Progressive Preschool: September/October 2023

The B2B Publication For Preschool Products and Retailers

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ISSUE 65 SEPT/OCT 2023

14/09/2023 14:08

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inspiring kids’ imaginations for 50 years IFC_PPS_Sept Oct 2023.indd 1

22/09/2023 18:34

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

LEADER

OCTOBER 2023

THIS MONTH Follow us at:

@Prog_Preschool

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

@Prog_Preschool

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will Above: The summer was a bit of a disappointment weather-wise. provide the very latest news, views, and analysis across the preschool Coupledproduct with the fact that consumers he summer months continue to be determined to have been something and retail sector.

T

Max Publishing Ltd, United House, PreschoolNews.net is the new online resource Road, for the preschool product and retail North London N7 9DP sector. From the publishers of Progressive Preschool Magazine and the organisers of T: 020 7700 6740 F: 020 7607 6411 the Progressive Preschool Awards, this new website and e-newsflash portal will www.max-publishing.co.uk provide the very latest news, views, and analysis across the preschool product and retail sector.

Copyright 2023. Whilst every effort has been made Launching with an unrivalled email to ensure theofinformation in this magazine was subscriber base 12,087 readers, a twice weekly newsflash will land correct at the time of going to press, the publishers directly in the inboxes of everyone in this fast-paced cannot acceptindustry. legal liability for any errors or A modern, easy to navigate omissions, nor can they accept responsibility for website will provide a central for the trade too, offering the resource standing of advertisers nor any organisation news, in-depth articles, an industry jobs board, retail digital issues of of contributors do not mentioned in analysis, the text.

Views Progressive Preschool, and much much more.

All advertising on the website is necessarily reflect those of the publishers. duplicated to each and every The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

ISSN 2515-8570

newsflash, giving advertisers huge visibility and direct impact to retail buyers.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

celebrated at the 11th annual Progressive Preschool Awards. The Preschoolnews.net is published by preschool sector experts… finalists are excitedly awaiting the results, and we are really looking forward to coming together to honour the achievements of you all, and have a good old catch up at the same time.

As always, our industry remains positive in the face of adversity and continues to push forward. Let’s continue to join together and see 2023 out with a bang.

ADVERTISING AND COMMERCIAL:

EDITORIAL AND CONTENT:

Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

celebrate events like Christmas, there of a disappointment has been a renewed focus on quality weather-wise in the productsemail with additional benefits, at UK, with just a shortwith burst of Launching anheat unrivalled keen prices, in a bid to counteract the in early September as schools subscriber base of 12,087pressures readers, facedaby families. Not an returned. Unfortunately, coupled easy task when with twice the continuing cost-of-living weekly newsflash will land taking into account the suppliers are facing too. crisis, this has led to a drop in directly in the inboxes ofdifficulties everyone Such innovation will also be seen footfall for August of 0.9% yearacross the board at the upcoming on-year, according to the British in this fast-paced industry.

Harrogate International Nursery Fair Retail Consortium.

A modern, easy to navigate (15-17 October), which has garnered It’s not all doom and gloom, its usual support from returning and however, as retail sales rise at an a central website willdid provide The Progressive new exhibitors across the board. annual rate of 4.1% during the month Preschool Team resource for the trade too, offering And looking ahead to November, of August, according to the BRCSamantha Loveday, Rob Willis, all of the new product innovation KPMGnews, figures. in-depth Despite the overall rise, an articles, industry Katie Roberts-Mason and throughout the last year will be though, the BRC found non-food sales Jo Cassidy. jobs board, retail analysis, digital issues of dropped 0.2% on a total basis during the three months to August.

Progressive Preschool, and much much more.

All advertising on the website is We knew this time last year that we duplicated to each and every were in for a tough time ahead, so the newsThe is not magazine unexpected, butand equallyawards do a great job in newsflash, giving advertisers not welcome as the prolonged effects joining the dots between toy, nursery, gift, huge visibility and direct impact of the economic pressures are felt.

Asapparel, we head intopublishing, Q4, however, and of course licensing to retail buyers. suppliers in the toy industry have told and this digital offering will further enhance us they are quietly confident ahead position asperiod. a trade media partner that of theour Christmas shopping PreschoolNews.net is published

offers a tangible response to advertising investment.

Right: Last years Progressive Preschool Awards winners take to the stage. This year's event is on 14 November.

by preschool sector experts, for preschool trade experts.

For the latest news visit PreschoolNews.net

03 ADVERTISING AND COMMERCIAL:

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EDITORIAL AND CONTENT: 22/09/2023 18:38

FIND THE RIGHT PARTNERS FOR YOUR NEXT LICENSING DEAL

4-6 October ExCeL London

brandlicensing.eu

OFFICIAL PUBLICATION

04_PPS_Sept Oct 2023.indd 1

23/09/2023 13:39

CONTENTS

WHAT'S INSIDE

Meet The Team

Rob Willis robw@max-publishing.co.uk

41 Samantha Loveday saml@max-publishing.co.uk

29

23 07 News The latest updates from across the preschool industry.

Jo Cassidy joc@max-publishing.co.uk

focus 37 In Babystyle

13 GfK A look at the total baby care

Focus: 39 Event Brand Licensing Europe. PPS

Roundtable 16 Industry Five senior executives look

Licensing 41 Preschool Special

market performance and trends around multipack sizes.

ahead at the all-important golden quarter.

Look Ahead to the 49 AProgressive Preschool

Big Interview 20 The iCandy

Awards

23 Harrogate International

bébélephant, discusses speaking to inventors, the changing retail landscape, and the importance of IT support.

Nursery Fair,

focus 29 In BabyBjörn

31 Nursery Fair Exhibitors showcase their new products/ranges.

Katie Roberts-Mason katierm@max-publishing.co.uk

Profile 65 Executive Elliot Bishop, Director of

Show Preview

What’s New

chats to Event Director Ella Haynes

Retailer in Numbers: Learn 67 More About Boos Toy

Shop, an independent store in Poundbury, Dorset

Gary Freeman garyf@thisismethod.co.uk

For the latest news visit PreschoolNews.net

05 05_Contents.indd 1

23/09/2023 13:43

Harrogate International

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15th - 17th October 2023

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Email: adrian@nurseryfair.com Tel: 01902 880906

PPS SUPPLEMENT AUGUST 23 - DRAFT.indd 1 06_PPS_Sept Oct 2023.indd 1

03/08/2023 14:14:19 22/09/2023 17:49

NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

Toy industry positive ahead of Q4, despite economic challenges

K

ey toy suppliers have told PPS that they are optimistic about sales ahead of the golden quarter.

As we head into the all-important fourth quarter, suppliers are hopeful that consumers will still embrace Christmas. Phil Cassidy, md at Casdon, said: “Consumers continue to celebrate big events such as birthdays and Christmas every year, however, we’ve certainly seen consumers become savvier and while they may not necessarily be eliminating gifts completely, they’re being more considerate when making purchase decisions.

“We pride ourselves on the quality of our products. I truly believe this will land us in good stead as we enter the golden quarter.”

Alys Dawson, director of product, creative and marketing services, Rainbow Designs, agreed: “We have high expectations for Q4, but we will

all be a little naïve to think the costof-living crisis won’t have any effect. However, Christmas is all about the children, and potentially the toy market is likely to take less of a hit than other gifting sectors.”

Manufacturers with a strong value for money offering are still expecting consumers to spend on children for Christmas. Clare Rix, brand and licensing director at Sambro, explained: “In many ways, the toy industry can be reasonably robust despite the squeeze on the consumer’s disposable income, but where parents and gift-givers are looking to save, Sambro’s great value, yet quality ranges, fit the bill perfectly.”

As consumers are forced to reconsider where their disposable income is spent, quality toys become more important. Rebecca Lazarus, UK marketing manager, VTech, commented: “We anticipate a mix of challenges and opportunities. Given the broader economic indicators and the

Above: (l-r) Lindsay Hardy, marketing director, Trends UK; Rebecca Lazarus, UK marketing manager, Vtech; Phil Cassidy, md, Casdon; Clare Rix, brand and licensing director, Sambro; Alys Dawson, director of product, creative and marketing services, Rainbow Designs.

ongoing cost-of-living crisis, it is realistic to expect that consumer-spending patterns may be affected.

“More than ever consumers want to buy high quality toys, from a reputable brand like VTech and LeapFrog, that have added value with the electronics and an educational element.”

It is also expected that parents and gift givers will focus on ranges with added value this year. Lindsay Hardy, marketing director, Trends UK, expanded: “STEM and ELA products continue to be popular. When money is tight, families value toys that are sensibly priced and have additional benefits, such as child-friendly learning skills.”

The countdown to Harrogate International Nursery Fair begins With the annual Harrogate show just weeks away, the final plans are being put into place before the nursery industry comes together for the International Nursery Fair.

Incorporating five halls of the Harrogate Convention Centre, over 110 exhibitors and more than 200 brands will be on display from 15-17 October.

Adrian Sneyd, show organiser, commented: “After a hugely successful show in 2022, we are delighted that Harrogate International Nursery Fair continues its momentum and once again we will be presenting a bumper event in October 2023.

“As well as the majority of favourite

returning brands we are delighted to welcome over 40 exhibitors which are new to the show. This, together with the promise of numerous new products launches, pretty much guarantees that visitors attending will find everything they need fill their shelves for the coming year.”

Organisers have also confirmed that the popular after show party will return in 2023 on the evening of Sunday 15 October from 17.30 to 21.00 for both exhibitors and visitors.

Guests at the Royal Hall will be offered complementary drinks and a finger buffet until 19.30 and a paid bar will then commence until 20.30.

A live jazz band will be in attendance and each guest will receive a voucher to exchange for free chips to play on the casino tables, with a prize for the person who can win the most in the time allowed.

Below: The Harrogate International Nursery Fair will play host to over 110 exhibitors at the 2023 show.

For the latest news visit PreschoolNews.net

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22/09/2023 19:48

NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

Sponsors back the Progressive Preschool Awards

I

t’s only just over a month to go until the Progressive Preschool Awards ceremony at The Royal Lancaster London, and sponsors have been extolling the virtues of the event.

The glittering event, which is in its 11th year, will take place on Tuesday 14 November, when the winners across the product and retail categories will be announced. The kind sponsors of the awards have been opening up about why they support the awards.

Melanie Beer, group licensing director, Amscan, told PPS: “Amscan, part of The Wonder Group, are delighted to sponsor such a prestigious event in the preschool industry. As a keen sponsor for many years now, it has been great to witness the development of brands and products alike within the preschool category, as well as also being nominated for a few along the way.

“This year has been jam-packed with

not only new licences to the preschool world, but many anniversaries of favourite characters too, leading to not only some incredible product development, but some fantastic retail activations alongside them; all within the diverse portfolio covered by the awards. We are looking forward to seeing everyone there on 14 November. Congratulations to all nominees.”

John Taylor, vp Northern Europe, WildBrain CPLG, said: “Part of what makes the preschool product, licensing and retail sector so exciting is that it never stops evolving. We are delighted to support the Progressive Preschool Awards this year in their 11th year. I am really looking forward to witnessing the sheer range of creativity and innovation on display in each and every one of the award categories.”

Jane Pavia-Davis, md at Vista Public Relations, commented: “The awards are an opportunity to come together and

celebrate the very best in our industry, so we’re incredibly proud to be part of enabling that. The day is always masses of fun, catching up with everyone and celebrating together.”

Anita Majhu, head of licensing at BBC Studios, said: "We are really proud to be sponsors of the Progressive Preschool Awards. This industry is always looking forward and it is so rich with amazing content, talent and new ideas that it is great to be able to recognise those that stood out this year.”

Anthony Temple, md at Rainbow Designs, concluded: “As long-term sponsors of the Best Mixed Retailer of Preschool Products category, it is an honour to be part of this event that supports and rewards the retailers that make the preschool category such a strong, creative and dynamic part of the toy industry.”

Hasbro, Natural History Museum and Peppa Pig join forces Hasbro has teamed up with the Natural History Museum to release a new line of clothing and merchandise inspired

by Peppa Pig – exclusive to F&F at Tesco in the UK. Inspired by Peppa’s ethos of encouraging children to jump in together and explore the world, each item in the collection features Peppa and George in a science or nature design.

“As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure and a love of learning,” said Marianne James, vp EMEA and Asia, licensed consumer products at Hasbro. “By bringing two award-winning and powerful brands together for this adorable collection at a British retailer, we’ve created something truly special for everyone’s favourite pig in her home market.”

The collaboration comes on the heels of a co-branded experience in which Hasbro and the Natural History Museum transformed one of the Museum’s shops into Peppa Pig’s Discovery Playroom.

Natalie Ackerman, senior licensing manager at F&F Tesco, offered: “We have worked hard with our key partners Hasbro and Natural History Museum to bring to life a range of sustainable clothing using characters that our customers love.

“We are passionate about bringing our licences to life and have developed a product range that educates our customers through factual graphics and assets as well as incorporating into our branding.”

