Progressive Housewares December 2023

November/December 2023

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WELCOME

EDITOR’S COMMENT November N embe /De /December 2023

Inset: November saw a slight dip in footfall in the UK, according to the British Retail Consortium.

A

s I write this, we’re heading into the last month of the year, the weather has turned and Christmas is beginning to feel all the more real.

When calling to speak to indies for this issue’s shelf portrait, many were too busy on the shop floor to be able to chat, which I’m hoping is a positive sign that the slight dip in footfall for November is beginning to right itself and that consumers are able to push ahead with Christmas shopping and supporting their local high street.

What was also heartening to hear from the retailers we spoke to, was that the shoplifting epidemic being widely reported in the media of late, has not had too much of an effect on housewares independents and cookshops. Most said they hadn’t seen an increase in recent months and haven’t been too badly affected by it.

Perhaps those independent retailers tend to be, on the whole, in smaller towns, meaning that they are a little more protected from wider issues. Many spoke of a strong community in their area, which is helpful in fighting crime.

We were fortunate enough to carve out some time from the busy schedule of Excellence in Housewares finalist, Housing

Units, for this issue. We found out how the team managed to buck the trend over the past few years, delivering record sales in their 75th year of trading in 2022, as well as how trade has been so far in 2023 as the cost-of-living crisis continues.

One sector which has proved robust during the economic pressures, is SDA, and our market focus finds out how suppliers have diversified their offering to meet consumer needs during this time. We also find out how housewares suppliers are working towards more sustainable offerings and how this topic is becoming increasingly important to consumers and retailers alike when selecting products across all sectors.

By the time I write again, we’ll be full steam ahead with exciting Ambiente preparations, and we can’t wait to see what’s in store for the year ahead at the show.

In the meantime, we would like to take this opportunity to wish you all a very merry Christmas, and a happy, healthy and prosperous New Year.

Kaie Robes-Mas Editor

Max Publishing Ltd, United House North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.progressivehousewares.co.uk www.max-publishing.co.uk www.housewaresnews.net Subscriptions Subscribe online at Max-Subscriptions.net While every effort has been made to ensure the accuracy of the information in Progressive Housewares, the publisher cannot accept any responsibility for errors or omissions.

ISSN 2515-7493

@Prog_Housewares

MEET THE TEAM

editor KATIE ROBERTS-MASON

group editor SAMANTHA LOVEDAY

editorial director JAKKI BROWN

editorial contributor SUE MARKS

publishing director ROB WILLIS

creative director MARK GRAYSON

advertising manager JOHN BARRY

katierm@max-publishing.co.uk

saml@max-publishing.co.uk

jakkib@max-publishing.co.uk

sue@suemarks.co.uk

robw@max-publishing.co.uk

markg@max-publishing.co.uk

johnb@max-publishing.co.uk

PROGRESSIVE

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HOUSEWARES

Designed to love THE ORIGINAL Food fans around the world love our WÜSTHOF Classic’s iconic shape and know they can rely on our impeccable craftsmanship. From the very beginning, our focus has been on designing the ultimate blades, using only the best quality materials. Then. Now. And into the future.

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CONTENTS

WHAT’S

INSIDE 7-15 News

17

BHETA news

20

19

BIRA news

20

Brand profile: Barista & Co

32

07

28

21

Holly Wilson’s from the frontline

22-23

Food for thought

24-25

Market focus: SDA

28-29

Retail face-to-face: Housing Units

32-34

Market focus: Sustainability

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39

24

Shelf portrait: Cookmate Worcester

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PROGRESSIVE

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HOUSEWARES

Get ready for an enjoyable baking experience with our kitchenware picks From novice to expert bakers, our range of kitchenware has got you covered. From meal prep to outdoor cooking, we’ve got you covered for all your baking adventures.

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NEWS TOP STORY

Ambiente Dining continues to grow The dining section of Ambiente will grow again in 2024, occupying the entire western section of Frankfurt exhibition grounds.

The range of products in the table segment is also increasing in the global sourcing section in Halls 10.2 and 11.1. To create more space in the halls for exhibitors, fringe programme presentations have been moved to the foyers.

Thomas Kastl, director of Ambiente Dining, commented: “The registration level in the Dining segment is great – the western area is overbooked in terms of space.

For example, in 2024, many (crystal) glass manufacturers are back at Ambiente and the glass industry in general returned.

“We are delighted about many returnees and exciting new exhibitors in all product groups. The big brands – the big players in the industry – are there.”

On 10 hall levels, the dining area offers networking with a focus on HoReCa, as the leading platform for restauranteurs and hospitality decision makers. With hotelier’s day, Ambiente is now dedicating a whole day of the fair with a fringe programme, to these groups.

Ambiente Dining 2024 is offering strong brands. In the Cook & Cut segment (Hall 8), exhibitors such as Franz Güde, Hurom, Kuhn Rikon, Novissa, Schulte Ufer, Severin and TVS will exhibit again. In Modern Kitchen & Baking (Halls 9.0 and 9.1), companies like Fackelmann, Joseph Joseph, Mayer Group, Städter and T&G Woodware will be exhibiting again.

For the Clean Home & Storage Solutions and Top Deals & Collections product areas (Halls 9.2 and 9.3), companies such as JJA and Keeeper have registered. Big names such as BHS Tabletop, RAK Porcelain, Steelite and Villery & Boch and Zwiesel Kristallglas will be exhibiting in HoReCa Hall 11.

Visitors can also look forward to Table & Table Select (Halls 12.0 and 12.1) with new exhibitor Gers van Well and returning exhibitors Bormioli Luigi, Narumi, Noritake, RCR, Rosenthal, Royal Tableware and Seltmann.

Style Sisters turn to kitchen and tableware Lisle Licensing has announced a partnership for the Style Sisters with Captivate Brands. The four-year collaboration marks the duo’s entry into the kitchen and tableware sector, bringing together the style expertise of Charlotte and Gemma, with Captivate Brands’ commitment to quality, style and value.

The range is set to launch in autumn 2024 and spans tableware to cookware and bakeware essentials, waste disposal, utility accessories, and even pet products and gifts.

The Style Sisters have gained widespread acclaim for their sense of design and talent for creating tablescapes for their clients. With this partnership, they are poised to share their unique vision and practical expertise with a broader audience.

Inset: The Style Sisters, Becky Sherwood commercial and retail manager at Lisle Licensing, said: "2023 has seen an incredible Charlotte and Gemma uplift with product launches from the Style Sisters, across home fragrance, home textiles, storage with Captivate Brands solutions as well as paint and wall coverings. Their unique blend of style and practicality has engaged md, Kevin McKay. both the licensing industry and consumers. This latest partnership takes them into another new area within today’s homes."

Captivate Brands, with its in-house team of designers, takes pride in crafting products that are both desirable and durable. All of its products are proudly designed in Britain, and its commitment to quality aligns with the girls' vision for their new range. Together, they are passionate about solving kitchen-related challenges and bringing innovative solutions to homes across the country.

Charlotte and Gemma, the Style Sisters, commented: “Through our collaboration with Captivate Brands, we're turning the ordinary into the extraordinary, creating not just beautiful aesthetics, but also functional and captivating solutions for every corner of your home. Join us on this exciting journey, where style meets substance in the most delightful way."

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NEWS TOP STORY

Inset: Hyve Group has welcome Jackson Szabo and Soraya Gadelrab to its team.

Spring Fair and Autumn Fair strengthens team Hyve Group has appointed two new members to its team – Jackson Szabo as portfolio director for Spring Fair and Autumn Fair, and Soraya Gadelrab as the event director to strengthen and revitalise the leadership team.

Nicola Meadows, divisional managing director for the retail, manufacturing and engineering division, said: “We’re thrilled to introduce our two new leaders Jackson Szabo and Soraya Gadelrab who are joining our team. Their fresh perspectives and wealth of experience will undoubtedly invigorate our sector. Bringing together years of experience with a track record of innovation and success, these talented individuals will propel the team forward setting new standards within our industry.

“Jackson and Soraya are brimming with exciting ideas that will inspire. Their vision and creativity will shape our future endeavours, fostering growth and excellence. With their arrival, we’re embarking on an exciting chapter; together, driving positive change and achieving remarkable results.”

Jackson added: “I’m absolutely delighted to be joining Spring Fair and Autumn Fair, brands that are aspirational for anyone in the UK events industry. Spring Fair and Autumn Fair exist to serve the retail industry – an industry fuelled by Britain’s entrepreneurs, bellwethers and creative minds and I very much look forward to working with this incredible community to ensure that the shows do everything they can to drive value to retailers and suppliers alike.”

Soraya commented: “I’m incredibly excited to be joining the team at Spring Fair & Autumn Fair.

I look forward to working with this passionate team to drive forward these heritage events, ensuring we evolve them to reflect the everchanging retail sector which we serve.”

IHA announces 2023 Global Honorees for gia Top Window Awards The Inspired Home Show and the International Housewares Association, the global sponsors and organisers of the IHA Global Innovation Awards (gia) programme, have announced the Global Honorees for the gia Top Window Awards.

The Global Honorees are: Small company category - Elsasser-Peter, Switzerland Large company category - Culinarium, Spain Derek Miller, IHA president and ceo, Inset: The winning windows from Culinarium and Elsasser-Peter. commented: “The International Housewares Association is very proud to have honored the very best in home and housewares retailing through the gia Awards for over 20 years. The most recent gia Top Window Awards competition had entries from 11 countries, and it is incredibly encouraging to see the creativity and passion that retailers are placing into their window displays.

“We look forward to hosting the two gia Top Window Award winners at The Inspired Home Show in Chicago, along with more than 30 additional retailers who have won other gia country-level competitions.”

