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As the world’s leading museum of art, design and performance the V&A provides infinite sources of inspiration from decorative textiles, fashion and jewellery to posters, photography and furniture. Brand licensees gain unique access to the extensive archive of over two million objects and the endorsement of the V&A brand. The global award-winning licensing programme spans homeware, stationery, apparel, jewellery and gifts. The Museum also offers image licensing opportunities, existing clients include advertising agencies, publishers and broadcasters. Visit us at Surtex, New York 21–13 May 2017 (Booth #3022) For further information contact:

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Immerse yourself in the greeting card world PG Live 2017 is the UK’s leading launchpad for thousands of fantastic new card collections. With over 280 greeting card publishers, artists and designers, the mustvisit show is essential for everyone who is part of the vibrant greetings sector.

“PG Live is certainly our favourite trade show of the whole year and we wouldn’t want to ever miss it! The show really is a fantastic showcase of brilliant publishers. The attention to detail, the atmosphere and the way we are all looked after is second to none among trade shows.” Miles Robinson, partner, House of Cards

Book your free tickets now to receive your free show preview and start planning your visit! PG Live 2017 Tuesday 6 - Wednesday 7 June Business Design Centre, London


+44 (0) 1635 297070 @PGLiveLondon

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Leader and Contents

Welcome Welcome to the 2017/18 issue of the Art & Design Licensing Source Book. The art licensing sector is blessed with an everburgeoning pool of creative talent, spanning just about every country around the globe. The articles and advertising in this issue give licensees and retailers a wide-lens view of the expert talent available to them, whether it’s for comfy cushions, great greeting cards, or heartwarming homewares. In this issue we preview a number of great exhibitions that offer an opportunity to get a first hand view of the artists, agencies, designers, photographers and everyone in-between. Key to this is Surtex in New York, the trusted place to be if you’re looking to get Above: The Art & Design LSB team at The Licensing Awards 2016, is also owned and organised by Max Publishing. your name out there. The show affords success; every single year which l to r: Michelle Board, Rob Willis, Jakki Brown, Ian Hyder, Samantha we read and hear stories of first-time exhibiting artists being Loveday, Jacqui Parr. uncovered, agencies picking up brilliant levels of new business, not to mention the opportunity student artists are offered via the designext competition. You just have to be there if you’re in the business of art and image licensing. Going West, Vegas plays host to Licensing Expo, the world's largest licensing exhibition which includes a solid section for the art world. As these two shows clash in dates this year, it can be viewed as an opportunity to get a lot of business done in one week, or a choice between East and West coasts. Either way, we know this is an industry where we look at everything in a positive colour. On the other side of the water, London sees Progressive Greetings Live (PG Live) in early June, which is dedicated to the world of greetings - a staple of business for artists and creatives, while we’ll be back to Olympia in October for Brand Licensing Europe. There’s just so many opportunities to get out there, we’ve previewed all of these great exhibitions in this issue. The Art LSB team will be at all of these shows, as will this magazine. Additionally, we’ve been fortunate to have some great conversations about what’s coming up this year. Our State of the Nation pages carry all the latest news from the art, design, and image licensing sectors. We’ve caught up with Cherish Flieder as she celebrates two years of ALS -, and also been behind the scenes at Bright to hear more about its newest storybook collaboration with greeting card company The Art Group. Designers Guild kindly opened its doors to discuss its successes and growth-plans, while our feedback features also offer an insight by way of musings from licensees, and licensing agencies worldwide. We hope you enjoy reading this publication and thank you for making it so visually wonderful - the subject matter really is everything… The Art & Design LSB Team

Cover Story Maya Ish Shalom is an Israeli illustrator living in Brooklyn, NY. She derives inspiration from her surrounding environment, places she visits, and people she meets. Her work captures an emotional landscape ranging from sadness to happiness, sometimes conjuring a mix of both. She likes to tell stories through her illustrations, often jumping between paper and digital techniques. Her work includes projects and commissions for print and digital publishing, editorial, children's books, and animation. She has shown work in exhibitions across Israel and Europe and is currently illustrating her second children's book. On inspiration for the cover image, Maya said: “I drew this illustration last spring, when I was walking happily outside in the beautiful day and it was sunny and nice again, and I saw other people walking and smiling to themselves. It was really nice to feel I share this great mood with random strangers in the street.”

The Art & Design Licensing Source Book is published by Max Publishing Ltd, United House, North Road, London N7 9DP Ian Hyder - Joint MD Jakki Brown - Joint MD & Editor-in-Chief Warren Lomax - Joint MD Rob Willis - Publishing Director Mark Grayson - Creative Director Samantha Loveday, Jacqui Parr, Sarah Welsh, Michelle Board - Editorial Team T: 020 7700 6740 F: 020 7607 6411 E: W: Copyright 2013. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text. l




Read The Art & Design LSB and other publications online at

Art&Design Licensing Source Book


DESIGNS FOR EVERY SURFACE BEGIN AT SURTEX. • Meet exhibiting artists, global design studios and agencies • Source thousands of creative works for your next hit product • Spot print and pattern trends • Discover the latest colors and styles • Network with manufacturers and retailers REGISTER TODAY AT SURTEX.COM



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Leader and Contents

Contents 09

09 State of the Nation: Corporate News 15

State of the Nation: Photography & Image Art


State of the Nation: Graphic Art


State of the Nation: Contemporary Art


Interview: Desingers Guild

27 Agency Feedback: Diversity and growth 33

Show Preview: Surtex, New York


Licensee Feedback: The end product


Show Preview: Progressive Greetings Live, London

55 Interview: Cherish Flieder 59 Show Preview: Brand Licensing Europe, London

17 55


Interview: Turnoswky


Show Preview: Licensing Expo, Las Vegas

27 33 47

67 59

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State Of The Nation: Corporate Happenings

Art Dealings New signings and collaborations make it a very exciting time to be involved in the world of art and design licensing. Here’s just a few of the recent happenings. V&A ramps up licensing programme To complement the V&A interior ranges, V&A Paint is now available for home decor. Available in 40 distinctive shades, the colour palette is inspired by the decorative schemes of the Museum. The paint is made of the highest quality pigment and already adorns the V&A’s magnificent grand entrance. Stationery and gifting continue to be areas of growth. Online customising specialist, Papier, launched a unique range of 100 luxury products including note cards, notebooks and wedding invitations available exclusively at This year also saw the introduction of Museums and Galleries’ first set of luxury foiled cards and stationery. Above: Papier V&A The V&A is currently gearing up for stationery range the launch of a further 12 new licensees later in the year.

Above:Dominique’s dog-themed artwork will feature in calendars in 2018.

First partner for Dominique Vari This is Iris has had a great start to the licensing programme for new artist Dominique Vari after appointing partners Carousel Calendars as the first licensee. The dog-themed typographical range of 2018 calendars and diaries will be throughout the UK and Europe and will showcase Dominique’s detailed work throughout each page. “It is always key for us to partner with an established calendar publisher such as Carousel Calendars,” said Sarah Lawrence from This is Iris. “They work very closely with artists and designers to create fantastic products and we are excited to see what their team come up with for this detailed collection.”

Around the world with Pure Illustration

Above: Gillian Flint’s artwork for the CBeebies Radio programme, Waterways.

Radio inspires artwork Robert Rigby, author and dramatist across television, theatre and radio has a new project for CBeebies Radio. Waterways is ten stories exploring the importance and wonder of water. The series was commissioned through the Robert Rigby Partnership, which in turn commissioned original illustrations for each programme from artist Gillian Flint, represented by art licensing agency The Bright Group. Author Robert Rigby commented: “I thoroughly enjoyed creating and producing Waterways for CBeebies Radio. As soon as I saw examples of Gill’s work I was convinced her art and ideas would be exactly right for my scripts and the series. And I was correct, the illustrations work brilliantly.”

Pure Illustration has been licensing artwork for greetings cards and other gift products for the last 10 years. The recent re-development of its website, blog and social media has resulted in some great new talent joining the creative team as well as some new relationships with art buyers all over the world. Pure Illustration's artists’ work can now be found on tea packaging in Germany, biscuit tins in the UK, placemats in Australia and New Zealand and on charity fundraising packs in the USA. A particular highlight for the licensing team was the commission of Tony Parsons to create the Christmas cover of the BBC Countryfile magazine at the end of last year. Above: Tony Parsons’ artwork on the cover of BBC Countryfile

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State Of The Nation: Corporate Happenings

New cushions for Tate

Textile art Stitch Gallery One launched in autumn 2016 and works with artists from around the world to bring unique machine embroidery designs to the home crafter. Licensing from select artists, each with a unique specialty gives Stitch Gallery One access to a steady flow of fantastic work and the ability to offer a diversified portfolio of embroidery designs to its growing community of crafters. Stitch Gallery One’s talent line-up of 14 artists includes Suzan Lind who leads on product development as well as nine other co-exhibitors Suzan met while exhibiting at Surtex over the years. Other artists include Howard Robinson, with his wellloved Selfies turned into “Pocket Selfies” animals making funny faces customers can sew on top of a pocket. Below: Howard Robinson’s Selfies turned into embroidery Pocket Selfies.

Inset Victor Pasmore cushions

Two new collaborations with Tate Enterprises and We Love Cushions sees prints from the Victor Pasmore collection and artwork and graphics on the Russian Revolution from the David King Collection now available as cushions. There are 12 items in each initial collection. The release of the David King cushions corresponds with a key exhibition being held at Tate Modern – Red Star Over Russia – which will run from November 8 to February 18, 2018. The new Tate lines join the likes of Pets Rock, Bowie by Iconic Images, British Library, Imperial War Museum, National Gallery and the RHS in We Love Cushions’ portfolio.

New signing for MGL MGL has signed new artist Laura Thompson. Laura’s work is heavily influenced by nature, inspiring her to create stylish motifs, both using hand painted watercolour and digitally derived designs. With an educational background in surface pattern design, Laura’s work is well suited to fashion, homeware, stationery and gift trends. Right: New pattern from Laura Thompson.

Success with cats and dogs Young talent for Painted Planet Massachusetts-native Emily Cromwell is the most recent addition to Painted Planet's family of artists. Having recently graduated with a BA in Studio Art and an emphasis in Illustration, she eagerly dove headfirst into her art career. In addition to licensing, Emily's bright and happy designs have found success in children's books, freelance illustration and hand-lettering. Her artwork is available for a wide variety of categories including fabric, greeting cards, calendars, stationery, paper products, children's products, apparel and more. Left: One of Emily Cromwell’s seasonal designs.