Left: The collaboration is inspired by Peppa’s ethos of encouraging children to jump in together and explore the world around them.

For the latest news visit PreschoolNews.net

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NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

Toy Fair 2024 exhibition space sells out

T

oy Fair 2024 sold out last month and will expand into the Upper West Hall to accommodate the growing demand for space.

The UK’s largest toy, game and hobby trade show – which will be celebrating its 70th anniversary in 2024 – will

take place at Olympia London from the 23-25 January 2024. More than 200 exhibiting companies will be occupying the Grand and National halls on both levels – and now also part of the Upper West Hall.

Majen Immink, BTHA’s director of Toy Fair, said: “To be able to expand into the Upper West Hall to accommodate the growing demand for space on top of an extremely high returnee rate speaks volumes for the strength of the show and Left: Toy Fair is celebrating its 70th anniversary in 2024. around them.

the importance and value the industry places on it.

“It’s a fantastic achievement to have sold out of space with five months still to go. We have now opened up a waiting list and will endeavour to fulfil requests where possible. We very much look forward to supporting all our exhibitors over the coming months and preparing for another jam packed three days of successful business.”

Toy Fair TV will once again be on hand to capture exhibitors showcasing the thousands of products, while there will also be sneak previews of new themes and trends for 2024, plus exclusive on-site retail offers. The BTHA will also be conjuring up some nostalgia in celebration of the 70th anniversary.

Visitor registration can be done at toyfair.co.uk.

Snüz expands into the US The SnüzPod bedside crib is now available in a number of specialist boutiques across the US. One of the first bedside cribs to enter the UK market, Snüz has become a symbol of comfort and security and now American families can benefit from the product that has been chosen by over half a million parents for its excellence and meticulous quality.

Paul Maurice, product director and one of the original founders at Snüz, said: “After a hugely successful decade here in the UK, it felt like the right time to venture to the States.

Jumping across the pond to the US is an exciting step in expanding

our global reach to help even more parents get the good night’s sleep that all deserve.

“We are delighted with the retail presence we have secured for launch, with stunning boutique stores across America now stocking SnüzPod, as well as supporting sales with our brandnew ecommerce site, Snuz.com.

“Seeing Snüz up in lights on a billboard in Times Square today, was a truly pinch us moment for the whole team here

at Snüz, it has been a labour of love getting to this point, and now we look forward to seeing the response.”

Below: An advert for Snüz was displayed on a billboard in Times Square to celebrate the US launch.

For the latest news visit PreschoolNews.net

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23 RD - 25 TH JANUARY 2024 OLYMPIA LONDON Pre-register for your FREE visitor badge at toyfair.co.uk

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@ToyFairUK *Please note Toy Fair is unfortunately not open to the public* For more information on exhibition & sponsorship opportunities please email Rebecca@btha.co.uk For PR opportunities please email toyfair@retailpr.co

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15/09/2023 23:28 22/09/2023 18:05

RESEARCH GfK’s Emma Wade discusses the latest total Baby Care market performance and examines trends around multipack sizes.

BULK BUYING

F

or the six months to July 2023, the total market for Baby Care remained stable in terms of value versus the same period in 2022. At a topline level, total market value was up 1% which is 6% behind its position in 2019. Volume sales continued to decline, dropping 9% when comparing January to July 2023 to the same period last year.

Volume is now 26% behind 2019. The average price for a Baby Care product continued to rise, up 12% versus 2022.

Soothers, Teethers, Bottles and Teats are all product areas where we record a mix of sales of single items and packs with multiple items. Over the last seven months, volume has been declining across all pack sizes from a single item through to a pack containing 24 pieces. However, there are some sizes of multipacks that have seen more significant declines than others.

Packs sizes of four and five pieces experienced double-digit declines in both value and volume in the six months between January and July 2023 versus the same period last year. Packs of four dropped 24% in value and 44% in volume in the first six months of 2023. Packs of five posted steeper declines - down 85% in value and 75% in volume. Part of this drop for a four-pack may be attributed to the increasing price, as the average cost for the grew 35% year-on-year. This was the highest rate of growth we had tracked across all pack sizes.

SALES OF ONE, TWO AND THREE-PACKS Consumers have typically leaned towards two-packs when purchasing, making up 59% of value in 2023.

However, sales have been falling, and this trend has continued through this year with share value dropping 0.5%. It’s a different story for volume,

as two-packs account for 67% of share and have gained 0.6% on their performance from last year.

Single-pack items are the next biggest area in the market, and their share has remained stable from year to year in both value and volume terms. We have observed more volume and value moving towards three packs, with small gains in share this year. Sales of three-packs currently make up 14% of value and 8% of volume.

It may not be surprising that smaller pack sizes are more common, as consumers may only be looking to replace one or two items, due to loss or damage, outside of the first initial purchase to prepare for baby’s arrival. However, it also reflects trends seen in the wider market where consumers are buying less but at a higher value or premium. This is due to a number of reasons including the perception that premium products will be more durable and possibly more environmentally friendly. For example, we have seen a rise in glass baby bottles (+ 7% value) which are more commonly available in a single or a double pack, and have a typically higher average price than their plastic counterparts.

SMALLER PACKS SELL IN-STORE, LARGER SELL ONLINE AND FOR HIGHER VALUE When looking at purchasing trends in-store versus online, more value and volume of smaller/single packs are purchased in-store, while larger pack sizes are more popular online. 71% of the value of two-packs is bought instore and 64% of single-pack items. For four-packs, 77% of the value is taken online, and 85% of six-packs. This difference in purchase channel is also reflected in the value shares between different pack sizes when focused on one channel. For example, two-packs have a bigger value share in-store (67%) than online (45%).

Pricing trends are similar between pack sizes with nearly all having a higher average price online than instore, reflecting the bigger and more premium range that is available online.

However, four-packs are the only pack size where the online and in-store average price is the same.

For the remainder of the year, GfK expects the market to continue to decline in terms of volume and we predict value to start declining as well.

The average price looks set to carry on rising. Consumers will continue to buy less and move towards premium products and brands, but the purchase journey will take longer for premium products as purchases are more considered during the cost-ofliving crisis.

Bulk Buying Great Britain

Value Share – Pack Sizes

11%

11%

12%

14%

Growth -85%

24 12 8

57%

-24%

6 59%

59%

59%

5

8%

4 3

2 20%

19%

19%

19%

YTD 2020

YTD 2021

YTD 2022

YTD 2023

Source: GfK GB PoS Data. Data based on dates January 2023-July 2023. Product Groups: Soothers, Teethers, Bottles & Teats

-3%

1 -2%

© GfK

1

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INDUSTRY ROUNDTABLE

THE CHAMPIONSHIP ROUNDS PPS invites five senior executives – Lindsay Hardy, marketing director, Trends UK; Rebecca Lazarus, UK marketing manager, VTech; Phil Cassidy, managing director, Casdon; Clare Rix, brand and licensing director, Sambro; and Alys Dawson, director of product, creative and marketing services, Rainbow Designs - to discuss plans for their preschool toy ranges ahead of the all-important golden quarter, how they plan to support retailers during the period, and the changes in marketing in the run-up to Christmas.

Lindsay Hardy

Rebecca Lazarus

Phil Cassidy

HOW HAS 2023 BEEN FOR YOUR BUSINESS SO FAR? Lindsay: “We have had great success with our Paint Pop Paint Sticks range. We have expanded the range with new lines including Paint Pop Spin & Create and Paint Pop Paint Pens. We know from research that most parents love to see their children painting and making things - as long as setting up and clearing up isn’t time-consuming (and messy). The ‘Twist & Paint’ of Paint Pop, with no need for brushes or dirty water is a big hit with mums and children alike.”

Phil: “2023 continues to have its challenges, with consumers being more price conscious than ever due to the current cost-of-living crisis, they continue to make more considered decisions when it comes to spending. At Casdon, we pride ourselves on the quality of our products which sits in a real ‘sweet-spot’ in terms of RRP. I believe this has allowed us to stand out from the crowd in the current economic situation, with consumers seeking value for money.

“Role-play has been, and will continue to be, a vital component of children’s learning and development.

We currently hold seven of the top 10 bestselling role-play toys in the UK.” Clare: “It has been an exceptionally successful year and our product ranges have gone from strength to strength, driven by strong licensed categories such as plush, novelty

Clare Rix

Alys Dawson

toys, and arts and crafts. The redevelopment of our outdoor ranges and new categories such as stationery will further drive this growth into 2024.

“We have built long-standing, strong working relationships with our key licensors, Disney, Paramount, Hasbro and Mattel, meaning Sambro taps into the brand identity of every licence. We’ve expanded licences across own IP ranges too. The Barbie movie this year has created a buzz around the brand and driven interest and sales.”

Alys: “The current economic environment is not at all comfortable for people or businesses, but that said, the toy and nursery sector is a traditionally stable environment, and 2023 to date has been a good year for us, as we have continued to build on strong foundations from 2022, through the continuous love and support for our evergreen brands.”

Rebecca: “This year has certainly come with its challenges, but we are optimistic for the final quarter. We have some strong new autumn/winter launches which will help maintain our number one position as Infant and Toddler Manufacturer (Circana August 2023 YTD Sterling).”

WHAT ARE YOUR PRODUCT LAUNCH PLANS FOR Q4?

Rebecca: “In 2023, VTech and LeapFrog have launched more than 70 new lines, featuring product refreshes, innovative Left: Trends has expanded the Paint Pop Paint Sticks range with new lines including Paint Pop Spin & Create and Paint Pop Paint Pens.

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INDUSTRY ROUNDTABLE

Above: Casdon recently added the De’Longhi Barista Coffee machine to its De’Longhi range, expanding on the partnership between the two brands.

Above right: Rainbow Designs has a trio of new additions to The Adventures of Paddington best-selling preschool toy range that are now available.

additions to our core range and exciting new licences.

Retailers can now stock these items in preparation for Q4.

This includes the CoComelon Toot-Toot Drivers series, a fantastic fusion of the top toddler brand (*Circana, Full Year 2022, Toddler Figures/Play-sets & Acc, Value) and the leading Netflix kids show.”

Alys: “We have a trio of new additions to The Adventures of Paddington preschool toy range including the Paddington Dress Me Soft Toy, with four changeable outfits to dress up Paddington as a doctor, baker or magician. There is also the Adventures of Paddington Tea Set, that includes a Paddington Bear Soft Toy and 10-piece Tea Set, as well as the new Paddington Motorcycle and Side Car. “We also have the new Peter Rabbit and Paddington Bear Bedtime Cuddle Nightlights. These soft toys hold nightlights that provide a light pattern and nightlight, while playing a lullaby.

“Another classic character joining the Rainbow family in time for Q4 is the Bagpuss Yawning Soft Toy with sounds.”

Lindsay: “We have been very busy with new launches joining our ELAs in Peppa Pig, PAW Patrol plus Numberblocks and Alphablocks. We are introducing a new format in Alphablocks and Numberblocks Clip & Learn. These have a new way to play with clip-on sheets featuring a dozen activities which develop literacy or maths skills.

“In addition, we have launched a Learning Journey range of puzzles specifically designed for little hands to grasp and manipulate, all while exploring subjects like animals, familiar words and more. Made with cardboard mostly from recycled materials.”

Clare: “We have some fantastic ranges coming into market, including new Monster High lines such as the Ghoul Station cosmetics and accessories playset and Craft Coffin, the perfect pocket

money toy. Sambro’s newly launched Cosatto baby activity range is proving popular too, with themes including Mr Fox, Dragon Kingdom and Unicorn Land. Bops N Tops Marvel characters have proved a success, and Sambro’s Love & Hugs sees some new AW23 product lines featuring the Bath Bomb Maker and Super Soaper soap maker, among others.”

Phil: “As a brand, we continue to listen to our buyers and end-consumers to ensure we’re creating products which captivate children through play. Working closely with our licensors allows us to ensure our range is up to date and as close to ‘the real thing’ as their adult counterparts.

“The latest De’Longhi Coffee Machine by Casdon launched earlier this year and has been a huge success.

Featuring realistic sounds and functions, the machine is an exact replica of the adult machine, allowing children to follow along with their grown-ups’ routine.

“The Joseph Joseph range by Casdon expanded in July as well, with two brand new exciting and innovative lines, making the range our biggest licensed collection.”

HOW DO YOU PLAN TO SUPPORT RETAILERS DURING THE PERIOD? WHAT ARE YOUR MARKETING PLANS TO SUPPORT THE LAUNCHES? Phil: “For online retailers we’ve completed an overhaul of our lifestyle and product photography. We’ve developed new video assets and product descriptions which showcase our products and again help to highlight the multiple functions and features they hold.”

Clare: “Our largest retailers are based in the EU and we support them with tailored marketing campaigns driving the consumer to retail, both in-store and online.

We are currently working with targeted social media influencers driving to our key retailers.

“In the UK, we have numerous focused social media and Left: Sambro’s newly launched Cosatto baby activity range is proving popular, with themes including Mr Fox, Dragon Kingdom & Unicorn Land.