The gia Top Window Award is a special award programme under the gia umbrella. The competition is structured on a two-tier level, national and global. Co-sponsoring the country specific gia Top Window programmes with IHA are housewares trade publications worldwide, including Progressive Housewares and Housewaresnews.net, which sponsor gia programmes in their respective countries, nominating the best windows for the global competition.

The global jury, consisting of the four gia expert jurors – Anne Kong, Scott Kohno, Henrik Peter Reisby Nielsen and Wolfgang Gruschwitz – evaluated home and housewares windows from around the world, based on originality and creativity (theme, concept, special effects); merchandise presentation; execution and technical aspects (lighting, attention to detail, signage, copy) The two Global Honorees of 2023 will be invited to The Inspired Home Show 2024 in Chicago and will be honoured at an awards dinner on Sunday 17 March, with the other gia winners of 2023-24.

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NEWS

Tefal and Jamie Oliver launch new baking range The Jamie Oliver by Tefal baking range features six products, including a 12-Hole Muffin Tin, Tart Tin, Springform Cake Tin in 20cm and 26cm, Baking Tray and Cookie Sheet.

Each piece has a non-stick coating, meaning bakes are Above: To celebrate the released easily and the products are easy to launch, Jamie has shared some clean by hand or in the dishwasher. All of his favourite baking recipes. products are aluminised carbon steel, in a boreal blue tone to add a pop of colour to the kitchen.

Stefan Kaczmarczyk, marketing manager for Tefal Cookware, commented: “We’ve seen baking become more and more popular over the last few years. It peaked during the pandemic with banana bread and sourdough searches going through the roof, but the baking boom shows no signs of slowing down.

“We are proud to be celebrating 20 years of Tefal and Jamie Oliver this year, so what better time than now to launch our first baking collection? We’re really proud of this range as it’s useful, fun and unique; and the perfect addition to any budding Star Baker’s kitchen.”

Jamie Oliver added: “You’re gonna have so much fun baking with my new range. From springform cake tins and baking trays to cookie sheets and muffin tins, this super-reliable, easy-to-clean collection is the baking kit you need in your kitchen. Let’s get inspired, and let’s get baking.”

ReBorn features on BBC News BBC News visited the Wiltshire-based ReBorn factory recently to report on the innovative manufacturing of the new, sustainable homewares range.

The ReBorn team welcomed Dave Harvey from the BBC to the factory, who interviewed ReBorn ceo and founder, Brian Walmsley, and Above: The feature aired on the BBC Points West regional news section. factory manager, Rob Stringer, and filmed the process of creating the items, including everything from the original industrial waste used, through to finished homewares products.

Brian Walmsley commented: “Of particular interest to the BBC was the story of successful, local manufacturing in the UK – combined with a strong sustainability ethos. Key to that is the principle of circular design – whereby products are designed from their very inception to be repairable and recyclable at end of life, all within a closed loop. The team are all excited to see the report on BBC this week.”

TOP STORY

Vinod launches in the UK and EU market

Above: Vinod cookware is now available in the UK via its new website.

Vinod Cookware, a renowned Indian brand of kitchenware, has announced its official entry into the UK with the launch of its website.

The expansion reflects Vinod Cookware’s commitment to delivering quality kitchen essentials to a global audience while retaining its deep-rooted Indian heritage.

Vinod boasts over 60 years of research-based expertise, experience and innovation in kitchenware manufacturing.

The UK website – www.vinodcookware.uk - has been developed with a strong focus on user experience. Drawing inspiration from the Indian website, the new site incorporates tailored enhancements and functionalities to cater to UK and EU customers.

Sunil Agarwhal, director of Vinod Cookware, commented: “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally.

“Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience.”

Vinod cookware is now available in the UK via its new website.

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NEWS TOP STORY

Tower’s SmartStart to feature in TV campaign Tower has announced an ambitious TV campaign to build on the success of its SmartStart cookware collection.

The new campaign will showcase SmartStart in a £1 million investment in its autumn and winter marketing campaigns. The TV commercial, which aired throughout November and will air again in February as part of the run up to Pancake Day, shows consumers how SmartStart cookware can take the guess work out of cooking.

Rod Burrows, marketing director at RKW, commented: “It’s an exciting time at Tower. We’ve just made one of our most significant investments in marketing to date and we urge retailers to order stock ready for the campaign launch.

“We are continually investing in the Tower brand to strengthen its position as a key consumer brand in the UK and on a global scale.”

Within the campaign, Tower will showcase all the benefits of cooking while using SmartStart with a particular focus on the red tick technology.

Gino D’Acampo extends Asda kitchenware collection Inset: The new The Italian chef is collection includes introducing new lines an air fryer for £65. to his existing George at Asda range, offering an accomplished kitchenware collection to households everywhere.

The new collection includes utensils and small appliances, crockery, aprons and ovenware, starting at £3.

Crafted with an Italian touch, Gino’s collection features a saucepan set at £65, an air fryer at £65, a fast-boil kettle at £27 and a four-slice toaster for £34. All available in a palette of muted shades, which compliment Gino’s new glazed earthenware dinner sets.

With a wide selection of utensils, oven trays, casserole dishes and a stylish wooden salt and pepper shaker set at £14, the range covers an array of everyday essentials.

Gino commented: “I’ve really enjoyed bringing this collection to life and I cannot wait to see it being used in homes across the country. I’ve created all you need to cook everything from a quick snack to the finest meal; and it’s super affordable too.”

Gino’s first drop for George Home exceeded all expectations, with sales doubling projections.

James Johnson, cookware buying manager at Asda, commented: “We’re delighted by the popularity of the collection so far. Gino resonates with our customer and his stylish designs are exactly what George Home shoppers are looking for, we’re extremely pleased with the result and look forward to seeing it fly off the shelves.”

Above: The campaign ran throughout November and will air again in February.

Gastroback boosts sustainability with new partnership Gastroback has expanded its partnership with re-work specialist, MCR Services, to reduce waste and improve sustainability.

Staff will undergo training at Gastroback’s Hollenstedt HQ, allowing the team to refurbish any imported appliances which fail to meet its exacting standards.

Above: MCR’s move to MCR Services is also growing its capabilities as a appliance refurbishment returns centre, with staff inspecting and grading underlines a dedication to sustainably responsible returned appliances based on functionality and business practices. condition. Rather than being discarded for recycling, such appliances will be refurbished wherever possible and sold at reduced rates or B-grade items.

Since Gastroback’s UK launch in 2020, MCR Services has played a crucial role by fitting 13 amp plugs and PAT testing imported appliances.

Marcus Lux, head of export and business development at Gastroback, commented: “As a responsible business we are investing in additional training in order to reduce waste and further improve sustainability by ensuring any appliances that are returned can be reused and have a long and productive lifecycle.

“Gastroback has a strong relationship with MCR and I’m pleased it is able to play an expanded role in supporting the growth of our brand here in the UK.”

Below: Figmint is the first owned brand in the category from Target.

New kitchenware brand helps boost Q3 sales at Target For the third quarter, ending 28 October, 2023, US retailer, Target posted sales of $25.4 billion, a fall from $26.52 billion in Q3 2022.

Net income for the period increased 36% to $971 billion. Despite the fall in sales, the results exceeded analyst expectations, thanks to purchases of a new kitchenware brand, as well as autumn fashion and accessories, which all improved the discretionary category compared to Q2.

The new private label kitchenware brand is called Figmint and is the first owned brand in the category from Target. The collection comprises of 250 items from cookware to bakeware, chopping boards and SDA. Prices range from $3 and over half of the range is under $10.

Figmint launched in September and Target’s evp and chief merchandising officer, Jill Sando, commented: “What I love about Figmint is that this brand meets so many different guest needs. It’s beautiful design at amazing prices. From product to packaging, the collection makes the kitchen more accessible to every home cook.”

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HOUSEWARES

BRING JOY TO THE TABLE WITH

FOR TRADE ENQUIRIES PLEASE CONTACT IAN HUMM, HEAD OF BRAND SALES ON +44 (0) 116 344 0035 OR SALES@PURETABLETOP.COM 00_HW Nov Dec 2023.indd 1

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NEWS TOP STORY

Villeroy & Boch names Gabi Schupp as new ceo Effective from 1 January 2024, the Villeroy & Boch Supervisory Board has appointed Gabi Schupp as the company’s new ceo. Gabi will take over the role from Frank Goring. In addition the contract of cfo for Dr Markus Warncke has been extended.

Andreas Schmid, chairman of the supervisory board, commented: “I am very happy that by appointing Gabi Schupp, we have a highly successful and skilled manager Above: Gabi has repositioned the dining from within our own ranks to take on this & lifestyle division over the last five years. great responsibility.

“She has many years of wide-ranging experience leading global brands and managing complex M&A processes, which means she has what it takes to continue the growth trajectory launched by Frank Goring and bring the integration of Ideal Standard to a successful conclusion. The supervisory board has no doubt that Gabi Schupp, together with the management board and all employees, will lead Villeroy and Boch to continued future success.”

For five years, Gabi and her team have strategically repositioned the dining & lifestyle division at Villeroy & Boch, putting it on a sound, sustainable ground, structurally and commercially. This has included a realignment of the marketing, sales and supply chain strategies. As a result, sales and revenue have risen significantly despite the challenging environment.

Current ceo Frank Goring’s contract ends on 31 December, 2023, after which he will continue to be available in an advisory capacity.

Andreas added: “We owe a great debt of gratitude to Frank Goring, after 26 years with the company. Since 2007, he has put his heart and soul into leading the business through internationalisation and digitalisation processes, taking Villeroy & Boch to new levels in terms of revenue.”

In addition the supervisory board has extended Dr Markus Warncke’s contract as cfo for a further three years from 1 January 2024.

Strix joins King Charles’ birthday celebrations Strix has been named as a publishing partner for an exclusive book and event to commemorate His Majesty the King’s 75th birthday. Following its involvement in activities to celebrate the late Queen’s Above: Strix was invited to Jubilee in 2022, Strix was invited to once again support His Majesty the King’s support the royal celebration.