With her unique art style and clever messages, Amylee Weeks (represented by MHS Licensing) is enjoying a very strong launch of products featuring artwork from her popular dog and cat collections across a wide spectrum of categories. Calypso Cards, a Providence, Rhode Island company, publishes and distributes contemporary greeting cards and related gift products, recently developed a series of 12 cat and dog cards featuring Amylee’s pet designs, which are now available at specialty retailers in the US and Canada. Park Designs, a top home and kitchen textile manufacturer based in North Carolina has created eight adorable dishtowels also featuring Amylee’s whimsical dog and cat collections. “It is exciting to see the momentum Amylee’s licensees are experiencing as her presence in the marketplace continues to grow, with retailers asking for her product by name. That kind of recognition is a testament to how her artistic style and collaborative product development skills reward her licensee partners with sales,” says Marty Segelbaum, president of MHS Licensing, her representative. Left: Kitchen textiles from Park Designs featuring Amylee Weeks’ work.

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Assaf Frank Photography Licensing Best Shot Factory Image Library

Image licensing for wall art, greetings, jigsaws puzzles & products. Photography commissions

+44(0)1276 683123

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State Of The Nation: Photography & Image Art

Picture Stories The world of photographic licensing has really opened up recently and covers the entire spectrum, from extreme macro to animal selfies – and everything in-between! Up close and personal Rinekwall gets up close and personal with stimulants, pain relievers, and antioxidants. The Microcrystal Collection, a collaboration with renowned scientist and artist Lee Hendrickson, brings caffeine, citric acid, sweetener, medication, and cabernet sauvignon under the microscope. Years of scientific research did not keep Hendrickson in the lab. Instead it liberated him. He and his beloved petri dishes and laboratory coat found their way into the art world. There he discovered a new frontier. Hendrickson, always the scientist, is now a celebrated artist as well. His photographs of household items in crystalized form have won awards and are placed in many influential galleries and collections. Rinekwall takes Hendrickson’s art in a new direction, creating endlessly repeating designs that can be translated onto any substrate, product, or architectural element. Right: Beautiful patterns form under the microscope

I love ewe One of the trending images at Ardea Picture Library is its heart shaped ewe which has been very popular for greetings cards and merchandise. The original image was a heart shaped sheep with pink wool, but due to its popularity, the image is now available in a whole series of seasonal variations including Christmas, Halloween, Valentine’s Day and St. Patrick’s Day.“It’s hard to tell exactly why some images are successful, but something which is a little bit quirky or different always tends to sell well as it stands out both to clients and customers,” says Paul Brown, managing director at Ardea Picture Library.“Add to that the positive messaging of the heart, love and a potential jokey caption such ‘I love ewe’ and you have a winner.” Above: There’s a heart-shaped sheep for every occasion!

Going local Photographer Assaf Frank is well known in the licensing industry for his striking high quality photographic images for use on prints and products, such as napkins, jigsaws, greetings and calendars. He works closely with manufacturers and publishers to create exclusive seasonal collections and has work his taken him all over the world. But most recently he has been exploring his home country of the UK. “Over the past year I have found there is a growing trend for regional photographs. Although London, Paris, New York and Venice will always sell well, consumers are looking for images they can relate to from their local area or from a holiday destination. I am increasingly asked to visit locations around the UK. Since Brexit, the British tourist industry seems to be booming meaning there is an increase in demand for beautiful images from across the country. I recently visited North Wales to photograph Llandudno and Conwy castle. This area of the country is wonderful for photography with stunning coastlines and the Snowdonia National Park."

Fancy that?! Mary Evans Picture Library has recently added a selection of stunning illustrations taken from original 1920s fancy dress catalogues published by Weldon’s and Leach’s. The dazzling, and often topical designs, are typical of the whimsical taste for fancy dress costume during the decade and range from more traditional suggestions such as clowns and witches to those verging on the surreal. The catalogue covers are particularly striking and, together with the interior pages of endless costume ideas, are a quirky vintage choice for stationery such as greeting cards and invitations, or party-themed giftware. Above: Fancy dress in the 1920s was dazzling and colourful

Animal Selfies in the Licensing Awards Howard Robinson’s Selfies is a finalist in the LIMA International Licensing Awards, with the winners announced at the Licensing Expo in Las Vegas at the end of May. Howard’s Selfies range is a collection of adorable images of the animal kingdom enthusiastically joining into the worldwide craze for taking selfies. There are now 34 licensing partners across the UK, USA, Canada, Russia, Poland, France, New Zealand, Turkey and Denmark producing over 600 Selfies items for across 86 product categories. Below: Howard Robison’s animal selfies have caught on around the world.

Left: Llandudno Pier in North Wales photographed by Assaf Frank

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State Of The Nation: Graphic Art

The bold and the beautiful Graphic design spans a wide spectrum from big bold, colourful designs to intricately detailed patterns. But no matter the application, this artwork is in hot demand for a range of consumer product including stationery, apparel, bedding, homewares, accessories and more. Bright artist designs new sausage branding Artist Clover Robin, represented by Fiona Kenny at Bright Art Licensing, has designed new branding and packaging for MOR – the new healthier sausage brand from Walkers Sausage Co. Early in 2016, Walkers Sausage Co asked Ape Creative to create a brand for a healthier sausage. Ape produced a look and feel for MOR that shares the same premium

Putting pen to paper with Cressida Bell Yellow House Art Licensing are delighted with Cressida Bell’s new stationery range, produced by leading UK publisher Museums & Galleries. Launched at the Spring Fair the range has been very well received. As granddaughter of Vanessa Bell, the Bloomsbury Group painter. Cressida draws on a uniquely artistic heritage to forge her own distinctive style. Cressida’s work has also recently been licensed onto wallpaper by Milan based manufacturer London Art. Yellow House is now seeking new exciting opportunities for the prestigious Cressida Bell brand. Left: Cressida Bell’s stationery range from Museums & Galleries.

Above: MOR sausage packaging designed by Clover Robin.

values as the market leaders, while communicating the benefits of using less meat and more healthy and nutritional ingredients. The subtle smile in the bold logo type adds a touch of warmth and personality. The bespoke illustrations by Clover Robin reflect the ingredients in each variety, in a hand drawn style that adds a craft feel to remind shoppers that these sausages are still made by hand, by sausage makers, using natural casings in the traditional way. Clover’s agent Fiona Kenny commented:“It was a delight partnering with Ape Creative and working with a company that so clearly valued Clover’s input and interpretation as an illustrator.

Above: Cushion from Setino featuring Catalina Estrada’s work.

Success for Catalina Estrada Wentworth Wooden Puzzles is the latest partner to join the Catalina Estrada UK programme, with a series of designs to launch later this year. “We are so excited to share Catalina’s work with partners across the UK,” says Michelle Chappell, licensing executive for This is Iris representing Catalina Estrada. “Finding the right licensing partners for this wonderful property is key. This versatile collection works across so many products, with many already signed by Catalina’s agent Edebe across Spain, Portugal and the US markets. We are thrilled to have Wentworth join the programme and look forward to seeing the first set of products for this new collection”. This is Iris has secured a lucrative deal with European partners Setino who will be producing over 60 different lines across apparel, bedding, homewares, accessories and stationery again bolstering the already successful EU programme. The range will initially launch in Europe this summer with This is Iris currently in talks with partners to bring this into the UK.

The artworks themselves took about a month to create so it was an efficiently executed project all round! We’re excited for the brand to grow and to see what they come up with next in their range.”

Toys for tokidoki Aurora World, a global leader in plush toys and high-quality gift products, will bring a line of plush bearing the distinctive tokidoki look to market.“Aurora World’s incredible product development and execution made it the ideal choice to create tokidoki plush characters,” said tokidoki Co-Founder and CEO, Pooneh Mohajer. “We are looking forward to working with them to reach more tokidoki fans everywhere.” Right: Plush tokidoki from Aurora World.

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State Of The Nation: Contemporary Art

Cuddly cats & funky florals Animals and botanicals continue to be popular in the field of contemporary design, bringing a touch of the whimsical to everyday objects, such as tins, candles, stationery, apparel to name but a few.

Above: Elle & Everest and The Great Majesco from This Is. Above: A piece from the V&A collection with India Jane.

New homeware for V&A

Art translates to tins Two artists represented by Yellow House Art Licensing have new ranges with Elite Tins. Liane Payne’s Christmas tins have been very well received by customers. Liane’s digital wood cut style is always popular especially on Christmas cards. Nancy Nicholson’s embossed tins featuring Nancy’s cat designs are stunning in their detail. Nancy’s cats are always a strong seller as embroidery kits and on cards for The Art Group.

Recent launches by the V&A include a 200-piece homeware collection with high-end retailer India Jane. The range includes decorative ceramics, opulent glassware and patterned furnishings that have drawn from the Museum’s vast archive. The products will be available in John Lewis, India Jane’s UK stores and via independents. 2018

tes Notes

Above: One of Nancy Nicholson’s designs for Elite Tins. rganiser Organiser Family Family O

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John Lewis puts weight behind Sara Miller Sara Miller, who won The Henries Most Promising Artist/Young Designer award last October, first started in greeting cards, but through a growing licensing programme her designs now appear on stationery, kitchen textiles, home fragrance and tableware. Her first window display in John Lewis in Oxford Street showcases the recently launched home fragrance range produced under licence by Canova. The Sara Miller London brand is also prominent in the store’s card and stationery department, with greeting cards from The Art File, gift wrapping from Penny Kennedy and stationery from Blueprint. In addition, the Jaz&Baz card range from Portfolio, also features Sara’s work and is also doing well. Below: Sara Miller London window in John Lewis, Oxford Street.

Above: Ailsa Black artwork for the RSPB calendar.

New partners for Rachael Hale Rachael Hale has partnered with UK design company Dot Dash Design, to develop apparel concepts for SS17. Dot Dash has created three apparel concepts, Girls Squad, Doodle and Intricate by layering design elements upon iconic Rachael Hale imagery to completely refresh the offering. In addition a new range of bedding has recently been launched on using a range of puppy, kitten and exotic designs. Above: Duvet set from

Ailsa Black on RSPB calendar Scottish painter, Ailsa Black has been selected as one of the few official artists for the new 2018 RSPB range, a partnership she feels very honoured to be part of. Ailsa has created a number of bespoke images to develop this new datable line with other products to follow throughout the year. Carousel Calendars have also launched an Ailsa Black Wall Calendar, Slim Calendar and following the positive reaction from her launch there is now a number of 2018 diary formats also available. Jigsaw puzzles, textiles and stationery will follow this summer for Ailsa with licensing agent This is Iris announcing several other appointments over the next few months. Art&Design Licensing Source Book 19

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This is Iris Licensing We work alongside a variety of established artists and IP developers to extend their ever growing international licensing programs.

