UP

“Personalised items are popular, but I think quality made and even sustainably made items have started to catch buyers’ eyes. When they have the money to spend, they would go for the quality and companies that provide good services.”

Being Social

“Social media is important to our business. We have a Facebook page and group and an Instagram page too. We have a Pinterest account but we don’t post on there much now.”

In Numbers

• “ It’s just me and my husband, who mainly does the heavy loading, delivery and personalisation duties; plus our two cats who are our managers as they monitor our work closely.”

• “Many customers love our rocking horses and animals, so they will usually spend on those items which can range from £120 - £450 or so.”

• Therockinghorsetoyshop.co.uk scores an impressive 4.98 out of five possible stars based on reviews via Judge.me.

Old And New Friends

“We love working with Little Bird Told Me and we have recently started stocking some Orange Tree Toys items.”

Shop Indie

“There are still two types of customers, those who are willing to support more independent retailers even if it means paying a slightly higher price than Amazon or high street retailers, but there are still those who would prefer the latter.”