75th birthday celebrations.

The book – His Majesty at 75: The Leadership Below: Mark Bartlett. and Vision of King Charles III – launched at Claridge’s in central London on 14 November. Produced in the year of His Majesty’s coronation, the hardback book has been written by The New York Times bestselling author, Robert Jobson, and features the photography of royal photographer, Arthur Edwards MBE. Charting the King’s life from birth, through his role as the Prince of Wales, to his accession and coronation as King, the book reflects on the ideas and issues he has championed along the way.

The album features a double page interview with Strix ceo, Mark Bartlett, discussing the history of the business, its growth, innovations and commitment to producing sustainable products.

The company also had a presence at the Claridge’s event, which was attended by Mark, as well as Harry Kyriacou, cco and md consumer goods, with a stand displaying its products with demos.

Mark commented: “As a company with a rich history in innovation and a strong record and commitment to sustainable manufacturing and products, we are honoured to have been invited to support the celebrations for His Majesty The King’s 75th birthday and to be part of the event at Claridge’s.”

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The Rainy Day Trust outlines 2024 plans and how you can help

Rainy Day ceo, Bryan Clover sets out the charity’s plans, and how you can support it for the coming year.

The first six months of 2024 are going to be critical for businesses and charities alike. Inflation may well be easing but the effects of the last year or so will continue to be felt well into next year and beyond.

I’m running out of adjectives to describe the application rate for help – ‘flood’ seems to be about right. The charity is facing a massive tension between falling income and rising demand.

So this is where you come in. In September 2022, the Rainy Day Trust Board said we wouldn’t turn people away when they needed us, and demand for our help is running at triple historic levels. That need must be met, which in turn means it needs to be funded. We have been chewing into reserves to cover the shortfall, but that is a finite pool to dip.

Your colleagues call on us day in and day out. You will never know who has called us because we keep it confidential; a central pillar of what we do. But rest assured we are helping them nonetheless.

So next year, we need your help. I’d like to come and have a discussion about how we can work together to better support your teams and how you can help us.

Many of you are already business partners or donate stock for which we are immensely grateful. But many aren’t. There are dozens of ways you can help.

Some of you will know in the summer I was diagnosed with coronary heart disease and told to take things easy until further investigation. In 2024, I turn 60 and I have done a number of endurance hikes and ultras. 2024 has to be something bigger despite the medical issues…

Next year I am planning the ‘Proclaimers’ Hike‘ – 500 miles and 500 more. I plan to hike 1,000 miles and would love to have so many corporate sponsors that the flag I carry won’t be big enough. I steadfastly refuse to allow a bit of calcification on my arteries stop me from working to support the families that need the Rainy Day Trust. Will you be there to help? Will your business get involved and support this challenge?

I know we aren’t a massive national charity, but we can help every single person in your organisation in some way and no other charity can say that.

For potential fundraising partnerships, contact Bryan on bryan@rainydaytrust.org.uk or call 07939 541289 To contact the Charity for support, call 0800 915 4627 or email via the RDT website https://www.rainydaytrust.org.uk/contact-us/ HOUSEWARES

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Polti joins BHETA Steam cleaning and laundry company, Polti, has joined BHETA. Founded in Italy in the late 70s, Polti now supplies the UK market with environmentally friendly cleaning, sanitising, and ironing products which do not require the use of chemicals.

Using the power of steam, Polti products are aimed at both the home and Above: Polti’s products commercial environments and include steam mops, irons, and vacuum cleaning use the power of steam for chemical products. Capable of full disinfection including the elimination of bed bugs, the free cleaning options. range offers protection and safety for people and surfaces – chemical-free.

Seema Grantham, BHETA’s sector manager for housewares said: “I am delighted to welcome Polti to BHETA. It is a top quality small domestic electrical brand with superb innovation and environmental credentials. I am sure the Polti team’s knowledge will bring a great deal to the table.”

BHETA welcomes Selling Interactions as business service provider Consultancy firm, Selling Interactions, has joined BHETA as a business service provider. The company was set up in 2010 to focus on sales best practice and to help clients improve their sales organisations.

Selling Interactions, which will be providing a tailored course for BHETA members in 2024, specialises in screening sales via specific research journals, sales research organisations, sales consulting and training providers, client programmes and partner sales programmes to catalogue and categorise sales best practice.

Modules include: · Commercial excellence diagnostic · Commercial excellence health check · Pipeline analysis · Create your sales DNA · Sales organisation improvement programme · Sales enablement - sales strategy operationalised · Covid-19 resource · B2B virtual · Key account strategy · Selling to procurement · Psychology of influence The company can offer access to over 1,000 research papers and insights from over 200 client sales improvement projects in addition to free analysis products, alongside the paid for modules above. The principle is access to evidence-based, non-biased, holistic approaches to developing sales organisation.

Beam becomes BHETA member Brand management and distribution business, Beam, has joined BHETA. The company focuses on premium brands within the SDA, air treatment and floorcare categories.

Founded in 1985, Beam works with Bissell, Blueair, Cuisinart and DeLonghi, selling through a network of retailers, including specialist online outlets, electrical multiples, department stores, independents and select channels directly and through buying groups.

Seema Grantham, sector manager for housewares at BHETA, commented: “Beam works with some excellent brands in the housewares sector and provides a highly professional service. I look forward to welcoming the team to future BHETA events.”

Above: Beam works with a range of brands including Cuisinart.

Q4 Housewares update scheduled for December BHETA’s marketing director, Steve Richardson, returns on 15 December, 2023 to update members on category and retailer performances in the housewares sector this year.

The presentations will cover: l Government ONS retail sales figures by channel by month l GlobalData category growth rates l GlobalData forecasts l Latest retailer updates from all companies in our sector l Google trends data on how customers are searching in our categories Following the 35 minute presentation, attendees will have the opportunity to pose questions to Steve.

For any queries please contact member services on info@bheta.co.uk.

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Above: Sally Gordon joins BHETA’s member services team.

BHETA expands member services team BHETA has appointed Sally Gordon to its member services team to focus on member relationships and recruitment, and member services delivery. Sally’s role will be alongside similar responsibilities supporting exhibitors and the project delivery team for the BHETA-owned Exclusively Show.

Sally will liaise with suppliers, retailers and business service providers across all the categories showcased at Exclusively, namely housewares, SDA and gift, as well as BHETA’s wider portfolio of brands.

She will be based at BHETA HQ in Birmingham.

Sally has over 10 years of office management and project support experience, most recently in chartered accountancy working for the NHS. Sally commented: “The home and garden sector has seen a step change in consumer interest in recent times, so this is a great opportunity to work with the team supporting member businesses.

BHETA’s Exclusively Show is also an exciting and vibrant event, so I am really looking forward to involvement in that too.”

Will Jones, coo at BHETA, added: “Member services is one of the key parts of BHETA’s offer, alongside market data, lobbying and retailer networking, so I’m delighted that Sally is joining the team ready to help members realise opportunities and find a collective approach to current challenges.”

Create a living space so inviting, they won’t want to leave.

Scan to register. springfair.com

wxy.

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Maximising Christmas sales This month Andrew Goodacre, ceo of BIRA, speaks about the importance of retailers focusing on the golden quarter and maximising every platform to their advantage.

As we enter the festive season, there's a palpable sense of anticipation among retailers, especially in the wake of the unique challenges we've faced recently.

As the ceo of BIRA, I want to emphasise the importance of understanding customer behaviour and putting in strategies now to make the most of the increased footfall during this pivotal trading period, known as the golden quarter. Reflecting on the challenges that independent retailers have overcome in the past, from economic problems, the cost-of-living crisis, to volatile interest rates, it's clear that we are a resilient bunch. Despite the prevailing narrative, there remains ample scope for indie retailers to shine.

Something that I always highlight to our indies is that ‘timing is key’. It's essential to know that the likelihood of customers engaging in later shopping sprees is high. To capitalise on this trend, I advise doubling down on communication efforts, leveraging shop windows and social media to showcase enticing offerings and unique products.

While some of you may have opted out of Black Friday, we can use alternative promotional Above: BIRA encourages retailers to engage strategies to spark conversations and drive foot traffic. tried and tested methods throughout Undoubtedly, December demands a sharp focus on retailing skills, requiring retailers to revisit tried-and-tested December to entice Christmas footfall. methods that have previously proven successful. Engaging social media content, targeted email campaigns, and captivating storefront displays are all essential components of a winning retail strategy. By enhancing the overall shopping experience through exceptional service and an inviting store environment, retailers can foster lasting customer loyalty and bolster their business.

I remain optimistic, extending my best wishes to high street retailers for a prosperous and joyous festive season and wish you all a heartfelt season's greeting.

I also want to add, we are underlining our collective hope for a robust and thriving festive season for independent retailers across the country.

This festive season, let's unlock the potential of the golden quarter and celebrate the enduring spirit of the high street.

Andrew Goodacre, ceo, Bira (British Independent Retailers' Association)

BIRA welcomes the Government’s investment in UK towns BIRA has commended the UK Government’s commitment to the revitalisation of left-behind towns.

Prime Minister, Rishi Sunak’s announcement outlined the allocation of £20 million endowment-style funds to 55 towns, distributed over a period of 10 years. This significant funding initiative, known as the ‘Long-term Plan for Towns’, empowers communities to regain control, enabling them to make decisions that best serve the interests of their residents.

Above: Rishi Sunak has announced the The investment is intended to address various priorities, allocation of £20 including the rejuvenation of high streets, the combatting of million in funds to 55 towns throughout anti-social behaviour, the enhancement of transport networks, the UK. and the overall growth of the local economy.

The long-term plan offers the opportunity for selected towns to develop their own comprehensive plans, backed by a dedicated Towns Board. This UK-wide approach spans across 55 towns, including seven in Scotland and four in Wales.

