Progressive Preschool January/February 2023

The B2B The B2B Publication Publication For For Preschool Preschool Products Products and and Retailers Retailers

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INTRODUCING

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JANUARY/FEBRUARY 2024

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PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website portal willMajen Above: Progressive Preschool isand looking e-newsflash forward to seeing what the award winning Immink and the London Toy Fair team has in store for the show’s 70th anniversary. provide the very latest news, views, and analysis across the preschool product Preschool Products at the Progressive ell hello there…

Preschool Awards 2023 - saw sales and welcome and retail sector.

THE SUCCESS ERA

W

Max Publishing Ltd, United House, PreschoolNews.net is the new online resource Road, for the preschool product and retail North London N7 9DP sector. From the publishers of Progressive Preschool Magazine and the organisers of T: 020 7700 6740 F: 020 7607 6411 the Progressive Preschool Awards, this new website and e-newsflash portal will www.max-publishing.co.uk provide the very latest news, views, and analysis across the preschool product and retail sector.

Copyright 2024. Whilst every effort has been made Launching with an unrivalled email to ensure theofinformation in this magazine was subscriber base 12,087 readers, a twice weekly newsflash will land correct at the time of going to press, the publishers directly in the inboxes of everyone in this fast-paced cannot acceptindustry. legal liability for any errors or A modern, easy to navigate omissions, nor can they accept responsibility for website will provide a central for the trade too, offering the resource standing of advertisers nor any organisation news, in-depth articles, an industry jobs board, retail digital issues of of contributors do not mentioned in analysis, the text.

Views Progressive Preschool, and much much more.

All advertising on the website is necessarily reflect those of the publishers. duplicated to each and every The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

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newsflash, giving advertisers huge visibility and direct impact to retail buyers.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

forward to catching up with as many of you as possible.

Preschoolnews.net is published by preschool sector experts…

To paraphrase Taylor, 2024… are you ready for it?

ADVERTISING AND COMMERCIAL:

EDITORIAL AND CONTENT:

Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

grow 5.7% in the nine weeks to to 2024… the 30 December 2023, having initially Year of the predicted a 2% increase for the period.

Dragon, a general election, Launching with an unrivalled email The rate of inflation, meanwhile, The Progressive Preschool Team Taylor Swift’s Eras tour coming subscriber basetheof 12,087is coming readers, downaat the fastest pace Samantha Loveday, Rob Willis, to the UK and, hopefully, that Kantar Katie Roberts-Mason and year twice that the weekly cost of living starts newsflash will landhas ever recorded.

And, notably, on the face of it, Jo Cassidy. to ease and we all – consumers directly –instart theto inboxes ofNext everyone said that the consumer and businesses have a environment ‘looks more benign slightly seat of ourindustry. in less thisbumpy, fast-paced Included in this than it has for a number of years’. pants kind of ride than of late. issue: Peppa Pig 20th A modern, easy to navigate However, there are still some As our first issue of the New Year Anniversary Special willwere provide pretty hefty pressures on consumer goes website to press, retailers starting a central Supplement. finances and it would be wrong to to reveal their Christmas sales figures resource for the trade too, offering get too carried away. Some key and, while there is a way to go, early Celebrating 20 years in-depth anexecutives industry from the toy and nursery signs news, are that the landscape isarticles, much of Muddy Puddles! healthier thanboard, was originally expected. jobs retail analysis,categories digitalpointed issuesoutofin our industry roundtable for this issue that offering Industry data from market research Progressive Preschool, much much more.

All advertising on the website is value for money will continue to be company Kantar found that the biggest and a key consideration and that even winners among British supermarkets duplicated to each and every maintaining a static turnover will be the for the festive season were Aldi, Lidl, The and magazine and awards dochallenge a greatfacing jobmost in brands. newsflash, giving advertisers biggest Sainsbury’s Tesco. The company A clearer picture should said that a record £13.7 billion passed joining the dots between toy, nursery, gift, hopefully huge visibility and direct impact begin to emerge in the next few through UK supermarket tills over apparel, and of course to retail buyers. months, and welicensing also have London the four weeks to publishing, 24 December Toy Fair, Spielwarenmesse and 2023.and The average householdoffering also this digital will further enhance Spring Fair to help us gauge how spent an all-time high of £477 in our position as a trade media partner PreschoolNews.net is published various sectors of thethat preschool the period, up £28 on 2022. industry are performing.

Analysts also believe that M&S offers a tangible response to advertising by preschool sector experts, for The PPS team will be at all performed well, while Next – the investment. preschool trade experts. three of the shows and we look winner of Best Online Retailer of ©2024 ABD Ltd/Ent. One UK

For the latest news visit PreschoolNews.net

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CONTENTS 22

WHAT'S INSIDE

Meet The Team

Rob Willis robw@max-publishing.co.uk

61

68

Samantha Loveday saml@max-publishing.co.uk

Champions 06 News 25 Retail PPS catches up with some of the The latest updates from across independent retail winners from the PPS Awards 2023.

the preschool industry.

Gfk 13 Who were the winners in

Focus 29 Event Looking ahead to Toy Fair 2024.

2023’s market?

15 Why are Nike, LEGO and Disney 43 What is happening at Parents Insights

Event Focus

loved so much?

Spielwarenmesse 2024.

Guest Columnist 17 Robert Johnson, creative

Event Focus 53 Previewing the preschool brands at Spring Fair 2024.

director at Plane Character Productions, explains the thought process behind the creation of new preschool animation, Let’s Go See.

New in Nursery 61 What’s ahead for 2024 in the nursery sector.

18 PPS is joined by four leading Industry Roundtable

67 Amanda Peffer, director of Blade Executive Profile

execs from the preschool nursery and toy space to discuss 2023, what’s ahead in 2024, challenges and growth plans.

dreams 22 Delivering from birth

Jo Cassidy joc@max-publishing.co.uk

PPS speaks to Sambro about its extended licensing partnership with Cloudco Entertainment for Care Bears.

Katie Roberts-Mason katierm@max-publishing.co.uk

& Rose, in the hotseat.

Products of Change 68 The sustainability education

platform highlights a pathway to a planet-positive preschool landscape.

in Numbers 71 Retailer Simply So Lovely, Hunstanton, Norfolk.

Gary Freeman garyf@thisismethod.co.uk

For the latest news visit PreschoolNews.net

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NEWS TOP STORY

BTHA starts its 80th anniversary year with a new look

T

he British Toy & Hobby Association is celebrating its 80th anniversary during 2024 and is marking the occasion with the launch of a modernised logo and branding to reflect the work of the association and the toy industry it represents today.

Established in 1944, the BTHA was originally known as the British Toy

Manufacturers’ Association and was set up to promote and protect the interests of UK toy makers.

80 years on, the association continues on this mission, championing the interests of its members across a wide range of issues impacting the business of toys.

When the BTHA was created it was important for the toy industry to

speak with one voice to government through the association and this has strengthened the toy industry’s lobbying efforts over many decades.

The work of the association is wide-ranging including advocacy work, organising the Toy Fair and other industry events, providing members with free guidance and training on changing regulations

Mamas & Papas expecting ‘record breaking’ turnover Nursery and childrenswear retailer, Mamas & Papas is expecting to achieve record breaking turnover in its current financial year - buoyed by a strong Christmas performance and bumper Black Friday trade.

The retailer reported that sales in the 13 weeks to 31 December 2023 grew 17% from a year earlier, with underlying profits up 50%, boosted by fewer promotions and disciplined cost control.

It now expects to deliver record breaking turnover and profits in the current year ending March 2024, reported The Evening Standard.

"Last year, despite a challenging inflationary environment, we backed our strategy and continued to invest in the brand and the business for both long-term sales and profit growth. That approach is bearing fruit in the current year,” commented Nathan Williams, chief executive.

“We’re looking forward to building on the momentum we’re currently seeing into the next year, expanding our presence both in the UK and overseas as the category leader in nursery and baby products."

Above: Mamas & Papas saw sales grow 17% from a year earlier in the 13 weeks to 31 December 2023.

The prior year the group reported sales of £144 million, up from £126 million, while pre-tax profits improved to £8.2 million from £6.8 million and underlying profits rose to £10.9 million

from £10.2 million, recently filed accounts show.

Mamas & Papas has over 50 stores and concessions (including with Marks & Spencer and Next) across the UK and Ireland.

For the latest news visit PreschoolNews.net

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KEEPING YOU UP TO DATE WITH THE LATEST STORIES in the UK and EU, promoting the importance of play through the Make Time 2 Play campaign, recognising people, products, and companies through its established awards, and administering the toy industry’s charity The Toy Trust.

“The BTHA has a rich history and we are incredibly proud to reach such a huge milestone and to be able to continue representing responsible toy makers who provide the magic of play to children,” commented Roland Earl, director general. “Play is meant to be fun but delivers many other benefits; the business of play is a serious one and one

which is constantly evolving. We are pleased that we can kick off our 80th year with the unveiling of our new logo and branding which we feel better reflects the fun and dynamic companies we represent in 2024.”

The new branding can be viewed on the BTHA’s website https:// www.btha.co.uk. The BTHA will be marking its 80th anniversary throughout the calendar year.

Priority exhibitor booking for Harrogate 2024 opens Harrogate International Nursery Fair – which takes place from Sunday 13 to Tuesday 15 October 2024 at the Harrogate Convention Centre – has opened its priority booking for a limited period.

Exhibitors who attended in 2023 have until Tuesday 30 January 2024 to secure their preferred stand before space goes onto general sale.

The 2023 event was met with positive feedback from numerous exhibitors including Andy Crane from BabyStyle who said: “The show was a great success and we met nearly all of the customers expected – both nationals and independents. We will

definitely be back next year as it’s our celebratory 25th year and we plan something very special.”

Adrian Sneyd, show organiser, advised: “We always give priority to previous exhibitors, but have a list of companies who have already expressed an interest in attending in 2024. Once the priority deadline has passed, these will be offered space available, so if previous exhibitors haven’t taken advantage of the priority booking, they could lose their preferred space.”

Full details are available at www. nurseryfair.com or Adrian can be emailed at adrian@nurseryfair.com or call 01902 880906.

Above: Adrian is urging previous exhibitors to take advantage of the priority booking period for the 2024 show.

Toymaster 2024 May Show is sold out The Toymaster buying group has confirmed that its May 2024 show has officially sold out.

All the stands for the show – which takes place from Tuesday 21 to Thursday 23 May, 2024 at The Majestic

in Harrogate – have now been filled, with over 100 suppliers exhibiting.

A statement from Toymaster read: “All the stands for the May Show have been filled and we thank our suppliers for their

continued support. We have over 100 suppliers exhibiting, offering all independent retailers attending a wide range of options to select the best ranges and products for their stores.

“We look forward to welcoming everyone back to Harrogate for another fantastic show.”

Left: Over 100 suppliers will be exhibiting at Toymaster May Show.

For the latest news visit PreschoolNews.net

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IN NÜRNBERG Huge and colourful. Full of new highlights.

For your business. And your inspiration.

NEW:

Tuesday – Saturday 30 Jan – 3 Feb 2024

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NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

BTHA names 2023 Toy Retailer of the Year finalists

T

he winners of the awards – including Overall Toy Retailer of the Year for 2023 – will be announced, along with other special BTHA accolades, on

Tuesday 23 January at an evening function held following the first day of Toy Fair at London’s Olympia.

“Congratulations to all this year’s Toy Retailer of the Year finalists, all of whom have demonstrated outstanding commitment, excellent collaboration with suppliers and dedication in difficult trading conditions over the past 12 months,” commented Simon Pilkington, chairman at the BTHA. “They are all very deserving of our shortlist for 2023. We look forward to announcing this year’s winners during Toy Fair 2024 alongside the TRA who will also announce the Toy and Supplier of the Year winners for 2023.”

Independent Toy Retailer of the Year (multi store) • David Rogers Toymaster • Toy Barnhaus • MIDCO Toys Multiple Toy Retailer of the Year • SMF Toytown • Asda • Smyths Omnichannel Toy Retailer of the Year • Smyths • Argos/Sainsburys • The Entertainer Online Excellence Award • Argos • The VERY Group • Amazon

Max Publishing acquires London Stationery Show Max Publishing - owner of Progressive Preschool, PreschoolNews.net and the Progressive Preschool Awards has acquired London Stationery Show from Ocean Media Group.

London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector. The acquisition also includes Stationery Matters magazine/ online and National Stationery Week.

Founded in 1990, Max Publishing is an independent media business, wholly

The shortlist is: Independent Toy Retailer of the Year (single store) • Fagan Toys, County Mullingar, Ireland • Toytastik, Chepstow • Toys N Tuck, Southend on Sea

owned and run by its four directors, Warren Lomax, Jakki Brown, Ian Hyder and Rob Willis.

London Stationery Show 2024 will take place on 14-15 May at London’s Business Design Centre, with Chantelle White joining the Max Publishing team from Ocean Media to continue as its event manager.

As well as further developing London Stationery Show, Max Publishing is fully committed to expanding Stationery Matters both

as a magazine and digital news platform as well as further elevating National Stationery Week, which falls 13-19 May 2024.

London Stationery Show 2024 already has an impressive line-up of exhibitors, covering writing instruments, gift stationery, office supplies and arts and crafts.

To find out more about stands and sponsorship opportunities, contact Chantelle White on chantellew@max-publishing.co.uk or +44(0)7795 951244.

For the latest news visit PreschoolNews.net

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NEWS

KEEPING YOU UP TO DATE WITH THE LATEST STORIES

TOP STORY

Spin Master completes acquisition of Melissa & Doug

S

pin Master has kicked off the New Year with the completion of its previously announced acquisition of US-based Melissa & Doug for $950 million.

The acquisition further strengthens Spin Master’s position in the children’s entertainment industry, while also enabling growth in sustainable wooden toys and screen-free play.