C A L E N DA R 2 017

For more information say or visit Š2017 This is Iris.

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IN FOCUS: Designers Guild Inset: Tricia Guild, OBE, the founder and creative director of Designers Guild.

Designer Direction ne swipe of the Designers Guild Facebook page gives just a flavour of the huge international reach of this significant design and lifestyle brand. There is founder Tricia Guild with celebrity Anneke Rice planning a garden for


“Strange to think, but at that time I started my shop on the Kings Road there was really no concept of ‘lifestyle’ as we know it today,” Tricia Guild, OBE the founder of Designers Guild and doyenne of pattern and colour told LSB. “I had this idea to present a lifestyle that could offer a sense of informality with a contemporary yet decorative look - I always think it is so much easier when people can see the evidence of how something works visually by touching and feeling the products.” LSB rejoices in how the visual and tactile touch for this world leading design brand continues to grow, with licensing playing an increasing role.

RHS’ Chelsea Flower imminent show in London, a stunning showpiece at Moscow’s MosBuild/WorldBuild exhibition, a fabulous display of its fanric’s in Milan’s Erba Italia, spring wallpaper launch in Malmo, Sweden plus screengrabs of features galore

from design and lifestyle magazines all over the world. It might have started in 1970, but Designers Guild shows no signs of losing its vibrancy. In tandem with the ‘mother ship’, the licensing programme, which is being driven by Libby Grant (of We Are

Take a Pugh Reggie Pugh, creative director of The Art Group, which launched its first range of Designers Guild greeting cards in February, shares her views on what makes the brand stand out from the crowd. “Designers Guild has something that no other design brand can touch. It has stood the test of time by constantly moving forward. Collection after collection, the colour work and patterning is amazing. Our first range is based on the current collections, but we can’t wait to go back into the archives which really do chronicle the trends of the day, in many ways these trends were in fact set by Designers Guild. Designers Guild’s breadth of style as well as the immaculate finishes on the wallpapers really lends themselves to greeting cards.” Above: The Art Group’s Designer Guild greeting card inaugural range of 24 designs is a mix of contemporary f lorals and pattern. The cards, which come with a bespoke Designers Guild marbled envelopes include various finishes including multi-level embosses and metallics.

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IN FOCUS: Designers Guild

Pioneering words Tricia Guild, OBE, the founder and creative director of Designers Guild started something very special back in 1970, but what is even more special is how the brand, which began as a few products has gone on to make such an impact on our aesthetic appreciation. Providing inspiration to everyone who has a dream, Tricia tells her story: “I began with just a few items that I put together. It was a small business with a small amount of money, but so rewarding when I found that it seemed to work for people and I realised that I had found my passion and drive. I then started researching textiles to use in my shop and for projects I was working on, but felt so frustrated at the lack of designs that I felt inspired by. This led me to designing the first collection, which was a set of Indian block prints, and I have continued from that point to where we are today.” The company’s international expansion did not really take off

Bloom and CPLG’s brand division) continues to blossom big time, with carefully curated licensees who all share the brand’s ethos. Blueprint Collection’s Designers

until 16 years later when Tricia’s brother Simon Jeffreys joined the company. “This enabled the business to progress further and today we have grown into an international, luxury lifestyle brand – available in over 50 markets worldwide, producing everything for the home – from fabric, wallpaper and paint, to furniture and home accessories. But although we have grown in size, the vision remains the same – to create beautiful products that are innovative and of the utmost quality,” assures Tricia. While forever steadfast in steering the creative direction of the business, Tricia is also very supportive of the licensing activity and sees this as amplifying the brand’s presence in people’s lives. “Our customers are thrilled that our business is expanding into many avenues and that our products are even more accessible to have in the home. Our lifestyle designs enable us to work across many platforms and we love to work with new licenses, and we are always looking to broaden our licensing range,” she says, adding, “We are always keen to develop our licensing business and are working on new ideas as we speak!”

Guild gift stationery range was awarded the accolade of Best Brand Licensed Gifting Product or Range in the prestigious industry Brand & Lifestyle Licensing Awards last month, while respected card publisher The Art Group hails the launch of its inaugural Designers Guild greeting card range at Spring Fair as one of the most successful in the company’s history. Meanwhile, British soap company Heyland and Whittle, not a company who has ventured into licensing previously, is enjoying the sweet smell of success with its Designers Guild range which launched exclusively in John Lewis and Designers Guild Above left: Some of the items in Blueprint Collections’ award winning gift stationery range. Left: Wendy Hamilton, Ulster Weavers’ commercial director on the company’s stand at Spring Fair in February where it launched the Designers Guild kitchen accessories range.

Right: A couple of the products from the Heyland and White Designers Guild collection.

shops. While Deva Designs, who rejoins the licensing portfolio is also reaping benefits from the more active licensing programme, which now also includes kitchen accessories from Ulster Weavers, bedding from Bedeck and fashion accessories from Quintessential. “Designers Guild is such an inspiring company to work with, with this inspiration hailing from Tricia at the top and percolating through to everyone involved, including our licensees,” commented Libby Grant, at We Are Bloom. “Through licensing the Designers Guild brand is now prominent in many more retailers from leading independents to department stores. And we have lots of plans for the future, including a window display in John Lewis this summer.” Art&Design Licensing Source Book 25

MARY EVANS PICTURE LIBRARY vintage inspiration from every era

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Art Focus: Agency Feeback

Marketing the Muse Art agencies hold a pivotal role in the licensing industry, showcasing the work of the artists on their books to as broad and hungry an audience as possible – but it doesn’t stop there. These days agencies are really pushing boundaries to promote their next big creative visionary and inspire licensees to help take that work from the easel to the shop f loor. Art & Design LSB spoke to some well-known names to find out more…

Richard Patey, owner of Pure Illustration, a UKbased illustration agency that represents more than 60 artists and illustrators and has been licensing artwork to the UK market for the past 11 years. “Diversity has always been important for us at Pure Illustration – after all different artistic genres appeal to many different demographics for many different reasons. For that reason we don’t have one particular genre that is selling better than others or that we predict will be a trend over the coming year. That said though we do feel that graphic, computer-generated work is losing some of its appeal amongst a

younger generation who are looking for more authenticity in the art and illustration that they buy into. The trends might be graphic but customers want to see them rendered by hand. We’ve been in this business now for 11 years, and although we’ve seen a positive upturn in licensing to our UK publishers in the past six months or so we feel that the market for freelance art is yet to recover. The growth of in-house design teams and the economics of dealing with big retailers means that many of our UK customers do not have the freedom to source artwork 'off-site' that they once did. As a result we concentrate our efforts on our business relationships outside of the UK and work with a select group of British publishers who value the diversity of freelance artists’ portfolios as well as the creativity of their unrestricted design process. We have a portfolio of more than 13,000 images created by a group of over 50 different artists and illustrators. We license new work on a regular basis but occasionally we have interest in pieces of artwork which are quite a few years older. Currently we are seeing more interest

in loose watercolour work, nativity Christmas with lots of textures and patterns, Nordic colour shades and whimsical characters. In terms of product areas that are growing, greeting card sales in the UK are still climbing and that industry seems to be in a great place right now. At Pure Illustration we specialise in designs that can work for cards, gift bags and wrap, but we also license to paper wear, ceramics and packaging companies who want contemporary designs that are both well thought out and proven sellers in other product areas. We are certainly seeing a growth in the paper napkin business as well as the paper crafting market.” Below: Work by artist Deva Evans who creates five or six new pieces weekly.

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@brightlicensing @brightartlicensing

Booth: 2933

Stand: 242

Being an innovative art agency, Bright Art Licensing represents the best of global talent; working with our artists to produce fresh, current trend led designs for the greetings, gift, home and stationery markets. Bright Art Licensing have discovered and launched the careers of some of the best unpublished artists to hit the scene in recent years.


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T: +44 (0)20 7326 9140

103-105 St John’s Hill, Clapham Junction, London, SW11 1SY

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Art Focus: Agency Feeback

look set to boom over the coming year, 20th Century modern British artists of the post-war period is a category that’s ever-increasing and looks only set to grow more for 2017/2018.” Below: This colourful f loral piece is called 'Early Spring f lowers' by the artist Diane Leadbetter.

Jehane Boden Spiers, codirector of Yellow House, a Brighton-based art agency with the simple yet effective business slogan: ‘Great art simply licensed.’ “This year to date we’ve seen our licensees performing strongly in the UK market and there’s definitely been an increased focus on home

Joanne Olds, president of The Buffalo Works, a USbased global licensing agency that represents a diverse range of art brands and artists and which has recently signed Scottish artist Steven Brown. “Late last year we were very excited to be named Steven Brown’s global licensing agent. He is very strong right now and is one of the UK’s fastest growing artists and on track to sell

grown manufacture, with promotion along the lines of: ‘British designed and British made.’ I’d say the current strongest trend for us reflects the curated and high-end approach we take as an agency – providing the market with art-based imagery which is both commercial and unique. In terms of art genres that

around £20million via his own online shop that he opened around two years ago. He’s quite simply brilliant with a following that’s growing extremely fast. The American market generally has been good to us over the past year, but then we’ve had some popular brands and artists. I’d say generally that business is not only solid but improving and that we’re cautiously optimistic that it will keep going. One growing trend we’re seeing is that licensees are needing Right: Buffalo Works' brand partner Kathy Ireland holds one of the first paintings for her new line of wall decor.

more design support. With this in mind we now have a full creative department to work on top projects and assist with our biggest licensees. It’s certainly getting more expensive to be an agent – you need many more staff these days! Wall decoration is a product area that’s continuing to grow and home accents also has strong legs in the art market as well. Big news for us at Buffalo Works is the announcement that we are now a brand partner with multi-billion dollar home brand Kathy Ireland and are creating a line of wall décor for her.” Art&Design Licensing Source Book 29

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Marty Segelbaum, president of Minneapolis-based MHS Licensing, has been working in the licensing industry since 1988 and has a huge range of art brands on his books. “At MHS we believe we’re seeing a direct retail response to the current polarised state of the country in America when it comes to art licensing. Sentiment continues to be a strong category, especially in terms of empowering messaging about believing in yourself, being strong, staying positive - or a light-hearted snarky quote that provides a good

chuckle! People like to visually be reminded that all in this world is not negative, whether that’s in the form of an encouraging quote on a journal, a wall plaque or a T-shirt. Business so far for us in 2017 has been steady and there is a continual demand for fresh ideas from the licensees and potential licensees which tells us that there is great opportunity out there. Farm-to-table, organic and home-grown imagery is a strong trend right now across paper and gift categories, while many retailers are also trying to attract and appeal to millennials and are asking their retail sources for art and products that do just that. Imagery that is simple and modern seems to fulfil that need. Looking forward to the coming year, we’ve been seeing an increased interest in designs featuring a mixture of art styles and techniques, such as a watercolour floral combined with bold graphic elements. This is helping to keep the market fresh and creates a new realm of fun and unique designs for manufacturers that can translate onto a wide variety of products. We’ve also noticed the presence of more black and white designs featuring a pop of colour – more than likely a lingering effect of the recent adult colouring craze.”