Andrew Goodacre, ceo of BIRA, commented: “We wholeheartedly welcome the allocation of funds aimed at enhancing towns throughout the United Kingdom. The management and development of local areas are of paramount importance to the retail industry. It is crucial to recognise that independent retail establishments serve as the lifeblood of thriving towns and high streets.

“While we applaud this funding initiative, it is essential that we maintain the safety and accessibility of our high streets. We hope this funding will be utilised to create town centres that remain easily accessible to all, including those who rely on personal vehicles.

“The injection of funds into left-behind towns under the ‘Long-term Plan for Towns’ marks a substantial step toward rejuvenating local economies and reinvigorating community spirits. BIRA looks forward to witnessing the positive impact of this investment on towns across the UK.”

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BIRA says inflation figures are encouraging BIRA has said that recent BRC-Nielsen Shop Price Index figures show promise for struggling retailers.

The report showed that shop price annual inflation decelerated further to 5.2% in October, down from 6.2% in September, and below the three-month average rate of Above: Non-food 6.1%. Shop price growth is at its lowest inflation fell to 3.4% in since August 2022.

October, down from 4.4% in September.

Non-food inflation fell to 3.4% in October, down from 4.4% in September, and below the three-month average of 4.2%. Inflation is at its lowest since September 2022.

Food inflation decelerated to 8.8% in October, down from 9.9% in September, below the three-month average of 10.1% and its sixth consecutive deceleration.

Andrew Goodacre, BIRA ceo, said: “These inflation figures are encouraging and they show that retailers are doing their bit in keeping prices low. They also show a lack of demand on the high street with retailers already discounting heavily in this ‘golden quarter’. I hope that the figures encourage the Bank of England to hold interest rates again. This should increase consumer confidence and encourage expenditure on the high streets without any risk of inflation increasing as a result.”

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00-00 Barista & Co.qxp_Grid 05/12/2023 10:27 Page 1

COMPANY PROFILE: BARISTA & CO

HUB OF ACTIVITY

Inset: Barista & Co works with multinational companies for customised products, such as providing Alpro with branded milk pitchers.

Below left: The Barista & Co Hubs are based around a simple quiz to determine the consumer’s coffee preference.

Barista & Co has placed a focus on retail marketing and building partnerships over the past year, as well as preparing new product launches ahead of 2024 trade shows. PH catches up with co-founder James Gray to find out more.

Inset: There are five geographically exclusive Hubs, with six more in the pipeline.

T

o work on its continuing mission to Ultimately it's about trying to drive educate consumers about coffee, five customers to the event who are geographically exclusive Barista & Co engaged with the brand, who enjoy Hubs have been created around the UK in coffee, who want to learn and ultimately specialist retailers. Another six are in the are more likely to purchase on the day.” pipeline for next year, with one more James is so passionate about the Hubs confirmed for a department store. and customers getting the right product, Co-founder, James Gray expands: “The hubs that he would rather a customer went in are based around the fact and bought in this way, than that 51% of people buy the even buying directly from the wrong coffee maker. If you Barista & Co website. “The Education is also on the cards for retailers ask somebody how they like probability of the customer at the upcoming trade shows. The company their coffee, the first getting the product that's right for will have a large presence at Ambiente and descriptor will be around them is higher if they can see it.

Exclusively later in the year and is scaling strength. So that's what So we've been trying to be a bit down its presence at speciality shows like we've based this guide on. more creative with marketing and the London Coffee Festival.

“We have three tiers - low engaging with customers, rather James comments: “We want to educate strength, mid-tier and high than just pushing a product.” mainstream customers at the shows on how strength coffee makers. And Barista & Co will support all its easy it is to have a really strong coffee we have a quiz in store. retail partners to convey that portfolio in 53cm of retail space, and that's Consumers scan a QR code, answer four message of education. James says: all our guide takes up. And I think it's about questions, and it tells them which of the five “Whether you are one looking at what's products is right for them. of our partners as a important to that Coffee lovers “The logic is that hub or buy retailer. Space Barista & Co has a specific target audience. James outlines: “You have three very different customers we want our is always Barista & Co Hubs product from us in coffee. You've got one who knows nothing customer base to as a standard important, l Fenwick, Newcastle about it and occasionally has a cup of coffee. l Fenwick, Brent Cross ensure that they're stockist, we still and happy You've got the second one, who is what I would l Fenwick, Kingston classify as a coffee lover - really enjoys a cup of in the 49% getting it want to try and customers. l De Gruchy, Jersey coffee, but doesn't know a great deal about it and right. And ultimately, l Bakers and Larners, Holt educate you to Reviews are wants some level of education. And then you've got the third one, who we would probably classify we want to increase ensure your absolutely critical as the coffee geeks. We are ourselves probably that figure and it's built around education. customer's getting the now when we coffee geeks, but we do not target them.

“We target the coffee lovers. And it's about trying Basically retailers take a full range of the five right product. So, we look at social to be inclusive and bring more people in.” products and we provide installation and will happily give you proof. Launching fixturing, training and support.” point of sale and at the show will Retailers are then supported with Barista & training on the phone. We will do all be a new technology in a coffee press; the Co live events. James continues: “For the live those things if the focus of your business is recently launched coffee grinder, and a new events, we partner with the retailer to do to put the right product in the hands of sustainable product.” social media marketing eight weeks before. your customer.”

Find out more at Ambiente, Hall 9, A39.

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21 FTFL HOLLY WILSON.qxp_Layout 1 05/12/2023 11:31 Page 1

Holly Wilson’s

From The Frontline

s n a l p s a m t s i r h C

Below: The new colour for Richard Dare really makes the shop stand out.

Christmas is here and I can’t believe it. Due to my tardy ordering, stock is still absolutely flooding in, with more to come. Luckily I have got a decent amount of staff in Prep now so we have enough hands to cover getting the stock onto the shop floor as speedily as possible.

I

also have a new supervisor starting.

The last one did not work out unfortunately and it’s taken me quite a lot more interviewing and doing trials to find someone who was the right fit, but I’m hoping that I’ve done it this time and she will be staying for the long haul. It’s not an ideal time to be recruiting - hence being so behind with Christmas stock. It’s also not the perfect time to be training staff, but there is nothing like doing a ton of deliveries to get to the know the stock and where it lives.

Fatima, however, is down a part timer but as always is more organised than me at Richard Dare, so has her stock in already neatly stacked waiting in the stock room.

We do need a new member of staff over there though, so she is recruiting. Staffing must be the biggest headache of running a business and it never seems to get any easier.

Inset: Holly’s Christmas stock is coming in thick and fast at PREP.

On an upside for Richard Dare though, after a couple of delays due to weather, the shop front has finally been painted. It needed a fair amount of work, but our painters were amazing, and the shop looks brilliant. We’ve had so many compliments. We wanted a brighter colour to stand out a little more and bring some life to the shop front. So we chose a warm terracotta. However, when we tried the tester it was a bright pumpkin orange, so we chickened out and went through a fair amount of testers that were all wrong before we ran out of time.

However at the eleventh hour we tried a new tester and it was the closest we had got to being the correct shade of terracotta - warm and full but not too orange, yet not too brown and insipid. What we have ended up with is potentially a brighter shade than we had planned but our customers love it and it really stands out and is a refreshing change, so we’re happy. It photographs as a completely different colour though so have a look at the photo, but bear in mind it doesn’t really look like that.

We are also preparing for our Christmas events. The businesses of Primrose Hill have clubbed together to fund our Christmas lights as last year we didn’t have any and the street looked sad without them.

Primrose Hill is so pretty and the epitome of ‘London’, so to add lights at this time of year is the icing on the cake.

We are also having our annual Christmas event in Stokey. This year we have teamed up with the Winter Toy Appeal that has been running for the last 10 years. So on 9 December we are using our Halloween trail model and having a Christmas trail.

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All participating businesses have either reused the stars we made last year for our Christmas event or made new star wands which will be displayed in our windows.

There is then a map and families must follow the map and at each stop they will get a sticker.

We will all also have a box for toy donations. The appeal receives requests from schools, councils, charities and children’s centres and last year we managed to provide gifts for 5,000 children for Christmas which they wouldn’t have otherwise received. It’s another way that we as businesses can give back to the community that supports us, and we are thrilled to be a part of it.

So onwards with Christmas. Trade feels okay. It’s not kicked off yet, but I think the unseasonable weather has played a part in people just not feeling Christmassy enough yet. The turn in weather at the end of November should hopefully kick start it. We then have Small Business Saturday and a pay weekend, so I am hoping for a bumper weekend for the first weekend of December.

And I will hopefully have a lot more stock in store.

Keeping everything crossed for a wonderful Christmas run up for everyone.

Merry Christmas.

Holly Wilson is the owner of two North London cookshops: PREP in Stoke Newington and Richard Dare in Primrose Hill.

22-23 FFT.qxp_Grid 05/12/2023 16:26 Page 1

FOOD FOR THOUGHT

In October, the government bought together retailers and police to set out measures to tackle the rise in shoplifting, catch more offenders and keep retail workers safe. Progressive Housewares finds out how the increase in retail theft is affecting indies in the housewares sector.

SURGE IN SHOPLIFTING? * The new initiative, called Pegasus, is a business and policing partnership, backed by major retailers including John Lewis, M&S, Primark and several more, as well as the Home Office, who have collectively pledged to provide over £840,000 to get the initiative off the ground. * PH asked independent cookshops and retailers in the housewares space if they had experienced a rise in the incidences of theft, whether they report crimes to the police, and if they have implemented any extra measures to protect themselves from shoplifting.

Christopher VaughanRoberts, owner, Peppercorn Cookware Specialists “We haven’t been targeted yet. We’re not on the high street, we are tucked around the corner a little, but we’re not way out of the way, people find us quite easily. Most people do have to drive to us so we don’t get a huge amount of passing trade, and parking is always a problem, so they would have to walk down the street to us.