“This acquisition brings together two formidable leaders in the toy industry, both driven by a passion to create magical play experiences for children and inspire

imaginations on a global scale,” commented Max Rangel, global president and ceo at Spin Master.

“By adding Melissa & Doug’s complementary product line to our existing toy portfolio we expand our capabilities in early childhood play and further bolster Spin Master’s leadership in the

children’s entertainment industry.

“Our combined expertise, and the addition of Melissa & Doug’s high-quality, open-ended, creative and developmental toys, positions both Spin Master and Melissa & Doug to unlock further growth across new and existing channels and in markets globally.”

As part of the closing of the transaction, the parties have agreed to eliminate the additional contingent earnout consideration of up to $150 million, previously announced on 11 October.

Left: Spin Master has completed the acquisition of Melissa & Doug for $950 million.

Natural Baby Shower grows sales by 75% Natural Baby Shower has grown sales by 75% to £28 million as more parents seek eco-friendly nursery goods.

The family company was set up by Clifton Vaughan and his partner Victoria Hampson 18 years ago because they could not source the sustainable natural

baby products they wanted for their children in the UK. Turnover has increased from £16 million in 2020 to £28 million in 2022 and was expected to exceed £30 million in 2023. Staff numbers have also more than doubled from 35 to 75 at the company’s Bracknell headquarters.

“We have grown from just the two of us at the kitchen table at home to a team of over 75 employees and have just moved into a new warehouse in Bracknell that is big enough for us to triple our sales and still not move,” commented Clifton. “We carefully choose the very best products from more than

130+ brands and pride ourselves on the very best customer service.

“We understand that running a business can have an impact on the natural environment so we ship in as few deliveries as possible, only use sustainable materials and source products with lifespans that go the distance.”

As well as the successful website which generates 95% of sales, the couple also run a babycare shop in Bagshot. The couple puts a key part of their success down to bringing in software automation for their ordering and stock control from specialists Brightpearl and Inventory Planner.

Left: Clifton Vaughan and Victoria Hampson at the opening of the Natural Baby Shower shop in Bagshot, Surrey.

For the latest news visit PreschoolNews.net

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RESEARCH GfK’s Emma Wade discusses the latest total Baby Care market performance and what products saw growth amid a declining sector towards the end of 2023.

WHO WERE THE WINNERS IN 2023’S MARKET?

A

s we approached the end of 2023, the total Baby Care market continued to look less than favourable.

Market value between January to October was up only 1% and volume saw significant declines down to 9% in the same period. With demand continuing to drop, it looked unlikely that volume sales would see positive growth by the end of 2023, and value looked set to stabilise at around 1%.

Most products within the Baby Care market had seen declines in both value and volume over 2023.

However, there are a handful of products that for a variety of reasons enjoyed positive growth.

SUSTAINABLE MATERIALS BOOSTED SALES OF BOTTLES AND TEETHERS Over the last few years, volume sales of products that use sustainable materials has risen. In 2023, this trend saw a decline - in part due to the more expensive price tag associated with sustainable products. This caused some consumers to stop purchasing them during the cost-of-living crisis. However, glass baby bottles and wood + silicone teethers continued to deliver both value and volume growth over 2023.

Glass bottles saw a 15% rise in volume and a 39% uptick in value between January to October. The price also rose significantly during this period (by 21%) and is currently 30% higher than a plastic bottle. However, this greater price did not deter all consumers as plastic bottle volume was down 9%.

Teethers fabricated from a mixture of wood and silicone saw value increase by 24%, and volume up by 23%. The mixture of wood and silicone makes the

current average price of a product more affordable than a purely wood product.

This is also true of silicone products, which may explain why consumers are currently favouring them when money is tight.

For both glass bottles and wood and silicone teethers, 2023 delivered the highest volume and value sales.

GfK expects this trend to continue throughout 2024.

SMART APP CONTROLLED BABY MONITORS Smart Baby Monitors have also seen steady growth over the last few years as consumers move to the latest technology. Other monitor types posted falling demand in 2023, while smart app-controlled baby monitors were the only product to generate both volume and value growth versus 2022.

Value grew 16% between January and October, while volume grew 17%.

Once again this proves that high price is not always an obstacle to purchase.

Prices saw a 1% decline versus 2022 as certain categories returned to pre-pandemic prices. This is another product where we have seen the highest

value and volume total for a year, and we anticipate growth again in 2024.

WEARABLE BREAST PUMPS ‘Wearable’ (can be discreetly worn under a top/in a bra) Breast Pumps are another product that has grown in popularity over the years. In 2022, value was negatively impacted at the start of the cost-of-living crisis. However, in 2023 both value and volume enjoyed significant growth. The launch of several new brands and models boosted the market. Value was up 24% and volume rose by 21% between January to October 2023. Once again, the higher price did not deter customers as ‘wearable’ breast pumps are some of the most expensive models currently on the market. Rather, it is innovation and design driving popularity and appeal. 2023 was not a positive year for many brands and products, but there were a handful that performed well.

These will aim to continue in this vein in 2024 thanks to a combination of innovation and customer understanding – addressing consumer concerns such as sustainability and the cost-ofliving crisis.

What Baby Care products were winning in 2023?

Jan-Oct 2023 versus Jan-Oct 2022

Glass Baby Bottles Value +39% Volume +15%

TOTAL MARKET Value +1% Volume -9%

Smart App Controlled Monitor Value +16% Volume +17% Source: GfK PoS Data. Data up to October 2023. Icons from Flaticon. Value is in GBP.

Wood + Silicone Teethers Value +24% Volume +23%

‘Wearable’ Breast Pump Value +24% Volume +21% © GfK

1

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To discover more about our must have ranges and what’s new for UL128 Upper Gallery 2024 visit our website or contact james.luff@dkbtoys.com Get in touch to book a meeting!

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05/01/2024 14:57

RESEARCH

WHY ARE LEGO, NIKE AND DISNEY LOVED SO MUCH?

The Insights Family on why higher focus on product quality and continual innovation help Nike, LEGO and Disney maintain their popularity with parents and preschoolers.

W

hat’s the similarity between Nike, Disney and LEGO you might ask? And what makes these brands so special?

According to our Parents and Kids Insights data, Nike, Disney and LEGO are the top three brands for parents and kids, respectively. Brands that are trusted by both parents and kids are becoming increasingly popular.

First, all three brands have established a reputation for creating high quality and trustworthy products that have stood the test of time.

A remarkable 73% of parents say product quality is a top priority when selecting brands. Additionally, 72% of parents state that trust is an important factor in shopping decisions - and Nike, Disney and LEGO all deliver in these aspects. Nike is renowned for making durable, high-performance sports footwear and apparel, whereas Disney is synonymous with beloved characters and entertaining, family-

friendly content that parents trust for positive messaging. And LEGO offers creative toys that spark imagination and provide endless play opportunities for kids.

When asked about their shopping preferences, 38% of parents said they buy the latest products. A common characteristic these brands have is the constant product innovation, which keeps young kids engaged and gives parents the confidence that what they are getting, is not only the latest, but also the greatest quality. For example: •N ike's FlyEase are 'quick to slip on and go'. The technology Nike used allows kids, regardless of their ability to wear their shoes without any help.

•D isney has become a 'mass media' company offering new shows and films on its streaming platforms on a weekly basis and even running theme parks that bring interactive magic to life.

•L EGO's commitment to inclusion leads them to remove gender bias

from its play-sets. Also, the toy manufacturer is constantly exploring new themes and licences, such as LEGO Harry Potter.

Another key factor leading to the enduring multi-generational popularity of brands like Nike, Disney and LEGO is their ability to establish emotional connections with parents that get passed down to preschoolers.

Nostalgic Disney shows and films, for instance, stir fond memories in Millennial parents, who excitedly introduce their kids to beloved classics like Frozen.

Indictive, 24% of preschoolers start watching a TV show influenced by their parents. Similarly, LEGO play-sets turn quality time assembling kits into creativity and bonding opportunities between parents and preschoolers. Even Nike's aspirational messaging that once resonated with young parents strikes a chord again with their kids discovering sports.

These brands further integrate themselves into family life by purposely creating experiences for parent-child engagement – from Nike sponsoring kids' athletics to Disney's family cruises and theme parks and LEGO recreating worlds from Harry Potter to Star Wars for joint play. By spanning generations through emotional connections and actively facilitating family time, brands like these achieve enduring popularity.

For kids’ brands seeking their own loyal following among preschoolers, Nike, Disney and LEGO provide excellent examples to follow. Higher focus on product quality, and continual innovation, lead to strong emotional bonds and foundations for gaining popularity with parents and young kids.

The Insights Family is the global leader in kids, parents, and family market intelligence, providing real-time data on attitudes, behaviours and consumption patterns. Kids Insights surveys 7,780 children every week aged 3-18. Parents Insights surveys more than 3,800 parents of children between the ages of 1 and 16 every week. Both services operate in 22 countries across six continents and in total, survey more than 469,040 kids and 228,800 parents a year.

Sign up to receive our latest Industry Knowledge case study to learn how our data and insights helped pocket.watch make Ryan’s World one of YouTube’s biggest stars: https:// go.theinsightsfamily.com/pocket.watch

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Sharing Playful Moments

For an appo

intment, plea se contact Ann Binns: ann.binns@ jumboplay.c om

Olympia, Gra

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Stand E9

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GUEST COLUMNIST

Robert Johnson, creative director at Plane Character Productions, explains the thought process behind the creation of new preschool animation, Let’s Go See.

ENTERTAIN, EDUCATE AND INSPIRE

W

ould you believe me if I told you that I’ve found an animated series that’s loved by children, parents, and teachers? An animated series that uses role model characters to entertain, educate and inspire children around the world about the wonders of our world.

Let me tell you about Let’s Go See. First, a little bit of history. My name is Rob Johnson and I’ve been an airline pilot for more than 25 years. When my children were young, my wife and I would read with them every night.

One evening, rather than reading a book, we started to make up bedtime stories about my travels as a pilot.

These stories grew to include the characters Pilot Ollie and Pilot Polly along with characters named after my children and family friends.

As a dad it was important to me that these stories were entertaining while being subtly educational and inspirational, a motto we have stuck with as the idea grew over the next five years into Let’s Go See. Years later, and - like many good ideas - following a glass of wine or two, my friend Mike and I decided to publish these stories and share the magic of travel, pilots and planes with other children.

Knowing literally nothing about the publishing industry, we set off on a journey that eventually led to us self-publishing eight books in the series The Amazing Adventures of Pilot Ollie and Pilot Polly, and selling 85,000 books and activity maps.

The next natural step was to bring these stories to life in a series of animations. We put together a team of

award-winning scriptwriters, animators and educational specialists - a team who had experience in building a children’s animated brand from scratch.

Starting with a brand bible and style guide it soon became apparent that the title ‘The Amazing Adventures of Pilot Ollie and Pilot Polly’ was just too long and we needed a punchier, child friendly name.

Travel is all about adventure and you never quite know what you will find: what’s out there? Let’s Go See! Next, we developed the characters for Let’s Go See. It’s well known that children relate well to other children, so we created the Junior Jets, an eclectic mix of children of differing ages, ethnicities and abilities.

We had a lot of fun creating the gadgets for the series such as the solar powered plane, The JJ-1 and the multifunction communications device worn by everyone called ‘The Aviation’.

Sticking to our motto ‘Entertain, Educate and Inspire’, Let’s Go See follows Pilot Ollie, Pilot Polly and the ‘Junior Jets’ on exciting, missionled adventures around the world.

These adventures take the team to a destination around the world

Above: Robert Johnson, creative director, Plane Character Productions.

where they explore ancient history, modern day life and the conservation of our environment. The adventures support and are led by the Early Years and Key Stage One syllabus.

As well as the curriculum-based education, Let’s Go See uses its characters to role-model the all important soft-skills of teamwork, kindness and inclusion. Each relatable character has different abilities and strengths that are needed on every adventure.

For each destination visited by Let’s Go See, we create two fiveminute animated adventures, two educational ‘Mission Files’ and a song about the destination.

Among the action, each episode contains subtle educational elements.

The one-minute Mission Files, led by one of the Junior Jets, use a mixture of animation and real images to expand on the educational elements that are embedded in the animated adventures.

At the start I promised you that I’d found an animated series that is loved by children, parents and teachers. Our feedback and awards are testament to this, so take a look for yourselves.

Fasten your seatbelts and jump onboard the JJ-1 plane. Where’s it going to take you? Let’s Go See! Left: Let’s Go See follows Pilot Ollie, Pilot Polly and the ‘Junior Jets’ on mission led adventures around the world.

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05/01/2024 18:36

INDUSTRY ROUNDTABLE

VIEW FROM THE TOP

PPS is joined by four leading executives from the preschool nursery and toy space – Damon Marriott, head of product management, Joie; Phil Howe, country manager UK and Ireland, Peg Perego; Jacqueline TaylorFoo, general manager, Jumbodiset/Galt UK & Ireland; and Claire Coekin, commercial director UK and Ireland, Plus-Plus – about how 2023 was for their businesses, looking ahead at 2024, key trends, challenges and where they see further growth coming from.

Damon Marriott

Phil Howe

HOW WAS 2023 FOR YOUR BUSINESS? ARE YOU HEADING INTO 2024 IN GOOD SHAPE? Damon: “Yes, with plenty of new launches due in 2024 to further strengthen our portfolio, it is looking like another strong year of growth.

Tied with the adjustments to some key products RRPs and the introduction of everyday low prices, we forecast a strong start.”

Phil: “2023 was the best year for our nursery products since launch. Both our categories showed year on year growth, with the introduction of the new Pro toy range which was very well received at the premium end of the market. We are heading into 2024 with a very strong outlook.”

Jacqueline: “2023 was both challenging and rewarding; like most, we feel we have worked harder than ever, and results are really starting to show.

We are very pleased with how 2024 is shaping up.”

Claire: “In 2023 we set up the UK and Ireland subsidiary of Plus-Plus A/S which involved opening a new office in Slough, establishing our 3PL set up, creating a sales

Jacqueline Taylor-Foo

Claire Coekin

and marketing team that rolled out fantastic in-store executions and successful marketing partnerships, and developed business in a wide range of retailers, from farm parks and independent toy stores, to online and high street majors. We’ve certainly come a long way since January 2023. All the awards and TV exposure we achieved in 2023 means that we’re heading into 2024 with more people getting to hear about Plus-Plus than ever, and when people get their hands on Plus-Plus the response is phenomenal.”

PRODUCT WISE, WHAT ARE YOUR KEY HIGHLIGHTS/LAUNCHES FOR THE FIRST HALF OF 2024?

Damon: “The launch of the Pact Pro will strengthen our line-up of compact products. In Q2 we will see the introduction of the i-irvana to our car seat line up, so we have an exciting start to the year with much more to come for the second half.”

Phil: “We are strengthening our wheeled goods offer with the Veloce TC and the Belvedere Culla carrycot, plus Left: Peg Perego is marking 75 years in 2024.

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INDUSTRY ROUNDTABLE friendly production methods by producing PlusPlus responsibly in Denmark in a 100% wind power factory, with zero plastic waste.”

HOW DO YOU SEE THE RETAIL LANDSCAPE CONTINUING TO ADAPT IN 2024?

Above: The expansion of its R129 car seat range will be key for Joie in 2024.

introducing the Twist base and Viaggio Twist car seat really strengthens our car seats offer, enabling us to be more competitive in the UK market. Watch this space at Nuremberg for new toy introductions, too.”

Jacqueline: “Our partnership with the Natural History Museum is very exciting and already generating some super feedback and support.

Our core Galt products continue to deliver well, while Wasgij puzzles also saw fabulous growth in 2023 and we will build on that with six new launches in the first half of 2024.”

Claire: “New additions to our BIG range aimed at 0 to 4 year olds are new colour ways Bloom and Breeze, available in 15pc Tubes and 100pc Open Play Boxes, bringing a nursery-inspired palette of colours to add a modern aesthetic into the range.”

WHAT DO YOU EXPECT THE KEY TRENDS IN PRESCHOOL TO BE IN 2024?

Damon: “The struggle with retail still lies with the costs involved in energy and wages, so I’m sure there will be some tough times ahead. In light of this we will aim to support with enhanced margins where we can.”

Jacqueline: “It’s highly likely many consumers will remain conservative with spend. A lot of crazy pricing and deals will encourage them to wait for special offers. Hopefully by half year I’m optimistic the sun will come out; inflation will start to fall combined with other green shoots in the economy, allowing for increased positively as we head into an exciting second half.”

Claire: “Consumer behaviour is changing more rapidly than ever and retailers and brand owners will need to stay agile to adapt to changing habits and preferences. While online buying is convenient for many people, we anticipate a continued upturn in sales through independent stores indicating that some small businesses owners and high street retailers have increasing footfall where shoppers chose to buy local.”

WHAT CHALLENGES LIE AHEAD? Damon: “Tackling the cost of living will be critical to ensure growth, and even maintaining a static turnover will be the biggest challenge facing most brands. The continued development of our product portfolio will help to reduce any concerns.”

Below: The Galt business continues to strengthen, aided by the integration with JumboDiset, plus other recently acquired businesses including Dujardin, KD and Yulu.

Damon: “The value sector will surely expand due to the continued cost of living situation, and we have responded accordingly with our introduction of our Everyday Low Prices to help lessen this burden. Through steps like this we aim to continue to support our dedicated customer base.”

Jacqueline: “I think a continued focus on play-based learning will remain important.

Children are still catching up post Covid and STEAM based products are increasingly valuable for helping the next generation.”

Claire: “I expect that there will be an increase in demand for toys that advocate open-ended play and foster creativity. These types of toys allow children to use their imagination and be creative in so many various ways. With the growing awareness of environmental issues, I predict an increase in demand for eco-friendly and sustainable preschool toys. At Plus-Plus we focus on environmentally

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05/01/2024 18:38

Discover our novelties

Discover joyful infinite imagination at the table

Topdrawer London 14 - 16 January Spring Fair Birmingham 4 - 7 February

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INDUSTRY ROUNDTABLE Phil: “It is still a very challenging market with the for growth. As the R129 standard has started to take cost-of-living crisis, affecting the family purse. Parents over from R44, the prices have risen, so brands that will remain cautious and search out products and can capture the value R129 products will succeed in brands they can rely on to perform and represent securing growth. The expansion of our R129 car seat good value for money in relation to the features and range is where the excitement lies for us and makes for benefits they offer. some exciting times “After the past few years, the predictions through 2024.”

For the business in the UK, our biggest Phil: “We have the list could be long! Every year something challenge is to strongest range significantly unexpected happens. I continue to build the portfolio that we think age teaches you to realise, it’s not brand with retailers have ever had in and consumers.” the UK, so we what happens, but how you chose to deal Jacqueline: “After continually have with it that makes the difference.” the past few years, new offerings for the predictions list UK consumers.

Jacqueline Taylor-Foo, general manager, could be long! Every Personally, in Jumbodiset/Galt UK & Ireland. year something 2024, I am significantly unexpected happens. I think age teaches looking forward to building on the success of 2023 you to realise, it’s not what happens, but how you and enjoying the celebrations of our 75th year chose to deal with it that makes the difference.” with friends, new and old across the industry.”

Claire: “Without a doubt the ongoing economic Jacqueline: “I think innovation will see some situation in the UK market is a challenge and resurgence as travel starts to return. A better summer the squeeze on household incomes means that would help outdoor toys and a kinder economy will spending is likely to be much more considered.” help people have more available funds to spend on toys. Under Galt, we will introduce our new licensed EQUALLY, WHAT ARE THE POSITIVES? arts and crafts Natural History Museum collection.

We will also launch Infini fun for preschoolers Damon: “Our portfolio offers a diverse range of products and price points to the consumer which gives us an element of security. If budgets are tight, we have plenty of options available, but equally we have a great range on offer for those that can push for a touch of luxury.”

Phil: “For a brand like Peg Perego that is 75 years old in 2024, our heritage and reputation continues to open doors for us with retailers who know they can trust the quality and integrity when recommending our products to parents.”

Jacqueline: “At Galt, there are lots; as we integrate JumboDiset and Galt together and bring in the expertise of the other recently acquired businesses (Dujardin, KD and Yulu) the team increases its strength. This has helped develop our core - arts and crafts, infant, science, games and puzzles - and expand our ranges further in toy, learning and more preschool.”

Above: Aimed at 0-4s, the Plus-Plus BIG range is set for strong growth in 2024.

Claire: “While families will feel the squeeze on their finances, we believe that Plus-Plus has lots of with a fun home office set and will be showcasing options at affordable price points that offer high play several other exciting game and science concepts at value, durability and variety, and will continue to London Toy Fair. The team are ready to hit 2024 be popular with parents, children and gift givers.” and we intend to have some fun along the way.”

Claire: “I am personally excited to be focusing WHERE DO YOU SEE FURTHER GROWTH our marketing and sales distribution on Plus-Plus FOR THE TOY/NURSERY SECTORS BIG, aimed at 0-4 year olds, to bring a whole COMING FROM IN 2024 AND WHAT ARE new generation into the world of Plus-Plus at the YOU MOST LOOKING FORWARD TO? preschool stage. At this age, the creativity and curiosity that children demonstrate with Plus-Plus Damon: “The home category has plenty of room for growth which we aim to target in 2024, combined with BIG is boundless and fun-loving. It’s amazing to see their colourful imaginations come to life.” the value car seat range which will be another area

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THE BIG INTERVIEW

DELIVERING DREAMS...

...FROM BIRTH Sambro International has announced an extended licensing partnership with Cloudco Entertainment to develop a first of its kind range of developmental baby and toddler products and new plush for Care Bears Baby. With a wealth of experience in preschool licensing, Sambro will support the brand as it extends its portfolio of products across the UK and Ireland. PPS catches up with Clare Rix, brand and licensing director at Sambro to find out more about the partnership.

T

“

is is an exciting partnership for Sambro, working on Care Bears Baby to expand its range of plush products and baby activity toys with Cloudco Entertainment and it follows on from a successful launch of our existing plush products,” opens Clare Rix. “When we renewed our partnership with the Care Bears franchise, we saw an opportunity to strengthen our ‘from birth’ offering, following the launch of the Cosatto baby development range to great success last year.”

Sambro has long-standing partnerships and award-winning relationships with many of the world’s top licensors including Disney, Hasbro, Paramount and Mattel.

Last year, Sambro also announced further partnerships in the preschool space, including Acamar Films to boost the brand’s range of licensed products for its much-loved Bing franchise.

Sambro has worked with Bulldog Licensing and Cloudco since 2020 and this new deal will see the two work together closely to launch and distribute an extensive collection of plush and baby activity toys.

The full range will launch in retailers later this year.

Developed by

Above: The extended plush range means that Sambro can now cater for from birth onwards.

Below: The range has been developed

by Sambro to capture the strong identity of the Care Bears brand.

Sambro to ensure it captures the strong identity of the Care Bears brand, it appeals to babies and parents, yet retains the iconic features for which the Care Bears are much loved… their hugability and magical belly badge symbols.

Clare adds: “This range is a few years in the making and we’ve been careful to work with the Care Bears development team to

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THE BIG INTERVIEW ensure it captures the heart-warming moments of baby and help create magical memories for years to come.”

Suitable from birth through to preschool, the variety of textures, fabrics, sounds and discovery elements are sure to keep inquisitive babies and toddlers entertained.

The baby activity range will initially comprise of six products; tummy rollers, activity cubes, activity spirals, activity storybooks, comforters and bag clips, plus an interactive sensory bear, all of which will feature one of three Care Bears characters including Bedtime Bear, Cheer Bear and Funshine Bear.

The range will launch in spring 2024, with the first products in the range to be showcased to retailers, buyers and media at January’s Toy Fair (stand B80) then at Spielwarenmesse (Hall 12 Stand G17) in February.

Clare continues: “Throughout the creation of the baby activity range, we’ve been careful to ensure the products place the needs and development of babies at their heart, helping to inspire educational and developmental play. We’re also really excited to launch an extended range of plush toys, including two new Care Bears characters for 2024 and Care Bears My First interactive sensory plush characters which will ensure we cater for the from birth market.”

Care Bears My First toys have been designed to help little ones develop fine motor skills, promote role play and parent-child interactions and stimulate little imaginations, thanks

Above: The baby activity range will initially comprise of six products including activity cubes and activity spirals.

Below: Care Bears My First toys include fun sensory elements such as rattle tummies.

to their fun sensory elements such as their rattle tummies.

They will sit alongside the existing range of 30cm and 50cm Care Bears Baby Plush which feature a choice of traditional plush bear characters including Cheer Bear, Wish Bear, Bedtime Bear, Share Bear and Funshine Bear. There will be two additions to the range with Good Luck Bear and Love-a-Lot Bear.

Each Care Bear has its own unique colour, belly badge and rattle inside, making them the perfect comfort and sensory soft toy.

The Care Bears brand rose to fame in the 1980s and celebrated its milestone 40th anniversary in 2022 with collaborations spanning

multiple categories, including its plush range with Sambro.

“The Care Bears brand resonates with fans of all ages, and we love hearing that fans who grew up with the brand more than 40 years ago are now introducing their own children and grandchildren to the beloved characters.

“We are looking forward to working together over the next two years, to deliver product ranges in the preschool space which are not only innovative but help deliver dreams to little ones all over the world,” concludes Clare.

Care Bears Baby captures the heart-warming moments of baby: sunlit naps, cuddles and story time. Featuring snuggly apparel, delightful essentials and developmental toys, Care Bears Baby will create magical memories for years to come.

Care Bears™ and related trademarks: TM & © 2024 Those Characters From Cleveland, LLC Used under license by Sambro.

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PPSA INDEPENDENT RETAIL WINNERS

INDEPENDENT

CHOICE

In 2023, the annual Progressive Preschool Awards celebrated the efforts of retailers and suppliers throughout the industry. The winners in the independent categories have been sharing how the last year has been for their business, their plans and hopes for 2024, plus what winning an award has meant to them.

Zhara Armstrong, md, Treasures Toys of Wetherby, winner of Best Independent Toy Retailer “2023 has been challenging, but, thankfully, Christmas happened and is on track for where it should be. So people are now shopping and enjoying having a local independent store. Overall, footfall has notably been down over the last year. As we're a market town, post-pandemic we perhaps benefited from people holidaying in the UK and visiting more of the local areas, we didn't see that as much this summer.

“However, that said, we have an excellent reputation.

We've been here 13 years now, so that has stood us in good stead. And I must balance it by saying 2022 was a very good, strong performance. So we're optimistic that we're going to continue to build on what we've already achieved.

“I think overall it has been more challenging year, but we've probably done reasonably well in that, because we have done well by focusing on what we are good at. And it is all about our customer service - making it more fun in store, adding more demo tables. We've done a lot more on board games this year and got people in trying out things, we've done more competitions, more things like trails around the shop for children to do.

“We're not a very big shop, but it's amazing what we can do, when we get together and come up with ideas to create a bit more interest. It works and people appreciate it. I just think it's one of those years that you really have had to look at what you're good at, what your local community appreciates and build on that, and make sure your customer service is absolutely top of your game, and thankfully, I am pleased to say we are.

“It's been very focused, making sure that in terms of buying, we're looking at what we believe are really good quality, good value toys and games. For me, that's what the key is, that's where the winners have

been. There are some definite trends that are important to be on top of. So Pokémon and Squishmallows were very, very strong this year.