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Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

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INDUSTRY ROUNDTABLE influencer campaigns to support some of our key product lines at retail. We’re also running a series of consumer print adverts, as well as bespoke Mumsnet and Made for Mums takeovers, calling out our key retailers.”

Alys: “We are always striving to support our retailers to create in-store theatre, using FSDUs and POS materials to help attract attention, and explain the USPs and value of products. However, we are very aware that today’s consumer likes to research and therefore we are supporting in-store activities with digital marketing campaigns during Q4.”

Lindsay: “We work hard on very professional assets and content to help explain the features and benefits to parents.

There’s a lot to explain so pictures, videos, infographics etc all help a great deal.”

WHAT ARE YOUR MARKETING PLANS TO SUPPORT THE LAUNCHES? Rebecca: “VTech and Leapfrog have some exciting marketing plans for 2023, including a PR campaign for VTech Baby, to increase brand and product awareness. The campaign will reveal the magic of milestones and there will be a collaboration with a very current celebrity, which will create positive engagement with the target audience.”

Lindsay: “We are supporting our key launches with digital campaigns and social media activities.”

Phil: “We have recently appointed Carousel PR as our PR and social agency, so together we’re working on a host of activations, including influencer campaigns and celebrity and media partnerships to amplify this year’s launches.

“In addition to this, we are running digital media campaigns across various channels to further our brand awareness and of course drive conversion.”

Clare: “We tend to run targeted social media influencer campaigns. These campaigns can be delivered cost-effectively, while targeting a specific audience.”

IS TV ADVERTISING DURING Q4 STILL KEY, OR HAVE OTHER PLATFORMS NOW TAKEN OVER? Alys: “Creating product awareness and retail availability to deliver the pull off the ‘shelves’ will be forever important, in particular in Q4. However, for advertisers, the media platform range available continues to grow, with TV, to online and social media platforms, the choice is vast and the audiences continue to segment. However, this makes for more relevant, and therefore, cost-efficient targeting, so it is important to know your purchasing audience, and which platforms they can be reached on.”

Phil: “As we are all more digitally savvy than ever, consumers can now be reached through a number of different means - the key to success is more about creating content which engages, feels authentic and of course lands on the screen of the consumer who it's most relevant to.

“We are currently working with Carousel who have helped us enter the world of TikTok and Pinterest through our network of influencers across the platform, as well as Instagram. We have also been running digital media campaigns to drive awareness and conversion.”

Rebecca: “We are still using TV as part of our media

campaigns, with 15 campaigns for VTech and four for LeapFrog. Focussing on key moments throughout the day will enable us to reach our audience effectively.

“Having said that we are using digital and social platforms more than ever before. We know that 46% of children 7-9 access YouTube between one and five times a day (source: Youth TGI Age 7-19 Survey Spring 2023), so we will reach children in brand safe and contextually relevant environments online. As parents spend a lot of time on social media, it is crucial we have a presence on all these platforms, with engaging content.”

WHAT ARE YOUR EXPECTATIONS FOR THE PERIOD? ARE YOU EXPECTING THE COST-OF-LIVING CRISIS TO IMPACT THE GOLDEN QUARTER? Clare: “In many ways, the toy industry can be reasonably robust despite the squeeze on the consumer’s disposable income, but where parents and gift-givers are looking to save, Sambro’s great value, yet quality ranges, fit the bill perfectly.”

Rebecca: “We anticipate a mix of challenges and opportunities. Given the broader economic indicators and the ongoing cost-of-living crisis, it is realistic to expect that consumer-spending patterns may be affected.

“More than ever consumers want to buy high quality toys, from a reputable brand like VTech and LeapFrog, that have added value with the electronics and an educational element.”

Lindsay: “STEM and ELA products continue to be popular.

When money is tight, families value toys that are sensibly priced and have additional benefits, such as child-friendly learning skills.”

Phil: “Consumers continue to celebrate big events such as birthdays and Christmas every year, however, we’ve certainly seen consumers become savvier and while they may not necessarily be eliminating gifts completely, they’re being more considerate when making purchase decisions.

“We pride ourselves on the quality of our products. I truly believe this will land us in good stead as we enter the golden quarter.”

Alys: “We have high expectations for Q4 but we will all be a little naïve to think the cost-of-living crisis won’t have any effect. However, Christmas is all about the children, and potentially the toy market is likely to take less of a hit than other gifting sectors.”

Inset: Toddlers can feed Vtech’s Chomp-Along Dinonine colourful food pieces to learn numbers, colours and foods and the buttons on his back introduce his feelings.

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THE BIG INTERVIEW

Inset: iCandy has its roots in London’s Art Deco fashion design and manufacturing scene – founded by Rachel and Charles Appel, the company was originally known as ‘SCS’, (London) crafting tailor-made motor accessories.

90 YEARS

OF iCANDY British brand and family business, iCandy, is now in its fourth generation and is celebrating an incredible 90 years in business in 2023. Progressive Preschool sits down with joint ceo, Bradley Appel, to find out the key to longevity in the nursery business, and what the brand is doing to celebrate the milestone.

90

years is an impressive milestone for any business to reach. iCandy is currently run by brothers Bradley and Warren Appel and has not only survived to being 90, but positively thrived, with multiple award wins, a strong retail base, celebrity fans and a thriving export business.

Joint ceo Bradley Appel reveals the key to the company’s success: “As a family business with a heritage going back 90 years,

I firmly believe that the key to our success has been our ability to constantly reinvest, reinvent ourselves and innovate time and time again.

“Since taking over the reins of the business 45 years ago (halfway through our 90 year pedigree), along with my brother, Warren, we have transformed the family fashion design and manufacturing Right: Warren and Bradley Appel have been at the iCandy helm for 45 of its 90 years.

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THE BIG INTERVIEW Left: iCandy is celebrating its 90th anniversary in 2023.

company business into a global brand of safe, reliable and innovative infant transport.

“We are incredibly proud of the fact that the iCandy name is synonymous with British style and security and is flying the flag for ‘brand Britain’ worldwide.”

The Appel brothers were born into manufacturing, fostering their passion for the business throughout their childhood.

Bradley remembers: “We spent school holidays learning many of our skills at the cutting tables and the sewing machines of our grandfather’s business, SCS (London) Limited, carrying bales of cloth off lorries from Italy and helping with the deliveries.

“It is this hands on experience of British design quality and manufacturing expertise that is the thread running through every single iCandy product to this day.”

Focus is also key, says Bradley: “iCandy has uniquely been owned and directed in the UK by the Appel family for 90 years, and we are now proudly in its fourth generation. Alongside our extended iCandy family and esteemed network of retailers, we remain completely focused on the best of British craftsmanship; designing and engineering innovative and quality products.”

While very much a family affair, iCandy’s team is also a key part of its longevity and Bradley and Warren work hard to ensure the team is the best it can be. Bradley expands: “We prioritise the recruitment of top talent, offering continuous development opportunities, fostering open communication,

promoting a healthy work-life balance, and recognising outstanding contributions.

“Our commitment to a positive and inclusive company culture, leadership development, and regular performance evaluations, ensures that our team is aligned with our company's success. As a family business whose business is families, we firmly believe that our people are as crucial as our products.”

And all of that extended family will be part of the celebrations of the company’s 90th year. “We are celebrating this milestone with our iCandy family at a summer garden party at iCandy HQ ,” Bradley tells us. “This will be a lovely day for everyone to take some time off work, relax, play games and mingle.

“We will also be joined by our retailers to raise a glass in celebration on our stand at the Harrogate International Nursery Fair this year.” iCandy may be 90 years in, but the drive, determination and focus is evident in its plans for the coming year. Bradley explains: “The next year for iCandy is extremely exciting with a number of product launches that we have been working very hard on as a team; we can’t wait to showcase these to our iCandy family and network of loyal distributers.

“In addition, we will also be exclusively unveiling the revolutionary iCandy Halo child car safety seat range after offering visitors to Harrogate a first look back in 2022. Having poured our passion and years of expertise into this range, we are incredibly proud to be able to offer complete iCandy travel systems from 2023 with the launch of Halo. We first started creating car seats in the 1980s.”

There’s plenty planned outside of products too. “We also recently re-launched our iCandy Recommends platform, which aims to provide expectant or new parents with independent reviews and recommendations on a range of nursery products and services,” says Bradley.

“Reviewers are provided with purchased items to test and use in their everyday lives in order to provide genuine, non-biased reviews that support families in their decision making.

“We hope to support new and independent companies and individuals wishing to pitch innovative product design concepts within the nursery sector – watch this space.” iCandy will be exhibiting at Harrogate International Nursery Fair on Stand C1 – pop by and wish them a happy birthday.

Below: iCandy believes its team is as important as its products.

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R

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SHOW PREVIEW: HARROGATE INTERNATIONAL NURSERY FAIR

FUN OF

THE FAIR It’s that time of year again for the preschool industry to head to Harrogate and converge at the International Nursery Fair from 15-17 October, 2023. PPS finds out what’s in store this year.

W

ith five halls housing over 110 exhibitors, of which more than 40 are new to the show, it’s easy to see why Harrogate International Nursery Fair is such a popular date in the preschool calendar.

For 2023, there have been some further improvements to the layout of the show. Adrian Sneyd, show organiser, explains: “For the first time, the ‘new’ Hall Q will also feature its own direct entrance into the fair before leading naturally through to the four other halls. This will help give a focus for visitors to be able to target new brands and products more easily.”

This year’s show will also see the return of the popular after-show party on Sunday 13 October. In the Royal Hall, everyone will receive a voucher to exchange for free chips to play on the casino tables. The doors to the party open at 17:30, with a finger buffet and free bar until 19:30, and a paid bar until 20:30. A live jazz band will also provide music throughout the evening.

One of the returning exhibitors is

Above: Ickle Bubba will offer a sneak peek of a new travel system and home offering. Visitors will also see the latest addition to the stroller family – the Aries.

Right: Allison Baby is not giving away its new launches – only visitors to the stand will find out.

Below: Halilit’s new Jellystone Designs range offers a compact collection of baby aids and sensory toys designed to develop early motor and cognitive skills.

Ickle Bubble. Sam Tyack, head of sales, tells us why the company is returning to exhibit in 2023: “Following the success of the past few years at Harrogate, we want to keep up the momentum and showcase how Ickle Bubba has evolved yet again in such a short space of time.”

He continues: “I’m looking forward to introducing our brandnew sales team. Wholesale partners and prospective customers can expect to discover a retail-focussed team with a different energy and who are dedicated to ensuring our brand is given the best chance to succeed with our amazing wholesale partners.”

Carey Devine, head of sales at Green Sheep Group is looking forward to celebrating the past

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visit the

home of sleep Discover a world of slumber brought to you by the Green Sheep Group family, Snüz & The Little Green Sheep.

Harrogate International Nursery Fair. Hall 5, Stand C. trade@greensheepgroup.co.uk snuz.co.uk | thelittlegreensheep.co.uk

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SHOW PREVIEW: HARROGATE INTERNATIONAL NURSERY FAIR

Above: The Harrogate International Nursery Fair is a key date in the preschool calendar.

Above right: The opportunity to network with the whole industry is one of the main attractions of the show.

Right: There are new literacy born characters joining the Rainbow Designs family this year, including Maisy and Gerald from Giraffes Can’t Dance.

Below right: Green Sheep Group has been investing in its brands to build stronger connections with consumers.

year with partners at the show. She says: “Harrogate is not only a great opportunity for us to showcase our brands, it’s a great place for us to network with our peers and our retail partners. After five months of consecutive growth and with a pipeline filled with exciting innovations for the future, we’re excited to celebrate our achievements with our peers and partners.”

Jamie Jillard, head of marketing at the company, explains what visitors can expect on the stand: “From branded retail display kits to enhance our product showcases in-store, to new product collections and exciting updates on more innovation coming in 2024, Green Sheep Group are not to be missed this year.”

The show fits Rainbow Designs’ offering perfectly. Alys Dawson, director of product, creative and marketing services expands: “Our product formats include My First Toys, comforters, rattles, activity toys and baby gift sets, through to classic early years wooden toys, such as pull alongs and shape puzzles, so Harrogate is the perfect event to be showcasing our ranges to retailers that specialise in the nursery marketplace.

“We are really looking forward to showcasing both our new launches and core ranges to our retailers, catching up with our buyers, and importantly, meeting and opening new accounts.”

For Allison Baby, the networking opportunity is combined with the

chance to get a market overview, while also being great timing for new launches. Damon Marriott, head of product management, tells us: “The

Harrogate show is always a great opportunity for us to meet with our retailers face-to-face. It gives them the chance to meet the whole team and allows us the chance to talk about our plans for the following year. It’s also a great time for us to show new launch items and the latest fashions that we will be releasing into our ranges.

“It’s always a great opportunity to see what other brands have been working on and it’s a brilliant way to connect with colleagues from all aspects of business,” he continues.

“We have some great innovation that we are due to launch and we are very excited to share that with everyone at the show – but we can’t give the game away that easily.”