“The rate overall is quite low here, one local shop owner said they had been targeted, but just a minor item, not as a target where people are coming in specifically for that.

“We are all fairly small independents and we all know the people who are round and about, and when a total stranger who looks innocuous comes, the message gets passed on and others will tell us to keep an eye on that person.

“So I don’t know if this is what’s being seen in our industry or if it’s just where we are, but luckily it’s not a problem here.”

Nick Hayward, co-owner, The Lighthouse Cookshop “Generally speaking in Ringwood, I think we get off fairly lightly, but for the first time in a very, very long time, we did have issues with it over this last summer.

It was just an unexplained blip really, and I don’t really have any thoughts as to why that was. It happened whilst I wasn’t here and of course it’s very annoying, but generally speaking, day to day, we don’t have a huge issue with it thankfully. But I’m sure that’s different in other parts of the country.

“It was one major incident in the summer. If someone’s going to do it, there’s very little you can do to stop it. I didn’t report it to the police, I don’t tend to. I did in the early days, if it happened, but, I hope I’m not speaking out of turn, but for the amount of money we’re talking about, it probably wouldn’t be of much interest, except that it helps to build a picture perhaps of what’s happening. But from my point of view, that takes time and I haven’t really got much spare time, so you just have to put it behind you and get on with what you’re doing.

“I consider that we’re very fortunate that it isn’t an issue. Certainly Ringwood has a very strong community feel to it, and the majority of our customers, I know, and I’m here the majority of the time, so I build that relationship with them.”

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22-23 FFT.qxp_Grid 05/12/2023 16:27 Page 2

FOOD FOR THOUGHT

Jim Davies, store manager, Phillip Morris “Certain departments of our store have been identified by us as a target for frequent shoplifting. Toys have often been a hot target, especially in the run up to Christmas sadly. We find smaller items such as hats and gloves in the clothing section are targeted and other easy-to-conceal items of clothing are often found to be a target too.

“We have seen a rise in shoplifting but I would say speaking to other retailers in our city we are not suffering as badly as larger chains and nationals.

“We report instances of shoplifting to the police when we have been able to identify the culprit, either by CCTV footage or by stopping them in the act. We have always found the police to be very responsive and

David Crossley, co-owner of Salamander cookshop

helpful with these matters and they have recovered stolen goods and returned them to us on several occasions.

“We have always had support from the police and are also part of a town radio system which we have been involved with for many years, this is invaluable as the information shared between local businesses allows us to be on the lookout for anyone who needs to be kept an eye on. Further support could come in the form of undercover police patrols and an increased uniformed police presence, but I am sure they have their own limitations with resources and so on.

“The extra measures we have taken internally include the addition of better CCTV systems and more cameras, we have invested in spider security tags to wrap around valuable goods and we have had to use security tags on much more stock as these have become such a target. Along with this we have aimed to have an increased staff presence in locations we feel are susceptible to shoplifting.”

“We haven't seen any increase as our EPOS checks would alert us, but from time to time shops in the town are targeted by groups who visit the town for the purpose of shoplifting.

“We take all the obvious precautions including a modern CCTV with monitors on the till and in the storeroom. We also have an alert system, walkie talkie links between shops etc and proactive staff training including the

introduction and use of an internal intercom/alert system between staff in the front of the shop and storeroom.

“We always report any incidents to the police and have been working with our BID and local police to modernise the old-fashioned way of recording incidents.

“However, we believe the best response is local police presence in the town who can respond quickly and that is something if prioritised could easily be improved.”

Tim Hart, accessories buyer, Housing Units “We've seen a slight increase in shoplifting in certain products. It also depends on where they're located but we're a destination store and we're not on the high street, so you don't get people walking past on the offchance, you've really got to drive here. So from that point of view we probably recognise most people we need to say cheerio to and we do it in a polite way, but we just suggest that they don't stay around. The staff are very good at that and I commend them for it.

“I wouldn't say it's a huge problem. At this time of year you probably see a slight increase anyway because you know, the Christmas period sees a lot of opportunists. But it's not anything that is of any major concern.

“Where we need to, we lock stuff down. We have things which are most vulnerable in glass cabinets, but that's a sales prevention, so we don't want to do that if we can avoid it. It's annoying when it happens, but it's not a massive amount and we haven't seen a huge increase.”

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24-25 SDA.qxp_Grid 05/12/2023 16:29 Page 1

MARKET FOCUS: SDA

As economic uncertainty continues, SDA suppliers have had to diversify their offering to meet consumer demand over recent years. PH finds out how the sector is faring and what’s affecting purchasing decisions in the current climate.

Inset: Bodum has seen an increase in sales of coffee grinders as consumers become more knowledgeable about coffee.

Below: Ariete’s new Digital Filter Drip Coffee Machine from Bluestem Group offers three aroma strength options and a 24hour programmable timer.

Below: RKW’s new Tower Elite Air Fryer range boasts multiple functions such as baking, crisping, grilling, steaming and more, and is also highly energy efficient.

Bottom: The GreenPan Thermolon Volt ceramic diamond-infused non-stick coating means it’s easier to make healthy meals as no oil is required to stop ingredients sticking.

A POWER OF GOOD A

cross all price points, all products and all suppliers, the one change that everyone has seen in consumer purchasing in the SDA sector since the beginning of the cost-of-living crisis, is that consumers are now making more considered purchases, looking for value for money products.

Marcus Lux, head of Gastroback UK, export and business development summarises this shift: “It’s still the case – and may well be for a while yet – that consumers are looking for value-formoney, with the current squeeze on spending, although there is talk that more

money will be spent this Christmas than last. But in general, consumers want to know their money is well-spent on products that are versatile and longlasting, as well as being easy to use.

“All Gastroback products carry a twoyear guarantee, many have multiple functions and all are bang on-trend. This is as true of our latest products as our existing ones.”

Duncan Singleton, trading director, UPGS, agrees: “Amidst the ongoing cost-of-living crisis, there is a continued focus on considered purchases and making your money stretch further. Consumers want to be sure that the product they choose to invest in is a perfect fit for their needs, and that it will last.”

Nicole Durham, marketing and design executive at Bluestem

Group, furthers: “The ongoing cost-ofliving adjustment has caused consumers to make more considered purchases than ever before; users are now more likely to invest more in higher quality products that will last longer and save them money over time.

Health concerns Another focus for consumers is health. Neil McIntosh, country manager UK & Ireland, The Cookware Company, explains: “As awareness of the health and environmental risks of PFAS in non-stick coatings grows, this will become a key decision-making driver in 2024. Widespread media coverage on the potential harm of PFAS is already leading more consumers to seek out healthier PFAS-free ceramic coated non-stick cookware and appliances.

“All of our small kitchen appliances – Omni Cooker, Contact Grill and Slow Cooker - benefit from the signature GreenPan Thermolon Volt – a PFAS-free, ceramic diamond-infused non-stick coating specially designed for the higher heat requirements of electrical appliances.”

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24-25 SDA.qxp_Grid 05/12/2023 16:29 Page 2

MARKET FOCUS: SDA

Inset: The Design Ice Cream Maker Advanced Control from Gastroback is an ice cream and yoghurt maker in one.

Far left: The Fuzion Dual Air Fryer features viewing windows, enabling the consumer to see exactly when their food is ready without opening the drawer and releasing heat.

Air fryers reign supreme Far from being a fad, the air fryer is continuing in popularity. Duncan says: “Air fryers continue to dominate the sector, with many consumers seeking to upgrade their existing model, looking for an energy efficient appliance that suits their everyday cooking needs and offers ultimate convenience.

“In line with this market trend, at Salter, we have invested in new air fryer technology, introducing multiple new and versatile developments across our range to ensure the consumer finds the perfect appliance to suit their needs. We have carefully catered to family lifestyles with our Fuzion Dual Air Fryer, which features a removeable drawer function for ultimate convenience and flexibility.”

Smart choice Smart homes are beginning to infiltrate the SDA category. James expands: “Over the past few years, we’ve witnessed smart appliances slowly integrating into the market. While this innovative feature has become more prevalent, it hasn’t reached all ranges in the SDA market yet.

“However, Swan released the first-ever Alexa kettle earlier this year, and we will be incorporating it into more of our brands and products going into 2024, as we expect to see this feature’s popularity grow.”

Nicole continues: “With consumers living busy lives, they are more concerned than ever about streamlining their home and ensuring that things run as smoothly and efficiently as possible. Smart products like those in Igenix’s Smart Home Range are a great way of automating everyday processes and having a greater degree of control over them if desired.”

saving appliances are still at the forefront of our product development, and as the sector is holding strong, it will continue to be a key focus for us gong forward.”

Sachin Bagga, director of Sabichi, expands: “Within the SDA sector, key trends include a focus on sustainability and innovative design, both of which are primary focuses at Haden Appliances. Consumers Inset: For the consumer with minimal countertop space, UPGS are increasingly has introduced DuoWave, which combines air fryer and microwave seeking eco-friendly modes for effortless cooking in an all-in-one appliance. appliances with The economic situation is also still driving energy efficient features. sales of energy efficient appliances. James “At Haden, we recognise this shift and Barton, Tower SDA category director, at believe in using only what you need. Our RKW, says: “The biggest driving force water windows feature a cup marking to we’ve seen to change the consumers’ ensure that mindset is the rising cost-of-living, this has water will caused a shift to more mindful purchases.

We are seeing families now seeking multifunctional appliances that not only serve various purposes, but also contribute to energy savings. Therefore there’s a trend of upgrading to larger capacity or higher spec models with enhanced functionalities across the SDA market.

“For Tower and consumers, energy “Because product longevity is becoming a key factor, product warranties and guarantees are extremely desirable and expected in some product categories.

Igenix and Statesman both offer two-year parts and labour guarantees upon registration.”

