that these kind of collaborations are hugely important to the brand. “Peppa is often referenced as an evergreen and these partnerships are really important as continuing evidence that she is a true evergreen,” she says. “Peppa is a massive part of the national consciousness and I believe we can continue to reach higher critical mass than we have done even so far. Peppa needs to continue to stay relevant and these partnerships are part of that.” Rebecca continues: “These collaborations will be a huge focus more and more for us for Peppa… we’re already talking about the next five years to the 20th anniversary and then the five after that. “That long range plan will definitely be looking for more of these kinds of collaborations and partnerships.”


10/09/2019 11:56

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Got Milk?

With feeding taking up so much of a parent’s time in the first six months of their child’s life, it’s no surprise that the sector remains robust in the face of what is currently a difficult retail landscape. PPS spoke to a few experts in the sector to find out more.


onversations around feeding are almost constant in the early days of a baby’s life – in fact, if a parent isn’t talking about how their child is feeding, then the chances are they’re doing the mental calculations instead (‘A 15-minute feed should be enough to get us through the big shop, but I can’t be sure, so...’) Of course, companies who specialise in early feeding understand all of these concerns, in addition to the ongoing breast/bottle/both conversations which are still taking place in front rooms, delivery suites and breastfeeding clinics up and down the country. Whichever method has been chosen, suppliers are keen to ensure that parents are able to source all the necessary products, equipment and accessories they need so that all feeds – even the 3am one – are as simple and stressfree as possible. According to Fiona-Jane Kenworthy, marketing manager for Dr Brown’s, the early feeding sector is continuing to perform well, with parents focusing on buying products which specifically meet their needs.

Above: Caption caption lovely nice captions, here and here and here. I love a good caption. Captions make me happy.

“There have been a number of product launches following trends within this category,” she says, “but these days consumers are very savvy and will only accept a new product which has a proven benefit – no one is interested in gimmicks!” Fiona Jane points out that a key focus at the moment is anti-colic vent systems. “Bottle-feeding parents are realising that prevention is better than cure,” she explains. “They are also realising that it’s important to choose a bottle brand which has been recommended by a health professional and is clinically proven to ‘do what it says on the tin’ - not just the cheapest on the market!” Dr Brown’s has also redesigned its teats in line with the latest research,

Right: Vital Baby’s innovative Nurture pro UV steriliser and dryer dry-disinfects without the need for chemicals, heat, steam or sterilising solution.


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creating a contoured breast shape which helps baby to latch on easily. “There is a misconception that babies may not accept different teats and different brands but these fears are often unfounded,” states Fiona. “Our new design has been robustly researched and trialled for acceptance level of the teat to give parents the reassurance they seek.” This August saw the launch of the brand new Dr Brown’s Options+ range. The bottles still have the same unique anti-colic properties and are the only 100% vacuum-free bottle on the market, but they have now been improved to include a new breast-shaped teat made from soft silicone to facilitate easier feeding as well as simpler transitional feeding between breast and bottle. “We are overwhelmed by the positive response not only from retailers but from parents themselves,” says Fiona, pointing out that Dr Brown’s consistently innovates and adds to its range. “We understand that established brand names with a strong heritage are extremely important to parents and trust is key.” Over at Vital Baby, director Dean Tollman is equally positive. “Innovation means the category has performed well,” he says, “with multi-purpose products becoming particularly 

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WHAT’S NEW FEEDING LANSINOH Lansinoh washable nursing pads are ultra-absorbent, super-soft and thanks to their contoured tear drop shape with non-slip edge, they offer a snug and comfortable fit for maximum protection against leaks. Environmentally friendly, the pads feature an advanced 3-layer protection technology with a natural bamboo viscose blend at the core for fast absorption. The waterproof outer layer ensures mum stays dry, day and night. The pads are also up to nine times more absorbent than comparable products and a great hospital bag essential. Tel: 0113 205 4203 Web:

MILTON Cleaning babies’ feeding equipment properly can be a cause of great anxiety to parents but not anymore, thanks to the new eco-friendly, biodegradable Milton Baby Bottle Cleaner, specifically developed to remove milk residue. Made with 100% plant based cleaning agents, the Milton Baby Bottle Cleaner ensures thorough cleaning of babies feeding equipment before sterilising. Tel: 0800 097 5606

VITAL BABY Vital Baby’s innovative Nurture pro UV steriliser & dryer dry-disinfects without the need for chemicals, heat, steam or sterilising solution, giving parents extra peace of mind.  Effective and easy to use, using only UV light from special LEDs, the UV steriliser has been designed to kill 99.9% of bacteria to keep baby healthy and happy.  It has a very low power consumption compared to traditional electric steam sterilisers, plus there are no chemicals required so there is no need to empty used liquids down the drain and into waterways.  It can be used to sterilise most items including bottles and accessories, teethers and soothers, toys, cosmetic products and even mobile phones. Tel: 0700 4 222437

DR BROWN The new Dr. Brown’s Options+ range gives baby an even better bottle feeding experience than before. Clinically proven to reduce the symptoms of colic, the Dr Brown’s Options + range are still the only 100% vacuum free bottle on the market and breast-like shape teat that helps baby properly latch for a more natural bottle feeding experience. It’s perfect for babies who are switching from breast to bottle and back again. Tel: 01538 399541


