Progressive Preschool Awards 2018

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Good Luck to all the nominees from Walker Books.

Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ Contact Pindy.O’Brien@walker.co.uk • +44 (0)20 7396 2410

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WELCOME TO THE PROGRESSIVE

PRESCHOOL AWARDS 2018 It gives us immense pleasure to be able to welcome you all to the Progressive Preschool Awards 2018. For the last six years we have had the privilege of helping to reflect upon outstanding contributions to the preschool sector and this year is no different, offering an unmissable opportunity to celebrate the achievements and highlights of the last 12 months.

N

ow, firmly established as a landmark event in the preschool industry's calendar, today's cross-category accolades are a ringing endorsement of the accomplishments, talent and business acumen found right across the sector.

Today we will celebrate those suppliers, retailers and individuals who have driven their businesses forward over the last 12 months, making a positive impact on the industry as a whole.

The next few hours will see both finalists and winners being recognised for their efforts over the past year, with independent retailers being lauded alongside majors and suppliers being rewarded for quality, creativity and innovation.

It's also the ideal platform to shine a spotlight on some of the industry's more noteworthy developments while simultaneously showcasing the talent which runs

throughout the preschool universe. The stylish tickets, cute menus and fabulous goody bags which have all been put together especially for today's event are a perfect example of the attention to detail and can-do attitude which can be seen throughout every aspect of this wonderful business.

We are once again truly grateful that so many of you have taken the time to be here today, helping us make today's celebrations so very special. It's such a pleasure to be able to bring everyone together and we would like to thank everyone who has helped us make today possible, with special mentions going to our meticulous judging panels and supportive sponsors.

We hope you all have a wonderful afternoon.

The Progressive Preschool Team Rob Willis, Jacqui Parr, John Barry, Sam Loveday, Jakki Brown, Ian Hyder and Warren Lomax.

Rob Willis: 0203 370 4752, robw@max-publishing.co.uk Jacqui Parr: 0203 370 4822, jacquip@max-publishing.co.uk John Barry: 0203 375 2660, johnb@max-publishing.co.uk The Progressive Preschool Awards are organised by Progressive Preschool. The Progressive Preschool Awards are owned by Max Publishing, an independent company that is owned by Jakki Brown, Ian Hyder and Warren Lomax.

The company publishes The Licensing Source Book, Progressive Preschool, Progressive Greetings, Progressive Gifts & Home, Progressive Housewares and Progressive Party. The company also organises and owns other awards events, namely The Licensing Awards, The Henries, The B&lla’s, The Excellence in Housewares Awards, The Greats and The Retas as well as Progressive Greetings Live exhibition (through its sister company Max Exhibitions). Copyright 2018. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

@Prog_Preschool #PPSA18 PROGRESSIVE PRESCHOOL AWARDS 2018

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Featuring: LEGO, Vtech, Flair Leisure Products, John Adams, K’Nex, Orchard Toys, Ty UK and many more…

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THE JUDGING PROCESS

Inset: Mothercare's Laurell Wilding, Sophie Wallis and Lesley Whitehouse prepared to get stuck into the judging process.

CHOOSING THE CHAMPIONS As the only trade awards to span the toy, nursery and preschool product and retail sector, The Progressive Preschool Awards 2018 are considered a benchmark of excellence throughout the entire preschool industry.

Now in their sixth year, the awards are proud to recognise and reward the outstanding product, retailing and marketing which is found right across the sector. Celebrating these accomplishments and achievements results in an impressive list of finalists, throwing the spotlight onto those who have driven the preschool sector forward over the last 12 months.

Selecting the very best products, the most dedicated retailers and the cleverest marketing campaigns from such a diverse selection requires a meticulous judging process.

Here's a glimpse behind the scenes at how the PPS awards programme arrives at the finalists and winners for the Progressive Preschool Awards 2018.

About The Awards Launched in 2013 by Progressive Preschool magazine, The Progressive Preschool Awards are true cross-category accolades which mirror the publication's diverse reach, from toys to car seats and everything in-between.

The awards, which are now in their sixth year,

Inset: JoJo Maman Bébé's nursery and toy buyer Jade Crow and onine influencer Jakki Jones get ready to make their mark.

Right: Amanda Heppel and Sam Dickman from indie retailer A3 Baby Barn get hands-on with product.

