Toy Fair achieves highest re-booking rate in many years

Toy Fair – which is celebrating its 70th anniversary in 2024 – has attained its highest rebooking rate in many years with more than 90% of the exhibition space being re-sold to returning exhibitors.

In addition, the show has also received more than 60 new applications, some from companies returning after a period of absence, some brand new.

Exhibitors looking to repeat a successful 2023 showing earlier this year include the likes of Golden Bear Toys,

Vivid Goliath, LEGO, Ty, Hasbro UK, Orchard Toys, Zapf Creation, Basic Fun! and Character Options among others.

Toy Fair will return to London’s Olympia from 23-25 January 2024 across the Grand and National Halls (including both galleries), with the entire ground floor and popular Greenhouse area for smaller companies already sold out.

“We are blown away by the support and loyalty the show continues to receive from its returning exhibitors,” commented Majen

Immink, BTHA’s head of Toy Fair. “It’s incredible to achieve such a high rate of re-bookings especially in the current climate, which reaffirms the value and importance the industry places on the fair. We continue to work hard to maintain the event’s relevance and hugely appreciate and acknowledge this ongoing support notably as we reflect back on the success of the past 70 years of Toy Fair.”

Majen continued: “With many new applicants still to allocate and

For the second year, JoJo Maman Bébé is running its Helping Hands initiative, supporting local community projects in the UK and Ireland.

Registered charities, not for profit organisations and local community projects are being encourage to apply (until 15 August) for a chance to win £10,000. Entries will be shortlisted by the nursery brand’s board of directors, with six winners then selected by public vote.

The winning community projects will be announced in September.

Previous winners of the initiative include grassroots social enterprise, It Takes A Village; community centre, café and library, THE HUB; Creative Minds, which helps to improve the mental health and wellbeing of children, adults and young people who have suffered trauma; and The Little Ted Foundation, which provides grants and getaways to families across the UK with seriously ill children and bereaved families who have sadly lost a child.

“Connection with our communities has always been at the heart of JoJo,” commented Gwynn Milligan, ceo at JoJo Maman Bébé. "Chosen by our customers, our community grants will provide much-needed funds to key local initiatives and not-for-profits to help deliver or improve a project that supports the community we are a part of.”

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“The team very much looks forward to welcoming the industry back in January and celebrating the show’s 70th year by creating some nostalgic moments whilst also eager to witness the many incredible new products launching at the show and throughout 2024.” considerable ongoing enquiries, we are working with the venue throughout the redevelopments with regards to possible expansion of the show’s footprint in order to accommodate the growing appetite for space.

With the countdown to Harrogate International Nursery Fair in October continuing apace, the show organiser is urging both exhibitors and visitors to confirm the logistics of their trips, including accommodation.

"Harrogate is a beautiful North Yorkshire town and a popular tourist destination too,” commented Adrian Sneyd, show organiser. “With so many people attending Harrogate International Nursery Fair, both exhibitors and visitors, hotels and guest houses could be booked to capacity, so the earlier people reserve their accommodation the better."

Nursery Fair has teamed up with Mice Concierge (miceconciergeme.com/nurs23) which has secured rooms in the town's major hotels from as little as £109 per night. This includes Doubletree by Hilton Majestic, Crowne Plaza, The Crown, The Harrogate Inn, The Yorkshire and The Old Swan (to name a few). It can also offer preferential rates at venues such as Rudding Park and The Grafton.

Visitors attending the show – which runs from 15-17 October - are also being reminded to ensure they register for the event as soon as possible to ensure they receive regular newsletters with show and exhibitor information, plus details of special show offers.

Companies still considering exhibiting are encouraged to apply as soon as possible to avoid missing out. Apply online at www.toyfair. co.uk. For exhibitor and sponsorship enquiries, please contact Rebecca@ btha.co.uk or phone 020 7701 7271. Visitor registration will open in early October.

For companies wishing to exhibit at the show, some space remains in Hall Q. Email Adrian on adrian@ nurseryfair.com for further details.

Below:

Harrogate International Nursery Fair.

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