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FEEL THE HEAT One of the challenges faced by any parent using a bottle to feed their child is getting the milk to the right temperature – neither stony cold nor scalding hot. For Henrik Schneider, one of the founders for new company Milkymeter, the frustration over the problem of over- or under-heating his daughter’s bottle was enough to spark the idea of creating a product that would make life easier for parents struggling to make a baby bottle at the right temperature. A clever gadget, Milkymeter is just 15cm long and simply tells parents when the milk is ready for baby to drink – and it does this from inside the bottle as it warms in the microwave.

popular. Parents are busy and have less time, so want products that are easy, convenient and give them options.” The early feeding market has seen some interesting changes over the last few years, with Dean pointing out that advances in technology have given parents the option of doing everyday things in a better, more efficient way and have led to a number of new brands entering the market. “The constant innovation and opportunity to upsell means that it is important for retailers to ensure that customers are educated about these new products and brands,” he says. “The feeding category offers retailers something a bit different which drives footfall. They look for quality, innovative and safe products at an affordable price, which is what we strive for.” Vital Baby has recently launched its new Nurture bottle and breastfeeding range, which includes ‘breast-like’ bottles and teats, a Flexcone electric pump and a Pro UV steriliser and dryer which dry-disinfects using UV light, meaning there is no need for chemicals, heat or steam. “The Pro UV steriliser is easily our hero

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product this year,” says Dean. “It gives parents extra peace of mind and is effective and easy to use.” The clever eco-friendly steriliser kills 99.9% of bacteria and can also be used to clean other items such as teethers and soothers, toys, cosmetic products and even mobile phones. “We focus on products which offer quality, versatility, longevity, durability and long-term value,” says Dean, “and I’m pleased to say that our new innovations have performed well, inline with, or have Above: Milkymeter exceeded our gives real-time expectations.” information on While the temperature development, so that retailers have to parents can stop the remain aware microwave at exactly of what brands the right time. are doing, the brands themselves are looking to meet the constant ever-changing needs of parents such as usability, convenience, function, and quick and easy-to-use products. As managing director at breastfeeding brand Medela, Paul Furlong knows a thing or two about making sure companies offer exactly what parents want. “Customers appear to be even more price-conscious than they were previously and I would suggest much more research is taking place before a purchase is made,” he says. “Across the breastfeeding market as a whole there has not been an enormous change in the way the market has performed – other than of course the now familiar move online. There is no doubt that e-commerce has lowered the traditional barriers to


entry, but this has also meant that there have been a number of new launches which then often disappear within a matter of months.” Medela, of course, is no such brand, having establishing a line of trust with parents since the early 1960s. This, coupled with the care it takes over continually building its relationship with parents, has seen the brand firmly establish itself in the driving seat for breastfeeding accessories and purchases. “Brand new for 2019, the new Freestyle Flex shield is a real step forward in terms of comfort for mums,” says Paul. “Alongside the traditional reliable performance of the Medela pumps mums can achieve as much as 11% more milk in the same time and we know they will love its quiet performance and modern design.” The new Freestyle Flex is Medela’s first new pump for several years. Combining the latest in design, comfort and performance, it will be launched in October 2019. A critical category for the nursery and preschool market, the early feeding sector gives brands an ideal opportunity to connect with parents early in their exciting journey of parenthood, which – research shows – can be key to brand loyalty later on. Regardless of which method of feeding is being used, or what issue needs to be addressed, parents can rest assured that there’s a product out there to make feeding the peaceful, enjoyable bonding experience it should be.

Below: Medela’s new Freestyle flex will be launched in October 2019 and is Medela first new pump for several years. Below left: The brand new Dr Brown’s Options+ range have been improved to include a new breastshaped teat made from soft silicone.


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UK: Freephone 0800 590 599 /

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Export Sales: +44 1427 619 799 /

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“Our own brand toys are top sellers including toy theatres, shadow boxes, kaleidoscopes, pop-up cards, music boxes and pop-up books.”


IN NUMBERS “I’ve been working with many suppliers and agents for over 20 years – Troussellier, Moulin Roty, Fiesta, House of Marbles… Our favourite new supplier is Lanka Kade for its reasonably priced fairtrade wooden toys for the under-threes and diverse range of dolls.”

Benjamin Pollock’s Toyshop has been selling toys and games for over 100 years. Based in London’s bustling Covent Garden, the store has many longstanding customers who remember the toys from childhood, as well as being in a prime position to take advantage of the tourist trade. PPS chats to the store’s Louise Heard about the figures behind its success.

“Anything with too much plastic.”


Above: The store offers gift inspiration across a variety of age groups.



“We change our window displays once a quarter to tie in with our podcast theme, #holdingupthequeue.”

“Theatre and puppets.”




Above: The store changes its window displays once a quarter.

“The best thing about being based in Covent Garden are the floral displays, the community, the international visitors and that there is always something going on.”


Simon and Raphael make up the regular team with Louise overseeing and an extended family with different skill sets of about 20.


Above: Benjamin Pollock’s Toyshop has been selling toys and games for over 100 years.

• “ Benjamin Pollock’s Toyshop is as big as two marquees in West End Live, Trafalgar Square (where we show every June) so that is actually very small!” • “Around 300 customers came in last Saturday which is a lot in a small space!” • Average spend per transaction is around £35.

Above: Dressed animal puppets from The Puppet Company are a top seller.


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Profile for Max Media Group

Progressive Preschool September October 2019  

Progressive Preschool September October 2019