Left: These f loral sentiment artworks are by Stephanie Ryan, who describes her work as centreing around heartfelt encouragement.

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BOOTH #2723

Fabulous art for all markets, including florals, characters, holiday, and hand lettering

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Surtex 2017

Coming together at Surtex Inset: Surtex is a great opportunity for artists, art agents, licensing agencies and licensors to connect with manufacturers and retailers.

Taking place in New York over May 21 - 23, Surtex is the global B2B marketplace for sourcing original art and design. Each year, nearly 200 exhibitors gather at Surtex to introduce thousands of designs to buyers and manufacturers from around the world. A&D LSB takes a look at who’s coming this year. ago, it has become a premier global very year over 4,500 buyers, forum for the sale and licensing of art, licensees, manufacturers and where hundreds of artists with unique retailers converge on the Surtex designs meet manufacturers seeking show floor at the Jacob K. Javits fresh trending designs for use on their Convention Center in New York City to finished products and goods.” buy or license the newest designs and More than 200 artists from around the patterns from around 200 exhibitors. world will be exhibiting at It’s a chance to get first Trend Theatre Surtex and are split into dibs on the best original Daily presentations in the three areas, making it easy art and design being Trend Theatre will give for visitors to find their way created today. valuable insight into the around. The largest section “Licensed art and design latest trends. Topics as diverse as designs that by far, and the heart of Surtex is everywhere, from appeal to gen Z, to is the art and brand licensing housewares to furnishings experts’ thoughts on area, with artists, designers, to apparel and more,” said home interior trends will agencies, brands exhibiting Jill Campbell, vice president be presented. The nine over 1000 creative works of marketing for Emerald 30-minute sessions are available for license. Expositions.“Since the show free to everyone attending Surtex. For those looking for textile began more than 30 years


art, head to the Atelier section where textile design studios from around the world sell their most trend-forward surface designs to a multitude of product categories. Atelier is for a broad range of manufacturers – interior textiles, fashion fabrics, wall coverings, paper, and more – seeking the latest prints, patterns, repeats, documents, and design services for product development needs. New in 2016 was the Design District for first-time exhibitors, and this is returning in 2017 featuring never-seen-before individual artist studios. “Surtex presents a powerful businessto-business platform for artists looking to share their designs with a global audience of retailers and manufacturers,” says Jill. “This type of exposure opens doors to licensing opportunities that may not have otherwise presented themselves. This world stage gives designers the opportunity to offer their designs to mass market product manufacturers, and retail private label, in many cases taking them from hobby artist to an active licensor of their designs.” Art&Design Licensing Source Book 33

Licensing outstanding art to quality manufacturers Visit us at Surtex Booth #2823 847.682.3819


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One for the kids British design studio Lemon Ribbon are back at Surtex this year with more lovely packages of imagination! With an appreciation of what retailers, parents and children love, Lemon Ribbon creates commercial artwork for boys and girls, baby to teen. The contemporary graphics, cute characters and design-focused print concepts Lemon Ribbon offer are ideal for use in craft, home, apparel, toys, publishing, gift and stationery. Booth 3310 Above: Bright and fun graphics feature in Lemon Ribbon’s artwork.

Above: Global inf luences in Christmas design

Santa across the globe Newbie Nancy Erickson Dutmer is exhibiting as Scarlet Lake, creating art using several mediums and techniques. She paints in acrylics and oils rendering realistic portraits and landscapes, but also paints fabric, embellishing with bead embroidery; encrusting the painted fabric with beads and jewellery. She has high hopes for her international Santa collection, which she will be brining to Surtex. And her beaded product is easily adaptable for home decoration, clothing and accessories. Booth 3240

Global influences for the home Janet Greco of Greco Home Design is an emerging artist whose country, urban and coastal design collections are inspired by her extensive travels. Janet’s collections feature beautiful Mediterranean and American coastal landscapes, cacti, floral and more edgy urban designs together with coordinating details that work together to accent the home. Designs that are edgy, digital, environmentally conscious, positive and a bit retro, too! Booth 3134 Below: Edgy urban design from Janet Greco.

After 10 years working in fashion and home product development, Meredith Lawson is making her debut at Surtex under her own label, Magpie Moon. Meredith’s captivating patterns have graced countless products, from COACH handbags and scarves to bedding and home decor. The prints begin with a variety of handcrafted processes creating bold and textural patterns that are at once playful and sophisticated. She is also known for her fun and fresh hand lettering and calligraphy bringing life to quotes, placed graphics and some prints. Below: Fresh and bold prints from Magpie Moon.

Putting on the ritz Ritika Gandhi of Ritzcreations finds beauty everywhere. Her perspective has helped her create an expansive portfolio of conversational prints, novelty abstracts and florals with a unique vision. Her work is adaptable to a variety of markets: interiors, fashion, stationary, tableware, and many more. Ritika's often unorthodox designs are bold, fresh, and guaranteed to make a statement.

Going out on her own

Booth 3336

Above: Abstract prints from Ritzcreations.

Booth 3312

An oasis of prints Creating contemporary designs with thoughts of modern everyday living, Esther Shavon of E'FLOMAE Lifestyle + Interior uses bold colours and fresh combinations of texture and graphic prints. Debuting at Surtex this year, Esther will be showing a variety of prints from playful hand drawn motifs and watercolour paintings to edgy textured graphics and statement geo prints. Exclusive to Surtex, is a new collection of textile designs for the interior and hospitality markets called Sonoran Oasis. It is full of bold graphics, loads of texture, and botanical fine art photography. Booth 2724 Above: Sonoran Oasis will launch at Surtex.

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Working in wood Based out of Denver, Colorado with deep roots in Texas, Lauren Larkin Art is a one woman show who specialises in colourful, vibrant, wood-burned illustration. As a veteran Etsy seller, Lauren is always keeping up with the trends of this magical industry. This is her first time to Surtex, but it has been a long-time dream to make it here. Lauren will be exhibiting some original wood-burned work that makes for lovely paper products, home/wall décor and would work great for children's clothing and wall art. Booth 2945 Above: Wood-burned illustrations from Lauren Larkin.

Fun for the family

Above: Fun patterns from Gift of Muse.

Who’s your muse? Making its debut at Surtex this year is London-based Gift of Muse. Exhibiting a range of patterns that channel commercial design and suitable for greetings cards, stationary, apparel, homewares and gifts (including wedding and seasonal). Very much for the female Muse, whatever her age and taste. Booth 2947

Designastration is a Boston-based design studio specialising in creating original artwork for children, tweens, and the whole family. Designastration blends elements of popular illustration and classic design into graphics and patterns that are undeniably fun, yet diverse enough for a wide variety of product application. Having been both a product development designer as well as a classically trained illustrator, studio founder, Tiffany Laurencio is known for infusing products with delightful characters and engaging colour schemes. Booth 3325 Right: Original artwork from Designastration.

New collections for MGL

Above: New designs on the MGL booth from Valentina.

With over 25 years of licensing experience, MGL is one of most established art licensing companies in the world. At Surtex MGL will showcase its extensive catalogue of artwork from a diverse selection of artists. There are some exciting new designs from Valentina and new work from Sharon Turner featuring more wonderful geometric and floral patterns. These new collections are perfect for gift, stationery, calendars and homeware. MGL will also introduce new artist Laura Thompson. Laura’s work is heavily influenced by nature, inspiring her to create stylish motifs, both using hand painted watercolour and digitally derived designs. Booth 2916

Above: Each artist has their own style at Four Corners.

All corners of the world The artists from Four Corners Art Collective are coming back to Surtex for a second time with hundreds of fresh, new illustrations and patterns for all markets. For Beth Schneider (US), Emma McGowan (UK), Jocelyn Proust (Australia), and Pippa Shaw (France) Surtex is an unmissable opportunity to meet clients face-to-face. Each artist has their own signature style, which makes this booth a one-stop-shop for buyers looking for quality, on-trend designs. Clients include Hallmark, Dashwood Studio, Harrods, Wayfair, Quarto Publishing, and Avenida Home. Booth 2723

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A debut collection in the new Design District at Surtex, booth 3341

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Avaliable for both licensing and purchase

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International inspiration Coming back for its third year at Surtex, Brenda Manley Designs is an international art licensing agency and surface design studio. The team of talented designers have roots their roots in El Salvador, United Kingdom, Ukraine and the USA, creating stunning surface patterns for home decor, apparel and paper good markets. The artists’ styles range from juvenile, whimsical, sophisticated, traditional, contemporary and everything in between.

Above: Award-winning Villager Jim photo, ‘The Button Nose Gang.’

New talent for Painted Planet Painted Planet Licensing Group has been exhibiting at Surtex for over a decade, showing the work of its diverse group of artists and photographers. This year Painted Planet will debut a multitude of new talent, including renowned UK photographer Villager Jim and Massachusetts-based artist Emily Cromwell. Villager Jim’s keen eye for the world around him is evident in his stunning photography, and his wildlife and landscape images are available for a variety of products. Emily Cromwell creates colorful, happy patterns and illustrations perfect for greeting cards, stationery, fabric and more. Booth 2822

Booth 2707 Left: American inspiration from Brenda Manley Designs.

Freshly baked ideas Artist, muralist and surface designer, Mellissa Meeks from MellMee Company premieres at Surtex this year with fresh organic artwork. Her hand-painted style invokes nostalgia and whimsy with each design. Her designs are suitable for kitchen products, home décor, wall art, linens, tabletop and stationery. MellMee’s latest Above: Mellissa’s artwork appears on a bakeware range. innovate concept is its own manufactured Artware Bakeware featuring Mellissa’s artwork on metal baking pans. Booth 3132

Art for all moments Above: Alligators and Monkeys by Patrou

Bright new things Vivid Art Agency has been busy signing talented new art brands this past year and will be showcasing many on its booth during Surtex. Visitors will see work from Margaret Lucas-Hill of LucasHill Art & Design, Kathy Corday, Tracey Wirth of Tracey Wirth Designs, Lou Patrou of brands Patrou and Hank & Sylvie, Veronica Soto-Hlampeas and many more talented artists. Booth 2823

Tatyana Starikova returns to Surtex for her fourth consecutive year. Her vibrant and joyful Art for Little and Big Moments comes alive in new holiday and everyday prints and patterns along with watercolour florals, bird imagery and hand lettering designs. It has been a great year for Tatyana, designing new collections and signing new deals with companies in the home decor, fabric, stationery, and tableware industries. Her designs have been sold nationwide in stores and online. Booth 3034 Left: Greeting card design from Tatyana Starikova

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Debut for cartoonist Canadian creator of the syndicated comic strip For Better or For Worse, Lynn Johnston is bringing her comic art experience and style to Surtex 2017. Lynn retired from her comic strip a few years ago, but she hasn’t retired completely. She is working on a brand new line of characters and designs to show at Surtex. Being her first foray into the surface and design industry, Lynn is anxious to see how Above: Lynn Johnston will be showing new people will react to her cartoon collections. cartoons and characters at Surtex. Lynn’s work is colourful and uplifting; a comic style with sophistication—something to be enjoyed by adults and kids alike. Booth 2944 Above: Cats feature in Kate Mawdsley’s work.

