Page 1

The B2B Publication For Preschool Products and Retailers

FC_PPS_March April 2019.indd1 1 PPS Banner Head 2019.indd

08/03/2019 01/03/2019 17:15 13:33


the leader of the PACK Got more stuff to lug? No problem… Our new light-weight PAXWELL Easy‑Access Changing Backpack rocks a sporty-meets-techy look both mum and dad will love! With wide-open access for easy organisation it really does pack well. To talk about becoming a stockist, contact our UK office at: ukoffice@skiphop.com or 01582 434250.


00_PPS_March April 2019.indd 1

06/03/2019 19:15


March/April 2013

this month MARCH/APRIL 2019



Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

With many high street stores – even ‘safe’ names such as John Lewis and Debenhams – reporting a general decline in sales, we could be forgiven for thinking that the UK’s retail sector is in serious trouble at the moment. But while there is no doubt that the uncertainty is difficult, there is, as always, a silver lining to be found for the determined independent retailer. Above: The Progressive Preschool team; The most important weapon in the Samantha Loveday, Rob Willis, Jacqui Parr and John Barry. arsenal of any independent preschool retailer is its ability to think fast and move faster, reacting to the changing retail climate as quickly as it reacts to a changing customer profile. That’s why it was so heartening to see so many of you at the recent shows – London Toy Fair, Spielwarenmesse and Spring Fair were all busier than they have been in recent years, with exhibitors delighted with the number of retailers getting out there and looking for something different to entice consumers to their store. Although that is proving increasingly difficult as the shadow of Brexit looms over the trade. As this issue of Progressive Preschool goes to press (with less than three weeks to go before the UK is scheduled to leave the European Union) it remains unclear what Brexit really mean for retailers, suppliers and distributors across the preschool industry. Consumer confidence is low and shoppers are resisting unnecessary spending, so it’s no surprise that there is an increasing sense of nervousness among many retailers, who are faced with dealing with the economic uncertainty which has arisen from the confusion and lack of clarity over what Brexit will really mean for any of us. JoJo Maman Bébé has warned that Brexit is likely to affect its stock levels, as many of its products are imported, while Hippychick’s co-director Jeremy Minchin has made it clear that; “the market uncertainty surrounding Brexit... continues to have a damaging impact on our business.” Specifically, the lack of defined plan in place for export and import regulations means that stock issues are likely to become an issue across the board in the event of a no-deal Brexit. While toys and other baby products may not be as essential as insulin, stock shortages would affect everyone along the preschool supply chain, from supplier to consumer. But we are a proactive bunch and while the government seems unable to plan ahead, forward-thinking suppliers and retailers are ensuring that they are well-prepared for whatever the future may hold. To avoid any potential difficulties, Tomy UK has already moved much of its stock to a UK warehouse. “Our key priority is to ensure we are prepared for any eventuality and the business is in a position to supply customers without disruption,” said general manager Mary Wood. The Entertainer has taken similar measures to ensure that it doesn’t suffer from any potential port hold ups by stockpiling 100 container loads of toys from the Far East, with md Gary Grant stating simply that; “There will be no shortage of toys in the UK.” Taking inspiration from this positive approach, we are looking forward to Harrogate International Nursery Fair, which is taking place at the end of this month (see our preview on page 21). With a whole host of brand new names and returning exhibitors in the mix it’s the most effective way to ensure that you know exactly what’s in store for the rest of the year, making it an essential for anyone in the preschool industry. We’ll see you there!

The Progressive Preschool Team ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, John Barry, Ian Hyder, Jakki Brown, Warren Lomax PROGRES SIVE PRESCHOOL

03_Leader.indd 1


08/03/2019 14:43

Be part of the bigger picture ...

24 - 26 March 2019

Harrogate Convention Centre, North Yorkshire

The UK’s only baby trade show www.nurseryfair.com Tel: 01902 880906 / 882280 Email: adrian@nurseryfair.com


04_PPS_March April 2019.indd 1

03/07/2018 11:44:07

08/03/2019 14:34

contents 07 17 18 21 34 37 45 53 55 58 61 69 83



NEWS Reporting from the preschool sector GFK The latest industry statistics ASK ANNA Travel tips for retailers NURSERY FAIR 2019 The road to Harrogate PARENT’S INSIGHT Researching for your benefit CAR SEATS Time to buckle up TRADITIONAL TOYS With traditional values HALILIT Face to face LICENSED APPAREL Dressed to impress BUGABOO The evolution of a brand TRAVEL On the move SLINGS AND CARRIERS A little pick me up RETAILER BREAKDOWN Piccola in numbers













05_Contents.indd 5


08/03/2019 10:51

06_PPS_March April 2019.indd 1

08/03/2019 15:43


Mothercare Sells Headquarters As It Faces Up To Difficult Festive Trading Period


ursery and maternity retailer Mothercare has faced up to a difficult festive trading period after it released its results for the 13 weeks to 5 January, selling its UK headquarters for close to £15 million as part of an ongoing cost-cutting drive.

The struggling chain reported a 11.4% drop in like-for-like sales at UK stores, while online sales also fared badly, declining by 16.3%. It blamed the fall in sales over the last quarter on a ‘difficult consumer backdrop’ as well as a ‘lower website footfall’ and its decision to offer fewer discounts and a smaller range of toys compared to the 2017 festive season. Shortly afterwards, the retailer revealed that it had sold its 100,000 sq ft

Watford offices and adjacent warehouse to property developers BYM Capital, signing a ten-year lease under a sale-and-leaseback deal. The ongoing store closure plan is also ahead of schedule, with another 36 shops schdeduled to close over the next three months. By the end of March, Mothercare will have just 79 UK stores, down from 137 in May 2018. “While the UK continues to be challenging, in part as a result of our planned restructuring, we are still

Spring Fair reveals new layout for 2020

Leading retail gift and lifestyle tradeshow Spring Fair has revealed a new layout for the 2020 edition of the show. Show organisers ITE Group revealed that the new layout will see the show being reorganised the show into two overarching sections, Home & Living and Gifts. The new layout is expected to improve the general flow of the show and provide retailer and other buyers with more crossover buying opportunities.

Amy Childs is named TOMY UK moves to official ambassador reassure customers for Obaby ahead of Brexit Television personality, business woman and Celebrity Mum of the Year winner, Amy Childs, has been named the new official ambassador for leading nursery furniture brand, Obaby. This partnership, which sees Amy taking on the role of ‘face of the brand’, sees Obaby taking the next steps to positioning itself at the forefront of the market.

TOMY UK has put a ‘solid contingency’ plan in place, moving anticipated stock requirements to a UK warehouse in the face of potential instability related to Brexit. “Our key priority is to ensure we are prepared for any eventuality and the business is in a position to supply customers without disruption,” said general manager Mary Wood.

Banz takes control of European market as Sunproof ceases trading Baby product and accessory company Banz has taken over control of its UK and European distribution, following the takeover of distributor Sunproof, which has now ceased trading. The move follows 17 years of a manufacturer/distributor relationship between Sunproof and the well-known Banz brand, which includes Baby Banz sunglasses, Banz earmuffs, swimwear and sun hats. The official takeover took place at the end of 2018 and to ensure a smooth transition, Sunproof’s managing director Jouko Nykanen will continue to work with Banz well into 2019. Right: The new Banz branding is now available to all UK customers.

on course to deliver the necessary transformation,” said chief executive Mark Newton-Jones. “The UK business will now operate with the discipline of a franchise, allowing the wider group to focus on the Mothercare brand and making it stronger globally,” he continued. Above: UK market conditions are expected to ‘remain challenging’ but Mothercare expects its full-year profits to remain in line with expectations.

The Entertainer stars in The Sunday Times listing

The Entertainer has ranked 49th in the Sunday Times Best 100 Mid Companies 2019 to work for. The survey – which reviews eight engagement factors including how employees feel about their personal growth, team, wellbeing and the company in general – generates a BCI (Best Company Index) score for companies before placing them in the top 50 best mid companies to work for. “It’s hugely important for us that our employees enjoy working for The Entertainer which is why we continually review how we can improve their experience by responding to feedback and introducing new initiatives where possible,” explained Gary Grant, founder and md of The Entertainer. “We pride ourselves on being a company that encourages employees to explore their potential with the support they need and couldn’t be happier to see the increase in our BCI score which only goes to show how happy our employees are.” Above: In 2018, The Entertainer ranked at 69th but this year it has climbed 20 places.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News March April 2019_New.indd 7


08/03/2019 14:50


Over 200 brands

A bespoke trade show for all independent retailers

REGISTER NOW www.indxshow.co.uk

INDX Kidswear PPS 171x251 SS20.indd 1 00_PPS_March April 2019.indd 1

Cranmore Park Conference & Event Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF T: 0121 683 1415

28/02/2019 15:22 06/03/2019 18:28


Royal baby predicted to boost the UK economy by more than £1bn


ccording to reports in the consumer media, the latest addition to the royal family is expected to boost the UK economy by more than £1.125bn as consumers rush to buy copies of the baby products and clothing chosen by The Duchess of Sussex and Prince Harry. The new arrival is due in April and is predicted to increase spending on children’s clothing and products by £1.125bn in the next two years, according to Professor Joshua Bamfield, director of the Centre for

Tobar acquires educational specialist, Kit for Kids

Tobar International is expanding into the education market following its acquisition of Kit for Kids, which recently fell into administration. “This is a great opportunity for Tobar to expand into the education market and is a natural progression for us,” said David Mordecai, ceo of Tobar International. “Our first task will be to ensure that Kit for Kids is in the best condition to continue to supply and support their core customers with the products they want.

Toy Fair Trolley Dash donates 4,000 toys to KidsOut

The annual Toy Fair Trolley Dash at the end of last month’s show saw over 4,000 toys collected by volunteers for the charity partner, KidsOut. Majen Immink, director of fairs and special events at the BTHA, said: “Children are at the heart of the toy industry, so it’s lovely to be able to donate such a large number of toys.”

Retail Research. “Meghan and Harry are an attractive couple and their first child will naturally be of great public interest across the

Chicco to return to TV screens in 2019

Global nursery and toy brand Chicco is returning to TV screens in 2019 to promote its award-winning collection of side sleeping cribs, the Chicco Next2Me. Following the success of previous campaigns, the Next2Me side-sleeping crib will be featuring on televisions across the UK as part of a multi-million pound integrated advertising and marketing drive. The advert will be screening from the beginning of March and will be supported with an integrated campaign across media, digital, print and in-store activation, designed to celebrate the entire Next2Me collection. It will also be supported with digital advertising and social media activity, including competitions and giveaways on Facebook. Above: Chicco’s television campaign will promote the benefits of side-sleeping.

world,” said Professor Bamfield. “As the child gets older, what he or she wears will be adopted by many other parents, photographed thousands of times and shared with others across the world.” A similar effect has been seen with other royal children, specifically George, Charlotte and Louis, with products often selling out quickly and entire websites dedicated to copying the children’s style. Above left: Royal fans will be keen to see what toys, clothes and accessories are chosen by the royal pair.

Paloma Faith teams up with Cosatto for limited-edition collection Brit Award-winning artist Paloma Faith has teamed up with Cosatto to launch a limited edition collection of bespoke designer pushchairs. “We are chuffed to bits to be working with Paloma,” said creative director Vicky Morley. “She is a creative force with a natural flair for spotting trends. She has an uncanny sense for what is at once extraordinary, outspoken and outlandish, while at the same time irresistibly appealing.” The irreverant collection is ideal for parents looking to make a statement, consisting of two core designs; Hear Us Roar (leopard print) and Anarchy in the Nursery (embroidered tiger). Below: The collection is the result of a collaboration which sees Paloma unleash her passion for design.

JoJo Maman Bébé reports 13% sales growth

Nursery and maternity retailer JoJo Maman Bébé has reported an impressive 12.8% increase in like-for-like sales for the year ending 30 June 2018. Revenues also rose by 17.6% year-on-year, reaching £67.6million, while pre-tax profits for the year grew by 10% to £4.3 million, compared with profits of £3.9 million in 2017. The childrenswear expert has put this surge in both full-year sales and profits down to an investment in infrastructure and IT as well as a growth in its physical store portfolio, which included two new stores in the US and seven in the UK during the period. Overall sales were boosted by an 11.9% increase in retail store sales, but online sales made the biggest contribution to the retailer’s overall growth, climbing by an impressive 29%. In the report, which was filed with Companies House, JoJo Maman Bébé also warned that Brexit is likely to affect buying stock, as many of its products are imported.

For thewww.progressive-preschool.com latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News March April 2019_New.indd 9


08/03/2019 14:51







Supported with






Integrated technology with added play value!



33873 33936 33834





Tel: 01869 363800 sales@ravensburger.com

10_PPS_March April 2019.indd 1

08/03/2019 15:48


Mamas & Papas reports second year of loss


ursery and maternity brand Mamas & Papas has reported its second consecutive year of loss, with financial reports coming in at a loss of £4.3m for the year to 1 April 2018, up from the £4.4m the previous year. Annual turnover also dropped by £5.2 million to just under £73 million, which was attributed to the closure of lossmaking stores last year. Revenues have stayed relatively flat at £121.7m, up from £121.1m in 2017, while the retail division also saw operations improve slightly year-on-year. The company also said it’s seeing a higher percentage of its sales happening online, with e-commerce now accounting for up to 30% of the total turnover.

The board said that although profit margins had been affected by the weakness of sterling, it was ‘comfortable’ with the performance of Mamas & Papas’ retail arm, particularly given the ongoing pressures on promotional activity and aggressive pricing in the sector. Below: Mamas & Papas operates 30 stores in the UK and has almost 900 staff.

Toymaster confirms INDX Kidswear breaks May Show has sold out attendance records Exhibitor space at the Toymaster May Show 2019 has sold out, the organisation has confirmed. The popular event will once again take place at The Majestic Hotel in Harrogate from 21-23 May. Over 100 suppliers will be present, with the majority running special offers for the independent bricks and mortar toy retailers who attend. As well as the exhibition, evening events will also take place on Tuesday and Wednesday. Ian Edmunds, md of Toymaster, said in a statement: “All space has been filled and Toymaster would like to take this opportunity to thank those attending for their support and we look forward to seeing you in May.”

LEGO celebrates 50 years of DUPLO brand

LEGO Group is marking 50 years since the launch of LEGO DUPLO, its inaugural large brick for small hands. The company asked over 9,000 parents around the world for their feedback in the LEGO Play Well Report, 2018. An impressive 94% said it stimulates their child’s imagination, 93% that it helps their child be creative, 91% said it helps their child learn and discover new things, while 84% said it helps their child develop life skills. A further 91% also said playing with LEGO is a fun activity for the whole family.

The latest edition of INDX Kidswear was a record-breaking success, thanks to a 34% increase on buyer attendance compared to last year’s February show. A third showroom launched for the first time, while reconfiguration of the Platinum Showroom provided exhibition space for over 40 new brands, all contributing to the success of the show. Exhibitors also reported being pleased with the amount of orders taken throughout the two-day event, with established companies such as Lilly & Sid declaring the 2019 show to be their best to date. An impressive 85% of the brands from February’s show have already applied to return for the next INDX Kidswear event, taking place from 30 June to 1 July 2019.

Cheeky Chompers raises capital for next stage of development

Edinburgh-based baby brand Cheeky Chompers has started its first external fundraising round in order to raise capital for its next stage of development, following soaring sales figures across China. The company is raising capital in order for founders Julie Wilson and Amy Livingstone to focus on growing the business and build its global presence, focusing on digital growth, new product development, brand building in key markets and infrastructure. “While we have been self-funded from the start and grown organically to date, we think the timing is right to accelerate the business so we can get to the next level,” stated Julie. “We see strong growth opportunities through both existing and new channels to market, and we’re excited to enter the next phase of growth.” Cheeky Chompers currently sells into 34 countries and is currently experiencing a soar in sales in China.

LittleLife teams with Elmer for 30th anniversary

Elmer the Patchwork Elephant will be heading out on more adventures as LittleLife, specialist in great outdoor gear for families, launches an Elmer toddler backpack to celebrate the preschool character’s 30th year. The backpack is the latest in a line of official Elmer preschool product, which also includes anniversary baby clothing ranges in Tu at Sainsbury’s and JoJo Maman Bebe, new products from Moonlite, brand new publishing and the limited edition Rainbow Elmer swaddle and sleepsuit from Lil’ Cubs. Above: The Elmer toddler backpack is perfect for children aged one to three years.

Rockit named ‘International Business of the Year’ Rockit – the company behind the multi-award-winning portable baby rocker – has been crowned ‘International Business of the Year’ at the FSB Celebrating Small Business Awards. The Bristol-based business – which launched in September 2017 – currently distributes to over 40 countries across six continents and fought off stiff competition from other successful export businesses. “We have been delighted by the reaction to Rockit from both consumers and the nursery industry globally,” said ceo Matt Dyson. “We are currently busy developing additional products to build our range and we anticipate launching these at Kind und Jugend in September.” Rockit also won the hotly-contested Innovation Award at last year’s biggest ever Progressive Preschool Awards 2019. Right: Nick Webb and Matt Dyson accepting the prestigious award.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News March April 2019_New.indd 11


08/03/2019 14:51

1.8m Books Sold Since Launch in Spring 2018

New Range fo r

World Book Day 2019

© 2019 Disney Enterprises, Inc. All rights reserved. © 2019 Disney/Pixar. All rights reserved. © 2019 MARVEL. All rights reserved. © 2019 DreamWorks Animation LLC. All Rights Reserved. © 2019 Viacom International Inc. All Rights Reserved. Nickelodeon, and all related titles, logos and characters are trademarks of Viacom International Inc.

