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02_Welcome and Contents_LHP-3_NEW LSB 2008 GRID 15/09/2017 11:04 Page 2

Welcome F

rom movie announcements to bold collaborations, and MY LITTLE PONY winning Best Children's Licensed Property at the recent Licensing Awards, 2017 has been a tremendous year of successful growth for Hasbro Consumer Products. Earlier this year we released TRANSFORMERS: THE LAST KNIGHT and we announced a BUMBLEBEE movie due out in theatres December 2018. And in June 2019, we will unveil an entirely new, exciting storyline for TRANSFORMERS. That’s three movies in three years, as well as our television programming, gaming and growing consumer product portfolio. It’s a fantastic time to be involved in TRANSFORMERS! We’re just as excited as all the fans for the release of MY LITTLE PONY: THE MOVIE coming out in cinemas in October 2017. With MY LITTLE PONY: THE MOVIE, we have new stories to leverage as our Mane 6 travel outside the land of Equestria for the very first time. These new stories have opened new opportunities for collaborations as we leverage our existing relationships and bring additional licensees on board. We’ve also got great plans for NERF, as we roll out the new NERF NATION vision. We want to position NERF as the number one active play experience and lifestyle brand for boys and girls globally. Blasters will always be core to the franchise, and at the same time we’re launching NERF NATION – bringing fans together through digital and organised events to share the fun of NERF. Have you seen the new look LITTLEST PET SHOP? We’ve given the franchise a refresh, introducing

gorgeous new collectibles, limited edition toy collections and play sets. We’re gearing up for the launch of the new animation in 2018, the first since 2012 and the first with our new animator Boulder Media, which Hasbro acquired in 2016. Finally, but in some ways one of the most exciting projects we’ve been working on at Hasbro, is HANAZUKI. It’s our first ever animation series developed exclusively for YouTube and digital and launched in January. Our consumer products range has hit shelves over summer and we’ve been taken aback by the reaction. This brand really is the one to watch for the future. We’ve got so much more to show you as well, so make sure you stop by stand D40 at BLE this year.

Katherine Buckland, Senior Licensing Director EMEA Hasbro Consumer Products

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Contents

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3 4-5 6 7 8-9 10 11

HANAZUKI TRANSFORMERS LITTLEST PET SHOP NERF MY LITTLE PONY MONOPOLY PLAY-DOH

This Hasbro publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2017: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers can not accept legal liability for any errors, missions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.


03_Hanazuki_v2_NEW LSB 2008 GRID 14/09/2017 13:15 Page 3

EMBRACE YOUR MOOD,

POWER YOUR ADVENTURE HANAZUKI exploded onto our screens in January 2017 and is Hasbro’s first animated YouTube series. With a bold and bright product range to delight its fast growing fan base, it’s time to embrace your moods – Be Bold, Be Brave, Be Moody!

H

ANAZUKI is Hasbro’s newest entertainment franchise targeting kids aged 6 to 9 years. The story follows the adventures of HANAZUKI as she discovers she possesses a great power that is revealed when she expresses her many moods. “As of July, the first series has had 57 million views across Europe (including 10 million views in the Top: The Moodgleam wearable is the hero toy. UK) and,” says Katherine Above: HANAZUKI apparel Buckland, Senior Director EMEA will be available later this year. Right: Signature’s HANAZUKI Consumer Products. “It magazine launched in September. currently shows in the UK, Russia, Germany, Austria, Switzerland, France, Spain and Italy." The toy range was launched at the New York Toy Fair in February this year and started rolling out in EMEA this summer. “The HANAZUKI toy line is built around our Moodgleam wearable product that lets kids display their emotions, just as HANAZUKI does in the show,” says Katherine. “There are 175 collectible treasures that kids can clip into the wearable to show the world if they are feeling happy, sad, wacky or mad.” The wearable also interacts with the HANAZUKI: Full of Treasures app, available in an iOS and Android app. The app is central to the franchise’s storytelling experience delivering immersive freestanding and product-connected play. The franchise is gaining momentum