Right: Buyers took their time, judging each category as fairly as possible.

have become firmly established as a key date in the industry calendar and reflect the dynamism, dedication and passion found across the preschool sector.

Both finalists and winners are recognised for their efforts over the past year, with independent retailers featured alongside majors and suppliers being rewarded for quality, creativity and innovation.

In order to guarantee credibility, the judging process must be entirely transparent at every stage and the selection criteria is different for each category, ensuring that the awards ultimately honour the most commendable finalists and the most deserving winners.

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THE JUDGING PROCESS

JUDGING THE PRODUCT AWARDS Inset: Toymaster's Jessica Porter and Kayleigh Edmunds get to grips with the judging process.

Faced with an unprecedented number of product award entries, this year's independent product judging panel knew they had a tough task ahead of them when they arrived in person to judge the product awards. Rising to the challenge, they soon got to grips with the thousands of entries which had been sent in from right across the preschool sector, submitting their careful selections for each of the nine product categories.

The Product Judging Process With thousands of potentially award-winning items sent in from hundreds of suppliers, judges had their work cut out earlier this summer when they arrived, en masse, to lend their expertise to the judging process.

Suppliers from right across the preschool spectrum had sent in their very best products or ranges – totally free of charge, of course – to be scrutinised and judged independently on its own individual merit, taking into account how it sits in the current preschool market.

Each product entered had to be aimed at the preschool market (0-5) and launched at retail in the UK between July 2017 and July 2018. Entries could be for a single product or a range of up to five products (except for the innovation award which must be one specific item).

The judging process itself took place in a central London location on Tuesday 14 August 2018, with a plethora of product laid out for the judges' perusal; from ride-on trikes to nursing pillows and pushchairs to pop-up books.

This year’s impressive judging panel then took full responsibility for the judging process, with buyers from some of the nation's top retailers including Mothercare, JoJo Maman Bébé, Tesco, Sainsburys and Amazon as well as a whole host of specialist independent retailers and online preschool influencers.

The judges considered each category in turn, taking into account certain key criteria such as design, cost, innovation and quality before

choosing their top five products from that particular category, listed in order of preference.

Votes were then verified and counted, revealing the six deserving finalists in each category, along with the eventual winner. The finalists have been announced, but the winners have remained a closely guarded secret until today's awards ceremony.

Inset: The Entertainer's Lauren Skeath and Lianne Barber took time for a chat with the licensing industry's Keith Pashley.

Left: Online influencer Katrina Johnston of Mummy Diaries enjoyed choosing her top apparel picks.

Bottom left: It was all hands on deck as the judges had to choose from thousands of products.

Inset: Sean Brooks and Lucy Jamison from Natural Baby Shower got picky over pushchairs.

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Madison Square Tote Changing Bag

Silver Lining Cloud Activity Centre

well-curated smartly designed essentials for parents, babies and toddlers

The ZOO Crew!

Moby Smart Sling 3-Stage Bath Tub Proud sponsors of the Progressive Preschool Awards!

To talk about becoming a stockist, contact our UK office.

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Email: ukoffice@skiphop.com | Tel: 01582 434250

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THE JUDGING PROCESS

JUDGING THE

RETAIL AWARDS Created in response to the fast-changing nature of today's retail climate, the Progressive Preschool retail awards are carefully designed to recognise those which have made a positive impact upon the preschool sector over the last 12 months.

Initial entries in the retailer award categories were the result of nominations put forward from suppliers, distributors, wholesalers and agents, who were keen to recognise the professionalism, business acumen and customer service which has been seen throughout the last year.

These entries were then validated by a discussion panel of industry retail experts at the Progressive Preschool offices in London on the morning of Thursday 23 August 2018. The nominated retailers in each category were discussed and considered before an open voting process was held to decide the finalists and eventual winners.

Lively discussions and differing opinions made for an interesting morning which ensured the process maintained total integrity and truly considered each retailers' approach and achievements over the last year.

Top inset & left: The Validation

The Retail Validation Panel The Validation Panel for the 2018 retail award categories included a number of top level industry executives, with experience spanning the entire preschool retailing spectrum. The panel, chaired by PPS' Rob Willis and Jacqui Parr (neither of whom had a vote), were: Katie Ball (BBC Worldwide), Kim Bown (Misirli), Tom Crompton (Blues Clothing), Donna Davies (Nickelodeon), Dean Greasley (TDP), Tom Roe (DHX), Katie Rollings (Entertainment One), Mark Slater-Hyndman (Alpha Animation), Greg Stanton (Skip Hop), Fred Wolff (IMC) and Hashim Yilmaz (Summer Infant).