For Halilit, the show’s audience is the main pull. Amy Wildman, sales and marketing director, furthers: “Harrogate Nursery Fair focuses on a specialised market which is a perfect match for our products. Our baby toy and gifting ranges such as Taf Toys are perfect add-on purchases for parents whilst purchasing their prams and car seats etc, and so being able to showcase these in front of the buying teams and owners of nursery stores is a great opportunity for us.”

Whatever the reason, everyone is ready and raring to go to the Harrogate show this year. We’ll see you there.

OUR FAVOURITE THINGS Amy: “Harrogate Nursery Fair offers a focused environment where we can meet with a number of key customers across the three days. The show has a unique atmosphere which is very welcoming and positive and the organisers are great to work with, as is the nursery industry in general.”

Damon: “It’s great to be able to have all of these amazing brands meeting with their retailers in a more local setting. A lot of trade shows are overseas, so to have this standard in our own country is amazing. We always see familiar faces as well, so it feels like catching up with friends, as well as being an ideal forum for making new connections.”

Alys: “Harrogate is a well organised event held at a great venue, that entices and delivers key retailers and buyers from nationals to independents for the nursery industry. It offers a great opportunity to be able to present the products faceto-face to retailers and get the instant ‘ahh factor’ feedback when they have a cuddle with our super soft and tactile products, a factor that cannot be achieved with online marketing.”

Carey: “There are so many aspects of Harrogate that we love, it really is the industry event of the year. For me, it is product and people. Connecting and reconnecting with current partners and future partners, creating future plans for profitable, mutual growth. I love the buzz the Harrogate show creates.”

Sam: “It’s hard to have one favourite thing about the show. All in all, it’s the people. Catching up with old friends in a wonderful part of the world. And of course, you can’t have Harrogate without the noise in Christies as the industry descends each evening to celebrate another great day of trading.”

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BABYBJÖRN

BOUNCING INTO Inset: The Baby Carrier Mini in dark green is a versatile and easy-to-use carrier and will launch at the show.

HARROGATE

Babybjörn is readying new lines and colourways to launch at the Harrogate International Nursery Fair. PPS finds out more from Anne de Montbel, UK sales manager.

B

abyBjörn decided to exhibit at Harrogate this year due to the show’s prospects to connect with the nursery industry. Anne de Montbel, UK sales manager, tells us: “Harrogate Nursery Fair offers an invaluable platform to connect with industry professionals, retailers, and key stakeholders in the childcare sector.

“It provides an excellent opportunity to showcase our latest products and innovations, establish new partnerships, and deepen existing relationships.”

She adds: “The Harrogate International Nursery Fair stands out for its ability to bring together industry professionals and brands. It provides a collaborative environment where we can exchange ideas, gain valuable insights, and form partnerships.”

Alongside the networking opportunities, the company’s focus will be to introduce two new products to its range – The Baby Bouncer Bliss and baby Carrier Mini in Dark Green.. Anne continues: “W believe that these additions will be highly sought after by parents seeking both comfort and style for their little ones.

“We're thrilled to introduce The Baby Bouncer Bliss in Dark Green.

This bouncer combines our signature ergonomic design with a stylish, woven fabric that's not only cosy for the baby but also aesthetically pleasing for parents. It provides a safe and comfortable place for infants to play and rest.

“Additionally, we're launching the Baby Carrier Mini in Dark Green, a versatile and easy-to-use carrier designed specifically for newborns as it ensures proper support for the baby.

“Furthermore, we'll be showcasing our Winter Cover for Baby Carriers, an essential accessory for parents during the colder months.”

As well as the show, Babybjörn will be focusing on the new product launches. Anne says: “In the fourth quarter, we're focused on ensuring that our new products, the Baby Bouncer Classic Quilt, Baby Carrier Mini, and the Dark Green Collection and the winter cover for Baby Carriers, are widely available to retailers and consumers alike.

“We'll also be running targeted marketing campaigns

to highlight these new additions, emphasising their features and benefits.”

While continuing plans are still in development, Babybjörn’s focus is well defined. Anne concludes: “While our long-term plans are still in development, we're committed to serving our customers and continuously creating solutions that prioritize both the comfort and safety of babies and convenience for parents. As a sneak preview though, we might introduce new colourways for our bestsellers.”

Above: Babybjörn’s Baby Bouncer Bliss in Dark Green combines the company’s signature ergonomic design with a durable and stylish woven fabric.

Left: The Winter Cover for Baby Carrier is an essential accessory for parents and babies in the colder weather.

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NURSERY FAIR 2023 UBBI Elevate diaper-duty with the Ubbi foam changing pad. Designed with comfort and functionality in mind, this contoured foam changing pad is soft for baby and makes diaper changing a breeze for everyone. It is equipped with a safety belt that allows baby to be securely strapped in, and non-skid rubber feet to prevent the pad from moving and to protect surfaces. The modern-looking basket-shaped base is conveniently detachable for easy cleaning.

Hall B Stand B20 Tel. 001 718 422 0592 www.pearhead.com

BLOOMSBURY MILL

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Discover Bloomsbury Mill at the upcoming Harrogate International Nursery Fair. As a trusted awardwinning children’s and baby brand, its specialises in engaging children’s bedding and organic baby essentials.

Its GOTS certified organic baby collection, including muslins, blankets, and baby sleep bags, guarantees unmatched comfort and safety. Don’t miss its award-winning toddler nap mats, perfect for on-the-go napping.

Plus, it is unveiling our new ecoconscious packaging for the organic baby muslins and sheets.

Hall Q Stand Q31 Telephone 020 8798 0249 www.bloomsburymill.com

Introducing the Influencer Air pushchair in the all-new Olive Green collection. This one-handed foldable stroller, with all-round suspension, offers a compact size and lightweight build for a smooth ride. The extended UPF 50+ sun canopy ensures child safety, while the added ventilation mesh panel keeps them cool. Elevate your look with the new matching Olive Green accessories, including a luxury changing bag, luxury organizer, and cosy footmuff teddy. Ideal for those seeking a fashionable, safe, and practical stroller solution.

Hall B Stand B12 Email uk@leclercbaby.com www.leclercbaby.com

PEARHEAD Created to spark curiosity… Pearhead’s new line of wooden toys includes a variety of toys ranging from 0m+ to 3y+. They are made with FSC-certified wood and FSC-certified plastic-free packaging. Everything from the 13-piece cake set to hammer cloud toy are designed to encourage play and help with motor skills. The fun colours and variety make this collection great for children of all ages.

Hall B Stand B20 Tel. 001 718 422 0592 www.pearhead.com

CLOUD & CUCKOO Natural rubber teething toys that entertain, settle and soothe. Cloud and Cuckoo offer effective solutions to the abundance of plastic toys on the market. Its best seller My Friend Goo has a unique dummy-shaped tail feature, providing comfort that settles and soothes babies to sleep. This year, it is launching a range of absorbent organic cotton dribble bibs, teether clips, and curated gift sets ideal for baby showers and newborns. The gift sets are ideal for the conscientious parent, offering breathing space and peace of mind.

Hall Q Stand Q32 jenna@cloudandcuckoo.com www.cloudandcuckoo.com

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65 EVENT PREVIEW: HARROGATE

NURSERY FAIR 2023 GREEN SHEEP GROUP Green Sheep Group will be bringing its family of brands, Snüz and The Little Green Sheep, to Harrogate and are excited to unveil not one, but two new collections. Its current products have both function and form exceptionally covered, not branching away from their roots, new things are arising. From trend-led concepts to consumer inspired products, the new launches have something for everyone, and the team can’t wait to share.

Hall C Stand C5.

Telephone: 01789 734022 www.greensheepgroup.com

BABY BREZZA

HIPPYCHICK

Cheeky Rascals is excited to be adding to the award-winning Baby Brezza range. A revolutionary kitchen appliance designed to simplify the cleaning of baby bottles and accessories. This innovative device utilises advanced technology to sanitise and wash bottles efficiently and breast pump parts with precision.

Its user-friendly interface offers customisable cleaning options, while its compact design ensures space-saving convenience. With its time-saving capabilities and thorough cleaning performance, the Baby Brezza Bottle Washer Pro is an essential tool for busy parents, providing peace of mind by ensuring baby essentials are hygienically clean and ready for use.

Hall B Stand B3 sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

Hippychick will be displaying a range of firm favourites and new products this year. They have recently taken on distribution of the Crocodile Creek range toys and puzzles, with beautifully made puzzles from 2-200 pieces, play balls, and much more. Hippychick have also just been appointed as Bumbo representatives in the UK and will have the full range of these amazing products on show. Hippychick – everything baby and toddler.

Hall C Stand C7 Tel 01278 434440 www.hippychick.com

CHEEKY RASCALS New to the range of award-winning Love To Dream swaddles is the All Seasons swaddle, a versatile baby sleep solution designed to keep infants cozy and comfortable year-round.

Whatever the weather and wherever you are in the world, All Seasons has little ones covered. Ideal for mild room temperatures between 18-24 degrees Celsius, these doubly snuggly suits are made with two soft layers of fabric for extra comfort and combines convenience and adaptability, making it a must-have for parents seeking a practical and comfortable sleep solution for their little ones.

Hall B – Stand B1 sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

WILDSEVEN Distributor WildSeven has added the Cosatto brand to its portfolio of baby and preschool products. WildSeven will be offering a range of sensory toys from the Cosatto collection, including comforters, clip on activity toys, tummy time rollers, activity play cubes, activity spirals, and activity books.

Hall C Stand C25 Tel: 07598 269191 www.wildseven.co.uk

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NURSERY FAIR 2023 HALILIT

Dive into a world of sensory play with Jellystone Designs, now proudly partnered with Halilit as the official UK distributor. The cutting-edge collection features teethers, chew pendants, stacking toys and Calm Down bottles that are all available in various themes, patterns and colours.

Jellystone’s tactile and easy to grasp products are created using BPA free products like silicone and are packed with sensory tools that encourage and develop creative thinking, motor skills, hand-eye coordination, shapes, numbers and colours exploration and much more.

Hall B Stand B13 Telephone – 01254 872454 trade.halilit.co.uk

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MUSLINZ MuslinZ offer a range of baby basic from Muslin Squares – the traditional baby burp cloths and larger swaddles to reusable wipes and cloth nappies.

All MuslinZ product are designed in Oxfordshire, UK and are exclusive to the brand. MuslinZ manufacture to Oeko Tex standard 100 rthically in Pakistan factories. It has been working on a new 100% Organic Cotton range and hopes to be able to launch this at the show.

Hall Q Stand Q2 merrygorounduk@outlook.com www.merrygorounduk.co.uk

THULE

RAINBOW DESIGNS Rainbow will be showcasing its Bedtime Cuddles and Stories theme at the Harrogate Nursery Fair, with many nursery favourites on display including Peter Rabbit, Disney’s Winnie the Pooh, Paddington Bear, Guess How Much I Love You, Elmer and The Very Hungry Caterpillar, as well as the new Maisy and Giraffe’s Can’t Dance collections. Also on display will be the beautiful Disney Classic Pooh Always and Forever range with bespoke print, and new Mickey Mouse Memories range, that launched in a huge year for the brand, as it celebrates its centenary with D100.

Hall C Stand C29 01329 227300 www.rainbowdesigns.co.uk

BabyBjörn is thrilled to introduce the Baby Bouncer Classic Quilt in Dark Green.

This bouncer combines its signature ergonomic design with a stylish, quilted fabric that’s not only cosy for the baby but also aesthetically pleasing for parents. It provides a safe and comfortable place for infants to play and rest. Additionally, it is launching the Baby Carrier Mini in dark green, a versatile and easy-touse carrier designed specifically for newborns as it ensures proper support for the baby. Furthermore, the company will be showcasing its winter cover for baby carriers, an essential accessory for parents during the colder months.

Hall B Stand B28 Anne.demontbel@babybjorn.com www.babybjorn.co.uk

MAXI-COSI Maxi-Cosi is all set for another successful year at Harrogate. With a bigger stand and an abundance of newness, there is so much to be excited about. In car seats, its RodiFix family gets three new additions with the RodiFix Pro² i-Size, RodiFix M and RodiFix R. Alongside this, its muchloved Nomad car seat gets an i-Size upgrade and the team are thrilled to be launching the latest product to feature their game-changing SlideTech technology. Alongside car seats, the Connected Home range is gaining two new additions with the See Pro Baby Monitor and Clean 3-in-1 Air Purifier.

Hall A Stand A7 UK-sales@doreleurope.com https://doreljuvenile.com/

The iconic Thule Urban Glide all-terrain stroller will see major updates and expand to include a four-wheeled version. Thule will also be refreshing the Thule Chariot Cross and Thule Chariot Sportbike trailers for jogging, strolling, and biking with your kids, with a range of new features and colours.

Thule will be showcasing their new product category, car seats, including the Thule Alfi ISOFIX base, the Thule Maple Infant seat, and Thule Elm toddler seat – a modular system that adapts as the child grows.

