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Licensing Source Book Europe - Autumn 2018

Page 221

14-15_Hasbro Vault_2017.qxp_NEW LSB 2008 GRID 12/09/2018 17:24 Page 5

HASBRO VAULT

STRETCH ARMSTRONG Summer 2016 saw the successful relaunch of one of the world’s most classic toys, STRETCH ARMSTRONG by Character Options. STRETCH proves the old saying ‘what’s old is new again’ right, picking up the Best New Toy Award at the 2016 London Toy Fair.

MR POTATO HEAD Launched in 1952, MR POTATO HEAD has sold millions of toys around the world. A celebrity in his own right, he has gone on to appear in Pixar's Toy Story franchise (along with Mrs Potato Head) and was inducted into the Toy Hall of Fame in the year 2000.

Almost unchanged since its original edition, TWISTER is guaranteed to make any party or games night a hilariously fun time!

JEM AND THE HOLOGRAMS

Brought to life as an animated series by Hasbro and Marvel Productions in 1985, JEM AND THE HOLOGRAMS has remained a firm favourite of Gen X and Y ever since.

POUND PUPPIES

In 1985 POUND PUPPIES were introduced to the US market and named top new toy for that year. By 1986 POUND PUPPIES were the top new toy in the world selling millions of units. In 2019 POUND PUPPIES are back with Sambro International Ltd being appointed as master toy partner. 'We are proud to have been appointed master toy partner by Hasbro. POUND PUPPIES is one of the most iconic brands of recent history and we are excited to bring it back' said Grant Gie Commercial Director at Sambro International. The range will be supported by heavy weight marketing throughout 2019, including TV, digital and social.

GLOWORM In 1983 GLOWORM hit shelves and every child wanted one, and every accommodating parent searched for one. The brand’s significance as a pop culture icon is apparent; in 2011, Time magazine named GLOWORM one of its ‘All Time 100 Greatest Toys’.

The familiar ‘buzz’ of OPERATION can bring on a nostalgic wave of joy. Launched in 1965, OPERATION is still a firm favourite of young and old alike.


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Licensing Source Book Europe - Autumn 2018 by Max Publishing: Print, Digital Media + Events (London) - Issuu