00_PPS_March April 2019.indd 1

20 Devon Square, Newton Abbot, Devon, TQ12 2HR, UK. Office: +44 (0)1626 337736 Fax: +44 (0)1626 334580 Books@centumbooksltd.co.uk

06/03/2019 18:23


Toys R Us to make comeback as Tru Kids Brands


oys R Us and Babies R Us is making a comeback as Tru Kids Brands, a year after the retailer collapsed. In February, Tru Kids – the holding company for Tru Kids Brands – became the new parent company of Toys R Us, Babies R Us and Geoffrey the giraffe after acquiring the assets, reported Retail Gazette. Richard Barry – who worked for Toys R Us for over 30 years, latterly in the role of global chief merchandising officer – is chief executive and president of Tru Kids. Richard said that the new company was seizing the opportunity to ‘tap into the continued strong affinity’ for the TRU and Babies R Us brands. The first priority for the company is to solidify the US retail strategy. However, although Tru Kids has said it is working with

Cybex launches model collaboration

Cybex has collaborated with supermodel and supermum Karolína Kurková to launch a brand-new fashion collection across a range of car seats, baby carriers and pushchairs. Cybex founder Martin Pos says: “The synergy of Cybex’s mission to create a fashion-forward lifestyle for parents, mixed with Karolína’s energy and passion for both of her jobs is what makes her the perfect collaborator for this new product launch.” baby carrier) and features Repreve-certified recycled fibres, made from recycled plastic PET bottles. Below: The catwalk collection features red lip motifs, polks dots and bold pops of colour.

partners around the world, details on plans for the UK market are currently unclear. Global partners are due to open 70 stores in 2019 in Asia, India and Europe, as well as develop new ecommerce platforms, acording to reports in the Retail Gazette. Below: TRU Kids Brands plans for the UK market are unclear.

Allison Baby has appointed Vista PR, experts in the family market, to resurrect the Graco brand in the UK. Vista plans to build a vibrant, stand-out social brand that will engage a younger, fashion-oriented audience. Smart social campaigns, influencer advocacy and brand building media coverage will drive sales with families. Lucy Reeves, client lead at Vista said: “We’re going to create a buzz for Graco. We are clear on its place within the Allison Baby portfolio and are confident that we can carve a distinct, profitable positioning for it in the UK market.”

LICENSING LOOKOUT ▶ Bulldog Licensing has welcomed a further two partners for That’s Not My... , in the form of Ravensburger for jigsaw puzzles and memory card games, and Dreamtex for junior bedding.

Halilit warns retailers to be vigilant over copies Halilit has warned retailers to be vigilant over copies as it has become increasingly concerned about the appearance of imitation instruments in the market. “We have been alerted of a number of Halilit copies on the global marketplace over the past few months and wish to remind retailers and suppliers alike to be cautious and alert when offered baby and preschool instruments that resemble Halilit products,” said Judith Stark, md of Halilit. “We have invested considerably in ensuring our instruments are safe for babies as young as three months... the copy products that we have seen lately would not, in our belief, comply with these current EN71 standards and [so] we have concerns about the authenticity of the testing certification provided with these products.”

The Entertainer stockpiling toys ahead of Brexit The Entertainer is taking measures to ensure that it doesn’t suffer from a shortage of toys this summer in the event of a no-deal Brexit, with the retailer stockpiling 100 container loads. Gary Grant, md of the retailer, said it has doubled the usual amount of containers sent into the UK at this time of year, making sure that it had stock in place ahead of

Allison Baby reignites Graco with Vista PR

any potential port hold ups. “There will be no shortage of toys in the UK,” Gary commented. “The items we ship from the Far East, we have brought the containers forward to make sure we have adequate stocks. “It might take three months for things to settle down [after Brexit]. The second biggest time for buying toys is Easter.”

▶ JoJo Maman Bébé expands its classic Peter Rabbit collection which is produced by Paul Dennicci and sold exclusively by the retailer. ▶ Pinkfong has unveiled a strong line-up of UK licensing partners for the Baby Shark brand, including WowWee, Spin Master/Cardinal, Hasbro, Fashion UK, Aykroyd & Sons/ TDP Textiles, Character World, William Lamb Group, Roy Lowe & Sons, Corsair Toiletries, Centum, Danilo, OTL Technologies and SGA Productions. ▶ Popular newborn brand Sophie la girafe has teamed up with eco-friendly property, Charlie Banana for its latest collaboration. ▶ I nsect Lore has teamed up with The World of Eric Carle to launch a licensed version of its popular Butterfly Garden. ▶ B  BC Studios is continuing its partnership with 8th Wonder, with the company signing up to create a complete range of plush and wooden toys for Go Jetters. ▶ T  he brand owners of Daisy & Ollie have revealed a new partnership with brand licensing specialist, Nimbus Nine to support the development of the preschool brand.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News March April 2019_New.indd 13


08/03/2019 14:52

Green Board Games presents...

G G I ER B A range for 2019

01494 538999

www.greenboardgames.com sales@greenboardgames.com 14_PPS_March April 2019.indd 1

08/03/2019 14:37


Baby wish list service launches in the UK


partnership between Your Baby Club, a rapidly growing online community of new mums, and the world’s largest universal gifting platform, MyRegistry, has launched a new baby wish list service throughout the UK. The team behind the new offering hopes that it will revolutionise the UK baby industry. Users will be able to add items from any store to their wish list, using MyRegistry’s ‘Add to Registry’ button. Once added to the wish list, products are then directly linked to a

retailer’s website for purchase. Baby showers are becoming increasingly popular in the UK and the baby gift market is estimated to be worth £500 million. Research has also revealed that more than 60% of participants would like somewhere to organise their gift list. “These stats confirm that now is the perfect time to enter the UK market with our universal platform,” says MyRegistry president, Nancy Lee. “Currently, less than a handful of retailers in the UK offer a baby wish list. Our solution enables UK mums to install a browser button and add any item from any of their favourite UK retailers, regardless of whether those retailers have their own wish list service. Because of this, we anticipate our presence in the UK to drive a lot of traffic and create strong additional sales for baby retailers.”

Hippychick defies Brexit impact to be crowned best SME at business awards

Family-owned nursery accessories business Hippychick has defied the impact of Brexit uncertainty to be crowned best SME at the South West Business Awards. The business, based in Bridgwater in Somerset, is celebrating being crowned best SME at the awards, which coincided with Hippychick’s celebration of its 20th year in business in 2019. The South West Business and Community Awards are designed to recognise businesses, charities, and individuals that have made an outstanding contribution in the region. “It’s been tough for the last couple of years with the market uncertainty surrounding Brexit and this continues to have a damaging impact on our business,” said co-director Jeremy Minchin. “But we are weathering the storm and have a fantastic team of people to help us navigate through it.” Below: Jeremy and team are delighted with the award.

Left: Baby showers are big business in the UK.

Lidl teams up with The Baby Box Co to give away free ‘baby boxes’

Value supermarket Lidl has teamed up with The Baby Box Co to offer new parents a free ‘baby box’ full of nappies and wipes. The new partnership means that simply by signing up and watching parenting videos at the Baby Box University website, new and expectant parents can collect a free baby box full of newborn essentials. New families will welcome the free Lidl nappies and wipes but it is the box itself that potentially is the most valuable as it is made of thick, padded cardboard and contains a firm foam mattress, waterproof cover and fitted sheet, so can be used an alternative to a cot or Moses basket.

Baby concept store launches in County Meath New independent retailer Bygge Bo is a Scandi-style baby concept store based in County Meath in Ireland, offering exclusive brands, high-quality products and unique baby gifts. Bygge Bo specialises in pushchairs, car seats, nursery furniture and baby essentials across care, play and clothing. It stocks well-known brands such as Stokke, iCandy, Bugaboo, Uppababy, Cybex and Snuz, as well as more unusual and exclusive names such as Sebra, Cam Cam Copenhagen, Liewood, Little Dutch and many others. “Many of the brands we work with and the products we stock have a focus on sustainability and quality and are made from eco-friendly sustainable materials, manufactured in socially responsible conditions,” said Amanda. “We’re all guilty of buying disposable clothing, plastic toys and baby items with a short lifespan because this is all that is available in shops. Consumers are changing the way they buy

and are definitely more environmentally conscious, they want to have the option to make better choices.” Dedicated personal shopping appointments are available to guide and advise consumers through their baby shopping process, while Bygge Bo will also provide expert advice on the products that match each family’s individual needs. www.byggebo.com will also be launching soon, offering a nationwide delivery service.

Below: Byggebo also offers a personal shopping gift service.

PEOPLE NEWS ▶ SweetDreamers has expanded its flock by welcoming Tanya Speakman to the team in a new role as international sales manager. ▶ Ravensburger has strengthened its UK team with two new arrivals. Katy Fletcher has taken on the role of head of marketing and product development while Carl Vernum joins as territory sales manager for the Midlands and Scotland. ▶ Britax Römer, the global leader in child safety mobility, has appointed Erwin Wieffering as president and managing director for Britax Römer Europe, Middle East and Africa (EMEA). ▶ Paul Schaffer – former commercial director and son of the founders of Plum Products – has taken over as managing director for the UK and Hong Kong. ▶ Faye Anderson has joined Skip Hop as marketing associate, while Suzanne Hayward has joined as UK finance manager, to support the company’s financial growth. ▶ Industry veteran Tracie Schor has joined Baby K’tan as svp of global sales and marketing.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News March April 2019_New.indd 15


08/03/2019 14:52

16_PPS_March April 2019.indd 1

08/03/2019 15:26




ith a background of falling consumer confidence and disappointing high street footfall, growth over 2018 across consumer durables as a whole has fallen back when compared to previous years. The baby care sector has been no different, falling by 3% in value with much of the decline driven by the higher-value categories such as car seats, highchairs, monitors and strollers. In keeping with wider market trends, there was also a large difference between online and in-store performance, with online value sales increasing by 8% (£18m) against an 8% (£36m) decline for the in-store market. In recent years, the car seats category has been on the rise, with a 13% and 4% value increase in 2016 and 2017 respectively. Sadly that has not been the case in 2018, when sales declined by 1.5% over the course of the year. Despite the poor performance, the sector is still outperforming the strollers market which fell by almost 7%. However, these figures do show a relatively sharp slowdown. Conversely, the market volume decline slowed down in 2018 and was down by just 1.9% against 5.6% last year. This links back to the average selling price (ASP) for the market, which has managed large rises in previous years but remained stable in 2018, holding fast at £83.

Above: Compared to the category average, i-Size car seats (like these from Joie) command a price premium of £48.

Despite all this, it was once again the high-value £200+ car seat models which outperformed, accounting for 8% of volume and an impressive 26% of value. New brand entrants over the past two years have been increasingly managing to gain a high share of sales. Newer i-Size system models (those based on a child’s height rather than weight) continue to contribute to this trend. With an ASP of £219 compared to the market average of £83, this high value segment of the market grew 24% in value over 2018. While sales of combination seats and seats for older children have remained Below: GfK’s figures break down the market trends across car seats.

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, client insight manager Marco Salerno takes a look at how i-Size car seats have been driving high-end car seat market growth against a backdrop of falling consumer demand. relatively stable year-on-year, the value coming through sales of seats specifically for infants fell by 14%. This indicates the growing popularity of i-Size models among new parents who are increasingly prepared to pay a premium for these products with one benefit being that they can be used for a longer period of time. Of course, i-Size models can only be bought in combination with the ISOFIX fastening system and unsurprisingly value here has also increased markedly. ISOFIX models now account for almost £85m, growing 16% and approaching 50% market share. They also sell on average for £157, £99 higher than non-ISOFIX models. While these systems have now become far more prevalent in the market, ASP growth has in turn slowed down. At the same time, as consumer demand in the wider category continues to fall, these products are likely to record ongoing growth for some time to come.”


17_GfK.indd 17


08/03/2019 10:52



In her latest column for Progressive Preschool, Anna considers how independent retailers can advise parents going on holiday to make clever choices so that their time away is more ‘mini-break’ and less ‘mini-breakdown’.

simply screw the spoon onto the DoddleBag spout and squeeze the puree through the hole onto the spoon for a mess-free meal. When finished, the anti-choke cap keeps the food fresh until needed. The refillable, reusable and freezable pouches hold 100ml, making them ideal for hand luggage. Little Litecup (6 - 24 months)

Anna Taylor is a research assistant at Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com


ravelling with young children can be daunting for parents. Having to plan for every possible thing that could go wrong and fitting the sheer amount of ‘stuff’ that comes with family holidays is one of the biggest challenges. While retailers can’t promise that travelling with little ones will ever be stress-free, they can recommend some tried-andtested travel products that will help make parent’s lives just that little bit easier.... EATING AND DRINKING ON-THE-GO DoddleSpoon Set (6 - 18 months) The DoddleSpoon Set is an easier way for parents to feed their baby homemade purees when out and about, no bulky plastic containers needed. Parents

Above: DoodleSpoon Set


A handy non-spill replacement for sippy cups – it Left: Little won’t leak even Litecup. when left upsidedown in the car seat on a long journey (we tried it!). While mum and dad are stuck in the front of the car, little ones can keep themselves hydrated throughout their journey with the easy-to-use 360 degree edge rim. The Little Litecup also features a light sensitive LED, turning it into a useful night-light for comforting little ones who may not be used to spending the night away from home.

and material, it doesn’t heat up like other shades, instead allowing a cool breeze to flow through. The shade can protect a baby from over 97% of the sun’s UVA and UVB rays (tested to and rated at UPF 50+). The Original Konfidence Swim Jacket (12 - 36 months) Whatever age a child first enters the water, they want to feel safe and secure. The Original Konfidence Swim Jacket is perfect for that initial introduction to the joys of swimming. Designed to give buoyancy around the child’s waist, the jacket increases stability while children’s arms remain free and unrestricted. This gives children confidence in the water, while allowing them the freedom needed to develop correct swimming strokes. The jacket also guards little ones from the sun with 100% UV protection, plus the bright yellow back improves visibility in crowded beaches and pools. Below: The Original Konfidence Swim Jacket

KEEPING CHILDREN SAFE ON THE BEACH Taf Toys Playful Sun Shade (0 - 12 months) Below: Taf Toys Playful Sun Shade.

The stylish and practical playful sun shade is the perfect accessory for families enjoying the sun. For easy access and transport, the cover folds out from a cute cloud storage pouch which can be attached to the canopy of any pushchair or pram when out at the beach or to a car seat when travelling. Thanks to the light colour

The bedtime routine Sleeping in a new place can be scary for children. Parents can help by keeping their sleep environment and routine as familiar as possible – this could include bringing a pillow, blanket, or soft toy that smells of home; providing a nightlight; and reading together or giving them a bath before bed.


18-19_Fund Children Column.indd 18

08/03/2019 10:56



Rising to the challenge There are a lot of challenges for parents with toddlers – potty training, weaning, and sleeping to name a few. These don’t go away when families are on holiday, so any travel-friendly solutions to everyday situations will be well-received by parents. TAKE-ALONG TOYS Lamaze Classic Discovery Book (0 - 18 months) Babies have quite fleeting attention spans, so they often need lots of different activities to switch between to keep them engaged. This can be tricky when travelling and space is limited. The Classic Discovery Book from Lamaze is a brightlycoloured cloth book filled with different textures, sounds and pictures for infants to discover. The handy clip attaches to buggies and car seats too, so it won’t get lost when out Above: Lamaze Classic and about. Discovery Book

Above: Playmobil Sand Dump Truck.

Playmobil Sand Dump Truck with Removable Bucket (24 months - 6 years) A sandcastle bucket and robust toy truck in one, perfect for trips to the beach, or for families stuck indoors on a rainy day. The set includes a detachable dump bed that can be used to build sandcastles, a sieve and a Playmobil 1.2.3 character to encourage make-believe play.

Below:Snuggle Sacs

TOMY MegaSketcher (24 months - 5 years) Great for a quiet evening’s rest after a busy day seeing the sights. The Megasketcher can keep children entertained scribbling, drawing and writing over and over again without the need to pack stacks of pencils, crayons or paper. The doubleended magic pen draws thick and thin lines, while the magnetic screen clears drawings easily by simply swiping the lever.

Galt Activity Case (6 - 24 months) An all-in-one set for curious Right: babies to explore, Gale including Activity squeaks and Case chimes, a peek-a-boo mirror, and a twirling stripy wheel. The combination of lots of different elements keeps babies entertained while the carry handle makes it easy to grab and go. There are no little pieces to keep track of, so parents know it will make it back home in one piece!

sleep in their Snuggle Sacs at home, then take their own bed on trips away. Having their own bed that smells of home can give children that extra sense of security, which is particularly helpful for children who may get anxious when staying somewhere new. There are a range of designs available - including animals for younger children - and all Snuggle Sacs have 100% cotton linings, a handy pocket to hold a pillow, and are machine washable. The included tote bag makes them easy to travel with too.

Above: TOMY MegaSketcher

SPENDING THE NIGHT AWAY FROM HOME Snuggle Sacs (36 months - 11 years) These sleeping bags are perfect for a little familiarity and comfort when children are sleeping somewhere new. Designed to replace conventional bedding, children can

You can find independent reviews for all of these top picks on www. FundamentallyChildren.com.