Hall M Stand M1 emma.peak@thule.com

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BABYSTYLE

STYLE SHOW Inset: BabyStyle will be exhibiting the new Montana three-piece set for those who haven’t yet seen it.

BabyStyle is no stranger to the Harrogate International Nursery Fair, having exhibited there for at least 25 years. The company is readying a number of new launches ahead of the show. PPS chats to managing director, Andy Crane, to find out more.

H

arrogate International Nursery Fair is a firm fixture on the BabyStyle calendar and the business has no intentions of stopping exhibiting. It’s important to the team for a number of reasons. Andy Crane, managing director, tells us: “Not only does exhibiting support the industry, but it is an excellent way to catch up with a large proportion of our retailers.

As a business that doesn’t sell direct to consumers, having great relationships with our retailers is so important.

“The Nursery Fair also provides a great platform for new retailers to check out all our products under one roof. With strollers especially, we like to bring out a wide range of colourways, the Nursery Fair gives us the chance to show lots of ideas and gauge reactions from retailers in order to finalise our collections.”

This year, BabyStyle will be doing just that and showing potential new lines to visiting retailers to receive feedback, as well as displaying the entire collection for new customers who may want to meet the team. Andy furthers: “We are displaying the gorgeous new Montana three-piece set for anyone that is yet to see it,

which is now on around 30 shop floors across the UK.” Without revealing too much, Andy hints at some new launches at Harrogate too: “We will have several new products to demonstrate which will expand our new Home range if they go into production, including smart motion rockers and a crib with motion detection.

“We will also be displaying current products like the fantastic Oyster3 in lots of new colourways and have a few exciting surprises to reveal at the show for the egg stroller including an exclusive look at egg3 prototypes.”

And visitors will be warmly

welcomed to the stand: “We will also be bringing back the infamous gin bar with a huge selection (including soft drinks) to keep everyone hydrated.

“Every year we like to surprise our retailers with a gift and this year is no different. At this show, retailers will be receiving a personalised present which will benefit their business. More will be revealed at the show.”

A lot of planning and resource goes into BabyStyle’s presence at the Nursery Fair. Andy explains: “The Harrogate Nursery Fair provides a platform for communication which is invaluable, nothing is better than face-to-face. One huge benefit is that the ladies in our office get to meet the people they speak to every day and continue to build relationships.”

Once Harrogate is in the bag, BabyStyle will spend the remainder of Q4 finalising its ranges for 24/25, taking into consideration retailers’ thoughts from the show, so watch this space to see if your favourites from the show make the shortlist.

Far left: See the smart motion rockers on stand M6.

Left: There will be an exclusive look at egg3 prototypes at the fair.

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Celebrating 20 years in 2024!

©2023 ABD Ltd/Ent. One UK Ltd/Hasbro.

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PRESCHOOL LICENSING SPECIAL

READY STEADY SHOW

I

The major event in the licensing industry calendar, Brand Licensing Europe (BLE) is returning to ExCel, London, from 4–6 October, with a host of familiar and up-and-coming preschool brands exhibiting.

PPS finds out more from event director, Ella Haynes.

t’s been a frantic few months for Brand Licensing Europe event director Ella Haynes, but everyone involved in the annual licensing show is “buzzing” with excitement for what’s to come.

“Last year’s BLE was amazing – from the quality of retailers who attended to the variety of brands available for licence, and BLE 2023 will build on those successes to bring even more brands, content and people to the show,” Ella says. “To date, we have 250 companies confirmed to exhibit representing more European territories than ever, including Greece, Ukraine and Macedonia, as well as further afield to APAC, and every possible brand licensing category you can think of.

There are almost 60 new exhibitors so far on the list who have never exhibited at BLE before, including The Wombles and Leo the Truck, who will be bringing lots of untapped opportunities to the show.”

The preschool sector is “hugely important” to BLE, says Ella.

“Children are the ‘origin story’ of consumer products and preschool is such a huge category across toys and games, apparel, nursery accessories, food and beverage, gifting and more.

We know it’s an important sector for

Above: The preschool sector is “hugely important” to BLE, with numerous costume characters set to bring some further colour.

Right: Preschool properties will be highlighted across all aspects of the showfloor, from the stands through to the popular character parade.

our visitors because we see toy, kids and baby buyers from Primark, Marks & Spencer, My 1st Years, Asda, The Entertainer, Frasers Group, WH Smith, Next, Selfridges and many more. There are thousands of amazing brands at BLE for manufacturers and retailers to partner with or licence to create the next generation of thoughtful, authentic and bestselling preschool consumer products that little ones and their families will adore.”

Visitors to the show will be able to see some inspirational examples of preschool sustainable product – particularly toys and apparel – in the Green Zone, showing that “planet friendly” can equal creative, beautiful and affordable. Preschool properties are also a focus of this year’s main theme: location-based entertainment.

“Our LBE theme will be interactive, impactful and impossible to miss thanks to the themed hall entrance, the pavilion, day one keynote and LBE-focused trend session in the content theatre,” says Ella. “The LBE Pavilion will feature seven different exhibitors with really hands-on, visual and immersive activations that visitors can participate in.”

Left: Ella Haynes, event director, Brand Licensing Europe.

In addition to the LBE activations on the show floor, on Thursday 5 October at 2–2.45pm, a panel of experts including Alex Sanson, senior brand manager at Magic Light Pictures, and Gary Pope of Kids Industries, will be discussing LBE: How to Master the Experience Economy, and revealing how brands can navigate the market, find the right format to maintain authenticity and work with best-in-class partners to turn shared experiences into life-long memories.

“If you’re a brand owner looking to break into the LBE space or you’re still figuring out how to start those conversations, then BLE is a mustvisit,” says Ella. “And if you’re a retailer desperately focused on creating that in-store point of difference, which must include experiential or retailtainment these days, then BLE’s LBE theme is the perfect way to discover the innovation and excitement surrounding this category. And if you design LBE experiences then it’s a no-brainer – brands allow you to create a richer and more immersive experience and build on an existing and loyal fanbase to drive customers.”

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PRESCHOOL LICENSING SPECIAL

Above: Magic Light Pictures’ Pip and Posy continues to go from strength to strength.

FLOOR

FILLERS

PPS takes a look at just some of the preschool properties which will be strutting their stuff at ExCeL at Brand Licensing Europe from 4-6 October.

O

ne company exhibiting at BLE that has found huge success in the location-based entertainment space (with its Forestry England Gruffalo Trails and more) is BAFTA-winning and Oscar-nominated production company Magic Light Pictures.

Celebrating its 20th anniversary this year, the company is known for producing hugely popular family films for Christmas, a tradition that continues this year with its 11th Julia Donaldson and Axel Scheffler adaptation, the

heart-warming story of Tabby McTat, which premieres as part of BBC One’s 2023 festive schedule.

“Our licensing partner Aurora has developed a range of plush and Sainsbury’s is launching a nightwear collection,” says Aidan Taylor-Gooby, Magic Light’s head of licensing. “We also have

some fun PR activity planned for the launch of the film on BBC One.” Magic Light’s in-house licensing and marketing departments continue to grow the impressive list of best in class licensees and brand partners with leading organisations such as Bandai, Wow Stuff and Merlin Entertainments as well as retailers including M&S and Joules. The partnership with Merlin resulted in the opening earlier this year of The Gruffalo and Friends Clubhouse Blackpool – a £2.3m Gruffalo-themed attraction on Blackpool’s famous seafront.

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PRESCHOOL LICENSING SPECIAL Left: A Gabby on the Go! roadshow tour has been raising further awareness for Gabby’s Dollhouse.

Below: Sarah & Duck is celebrating 10 years with a raft of new activity.

Magic Light Pictures’ preschool animation Pip and Posy continues to go from strength to strength.

The second series continues to delight viewers of Channel 5’s Milkshake! and Sky Kids and a spin-off series Pip and Posy Let’s Learn is scheduled for transmission on Sky Kids later this year. This year, the company staged a series of Pip and Posy interactive live experiences with Whipsnade Zoo and Parkdean Resorts. It also recently announced Bandai as its master toy partner alongside eight other phase-one licensees: Blues Group, Aykroyds, TDP, Ravensburger, Amscan, Tonies, Kennedy Publishing and Star Editions.

“The show has such great reach and recognition that we can take a much broader approach to partners and retailers and aim to grow the product range and distribution HIT THE LBE TRAIL

This year, BLE’s key theme is location-based entertainment.

“LBE is something that appeals to all ages – think the Gruffalo Trail, Disneyland Paris and Peppa Pig World – so there will be lots here that’s also relevant to preschool buyers, manufacturers and brand owners,” says Ella Haynes, BLE’s event director.

“We chose LBE for a number of reasons. As a licensing category, its growth is phenomenal, up 67% on 2022 according to Licensing International, and it’s only going to get bigger. It also appeals to everyone: consumers, brand owners, designers,

quickly,” says Aidan.

“We are gearing up to our launch in spring 2024 and can’t wait for fans to begin engaging with the product range. We’re looking to expand into softlines, home textiles, accessories, footwear, greetings cards and role play and we have several exciting projects in the pipeline.”

NEWCOMERS AND CLASSICS Gabby’s Dollhouse – the smash hit preschool series that has found home in the hearts of preschoolers, parents, and retailers across the globe – has had “a brilliant year”, according to Universal Products & Experiences’ vp consumer products EMEA Paul Bufton.

“This summer we ran ‘Sprinkle Party’ activations across Europe and a Gabby on the Go! roadshow

tour of the UK and France; our UK partnering retailer Smyths Toys saw a 2000% uplift in Gabby’s Dollhouse product sales,” he says. “What was so humbling about the roadshow was the incredible number of people who turned up. The kids were so excited to have photo ops with [costume-character] Gabby, it was adorable to see.”

Consistently ranking among Netflix’s Top 10 Kids and Family Titles, Gabby’s Dollhouse continues to expand internationally with new freeto-air markets as well as across categories and retailers. More partners are moving into Gabby’s

service providers, licensees, manufacturers and retailers.

It’s great to have a theme that applies to the entire BLE community.”

The show will be hosting a special Location Based Experiences (LBE) Trail at this year’s event, enabling visitors to get fully immersed in interactive features across the show floor.

The Trail will include a Peppa Pig Afternoon Bus Tour in collaboration with Brigit’s Bakery, using the iconic 1960 Routemaster Bus. Visitors can visit the actual bus and talk to the Brigit’s Bakery team about exactly

what was involved in bringing this experience to life. Show-goers can then head to Peppa’s Party Café, which is open throughout all three days of the show, where they can eat, drink and experience the world of Peppa and friends – there are plenty of opportunities for selfies.

Attendees can also get up close to the almost 3m high Tiger Shark Hot Wheels Monster Truck as it prepares to take part in the recently announced Hot Wheels Monster Trucks Live Glow Party taking place around the world in 2024, organised by Family Entertainment Live and Mattel.

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PRESCHOOL LICENSING SPECIAL Dollhouse, including LEGO, and the UP&E team is delighted to showcase the property at BLE alongside their other much-loved IPs, including Minions, Kung Fu Panda and Trolls.

Having recently reacquired the licensing rights to much-loved preschool animation Sarah & Duck from BBC Worldwide, the show’s creator, Karrot Entertainment, has joined forces with creative licensing agency This Is Iris to celebrate the brand’s 10-year anniversary and to launch a consumer products programme at BLE that promises “that little bit of extra creativity”.

The BAFTA award-winning show about tuba-playing seven year old Sarah and her funny best friend Duck is packed with charm and a supporting cast that allows every story to be full of fun and adventure.

“The wonderful, and ever so slightly quirky, world of Sarah and Duck has been entertaining generations of CBeebies audiences for over a decade, and is an important mainstay of both the CBeebies channel and BBC iPlayer,” says Nick Calder Hall, commissioning executive, BBC Children’s. “The BAFTA-winning series is still one of our top-rated shows after all this

Above: The Me to You brand has recently welcomed a number of new licensees.

Below: WildBrain CPLG is building on the momentum for the Teletubbies following the brand’s 25th anniversary.

time, and it’s a testament to the creativity of the incredible team at Karrot Animation that Sarah, Duck, Scarf Lady, Umbrella, and the Ribbon Sisters have been welcomed into households and hearts across the UK.” The preschool favourite remains a permanent fixture on CBeebies with partners on board across the globe to support the development of an exciting new international licensing programme. This year has already seen over 24 million views of the show on iPlayer, the launch of a

summer theatre show programme and Toddler Time cinema events across the UK, with new partner Twinkl launching its Sarah & Duck educational assets across its platform ahead of the show.

BLE will see the launch of the show’s new consumer products programme that offers a fantastic list of loyal partners, including Star Editions and Immediate Media, and a new style guide and direct access to the Karrot team allowing for exciting new collaborative opportunities.

“The BLE Sarah & Duck stand looks great – and watch out for the Character Parade,” says Sarah Lawrence, This Is Iris’s licensing director.