26 years and counting! Last year Kate Mawdsley celebrated 25 years at Surtex with a really successful show. In addition to continued licenses with well-established customers such as Caspari and MBS Publications, Kate’s images were much in demand by new customers from quilting to handbag manufacturers. Kate will be showing many new images including Christmas, cats and dogs, birds and feminine

Scandi-style artwork This year Jilly P Studio returns to Surtex after a long break, to show brand new prints for kids apparel, fabric, bedding, stationery and greeting cards and much more. Her modern style takes inspiration from her trips to Japan and Scandinavia, offering fresh, colourful, trend-inspiring, fun prints and artwork. Booth 3238 Below: Fresh, colourful and fun prints for kids from Jilly P.

Above: Prettygrafik designs can be used on many products.

Art from the inner child


Tracey Wirth’s surface designs are inspired by growing up in very rural Michigan... dirt roads, barns, and nature all around. She had her own booth in the Design District last year where she met her agent, Sue from Vivid Art Agency. This year her work will be represented in the Vivid Art Agency booth, where she will be showing new designs including repeats for fabric and whimsical illustrations perfect for home decor and greeting cards.

Prettygrafik Design studio is the brainchild of designers Sarah and Gabriel, a husband and wife team that started their dream studio a little over three years ago. With a background in photography, product design and business development, they have over 15 years of experience in the giftware, stationery and graphic design industry. With a fun and bright style, their art comes from their inner child. They specialise in complete collections and artwork toolboxes, including icons, characters, surface design and product design for a whole cohesive look.

Booth 2823

Available by appointment only

Booth 2740

From small beginnings

Below: Tracey Wirth and some of her designs.

The art of humour Traveling from her home in the Pacific Northwest, Janis Lillian will unveil a large variety of new designs and characters inspired by her relationships and travels. Last year's debut in the Design District of Surtex was a successful launch into the venture of independent art licensing and this year Janis will show several new collections including Elephant in the Room, a plethora of pen and ink pachyderms painted with positive prose, and patterns of watercolour. Booth 3039

Above: Janis Lillian’s artwork is upbeat and happy.

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Licensing Tales

The Art of the Deal When it comes to a keen eye for images that inspire and products that will sell, clever licensees are the creative geniuses you want on your team. Art & Design LSB spoke to several industry high f lyers about the latest hot trends and inspiration that’s both far-f lung and close to home… Dan Graham, editorial director of Top That Publishing says being a father of eight really helps when it comes to being in the business of entertaining children’s books. “It might sound clichéd, but a lot of my personal inspiration comes from my kids. As a dad of eight with ages ranging from three to 18, I have my very own testing panel at home! At the upper end there’s an endless source of critique and at the lower end boundless enthusiasm and energy – both of which I put to good use when vetting prospective art styles and brands. “Working in children’s book

publishing I always look outside of my industry too. Emerging art styles can often be discovered in the world of gifts, stationery and fast moving consumer goods long before they make it into the world of books. “In terms of growing trends that we’re seeing across licensed art and design, big eyes and even bigger character heads are everywhere you look at the moment! Hasbro did a great job with the Littlest Pet Shop characters a few years back, and this type of stylised character treatment is going from strength to strength – most notably with the animated series Shimmer and Shine. The rise and rise of vector art also shows no signs of slowing down – although this is alongside a resurgence in traditional works of art for licensing too.

“I think there is also going to be increasing demand for hand-drawn and painted art to counter computer-generated works in the year to come. The success of the tongue-in-cheek Ladybird books and recent reprints of classic children’s books, including the original art, are testament to this idea. “Without doubt our early learning through art brand, Arty Mouse is our biggest success story of the year. Following international publishing success in 2015/16 we launched Arty Mouse licensing at last year’s Brand Licensing Europe and already have licensees for educational software, iOS and Android apps, school workbooks and stationery, personalised gifts and books. Edutainment Licensing represent Arty Mouse licensing and will be at the Vegas Licensing Expo at the inaugural licensing show in Japan too. I’m very excited about what the future holds for our whiskery little creative!”

Left and above: A range of Arty Mouse images from Top That’s early learning through art brand

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Toni Renom, export manager at Busquets, a Spanish brand based near Barcelona and specialising in gifts, stationery, educational and graphic arts products. “The Spanish market is very fast moving, so art brands and licenses don’t necessarily have as long a life here as they do in other countries.

Emily Kleinman, art director at independent publisher Mudpuppy, loves nothing more than a little retail therapy when in pursuit of her next deal. “This year it’s been fantastic to see girl empowerment popping up everywhere – books and products featuring amazing women from throughout history and today, and all encouraging girls to pursue their dreams. I find it a truly wonderful trend

Interestingly I’d also say that we don’t celebrate strong characters from the past in quite the same way as other nations, except maybe Disney or Marvel ones that are targeted at children. “What we are seeing here is fashion companies bringing more and more of their own products to distribution, as well as special interest in concepts like Star Wars and football teams. Generally the licensing market does seem to be picking up. “Our ‘Flamenco’ brand has been a big hit so far and we’re particularly happy with the lovely ‘Be Cool’ bags from the range. When it comes to our own brand, Busquets designs are still strong with our target market who are always looking for something cute and unique. “We attend international trade fairs related to licensing and branding, as

and hope to see it persist as an ‘evergreen theme.’ Additionally we’re also seeing a marketplace desire for products that encourage unplugged family time, such as classic board games and challenging puzzles for adults and children to enjoy together. And the final trend we’ve been seeing across art and design this year is unicorns. “At Mudpuppy we’re really excited to release our new geography puzzles, which I worked with artist Sol Linero to create. She brought her fresh and modern take to this educational project and the puzzles include pieces shaped like American States and European countries. “In terms of where I personally draw inspiration from when looking for the next licensing deal, besides

well as those dedicated to franchising, and all are good for drawing inspiration for the next licensing deal. Our art department also travels all around the world looking for new trends, and additionally social media plays an important part in what we do.” Right: Busquets' fun 'Flamenco' brand utilises a selection of arty prints across a range of stationery, school and gift products.

trade shows and daily internet and social media research, I spend a good amount of time in book, toy, and gift shops to see what retailers are stocking and featuring. I especially love to do this while travelling to see what's happening in different markets. I recently returned from Amsterdam and enjoyed taking in all the inspiring art and design happening over there!” Below: Mudpuppy’s clever new geography puzzles which feature the US States as well as European countries.

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What's In Store: PG Live 2017

Taking place in London in early June (Tuesday 6 – Wednesday 7) PG Live is the world's leading greeting card trade show. The buzzy, exciting show is also a hotbed of art licensing activity, so A&D LSB spoke to a selection of the up-andcoming artists and illustrators who will be leading the creative charge.

The Card Creatives Watercolour Work Contemporary British designer Liz Temperley is the creative force behind Blank Inside Design, and will be making her PG Live debut in 2017. Liz hopes to add to a client base that already includes Liberty, Selfridges, Anthropologie and Paperchase as well as a number of independents. “My work has a clean aesthetic and I combine my beautiful, vibrant, colourful watercolour illustrations with witty captions,” explained Liz.“It's a unique

offering which ensures my cards stand out from the crowd.” Liz is showing her new range of Zodiac greeting cards at PG Live, while also launching a range of 100% eco-friendly charity greetings cards which have been designed in collaboration with The Bumblebee Conservation Trust After working with Selfridges last year, licensing is very much on Liz's agenda.“Licensing is definitely an area I am looking to explore,” she said.“It feels like a natural progression for me and I'm looking forward to exploring the possibilities.”

Detailed Design Bringing the creative and artistic talents of the global greeting card industry together under one roof, PG Live 2017 is the UK's leading launchpad for thousands of original designs and fantastic new collections. With over 280 exhibitors, the show is essential for everyone who is part of the vibrant greetings sector. Book your free tickets now at

Also showing at PG Live for the first time is Galina Pagliaro, the driving force behind Kapelki Art. Galina's designs are based on the art of her grandfather, Russian artist and illustrator Yuri Vasnetsov (1900-1973). “I am in love with his art, the pretty details and drops (‘kapelki’) that make each image so beautiful and memorable,” said Galina, who works with

Left: Licensing will increase the visibility and reach of Liz Temperley's new Zodiac greeting card designs. Below: Galina believes that Kapelki Art's eye-catching designs will look amazing across a whole range of product, both decorative and practical.

scans of original artworks to create something new. “It’s always been my dream to give my grandfather’s art a new life,” she continued,“and the retail response has been fantastic.” Showing at PG Live is a significant step for Galina, who will be presenting several colourful new ranges, including a Christmas pack.“I want to share Kapelki Art with the world,” Galina said.“My real aim is to introduce my grandfather's art to more people – and that is what I hope PG Live will bring!”

Paper Cuts Lianne Harrison, founder and artist at Paperwhale Greeting Cards, studied illustration at university, where she developed a unique paper-cut collage style, creating vibrant, intricate designs. Art&Design Licensing Source Book 47

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What's In Store: PG Live 2017

“I soon found that my illustrations translated well into greeting cards,” said Lianne.“Each design is intricately collaged by hand with lots of detail and curious-eyed characters, inspired by my love of nature and animals.” Paperwhale Greeting Cards have been received well at retail, and are now stocked in many gift shops, galleries and bookshops throughout the UK. The full collection will be on show at PG Live, along with new ranges Artist Prints and a brand new Botanics collection. “PG Live is my first trade show,” Lianne continued, “and I’m really excited. As an illustrator, I’m familiar with licensing, and I’m definitely open to any opportunities that arise. I’m hoping PG Live will be a stride in a positive direction, the next step up in my career!”

“It'll be great to be at a show focused on greetings cards,” she said.“Ideally I'd love to secure some licensing deals, and to meet some agents too!”