The rule of three There are three key rules which help any travel toy worth its sale earn that valuable spot in the suitcase or the back of the car: 1. Easy to pack: Fairly compact, without lots of little pieces that might not make it home again, or lots of extras needed (e.g. batteries). 2. O  pen-ended: Something children can play again and again, in different ways, to keep them entertained for as long as possible. 3. Non-disruptive: Toys are likely to be used in public spaces while travelling or on holiday, so they shouldn’t be too noisy or annoying (so no playing music on a loop!).


18-19_Fund Children Column.indd 19


08/03/2019 10:57

00_PPS_March April 2019.indd 1

06/03/2019 18:25


There’s always plenty to keep visitors busy at the Harrogate International Nursery Fair and this year’s show, taking place from Tuesday 24 – Sunday 26 March, will be no different. Here’s PPS’ preview of what you can expect to find at the UK’s only trade nursery show.

The Road To HARROGATE Quality Time “Some major retailers are in flux but the independent retailers are displaying impressive strength and dexterity. Harrogate is an important time for us to spend quality time with our retailers and an opportunity to showcase our ranges. This year it’s perfect timing for the launch of our new mima Champagne colourway. Plus, we will be launching our new brand, Owlet to the UK trade so it’s not to be missed. We look forward to seeing you at the Cheeky Rascals café!” Simon Russell, managing director, Cheeky Rascals


nursery trade show, Harrogate 24 – 26 March 2019 is attended by the majority of Harrogate UK baby product Convention Centre buyers seeking new ranges for www.nurseryfair.com their stores – as well as some from Europe and even further afield,” says ach March, the beautiful market show organiser Adrian Sneyd. “There are town of Harrogate is taken also many fantastic major brands returning over by the nursery trade as to Harrogate this year, so we are expecting suppliers, wholesalers and even more retailers to be encouraged to retailers make the most of the three-day come to the show than before – ticking Harrogate International Nursery Fair. the boxes for everyone involved!” Offering an unrivalled opportunity Also returning for the 2019 show for manufacturers and suppliers of baby is the New Product Showcase, which products to meet with will serve as the first port of call for key industry buyers retailers and buyers looking to uncover and distributors, the the latest new product launches and exhibition will be taking is ideal for companies launching place across three different brand new items and ranges. halls of the Harrogate The winners of the BANTA and Convention Centre. Concept & Innovation Awards will be “As the UK’s only announced during the show, while a jampacked seminar programme, organised Left: The new mima by the Baby Products Association (BPA) Champagne colourway from Cheeky Rascals. will also be running thoughout the threeday show. The presentations will cover 



21_23_25_Harrogate.indd 21


08/03/2019 12:20

Visit us at the Harrogate International Nursery Fair at stand Q29 to discover more!

Start Your Adventure We provide high performance products that encourage family adventure every single day. It’s a philosophy that lives in the heart of everything we create at Micralite. We are excited to present the Micralite Travel Collection, three innovative new products designed with the needs of today’s busy parents in mind.

micralite_ 00_PPS_March April 2019.indd 1 Untitled-6 1

Micralite.UK 07/03/2019 11:44 07/03/2019 09:59


Perfect Platform

“Harrogate is the UK’s only trade show and provides a great platform for showcasing new products. Brand participation is growing and representation across all categories is exciting to see. We’re delighted to be showcasing an exclusive first look at our brand new i-Size travel system, alongside a new i-Size infant carrier and range of i-Size travel systems.” Fran Vaughan, owner, Ickle Bubba

various subjects, from the importance of strengthening brands (saintnicks), to parents’ shopping habits (The Insights People) and the possible implications of Brexit (3Volution). But the main draw is, as always, the exhibitors and new products themselves. “Independent retailers love the brands who have been supporting the show yearon-year such as BabyStyle, DCUK, Cheeky Rascals, Hauck and Bebecar to name just a few; and were delighted at the recent announcement that Bugaboo, Micralite, Venicci, Laessig, CuddleCo, Obaby and Mee-go have confirmed for this year’s show,” says Adrian. “Retailers have been saying that big brands exhibiting would make visiting the show even more worthwhile – now we hope that they vote with their feet and make 2019 a bumper year for everyone involved!” One of the many firsts taking place at Harrogate this year will be Diono exhibiting alongside We Made Me. “We acquired the exciting and innovative babywearing brand in 2017 and this will be the first time the two brands have come together for Harrogate,” revealed territory marketing manager Rob Sykes. “We are really looking forward to showing everyone what we have in store for 2019.” Diono’s 2019 collection includes an enhanced range of car seats and wheeled goods, while We Made Me will be showing its range of awardwinning carriers and slings alongside a new collection of layette baby clothes, the company’s first step out of the babywearing sector. Scott Blease, ceo of Micralite, is looking forward to the show as an opportunity to present the company’s

Above left: Bebecar will be showcasing its whole collection to the trade. Above: Beaba will be building the brand in 2019. Below:Ickle Bubba is showcasing a range of new products.

new travel collection. “Harrogate Nursery Fair is a key date in the calendar for Micralite and of course is our home show, with our offices just a couple of miles away,” says Scott. “It is a great opportunity to meet with our valued retail partners from the UK and Europe and allows us to share our vision for the Micralite brand.” The new travel collection consists of the Sleep&Go Travel Cot, the ultra compact stroller ProFold, as well as a collection of DayPak changing bags and some super exciting innovation for the shop floor. For Peg Pegero, Harrogate’s appeal lies in the fact that it remains the only place to showcase the company’s full range to key buyers. “We are committed to our growth strategy through independents,” explains UK and country manager Phil Howe, “and this is the one place where customers can meet the team and view our full range of new and existing items in one place.” Now entering its third year trading of in the UK, Peg Pegero’s range and sales are growing and the appeal of its Italian heritage is strengthening with UK parents. “It’s an exciting time for us, and Harrogate is a critical show to be exhibiting at,” Phil adds. The team will be showcasing a range of new product and key lines, including the i-Size compliant Viaggio FF105 and the award-winning Book modular systems, highchairs and car seats, “Over the next 12 months, customers will see more innovation coming

through all of our key categories,” reveals Phil, “and the team is also planning a few surprises at the show, so please come along to find out more!” Long-time supporter of Harrogate, Obaby will be at the show once again and is delighted to be exhibiting. “This year we will be showcasing our brand new Madrid range along with our much loved Stamford range,” says marketing administrator Beth Henry. “As well as Below: Bizzi Growin’s baby sleeping bags feature new characters for 2019.

The First Time “Bizzi Growin is extremely excited to be exhibiting at Harrogate for the very first time this year!. It’s a great opportunity for us to showcase our fantastic product ranges to both existing and new customers. We have lots of trend-led product lines, and this year we are launching our gorgeous ‘Little Rebel’ fur blanket range, as well as adding two stunning new colours to the ever popular Koochicoo range. Baby sleeping bags are also a key item for us also this year andwe have a gorgeous range of characters with more coming, so watch this space!” Rebecca Rowlands, director, Bizzi Growin


21_23_25_Harrogate.indd 23


08/03/2019 12:20

We look forward to our debut show at:

where we will be showcasing our capsule collection of:

Baby Monitors, Thermometers, Scales, Night Lights and Accessories. All our products have been developed with safety in mind so that parents can trust Topcom and feel secure. We strive to make lives easier by designing useful and clever products which solve problems and make parenting as enjoyable and hassle free as possible.

To find out more, pop by stand Q75 in the new products zone, email sales.uk@smartwaresgroup.com or call us on 01527 557 700

00_PPS_March April 2019.indd 1

06/03/2019 19:17

H A R ROG ATE I N TERN AT I ON A L N U R S ERY FA I R 2019 Left: Diono will be showcasing its 2019 collection. Below: SweetDreamers will be exhibiting a new version of the famous ewan the dream sleep sheep at the 2019 event.

visiting the show will have the chance to be the first in line to see our all new and improved ewan Deluxe with brand new soothing sound and improved functionality. We will also be showcasing our super soft and cuddly baa baa blankies and ewan snugglys in new exciting colourways and of course our classic ‘iconic’ ewan the dream sheep will be there too.” After attending the show as a visitor last year, Beaba and Red Castle will be Above: The new Sleep & Go exhibiting in 2019, as Natalie Jackson, vp travel cot from Micralite. sales and marketing, explains. “Following last year (where we visited as a delegate) being a fantastic opportunity to meet up we felt that Harrogate provided the right with existing and potential customers, location and mix of retailers and buyers Harrogate is key for showcasing our for us to return this year as an exhibitor.” exciting and dedicated nursery selection.” This year is set to be an important The Madrid range includes a spacious one for Beaba, as the company is cot bed which features an adjustable, planning to announce some major range three-height mattress base which can be expansions. “We will be focusing on adjusted as the baby grows before being turned into a stylish toddler bed which will further building our brand awareness this year,” reveals Natalie, “so we feel keep them comfortable for years to come. that the Harrogate environment is Also a dedicated supporter of the right for catching up with existing and show, Lynda Harding is the owner of potential independent retailers in a SweetDreamers and will be exhibiting relaxed and friendly atmosphere.” at the 2019 event to showcase a Harrogate is also a popular show brand new version of the famous for toy companies who are looking to ewan the dream sleep sheep. expand their nurersy and preschool “Harrogate is always a must for us,” customer base, such as Hallilit. says Lynda. “It’s a great time to meet up “Harrogate is the only with buyers, showcase nursery-focused event of its our SweetDreamers A Welcome kind in the UK, making it a range and touch base Return with our friends in the nursery industry.” Below: A new Taf Toys She continues; “Within “After an absence collection from Halilit. of seven years Team a relaxed and friendly Below right: The Tex is delighted to brand new Madrid atmosphere, buyers be returning to the range from Obaby. Right: Peg Perego’s Harrogate Nursery Below: Team Tex is new i-Size compliant returning to the show Show. We continue Viaggio FF105. with Nania and Migo. to offer a wide range of innovative and affordable car seats under the Nania brand, as well as high-end products under the Migo brand and a full range of Disney options, with new licences available in 2019.” Adam Clay, general manager, Team Tex

A Chance To Reconnect “Harrogate gives us the opportunity to showcase the whole collection in one place to the trade. It’s a great chance to reconnect with our customers, offering light refreshments on our stand. As anyone who attended Cologne will have seen, we had an amazing reaction to our new Glitz fabric, so we’re very excited to see if the reaction is the same from the rest of the UK trade.” Kevin Golding, commercial director, Bebecar UK

key time for us to showcase the very best in our baby and toddler ranges to both our current customer base and also hopefully some new faces,” says national account manager Amy Wildman. Hallilit will be unveiling the delightful Koala Daydream collection from Taf Toys – featuring gorgeous, unique and innovative products such as the Kimmy Koala Tummy Time Book, a beautifully illustrated freestanding flip book with both high contrast and colourful sides for different developmental stages, perfect for distracting little ones during tummy time. “We will be also be showcasing Taf Toys’ popular Mini Moon and North Pole collections,” says Amy, “as well as the ever-popular Halilit music collection, designed specifically for little hands.” With the constantly changing retail landscape in mind, independent retailers looking to stand out from the crowd should be using Harrogate International Nursery Fair as a valuable opportunity to form their strategies for the future. As the only UK-based opportunity to source new nursery product and see so many trade suppliers in one place, Harrogate really is the place to be.


21_23_25_Harrogate.indd 25


08/03/2019 12:20

Come and see the new Madrid furniture range

Hall G Stand G1

The new Madrid furniture range from Obaby

• Gloss finish • Chest includes hanging option • Sliding doors • Two colour options, Lunar and Eclipse • Multi use changing top


www.obabytrade.co.uk 01652 641491

Obaby - full page - Progressive Preschool - March 2019 - Madrid Amy.indd 1 26_PPS_March April 2019.indd 1

08/03/2019 10:14 08/03/2019 14:24

WHAT’S NEW NURSERY FAIR 2019 New products at this year’s show 24-26 March 2019 ICKLE BUBBA The innovative design has compact fold technology making it easy to go from strolling one minute, to folded up on your shoulder the next. Jam packed with features such as one-handed seat recline, front and rear suspension, a spacious shopping basket and storage pouch, as well as a large extendable UPF 50 hood – just to name a few, this urban cruiser promises to provide parents with the ultimate functional stroller, weighing just 6.4kg.   Tel: 01554 707022 www.icklebubba.com Stand Q69


MICRALITE The newest stroller to join the Micralite Family. Introducing the ProFold. Micralite’s most compact and lightweight stroller yet. Designed in response to the challenges faced by parents in the city and when travelling, the ProFold weighs just 7kg with added four-way suspension to keep journeys as smooth as possible. With intuitive one-handed fold and lined with weatherproof fabrics, this thoughtfully designed companion is ideal for adventures big or small. +44(0)1756 630240 www.micralite.com Stand number Q29

If you’re looking for a faux fur baby blanket then look no further because the Little Rebel baby blanket has serious attitude. This faux fur baby blanket has been designed for all the mini fashionistas out there. Create the scene either out and about, for that special occasion or simply cozy nights in. This sumptuous baby blanket has an awesome luxury faux fur on the outside for maximum appeal. Inside is soft velour for maximum comfort. All Bizzi Growin blankets are unique and made from the very best fabrics with great attention to detail. The Rebel blanket is no exception. This gorgeous blanket is available in blush pink and grey. +44(0)1772 237014 www.bizzigrowin.com Stand Q97

BÉBÉCAR The new Glitz fabric range from Bébécar, makes you stand out from the rest. As anyone who attended Cologne will have seen, we had an amazing reaction to our new Glitz fabric, so we’re very excited to see if the reaction is the same from the rest of the UK trade. +44(0)1692 408801 www.bebecar.co.uk Stand G19

CHEEKY RASCALS The unique, practical and stylish mima zigi has been designed with travel in mind. Its faultless engineering features an easy folding mechanism and a truly compact storage mode. Ideal for holidays and trips away, the lightweight (8.4kg) mima zigi is accepted as cabin luggage with most airlines and cleverly fits in overhead compartments when folded, or the boot of a car. Families travelling abroad to warmer climates will also appreciate the innovative, automatic canopy, complete with three sun visors providing UV protection. +44 (0)1730 895761 www.cheekyrascals.co.uk Stand KS18


27_29_31_Harrogate WN.indd 45


08/03/2019 14:53


Elegance, Style & Quality www.obabystamford.co.uk

Come and see our furniture range

Hall G Stand G1

Tall Chest

Toy Box

Single Wardrobe

Cot Top Changer


The Stamford tailors a complete range of cots and cot bed sizes to suit all rooms W te hi m

ar W y



114cm Space Saver Cot

134cm Mini Cot Bed/Day Bed

155cm Classic Cot Bed

160cm Luxe Cot Bed/Day Bed

Ta u




www.obabytrade.co.uk 01652 641491

Obaby - full page - Progressive Preschool - March 2019 - Stamford.indd 1 28_PPS_March April 2019.indd 1

08/03/2019 10:13 08/03/2019 14:25

WHAT’S NEW NURSERY FAIR 2019 New products at this year’s show 24-26 March 2019 BEABA The perfect starter set to help parents introduce table manners and positive eating habits for their little one. The suction cup and easyto-grip spoon will help babies from four months onwards to build confidence during mealtimes, as well as help prevent any unnecessary accidents through slipping or falling over. Made from durable plastic, the set is long lasting and hard wearing.The set comprises of: 1x Cup, 1x Plate, 1x Bowl & 1x spoon, is both dishwasher and microwave safe and is available in pink or blue colourways. Natalie.jackson@beaba.com +44(0)7584709186 Stand Q13

ROMA PRAMS Roma Prams bring you The Capsule2. It’s a travel stroller that fits in the overhead compartment of a plane, suitable from birth, and available in four colours, with accessories included. +44(0)1305 853080 www.romaprams.co.uk Stand Q79



With patent Up And Down technology to make it easy for parents to adjust height in one simple movement, four different height options and three recline positions, baby can be close to their parent’s side whatever the activity. Suitable from birth to six months, its foam padded cushion makes it extremely comfortable and its integrated ‘head hugger’ offers full head support. It has a 5-point harness for extra safety and has a practical integrated lockable rocking system, which can be used to comfort baby with a gentle swaying motion. Natalie.jackson@beaba.com +44(0)7584709186 Stand Q13

Looking for a stroller that is there when you need it but stores neatly away when you don’t? At only 8kg, Flexa is perfect for big city living. Suitable from birth to 15kg. Flexa was born from the need for practical performance married with a compact storage solution. The result? A stroller with a clever, verticalfold and a minimal storage footprint, perfect for your hallway closet. The clever supporting feet also make Flexa free-standing when folded, so you can wave goodbye to wheel scuffed walls. So, when you’re ready to flex in the city, think small but fierce with Flexa. +44(0)1827310557 www.diono.com Stand Q18/19

JOIE BABY With space and ease of use being a real concern for a lot of parents, Joie has the answer with the Pact stroller. A lightweight and super compact fold, perfect when out and about, it’s the ideal travel mate. Designed to be compact yet strong and feature rich, suitable from birth with the flat reclining seat, it includes adapters to pair with Joie Gemm, iGemm and iLevel infant carriers. Folding in a split second with one hand, Pact has an integral carry strap and comes with a handy carry bag. It also features a one-hand multi-position recline, height adjustable handle, padded soft 5-point harness, extending canopy, all round suspension, large shopping basket and raincover. +44(0)1889 808 900 uksales@joiebaby.com www.joiebaby.com Stand KS1


27_29_31_Harrogate WN.indd 47


08/03/2019 14:54

The Winnie the Pooh Dreams and Wishes nursery furniture set is perfect for families with Winnie the Pooh in mind, and features adorable illustrations of Winnie and friends, co-ordinated delightfully throughout all items in the set.