“New things we've brought in, which has been a lot more of the under £20 games, did really well through the summer. We've also bought in some smaller crafts - good quality crafts, like Crystal Art Craft Buddies for £4.99 have been fantastic. I think people really appreciate that because it's a nice little gift, but you're not spending a lot and they're good quality. And people have come back for more because there's loads of designs. That's what's really worked for us, focusing on those things and perhaps not so much on the very heavily TV-advertised toys.

“In 2024 we will continue to build on what's worked.

It's trying to look at how we maximise the space we've got.

We're talking through what else we can do in terms of demonstrations and days where people come in and get involved. The feedback has been good and they've worked.

And we want to add a bit more to our younger years baby and nursery age products as well.

“The great thing about winning the award is the recognition, and having a nice positive message to give out to customers. And we got some lovely feedback from customers. I had quite a few people that commented, 'We're not surprised. It's lovely to see that you've been recognised. We love what you do'. And that was really nice.

“I think also it was reassuring for us that our suppliers obviously see what we do and like what we do. They nominated us, and it's a lovely thing to see when people appreciate what you do and want you to continue doing it. We opened in September 2010, so it's a nice recognition of that time and that people see you as a strong contender in the field and wanted you to be recognised.”

Above: Winning a PPS Award provides a 'nice positive message to give out to our customers', says Zhara.

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PPSA INDEPENDENT RETAIL WINNERS Susan Daker, founder and ceo, Bambinista, winner of Best Independent Nursery Retailer

“Over the last year, we at Bambinista, a family-run Right: Winning a business, have been riding the waves of change, Progressive Preschool is a “milestone adapting and learning to better serve our customers. award that motivates us We've welcomed new shopping trends, incorporated to set the bar even higher” says Susan. tech upgrades, and braved challenges like supply chain hiccups.

“Looking ahead to 2024, our aim will be to create an even more memorable experience.

We'll expand our handpicked selections, amp up our services, and build an even bigger community where everyone feels like family. Our team's growth is at the heart of it all - we believe in nurturing their talents to keep Bambinista “Winning the Progressive a trusted home for top-quality products and Preschool award is an absolute exceptional service. Our ultimate goal? To be honour for me and my the place where every visit sparks joy. entire Bambinista team. It's a “In 2024, Bambinista's vision is ambitious. validation of our dedication and hard We aim to focus not just on business growth but on work poured into making this family-run business what it is enhancing our customers’ experience with us. Our goal today. I couldn't be more overwhelmed with gratitude for is to foster a welcoming community where everyone, this recognition. new or returning, feels embraced.

“More importantly, this award holds great significance “We plan to expand our offerings, curating for our customers. It's a reassurance for them that when a broader range that matches their evolving they choose Bambinista, they're choosing a brand that's tastes. Our aim is to make their journey as recognised. It's an opportunity for us to express our parents-to-be a safe and welcoming space, heartfelt gratitude to our loyal customers whose trust and making it more personal and enjoyable. support have propelled us to this moment.

“Ultimately, we would love to cement our place as “Winning the Progressive Preschool award opens doors the go-to retailer for all baby products and exceptional for us and is a milestone that motivates us to set the bar service, leaving customers with joy and satisfaction every even higher, continuously improving and innovating to time they connect with Bambinista. exceed expectations.”

Amber and Rich Kavanagh, owners, Lucky and Gray, winners of Best Independent Giftware Retailer “It has been a really exciting year for us, we moved into a larger store in September 2022, so it’s been great to see the positive impact this move has had on our business, as we’ve been able to use the bigger space to introduce more products for our customers.

In terms of challenges, the economic impact caused by different events over the past couple of years can’t be ignored, but we feel the children's gifting sector

is very resilient and we are focusing really hard on our product buying to ensure we are offering unique and considered products at the right price point for our customers.

“Despite the challenges we certainly hope to continue growing, we are still a young business, but we have been really happy with how our approach to children’s retail has been received and want to continue building our brand and reaching more customers.

“It was so nice to be recognised with the award. We launched our store in November 2021 and have been on such a rollercoaster journey since. This has certainly been a unique time to open a physical store, so for all our hard work to be recognised was great and has certainly gave us a welcome boost to take into the Christmas period and beyond into 2024.”

Left: Amber and Rich say that the award win gave them a welcome boost heading into the New Year.

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EVENT FOCUS: TOY FAIR

THE PLATINUM COLLECTION Over 250 companies will be exhibiting at London’s Olympia from 23-25 January, all of them playing a part in the 70th anniversary of Toy Fair.

PPS chats to just some of them to find out why the show is so important to them and discover what they will be showing in the preschool space.

T

“

oy Fair is a true milestone in the calendar and kick starts every new business year in style,” begins Neil Montgomery, UK commercial director at Juratoys. “The timing of the show is always so positive. It is a chance to meet retailers old and new and further nurture relations; it’s also such a great platform to showcase all our brands in one space.”

Juratoys is just one of the 250+ companies which will be exhibiting at Toy Fair from 23-25 January, helping the show mark its 70th anniversary.

The UK’s largest dedicated toy, game and hobby trade show, Toy Fair will this year run across the Grand, National and Upper West Halls of London’s Olympia.

For Neil and the Juratoys team (stand N2), the show will see the arrival of 12 new launches in the Sweet Cocoon Collection, suitable from 12 months to two years. Hero items include the Activity Leaf with five activities which help to develop fine motor skills; the Multi Activity Board; and the Ant Balance Game. There will also be new launches for Kaloo and Lilliputiens.

Casdon is one of the companies which has been to each and every Toy Fair since the beginning. “You name it, we’ve probably showcased

it – from child-sized Morphy Richards Kitchen Sets to jaw-droppingly realistic Dyson Supersonic hair dryers and vacuum cleaners, to name a few,” says md Phil Cassidy. “London Toy Fair has been our playground for pushing the limits of creativity, where we redefine what living playfully is all about.”

New for this year, Casdon (stand E30) will be showcasing its new licensed Ooni range including the Ooni Pizza Oven and Ooni Pizza Topping Station.

There will also be some refreshes to existing lines including new features and functions, refreshed and additional accessories.

Phil continues: “Toy Fair is a great way to spend quality time with our customers and also the wider industry. We are hoping to have meaningful conversations and meetings with our customers and get valuable time with our retailers to show them around and present some exciting newness to them.”

From a Toy Fair veteran to a relative newcomer, ToyTopic (stand G94) first exhibited at the show in 2021.

The company’s md, Ashley Holman, tells PPS: “We are really excited to be showcasing a large number of new licences and product categories at the show. Our hero lines include Hello Kitty plush, PAW Patrol seasonal plush, extensions for Peppa Pig and our hotly anticipated new collectable plush brand concept called CUBEZZZ which incorporates some of the leading licences in the market.

“As a relatively new toy company, this is our chance to reach far and wide within our industry, Above left: Casdon is showcasing its new licensed Ooni range including a Pizza Oven and Pizza Topping Station.

Left: A number of licensed lines will be on display from ToyTopic at the show.

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S AT VISIT U TOY N LONDOIR FA G94 STAND

INNOVATION AND FUN AT THE HEART OF EVERYTHING WE DO

© 2024 ABD Ltd/Ent. One UK Ltd/Hasbro

Peter Rabbit Puppet SEASONAL PLUSH

18 TO COLLECT!

DOLLS TO FASHION WITH! T E FIDG ©2024 &TM Spin Master Ltd. All rights reserved.

THE BRAND NEW COLLECTIBLE PLUSH BRAND FROM TOYTOPIC...

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05/01/2024 18:20

EVENT FOCUS: TOY FAIR showcasing what we have been working on and have to offer to retailers/ customers. We have the chance to cement our key relationships with all stakeholders such as licensors and retailers, as well as the opportunity to make new ones.”

For Plus-Plus UK & Ireland (stand N12), Toy Fair provides a “fantastic opportunity” to reach a large and diverse audience, explains commercial director, Claire Coekin. “Toy Fair will be a platform for Plus-Plus to launch a range of new colour mixes, new Nordic Icons and a Glow in the Dark Axolotl, as well as an assortment of themed Tubes and a brand new innovation with an exceptional sensory experience, named Hexel,” Claire comments.

Preschool specific launches include new colourways into its BIG category, the company’s product segment which is ideal for smaller hands to get creative with. Bloom and Breeze are tonal colour schemes designed to “sit in harmony” with the baby and nursery category, explains Claire.

“Exhibiting at London Toy Fair offers a wide range of benefits, including increased brand exposure, lead generation, networking opportunities and product launches. It is a key date in the calendar where we can generate excitement and attract attention to our latest ranges.”

Trends UK has recently taken over distribution for the multi-award-winning Stomp Rockets. The foam toy rocket launchers have sets for numerous ages including the Stomp Rockets Jr Glow Rockets for 3+ and Stomp Rocket Ultra LED Rockets for 5+.

The company will also have new launches across its portfolio including Paint Pop Paint Sticks, Science Mad and SpyX.

customers and industry experts) in the toy industry,” explains explains Brea Brand, ceo and creative director.. “The Toy Fair creates valuable networking opportunities, allowing us to build and strengthen relationships. London Toy Fair also helped us by gaining insights into international market trends, customer preferences and the overall toy landscape within the UK.”

Left: Connetix will be showing its entire collection of magnetic tile packs including a Pastel version of the awardwinning Rainbow Transport Pack.

Below: Trends UK has just taken over distribution of the multiaward-winning Stomp Rockets.

Below left: The new Bloom and Breeze tonal colourways from Plus-Plus are designed to sit in harmony with the baby and nursery category.

A preschool powerhouse

“UK Toy Fair is incredibly important to us as the main opportunity to see everyone that we deal with in one place,” says Lindsay Hardy, marketing director at Trends UK. “As fewer people travel overseas post-pandemic, to have retail buyers, suppliers, licensors all under one roof for three days makes it even more significant. We have several very exciting items in the pipeline. We are working with really popular preschool brands and we hope to share updates at Toy Fair.”

After winning an award for stand design in 2023, Connetix is returning to Toy Fair for its second year and is expecting it to be “bigger and better”.

The company – which picked up Best STEM/Educational Range for its 50-Piece Rainbow Transport Pack at the 2023 Progressive Preschool Awards – will be showcasing its entire collection of magnetic tile packs in three colour ranges (Rainbow, Pastel and Clear), as well as some new releases for 2024.

“Exhibiting for the first time in London helped us to expand into new markets and territories, as well as meet with other likeminded professionals (potential

Spin Master is returning to the show floor at Olympia (UW40) with two of the hottest preschool brands around at the moment, as well as a new launch in the category.

A new AW24 range will be showcased for Gabby’s Dollhouse, while the company will be introducing two new PAW Patrol themes. Spring/summer spotlights Jungle Pups with a themed toy line launching in January, including vehicles with unique animal designs, transformations and a deluxe scale Marshall elephant vehicle.

Meanwhile, the autumn/winter theme is Rescue Wheels – the PAW Patrol Rescue Wheels Tower stands at over 3ft tall with lights and sounds, while there is also a Chase Rescue Wheels figure and vehicle and a loop-the-loop vehicle launcher.

Spin Master will also be showing the debut toy range from new preschool property – and PAW Patrol spin-off series – Rubble & Crew. Streaming now on Paramount+, the toy range is launching in AW24 and includes the Rubble & Crew Barkyard Tower play-set with lights, sounds, a working crane and a unique way to play with kinetic build-it compound.

Above: Juratoys has 12 new launches in the Sweet Cocoon Collection, suitable from 12 months to two years.

Right: The Rubble & Crew Barkyard Tower play-set allows preschoolers to recreate construction adventures seen in the Paramount+ series.

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Simba Ring Rattle

Simba Activity Toy

Come and see us at:

Toy Fair

23rd to 25th Jan Stand n.

B21/B25 and find us at

Spring Fair 4th to 7th Feb Cardgains stand Halls 2, 3+3a Stand: 3M10-N11

Simba Comforter Simba Sensory Play Mat

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NEW PRODUCTS

TOY FAIR 2024 HIPPYCHICK Specialising in everything baby and toddler, Hippychick has an increasingly impressive stable of fabulous toy brands, designed to last and be handed down through the generations. One of the latest additions to the Hippychick family is USA brand Crocodile Creek, who specialise in beautifully illustrated puzzles, playballs and creative art sets that are specifically designed to promote early learning and encourage little ones as young as two, to take an active interest in the world around them.

Tel: 01278 434440 www.hippychick.com Stand F20

RAVENSBURGER

JAMES GALT & CO - PART OF THE JUMBO GROUP Galt Toys are returning to the London Toy Fair, celebrating our 63-year anniversary in the toy industry. It is showcasing its new and exciting line-up for 2024, including adult party games, art and craft sets, creative jigsaw puzzles, exciting spellcasting, and a STEAM learning collaboration with the Natural History Museum.

Tel: 0161 428 9111 www.galttoys.co.uk Stand E9

TRENDS Trends UK is delighted to announce a distribution deal for the Original Stomp Rocket, the market-leading foam toy rocket launcher with over 30 years of quality and expertise.

100% kid-powered rockets, the multi-award-winning Stomp Rockets encourage physical activity and screen-free play. The sturdy design is perfect for the most active stompers, allowing for hours of outdoor fun.

New sets for the youngest fans include the Stomp Rocket J​ r. Glow Rockets, ages 3+ and Stomp Rocket ​ Ultra LED Rockets, ages 5+.

Tel: 01295 768078 www.trendsuk.co.uk Stand H42

Toy Fair will provide a first look at new infant and toddler brand launch from Ravensburger, Play+.

Developed following extensive research among parents, this range of infant toys and books applies Ravensburger know-how and quality to deliver engaging play experiences for the youngest of children – true to the brand name in offering plentiful developmental benefits through playful discoveries. Items in the range include activity toys, interactive toys, activity books and more with a range of price points.

Tel: 01869 363800 www.ravensburger.co.uk Stand N13

PLUS-PLUS The new Plus-Plus BIG Bloom and BIG Breeze, soft coloured chunky large pieces in gentle tones of pink or blue hues, are perfect for tiny hands to hold and, with the help of an adult, they can start to create simple shapes and creations. Bloom and Breeze are both available in fifteen piece tubes or one hundred piece box sets – ideal for fun and entertainment on the go or great for getting stuck into creating bigger builds.

Tel: 03330 500144 www.plus-plus.com Stand N12

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NEW SWEET TWEETS BIRDIES HAVE ARRIVED!

Out now!

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TOY FAIR 2024 MAPED HELIX For the youngest artists in the family, Maped Creativ’s My First range gives parents the perfect opportunity to immerse themselves and their toddler in messy play whilst developing their fine motor skills and love of art. Aimed at those aged one to three, it features products that are specifically designed with the youngest artists in mind and are both easy and safe to use, so parents can enjoy some super fun quality time with their toddlers.

Tel: 01384 286860 www.mapedhelix.co.uk Stand N2

CONNETIX CONNETIX is all set to launch a new version of its multi-awardwinning pack in pastel colours. The CONNETIX 50 Piece Pastel Transport Pack will be available in stores later this year, but visitors to the London Toy Fair can get a sneak peek of this exciting new pack.

This pack comes with a unique light grey reversible transport base, two clear motion bases with real rubber wheels, and a range of CONNETIX magnetic tiles in eight signature pastel colours. It offers endless possibilities for designing different vehicles. hello@connetixtiles.com www.connetixtiles.com Stand UN68

SMIFFYS

CASDON Casdon creates fun and exciting toys that explore new ideas. Its newest products include a licensed replica of the Ooni Koda 16 Pizza Oven, an Ooni Pizza Topping Station, and a Casdon pick’n’mix Candy Store.

All sets are made from recycled plastics and suitable for children aged 3 and above. The pizza oven and topping station come with an Ooni Pizza Peel, and the candy store includes a rotating price wheel, two sweet cups, a scoop, and a play money set. Children can make pretend transactions and learn about numeracy in a fun way.

Tel: 01254 766411 Stand number: E30 www.casdon.com

Poppy, Branch and crew are back with the launch of their new movie Trolls Band Together. Smiffys has launched a Poppy costume and wig in celebration of the movie release. Featuring the new character artwork, the Poppy dress with a glitter skirt and ruffle sleeves is party perfect. Complete the look with Poppy’s iconic pink ponytail wig.

Tel: 0800 590 599 www.smiffystrade.co.uk Stand F65

HALILIT New for 2024, the Taf Toys My First Busy Book and Activity Buckles Board toddler toys are both fun and educational, helping toddlers refine motor skills using various fasteners, clips and buttons. My First Bunny Bingo includes a wooden spinner and various playboards including fruit, shapes, counting and more, introducing children to the popular matching game, while Peek-aBoo What’s Inside features organza tissues and silicone fasteners to wrap up the soft toys amongst the layers, and find them again.

Tel: 01254 872454 www.halilit.co.uk Stand E16

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NEW PRODUCTS

TOY FAIR 2024 WILTON BRADLEY Introducing the Xootz Magical Unicorn – a whimsical ride-on experience tailored for children aged 18 months to 3 years. This enchanting unicorn features a light-up horn that adds a magical touch to every adventure. With unicorn noises and accessories, including a carrot for feeding and a hairbrush for styling, the Xootz Magical Unicorn sparks imaginative play and creates unforgettable moments for little ones. Watch as your child’s face lights up with joy while they embark on a magical journey aboard this delightful ride-on, boasting a continuous run time of an hour. When playtime is over, pack the included accessories into the handy in-seat storage.

Tel: 01626 835400 www.wiltonbradley.com Stand E89 – E98

RAINBOW DESIGNS

SPINMASTER

There will be celebrations galore at Rainbow’s stand as so many of their wonderful brands hit milestones.

To commemorate 30 years of Disney’s The Lion king, there will be a beautiful new range of Simba baby sensory toys and gifts. Key show sponsor, Elmer the colourful elephant will be 35 in 2024 and Elmer himself and Mama G will visit the stand on press day. Which will also be full of their best-selling ranges including Paddington, Peter Rabbit, The Very Hungry Caterpillar and much more.

01329 227300 www.rainbowdesigns.co.uk Stand B21- B25

PAW Patrol is making sure 2024 will be truly PAWsome as it kicks off the year with its newest theme, Jungle Pups. Streaming now on Paramount+.

The pups are set to take on roarsome rescue missions in their fresh jungle uniforms, with an accompanying themed toy range. The new line will make show to shelf adventures possible, including themed vehicles featuring unique animal designs and transformations, with Marshall also getting his own Deluxe Elephant Vehicle for wild rescues.

Tel: 01628 535041 www.spinmaster.com/en-US/ Stand UW40

JURATOYS French toy brand Janod is set to launch twelve new toys in its Sweet Cocoon Collection at Toy Fair 2024. The contemporary twist on traditional wooden toys will offer a range of products suitable for children aged 12 months to 2 years.

Highlights include the Activity Leaf, multi activity board, and the Ant Balance Game. Other items in the collection include caterpillar music stand, stackable ducks, sensory stackable snail, pull along ducks and pull along snail cube trolley, multi activity table, giant multi-activity cube, bird house shape Sorter, Bird Beads, and nature-inspired furniture. All items promise to be fun and support the development of key skills. sales@juratoys.co.uk www.janod.com Stand N2

SMART TOYS & GAMES Smart Toys and Games returns to Toy Fair with new launches, including My First Stacking Rings, a magnetic toy for children aged 1+. The IQ range features IQ Gears and IQ Waves, each with 120 challenges for both adults and children aged 6+. Gnome Sweet Gnome, a wooden puzzle game for children aged 2-6, supports the development of logic and deduction skills.

Tel: 01903 885669 www.smart.be Stand F42

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Come and see us on Stand N2

Juratoys UK Ltd • sales@juratoys.co.uk • tel 020 8878 2133

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NEW PRODUCTS

TOY FAIR 2024 UNIVERSITY GAMES Don’t miss exciting new additions to University Games’ preschool portfolio that will be launching at Toy Fair. Available in February, will be the new double-sided Mog and the Big Bad Dog Board Game and Mog the Forgetful Cat matching Card Game. There will also be new arrivals in The Very Hungry Caterpillar range, which is celebrating 55 years in 2024. A new Rainbow Picnic Board Game and double-sided floor puzzle will join the successful range.

Tel: 0207 254 0100 www.university-games.co.uk Stand E50

POSH PAWS

BRAINSTORM

After another fantastic year with its best-selling and award-winning Gabby’s Dollhouse plush range, Posh Paws will be introducing new feline core characters like Carlita and Hamster Kitties in 10 inch sizes and adding to its Squashy Podgies offering with a new Mercat and Pandy Paws to join the fan-favourite Cakey Cat squishy plush.

In a new tie-up with Warner Bros, Posh Paws is gearing up for a big hit with its new Batwheels preschool plush toys. Riding high on the success of the animated series, they will be previewing a brand-new plush assortment featuring the iconic Bam the Batmobile, Redbird and Batman himself, all available for summer.

Tel: 01268 567317 www.poshpawsinternational.co.uk Stand B60

Brainstorm has expanded its preschool offerings for 2024 with new line extensions and brand-new arts and crafts ranges. The PAW Patrol licensed range has been extended with the PAW Patrol Room Projector & Nightlight, PAW Patrol Glow Shapes & Chase, PAW Patrol Chase Head Torch, and pocket-money PAW Patrol Torch & Projector and creative PAW Patrol Drawing Projector.

Tel: 01200 445113 www.brainstormltd.co.uk/ Stand E79

BIGJIGS TOYS Toy Fair 2024 will be particularly special for Bigjigs Toys as it’s the family’s 25th year exhibiting at the show. This time around, sustainability will take the limelight with the growth of its award-winning Simply Scandi collection. New favourites include its squeezy silicone Bath Animals, enchanting Moon Balance Stacker, Chunky Arctic Animal Puzzles, and the stunning Simply Scandi Kitchen.

Tel: 01303 250400 www.bigjigstoys.com Stand H39

ORCHARD TOYS Orchard Toys launches its collection featuring The World Of Peter Rabbit, its first licensed collaboration with Penguin Ventures on behalf of Frederick Warne & Co - six stunning games and jigsaws for children from 18 months. It blends the fun, educational, engaging gameplay of Orchard Toys with the iconic characters from one of the world’s most beloved brands to bring Peter Rabbit to life. It’s a creative hybrid of The World Of Peter Rabbit and Orchard Toys, representing the very best of both brands and their shared values of quality, learning and fun.

Tel: 01953 859539 www.orchardtoys.com Stand E10

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Tel: 01392 982085 Email: info@pedigreetoysandbrands.co.uk www.pedigreetoysandbrands.co.uk

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EVENT FOCUS: SPIELWARENMESSE Inset: Infantino will be showcasing a number of new launches including the Kick N Keys Gym.

EURO ZONES

G

As the trade gets ready to return to Nuremberg from 30 January to 3 February, PPS chats to several exhibitors which will have strong preschool showcases at the event.

“

etting back to shows after the pandemic was so refreshing for us - there’s nothing like doing business face to face,” begins Dominique Peckett, director at Smiffys, when asked about the importance of Spielwarenmesse for the company. “Building relationships with our customers is important to us and Spielwarenmesse brings a great opportunity to catch up with our European customers. Seeing the products in the flesh is something that can’t be replicated with a Teams call. The show gives buyers the opportunity to see the quality of our products, and how they can be merchandised as a range, bringing the costumes to life.”

Smiffys (Hall 9, D-29, E-28) has exhibited at Spielwarenmesse for “literally decades”, says Dominique, explaining that it is the number one trade show in the dress-up calendar.

Preschool wise, the company will be showcasing a number of lines including its Poppy costume from Trolls Band Together; styles from Disney’s Wish including basic and deluxe versions of Asha’s embellished dress; and a new launch for The Little Prince. Alongside these will be its everyday and Halloween ranges with new styles for 2024.

Dominique continues: “At Smiffys we have noticed a move to accessories over costumes and we expect to see this continue into 2024. To reflect this, we have introduced new accessory lines across the range for 2024, as customers continue to be increasingly conscious of their spending habits. We also expect our licensed product ranges to continue to soar in popularity, and we have seen this reflected in orders for 2024.”

For Infantino (Hall 12.0, D-16-4), the show is a chance to

Right: Spielwarenmesse is looking forward to welcoming everyone from 30 January to 3 February.

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Fun Toys for Girls & Boys Pocket Money Toys • Putty and Slime • Tattoos and Stickers • Boys Toys • Girls Toys and much more…

This month featuring

Including all the top sellers: Fun Snaps ✸ Marbles ✸ Rainbow Springs ✸ Flying Gliders ✸ Toy Soldiers

And many more lines - check out the website and get in touch!

Rely on Henbrandt – great stock, brilliant service, and a true understanding of the products that sell via your retail channel.

If you’re not working with us – we welcome you.

Get in touch on +44 (0)1473 321900 or email sales@henbrandt.co.uk • www.henbrandt.co.uk Monday - Friday 9am - 5pm 5 Wentworth Road, Ransomes Europark, Ipswich, Suffolk, IP3 9SW, United Kingdom.

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EVENT FOCUS: SPIELWARENMESSE get in front of retailers which the company might not have worked with before.

“Nuremberg is key for any manufacturer in the nursery and toy industries,” says Nivi Bhide, director of marketing Europe at Infantino. “The show enables face to face meetings with key contacts from the industry and we want to be present so that key retailers and distributors can come and see all the news we have.”

The company will be showcasing items from its key categories in carriers, sleep, gyms/mats, sensory toys and bath items, with new launches including new fashions in the Flip 4-in-1 franchise, a new format in the gym/seat positioner category in the form of Kick N Keys Gym, plus new sensory soft toys.

Nivi continues: “At Infantino, we are all about smartly designed products that are affordable. With the current economic climate, I feel that more people will be moving towards cost efficient, ‘grow with me’ products.”

For Hunter Price International, 2024 will mark the company’s first ever Nuremberg (Hall 12.0, C-08-1), with sales director for the home and lifestyle division, Allana Holmes, saying it is “going for impact”.

“We’ll be showcasing the wide-ranging cross category opportunities available under our own brand portfolio and licensed partnerships,” Allana tells PPS. “Our hero toy brand, Toy Mania, had a record-breaking year in 2023 and will open the show with a host of brand extension stories, including creative compound brand, Oozey Goozey, with its new Putteez range, as well as Sensory Toy Box collections.

“Our own children’s lifestyle brand, Cubs Clubs, will also be in Nuremberg; the beautiful collection of home décor, accessories, plush and creative play products has seen significant growth over the past year, with 2024 set to be its biggest to date.”

The company will also be displaying in-house arts and crafts brand, Artistry, with two children’s sub-brands – Artistry Squishlings and Artistry Junior – launching, while Crayola ImagiPals will also touch down in Nuremberg.

Staying with licences, in partnership with Paramount, Hunter Price will be showing off its debut collection for PAW Patrol and mental health brand, Calm. Allana explains: “It’s a new journey we’re very excited about and we can’t wait for everyone to see our first collection which covers key product categories including home textiles, mindfulness activities and weighted plush.”

Allana continues: “It was a natural step for us to take our place on the international stage in Nuremberg, which firmly aligns with our growth ambitions. We certainly have high expectations from our first ever Nuremberg exhibit. The

Left: Hunter Price will be exhibiting for the first time, with its Crayola ImagiPals also making its Nuremberg debut.