FULL OF CHARACTER WildBrain CPLG will be exhibiting at BLE following global growth, having expanded its operations into Asia-Pacific, with WildBrain-owned brands Strawberry Shortcake and Teletubbies headlining a robust slate. The world of Strawberry Shortcake enjoys an extensive licensing programme for fans of all ages. The first two of four new animated seasonal specials featuring Berry will launch on Netflix this autumn. The third season of Berry in the Big City launched on YouTube this summer.

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PRESCHOOL LICENSING SPECIAL TOP DOGS

BBC Studios is returning to BLE with its impressive brand portfolio, which includes the perennially popular Bluey. The preschool favourite about a lovable Aussie cattle dog is the number one show on Disney+ and ten new Series 3 episodes premiered globally on the streamer in July.

Bluey is also the top-ranking show on CBeebies UK and has top-five ratings in eight EMEA regions. It also led Preschool Toy growth in the UK, doubling sales from 2021. This year a capsule collection with Zara and product launches from Blueprint Collections, OTL Technologies, TOMY, 8th Wonder, HTI Toys and VTech have been introduced.

Additionally, Moose Toys has released new hero toys: the Beach Cabin and Hammerbarn Shopping Centre Playsets. New signings for the UK include Fiddes Payne and Kinnerton Confectionary. The Bluey mobile app game launched globally, Bluey’s Big Play gears

up for tours in the UK, Ireland and Canada, and more news on brand new formats and toy launches is forthcoming.

Hey Duggee still thrives, dominating CBeebies streaming in 2022, for the third year in a row. New Series 4 episodes were unveiled on CBeebies in September and the brand boasts

28 UK licensed partners. Recent signings include H&A, OTL and RMS. Golden Bear has released new hero toys, including Sleepy Time Duggee. The preschool hit also won an Olivier award for its Live Theatre Show.

Below: Bluey is the top-ranking show on CBeebies UK and has top-five ratings in eight EMEA regions.

WildBrain CPLG is building on the momentum for the Teletubbies following the brand’s 25th anniversary. New content includes the CG-animated Teletubbies Let’s Go! (YouTube), produced by WildBrain Spark’s digital studio, and the reimagined live-action Teletubbies series (Netflix).

The company is also continuing to grow opportunities for Paramount’s PAW Patrol and will be presenting Hasbro/eOne’s much-loved property Peppa Pig. Larkshead Licensing will be showcasing a raft of new signings, plus ongoing brand partnerships at BLE. New additions to the portfolio include a worldwide portfolio partnership with Sweet Cherry Publishing which sees Larkshead representing the award-winning children’s publisher across all licensing categories (excluding publishing). Sweet Cherry is making an incredibly positive and inclusive impact on the world of children’s publishing and Larkshead is charged with developing licensing programmes across the Sweet Cherry in-house portfolio.

Larkshead is also welcoming back everyone’s favourite friendly

alien, Q Pootle 5 – The Animated Series, with new messaging around recycling and sustainability.

Acamar Films’ much-loved property Bing has been busier than ever over the last 12 months, with activity for the brand including a footfall-raising, pop-up shopping experience in Glasgow, an Amazon Kids+ character hub, a key role in the NSPCC’s National Childhood Day campaign and a collaboration with Chester Zoo. A refreshed Bing app launched as well as new content including music videos on YouTube, while a new Bing website launched this summer, featuring advice from developmental experts.

Focusing on the ways in which Bing celebrates the ‘big little moments’, connecting grown-ups and children through shared experiences, this year will see a multi-channel campaign roll out across the UK emphasising how Bing supports the mental, emotional and social development of infants, toddlers and preschoolers.

Bing is continuing its international growth, with the series proving a hit on France Television’s Okoo and France 5. The second series of Bing premieres in France Below: Acamar Films’ Bing has been busier than ever over the last 12 months.

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PRESCHOOL LICENSING SPECIAL this autumn with products arriving in retailers in spring 2024. The global expansion of Bing is also gathering pace with further crosscontinental YouTube channel launches planned for later this year. Across its existing network of YouTube channels, over 1 million hours of Bing is watched every day. In Italy, Bing has been chosen by the Italian Society of Paediatrics and nursery trade association, Assonidi, to front a long-term national campaign to encourage healthy childhood habits. Dutch families have made the Bing theatrical production, Bing’s Birthday, one of the most popular theatre shows of any type in the country. The theatre

Inset: The Odo UK licensing programme includes Poetic Brands, RJ Bags, Roy Lowe and Rainbow Productions.

show has also been localised for Poland where it is set to premiere in November.

Bulldog Licensing has announced another strong line-up for BLE for its kids’ and family brands, headlined by world-beating names such as classic property Care Bears, international hit preschool

A DINO-MITE PROPERTY

Independent, integrated global entertainment company Boat Rocker will be at BLE presenting its rapidly growing Dino Ranch franchise.

The animated adventure series combines two preschool passions – dinosaurs and cowboys – and has been a roaring ratings success in the US and Europe. A third series of dino adventures with a new location – Dino Mountain – plus new characters and a thrilling tentpole episode, Dino Roar, is set to premiere on Disney Jr in the US in the autumn with international roll-out planned from 2024.

Consumer product deals signed earlier this year include a video game from French game developer Microids and an app from Tap Tap Tales; a range of amusement plush products in EMEA from PMS; carnival show bags in Australia from Hunter; an apparel and home textile line from Danish licensed home textile and apparel supplier Skybrands; publishing from Egmont; and in Germany, apparel from Tex-Ass, bedding from Klaus Herding and dining from p:os lunchware.

Inset: The latest series of Dino Ranch introduces a new location and new characters.

TV show Odo and evergreen favourite Sesame Street.

Care Bears continues to show incredible growth, with owner of the Care Bears franchise Cloudco Entertainment announcing that, from a good base in 2019, retail sales of Care Bears in the UK grew 894% to the end of 2022, with further growth continuing in 2023. Bulldog oversees a flourishing UK licensing programme for the brand, which enjoys huge retail traction across multiple categories, ranging from Basic Fun’s top selling plush line, through to apparel, accessories and homeware lines.

Odo, meanwhile, focuses on a little owl at the Forest Camp for Young Birds as he learns about friendship and self-belief among a diverse and delightful group of feathered creatures. Season 1 airs on weekdays on Milkshake in the UK while Season 2 has been commissioned and is currently in development. Internationally, Odo has been sold to over 145 countries and many major broadcasters including Kika (Germany), RAI (Italy), ABC Kids (Australia), Canal+ (France), MiniMini+ (Poland), Warner Discovery (Latin America), Tencent (China), Knowledge Kids & TVO Kids (Canada) and many more. ETS Licensing has been appointed as sub-agent to manage the licensing programme for Odo in Italy and is already receiving a great response to the brand.

The first two English-language Odo book titles from master publisher Macmillan were published in March 2023 and one – Super Owl – was included in the Milkshake! Mornings live readings of books for kids at Parkdean Resorts, the UK’s largest holiday park operator.

Best-in-class partners signed by Bulldog for the Odo UK licensing programme include Poetic Brands, RJ Bags, Roy Lowe and Rainbow Productions.

Carte Blanche Greetings, best

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PRESCHOOL LICENSING SPECIAL BIRTHDAY PLANS FOR GUESS HOW MUCH I LOVE YOU

The primary focus at BLE for Walker Books UK will be Guess How Much I Love You. The publishing phenomenon, with global book sales of 57 million, is celebrating its 30th anniversary in 2024 and to celebrate, Walker Books will have a fully themed Guess… stand at the show.

As well as a robust publishing schedule in autumn 2023, there will be additional titles to support the anniversary in autumn 2024 and 2025. Global consumer and trade marketing plans will be in place including social media, brand partnerships and PR. Walker Books will also be sharing a new packaging guide.

The Guess How Much I Love you stage show with Fierylight productions is scheduled to tour between September 2024 and April 2025, playing over 40 venues across the UK. In Germany, bookstore chain Thalia experienced strong sales for the Guess… homewares range in spring 2023 and will be continuing with another range of homewares for Easter 2024.

known for the award-winning Me to You brand, its signature character Tatty Teddy and the nursery property Tiny Tatty Teddy, announced a partnership with Bulldog Licensing in late 2022. Since 2001 Carte Blanche has partnered with best-in-class licensees to bring to market bestselling Me to You products across many categories including apparel, print on demand, food, gifting and nursery – selling 19 million products worldwide in 2022 alone.

Recent licensing deals include Brand Threads for nightwear, Pawprint Family for patches and pins and Craft Buddy for arts and crafts kits.

Hit preschool brand Sesame Street is a key focus for Bulldog in the UK, on behalf of nonprofit organisation Sesame Workshop, and the agency has announced new deals for the popular brand. New launches in the wellness and homeware categories, as well as Just Play’s successful high-quality toy range, designed to support children’s learning and development, have been boosted by Sesame Street’s hugely successful and growing presence on Tiny Pop, the UK’s number one commercial channel for preschoolers. There are now six Sesame Street programmes on the channel. In addition, Sesame Street Mecha Builders, airing

on Milkshake! – the UK’s leading commercial kids’ block – and a wildly successful YouTube channel make Sesame Street one of the UK’s must-have brands, popular with preschoolers and parents alike.

HERITAGE OPPORTUNITIES The sheer variety of what’s on offer at BLE illustrates the incredible breadth of the preschool licensing sector, says Ella Haynes, which encompasses much more than character and entertainment brands. “The museums and heritage category are doing lovely work in the preschool sector,” she explains.

“The Natural History Museum has some lovely consumer products for preschoolers, as does the V&A, especially since the opening

Below: Walker Books will have a fully themed Guess How Much I Love You stand at BLE.

of the Museum of Childhood this summer. And the Science Museum has lots of STEM toys on sale in the gift shop. From a brands and lifestyle viewpoint, there are lots of very ‘grown up’ brands who are now sliding into the preschool category by partnering with manufacturer Casdon to create ‘pretend play’ product: think Dyson, Henry and Hetty and Morphy Richards home appliances as well as Joseph Joseph and DeLonghi kitchenware.”

Anyone thinking of visiting the show should plan ahead, Ella advises. “Set up your profile in the online meetings platform. Use the brand directory to identify which brands are a good match for your business objectives and start requesting meetings with exhibitors. They book their meetings in early, so it’s impossible to start too soon. And make sure you check out the BLE agenda online so you don’t miss out on conference content. At the end of the day, we want visitors to meet the right people and find the right brands to build new business relationships, to create lasting partnerships and market-leading consumer products that will change people’s lives.”

Below: The Peppa Pig Café was a hit at last year’s show.

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PROGRESSIVE PRESCHOOL AWARDS – FINALISTS

AWARDS SEASON The Progressive Preschool Awards take place on Tuesday 14 November, 2023, at The Royal Lancaster, London.

The countdown has begun, and the finalists in the hotly contested product categories have been revealed.

There are 10 finalists lining up for each of the 12 accolades, underlining the wealth of top products in the market across the board and the strong number of entries received through the awards online portal.

The finalists for the product categories are: BEST PRESCHOOL APPAREL RANGE Bluey Swimwear Range for Get Trend from TDP Cath Kidston x The World of Peter Rabbit Collection Chip the Red Panda Collection from Blade & Rose Guess How Much I Love You x George @ Asda from Blues Group Julia Donaldson x Shop Direct from Aykroyds PAW Patrol x Matalan from Aykroyds Peter Rabbit by MORI from MORI Sophie la girafe Gift Box Collection from Poetic Brands Tiny Tatty Teddy Range for Primark from Blues Group Waterproofs from Hippychick BEST LICENSED TOY RANGE Bluey Wooden Toy Range from 8th Wonder CoComelon Aquadoodle Mat from TOMY UK De’Longhi Barista Coffee Machine from Casdon Gabby’s Dollhouse Plush Toys from Posh Paws Gruffalo Outdoor Children’s Games from Robert Frederick PAW Patrol Aqua Pups Range from Spin Master Peter Rabbit Animation Wooden Toy Range from Orange Tree Toys Spidey & His Amazing Friends from Jazwares Talking Rainybow Bing from Golden Bear The Adventures of Paddington Bear Range from Rainbow Designs

Amy Sellers, marketing manager, WonderFold: “We are super excited to hear our WonderFold Wagon range has made the shortlist for the PPS Awards. We only launched into the UK market in March so it is great to hear we are already making waves in the Best Wheeled Goods Range. The Progressive Preschool Awards are prestige in our industry so we feel very honoured.”

BEST STEM/EDUCATIONAL RANGE 50-Piece Rainbow Transport Pack from Connetix Educational Activity Flashcards from Happy Little Doers Intro to Tools & Building Sets from Kids First Janod The Farm Padlocks Board from Juratoys Magicube Shape Blocks & Cards from Geomagworld Nature Craft from Galt PAW Patrol Chase Flip-Up Learning Pad from Trends UK SmartMax – My First Pirates from Smart Toys & Games Space Shuttle Tower Puzzle from Galt Switcheroo Coding Crew from Learning Resources Luisa Rollins-Svensson, consumer and trade marketing manager, Graco: “We are thrilled to see Myavo shortlisted and getting the recognition it deserves. It was a gamechanging stroller for Graco and sold like hot cakes when we launched earlier this year.