Come and see our furniture range

Hall G Stand G1

Beautifully designed and built to last, the furniture set includes a cot bed, under drawer, closed changing unit and spacious double wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

The Disney Inspire cot bed thoughtfully combines clean and contemporary design with the delightful addition of Winnie the Pooh, Minnie Mouse, Dalmations or Dumbo illustrations. nspirational thinking

As your child grows, learning to sit and stand, the mattress base can be lowered, with three base heights available in total, providing extra security and reassurance. The cot bed then converts effortlessly from a cot of the highest quality into a cosy and stylish junior bed.

Dumbo Sketch

Dumbo Don’t Fly Just Soar


Winnie The Pooh Hug Me

Minnie Mouse Hearts


www.obabytrade.co.uk 01652 641491

Obaby - full page - Progressive Preschool - March 2019 - Disney Dreams and Wishes and Inspire.indd 1 30_PPS_March April 2019.indd 1

08/03/2019 09:57 08/03/2019 14:26

WHAT’S NEW NURSERY FAIR 2019 New products at this year’s show 24-26 March 2019 TOPCOM The Topcom brand will be showcasing it’s capsule collection of baby monitors, thermometers, scales and night lights, at this years Harrogate show. All the products have been developed with safety in mind so that parents can trust Topcom and feel secure. We strive to make lives easier by designing useful and clever products which solve problems and make parenting as enjoyable and hassle free as possible. +44(0)1527 557 700 www.smartwares.eu Stand Q75

OBABY Suitable from birth to approximately four years, the Madrid cot bed features an adjustable, three height mattress base which can be adjusted as your baby grows. Once they are old enough to stand, simply remove both of the cot bed sides and the instructed section on each end and you’re left with a stylish toddler bed to keep them comfortable for years to come. +44(0)1652641490 www.obaby.co.uk Stand G1

SWEETDREAMERS Ewan Deluxe joins the SweetDreamers multi award winning range of innovative sleep products: the iconic ewan the dream sheep together with ewan snuggly and uber cute baa baa blankie, in both purple and grey – all of which are being showcased during the Harrogate fair. + 44(0)2392 262332 www.sweetdreamers.co.uk Stand Q61

HALILIT The Taf Toys Kimmy Koala Tummy Time book is a unique product that appeals to parents looking for stylish products with developmental value. The freestanding design makes it versatile encouraging tummy time, whilst the ability to be folded down and fastened means it can be easily packed away into a changing bag or under a pram/stroller. +44(0)1254 872454 www.halilit.co.uk Stand Q73


27_29_31_Harrogate WN.indd 49


08/03/2019 14:54

MuslinZ for quality, value and a great range of products

The UK’s Brand for weaning products


EasyTots are delighted to showcase a multiple range of suction plates, bowls and other weaning accessories at The Harrogate Nursery Fair 2019. Stand Q59 www.easytots.com helen@easytots.com

E: sales@merrygorounduk.co.uk T: 01295 810008

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

04/03/2019 14:40

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector. Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more. The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.



PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector. Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry. A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more. The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers. PreschoolNews.net is published by preschool sector experts, for preschool trade experts.



Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Willis robw@max-publishing.co.uk AllRob advertising on the website is Sam Loveday saml@max-publishing.co.uk duplicated to each and every Preschoolnews.net is published by preschool sector experts… newsflash, giving advertisers huge visibility and direct impact to retail buyers.


PreschoolNews.net is published AT for THE HARROGATE byPRESCHOOL preschool sector experts, preschool trade experts. INTERNATIONAL NURSERY FAIR



32_PPS_March April 2019.indd 1



Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

Preschoolnews.net is published by preschool sector experts…

08/03/2019 11:59

WHAT’S NEW HAUCK The essentials range from Hauck, must-stock products for retail. RAPID 3R DUO Twin or sibling stroller – suitable from birth. Incl. adapters for two car seats or combine with our 2in1 Carrycots, both available separately. At 77 cm wide it fits through almost any door or elevator and with the One-HandFold mechanism it folds down compactly.


FACE TO ME This is the ideal bedside cot as your little one will be near you. Newborns will feel secure in the Face to Me with its comfy mattress, plush border and side panels in net fabric for unrestricted air flow. Cot and frame fold flat so this space-saver is great for home use or travelling.

An ultra light all-rounder for city or country with a reversible seat unit and simple folding mechanism. Start with the soft carrycot for new borns. Once your little one has outgrown the carrycot, it converts into a conventional seat unit using a simple strap mechanism. Included in the package is the Zero Plus 0+ car seat with removable padded head support.

DISNEY’S ‘SIT’N FOLD’ A light, compact high chair with an adjustable backrest and generous seat, plus a large storage basket. Use as a freestanding high chair or remove the tray and place besides you at the table. Tray has a cup moulding and elevated border. Folds down flat to half its original size for easy storage.


DISNEY’S ‘SWIFT PLUS’ This especially light buggy, in the new Disney design ‘Cool Vibes’, is perfect for the city and anyone who loves to travel. The onehand fold makes it easy to fold up compactly and it can be carried using a shoulder strap, leaving the other hand free for your child.

A new ‘Mix + Match’ range – available separately. Two iSize car seats – ‘iPro Baby’ and ‘iPro Kids’ – providing years of safe travel. Both fit the ISOFIX ‘iPro Base’ with easy click system, support leg and locking indicators for a correct fit. Finishing off with 2 new strollers the ‘Apollo’ and the ‘Saturn’. Individual in design and available as a stroller plus boot cover or add a hard carrycot.

Harrogate show stand: KS15 +44(0)1978 664362  www.hauckuk.com PROGRES SIVE PRESCHOOL

33_Hauck.indd 33


08/03/2019 15:02


WHY DIGITAL IS VITAL WHEN ENGAGING KIDS Kids Insights explains how more accessible tech is changing children’s ecosystems and how marketers can build a strategy that works.

Inset: 70% of four year olds now own a tablet compared with 64% 18 months ago.


he preschool children’s marketplace is rapidly evolving, and we’re seeing huge changes in the way children spend their time and use technology. Kids Insights started collecting data in mid-2017 and since then, we have witnessed the ecosystems of four year olds change in many ways. One trend we’ve noticed is the growth in the number of children who have tablets, with 70% of four year olds now owning one compared with 64% 18 months ago. Our data reveals that ownership of mobile phones at age four has more than doubled, with 19% of children saying they own a mobile phone, compared with 9% 18 months ago. With so many more children owning their own tablet or mobile phone, they naturally have more exposure to online content, such as streaming, apps, social platforms and games. In turn, the wide choice of digital content available also


makes kids more likely to keep using and buying technology. Our data demonstrates that digital technology is growing faster than the more traditional medium of TV, with 19% now owning their own TV set compared with 17% 18 months ago. This is a relatively small increase in comparison with the rise of tablets and mobiles. Voice technology is also becoming popular with children and one in ten now have an Amazon Echo Dot with Alexa capabilities at home. Kids tell us that they enjoy using voiceactivation features on their devices, too.

At this time of day, 65% of kids are watching TV, while 62% are using their tablet. As with the ownership figures, this demonstrates just how quickly digital is taking over from TV, which has long been the traditional medium that brands and advertisers used to reach children. In reaction to this change, many advertisers are now focusing their spend on digital campaigns to reach this growing audience of kids. According to PwC, the market for digital advertising directed at children is estimated to reach $1.2bn by this year as children shift their attention to smartphones and tablets. That amount equates to 28% of all advertising spend that’s directed towards this demographic. If marketers want to reach children, they too need to start incorporating digital into their strategy, but with children’s ecosystems evolving and becoming more fragmented, it can be difficult to know exactly where to efficiently target such a strategy. Kids Insights surveys 400 different UK children every single week and we use the responses to constantly update our portal with 150,000 data points. Clients can view this information in real time and they are able to filter and interrogate data within the portal. For example, it is possible to cross-reference data by discovering Right: Ownership of mobile phones at age four has more than doubled, with 19% saying they own one.

CHILDREN INCREASINGLY FAVOUR DIGITAL More preschool kids are turning to tablets to unwind at the end of the day and our data reveals that almost as many children are using their tablet as the TV in the late afternoon and early evening.


34-35_Parents Insights Columnist.indd 34

08/03/2019 12:27


CONTINUED Inset: One in ten children now have an Amazon Echo Dot with Alexa capabilities at home.

which streaming platforms are used by four year olds who say they buy L.O.L. dolls. This allows marketers to spot trends and identify exactly where they should be targeting their campaign strategy. AN EVER-CHANGING LANDSCAPE The digital trend brings its own challenges because it is so new and changing so rapidly. TV advertising may be more limited, but it is a familiar process that marketers feel aware of and comfortable with. They know the rules, regulations and boundaries involved and have many years of data showing which strategies work well for different products. Digital advertising, however, is part of an ever-evolving landscape and is still relatively unexplored when it comes to marketing to children. Data privacy poses a challenge, too, because online filters can stop certain adverts from reaching children. Marketers need to bear this in mind and also ensure that they adhere to the privacy requirements and regulations. Because digital is unexplored and constantly changing, marketers

don’t have the same reassurance of what works that they have with TV. However, this unpredictability can present opportunities with those who are able to spot and react to trends able to get ahead of their competitors. Kids Insights are keen to build an even deeper understanding of children’s ecosystems and we have now begun collecting data on three year olds and their behaviours. Below: Digital technology is growing faster than the more traditional medium of TV.

As with our data on four to 18 year olds, this information will be updated weekly to help brands to understand exactly what technology and platforms kids are using, when they’re using them and for how long to provide an insight into exactly what is happening with preschool kids right now. With more and more toy companies looking to integrate AR and other technology into their products, preschool children will only become more familiar with tech and the digital world in 2019. Kids Insights specialises in research and insights on kids and their ecosystems. We survey 400 kids, tweens and teens every single week and our real-time portal is continually updated to allow our clients to spot the latest trends before their competitors. Our insight-led reports are produced by some of the top kids’ researchers in the UK and have seen us short-listed for a number of start-up and innovation awards. For more information on Kids Insights, a sample report and a demo of our portal, visit www. kidsinsights.co.uk/futureforecast or call the team on 0330 159 6631.


34-35_Parents Insights Columnist.indd 35


08/03/2019 12:27

AD_0340_iSpin360_PPS A5_UK.pdf













00_PPS_March April 2019.indd 1

07/03/2019 15:00


A Clever

Car seats are one the most significant purchases parents make, both in terms of importance and initial financial outlay, so multistage or combination car seats are a popular choice. PPS finds out why they are so important in the current market.



alking to parents about their car seat choices can be a bit of a minefield – while some come into the store with little to no background knowledge and are happy to be advised accordingly, others can be quite evangelical about their choices. One of the most potentially confusing areas of the car seat sector for parents and carers is what size seat a child should be sitting in, as this particular minefield has a number of areas to navigate,

Long-term solutions “Parents are looking for peace of mind and longer term solutions. Limited worry, less waste and value for money. Basically, products that will make their lives easier. The multi-stage car seat is a perfect example of this.” Phil Howe, country manager UK and Ireland, Peg Perego

especially due to the changes in legislation over the last few years. “There has been a real increase in multistage or combination car seats on the market recently,” says Rob Sykes, territory marketing manager for Diono. “These car seats can be adapted to your child as he or she grows, so in theory, parents will only ever have to buy one or two car seats.” They seats are certainly growing in importance as consumers look for longevity and value for money, so how should retailers make sure they are recommending the right seat for a family? “Buying a car seat can seem difficult, but it’s important to ensure it’s the right one for the child’s age and weight. It’s also important to ensure the seat fits in the family’s car. Parents rely on retailers to know the latest information, safety features and crash test results.”

Above: The Apramo All Stage is a safe and stylish four-in-one seat which cleverly adapts to the different stages of a child’s development from birth through to 12 years. Below: Peg Perego’s Viaggio FF105 is forward-facing seat which takes children from 71 to 105cm in height and 20kg weight (approx one to four years), allowing parents to using an i-Size base for longer.

Diono’s current hero product in this sector is its new 360 seat. It offers the option of rearward-facing up to four-years-old and has ‘360 degree’ rotation, which makes light work of getting children in and out of their car seat. “We are always looking at new technologies and safety features which we can incorporate into our seats,” explains Rob. “Any innovation in car seats should be there to improve the safety of a child, so we are constantly researching new energy-absorbing materials and looking at ways of improving fit and ease of use attributes.” As Peg Perego’s country manager for the UK and Ireland, Phil Howe also believes that car seat legislation PROGRES SIVE PRESCHOOL

37_39_Car Seats.indd 37


08/03/2019 12:30

38_PPS_March April 2019.indd 1

08/03/2019 16:43


A seat for each stage “BeSafe choose to take a different approach to the multi-stage seat sector. As children physically change so dramatically from newborn to 12 years of age we look to truly optimise seats for each distinct life-stage and would always recommend using individual seats made specifically for each major stage. We welcome any further queries around this from our retailers and thank Progressive Preschool for raising this discussion.” Paul Sirett, BeSafe country manager UK/Ireland

could be simple and that it is the

lack of clarity which sees parents covering all the bases when choosing a multi-stage seat. “Every parent will agree that safety is a key priority for their children, yet car seat law is still confusing,” he explains. “We find this contributes to the appeal of a multi-stage car seat. It offers a combination of peace of mind that the seat will grow with the child and value-for-money that it will keep the child safe for as long as it is needed.” It’s clear that this is what is driving multi-stage car seat sales within the market – indeed, Peg Perego’s current best-selling car seat is the award-winning Viaggio Flex 2-3, which will keep a child safe from 15 to 36kg (3 to 12 years approx). “The seat grows with the child and adjusts in four different directions, which are all independent from one

Left: Chicco’s YOUniverse Fix is a comprehensive Group 1/2/3 solution, suitable until the child is 12 years old.

another,” says Phil. “The EPSlined headrest can be adjusted to five height positions, the back rest has three different height positions, while the side wings can be extended by up to 10cms. It even has five reclining positions!” Peg Perego’s car seat range is a key focus for innovation and some exciting developments will be coming to market over the next 12 months. The Viaggio FF105 forward-facing seat is launching at Harrogate international Nursery Fair, is suitable for children from 71 to 105cm in height and 20kg weight (approx one to four years) and allows parents to keep using their i-Size base for longer. Holly John, the head of marketing for the UK and Ireland at Chicco, points out that as a car seat is often a significant purchase for parents, a long-lasting product that offers value for money is always going to be popular. “When it comes to multi-stage car seats, one that covers Group 1, 2 and 3 means that parents can feel comfortable knowing that the product will continue to be suitable as their little one grows.” This year, Chicco has launched three new car seat products, which cover a host of different age ranges; AroundU i-Size, Fold & Go i-Size and YOUniverse Fix. The YOUniverse Fix is the most comprehensive solution, which is Left: The Diono Everett has a seven-position adjustable headrest and ergonomic design with extra padding and side impact protection.

suitable for Group 1/2/3, covering all ages from one-year-old right up to 12, with plenty of space as children grow. “Parents have to navigate through the different standards and regulations such as Isofix and i-Size, which ensure the safety and compatibility of a car seat and it can sometimes become overwhelming,” Holly points out. “Especially for new parents, who often spend a very long time researching the market! Multi-stage car seats provide the perfect solution as they can choose a car seat that provides the right fit and offers the flexibility to grow with their little one throughout different stages.” Below: Besafe optimises its seats for each stage of the child’s development.

The complete package “Our research demonstrates that the demand for multi stage car seats has increased in popularity in recent years and certainly shows no signs of slowing down. We believe the rise in both second car ownership and the increase in grandparents offering regular childcare paves the way for a multi-stage car seat, which provides a practical and value for money solution. Our Apramo All Stage car seat contains all these features in one, together with the inclusion of a parental alarm in the buckle for added peace of mind. The longevity and ease-of-use these seats provide, together with their value for money is an undeniably attractive consideration in the current market.” Gary Anderson, sales and marketing manager, Apramo UK.


37_39_Car Seats.indd 39


08/03/2019 12:30

FULL OF FEATURES – FULL OF MARGIN! » Fits ALL leading pushchairs FULL OF FEATURES – FULL OF FEATURES – » 5-belt harness, iSize R129 iZi Go Modular FULL OF MARGIN! FULL OF MARGIN! » Unique SIP+ side-impact-protection »

ISOfix Base compatible with next-stage » Fits ALL leading pushchairs seat


Fits ALL leading pushchairs


ISOfix Base compatible with next-stage seat

» 5-belt harness, iSize R129 iZi Go Modular FULL OF FEATURES – FULL » 5-belt harness, iSize R129 iZi Go Modular OF FEATURES – » Selected retailers only » Unique SIP+ side-impact-protection » Unique SIP+ side-impact-protection FULL OF OF FEATURES MARGIN! » ISOfix Basevalues compatible with next-stage seat » Low carriage-paid order OF MARGIN! FULL – FULL

» Easy to deal with » Fits ALL OF leadingMARGIN! pushchairs FULL » Selected retailers only » Fits ALL leading pushchairs »

»5-belt Selected only harness,retailers iSize R129 iZi Go Modular


»Unique Low carriage-paid order values Fits ALL leading pushchairs SIP+ side-impact-protection


5-belt harness, iSize R129 iZi next-stage Go Modularseat »ISOfix Easy tocompatible deal with Base with

» »»

Unique SIP+ side-impact-protection Selected retailers only with next-stage seat ISOfix Base compatible

» »» »

» Low carriage-paid order values 5-belt harness, iSize R129 iZi Go Modular » Easy to deal with Unique SIP+ side-impact-protection

Good for children, good for you! » »

ISOfix Base compatible with next-stage seat

Good for children, good for you!

