15 Meyer News Extra.qxp_23 18/08/2017 12:03 Page 15
News extra
Left: Meyer founder, Stanley Cheng discussing NanoBond cookware. Prior to launching any product, over $60 million has been invested in developing kitchenware innovations for the Hestan brand.
The new stainless This Autumn Meyer Group launches a unique nano-technology in the UK, under the new ‘masterbrand’, Hestan. It is a techonology that reinvents stainless steel, 107 years after the groundbreaking material was first created. PH finds out more from Meyer founder, Stanley Cheng, as well as Hestan Culinary development director, Pamela Stafford and Meyer UK’s Carl Wright.
Stanley Cheng, Meyer’s founder and ceo of Meyer
1986 and 1988, as these new types of
Corporation, describes the new Hestan NanoBond
cookware “solved many nonstick problem
technology as “a dream come true,” elaborating:
cookware problems.”
“NanoBond is game-changing for stainless steel
Heading up the development team for Hestan
efficient and raise the bar for other cookware.” In the UK, Meyer Group’s head of marketing, Carl Wright confesses that reaction from previews to targeted specialists stockists: “has been beyond
cookware as it solves the many weaknesses of
Culinary (based in the Napa Valley, California),
our expectations.” He adds: “The plan now is to
stainless steel.” With 14 patents, NanoBond
director, Pamela Stafford notes that the final stage
replicate the retailers’ reactions with consumers,
comprises titanium-based nano-technology that
of NanoBond, “with building the vacuum chambers
and build on the excitement it is already
produces thousands of ‘super dense’ ceramic layers
and fine tuning the technology has been seven
generating.” Hence Meyer is “working with a
bonded to stainless steel. It is created inside a high-
years in the making.”
targeted influencer group who have all tried the
heat vacuum chamber where the blend of titanium
Reaction from professional chefs and home cooks
product and love it,” reports Carl. The next few
and chromium based alloys are vaporised and then
in the USA include comments on “the light weight of
months will see campaigns across a number of
bonded to the stainless steel.
the cookware.” Pamela elaborates: “Chefs spend
channels promoting the new brand and its
Stanley reveals: “I have been working to perfect
many hours cooking and every little bit helps to
innovation. Meyer and Harrods are working on
the NanoBond technology off and on for 25 years! It
lighten the fatigue factor. The cookware is very
additional joint activity for the launch such as VIP
is the longest project I have worked on. It is hard to
easy to control in your hand and it is comfortable.”
events, advertising in Harrods’ magazine and via its
create a new technology that did not exist. “
She also acknowledges: ”Chefs also appreciate the
social media campaigns.
Elaborating on the benefits of NanoBond, Stanley
greater heat conductivity of the pan. It is quick to
Heston NanoBond is the first launch for Heston in
explains: “It is four times harder than stainless steel
heat and quick to cool down which makes for
the UK, but there is more to come. Next year, Meyer
so it won't scratch easily. The ultra smooth pewter
efficient cooking.”
Group plans to introduce Heston Smart Cue to the
colour surface will remain highly glossy for a
So who does the revolutionary cookware appeal to
UK market. This connected cooking system was
lifetime of home use. It even stands up to abusive
most? Pamela observes: “We know from recent
tested at Chicago’s IH+HS in March by PH and UK
use in restaurants.” He continues: “While it is not
website analytics that NanoBond trends towards
retailers including La Cookshop’s Keith Crowther
nonstick, it is much easier to clean than stainless
the middle age group (25-44) and predominantly
(see coverage in PH March/April news and PH
steel. It won't oxidise and turn brown like stainless
males (63.5%) contribute to our website traffic.”
May/June’s Shop talk). Carl Wright reports that a
steel, and there is no salt pitting like stainless steel
When asked how this technology will change
is susceptible to.” For Stanley, the launch is comparable to his introduction of Circulon and Anolon to the world in
development, with a view to launch during the
picks NanoBond cookware’s longevity (lasting five
second half of 2018.
times longer than “regular stainless steel”) as well as resistant to staining and scratching: “this cookware will be around for many generations”. She continues to state: “The greater heat conductivity due the pure aluminum core will make cooking more
Inset: NanoBond is chemical free, extremely durable, and resistant to staining and scratching.
regionally specific app for the machine is in
consumers’ expectation of cookware, Pamela firstly
Stanley reflects: “My goal for the Hestan brand is to continue to create and make available innovations that will solve difficult challenges in the kitchen. Hestan is the high-performance brand for consumers that want the best.”
Progressive Housewares
15