Panel for the 2018 retail award categories saw a number of top-level industry executives exchanging lively opinions about the current retail climate.

JUDGING THE MARKETING AWARD Effective marketing campaigns and engaging social media partnerships are an increasingly important part of modern retail and the marketing award recognises those companies, brands and campaigns which have made a real difference within the preschool sector over the last 12 months.

The Best Preschool Marketing and Communication Campaign award is carefully designed to recognise any kind of marketing activity which has been created in the last 12 months for a preschool product or service. This includes (but is not limited to) TV advertising, PR campaigns, outdoor events, experiential activities, promotions, sponsorship, online campaigns and social media initiatives.

The final shortlist was decided by a panel of independent industry and marketing experts who came together at the Progressive Preschool London offices on Thursday 13 September to debate the merits of all nominated campaigns.

The discussions considered clear measurable objectives such as effectiveness, commitment to preschool product and retail support.

“The debate was passionate with no clear winner from the outset,” said Richard Pink, marketing guru and owner of Pink Key Marketing, who chairs the judging panel. “After a couple of highly productive hours a winner emerged, which, bearing in mind how close the initial marking was, turned out to be a favourite of everyone in the room.”

He continued; “They admired its creativity and particularly how integrated it was. They thought it went the extra mile in its execution and had excellent results which just tipped it about the rest of the entries.”

Right: The 2018 validation panel for the Progressive Preschool Marketing Award were (l-r): Amber Steventon (Azaria PR), Katie Rollings (eOne Group), Christine Scippo (Kaleidoscope Communications), Richard Pink (chairman) (Pink Key Consulting), Paul Godwin (PCG Consultants) and Barbara Robinson (Hasbro).

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Character Clothing specialists www.cooneenbydesign.com

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Best Supermarket Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Aldi

Asda

Lidl

Morrisons

Sainsbury’s

Tesco

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Best Multiple Retailer of Preschool Products Sponsored by

Misirli

creating essentials with flair

Criteria: Nominees could be UK-based retailers with five or more stores, selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

The Entertainer

JoJo Maman Bébé

Kids Stuff Toys

Mamas and Papas

Mothercare

Smyths Toys

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The Home of Classic Characters

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Best Mixed Category Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based retailers specialising in other areas but also selling preschool product including nursery, toy, apparel and gift.

These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Argos

B&M Stores

Boots

Home Bargains

Marks & Spencer

Wilko

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Best Department Store Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based department stores selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Bentalls of Kingston

Debenhams

Harrods

Jarrolds

John Lewis

Selfridges

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Celebrating

100

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1918 -2018

A heartfelt thankyou from all here at Aykroyds to our retail & licensing colleagues for your continued support

Here’s to the next 100 years!

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Best Online Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based online retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Amazon.co.uk

Argos.co.uk

Character.com

Kidly.co.uk

SmythsToys.com

Very.co.uk

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Congratulations to this year's finalists!

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Contact us for further information 01392 281927 | ukcustomerservices@tomy.com | www.tomy.com

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Best Preschool Retail Initiative Sponsored by Criteria: Nominees could be UK-based retailers selling preschool product that has undertaken an activity or series of activities to promote the preschool market. These awards are for a retailer's speciďŹ c initiative or its overall approach over the last year.

FINALISTS

The Entertainer

Mothercare

for its Saturday morning quiet hour

for its Gift A Bundle scheme

Natural Baby Shower

Sainsbury’s

Tesco

Toymaster

for its The Very Hungry Caterpillar promotion

for its infant My Little Pony launch campaign

for its dedicated preschool window

for its new parenting destination The Hub

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Best Independent Nursery Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling nursery product. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Adorable Tots,

Baby & Co,

Baby Lurve,

Rochdale

Bristol

Market Harborough

Bump Start Baby Shop,

Huggle,

The Baby Barn Pram & Nursery Centre,

Milton Keynes

London

Rugby

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Best Independent Apparel Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool clothing and accessories. These awards are for retailers' approach and achievements in the preschool market over the last year. by design

FINALISTS Little Marshans,

Little Roos,

London

Cambridge

Park Life Kids,

The Leveret,

Winchester

Amersham

Treehouse Childrenswear,

Little Monsters of Eccleshall, Stafford

Edinburgh

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Best Independent Toy Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling toys and other play product. These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Giddy Goat Toys,

Retford Toymaster,

Starlings Toymaster,

Didsbury

East Retford

Dereham

The Toy Box,

Toyville Shop,

Whirligig Toys,

Saffron Walden

Bristol

Tunbridge Wells

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Great wheels for little people

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Best Independent Giftware Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool gift product.