Good for children, good for you! FULL OF FEATURES – FULL OF MARGIN! Low carriage-paid order values

Selected retailers Easy to deal with only

Low carriage-paid order values

40_PPS_March April 2019.indd 1



Easy to deal with


Selected retailers only


Low carriage-paid order values


Easy to deal with

08/03/2019 16:27

WHAT’S NEW CAR SEATS BRITAX Joining the award-winning highback booster KIDFIX range, the KIDFIX² R and KIDFIX² S are two-in-one child seats suitable for children in the Group two/three car seat stage (three and a half to 12 years of age; 15-36 kg; up to 150cm in height). They come with state-of-the-art safety features and the option to remove the backrest for children above 135cm for added flexibility. The KIDFIX² R and KIDFIX² S come in a variety of colour options and are available now, with an RRP from £150. +44(0)1264 386034 www.britax-roemer.co.uk

JOIBABY Meet iSpin 360. For Joie the category leading Spin 360 car seat has enjoyed tremendous success globally since its launch. 2019 sees an exciting expansion of this bestselling platform with an all-new i-Size rotating car seat for Joie, the i-Spin 360. The i-Spin 360 is suitable from birth up to 105 cm or 19kgs. A huge benefit of i-Spin 360 is the one-hand spin capability, which can be operated by independent buttons on each side of the seat offering parents an effortless way to get their child in and out of the car – even in a three-door vehicle. +44(0)1889 808 900 www.joiebaby.com

CHICCO AroundU is Chicco’s new i-Size car seat with universal ISOFIX connection points with top tether and an acoustic alarm that sounds if not attached correctly. Suitable for newborns through to early years, the rearward facing position is recommended from birth to four years (40-105 cm), as baby’s head and neck are fully supported while the four reclinable positions ensure comfort at every age. The integrated mirror means that parents can have eye contact with their little one at all times. From 15 months when they are ready to see the world, AroundU i-Size can be turned to forward facing. The intuitive rotating system makes it simpler than ever to switch between rearward facing to forward facing, and can even be moved to 90° to make it easier than ever to put the child into the car seat. +44 (0)1623 750870 www.chicco.co.uk

MERCURY Parents have always had a difficult time finding the right fit when it comes to infant car seats. With multiple options available, you want to find a product that will not only keep your little one safe, but will also be comfortable and durable. The Mercury l-size Infant Car Seat with Isofix Base features the latest safety technology that is used rear facing from birth up to 80cm tall (15 months old) and comes packed with industry leading features that both parents and children will enjoy. +44(0)1554 707022 www.icklebubba.com


41_43_Car Seats WN.indd 41


08/03/2019 15:03

Visit us at the

Harrogate International Nursery Fair stand Q19 Sunday 24th Tuesday 26th of March

flexa #MadeOfSeattle For more information and all sales enquiries please contact Diono on 01827 310557


00_PPS_March April 2019.indd 1

06/03/2019 18:26

WHAT’S NEW CAR SEATS JOIBABY Joie Every Stages FXThe ultimate transporter multi group seat every stage fx with four seats in one, is suitable from birth, it begins as a rear facing infant seat that allows you to keep your child rear facing until four years 18kg using the 3-point car seat belt. Then forward facing 9-18kg using ISOFIX installation plus top tether in Group 1, then to a belted booster from 15-36kg Approx. 12 years of age with ISOSAFE connection to keep the seat securely in place in Group 2/3 booster mode use. +44(0)1889 808 900 uksales@joiebaby.com www.joiebaby.com

BRITAX RÖMER KIDFIX III M: Designed to offer children a new level of comfort, the KIDFIX III M’s design and longer seating area offers an ergonomic leg position to the tallest of children whilst including all the safety features parents have come to expect from Britax Römer products. +44(0)1264 386034 www.britax-roemer.co.uk

FOLD&GO I-SIZE CAR SEAT For older children, the Fold&Go i-Size is suitable from three years until 12 years and can be easily transported and stored thanks to the easy folding function. The i-Size car seat features FixPlus connectors as well as a three-point seat belt and innovative side safety system to ensure little ones are secure. The handy belt positioner ensures it is in the correct place at all times, and the forward reclining system allows parents to select from four positions to find the most comfortable one for their child +44 (0)1623 750870 www.chicco.co.uk

DIONO As your little one gets bigger, they change and the world changes around them. Look to the Diono Everett NXT fix Group 2/3 isofix car seat to grow with them. Suitable from 15kg - 36kg, approx. four to 12 years old. +44(0)1827310557 https://uk.diono.com


41_43_Car Seats WN.indd 43


08/03/2019 15:03

Passionate about Play letoyvan.com


Collection 2019

00_PPS_March April 2019.indd 1

07/03/2019 12:55


The past few years have seen a growing demand from parents for more traditional toy categories, inspired by nostalgia, play value and environmental concerns over certain materials. PPS chats to suppliers from a number of different traditional categories to find out why there has been such an uplift.




here can be no doubt that technology plays a key role in all our lives – even those under the age of five – however, when it comes to toys, a varied play diet is key and retailers and suppliers alike have been reporting a growing demand for the more ‘traditional’ products over the past few years. The word ‘traditional’ can be applied to a wide range of categories – from wooden toys and building blocks, through to dolls, role-play, creative play, trains and games and puzzles among others. For Orange Tree Toys – which centres its whole business around traditional toys – the uplift in demand has been undeniable. “We have certainly seen a growing demand over the past few years,” Mike Hartshorn, head of sales at the company, tells PPS. “Our

Above: Traditional toys encourage children to use their imagination says Orange Tree Toys. Below: Cobblestone Farm is one of the new play-set launches from Bigjigs.

designs are fun and very colourful - a combination which is always good for attracting the interest of young children. Added to this we try to incorporate development aspects so parents appreciate the product as well. “Our Crocodile Alphabet Puzzle has been our best selling product every year since we launched it in 2012 because it ticks all of the boxes. As well as the development aspect, I think our toys also benefit from the nostalgic view and also perhaps the obvious environmental benefits that wooden products offer.”

The company has certainly been hot on the trade show trail recently, with Spring Fair hosting the launch of three new Orange Tree Toys branded concepts. These feature a collection of products developed around colourful new Animal Fairies, Animal Pirates and Dinosaurs characters. The company is also growing its licensed lines for autumn/winter. It originally launched a Winnie the Pooh collection in 2018 and will be adding Dumbo, Lion King and Toy Story throughout 2019. Mike says: “We are focusing on the classic characters rather than the new movie versions as we see these as evergreen infant/preschool characters and so anticipate that demand will be on going, much as it is for our existing Peter Rabbit and Paddington Bear licences. Added to this we are delighted to be involved with Moon & Me and are planning to release our range of toys in time for Christmas.” New products will include Skittles, Boxed Push Alongs 


45_47_Traditional Toys.indd 45


08/03/2019 12:33

Spring Fair 5L34 | Spielwarenmesse Hall 3 D30 littleCONCEPTS - proud partners of: littleCONCEPTS

Plan Toys | MOLUK | Makii | Makedo | Scribble Down www.littleconcepts.co.uk | hello@littleconcepts.co.uk

Modern classic toys for little busy bees

www.hippychick.com 01278 434440

46_PPS_March April 2019.indd 1

08/03/2019 14:28

FOCU S ON : TRA DI T I ON A L TOYS Left: Jumbo is introducing a new collection of games produced using 100% recycled materials, plus new licensed lines.

Game on When it comes to the games and puzzles category, Jumbo Games has a vast offering for preschoolers. One of the new offerings for 2019 is a collection of games that have been produced using 100% fully recycled materials – Catch the Mouse, Colour Chameleon, Honey Yummy and Peek-A-Boo – which have also been specially designed

 and a selection of puzzles, all of

which are core proven bestselling formats for Orange Tree Toys. Traditional play patterns and the nostalgia aspect are key to the success of such products, Mike believes. “I think traditional toys always encourage a child to use their imagination as part of the play process as well as the development aspects, some of which are very subtle, for example our Push Alongs are designed to encourage small children with their early steps,” he says. For retailers looking to make the most of their traditional offer, Mike suggests selecting products around concepts so that a strong visual impact can be created in-store. He advises: “Keep the range fresh by adding new lines as often as possible, but always make sure your best sellers are in stock and on the shelf; these are the lines that will drive demand and so for the whole concept to work must be available all of the time.” Bigjigs’ md Liz Ireland believes that people are seeking alternatives to technology and turning to traditional toys of the past to make lasting memories.

to help children in their early development years. To support the launch of these new games, Jumbo has invested in in-store POS and online material to inform customers of the environmentally friendly production process and drive sales for retailers. New licensed lines – including Moon & Me – will also be welcomed throughout the year.

Right: The Puppet Company is confident there will always be a market for good quality traditional puppets.

“The detrimental impact plastic is having on our planet has become popular news lately and consumers are starting to think about what they’re buying and taking a more ecoconscious stance,” Liz comments. “Little ones really put toys to the test and wooden toys can take anything they throw at them. “The texture of wood alone aids a child’s sensory development more than plastic toys. Toys made from wood become much more tactile and young children love to experiment with texture-rich objects.” Liz continues: “Without all singing and dancing toys, children have to use their imagination during play. Bigjigs wooden toys aid that process

by prompting but not dictating play ideas. Play becomes much more of an adventure where their imaginations are free to run wild.” Bigjigs is certainly set for a busy 2019. The company has launched a new wooden music collection (including drums, pianos, recorders and a guitar), as well as six new play-sets – Dinosaur Island, City Fire Station, Fairytale Palace, Cobblestone Farm, Polar Glacier and Park and Play garage - which have been created with group play in mind. In addition, six new floor puzzles have received a strong reaction, with each exploring a busy scene made up of 48 chunky pieces. Liz also recommends that retailers could offer a hands-on shopping experience to make the most of traditional toys in-store. “We really find that when customers are able to touch and feel the toys they understand it more,” she says. Moving into a different category, and Peter Lockey, director of The Puppet Company, is confident there will always be a market for good quality traditional puppets. “Puppets are nonthreatening and fun,” he states. “They encourage interaction, speech and most importantly of all performance. Quite simply, children and adults love them because they bring people together to share the fun. There is no trick. They stand proud because of their long pedigree of making generations of people laugh and smile!” The company is launching a new collection of Story Telling puppets for 2019 including witches, wizards, kings and queens, while there are also new giant dinosaur and dragon heads. The traditional toy sector certainly seems to be booming – and which so much choice, there is something to suit every retailer and consumer. PROGRES SIVE PRESCHOOL

45_47_Traditional Toys.indd 47


08/03/2019 12:33

Play Different….. with Janod

Play Different….. with Janod Play Different….. with Janod 32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com

32 High Park Road, Kew Gardens, Richmond TW9 4BH • United Kingdom Tel: +44 (0)20 8878 2133 • sales@juratoys.co.uk • website www.janod.com Jura Toys.indd 1

08/03/2019 14:28

WHAT’S NEW TRADITIONAL TOYS CASDON Everyone likes a proper tea party and the new Tetley Tea Set will appeal to kids with the famous ‘tea folk’ but also to adults for its durability and nostalgic charm. Children will enjoy endless role play fun with this traditional styled set that contains a tin teapot, tray, cups, saucers and plates, all housed within its own carry-case for easy portability. Kids can invite their friends and family to join in the fun and have a good ‘ol cup of tea for two, or even tea for four. +44 (0)1253 766 411 www.casdon.com

JUMBO New games to the GOULA range include the fun and entertaining Go Gorilla! match and stack game where children build the monkey’s palm tree and then try to knock it down with the Gorilla. Safari Roulette is a shape and colouring matching game, where children spin the wheel try to complete their picture cards by matching what comes up. Bunny’s Garden is a fun balancing game, where children must try and add or remove bunny’s vegetables without knocking the other pieces off. New GOULA wooden puzzles include the Magnetic Interchangeable Farm Puzzles, Vehicles Puzzle XXL and the brightly decorated Peacock Puzzle. All GOULA products are made following the highest quality standards and fulfilling the strictest safety regulations to ensure the safe play. +44(0)1707260436 www.jumbo.eu

LE TOY VAN Le Toy Van is very excited to extend its award winning preschool collection “Petilou” to 0 months+ age bracket. Wooden Beads 0 months+: Six rubber wood beads baby teether strung together with a strong elastic cord, finished in soft water based painted pastel colours. Baby Gym 2 months +: A delightful solid baby gym, made from natural rubber wood with smooth rounded edges. Decorated on the cloud and mountain theme, with colourful exciting hot air balloons jingle rattles. Finished in soft pastel and bright colours. +44(0)2089792036 www.letoyvan.com

BRIO With integrated clever technology, this interactive Smart Tech Farm Set is perfectly compatible with the rest of your BRIO World. Simply add the BRIO Smart Train to bring the animals to life with sounds and actions, creating a whole new play experience and imaginative role play. Ideal for children aged 3+. Tel: +44 1869 363800 www.brio.uk


49_51_Traditional Toys.indd 1


08/03/2019 15:12

Big names

for Little Helpers!


Real life toys for fun & play Casdon Ltd., Cornford Road, Blackpool, Lancs FY4 4QW Tel: +44 (0)1253 766411 Fax: +44 (0)1253 691486 Email: toys@casdon.co.uk www.casdon.com

00_PPS_March April 2019.indd 1

07/03/2019 14:52



NEW in from Makii are the perfect travel sized Super Stickering Posters. The range is made up of three different themed packs; Airport, Farm and Traffic. Each design includes a stickering scene printed on both sides (15 x45cm) and a stickering sheet with 25 reusable stickers. You can also put the stickers on walls, windows or your favourite glass. Retailing at £7.99, they make a great pick-up item for travel. +44(0)7870132595 www.littleconcepts.co.uk

Kathy Kruse will expand exsiting collections such as ‘baby’ with even more adorable and pig, as well as ‘tini’ a gentle and loving unicorn, each character available in a variety of different toys including towel doll, mini mobile and bean bag. Treasure those precious firt few years of life with Kathy Kruse. +44(0)845 6000 286 sales@marbel.co.uk

JUMBO Go back to the heart of play with Jumbo Games’ GOULA preschool range, the sensational wooden selection of puzzles and games that aims to aid a child’s development through interactive play. 2019 sees 12 brand-new additions to their range, including a Peacock Puzzle, Magnetic Interchangeable Farm Animals Puzzles, Bunny’s Garden Balancing Game and a Robot Mix. +44(0)1707260436 www.jumbo.eu

MARBEL Hape unveil a collection of new releases to their existing infant toy range. The collection includes four products, the Play Arch, Pram Chain, Rattle and Pacifier Clip. Each new product helps focus a baby’s early needs of training, playing, self-discovery and reward of movement. +44(0)845 6000 286 www.marbel.co.uk

ORCHARD TOYS Orchard Toys has launched a new puzzle to complement its existing range of educational games and puzzles. Number Street is a fun and colourful introduction to counting, with large, chunky pieces for little hands. Children piece together the numbers from 1-10, then find the corresponding number of friendly characters. Includes giant poster for added value. +44(0)1953 423422 www.orchardtoys.com

LITTLE CONCEPTS Sustainable wooden toy brand PlanToys have launched two new role-play sets for 2019. The Hairdresser Set and the Dentist Set have been a hit with retailers already and we are seeing rave reviews from end-consumers. Pretend to be a real dentist. This set teaches children at a young age to understand the importance of tooth care. It includes four basic dental tools, one toothbrush, one set of teeth with three spare teeth and one doctor case. +44(0)7870132595 www.littleconcepts.co.uk


49_51_Traditional Toys.indd 2


08/03/2019 15:12


2019 Preschool Toys


Point phone camera here for more info

© 2019 Oi! Licensing Limited. Oi! and related logos are trade marks of Oi! Licensing Limited. All rights reserved



Tel: 020 8804 0563 sales@fiestacrafts.co.uk www.fiestacrafts.co.uk Fiesta Crafts Ltd - 121 Brooker Road, Waltham Abbey. EN9 1JH

2019 ads.indd 10 52_PPS_March April 2019.indd 1

08/03/2019 11:26 08/03/2019 14:30


Music Maestros Right: 2018 saw Halilit’s musical instrument range go from strength to strength.

Having enjoyed a strong 2018 with its musical instrument and sensory ranges, Halilit has carried this positivity into 2019 thanks to a healthy trade fair season and a number of new launch plans. PPS catches up with md Judith Stark to find out more.