Below left: The Mouse Mansion Company believes that Nuremberg is a “fantastic platform”.

goal is to deliver a show with real impact and for us to showcase the best of what Hunter Price has to offer the retail industry.

“We’re really looking forward to showcasing our new propositions and partnerships – and for some – demonstrating just how much we’ve evolved as a business and our growth strategies for the future.”

Another relative newcomer to Spielwarenmesse, The Mouse Mansion Company is back at the show for a second year. “Last year was the first year we exhibited,” Jeannine Lafèbre, global licensing and partnerships, tells PPS. “Our brand, and product range, had grown quite organically until a couple of years ago. But with the animated series in development and the end of Covid, we have stepped up and focused on preparing the company for the anticipated steeper growth trajectory in the next phase.

“Selling our products internationally and building a network of distribution partners is part of that process, and Spielwarenmesse seemed to be the right place to be.

And we were not disappointed; our stand in Hall 12 was continuously busy and we met with many relevant people and companies. It provided an excellent opportunity to present our product range in real life and have meaningful conversations.”

This year the company will be looking to further build on the awareness of The Mouse Mansion and main characters, Sam and Julia. Having begun in publishing, the first title launched in 2011 and there are now 22 titles in total, ranging from picture and board books, through to a sound book. A CGI animated series has been developed and premiered last Christmas on French TV, with Germany and the Netherlands following this year and more countries to be announced.

The core product range – including plush figures, arts and crafts and books – will be at Nuremberg (Hall 12.0, G-14), while the team will also be pitching to potential licensing partners, with plans to develop a specific licensed product range based on the animation. “[Spielwarenmesse] is a fantastic platform to present Sam and Julia to the world,” Jeannine concludes.

Left: Smiffys will be launching The Little Prince dress-up.

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SPIELWARENMESSE 2024 RAINBOW DESIGNS

To commemorate the 30th Anniversary of Disney’s The Lion King, Rainbow is launching a new Simba range of baby sensory toys and gift, that will join Rainbow’s extensive Disney collection, and includes Winnie the Pooh and Mickey Mouse.

2024 also marks the 30th Anniversary of Guess How Much I Love You, the 35 years of Elmer and the 90th Anniversary of Disney’s Donald Duck, and Rainbow will be supporting these celebrations with the launch of exciting new lines.

Tel: 01329 227300 www.rainbowdesigns.co.uk Hall 1 Stand A28

PRETEND TO BEE

SMIFFYS

Pretend to Bee is a British company that offers high-quality educational costumes and accessories for kids. This year’s Spielwarenmesse will see the company showcase a full complement of costumes, including its licensed Natural History Museum range of dinosaur onesies, soft play and technical products, and ecofriendly Nurse and Doctor costumes, all made from 100% post-consumer recycled polyester fabric.

It has also expanded its accessories collection with butterfly wings dress up, suitable for children aged three and up.

Tel: 0115 921 5690 www.pretendtobee.co.uk Hall 4 Stand F 30

A legendary children’s character who has just celebrated its 80th anniversary will also be launching at the show.

The Little Prince has been loved by generations and Smiffys is excited to bring the well-loved illustrations to life in costume.

Featuring the iconic green jumpsuit and yellow hair the character is known for, the costume has a nostalgic appeal that spans generations.

Tel: 0800 590 599 www.smiffystrade.co.uk Hall 9, Stand D-29, E-28

CONNETIX CONNETIX is all set to launch a new version of its multi-award-winning pack in pastel colours. The CONNETIX 50 Piece Pastel Transport Pack will be available in stores later this year, but visitors to the London Toy Fair can get a sneak peek of this exciting new pack.

This pack comes with a unique light grey reversible transport base, two clear motion bases with real rubber wheels, and a range of CONNETIX magnetic tiles in eight signature pastel colours. It offers endless possibilities for designing different vehicles. hello@connetixtiles.com www.connetixtiles.com Hall 4 – F54

SAMBRO Sambro, an award-winning innovator with strong partnerships with global licensors, will launch a range of products based on the popular children’s TV show and franchise Bing, along with other licensed products.

Sambro’s licensed products include collectable toys featuring Gabby’s Dollhouse, Trolls, and Minions, and a wide range of arts and crafts, stationery, bags, and novelty toys.

2024 will be a year of anniversaries and celebrations for some of the world’s biggest brands, including Barbie, SpongeBob, Teenage Mutant Ninja Turtles, Transformers, and Peppa Pig. Sambro will release new products such as arts and crafts ranges, glitter plush, and Puzzle Palz. Sambro will expand its range of Monster High arts and crafts and creative play ranges and will launch its own range of plush products, including collectable scented fruit-scented soft toys, nostalgic rag dolls, and sleepy pets.

Tel: 0161 765 2600 www.sambro.com Hall 12.0 Stand G17

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Party with your favourite licenses! Choose our party, foil balloons & costumes to celebrate. Available to order online now!

Amscan International UK

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©Amscan 2024. All Rights Reserved.

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SPIELWARENMESSE 2024 ORCHARD TOYS Orchard Toys to unveil its brand-new collection for young children featuring The World Of Peter Rabbit, its first licensed collaboration with Penguin Ventures on behalf of Frederick Warne and Co. (owner of The World of Peter Rabbit and today an imprint of Penguin Random House Children’s UK). It will also announce innovative new Orchard Toys products in its expanding portfolio of best-selling, fun, educational games and puzzles loved by parents, teachers and children.

Tel: 01953 859539 www.orchardtoys.com Hall 10 Stand H-13

WILTON BRADLEY

PLUS-PLUS

Introducing Playhouse Playtray - a versatile sensory tray designed to enhance kids’ playtime experience.

Made of premium food-safe plastic, it’s great for edible sensory play and has easy-to-grip edges with a rectangular shape that makes it easy to move around. Playhouse Playtray is a game-changer in play settings, revolutionising the way kids engage with sensory play.

Tel: 01626 835400 www.wiltonbradley.com Stand Hall 7, Stand B11-C12

The new Plus-Plus BIG Bloom and BIG Breeze, soft-coloured chunky large pieces in gentle tones of pink or blue hues, are perfect for tiny hands to hold, and, with the help of an adult, they can start to create simple shapes and creations. Bloom and Breeze are both available in 15-piece tubes or 100-piece box sets – ideal for fun and entertainment on the go or great for getting stuck into creating bigger builds.

Tel: 03330 500144 www.plus-plus.com Hall 4 Stand E-23

AMSCAN EUROPE Amscan Europe has a large exhibition space of 300 square meters to showcase its new products during Toy Fair Nuremberg in 2024. They have a wide range of new developments across all their product categories, including party, balloons, and costumes. You can discover a lot of exciting collections, such as scary Halloween decorations and accessories for both kids and adults, colourful confetti cannons, sparkling fireworks, a big selection of licensed products, and sustainable and stylish tableware.

Tel.: 01908 288 500 www. www.amscan.co.uk Hall 9 Stand A-55/C58

BIGJIGS TOYS Thinking outside the toy box, Bigjigs Toys will be introducing some inventive new ranges at Spielwarenmesse 2024. Highlights include its new Fun Fair and Wild West train sets, adorable rideon farm animals, and charming wooden role-play toys such as its Coffee Maker, Breakfast Set and Baking Cookies Kit. Tel: 01303 250400 www.bigjigstoys.com Stand Hall 3 A35-B42

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Bigjigs Toys: New Eco Innovations Your sneak peek into Bigjigs Toys’ new eco innovations

Exclu siv Previ e ew

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Wooden Toy Trailblazers Branch Out For 2024

Family-run Bigjigs Toys is celebrating its 25th year at London Toy Fair 2024 with an immersive showcase of its inventive new products. New to the Bigjigs Toys stand (H39) this year will be a collection of sustainably-made toys from its Simply Scandi range, alongside adorable farmyard-themed ride-ons, imaginative food play sets, inspiring educational toys, plus two new train set themes from Bigjigs Rail.

One of the superstars of its stand will be the stunning Simply Scandi Kitchen, a play kitchen designed to look and feel just like the real thing! Setting the scene for kitchen role play, little chefs can act out fun makebelieve scenes as they plan and prepare delicious meals for the family (or their teddies!). It features a twin hob, an oven, a sink and an under-the-counter cupboard, with a wooden pot, saucepan, serving spoon and spatula also included.

Other favourites new to the Simply Scandi collection this year include its enchanting Moon Balance Stacker, creative Arctic Cog Puzzle, Rolling Sensory Sorter, Chunky Animal Puzzles and Ice Puck Game.

Next up, a one-of-a-kind educational game set to charm the hearts of nature-loving littlens. Kids will be buzzing to challenge their friends and family to our quirky Bee Balanced game! The aim is to keep the board balanced to gain extra turns while stacking as many coloured flowers on your side of the board as you can. The first player to stack three white flowers on the poles wins the game.

Finally, all the fun of the fair awaits with Bigjigs Rail’s new wooden Fun Fair Train Set. This action-packed 54-piece railway set is full of accessories to bring the carnival festivities to life. Trains can make their way across the looping track, chugging under the circus tent, up and down the helter-skelter, and past the ticket office.

Vibrant and colourful, the set also comes with a train engine and two carriages, alongside carnival goers, food trucks, amusement games and more.

About Us...

Bigjigs Toys has been family-run since day one. Back in 1985, wooden jigsaws were crafted from old floorboards in a small garden shed in Kent.

Now, its award-winning toys are sold in more than 100 countries around the world.

As well as dreaming up unique new product concepts, Bigjigs Toys has taken on a huge transformation project over the past 12 months to revamp its entire range. By the end of 2024, every one of its 600+ wooden toys will be crafted from ethically harvested FSC® Certified wood (and the team’s currently well ahead of target!).

Alongside London Toy Fair, you’ll find Bigjigs Toys at lots of other influential shows throughout the year, including Top Drawer (stand J42), Spring Fair (stand 5H02) and Nuremberg’s Spielwarenmesse (stand A35-B42), among many others, so book your tickets now to be one of the first to check out these exciting new collections.

Tel: 01303 212691 www.bigjigstoys.co.uk Toy Fair - Stand H39 | Springfair - Stand 5H02 | Top Drawer - Stand J42 Scotland Trade Fair - Stand D30

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Join us at Enesco Limited, Brunthill Road, Kingstown, Carlisle CA3 0EN UK Customer Services: Telephone: 01228 404022 Email: uksales@enesco.co.uk Overseas Customer Services: Telephone: +44 (0) 1228 404066 Email: eurosales@enesco.co.uk

SPRING FAIR NEC, Birmingham, 4 – 7th Feb 2024 Hall 4, Stand B60 – C61 & C60 – D61 SCOTLAND’S TRADE FAIR SEC, Glasgow, 21 – 23rd Jan 2024 Stand F12

SHOP OUR ENTIRE COLLECTION OF GIFTWARE AT ENESCO.CO.UK

Join us on

/ ENESCOLI MI TED

BEATRIX POTTER™ © Frederick Warne & Co., 2024.

All Rights Reserved.

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EVENT FOCUS: SPRING FAIR

SPRING FEVER

Inset: Blade & Rose will showcase some adorable new designs.

C

Spring Fair returns to the NEC Birmingham from 4-7 February, 2024, with its usual sector dedicated to Kids, Toys and Play.

Some of the key preschool suppliers tell PPS about their plans for the show, and why they have chosen to attend.

overing a wide range of sectors, including home, stationery, party and children’s products, Spring Fair is home to a variety of exhibitors from start-ups to established companies. For many, it’s a key date in their marketing calendar.

Sue Lockey, owner and director at The Puppet Company, explains: “We have exhibited at Spring Fair for many years; it is one of our most popular and long-running shows and gives us the opportunity to introduce our newest products and bestsellers to both existing and new customers.

“Our products, especially our puppets, really come to life when being used and people can see them

Above: Trixie’s toy range will be expanded to include new wooden toys and bath-time products.

in person, so having this opportunity is key for us and a real benefit. We also really value our customers’ feedback on new and existing products and designs.”

Anuja Willson, creative director at Orange Tree Toys, agrees: “Spring Fair is our main event of the year, so it is very valuable for us; we meet many of our loyal customers, along with new buyers too. We love to showcase our products in such a vibrant space.”

The diversity of visitors to the show is valuable to Halilit. Amy Wildman, sales and marketing director, comments: “We love the wide array of customers we get to meet at Spring Fair. A good proportion of our current customer base are there, so we

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EVENT FOCUS: SPRING FAIR

Eco kids

Above: Bigjigs will unveil new role-play toys, such as the ride-on farm animals.

Below: The Puppet Company will introduce the new Wilberry Canopy Climbers – miniature creatures with Velcro on the hands and feet to increase play value.

utilise the show to demonstrate new products and brands to these in person, while we also get the opportunity to meet a wealth of new prospects who might not have intended to look at product ranges such as ours.

“Seeing our toys and gifts in person gives a much better representation of how they might look in a retail environment rather than a catalogue or presentation, and so we find that shows such as Spring Fair bring us a number of new customers who might not have previously considered our product categories.”

Many see an immediate benefit from exhibiting. Amanda Peffer, director of Blade & Rose tells PPS: “We rebooked directly after last year’s

Sustainability will be a major theme at Spring Fair 2024 and exhibitors are working hard to improve their credentials. Liz explains: “Sustainable gifting is a real focus for us at the 2024 show. Over the past 12 months, we’ve been working extremely hard on a sustainability transformation project. This involves revamping all Bigjigs Toys products to ensure they are crafted from ethically sourced FSC certified wood by the end of 2024 (and we’re currently ahead of target).

Above: There are new eco-friendly “We have designed a beautiful collection of toys launching as part of Bigjigs Toys’ Simply Scandi range. new eco-friendly toys as part of our awardwinning Simply Scandi range, which we can’t wait to showcase at the event.”

successful show. Attending Spring Fair is a great opportunity for us to showcase our designs and importantly to talk to our existing and new customers face to face.”