Paper Trail Creative arts graduate Suna Sor is the self-proclaimed 'paper artist' behind Springboard exhibitor Tigerlily. For the Left: Lianne uses clever collages to create Paperwhale Greeting Cards's signature sophisticated style. Below left: Tigerlily's new ranges include celebration characters (such as this geisha), wildlife, sentiments and occasions. Below: The ethereal Midsummer Night Fairground, by Sarah Thompson – art which tells a story.

Hand Drawn Ex-primary school teacher Sarah Thompson has loved to draw since she was little, and not much has changed. Trading as Sarah Lovell Art, Sarah now has more than 70 designs in her portfolio, which can be found in a number of independent shops and on Etsy. “I think the reason people like my cards is because they are a little different,” said Sarah, “a bit magical. I like to think they are cards which the recipient would want to keep and put on the wall. All of my designs are handdrawn and hand-painted and customers like that.” Sarah believes that PG Live will be an important stepping stone and has been painting solidly to finish each new range. Above: Jo will be illustrating live on the Toasted Crumpet stand throughout the show to demonstrate the start of the design process, so go along and take a peek! Right: Many of the animals in the Wildcards range are under threat due to loss of habitat and poaching.

last two years she has been focused on the intricate paper sculptures which form the basis of her designs. “I sculpt just about anything out of paper, from tiny 5mm puppies to girls drinking cocktails,” Suna said.“My product is a specialised handmade art which requires hours of precision skills in cutting, understanding of materials and colour arrangement.” Seven new ranges will be launched at PG Live, each using paper in a unique way; including the on-trend urban lifestyle range ‘Hip' and the elegant wildlife range 'Paper wild'. “As a new company in an industry that has lots of amazing talent, I am hoping to develop relationships with retailers,” said Suna,“and after 12 months of hard work I’m excited

for the ranges to be seen by the most important people in the industry!”

A Natural Touch Inspired by the great outdoors and the best the British countryside has to offer, Jo Clarke's fine art and watercolour paintings will be making their PG Live debut under the brand name of Toasted Crumpet. “We understand the strength of animal imagery across the sector and our contemporary designs produce an eye-catching look,” explained Jo, who broke away from a city career to start the business. The show will see Toasted Crumpet launching three new everyday greetings card collections, as well as a new range of ten countryside-inspired gift-wraps. “As relative ‘newbies’ into the greetings card business PG Live provides a fantastic opportunity for us to get to meet key people across the industry,” said Jo.“We also believe that licensing is an important way for us to explore new products and reach new markets, territories and customers – it represents a very exciting and an integral part of our long-term plans.”

Photo Finish As a professional photographer, Holly Auchincloss made the move from weddings to wildlife and hasn't looked back since! “I'd say around 50% of my cards are based on wildlife,” said Holly, who trades under the Wildcards name,“with other ranges showing landscapes and other general scenes. The animals depicted in my cards are always popular but few photographers have the opportunity to capture them, so the images on Wildcards ‘African’ ranges are quite unique.” PG Live will see the launch of the Wildcards brand into the market and the entire collection will be on show, including four ranges of African images as well as ranges of florals and landscapes from Britain and around the world. “I hope to make Wildcards the ‘go to’ name for photographic imagery,” said Holly,“and am interested in exploring all avenues to growing the business! It's very exciting!” Art&Design Licensing Source Book 49

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Talking To: The Bright Group

Inset: Top: The Bright Collective offers a mix of general birthday designs and a small collection of captioned cards. Artworks are suitable for occasions and relations as well as blank cards.

Bright’s Card Collective here are some significant cornerstones which come together to form the core of the art licensing industry; areas where clever design and artful illustrations are allowed to shine and make a real impact within consumers’ lives. Greeting cards and children’s book illustrations are two of these, both effortlessly introducing beautiful imagery into the everyday. The collaboration between Bright Art Licensing, (a division of The Bright


Instant Inspiration The card designs have been inspired by the following books: ■ Grandad’s Island by Benji Davies (Simon & Schuster), ■ I’m a Girl by Yasmeen Ismail (Bloomsbury), ■ The Bear and the Piano by David Litchfield (Frances Lincoln Children’s Books), and ■ Alan’s Big Scary Teeth by Jarvis (Walker).

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Group) and The Art Group takes its inspiration from illustrations by Bright’s artists within the children’s picture book market. The resulting range of greeting cards – The Bright Collective – uses illustrations taken directly from a number of much-loved picture books, with some clever wording and sentiment added to help the art work commercially in a different medium. Hannah points out that the card market is significant to Bright’s art licensing business in general, saying

The latest project from Bright Art Licensing is a storybook-based collaboration with creative greeting card company The Art Group. A&D LSB spoke to senior licensing agent Hannah Curtis to find out the full story. that; “Greetings cards are probably our main area of business. They are a huge part of the art licensing industry, and designing a greeting card is a lovely way to earn a living! Our artists really enjoy the scope of potential ranges and range extensions.” Greeting card commissions are often popular with artists who generally work in publishing, where they might be contracted to create books which will keep them busy for several years. In that situation, creating a range of cards is a comparatively, small, quick project! The idea for The Bright Collective came from a series of conversations between Hannah and Reggie Pugh, creative director of The Art Group. “For many years Reggie and I had discussed the work of our picture book artists – we would look over their books at trade shows and dream Left: Grandad’s Island by Benji Davies.

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Talking To: The Bright Group Far left: I’m a Girl by Yasmeen Ismail. Left: The Bear and the Piano by David Litchfield. Below: Alan’s Big Scary Teeth by Jarvis.

about how we could showcase these beautiful stories in the greetings and stationery industries.” After many of these discussions – in what the pair referred to as ‘storytime’ sessions – they decided which books would be the most suited to the new project. “We knew we wanted to target book stores and small gift shops,” explained Hannah, “and with recognisable characters such as David Litchfield’s The Bear and the Piano we knew there would be interest from children and parents who love these best-selling books. Shortlisting which artists, books and illustrations to launch the range with took many hours. “We wanted the artwork to be beautiful, artistic and quirky but also commercial enough to attract the consumer,” said Hannah. “We looked at the sales history of all the books shortlisted as well as their accolades – it’s no coincidence that the artists chosen are all award-winning, best-selling author illustrators with a huge presence within the publishing industry and a firm place in the home of many young families.” The cards themselves have been designed using spreads taken directly from the books, some cropped and with captions added. The artists themselves were involved at every

stage to make sure they provided their own handwriting and were happy with the end result. “It was very important for us that the artworks could bridge the gap from books to cards,” said Hannah.“As much as we wanted the consumer to recognise the characters from these best-selling books we also want them to stand alone as greeting cards, ensuring they are not too niche and can target the widest audience possible. We currently sell limited edition prints from these books in our gallery-cumbookshop The Bright Emporium

and are looking to partner with licensees for various children’s products.” Launched at Spring Fair in early 2017, the range has been well-received so far, with wonderful feedback from both the industry and consumers.“Selling the cards alongside the books and prints in our Emporium space means we can gauge consumers’ interest and monitor which designs are the most popular,” explained Hannah.“The cards have been placed at a number of different retailers, which has

really helped to strengthen the reach of our illustrators in their own right.” Unsurprisingly, there are already plans in place for extending The Bright Collective, adding other Bright illustrators and their versatile artworks.“The loveliest thing about this project,” Hannah concluded, “is that we can just keep adding to the range. We are continually looking at new and existing titles from our author illustrators, and we have some ideas in the pipeline for a range extension from the four initial artists as well as from some of our new up-andcoming names.” With so many talented artists on their books and exciting new names joining all the time, it’s clear that Bright Art Licensing and The Art Group have got plenty of ‘storytime’ sessions ahead of them!

CARD CREATION “For as long as I can remember (even though my children are now adults!) I have collected beautiful children’s books. In The Art Group studio when we’re looking at the creation of cards and selecting new artworks, we are always drawn to the character development and skills of many of the Bright artists and their book designs. After much discussion - and a few tears when reading ‘Grandad’s island’ - we made a final selection of illustrations from four of their awardwinning artists to go to launch with. We hope it gives retailers a new range of cards with a great mix of beautiful artworks and fun characters. We hope this joint project will help to build awareness for both the illustrators and their books and give fans (both parents and children) an opportunity to send a card with their favourite characters. Our aim is to continue to expand the range with even more of the best, new and award-winning talent that the Bright Agency have published.” Reggie Pugh, Creative director, The Art Group Art&Design Licensing Source Book 51


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Bright Art Licensing

The Gallery Maya Ish Shalom “My favorite person and his favorite weather - I drew this illustration after my husband and I went outside during a very heavy storm. I love this illustration because of the use of the white background and I like how it captures a moment.”

Danielle Noaks “I enjoy working in a wide variety of techniques and developing new handwriting styles. My favourite illustrations are created using inks and watercolour, combining lovely line work with splashes of colour.”

With a wide and varied roster of talented and creative people on its books, there’s nothing that Bright Art Licensing values more than its artists. To get to know a few of them a little better and find out what makes them tick, A&D LSB asked; “Of all your illustrations and designs, which is your personal favourite, and why?” Annabel Tempest

Lily Rossiter “I have a playful approach to illustration and surface design, with a love for colour, mark making and scraps of card. My favourite image has to be the ‘Penguins’ as they’re quirky and fun, especially the baby!”

“I love my ‘A Very English ABC’ teatowel design. It’s essentially a love letter to all things weird and wonderfully British. Super fun to research. I could have got totally carried away. A squirrel dressed as Sherlock Holmes eating strawberries anybody?”

Suzanne Washington “A couple of book jacket illustrations for collections of children’s classic fairy tale stories. The subject matter of animals and nature with a hint of magic drawn in a detailed line work style is exactly my handwriting!”

Stephanie Fizer Coleman “Much of my inspiration comes from nature, so my favorite illustration at a given moment invariably involves birds and/or florals. Birds are such charming, enchanting creatures and I can’t seem to draw enough of them!” Art&Design Licensing Source Book 53

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ART FOCUS: Inset: ALSC member Lisa Peruchini teamed up with American social expressions agency GANZ to launch her 'Everybody's Angel' range.