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Below: The Cookware Company has new launches coming in autumn 2024 to the GreenPan and GreenChef ranges, including a single and double air fryer, contact grill, 3-in-1 sandwich maker, and gourmet grill.

not be wasted which enables no more than the exact amount of energy to be consumed.

Additionally, we provide spare filters to help extend the life expectancy of our kettles.”

With the demand for energy saving SDA strong, some firms have expanded in the area. Gareth Till, country manager UK, Bodum, outlines: “Although we are best-known historically for our coffee and tea products, we have also successfully developed other SDA categories including air fryers, toasters and kettles and these continue to be popular with consumers. Within coffee itself, a stand-out product area is coffee grinders, as consumers grow increasingly sophisticated and want to grind beans to produce different coffees at home. They also make nice gifts.”

Inset: Sabichi has recently launched the Starbeck collection in black and white.

The glossy, modern finish is found on a rapid boil kettle and two slice toaster.

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NEW 28-29 Housing Units.qxp_Grid 11/12/2023 12:24 Page 1

RETAILER FOCUS: HOUSING UNITS

Having celebrated its 75th anniversary and record sales in 2022, Oldham-based Housing Units was named as a finalist in the Best Department Store – Independent category at this year’s Excellence in Housewares Awards.

PH sits down with marketing manager, Amanda Hastie, and accessories buyer, Tim Hart, to find out more about the business.

Inset: Housing Units is based in Failsworth in Manchester.

FULL HOUSE H ousing Units began life as a builder’s merchant, before diversifying into the home department store it is today. Accessories buyer, Tim Hart explains the transition: “Originally, they had a shop selling wood chips and a shop selling fireplaces and a shop selling screws or whatever, and all these different units were linked together.

“That's where the name came from. And even though it doesn’t apply and hasn't for about 30 years, it’s what we’re now known as, so we want to keep the same name. We only went into furniture probably 30 years ago and that's when it started to evolve.

“The change started more with housewares and knickknacks and the owners soon realised there was a big market for ‘this other stuff', so it grew from there.

Inset: Housing Units offers a range of brands at different price points in the housewares department.

Left: Tim Hart, accessories buyer, Housing Units,

Housewares has always been a factor in the business from very early on and then Christmas and areas like that have started small and the next thing we know, we're doing a full-blown department on it.”

While many retailers shut up shop completely over lockdown, Housing Units was able to use the time to invest in its online presence. And the work paid off.

2022 saw a 42% increase in sales to £35.5 million. Tim comments: “Last year we had the internet working strongly and we paid for it. We got behind it and put our PROGRESSIVE

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money where our mouth is.

“This year is slightly different. We have been hit by the cost-of-living crisis but it's meeting expectations this year. It's not anywhere we didn't think we were going to be.”

Marketing manager, Amanda Hastie, adds: “2023 is probably more indicative of the retail landscape. Whereas last year

NEW 28-29 Housing Units.qxp_Grid 11/12/2023 12:24 Page 2

RETAILER FOCUS: HOUSING UNITS and the year before absolutely weren't – they bucked the trend. You didn't have the same level of competition because people hadn't got the stock. And then when the price of containers rose, there was a lot of companies out there who were not in a position to be able to meet those inflated costs. So we were in a strong position.”

While the cost-of-living has had an impact, housewares has remained robust.

Tim comments: “I think things are a bit tighter than they were. But the advantage of this year has been that we're selling some premium brands. The price really Inset: Sales of tableware doesn't enter into it if somebody wants and glassware are strong heading into the that particular kettle or toaster or Christmas period.

Below: Le Creuset has whatever. Le Creuset as an example, been a phenomenal has been a phenomenal success for us, success for Housing Units. which I wasn't really expecting, so it's difficult to say.” furniture or Amanda furthers: “Housewares has what the quality probably not been impacted quite as much will be like.” because it's not a high-ticket purchase. If Even with a strong bricks somebody is looking to improve a room, and mortar presence, the team they're perhaps purchasing a new kettle has seen a change in consumer habits and toaster, rather than the big-ticket item over recent years. they need, like a dining table and chairs.”

Amanda outlines: “What Housing Units also places a huge focus on we've seen from the customer service. Amanda says: “The past couple of years is comments we get are that the staff are less footfall, but the knowledgeable, helpful, not pushy, and are people that do come, do able to give customers all the information tend to purchase. to make their purchasing decision.

Whereas before Covid “And while we know that housewares is a there was a lot of little more impulse-led, there's also the people just coming for a element of customers wondering ‘Which day out.” knives are best for me?' Or 'Which pans Historically events were would be best?', or 'I want something I can a good footfall driver add to that's not going to be gone in a and brand awareness month’s time’. piece for the housewares department, and turned its attention to other channels.

“So it is that process we focus on to make Housing Units welcomed a resident chef Amanda expands: “We do email, digital, sure customers return and we're their every month for demonstrations. But social channels. We do have a nice destination store for those items.” demand has petered out post-Covid. Tim network of home influencers and some Online transactions currently make up explains: “Since Covid, because footfall's celebrity figures.” around one fifth of total sales. Reaching a patchy, you never know what you going to Looking ahead to 2024, the team will be on wider audience online brings challenges get from one day to the next. We recently the lookout for new product lines. Tim tells however, as Amanda outlines: “The had another chef in and the footfall on that us: “We're looking for more alternative challenge for us comes on that national day was rubbish. So, we tend to steer away products that other people don't sell to level where people aren't familiar with the of late for that reason.” offer exclusivity where we can. As buyers, brand, and we only have one store. That's As a result, the marketing team has we're going out to the European trade fairs. where we have to put a lot A lot of buyers don't, but we do of work into that brand and have done for many years.

Far and wide awareness piece and Sometimes you're going to come The investment in online, as well as the strong reputation of Housing Units has getting that trust element. back with nothing, but other allowed the business to spread its customer base far outside the Greater Manchester catchment. Amanda enthuses: “It's interesting to see now that our Because people have a times you come back with some business is not just this area. It's quite widespread.” scepticism these days. great stuff. You've got to be Tim adds: “Online definitely helps spread the net. But I think it's beyond that as well. We have a lot of people who grew up in this area, moved to London or There are so many things different. If you try to do the wherever and still come back up here to do their home furnishing shopping. Our online where you just don't same, Amazon wins. So you vans are often going down to London and beyond - we go all over the place.” know if you’ll receive the can't do that.”

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1: Gastroback espresso machines

New

Gastroback has a range of new products launching including two smaller Espresso machines, perfect for more compact living households. The Design Espresso Piccolo Pro M offers espresso, cappuccino and latte macchiato at the touch of a button. It also features a removeable milk container which froths all types of milk and milk alternatives. The sister product, the Design Espresso Piccolo Pro, features an integrated milk frothing nozzle rather than the container. All Gastroback products carry a two-year guarantee.

Gastroback E: marcus.lux@gastroback.de W: www.gastroback.co.uk

Products Small Domestic Appliances

2: Gastroback 2-in-1 ice cream and yoghurt maker Getting geared up for summer, Gastroback has launched a 2-in-1 ice cream maker and yoghurt maker, the Design Ice Cream Machine Advanced Control.

Thanks to the efficient yet quiet 180W cooling compressor, the temperature can drop to -30°C in just a few minutes making it immediately ready for up to 1.5l of ice cream per hour. There is an XL touch-screen on the front of the stainless steel product, with a transparent lid on the top and a refill flap for adding ingredients.

Gastroback E: marcus.lux@gastroback.de W: www.gastroback.co.uk

3: PIFCO Smooth Dry & Curl 2500W Hairdryer Experience salon-quality results at home with the PIFCO Smooth Dry & Curl 2500W Hairdryer. This powerful hairdryer features an ionic technology to help reduce frizz and flyaways for a super smooth finish. It offers three heat and two speed settings, along with a cool shot function, to suit your styling needs. The hairdryer's concentrator nozzle ensures precise drying and styling, while the included diffuser attachment is perfect for creating voluminous curls. PIFCO has been creating salon ready hair care products since the 1950s.

Sabichi E: thehomemakers@sabichi.co.uk W: www.pifco.com

4: bamix Swissline The bamix SwissLine handheld food processor is simple and elegant. Smaller and lighter than other blenders, it features a narrow neck design to ensure a comfortable hold. The lower speed setting is perfect for small portions and softer materials, while the higher speed can tackle tougher ingredients and larger batches thanks to the SwissLine’s 200w heavy duty motor.

The leg is made with chromated brass, which makes it strong, durable and heat resistant. The body has been crafted with PA6 safety rated nylon and is fully sealed. The bamix promise provides a lifetime guarantee for the bamix motor. 100% made in Switzerland, guaranteeing years of durability.

Burton McCall T: 0116 234 4611 E: sales@burton-mccall.com

5: LINE Electric Mills by Peugeot The signature aluminium textured markings of Peugeot’s Line mills elicit a touch of sophistication – making them so popular that the company has now added electric versions.

Single handed operation, with Peugeot’s unique grinding precision u’Select for fine or course grains, the elegant, high performance mills are easy to fill through the top cap and fully rechargeable with USB-C and a lithium-ion battery which doesn’t self-discharge.

Available in singles or DUOs. Burton McCall T: 0116 234 4611 E: sales@burton-mccall.com

6: Haden 2.5L Air Fryer Elevate your cooking game and enjoy healthier, flavourful meals with the Haden 2.5L Air Fryer. With a space saving compact design and 2.5 litre capacity, this kitchen appliance allows the cooking of crispy favourites without using excess oil and using less energy all at the same time. Precise temperature control and a 30-minute timer ensures perfectly cooked dishes every time. Cleaning is a breeze with the non-stick cooking basket, and the cool-touch handle guarantees safe operation.