The event also offers up a different audience for some. Liz Ireland, founder and managing director at Bigjigs Toys, outlines: “The event opens up opportunities for us to introduce our new products Spring Fair will give The Puppet Company the chance to showcase to the gift market and build its licensed offering. Sue comments: relationships with existing and “We will be exhibiting our interactive potential future customers.” and accessible Elmer puppets as we Steve Fitzgerald, toy and gift celebrate the 35th anniversary of Elmer, sales manager at Bounce, concurs: alongside a very exciting new licence launch that we can’t wait to introduce.”

Bounce will also be featuring licensed lines. Steve outlines: “Bounce is thrilled to showcase several new licensed products from renowned brands like Eric Carle, Winnie the Pooh, Peter Rabbit and Disney Baby.”

Among the new products from Orange Tree Toys, some licensed lines will feature. Anuja says: “We have some beautiful additions to some of our core ranges, as well as new licensed products for the Peter Rabbit, and The Above: Bounce will showcase its new Snowman and Snowdog collections.”

Licensed to thrill

products from the Peter Rabbit range.

Above left: The new Sea Life Balancing Game will be on Orange Tree Toys’ stand at the show.

Above: Halilit is launching Buki France’s range of scientific and adventure toys, which includes several make your own kits and mini science sets.

“As our children’s range is so diverse, there is something for every customer, whether you are a gift outlet or toy retailer. The dynamic atmosphere fosters great connections and a great chance to interact with both new and existing customers. This point of connection is invaluable and makes Spring Fair such a key point in our trade calendar.”

Alongside established exhibitors, some preschool suppliers are showcasing their products for the first time. Scott Garnerbundy-Higgs, UK sales director at Trixie, says: “This is the first time Trixie will exhibit at Spring Fair, and we are really looking forward to it. Spring Fair brings the retail industry together and enables us to showcase our products to existing and new retail buyers from all different retail sectors.”

Turn the page to find out some of the products being showcased at Spring Fair 2024.

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NEW PRODUCTS

SPRING FAIR 2024 ENESCO

POSH PAWS

HALILIT

Enesco, a renowned global supplier of premium home décor and gifts, is delighted to announce a partnership to add the enchanting world of Le Petit Prince to its impressive portfolio of licensed giftware. It offers a selection of products that include beloved characters and stories from Antoine de Saint-Exupéry’s classic masterpieces. Le Petit Prince, known for its timeless and heart-warming tales, has captured the imagination of readers worldwide since 1943. Enesco will bring a touch of literary magic to many households.

Tel: 01228 404022 www.enesco.co.uk Hall 4 Stand B60 – C61 & C60 – D61

After another fantastic year with their best-selling and award-winning Gabby’s Dollhouse plush range, Posh Paws will be introducing new feline core characters like Carlita and Hamster Kitties in 10” sizes and adding to their Squashy Podgies offering with a new Mercat and Pandy Paws to join the fan-favourite Cakey Cat squishy plush. In a new tie-up with Warner Bros, Posh Paws is gearing up for a big hit with their new Batwheels preschool plush toys. They will be previewing a brand-new plush assortment featuring the iconic Bam the Batmobile, Redbird and Batman himself, all available for summer.

Tel: 01268 567317 www.poshpawsinternational.co.uk Hall 5 Stand K30 – L31

New for 2024, the Taf Toys My First Busy Book and Activity Buckles Board toddler toys are both fun and educational, helping toddlers refine motor skills using various fasteners, clips and buttons. My First Bunny Bingo includes a wooden spinner and various playboards including fruit, shapes, counting and more, introducing children to the popular matching game, while Peek-a-Boo What’s Inside features organza tissues and silicone fasteners to wrap up the soft toys amongst the layers, and find them again.

Tel: 01254 872454 www.halilit.co.uk Hall 5 Stand M02

RAINBOW DESIGNS 2024 is set to be another huge year for Paddington, and there will be exciting new lines on display in Rainbow’s Classic, Paddington and The Adventures of Paddington ranges.

Rainbow will also be showcasing all of its best-selling character nursery and toy gifting ranges, including all of its Peter Rabbit and Disney’s Winnie the Pooh collections, with exciting new launches in all ranges, including the new Bedtime Cuddles with Winnie the Pooh nightlight. www.rainbowdesigns.co.uk Tel: 01329 227300 Halls 2 3+3a, Stand M10-N11

ZIGGLE A cute Highland Cow is the focus of Ziggle Baby’s latest collection launching at Spring Fair. Be the first to see this curated range which includes dribble bibs, coverall feeding bibs, washcloths, muslins, blankets, leggings, socks, slippers, sun hats and wooly hats.

There’s even a Christmas 2024 spin-off range available too. Ziggle’s best-selling Christmas goodies will also be available for pre-order for AW2024.

Tel: 01625 569530 www.ziggle.co.uk Hall 5 Stand N38

ORANGE TREE TOYS The Farmyard range is a brand-new collection for 2024, featuring lots of cute little farmyard animals and vehicles. There’s a variety of toys and games for children from twelve months, with a wide range of pocket money toys, including first push toys and mini puzzles, as well as some larger pieces and new concepts. There are also some beautiful versions of family favourite games; 4-in-a-row and a Tumbling Tower. The full new collection, along with other new launches, can be seen at Spring Fair, Tel: 01242 244500 www.orangetreetoys.com Hall 5 Stand G14 – H15

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AWARD WINNING LICENSEE

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Bouncer Bliss The iconic bouncer since 1961

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NURSERY MARKET TRENDS

2024 IN THE NURSERY MARKET

Inset: iCandy launched its popular Peach 7 travel system in the new Coco colourway at the end of 2023.

The nursery industry is constantly innovating and creating exciting new products for parents-to-be, babies, and toddlers, for the home, travel and on-the-go. PPS finds out what some of the key suppliers and industry experts are expecting to emerge as trends over the coming year.

ECO FRIENDLY Across all categories, and the vast majority of suppliers, sustainability is set to continue to be a crucial factor in new product development.

With companies analysing materials, manufacturing processes, business practices and more, to ensure the sustainability of their companies, the subject is inescapable.

Helena Mansell-Stopher, ceo and founder at Products of Change, says: “Sustainability used to be the ‘nice to have’ for companies that saw this was the future, but this is now the ‘must do’ as new and incoming global legislation begins to demand transparency and accountability for all product manufacturers and sellers, starting as early as 2024.

“Those who adapted early are already seeing the benefits with their business now already geared up for this monumental change delivered through this tsunami of regulation and legislation, while the rest scurry to catch up.”

SAFETY FIRST When little ones are involved, safety will always be a vital area of focus. Car seats are one of the main areas where safety standards are of the utmost importance.

Bryony Vale, PR manager at Allison Baby, explains: “We have already seen a swift transition in travel systems to incorporate the latest R129 infant carriers versus the older R44 standard and strongly believe that this is something we will continue to see throughout the sector as more brands start to incorporate this latest standard into their portfolios.”

A spokesperson for Maxi-Cosi, agrees: “In 2024 car seat and travel system trends continue to prioritise safety, convenience, and innovation.

Advanced safety features such as enhanced impact protection characterise the latest car seat designs.

Safety, convenience, and comfort for parents and baby maintains a top priority for Maxi-Cosi, which is why we continue to evolve our 360 Pro range, as seen with the launch of the new Mica 360 Pro.” NEUTRALS Neutral colourways were prevalent at this year’s Harrogate International Nursery Fair, with products emerging in creams and beige as well as darker, nature-inspired tones, replacing the previously popular greys and blacks. iCandy launched its Peach 7 in espresso brown shade, Coco; while BabyBjorn introduced

Baby Carrier Mini, Baby Carrier Harmony and Baby Bouncer Bliss in Dark Green; and Little Green Sheep launched a new Inspired By Nature range in Juniper, Terracotta and Truffle colourways.

ON DISPLAY All of the latest trends for the nursery sector will again be found at the Harrogate International Nursery Fair in October. Adrian Sneyd, show organiser, comments: “Of course exhibitors at the 2024 show ( 15-17 October) will be presenting new products and ranges for the spring and summer 2025 and we are looking forward to seeing what the new trends for that year will be.

“There are always lots of exciting new products at the show and in particular the latest ‘must-have’ travel systems, colourways and concepts.

We look forward to welcoming everyone in the industry to Harrogate to see what suppliers will be offering to the retail market for 2025.

“We are excited to build on last year’s success; and while we have only just opened up to priority bookings in December, the early indications are very positive, with last year’s exhibitors already jostling for their preferred stand positions.”

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AD_0657_JS_iSpinXL_NurseryToday_UK V3.pdf 1 21/12/2023 12:21:17

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65 NEW PRODUCTS

NURSERY PRODUCTS

HIPPYCHICK

CHEEKY RASCALS

Hippychick is proud to be the official distributor of the iconic Bumbo brand in the UK and the Republic of Ireland, which is renowned for its innovative designs that offer practical solutions for parents. The award-winning Bumbo highchair is no exception; its sturdy, ergonomic design ensures that babies sit comfortably with support, whilst the adjustable harness keeps children safe and secure. With the ability to convert from a highchair to a toddler chair, it adapts to your growing child. enquiries@hippychick.com www.hippychick.com

The Baby Brezza Bottle Washer is a versatile and efficient solution for busy parents. With automated features, it washes, sterilises, and dries bottles, breast pump parts, and sippy cups using 20 high-pressure spray jets.

Utilising steam, it kills 99.9% of germs and dries with HEPA-filtered hot air.

The spacious design accommodates up to 4 bottles and accessories, offering six cleaning modes. With removable water tanks, no plumbing is needed, and it includes a replaceable HEPA filter for germ-free drying. Ecofriendly, it uses 50% less water than hand washing, making it a convenient and environmentally conscious choice. sales@cheekyrascals.co.uk www.cheekyrascals.co.uk

INGELSINA Inglesina is launching the new upgraded Aptica XT in January 2024, a travel system designed to handle any terrain. The stroller seat has a double breathable mesh layer for air circulation in summer and a padded Comfort Cover for winter protection.

The Aptica XT has a large carrycot, a Welcome Pad mattress and an inclining base. Additionally, the company is launching the Welcome Pod in 2024, a baby nest for new-borns that helps with cognitive and motor development, approved by experts in neonatology and baby wellness. jonathan@inglesina.com www.inglesina.uk

AXKID Axkid, the Swedish car seat brand that has been producing award-winning rear-facing car seats for several years.

Their Minikid range is highly acclaimed and offers extended rear-facing travel.

The latest iteration, Minikid 4, is now available in the UK and supports rearfacing travel up to seven years old. The new model features improvements to its installation, comfort, and safety, making it the best one yet. Studies show that rear-facing travel is safer, and Axkid aims to encourage parents to opt for rear-facing car seats for longer. salesuk@axkid.com www.axkid.com/uk

MAXICOSI

DIDOFY Introducing the Stargazer, an affordable sustainable 11-piece travel system from didofy. Its all-terrain tyres, collapsible carrycot, and fabrics made exclusively from traceable, sustainable recycled PET bottles make it perfect for modern families. The updated GravityFold system enables a one-handed, one-piece compact fold and upright standing storage, allowing parents to focus on their baby. With advanced four-wheel suspension and a smart one-pull harness with magnetic buckle, the Stargazer offers everything parents need from birth to 22kg. hello@didofy.com www.didofy.com

Maxi-Cosi’s See Pro Baby Monitor eliminates guesswork with CryAssist technology. It detects and translates baby’s cries, offering tips to soothe them. Ultra HD monitoring is available via phone app or 5-inch parenting unit with features such as night vision, remote pan tilt and zoom, white noise and lullabies, room temperature alerts, and two-way audio. It even comes with a six-month CryAssist subscription and interacts with Maxi-Cosi Connected Home collection. uk-sales@doreleurope.com www.doreleurope.com

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PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

@Prog_Preschool @Prog_Preschool

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Launching with an unrivalled email subscriber base Preschool Magazine and the organisers ofof 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone the Progressive Preschool Awards,inthis this fast-paced industry.

A modern, easy to navigate new website and e-newsflash portal will website will provide a central resource for the trade too, offering provide the very latest news, views,news,and in-depth articles, an industry jobs board, retail analysis, digital issues of analysis across the preschool product Progressive Preschool, and much much more. and retail sector.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance PreschoolNews.net our position as a trade media partner is that offersthe a tangible response to advertising online resource for investment.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

Launching with an unrivalled email PreschoolNews.net is published by preschool sector experts, for subscriber base of 12,087 readers, a the preschool product preschool trade experts. twice weekly newsflash will land and retail sector. From the directly in the inboxes of everyone publishers of Progressive Preschool magazine and ADVERTISING AND COMMERCIAL: EDITORIAL AND CONTENT: in this fast-paced industry. organisers of the Jo Pilcher the jop@max-publishing.co.uk Jacqui Parr jacquip@max-publishing.co.uk Progressive Preschool A modern, easy to navigate Sam Loveday saml@max-publishing.co.uk Rob Willis robw@max-publishing.co.uk Awards, this website and website will provide a central e-newsflash portal providesby thepreschool very latestsector news, experts…

Preschoolnews.net is published resource for the trade too, offering views, and analysis across the preschool product news, in-depth articles, an industry and retail sector. jobs board, retail analysis, digital issues of With an unrivalled email subscriber base of 16,772 Progressive Preschool, and much much more.

Allnewsflash advertising on the readers, a twice weekly lands directly in website is the inboxes of everyone in this fast-paced industry. duplicated to each and every The magazine and awards do a greatA modern, job in easy to navigate newsflash, givingaadvertisers website provides joining the dots between toy, nursery, gift,resource for the huge and direct impact central tradevisibility too, offering news, in-depth articles, jobsbuyers. board, retail apparel, publishing, and of course licensing - an industry to retail t. 01254 872454 analysis, digital issues of Progressive Preschool, and e. sales@halilit.co.uk and this digital offering will further enhance much much more. our position as a trade media partner that PreschoolNews.net is published PreschoolNews.net by preschool offers a tangible response to advertising byis published preschool sector experts, for sector experts, for preschool trade experts. investment. preschool trade experts.