State Of The Art ight years ago the seed of an idea planted itself in artist Cheryl Flieder’s mind – and refused to budge. Six years later following crowdfunding, word-of-mouth marketing and much blood, sweat and tears, the first green shoots of new artistic online community began to emerge and now, two years further down the virtual track, even Cheryl can’t believe what a marvellous monster she has, quite literally, helped to create. What started as something that was intended to spark conversation and collaboration between professional artists and designers of all description has now grown into a truly innovative international online trade show for the art licensing industry. A safe and protected place for artists to showcase their work online which can be freely


Right: Artist Sarah Hudock is another creative professional who showcases her work, including her 'Chicken Art' range via ALSC.

and easily accessed by licensees looking for genius creative minds to work with and visual inspiration for their latest range of products. This is quite simply an online business model that brings people throughout the dynamic art licensing industry closer together and, most importantly, leads to licensing deals. Two years on from when ALSC was officially launched, in March 2015, and the stats are impressive. To date around 30,000 pieces of artwork available for licensing have been uploaded by around 300 artists, while in the region of a thousand art licensing businesses have registered for free in the

American artist and design Cherish Flieder is ‘passionate’ about art licensing and has been active in the industry for the past decade. But when she launched an online venture aimed at not only making it easier for both artists and licensees to operate in this competitive marketplace and also to create a thriving community of creative minds, little did she know how fast it would grow. A&D spoke to her to find out more… online community directory. Leading companies working across numerous different product categories – gifts, greeting cards, fabrics, calendars, crafts and home décor, to name just a few – have come on board, and 67 per cent more key art directors are now using the ALSC site to source art and artists for their latest projects. Artists love the website because they can upload and manage their online portfolios easily in one place, they can showcase work privately with licensees, work with clients directly and they keep 100 per cent of their profits. Licensees meanwhile love ALSC because it makes business more streamlined and efficient – and it’s free for them to join. It provides a simple, effective, hassle-free way to review art and find new names to work with, and because they can conduct business via the website it’s all much less time consuming. What’s not to like? Art&Design Licensing Source Book 55

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ART FOCUS: Right: Artist Sue Zipkin (left) also teamed up with US company GANZ via the Art Licensing Show and signed a licensing deal with them.

Plus ALSC members also love the networking and training opportunities the site offers as well as clever tools for marketing their pieces and getting their names out there. “The internet has changed how we all do business as artists and licensees,” Cherish, whose own work has appeared on clothes, in books and magazines and on greeting cards, gifts and crafts, explains.“Social media has changed how we meet and work together online and in person. “We began as a group on LinkedIn called and pushed the boundaries of networking into Facebook, Twitter, Pinterest and others – but none of these sites really met out needs to privately show art. “Art Licensing Show is a niche social media platform which allows artists to show their work online to the right people, while protecting it from the internet as a whole so it can maintain its exclusivity and be licensed and taken to market. “We recognised that in today’s fastpaced world where product developers seem to already be spread so thin, they simply don’t always have the time to hop on a plane and fly to a major trade show at great expense. “We are artist-funded by annual subscriptions so together we can offer this free resource to the companies that license art saving everyone a lot of time and money.” Denver-based Cheryl, who launched her own illustration and design studio with her artist husband Benjamin Hummel, is something of a multi-tasker, and on top of running ALSC also teaches marketing, illustration, design and technology at Rocky Mountain

College of Art and Design. She’s certainly received fantastic feedback from both the artists and licensing industry people who use ALSC, including artist Jill Meyer who has called her a ‘pioneer’ in the field, and illustrator Valerie Hart who says:“The most important way ALSC has impacted my art business is with licensing deals. I’ve signed two in the last six months and am currently at the contract negotiating stage with two more manufacturers.” And as for the view that ALSC might not go down too well with leading global industry trade shows, such as Surtex and Blueprint, in actual fact Cherish’s opinion is that it actually adds value to what they do. “Many of our artists and agents will still exhibit at the major shows – but one benefit they are now having is meeting with clients that have already reviewed their art online via ALSC,” she reveals. “They can then spend their valuable time together discussing business items and deepening their relationship. Above left: Artist, illustrator and graphic designer Annie Troe, based in Nebraska, is profiled on the ALSC website. Left: ALSC visionary Cherish Flieder is a successful artist in her own right.

“Another benefit is that product manufacturers and licensees love that they can log into one website to see multiple portfolios in one place. Whereas before ALSC existed, those sourcing art would have had to track literally hundreds of links and passwords to access the portfolios of artists, now they only need one of each which is a huge time-saver and a great benefit for business networking.” So just how does Cherish see ALSC expanding in the coming months and years? “I see the website continuing to be the niche destination for art licensors and licensees to network online. We also have a lot of ideas in the pipeline to deepen the relationship connectivity using the latest technologies and we plan to continue our very popular art challenges and virtual gallery shows as well as offering more online training. “Building this site from scratch has been a bit like climbing Mt Everest but seeing all the products that wouldn’t have existed without it gives me goose bumps and fills me with joy at the same time. “Ultimately I care about helping artists succeed, so seeing the artistic and business growth in our members over the past two years has been wonderful. Watching friendships being formed and business deals made was what it was always all about and seeing that come to fruition is truly delightful and very rewarding.” Art&Design Licensing Source Book 57

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Licensed To Thrill Last year’s Brand Licensing Europe show broke all previous records for the London Olympia based extravaganza – but 2017 is shaping up to be another stellar year… f you happen to work in the licensing industry, either in the UK or across the continent in Europe, everyone knows there is one golden ticket event to hot foot it to come October. Brand Licensing Europe, or BLE as it’s affectionately known, is quite simply the only European show of its kind dedicated to licensing, brand extension and bringing brand owners, agents, licensees and manufacturers together across three days of networking heaven. And of course it’s also a mustattend event for those working in the fields of art, design and illustration. This year the show kicks off at London Olympia on 10 October, running until the 12th, and


Right: Art and design meets with character licensing.

there’s plenty to look forward to – with innovative changes planned for the Art, Design & Image Zone that will ensure exhibitors are shown off to their best business advantage, and a host of new names planning to showcase their artistic talents at BLE for the first time. It’s certainly true that the 2017 programme has a lot to live up to, as last year

Above: The Turnowsky stand at last year’s BLE.

BLE broke all the records in its nearly 20-year history. More than 7,750 visitors flocked through the doors over the show’s three days with a 10 per cent increase in retailers attending and people travelling to London to take in the premier licensing event from 13 new countries. In total BLE welcomed visitors from a whopping 76 countries across six continents, with everyone keen to network, swot up on some fantastic new brands and images and, of course, secure new licensing deals. Art&Design Licensing Source Book 59


Patrick Groombridge t: 0 (44) 115 970 4880 e: w: 3 Wycliffe Mill, Wycliffe Street, Nottingham, England, NG7 7JB


Patrick Groombridge t: 0 (44) 115 970 4880 e: w: 3 Wycliffe Mill, Wycliffe Street, Nottingham, England, NG7 7JB

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Above: Vicky Thomas, a stalwart of BLE’s art section.

BLE’s three show zones include Character & Entertainment and Brands & Lifestyle in addition to the artists, designers, image libraries, illustrators and photographers who provide the perfect show blend in the Art, Design & Image floor space Last year there were 28 exhibitors in the Art, Design & Image Zone and it grew in size by five per cent on 2015’s show. In addition 19 per cent of visitors to the show worked in the field of art and design, providing a fantastic opportunity to make valuable new contacts and hopefully also translate this into new, mutually-beneficial business deals. Plus a new ‘matchmaking’ meetings service only added to the buzzing atmosphere – and led to at least one million-pound agreement. So, looking ahead to this autumn,

Above: Art and Design makes up a large part of BLE. Left: The V&A stand is always a vibrant display.

what can visitors to BLE 2017 expect when it comes to art and design? “For this year the Art & Design area is going to be improved which will benefit the exhibitors as they’ll be more easily noticed and seen by visitors,” explains BLE marketing manager, Sonia Morjaria-Shann. “We’ve also got a lot of new exhibitors coming on board for 2017 - 19 so far. New Art & Design faces will include Posh Original Art, Country Colours, Hampshire Cultural Trust, Ashcroft Designs and May The Thoughts Be With You – who won the ‘License This’ competition at last year’s event.” Plans to update the Art, Design & Image Zone, include a new stand layout, dedicated signage including a gallery rail banner and new signage on the entrances and stairs. Another exciting addition is a central café feature with more seating which

has been specifically designed to increase and drive footfall flow through the zone. It will also be decorated with exhibitors’ work and is a fantastic option for holding networking meetings. A new multichannel marketing strategy has also been put in place with this show zone in mind and in addition the BLE also has new partnerships with The Bookseller and the Association of Illustrators. And if all this isn’t enough to draw you to Olympia, don’t forget that BLE boasts the largest range of licenses in Europe with more than 2,500 properties on display and industry experts on hand. Take advantage of amazing networking opportunities with more than 7,500 licensing professionals, retailers, product manufacturers and agents, discover new revenue streams and learn something new about licensing with free educational sessions taking place throughout the show. See you there!

Show Stats Brand Licensing Europe London 2017 Location: London Olympia Show dates: 10–12 October, 2017 Web:

Left: This Is Iris promotes the muchloved Beryl Cook artwork.

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Up Close With... Turnowsky Inset: A design from the Essence of Blossom collection features in the company’s new licensing catalogue. Below right: The Turnowsky brand has a 77 year reputation for enduring style.

Enduring Style Left: Dr Kobi Tadmor, Turnowsky’s ceo.

ouse of Turnowsky is in the enviable position of being able to trounce the leading contemporary artists who will be showcasing their trend-based concepts at Surtex and Expo as well as hold its own with the revered heritage brands which draw on their historic treasures. Another key strength is that while the respected design house is based in


Tel Aviv in Israel, its design portfolio is very much aimed at the global stage, as testified by the brand’s profile in 40+ countries while its presence at trade shows will serve to boost this even further. Although the brand is well known through successful distribution agreements on paper products, the decision it took two years ago to embrace licensing opportunities across all manner of products and territories, is not surprisingly reaping fruits for the respected design house. And it is being active to make the most of the opportunities. This year alone, Turnowsky has already flown the flag at Paperworld in Frankfurt and Spring Fair in

‘Fashions change, style is forever’ is the statement that graces the front cover of House of Turnowsky’s new official licensing catalogue. Style is something the world-revered design house not only knows a great deal about, but is keen to celebrate, in its 77th anniversary year, through a commitment to licensing. As the company prepares to exhibit at this month’s Surtex and at Las Vegas’ Licensing Expo in June, LSB talked about the past, present and future with Dr Kobi Tadmore, ceo of Turnowsky. Birmingham and will be showing at Surtex in New York, Licensing Expo in Las Vegas, Intergift in Madrid, Insight in Nuremberg, Brand Licensing Europe in London, and Big Buyer in Bologna among others. “Although we are celebrating our Below: Turnowsky designs feature on the upmarket packaging on the CoCoa Paradise range, which is currently on sale in Clintons in the UK.

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Up Close With... Turnowsky Left: One of the designs from the Primavera collection on bedding. Right: The Turnowsky designs lend themselves to translation on all manner of products, including furniture.