019 has got off to an “incredibly positive” start for Halilit and md Judith Stark says that the company is feeling “very optimistic” for the year ahead. “The feedback we’ve received from trade shows and our meetings so far this year shows that retailers are looking for wholesome products that consistently deliver good margins and that’s a perfect fit for us,” Judith enthuses to PPS. 2018 saw the company begin working with both Dunelm and Boots. Judith explains: “Boots was initially online only with some key Taf Toys lines, [but] we are thrilled that the brand is now also represented in-store along with an increasing range of Halilit musical instruments both online in Boots and in-store with Dunelm, which is a reflection of just how popular the ranges are with consumers.” Below: The demand for sensory items continues to gain pace.

Left: Judith Stark, md, Halilit.

Indeed, the company’s musical instruments went from strength to strength in 2018, with it being the first year ever that Halilit actually ran out of stock on some key lines. “It was frustrating to miss sales for both us and our valued customers, but the increase in demand truly exceeded all our expectations,” says Judith. “We have recently sourced additional warehouse space to ensure we can keep up with demand in 2019.” The company also saw demand for its sensory and early STEM ranges from Edushape grow, as well as the mini animal ‘Terra’ figures from Battat. For this year, many of the new items launching are rich in developmental and learning opportunities, says Judith. “Edushape in particular has invested heavily in product development and so retailers can expect to see lots of new sensory toys even at pocket-money prices such as the Textured Mini Balls which have an SSP of just £1.99. The new CDU offering from Edushape also includes pull back and go Mighty Minis and Helicopters and the collectable Sensofun Pals which make for an eyecatching impulse purchase offering.” Throughout 2019, Judith says that she’s keen

Retail Challenges “The retail landscape is changing at a pace that’s difficult to keep up with and there are no longer any tried and tested selling formulas that can be relied on to guarantee success,” admits Judith. “We work closely with all of our retailers to try to assist them in selling our items, which can be by providing planograms, POS or in the case of our musical range, we can arrange in-store music workshops for parents and toddlers to help to add a bit of theatre and interest to the store, as well as helping to boost sales.” Judith also says that, while Halilit will always do its utmost to support traditional toy shops, the company does also need to look further afield to keep up the sales volumes that support good pricing. “Wider distribution also helps to grow brand awareness and increase demand so we are constantly exploring new avenues. Fortunately, we have a great mix of items that means we have something for everyone,” she says.

to increase consumer awareness of Halilit’s brands, continue to grow the distribution base and emerge in a healthy financial position at the end of the year. She concludes: “Clearly there is a massive amount of uncertainty surrounding Brexit and we will always be affected by exchange rates and people’s desire to spend or save. There is little we can do to control external factors, but it’s important to remain positive and to be willing to adapt and overall to remember what a wonderful industry we are in!” PROGRES SIVE PRESCHOOL

53_Halilat.indd 53


08/03/2019 12:34


VISIT OUR NEW WEBSITE AT: https://www.instagram.com/misirliukltd/ Contact: Faye Rashad - Email: faye@misirli.co.uk

54_PPS_March April 2019.indd 1

08/03/2019 14:38


While the licensed preschool apparel category is a healthy one, it is not without its challenges. Uncertainty around Brexit, cautious retailers and lack of shelf space are all concerns, however key new and established properties are causing excitement and appetite for product seems undiminished. PPS chats to some of the key licensees in the space to find out how 2018 was and how 2019 is shaping up.

INSET: Cooneen is expecting Peppa Pig’s share of the market to grow even further in 2019.

Louise Hinds licensing and creative director, VMC Accessories

“ The preschool category did really well for us in 2018 – Peppa Pig, PJ Masks and Hey Duggee in particular were stand out successes. We have seen a decline in PAW Patrol – particularly in the girls’ category – however it is still in our top five characters. Book Week in 2018 was also a great success for us, with our evergreen characters – Paddington, The Gruffalo, Mog and The Tiger Who Came to Tea – seeing growth in sales from our online retailers. We are definitely seeing more retailer confidence, however this is not without its challenges. The team has worked very hard to give retailers a stepped up fashionbased design direction while staying true to brand identity – this requires a lot of skill and unprecedented knowledge in the category. Moon and Me is looking very exciting for this year – current stats are really strong – and dress-up wise we are celebrating the 20th anniversary of The Gruffalo and working on initiatives to maximise this special occasion. I do think that generic apparel has really stepped up and we need to be really aware of this challenge. We need to justify that extra royalty cost for character product.” ABOVE: Louise says VMC has worked hard to give retailers a stepped up fashion-based design direction.

Dean Greasley head of licensing, TDP Textiles

“ 2018 was frustrating as we know we had the right properties and products. The main challenge was dealing with the lack of credit insurance across some major customers in the retail sector. While still facing similar issues, 2019 has started with great promise and we’re better placed to deal with what is the new ‘normal’… that is to say, constant change! PAW Patrol, PJ Masks, Hey Duggee and Bing are all strong. A big plus is that some of the real classics from Disney and Warner Bros. are performing very well, too. We also have high hopes for new properties such as Top Wing. Brexit itself has obviously created much uncertainty for everyone, however, what is even more of a problem is people’s fear of it and change in general. Fear can cripple our ability to make decisions and, while bad decisions can be very damaging, no decision is a much worse position to adopt. Preschool is important to us and generally in good shape. It will continue to grow if people are prepared to commit to things early enough to have an impact for this year. We’ve worked hard to break into new categories – daywear and babywear: now we have the rights for the best properties on these, I’m looking forward to us converting these into meaningful growth.” RIGHT: Dean says that TDP Textiles has worked hard to break into new categories such as babywear.


55_57_Feedback_new.indd 55


08/03/2019 12:55

56_PPS_Sept Oct 2018.indd 1

08/03/2019 15:49

FEEDB ACK: LI CEN S ED A P PA REL & ACCES S ORI ES Faye Rashad design and licensing manager, Misirli

“ 2019 has got off to a great start and we are excited for the year ahead. We are hopeful there is an uplift on orders and, with the success already taking shape for Moon and Me on TV and demand for product, we are excited to be working on this brand and seeing it evolve into a great preschool property. Peppa Pig is always number one year-on-year. Options always remain a challenge. With a change in the retail space and market landscape, even those who had a good 2018 Christmas sales are looking at reducing option count. Preschool is an extremely competitive sector and an overcrowded market. It would be great if retailers had more options/more online presence, as this would mean we could get listings across our portfolio and give brands that we believe in and love an opportunity to prove there is a market for them.” ABOVE: Misirli’s Faye says that options always remain a challenge. INSET: Hey Duggee is continuing to perform well in the preschool apparel category.

Mike Coles director, Cooneen

“ Preschool was one of the few categories in our sector that has had a strong performance. Appetite for the consumption of licensed merchandise continues to grow. We’ve had an extremely busy start to 2019 – best described as all hands to the pump! We just need to convert this activity into something meaningful – sales. ABOVE: Cooneen’s Mike Take a walk round the high street and you would like to see retail will see that the listings are quite safe – Minnie prices relax post Brexit. and Mickey, Disney Princess, Spider-Man, Peppa Pig, Hey Duggee, PJ Masks, Bing and Harry Potter. Exchange rates and high royalty rates are two of the main challenges. These ever rising costs are making it difficult to add value and detail into our designs. Only through our strong sourcing and experienced teams can we achieve the level of design expected from Cooneen. For preschool, we are expecting an increase in Peppa Pig’s share of the market in 2019, while we also have significant interest in Moon and Me and all the Disney portfolio. We are planning to grow our traditional evergreens, including Peppa and Thomas. We also would like to see retail prices relax post Brexit, allowing a little more breathing space for suppliers and retailers alike.”

Sion Aykroyd sales and licensing executive, Aykroyd & Sons

ABOVE: Aykroyd’s Sion believes that the health of the preschool sector is very good.

“ 2018 overall was quite challenging, with Brexit uncertainty looming and a fragile retail climate filtering through affecting the retailers’ confidence in buying. These have resulted in less shelf space and less options on licensed product. Combine this with a weak pound versus the dollar and it’s a recipe for a perfect retail storm! PAW Patrol, Mickey and Minnie Mouse, PJ Masks and Hey Duggee are currently very hot and warm weather has boosted early sales on swimwear and shortie pyjamas. The health of the preschool sector is very good – there is plenty of variety. Toy Story 4 will be huge, plus Top Wing, The Gruffalo, Elf on the Shelf and The Lion King remake also looks stunning. And, of course, Frozen 2 is on its way. Based on the strong line-up of movies and a combination of new and classic licences, I would certainly hope to see considerable growth on the preschool category versus last year.”

ABOVE: Moon and Me has been tipped for success in 2019 by a number of apparel licensees. PROGRES SIVE PRESCHOOL

55_57_Feedback_new.indd 57


08/03/2019 12:56

2 0 Y E AR S O F B U G A B OO

Bugaboo: The Bugaboo journey first began more than two decades ago, revolutionising the stroller market and marking the beginning of 20 years of innovation. The iconic stroller brand has since been been embraced by families all over the world. PPS celebrates #20yearsofbugaboo. Spice it up From avant-garde to high fashion to street style, Bugaboo was the first company to take the stroller out of the playground and onto the catwalk by working with a number of high-profile fashion designers such as Bas Kosters, Missoni, Marc Jacobs and Viktor&Rolf. This was the beginning of a journey that would bring Bugaboo together with some of the world’s most interesting designers and cement the brand’s reputation as a company who dares to do things a little differently.


The Evolution Of A Brand


Dutch design company born out of one man’s visionary idea, Bugaboo’s journey has gone far beyond anything he could have ever imagined, changing the way the industry thinks about strollers. As one of the most recognisable strollers around, the original Bugaboo may have come from relatively humble beginnings but continual innovation has ensured that it remains unsurpassed, thanks to its ease of use, versatility and functionality. The sales director for EMEA Central and West, Aaron White is as enthusiastic about the Bugaboo brand as any parent. In fact, he later admits to owning a Bugaboo well before he worked for the company, revealing that he; “already felt an affinity with the brand. There is just something about Bugaboo that makes it stand apart.”

Left: Bugaboo collaborated with Andy Warhol in 2013.

Top: The Bugaboo Cameleon3 plus is the latest version of the original Bugaboo pushchair, which has been helping families get out and explore for 20 years. Above: Aaron White, country manager.

That ‘something’ is a unique combination of design, engineering, and aesthetics which sees each new launch coming from the same place as the first ever model; the desire to help families move around freely. The first ever model was created as Max Barenbrug’s graduation project in 1994, laying the foundation for the Bugaboos we see on the streets today. “Max lived in Amsterdam and bikes are so popular over there that it made sense to take that influence and design a stroller for the Dutch market,” explains Aaron. “It was flexible enough to go everywhere and was something of a revolution at the time.” Max partnered with his brother-in-law and it took the pair five years to develop the stroller for market. This first Bugaboo stroller, named the Bugaboo Frog, went on to provide the blueprint for the Bugaboo Cameleon which first launched in 2005. Since its conception, technical details have been tweaked and improved countless


58-59_Bugaboo.indd 58

08/03/2019 13:02


times (the most current model is the Cameleon3 plus), but the shape, silhouette and essential design remains the same. The brand has come a long way long way since that first model hit the streets, constantly innovating its strollers to meet the various needs of modern parenting. “It’s not about designing the perfect pushchair,” says Aaron, “it’s about making sure families can get out and about easily, whether that’s in the city or the woods. We want them to be able to just grab their stroller and go – something as simple as going from A to B shouldn’t be a burden!”

The Return To Harrogate “We are really looking forward to showing at Harrogate International Nursery Fair this year,” says Aaron. “Our priority for 2019 is to get back out there and make sure that everyone knows we are still part of the community.” Last year’s launch for the Bugaboo Fox epitomised this focus on freedom of movement with its ‘Say YES’ campaign. “We wanted people to keep being themselves,” he explains. “And we had a great response to that. The consumer engagement was really strong across social media and the market reacted very positively as well.” The Fox Stellar (which features reflective elements making it safer for night-time use) extended this messaging with a ‘Say YES to being seen’ strapline. Launched just before Christmas 2018, it was an instant hit across social media and has already sold out across Europe. “Social media is extremely important to us and the way we connect with

Left: The Bugaboo Frog first came to market in 1999 and can be seen here with its wheeled board for toddlers. Above: The Bugaboo Fox was released in 2018 and the ‘ultimate comfort stroller’ has been a hugely popular addition to the brand’s portfolio.

consumers. It’s the quickest and most effective way to reach out to as many people as possible, but it also works both ways,” says Aaron. “If people have a question or something that they need help with, they can talk to us directly as well. It’s so much easier than sitting on hold to a call centre for hours and means they feel more connected to us as a brand.” Of course, retailers are essential for keeping in touch with consumers and Bugaboo’s UK account team keep in regular contact with the dedicated network of independents. “We have regular training sessions twice a year, where we refresh knowledge and talk about new launches. We tend to launch a new update or collection once a season, so the training sessions usually coincide with those.” Aaron is also quick to emphasise that independent retailers are an essential part of the Bugaboo business, stating that; “It is thanks to the independents that we have been able to maintain our growth. The personal service they give parents is invaluable and their tenacity and consistency means that we know our products are in safe hands.” Bugaboo opened up 20 new independent accounts in 2018 and is looking to open more in the next 12 months. “With the uncertainty of Brexit

casting a shadow over the market we need to be prepared to get in the mix and fight for our business,” he adds. “Independents will help us with that – choosing a stroller is such an emotional journey, especially for a first-time parent, and the customer needs to be able to spend time with someone who understands that.” Talking about the emotional connection parents have with the brand, Aaron says that it; “Makes me smile. People are so dedicated to the brand. I know that Winstanleys and Baby Planet have customers that will always come in to buy the latest version, while others will keep their pushchair for years and years, handing it down to the next generation.” The next generation is always a concern for any company in the nursery business and Bugaboo has taken this to heart. Strollers are designed to be fixed, not thrown away, and the use of recycled materials is key, with fabrics increasingly made from recycled PET bottles and other materials. “It’s just a small step at the moment,” says Aaron, “but it’s absolutely the right way to go. We have big plans in place for the future!” Left: Two decades of Bugaboo heritage clearly show how the brand has developed over the last 20 years as it strives to meet the needs of the modern parent. Below: Design and innovation is in Bugaboo’s DNA. Where it all began: Max Barenburg’s graduation project.

“Even after all these years, I still get excited when I see one of our products on the street somewhere in the world. And more often than not I’ll strike up a conversation with the owner to find out what they think. It’s amazing how much I learn by chatting to our customers out in the streets.” Max Barenbrug, co-founder and chief design officer.


58-59_Bugaboo.indd 59


08/03/2019 13:03

00_PPS_March April 2019.indd 1

06/03/2019 18:29


Get Up

And Go Travelling with babies or young children can feel like a military operation, whether it’s for one night away or a two-week break in the sun. PPS finds out what makes the perfect travel product.


hen parents travel, it’s not necessarily to go on holiday or even beyond the end of the road. Parents are ‘travelling’ every single day and will always need products that make going out and about as easy as possible. “Parenthood changes everything,” says Richard White, product and marketing director at LittleLife. “Travelling is just one of the areas of your life that is never the same again once children are in tow!” He continued; “With more families travelling abroad with children, the costs for carrying extra gear for families can soon ramp up. It’s here that products for the family need to be lightweight, versatile, easy to store and carry.” LittleLife’s passion and expertise centres on developing products that help all families to keep on travelling and exploring from their children’s earliest days. The range of products covers everything from travel cots to backpacks and suitcases to child carriers, all helping to make family travel fun but safe. “For over 25 years we’ve designed all our products at our UK headquarters,” explained Richard, “and we pour our experience in the outdoors industry into every detail

Above: LittleLife’s Ranger S2 weighs 1.7kg, offering the lightest British Standard Approved framed back carrier on the UK market, making it perfect for short breaks. Below: The Diono Quantum folds into the stroller basket for easy, out of sight storage.

to ensure our products are reliable, practical and safe for parents as well as appealing to little ones.” While perhaps best known for its bags and carriers, LittleLife is particularly proud of its lightweight travel cot, the Arc 2. It packs away into a 2.5kg, easy to carry rucksack

and can be put up in moments, offering little ones a solid night’s sleep on a comfortable foam mattress. An additional sun shade also means the cot can be used as an outdoor shelter in the sun.

Joy of the journey “It’s important when going out and about that our customers are equipped with all the essentials the child may need, so they need products that are multi-purpose, practical and lightweight. Retailers have been aware for years about the importance of travel to their customers and the need for families to be fully mobile, however it is only now that we are seeing accessories that really support these journeys. The important thing to always think about when selecting products is how might they help remove the stress for parents on the go? Are they practical, lightweight, easily cleaned? Will they make life easier? If the answer is ‘yes’ then the selling process is made much more simple. At Diono our tag line is ‘joy of the journey’ and we want to help make that journey better, safer and as enjoyable as possible!” Rob Sykes, territory marketing manager, Diono

The dual purpose Traveller S4 offers parents a rucksack and child carrier in one. Its compact design also makes it ideal for air travel as it is classified as hand baggage by most airlines. PROGRES SIVE PRESCHOOL

61_63_Travel.indd 61

 61

08/03/2019 13:07


Siesta. Love and happiness at mealtimes. Great friends, great food and a gift for making every moment special, is the Italian family way of life. Siesta is the perfect solution to set you on this journey: a cosy recliner at birth, a high chair for first mealtimes and a seat during dinner with the grownups. With its eco-leather covering, Siesta is the perfect solution for your child from the start. The STOP&GO system, enables you to move the Siesta wherever you need it. With attention given to every single detail, Peg Perego provides incomparable Italian quality for your precious family.