Haden E: info@haden.com W: www.haden.com PROGRESSIVE

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1: 900W Digital Combination Microwave

New

Products

The 25 litre Digital Combination Microwave from Statesman offers everything you’d expect, plus more. The microwave offers 10 auto cooking programmes, including rice, spaghetti, and cake, as well as 11 power levels and up to 95-minute timer.

The grill function is ideal for cooking cheese on toast, plus it can be used to prepare kebabs, steak and chicken. This microwave also boasts convection oven power, offering the ability to roast and bake a variety of meals.

Bluestem Group W: www.bluestemgroup.com T: 01473 271272

Small Domestic Appliances

2: Digital Filter Coffee Machine Transform a kitchen into an Italian cafè bar with Ariete’s Digital Filter Coffee Machine. A clear LED touch screen display enables consumers to set the 24-hour digital timer, plus the machine offers three aroma settings to customise the flavour of the drink. The 1.5 litre tempered glass jug is large enough to make up to 15 cups, while the reusable, washable filter eliminates paper coffee filters.

Buestem Group W: www.bluestemgroup.com T: 01473 271272

3: Hamilton Beach 20L Retro Red Microwave Hamilton Beach is expanding its UK range with a chic retro microwave. Tailored for trendsetting consumers and urban dwellers, its sleek design combines with functionality — featuring eight cooking pre-sets, LED display, and 700W of power. The compact microwave is ideal for small spaces without compromising on style and function, meeting the demands of contemporary living.

EPE international.

W: www.epegroup.co.uk E: sales@epeinternational.com T: 0844 8008055

4: Salter Marino Collection With the new Marino collection from the wellestablished housewares brand, Salter, kitchen countertops are about to get a whole lot better dressed. Bringing a brand new colourway to the kitchen, Marino marries a steely shade of dark blue with metallic highlights in a stunning champagne colour, for a collection that delivers the new modern neutral Co-ordinate the countertop with products spanning across food preparation, cooking, and countertop. The range introduces an exciting new launch for Salter, the 20L Microwave Oven, which sits perfectly alongside a stylish 1.7L Kettle and family-friendly 4 Slice Toaster.

Ultimate Products E: Sales@upgs.com

5: Hamilton Beach CrispiFry 4.2L Digital Air Fryer Hamilton Beach CrispiFry 4.2L Digital Air Fryer meets the demands of modern families. Cooking is made easier and more cost-effective when using its five pre-sets, reducing energy bills, and saving time compared to conventional oven. With its hot air circulation technology and small 5ºC incremental steps, consumers can achieve precision in their cooking.

EPE international.

W: www.epegroup.co.uk E: sales@epeinternational.com T: 0844 8008055

6: Stylish New Water Filter Kettle from LAICA Household appliance and filtration brand LAICA has launched ISEO, a stylish new water filter kettle.

Available in both Anthracite and White, the Italian designed, glass-bodied 1.5 litre kettle, is powered

by Strix technology and uses LAICA’s bi-flux water filters, specially-formulated to create the besttasting tea and coffee by reducing chlorine and other impurities in tap water. It offers variable temperature settings to ensure hot drinks are served at the perfect temperature.

Strix E: sales.enquiries@strix.com

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FOCUS ON SUSTAINABILITY

Purchasing decisions throughout all sectors of housewares, for both retailers and consumers, continue to be heavily influenced by the sustainability credentials of both the product itself and the company manufacturing it.

Here, suppliers outline what they are doing to continuously improve in this area, as well as their latest sustainable launches.

GREEN HOUSES Inset: DKB’s Zyliss range follows its holistic approach to sustainability.

Below: The ultimate sustainable brand from Eddingtons is If You Care – a range of products promoting sustainability in kitchen consumables.

Inset: Whitby & Co has just launched a new Rise Food Box collection from Klean Kanteen – plastic free lunchboxes made from 90% postconsumer recycled 18/8 stainless steel.

S

ustainability is growing as a factor in consumer purchasing decisions across all industries. Housewares suppliers and retailers are seeing sustainable products continue to grow in popularity, making it something that is now at the heart of product development and a mainstay in decisions about manufacturing, materials, packaging, delivery and more.

Chris Gee, managing director of Peugeot explains: “We absolutely know that locally and sustainably made is what a huge number of consumers are looking for. It was one of the top three criteria for choosing a brand or product across FR, DE and GB in a recent global study.”

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findings. Ellie Wilcock, content manager, outlines: “Earlier in the year, we conducted some market research which has really helped us to make better, more informed choices when developing ranges. When browsing tableware, we found that – alongside a product’s aesthetics – consumers will carefully consider a product’s durability and sustainability credentials in their purchasing decisions.

“It was interesting to note that consumers considered a product’s durability a key factor in deciding whether it was ‘sustainable’. If they know it is of good quality and made to last, it removes the necessity to rebuy homewares in the near future.”

Richard Walker, managing director of Eddingtons agrees: “The movement in

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FOCUS ON SUSTAINABILITY

Inset: Fackelmann has produced a serving series using bioplastic made from residual materials.

Inset: Fackelmann’s HQ in Hersbruck is constantly expanding the use of solar panels on the company roofs.

consumer attitudes is having an effect. We viability, so it is part of our strategy. We can all see the effects of global warming need to find practical and good solutions and a week doesn’t seem to go by without to tackle the upcoming challenges due to, the effects of microplastics in the water for example, climate change. We want to cycle or food chain being highlighted in live up to our responsibility holistically and the news. be part of the global solution.

“We are seeing our customers from zero “To this end, we developed our ‘Future waste stores to high street supermarkets Starts at Home’ strategy in 2022 and give Inset: The embracing the the topic of sustainability Zyliss kitchen Inset: The Nature range from utensils have sustainability angle and the three guiding Peugeot features rejected mill bodies handles made which are put back into production from a wheat listing our products principles: Buy Better and sand blasted giving a unique straw material. texture and highlighting the grain. alongside own brand (products and materials); offering or known Role Model (people and Sorting the wheat from brands that can’t yet social affairs); and Nature the chaff meet sustainability First (environment and DKB has introduced Zyliss – a range of criteria.” resources).” kitchen utensils which follows the company’s Brian Walmsley, ceo Peugeot has a team holistic approach to sustainability. David Osborne, head of trade marketing EMEA, and founder of dedicated to outlines: “There is a range of 23 individual ReBorn, still sees sustainability. Chris says: tools and two set options, with handles made from a wheat straw material, reducing the use some way to go in “We have a core team of virgin plastics by up to 50%. In addition, we educating consumers: dedicated to improving have only used recycled and recyclable “Sustainability is our sustainability in every materials in the packaging.

“We have provided retailers with a point of sale critical to all our lives aspect of our package to promote the range’s sustainable and futures. However, manufacturing, message. This includes banners, strutcards and leaflets, all made from card or paper.” it can seem overwhelming or abstract to distribution and product use. Peugeot consumers – and certainly removed from knows they are putting back more than individual purchasing decisions and they take with PEFC certification brands to partner with. Phil Ellwood, dwarfed by immediate priorities around (European and similar to the well-known managing director explains: “Sustainability aesthetics, functionality or price.

FSC sustainability mark for wood).” is an important company ethos at Whitby “With ReBorn our goal has been to make Whitby & Co researches sustainable & Co. We look closely to partner with the messaging around brands that manufacture their sustainability both positive products in a sustainable way. and accessible, supported Brands such as Klean Kanteen who by storytelling around our use 90% post-consumer recycled local manufacturing and steel in products and are Climate fabulous displays in John Neutral Certified; and Light My Fire Lewis stores and online.” who use sustainably manufactured Sustainability is now bioplastics.” embedded in many Eddingtons has a similar approach, suppliers’ company ethos. as Richard outlines: “We represent Inset: One of Eddingtons’ most Simon Rees, head of sales brands that are at the forefront of sustainable recent launches is the Skoy UK at Fackelmann Brands championing sustainability within Scrub – a scratch UK outlines: “In the manner their business and product portfolio. free scrubber using recycled remnants of sustainability, we are Eddingtons was the first to launch from beach towels. talking about future Bees Wax Wrap, the sustainable PROGRESSIVE

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FOCUS ON SUSTAINABILITY alternative to cling film. We have worked with the certified B Corp, Full Circle, with a range of sustainable utility products including their zero waste line. We distribute Guzzini, the Italian manufacturer of design-led housewares – they are championing post-consumer recycled plastics in their Circle line, where each product has an indicator of how many plastic bottles were used.

“Our ultimate sustainable brand is If You Care – this range promotes the ultimate in sustainability for kitchen consumables. Not just recyclable, but most products are home compostable too. The brand employs bleach free packaging and biodegradable natural glues and sustainably accredited paper sources.”

Retailers can help to get the sustainability messaging across to consumers. Simon comments: “In this context, the focus is on education and transparent communication.

Sellers should provide information about the products they want to sell as more sustainable, because critical customer groups like to ask more explicitly. Retailers can already pay some attention to the issue of sustainability by selecting manufacturers – how transparent is the communication? Are there certifications?

“We like to cooperate with retailers and try to answer as transparently as possible when we receive questions about our products. We can play important information at the POS through our

merchandising design. In addition, we give all relevant details to the consumer on our packaging.”

Phil furthers: “Retailers being transparent about their production lines, materials and factories is a great way to relay their messages around sustainability. Consumers love to see ‘behind the scenes’ of how

Inset: Pure Table Top created the PurerHome brand with the mission to be the catalyst for regenerative change across the homeware industry.

B Corp certified Pure Table Top has recently been certified by B Corp. Ellie comments: “We are proud to be a certified B Corp and take a holistic approach to use business as a force for good across all areas of our work – from our carbon impact, transparency, manufacturing and materials, all the way through to our employee wellbeing, community and charity work.

“Pure’s people are central to everything we do. That’s why we give our employees an inclusive working environment where their voices are heard and valued daily.