These awards are for retailers' approach and achievements in the preschool market over the last year.

FINALISTS

Armadillo Toys, Leeds

My Small World Toy Store,

Piccola, Brentwood

Bath

PJ & The Hare,

QT Toys & Games,

The Nursery Shop,

Burgess Hill

Wandsworth

Abingdon-On-Thames

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Best Preschool Apparel and Accessories Range Sponsored by

brands

Criteria: Open to all apparel and accessories aimed at 0-5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up as well as accessories as bibs, changing bags, swimwear aids. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Gruffalo nightwear for Debenhams from Aykroyds & Sons

Winnie the Pooh babywear for Nutmeg

Following Water collection from Little Green Radicals

from Blues Clothing

That’s Not My… range for Mothercare

Mermaid and spaceman rainwear

PJ Masks nightwear range

from Powell Craft

from TDP Textiles

from Paul Dennicci

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HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd. BBC logo ™ & © BBC 1996.

A big Duggee hug for all of the finalists from

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Best Preschool Toy Range Sponsored by Criteria: Open to all toys and games aimed at 0 – 5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Fit and Fun range

First Years range

from Chicco

from Fiesta Crafts

Unicorn and giraffe Happy Hopperz from Hippychick

Magical unicorn carriage

Peppa Pig puzzle and games

from Little Tikes

from Ravensburger

Moonlite starter kit, gift pack and story reel from Spin Master – GUND

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Home of

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Evaluation and accreditation from the UK’s leading site on play and child development

Get your products straight into the hands of your target market, via the Good Toy Zone and Events Programme

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Best Preschool STEM Range Sponsored by

Home of

Criteria: Open to all technology-based, developmental or STEM product aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

EDUSHAPE Sensory and STEM range

123 Build It from Learning Resources

Look and Find jigsaws from Orchard Toys

from Halilit

Fat Brain Toys range Toomies bath range Touch & Learn from TOMY from The Green Board Activity Desk Game Co.

from VTech Electronics

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Reach O ver

1.5

Best Selling Pre-school Magazines

MILLIO

CHILDR

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No.1* Children’s Magazine

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Compilation

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Congratulations to all the finalists!

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Best Preschool Reading or Writing Range Sponsored by Criteria: Open to all tbooks, comics and greeting cards aimed at 0-5 year olds.

To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Pop-Up Peekaboo!

Bing Books

Tiny Town range

from DK

from Harper Collins Children’s Books

from Imagine That Publishing

The New Baby by Lisa Stickley

Roald Dahl’s 123 and Roald Dahl’s Opposites

Hats of Faith

from Pavilion Books

from Shade7 Publishing

from Penguin Random House Children’s

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Winning means seeing and being part of the bigger picture ...

“

When I need to push myself, I think of all those nicely polished trophies waiting to be lifted up by the winner — and how that winner might be me.

—Maria Sharapova Proudly supporting the British nursery industry and sponsors of the Progressive Preschool Awards

”

Congratulations to all finalists and winners

See you in Harrogate!

Sunday 24th - Tuesday 26th March 2019 www.nurseryfair.com Tel: 01902 880906 / 882280 PPS Awards Catalogue Advert 2018 - draft.indd 1 38_PPS Awards Brochure 2018.indd 1

Email: adrian@nurseryfair.com 24/10/2018 17:04:28 26/10/2018 15:54

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Best Preschool Home or Furniture Range Sponsored by Criteria: Open to all bedding, furniture, lighting and home décor products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Pixie nightlight range

Owl story cot liner

Multiply 6-in-1

from Breathable Baby

from Joie

Purflo – Keep Me Close breathable crib

Petit Collage growth charts

from Beaba

Little Stars moses basket set from Moba

from Wild + Wolf

from WHL Europe

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© 2018 Disney Enterprises, Inc. All rights reserved. © 2018 Disney/Pixar. All rights reserved. © 2018 DreamWorks Animation LLC. All Rights Reserved. © 2018 Viacom International Inc. All Rights Reserved. Nickelodeon, and all related titles, logos and characters are trademarks of Viacom International Inc. © 2018 Spin Master PAW Productions Inc. All Rights Reserved. © MGA Entertainment, Inc. L.O.L. SURPRISE! © 2018 MARVEL. All rights reserved. © 2018 The LEGO Group. © 2018 MARVEL. © 2018 Viacom International Inc. All Rights Reserved. © 2018 Disney. © 2018 Nickelodeon. © Topps Europe Limited, 2018. All rights reserved.