across multiple publishing platforms, with European publishers, including Signature, Planeta and IDW Abrams on board with 30 titles in the pipeline. Signature’s HANAZUKI magazine launched in September with listings in 3600 supermarkets and book shops. In Italy, DeAgostini Planeta Libri will launch a fantastic HANAZUKI book collection comprised of chapters and activity books. In the UK Hasbro has signed the market leaders for each category to support the launch including kids’ daywear, footwear, bags and publishing. The hefty marketing campaign kicked off with Toys And Me holding a launch event at Tesco which has been viewed by millions on YouTube since its airing in August. The second phase of products will roll out in spring 2018, including stationery, gifting and homewares. Elsewhere in the EMEA region, Lansay in France has produced a fantastic range of arts and crafts, in Italy Paluani will bring a colourful range of Easter eggs to market in 2018 and Vadobag will bring back-to-school alive in Benelux. Also look out for footwear from Crossway and apparel from Sabor in Russia and Sahinler for apparel in France. There have been a number of very positive articles published in the global press about HANAZUKI and how it truly offers something unique, differentiating and beneficial by encouraging kids to express their mood.

Right: Tiana from Toys AndMe YouTube channel launched HANAZUKI at Tesco in August

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04_05_Transformers_v4_NEW LSB 2008 GRID 14/09/2017 13:22 Page 4

more than meets the eye With new blockbuster movies as well as animated content for every consumer segment, TRANSFORMERS is truly a fully immersive entertainment property spanning across multiple categories including toys, publishing, digital gaming, fashion and more…

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or more than 30 years, the TRANSFORMERS franchise has never been far from the public eye. Today multiple animated stories, a three-year roadmap of cinematic content as well as continuous product innovations are incorporated to ensure the franchise reaches fans of all ages. It’s this ability to appeal to multigenerations that makes TRANSFORMERS the global powerhouse it is, delivering more than $10 billion in franchise retail sales since 2007. Hasbro has driven this growth by investing in new segments with relevant omniRight: Signature Publishing’s Rescue Bots magazine has been a great success in the UK market.

TRANSFORMERS your lunch at Harvester

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Over summer, the Harvester restaurant chain in the UK joined up with Hasbro on MY LITTLE PONY and TRANSFORMERS, giving out 600,000 themed activity packs to young diners with every child’s meal ordered at the restaurants. A special website and app were developed to support the promotion with more than 25,000 webpage views in just four weeks and more than 15,000 app game plays in the same time. The Optimus Prime truck visited six restaurants during the period of the campaign, with table bookings increasing from 30 tables to 370 once they advertised the TRANSFORMERS Truck was visiting!

channel storytelling for preschoolers (TRANSFORMERS Rescue Bots), core kids aged 4 to 8 years (TRANSFORMERS Robots In Disguise), and tweens and older fans (TRANSFORMERS Prime Wars Trilogy). “With everything we do, we want to deliver on the promise of ‘More than Meets the Eye’ – offering something special that excites and captures the audience’s imagination,” says Tom Warner, Senior VP, TRANSFORMERS Franchise. “Whether it’s our content, products, in-store or online actions – everything strives to deliver on this promise.” Storytelling is key in engaging with new and current fans and driving growth, TRANSFORMERS: The Last Knight was released in June this year and production has already started on the 2018 film, which will be based on kids’ favourite, Bumblebee. The third film is slated for 2019. The movies, however, are just one part of the entertainment calendar. TRANSFORMERS Rescue Bots TV series is a favourite among preschoolers, constantly rating as a top boys’ show on POP. The core kids’ audience will continue to delight in TRANSFORMERS Robots In Disguise, while older fans enjoy the Prime Wars Trilogy. The array of diverse TRANSFORMERS stories and characters make for exciting licensing


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Left: New confectionary from PEZ coming in 2018. Below: TRANSFORMERS x Moschino collection.

opportunities and bring the franchise to life for fans of any age. “We work with best-in-class licensees in each category, with a focus on driving strategic relationships,” says Katherine Buckland, Senior Director EMEA Consumer Products. “Our efforts are on the TRANSFORMERS franchise as a whole, not the individual content segments. Looking ahead, our focus is on driving the immensely successful toy business, introducing new publishing segments, and continuing to develop TRANSFORMERS as something really cool to wear.” The action figures and toy lines are a winning category for the franchise, but Hasbro has a goal to deliver 50% of retail sales outside of action figures across Europe. One category seeing strong growth is apparel, where TRANSFORMERS will have its largest range to date. “We’ve seen a rise in the demand for apparel with new collections in H&M, Next, Gap and Zara. But it’s not just in our core boys’ 4 to 7 year segment seeing strong demand,” says Katherine. “For adults, our collaboration with leading fashion designer Moschino, saw TRANSFORMERS take to the runway at Milan Fashion week showcasing their men’s, women’s and

children’s line with a stand out feature in Vogue Italia.” Another successful collaboration has been the one with LC Waikiki, Turkey’s largest mass fashion retailer with 600 stores. The TRANSFORMERS Movie Launch Collection hit shelves prior to The Last Knight film, supported by TV advertising on five channels for four weeks. Movie-inspired collections are seeing great sell through in the UK in Next, Primark, Matalan, River Island and very.com. Aside from apparel, PEZ will launch a confectionary range in 2018, Moleskine a range of exclusive notebooks also in 2018, and Hauck children’s go-karts. “Publishing is another way to lead with story and is continuing to grow with the Robots In Disguise magazine now available in 15 territories across Europe,” says Katherine. “Signature Publishing has just launched a new preschool Rescue Bots magazine in the UK with more markets launching shortly.”

It’s a toy thing

Simba Dickie Toys continues to be one of Hasbro’s key licensing partners having launched an innovative line across die-cast, lights and sounds vehicles and radiocontrolled cars for the animated TRANSFORMERS Robots in Disguise segment. This year the product line is adding TRANSFORMERS: The Last Knight movie-supported product bringing the total sku count to more than 50 items and introducing an additional segment of collectible metal die-cast figures.

Left: New die cast car from Simba Dickie

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06_Little Pet Shop_v2_LHP_NEW LSB 2008 GRID 18/09/2017 08:44 Page 6

Welcome to the

WORLD

of Paw-Tucket

Adventures and surprises await LITTLEST PET SHOP fans this year with new pets and new stories coming in a series of digital shorts, followed by new animation for broadcast in 2018.

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aw-Tucket is the new secret, petonly world made for pets, by pets in LITTLEST PET SHOP. No longer seen as sidekicks to their owners, living in a human world, the pets are now front and centre and the story is all their own! These brand-new stories with an all new cast of pets will launch with 10 digital shorts on YouTube in AW 2017, followed by 10 additional digital shorts on YouTube and an animated series – LITTLEST PET SHOP: A World of Our Own coming in 2018. “LITTLEST PET SHOP has been loved by fans since it launched in the 1990s and through Hasbro’s commitment and continual re-invention of the franchise it still appeals to the fans of today,” says Andrea Hopelain, VP Global Brand Strategy and Marketing. “These next 12 – 18 months are particularly exciting for the franchise as we introduce the new look, adorable collectibles and eye-popping Trend collections, all leading up to the launch of the new broadcast series next year.” Tapping into the craze for collectibles and blind bags, fans can now collect over 300 LITTLEST PET SHOP pets, with the

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Right: Go back to school with Academy Holding’s new collection.

newest collections getting even smaller with Teensies. “This tiny scale pet proves to be the most stylish accessory of the season. Fans can show off their pets and included themed habitats by wearing each as a necklace, a bracelet, or ring,” says Andrea. The limited edition Trend collections have driven excitement at retail. Launched across most of Europe in spring, the LITTLEST PET SHOP Rainbow Special Collection introduced 50 pets in a rainbow of colour, including six rare pets. Coming in autumn is the Black and White POP Special Collection. The EMEA consumer products programme features licensees across major categories at retail including apparel, accessories, back to school, publishing and digital gaming. “We expect apparel to be strong for the franchise and it’s really exciting to see how our partners are interpreting our new look to bring trend-led fashion to retail in AW18,” says Katherine Buckland, Senior Director EMEA. “On the publishing side, Signature (UK) and Egmont (Poland) will be launching a new branded LITTLEST PET SHOP magazine in early 2018 in addition to the evergreen publishing programme we have.” Top: New playset for the new collectibles. Above: A new cast of pets comes to life in 10 digital YouTube shorts.

Back to School for 2018 with Academy in Russia The LITTLEST PET SHOP new back to school collection by Academy Holding will be launched in summer 2018 in Russia. LITTLEST PET SHOP has always been highly ranked among leading retailers and now with the new styles and the brand re-launch, Hasbro is expecting great results with this new collection.


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Hasbro has big plans for NERF in 2018 and beyond; taking the brand from the number one outdoor sports toy brand for boys to a complete active play experience and lifestyle brand. The blasters will still be core to the brand, but Hasbro is developing the franchise to include consumer products and locationbased entertainment. Let us introduce you to NERF NATION! ERF is currently the number 4 toy property across the combined EU G6 countries – UK, Germany, France, Italy, Spain and Russia (NPD, YTD July 2017). Hasbro’s latest plans for the franchise are perhaps the most ambitious yet, evolving NERF into a complete aspirational lifestyle brand. “Long term, we want to position NERF as the number one active play experience and lifestyle brand for boys and girls globally,” says Katherine Buckland, Senior Director EMEA Consumer Products. “Blasters will always be core to the brand and we’re investing heavily into product innovation, but at the same time we’re launching NERF Nation – bringing fans together through digital and organised events to share the fun of NERF.” Fan-created content is essential in taking NERF to the next level and positioning it as an active play experience and lifestyle brand. There have been 6.6 billion views of fan-generated content across digital platforms to date. “We are incredibly excited about the future of NERF Nation. We will be collaborating with the best in the business to bring this long term franchise strategy to life,” says Katherine. The blueprint for NERF over the next three years is very exciting as Michael Ritchie, VP, Global Brand Marketing, NERF Franchise explains: “Our focus continues to be on developing new

and innovative products for consumers. In 2017 our hero items include the NERF MODULUS REGULATOR blaster, which allows fans to customise their own blasters and includes three firing modes in one epic blaster, and new NERF NITRO stunt car line that combines the power and performance of NERF blasters with the world of toy vehicles. We’re also in talks with various licensees about bringing fresh and exciting merchandise to retail for 2018, focusing on Top: Concept designs of tee-shirts for the new bringing the NERF NERF NATION branding. franchise to all new Middle: The Modulus Regulator is one of the consumer categories and hero items for 2017. Left: The NERF Nitro range fans of all ages. NERF is takes the brand into the more than a blast.” vehicle market.

NERF teams up with Jazwares In collaboration with Hasbro, Jazwares has developed an innovative NERF line that includes targets, tactical gear, storage and more, to take NERF battles to a new level. Product will launch in UK, Germany, the Nordics and French markets by Christmas 2017. “Jazwares is excited to collaborate with the most iconic name in the blaster space, NERF,” said Laura Zebersky, Jazwares EVP and Chief Commercial Officer. "NERF has consistently brought products that engage and challenge children of all ages and we’re ecstatic to bring our innovative twist on product design to the NERF line." Left: NERF accessories from Jazwares.

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MY LITTLE PONY Charges Across Europe

M

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Y LITTLE PONY charges across Europe with an 'always on' content strategy ranging from the hit TV show, Friendship is Magic, SVOD and YouTube to the launch of MY LITTLE PONY: THE MOVIE in October. “Everyone who has seen previews of the movie so far has absolutely loved it,” says Katherine Buckland, Senior Director EMEA Consumer Products. “It will have everything to delight our existing fans but also to bring new fans into the franchise. Plus the music is fantastic – it’s going to be a huge hit!” The franchise has a presence in more than 193 markets worldwide, and delivered over $1billion in retail sales across toys and consumer products last year. The extensive consumer products range spans over 14 categories from over 150 European partners. The rich storyline and cast of characters from the animated series and the new movie has placed the franchise into an array of licensing categories, including publishing – which is in its third year of double digit growth – digital gaming, apparel, accessories, toy, housewares, electronics and arts and crafts have all seen fantastic growth this year. The movie-inspired product line will bring to life

The MY LITTLE PONY franchise is Hasbro’s top performing girls’ brand with up to 95% brand awareness across Europe. It’s a huge year for the franchise, with the much anticipated release of the feature-length MY LITTLE PONY: THE MOVIE in October and season 7 MY LITTLE PONY: Friendship is Magic TV programme launching this year across leading kids’ channels across the region. key stories from the movie and includes two new toy playsets: the Canterlot and Seaquestria Castle Playset and the Seashell Lagoon Playset as well as a number of new figures including a Pinkie Pie Swimming Seapony. MY LITTLE PONY has become a fashion icon, and leads the character girls’ apparel business in many EU retailers. The My LITTLE PONY apparel range has expanded into new market segments including infants, tweens, teens and adult collaborations with Original Marines in Italy, ASOS in the UK and Mr Gugu & Miss Go in Poland to name a few, focussing on trend-based fashion and taking MY LITTLE PONY to a whole new audience. “We’ve got some really exciting initiatives in the pipeline,” says Katherine. “We’re excited Above: Back to school is an important category for the franchise. Left: New nightie from Kapp Ahl.


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Deichmann partnership across Europe AboveSandals from the Diechmann collection

Market-leading European shoe and sportswear retail chain, Deichmann has teamed up with Hasbro to bring a range of MY LITTLE PONY and TRANSFORMERS footwear to the market from 2018 onwards. “Deichmann is well-known for its wide selection of shoes, not only offering value for money, but also the latest fashion trends,” says Katherine. “We’re very excited to be teaming up with Deichmann to bring European customers these very special collections.”

that the French hypermarket chain, E. Leclerc features MY LITTLE PONY in its SS18 licensing collection, which was well received at its Paris fashion show over summer.” Nightwear is another category that does very well for the franchise. Swedish fashion retailer Kapp Ahl - with 400 stores in Sweden, Norway, Finland and Poland launched a new MY LITTLE PONY nightie in August from licensee Skybrands, which included Twilight Sparkle hairclips to match the bedtime look. Away from apparel and accessories, FMCG is also a growing category. In Italy over Easter, there was great exposure of MY LITTLE PONY Ferrero Easter eggs throughout mass-market and department stores.

My Little Pony at Primark Over Easter 2017, MY LITTLE PONY raised the bar with a successful three-week activation in over 300 Primark stores in 11 countries. The range of over 60 products targeted both kids and adults, activating 10 new categories and saw a sales increase of 200%. In addition Primark partnered with Snapchat to raise awareness of the launch by transforming Snapchatters into their favourite character with an exclusive Snapchat lens in the UK. There were 14.7m total lens impressions and 7.5m lens plays. (Source: Snapchat Internal Data / Source: Nielsen Brand Effect). "Snapchat is a huge focus for Primark and enabling our customers to have fun with the MY LITTLE PONY lens in stores via Snapcode was incredible,” said Olly Rzysko, Head of Digital Comms, Primark. “The results speak for themselves and working collaboratively with the Snapchat and Hasbro team to build this experience delivered some amazing results and something we look to build on in the future.”

Left: The new Canterlot and Seaquestria Castle based on the Movie. Below: H&M is a big supporter of the franchise. Below left: Sweatshirt from Mr Gugu & Miss Go in Poland.

Confectionary licensee Kinnerton has come on board with MY LITTLE PONY in the UK this year and had great success. Celebration cakes, cupcakes, and bake your own cakes are now also available and selling incredibly well. “MY LITTLE PONY has seen amazing success across the arts and crafts category too. With over 100 products across Europe, Sambro are the master partner. We also work with leading UK licensees John Adams, and new partners Tomy with their AquaDoodle range and Flair with Shakermaker,” says Katherine. “We’ve seen phenomenal growth over the last five years and this success is supported by nurturing existing relationships, introducing new collaborations and expanding and opening new categories,” says Katherine. “The movie this year is huge for us, we have a lot of new licensees coming on board and a compelling movie product range but we will maintain MY LITTLE PONY as an evergreen girls franchise at retail. We know we have something very special with MY LITTLE PONY, it’s not just about the movie, but the wider story of the franchise. The movie is just one way we tell that story.”

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Hasbro’s gaming portfolio continues to gain momentum at retail. The MONOPOLY franchise remains a perennial family-favourite, while new games such as SPEAK OUT have done exceptionally well in many markets.

H

asbro is the leader in board games in key European markets. According to NPD Group, the MONOPOLY franchise led the way as the number one games property (excluding trading card games) in the US, UK, France, Germany, Italy, Spain, Russia, Mexico and Canada in 2016. “We know that people are passionate about playing games and that gaming brings families and friends of all ages and generations together for fun and meaningful social interaction,” says Jonathan Berkowitz, Senior Vice President of Marketing for Hasbro Gaming. “Our goal is to provide families with gaming experiences that are fun to play, fun to watch and fun to share, including top sellers like MONOPOLY, PIE FACE and SPEAK OUT and newer introductions like FANTASTIC GYMNASTIC and TOILET TROUBLE.” MONOPOLY is still the core of Hasbro Gaming. The franchise celebrated its 80th anniversary in 2015 and has been played by more than one billion people in 114 countries around the world and has been translated into 47 languages. This autumn Nintendo and Hasbro launched the MONOPOLY GAMER edition across all European markets. This game combines the world of Nintendo with the physical, face-toface world of the MONOPOLY game. With the introduction of a number of exciting licensing collaborations, Hasbro has positioned itself as a lifestyle brand across many core games such as MONOPOLY, TWISTER, OPERATION and CLUEDO. “Our consumers are highly engaged in our Hasbro Gaming franchises wanting more family

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experiences, identifying with our icons, and truly living as brand ambassadors for their favourite Hasbro games,” says Katherine Buckland, Senior Licensing Director, EMEA Consumer Products. “This is the perfect segue to launch a number of consumer product categories around our most recognisable games.” In March 2017, Paco Rabanne teamed up with MONOPOLY for an exclusive edition featuring its famous ‘1 Million’ and ‘Lady Million’ fragrances. Above: Pacco Rabanne’s The flamboyant gold bar and new perfume inspired by diamond shaped collector eau MONOPOLY. de toilette bottles featured sparkling gold dice. The ‘Are you Ready to Play’ marketing campaign runs until December this year and includes media and digital initiatives, product offers, retail-tainment, free gifts as well as PR. The impressive MONOPOLY collection by Moleskine received positive reception from all that attended the Pitto Uomo trade fair in Florence, Italy in June. Featuring the iconic imagery of Left: New MONOPOLY games from this autumn will feature the MONOPOLY three new tokens – a T Rex, franchise penguin and duck. including property squares, and the iconic four corners of the board game; the range includes notebooks, wallets and backpack.

MONOPOLY game show in Dubai Over May MONOPOLY came to life across three prestigious shopping malls in Dubai. Inspired by the Majid Al Futtaim Smile campaign a unique life sized Monopoly Smile game allowed players to collect Smiles, with instant prizes awaiting players who land on the retail partners’ properties. Right: MONOPOLY comes to life in Majid Al Futtaim malls in Dubai


00_Play-doh_v3_NEW LSB 2008 GRID 18/09/2017 09:14 Page 11

Open a can of franchise. “Our proprietary research tells us that a parent’s top priority is to teach and prepare their children for what lies ahead. And they also understand that the skills their children will require Over the past 60 years, the PLAY-DOH to be successful as adults are different than the franchise has been a childhood staple that previous generations. We are seeing a continues to inspire children, artists and growing importance in creators of all ages every day. It provides cultivating creativity children an irresistible invitation to explore and imagination at a in a creative handsyoung age.” on, uninhibited way. The core PLAY-DOH line is supported by a fter posting its growing range of fifth straight year playsets and consumer of growth, 2016 products, including the was the largest year ever launch of PLAY-DOH Touch in for PLAY-DOH. According Above: The PLAY-DOH Touch November 2016. With the PLAY-DOH to the NPD Group, in 2016 app brings kids’ Touch app and the PLAY-DOH Touch Play-Doh was the number creations to life. Above right: Art Shape to Life Studio playset, Hasbro one arts and crafts property set from Sambro. Right: PLAY-DOH seamlessly combines hands-on and in the US, UK, France, magazine from digital app play for customisable, Germany, Italy, Spain, Russia, Egmont Publishing. imaginative PLAY-DOH fun. Mexico and Canada. PLAYStaying true to the PLAY-DOH DOH is currently sold in more than 80 brand’s essential elements, SAMBRO countries. has brought to life a whole new world “PLAY-DOH is one of our youngestof arts and crafts, stationery and back targeted franchises,” says Greg Lombardo, to school products; inviting children to use their vice president of marketing for the PLAY-DOH imaginations to explore what’s possible. Also new are the PLAY-DOH Shape & Learn Expansion into new categories playsets, a range of activity sets for kids ages 2 Following on from a successful launch in North America, years and older that encourage curious Townley’s innovative PLAY-DOH bath range will be made thinking and encourages the development of available to UK retail. Key brand elements such as scent, key foundations skills - letter recognition, and the iconic PLAY-DOH ‘squish’ will be core to the counting and identifying shapes and colours. range and add a whole new element of fun and creative play to bath time. Hasbro continues to drive franchise In 2017 the PLAY-DOH magazine awareness and the message of creativity at a launched in seven territories across global level, with the launch of the franchise’s Europe; featuring fun activities, and ‘Open a can of Imagination’ campaign. This PLAY-DOH cans in every issue. multi-channel activation reinforces the Following on from the success of the franchise purpose of supporting creative and magazine, Centum Books and Feltrinelli will be launching a range of educational developmental benefits in children, and will activity books in 2018. be supported with both kid and adultRight: The fun of PLAY-DOH targeted media. comes to bath time!

A

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FC_OBC_Hasbro Brochure_NEW LSB 2008 GRID 14/09/2017 12:57 Page 2

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