A Flick Through The Look Book As part of its commitment to its licensing partners, Turnowsky has published a beautiful perfect bound book of the company’s current collection of 11 key design themes. Testament to the breadth of creative talent and ability to spot and reinterpret trends the design collections are diverse, in tone, mediums used and subject matter. There is high colour, such as Essence of Blossom, a free-hand line and watercolour colourful exuberant floral depictions, but also quirky cute, as evidenced in the 5 O’Clock theme which depict delights of an imaginary tea party. While Black Diamonds Floating World celebrate the noble and elegant style of Japanese art, Retro Vision delves back into the 1950s with its fashionable pastel shades.

77th year of business, Turnowsky represents a new generation of design licensing brands,” explains Dr Kobi Tadmore, ceo of Turnowsky. “In 2016, for the first time, we have sold more than 10 million Turnowsky greeting cards worldwide. This means that 10 million people have shown their love for Turnowsky designs,” he says to underline how its high-end beautifully finished paper products continue chime with the public tastes. Greeting cards and paper products will continue as an important part of the Turnowsky story, through existing as well as new successful distribution tie ups. Its licensing agreement with US

card publishing giant, American Greetings, sees 350 new card designs launching onto the US market every year which its subsidiaries elsewhere in the world can also tap into. “Thanks to our strong partnership with the American Greetings group, the brand is well-known in the US, UK, Australia and New Zealand. In addition we have a very strong presence in Western Europe, in particular Germany and the Nordic countries. Turnowsky designs are sold in the top department stores, from Macy’s in New York, through KDW in Berlin, and Isetan in Tokyo, as well as exclusive paper stores and leading retailers such as Walmart and Target,” elaborates Kobe. The appointment last year of two licensing agents, The Brand Liaison for North America and Art Ask Agency to cover Europe, supported by a bolstered internal team at Turnowsky put the Below left: Ecell is a new licensee for mobile and tablet cases. Right: The company has distributors in many countries for its revered collections of paper products.

brand on an even better footing to prepare for growth on all product areas. As Guy Braun, Turnowsky’s marketing director revealed, since the company has opened its doors to licensing over 20 new licensing partnerships have been signed in multiple territories - as far-reaching as USA, UK, Germany, Italy, Scandinavia and Russia - across categories that include: textiles, dishware/tabletop products, home décor, fashion accessories, lifestyle products and gifts. New American licensing partnerships for the House of Turnowsky include Lifetime Brands for Mikasa, Paper Products Designs (PPD), Turnowsky by Quilting Treasure (Cranston) and Demdaco. Meanwhile, on the European front are agreements with Franco Cosimo Panini, TeNeues, Scandecor, BSB, KV&H, Academya Group, Kunst und Bild, Goldbuch, Karto, EastWest, Ecell Global and The Art Group (Pyramid International). So while it is now 77 years into the Turnowsky journey, as Kobe sums up, while it is picking up new partners along the way and colouring in the brand’s ‘map’, some things will remain true to the company’s ethos of old. “Our commitment stays the same: to continue transforming the ordinary, bringing style and beauty to the everyday.”

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Licensing Expo Preview Inset: Licensing Expo this year runs from May 23-25 at the Mandalay Bay Convention Center, Las Vegas.

The art of the deal The show floor at Licensing Expo is home to a multitude of art and design brands, all looking to boost their business through the licensing arena. From high profile art properties through to those dipping their toes into the water for the first time, the sector is well represented across the show, bolstered by the introduction of a dedicated networking event this year. A&D LSB finds out more. ay is a busy month for the art and design licensing business – while New York is hosting Surtex, across America, in Las Vegas, Nevada, Licensing Expo is also acting as a platform for artists, designers, licensors and agents to highlight their latest offerings. The show – which this year runs from May 23-25 at the Mandalay Bay Convention Center, switching from its previous June date, and forms part of the newly branded Licensing Week – has a dedicated art and design zone. However, as Jessica Blue, svp licensing at UBM, explains there are plenty more established art and design brands present across the entire show floor. “Licensing Expo represents all categories from art to food and beverage, automotive, entertainment and fashion,” Jessica says. “It’s important that we have a good mix of brands on the show floor. “Over the past three years, we have seen a number of established art brands and art agents moving out of the Art and Design zone and taking larger booth spaces in Brand and Agents. “While the Art and Design zone is smaller than in past years, the square


footage that art brands represent on the show floor is still growing.” Some of those exhibiting in the Brands and Agents area include agencies such as Buffalo Works, Jewel Branding and Pink Light Designs. In addition, art brands including Jim Benton and Thomas Kinkade are also present. As well as the networking that the show floor itself affords, this year Licensing Expo is also hosting a dedicated Art & Design Mixer on the Wednesday of the show (May 24). Exhibiting brands and agents will have the chance to gather for drinks and canapés in the Border Grill at the Mandalay Bay, enabling further opportunities to do business. Art and design companies can also benefit from the show’s Matchmaking service, which Jessica says was one of the most successful programmes of last year. “Over 2,500 confirmed meetings were booked through the service and the feedback

Left: The square footage that art brands represent on the show f loor is growing, says UBM’s Jessica Blue.

was very positive,” she says. “The ability for brand owners to research the attendee database before the show and reach out in advance to people in specific product categories was a bold initiative and a significant benefit to our exhibitors and attendees.” So what advice would Jessica give for first time exhibitors within the art and design category? “Set clear objectives, use the matchmaking service – it’s free for all exhibitors – and, most importantly, follow up with those you met immediately after the show.” For first time visitors, too, the importance of networking is stressed – there are many opportunities including the Opening Night Party. “The goal of Licensing Week is to set all of our attendees and exhibitors up for success and provide them with the tools they need to achieve their goals at our event,” Jessica concludes. Art&Design Licensing Source Book 67

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Licensing Expo Preview

Crown jewels Jewel Branding & Licensing’s stand will feature a cornucopia of brands. Highlights, to name just a few, will include Nordic design brand Finlayson; New York Botanical Garden; surf brand Hang Ten; LA-based celebrity interior designer Nikki Chu; fashion label Antik Batik; Bouffants & Broken Hearts from Kendra Dandy; Rachael Hale; and Lily & Val. Booth H94 Right: Nordic design brand Finlayson will be key for Jewel.

Art matters Above: Gina Linn Wilder is a new signing for MHS.

Ready to shine MHS Licensing has signed artist Gina Linn Wilder and will be showcasing her portfolio of artwork at Licensing Expo. Gina’s portfolio ranges from beautiful hand-painted imagery to distinctive graphic designs that feature a variety of popular themes and current market trends. MHS will also be introducing new images from its already successful and highly sought after artists. Collectively these art properties generate over $120 million in annual sales through their licensee partners. Booth G85

The Buffalo Works has secured a deal with Kathy Ireland Worldwide and Larson-Juhl for a new collection of branded art and wall décor for the home. Separately, The Buffalo Works has formed a partnership with Art Brands Studios to secure new licensing partners for properties such as Thomas Kinkade and Marjolein Bastin. In addition, the art licensing division has added UK artist Steven Brown to its roster, while Tiffani Taylor has launched a refreshed lifestyle collection. Other artists in the portfolio include Paul Brent, At Peace and Cory Carlson to name just a few. Booth D114 Below: Tiffani Taylor has launched a refreshed lifestyle collection.

Celebrating Vera Spotlight Licensing and Brand Management has been appointed to represent the Vera design brand for licensing. Known for bright florals, bold geometrics, travel-inspired motifs and other cheerful designs, the Vera brand is a celebration of the lifework of artist and entrepreneur Vera Neumann. A wide range of products are already available, with Spotlight Licensing now looking to grow the Vera brand into new and complementary product categories. Booth A196 Below: The Vera brand is to grow into new and complementary categories.

Above: The National Gallery is the world’s third most visited museum.

Gallery gains The National Gallery is focusing on building its programme in the US and the Far East this year, with an appearance at Licensing Expo undoubtedly helping to raise awareness. The world’s third most visited museum – with over six million visitors per year – the Gallery launched its licensing programme in 2014 and now has 38 licensees. These range from stationery and dated products through to soft furnishings and wall coverings, £4,000 jackets with silk linings to wine and art materials. Its 2016 food gifting range with Boots achieved 90% average sell-through. Booth E98

Turning heads The House of Turnowsky is set to launch new collections at Licensing Expo in partnership with its North America and European agents, The Brand Liaison and Art Ask Agency. Since opening its archives to licensing for the first time two years ago, the luxury design house is celebrating 20 new licensing partnerships in multiple territories. Categories include textiles, dishware/tabletop products, home décor, fashion accessories, lifestyle products and gifts. All of the brand’s designs are available to licence and a new digital archive of more than 1,000 original artworks is available for current and prospective licensing partners. There are 32 collections in total, each featuring approximately 15 designs. Booth E154 Above: Turnowsky has 20 new licensing partners in multiple territories.

Art&Design Licensing Source Book 69 T: +44 (0) 207 326 9140

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represented by the Bright Group International @BrightArtLicensing

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Suzanne Washington

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INFO@MGLART.COM • +44 (0) 208 392 8010 • WWW.MGLART.COM

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Surtex Booth 2937 • May 21-23, 2017 New York City WWW.DANIELLE-MURRAY.COM

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ArtLicensing_Designastration.pdf 1 3/7/2017 8:34:18 PM









Designastration Studio Surtex Booth: 3325


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Contemporary Designs Inspired By Nature




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Wall Art | Tabletop Textiles | Greetings Home Decor & More

One Million Ideas for the Home

With Love from Barcelona




USA: +1 856 861 6159 | UK: +44 207 193 5672 | Spain: +34 634 509 888

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Surtex 2017 |

Booth Surtex 2017 | May 21-23

Booth 2945 Surtex 2017 | May 21-23

Booth 2945

www.laurenl Surtex 2017 | May 21-23

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Surtex 2017 | May 21-23

Booth 2945

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Bringing Characters to your creations! Lynn Johnston, the creator of the syndicated comic strip For Better or For Worse, is on to something new!

We’ll be at Surtex 2017 come see us at booth 90_106_A&D 2017.indd 100

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MELLMEE COMPANY, LLC, Please contact us to receive a copy of our vintage art licensing portfolio T: (001) 256-797-1785 E: Artist and Designer: Mellissa Meeks Huntsville, AL United States Visit us at Surtex booth 3132

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Sean Sims

Sarah Stribbling

Andrew Farley

Jan Patrik Krasny

Jody Bergsma


Art Marketing

Steve Crisp

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Art & Design Licensing Source Book 2017  
Art & Design Licensing Source Book 2017