Retailer in Numbers

“The Little Dutch range remains our number one best selling brand. Customers tend to buy a few items to match from each collection for their growing babies such as the Ocean collection to the more recent Little Goose, Sailors Bay and Butterflies and Flowers collections. Their wooden toys are also very popular, in particular the coffee machine and toaster.”

Above: Denise’s son, Victor rigorously tests all the products on the site.

OLD AND NEW FRIENDS

“Little Dutch, Le Toy Van, Tenderleaf Toys, Mushie, Elvie and Sleepytroll are the first few brands we partnered with. We have recently worked with more brands including Eco Rascals, Scoot and Ride, Banwood, Petites Pommes, Larisa & Pumpkin and Connetix Tiles, as we understand that little tots have different needs at different phases of their development.”

Above: The team prides itself on a high standard of service and quality. Above: The hero product for Tots of Crown is the Little Dutch Baby Rosa Set.

TOTS OF CROWN

IN NUMBERS

Online retailer Tots of Crown has been trading for two years, run by mother of one, Denise, with a little help from her son, Victor. The retailer is keen to provide a wide range of products for both toddlers and mums, while providing the best possible customer service.

Above: The Larisa and Pumpkin range is new to the retailer and includes ball pits. Above right: One of Tots of Crown’s customers, Mina, with a Le Toy Van pram.

• “It’s just me and my son – my little tester. If it’s not good enough for him, it’s not good enough for any other tots.” • “The average spend is £40 per customer.” • “Our last delivery was seven boxes.” • “Our warehouse is about the size of two double bedrooms. We share with other businesses to help with our storage and orders, so we can focus on growing the business.”

SHOP LOCAL

“There has been an increase of small business supporters, but as a small business, we are also trying our best to keep ourselves competitive. We can’t expect people to support us if it is going to cost them more, however it is easier said than done. However we do have some really nice and regular customers who are our loyal supporters, so we are really grateful for them.”

GOING SOCIAL

“The majority of businesses these days use social media one way or another as people spend more and more time on it in their day to day life, these are the channels we need to ensure we can keep up to reach more audiences. We try our best to include more real-life content from ourselves using them, from our customers and brand ambassadors to offer reality use of our products.”

UP

ON THE WAY

“Lots of parents are into Scandinavian style and natural colour products currently.”

“Bright and colourful products are losing popularity, though there is still a small market for them.” ON THE WAY OUT

MY HERO!

“Looking back at the analytics since we started trading, our top hero product is the Little Dutch Baby Rosa Set. It is a cute cuddly little doll Rosa in a dress, it comes with a sleeping/carrying basket, bonnet, dummy, milk bottle and blanket.”

Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk