Progressive Electrical Summer 2023

Summer 2023

DISCOVER THE

DORCHESTER COLLECTION FROM

Prior to Exclusively Housewares, we met up with Sachin Bagga, Creative Director at Sabichi.

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PE 3 Leader & Contents 2023F.qxp_PROGRESSIVE ELECTRICAL 30/05/2023 19:41 Page 2

EDITOR’S COMMENT

Power up

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he SDA market has enjoyed a fabulous start to the year. Having reacted quickly and effectively to the macro climate, suppliers are offering energy saving, durable, relevant products for the challenges facing consumers, and their efforts have clearly paid off.

GfK’s Bruce Denton has provided a detailed breakdown of the remarkable successes of the first quarter of 2023 on page 30, and of course, air fryers are highlighted as a standout victory and the poster product of the SDA sector during the cost-of-living crisis, with sales continuing to soar. But energy saving appliances in general are also performing incredibly well.

The shift to hybrid working and working from home has left us all missing not only the water cooler gossip, but also the cheeky coffee shop trips on the way to our desks, so barista style coffee machines and luxury teamakers are also enjoying success. Team PH headed to the London Coffee Festival last month to meet with the Smeg team and find out more about the heritage Italian La Pavoni brand and its incredible espresso machines – more on page 28.

Another heritage brand enjoying success, but this one quintessentially British, is Haden, owned by Sabichi. The instantly recognisable appliances remain a firm favourite with consumers and the new air fryers in the collection are also performing very well. PH delved deeper into the brand with Sabichi – read more on page 20.

Other key trends are highlighted in our SDA round up on page 22, and most of these and more are readying their wares for the upcoming Exclusively Housewares show from 13-14 June at the Business Design Centre in London.

Cutting edge innovation was also seen earlier this year at the Inspired Home Show in Chicago. Sarah Selzer has highlighted some hot picks on page 10, along with a round up of the event.

Later in the year, much of the industry will head to Berlin for the IFA show. This year, the event management has changed hands to newly formed IFA Management, and PE caught up with managing director, Oliver Merlin, to find out what he and his team are planning for the 99th year of the show. There’s plenty of new features and content coming for 2023, with big plans for the centenary next year. Find out more on page 14.

With so much in the calendar, we also wanted to remind you that the entries for the Excellence in Housewares Awards are now open. With a wide range of categories for both product excellence and retail, including the Plugged In category, ideal for SDA, there’s plenty of opportunity to get your business in front of our panel of expert judges.

Head over to the website – www.excellenceinhousewaresawards.co.uk – to get your submissions in, which are, as always, free of charge.

See you at Exclusively.

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News Company profile: Bluestem Group The Inspired Home Show IFA Berlin Exclusively preview: RKW Brand profile: Haden SDA trends Brand profile: La Pavoni GfK insights Above: Progressive Electrical editor, Katie Roberts-Mason and commercial manager John Barry.

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The Progressive Electricals team: Katie Roberts-Mason (editor), Samantha Loveday (group editor), Rob Willis (publishing director), John Barry (commercial manager), Mark Grayson (creative director), Jakki Brown (editor in chief) and Warren Lomax (director). www.max-publishing.co.uk, ISSN: 25157493

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05_07 PE News 2022.qxp_PROGRESSIVE ELECTRICAL 28/05/2023 18:47 Page 1

IFA Berlin 2023 reveals key topics and speakers for Leaders Summit Organisers have revealed the content of this year’s Leaders Summit, featuring hot topics in consumer electronics and home appliances, as well as influential industry figures.

This year, the Leader Summit will bring industry experts together on the main stage to explore the most critical and meaningful topics shaping consumer electronics and home appliances today.

Areas covered will include the latest developments in next-gen tech, the future of smart homes, IoT trends, AIpowered devices, robotics, cloud gaming and the changing face of retail.

To cover this broad range of topics, the IFA Berlin 2023 Leaders Summit will call Above: IFA Berlin 2023 Leaders Summit will call upon an entire spectrum of influential personalities within the industry upon an entire spectrum of influential personalities within the industry, including top technologists, innovators, inventors, retail executives, thought leaders and influencers.

Featuring insights from every angle of consumer tech, the programme will feature authorities in their fields such as global AI and privacy expert Ivana Bartoletti and professor Chris Miller, author of Chip War: The Fight for the World’s Most Critical Technology.

It will also boast influencers such as Jordi van den Bussche, better known as the YouTuber with 14.9m followers, Kwebblekop, and tech YouTuber with over 1.2 million subscribers, Michael Fishern, aka Captain2Phones.

Business insights will be provided by the likes of Angie Gifford, vice president EMEA at Meta; Steve Collins, CTO of gaming giant, KING, makers of Candy Crush; as well as serial entrepreneurs Jonas Andrulis, founder and CEO of AI and modelling start up Aleph Alpha, and Dr Christian Bogatu, advisor at Sprind.

In addition, the programme will feature prominent figures working in research and government such as Dr Tina Klüwer, appointed to the Future Council of the German Federal Government in 2022; Marlies Schijven, professor of surgery and researcher in digital health at the Amsterdam University Medical Centres; Professor Joanna Bryson, expert in natural and artificial intelligence at the Hertie School; Stewart Miller, ceo at the National Robotarium in Scotland; Professor Alexandra Wuttig, professor in entrepreneurship and innovation and chancellor at IU Internationale Hochschule, and Dr Andreas Rickert, ceo at PHINEO.

SDA market up 41% in Q3 year-on-year GfK has seen a continuing trend for shoppers buying energy saving SDAs, as well as recreating café style hot drinks at home.

Recent statistics from GfK’s Point of Sales Tracking for the durable consumer goods market, have shown that demand for energy saving appliances, as well as the shift in lifestyles to more hybrid working and working from home, has boosted the SDA market.

Air fryers are the category driving growth, and the market grew 285% in Q1 2023. Compared to the 12 months to March 2019 – pre-pandemic – the Inset: GfK has reported a growth of 3.2% in hot category is up 1,103%. beverage makers in Q1 2023.

Meanwhile, hot beverage makers also grew 3.2% year-on-year in Q1 2023, while it was 28% higher than Q1 2020.

Client solutions consultant, Bruce Denton, told PH: “At GfK, we believe that consumers will continue to spend wisely on appliances offering quality output and practical benefits and models offering additional energy saving benefits are likely to thrive.”

To read the full report from GfK, turn to page 30.

Spear & Jackson announces new partnership with Benross The new licensing programme will launch later this year and feature a range of Air Treatment products for Above: The new Spear & Jackson range is set to the home including delaunch later this year. humidifiers, diffusers, air purifiers and related accessories, plus Air Temperature-Control products for the home, such as heaters and fans.

Ian Archer, managing director of Spear & Jackson Tools Group, said: “We are thrilled to enter this new relationship with Benross Marketing and it marks a new milestone to see our brand further incorporated across an ever-growing category of Spear & Jackson performance products for the home.

“Our core tools business continues to innovate and evolve from our proud heritage in Sheffield since 1760, and over these past few years we have been delighted with the success and growth of our brand licensing programme.

“Welcoming Benross to the programme has been positive from the start and we are looking forward to working together and bringing new Spear & Jackson products to customers across a wide retail landscape.”

Amit Juneja, managing director, Benross Marketing, added: “We are all very excited to be part of the Spear & Jackson family of licensees. We have been keen to work with the team at S&J for some time and when the opportunity presented itself we were delighted to forge this new relationship and we’re looking forward to bringing some stand-out products into retail later this year and beyond.”

Remoska introduces Tria 3-in-1 Oven-toTable Electric Cooker Featuring multiple cooking methods, three lids and able to act as a casserole dish, the Tria is versatile and ideal for travel.

Remoska’s new Tria electric cooker can bake, roast and grill like the previous versions, but can also now function as a clear glass casserole dish and a pressurised pan with its SoftPressure lid. The new function allows consumers to prepare slow-cooked style meals in a fraction of the time.

The 4.5l cooking pot provides a capacity of three litres and is coated with three layers of high quality non-stick coating, making it easy to clean and dishwasher safe. Its smart design allows it to be carried straight to the table for serving, and it can also be used on any hob.

Featuring a 610W baking lid, the cooker can bake, roast and grill foods, but also has a clear glass window to easily check on cooking progress, as well as a simple on/off switch. The glass lid is made from toughened glass with a vent. The power cable can be detached from the lid and it uses very little energy while cooking, making it ideal for energy saving.

The SoftPressure lid makes the Tria more versatile with a pressure valve that makes stovetop cooking faster than normal, by increasing the pressure in the pan. The lid locks into the handles with a onehanded mechanism and a red spot ensures it is done correctly.

Above: The new Tria offers a slow cooking function, as well as the bake, roast and grill features of the previous versions.

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2023 EXCLUSIVELY HOUSEWARES

PROFFESSIONAL TECHNOLOGY FOR THE KITCHEN AT HOME

Visit us at EH520

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Magic Bullet partners with artists for new wraps

Above: (l-r) Richard Burton, Paul Parsons and Andrew Chatfield.

RKW appoints new senior leadership team Leading SDA company, RKW, has welcomed three new staff members to aid its goals for exponential growth.

As part of an ambitious bid to continue the growth of the company and ensure high quality products remain at the heart of the business, a number of experienced names have joined the finance and QA departments.

Andrew Chatfield brings more than 20 years of experience in consumer electronics, SDA and cookware to the RKW finance department as group financial director. Andrew gained his professional qualifications working in offshore financial services before joining Fujifilm. In 2010 he moved to Groupe SEB as finance director for the UK and Ireland. Andrew is now dedicated to helping revolutionise and transform financial operations at RKW. Paul Parsons, once of Morphy Richards, joins RKW as the new head of quality assurance, bringing years of experience. Paul has an impressive track record of improving QA processes to be best in class, and brings that same drive to take RKW’s high standards to the next level.

Joining Paul in QA is Richard Burton, who will take on the role of QA compliance manager. Richard also has vast experience in testing and compliance, with more than 20 years spent at Morphy Richards and SGS. Richard will play a key role in helping RKW continue to innovate. He brings valuable expertise in ensuring compliance with legislation, updating Standards Collections, and monitoring the everchanging market.

These new additions mean exciting times ahead for RKW as it looks to maintain its position as a leading SDA company in the UK, while continuing its aggressive expansion overseas. The company continues to make significant investments in a comprehensive digital transformation project, implementing cutting-edge technologies and innovative strategies to thrive in an ever-evolving global market.

The US manufacturer has launched the artist-designed wraps to celebrate creativity and self expression in and out of the kitchen.

In line with its recent rebrand, Magic Bullet, is giving away a limited number of the new wraps to inspire its modern consumers to get creative in the kitchen. Last year, the brand introduced itself to Gen Z customers with a refreshed product line providing fun, versatile and accessible appliances.

John Olson, brand manager at Magic Bullet explained: “Magic Bullet’s new branding and wraps put a refreshed spin on the brand for a new audience that cares deeply about individuality and authenticity. Our hope is that the brand and new decorative accessories not only add a splash of colour to consumers’ worktops, but further emphasise the power of self expression in our lives and in the kitchen.”

To design the wraps, Magic Bullet teamed up with Shanee Benjamin, Jiaqi Wang, and Spencer Gabor. All three wraps fit around the base of the Magic Bullet Original Blender and are made of durable, waterproof, and easy-to-clean material.

In addition to the new wraps, the brand has partnered with Canstruction, a global hunger relief non-profit organisation, which hosts events in cities around the world to benefit food banks.

In September, Magic Bullet will sponsor Canstruction Orange County’s month-long competition in conjunction with Festival of the Children at South Coast Plaza in Costa Mesa, California. The competition sees entrants design and build sculptures out of canned food and at the end of the event, the cans are donated to local food banks.

Below: The limited edition Magic Bullet wrap are available in three designs.

Marks Electrical reports record year Sales for the full year, ended 31 March, 2023, were £97.8 million, up 21.5%.

Marks Electrical said that a strong performance was driven across all categories, but particularly in small domestic appliances including air fryers, coffee machines and vacuum cleaners.

Gross margin improved in the second half, as anticipated, and higher revenue levels combined with cost discipline drove margin expansion. The group is now expecting to receive a full year adjusted EBITDA exceeding £7.5 million.

Mark Smithson, ceo, commented: “We are delighted to finish the year with revenue growth of 21.5% to a record £97.8m, especially against the prevailing economic backdrop.

This further demonstrated the strength of our business model and the attractiveness and advantage of our market-leading customer offering, as more people continue to discover the brand up and down the country.

“As we look to FY24, we are wholly focused on maintaining our performance management discipline on revenue, profit and cash in order to continue to demonstrate our differentiated proposition.”

Right: Marks Electrical said its SDA sales were particularly strong.

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HOME OF

Visit us on stand EH264 at Exclusively 2023 to view the latest product range across our exclusive brands

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GfK Insights COMPANY PROFILE: BLUESTEM GROUP

Reliable, portable and equipped with smart features that cut down on hassle and running costs, Bluestem Group’s Igenix range of air conditioners, air circulators and air purifiers is the natural choice for anyone looking to make their home cooler and more comfortable this summer.

Beat the heat with Igenix Above: The Igenix IGFD4009W Air Circulator Turbo Fan boasts 32 wind speed settings.

Above right: Using three-stage HEPA 13 filtration, the Igenix IG9600WIFI Smart Air Purifier helps remove allergens from the home.

Below: Stay cool this summer with the lightweight and portable Igenix Smart 9000BTU 3-in-1 Air Conditioner.

U

K summers are getting hotter than ever, bringing uncomfortable temperatures and sleepless nights – while for hay fever sufferers, there’s the added misery of itchy eyes, a runny nose and other debilitating symptoms. While air cooling and purifying solutions can offer relief, budget-conscious consumers are increasingly seeking out cost-effective options such as Bluestem Group’s Igenix range, which includes smart models that help reduce energy usage.

Air conditioners Air conditioners are adept at cooling rooms by removing heat and humidity. Igenix offers a range of options that are portable, lightweight and come with a choice of fan, cooling and dehumidifying modes to allow users to create their ideal environment throughout the summer months. With built-in timers and sleep modes, Igenix air conditioners are costeffective and energy saving, too, enabling customers to cool rooms at times that best suit their needs. The Igenix Smart 9000BTU 3-in-1 Air Conditioner

(IG9909WIFI) even comes equipped with wifi functionality, allowing users to control the unit from their phone or from a smart speaker such as Amazon Alexa or Google Home.

Air circulators With its multi-direction action, an air circulator is more efficient at moving air than a standard fan, and can be used to boost the effect of an air conditioner by dispersing the cooled air to every corner of the room.

The newly launched Igenix IGFD4009W Air Circulator Turbo Fan has an incredible 32 wind speeds and 3 wind modes – normal, natural and sleep – and a multidirectional auto oscillation, including full 360° horizontal and 90° vertical tilt angles. It also features a scented oil diffusing pad in front of the fan blades; just add a few drops of essential oil to impart a subtle fragrance to your room.

Air purifiers Hay fever sufferers can experience allergic reactions even inside the home, but by filtering air and pushing clean air back out, an air purifier can, if used consistently, help to reduce airborne pollutants such as pollen spores and other particles given off by trees and crops at this time of year. The Igenix IG9600WIFI Smart Air Purifier boasts three-stage HEPA 13 filtration, which removes 99.97% of viruses, polluted particles, odours, allergens and dust from the air in your home. It also has a wifi feature that can be connected to the Smart Life app via an Android or iOS phone to clearly display which mode is currently in use, current temperature, air quality and more. The Igenix IG9600WIFI Smart Air Purifier can also be synchronised with Amazon Alexa or Google Home for hands-free voice control.

Bluestem Group is exhibiting at the Exclusively show on stand EH264.

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THE INSPIRED HOME SHOW

Chicago: Innovation and inspiration Back for its second outing since Covid, the Inspired Home Show in Chicago majored, as ever, on innovation, with a growing presence for SDA and Smart Home. Sarah Selzer reports.

Above: The show features all of the latest innovation in SDA and smart home.

Right: Finamill is an electronic spice grinder with interchangeable pods.

Below: Stirr from Uutensil is a USB rechargeable one-handed stirrer.

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T

he Inspired Home Show is a great multipurpose event. You can make connections with distributors, brands and buyers from your own country as well as international, attend keynote presentations (a stand-out this time included TikTok), see displays from international retailer winners of the covering evolving consumer trends, smart concepts gias and meet the designers of the future with the and product design. Global Innovation is made up of student design winners. several exhibition areas including Market Watch which It is definitely a show principally about product and if highlights products in line with key consumer trends you’re looking for the latest in SDA and smart home, for this year and the Inventor’s Revue. you won’t be disappointed. There is a dedicated expo, There is also a dedicated area, the Smart Home Wired + Well, which will next year be located in the Pavilion, with a selection of brands on show. What’s North Hall, which also houses Clean + Contain, while great with both the Inventor’s Revue and the Smart the South Hall is home to Dine + Décor. Some SDA and Home area, is you get one-to-one time with them – smart home can be found in the other two expos.

Within the halls you will find the Hall of Global Innovation – ‘the connected life Pitch to the pros your customers crave’ – where the focus is the future of home, l Inventor’s Revue gives small brands the opportunity to present to major retailers, as well as seek advice from the ‘Pitch to the Pros’ panel. This year, one of the group of panellists included several former contestants on the Shark Tank (the US equivalent to the UK’s Dragons Den).

One inventor looking to secure major interest was Terry Robiskie who, with coffee maker manufacturer EHB, has created the patented Helmet Coffee Maker ‘offering sports fans a unique way to support their team year-round, one cup of coffee at a time’. With NFL increasing its popularity in the UK, there could well be traction on this. The product is already being licensed to racing teams and the military.

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GfKHOME Insights THE INSPIRED SHOW

Inset: BRU Tea Maker founders Filip Carlberg (left) and Bogdan Krinitchko.

Brand and product highlights The show is packed full of exhibitors from the Americas as well as a selection from around the world. Here is a taster and you can find details on all the 2023 exhibitors on the app https://app.theinspiredhomeshow.com/Connect365 Indian manufacturer Hamilton Housewares has a range of products including microwave-safe insulated steel casseroles and also, on show in the Smart Home Pavilion, was the 1.5l/2.5l Smart Hotpot with detachable stainless steel container. This allows you to warm food through a smartphone app from wherever you are. It’s compatible with AI assistants too.

Simplehuman had several smart home products on show – the Cleanstation which uses 30 UV-C LEDs to eliminate 99.9% of bacteria from a mobile phone, in just 30 seconds, and dual compartment rectangular sensor bin. This features voice control and the bin will open at the sound of your voice. You can also instruct it to stay open and closed, plus it has a motion sensor.

UK designer Gavin Reay was a first-time exhibitor at The Inspired Home Show with uutensil, showcasing his USB rechargeable onehanded stirrer, Stirr. “The initial launch in the US was a sell-out success as I think consumers recognise the value of a more environmentally-friendly power source.”

On the healthy-eating side, and with more than a nod to encouraging sustainable living by reducing carton and food waste, is the patent-pending Nutr Machine. This makes nut and plantbased milks and the team behind it are pushing through for international sales outside of its North American home market. It’s pronounced ‘nutter’ too.

US brand Trova has a range of smart safes that look just like boxes if they’re seen on a shelf or cabinet – the large black model could easily pass for a home scanner or printer. Trova is already selling into the UK through some outlets but is keen on getting winder coverage.

The Funky Appliance Co was attending its first Inspired Home Show and co-founder and ceo, Joe Sillett, described the experience as “up onto a level that even I have been surprised by.”

New Funky Microwaves joined the toasters and kettles.

FinaMill is the world’s first electronic spice grinder with interchangeable pods, which double as storage for all your spices and can be swapped in and out with just a couple of clicks. Onehanded operation makes them perfect for multitasking cooks and people with limited mobility.

each brand usually has one or two personnel at their mini booth and some are dual-sited, exhibiting in one of the other expos if they have related products. It’s a similar set up with Inventor’s Revue, although this is the only area they’re showcased in.

One brand I met in the Smart Home Pavilion is BRU from Switzerland – a teamaker, available in white and gold or black and gold and the brainchild of co-founders Filip Carlberg and Bogdan Krinitchko, second-time exhibitors and keen to get into the UK. “It’s always a pleasure to be at the show, especially as a young European startup,” said Bogdan. “It’s the chance to meet with international, and of course a lot of USbased industry professionals. Fun fact – that’s where we met both our Swiss and German distributors.”

Top: The Wired and Well expo is an established part of the show and will this year move to the North Hall.

Above: Inventor Terry Robiskie with the Helmet Coffee Maker.

Below: The Funky Appliance Co was attending the show for the first time.

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Aaira Surface: Your Ultimate Cleaning Solution Introducing Aaira Surface by DH Lifelabs – a versatile and revolutionary cleaning device designed to make your home safer and cleaner. This multi-purpose cleaner eradicates 99.9% of viruses and bacteria on surfaces while eliminating odors, making it the perfect ally in your fight against germs.

What sets Aaira Surface apart is its unique blend of simplicity and effectiveness. Its active ingredient is Hypochlorous Acid (HOCl), a disinfectant produced from just three simple ingredients: non-ionized salt, water, and vinegar. It's a gentle yet powerful cleaner that replaces bleach without the harmful side effects, offering an environmentally friendly, non-toxic cleaning solution that saves money and protects health.

Aaira Surface can be used on various surfaces, including kitchen and bathroom areas, without the use of harsh chemicals found in traditional cleaning agents. Plus, it comes in two strengths, a low concentration for everyday use, and a high concentration for those tougher jobs.

Sciaire Mini + HEPA: Breathe Easy with Purified Air Experience cleaner, fresher air with the Sciaire Mini + HEPA from DH Lifelabs. This powerful air purifier not only cleans your air but also deodorizes it, providing a healthier living environment for you and your loved ones.

Sciaire Mini + HEPA uses advanced PlasmaShield Technology to actively seek out and bond with particles, eliminating 99.97% of bacteria and viruses on contact. It removes airborne pollutants like dust, pollen, smoke, mold, and pet dander, and neutralizes common household odors and VOCs. So, you can say goodbye to the nuisances that irritate your respiratory system and hello to air that's fresh and invigorating.

Its 3-in-1 filter system includes a pre-filter, HEPA filter, and activated carbon filter, ensuring comprehensive air purification. Plus, with its real-time air quality monitoring and an air quality indicator ring, you'll always be informed about the air you're breathing.

Suitable for rooms up to 217 sq ft, it purifies your air 4.8 times per hour, delivering consistent air quality improvement.

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14-15_IFA Progressive Electrical_GF.qxp_PROGRESSIVE ELECTRICAL 29/05/2023 18:44 Page 1

THE BIG INTERVIEW: IFA BERLIN

Right: IFA Next is being expanded at the 2023 show with more exhibitors, and a content programme to support.

Below: Oliver Merlin, managing director of IFA Management.

Below right: Content is key for IFA 2023 and there will be a lot more non-commercial content with thought leaders, gamers, influencers and more.

Power up As IFA Berlin readies for its 99th show in September, a new management partnership is in place to rejuvenate the event. Oliver Merlin, managing director of IFA Management, tells PE what’s planned for the 2023 event, and what the future holds for IFA.

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ow the responsibility of IFA Management, a new joint venture founded by gfu Consumer and Home Electronics, together with independent event organiser, Clarion, IFA 2023 is set to build on the impressive history of the electronics show, which is gearing up to celebrate 100 years in 2024.

Oliver Merlin, managing director of IFA Management, tells us: “IFA is just an amazing institution. When we signed the deal for Clarion to take over the running of the show, we went to meet the mayor and do a big signing ceremony. And since then the amount of press interested in being involved is incredible. Every Berliner that you've ever met, every German, in fact, has been to IFA at some point in their life.

“Historically, IFA has been very good at keeping its finger on the pulse of all the latest developments. And, if you look back through the 99-year history, there's an amazing amount of product firsts. They've had people like Albert Einstein speaking and opening the show. So it's got a cutting edge feel to it.”

Oliver and his team are looking to regain that cutting edge feeling: “I think at the moment

there's not that feeling around it. It's sort of stabilised. It's not going backwards, but it's become a case of there being a lot of white goods and they've missed things like gaming and AI and meta. So we're trying to make sure it gets back to being relevant.”

Some of the changes will start to be seen at the 2023 show, but change will be gradual. Oliver explains: “The scale of IFA is so vast, I often liken it to sailing the Titanic. You've got to be very careful how quickly you move it, because otherwise you hit an iceberg. So we're taking our time and doing things gradually. I call it evolution, not revolution.”

One of the new aspects in 2023 will be the content schedule. “You'll find we're really majoring on content this year. Content at IFA used to be quite commercial, where the major exhibitors would talk about their products. We're doing a lot of content this year that is not commercial, it's people talking about key issues and innovation, which is a huge area where IFA has fallen behind a little bit.

“So we've got everything from serious professors in quite high brow subjects, to gamers and YouTubers.

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GfK Insights THE BIG INTERVIEW: IFA BERLIN

And we've actually got the ceo of King, the makers of Candy Crush speaking on stage. So we're really pushing off in that direction to try and get the consumers really interested in IFA again.”

Another key focus is the environment: “Sustainability has been absolutely massive and we always knew we would have a sustainability stream.

But every customer we've spoken to without fail has wanted to be part of it. So we've got a whole physical space now called the Sustainability Village, which will have its own content programme, exhibitors, sponsors, and it's grown and grown and grown. We're having to keep taking more and more floor space because it's just been incredible.

“That reflects what's going on in society.

Where probably it was factor number three or four in people's decision-making processes a couple of years ago, now it's number one. If you're a company and you haven't got your story straight on the environment, you're almost out of the picture for a lot of people.

It's just as important as the quality of the product or the price.”

Gaming will also have a spotlight with an arena where consumers can go and have fun, which is one of the aims of the show.

The next big thing in tech may also be found at IFA. Oliver furthers: “There's also a start-up and innovation zone called IFA Next, and that's been quite small recently. They only had 137 start-ups last year, and this year we're going for 500. We're really trying to expand the innovation side and have IFA as somewhere we can really see what's coming next in tech.

“It's the point of having that constantly bubbling away, that hotbed of ideas of crazy people who think they can change the world, along with VCs and investors, and there'll be a whole content programme around that.”

Since taking on the management of the show, IFA Management has been visiting competitor shows to get a feel for the market. Oliver comments: “So the first thing that happens, is the Consumer Electronics Show in Las Vegas, and then there's Mobile World Congress in Barcelona. And then there's South by

Southwest in Austin. We've been to see all of those and I really think there's an opportunity for IFA to be in that league and if not, be the best in that league.”

To meet that goal, IFA Management has grown this year from a handful of people, to a team of around 40 based around the world. Oliver expands: “Previously the team that were organising were all based out of the Messe Berlin, but I think we've got a really nice balance now. We've got several of the people who used to work on the old IFA Berlin to join my team. I think it's now almost about 50/50. I think we've got 20 people who are in Berlin or Germany. And then a mixture of people like myself who travel from elsewhere.

“I think the great thing about that is we've got the knowledge from the past, so we've got all that great history, and that feeling for what it was, and then a whole bunch of new thinking. And so you get this really nice mix for that international outlook. And I think that's right because we want to compete on the global stage.”

With these plans in place, IFA looks set to grow from an established show into an even better international event.

IFA 2023 takes place from 1 – 5 September at Messe Berlin.

Above: IFA expects the IFA Next area to attract investors looking for new ideas and concepts in tech.

Bottom left: IFA Management is planning to bring the show back to being relevant in the electronics sector.

Bottom right: IFA 2023 will be the show’s 99th year and big celebrations are planned for the 100th anniversary. .

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EXCLUSIVELY PREVIEW: RKW

Right: The highly anticipated Tower Eco Saver air fryer range will be on display at Exclusively.

Below: Marine Blue is the latest colourway in the Solitaire kitchen collection.

Tower of strength RKW is well prepared for the highly anticipated Exclusively 2023 trade show, promising to showcase the latest product innovations and small domestic appliances (SDA) available in its 2023 product catalogue.

R

KW and biggest own-brand, Tower, are home of the air fryer, but trade show attendees will also spot a range of exciting kitchenware appliances, and floorcare products on stands EH402 and EH456. SDA from leading brands Black + Decker, Smeg, and Lavazza will also be exhibiting at the trade show.

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Tower kitchenware collections Tower is presenting new colourways from iconic SDA kitchenware collections at Exclusively 2023, including Scandi, Renaissance and Solitaire.

For Scandi, a new Cool Grey colourway will exhibit at the trade show, complete with a walnut coloured trim.

This is joined by a popular Scandi Jade Green colourway, available as Tower kettles and toasters.

Green is an exceptionally popular 2023 colourway, appearing generously throughout many RKW SDA collections, including Scandi and Renaissance. The Scandi collection is exceptionally popular with retail buyers and end-users, due to its minimalist design with Scandinavian-inspired wooden accents, promoting a calming nature in the home. Scandi is available as slow cookers, microwaves, toasters, and kettles, as well as a range of housewares.

The Renaissance kitchenware collection includes SDA driven by the interest in past designs, themes, and styles. A new Forest Green colourway will be on show at Exclusively 2023, finished with a chrome trim. This is accompanied by a sophisticated white variation.

Solitaire kitchenware will be identifiable on stand by a textured diamond design effect, seen on kettles and toasters. It is guaranteed to add a level of texture to any kitchen layout, adding individuality and character.

Solitaire will also be at Exclusively 2023 in the existing elegant Black colourway, alongside a new Marine Blue option.

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Insights EXCLUSIVELYGfK PREVIEW: RKW

Tower floorcare collection The Tower VL Series floorcare collection launched in 2023, and will be in attendance at Exclusively. The new vacuum cleaner range is exhibiting, including the top of the range Tower VL100 Optimum vacuum cleaner.

Complete with a touch screen LED display, with four power modes, Eco, Medium, High, and Auto, dust sensor technology in the Tower VL100 vacuum cleaner continuously detects dust particles, automatically increasing suction power for higher dust levels. The ultra-efficient floorhead agitates dust and dirt, complete with anti-tangle technology, preventing hair build-up.

Another exhibiting VL Series floorcare product includes the VL80 Flexi Cordless vacuum cleaner, with a 75cm Flexi pole for going under tables and other low down areas to provide powerful cleaning performance.

Above: The Tower VL100 vacuum cleaner detects dust particles and increases suction for higher levels.

Left: The 11L Dual Basket Air Fryer is Tower’s largest to date.

Tower air fryers Attendees can expect to see a range of existing and new Tower air fryer models on display at Exclusively 2023.

Tower air fryers continue take the market by storm with over 2.5 million units sold in the last 3 years alone.

Consumers are now looking to elevate their cooking capabilities by upgrading to more sophisticated models with added functionality, such as Tower’s largest Dual Basket air fryer to date, the Tower Elite 11L Dual Basket air fryer.

Created with stainless steel accents and enhanced features for the ultimate high-end air frying experience, the 1700W power model incorporates Tower Vortx technology which retail customers know and love, saving up to 70% on energy costs.

The air fryer models’ sync function allows consumers to cook two different meals in each 5.5L compartment, with staggered start times to ensure both finish cooking together, resulting in hot and fresh food every time.

The highly anticipated Tower Eco Saver range will also be on display at Exclusively 2023, combining the benefits of Tower air fryers, with a new space-saving design. The new models feature a smaller footprint than alternative air fryers, taking up 20% less space in the kitchen. There is an added space-saving benefit within shipping and transport containers, due to smaller product and packaging sizes. This lowers wider environmental impacts and costs associated with Eco Saver models.

Tower Eco Saver air fryers retain the functionality of previous Tower air fryer models, featuring Vortx technology. Models with in-built Vizion technology also save consumer’s time and money, by allowing food monitoring without opening air fryer doors. The Tower Eco Saver range will become available in 3L, 6L, and 7.5L sizes.

Bottom: A new Forest Green colourway is joining the Renaissance kitchen collection.

Other exhibiting RKW brands Other exhibiting brands on the Exclusively RKW stand include the new Black + Decker Smart Cooling range. Four smart enabled air conditioners (5k/7k/9k/16k BTU) are controlled using the Black + Decker home app, Amazon Alexa, or Google Home. 3-in-1 functionality provides powerful air conditioning, cooling, and dehumidifying.

Searching for housewares innovations at Exclusively 2023? The RKW and Tower stands will exhibit Foundry Cast Iron oven to tableware products from leading brand Barbary & Oak. Other innovative cookware includes the temperature sensing Tower SmartStart cooking pans, and the new Tower Cerastone Pro cookware, with a non-stick coating that is 15x stronger than standard non-stick coatings.

Visit RKW and Tower on stands EH456 and EH402 at Exclusively 2023.

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With its elegant, ergonomic design, no limiting cord reach and unrivalled blending performance, bamix® sets new standards in the hand blender sector.

For further product information please visit

www.bamixuk.com

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Bamix all in one kitchen machine • Using the various attachments you can you have one machine that can chop, puree, whisk, grind or mince • Space saving design • With a small number of accessories Bamix can be used for various tasks • Made in Switzerland • Lifetime warranty on the motor • The perfect kitchen tool to help you create healthy and delicious meals.

SliceSy

Grating, slicing, cutting, chopping – all done in no time.

Processor

For freshly ground herbs & spices

Grinder

For grinding dry ingredients

Powderdisc

To pulverise dry foodstuffs

Beakers & Jug

400ml – 1ltr range available

Distributed in the UK by Burton McCall Ltd Contact to order: sales@burton-mccall.com / 0116 234 4611

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BRAND PROFILE: HADEN

Having acquired Haden in 2016, Sabichi has worked hard to retain the British heritage of the brand, while also innovating and keeping the brand modern and relevant. Progressive Electrical catches up with director Sachin Bagga to find out more.

Above: The Dorchester Sage Green collection comprises a microwave, kettle and toaster.

Below right: The Heritage Black and Copper range is a striking design for modern kitchens.

Below: 2022 saw the launch of the Haden Putty colour into the air fryer collection.

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A cuppa with… Haden

H

aden has a history spanning 150 years, with origins as a bicycle manufacturer in the late 1880s. Founder Alfred Haden’s sons, Donald and Denis, took over the business in 1937, renaming it Haden Bros.

A monumental shift came in 1944 when Haden Bros veered from bicycle manufacturing and entered the realm of kettle production. This move marked the beginning of a transformation that would revolutionize the kettle industry. The company pioneered the cordless Bescol kettle and used the powder coating machinery originally used for bike parts, to apply colour to the kettles. A revolutionary process that enhanced the kettle’s durability and longevity.

In 1958, Denis established his own company, DH Haden, to concentrate solely on kettle manufacturing, which led to the birth of the Haden brand as we know it today.

Sabichi director, Sachin Bagga, furthers: “With a strong commitment to quality manufacturing, meticulous attention to detail and a passion for design, the brand has achieved great success and continues to create collections in the breakfast and kitchen appliance space.”

Sabichi acquired Haden in 2016, and over the past seven years, the company has focused on keeping the brand’s strong identity. Sachin explains: “Preserving the heritage and quintessentially British identity of Haden is central to what we do. Staying true to the brand’s roots and values is important. Our product designs are heritage, they are reminiscent of the past, but sit in any contemporary kitchen.

“The Haden brand is reflective of English culture, our rich nature and stunning market towns. Following Haden’s heritage in pioneering colour and design on kettles, we draw inspiration from the brand’s history and have always incorporated this into a key pillar of our design handwriting. We take great care to ensure that Haden is showcased in a way that is authentic and reflects its rich heritage as the original English kettle.”

It's a combination of this heritage with the brand’s

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GfK Insights BRAND PROFILE: HADEN

passion for creating products its customers love, which Sachin believes makes Haden stand out in the SDA market. “Haden items are ergonomic yet beautiful,” he enthuses, “making them a popular choice for people who want appliances that perform exceptionally well, but have a high aesthetic in their homes.”

Customer service is also a USP: “We understand our success depends on the satisfaction of our customers – both retail and consumer – and we are committed to providing the highest level of support to ensure all customers have a positive experience.”

While the essence of the brand is in its heritage, the team ensures that the product offering reflects consumer trends, too. Sachin continues: “We have always been committed to offering innovative and high quality products that meet the needs of our customers. As such, expanding into the air fryer market allowed us to provide our customers with a new and exciting way to prepare healthy and delicious meals at home.

“Our air fryer range has always been an ergonomic offering, but in 2022, we introduced the quintessentially Haden Putty colour into our collection and it has been a resounding success.”

As well as the new air fryer, there have been a number of other introductions to the portfolio over the last year, despite a challenging climate.

“Overall the past year has been an exciting and colourful one for the brand, but not without its challenges,” Sachin tells us. “Like many businesses, we faced some ups and downs due to the current economic environment and external macro influences.

However we have navigated these choppy waters cautiously and calmly and will continue to focus on our customers.

“Despite the challenges, we are proud of the strides we have made in expanding our product lines, introducing new heritage designs, and continuing to grow and adapt in response to changing consumer needs. We are optimistic about the future and are committed to building on the successes of the past year, while also learning from the lessons and experiences we have gained.”

And there’s much more in the pipeline, as Sachin outlines: “We will continue to focus on quintessentially British design and style, with an emphasis on colour and patterns. You will see the introduction of a number of new ranges in the Haden breakfast category, as well as the kitchen appliance category.

“We will also be partnering with an exciting future positive brand to create a capsule collection that will launch in the UK. With a strong commitment to quality and customer satisfaction, we are confident that the brand will continue to deliver exceptional products and experiences that delight its customers and drive its continued success.”

Haden is a brand steeped in history, but it is certainly not stuck in the past.

Above: There will be new additions to the breakfast range in the coming year.

Below: Haden’s air fryers, countertop oven and microwave collection have helped overcome the cost-of-living crisis as cost saving items.

Exclusively Haden l As the brand readies to showcase at the Exclusively show at the Business Design Centre in London in June on stand EH214, there is much to look forward to. Sachin comments: “Our plans for the Haden brand at Exclusively Housewares 2023 are focused on strengthening our relationships with existing customers and meeting with new potential customers. We will be showing our existing items for customers who are not familiar with them, and introducing new and exciting lines.”

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PROGRESSIVE ELECTRICAL: TRENDS

Electric avenue Key factors in purchasing decisions have changed somewhat over the last few years when it comes to the small domestic appliance (SDA) market. Value is key, sustainability a big factor, and energy saving is never far from our minds in the current climate.

PE catches up with some key suppliers to find out their latest launches and what trends they are seeing in the market.

Above: Bamix Cordless provides flexibility in the kitchen. The battery has a working time of up to 20 minutes, allowing for use in outdoor kitchens, when barbecuing and more.

Below: The Salter Fuzion Air Fryer can be used as a dual air fryer, or for cooking big joints of meat or family meals once the divider is removed.

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W

hile we may have returned to normal following the pandemic, for many it’s a new normal as our lifestyles have changed, which in turn has had an effect on how we shop for, and use electricals in the home. Many now have hybrid working patterns, or work entirely from home, creating a desire for the products we enjoyed while out and about, at home.

When coupled with the macro economic climate, and the pressure on consumer budgets, this has created a step change in the SDA market in particular.

Barista style coffee machines and high-end hot beverage makers are trending, as Marcus Lux, head of Gastroback UK, export and business development tells us: “There’s the ongoing trends for espresso and coffee machines and kettles and toasters. With such a squeeze on spending at the moment, consumers are really looking for value-for-money but also versatility, robust and durable products and ease-of-use. All our products carry a two-year guarantee and many have multiple functions.

“For example, we have traditional kettles, but also teamakers that double as kettles if you remove the infuser.”

There is also a move towards products which actively save money and the air fryer market has taken off over the past year. Duncan Singleton, Salter trading director, explains: “The air fryer trend is going nowhere this year, with many people who purchased their first air fryer in the last few years now looking to upgrade their existing model. Amidst the ongoing cost-of-living crisis, consumers have been swayed by the energy saving benefits of air frying - with Salter air fryers using up to 70% less energy to run than traditional convection ovens.

“Salter has responded to this demand for upgraded air fryers with brand new multifunctional additions to our collection, including our Fuzion Dual Air Fryer, a dual compartment air fryer with removable divider.

“Our new XL Digital Steam Air Fryer combines air fry and steam functions for ultimate versatility in the kitchen, making it the perfect gadget for someone looking to experiment with their cooking methods and upgrade their existing air fryer.”

Gemma Harrington, marketing manager at Bluestem Group, agrees: “Air fryers are here to stay. The trend for them grew in 2022 due to the economic climate

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PROGRESSIVE ELECTRICAL: TRENDS

changing and consumers were looking for ways to save money. Not only do they save on bills, but they also produce healthier meals too. Air fryers require as little as 1tbsp of oil to make delicious crispy meals.

“Mini ovens, which also feature built-in hobs, are a great option for cooking without having to turn on a conventional oven. Mini ovens do not require as much energy to cook as conventional ovens, and they cook food much faster too. Ingenix’s range runs from 30L all the way up to 60L, so every size family can be catered for.”

Chris Coleman, global vp of marketing at DH Lifelabs, also sees health and wellness as one of the key focus areas: “There is a growing demand for appliances that promote health and wellness. This includes appliances such as air purifiers, juicers, blenders for making smoothies, and appliances that aid in food preservation.”

A combination of energy saving and health is key for Nick O'Mahony, national field sales manager at Burton McCall: “Energy-efficient products plus health and wellbeing are still key players in the market. Bamix ticks all of these boxes, being manufactured in Switzerland and having created a range that not only works incredibly well, but continues to deliver great performance for many years after purchase.

“Consumers are also very aware of their disposable income at the moment. All macro-economic challenges are bearing down on the UK market and purchases are certainly considered.”

Meanwhile, seasonal products continue to trend.

Marcus says: “Those products for the upcoming summer season are proving popular including BBQ grills (both table and contact grills), juicers, citrus presses and ice cube makers.”

Similarly to most other sectors, eco-friendly products are at the forefront. Chris comments: “Consumers are becoming more conscious about their environmental footprint. Energy-efficient appliances that help reduce energy consumption and promote sustainability are gaining popularity.”

Another key trend is for smart appliances. Chris continues: “With the advancement of

technology, smart appliances have gained popularity.

Consumers are increasingly interested in appliances that can be controlled and monitored remotely using smartphones or voice assistants.”

While the sector seems to be changing, it is still strong. Nick concludes: “The growing market is projected to increase by nearly 5% by 2030, according to key market insights and there is a huge rise in demand for smart home technology to make everyday life easier.”

Top: DH Lifelabs’ Aaira Surface Cleaner is versatile and is seeing strong traction in the market.

Above: Bluestem has recently launched a 5L air fryer, 8L dual air fryer, along with 11 and 15L air fryer ovens.

Below: Gastroback’s Design Tea and More is a 3-in-1 product – teamaker, kettle and precision cooker.

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IT STARTED WITH A C FFEE...

Petra is back! Dating back to Bavaria in 1968, Petra promises over 50 years of heritage, trust and loyalty within the kitchen electrical market. Most famous for coffee machines, Petra is launching brand new ranges across kitchen electricals, garment care and floorcare, that are sure to deliver the same great innovation that the brand is renowned for.

From the latest air fryers to snack makers, the Petra collection offers timeless pieces that complement any décor, delivering functional, stylish pieces for the kitchen and home.

For any Petra trade enquiries, please contact sales@upgs.com

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1: Salter Fuzion Dual Air Fryer Salter has added to its air fryer collection with the launch of the Fuzion Dual Air Fryer, which features a removable divider for multipurpose use. With a total capacity of 8L, the Fuzion Air Fryer allows you to cook different quantities of food with ease. Remove the divider for large joints of meat or bigger family meals, or insert to cook a different food in each compartment. Viewing windows mean that food can be checked without opening the drawer and releasing heat.

Salter E: sales@upgs.com Stand EH449

New Products

2: Aaira Surface A smarter way to disinfect surfaces in a home without harsh chemicals. No matter how clean a home looks, microscopic visitors are hiding everywhere. Aaira Surface neutralises germs on contact.

Disinfect without harsh chemicals and eliminate any nasty germs that may be lurking in your home.

DH Lifelabs T: +44 7711 378019 E: jonnyh@dhlifelabs.com Stand EH508

3: Salter Bakes Stand Mixer Part of the new Salter Bakes collection, Salter’s new 1300W Stand Mixer is elegantly designed for all kitchens. A soft neutral colour palette is offset with delicate champagne accents that bring a luxurious feel to any home décor. Ideal for amateur bakers who enjoy baking sweettreats and want to elevate their baking expertise, the Stand Mixer features 10 speed settings and a generous 5L capacity stainless steel bowl for optimum convenience whatever the bake.

Salter E: sales@upgs.com Stand EH 449

4: Sciaire Mini + HEPA The Sciaire Mini + HEPA is a powerful air purifier that actively cleans and deodorises the air using plasma ions produced by eight generators that seek out and bond with particles, eliminating 99.9% of bacteria and viruses on contact.

The 3-in-1 filter system includes a pre-filter, HEPA filter, and activated carbon filter which removes 99.95% of airborne particles as small as 0.1 microns, capturing pet dander, pollen (common cause of hayfever), dust, smoke, mould, VOCs, allergens, and odours.

DH Lifelabs T: +44 7711 378019 E: jonnyh@dhlifelabs.com Stand EH508

5: Salter Kuro NutriPro Salter has combined style and performance with its latest launch, introducing the best-selling NutriPro blender in an ultra-modern matte black finish as part of the Kuro collection. With convenient multipurpose blade, you can chop, crush and blend smoothies, protein shakes and soups in no time. The blender has a BPA free blending cup which is conveniently dishwasher safe so you can clean with ease.

Salter E: sales@upgs.com Stand EH449

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BRAND PROFILE: LA PAVONI

Right: The Esperto machine is a cutting edge model of domestic lever machines.

Below right: The Diamante machine was designed in collaboration with Bruno Munari and Enzo Mari.

Where coffee meets art A family-run business, La Pavoni was founded in 1905 in Milan, Italy, when Desiderio Pavoni started working on the Ideale, one of the first commercial coffee machines for bars. In 2019, the company was acquired

by Smeg. Progressive Housewares visited the London Coffee Festival to meet the team and find out more about the heritage brand.

L

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a Pavoni espresso machines are far more than coffee machines. They are individual pieces of art, which ooze Italian glamour and create a showstopping feature in any kitchen or coffee shop, while also creating quality, speciality coffee. Having created one of the first commercial espresso machines in 1905, La Pavoni drew on its experience to make it accessible in the home post-war and therefore designed one of the first electric espresso machine's for the home.

Donna Cox, senior national account manager, expands: “In 1961, La Pavoni made the Europiccola. And the Europiccola was the first domestic espresso machine. Then as time went on, the company started to make changes to materials,

using high end materials in the construction of the lever machines.”

At this point, the machines took on a serious case of style as well as function. So much so, that there is even a La Pavoni machine in the New York Museum of Modern Art. Donna tells us: “Europiccola is recognised as sometimes more of an art piece, and people will have it on the counter just because it looks great. Over the years and due to the iconic look these machines have featured in many films including the Europicola in ‘Live and Let Die.” Throughout its history, La Pavoni has partnered with renowned designers and artists, including Bruno Munari for the Diamante, Alberto Rosselli for the Brasilia, Carlo Galizzi across a number of products, elevating its status as a design-led brand.

Smeg bought the brand in 2019 as the family business wanted to expand, but didn’t have the expert know-how.

At the time, Smeg was expanding into the coffee machine sector and the Italian brand was the perfect fit for its portfolio, while bringing with it a wealth of knowledge and expertise.

Donna explains: “This is a coffee connoisseur’s product that we wanted to introduce. So we started with a

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GfK Insights BRAND PROFILE: LA PAVONI

Community feel l Although La Pavoni attracts a niche audience, they are far from exclusive. A Facebook group welcomes new members and new owners, supporting and helping them with their machines. The community will offer advice, troubleshooting tips and share ideas with a welcoming environment.

Donna says: “If you’re thinking of buying a La Pavoni, the advice and help that people will give others is really open and supportive.

It’s a really nice community to be involved in.”

very small and concise range which featured a good, better, best range, then moved into semi-professional machines and prosumer grinders.”

Donna continues: “Our range is now expanding into various new colour ways including matte black. which will launch with a refreshed look in the semi pro range in the autumn which we hope to attract wider consumer audience..”

La Pavoni machines allow retailers to introduce consumers to high end, quality coffee, with a range of models that can be considered very affordable and allows consumers to experience the heritage of the brand. Owning a La Pavoni takes consumers on a journey of discovery, allowing experimentation through different coffee roasts to a point where they can completely personalise their own espresso.

“For those consumers who are truly wanting that authentic experience, La Pavoni is perfect.

The retailers that we’re doing well with are the likes of Harrods, Selfridges, Borough Kitchen and Fenwick, with whom we have given a lot of training and support to.

Allowing v to capitalise on the domestic coffee machine boom which is a focus of many retailers this year.”

Retailers interested in stocking La Pavoni can contact lapavoni@smeguk.com

Above: Smeg is retaining much of the original range, while also updating it Below: Smeg showcased the heritage brand at London Coffee Festival earlier this year.

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GFK INSIGHTS

Bruce Denton

Changing worktops Above: Bruce Denton, client solutions consultant at GfK. Below: The air fryer market grew 285% in Q1 2023.

With continued pressure on consumer budgets, GfK is seeing a continuing trend for shoppers buying energy saving SDAs, as well as treating themselves to café-style hot drinks at home. Bruce Denton, client solutions consultant, outlines the latest statistics in the sector.

T

his decade is proving a challenge and we are still only 1,250 days (ish) into it. As if a global pandemic wasn’t enough, consumers are dealing with the fallout of the war in Ukraine, increased energy prices, and inflation levels at record highs, which combined are driving down consumer confidence. Low confidence typically results in shoppers watching every penny they spend and making more informed purchases.

”

This is a trend we are seeing in home appliances as buyers weigh up the item price, versus the long-term energy savings for instance.

The GfK Consumer Confidence Barometer, an established and trusted economic indicator that has been measuring consumer confidence monthly since 1974, shows consumer confidence has never been as low as it has been over the last six months. But there are some signs of hope. The measure, although still negative, has increased steadily every month in 2023 and has recovered to a level on a par with April 2020 when the pandemic hit. In other words, consumers are adapting and getting on with their lives as best they can.

So, while individually, people can’t control rising energy prices, they can make efforts to manage their own energy consumption. While some MDA appliances like conventional ovens and tumble dryers have been demonised in the media for their high cost per use, sales of those appliances offering energy-saving and money saving credentials are flourishing. Hybrid working is also helping drive demand and the market for nonseasonal Small Domestic Appliances (SDA) is up 41% in Q1 2023 versus Q1 2022.

Air fryers - new kids on the worktop Air Fryers are the category driving growth in SDA. Initially launched as being the healthy

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GfK Insights GFK INSIGHTS

alternative to deep frying, it is their energy saving not calorie saving credentials that are seeing them fly off the shelves. With energy prices rocketing since April 2022, the market grew 285% in Q1 2023. Compared to the 12 months to March 2019, the category is up 1,103%. With kitchen worktop space at a premium, the air fryer is quickly taking its place among the kettle and toaster as being an appliance that doesn’t get put in the cupboard.

Temperature controlled kettles outperform the market In Q1 2023, sales of kettles were broadly flat in value terms versus Q1 2022. In comparison, the market for temperature-controlled models, with an average price tag 170% higher than non-temperature-controlled models, grew 40% in value over the same period.

But there are consumers who like their hot beverage a bit more ‘boujie’. They need to have café-standard coffee at home, and this desire continues to drive the hot beverage maker market. While categories like Food Preparation- that also enjoyed a stay-at-home boost during the pandemic - have fallen back to pre-pandemic levels - hot beverage makers grew 3.2% in Q1 2023 versus Q1 2022, and the Q1 2023 market was 28% higher than Q1 2020.

At GfK, we believe that consumers will continue to spend wisely on appliances offering quality output and practical benefits and models offering additional energy saving benefits are likely to thrive.

Top: The GfK Consumer Confidence Barometer has shown that levels are slowly increasing again in 2023.

Above: Air Fryers have continued to be the runaway success in SDAs in Q1 2023.

Left: The desire for caféstandard drinks at home continues to drive the hot beverage maker market.

Source: This article uses statistics from the GfK Point of Sales Tracking | Durable consumer goods market | Data update: March 2023. The SDA category includes the following groups: Bread Makers, Can Openers, Elec. Knives/Cooking Pots, Fun Cooking, Food Steamers/Preparation, Fryers, Hot Beverage Makers, Ice Cream Makers, Juicers, Kettles, Kitchen Scales, Mini Ovens, Rice Cookers, Sandwich/Waffle/Grills, Toasters, Water Filters, Blood pressure monitors, Digital Thermometers, Dental Care, Hair Clippers/Dryers/Stylers, Personal Scales, Shavers, Well Being Steam Cleaners, Vacuum Cleaners, Window Cleaners (Floorcare) Garment Steamers, Irons, Air Treatment, Electric Fans/Heating/Blankets.

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New

Products UNVEILED AT

1: Tower 11L Elite Air Fryer Tower 11L Elite air fryer – the largest and most sophisticated Tower Dual Basket air fryer to date, elevating cooking capabilities has eight pre-set cooking functions and 2x 5.5L cooking baskets.

With stainless steel accents, the 1700W model features Vortx technology, meaning 99% fat free cooking and up to a 70% saving on energy bills.

The sync cooking system also means each basket finishes cooking simultaneously, even when cooking different meals.

T: 0333 220 6070 E: sales@rkwltd.com W: www.rkwltd.com Stand EH456 and EH402

2: Practical Elegance Introducing the new Haden Starbeck collection.

Inspired by North Yorkshire's charm, the collection features matte and gloss finishes with a unique texture play. It includes a fast-boiling kettle with a clear water gauge and a 360degree base for universal appeal. The toaster features wide slots for varied bread types and an easy-clean removable crumb tray. Available in ivory and black, it suits different kitchen styles.

Sabichi W: www.sabichi.co.uk Stand EH214

3: Discover the Haden Heritage Collection As an ode to Haden's history and British lifestyle, the Heritage collection fuses classic style with contemporary living. Harking back to an era of simplicity, the collection boasts features celebrating modern engineering, such as adjustable settings or quick boil technology.

Haden has also ensured that practicality meets beauty and fashion seamlessly, making it aesthetically and functionally enjoyable. Available in turquoise, ivory, and black and copper.

Haden W: www.haden.com W: www.sabichi.co.uk Stand EH214

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4: Coffee connoisseurs The Gastroback coffee product portfolio ranges from filter machines to digital espresso and, launching at Exclusively Housewares, is the Design Espresso Advanced Duo (62626) with dual-circuit Themoblock System. This means the machine can dispense espresso and milk foam at the same time.

Other features include 15 bar pressure and 30 grind settings offering all speciality coffee like espresso, latte macchiato or cappuccino, while the integrated hot water function allows for Americano, café crème and even tea. It is suitable for freshly ground coffee beans or coffee powder.

Gastroback T: +44 (0) 1670 704968 E: info@gastroback.co.uk W: www.gastroback.co.uk Stand EH520

5: Tower 15L Steam and Rotisserie Oven T17139 The Tower 15L Steam and Rotisserie air fryer oven is the first UK air fryer to combine steam cooking with a rotisserie function. The 2700W air fryer model has eight pre-set functions complete with Vortx technology for rapid air circulation, resulting in crispy delicious meals, while saving up to 70% on energy bills. The air fryer includes a steam clean feature, as well as a large Vizion viewing window to monitor food.

RKW T: 0333 220 6070 E: sales@rkwltd.com W: www.rkwltd.com RKW and Tower on stands EH456 and EH402

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1: Turbo powered The latest innovation from Igenix is the IGFD4009W 360-degree Oscillation Turbo Fan with 32 wind speeds. With its multi-directional oscillation, the fan’s air flows to all parts of a room, while the unique scented diffusing pad adds fragrance, with just a few drops of essential oil.

Bluestem Group E: caroleanne.wilson@bluestemgroup.co.uk W: www.bluestemgroup.co.uk Stand EH264

2: Salter Dual Sector Air Fryer For those looking to upgrade, the new Dual Sector Air Fryer from Salter allows consumers to ditch the oven and cook both main and side at the same time. Featuring both a larger 5.5L and smaller 3.5L cooking drawer, chefs can choose SYNC or MATCH functions to serve the whole meal at the same time, regardless of individual cooking times.

Salter E: sales@upgs.com Stand EH449 / Stand EH314

3: Bamix Cordless

5: Salter Fuzion Dual Air Fryer Salter has added to its air fryer collection with the launch of the Fuzion Dual Air Fryer, which features a removable divider for multipurpose use. With a total capacity of 8L, the Fuzion Air Fryer allows you to cook different quantities of food with ease.

Remove the divider for large joints of meat or bigger family meals, or insert to cook a different food in each compartment. Viewing windows mean that food can be checked without opening the drawer and releasing heat.

Salter E: sales@upgs.com Stand EH449

4: Statesman Air Fryers Statesman’s new range of air fryers and air fryer ovens are an excellent, energy saving way of cooking a wide variety of food compared to a conventional oven. Statesman offers a 5 Litre Air Fryer (SKAF05015BK), as well as both 11 (SKAO11015BK) and 15 Litre (SKAO15017BK) capacity Air Fryer Ovens, providing options for all household sizes.

Bluestem Group E: caroleanne.wilson@bluestemgroup.co.uk.

Stand EH264

bamix cordless is a versatile hand-held blender which aims to bring convenience to the kitchen.

With a working time of 20 minutes and an easily extractable, replaceable and fast-charging Li-Ion battery with LED battery status indicator, the bamix cordless is an indispensable appliance for those who appreciate quick and easy handling.

Cordless design, three controlled speed levels and compatibility with all bamix accessories means more flexibility for cooking anything, anywhere. It is available in two models - the Cordless and the Cordless PLUS - with the latter having a longer shaft as well as a ‘booster mode’ of 15,000 rpm.

Available in a choice of white, black or red.

Burton McCall Ltd T: +44 (0) 116 234 4611 E: sales@burton-mccall.com Stand EH249

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