Call: +44 (0)1626 337736 • Email: books@centumbooksltd.co.uk

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Best Preschool Gift Range Sponsored by Criteria: Open to all giftware products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS Sophie La girafe sophisticated collection

Flora the animated bunny

Taf Toys North Pole collection

from Enesco

from Halilit

Petilou range

Lamaze range

from Le Toy Van

from TOMY

from 1 Two Kids

Janod wooden toys collection from Juratoys

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Best Preschool Mobility Range Sponsored by Criteria: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Quail by EGG

Eezy S Twist

Traverze stroller

from BabyStyle UK

from Cybex

from Diono

i-Level car seat

ABC Salsa 4

Team modular system

from Joie

from Obaby

from Peg Perego

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Best Preschool Essentials Range Sponsored by Criteria: Open to all feeding, sleeping, travel and other essential products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Flippa dining booster

Pop-in reusable nappy range

Travelnest from Babymoov

from Close

from Apramo

Travel accessories range from LittleLife

For Little Adventures travel collection

Grobath range from The Gro Company

from Silvercloud Trading

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The Innovation Award Sponsored by Criteria: This special award is for one speciďŹ c item of any discipline that show outstanding innovation in its design or technical function. To qualify all products entered must have launched at retail in the UK between 8 July 2017 and 7 July 2018.

FINALISTS

Nutribaby

Baby Hug 4-in-1

Itsy Blitz

from Babymoov

from Chicco

from Itsy Products

Olala Trio night lights

Pura Stainless infant bottle pink swirl

Rockit

from Olala Boutique

from Rockit

from Pura Kiki

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#MadeOfSeattle Congratulations to all awards finalists and winners. visit uk.diono.com

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Best Wholesaler or Distributor Award Sponsored by Criteria: Open to all distributors and wholesalers of infant and preschool product, operating in the UK. Companies must be successfully trading, and are entered based on excellence in product selection, marketing, retail support, distribution potential, customer care and online activity.

FINALISTS

AB Gee

bébélephant

Baby Brands Direct

Cheeky Rascals

Hippychick

Kayes of Cardiff

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Best Preschool Marketing and Communication Campaign Sponsored by Criteria: The campaign can cover any kind of marketing communication including TV advertising, PR campaign, promotion, sponsorship or other initiative for any preschool product or service. It must have appeared in the UK market during the period between 8 July 2017 and 7 July 2018.

FINALISTS

Barnardo’s Big Toddle with Teletubbies

Maxi-Cosi’s Peppa Pig's Muddy AxissFix Air Launch Puddles Walk with eOne

Potty Training Academy’s Ditch the Nappies

Twirlywoos and RSPB's Big Schools’ Birdwatch

Weaning Week collaboration from Media Snug

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Outstanding Achievement Award Sponsored by Criteria: The outstanding achievement award is open to all individuals in the preschool sector, be they retail, supplier, licensing or otherwise. Nominations were sought by way of recommendation, based on individual achievement, knowledge and performance in the preschool industry.

WHO WILL BE THE WINNER FOR 2018?

2017 winner Eric White

2015 winner

2016 winner

Barbara Robinson

Christine Nicholls

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© 2018 Viacom. Shimmer and Shine, Sunny Day, Top Wing PAW PATROL © 2018 Spin Master PAW Productions Inc. All Rights Reserved. ©2018 Viacom International Inc.

WISHING BEST OF LUCK TO ALL THE FINALISTS!

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Good Luck!

Proud sponsors of The Preschool Awards.

Printers of The Preschool Awards Brochure and designers and printers of Progressive Preschool Magazine

Based in London, Method UK is a bespoke design, reprographics and print company which specialises in producing and managing all manner of wonderful projects 020 7691 0922

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