Italy. A taste for life. co m

fo r





Discover Siesta and its wide range of functions.

A4_Siesta_EN.indd 1

00_PPS_March April 2019.indd 1

25/02/19 14:36

06/03/2019 18:54


“We’re really excited about our new buggy cooling mat though,” said Richard. “The mat keeps baby cool and comfortable while on the move as it’s filled with a clever hydrophilic gel which provides an instant cooling sensation. We think it’ll become a travelling must-have!” According to marketing manager Alex Molyneux, Hippychick also believes it is vital for these travel products to be extremely lightweight and versatile. “Parents already have to carry around so much when out and about,” she said. “So we make it our goal to make parents lives easier with light, easy-to-use, must-have products. Retailers need to be on the lookout for products that simply make parents lives easier. They need to look at a product, assess if they would use it regularly and what value it would bring.” Hippychick’s first ever product, the Hippychick Hipseat, is still renowned for making parent’s lives easier, even now, 20 years later. It helps parents carry their little ones while on the go, straightening backs and putting an end to all the aches and pains that come with carrying a child. “Modern materials have pushed the boundaries with travel products in terms of creating items that are lighter and more portable than ever before,” said Alex. “For example the SpaceCot used space grade aluminium to create the main structure. This means the clever travel cot comes in at only 6.7kg, making it one of the lightest and easiest travel cots on the market.” Below: The Hippychick Space Cot is ultra-lightweight and can be opened or closed in just three seconds! Right: The BabyHub SleepSpace is a multipurpose travel cot and play space that even has a cute teepee option for older children.

“It’s vital that products are not only compact and lightweight but also robust enough to travel without getting damaged.” Holly John, Chicco Left: The Zip & Go crib from Chicco offers a practical and safe solution for parents on the go and can accommodate babies from birth right up until 24-months-old.

Making Life Easy “While it’s not practical to take the whole kitted out nursery on holiday with them, parents are looking for products that provide all the home comforts, are easy to transport, simple to assemble and make life easier at the other end. Budget airlines have become especially popular for families looking to get away and enjoy some well-earned family time, however, the increasing baggage weight restrictions mean parents are looking for lightweight and easy-to-transport solutions more than ever. It’s vital that products are not only compact and lightweight but also robust enough to travel without getting damaged. Parents also prioritise value when sourcing travel products, as they use them less frequently. However, this doesn’t mean they want to skimp on quality or safety so will still opt for the trusted and recognisable brands they use on a daily basis.” Holly John, UK and Ireland head of marketing, Chicco

Travel cots are an essential travel item for anyone looking to spend the night away from home with their little one. As a fairly substantial piece of equipment, parents are often looking for a versatile option, such as the BabyHub SleepSpace, which can also be used as a playpen, offering parents good value. “The travel retail sector has tripled in size over recent years and air travel has increased accordingly, meaning there is still a high demand for travel products,” said Gemma Aubert, business development and operations assistant for BabyHub. “Parents are looking for products that make travel simple, particularly through airports when travelling with little ones can be a daunting task,” continued Gemma. “The BabyHub SleepSpace includes additional storage inside the carry bag for extras such as blankets and travel essentials. With its innovative design, custom mosquito net, comfy mattress and tepee cover to turn it into a playpen, it is a real winner in our eyes.” Time and energy is a very precious commodity for all new parents and so it’s important they are able to choose travel products that will help support their journey. And with so many multi-purpose, lightweight products on the market, it’s easy for retailers to ensure that there is no excuse for parents to stay at home!


61_63_Travel.indd 63


08/03/2019 13:08



Skip Hop PAXWELL Easy-Access Changing Backpack. This modern backpack includes interior mesh pockets for easy to see organisation on the go. Opening extra-wide to reveal four inner pockets, the nylonfeel main body is water resistant and wipes clean too. Feeding ready in a flash with two quick access, insulated side bottle pockets and adjustable cushioned shoulder straps for comfort. Including a padded changing mat so parents can sort any little situations that arise wherever they are. +44(0)1582 434 250 www.skiphop.com

The ultimate convenience for dads, Skip Hop PAXWELL Easy-Access Changing Sling is perfect for travelling with baby. Just like the Paxwell EasyAccess Backpack, it features a nylon touch exterior that’s water resistant and wipe clean. Adjustible to be worn on the left or the right, this sling has slip insulated pockets on both sides for bottles. Opening extra-wide, Dads will never lose anything again with its four inner pockets. Also includes a compact changing mat. +44(0)1582 434 250 www.skiphop.com

SLIPFREE Slipfree shoes are available in many fun and colourful designs and whilst primarily designed with safe play in or around the pool in mind, their multi-purpose nature means they are suitable for use in everyday situations, at home on hard slippery floors as well as in the garden or the bathroom. They are perfect to pop in the bag for swimming lessons or a trip to the soft play and are the essential accessory for holidays, in and around the pool, at the beach, or in the sea. Adults can even wear them whilst exercising. Sizes start from UK 2 (near walking age) and up to 2 ½ for children, and from size 3-11 for adults. info@iloveslipfree.co.uk www.iloveslipfree.co.uk

HIPPYCHICK Hippychick are very excited to announce they are launching Zellie, a gorgeous collection of changing bags with a difference. Zellie was launched in 2017 with the aim to provide the best products for people travelling with children. The bags make getting out and about with little ones easy, simple and stylish, whether it’s a trip to the supermarket or a holiday to the other side of the world. The product range consists of functional yet beautiful items which come with everything parents need. +44(0)1278434440 www.hippychick.com


SKIP HOP The perfect hands-free pal for busy mums, Skip Hop GREENWICH Convertible Hip Pack holds all the essentials parents need. Designed with a ‘drawbridge’ opening mechanism to ensure that everything is kept in place, the adjustable strap means that it can be worn around the waist, across the body, plus it also includes a handy wrist strap too. Multiple pockets keep personal items organised, all held in place with a zip open main compartment. Available in classic Black or Dusty Rose, this little organiser lets busy mums find things fast. +44(0)1582 434 250 www.skiphop.com

CLOSE Close are really excited to be launching the new Pop-in swim range as a part of our hidden print collection for 2019, with the focus on endangered animals and giving back to the environment. As a company we are passionate about global environmental causes such as reducing plastic consumption and deforestation, producing considered products which offer consumers options to reduce their environmental impact in different ways. The swim collection will see us giving 1% of our proceeds from the sale of this collection to the Marine Conservation Society. +44(0)1992554045 www.closeparent.com


64-65_Travel and Holiday_WN.indd 64

08/03/2019 15:14

WHAT’S NEW TRAVEL AND HOLIDAY THE DAYPAK CHANGING BAGS Inspired by contemporary streetwear, this changing bag looks just as good on Mums as it does on Dads. With a whole host of thoughtful design features, including a fold out changing mat, this 25L capacity bag is the one to have for parents with adventure on their agenda. +44 (0)1756 630240 www.micralite.co.uk



The Happy Mummy Hook n Stroll Light  perfectly compliments the original Happy Mummy Hook n Stroll buggy clip.  It’s a light weight aluminium clip, universal fitting, holds up to 5kg per clip, easy to attach. Two in a pack. See the Hook n Stroll Light at the Harrogate Nursery Fair. Hall Q Stand H82 +44(0)203 002 9698 www.happymummy.com

The perfect travel companion for when the adventure takes you away from home, the only travel cot you need from birth to 24 months. The Sleep&Go Travel Cot grows with little one from a bassinet to an infant cot right through to a playpen. Light and compact combined with high quality fabric, this stylish travel cot is completely portable. +44 (0)1756 630240 www.micralite.co.uk

MINENE Minene are excited to introduce three new designs of their portable activity blanket, which joins their ever-popular travel accessories collection. Minene’s portable, padded activity mat with matching bag is the must have accessory for active families. Larger and more padded than the average activity mat, the Portable Activity features a waterproof reverse, cotton canvas top with attached padded ‘taggy’ toys for instant stimulation, is machine washable and comes packaged in a matching waterresistant bag, giving you extra room to pack a few little extras too. +44 208 458 7764 www.minene.co.uk


JOIBABY Meet Pact Lite, a petite parcel loaded with lots of extras, without lots of weight, at 5.5kg this pushchair makes one less piece of luggage to fuss over – it’s the ideal travel mate. Designed to be compact yet strong, feature rich and suitable from birth with the flat reclining seat, easy and compact one-hand fold in a split second. Pact Lite has carry strap and custom carry bag – so you’re off and ready for travel by plane, train, taxi or tram. +44(0)1889 808 900 uksales@joiebaby.com www.uk.joiebaby.com

New from Happy Mummy comes a revolutionary mum designed product – a sunshade UPF 50 with built in fan to keep baby out of reach of harmful sun rays and at the same time enjoy the cool breeze from the fan attached.  It has a universal fitting, easy to put on and angle and take off. It  also folds up to save space when not in use.  See the Coolshade UPF 50 sunshade + fan at the Harrogate Nursery Fair. Hall Q Stand H82 +44(0)203 002 9698 www.happymummy.com


64-65_Travel and Holiday_WN.indd 65


08/03/2019 15:14

66-67_PPS_March April 2019.indd 1

08/03/2019 14:39

66-67_PPS_March April 2019.indd 2

08/03/2019 14:39

00_PPS_March April 2019.indd 1

06/03/2019 19:35



As babywearing has become more popular, slings and carriers now sit firmly in the list of baby essentials for new parents. PPS takes a look at the importance of flexibility and ease of use in this increasingly lucrative sector.


lifestyle choice in and of themselves, the type of carrier or sling a parent chooses will also say a lot about them – and, of course, their child. Some babies are happiest being snuggled up to their parent’s chest, while others need more space to move around and look about. And of course as they grow, those needs will change frequently and often without warning! As such, many parents look for slings and carriers that offer a multitude of positions and functions – and can, ideally, be used as the baby grows as well. “Consumers are increasingly looking for more from their carrying option,” agrees Michelle Smith, marketing Below: The original Izmi Baby Carrier aims to make babywearing as simple and accessible as possible.

manager at Close. “They are looking for carriers which look good, have great functionality and can adapt with their baby as they grow. They know they are getting better value for money too as the carrier has greater longevity.” Michelle believes that innovation continues to drive the sling sector, with product design evolving to offer parents a wider choice and flexibility. “As parents become more aware of the benefits of babywearing, they look for ways to make their carrier work harder for them,” she says. “Consumers are always looking for value for money and if they see that a product has a longevity then they will be more likely to make the purchase.” Close slings and carriers offer parents the flexibility to carry their little one in the way that suits them best, whether that is on the front, the back or the hip.

Inset: Baby K’tan’s Nautical and Dandelion prints have been a successful addition to the range, as have the unique breathable fabrics in the Breeze range.

And of course the carrier must support their physiological development. “Essentially, retailers need to offer consumers a choice so that they can choose the carrier that works best for them and fits in with their lifestyle,” Michelle continues. “It’s about allowing parents to choose the right carrier for the right age and stage of their little one, without any compromise.” A focus for Close at the moment is the award-winning Close Caboo DXgo, a supremely flexible carrier which can be worn on the front (from six months) and back (from eight months) and will see children (and parents!) through to independence and beyond with an upper weight range of 20kgs. “In addition to the DXgo, we have been really busy in the past 12 months breaking new ground, which is no easy

Wrap-free wrapping “With so much baby gear to be bought, it’s imperative that consumers have access to products that grow with the child. They are looking for versatile and durable products, so brands have to meet expectations with products which offer flexibility and value for money. The Baby K’tan carrier is incredibly versatile. It’s a wrap without any wrapping, it just slips on like a t-shirt.

It is super easy to use and it’s suitable from birth to 35lbs, allowing many years of babywearing in multiple positions with just one carrier. We are focusing on fabric developments from both a design and functionality standpoint for the future, so watch this space!” Lia Murrain, 2012 Ltd, UK and European distributor for Baby K’tan Carriers


69_71_Slings.indd 69


08/03/2019 13:11

00_PPS_March April 2019.indd 1

06/03/2019 18:23

S LI N G S A N D CA RRI ER S Left: The Ergobaby OMNI 360 is an all-in-one baby carrier, designed for ultimate baby and parent comfort, with four different carry positions.

Ticking all the boxes “Modern consumers have access to huge amounts of product information online, which can make purchasing decisions confusing. While some consumers are happy to buy different products for different stages, products that can ‘tick all the boxes’ are very appealing and make the decision to purchase very easy. There is no need to choose between different options when a single product can fulfil all the functions they might need. New parents in particular may not initially know what they need from a carrier and for parents who aren’t sure what they want, a carrier that offers multiple uses and positions is perfect! Adaptable carriers offer consumers excellent value for money and remain comfortable and practical for longer than a single-sized or single-position carrier.” Simon Russell, managing director, Cheeky Rascals.

 task in today’s competitive climate,”

consumers, the response in test phase has been overwhelmingly positive.” Brands are increasingly understanding that parents are looking for a baby carrier or a wrap that lasts for a long time – for reasons of both practicality and cost! French babywearing company Love Radius (by JMPBB) offers a range of evolutive baby carriers and wraps. Associate director Sophie Huard emphasises the importance of offering modern consumers slings that can be used in more than one way and for more than one age group. “We live in a flexible world where adaptability is the key to success and parents want the same for their babies. Allowing them to get into different positions with one babycarrier means they can all adapt to different circumstances easily and with security and comfort.” The Physiocarrier is the perfect example of flexibility, as it can be used from birth up to 20kg, throughout all four seasons (thanks to its ventilation panel) and allows parents to carry on the front, hip and back. Each Love Radius carrier was created to respond of the needs of parents and their children, offering the best for babies in terms of physiology. “We believe that parents need to feel secure and active at the same time,” says Marion. “We listen to their experiences during our workshops, talk to them on our forums – and we pass that expertise onto our retailers. It is so important to be able to give the right advice and the best customer experience possible.” Now working side-by-side with Diono, babywearing brand We Made Me is a

prime example of the versatility and flexibility offered by the modern sling market, with each product offering something unique to meet a specific set of needs. Used correctly, slings offer parents a good halfway house between more structured carriers and wraps. “Slings are generally ultra-adjustable which means they can be adjusted to fit a wide range of sizes and carrying positions,” explains founder Daniel Lucas. “They can be used in a number of different scenarios; around the house, on short journeys and even as a nursing support. Smile, our everyday sling, is a great example of how diverse a sling can be with five different carrying positions and an age range of 0-2 years.” And if Daniel had to choose his favourite product from We Made Me’s current offering? “It would have to be the Flow, our life active wrap, as this offers something totally unique. It uses a technical mesh fabric which is both dynamic and breathable.” While there is no getting away from the fact that slings, wraps and carriers are now mainstream, Daniel points out that brand has often become the main driver. “More consumers are asking for specifically branded products rather than looking the right product for their individual needs,” he says. “My advice to retailers is to stock a variety of brands that offer different product types such as slings, wraps, soft-structured carriers and Mai Dais and encourage the customer to choose the product based on their specific requirements.” Left: Hippychick’s Hipseat will have a range of exciting new fabrics and finishing touches for 2018. Below: The Little Wrap without a Knot from Je Porte Mon Bebe is ideal for parents who don’t want to tie a knot but still want skin-to-skin carrying.

says Michelle. “We are so excited about the Caboo fly – it is so nice to be breaking new ground and be the first!” The newest carrier from Close was revealed at K&J in September last year and is expected to set a new benchmark, thanks to its rationalised design, sleek seamless construction and intelligent fabric which allow it to go from newborn to toddler without any adjustor panels. “Fly got so much attention at Cologne from retailers and competitors alike as there really is nothing else like it! We can’t wait to introduce our newest offering to retailers and PROGRES SIVE PRESCHOOL

69_71_Slings.indd 71


08/03/2019 13:13















For further information on our SS19 range contact james@closeparent.com

72_PPS_March April 2019.indd 1

08/03/2019 16:32

WHAT’S NEW SLINGS AND CARRIERS BABY BJORN Introducing the new BabyBjorn Baby Carrier One, and BabyBjorn Carrier One Air, designed with the help of 100 real families, along with paediatricians, babywearing practitioners and medical experts. Every feature has been analysed and created for the ultimate comfort and supporting your growing baby’s neck, hips and spine perfectly, while you have your hands free. +46 8 544 968 00 www.babybjorn.co.uk


CLOSEPARENT Say hello to the new Caboo family for 2019. The inspiration for 2019 for our new double-sided fabrics has been texture, particularly that taken from traditional woollen fabrics like herringbones and tweeds. We have engineered the new fabric to bring sumptuous texture into our new yarn dyed organic collection, in an on trend palette of wearable neutrals and classic colours. With the introduction of new, soft fabrics and colourways for Caboo lite, +organic and +cotton blend, we’ve got something for everyone – with even more distinction within the range than ever before and award-winning carriers to suit every age and stage. +44(0)1992 554045 www.closeparents.co.uk

New for 2019, Ergobaby has announced two new premium colourways for the award-winning, ergonomically designed Aura Baby Wrap: Amalfi and Wine. Inspired by Italy, these two additions to the range bring to life the rich blues of the Amalfi coast, along with the deep burgundy tones of the finest Chianti wine. The Aura Baby Wrap and can be used from 3.6kg –11.3kg and now comes in seven stylish colourways: Grey Stripes, Sage, Pearl Grey Dots, Coral Dots, Baby Blue, Amalfi and Wine. +44(0)20 3318 6204 www.ergobaby.co.uk

2012 LTD The soft cotton Baby K’tan Baby Carrier, recognised by the International Hip Dysplasia Institute as a ‘hip healthy product’ when used as directed in the instructions, is an ideal blend of a sling, wrap and carrier, individually sized to fit the parent. With its patented double-loop design, it provides the positions and benefits of all three, offering multiple wearing options from newborn to toddler (birth-35lbs). Machine washable and tumble-dryer safe and available in a range of on-trend fabrics, designs and colours, the Baby K’tan Baby Carrier slips on easily like a t- shirt to comfortably carry baby. It is lightweight and compact like a sling, yet supportive like a structured carrier. +44(0)1202 303707 www.2012ltd.co.uk

AMAWRAP Amawrap baby slings is a UK-Made baby carrier, with years of babywearing experience. This will be our first year attending the Harrogate Nursery Fair, and we cant wait to introduce ourselves. We are expanding our range in the upcoming months, and looking for retailers to stock our products. +44(0)7930383427 www.amawrap.com


73_75_Slings_WN.indd 1


08/03/2019 15:17

Introducing the mattress that breathes

• The 2 stage design offers a firm side for infants (0-1 year) and a softer side for toddlers (1-3 years). • Infant and toddler sleep surfaces can be easily removed and machine washed, using the included laundry bag. • Comes with a splash mat for unforeseen leaks and spills, during an infant or toddlers sleep. • Mattress is easily collapsible and can be stored in the included storage tote bag for on the go transport. • Launching mid-April 2019.