We’re excited to see how well it continues to do with retailers and consumers alike.”

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PROGRESSIVE PRESCHOOL AWARDS – FINALISTS SHOWCASE BEST PRESCHOOL PUBLISHING RANGE Bluey Books from Ladybird Books Elmer the Patchwork Elephant from Andersen Press Fun Learning with Nickelodeon Baby Shark Education Range from Little Brother Books Guess How Much I Love You: All Year Round from Walker Books Mr. Men Little Miss Discover You from Farshore/HarperCollins Numberblocks Lift-The-Flap Books from Sweet Cherry Publishing Orchard Books The Gecko and the Echo from Hachette Children’s Group Pat-A-Cake Happy Baby: Kiss from Hachette Children’s Group PAW Patrol Publishing Range from Farshore/HarperCollins The World of Peter Rabbit from Puffin/ Frederick Warne & Co Bradley Appel, joint ceo, iCandy: “We are delighted that iCandy is a finalist in the ‘Best Wheeled Goods Range’ category with the iCandy Core. The Core launched nearly a year ago now and we’re extremely proud of its success so far and forever grateful for the ongoing support from our loyal customers and incredible network of independent retailers.”

BEST PRESCHOOL HOME OR FURNITURE RANGE Bluey Home Décor Range Exclusively at Tesco from Dreamtex Forenzo 3-Piece Room Set from Venicci Iora Air from Dorel International Janod Learning Tower from Juratoys Nova Cot Bed & Mattress Bundle from Boori Peppa Pig Storage from Character World Brands Roomie Go from Joie/Allison Baby SBROUT Baby Sleep Habitat System from KIKI & SEBBY Treetops Range by Silvercloud from East Coast Nursery Waffle 2 Highchair from Cosatto BEST NON-LICENSED TOY RANGE Crocodile Creek Puzzles from Hippychick Cry Babies Loving Care Dolls from IMC Toys ELC Play Let’s Pretend Toys from Addo Play Janod Dino Activity Table from Juratoys Janod Dino Ride-on Dino Portosaurus from Juratoys

Nicola McQuillan, marketing director, H&A: “We are over the moon to be nominated for two PPS Awards, we love being a part of this exciting, fastpaced and innovative industry. We will be raising a toast on the day to our fantastic partnerships at Hasbro and Paramount; their continued support and inspiration is always valued. Congratulations to all the other nominees; it’s going to be a great day.”

My First Snakes & Ladders from Orchard Toys Playmobil 1.2.3 Aqua Bath Toys Playmobil 1.2.3 Toddler Range Simply Scandi Activity Workbench from Bigjigs Toys Woodland Animal Range from Orange Tree Toys BEST PRESCHOOL GIFT RANGE Animal Comforter Blankets from Ziggle Baby Cute Eco Earth Soft Toys from Posh Paws Dinosaur Dig from Orchard Toys Jabadabado Travel Bag from Marresa Leika Fawn from Mary Meyer Stuffed Toys Mickey Mouse Memories Range from Rainbow Designs PAW Patrol Gift Range from H&A Peppa Pig Gift Range from H&A Personalised Rocket Photo Upload LED Colour Changing Night Light from Personalised Memento Company Peter Rabbit Soft Toy Range from Enesco BEST WHEELED GOODS RANGE Gazelle S Lux from Cybex iCandy Core from iCandy World Influencer Air from Leclerc Baby Joie Signature Parcel Stroller Myavo Compact Stroller from Graco Shine Compact Stroller from Thule Stroller Wagon from WonderFold Upline 3-in-1 Plus Base Travel System from Venicci Wei 3-in-1 Travel System from Bebecar Woosh Trail Stroller from Cosatto BEST PRESCHOOL ESSENTIALS RANGE 3-in-1 Sounds & Lights Soothing Pal from Infantino Borrn Silicone Feeding Bottle CoComelon Training Pants from Rascal and Friends Eco Pourty Potty from Pourty LeapFrog LF2936HD 5.5 Baby Monitor from VTech Baby Mother & Baby Cleansing Water Range from Dew Products Rechargeable Rockit Rocker from Rockit Savvy Lite Baby Carrier from Joie Soft Shapes Range from Babybjörn Sustainable Baby Hangers from Grohanger

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PROGRESSIVE PRESCHOOL AWARDS – FINALISTS SHOWCASE Amy Wildman, sales and marketing director, Halilit: “We are absolutely thrilled and honoured upon hearing the news that the Taf Toys Urban Garden Collection has been shortlisted for the Progressive Preschool Awards 2023. This wellrespected awards event stands as a testament to how popular the innovative and captivating Urban Garden Collection is, which is highly loved by both parents and toddlers. We extend our heartfelt gratitude to the panel at Progressive Preschool Awards 2023 for this opportunity.”

BEST INFANT DEVELOPMENT RANGE 2-in-1 Tummy Time & Seated Support from Infantino 7-in-1 Grow with Baby Sensory Gym from VTech Baby Cosatto Baby Range from Sambro First Years Flower Stacker from Galt Narwhal Pat & Play Mat from Infantino Sensory Flashcards for Babies from Happy Little Doers Simply Scandi Shooting Star Sorter & Activity Puzzle from Bigjigs Toys Simply Silicone Range from Mary Meyer Spike the Fine Motor Hedgehog Range from Learning Resources Taf Toys Urban Garden Collection from Halilit

THE ECO AWARD Beatrix Potter Home Dinner Sets from Enesco Bluey Wooden Toy Range from 8th Wonder Bumbleride Indie Twin Stroller from Bebe Brands Climbing Gorilla from PlanToys DanToy BMT Boat Set from Maressa Eco Pourty Potty from Pourty Joie Cycle Collection from Joie One Size Organic Bamboo Bedtime Pearl Reusable Nappy from Modern Cloth Nappies Reusable Nappies from Bambino Mio Woodland Animals Range from Orange Tree Toys

BEST CAR SEAT RANGE Cloud T iSize Infant Car Seat from Cybex I-Guard Car Seat from Kinderkraft Joie Signature i-Spin XL Car Seat from Joie Maxi Cosi 360 Pro Family from Dorel Radios iSize Car Seat from Bebecar Spinkid 180 Car Seat from Axkid Stratus Car Seat and ISOFIX Base from Ickle Bubba Stretch Infant Car Seat from BeSafe Turn2Me 360 Car Seat from Graco Zoomi 2 i-Size from Cosatto

Stephanie Revill, owner and founder, Modern Cloth Nappies: “We are thrilled to have been selected for the second consecutive year as finalists in the Progressive Preschool Awards. This event is renowned as one of the highest honours in the infant industry, and we are overjoyed to be recognised once more, this time for our newest innovation, the Bedtime Pearl Reusable Nappy.”

The winners will be revealed at a lavish lunchtime celebration at The Royal Lancaster London on Tuesday 14 November.

Finalists in the Retail, Marketing and Distributor/Wholesaler categories will be announced shortly.

Tickets and tables for the event can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085. It is recommended that you reserve your place(s) as soon as possible.

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Bigjigs Toys For Little Eco Warriors

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65 PRESCHOOL AWARDS: SHOWCASE

AWARDS SHOWCASE 2023 WONDERFOLD Best Wheeled Goods Range - Stroller Wagon from WonderFold The premium quality WonderFold Wagon range includes models that seat 2-4 children with removable, raised seats, which includes 5-point harnesses with pads for added comfort and safety. There’s also a removable, adjustable UV canopy for ultimate sun protection, and they’re packed full of interesting and practical features to help make parents’ lives easier, including numerous handy storage pockets, lots of room for bags and kid-friendly zip hatch exit doors. www.wonderfoldwagon.co.uk

ROCKIT

MODERN CLOTH NAPPIES

Best Preschool Essentials Range - Rechargeable Rockit Rocker from Rockit Rockit gently rocks any pram or stroller so worn-out parents don’t have to. What’s more, it is now USB rechargeable so no need for batteries. It also includes a clever rotating bracket that allows you to always mount the Rockit vertically, making it more efficient. It’s one giant sleep for babykind. www.rockitrocker.com

The Eco Award - One Size Organic Bamboo Bedtime Pearl Reusable Nappy from Modern Cloth Nappies Crafted with comfort and sustainability in mind, its bedtime nappy is a true sleeptime hero. Featuring a luxuriously soft stay-dry lining and double absorbency, it’s a breeze to use, fully washable and quick-drying. Made from organic bamboo, it’s gentle on sensitive skin and is adjustable to accommodate babies weighing from 8 to 35 lbs, spanning infancy to toddlerhood. A must-have for eco-conscious parents and caregivers, just combine it with a nappy wrap for the ultimate combo. www.modernclothnappies.co.uk

BLADE & ROSE Best Preschool Apparel Range - Chip the Red Panda Collection from Blade & Rose The adorable Chip the Red Panda Collection features the trade mark ‘design on the bum’ leggings, coordinating tops, socks and gorgeous summer shorts, t-shirt and hat range. Designed in Kendal, these adorable products are durable and easy to care for, perfect for playtime, naptime, and everything in between, making them a practical addition to any child’s wardrobe. www.bladeandrose.co.uk

PERSONALISED MEMENTO COMPANY Best Preschool Gift Range - Personalised Rocket Photo Upload LED Colour Changing Night Light from Personalised Memento Company This personalised rocket ship night light can be operated by battery or the provided USB cable and is personalised with a name and photo.

The light is colour-changing and can be changed with a simple touch to the base. The selectable colour options available are Red, Green, Blue, Yellow, Light Blue, Purple, White and can be set to change constantly or have one specific colour. www.personalisedmemento.co.uk

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@wonderfolduk

www.wonderfoldwagon.co.uk

@wonderfolduk

The Original Stroller Wagon

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65 PRESCHOOL AWARDS: SHOWCASE

AWARDS SHOWCASE 2023 GRACO Best Wheeled Goods Range - Myavo Compact Stroller from Graco Best Car Seat Range - Turn2Me 360 Car Seat from Graco After a highly successful launch earlier in 2023, Graco’s contemporary-looking Myavo stroller goes from strength to strength, with the new colourway Mulberry bolstering the hugely popular range. At just 5.8kg, Myavo is one of the lightest compact strollers on the market, and with a one-hand, one-second, stand-alone fold, Myavo is perfect for modern families looking for a stylish silhouette with a high street price tag of just £130. www.gracobaby.eu/uk

BIGJIGS TOYS

KIDS FIRST

Best Non-Licensed Toy Range - Simply Scandi Activity Workbench from Bigjigs Toys A finalist in this year’s Progressive Preschool Awards, Bigjigs Toys has introduced a bunch of new ecofriendly toys to its stunning Simply Scandi collection. These thoughtfully crafted new toys include a Montessoristyle Forest Friends Playset, a unique Rocking Avocado, a 2-in-1 Activity Puzzle, a Shooting Star Shape Sorter, and more. The new range is ideal for babies and toddlers aged 12+ months, and all of the toys are made sustainably with 100% non-toxic, food-grade silicone and ethically harvested FSC Certified wood. www.bigjigstoys.co.uk

Best STEM/Educational Range - Intro to Tools & Building Sets from Kids First This STEM kit from Thames and Kosmos features large tools that are comfortable for young children to hold while also being lightweight and safe. In addition to the workbench, there are five other awesome models to build with the included modular building parts; these include a race car, aeroplane, house, scissors, and a toolbox to carry your tools. The fun doesn’t end there – children can also let their imagination run wild and build their own creations. www.thamesandkosmos.com/

KINDERKRAFT Best Car Seat Range - I-Guard Car Seat from Kinderkraft Introducing I-GUARD - a versatile car seat that is suitable for infants from birth to four years old (40-105 cm) and conforms to the R129 i-Size standard. The car seat has been rigorously tested at a speed of 64 km/h, exceeding the standard requirement of 50 km/h for head-on collision tests. The testing results demonstrated that I-GUARD can reduce the force of impact on the head and chest by 20%. Additionally, it received a safety rating of 4 stars in the ADAC test. The I-GUARD car seat can be used as both a forward-facing and a rear-facing seat, and it features a swivel mechanism that allows for easy 360° rotation. www.kinderkraft.co.uk/

H&A Best Preschool Gift Range - PAW Patrol Gift Range from H&A Best Preschool Gift Range - Peppa Pig Gift Range from H&A The Paw Patrol and Peppa Pig gift ranges encourage little ones to soak up the bubbles with their favourite characters and enjoy colour, fizz and fruity fragrances in the tub. The formulations are fun and engaging whilst being kind to young and delicate skin. www.handa-uk.com/

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AWARDS SHOWCASE 2023 HIPPYCHICK Best Preschool Apparel Range - Waterproofs from Hippychick Best Non-Licensed Toy Range - Crocodile Creek Puzzles from Hippychick The Hippychick All-In One Waterproof toddler suits are 100% waterproof, windproof, lightweight and breathable, ensuring complete comfort and protection. Made from the highest quality ‘Peachskin’ fabric, features include fully taped seams, fully adjustable Velcro tabs on the hood, wrists and elasticated waist. Hippychick Waterproof suits mean children can play outside, whatever the weather! Also nominated the beautiful range of puzzles from Crocodile Creek. A wide range of stunning designs from tractors to dinosaurs and space to the jungle. www.hippychick.com/

TRENDS UK/PAW PATROL

TDP

Best STEM/Educational Range - PAW Patrol Chase Flip-Up Learning Pad from Trends UK Interactive Fun with the Pups. Have fun and learn with four activities with this Light Up Smart Pad. Flip up the lid, and Ryder will ask lots of fun questions to encourage learning about colours, numbers, shapes and objects. The touch-sensitive screen makes exploration fun and easy to follow. Additionally, the activity buttons illuminate, and learners can listen to the voices of their favourite Paw Patrol characters. www.trendsuk.co.uk

Best Preschool Apparel Range - Blue Swimwear Range for Get Trend from TDP The Bluey Swimwear range consists of three fun styles for girls and boys, using vibrant colours and stand-out technical details, making them the must-have swim attire for every Bluey Fan. Bluey is and continues to be a top license for us, and it’s exciting to see its continued growth as a brand. www.tdptextiles.com/

HALILIT Best Infant Development Range - Taf Toys Urban Garden Collection from Halilit The Urban Garden Collection by Taf Toys is both fun and practical, offering developmental play solutions that benefit both babies and parents.

The Tummy Time Spinning Book, Pram Book and Foldable Gym all feature high-contrast images for newborn eyes alongside delightful, colourful illustrations, while babies can enhance their motor skills using the Developmental Activity Centre and Jenny Activity Toy. The stylish colour palette and gift packaging appeals to parents, whilst the adorable characters entice little ones to reach out, explore and interact. www.halilit.co.uk

DREAMTEX Best Preschool Home or Furniture Range - Bluey Home Décor Range Exclusively at Tesco from Dreamtex An exclusive range of Bluey homewares for Tesco. The ‘Happy’ junior bed set is 100% sourced BCI cotton, decorated with the nation’s favourite Heeler Pup, Bluey and her sister Bingo.

The design is reversible, which gives the child the opportunity to choose which side they sleep under each night. This encourages responsibility and makes bedtime a fun activity.

Accompanying the popular duvet set is a ‘Cuddle’ luxury fleece blanket. This coral blanket is soft to touch and is perfect for those cold rainy days watching their favourite Bluey episodes. www.dreamtexltd.com/

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Bubbling up

with all-new health & beauty ranges!

Start learning about tools and gears with these fun S

kits#

perfect for 3+ yrs

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65 PRESCHOOL AWARDS: SHOWCASE

AWARDS SHOWCASE 2023 ALLISON BABY

JURATOYS Best STEM/Educational Range - Janod The Farm Padlocks Board from Juratoys Best Preschool Home or Furniture Range - Janod Learning Tower from Juratoys Best Non-Licensed Toy Range - Janod - Dino Activity Table from Juratoys Best Non-Licensed Toy Range - Janod - Dino Ride-on Dino Portosaurus from Juratoys Juratoys has entered a range of innovative and exciting products from their Janod line this year, and they have been nominated for four prestigious awards. The Padlocks Board is a fantastic product, consisting of an array of locks and bolts that help children develop their dexterity and teach them about colours, numbers, and animals. The Learning Tower from Janod is another product that can help children get involved in daily activities in the kitchen, which helps develop fine motor skills, independence, and interaction with others.

Furthermore, two non-licensed toys from the Janod range are nominated, including the immersive Dino Activity table, which features eight engaging activities, from volcanoes to dinosaur hatching eggs to distorting mirrors, that are guaranteed to keep children entertained for hours. Finally, the extraordinary brachiosaurus Dino Ride-on is perfect for adventurous children, as it helps develop their motor skills and balance, allowing them to go on exciting adventures. www.janod.com/en/

Best Preschool Home or Furniture Range - Roomie Go from Joie/Allison Baby Best Wheeled Goods Range - Joie Signature Parcel Stroller Best Preschool Essentials Range - Savvy Lite Baby Carrier from Joie Best Car Seat Range - Joie Signature i-Spin XL Car Seat from Joie The Eco Award - Joie Cycle Collection from Joie This year’s entries from Joie really span the range, with nominations in five different categories. In the Best Home and Furniture Range is the Roomie Glide – a compact and lightweight bedside crib that folds in an instant. In the Best Wheeled Goods category is the Joie Signature parcel – a lightweight wonder for every adventure. The Savvy Lite baby carrier is vying for Best Preschool Essentials – soft and comfortable for baby – easy to get on and off for parents. In Best Car Seat category is the i-Spin XL, which comfortably takes kids from birth to 12, while the Cycle collection, with its soft recycled fabrics, will compete for the Eco Award. www.joiebaby.com/uk

BABYBJÖRN Best Preschool Essentials Range - Soft Shapes Range from Babybjörn BabyBjörn Soft Shapes range celebrates the unique landscapes of parenthood, a timely theme in a more diverse world where individuality influences parenting styles, and every parenthood journey is unique and in constant change. The new BabyBjörn print has been created by hand, placing coloured pieces of paper carefully together to form a unique design with soft shapes and lines, with inspiration from the diversity found in Scandinavian nature. The print is available in soft cotton for the BabyBjörn best-sellers Baby Carrier Mini and Baby Bouncer Bliss. www.babybjorn.co.uk/

ICANDY Best Wheeled Goods Range - iCandy Core from iCandy World The iCandy Core is yet again a truly ground-breaking pushchair designed by the iconic British company, which has been expertly designed for both urban and rural journeys, a multimode pushchair, adaptable for every age and stage of a child’s development. You’ll only ever need one pushchair. The iCandy Core prioritises comfort for baby and ease of use, all whilst providing the multi-use functionality and longevity demanded by modern family life. www.icandyworld.com

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The Progressive Preschool Awards take place on Tuesday 14 November 2023 at The Royal Lancaster, London Now in its 11th year, the PPS Awards is a hugely popular ceremony that sees all sectors within the preschool product and retail sector come together to network and celebrate the past year’s achievements. It is attended by over 450 guests each year and last years move to The Royal Lancaster allowed for further attendance following many consecutive years of event sell-out.

The PPS Awards recognise retail and product excellence in addition to marketing prowess and people power. The nomination and voting process is done online and utilises the experience and knowledge of experts in the sector. This ensures that the upmost integrity is maintained.

Product Awards – judged by major, online & independent retail buyers Marketing Awards – judged by PR / marketing gurus Retail Awards – judged by suppliers

Watch out for announcements via PreschoolNews.net

The Retail Award Categories • Best Supermarket Retailer of Preschool Products • Best Multiple Retailer of Preschool Products • Best Mixed Retailer of Preschool Products • Best Department Store Retailer of Preschool Products • Best Online Retailer of Preschool Products • Best Independent Nursery Retailer • Best Independent Apparel Retailer • Best Independent Toy Retailer • Best Independent Giftware Retailer Book tickets or tables now to avoid disappointment Please contact Clare Davies, Createvents Ltd: T: 0118 3340085 E: clare@createvents.co.uk W: createvents.co.uk

www.ppsawards.co.uk

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The Product Award Categories • Best Preschool Apparel or Accessories Range • Best Preschool Non-Licensed Toy Range (12m+) • Best Preschool Licensed Toy Range (12m+) • Best Preschool STEM/Educational Range • Best Preschool Publishing Range • Best Preschool Home or Furniture Range • Best Preschool Gift Range • Best Wheeled Goods Range • Best Car Seat Range • Best Preschool Essentials Range • Best Infant Development Range

The Special Awards • The Eco Award • The Marketing Award • Best Preschool Retailer Initiative • Outstanding Achievement Award “I would like to say a big thank you to all those who voted for us. I’m honoured to represent our company for this prestigious award. ” Christine Cheung, category assistant, baby at Boots “It’s an honour for iCandy to win the Best Wheeled Goods Range category - we know that it was a hotly contested category!”

Bradley Appel, joint ceo, iCandy

“It was a real ‘pinch-us’ moment. As every year, we were up against some serious competition. I’m so thrilled for the whole team at KIDLY, past and present, and all our brands and suppliers to be recognised at these awards in particular.”

Hélène Challot, head of buying, Kidly “I must admit I did get a little tear in my eye when the award was announced - it’s amazing to think that the industry holds us in high enough regard to even consider us for the award.”

Karen Hewitt, buying director, Character.com

2023 Sponsors include...

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®

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EXECUTIVE PROFILE Right: Elliot Bishop

Elliot Bishop, owner of bébélephant, on speaking to inventors, the changing retail landscape, supporting indie retailers and ensuring you have good IT support.

“WE NEED TO ENCOURAGE MORE R&D IN THE COUNTRY” HOW LONG HAVE YOU BEEN AT BÉBÉLEPHANT? We started the company 15 years ago with a simple buggy hook we saw on a trip to New York. We were put in touch with the manufacturer’s global distributor who was looking to launch several other products in the UK, and with that our distribution company was born.

WHAT IS YOUR GREATEST ACHIEVEMENT AT THE COMPANY? Introducing the first smart monitor to the UK and thereafter becoming the go to distributor for innovative baby products in the UK. This has included the Lulla Doll and more recently, the introduction of smart breast pumps and other leading femtech innovation from world leaders, Elvie.

FAVOURITE PART OF YOUR JOB? Undoubtedly the best part of the job is speaking to inventors and bringing their products to market. One gets a real sense of accomplishment when a product first seen on paper in our offices, ends up on a shelf or leading online platform – and then again when we get the first re-order.

“Undoubtedly the best part of the job is speaking to inventors and bringing their products to market.”

Inset: Leading femtech innovation from Elvie.

WHO IS THE UNSUNG HERO OF THE COMPANY? I’d like to say that has to be me, but it is really Chantal – she keeps the team in check and the stores stocked up. We are small but dedicated team, but it works under Chantal’s leadership.

WHAT IS THE BIGGEST CHANGE WITHIN THE PRESCHOOL INDUSTRY THAT YOU HAVE SEEN SINCE YOU HAVE WORKED IN IT? The gradual move away by consumers, from bricks and mortar, to online. However, we are detecting a slight redressing of that balance, too. We pride ourselves on the support we give to independent stores in particular with our no MOQ policy, which helps them, especially in more testing trading times.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN? Never give up trying to get through to a retail buyer.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE LAST YEAR? Get yourself a good IT manager. Changing IT systems are always a challenge, but with the right team around you, overcoming these challenges is that much easier.

IF YOU COULD CHANGE ONE THING ABOUT THE PRESCHOOL INDUSTRY, WHAT WOULD IT BE AND WHY? I think a period of stability and continuity would be good. We also need to encourage more R&D in the country with tax incentives etc, and in this sector in particular. Innovation remains the key, and we are always ready to bring the next big thing to our amazing sector.

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RETAILER REVELATIONS “Little Dutch continues to be an excellent seller for us. The success of the baby Jim doll really helped us become a known Little Dutch stockists.”

BOO’S TOY SHOP IN NUMBERS

A family run toy shop based in Poundbury, Dorset, Boo’s Toy Shop allows children to explore all of its toys and loves welcoming new families. The company launched online in 2009 and opened its first store in 2013, which offers toys and a small range of clothing for children from newborn up to seven years old.

ON THE WAY

UP

BEST SELLERS

“Wooden toys are definitely on the up again; brands like Jaabado and Little Dutch are bringing lots of fun into pretend play.

I also think the sensory market is growing and hope to see more sensory quality toys on the market in 2024.”

BEING SOCIAL

“Social media is a huge part of our business; it’s the easiest way to connect with customers across the UK and you can learn so much from them. We continue to grow and explore new ways of selling across social media.”

Above: Charlotte with her son, Harry, and partner, Jon.

A BETTER YEAR

Owner, Charlotte Jackson, says: “2022 was a challenging year for us, but in 2023 we have found new growth on up and coming social media platforms, which are helping grow engagement and sales.”

SHOP LOCAL

“Since the pandemic we have seen growth in in-store sales and we try to put on events in-store for people to come to.

The high street is so important and we need to keep small indies going.”

Above: Boos Toy Shop is located in Poundbury, Dorset.

IN NUMBERS

• “ There are four of us in the team.”

• “ The average customer spend is £23.”

• “ There were 20 boxes in our last delivery.”

• “ We refresh our window displays every fortnight.”

• “ My shop is the perfect size for a toy shop. A magical place in which children can explore.”

Below: Boos Toy Shop is a magical place in which children can explore.

OLD AND NEW FRIENDS

Above: Children are encouraged to play and have fun in the shop.

MY HERO!

“To me all products are super hero products as each customer is different. But at the moment we are focusing on sensory and I would say the Tickit sensory panels are a winner.”

PHYSICAL AND VIRTUAL

“Our longest term supplier is Bigjigs and our newest supplier is Smart Games.”

“At the moment 60% of sales are online and 40% in-store.”

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Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

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