We are a proud, accredited Real Living Wage employer and give back to our employees through initiatives including paid volunteering days, specialist healthcare and financial wellbeing access.”

products are made. Being as transparent as possible and not too heavy handed on big statistics also helps consumers feel confident you’re being truthful and not greenwashing.”

Peugeot focuses on training for retailers.

Chris explains: “In product training, we always explain our local manufacture, sustainably sourced wood, long lasting with lifetime guarantee. We have this on POS, on pack, on the website and in the assets for retailers’ websites. It’s important to give the retailer the

Inset: The Nature range from Peugeot features rejected mill bodies which are put back into production and sand blasted fiving a unique texture and highlighting the grain.

ReBorn from sustainability ReBorn was created with a mission based all around sustainability in homewares. Brian outlines: “We ‘give materials new life’ by making everything in the UK from recycled materials. Moreover, all products are designed based on circularity: this means that all items can be repaired or recycled at end of life, to be ‘ReBorn again’, rather than ending up in landfill. Together these steps result in 79% less carbon emissions than equivalent items made from virgin materials, imported from the Far East.

“In just two months since launch, we’ve already diverted 4,898kg of waste from landfill and also saved 85,290kg of carbon emissions, based on the lifecycle analysis from Brunel University.”

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tools so they can pass this message on to the consumer, particularly the Made in France, which is a real differentiator when so many items come from China in a shipping container.”

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New

1: Klean Kanteen Rise Drinkware Collection The Rise Collection of drinkware from Klean Kanteen — tumblers, cups and mugs — represents the high-end intersection of sustainability, design and durability. Crafted from certified 90% post-consumer recycled 18/8 stainless steel, the Rise Collection elevates the look, feel and function of reusable drinkware and is a go-to for adventures indoors and out.

Distributed in the UK and Ireland by Whitby & Co. Whitby & Co T: +44 (0)1539 721032 E: sales@whitbyandco.co.uk W: www.whitbyandco.co.uk

Products Sustainable Products

2: Recycled Cotton Heavy Duty Cloths by Dexam A finalist in the Sustainable Product of the Year category at this year’s EIH awards, Dexam’s Recycled Cotton range has been extended to include a new heavy duty oven cloth. Available in red or green, the cloth features the distinct striped pattern to match the existing textiles and has been made using 60% recycled cotton offcuts which would have otherwise ended up in landfill. Using recycled cotton prevents the large water footprint associated with the growing and harvesting of virgin cotton. The cloth is a practical and flexible alternative to an oven glove, simply double or triple fold to protect hands from the heat or use as a placemat for hot pots. The range will also be extended further in 2024 with the introduction of a new colour.

Dexam W: https://trade.dexam.co.uk T: +44(0)1730 811811 E: sales@dexam.co.uk

3: Scrub Daddy Eraser Daddy 10x The Scrub Daddy Eraser Daddy 10x is a new kind of wateractivated melamine eraser. It spot-cleans marks and scuffs around the home just like a traditional eraser, without wearing like one. This dual-sided wonder features an exclusive tricomposite eraser material that lasts ten times longer than regular melamine. It’s durable enough to be used time and time again. The backing and blend of FlexTexture add scrubbing power to help keep clean-up quick.

Scrub Daddy T: +44(0)1884 254013 E: info@scrubdaddy.co.uk W: www.scrubdaddy.co.uk

4: Scrub Daddy Scour Daddy Steel Skip the harsh chemicals and soaking – cut through the grime with commercial-grade Scour Daddy Steel. These multi-purpose pads are designed to tackle greasy, hardened, or charred dirt.

Stainless fibres are woven into the mesh of these commercial dirt fighters. Rust and odour resistant with a FlexTexture foam core. From odour and scratch resistance to the ability to change texture, this scouring pad is unlike any you’ve used before. The tough FlexTexture core distributes pressure evenly when scrubbing for more effective cleaning than an ordinary pad, which is weak and doesn’t clean evenly. Scour Daddy Steel is not scratch-free. Steel mesh is very abrasive.

Scrub Daddy T: +44(0)1884 254013 E: info@scrubdaddy.co.uk W: www.scrubdaddy.co.uk

5: SmartStore Collect from Orthex Group An award-winning modular storage solution for sustainable living made in the Nordics from durable recycled plastic. The latest model is the 46L Slim, whose profile is designed especially for narr ow spaces like entrances and hallways. The modular concept of SmartStore Collect is designed to make sorting and recycling easy and integrated into everyday life. The Slim model comes with two smaller 13l inserts for the easy separation of different kinds of waste.

Orthex Group T: +44(0)7920 236548 E: craig.sammells@orthexgroup.com W: www.orthexgroup.com

6: NoStik Bake Liner The ideal solution for keeping cooking appliances clean. The NoStik reusable Bake Liner is the perfect alternative to disposable baking paper, helping prevent food sticking to trays.

This reduces the need for fats or oils, resulting in healthier meals. Simply cut to size and you're good to go.

The Teflon non-stick coating is suitable for use in all types of ovens and with all types of bakeware, including oven trays, racks, stainless steel, glass, and porcelain. Heat-resistant up to 260 °C, and easy to clean with warm soapy water. NoStik has been proudly manufactured in Belgium since 1990, with sustainability being their key selling point for 30 years.

Burton McCall T: 0116 234 4611 E: sales@burton-mccall.com PROGRESSIVE

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36-37_PH PRODUCT DIRECTORY.qxp_Layout 1 04/12/2023 17:52 Page 1

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www.bluestemgroup.co.uk k 01473 271272 sales@bluestemgroup.co.u uk

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From small to large kitchen knives, Opinel offers complete collections to make cooking easier and enhance your culinary skills.

Distributed in the UK and Ireland by Whitby & Co (UK) Ltd Ø sales@whitbyandco.co.uk | ò 01539 721032

Making life just that little bit easier.

Housewares | Electrical SDA | Scales

For any trade enquiries, email sales@upgs.com m www.salterhousewares.co.uk

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36-37_PH PRODUCT DIRECTORY.qxp_Layout 1 04/12/2023 17:52 Page 2

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21/11/2023 17:38

PH SHELF PORTRAIT LAWSONS.qxp_Grid 05/12/2023 12:28 Page 1

THE TOP

5 SHELF PORTRAIT

THE SHOP’S CURRENT BESTSELLERS BY VOLUME:

l Definitely mugs – Dunoon, Le Creuset, Wrendale, Dolly Hot Dogs all selling well l Rainbow Tools from Taylors Eye Witness l Preserving, especially Le Parfait as the quality is excellent l Lock n Lock storage l New, but doing really well, Cidex candles

LAWSONS

Lawsons is a family business founded by Tom Lawson in 1904 as a tool merchant.

Over the last 120 years, the business has served as a market garden, and also sold toys. In the late 70s, the family noticed a rise in popularity in kitchenware and started to promote this in-store. The stores now offer cookshop, DIY, hardware, garden, linen and school uniform and have a strong online presence alongside three physical stores.

The best thing Managing director, Liz Lawson tells PH: “The atmosphere and service; we are the shop that sells ‘everything’ and customers always tell us they buy things they never knew they needed.

Service is friendly and knowledgeable; customers love that one-to-one service you get in an independent shop.”

Big spenders “Online is definitely quieter than the previous couple of years but still better than before the pandemic and in-store is good as customers want to support local shops.”

Big spender “A customer bought two pieces of Le Creuset Shell Pink cast iron and then her friend bought a piece too.”

ON THE WAY UP “Tabletop – china, salt and pepper mills, tablemats and coasters; customers are definitely investing in dining at the table.”

UPS AND DOWNS “Air fryers and slow cookers, they are still selling but not like last year.”

Below: Lawsons promotional leaflets are distributed to the local areas and boost sales by 20%.

Recent changes “We’ve been focusing on our strengths and products we can sell well by investing in stock, training and service.”

RETAILER PROFILE

Facts and stats

Above: The Tavistock branch of Lawsons.

Below: For its 100th anniversary, Lawsons started Flavour Fest Plymouth with the city council.

Below right: When Lawsons was 110 years old, the team wrote a book about its heritage with a local historian.

l Lawsons’ newest suppliers are Cherry Tree Preserves - a local company which makes jams and chutneys and Pure Tabletop to add to the china offering. Liz says: “They also have a great environmental message.” l The three shops in Totnes, Tavistock and Ivybridge range between 4,000 and 6,000 sq ft. l The shops carry too many SKUs to count. There are five main departments – kitchenware; cake decorating & craft; DIY, hardware and tools; gardening; linens and school uniform. “A proper general store.” l “We have a team of about 40 staff many of them have been with us for many years and come with a wealth of knowledge and experience.”

Inset: Current md, Liz Lawson’s parents featured in Housewares magazine in 1985.

Royal Mail. This focuses on 20 – 30 products normally from known brands at great prices. This normally lifts our sales by 20% as it creates footfall and customers buy other products too when they are in store.

“We also have a Lawsons member card, customers get special prices, collect points as they buy and they get 10% off on Thursday; it is extremely popular and nearly 50% of our sales are made by members.”

Milestone celebrations

L AW S O N S

“Next year we will be celebrating 120 years of trading and are planning a number of events so watch this space.

We like to celebrate LAWSONS our anniversaries, when we were 110 years old, we had lots of events and wrote a book with a local historian Chris Robinson about our story; for our 100th we started a food festival in Plymouth along with the city council and we helped run that for 16 years.”

Ch i R bi

Marketing plans “We promote the shops using the usual print advertising, online and social media. We print four promotional leaflets a year and we distribute 50,000 around our shop locations using PROGRESSIVE

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POWERED FOR EVERYDAY FLOORCARE

Become an official PIFCO® stockist: Email: thehomemakers@sabichi.co.uk | Tel: 01909 544 570 | Trade website: www.sabichi.co.uk PIFCO® is an owned brand of Sabichi Homewares Ltd.

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