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65 NEW PRODUCTS

NURSERY PRODUCTS INFANTINO This adorable playset is bursting with fun and perfect to support baby’s development. Thanks to the engaging combination of 9 stackable blocks, 5 interchangeable rings, and 4 super adorable pals (including an elephant, koala, fox and lion), the brand new Stackables Activity Playset takes the traditional game of stacking to the next level; and with shapes, colours and numbers galore to excite young minds, this set is a must. nivi@infantino.com www.infantino.com

DONE BY DEER

DOONA I CAR SEAT Doona, the brand behind the world’s first fully integrated travel system that allows families to move from car seat to stroller in seconds, is thrilled to reveal a highly anticipated upgrade. The all-new Doona i offers a sleek and truly advanced design to keep parents moving seamlessly.

The new model also comes with an array of improved features, promising style, convenience and most importantly, safety. Doona i offers the most up to date safety requirements including a new integrated five point harness and advanced side impact protection. sales@cuddleco.co.uk www.cuddleco.co.uk

WONDERFOLD Premium stroller wagon brand, WonderFold, is delighted to announce the launch of its latest innovation, the WonderFold Car Seat Adapters. These pioneering connectors, with 360-degree rotation, are exclusively designed to complement the WonderFold W4 series (Original, Elite, Luxe and Special Edition), providing families with a seamless and secure car-tostroller experience for their little ones, plus newborn sibling. hello@wonderfoldwagon.co.uk www.wonderfoldwagon.co.uk

The new toys and homewares encourage imaginative play with the brand’s characters for children from newborn to toddler. Consists of tummy time toys, essentials to bring on the go, silicone dinnerware in new shapes and colours, and new playtime products, including wooden toys and books.

The characters already known to Done by Deer customers, including Deer’s friends Elphee and Lalee, feature across the range, including bedlinen. sales@donebydeer.com www.donebydeer.com

CUDDLECO CuddleCo, the nursery brand delivering excellence in both design and function, is thrilled to unveil not one, but two new furniture sets into its range this winter. Introducing the Clara set, in a stunning Cashmere alongside the much-loved Nola in a contemporary two tone white and natural option - the latest arrivals are second to none regarding quality and style. sales@cuddleco.co.uk www.cuddleco.co.uk

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®

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EXECUTIVE PROFILE Right: Amanda Peffer

Amanda Peffer, director of Blade & Rose, on creating a leading British children’s fashion brand from the ground up, the importance of collaborating and networking and winning a Progressive Preschool Award.

“REMAIN AUTHENTIC TO YOUR DISTINCT IDENTITY AND CORE VALUES” HOW LONG HAVE YOU BEEN WORKING IN THE NURSERY/PRESCHOOL INDUSTRY AND HOW DID YOU ARRIVE AT YOUR CURRENT ROLE? I have over 13 years of experience in the industry.

I was a frustrated mum on maternity leave and saw an opportunity to create a range of playful leggings.

After my daughter's dresses kept riding up while she crawled around, I had a lightbulb moment and saw an opportunity to create a range of leggings that would embrace the beauty of little ones’ nappy bottom and designed fun, creative patterns to highlight it.

WHAT WOULD YOU SAY IS YOUR GREATEST ACHIEVEMENT SINCE YOU HAVE BEEN WORKING IN THE NURSERY/PRESCHOOL INDUSTRY?

Above: Blade & Rose won Best Preschool Apparel Range at the Progressive Preschool Awards 2023 for its Chip the Red Panda collection.

WHO IS THE UNSUNG HERO OF THE COMPANY?

Creating a leading British children’s fashion brand, instantly recognisable for its iconic and unique signature leggings, with fun and quirky designs on the bottom. And, of course, winning a Progressive Preschool Award in 2023 for Best Preschool Apparel range has to be the icing on the cake.

All of our team - we recognise and appreciate the efforts of all team members, as each person's contributions play a role in the overall success of the company.

FAVOURITE PART OF YOUR CURRENT ROLE? The most enjoyable aspect of my current role is being actively engaged in the entire process, from the initial design phase through manufacturing to sales.

“Each person's contributions at Blade & Rose play a role in the overall success of the company.”

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN? The most impactful advice I've received is to remain authentic to your distinct identity and core values.

BIGGEST LESSON YOU’VE TAKEN AWAY FROM THE LAST YEAR? The most significant lesson I've learned from the past year is the importance of actively collaborating and networking as much as possible.

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PRODUCTS OF CHANGE Inset: The Sustainability Framework is a ‘gamechanging’ new resource from Products of Change.

PATHWAY TO A PLANET-POSITIVE PRESCHOOL LANDSCAPE The membership organisation and sustainability education platform, Products of Change boasts a growing number of preschool brand owners among its community of changemakers. PPS delves into its latest resource, the Sustainability Framework.

B

eing a part of the earliest conversations around industry sustainability is something Barry Hughes, managing director at Golden Bear Toys is very proud of.

The team has, after all, been among the preschool toy sector’s loudest voices in implementing operational change to reduce environmental impact, not just in the kind of products it is bringing to the market but how it is doing so as well as how the team is working on a day-to-day basis.

Solar panels, for instance, adorn the rooftop of Golden Bear Toys’ UK headquarters while it remains a point of immense pride that the seven electric charge points installed within the office’s car park are consistently taken up. It’s a reflection, says Barry, of the success of the company car electric car or hybrid policy he implemented two years ago and a strong indication it may be time to increase the number of charge points altogether.

As for the products, Golden Bear has introduced recycled PET fibres into not only its Mr Tumble and Bing plush collections but across all its soft toy ranges; is conducting an ongoing process to remove as much excess packaging material as possible Above and right: Golden Bear has introduced recycled PET fibres across all its soft toy ranges, says md Barry Hughes.

across its entire portfolio; and is “actively exploring ways to reduce using a mix of ABS, PP, and PVC in our plastic product to enable improved recyclability.”

Golden Bear Toys is also one of the Products of Change community’s founding members having been a part of the group well over two years and having played a major contributing role to the development of the Products of Change Sustainability Framework.

PRODUCTS OF CHANGE? SUSTAINABILITY FRAMEWORK? WHAT’S ALL THIS THEN? Well, we’re very glad you’ve asked. Products of Change is a membership community of like-minded change-makers driven to deliver sustainable change across the $340bn (and growing) global brand licensing and consumer products industry.

The Sustainability Framework, meanwhile, is just one of that community’s projects now two years in the making and is a resource – or a blueprint – designed to help every moving part of those global brand licensing and consumer products industries – including toys and preschool – transition the way they operate to something more sustainable and less environmentally impactful.

Bringing together some of the biggest names in the industry – including Hasbro, Paramount, the

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PRODUCTS OF CHANGE LEGO Group and Golden Bear Toys, as well as George at Asda and the expertise of the Products of Change Advisors (each an expert in disciplines including packaging and material innovation, the circular economy, carbon calculating and Net Zero), the Framework is a reflection of what can be delivered by the companies that really want to move the needle.

“Being members of the Products of Change community for over two years and being part of those early conversations around the framework is something we are very proud of,” says Barry. “At a time where many businesses, including our own, were spending a lot of time searching for answers to try and gain direction on sustainability, the collaboration with brand owners, licensors and retailers – as facilitated by Products of Change – was just what we all needed.”

Expertly produced by the design wizards at PowerStation Studios – a creative agency within the brand licensing space – the Framework is a step-by-step guide on how to make that sustainable transition through the establishment and implementation of short, mid, and long-term goals across the areas of highest impact for brand owners and manufacturing partners.

Part One of the Framework is about building a foundation, creating a Green Team within your business, and constructing a timeline of sustainability milestones. Part Two delves into the meatier topic of the goals and ambitions to hit across critical areas of the business – whether that’s Waste Reduction, Packaging Design and Product Design or other areas such as Material Selection, Supply Chain and Purchasing, and Facility Management. Finally, Part Three offers the legal language to be adopted to implement it all.

“It acts to give clarity to a spread of different businesses, from brand owners to retailers, but then also indirectly to other stakeholders such as suppliers as the guidance flows down,” explains Golden Bear’s Barry. “It will also help licensors build clearer sustainability goals into their future contracts with licenses.

“And it makes me very proud of the work our whole team at Golden Bear has put in and the knowledge gained to become more sustainable. We are well into our journey now but we all have a very long way to go to get to where we need to be in the next few years.”

AND WHY DOES THIS FRAMEWORK MATTER TO ME? At the Sustainability in Licensing Conference 2023, attendees (an audience spanning not only the brand licensing sector but toys, games, preschool, housewares and more) heard, many for the first time, about the ‘tsunami of legislation’ heading towards businesses operating in the EU and UK marketplaces over the coming months and years.

The Corporate Sustainability Reporting Directive will lead the next wave as it lands in 2024, requiring businesses of a certain

Above: At the Sustainability in Licensing Conference 2023, attendees heard about the ‘tsunami of legislation’ heading towards businesses operating in the EU and UK marketplaces over the coming months and years.

size disclose non-financial data on ethical practices while a UK-wide Extended Producer Responsibility tax will start demanding both data and eventually taxation on the end-oflife management of packaging and products on the market.

What this all means is that the sooner the toys and preschool sector can start to implement the steps outlined in the Framework, the lighter on the wallet things will become when that ‘tsunami’ comes crashing through the business landscape.

Of course, there is also the collective drive for business to lead the country’s ambitions for net zero carbon emissions, the responsibility business has towards the planet and the future generations to inherit it, and the continued demand from consumers that brands take appropriate climate action and steps to become more sustainable. And wherever you are on that journey, through the collaborative community behind Products of Change and the Framework, you are not alone.

“Products of Change has created an open forum which has allowed a growing number of companies, including Golden Bear, to share the action they have taken and plan to take to drive sustainability,” says Barry. “Being an early contributor to this forum has allowed us to share the positive steps, small and large, we have taken on our journey and to help influence and guide other companies, culminating in this new framework.”

Peter Rooke, managing director of Smart Toys and Games and Products of Change Ambassador for Below: Golden Bear Toys is one of the Products Plastics, says: “I am delighted to see the of Change community’s launch of the Sustainability Framework founding members. with its supporting legal mechanism.

This will be a valuable tool for everyone regardless of where their brand or company is on their sustainability journey.

Every journey starts with a single step and I would urge everyone to extend that step by walking alongside the Products of Change community who will make the journey easier and enrich every part of your future sustainable business.”

To learn more about Products of Change and the Sustainability Framework visit www.productsofchange.com.

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LIE-FLAT LIE-FLAT COMFORT & SAFETY

LIE-FLAT LIE-FLAT

LOUD D G CCLOU G ii--SSIZ IZEE

UN R129/03, 40 - 87 cm, from birth to approx. 24 months, ma x. 13 kg

UN R129/03, 40 - 87 cm, from birth to approx. 24 months, ma x. 13 kg

/ Ergonomic lie-flat position / 180° rotation & One-click release system / All-round airposition ventilation / 15%rotation more side-impact protection / Ergonomic lie-flat / 180° & One-click release* system

/ All-round air ventilation / 15% more side-impact protection * CYBEX-ONLINE.COM

CYBEX-ONLINE.COM

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*compared to the same seat without L.S.P. in a side-impact test according to ADAC criteria.

UPRIGHT UPRIGHT

*compared to the same seat without L.S.P. in a side-impact test according to ADAC criteria.

COMFORT & SAFETY

RETAILER REVELATIONS “The Frugi Snugglesuit and the Frugi Skater dress have been selling really well during the winter and party season.”

SIMPLY SO LOVELY

IN NUMBERS

Above: Simply So Lovely is a family business, run

by Bianca Fraulo.

THE LAST YEAR

Simply So Lovely opened in 2018, just a stone’s throw away from the beach in Hunstanton, Norfolk, and also has an ecommerce platform.

The family run business offers ethical, colourful, organic children’s clothing, along with books, toys, gifts and audio players.

OUT

“Our hero product is definitely the skater dress; we have a wide variety of patterns available from Frugi, which are all colourful, ethically made and great quality.”

“Parsnip pants, which are trousers designed to go over cloth nappies, seem to be losing their popularity.”

BEING SOCIAL

SHOP LOCAL

MY HERO!

“Organic and sustainable products are definitely trending now, as people become more aware of the impact their choices have on the environment.”

ON THE WAY

Bianca Fraulo, owner of Simply So Lovely, says: “2023 was slow for business, as so many people are worried about finances in the current economic climate. But I’m pleased to say that trade has been picking up recently.”

“I think whether people are able to support local and independent retailers, is still very much price dependent, but overall more are supporting us and using their local high street when they can.”

ON THE WAY

UP

BEST SELLERS

Above: The window displays are refreshed each season.

• “ There are two people in our team, but my daughters also love to help out in the shop.”

• “ Our average customer spends around £35.”

• “There were eight boxes in our last delivery.”

• “We change our window display every season.”

• “ Our store is the equivalent of four netball courts in size.”

Below: The shop offers a range of toys, gifts and books.

“I use social media every single day. I have two Facebook groups with nearly 10k people in them.

I use my groups to sell and they are really effective.”

Above: Frugi is the longestterm supplier to Simply So Lovely and its skater dress is the retailer’s hero product.

OLD AND NEW FRIENDS

“Our longest-term supplier is WeloveFrugi, while our newest is Villervalla, which offers gorgeous organic clothing, made from 100% GOTS certified Organic Cotton, in rainbow colours.”

PHYSICAL AND VIRTUAL

“Around 80% of our sales are online and 20% from the store.”

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Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

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03/01/2024 16:05