Parents can rest easy while their child sleeps safely

00_PPS_March April 2019.indd 1

06/03/2019 19:12

WHAT’S NEW SLINGS AND CARRIERS CLOSE Carry your little one perfectly supported in the right carrier, at the right age and stage without any compromise. A Close carrier that is designed to pack small whilst allowing little ones to ride front and back. Designed to partner with our award winning Caboo range providing the next step in your carrying journey. +44(0)1992 554045 www.closeparent.com


CHEEKY RASCALS Thoughtfully designed by mother and babywearing consultant, Emily Williamson, the Izmi Bamboo Wrap not only provides a snug and supportive fit but its hip healthy positioning supports babies’ development. Recognised by the International Hip Dysplasia Institute, the silky soft bamboo fabric distributes baby’s weight evenly, helping to reduce pressure on parents’ back and shoulders. It can be used hands free in two carrying positions, both at the front and the side. +44(0)1730895761 www.cheekyrascals.co.uk Harrogate Stand KS18

The affordable Easy Fit carrier from Chicco is exactly as it sounds – easy to wear, easy to fit and easy to use. The clever design perfectly adapts to your body shape, allowing you to comfortably carry your baby close to you and putting it on has never been simpler as you simply pull it over your head just like a t-shirt. The ergonomic seat has also been specially created to keep the baby in the correct position at all times, whilst providing a comfortable and safe place for them to sit. The carrier also features additional support for the head and neck of the baby in those first few months and can then be easily adjusted to perfectly suit their shape as they grow from 0 months to 9kg. +44 (0)1623 750870 www.chicco.co.uk

LITTLELIFE LittleLife have been making carriers for over 15 years and the Voyager S5 is the ultimate carrier from the outdoor and nursery brand. For people who like to spend valuable time with their child in the great outdoors, LittleLife have poured everything they know about carriers into the Voyager resulting in a child carriers that is comfortable and packed full of features enabling parent and child to explore in real comfort and safety. British Standard tested and compliant (BS EN 13209: 2004 and BS EN 71-3: 1994). +44(0)118 981 1433 sales@lifemarque.co.uk www.littlelife.com

CHICCO The brand-new Boppy ComfyFit Carrier from Chicco encourages parent and baby bonding through a safe and secure, ready to use baby carrier that offers both parent-facing and outward facing positions. The unique design provides an easy way for parents to keep their little one close by, providing a bridge between a wrap and semi-rigid carrier. The Boppy ComfyFit can be adjusted to suit baby and parent, and is approved by the International Hip Dysplasia Institute as a hip healthy product for further peace of mind. The stylish carrier offers an Easy Wear System meaning parents can simply click, strap and tie the carrier into place. +44 (0)1623 750870 www.chicco.co.uk


73_75_Slings_WN.indd 2


08/03/2019 15:18

76_PPS_March April 2019.indd 1

08/03/2019 15:46

WHAT’S NEW KIDDIMOTO Introducing the IKON, Kiddimoto’s latest development. These 2 in 1 helmets offer complete full face protection, but with just one click the chin guard can be removed to reveal a standard cycle helmet. They are incredibly lightweight unlike many of their counterparts, weighing from just 270g for the smallest size. The inmoulded polycarbonate shell offers 12 vents for added cool and an integrated visor. Available in 4 striking colourways and 2 sizes from 2 years and from 5 years and up. +44(0)1749871175 www.kiddimoto.co.uk



Timesource Ltd make telling the time fun and stylish with their new kids watches. This bright Unicorn watch is one of many kids ranges available! +44(0)1778343000 www.timesourceltd.com.

The Nibbling boutique range of premium accessories is adding a dash of colour and a splash of style to its beautiful new Spring/Summer 2019 collection. For all little princes and princesses out there, Nibbling has developed an exclusive Royal Crown and Tiara Teether. With a regal look and feel, and a combination of textures and colours to keep little one interested, these are set to be a royal hit for Spring and Summer 2019. (RRP £10.) +44 (0)7943 958860 www.nibbling.co.uk

NOSY CROW When a dragon comes to stay, will she behave herself? Why, of course she will. Obviously she knows she must share her toys, eat daintily and skip happily upstairs at bathtime. Well... not quite. Like all toddlers, this little dragon finds good manners a tiny bit tricky. It’s lucky she has some friends to help her. Be the first to get your hands on this delightful rhyming picture book all about manners – good and bad! With a reassuring bedtime ending, children (and their parents!) will identify with the adorable toddler dragon’s efforts to behave perfectly and all the tricky times she can’t quite do the right thing…” +44(0)207 089 7570 www.nosycrow.com

HIPPYCHICK With the Hippychick mattress protector range being so successful, it was time to branch out and create something a bit different. The Hippychick Travel Pillow is made from top quality memory foam that adapts to each contour of your back, head and neck. The cover is a naturally hygienic fibre made from 100% biodegradable wood pulp cellulose which acts as an excellent anti-allergy barrier and is 100% waterproof. When you’re ready to put the pillow away, simply roll it up and tuck away in the handy travel bag. +44(0)1278434440 www.hippychick.com


77_79_80-81_General WN.indd 1


08/03/2019 15:22

The Home of Licensed Character Dres The Specialists in Preschool Accessories and Dress Up ACCESSORIES


new episodes airing NOW!



Landing in 2019

00_PPS_March April 2019.indd 1

06/03/2019 19:33

WHAT’S NEW MUSLINZ Baby accessories specialist MuslinZ has launched a Violet shade to their popular Cotton Muslin product range as part of its new Spring 2019 collection. The new colour includes a purple and grey spot print, a purple and grey star print, as well as a plain purple muslin. The MuslinZ Violet launch follows the huge success of the MuslinZ Mint range launched last year as well as the new Gold prints in the Bamboo Organic Range launched earlier in 2019. +44(0)1295 810008 www.muslinz.com

BOUNCER BLISS Bouncer Bliss is a cozy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The baby bouncer rocks gently when the baby kicks their legs or waves their arms. No batteries needed – the baby bouncer runs on pure fun! Playing in the baby bouncer also helps the baby to develop their motor skills and balance. Bouncer Bliss can be used from newborn and up to the age of 2 years. +46 8 544 968 00 www.babybjorn.co.uk


CHEEKY RASCALS Perfect for travelling, the lightweight Familidoo Air pushchair can easily be folded down with one hand to a convenient, super-compact size. Available in three contemporary designs, pure black, rabbit pink and panda black, this handy buggy is a must-have to save time and space! The Familidoo Air has all the features parents look for in a convenient, compact buggy. Suitable from newborn, this lightweight aluminium pushchair weighs just over 6kg and can easily fold up with a simple to operate, one-handed action. Ideal for trips abroad, the Familidoo can be taken on aeroplanes and also includes a carry bag for easy storage. +44(0)1730 895761 www.cheekyrascals.com

Brand new for 2019, Infantino, the multi award winning parenting company, is thrilled to unveil that the highly anticipated Fox Grow with Me 4-in-1 Convertible High Chair, is now available to retailers. Like all products from Infantino,this ingenious high chair has been expertly designed to be practical, innovative and affordable. Unlike any other high chair on the market, the 4-in-1 design seamlessly transforms through four stages. Starting with a high chair with reclining seat suitable from 3 months, to a high chair for six months and with a handy meal tray insert, to a chair booster and finally a toddler chair. Promising to be a fantastic investment for every family, this high chair supports a child from 3 months to toddler. +44 (0)7921 212072 www.infantino.com


77_79_80-81_General WN.indd 2


08/03/2019 15:23



The Mother & Baby award winning brand, Bibetta have released three new designs for spring for their UltraBib and UltraBib with Sleeves . The new bright and fun colours including tropical fish, pink hippos and pink flamingos. The bright colours and engaging patterns are certain to be a hit for the spring/summer seasons. The new range will still feature the much loved pelican pocket which folds out to catch those bits of food little hands drop. The bibs also feature a strong adjustable Velcro fastening which is durable enough to withstand any temper tantrums! Like all of Bibetta’s bibs, the new range is made out of neoprene, which is waterproof, stain-proof and also incredibly durable and can be washed by hand or in the washing machine. +44(0)1223 840236 www.bibetta.com

Didofy - the new auto-folding 3-in-1 stroller was officially launch at The Baby Show. The innovative didofy Lotus3in-1 stroller has been designed by parents for parents with one simple aim – to provide a reliable, safe, smart and highly practical pram and pushchair which is easy to use. Using the latest technology, the didofy Lotus is an autofolding, 3-in-1 stroller which is simple to use and stylish. sales@didofy.com www.didofy.com


BABY KINGDOM The newest product from luxury British baby toiletries brand, Baby Kingdom, is a nourishing Body Cream. Rich to the touch, it absorbs beautifully into baby’s skin, leaving it moisterised and protected with just a delicate, natural scent. It is ideal for immature sensitive skin with Aloe Vera, Chamomile and Nettle extracts to help repair damaged skin and with antioxidants to protect against pollutants and aggressors. Vitally for today’s discerning consumer; it is 98% natural, Paraben Free, dermatologically tested as hypoallergenic and vegan friendly. +44 (0) 1489 781979 www.babykingdomcollection.co.uk


Red Castle’s Babynomade is a super soft and snuggly baby blanket suitable for babies aged 0-6 (RRP: £40) and 6-12 months (RRP: £45). Practical and easy to use, baby can be quickly and simply wrapped up in just three easy steps. This multi-purpose ergonomic baby blanket, with its clever sleeveless design, has an enveloping hood to keep baby’s head warm, whilst its slide flaps wrap over the body. It can be used in a car seat, carrycot, stroller, or when carrying baby. Plus, its inner waist belt and Velcro closing means that it won’t keep coming undone, keeping baby completely comfortable. With rain resistant fabric and the warmth of the synthetic fur lining, Red Castle’s Babynomade keeps little one snug and warm wherever they are. +44(0)7584709186 www.redcastle.fr


77_79_80-81_General WN.indd 3

08/03/2019 15:23



Cheeky Rascals are thrilled to offer parents an easy solution for potty training. The award-winning two in one Potette Plus is the hygienic and easy to use portable potty and toddler toilet seat in one. With the multipurpose Potette range, toilet training has never been easier. The easy to use design simply folds away to fit in most changing bags or under a pushchair, making it ideal for building little one’s confidence with potty training, wherever they may be. +44(0)1730 895761 www.cheekyrascals.co.uk

In this digital era child’s play has taken on a whole new meaning but Schleich’s familiar Farm World and Wild Life themes take children back to basics whilst having good old fashioned fun. With the Farm World play sets, children can get to know the cheerful life in the countryside in a playful way. In 2019, the popular theme world will become even more colourful with new play sets that will delight all farm fans. +44(0)1279 870000 www.schleich-s.com

FILL N SQUEEZE Fill n Squeeze extends beyond weaning and now with the Smooth Snack pouch aimed for children aged three to 10, makes this an exciting and fun pouch to store healthy smoothies, yoghurts and even as a water bottle. The pouch has a Spot the Difference game on both sides, keeping kids busy. Nutripouch offers this option for storing surplus fresh smoothies, drinks and more and replaces big bulky containers when on the school run, at work and even at the gym. Further information can be found at www. nutripouch.co.uk +44(0)7980 853446 www.fillnsqueeze.co.uk

KERIKIT Perfect for everyday adventures and longer travels too, the Amber offers a modern, minimal design that is packed with practical features, including pockets-a-plenty, inside and out. Made from butter soft hard working leather, with the signature KeriKit waterproof jacquard lining. Kerikit bags can be used for every stage you are at in your life. For the gym, work and for mums. The Amber bag keeps you effortlessly organised and super-stylish too. +44(0)1618189038 www.kerikit.com

LOVE RADIUS Love Radius (By Je Porte Mon Bébé) from Paris gives parents the best choices to carry physiologically their babies. Love Radius offers five BabyCarriers for everyone: The Original, The Basic, The Little Wrap Without a Knot, the PhysioCarrier and The Hoodie Carrier, all acknowledged by the Hip Dysplasia institute.  Love Radius is a leading provider of BabyCarriers in more than 40 countries and won many awards like the DadsNet Awards, Mums Awards 2018 and in 2019, Bizziebaby Gold Award. +33-4 83 73 52 10 www.love-radius.com

BEABA Beaba’s new European-made Babycook Neo is the only baby food maker on with a glass bowl and a stainless steel steam basket. The easyto-use and stylish Neo’s four simple settings eliminate the need for pots, a blender and a microwave, which means that baby food is easier to make than ever before. +44(0)7584709186 www.beaba.com


77_79_80-81_General WN.indd 4


12/03/2019 10:19

www.wilberrytoys.com T: +44 (0) 1462 446040 E: info@wilberrytoys.com


Pup Co pet mp any Ltd ÂŽ .

www.thepuppetcompany.com T: +44 (0) 1462 446040 E: info@thepuppetcompany.com

Progresive pre school page cs6.indd 24 82_PPS_March April 2019.indd 1

07/03/2019 13:56:53 08/03/2019 14:32


Inset: Wooden toys are still a growth category for Piccola.

• Facebook or Twitter? Instagram! • The most common search term used to reach Piccola. co.uk is ‘Peter Rabbit’. • The strangest search term used to reach Piccola.co.uk is ‘Brexit toys!’ • Average spend per transaction is around £30.


“We’ve seen a big decline in sales of dolls houses and play sets – though I’d suspect this is down to the legions of internet discounters, who’ll often sell these products to make a fiver after VAT.”

Above: “We have been working with the always brilliant Galt the longest – it’s been nothing other than a pleasure to work with them since 1966.” Below: Orange Tree’s Peter Rabbit range was a standout product line for Piccola in 2018.



“People want to buy high-quality wooden toys more than ever, in my view.”


“The same products do well over and over again. Toys like Fiesta Craft’s Jingly Jungle Bowling, Orange Tree’s Peter Rabbit/Jemima Puddleduck Xylophones, Melissa & Doug’s Safari Rescue Vehicle, Galt’s Tummy Time Ted Mat and Fiesta Crafts’ Teddies Train would be our five best in preschool.”

A boutique retailer dedicated to baby and children’s products, Piccola has been around since 1966. With two high street stores and a popular website, Essex-based Piccola was also the first independent store to win a Progressive Preschool Awards for Best Retailer Initiative, in 2016. PPS spoke to owner Simon Wilson to find out the figures behind the store’s success.




The Piccola team consists of ten people – six mothers and grandmothers who work during the week and four A-Level students who cover the weekends. Above: “We change the window display about once every three or four weeks, unless we’re in sale.”

“It would have to be Orange Tree’s entire Peter Rabbit range. For 2019, their new Toy Story licensed products, due out later in the year, are also going to be enormously successful, in my view. The best new products I’ve seen for 2019 were Indigo Jamm’s stunning London Bus Ride-On and Fiesta Crafts’ hugely innovative Discover the World Game.”


• Piccola Brentford is about the size of half a football pitch. • Average spend per transaction is around £25. • The last delivery contained 18 boxes of product. • About 60 customers Above: “I can’t choose a came in last Saturday favourite new supplier – it’s (though not all bought, a dead heat between Jumini unfortunately!) and ThreadBear.”

Above: Discover the World from Fiesta Craft, a game Piccola believes is one of the best new products for 2019. PROGRES SIVE PRESCHOOL

IBC_Piccola.indd 83


08/03/2019 13:30

NEW FOR 2019

visit www.orangetreetoys.com to view our brand new ranges for 2019!

www.orangetreetoys.com email sales@orangetreetoys.com call +44 (0)1242 244500

00_PPS_March April 2019.indd 1

06/03/2019 18:51

Profile for Max Media Group

Progressive Preschool March April 2019  

Progressive Preschool March April 2019  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded